Cannexus14 Opportunities Package

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National Career Development Conference Congrès national en développement de carrière

January 20-22, 2014 Ottawa Convention Centre

Sponsor, Exhibitor & Advertiser Opportunities Package Be part of Canada’s largest conference for career counsellors, career development professionals and the career services sector!

Cannexus.ca Cannexus is presented by CERIC and supported by The Counselling Foundation of Canada with a broad network of supporting organizations.


CONTENTS

3

8

Conference Information

Cannexus Programme

4

9

What is Cannexus?

Exhibiting

5–6

11-12

Who Attends Cannexus?

Sponsorship

7

13-14

Why Cannexus

Advertising


Conference Information DATE

CONFERENCE ORGANIZER

January 20—22, 2014

Canadian Education and Research Institute for Counselling (CERIC) 18 Spadina Road, Suite 200 Toronto, Ontario Canada M5R 2S7 416.929.2510

CITY/COUNTRY Ottawa, Ontario, Canada

participants expected 800+

• CERIC Celebrates 10 Years

CONFERENCE Venue Ottawa Convention Centre 55 Colonel By Drive Ottawa, Ontario Canada K1N 9J2 1.800.450.0077 613.563.1984

SPONSORSHIP/ ADVERTISING Carla Nolan Sponsorship & Advertising Manager 416.929.2510 x127 carla@ceric.ca

EXHIBITING

• In 2014, CERIC will mark its 10th anniversary of advancing knowledge in career development. • Join us at Cannexus14 as we launch a year of celebrations!

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Jaz Bruhn Conference & Events Co-ordinator 416.929.2510 x126 jaz@ceric.ca


What is Cannexus?

Cannexus has become one of the most prestigious conferences for those involved in career development on both a national and international level. Cannexus is a program of CERIC, the Canadian Education and Research Institute for Counselling, and is supported by The Counselling Foundation of Canada and CERIC’s broad network of supporting organizations. CERIC recognizes that the field of career counselling is changing. Keeping on top of these changes and providing high-value professional development opportunities to those in the career development field is the impetus for Cannexus. As Canada’s largest bilingual National Career Development Conference, Cannexus has experienced continued growth since its inception in 2007 and now attracts 800+ delegates. Cannexus promotes the exchange of ground-breaking ideas, innovative approaches and strategies in career development, education, research and counselling in Canada and around the world. It is the place to be to discuss hot topics in career development, to learn from key career theorists, to network with colleagues, to get motivated and inspired – and to challenge current thinking. It is designed to give practical tools for enhancing professional development, organizational productivity and client service effectiveness.

CERIC offers you an opportunity to be a part of Cannexus14 by becoming a sponsor, exhibitor or advertiser. Our commitment to you, via this annual conference, is to give you and your organization exposure to diverse delegates who have a stake in career development. We understand that each potential Cannexus sponsor has unique marketing resources and objectives. In an effort meet those needs, we have a range of sponsorship and advertising opportunities to suit every budget, from $100 to $10,000. Your support is important to us and we would enjoy the opportunity to discuss how we can work with you to customize a package that meets your marketing goals.

Here is what Cannexus attendees say: Thank you for the opportunity to present at the Cannexus conference. I think you really put on a great event and I heard nothing but positive remarks from delegates. – Norman E. Amundson, Professor, Counselling Psychology, University of British Columbia

Cannexus is a unique, national conversation hub for Canadian career professionals (and related stakeholders) making a difference in the world of work. (It) reinforced the irreplaceable role of counsellors, coaches, advisors – however we name ourselves – in our clients’ lives. – Heather F. Turnbull, CMF, President, Association of Career Professionals (ACP) International

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The conference was excellent! With so many speakers and topics to choose from, I was able to select sessions in every time slot that were relevant to my work with clients and to my growth as a career development professional. I met many interesting people, and I was able to make valuable connections that I intend to follow up on. Not only that, but I enjoyed myself thoroughly! I look forward to applying various pieces of learning to my work. I hope/plan to attend Cannexus again in the future. – Juliana Wiens, Operations Co-ordinator/Employment Counsellor, Women’s Employment Outreach


Who Attends Cannexus? PARTICIPANTS BY Location

*International

4%

4%

6% 5% 2%

4% 57%

8%

1%

9% 2%

4%

PROVINCES & TERRITORIES Ontario

57%

Nova Scotia

4%

Quebec

9%

Manitoba

4%

Newfoundland & Labrador

8%

Yukon/NWT/Nunavut

4%

British Columbia

6%

Saskatchewan

2%

Alberta

5%

New Brunswick

2%

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Who Attends Cannexus? 5%

AUDIENCE BY sector

Secondary Education

4% Other

11% Private/Corporate

41% Registered Charities and Other Non-Profits

14% Government

25% Post-Secondary Education

AUDIENCE BY PROFESSION ~~ Career Coaches

~~ Business, Trade & Industry

~~ Career Practitioners & Career Counsellors

~~ Product Developers Related to Career Services

~~ Guidance & Employment Counsellors

~~ Academics Focused on Career Development

~~ Life Coaches

~~ Students

~~ Career Development Specialists

~~ Mental Health Professionals

~~ Career Educators, Trainers & Facilitators

~~ Social Workers

~~ Job Developers

~~ Immigrant & Settlement Services Workers

~~ Executive Directors, Co-ordinators & Managers

~~ Vocational Rehabilitation Specialists

~~ Human Resource Professionals

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Why Cannexus? Cannexus is Canada’s largest career development conference, which allows participation in either English or French, and national in scope, making it the best way to reach your audience within the career counselling and development field: »» Showcase your products, programs and services »» Capture leads and increase your sales »» Fantastic networking opportunities »» Position your organization as an employer of choice Attendance is growing every year.

800 700 600

543

500

200

372

400 300

754

Increase awareness of your organization, expand your circle of influence and grow your stakeholder base!

Cannexus by Numbers!

681

»» Support career development for Canadians

100 0

2007

2009

2011

2013

CERIC offers you an opportunity to be a part of Cannexus14 by becoming a sponsor, exhibitor and/or advertiser

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Cannexus Programme Keynote speakers

Photo: Gordon Griffiths

Stephen Lewis, C. C.

Highlights

Stephen Lewis is a Distinguished Visiting Professor at Ryerson University in Toronto. He is the Board Chair of the Stephen Lewis Foundation and the cofounder and co-director of AIDS-Free World in the United States. He was the UN Secretary-General’s Special Envoy for HIV/AIDS in Africa, Deputy Executive Director of UNICEF and Canada’s Ambassador to the United Nations. Lewis holds 37 honorary degrees. He is a Companion of the Order of Canada and, in 2007, the Kingdom of Lesotho invested Lewis as Knight Commander of the Most Dignified Order of Moshoeshoe, the country’s highest honour.

• International and national keynotes

VALERIE PRINGLE

• Cannexus Connections luncheon

Valerie Pringle is one of Canada’s best known and most respected broadcasters, public figures and volunteers. She is an accomplished television host, writer and producer whose career includes the highly successful CBC-TV news and current affairs program MIDDAY, eight years as co-host of Canada AM and The Canadian Antiques Roadshow. In 2006, Valerie was appointed a Member of the Order of Canada in recognition of her contributions to philanthropy and the communications field, including The Canadian Broadcast Museum Foundation and Centre for Addiction and Mental Health Foundation.

Jacques Demers Throughout his storied careers both as one of the most successful coaches in the National Hockey League and as a respected television sports commentator, Jacques Demers managed to hide a remarkable fact–he could neither read nor write. Sharing his incredible story, Demers inspires others to have the courage to confront, and conquer, their greatest fears and sheds light on the thousands of people who, like him, unjustly suffer through illiteracy. He was appointed to the Senate by Prime Minister Stephen Harper in 2009.

RICH FELLER, PHD Helping others maximize their talent and promoting life role choices within work, learning and community is where Rich finds encouragement. Rich has received numerous teaching awards and is one of 12 Colorado State University Distinguished Teaching Scholars. He has collaborated on careerrelated books and film series and www.CDMInternet.com used by over 14 million users, and www.stemcareer.com a website for those seeking and promoting STEM (Science, Technology, Engineering and Math) careers. Rich is the 2012-2013 President of the National Career Development Association.

• 100+ education and training sessions • Pre-conference workshops • Wine & Cheese sponsored by The Counselling Foundation of Canada

• Networking opportunities • Exhibitor showcase

It was an excellent opportunity to connect, network and to get energized! It reaffirmed many of the things we are doing organizationally and inspired us to look into new development areas. — Randy Lindsay, Executive Director, Futureworx Society

The balance between practitioners and researchers and the diversity of participants from across the country makes this a unique opportunity to share ideas and hear perspectives we don’t ordinarily have access to in our own environment. — Lisa Taylor, President, Challenge Factory Inc.

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Exhibit at Cannexus Exhibitor Showcase: Monday, January 20 and Tuesday, January 21, 2014 Register by September 4, 2013

$1,300

Register by November 4, 2013

$1,400

Register after November 4, 2013

$1,500

Register Early and Save!

Benefits

Exhibitor Package

• 8’ X 8’ space with a wastebasket and two chairs • Draping for walls (for mounting banners) and 8’ back • Listing in conference programme, website, Cannexus app and online community • One full conference registration package (for three days) including meals for one person (3) breakfasts, (2) lunches, refreshment breaks, Wine & Cheese and admittance to all keynotes and education sessions

Exhibitor registration is online! REGISTER NOW! For more information, please contact Jaz Bruhn at jaz@ceric.ca or 416.929-2510 x126.

• Shared basic 15 amp 120 v circuit electrical service

Extras

• Single Internet connection • Discounted full conference registration package: $355 for all three days for each additional booth attendant • Increase visibility by purchasing additional advertising in the conference programme at a reduced rate • Shipping and handling of materials is an extra cost to be covered by the exhibitor. Arrangements can be made through the show supplier, Freeman • Extra furniture, lighting, exclusive electrical and additional Internet connections can also be purchased through Freeman • Freeman contact: Jamie Holland, at 613.748.7180 x243 or email jamie.holland@freemanco.com †

All prices subject to 13% HST

Cannexus is, by far, my favourite conference! As exhibitor and representative for Psychometrics Canada, having attended various conferences across Canada for over 20 years, I find that Cannexus is not only one of the largest bilingual conferences in Canada, but also a unique opportunity to increase and to promote our products and services to a select clientele. In all the years that Psychometrics has exhibited, Cannexus and its team still makes sure to give those exhibiting countless opportunities to get noticed, and ensures exceptional visibility onsite at the conference! – Gaëtanne Pelletier, Training Program Director, Psychometrics

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Conference Venue CANNEXUS14 Ottawa Convention Centre FLOOR PLAN

OCC LEVEL 3

Exhibitor Hall Plenary Hall Non-Cannexus space

• Canada Hall • Salle du Canada

Exhibitor Hall

Plenary Hall

OCC LEVEL 2 Confederation Ramp - Rampe de Confédération

Breakout Rooms

Coat Room Vestiaire

Business Centre Centre d`affaires

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Sponsorship

• Your logo on premium giveaway items specially selected by your company and CERIC • Giveaway items will be handed to each conference delegate at registration and to attendees at various events across Canada attended by CERIC during its 10th anniversary year

Wireless Sponsor (1)

Benefits

Benefits

Official CERIC 10th Anniversary Giveaway Sponsor (1) $10,000

• Verbal acknowledgement at opening and closing of the conference

• Full-page colour ad in the conference programme • Inclusion of promotional piece in delegate bags

• Full-page colour ad in conference programme

• Wireless Internet made available for 100+ sessions, 30+ exhibitors and 800+ conference delegates

• Inclusion of promotional piece in delegate bags • Impress conference delegates by celebrating CERIC’s 10th Anniversary with a special giveaway sporting your logo that gains you exposure throughout the year

• Recognition in Cannexus promotional literature, online community/app, eblasts and on website

App and online Community Sponsor (1)

Benefits

Benefits

• Signage at event and on conference PowerPoint loop

$3,500

• Your logo on the smartphone app and Cannexus online community • Signage at event and on conference PowerPoint loop

• Two full conference registrations

• Recognition in Cannexus promotional literature, online community/app, eblasts and on website

• Full-page colour ad in Cannexus programme

• One full conference registration

• Inclusion of promotional piece in delegate bags

• Half-page colour ad in Cannexus programme

• Tent cards on tables in plenary

• Exposure through online community for a full year and high visibility on the app during Cannexus

• Exposure to 800+ delegates for a high-calibre keynote

$3,000

• Your logo branded on delegate bags • Signage at event and on conference PowerPoint loop • Recognition in Cannexus promotional literature, online community/app, eblasts and on website • Half-page colour ad in Cannexus programme • Bags are distributed to all delegates and continue to be used after the conference

Luncheon Sponsors (2)

Benefits

Delegate Bag Sponsor (1)

Benefits

• Verbal acknowledgement at the opening and closing of the conference

• Three full conference registrations

• Three full conference registrations

• Introduce keynote speaker

• Wireless hotspots in plenary and exhibitor hall for delegates

• Recognition in Cannexus promotional literature, online community/app, eblasts and on website

• On-site signage: exclusive signage at various locations in the conference area and on the conference PowerPoint loop

$5,000

• Internet access for presenters and exhibitors at the event

• On-site signage: exclusive signage at various locations in the conference area and on the conference PowerPoint loop

• Recognition in Cannexus promotional literature, eblasts, online community/app and on web site

Keynote Sponsor (4)

$8,000

$2,500

• Verbal mention at the luncheon (Day 1) OR your company sticker on lunch boxes (Day 2) • Tent cards on tables during your sponsored lunch • Signage at event and on conference PowerPoint loop • Recognition in Cannexus promotional literature, online community/app, eblasts and on website • One full conference registration • Third-page colour ad in Cannexus programme • Reach 800+ delegates for either a sit-down luncheon or Cannexus Connections luncheon

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Sponsorship $2,000

• Your company logo branded on delegate badges • Signage at event and on conference PowerPoint loop • Recognition in Cannexus promotional literature, online community/app, eblasts and on website

Conference Notepad Sponsor (1)

Benefits

Benefits

Badge Sponsor (1)

• See the 800+ delegates at Cannexus wearing your organization’s name for three days

$1,500

• Notepads with your logo and the Cannexus14 logo placed in each delegate bag (design is agreed upon by the sponsors and Cannexus - we look after the printing) • Recognition in Cannexus programme, eblasts, online community/app and on web site • Signage at event and on conference PowerPoint loop • Your chance to make a ‘noteworthy’ impression on conference delegates

$1,000

• Signage at event and on conference PowerPoint loop • Recognition in Cannexus promotional literature, online community/app, eblasts and on website • Third-page ad in Cannexus programme

Networking Suite Sponsor (4)

Benefits

Benefits

Networking Refreshment Sponsor (5)

• Provide beverages and snacks to energize delegates while they connect with their colleagues

$750

• Placement of your promotional literature or swag on each table in the plenary during one of the breakfasts or the Monday luncheon (800 pieces needed) • Only three sponsored promotional pieces on the table at a time ensures your materials will get noticed

Swag in Bags (UNLIMITED)

• Premium promotional visibility at a great price

• Signage at event outside sponsored room • Placement of promotional materials in sponsored room during the conference (sponsor is responsible for maintenance of their room) • Recognition in Cannexus programme • Your message is the focus in your own branded education session room that accommodates 100+ delegates for the duration of the conference

††

• Recognition in conference programme • Delegates really value these items, which they can use during Cannexus and long after the conference ends

$200

• One piece of promotional literature of approved size to be placed on the resource table (400 pieces needed) • Recognition in conference programme • Our resource table gets your promotional materials front and centre •

All prices subject to 13% HST

For more information, please contact Carla Nolan at carla@ceric.ca or 416. 929.2510 x127. 12 Cannexus.ca

$500

• One small swag item, e.g. pen/highlighter or sticky notes to be placed in all delegate bags (800 pieces needed)

Paid Resource Table: Literature (UNLIMITED)

Benefits

Benefits

$400

• Any food and beverage requirements are to be arranged and paid for by the sponsor • Have a private room to host an event to suit your own promotional or other professional needs

• Recognition in Cannexus programme

Room Sponsor (3 LARGE ROOMS)

• Sponsor a room for your own purposes such as presentations and/or networking , Tuesday, 5:00 pm – 11:00 pm

• Recognition in Cannexus programme

Benefits

Benefits

Literature/Swag on Plenary Tables (12)

$500


Advertising CANNEXUS ProgramME

Various

The Cannexus programme will be distributed to conference delegates, who are all individuals directly involved with the career development field: Full page colour ad:

$600

1/2-page colour horizontal ad: $350 1/3-page colour horizontal or vertical ad:

$225

Professional Directory – business-card size colour ad: $100

• Maximize your exposure by placing your colour ad on the outside back cover of the programme: $1,200

CANNEXUS E-Blast Sponsorship (8)

$300

Monthly eblasts are a great way to reach a diverse audience and align yourself with Canada’s National Career Development Conference:

Fantastic – glad I came! Excellent sessions and the ability to interact with leaders in the field.

• Receive prominent recognition within the eblast with a logo and link • 9,500+ subscribers

– Tony Botelho, Manager, Career Services & Volunteer Services, Simon Fraser University

Cannexus.ca Web Site Big Box Ad (300 x 250)

$250/month

Connect with a target audience of those working in career development and those attending Cannexus, Canada’s largest conference for career counsellors: • Prominence on home page of Cannexus website • Over 12,000 unique visitors in the last year Files may be submitted as jpg, gif or png. ††

All prices subject to 13% HST

More Opportunities to Reach the Career Services Sector »» CERIC Title Sponsorships offer you exposure across all of CERIC’s strategic programs, all-year round and position you as a champion of career development in Canada. »» Advertise on our contactpoint.ca and orientaction.ca community sites. ContactPoint has more than 150,000 visits annually. CareerWise, our weekly enewsletter, and the tri-annual Careering magazine provide both print and online advertising options and are distributed to career development professionals across the country. »» The Canadian Journal of Career Development brings you opportunities to get your message in front of a targeted readership. For more information, please contact Carla Nolan at carla@ceric.ca or 416.929.2510 x127.

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Asks us about.... • E-blast sponsorships • Skyscraper and Big Box ads • Print ads or inserts

It was all great – as an exhibitor I was able to make some very good connections. It is a very well-organized event and all attendees were very receptive to visiting and speaking with all of the booths – that was wonderful! — Susan McLachlan, Institute of Food Processing Technology


Ad Material Submission Info All ads are in full colour and prices are subject to 13% HST. Full page

1/2 horizontal

1/3 vertical

7.25” x 10” *

7.25” x 5” *

2.375” x 10” *

1/3 horizontal

Business card

5” x 3.4” *

3.5” x 2” *

Deadline for submission is November 4, 2013. For more information, contact: Carla Nolan, Sponsorship & Advertising Manager carla@ceric.ca or 416.929.2510 x127

• * A bleed of 0.125” may be included

Production Requirements I thought the conference was amazing. It is always so interesting to hear what is going on in the rest of the country. Cannexus is a must for career practitioner development. – Kathy McKee, Manager, Job Resource Centre

»» Preferred file format is a minimum 300 dpi PDF (x4 compliant). We also accept Illustrator EPS files converted to outlines. »» Ads must be prepared to the correct dimension and shape. »» All fonts and images used must be included. »» Please compress large files (Stuffit or Winzip).

Design Services: A custom designed ad can be created for you at an additional cost

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»» DO NOT embed files in e-mail or Word document. »» Cost incurred for publication-produced ads or noncompatible electronic files will be charged to advertiser.


Sponsorship Form Sponsor & Advertiser Deadline: November 4, 2013 to ensure inclusion in conference programme. Full payment must be submitted with your form on or before November 4, 2013. Electronic confirmation will be sent to all sponsors and advertisers only after full payment has been received. Please complete this form for Cannexus14 and send via fax to 416.923.2536 or email: carla@ceric.ca. Mailing address: CERIC, c/o Carla Nolan, 200-18 Spadina Road Toronto, ON M5R 2S7 Sponsor InfoRMATION Name _____________________________________ Title ______________________________________ Org ______________________________________ Address ___________________________________ __________________________________________ __________________________________________ City ______________________________________ Prov ______________ Postal Code____________ Email _____________________________________ Phone ____________________________________ Fax _______________________________________

Payment InfoRMATION please make cheques payable to "Canadian Education and Research Institute for Counselling" ‡ taxes apply. †

 Cheque†  Visa  MasterCard  Amex Credit Card Number ________________________ Expiry Date ________________________________

For Office Use Only:

Name of Cardholder ________________________

Received on : __________________ Payment Method : ______________ Invoice : _______________________ Invoice Paid: ___________________

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Signature _________________________________

Sponsor Options‡ Official CERIC 10th Anniversary Giveaway Sponsor ($10,000) $___________ Internet Sponsor ($8,000) $___________ Keynote Sponsor ($5,000) $___________ App & Online Community Sponsor ($3,500) $___________ Delegate Bag Sponsor ($3,000) $___________ Luncheon Sponsor ($2,500) $___________ Badge Sponsor ($2,000) $___________ Conference Notepad Sponsor ($1,500) $___________ Networking Refreshment Sponsor ($1,000) $___________ Literature/Swag on Plenary Tables ($750) $___________ Swag in Bags ($500) $___________ Networking Suite Sponsor ($500) $___________ Room Sponsor ($400) $___________ Paid Resource Table: Literature ($200) $___________ ADVERTISING Options‡ Programme: outside back cover ($1,200) $___________ Programme: full page ad ($600) $___________ Programme: 1/2-page ad ($350) $___________ Programme: 1/3-page ad (vertical or horizontal) ($225) $___________ Programme: Business card ($100) $___________ Cannexus Eblast Sponsor ($300) $___________ Cannexus.ca Web Box Ad ($250) $___________ SUB Total (13% HST)

$___________

Total

$___________


Don’t Just Take Our Word for It... Here are just some of the past Sponsors, exhibitors & advertisers at Cannexus:

And this is what they say about the conference: I’m really pleased, for the first time, to be exhibiting as well as presenting. I’ve been at this conference I think since the start and have presented almost every year …. we’re trying to exhibit because we thought it would be something very useful for us to communicate and build relationships with the kinds of delegates that come including a lot of career professionals from across the country… It’s been a great experience coming to Cannexus! – Mark Franklin, Practice Leader, CareerCycles

Cannexus is always an exciting and inspirational event where we get to come and share ideas and career development tools with some the best and brightest colleagues in our field. We just really love this event and we’re just happy to be here with a product that we are really proud of and something we can share with our colleagues and our community. It’s a great event. – Diane Twombley, York University Career Centre

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We’re here today to talk about jobs and professions within the wood industry… there are a lot of transferable skills to come into this industry as well. Right now we’re facing a skills shortage so we’re just really trying to promote the opportunities that there are within this sector and to let people know that there are jobs out there. – Jackie Kelly, Wood Manufacturing Council

Just wanted to let you know you did a fantastic job! We had a lot of fun, and many great conversations at the conference about career development. Overall the entire conference was a huge success from our point of view. Congrats, and awesome job! – Roshni Patel, Marketing Co-ordinator, Career Cruising

I was really pleased by the feedback from Canadian career development professionals. Our Cannexus promotion of giving out free test takings was a big success and I am looking forward to users’ feedback in the coming year. – Juliet Jones, Vice-President, Career Key


CERIC and its Programs About CERIC

Strategic Programs

CERIC is a charitable organization that advances education and research in career counselling and career development.

ContactPoint is a multisector online community for professionals in the career development field dedicated to providing interactive dialogue, networking, resources and learning to advance the profession. OrientAction is ContactPoint’s French-language site.

Mission CERIC (Canadian Education and Research Institute for Counselling) 18 Spadina Road, Suite 200 Toronto, ON M5R 2S7

To encourage and provide education and research programs related to the development, analysis and assessment of the current counselling and career development theories and practices in Canada.

Vision

The Canadian Journal of Career Development is a peer-reviewed publication of multi-sectoral career-related academic research and best practices from Canada and around the world.

To increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of counselling and career education.

Cannexus is Canada’s bilingual National Career Development Conference promoting the exchange of information and innovative approaches for career development and counselling.

For more information on CERIC and its programs, visit ceric.ca

• Charitable registration # 86093 7911 RR0001

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Section Title

see you at cannexus14!

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