Advertising Levy spend statistics

May 2023 activity results

Below you will find an update on the performance of the New Zealand Certified Builders (NZCB) Advertising Levy budget. This digital report highlights our Google Adverts, Facebook, Instagram, and Programmatic Spending for May 2023.

MOM = Month on Month. The comparison of data from one month to the previous month.

Summary

Overall another great month with 20% of all website visitors converting across one of our key goals.

Highlights include:

• Membership Recruitment – May shows a +60% increase in Click Through Rate (CTR) and 20% increase in enquiries MOM

• Google advertising (homeowner clicks) up 11% MOM

• The number of homeowner requests for members’ phone numbers is +19% MOM

• ‘Find a Builder’ search conversions +14% MOM

• NZCB website visitors/users +5% MOM

• Average time spent on website +16% MOM

Karla Farrar

General Manager –Marketing and Services