2 minute read
How to Make the Most of NZCB Branding
The New Zealand Certified Builders (NZCB) logo is a mark of quality. It represents our Association and our Members. At a glance it shows members of the public (potential clients!) that you are trade qualified and belong to an Association whose members are the country’s most qualified builders. Can you believe it’s been more than three years since we launched the new NZCB brand? It’s great to see so many members using the updated branding. For those who haven’t, please replace the old CBANZ logo with the new NZCB logo. The only way to build a strong brand and ensure homeowners recognise the value of engaging an NZCB member is by getting our brand out there! How to write the brand in words As a member of NZCB, it’s important to know how to write the Association’s name correctly, to ensure consistency and brand recognition. This includes in text where you’re saying you are a member of NZCB, such as in your bio or email signature. We are no longer known as CBANZ or Certified Builders, so please write it like this:
How can I help spread the word of NZCB? • Use the stickers: When you renew your annual membership you will receive a free NZCB sticker. More can be purchased from the ‘Shop’ on the Members’ Toolshed for $3. • Use the logo: You can download a copy of the NZCB logo under the ‘Branding’ section of the Members’ Toolshed. • Add the NZCB logo to: –Your clothing –Vehicle and site signage –Stationery items such as letterhead, payment claims, business cards etc –Your website –Your email signature –All advertising material. • Download and read the ‘Brand Guidelines’ for file format usage, print colour specifications and rules to ensure the NZCB brand remains consistent Remember to send them to anyone else using the logo such as sign writers, web designers, or printers. • New Zealand Certified Builders • NZCB.
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What does our brand stand for?
Pride
Protection
Strength
Leading by example New Zealand Certified Builders’ goal is to be recognised as the premier association of qualified building professionals in New Zealand. Our vision is to be seen as the industry leader, providing confidence to customers through superior workmanship and business practices
Got questions? Please contact the National Support Office on 0800 237 843.
Raising the standard We believe everyone deserves to work with builders of the highest standard. NZCB membership is unique in that it has always required trade qualification as a bare minimum. Our reputation is built on our knowledge, skills and expertise.
YOU BRING
WE’LL BRING THE THE ORDER
PEACE OF MIND
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