Brief:
Investigate how Westbeach could make an impression and enter the summer market in order to become an all year round business.
Solution:
Create a marketing report to investigate if there is a gap in the market for Westbeach, a snowboard outwear brand, to be a major player in the summer industry, in particular surf and streetwear. Provide an evaluation of how Westbeach could diversify its core activity and recommend a marketing strategy to increase their potential for sales all year round.
