2017臺灣文博會成果專刊(Creative Expo Taiwan) by CET

序｜「我們在文化裡爆炸！」臺灣文博會策展新風貌

FOREWORD | “CULTURAL EXPLOSION!” CET Transformation Jumpstarted through Thematic Curating

Over the five-day period, 2017 Creative Expo Taiwan(CET) attracted over 230,000 visitors to the “Cultural Explosion.” Despite the cold front, visitors remained enthusiastic, as long queues could be seen at all three exhibition areas. Number of total visitors once again reached new height, and the contents of the expo also garnered widespread praises.

2017 臺灣文博會於 4 月 19 日至 23 日之 5 天展期，共吸引超過 23 萬人次「在文化裡爆炸」，儘管碰上鋒面來襲仍不減參觀民眾熱情，三大展區都湧現大量排隊人潮，觀展人數再創新高，展出內容深獲各界好評。本次臺灣文博會以深度議題式策展啟動轉型，用文化力讓文創產業更有魅力。駐臺使節、國際買家、政府首長、立委以及文化人、音樂人、設計師等都踴躍到場參觀，共同點燃文化爆炸的引信。今年更首次以直播方式接觸年輕世代，文博大使黃子佼於開幕當天用臉書直播帶粉絲逛展場亮點，6 個場次的文創趨勢國際論壇也全程臉書直播，除現場累計破千人參與，更在網路上吸引超過 9 萬人次觀看，即時傳遞文化爆炸能量！展會共徵集國內外 18 國共 644 個參展單位，展出內容涵蓋工藝、設計及授權 3 大主軸，以「我們在文化裡爆炸」主題策展方式貫穿展場；會外則串聯全臺 379 家串聯好店，與地方縣市推薦之店家及文化部藝文館所推出獨家散步路線等文化活動，共同呈現臺灣文創產業的多元面貌，打造別具特色的文化觀光體驗，讓參展人和觀展者都能感受到文博會的轉變與用心。「越在地，越國際」也是今年文博會特別強調的核心價值，透過提升在地文化內涵，強化在地文化特色，促進文化經濟的發展。年度主題館邀請多達 40 位參展人共同策劃，強調文化議題的探索與對話；華山展區首次規劃工藝現場，由臺灣鶯歌及日本高岡、燕三條的在地職人帶領民眾實際動手製作工藝品，同時於地方特色館廣邀工藝大師現場展演竹編、製鼓、歌仔戲妝髮等傳統技藝；非洲友邦布吉納法索首次參展，以「藝享非非」為策展主題，帶來令國人驚豔的西非再生工藝。松山展區則首次企劃材質應用展，聯合臺日兩地材料廠商展出稻殼、藺草、蜂巢紙等多元素材，打開文創業者的材質想像；洞見新勢力展則呈現 32 家文化部輔導有成之傳統產業，如神桌、文具、樂器等業者，翻轉原有形象再出發。爭艷館展區則持續朝亞洲角色原創基地邁進，展期間引爆粉絲經濟，每天都有粉絲大排長龍為了與原創者見面；Talent100 專區邀請多達 30 位來自歐亞美的圖像創作者，其中有不少來自東南亞國家，強化臺灣與國際的交流連結。除了強化文化議題深度，文博會亦持續經營文創採購交易平臺，今年吸引超過 200 位國際買家和 1,100 位以上國內買家到場，共促成超過 800 場洽商媒合，活動產值及後續採購訂單效益預估可超過新臺幣 5 億元。國際買家來自 16 個國家和地區，通路包括泰國兩大百貨集團 Siam 及 The Mall Group、泰國知名選品店 Room International 和 Another Story、法國時尚居家購物網站 Smallable、德國兒童家具 KidsWoodLove、日本阪急百貨和高島屋、結合生活藝術的香港購物中心 K11，授權類國際買家則有經營中國大陸線上影視的鑫岳影業、馬來西亞連鎖服飾 YFSCorp、日本三麗鷗遠東公司等。

This year’s CET aimed to jumpstart transformation through in-depth thematic curating, making cultural and creative industries more attractive by using the power of culture. Foreign representatives in Taiwan, international buyers, government officials, legislators, as well as cultural and creative professionals, musicians, and designers all visited the expo, jointly setting off the cultural explosion. This year, the expo reached out for the first time to younger generation via live streaming. CET Ambassador Mickey Huang gave a guided tour of the exhibition on Facebook via live streaming, and all six sessions of Cultural and Creative Trend Forum were also broadcasted live on Facebook. In addition to accumulating over 1,000 in attendance, the live videos also attracted over 90,000 viewers online, timely spreading the explosive energy of culture. CET featured 644 domestic and foreign exhibitors from 18 countries, showcasing contents of craft, design, and licensing; through thematic curating, the three areas were integrated with the theme of “Cultural Explosion;” outside the three main areas, the expo collaborated with 379 fringe shops across Taiwan, launched exclusive cultural stroll routes with shops recommended by municipal governments and affiliated institutions of Ministry of Culture to jointly present the diversity of Taiwan’s cultural and creative industries, create unique experience of cultural tourism, and enable all exhibitors and visitors to realize CET’s transformation and efforts. Furthermore, this year’s CET had a number of innovations: annual theme pavilion invited over 40 exhibitors to jointly curate and plan the exhibition to place emphasis on the exploration and dialogue on cultural issues; Huashan 1914 Creative Park also held Crafts LIVE pavilion for the first time, where artisans from Yingge in Taiwan, and Takaoka and Tsubamesanjo in Japan led visitors to create craft works on their own. Also, Crafts LOCAL pavilion invited local Taiwanese master craftsmen to demonstrate traditional techniques of bamboo weaving, drum making, and Taiwanese opera makeup live. African friendly state Burkina Faso joined the exhibition for the first time, bringing amazing West African crafts and art of recycled materials through thematic curatorial exhibition “Burkina Faso Art and Crafts.” CET organized the material application exhibition for the first time in Songshan Cultural and Creative Park, which showcased diverse materials such as crops, rush grass, and honeycomb paper, through collaboration with vendors in Taiwan and Japan, expanding cultural and creative professionals’ imaginations for materials. “Rising Force” presented 32 traditional businesses subsidized by Ministry of Culture, including manufacturers of shrine desk, stationary, and musical instrument, to launch a fresh new start by turning their old images around. Expo Dome area continued to strive for becoming the base of Asian original characters. During the exhibition period, the power of fan economy was put on full display; everyday, long queues of fans showed up to see creators of original characters. Talent100 invited over 30 artists from Europe, Asia, and America, as well as many from southeast Asian countries, strengthening Taiwan’s international connectedness. In addition to in-depth exploration of cultural topics, CET also continued hosting cultural and creative trade platform. This year, CET attracted over 200 international buyers and 1,100 domestic buyers and professionals, facilitating over 800 sessions of business meetings. The value produced by the event, as well as total value of ensuing orders are projected to exceed 500 million NTD. International buyers came from 16 countries and regions, and distribution channels included two major department stores in Thailand, Siam and The Mall Group, renowned Thai select shops Room International and Another Story, French online shopping site Smallable, German kids’ furniture store KidsWoodLove, Japanese department stores Hankyu and Takashimaya, and Hong Kong shopping center K11 that integrates art and lifestyle; international buyers invited to the licensing area included Chinese online streaming company Xinyue Picture, Malaysian clothing chain YFSCorp, and Japan’s Sanrio.

對於 2017 臺灣文博會突破以往的策展方式，鄭麗君部長認為臺灣文化的 DNA 一向有非常想要創造新事物的能量，而文博會不只是一個商業展覽，也是一個文化行動，使用本土精神起源的記憶與多樣元素交會變化；擔任主題館策展人的格式設計展策總監王耀邦則強調文化爆炸非常有衝擊性，能將文化餘燼擴散到各個地方，也希望經由臺灣原本就有的生活型態產生更多不同的價值。兩人皆期望透過這次文博會描繪出更清楚的文化輪廓、視野跟底蘊，讓民間跟公部門能夠相扣連結。

“The more local, the more international” is one of the core values of 2017 CET, which is aiming to develop cultural economy by the promotion of local cultural features. Regarding CET’s newly adopted curatorial method, Cheng Li-Chiun, Minister of Culture, believes that the DNA of Taiwan’s culture has always possessed the energy that longs for creating new things. CET is not just a trade fair; it is a cultural action that weaved and diversified memory of the origin of nativist spirit and diverse elements. Pang Wang, the curator of CET annual theme pavilion, stresses that cultural explosion is very impactful, spreading the ashes of culture to all corners. He hopes that CET can give rise to different values through original lifestyle in Taiwan. They both hope to outline clearer cultural silhouette, vision, and contents through CET this year, so that the private sector and the public sector could further connect with one another.

臺灣文博會邁入第 7 屆，以展覽、論壇、活動、串聯好店等方式，成功彰顯地方文化特色、翻轉產業價值、反思適切設計，同時展現了年輕世代的創意，並促進國際觀摩交流。

This year marked the seventh CET, and through exhibition, forum, activities, and fringe shops, it successfully showcased local cultural features, turned around industrial values, reflected on appropriate design, displayed creativity of the younger generation, and facilitated international exchange.

CONTENTS 序｜「我們在文化裡爆炸！」臺灣文博會策展新風貌

年度主題館

FOREWORD ｜ “CULTURAL EXPLOSION!” CET Transformation Jumpstarted through Thematic Curating

Trends 2017

Introduction Area Cultural Issues Area Life Design Selection Area

導讀區議題區選品區

三大展區能量綻放

A New Platform to Transform the Industries

Cultural and Creative Award Cultural and Creative Trend Forum International Buyer

文創精品獎文創趨勢國際論壇國際買家

Huashan 1914 Creative Park——CRAFT Songshan Cultural & Creative Park——DESIGN Taipei Expo Park - Expo Dome——LICENSING

華山 1914 文創園區—— 工藝松山文創園區—— 設計花博公園爭艷館—— 授權

文創產業大平臺

Trinity Exhibition with Great Energy

串聯好店

活動花絮

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CET Fringe Shops

Event Highlights

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2017年的臺灣文博會主題館中，跳脫歷年的企劃方式，以議題式策展為主要手法，透過感受臺灣現況，以「我們在文化裡爆炸」作為主題，讓各參展人和單位都對此題目作出專屬的詮釋，讓對話過程變成展覽中的重要環節，同時呼應這個展覽的核心精神──在過程中創造意義。主題館裡以三大主題劃分：文化導讀、文化議題以及臺灣選品。從文化評論家張鐵志的提問開始，集結了十二位不同專業領域的工作者相互對話，激發世代之間的精采火花。議題則涵蓋桃園機場指標改造、臺灣雜貨的當代可能、便當形式的全新想像、傳統產業的文藝復興，以及充滿想像力的體操。

年度主題館 Trends 2017

最後，邀請五位各具風格特色的選品店老闆，以各自的生活經驗為篩選準則，展示他們心中能夠代表臺灣日常美學的物件。 The Trends 2017 Pavilion of Creative Expo Taiwan has decided that differing from planning methods of past years, topic-based curation has become the main method of planning. By understanding the current situations of Taiwan and setting "Cultural Explosion" as the theme, the Expo allows exhibitors to make their own interpretations on this topic, and transforms the 2017 CREATIVE EXPO TAIWAN

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conversations into crucial links in the expo, at the same time matches the core spirit of this EXPO TAIWAN

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expo—Creating meaning during the process.

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The pavilion is divided into different sections according to three themes: forum of celebrities, cultural

issues, and selected Taiwanese products. Starting from the cultural critic, Tieh-Chih Chang's questions, the forums gather twelve workers of various professional fields to communicate with each other

and inspire different generations. As for the discussed topics, they cover the transformations of the 2017 CREATIVE EXPO TAIWAN

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signage in Taoyuan Airport, contemporary possibilities of Taiwanese goods, new imaginations of 2017 CREATIVE EXPO TAIWAN

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bentos, renaissance of traditional industries, and new gymnastics full of imagination.

Finally, the expo has invited five owners of fringe shops with different styles and characteristics to select and display the objects which represent the Taiwan daily aesthetics based on their personal life experiences. The actions we take every day are enriching our culture, and thinking is the starting point to idealize everything. The explosion will not stop; let's take this expo as the beginning of conversations.

2017 CR

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空間策略

導讀區

Spatial Planning for the Venue

Introduction Area

提問人｜文化評論家張鐵志導讀人｜肯夢創辦人朱平 × 顏社音樂創辦人迪拉胖；《GQ》國際中文版總編輯杜祖業 × 藝術家何采柔；《Shopping Design》總編輯李惠貞 × 作家馮光遠；平面設計師聶永真 × 奧美廣告執行創意總監龔大中；INCEPTION 啟藝策展人梁浩軒 × 音樂人瑪莎；格式設計展策總監王耀邦 × 文化部部長鄭麗君

一個光的盒子，承裝了文化的重量

Introducer ｜ Tieh-Chih Chang

A BOX OF LIGHT HOLDS THE WEIGHT OF CULTURE

Ocean Liang×Masa・Pang Wang×Li-Chiun Cheng

走在華山的紅磚展區，數千張來自樹火的薄纖紙自高挑的歷史建物中垂降而下，一層層，質輕透亮，一片的白爆炸延綿整體空間，運用不同垂降的高度設定，成為展中引導動線與創造虛實氛圍最重要的元素，有別於傳統展覽對於區分空間慣用的制式木工封版施作手法，紙張薄如蟬翼又富張力的特性，不全然遮蔽，並能擁有自己的姿態，觀者穿梭於展，得以體驗空間中細膩的光線變化與表情。紙張，在時光的更迭中，記錄文字與文化的進程，隨著尺度與使用方式的轉換，具現想像與意念，「在過程中創造意義」。 Thousands of pieces of Suho's super thin restoration paper hang in the tall historic buildings, as visitors walk across the red-brick area. Light and bright, the white explodes, layer after layer, throughout the entire room. Hanging at different height, the papers lead visitors through reality and imagination. Unlike traditional exhibitions that adopt wooden partitions, these thin yet flexible papers block only part of visitors' views, while they always own the stage and dance. As visitors walk, they can get to experience the subtle changes of light. Papers, as the time changes, have become the realization of ideas, from where people record things and cultures. Meanings are thus born during the process.

Speaker ｜ Ping Chu×Dela Fat・Blues To×Joyce Ho・Jenny Lee×Neil Peng・Aaron Nieh×Giant Kung・

文化裡爆炸不能只是一瞬的花火，它應該引發連鎖效應進而促成更多行動。文化創意產業博覽會必須要有註記時代的能力，激發想法上的討論、世代間的易位思考，並連結產業的過去現在與未來。在今年的活動中，我們讓文化本質的探討躍上檯面，透過不同專業領域工作者的意見交換與相互觀察，以對話勾勒出時代的樣貌。 In culture, an explosion is not merely the fireworks of a moment; it is supposed to trigger a chain reaction and induce further actions. A Creative Expo needs to be able to mark the time and inspire discussions of thoughts, make generations thinking in each other's positions, and connect the past, present, and future of industries. In this year's event, we put the discussions of the cultural essence on stage, and illustrate the time with conversations through the exchange of opinions and mutual observations from workers of different professional fields.

議題區 Cultural Issues Area

今天我想飛／機場指標設計提案

台雜當道／當設計師走進在地雜貨店

Today I Want to Fly / Airport Signage Redesign Proposal

Taiwanese Grocery Explosion / Designers Meet Taiwanese Local Grocery Store

分區策展人｜字體設計師張軒豪、卵形設計工作室負責人葉忠宜

分區策展人｜ DHHstudio 負責人徐景亭參展人｜吳氏設計負責人吳孝儒．22 Design Studio 創辦人游聲堯．Studio ShiKai 曾熙凱

Guest Curator ｜ Joe Chang・Chung-Yi Yeh

Guest Curator ｜ Gina Hsu Exhibitors ｜ ShiKai Tseng・Shen-Yao Yu・Pili Wu

桃園機場是臺灣對外的重要門面，設計的完善與否必然影響到國外人士來到臺灣的第一印象。一套完善的指標設計，除了能發揮良好的指引作用，更會影響到公共安全層面，當然也關乎到國際形象的問題。我們試著提出一項新的提案，先釐清機場指標系統在可視性、可辨性和使用者需求的不足點後，進而找出一個美感與機能性兼具的改善方案，從而提升指標系統的使用者體驗。 Taoyuan Airport is the important façade of Taiwan to the world; the completeness of its design surely affects the first image of foreign visitors toward Taiwan. A set of complete and fine designs of signs can not only have a good instructing function, but affect the public safety. Of course, it concerns with the issues of international impression. We try to propose a new project in which we first clarify the visibility, identifiability, and insufficiency in terms of users' needs, and then provide an improving plan covering beauty and functions to further advance the users' experience with the sign system.

在臺灣，其實並不缺新的物件、新的設計，但是普遍的生活美學提升幅度卻相當有限。設計師總是在大聲疾呼，設計師們時常感到不安，我們試著從臺灣雜貨中尋找一種臺灣人的生活型態、生活之道，以設計的思維導入，並且從中拆解。我們認為小北百貨可以視為在地生活的總和，以真誠反映出臺灣人的生活模式與文化背景。設計通常意味著主動、創造、改變……但這次的「台雜」議題像是一種反向的研究，一種對於臺式美學的探究、發現、重組與提出疑問。 We try to find a Taiwanese grocer from a variety of life patterns, the way of life, to design thinking into, and from the dismantling. We believe that the Showba Life Department Store can be regarded as the sum of life in order to sincerely reflect the Taiwan people's life patterns and cultural background. This is a kind of reverse research, a kind of inquiry, discovery, reorganization and questioning of desktop aesthetics.

珍便當／臺灣人的自珍之味

從過去炸向未來／傳統產業文藝復興

A Lunchbox to Cherish / The Taste Taiwanese People Cherish

Pioneering the Future with Cultural Explosions / The Renaissance of Traditional Industries

分區策展人｜ IF OFFICE 負責人馮宇參展人｜廚師不務正業男子 Ayo．廚師 Soac．究方社負責人方序中．品墨良行負責人王慶富詩人夏夏．廚師陳英傑．平面設計師彭星凱

分區策展人｜文化評論家詹偉雄參展人｜ Five Metal Shop 負責人陳靖雯．合興壹玖肆柒鄭匡佑任佳倫春池玻璃玻璃董事長特助吳庭安．茶籽堂總經理趙文豪

Guest Curator ｜ Yu Feng

Guest Curator ｜ Wei-Hsiung Chan

Exhibitors ｜ Ayo Kao・Soac Liu・Joe Fang・Ching-Fu Wang・Xia Xia・Jason Chen・Fi Peng

Exhibitors ｜ Ching-Wen Chen・Kuang-yu Cheng・Chia-Lun Jen・T.A. Wu・Wen-Hao Chao

便當是我們共同的生活記憶：早期的火車便當、巷弄食肆外賣便當，演進到超商國民便當，更別忘了家人伴侶自製的愛心便當。打開便當，熱騰騰的飯菜香撲鼻而來，這是每位準備者透過便當所傳達的溫暖話語。臺灣食材豐富鮮美、菜系多元融合，如果臺灣是個便當店，我們又會裝填什麼精彩佳餚來呈現她？四位設計師與名廚，各自透過匠心獨具的奇想創意，邀請你來品嘗這內斂樸質又風情滿溢的臺灣滋味。 Bento is our common memory of life: the early railway bento box, the take-away bento in the alleys, to the popular bento boxes sold in convenience stores, and let's not forget the homemade bento from families or partners. Opening the bento, we can smell the hot steaming flavor coming forth; that is the warm message sent by the cook through the bento. Taiwan provides rich and fresh ingredients, and there are various independent and integrated food styles. If Taiwan is a bento shop, what kind of delicious cuisine would we fill it in to represent the place? There are four designers and cooks who works with their unique ideas to invite you to have the taste of Taiwan which is simple and yet full of flavor.

傳統產業的契機，在於能為上個世代純青的手藝，賦予這個時代全新的意義──玻璃不只是建材與食具，它更可是光線與溫度的詩人；茶籽也不僅是料理油的基底，還能滋潤現代人的肌膚和心靈。一塊上海鬆糕，因為尺度、形體與美學的轉化，搖身成為滋味全新的臺北點心；傳統職人精神的在地工匠，則由於溝通智慧的轉譯，而能一躍為全球化市場的尖兵。文化裡的爆炸，是各種新意義創造力的爆炸，這種火藥味，從過去炸向未來，它不是別的，它就是酷！ Traditional industries are the foundation of capital development in Taiwan society which not only construct our daily life but are considered as crucial asset of this island in terms of international recognition. As time moves forward, many traditional industries have been gradually covered with dusts. However, we can find that there are growing cases of transformation. And with the deep-rooted foundation of the products, they are more advantaged comparing with new industries. In this section, there are traditional bakery, the brand which endeavors to regenerate camellia oil, the glass brand which got back to the world stage through recycling and recreating, and the designing consulting company which customize the images for brands. These traditional industries are full of charms and await you to explore more about them.

想像力體操／充滿想像的新體操 Gym Routine 2.0 / A New Gym Full of Imagination 分區策展人｜數字搖滾樂團大象體操參展人｜編舞家陳俐君 Guest Curator ｜ Elephant Gym Exhibitors ｜ Li-Chun Chen

國民健康操陪伴許多人度過他們的童年時光，這套動作其來有自、用意良善，主要關節與肌肉都能活動到，無論舊式新款我們均無意淘汰。只是想提出一種可能，如果顛覆音樂元素、讓步伐更加活潑自由，能否讓小學生更樂在其中？跟上輕快的曲風，讓自己的刻板印象爆炸，過來欣賞這支想像力體操吧！ In the past, the aesthetics of daily Taiwan had been profoundly influenced by military culture and standardized management due to authoritarian rule. The process of flag raising in elementary schools and the duty officer culture in college camps are both examples. The traditional gymnastics music is as marching songs in which the beats are all right on, indicating the requirements of the soldiers to keep a neat formation and their steps unifies. This creation does not require the music to be grand and masculine, but put in some funk elements and replace the beats. With the light and dynamic beats, fluent and memorable rhythm, this music invites everyone to stretch together. Besides, don't miss the remarkable Bass of the elephant gymnastics. Let's dance along the music!

選品區 Life Design Selection Area

選品日常／重構物件與生活的關係 Life Design Selection / Reconstruct the Relationship of Objects and Life 參展人｜禮拜文房具創辦人 Marco．時常在這裡負責人毛家駿．富錦樹集團執行長吳羽傑． Delicate antique 負責人陳啟樂．心地日常負責人蔣雅文 Exhibitors ｜ Marco Tsai・Chia-Chun Mao・Jay Wu・Jin Chen・YaWen

物件與生活存在著密不可分的關係，若細心觀察大眾生活裡的日用品演變，儼然是一段微型的社會發展史。什麼樣的物件足以代表臺灣文化？美感和實用性是否必然背道而馳？透過五位各具風格特色的選品店老闆，以日常美學為篩選起點，揉合彼此的背景與喜好，用另外一種方式描繪這塊土地。

選品區裡，使用臺灣產業界以回收玻璃循環經濟系統為人稱道的「春池玻璃」所製造的亮彩琉璃珠作為地坪鋪面元素，在經過回收玻璃的收集、光選機選色、篩選機過篩，及最終研磨機磨製、窯爐收縮等過程，將原本遭到民眾棄置的回收玻璃重製為具有光澤的圓滑透明玻璃碎。在展中，民眾透過身體實際的觸覺，感受創意植入產業的轉型魅力，原本被棄置的玻璃廢棄品成為展場中一片循環經濟的發光海洋，「在過程中創造意義」。

Objects and life are inseparable. If we take a close look at the transformations of daily objects in people's life, they are as a micro history of social development. Which object is enough to represent Taiwanese culture? Is beauty and practical use necessarily contradictory against each other? There are five shop owners of different styles and characteristics who take daily aesthetics as their starting point, and mix with their backgrounds and habits to symbolize this land in another way.

In this area, we chose Glass Stone made by Spring Pool Glass, famous for its glass recycling circular economic system, as the ground component. After collecting recycled glasses, selecting colors, screening, polishing and furnace heating, abandoned glasses regain their glamour and smoothness. In this exhibition, visitors can physically feel the power of transformation, when creativity is injected into industries. Discarded glasses are repurposed into a glittering circular economy, "creating meanings in process".

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隨著消費者厭倦工業化的大量產製，並渴望回歸自然，2017年華山展區在具有百年歷史風華的臺北酒廠，以多元風貌引領大眾窺見職人精神、工藝之美：包括年度主題館、地方工藝、創新工藝、日本精緻工藝、台泰新工藝、西非再生工藝等，國際精緻工匠巧思皆於此展區展出；同時以「生活工藝」為主軸策劃「LIFE! Craft & Art」展區，匯集臺灣的新銳工藝品牌，帶您一窺設計師與工匠們對材質使用的自由開放、與其透過製程技法所展現的專注熱情。

華山 1914文創園區

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nature, in 2017 Huashan exhibition area is at Taipei Winery which has one-hundred-year history,

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leading the public to witness the craftsmanship and the beauty of the craft with multivariate scenes:

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ingenuity are exhibited in this exhibition area. Meanwhile, “LIFE! Craft & Art” exhibition area is planned under the theme “life craft”, which gathers Taiwanese up and coming craft brands together to lead you to see the designers’ and craftsmen’s freedom and openness to use the materials and their concentration and passion showing through the production process and techniques.

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華山劇場「巨石海島」雕塑 "Rock, Mist, Ocean" Sculpture

臺灣新石器時代的掃叭石柱是世界上少數巨石文化的其中一個遺跡，轉借此文化的巨石形象作為文博會華山劇場的主要視覺，於其龐大的積體設一窄道，讓參觀者進入其中；此窄道另也象徵西遊記裡，悟空在五指山中的那道裂痕，巨石的意象成為遠古又未來的傳奇場景。「巨石海島」雕塑由空場藝術聚落王鼎曄、黃偉倫統籌，空場是 2013 年由一群藝術創作者自行發起獨立經營的藝術家聚落，將原本空無一物的偌大廠房改造為充滿在地匯集與對外散發能量的文化生成場域。材質上以樹火紙博物館紙張抄製過程中剩下無法再使用的沉積材質「紙泥」為底造石，紙張源於樹本為文明起源，在此化為石形，又一循環。 Saoba Ruins in Taiwan's Neolithic are one of the few monuments of the world's boulder culture. The boulder image of the culture is borrowed to be the main vision of Huashan Theater of Creative Expo Taiwan. A narrow channel is set up within its huge space to let visitors enter. This narrow channel is also a symbol of the crack when Wukong was in the Five-finger Mountain in the Journey to the West. The image of the boulder becomes a legendary scene that is ancient and futuristic at the same time. Polymer Art Space Wang Din-Yeh and Huang Wei-Lun are the main artists and curators of the "Rock,Mist,Ocean" sculpture.In the texture, the deposited materials "paper mud" remaining during the paper copying process in Suho Paper Memorial Museum is used as the foundation to make the stone. The origin of paper from the tree was the start of the civilization. Here it is transformed into the shape of the stone. A circulation again.

民間什貨店 Civic Grocery

柴米油鹽醬醋茶，生活中的好味道由最簡單的角色來提點。來自臺中的種籽設計致力於在不同節氣中找尋時令美味，由他們一手打造的民間什貨店今年首次在三大展區之一的華山 1914 文創園區暖心登場。走一趟民間什貨店，透過展覽期間的每日精選故事「果實日、米日、醬日、鹽日、草水日」，尋找食物與土地、環境、人之間的關係，同時感受生活中種種的情感印記，讓臺灣人看見更多土地賦予我們的美好。 Firewood, rice, oil, salt, sauce, vinegar and tea. We use the simplest characters to enhance the good taste in our life. Seedesign from Taichung is committed to finding seasonal tastes in different solar terms. Folk Grocery Store created by them made its debut in one of the exhibition areas – Huashan 1914 Creative Park. Pay a visit to Folk Grocery Store and seek for the relationship between food and the land, the environment and the people through the daily featured story, “salt day, rice day, sauce day, fruit day, water grass day”, during the exhibition period. In the meanwhile, feel all kinds of emotional imprint in life, so that Taiwanese people can see more beauty that the land gives us.

Wheelys Café 2014 年源於瑞典的智慧綠能咖啡車，多種模組方便更換，可販售咖啡、果汁、冰淇淋，機能輕鬆滿足多樣需求。Wheelys Café 期待藉由咖啡結合臺灣獨特文化，利用有故事性的 wheeler 去串聯、打造每輛 Wheelys Café 的獨特風格。當來自北歐的 Wheelys Café 遇上出生於臺北南門市場的合興糕餅，會有什麼火花？在味蕾中嚐到創新的氮氣咖啡、同時品嚐到傳統中式糕點的文化與香氣，不同年代的它們卻意外契合。在 2017 臺灣文博會不只感受文化洗禮，更能品嚐到兩個相異文化背景的食與飲在舌尖上大爆炸。 Who would’ve guessed that the combination of the Scandinavian Wheelys Café and Taipei’s very own HoShing Pastries, which originated in the Nanmen Market, would result in such a flavor explosion! Delight your taste buds with their innovative nitro-brew coffee, while also enjoying the traditional and time-tested aromatic flavors of their pastries. Enjoy as flavors from distance regions and different generations mix in your mouth. At the 2017 Creative Expo Taiwan, you can taste for yourself our compelling flavor combinations of complimentary flavors with vastly different cultural backgrounds. It’s a veritable food and drink flavor explosion!

The car body combines with green energy design and it has open modules to be changed easily; it sells coffee, juice, and ice cream; the function easily meet various needs. Wheelys Café expects to combine Taiwanese unique culture by coffee and uses the wheeler with a good storyline to connect and create the unique style of every Wheelys Café.

合興壹玖肆柒 HoShing 1947 一間進駐臺北市大稻埕迪化街上承襲七十年傳統的糕點店，透過品牌轉型與空間整合的概念，闡述自身對於傳統產業結合創意演化的觀點，並希望透過自身所提出空間文本中所闡述的消費型態進而促進大稻埕商圈的發展，讓傳統產業的文化在未來可以更多元更具永續性。 A pastry shop, which has inherited seventy years of tradition, marched into Dihua Street in Dadaocheng in Taipei City. Through the concept of the transformation of the brand and spatial integration, it elaborates its own point of view on traditional industries combining with creative evolution and hopes to boost the development of the shopping district of Dadaocheng area through the consuming type that is mentioned in the spatial text they proposed, so that the culture of the traditional industries culture can be more multivariate and sustainable in the future.

Life! Craft & Art

工藝品牌館 Crafts NOW

早期為因應生活需求，使用身邊容易取得的天然材，配上製作者的技術巧思及機能考量，創造出各式生活用品。隨著消費者厭倦工業化的大量產製，並渴望回歸自然，2017 臺灣文博會提出以「生活工藝」為主軸的「LIFE! Craft & Art」展區，聚集臺灣極具魅力的新銳工藝品牌，帶您一窺各品牌於材質上的自由開放與製程技法的專注，感受每件創作所蘊含之情感與性格，冀望還原工藝在生活中的定位。 In early days, due to the necessities of life, designers make use of the natural materials that are easily accessible plus their technical thoughts and the function consideration to create all sorts of daily supplies. With the consumers getting tired of the industrialized mass production and yearning for returning to the nature, Creative Expo Taiwan 2017 proposed the exhibition area “LIFE! Craft & Art”, gathering the glamorous new craft brands in Taiwan to lead you to see the freedom and openness on the materials as well as the focus of the techniques in the production process of every brand and to feel the affection and personality contained in every creation in the hope to restore the position of craft in life.

國立臺灣工藝研究發展中心

泰國

National Taiwan Craft Research and Development Institute

Thai Designers Beyond Boundaries

國立臺灣工藝研究發展中心為臺灣文博會呈現本地工藝能量，透過工藝成就獎作品、Yii 品牌、工藝生活情境創造及嚴選八家工藝廠商，匯集臺灣工藝之能量，讓國際買家、參展商及臺灣創作者共同體會臺灣工藝職人創作力與精湛手藝。 This year the National Taiwan Craft Research and Development Institute presented the local craft energy for Creative Expo Taiwan. Through the works that won the Craft Achievement Awards, Yii Brand, situation creation of craft life and 8 carefully selected craft factories to converge the energy of Taiwan Craft and let international buyers, exhibitors and Taiwanese creators to experience the originality and exquisite craft of Taiwanese craftsmen.

由泰國國際貿易促進部（DITP）所推出的「TALENT THAI & Designer's Room」計畫，提供給年輕泰國工藝設計師更多躍升國際舞台的機會。為了提升泰國時尚產業與生活風格設計之潛力，扶植包含家具、珠寶、服飾及禮品設計，並以「生活工藝」為核心概念的等年輕品牌。此計畫的成功不但成為下一代設計師的榜樣，也提升泰國新一代工藝設計的鮮明形象，更讓設計精良、made in THAILAND 產品成功外銷國際。今年首次組團以泰國館型式參展臺灣文博會，展出「Thai Designers Beyond Boundaries」。 The TALENT THAI & Designers' Room Project was launched by the Department of International Trade Promotion ( DITP ) as an initiative to introduce young Thai lifestyle & Fashion product designers to the international trade arena. It's aimed at giving an opportunity to talented designers, elevating the designs of furniture, jewelry, clothes and gifts, and therefore improving the potential of Thai lifestyle & fashion industry as a whole. Former participants of TALENT THAI & Designers' Room have become role models for the next generation designers. By adding value to the products through design and branding exports value has been increasing along with the image of Thailand as a source of well-designed products.

布吉納法索

乾唐軒

Burkina Faso

ACERA

西非布吉納法索，兩萬公里以外的距離，遠離世俗、讓創作回歸最原始的本性。取材人類及大自然的單純語彙、根深真誠獨特的部落文化，善於利用廢棄物作為創作素材，在最有限的資源中以工藝技法賦予全新樣貌，讓藝術再生、時尚永續。匯集西非工藝大全—— 銅雕、樂器、傢俱家飾、編織、蠟染、皮雕等，將非洲熱情奔放之美及其拙樸實在的文化力量，充分融合於現代美學生活中，展現直白而震撼的品味論述。

以藝術陶瓷（Art Ceramic）的意涵作為品牌精神的「乾唐軒 ACERA」，於 1986 年由于春明先生所創立，運用漢唐藝術為題材，將現代設計理念與手法，融合在專利的陶瓷技術中，創立了「活瓷 LIVEN」系列商品。始終秉持著「敬自然惜萬物」的核心理念，打造結合藝術、創新、環保、健康的現代生活精品。

Burkina Faso of Western Africa is twenty thousand kilometers away, far from the mundane world, and allows creative process to return to its original nature. The Western African crafts take materials from pure words of humans and nature, unique, honest, and deep-rooted tribal culture. The craftsmen specialize at using salvaged materials for creations, and using their crafts to provide a brand new look within limited resources, in order to revive arts and continue the fashion trend. Assembling all Western African crafts together-bronze sculptures, instruments, furniture and furnishings, hand-knitted products, batik, and leather carvings, Western African crafts fully incorporate the passionate beauty of Africa and its modest inner cultural power into modern aesthetics of life, demonstrating straight forward and powerful discourse of taste.

ACERA, who uses the implication of Art Ceramic as their brand spirit, was founded by Mr. Yu Chun Ming in 1986. They uses the arts of Han and Tang Dynasties as the materials and incorporates the modern design ideas and technics into the patented ceramic technics to create the series of products – LIVIEN. Always upholding the core concept of “respect for all things”, they create modern life boutiques that combines art, innovation, environmental protection and health.

集瓷 COCERA 「集瓷」，匯集幸福 (Now) 與記憶印象 (Past)，連結過去與現在，產生對話的漣漪，傳遞出「幸福與記憶的新瓷彙」。 Cocera presents a goals, to connect the happiness (Now) and memories (Past), builds up the connection to the past and modern lives; also conveys the new pottery collection of happiness and memory.

京都瑞鳳堂 Kyoto Zuihodo Enterprise Company Limited

富山 Toyama Style 日本「富山縣」被 3000 公尺級的立山連峰所環繞，在這塊自然景觀豐富的土地上，培養出風格獨具的「富山美感」。此地的傳統工藝跨越時代，經歷代代相傳磨練出高超技法，用獨特的美學觀點為工藝設計帶來嶄新風貌。 Japan’s Toyama County is surrounded by 3000+ meters mountain where gives it a distinctive “Toyama Aesthetics” from the rich natural landscape. The craftsmanship here is beyond generations. The older generation passing their techniques to the younger’s one that practices the advanced techniques. Their unique aspect of aesthetic brings a new look of design and craft.

京都瑞鳳堂是日本百年堂號，歷史源自於明治中期，堅持固守日本傳統古老稀有技藝工法創作金工作品，提供給當時的貴族及新興企業家階級，與眾不同並且能凸顯家族榮耀的特色飾品。 Kyoto Zuihodo has a hundred years of history in Japan, dating back to the Middle-Meiji Era. In that time, Kyoto Zuihodo, through traditional Japanese techniques and methods for manufactured and supplied handmade, distinctive metal artworks, jewellery and accessories to the aristocracy and emerging entrepreneurial class. Even though the technology has become industrialised in modern times, Kyoto Zuihodo’s metal art craftsmen insist on following ‘traditional, pure and ancient techniques using tools passing down through generations’ to create purely handmade metalwork arts. Our vision has never changed over the years.

地方特色館 Crafts LOCAL

地方工藝大師展演—— 臺灣地方職人精神 Local Crafts Show - The Spirit of Local Craftsmen in Taiwan 適合的材料、爐火純青的技法、具有創新思維的職人，三者搭配，方能成就好工藝。本屆臺灣文博會，邀請臺灣地方工藝大師親臨展演，與民眾互動、分享的精湛技藝與熱愛工藝的初心。 Good craft is made up of appropriate materials, highly perfect skills and professionals with innovative thoughts. Creative Expo Taiwan this year has invited Taiwan's local master craftsmen to perform, interact with participants and share their exquisite skills and original intentions of loving crafts at the event.

臺中

苗栗

Taichung

Miaoli

臺中市政府以「花沁藝」為策展主題，構築宜居花園城市為臺灣典範，採用時尚現代設計風格及水彩的繪畫設計表現，詮釋臺中工藝達人、設計品牌及創意藝術家們的工藝設計能量。

苗栗藏於市井間的優良工藝，可以透過體驗升級，讓文化創意不斷蛻變新生。本次策展以木雕、陶瓷、藺編、原織、植染，分為五大展區，邀請工藝業者現場展售、移地創作，展現文創產品活力，讓訪客走入苗栗特色工藝的風貌與底蘊。

Using “Flower-infused Crafts” as curatorial theme, Taichung City Government constructs a liveable garden city to serve as the model for Taiwanese cities, adopting fashionable modern design style and watercolor painting expressions to interpret the energy of crafts and design of Taichung’ s artisans, design brands, and creative artists.

This exhibition features five main sections, including woodcarving, pottery and ceramics, rush weaving, and natural dyeing, inviting professionals in related fields to come to the exhibition and create works onsite, allowing visitors to get a closer look and deeper understanding of unique local crafts of Miaoli.

工藝現場 Crafts LIVE

為了讓設計師及民眾能夠更深入了解工藝品的製程、技術特長與背後來歷，2017 臺灣文博會特別與日本著名工場開放日活動「燕三條工場祭典」總監山田遊，合作企劃聯合臺日產地職人的體驗活動「工藝現場」。參與產地有：臺灣陶瓷知名產地「鶯歌」、日本刀刃金屬製品產地「燕三條」、日本銅器漆器產地「高岡」。跨越國界，帶動產地與職人間交流，對於各方的創作與開發必有助益。參與者更能一窺臺灣與日本在開發製造過程的不同，並深入了解各地工藝品的故事與意義，體會三地共通「真心誠意」的職人精神。 Creative Expo Taiwan 2017 especially collaborates with Yu Yamada, the director-general of the opening day activity "Yansantiao Worship Rite of Workshop"of a famous Japanese workshop, working together to plan an experiencing activity "Craft Site"combining Taiwanese and Japanese craftsmen of the place of the production. The places of the production that participate are: the famous place of producing ceramics in Taiwan "COCERA", the place of producing knives and metalwork in Japan "Tsubame-Sanjo", and the place of producing bronze ware and lacquerware in Japan "Takaoka" . Crossing the border between countries and driving the interaction between the place of production and the craftsmen must be helpful for each party's creation and development.

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曾做為製菸工廠使用的松山文創園區，展區以「設計」作為展出主軸，在舊建築中，呈現新世代的設計思維與創意能量，七大展館涵蓋家具家飾、文具禮品、風格配件、文創服務等各類別。因應全球數位科技生活趨勢，今年特別新增「科技／生活」館，除呈現科技與設計結合之優質產品與創新生活用品外，同時以探討國際材質趨勢之「材質應用展區」及綜觀展會趨勢之「DEMO ROOM 風格展」作為展區兩大策展亮點，另規劃由16家設計新銳所組成之「NEXT」展區及邀請去年大獲好評之

松山文創園區

「東京國際禮品展」來臺，展出內容涵蓋材質與風格、傳產創新、趨勢美學科技等議題，最適合希望了解國際材質應用突破與欣賞多國新銳設計的趨勢追逐者來訪參觀。

Songshan Cultural & Creative Park

Songshan Cultural and Creative Park was once used as a cigarette factory. The exhibition area uses “Design” as the main theme of the exhibition. New generation design thinking and creative

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energy are shown in old buildings. Seven pavilions covers categories like furniture and accessory, stationery and gift, stylistic accessory, cultural and creative service, and so on. In response to the global digital technology life trend, this year a “Technology / Life” pavilion is particularly added. Besides demonstrating the high quality products under the combination of technology and design and innovative daily supplies, meanwhile it makes “Material application exhibition area” that discusses about the international trend of materials and “DEMO ROOM style exhibition” that makes a comprehensive survey of the trend of exhibitions as two curating highlights in the exhibition area. Additionally, they plan “NEXT” exhibition area, which is consisted of 16 up and coming design companies, and invite “Tokyo international gifts exhibition”, which was well reputed last year, to Taiwan. The exhibition content covers topics such as material and style, innovation of traditional industry, trendy aesthetics technology, and so on. It is most suitable for the trend followers, who hope to understand the breakthrough of the application of international materials and to appreciate new designs from many other countries, to come and visit.

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家具／家飾館 FURNITURE & HOME DECORATION

潟湖國際 Lagoon

2014 年潟湖國際在臺灣創立「Lagoon」樂活系列家具與家電品牌，為提供消費者高科技仿藤家具另類選擇，突破傳統藤編方式，採用高科技生產方式，除了搬運體積小、組裝簡單、可水洗、清潔容易，並採用環保素材，讓消費者在購買家具時，同時為保護地球環境盡一分心力。 Lagoon, as the famous brand La New, is one of the subsidiaries of the Merry Yard International Enterprise Corporation. Lagoon committed on the production of furniture and electrical appliances, and provides you a different aspect of your life.

卓玉 Xcellent

卓玉設計這十多年來以厚實的工業設計執行背景和嶄新的設計思維，逐漸梳理出自己的品牌性格。今年發表的產品「鯤 Flying Fish」扣合著莊子逍遙遊的故事，突破傳統燈具樣貌，築構成一隻大型飛魚。卓玉設計讓燈不再只是照明工具，而是能增添生活的意境，也讓光成為日常中最暖心的陪伴。 Xcellent Design gradually combed out our own brand character with the industrial design execution background and brand-new design ideas in the past ten something years. The new product “Kun Flying Fish” that presented combines with the story of Zhuang-Zi’s Free and Easywandering. Xcellent Design makes the light not just an illuminating tool; instead it can add the prospect of life and turn the light into the warmest company in the daily life.

層層生活

原住民族委員會

PileUp Life

Council of Indigenous Peoples

為了將設計權重新交付於消費者手中，層層生活打造出「PUL Chair System」，將家具的各個零件解構，分別設計各式風格，並將其模組化及標準化，讓使用者能依照自我風格，創造出屬於自己的家具。 PUL Chair System is a modular chair system that lets the customers participate in the process of purchasing and manufacturing their chairs, creating additional emotional value for users. Breaking down a chair into multiple components allows the customers to assemble a piece of furniture with various combinations, personalizing the chair’s materials and colors.

原住民族委員會今年首度參展臺灣文博會，以「Ayoi 阿優依原住民族文創館」聯合展出原民會歷年輔導的優質文創品牌，商品融合原住民族傳統工藝與現代設計，每件商品皆是由原住民族職人的手心溫度與動人文化打造而成。「阿優依 Ayoi」在達悟族語中是表達「歡迎」、「感謝」的問候語，用臺灣迷人的原民色彩與時尚的部落生活美學，啟發參觀民眾截然不同的生活想像。 For the first time this year, the Council of Indigenous Peoples has exhibited at Creative Expo Taiwan. "Ayoi Aboriginal Creative Pavilion" jointly exhibited the quality of the original culture of the original culture of the brand, the integration of traditional products and modern design, Hope that each person who came to the exhibition hall can feel the "A Yoyi Ayoi" expresses the greetings of "welcome" and "thanks" in the Dharma language, and uses Taiwan's charming native color and fashionable tribal life aesthetics to inspire people to see the different life imagination.

文具／禮品館 STATIONERY & GIFT

一個設計

物外

an everything

ystudio

來自擁有十餘年設計與品牌活動執行經驗的人田十口品牌有限公司，深感設計與生活的密不可分，觀察日常生活的細微之處，見微知著進行發想與創意展現，並用美學思考來解決問題，推出「一個設計 an everything」設計品牌。 “an everything”is about having people experience the possibilities of everyday life through the design and communication perspectives with creative and aesthetic thinking. We design for the real people and life.

因為喜歡一支筆而重新開始寫信、點亮一盞燈看見老相機的新生，這才是真正過日子的況味、設計存在的價值。物外致力於發掘消逝中的文化，鏈結往日記憶與現代生活，製作良善的器物，獻給每一位認真度日的人。 "ystudio" believes that the value of simplicity in design is very important. ystudio designs products to let people use in their daily life and let people feel the beauty of objects. ystudio hope to express the attitude of people in Taiwan by ystudio stationary.

文具／禮品館 STATIONERY & GIFT

東京國際禮品展 Tokyo International Gift Show

亞洲具有代表性的東京國際禮品展，今年擴大規模與文博會合作，這個每年春秋兩季定期在東京舉辦的展覽，將把眾多日系知名的文創品牌帶入臺灣，展出內容包含引領時代趨勢的禮品、消費品、家居用品，裝飾用品等，邀請大家一同到現場感受日本對於品質的堅持與設計的細節。本屆文博會的 ACTIVE CREATORS 攤位，以原創為主體設計展示區，呈現設計師和創作者的新銳設計作品，從紙製品到皮革配件，期盼傳遞日本人特有的細膩情感和精緻手工。 Tokyo International Gift Show scales up to collaborate with Creative Expo Taiwan this year. The show that is held regularly in spring and winter every year has brought many Japanese famous cultural and creative brands to Taiwan. The exhibition content includes trendy gifts, consumer goods, household products, ornaments and so on. Visitors can feel Japanese’s insistence on the quality and the details of design. The ACTIVE CREATORS stand in the Creative Expo Taiwan this year uses originality as the theme to design the exhibition area, showing the designers’ and the creators’ new design works from paper products to leather accessories and hoping to deliver the exquisite feelings and handmade skills peculiar to Japanese.

方道文山流 Fang-Wen-Shan Cultural Media Limited

由知名作詞人方文山成立的文創品牌「方道文山流」，今年首次參加臺灣文博會。此品牌發想，來自方文山喜歡這些小房子為生活帶來的幽靜感，搭配植栽，推出微觀城市盆器系列。這些苔盆栽、微景觀、具體而微的草原，將戶外的自然景色微縮在室內觀賞，讓眼睛與思緒隨時可跟大自然相遇，享受一方小宇宙的微幸福。 "Fang Dao Wen Shan Liu," a cultural and creative brand established by the well-known lyricist Fang Wen-shan, participated in Creative Expo Taiwan for the first time this year. The concept of creating this brand came from that Fang Wen-shan likes the sense of quietness that the small houses brought to our life, and with the decoration of plants, he launched the miniature city series of potted plant. These moss potted plants miniaturize grassland, transforming outdoor natural scenery into indoor enjoyment, so that our eyes and minds can meet with nature at any time.

風格／配件館 FASHION & ACCESSORIES

PAPERSELF 英國倫敦品牌，發想於華人剪紙美學，以全新文化創意理念，激盪出世界領先藝術時尚——紙睫毛，被譽為眼睛上的珠寶，為紙找到新生命。繼紙睫毛後， 2014年PAPERSELF 將品牌魅力延伸至肌膚，推出 TATTOO ME 刺青貼紙，結合玩味童趣、18 世紀歐洲古典風格，倫敦客座設計師打造不同以往的刺青貼紙，加入燙金鑲邊、水彩潑墨，更融合色彩繽紛的花瓣、鳥、動物元素，襯托圖騰質感，涵蓋項鍊、戒指、手環等配飾，使日常造型更特立獨行，極具創意。 PAPERSELF is a London based brand and the world's leading wearable paper art eyelashes, known for our unique designs. Our lashes are first of its kind and patented. Crossing the boundaries between art, design, fashion and beauty. We also specialize in high-quality and artistic temporary tattoo art.

二十二設計有限公司

單挑概念

22 Design Studio

Singular Concept

22，來自臺北，一個由鋼筋水泥構築而成的城市。22 打破一般人對鋼筋水泥的既定印象，用 22 的設計語彙重新定義這些都市中常見的材質，創造大膽、獨一無二的產品。 At 22, we Break The Mould. From our studio in Taipei, a city made of concrete and steel, we redefine these materials with our designs to create bold and unique products.

單挑概念成立於 2014 年，以開發家電家飾、流行飾品之自有品牌產品為主軸，目標是利用臺灣產業優勢，把臺灣設計、臺灣製造的精品，帶到國際舞臺。 Singular Concept focuses on developing sustainable and competitive products ranging from house appliance to fashion accessories. It presents the best quality of Taiwanese design and manufacture to the international market.

科技／生活館 TECHNOLOGY & LIVING

臺日素材展 Material Show by Taiwan and Japan

在材質應用展區可以掌握臺灣與日本最新的特色材質，不僅有創新研發的特殊材質，也有具本土特色的竹、棉、麻、農作物衍伸材質所設計的產品，提供了設計師多元的材質與素材應用方向，也成為材質跨界應用的交流平臺。 In the material show, people can learn the latest unique materials used in Taiwan and Japan. There are not only innovative special materials, but also design products made of derived materials from locally produced bamboo, cotton, linen, and agricultural produce, providing designers diverse materials and application directions, and serving as the exchange platform for interdisciplinary application of materials.

生活風格實驗室 Demo Room

當前臺灣與世界的設計脈動，隨著展覽而產生交流，本屆文博會松山展區在眾多參展商品中梳理年度產品的走向、世界的影響、文化的趨勢、生活的改變等面向，透過 3 間「生活風格實驗室 Demo Room」的規劃，呈現貼近我們當代生活形態的展區，除了開啟豐富的想像，更能藉此機會觀察世界的發展方向並反思自我定位，提升與時俱進的創新思維。「設計就像是探索，探索著我們如何與物品互動⋯⋯」Demo Room 總策展人周育潤帶領策展團隊從不同面向思考，從自我、本質的探索，實用、科技的革新，到鮮明、對比的玩意，放大文化本身的價值於日常生活中，讓我們重新看見設計的力量。 The current design dynamic of Taiwan and the world is shown in the exhibitions and exchanges in this year's Creative Expo Taiwan. In the Songshan Culture and Creative Park showcases, visitors can observe what is currently happening in the world, and experience Taiwan's culture and lifestyle patterns. Such exhibits are categorized into three lifestyle demo rooms, so that visitors will see the product trends, their impact on the world, cultural trends, changes in life, etc. Through curation, these areas showcase this year's exhibitor's products and how they interpret the modern lifestyle that we are living in. It also looks at the similarities and differences between the world's developments, to find the most appropriate positioning in the world, and to open up opportunities for imagination and international sourcing. “Design is like a discovery, to examine how humans and objects interact...”The Chief Curator Kevin Chou led his team to think outside the box and from different angles, discovering the self, function, smart working technology and playful style.

文創服務館 CREATIVE & DESIGN SERVICE

洞見新勢力

臺北世大運

Rising Force -----Khi--Ke

2017 Taipei Summer Universiade

本屆「洞見新勢力」之策展團隊品墨良行，用閩南語的常用詞彙「起家」（Khi-Ke）來詮釋剛開始或是透過轉型重新起步現象。期許每個品牌能「走自己的路」，亦有產業開創之意。而起家的「家」除了代表著居家之外，也同時涵蓋各產業的「專家」。探討每個品牌的核心專業技術或能力，將其萃取，以展覽形式彰顯其獨特技術專利與研發，協助廠商走出自己的路、實踐夢想並且有計劃的永續發展。

「臺北世大運」是臺灣有史以來舉辦過最大、層級最高的國際運動賽會，也是「MIT 製造」在國際被看見的大好機會。本屆參展的世大運，以「一起世大運 120 倒數」活動搭配臺灣文博會展覽，首度曝光「世大運火炬」等相關設計作品；並邀請國內外視覺藝術新銳創作者，以「Color in Universiade」為題，設計專屬世大運的作品，並以線條稿方式展出，觀展者也可參與一同著色創作，為世大運著上色彩，增添新意！

This year the curating team of “Rising Force -----Khi--Ke”, Pinmo Pure Store, uses “khí-ke” to stand for the very beginning or the phenomenon of transformation and restarting. They expect every brand can be “on their own way”, which also has the meaning of initiating a business. The “ke” in “khí-ke” not only represents a homebody but also includes the experts of every industry. They further discuss about the core professional techniques or abilities of every brand and extract them to manifest the technique patent and research and development in the form of exhibition. They help the manufacturers to be on their own way, fulfill their dreams and have planned sustainable developments.

“2017 Taipei Summer Universiade” is the biggest and the highest level international sport event Taiwan has ever held. It is also a good opportunity for ”MIT production” to be seen in the whole world. The activity “Let’s countdown for the World Universiade 120”works with the Creative Expo Taiwan to first expose the related design work of the “Torch of the Universiade”; we invite local or foreign new visual arts creators to design the work that belongs exclusively to the Universiade under the theme of“Color in Universiade” and exhibit in the way of sketches. The visitors can also participate in the coloring to add colors and new ideas for the Universiade!

藝術銀行

國立臺灣美術館

Art Bank, Taiwan

National Taiwan Museum of Fine Arts

藝術銀行營運至今邁入第四年，已收藏一千六百多件臺灣藝術家作品，透過租賃流通，展示於公共空間，為企業機構建立風格形象，用藝術刻劃舒適有感的生活；當藝術的價值直搗企業品牌與組織營運範疇，它就不再只是可有可無的裝飾品，而是工作中強而有力的催化劑。藝術銀行今年以「上班自由式─找到幸福的 7 種可能」為策展主題，透過藝術的思維和展示，為正在工作中努力實現夢想的人們，打造充滿趣味的情境空間，透過藝術狂想激發無限的工作能量。

國立臺灣美術館於 1988 年開館，2004 年整建後重新開館，以視覺藝術為主導，典藏並研究臺灣現代與當代美術發展特色。除了舉辦各項展覽、長期與國外美術館交流、積極參與國際性重要展覽，並致力於多樣化的主題特展與藝術教育推廣活動，提供民眾多元化欣賞藝術的環境，開館將近三十年來已辦理近千檔展覽及數千場相關活動。

“Art Bank, Taiwan” is an NTMOFA program under the guidance of the Ministry of Culture to promote artistic creation as well as the art market and artists in Taiwan. Leasing the artworks also encourages support and appreciation of Taiwanese art for the domestic and international audiences. Government agencies, private companies, and corporate bodies are encouraged to lease the artworks for display in various public locations for the benefit of public art appreciation, to increase the circulation of artworks, and to stimulate the art market of Taiwan.

The National Taiwan Museum of Fine Arts established in 1988 in Taichung, Taiwan, is the first and the only national-grade fine arts museum in Taiwan. The Museum covers 102,000 square meters (including the Public Outdoor Sculpture Park) marks it one of the largest museums in Asia.

松山展區內的「NEXT」專區為臺灣文博會與經濟部工業局共同合作，於「臺灣設計產業翱翔計畫」中選拔出多個具有發展潛力的國內優質設計品牌聯合展出，透過臺灣文博會的國際化舞台，扶植臺灣文創新興世代行銷全球！專區今年集結了美學、科技和自然素材的跨界應用，將人們習以為常的日常用品賦予新的形象，創作出顛覆我們想像的設計作品。此趨勢反映出臺灣設計新世代極欲將設計意念滲入至生活中各個角落的渴望與企圖心，引領人們直視設計，不再是生活的附屬品，而是必需品。

The “NEXT” area in Songshan exhibition area is collaborated by Creative EXPO Taiwan and Industrial Development Bureau of Ministry of Economic Affairs; they selected many domestic high quality design brands in “Taiwan Design Industry Hovering Project” to participate in the joint exhibition. Through the internationalized platform of Creative Expo Taiwan, they would like to foster the new generation in the cultural and creative industries in Taiwan to sell to the whole world! This year the exclusive area combines the transboundary application of aesthetics, technology and natural materials, giving the daily necessities that people are used to a new image and creating design works that overturn our imagination. This trend reflects the desire and ambition that the new design generation in Taiwan wants to penetrate the design ideas into every corner in our life, leading people look straight at the design. The design is no longer an accessory in our life but a necessity.

享向設計

鑽岩設計

Shiang Design Studio

Drilling Lab

Drilling Lab 是透過隨身配件與生活物件傳達事物的新價值，並細膩地藉由傳統加工，重新呈現舊時代物件特有的實在感與信賴感，以實驗的精神重新找出傳統價值的新定位。

2015 年成立，工作室不侷限設計的領域，從空間到家飾品設計，只要是有趣的設計都想要參與。享向設計集合不同領域的設計師與藝術家，希望可以在設計裡帶給大家多一點點的驚喜。

Drilling Lab delivers new values through objects of everyday life, and delicately reveals the honesty and reliability of old objects through traditional machining processes. Moreover, we discover the necessities of life in varied aspects and experimentally re-define traditional values.

Shiang Design Studio is a Taipei based design company founded by Che-Wei Shiang in 2015. We unite all fields of design: from interior design, to product, graphic design, and branding, and we collaborate with designers and artists in many fields, including illustration, crafts, and fine art. Shiang Design Studio is not limited to any particular focus. We work creatively and think critically to arrive at surprising, satisfying results for our clients.

橡果藝術 Acorn Studio

橡果藝術設計生產的月球燈（Luna），外型仿月球表面設計，細微刻畫月球上的隕石坑、凹凸紋路，不僅將習以為常的燈具賦予新生命，也希望營造出超脫現實的美好體驗。 The design of the appearance of Luna of ACORN Studio Taiwan imitates the surface of the moon. It subtly sculptures the meteorite craters and embossed lines on the moon. It not only gives a new life to an ordinary lamp but also hopes to create a surreal good experience.

守藝 Soyee

Soyee 是由隆翊工業成立的新品牌，每盞燈具都經過細心的設計並搭配趣味性的包裝，除了臺灣手工製造的溫度與用心，更要讓顧客們認識臺灣設計。臺灣製造是 Soyee 最初的再生精神，也是堅持創新的原動力。 Soyee is created by local manufacturing company in Taiwan. In Soyee, each lamp needs to be designed carefully and packaged with fun to touch customer’s heart. Soyee wants to let more people know Taiwan design. “Made in Taiwan” is the core spirit and the power of innovation for Soyee.

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企業聯名示範如何將圖像授權運用在商業用途中，開創品牌新商機。展區議題包括：亞洲原創角色基

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地、Yellow Project、Talent 100、LINE原創市集等，將從角色設定與色彩規劃等面向切入，探討文創內

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是臺灣授權業界一年一度的重要盛事。今年也首度推出「企業授權模式」範例，引進知名圖像角色與

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臺灣文博會的花博公園爭艷館授權展區作為涵蓋角色創作、圖像插畫及Talent100等展出內容的專區，

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容的多元商業製作。其中Talent 100邀請到來自15國，包含插畫、漫畫、動畫、印花設計、遊戲創作

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及公仔等六大領域共100位新銳與他們的原創作品，是花博爭艷館不容錯過的精采亮點。

Taipei Expo Park- Expo Dome

The licensing area in Taipei Expo Park of the Creative Expo Taiwan is the prefecture that covers the 權

content such as character, image illustration and Talent100. It is an important annual event for the

Licensing

licensing industry in Taiwan. This year the example of “enterprise licensing mode” is announced

授

for the very first time. It brings in a famous image character to jointly sign with an enterprise to demonstrate how to apply image licensing to commercial use to create new business opportunity for the brand. The topics of this exhibition area include Asian original character station, Yellow Project, Talent 100, LINE creators market, and so on. It discusses the multivariate commercial production 2017 CREATIVE EXPO TAIWAN

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Among them, Talent 100 invites 100 up and coming creators from 15 countries and six fields,

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their original works. It is a great highlight that should not be missed when people come and visit Expo Dome in Taipei Expo Park.

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of the cultural and creative content from the dimensions of character settings and color planning. including illustration, comics, animations, totems and patterns, game developers and figurines, and

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角色創作區 CHARACTER

LOWPOSE 亞洲角色創意設計平台

「LOWPOSE Market」是結合角色品牌與跨界合作的實驗市集。LOWPOSE 從角色設計作品出發，媒合在地品牌，在授權與商業應用延伸的概念下，成為角色設計與跨界應用的示範平台。來到「LOWPOSE Market」，可以親身感受角色與商業結合的獨特魅力，從咖啡、爆米花、冰淇淋；到妖怪桌遊、花卉藝術，好吃好逛好收藏，現場還能參加絹印手作體驗工作坊。 “LOWPOSE Market” is an experimental market of character design and its crossover application. LOWPOSE begins the works from character design and then combines the local brand to extend the concept of licensing and commercial application where is a demo platform for this field. When visiting “LOWPOSE”, you will find out the unique charm of the combination of character and commerce. The applications include coffee, popcorn, ice cream, board games, flower art that is good for shopping, eating and collecting. Visitors can experience the silk-screen printing on their own.

「黃色」是充滿希望和愉悅的顏色！「Yellow Project」是一個匯聚亞洲角色創作者的作品展，黃色也象徵了亞洲人的膚色，而黃色的高明度與彩度也給人正面和幸福的感覺。集結平面設計、圖像創作、立體雕塑、插畫、漫畫、玩具公仔、數位多媒體等各方高手的眼界與巧思，形成一股詼諧的創作能量。邀集作品涵蓋台、港、中、日、韓、馬、印等亞洲各地的知名作者，超過 45 組角色設計品牌，希望藉由這個展覽凝聚在角色創作上努力不懈的藝術家與作品，在黃色主題中傳遞角色給人帶來的溫暖與樂趣。 The color of “yellow” represents delight and hope.“Yellow Project" is an exhibition of collection of Asian characters, and yellow also indicates the skin color of Asian. The brightness of yellow also gives people the sense of positive and happiness. Along with graphic design, image creation, sculpture, illustration, comings, and toys, professionals gathers together forming the humor strength of creation. More than 45 character design works are from prestigious artists in Hong Kong, China, Japan, Korea, and Indonesia, and so on. This event expects to bring the character designers' constant efforts together, and to responses the topic of yellow – warmth and fun.

台灣角色品牌授權協會

猴子大王

Taiwan Character Brand Licensing Association

MONKEY KING CORP.

臺灣的角色品牌充滿著活力與特色，仍是一塊尚未被發掘的寶藏。臺灣頂尖角色品牌，都充滿著自己的風格與故事。在到處都是國外角色的市場上，「台灣角色品牌授權協會」仍屹立不搖並持續開發經營著，努力擁有各國支持者。我們深信，現在正是臺灣的角色品牌起飛的時候，跟臺灣的角色品牌，一同在市場上狠狠打一場勝仗吧！

猴子大王公司 18 年來致力於 BANANA MONKEY 品牌的創意設計、形象推廣、零售服務的經營，具備服飾及周邊商品設計開發能力及豐富的行銷經驗，為品牌圖像授權推動奠定深厚的基礎。

The character brands in Taiwan are full of vitality and characteristics, which are treasures that have not been excavated. Taiwan top brands have its own style and story. In the market that full of foreign brands, we are still continuing development and operation, and have supporters. We are convinced that the Taiwan character brands are time to take off. Please find one or more brands that attract you. With the Taiwan character brands to get victories in market!

For 18 years, MONKEY KING Corp. has been devoted to manage its brands "BANANA MONKEY" by processes including "creative design", "image promotion" and" retail sales services", it has the developing abilities of clothing and accessories design, and it also has its rich selling experiences, which has deeply established the promotion of brands' characters authorization base.

圖像插畫區 IMAGE & ILLUSTRATON

網迅雲端

LINE原創市集

MEMOBOOK

LINE Original Market

「網迅雲端 MEMOBOOK」是一家雲端印刷創新服務文創創櫃公司，提供繪本自出版服務，協助創作者們開啟經營品牌之路，完成自出版的夢想。藉由不同的活動、展覽及講座將優質作品推廣給大眾，並且更進一步地與國際市場連結，發展國際授權等商業機會，使文創產業內容獲得新的價值。

今年 LINE 原創市集再次攜手 12 位台灣在地創作者，由這次官方推薦作者陣容們一睹貼圖平台多元化與豐富性，從可愛萌軟的「松尼奇尼」、「吃貨雞仔」、到復古搞怪的「黑桃 A 喜」、「A RAY」，還有抓準用戶日常使用情境的「白爛小賀」，搭上網路流行語儼然已是寶寶代言人的「寶寶不說」，從 MSN 時代至今依然長青不敗的「SANA 殺哪」、可愛又獵奇的「貓貓蟲咖波」、汪星人跟喵星人的好夥伴「一神」與「蛋頭」都是本次陣容亮點。

MEMOBOOK is a fundraising company which does innovative service of cloud printing in culture and creative industry. It provides self-publication of picture books to assist the authors to start brand marketing and realize their dreams of self-publication. Through different activities, expositions and lectures, excellent works can be promoted to the public. Furthermore, they can connect themselves to the global market and develop business opportunities, such as obtaining international license, which brings new value to culture and creative industry.

This year, LINE Original Market again cooperates with 12 Taiwanese local creators. From the authors recommended by the officials this time we can see the multi-variation and richness of the platform of stickers, from cute and soft "Sunglin & Chini", "Chihuo Jizai" to ancient and wacky "A RAY". Besides, there is "Bailan He" who knows the daily situations of the users, "Bao-bao Don’t Tell" who catches the internet buzzwords has just like become the endorser of Bao-bao, "SANA" who is popular from the MSN era until now, cute and adventurous "Cabo", the good mates of Dogs and Cats , "Yi shen" and "Dan tou" are the highlights of the exhibition this year.

香港

國立故宮博物院

Hong Kong

National Palace Museum

香港今年首次組團參展文博會爭艷展區，於圖像插畫區聯合展出 12 家香港插畫品牌，如柴犬工房（SHIBA inc）、啦啦森林（La La Woodland）、菠蘿油妹妹（Cafe de Bollo）、長頸鹿先生工作室（Mr. Giraffe Workshop）等，精彩展現香港的原創能量。

國立故宮博物院於 1925 年成立，承襲自宋、元、明、清歷代宮廷收藏的文物。今日的故宮不斷地追求進步，使承載八千年華夏文化精華的歷史長河，永不停歇地駛向未來。

Hong Kong for the first time this year exhibits twelve Hong Kong illustration brands such as SHIBA Inc., La La Woodland, Cafe de Bollo, Mr. Giraffe Workshop and so on in the Picture and Illustration Section in Expo Dome of Creative Expo Taiwan to brilliantly show the original energy of Hong Kong.

National Palace Museum was founded on October 10th 1925. Imperial collections accumulated throughout the Song,Yuan,Ming and Qing dynasties were displayed for the enjoyment of the masses for the very first time.Today, the National Palace Museum continues to strive for improvements. It refuses to freeze in 8000 years of Chinese history but would like to carry the civilization into the future.

Talent 100

「Talent 100」專區邀請來自臺灣與海外新銳創作家參與盛會，包含插畫、漫畫、動畫、印花設計、遊戲創作、公仔六個類別，須經由媒體、社群網路平台、公協會及駐臺辦事處等單位推薦，主辦單位將選出 70 位臺灣潛力創作者，以及 30 位分別來自泰國、馬來西亞、菲律賓、越南、新加坡、澳門、香港、日本、韓國、斯洛伐克、比利時、俄羅斯等海外藝術家，這 100 位的創作家可說是花博爭艷展區的亮點之一。 "Talent 100" exhibition is held in the Expo Dome, which has invited participants from Taiwan and oversea to participate in the exhibition, including illustrators, cartoonists, animators, printing designers, game creators, and figurine creators. The talents have to be recommended by media, social networking platforms, public associations , and international representatives in Taiwan. The invited creators include 70 Taiwanese potential creators and 30 highlight foreign creators from Thailand, Malaysia, Philippines, Vietnam, Singapore, Macao, HongKong, Japan, Korea, Slovak, Belgium, Russia...etc. Talent100 is one of the highlights in Expo Dome.

鄭星慧

MITSUME

Star Cheng

《兩扇門》是作者看見英國當地特有的 Terraced House 而產生的構想，聯想到兩本書籍對立翻頁的樣子。故事敘述門後兩個生活在不同時代的男人藉由開門的動作穿越到彼此的世界。 Creating the pop-up book “Two Doors”, the author saw the Terraced House, which is local endemic in the U.K., and had the concept by associating with how two books flipping in opposition look like. The story describes that two men living in different eras pass.

作品融合漫畫風格的藝術，多彩飽和的顏色增添活力。曾參加美國動漫博覽會、在法國舉辦的日本插畫博覽會、韓國首爾插畫展等國際展覽。目前致力於原創漫畫。 Her works incorporate the comic style art. Colorful and saturated colors increase the vitality. She had participated in several international expositions, such as the Comic-Con Expo in the US, Japanese Illustration Expo held in France, and Korea Seoul Illustration Expo. Now she is committed to original comic.

有病制作

消極男子

Sick-Game

Mainasu Otoko

雖然遊戲沒有高大上的美術，或是強而有力的技術，但所有的細節都圍繞著一個東西：有病。有病即是有病制作最獨特的地方。作品《我滿懷青春的有病測驗》曾獲得臺北國際電玩展 2014 遊戲之星年度十大人氣遊戲及遊戲之星。《我滿懷希望的有病信仰》則曾獲邀參加 2016 巴哈姆特電玩資訊站站聚、2017 臺北國際電玩展 Indie Game Festa 和 Indie house。

現在倡導正能量的生活，所以讓人們無法好好將負能量釋放，消極男子就是個讓現代人們在壓抑生活中一個負能量宣洩的出口。 Though we promote the positive energy in life, people can’t relieve their negative energy. Mainasu Otoko is a way of relieving negative energy for people who live in depressed life.

Although the game has no magnificent artistic designs or powerful technology, yet all the details surround one thing: sick. Sick is the most unique feature of Sick-Game. The company’s “I am full of youth - a sick test” won the Top Ten Popular Games and Game Star of Taipei Game Show 2014. The company’s another work, “I am full of hope - a sick faith”, was invited to participate in Bahamut Game Community meetup 2016, and Indie Game Festa & Indie House of Taipei Game Show 2.

2017 CREATIVE EXPO TAIWAN TAIWAN

2017 CREATIVE EXPO TAIWAN

EXPO TAIWAN

2017 CREATIVE EXPO TAIWAN

2017 CREATIVE EXPO

2017 CREATIVE EXPO TAIWAN

2017 CREATIVE

2017 CREATIVE EXPO TAIWAN

2017 CREATIVE EXPO TAIWAN CREATIVE EXPO TAIWAN EXPO TAIWAN

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2017 CREATIVE EXPO TAIWAN

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2017 CREATIVE EXPO TAIWAN

邁入第七屆的臺灣文博會，持續耕耘並邀請國際買家，為文創業者注入成長的動力，同時搭配文創趨勢國際論壇，引介國內外最新文創發展趨勢，協助文創業者預見未來。文創精品獎則給予用心經營

文創產業大平臺 A New Platform to Transform the Industries

的文創品牌鼓勵與肯定，以頒獎儀式與攤位得獎標示，使得獎品牌成為文博會的重要參觀指標。臺灣文博會作為臺灣規模最大的文創平臺，國內外文創在此交流與成長，不僅加深彼此的文化特色，也共同創造出新的突破與佳績。 It has come to the 7th year of Creative Expo Taiwan(CET), which has been making efforts inviting international buyers and contributing to the growth in the cultural and creative industries. At the same time, CET holds Cultural & Creative Trend Forum, introducing new ideas to provide domestic cultural and creative businesses with new visions. Cultural & Creative Award is a prize offered to cultural and creative brands as an encouragement and appreciation. The winning brands will be given an award in the ceremony and will be able to have award identification board on their booths, which makes them stand out in the CET. As the biggest cultural and creative platform in Taiwan, CET helps national and international industries communicate and grow together, enabling them to cultivate their own cultural features, and develop new possibilities as well.

2017 CR

文創精品獎 Cultural and Creative Award

文創精品獎是 2010 年首屆臺灣文博會即創設的獎項，目的在透過競賽提升臺灣產業創新力與創造臺灣優質生活之輪廓，並持續累積產業創新能量。由具備國際趨勢觀點之評選團精選出 2017 臺灣文博會最具深度內涵與創新趨勢的 30 件作品。評選標準包括文化涵養運用、對生活型態影響的文化性、原創、質材運用、美學及實用性等創新性，以及未來拓展商機的市場性。今年計有 232 家廠商 475 件作品報名參賽，4 月 19 日晚間在華山文創園區舉辦頒獎典禮，共頒發 30 件文創精品獎，其中包含 5 件趨勢特別獎；得獎作品以文化爆炸的深刻內涵，反映當代設計語言，帶出品味生活全貌，引領臺灣走向國際。本屆獲獎作品於 2017 臺灣文博會展出現場獲得識別標示，是指引專業買家與參觀民眾的重要指標。 Cultural and Creative Award was established at the first CET in 2010. The purpose of the award is to enhance the innovativeness of local industries and create quality lifestyle of Taiwan through competition, and continue to accumulate local industries’ innovative energy. Through evaluation by jurors with global perspectives, 30 works at the 2017 CET that have the richest cultural contents and display innovative trends have been selected. The criteria include cultural aspects—content cultural elements and effects on lifestyle; innovativeness—originality, use of material, aesthetics, and practicality; and marketability—topicality and market potential. 2017 CET Cultural and Creative Award ceremony was held on April 19th at Huashan 1914 Creative Park. This year, 475 works were submitted by 232 companies, 30 winners of Cultural and Creative Award have been selected (including 5 winners of CET Trend Award). This year’s award-winning works reflect contemporary design languages through explosive cultural contents, painting a comprehensive picture of local lifestyle, and will lead Taiwan towards the world. The winning works had been specially indicated in the venues of CET, and had been decisive indicators attracting the attention of professional buyers and the general public.

趨勢特別獎 Trend Award

文創精品獎 Cultural & Creative Award

1. 露銅系列 - 攜帶型鋼筆／ Brassing-Portable Fountain Pen 物外有限公司／ ystudio co., LTD.

4. MIRRO 面紙盒／ MIRRO Tissue Box 九磨設計有限公司／ mordéco

2. 剪影鐘／ Silo Clock 谿品設計有限公司／ PHI LTD.

5. MiniYEE Premium 俏可設計有限公司／ Ciao Design Studio LLC

3. 咖啡漏／ Coffee Dripper 品研生活美學有限公司／ Pinyen Creative Inc.

1. 浪雲醇酒器／ Liquor Perfection 曲率實驗工作室 Curvature Lab

5. Rule/One 尺筆奇意果國際有限公司／ Kiwico Corporation

2. 交織情境燈組／ INTERLACED 黑生起司／ HEY SHENG CHI SI

6. 充氣式桌燈／ Pumplight 華惟國際有限公司／ PEGA INTERNATIONAL LIMITED

3. 纖維木器 - 點心盤／ Fibrewood Objects-Dessert Plate 濯濁有限公司／ Studio Lim

7. 四度空間腕錶 42mm 經典款／ 4th Dimension Watch 42mm Original Edition 二十二設計有限公司／ 22 Design Studio Co., Ltd.

4. Major 01'16 電子音樂調性耳機／ Major 01'16 Electronic Music Tonal Earphone 悅聲志業股份有限公司／ C & M AUDIO CO., LTD

8. 擂茶搗組／ LEI CHA 黑生起司／ HEY SHENG CHI SI

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13. 送子鳥／ Mobile Bird - Pelican 江口股份有限公司／ eguchi toys

17. 四度空間機械錶／ 4th Dimension Mechanical Watch 二十二設計有限公司／ 22 Design Studio Co., Ltd.

21. 磁浮擴香座／ Meglev 捷羽創意股份有限公司／ Jie Yu Creative Corp

10. LED 梣木機器人燈／ LED Ash Wood Robot Lamp 隆翊工業股份有限公司／ Long Yi Hardware Industry Corp.

14. 氣泡椅／ Bubble Stool 穆德設計團隊有限公司／ MOTOR Design Group Ltd.

18. 偏軸旋轉筆／ Align Twist Ballpoint Pen 谿品設計有限公司／ PHI LTD.

22. 紅磚碗台灣咖啡豆／ Red Brick Taiwan Coffee 日出印象咖啡有限公司／ Cafe Sole Coffee Company

11. 夾 . 鎖系列／ Clamp Series 鑽岩設計有限公司／ Drilling Lab

15. Mugr 木柄馬克杯奇意果國際有限公司／ Kiwico Corporation

19. 情境物件粉彩系列文具 - 拆信刀 & 膠帶台 & 小物罐／ Ambience Object - Pink Series -Letter Opener & Sticky Tape & Tree-Shaped Cans 木趣設計工作室／ mufun design studio

23. 簍燈／ LOU Lamp 格子設計有限公司／ gridesign studio

12. 宜蘭的餐桌／ Yilan's Table 宜蘭縣政府文化局／ Cultural Affairs Bureau,Yilan County

16. 桌景／ Tandscape 享向設計有限公司／ Shiang Design Co., Ltd.

夏綠蒂茶碗／ Charlotte Tea Bowl 大器創意有限公司／ DAQI CONCEPT Ltd.

20. M 面紙盒／ M Tissue Box 生活起物有限公司／ googoods co., Ltd.

24. 框凳／ Frame Bench 壹一木設計有限公司／ YIH wood studio 25. 珠寶飾盤／ Jewellery Tray 晏誠設計有限公司／ YenChen Design Studio 83

評審 Jury 詹偉雄 Wei-Hsiung Chan 數位時代總編輯／ Editor-in-Chief of Business Next 蘇淑惠 Sophia Su 達開想樂負責人／ CEO of Deco Collect 徐景亭 Gina Hsu 東海醫院設計創辦人／ Founder of DHH Studio 汪麗琴 Grace Wang 好樣集團執行長／ CEO of VVG Tnop Wangsillapakun TNOP DESIGN 負責人／ CEO of TNOP DESIGN Hamed Zovidavi Notable Designs 董事總經理／ Managing Director of Notable Designs Ltd. Chan See Wai Rice Concept Limited 負責人／ Director of Rice Concept Limited Sebastien Thomas SOLIB 執行長／ CEO of SOLIB

2017 文創趨勢國際論壇 2017 CET Cultural and Creative Trend Forum

4/20

第一場【文創趨勢】

文創透過不同形式表態與激盪 , 共譜出什麼樣的趨勢與新的可能 Session # 1 Cultural and Creative Industry Trends Cultural creativity is embodied and inspires in a variety of forms,creating new trends and infinite possibilities

10:05-10:45 臺灣的新文化革命：青年世代、獨立文化與在地實踐 Taiwan's New Cultural Revolution: The Young Generation, Independent Culture, and Local Implementation

張鐵志｜文化評論家、中華文化總會副秘書長 Tieh-Chih Chang, Cultural Commentator and deputy secretary-general of the General Association of Chinese Culture, GACC

10:45-11:25 策一個世代，譜一種文化 Curating a Generation in a Cultural Way

王耀邦｜格式設計展策總監、2017 臺灣文博會主題館策展人 Pang Wang, director of InFormat Design Curating and curator of Trends 2017, Creative Expo Taiwan

創意專業領域的全新交流平臺 2017 臺灣文博會—— 文創趨勢國際論壇，從 4 月 20 至 21 日，邀請來自芬蘭、泰國、日本、香港及臺灣專業講者，從頂尖文創設計大師、趨勢現象觀察者到業界精英，為所有參與者獻上世界脈動與創意管理的知識饗宴。六大議題引導生活趨勢風向球本年度論壇以六大議題作為主軸，引導生活趨勢風向球。第一日透過現今的「文創趨勢」出發，延伸至「創意設計」探討，接著討論新興的文化議題「實驗場域」，文創實驗場域除了空間的運用，還有甚麼新的可能 ? 從一些國外的範例與經營，共思未來的可能。第二日從「風格工藝」談起，到現在最夯的「授權經濟」以及「數位文創」，一次網羅各種趨勢。每場皆安排一小型的綜合座談，引導當代創新思維，使聽眾更加了解目前最新的發展趨勢與設計脈動，開啟臺灣文創業者全新思維，共同探索優質生活的多元面貌與可能。

A New Communication and Exchange Platform for the Creative Industry From April 20th to 21st, professional speakers from Finland, Thailand, Japan, Hong Kong and Taiwan, including master creative designers, trend observers, and creative industry elites, who have been invited to the 2017 Creative Expo Taiwan-- Cultural and Creative Trend Forum will be sharing with audiences their profound knowledge on the creative management and trends of the creative industry. An Excursion into Lifestyle Trends via Six Major Topics At this year’s forum, we will be focusing on six major topics for exploring the lifestyle trends of the world. Day 1 of the forum will begin with a broad discussion on “cultural and creative industry trends” before the topic of “creative design” is introduced. Next, today’s popular culture of “experimental domain” will be explored to identify new possibilities outside of conventional spatial utilization in cultural and creative experimental domain. Case studies and management models from international regions will be studied, enabling the speakers and audience to collectively contemplate future possibilities. Day 2 of the forum will begin with a presentation on “lifestyles and crafts” before the hottest trending topics of “licensing economy” and “digital creative industry” are discussed, giving the audience full access to all the most popular trends of today. Each seminar will feature a small panel discussion, through which contemporary creative thinking and concepts will be introduced, thus allowing the audiences to more fully understand the latest design trends and development, the innovative thinking of Taiwan’s cultural and creative entrepreneurs, and the infinite possibilities of high-quality lifestyles in the world.

4/20

第二場【創意設計】

看新世代設計如何把玩、如何跨界、如何更融入生活與社會 Session # 2 Creative Design Explore the ways in which new generation designs are adapted, cross-over into different industries, and become incorporated into lifestyles and societies

13:00-13:40 泰國設計的設計風格、品牌及藝術創新 The Styles, Brands, and Artistic Innovations of Thai Design

Tnop Wangsillapakun ｜泰國 TNOP DESIGN 設計總監 Tnop Wangsillapakun, design director of TNOP Design, Thailand

13:40-14:20 型隨在地 Form Follows Story

吳孝儒｜ PiliWu-Design Studio（吳氏設計）創辦人 Pili Wu, founder of Pili Wu-Design Studio

4/20

第三場【實驗場域】

4/21

第五場【授權經濟】

空間新玩法，場域新流動、體感新價值、多種可能下的實驗場域

談全球市場中亞洲及臺灣在授權經濟與產業發展的定位與趨勢， IP 如何強化品牌價值並觸及目標消費者

Session # 3 Experimental Domain New ways of playing with space, new changes in domains, new values to be experienced, and new possibilities in experimental domain

Session # 5 Licensing Economy A discussion on the positioning and trends of Asia and Taiwan in the global market in terms of licensing economy and industry development, and how IP can be utilized to enhance brand value and customer reach

15:10-15:50 赫爾辛基文化工場之創新營運、挑戰與未來發展 13:00-13:40 品牌授權的商運策略

The Innovative Operations, Challenges, and Future Developments of Korjaamo Culture Factory (Helsinki)

Business Strategies for Brand Licensing

Marianne Mäkelä ｜赫爾辛基文化工場營運長

Susan Huang l 協亞創意 ( 香港 ) 有限公司董事總經理

Marianne Mäkelä, Chief Operating Officer of Korjaamo Culture Factory

Susan Huang, Managing director of Interasia Marketing (HK) Company Limited

15:50-16:30 創新學習型城市：共同創造我們文化的永續力 13:40-14:20 臺灣之於全球授權市場的定位與展望

Learning City: Making our Culture Sustainable

The Positioning and Prospects of Taiwan in the Global Licensing Market

鄧英志｜德國柏林科技大學建築系永續城市發展與設計研究室副教授、歐盟 EIT 應對氣候變化機構級高級顧問

張若瑩｜影響行銷管理顧問股份有限公司董事長 Wendy Chang, CEO of Impact Licensing Marketing Management Consulting Co.,Ltd.

Ying-Chih Deng, associate professor of the Institute for Sustainable Planning and Urban Design, Technical University of Berlin, and senior consultant in European Union EIT Climate-KIC Program

4/21

第四場【風格工藝】

4/21

第六場【數位文創】

工藝從傳統中蛻變的價值，歷久不衰卻又融入生活，形成一種精神文化

數位媒體爆炸時代，文創與商業如何結合，又如何能讓產品及文化加值，尋找文創裡的新可能

Session # 4 Lifestyles and Crafts The value in transforming traditional crafts, enabling craftsmanship to become a spiritual culture both enduring and lifestyleoriented

Session # 6 Digital Creative Industry The integration of cultural creativity and business in the era of digital media, and the adding of values to products and culture for identify new possibilities in cultural creativity

15:10-15:50 AR 文創設計與 O2O 互動新媒體之應用趨勢 10:00-10:30 日本傳統工藝的活化再生 : 以燕三條工場祭典等為例 The Revitalization and Rebirth of Japanese Traditional Crafts: the Tsubame Sanjo Factory Festival

山田遊｜日本 method, inc. 負責人 Yu Yamada, representative of method, inc.

AR Cultural Creative Designs and the Application Trends of New O2O Interactive Media

白璧珍｜宇萌數位科技股份有限公司執行長 Jennifer Pai, CEO of ARPlanet Digital Technology Co., Ltd.

15:50-16:30 從娛樂產業看數位文創 10:30-11:00 台灣傳統工藝產業再進化：以三重黑色聚落為例 Re-evolution of Taiwan's Traditional Craft Industry: the Sanchong Black Settlement

徐景亭｜東海醫院設計工作室創辦人、2017 臺灣文博會主題館分區策展人 Gina Hsu, founder of DHH Studio and section curator of Trends 2017, Creative Expo Taiwan

Digital Cultural Creativity through the Perspective of the Entertainment Industry

崔震東｜台灣虛擬及擴增實境產業協會理事長、「樓下的房客」導演 Adam Tsuei, chairman of Taiwan Association for Virtual and Augmented Reality, and a film director of The Tenants Downstairs

1_ 文創趨勢國際論壇邀請國內外專家討論實驗場域更多的可能性，由 MPX 營運總監暨誠品生活通路事業群創意風格部經理鄭逸庠主持。2_ 風格工藝座談由天下雜誌社長吳迎春主持。3_ 山田遊｜日本 method, inc. 負責人。4_ 吳孝儒｜ PiliWu-Design Studio（吳氏設計）創辦人。5_ 崔震東｜台灣虛擬及擴增實境產業協會理事長、「樓下的房客」導演。6_Marianne Mäkelä ｜赫爾辛基文化工場營運長。7_ 張鐵志｜文化評論家、中華文化總會副秘書長。8_ 王耀邦｜格式設計展策總監、2017 臺灣文博會主題館策展人。 1_The Cultural & Creative Trend Forum invited national and international experts, hoping to identify more possibilities in experimental domain. The forum was hosted by Zheng Yi Xiang, the operation director of MPX and the manager of the department of creative style in Eslite Life Business Group.2_ The Lifestyle and Crafts Forum was hosted by Yingchun Wu, the president of CommonWealth magazine.3_ Yu Yamada, Representative of method, inc. 4_Pili Wu, founder of Pili Wu-Design Studio 5_Adam Tsuei, chairman of Taiwan Association for Virtual and Augmented Reality, and a film director of The Tenants Downstairs 6_Marianne Mäkelä, chief operating officer of Korjaamo Culture Factory 7_Tieh-Chih Chang, cultural commentator and deputy secretary-general of The General Association of Chinese Culture, GACC 8_Pang Wang, director of InFormat Design Curating and curator of Trends 2017, Creative Expo Taiwan.

國際買家 International Buyer

國際交易平臺文創業者後盾 International Trade Platform Backing Up Cultural and Creative Industry

本屆文博會持續經營文創採購交易平臺，今年吸引超過 200 位國際買家和 1,100 位以上國內買家到場，共促成超過 800 場洽商媒合，活動產值及後續採購訂單效益預估可超過新臺幣 5 億元。國際買家來自 15 個國家和地區，通路包括泰國兩大百貨集團 Siam 及 The Mall Group、泰國知名選品店 Room International 和 Another Story、法國 Smallable 時尚居家購物網站 Smallable、德國兒童家具 KidsWoodLove、日本阪急百貨和高島屋、結合生活藝術的香港購物中心 K11，授權類國際買家則有經營中國大陸線上影視的鑫岳影業、馬來西亞連鎖服飾 YFSCorp、日本三麗鷗遠東公司等。 In addition to in-depth exploration of cultural topics, CET also continued hosting cultural and creative trade platform. This year, CET attracted over 200 international buyers and 1,100 domestic buyers and professionals, facilitating over 800 sessions of business meetings. The value produced by the event, as well as total value of ensuing orders are projected to exceed 500 million NTD. International buyers came from 15 countries and regions, and distribution channels included two major department stores in Thailand, Siam and The Mall Group, renowned Thai select shops Room International and Another Story, French online shopping site Smallable, German kids’ furniture store KidsWoodLove, Japanese department stores Hankyu and Takashimaya, and Hong Kong shopping center K11 that integrates art and lifestyle; international buyers invited to the licensing area included Chinese online streaming company Xinyue Picture, Malaysian clothing chain YFSCorp, and Japan’s Sanrio.

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2017臺灣文博會再度與三大展區周邊的文創相關特色組織及店家， 2017 CREATIVE EXPO TAIWAN TAIWAN

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促進文化觀光消費。在藝文氛圍濃厚的四月份，除了臺北市中山區散步路線外，新增了宜蘭、淡水與台中的路線，以串聯好店密度高的地區為主軸，並配合當地文化特色，提供民眾更多元化且豐富的

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旅遊新選擇。走訪各地串聯好店，透過手機掃描QR code，還有機會抽中多項好禮！邀請民眾一同看見臺灣文創新實力，實踐「城市即展場展場即生活」的核心理念。

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共同策辦串聯好店活動，由展場延伸到街區，期盼能夠活絡城市和

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2017 Creative Expo Taiwan has once again organized with organizations and stores related to cultural and creative industries around the three main pavilions of the expo. The expo is extended to street blocks from the exhibition venue in the hope of activating cities and promoting cultural tourism and consumption. In April when art and cultural atmosphere is rich, Yilan, Tamsui and Taichung routes have been added in addition to the walking routes in Zhongshan District, Taipei City. Regions with high-density stores present their local cultural features to provide people with more diverse and abundant choices for trips. People have the opportunity to win a wide variety of gifts by visiting these Fringe Shops and scan QR-codes with their mobile phones! People are invited to see the new power of Taiwan’s cultural and creative industries and implement the core concept of “the City is the Exhibition, the Exhibition Displays Lifestyles.”

串聯好店地圖摺頁封面／ The cover of the event map

今年串聯好店活動以「食樂饗宴」、「玩藝手作」、「品味生活」、「展藝空間」分成四大類店家，與臺灣文博會「工藝」、「設計」、「授權」三大展出類別相輔相成。全臺總計 379 家好店在整個 4 月份一起動起來，引爆全臺灣的文化創意能量。今年除臺北市有富藝旅台北大安、青田七六、喜瑞瓷等 229 家好店共同策辦系列活動外，更擴大活動規模至全臺各縣市，包括基隆、新北、宜蘭、桃園、苗栗、臺中、彰化、雲林、臺南、高雄、臺東等 12 縣市政府，推薦包含：鶯歌光點美學館、鹿港花獅、田中窯等文創店家。由文化部與各縣市政府策劃共同推動台灣文創產業發展，促進地方文化觀光消費，提供國人更多元更在地的文創體驗與感官享受。 This year, CET collaborated with shops of four major types—“Food and Drink,” “Handicrafts,” “Lifestyle,” and “Exhibition Space,” which will complement CET’s three major themes of “Craft,” “Design,” and “Licensing.” A total of 379 fringe shops around Taiwan mobilized in April, igniting Taiwan’s cultural and creative energy. This year, in addition to involving 229 fringe shops in Taipei, including Folio Daan Taipei, Qing Tian 76, and CereiZ, to launch a series of activities, the scope has also been expanded to all corners of the island to also include municipal governments of Keelung, New Taipei City, Yilan, Taoyuan, Miaoli, Taichung, Changhua, Yunlin, Tainan, Kaohsiung, and Taitung, recommending cultural and creative shops such as Yingge Spot Aesthetics Hall, “Lukang Lion,” and Tienchung Kiln. The Ministry of Culture and municipal governments jointly promote the development of Taiwan’s cultural and creative industries, which will facilitate local cultural tourism and consumption, and provide citizens more diverse and local cultural and creative experiences and perceptive pleasures. 光點台北／ SPOT-Taipei

2017 臺灣文博會四縣市散步路線大串聯 Walking Tours in Four Counties/Cities by 2017 Creative Expo Taiwan

田園城市風格書店／ Garden City Bookstore

以覺學／ Intzuition

2017臺灣文博會串聯好店三大特色 1. 廣納更多文創相關產業 : 增加廣度納入畫廊及創意工作室等類型場所，與文創產業更緊密結合。

蔡瑞月舞蹈社／ Rose Historic Site-Tsai Jui-yueh Dance Research Institute

2. 邀請地方縣市政府加入 : 文博會規模持續擴大，今年邀請參展臺灣文博會之縣市政府，推薦地方優質生活風格好店共同加入串聯，並規劃散步路線邀民眾深度認識地方故事與好店特色。 3. APP 功能強化 : 優化臺灣文博會 APP 功能，民眾能更快速用地區或類型搜尋串聯好店，同時可用內建的 QR code 掃描器，掃描放置於各店家的 QR code 參加集章活動，就有機會獲得精美文創好禮。 The Three Main Characteristics of 2017 CET Fringe Shops

The One 以覺學／ Intzuition

I. Widely accommodating more cultural and creative related industry: To increase the range by including places like galleries and creative studios, to be more closely connected to the cultural and creative industry. II. Inviting local governments to participate: The scale of the Creative Expo is gradually expanding. This year we invite the county and city governments who participate in Creative Expo Taiwan to recommend the local good quality lifestyle stores to join in the cooperation and to plan the stroll route to invite the people to get to know the local stories and the characteristics of the good stores. III. The strengthening of the APP’s functions: The functions of the APP of Creative Expo Taiwan are improved so that people can search for the fringe shops more efficiently with the regions or types. Besides, people can use the built-in QR code scanner to scan the QR code in every store to participate in the stamp collecting activity. They will have a chance to win an exquisite gift from the cultural and creative industry.

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台北散步路線—慢步品味中山北路

Taipei Walking Tour— Zhongshan North Road

小器生活道具 → 小器藝廊 → 小器梅酒屋 → 中山 18 → MIIN GIFT → 蔡瑞月舞蹈社 → 田園城市風格書店 → The One →

The Xiaoqi → Xiaoqi +g → Xiaoqi Umeshuya → KP Plus 18 → MIIN GIFT → Rose Historic Site-Tsai Jui-yueh Dance Research

光點台北 → 以覺學 → 安達窯 → 林森公園

Institute → Garden City Bookstore → The One → SPOT-Taipei → Intzuition → Anta Pottery → Linsen Park

新北—淡水古蹟博物館路線、十三行博物館路線、礦業史蹟路線

New Taipei City Walking Tour—Tamsui Museums and Heritages; Shihsanhang Museum of Archaeology and Bali; Historical Mining Sites

臺中—人文歷史路線、新創文青路線

Taichung City Walking Tour—Culture and History; Innovation and Design

宜蘭—透早ㄟ頭城路線、繪憶頭城路線、來去舊城散步路線

Yilan County Walking Tour—Toucheng in the morning; Walk and Sketch Toucheng; Old Township of Yilan

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2017臺灣文博會5天展期共吸引超過23萬人次「在文化裡爆炸」，各式活動超過500場，為各界貴賓、媒體、業者、買家、民眾等不同族群所精心安排的串聯好店記者會、展前記者會、開幕典禮、交流晚宴、原創角色大遊行，以及貴賓、民眾導覽等活動，皆持續推陳出新，不僅讓參與者留下深刻印象，也為展覽增添繽紛活力！今年交流晚宴由種籽設計總監淦克萍策劃，以「春天的家宴」為題，特別強調在地食材的使用，每一道特色餐食皆以臺灣特色食材呈現，結合節氣與風土，深入食材背後的在地故事與在地精神，呈現臺灣「靠山吃山，靠海吃海」的多元意象。同時邀請金曲獎歌手

活動花絮

林生祥演唱，在「視、聽、觸、味、嗅」五感體驗下，向國內外人

Event Highlights

Five-day exhibition of 2017 CET has attracted more than 230,000

士傳遞風味獨具的臺灣味。

people to the Cultural Explosion. Over 500 delicately-designed activities have been held for VIPs, media, businesses, buyers, and other visitors. For example, there has been press conference for fringe shops, pre-exhibition press conference, opening ceremony, gala dinner, original characters parade, as well as guided tours, leaving all the participants deeply impressed and adding energy to the exposition. The gala dinner is themed “Family Banquet in Spring.” Planned by Director Gan Ke-Ping of Seedesign, each course was made with local produce; combined with seasonal ingredients and local cultural elements, Director Gan delved deep into the local stories and spirit behind the ingredients, presenting a “family banquet” of Taiwan. The banquet also featured performance by Golden Melody Award-winner Lin Sheng- Xiang. Through the five senses of “seeing, hearing, touching, tasting, and smelling,” the banquet fully expressed Taiwan’s exclusive flavors, spreading this taste of culture to the world.

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串聯好店記者會

展前記者會

Fringe Shops Press Conference

Pre-exhibition Press Confrence

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開幕典禮與貴賓導覽

交流晚宴

Opening Ceremony & VIPS Guided Tour

Gala Dinner

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文博大使—— 黃子佼 CET Ambassador ——Mickey Huang

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原創角色大遊行

AR 活動

Original Characters Parade

AR Activities

人氣插畫角色 AR 相框—— 拍照換好禮 Pop Chaaracter AR Photoframe

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國家圖書館出版品預行編目 (CIP) 資料臺灣文博會成果專刊 . 2017/ 陳悅宜總編輯 . -- 初版 . -- 新北市 : 文化部 , 2017.08 面 ; 公分 ISBN 978-986-05-3184-8( 精裝 ) 1. 文化創意產業 2. 博覽會 3. 臺灣 541.2933

名｜ 2017 臺灣文博會成果專刊

書發

106013809

行

人｜鄭麗君

編輯顧問｜李連權總

編

輯｜陳悅宜

編輯委員｜方衍濱、朱砡瑩、李長龍、陳美蘭、宋同正、林鑫保、艾淑婷、洪明正、蕭妤真執行編輯｜陳榮格、劉佳曼、蕭宇庭執行單位｜財團法人台灣創意設計中心

出版發行｜文化部地

址｜ 24219 新北市新莊區中平路 439 號南棟 13 樓

電

話｜ 886-2-8512-6000

傳

真｜ 886-2-8995-6429

網

址｜ www.moc.gov.tw

版

次｜初版

出版日期｜ 2017 年 8 月 I S B N ｜ 978-986-05-3184-8 G

N ｜ 1010601294