CET 2017臺灣文博會Newsletter vol 5 by CET

05 vol.

2017 臺灣文博會亮點攻略 Highlights of 2017 Creative Expo Taiwan

華山展區年度主題館首度完整公開文博限定大型雕塑裝置，空場創作之巨石海島民以食為天，種籽設計「民間什貨店」進駐華山玻璃屋松山展區臺日素材展——設計師手中的珍奇瑰寶 Demo Room——詮釋設計與日常的實驗室爭艷展區 Talent100——東南亞插畫新星群像 Lowpose Market——角色授權案例完美示範

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

2017 臺灣文博會共創下個世代的對話起點

HIGHLIGHT OF HUASHAN 1914 CREATIVE PARK

Creating the starting point of next generation dialogue

華山展區亮點推薦

正式邁入第七屆的臺灣文博會，由文化部主辦，近年已成為每年四月份不可錯過的文化盛會。從 2010 年草創初期，策略性地逐步扶持、宣傳本地品牌，進而與國際接軌。2014 年開始跳脫商展形式，透過城市內大小創意活動的連結，傳遞「城市即展場，展場即生活」的概念，除了鼓勵參與廠商拋開單點式的展覽思維，同時希望城市居民得到更多的切身參與感。 2017 年的臺灣文博會同樣百花齊放，除了活動場地包含華山及松山文創園區、花博爭艷館三大創意熱點之外，位於華山紅磚區的主題館，更首次嘗試以文化議題的討論作為活動軸心的策展方式。多達四十位不同專業領域的參展人，共同回應「我們在文化裡爆炸」這個題目，展出內容包含文化導讀、文化議題和台灣選品，名單可謂一時之選，是領會文博會豐富概念的理想入門方式。民間自發舉辦的設計活動有其原創性與生猛感，而文博會豐沛的資源卻也讓它有更多的可能。包含同樣進入第七屆的「文創精品獎」，所有的參展作品都能一同角逐殊榮，邀集國內外專業評審評選並給予意見。交流深度觀察的「文創趨勢國際論壇」也不偏廢特定領域，從設計、工藝、場域一路談到授權經濟及數位文創，詳細場次可上網查詢。透過這樣的策畫節奏，文博會從來不是所謂的成果驗收，反倒更接近下個世代的對話起點。 Entering into its 7th edition, organized by Ministry of Culture, Creative EXPO Taiwan has become a not-to-miss cultural event in every April. From its inception in 2010, Creative EXPO Taiwan began to promote the local brands strategically, and then with international connection. From 2014, Creative EXPO Taiwan started to connect the creative activities in the citywide to realize the concept of “the city is the exhibition, the exhibition displays lifestyles” instead of the form of trade show. Apart from encouraging the exhibitors to put aside the old concept of the exhibiting in one place, Creative EXPO Taiwan expects more participation from the residents. Again, the 2017 edition will be splendid across three creative venues, including Huashan 1914 Creative Park, and Songshan Cultural & Creative Park, and Taipei EXPO Park-Expo Dome. In Huashan 1914 Creative Park Trends 2017 section, there will be the first time staging the cultural issues as the heart of the event. More than 40 specialists from their fields are invited to response to the main topic “Cultural Explosion”. The events include, reading by the professional, cultural issues, and Taiwan selects. The list of activities is among the best of this time, and it is the ideal way to start the Creative EXPO Taiwan tour. Although the events organized by private sector with more features like originality and energy, Creative EXPO Taiwan,as an official event, is able to bring more resources and being a resourceful platform. The winners of Cultural and Creative Award can be benefited opinions from international and national judges' opinions. Cultural and Creative Trend International Forum rather focusing on a single subject, it includes design, craft, venues, licensing economy, and digital creative industry. As for the event schedule, please visit the website. With this constrain behind the curatorial concept, Creative EXPO Taiwan is never a place for results checking, but a starting point for the next generation dialogue.

2017 年度主題館 Introduction of Trends 2017

2017年的臺灣文博會主題館中，跳脫歷年的企劃方法，以議題式策展為主要手法。透過感受台灣現況，以「我們在文化裡爆炸」作為主題，讓各參展人和單位都對此題目作出專屬的詮釋，讓對話過程變成展覽中的重要環節，同時呼應這個展覽的核心精神 ──在過程中創造意義。

展覽地點 Location: 華山 1914文創園區 / 工藝領域 HUASHAN 1914 CREATIVE PARK /CRAFT 松山文創園區 / 設計領域 SONGSHAN CULTURAL & CREATIVE PARK /DESIGN 花博公園爭艷館 / 授權領域 TAIPEI EXPO PARK-EXPO DOME /LICENSING 開放時間 Time: 2017年 4月 19、20日 10:00 - 18:00 (專業人士參觀日 ) 2017年 4月 21、22日 10:00 - 18:00 (開放一般大眾免費參觀 ) 2017年 4月 23日 10:00 - 17:00 (開放一般大眾免費參觀 ) April 19 and 20, 2017 10:00 - 18:00 (Open for Professionals) April 21 and 22, 2017 10:00 - 18:00 (Free for the General Public) April 23, 2017 10:00 - 17:00 (Free for the General Public) 備註 : 華山 1914文創園區部分場館增加開放時段 H2地方特色館 / H5年度主題館 / 民間什貨店：開放一般大眾免費參觀 2017年 4月 19、20日 10:00 - 18:00 2017年 4月 21、 22日 10:00-20:00 (週末延長參觀時間 ) 2017年 4月 23日 10:00 - 17:00 H4工藝現場：開放一般大眾免費參觀 2017年 4月 19- 22日 10:00 - 18:00 2017年 4月 23日 10:00 - 17:00 Note: Huashan 1914 Creative Park Additional Hours for Selected Venues H2 Local Pavilion / H5 Theme Pavilion: Free for the General Public / CIVIC GROCERY April 19 and 20 10:00 - 18:00 April 21 and 22, 2017 10:00 - 20:00 (Weekend Extended Hours) April 23, 2017 10:00 - 17:00 H4 Crafts Live: Free for the General Public April 19 to 22, 2017 10:00 - 18:00 April 23, 2017 10:00 - 17:00

官方網站 Website: creativexpo.tw

主題館裡將以三大主題劃分：文化導讀、文化議題以及台灣選品。從文化評論家張

數位會展新體驗臺灣文博會 APP Download Creative Expo Taiwan App Now!

精采火花。議題則涵蓋桃園機場指標改造、台灣雜貨的當代可能、便當形式的全新

隨身會展電子型錄，超輕量 ! 探索身邊優質好店，超有趣 ! 線上報名精彩活動，零時差 ! 參加集點抽獎，更快速 !

The Pavilion of Creative Expo Taiwan 2017 has decided that differing from planning methods of past years, topic-based curation has become the main method of planning. By understanding the current situations of Taiwan and setting "Cultural Explosion" as the theme, the Expo allows exhibitors to make their own interpretations on this topic, and transforms the conversations into crucial links in the expo, at the same time matches the core spirit of this expo—Creating meaning during the process.

Light and convenient digital catalog Pinpoint the locations of the fringe shops Apply online for exciting events, no waiting needed Collect stamps faster to win gifts

掃描下載 APP Scan to download APP

鐵志的提問開始，集結了十二位不同專業領域的工作者相互對話，激發世代之間的想像，以及傳統產業的文藝復興。最後，邀請五位各具風格特色的選品店老闆，以各自的生活經驗為篩選準則，展示他們心中能夠代表台灣日常美學的物件。

The pavilion is divided into different sections according to three themes: forum of celebrities, cultural issues, and selected Taiwanese products. Starting from the cultural critic, Zhang Tie Zhi's questions, the forums gather twelve workers of various professional fields to communicate with each other and inspire different generations. As for the discussed topics, they cover the transformations of the signs in Taoyuan Airport, contemporary possibilities of Taiwanese goods, new imaginations of bentos, and renaissance of traditional industries. Finally, the expo has invited five owners of fringe shops with different styles and characteristics to select and display the objects which represent the Taiwan daily aesthetics based on their personal life experiences. The actions we take every day are enriching our culture, and thinking is the starting point to idealize everything. The explosion will not stop; let's take this expo as the beginning of conversations.

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

【導讀區／ Forum Section】提問人｜文化評論家張鐵志導讀人｜肯夢創辦人朱平 × 顏社音樂創辦人迪拉胖《GQ》國際中文版總編輯杜祖業 × 藝術家何采柔《Shopping Design》總編輯李惠貞 × 作家馮光遠平面設計師聶永真 × 奧美廣告執行創意總監龔大中 INCEPTION 啟藝策展人梁浩軒 × 音樂人瑪莎格式設計展策總監王耀邦 × 文化部部長鄭麗君文化創意產業博覽會必須要有註記時代的能力，激發想法上的討論、世代間的易位思考，並連結產業的過去現在與未來。今年，導讀區讓文化本質的探討躍上檯面，透過不同專業領域工作者的意見交換相互觀察，以對話勾勒出時代的樣貌。 In culture, an explosion is not merely the fireworks of a moment; it is supposed to trigger a chain reaction and induce further actions. A Creative Expo needs to be able to mark the time and inspire discussions of thoughts, make generations thinking in each other's positions, and connect the past, present, and future of industries. In this year's event, we put the discussions of the cultural essence on stage, and illustrate the time with conversations through the exchange of opinions and mutual observations from workers of different professional fields.

【議題區／ Topic Section】

【選品區／ Selected Object Section】參展人｜禮拜文房具創辦人 Marco．時常在這裡負責人毛家駿．富錦樹集團執行長吳羽傑． Delicate antique 負責人陳啟樂．心地日常負責人蔣雅文什麼樣的物件足以代表臺灣文化？美感和實用性是否必然背道而馳？透過五位各具風格特色的選品店老闆，以日常美學為篩選起點，揉合彼此的背景與喜好，用另外一種方式描繪這塊土地。 Objects and life are inseparable. If we take a close look at the transformations of daily objects in people's life, they are as a micro history of social development. Which object is enough to represent Taiwanese culture? Is beauty and practical use necessarily contradictory against each other? There are five shop owners of different styles and characteristics who take daily aesthetics as their starting point, and mix with their backgrounds and habits to symbolize this land in another way.

2017文博會

華山劇場「巨石海島」雕塑 Rock,Mist,Ocean

【今天我想飛／機場指標設計提案】 Today I want to fly / The proposal of sign designs of Taoyuan Airport 分區策展人｜字體設計師張軒豪、卵形設計工作室負責人葉忠宜一套完善的指標設計，除了能發揮良好的指引作用，更會影響到公共安全層面，當然也關乎到國際形象的問題。這次機場指標設計提案，先釐清機場指標系統在可視性、可辨性和使用者需求的不足點後，進而找出一個美感與機能性兼具的改善方案，從而提升指標系統的使用者體驗。 Taoyuan Airport is the important façade of Taiwan to the world; the completeness of its design surely affects the first image of foreign visitors toward Taiwan. A set of complete and fine designs of signs can not only have a good instructing function, but affect the public safety. Of course, it concerns with the issues of international impression. We try to propose a new project in which we first clarify the visibility, identifiability, and insufficiency in terms of users' needs, and then provide an improving plan covering beauty and functions to further advance the users' experience with the sign system.

【台雜當道／當設計師走進在地雜貨店】 Trend of Taiwanese Goods / When a designer walks into a local grocery 分區策展人｜ DHHstudio 負責人徐景亭參展人｜吳氏設計負責人吳孝儒．22 Design Studio 創辦人游聲堯．Studio ShiKai 曾熙凱試著從台灣雜貨中尋找一種臺灣人的生活型態、生活之道，以設計的思維導入，並且從中拆解。策展團隊認為小北百貨可以視為在地生活的總和，以真誠反映出臺灣人的生活模式與文化背景。這次的台雜議題像是一種反向的研究，一種對於臺式美學的探究、發現、重組與提出疑問。 We try to find a Taiwanese grocer from a variety of life patterns, the way of life, to design thinking into, and from the dismantling. We believe that the small North Department Store can be regarded as the sum of life in order to sincerely reflect the Taiwan people's life patterns and cultural background. This is a kind of reverse research, a kind of inquiry, discovery, reorganization and questioning of desktop aesthetics.

【珍便當／臺灣人的自珍之味】 Cherished Bento / The taste that Taiwanese cherishes 分區策展人｜ IF OFFICE 負責人馮宇參展人｜廚師不務正業男子 Ayo．廚師 Soac．究方社負責人方序中．品墨良行負責人王慶富．詩人夏夏．廚師陳英傑．平面設計師彭星凱臺灣食材豐富鮮美、菜系多元融合，如果臺灣是個便當店，我們又會裝填什麼精彩佳餚來呈現她？四位設計師與名廚，各自透過匠心獨具的奇想創意，邀請你來品嘗這內斂樸質又風情滿溢的臺灣滋味。 Bento is our common memory of life: the early railway bento box, the take-away bento in the alleys, to the popular bento boxes sold in convenience stores, and let's not forget the homemade bento from families or partners. Opening the bento, we can smell the hot steaming flavor coming forth; that is the warm message sent by the cook through the bento. Taiwan provides rich and fresh ingredients, and there are various independent and integrated food styles. If Taiwan is a bento shop, what kind of delicious cuisine would we fill it in to represent the place? There are four designers and cooks who works with their unique ideas to invite you to have the taste of Taiwan which is simple and yet full of flavor.

【從過去炸向未來－傳統產業文藝復興】 No Expiration Date － Renaissance of traditional industries 分區策展人｜社會觀察家詹偉雄參展人｜ Five Metal Shop．合興壹玖肆柒．春池玻璃．茶籽堂傳統產業力求轉型的案例越來越多，而且由於產品的深厚基底，比起新興產業有其先天優勢。在這個展區中，從老字號糕糰店、致力苦茶油復育的品牌、以回收再製站上世界舞台的玻璃品牌，還有專為品牌量身打造定位的設計顧問公司。充滿魅力的傳統產業，有待你前來一窺奧妙。 Traditional industries are the foundation of capital development in Taiwan society which not only construct our daily life but are considered as crucial asset of this island in terms of international recognition. As time moves forward, many traditional industries have been gradually covered with dusts. However, we can find that there are growing cases of transformation. And with the deep-rooted foundation of the products, they are more advantaged comparing with new industries. In this section, there are traditional bakery, the brand which endeavors to regenerate camellia oil, the glass brand which got back to the world stage through recycling and recreating, and the designing consulting company which customize the images for brands. These traditional industries are full of charms and await you to explore more about them.

【健康操進化／充滿想像力的新體操】

臺灣新石器時代的掃叭石柱是世界上少數巨石文化的其中一個遺跡，轉借此文化的巨石形象作為文博會華山劇場的主要視覺，於其龐大的積體設一窄道，讓參觀者進入其中，此窄道另也象徵西遊記裡，悟空在五指山中的那道裂痕，巨石的意象成為遠古又未來的傳奇場景。在草原上飄著霧氣，霧氣遊走在空氣之中且穿過巨石的裂縫，飄散的霧氣如台灣文化爆炸般的擴散，草地上燈光灑落在巨石與雲霧間，參觀者體驗雲中漫步的愜意、感受霧聚霧散的詩意。然遠觀雲氣與霧中巨石，又似海中的一座島，這樣吸引人的視覺感受，既強烈又如此的親切。材質上與樹火紙博物館紙張抄製過程中剩下無法再使用的沉積材質「紙泥」為底造石，紙張源於樹本為文明起，在此化為石形，又一循環。 Saoba Ruins in Taiwan's Neolithic are one of the few monuments of the world's boulder culture. The boulder image of the culture is borrowed to be the main vision of Huashan Theater of Creative Expo Taiwan. A narrow channel is set up within its huge space to let visitors enter. This narrow channel is also a symbol of the crack when Wukong was in the Five-finger Mountain in the Journey to the West. The image of the boulder becomes a legendary scene that is ancient and futuristic at the same time. The fog floats over the prairie, wanders in the air and goes through the crack. The floating fog is like the explosive spreading of Taiwanese culture. On the prairie the light sheds between the boulder and the fog. The visitors can experience the satisfaction of wandering in the clouds and feel the poetry of the gathering and spreading of the fog. However, if you see the clouds and the boulder in the fog from a distance, it is like an island in the ocean. This appealing visual perception is such strong and cordial. In the texture, the deposited materials "paper mud" remaining during the paper copying process in Suho Paper Memorial Museum is used as the foundation to make the stone. The origin of paper from the tree was the start of the civilization. Here it is transformed into the shape of the stone. A circulation again.

對地球更友善的百年玻璃工藝品牌——

Gymnastics of Imagination / The trendy gymnastics to do 分區策展人｜大象體操參展人｜編舞家陳俐君傳統健康操音樂如行軍歌曲，每個重音皆在正拍，相當要求士兵標齊對正、統一踏步。本次創作不再要求雄壯威武，反倒加入 Funk元素，重置輕重音。利用輕快動感的節奏、流暢好記的吉他旋律，邀請大家一同伸展筋骨。此外，也別忽略大象體操招牌式的精彩 Bass。跟著音樂一起跳舞吧！ In the past the aesthetics of daily Taiwan had been profoundly influenced by military culture and standardized management due to authoritarian rule. The process of flag raising in elementary schools and the duty officer culture in college camps are both examples. The traditional gymnastics music is as marching songs in which the beats are all right on, indicating the requirements of the soldiers to keep a neat formation and their steps unifies. This creation does not require the music to be grand and masculine, but put in some funk elements and replace the beats. With the light and dynamic beats, fluent and memorable rhythm, this music invites everyone to stretch together. Besides, don't miss the remarkable Bass of the elephant gymnastics. Let's dance along the music!

華夏玻璃

「巨石海島」雕塑由空場藝術聚落王鼎曄、黃偉倫統籌，空場於 2013年由一群藝術創作者自行發起獨立經營的藝術家聚落，將原本空無一物的偌大廠房改造為充滿在地匯集與對外散發能量的文化生成場域。

華夏玻璃集團累積百年製造工藝，2017年初創立自有設計品牌 AQUA SOUL，系列新品 SOUL ONE是一款便攜式的醒酒器，集結醒酒、隨身杯（瓶）與儲存三大設計特點，無論自用或送禮都是不錯的選擇。以環保容器替代塑膠對地球的傷害，創造出更耐用、更安全天然及對自然環境無害的鈉鈣玻璃環保無鉛玻璃容器。 Hwa Hsia Glass has accumulated a century in making crafts. In early 2017 they created its own design brand AQUA SOUL. The series of new products SOUL ONE is a portable decanter. It combines three design features, i.e. decantation, a portable cup (bottle) and storage. It is a good choice whether it is for personal use or as gifts.They use environmentally friendly containers to replace plastic, which causes damage to the earth, and create environmentally friendly lead-free glass containers out of sodalime glass, which are more durable, more secure and natural and harmless to the natural environment.

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

從日常靈感尋找材質創新運用 Seeking materials’ innovative application from daily inspiration

當平凡的材質遇上獨到的設計觀點，會碰撞出什麼火花呢？當傳統工藝遇上思維前衛的年輕設計師，又會有什麼樣截然不同的當代詮釋？今年臺灣文博會華山展區眾多品牌，將原本日常中習以為常的材質，透過設計團隊的發想與轉化，創作成別具風格的生活工藝用品。天外飛來一筆的靈光乍現，是讓生活變更有趣的契機，來華山展區尋覓增添品味的好物件！

用簡單的食材提味感受生活的溫暖力量

民間什貨店 CIVIC GROCERY

When an ordinary material encounters a unique design point of view, what kind of sparkle will we have? When the traditional crafts meet young designers, what kind of different contemporary annotation will there be?

感受清水混凝土在日常中的美好陪伴——噐質噐質是一個專門研發、設計與經營水泥複合材家飾的新創團隊。追求「器物本質」是他們的初衷，因迷戀水泥的獨特質感，創作出一件件精緻的水泥生活用品。噐質希望清水混凝土不僅止於表現在建築上，而是存在於日常生活中的品味好物。

QIZHI is a newly founded team who specializes in creating, designing and running household accessories made of cement compound material. Pursing the “nature of the implements” is their original intention. They created one after one exquisite cement life supplies because they like the unique texture of cement. QIZHI hopes that the application of fair-faced concrete is not only restricted to architectures but also in the good things in our daily life.

傳統錫藝，令人驚豔的生活美學體現——物 Woo Collective 設計團隊「物 Woo Collective」為延續臺灣傳統錫工藝生命，向國寶級大師陳萬能先生學習打錫並深入研究在地文化，重新定義傳統錫藝，致力於創造出令人驚豔的日用品，除了是錫器更是一項精緻的工藝設計品，每項創作都為生活添加不凡品味。

柴米油鹽醬醋茶，生活中的好味道由最簡單的角色來提點。來自臺中的種籽設計致力於在不同節氣中找尋時令美味，由他們一手打造的民間什貨店將在三大展區之一的華山1914文創園區暖心登場。走一趟民間什貨店，透過展覽期間的每日精選故事「果實日、米日、醬日、鹽日、草水日」，尋找食物與土地、環境、人之間的關係，同時感受生活中種種的情感印記，讓臺灣人看見更多土地賦予我們的美好。以鹽、米、醬、果實與草水述說展覽期間的每日精選故事。 Firewood, rice, oil, salt, sauce, vinegar and tea. We use the simplest characters to enhance the good taste in our life. Seedesign from Taichung is committed to finding seasonal tastes in different solar terms. Folk Grocery Store created by them will make its debut in one of the biggest exhibition areas – Huashan 1914 Creative Park Area. Pay a visit to Folk Grocery Store and seek for the relationship between food and the land, the environment and the people through the daily featured story, “salt day, rice day, sauce day, fruit day, water grass day”, during the exhibition period. In the meanwhile, feel all kinds of emotional imprint in life, so that Taiwanese people can see more beauty that the land gives us.Using salt, rice, sauce, fruits and grass water to tell the daily featured story during the exhibition period.

Taiwanese traditional tin craft is a sophisticated and meticulous industry. After a century of rise and decline, the glory back then has quietly vanished. In order to continue the life of Taiwanese traditional tin art, the design team “Woo Collective” learn to shape the tin from a master Mr. Chen Wan-Neng, go deep into researching on local culture and redefine traditional tin art. They are committed to creating stunning daily supplies. Besides being a tinware, it is even an exquisite craft design product. Every work can add something special into our life.

華山限定

Huashan exclusive

漢唐藝術與陶瓷技術的創新結合——乾唐軒以藝術陶瓷（Art Ceramic）的意涵作為品牌精神的「乾唐軒 ACERA」，於 1986年由于春明先生所創立，運用漢唐藝術為題材，將現代設計理念與手法，融合在專利的陶瓷技術中，創立了「活瓷 LIVEN」系列商品。始終秉持著「敬自然惜萬物」的核心理念，打造結合藝術、創新、環保、健康的現代生活精品。

Wheelys Café

Wheelys Café X HoShing 1947

當來自北歐的 Wheelys Café 遇上出生於臺北南門市場的合興糕餅，會有什麼火花？在味蕾中嚐到創新的氮氣咖啡、同時品嚐到傳統中式糕點的文化與香氣，不同年代的它們卻意外契合，在 2017臺灣文博會不只感受文化洗禮，更能品嚐到兩個相異文化背景的食與飲在舌尖上大爆炸。

ACERA, who uses the implication of Art Ceramic as their brand spirit, was founded by Mr. Yu Chun Ming in 1986. They uses the arts of Han and Tang Dynasties as the materials and incorporates the modern design ideas and technics into the patented ceramic technics to create the series of products – LIVIEN. Always upholding the core concept of “respect for all things”, they create modern life boutiques that combines art, innovation, environmental protection and health.

從設計中體會完美——玩美文創成立於 2010年的玩美文創，從事產品、平面與包裝之設計並提供設計相關諮詢服務，給予產品商品化之完整協助。並積極投入自創品牌，開發不同面向的生活用品，包括精緻茶具、馬克杯盤組、陶瓷小碟子與金屬書籤等。也曾與國立故宮博物院、國立工藝研究所等多家知名廠商及品牌合作推出系列產品。

Wonderful design and perfection are sweet burdens in life. Founded in 2010, Wonderfuldesign Studio engages in product design, graphic design, package design and consultation related to design. With one-stop services, the studio provides product commercialization. Additionally, it actively involves in self-owned brands, provides customized services and develops daily goods of different aspects including exquisite tea sets, mugs, plates, ceramic saucers, metal bookmarks and so on. Moreover, Wonderfuldesign Studio has cooperated with National Palace Museum, National Taiwan Craft Research Institute and numerous other famous companies and brands to promote a series of products. The studio meticulously makes good products and brings wonderful feelings to clients while realizing its self-value as it hopes to make life “perfect” with “wonderful design.”

美麗纖維圖樣妝點生活況味——濯濁 Studio Lim Studio Lim成立於 2016年底，設計師林昀廷擅長以創新的實驗手法，結合傳統工藝和現代工業製程，製作獨一無二的傢飾精品，期盼不只反映他對於品質與細節的堅持，更傳達其對於環境永續的追求與承諾。作品纖維木器系列展現創新製程開發的環保材料與獨特美感。材料使用像是亞麻纖維等天然植物纖維。同時也與台灣豐原在地的木工合作，使用製程中的廢料來力行物盡其用。

合興壹玖肆柒

Who would’ve guessed that the combination of the Scandinavian Wheelys Café and Taipei’s very own HoShing Pastries, which originated in the Nanmen Market, would result in such a flavor explosion! Delight your taste buds with their innovative nitro-brew coffee, while also enjoying the traditional and time-tested aromatic flavors of their pastries. Enjoy as flavors from distance regions and different generations mix in your mouth. At the 2017 Creative Expo Taiwan, you can taste for yourself our compelling flavor combinations of complimentary flavors with vastly different cultural backgrounds. It’s a veritable food and drink flavor explosion!

Wheelys Café

合興壹玖肆柒_HoShing 1974

智能綠色咖啡車，多種模組方便更換；並販售咖啡、果汁、冰淇淋，機能輕鬆滿足多樣需求。Wheelys Café期待藉由咖啡結合臺灣獨特文化，利用有故事性的 wheeler去串聯、打造每輛 Wheelys Café的獨特風格。

一間進駐臺北市大稻埕迪化街上承襲七十年傳統的中式糕點店，透過品牌轉型與空間整合的概念，闡述自身對於傳統產業結合創意演化的觀點，並希望透過自身所提出空間文本中所闡述的消費型態進而促進大稻埕區的商圈的發展，讓傳統產業的文化在未來可以更多元更具永續性。

The car body combines with green energy design and it has open modules to be changed easily; it sells coffee, juice, and ice cream; the function easily meet various needs. Wheelys Café expects to combine Taiwanese unique culture by coffee and uses the wheeler with a good storyline to connect and create the unique style of every Wheelys Café.

※2017臺灣文博會展期間於華山1914文創園區、松山文創園區、花博爭艷館皆有駐點。 During the exhibition period of 2017 Creative EXPO Taiwan, there will be pop-up stores in Huashan 1914 Creative Park, Songshan Creative Park, and Taipei EXPO Park-EXPO Dome.

A Chinese pastry shop, which has inherited seventy years of tradition, marched into Dihua Street in Dadaocheng in Taipei City. Through the concept of the transformation of the brand and spatial integration, it elaborates its own point of view on traditional industries combining with creative evolution and hopes to boost the development of the shopping district of Dadaocheng area through the consuming type that is mentioned in the spatial text they proposed, so that the culture of the traditional industries culture can be more multivariate and sustainable in the future. ※2017臺灣文博會展期間於華山1914文創園區限定販售。 During the exhibition period of 2017 Creative EXPO Taiwan, there will be pop-up stores only in Huashan 1914 Creative Park.

Founded by Yun-Ting Lin in late 2016, Studio Lim is a material driven design brand. Lin graduated from the Royal College of Ar t (London) masters using innovative experimental techniques to produce one-of-a-kind lifestyle products that merge craft with modern manufacturing. He aspires that not only could Studio Lim products reflect his endeavour involved in quality design and attention to detail but also encourage sustainability practices and commitment to our environment.

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

highlight of Songshan Cultural & Creative Park 松山展區亮點推薦

Design Materials Exhibition Taiwan and Japan

的珍奇瑰寶素材展，設計師巧手中

家登科技 Gooden 開發天然大理石合成的複合超薄大理石材，是輕，薄，可彎曲，透光的環保材料，表面具微凹凸狀的立體感，觸摸具石材冰涼感，應用廣於手機殼，包包，筆記本電腦，燈罩，書本封面，名片。 They develop the ultra-thin compound stone materials composed by natural marble. It is an environmentally-friendly material that is light, thin and bendable. There is concave-convex third dimension on the surface. When one touches it, it has the coolness of stone materials. It is widely used in cellphone cases, bags, laptops, lampshades, book covers and business cards. 和明紡織 Hermin Textile 取臺灣海洋生物作為原料，以專業的技術將膠原蛋白導入紡織纖維中，研發具機能性且可自然分解的環保材質，舒適親膚的材質能夠應用在圍巾、手帕、棉 T，未來將陸續開發枕套、襪子、嬰兒商品系列。 They take marine creatures as the raw materials. They use professional technics to put collagen into the weaving fibers. They develop functional and dissolvable environmentally friendly material—collagen cotton material. The texture that is comfortable for the skin can be used in scarves, handkerchiefs and cotton shirts. In the future, they will continue to develop pillowcases, socks, and infantile commodities. 台芯 Taishin 生產與製造特殊的結構性材料「紙蜂巢（Honeycomb）」，專注於設計開發、製造代工、專業指導教學，材質可應用於航太、車輛、建築、包裝、家具、家飾、燈具、文創商品。

詮釋設計與日常的實驗室

Demo Room

當前臺灣與世界的設計脈動，隨著展覽而產生交流，本屆文博會松山展區在眾多參展商品中梳理年度產品的走向、世界的影響、文化的趨勢、生活的改變等面向，透過 3間「生活風格實驗室 Demo Room」的規劃，呈現貼近我們當代生活形態的展區，除了開啓豐富的想像，更能藉此機會觀察世界的發展方向與反思自我定位，提升與時俱進的創新思維。 Demo Room由臺灣新生代知名產品設計師周育潤為總策展人，與共同策展成員將主題定調為「文化的日常」，概念源自「在激烈爆炸之後，一切的喧囂終究會回歸平靜，回到日常。聲音與物質在空氣中慢慢沈澱，累積出感受得到的生命厚度。像是身體原本敏銳的感官再度被打開，對於生活周遭產生了更多的關心與體會，物件彷彿是一個傳遞情感細節的媒介，帶來生命中更多感動的日常。」而這樣的體悟讓人回到文化的源頭，細膩感受產品的本質。「設計就像是探索，探索著我們如何與物品互動⋯⋯」總策展人周育潤帶領策展團隊從不同面向思考，實現新展示的可能於 Demo Room，從自我、本質的探索，實用、科技的革新，到鮮明、對比的玩意，放大文化本身的價值於日常生活中，讓我們重新看見設計的力量。

The current design dynamic of Taiwan and the world is shown in the exhibitions and exchanges in this year's Creative Expo Taiwan. In the Songshan Culture and Creative Park showcases, visitors can observe what is currently happening in the world, and experience Taiwan's culture and lifestyle patterns. Such exhibits are categorized into three lifestyle demo rooms, so that visitors will see the product trends, their impact on the world, cultural trends, changes in life, etc. Through curation, these areas showcase this year's exhibitor's products and how they interpret the modern lifestyle that we are living in. It also looks at the similarities and differences between the world's developments, to find the most appropriate positioning in the world, and to open up opportunities for imagination and international sourcing. The demo rooms are curated by Kevin Chou, alongside a team from different backgrounds. In setting the trend theme as “Daily Life”, the concept is based on all the hustle and bustle eventually returning to calmness of after a fierce explosion, where everything gradually goes back to the daily routine. Sounds and substances in the air slowly precipitate, and accumulate the sensations of the depth of life. It is akin to the body's acute senses opening up again, to produce greater care and deeper experiences for life around them. Objects become a link that transmits emotional details, bringing greater sensations to daily life. “Design is like a discovery, to examine how humans and objects interact...”The Chief Curator Kevin Chou led his team to think outside the box and from different angles, discovering the self, function, smart working technology and playful style. 策展團隊 Curator Team 周育潤 Kevin Yu-Jui Chou/周育潤設計工作室 KEV Design Studio＿黃昭文 JV. Huang/ Shopping Design 雜誌＿侯志忠 Jimmy Chih-Chung Hou/ Living & Design雜誌＿鄭家皓 Chia Hao Cheng/直學設計 Ontology Design＿蔡坤益 Schneider Kun Yi Tsai/大田精密 O-TA Precision Industry Co. LTD.＿艾淑婷 Shu-Tin Ai/台灣創意設計中心 Taiwan Design Center

Demo Room 三大主題展間觀看重點 The highlights of the three Demo Rooms

簡質主義 Simplified quality 思考當簡樸的生活態度成為了一種自我洗滌的信仰，就如同一場探索的旅程，在褪下外表的裝飾後，透過觸摸與呼吸，感受材質所傳遞出的溫度與氣息。

#混搭風格 #自我探索 #本質探索

產品名稱：纖維木器 -杯墊 Fibrewood Objects-Coaster 攤位編號：H1-018

A si m p l e l i fe styl e i s a ki n to a se l f- cl e a n si n g faith. Just like a journey of exploration and discovery, after removing the outer decorations, through touch and breathing, the warmth of the material can be felt.

They produce and manufacture special structural material “Honeycomb”. They focus on designing and developing, manufacturing and foundry as well as professional guidance and teaching. The materials can be used in aerospace industry, cars, buildings, wrappings, furniture, household decorations, lamps and cultural and creative products.

在材質應用展區可以掌握臺灣與日本最新的特色材質，不僅有創新研發的特殊材質，也有具本土特色的竹、棉、麻、農作物衍伸材質所設計的產品，提供了設計師多元的材質與素材應用方向，也成為材質跨界應用的交流平台。 In the material application area, people can grasp the latest characteristic materials used in Taiwan and Japan. There are not only special materials that are innovated and developed but also products designed with the extending materials of bamboo, cotton, hemp and crops with local characteristics. They provide the designers with multivariate textures and the application direction of the materials. It also becomes an exchange platform of textures' crossing the border application.

產品名稱：NOUSAKU Flower vase - suzu 攤位編號：H1-020

科技上身 Smart working

SOZAI MATERIAL EDITIONS 日本知名的工藝材料庫，以豐富的工藝技術為背景，產出結合傳統與現代的素材，設計靈感來自老祖先的智慧與常民生活的經驗，根據不同領域的需求提供專業知識，致力傳承日式文化。

產品名稱：Linear Task 攤位編號 : S4-006

探討科技介入生活，不只改變了現代人工作的時間、地點與方式，也帶來新的相處模式。關於物件與空間，虛擬與真實皆進化為一種新的互動關係。

#實用至上 #移動生活 #真實觸感 When technology enters our daily life, not only does it change time, place and manner of our work in this modern world, it also brings new methods into the relationship between objects and the space, and between virtual and reality. It becomes an evolution of a new interactive relationship.

Japanese famous crafts material storage uses its rich crafts technics as the background to produce materials that combine tradition and modernity. The inspiration of the design comes from ancestors’ wisdom and ordinary people’s life experience. They provide professional knowledge based on different needs in different fields in order to pass down Japanese culture. 產品名稱：LIFT 顛覆框架 LIFT and Go. Beyond Carrying your MacBook (Pro 13) 攤位編號：S5-015

SOEJIMA 講究回歸自然的概念，SOEJIMA選用減少農藥的乾材製作天然且耐用的日式榻榻米，他們也與職人共同達成無農藥和非化學的目標，百分之百掌控榻榻米的核心材料品質。 SOEJIMA focuses on the idea of returning to nature. They select dry materials where less pesticides are used to produce natural and durable tatami. They also reach the goal of no pesticides and no chemistry with craftsmen. They 100% control the quality of the core materials of the tatami. TILE made 來自日本岐阜縣遠野區產製的瓷磚，能夠針對各種空間進行設計，在形狀和瓷磚的顏色上提供眾多選擇，TILE精萃工法技術於上釉、表面加工處理和修整成型，以「創造獨特的空間」為目標，探索磁磚設計與應用的可能性。 The ceramic tiles produced in Tono district, Gifu county, Japan can be used to design for any space. There are many options in the shape and the color of the ceramic tiles. TILE quintessential techniques have “creating unique spaces” as a goal in glazing, surface processing, and shaping, and explore the possibility of tiles design and application.

「Playful style 玩樂風格」生活風格實驗室反應文化是一個不斷延續與變化的軌跡，不斷加入新生命的力量，帶來時代性的指標與革命，在萌發出來的新形態中，產生對於世代的權勢與註解。

#鮮明能量 #複合驚喜 #對比性格 Culture is a constantly changing track, it continuously adds energy into new life, bring goals and revolutions in each age. In each newly developed form, new influence and meaning is created for each generation.

產品名稱：植花室刺青紋身貼紙 Little garden 攤位編號：S4-023

產品名稱：標識貼系列 Here I Am Sticky Series 攤位編號 : S2-017 LINE@導覽服務文博會 LINE@官方帳號正式上線 (@jzu0632z) LINE@導覽功能與你一起遊生活風格實驗室 Demo Room 加入文博會 LINE@官方帳號可進行本區導覽與導購服務備註：只要使用 LINE好友功能就能進行掃描 QRCODE LINE@ Guided Tour Service for Demo Room. Add the Creative Expo Taiwan official LINE@ account (jzu0632z) for guided tours and purchasing services.

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

洞見新勢力

策劃今年度臺灣文博會「洞見新勢力 -起」展區的品墨設計工作室，以「起家」為概念，期許每個品牌能走出自己的路。起家 "khi-ke"為台灣閩南語常用詞語，除了建立新的家以外，在這裡也希望傳達部分傳統產業透過轉型重新起步的現象。

Insight on New Force , "khi - ke "

「起」在這些文字當中是相對具有動的語意，並且經由解構後，期待每個廠商都能走自己的路；傳統產業在臺灣的經濟體中，是個相當重要的發展基礎。在這些產業的工廠裡，輸送帶（空北阿） conveyor除了具體量產的實踐外，同時也維繫著許多人的經濟來源。因此，以 ______ 起家的概念為基礎，帶入以輸送帶為主體結構的設計思考，每個品牌展示出最核心亦即說最小單位的專業技術或能力，彰顯獨特的專利與研發技術；整體形式上，意味著一條龍的生產線並且鏈結著產業間的可能關係。由文化部推動之「文化創意產業輔導陪伴計畫」，每年透過洞見新勢力展覽，將在文博會中展現臺灣在地品牌紮實的創意與競爭力，眾廠商聯合齊力實踐夢想並且有計劃地維持品牌發展。 Pinmo Design Studio, who curates for the “Insight on New Force” exhibition area of the Creative Expo Taiwan this year, uses “khí-ke” as the theme in the hope that every brand can has their own characteristics. “Khí-ke” is a frequently used term in Taiwanese. Besides building a new home, they hope to convey the phenomenon that some traditional industries start again through transformation. Among the words, “khí” has a relatively motional meaning; and after deconstruction, the traditional industry in Taiwan’s economy is a relatively important development basis. In the factories of these industries, besides the realization of actual mass production, in the meanwhile the conveyor also hold together many people’s economy source. Therefore, using the concept “______ khí-ke” as the basis and bringing the design idea of the conveyor as the main structure, every brand demonstrates the core, that is the smallest unit of professional techniques or abilities, to manifest the unique patent and research and development techniques; on the overall form, it means a streamline production and it connects the possible relations among the industries.

洞見新勢力策展人／品墨設計工作室負責人 _王慶富

日本生活雜貨博覽 —東京國際禮品展登台

Who's next?

一窺新銳潛力品牌的創新設計思維 A glimpse of the creative design ideas brought by the potential new brands.

「NEXT」展區如其名稱，提供設計新世代發光的舞台，每年都會選拔具有潛力的臺灣文創品牌參展，今年針對美學、科技和自然素材的跨界應用，挑選出顛覆想像的設計作品，這些作品也反映著設計意念與日常生活的關聯，賦予習以為常的用品嶄新的形象。展區都是三年內新創品牌或公司，共同展出近一年內的新作品，不難想像這股充沛的設計能量表現於多元材質的結合與應用，且在造型和結構上掌握基本的功能性外，洞悉現代趨勢、追求變化。 NEXT, as its name tells, provides a stage for the new generation in design to shine. Each year, we select Taiwanese cultural and creative brands with potential to participate in the exhibition. This year we select design works that subvert our imagination with a focus on the cross-border applications of aesthetic, technology and natural materials, cross-border applications. These works also reflect the association between the design ideas and the daily life, giving a brand new image to the ordinary supplies. In the exhibition area the brands or companies are all newly founded within the past 3 years; they jointly exhibit the new works in the past year. It is not difficult to imagine the performance of this abundant design energy’s performance on the combination and application of multiple materials; and besides mastering the functions in the molding and structure, they have an insight into the modern trend and seek for changes.

The “Insight on New Force” exhibition held under the “Cultural and Creative Industries Guidance and Company Plan” of the Ministry of Culture will demonstrate the solid originality and competitiveness of Taiwanese local brands in the Creative Expo. The factories unite to make their dreams come true and maintain the development of their brands in a planned way.

橡果藝術 Acorn Studio 所自行設計生產的月球燈（Luna），外型仿月球表面設計，細微刻畫月球上的隕石坑、凹凸紋路，不僅將習以為常的燈具賦予新生命，也希望營造出超脫現實的美好體驗。

叁個設計 tripleliving studio 的軟泥配件（Celement A c c e s s o r y ）嘗試極致衝突的美學感受，將硬質地的材質轉換成軟觸感的體驗，手作的軟水泥產品都有獨特的圖騰，讓生活物件顛覆視覺與觸覺既定印象。

亞洲具有代表性的東京國際禮品展，今年擴大規模與文博會合作，這個每年春秋兩季定期在東京舉辦的展覽，將把眾多日系知名的文創品牌帶入臺灣，展出內容包含引領時代趨勢的禮品、消費品、家居用品，裝飾用品等，邀請大家一同到現場感受日本對於品質的堅持與設計的細節。本屆文博會的 ACTIVE CREATORS攤位，以原創為主體設計展示區，呈現設計師和創作者的新銳設計作品，從紙製品到皮革配件，期盼傳遞日本人特有的細膩情感和精緻手工。

The design of the appearance of Luna of ACORN Studio Taiwan imitates the surface of the moon. It subtly sculptures the meteorite craters and embossed lines on the moon. It not only gives a new life to an ordinary lamp but also hopes to create a surreal good experience.

The Celement Accessory of Tripleliving studio attempts the ultimate aesthetic of the conflict. They turn the hard materials into a soft touch experience. There are unique patterns on all the handmade celement products. It makes life supplies subvert the visual and tactile stereotype.

The Asia representative Tokyo International Gifts Exhibition scales up to collaborate with the Creative Expo this year. This exhibition that is held regularly in spring and winter two seasons every year will bring many Japanese famous cultural and creative brands to Taiwan. The exhibition content includes trendy gifts, consumer goods, household products, ornaments and so on. We invite everybody to come and feel Japanese’s insistence on the quality and the details of design. The ACTIVE CREATORS stand in the Creative Expo this year uses originality as the theme to design the exhibition area, showing the designers’ and the creators’ new design works from paper products to leather accessories and hoping to deliver the exquisite feelings and handmade skills peculiar to Japanese.

Tokyo International Gifts Exhibition in Taiwan

日式未來感文具品牌

STIMLIG由臺灣、法國、白俄羅斯的設計師與建築師所創立，專注於研究消費者生活型態，透過設計專業轉化於設計概念，並與製造技藝精湛的工廠合作，創造出充滿故事性的原創設計家具。扶手椅及高腳椅接延續芭蕾舞元素，將芭蕾舞者的動作分析解構於設計之中，所有的結構都是由精湛的榫卯工藝接合。 STIMLIG is a brand and design studio established by designers and architect from Taiwan, France and Belarus. We focus on creating products with story related to people. Furthermore, STIMLIG cooperates with talent designers all over the world and works directly with highly-skilled manufacturer to produce furniture with uncompromising quality. The Ballerina Chairs merges the move of ballet dance into chair design, which makes the structure elegant and powerful. Furthermore, all the joints are connected by the mortise and tenon without a single nail. Most importantly, the Ballerina Bar Chair can put into the mass production.

傳統皮革的新亮點

金屬質感的禮品首選

發想自工業器械的結構，忠於型隨機能， Drilling Lab屏除裝飾性的設計，採傳統的加工製作程序，保留機械特有質地，追求物件樸實的初衷，呈現隨性裸露、務實直白的力度，配件，個人對生活態度的堅持及象徵。

京都烏丸六七堂

DIARGE

SAKURA WAQS

以日本四季風貌與風俗習慣為創作靈感，透過刺繡或紙雕的方式刻畫節氣，並選用日本特色的「和紙」作主要素材，京都烏丸六七把對紙的熱愛化為實體產品，揉合現代感的創意表現紙張的生命力，也藉此傳承日本職人傳統的製紙工藝，這次準備推出 2017年春夏的全新產品。

起初由服飾雜貨為事業核心，而後開創自有品牌的 DIARGE，一直以來都堅持所有的產品都必須在日本生產製作，現以金屬與皮革為核心素材開發產品，其中「GIVE THE DIFFERENCE.」主題，運用黃銅與皮革呈現天然素材的質感，這次將會展售傳統金屬加工技術所製成的黃銅產品。

來自東京墨田區，產品的背後傳承著老職人製造高級鱷魚皮革製品的經驗，包括原始的皮革製品、皮帶、皮包以及文具、室內家居小件等，從原創設計開始一直到皮革加工處理及成品，都可以見到產品設計師與傳統工匠相互合作的脈絡，SAKURA WAQS講究皮件的設計，帶來皮革製品的新可能。

Japanese style futuristic stationery brand —Kyoto Karasuma Rokuhichi Do—

The first choice of gifts with metal texture —DIARGE—

The new highlight of traditional leather —SAKURA WAQS—

Using the scenes of the four seasons and the customs in Japan as the inspiration for creation, they portray the solar terms through embroidery or paper carving and choose to use “Japanese paper” as the main material. Kyoto Karasuma Rokuhichi Do turns their love toward paper into physical products and mixes modernistic creations to show the vitality of paper; besides, they pass down Japanese artisans’ traditional technics in making paper through this opportunity. This time they prepare to introduce new products of spring and summer of 2017.

DIARGE, who focused mainly on clothes and general merchandises at first and then created their own brand, has ever insisted that all of the products be produced in Japan. Now, they utilize metal and leather as the core materials to develop products, among which the topic “GIVE THE DIFFERENCE.” makes use of brass and leather to show the texture of natural materials. This time they will exhibit and sell brass products made with traditional metal manufacturing technics.

From the Sumida district in Tokyo, behind the scenes the products inherit old artisans’ experience in making high-class crocodile leather products, including the original leather products, belts, wallets and stationery, household indoor accessories and so on. From the original design to the manufacturing process and the finished products, we can see the trace in which the designer of the products cooperate with the traditional craftsman. SAKURA WAQS is fastidious about the design of leather accessories, which brings the new possibility to the leather products.

Eliminating all theme imagination, Drilling Lab refers to the structure of industrial parts, concentrating on things itself and dismissing decorative designs to create a pure “body kit”. Every production process is based on traditional methods to retain mechanical unique texture, echoing the simple and pure concept of designers. The straight, pragmatic, and neutral appearance showing personal attitude to life and symbols of insistence.

來自喜馬拉雅高原的美麗材料——

SHOKAY綉嘉

晏誠設計 YenChen·Yawen DESIGN STUDIO珠寶飾盤深受日本陶瓷修復工藝金繕啟發，將破裂的器皿與錫合金重新熔接結合，製作含蓄、優雅並適合襯托珍貴珠寶的飾品盤。其精神源自於將物件的破損視為特色宣揚，而非缺陷般的藏匿起來，經修復後的裂痕乘載著物件與工藝背後的故事，使原有的器皿更具深厚的內涵。 The form is inspired by a philoso-phy from the Japanese art of pottery repairing – “Kintsugi”. Kintsugi treats breakage and repair as part of the history of an object, rather than something to disguise. We created a new casting method inspired by this ancient technique to repair cracked Jesmonite with tin and bismuth alloy. As a result, the product presents a beautiful and elegant platform to compliment precious jewelleries.

SHOKAY綉嘉為世界上首家運用氂牛絨材質的社會企業，每一根氂牛絨都來自喜馬拉雅高原，以手工梳理的方式取得，帶著輕柔觸感，用精緻工藝織成美麗織品。「臺灣雨林披肩」是與知名設計師黃嘉祥（Jasper）共同推出之商品，黃嘉祥利用天然氂牛絨，結合水彩畫與東方筆觸，將臺灣雲豹、臺灣藍鵲等特有種動物，以及嘉德麗雅蘭與蝴蝶蘭等臺灣知名栽植品種等素材，精心創作出一觸感極佳的東方時尚絲巾畫作品。 SHOKAY, which means yak down in Tibetan, is the world’s first socially responsible textiles company that focuses on developing premium products from yak down. We source our fibers directly from Tibetan communities in the Himalaya highlands to ensure the highest quality, traceability, and social impact. The Taiwanese Rainforest yak yarn printed shawl is the collaboration between Shokay, the world’s premiere producer of handcombed yak down, and fashion designer Jasper Huang. *現場將由勝典科技團隊的 AR技術帶領參觀者體驗虛實共存的奇幻旅程，讓您感受臺灣熱帶森林與原生動物互動。 Welcome to our booth to enjoy the art piece with the presentation of AR technology.

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

LOWPOSE Yellow Project

highlight of Taipei Expo Park Expo Dome

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「黃色」是充滿希望和愉悅的顏色！「Yellow Project」是一個匯聚亞洲角色創作者的作品展，黃色也象徵了亞洲人的膚色，而黃色的高明度與彩度也給人正面和幸福的感覺。集結平面設計、圖像創作、立體雕塑、插畫、漫畫、玩具公仔、數位多媒體等各方高手的眼界與巧思，形成一股詼諧的創作能量。邀集作品涵蓋台、港、中、日、韓、馬、印等亞洲各地的知名作者，超過 45組角色設計品牌，希望藉由這個展覽凝聚在角色創作上努力不懈的藝術家與作品，在黃色主題中傳遞角色給人帶來的溫暖與樂趣。

爭艷展區亮點推薦

Talent100 國內外潛力插畫新星

布蘭達小皮箱 Bren da Su i tc a se _臺灣 Ta i wa n

喂喂工作室 w ei w ei st u di o _ 臺灣 Ta i w a n

熱愛收集各種美好事物，想利用畫下的每一筆，將它們通通收藏進小皮箱裡，就像珍貴的記憶仔細封存。

創造微笑精靈的角色，想以插圖的力量使大家擁有微笑。目前正極力發展第二角色「毛毛熊」，以療癒的表情融化讀者的心。

Brenda Suitcase_Taiwan She loves to collect all sorts of beautiful things. She wants to collect them into a small suitcase through every stroke of the paint and carefully seal it up just like valuable memories.

Gao Quan-Wei (weiweiboy)_Taiwan He created the Smiling Spirit character. He wants to use the power of illustration to let everybody have smiles. Now he is now working hard on developing the second character “Hairy Bear”. He wants to melt the reader’s heart with therapeutic facial expressions.

The color of “yellow” represents delight and hope.“Yellow Project" is an exhibition of collection of Asian characters, and yellow also indicates the skin color of Asian. The brightness of yellow also gives people the sense of positive and happiness. Along with graphic design, image creation, sculpture, illustration, comings, and toys, professionals gathers together forming the humor strength of creation. More than 45 character design works are from prestigious artists in Hong Kong, China, Japan, Korea, and Indonesia, and so on. This event expects to bring the character designers’ constant efforts together, and to responses the topic of yellow – warmth and fun.

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N a t i o n a l i t y ／ A r t i st ／ T i t l e ： 1 _ TA I W A N ／ Po u t y W o r l d ／ F i g h t f o r y o u r right 2_ TAIWAN／ Noah's Crate Studio諾亞方箱工作室／新帝登雞 3_KOREA ／ Burning Monster／ We all live in a yellow submarine. 4_KOREA／ St i c k y M o n ste r L a b ／ M o n ste r Ye l l o w 5 _ TA I W A N ／ B a y ／ Ye l l o w f i fe l a b 6 _ TA I W A N ／ H a p p y C r o t c h ／快樂胯下 7 _ TA I W A N ／ J i n g D W a n g ／ S e l f Portrait 8_ HONG KONG／ OnePerSan／ Skateboardin' in the rain 9_ MAL AYSIA／ MICHAEL CHUAH／ The sur vivor 10_ TAIWAN／ Nicko Design S t u d i o ／ Y E L L O W Y E L L O W B E R Y L 1 1 _ TA I W A N ／ R O B I N TA N G A N T I C S ／ Y E L LO W A L I E N S 1 2 _ J A PA N ／ Te re s a C h i ba ／ Fo l k To y K a i j u ” TO R A H A R I G O N ” 1 3 _ J A PA N ／ D E V I L R O B OTS ／ K I I R O 1 4 _ J A PA N ／ TO U M A RT ／ Y E L LO W CO N T R O 1 5 _ J A PA N ／ H i k a r i B a m b i ／ S A K A N AT O R I 1 6 _ J A PA N ／ Z A R I G A N I W O R K S ／ L a z y D a y A n i m a l s 1 7 _ K O R E A ／ G R A F F L E X ／ C H I C K E N R U N 1 8 _ TA I W A N ／ A N O 塗鴉阿諾／黃鬼 1 9 _ K O R E A ／ ra cco o n fector y／ Little yellow nose starfi sh 20_MAL AYSIA／ Little Good Thing美好小事／人性系列之張牙舞爪 Under Skin

Take pictures for good

LOWPOSE Market

POUNCE Sudio _Leslie Wang _臺灣 Taiwan 創作靈感來自旅遊的經驗，紀錄各地的食物文化多樣性，以象徵食物紙袋的媒材，將味覺體驗延伸到視覺感官，圖像訴說屬於不同城市飲食故事。 OUNCE studio_Leslie Wang_Taiwan The inspiration of creation comes from traveling experiences. She notes down the diversity of food culture in every place. She uses the materials that symbolize the paper bag of food to extend the taste experience to visual perception. The image tells the food stories that belong to different cities.

MI TSUME _日本 J a pa n

3 La n d S t u di o _ 泰國 Th a i l a n d

作品融合漫畫風格的藝術，多彩飽和的顏色增添活力。曾參加美國動漫博覽會、在法國舉辦的日本插畫博覽會、韓國首爾插畫展等國際展覽。目前致力於原創漫畫。

泰國新銳插畫設計師，3Land是創作者的第三個世界，像作夢般創造著他所熱愛的夢幻世界，將喜愛的人物與建築畫在紙上，同時也能想像著自己身處其中。

Hiroyuki-Mitsume Takahashi_Japan Her works incorporate the comic style art. Colorful and saturated colors increase the vitality. She had participated in several international expositions, such as the ComicCon Expo in the US, Japanese Illustration Expo held in France, and Korea Seoul Illustration Expo. Now she is committed to original comic.

3Land Studio_Thailand He is an up-and-coming illustration designer from Thailand. 3Land is the creator’s third world. He creates the dreamy world he loves just like having a dream. He draws the characters and architectures he likes on the paper, and at the same time he can also imagine himself being in it.

「LOWPOSE Market」是結合角色品牌與跨界合作的實驗市集。LOWPOSE從角色設計作品出發，媒合在地品牌，在授權與商業應用延伸的概念下，成為角色設計與跨界應用的示範平台。來到「LOWPOSE Market」，可以親身感受角色與商業結合的獨特魅力，從咖啡、爆米花、冰淇淋；到妖怪桌遊、花卉藝術，好吃好逛好收藏，現場還能參加絹印手作體驗工作坊。離開前，別忘了到展區的拍照機前，與你最喜愛的角色，一起留下獨一無二的紀念合照喔！ “LOWPOSE Market” is an experimental market of character design and its crossover application. LOWPOSE begins the works from character design and then combines the local brand to extend the concept of licensing and commercial application where is a demo platform for this field. When visiting “LOWPOSE”, you will find out the unique charm of the combination of character and commerce. The applications include coffee, popcorn, ice cream, board games, flower art that is good for shopping, eating and collecting. Visitors can experience the silk-screen printing on their own. Before leaving, do not forget to go to the photo booth to take unique pictures with your favorite character.

1_咖啡：卡契芬 DUCKOO 2_爆米花：米樂 DUCKOO 3_花藝：花疫室 Akinori Oishi 4_冰淇淋：綠皮開心果 BOENUS

2017 CREATIVE & CULTURE DESIGN NEWSLETTER

春日臺北設計輕旅行

Fresh Taiwan

臺灣原創角色群像於 2017 臺灣文博會登場 Taiwan's Original Characters to be on Stage at 2017 Creative Expo Taiwan!

Light Design Tours in Taipei in Spring

選擇落腳在市中心的旅行，最大的需求無非是為了交通便利，並可隨時隨地挖掘城市中有趣新奇的巷弄景點。今年度與臺灣文博會合作之兩間旅宿「U Hotel Taipei台北有園飯店」與鄰近臺北 101的「Sparkle Hotel思泊客飯店」，皆位於地理位置極為理想的臺北市蛋黃區，只需步行即可至鄰近捷運站，不妨規劃一趟深度的城市小旅行，將文博會三個展區周遭好逛、好玩、好吃的設計風格店家一網打盡！ The greatest demand for tours in a downtown is convenient traffic and interesting and novel tourist attractions hidden in alleys. U Hotel Taipei and Sparkle Hotel which is adjacent to Taipei 101, two hotels that cooperate with Creative Expo Taiwan this year, are located in ideal administrative regions in Taipei City. They are within walking distance of nearby MRT stations. So why don&#39;t you plan an in-depth city tour to visit interesting, fun and delicious design stores around three exhibition sections of Creative Expo Taiwan?

U Hotel Taipei 台北有園飯店赫思西亞品牌創意有限公司 _皮寬

品川 _afu插畫日誌

由文化部領軍的「FRESH TAIWAN」，積極協助臺灣圖像創作品牌開拓國際市場，從去年開始，曾在上海、香港等國際展會上亮相。多元的臺灣原創角色群像，以豐富的故事背景和清新性格在展會間備受矚目，這些具備獨特性格與故事的虛擬人物，在在反映設計不僅是創作，賦予角色生命更是一種整體思考與加值。這群在國際廣受好評的角色，今年將會在臺灣文博會爭豔展區現身，讓民眾一覽這些療癒、暖心、有趣的臺灣角色圖像創作。

奧義品牌國際有限公司 _灣ㄟ麻吉

台北有園飯店以台灣人特有質樸和熱情的心來招待您，讓您體驗台灣的另種風情，從藝文時尚角度延伸的住房美學，讓精心設計的每一個細節一一展露、毫不隱藏，不斷演繹著「U Hotel就是 Ur hotel」的服務哲學，亦是那最真實、純粹的台式待客之道。對城市生活與旅居空間有著深刻洞見的台北有園，巧妙結合在地人文元素，打造出兼具質感與溫度的新型態藝文精品飯店，在客房的規劃上，精心挑選之房內設備，讓9坪至18坪不等的空間裡，盡是寵愛的雍容。此外，飯店為了歡迎來自世界各地的藝術家們來臺參與 2017臺灣文博會，悉心在房內準備滿是臺味的點心、臺灣特色茶和波蘭品牌 Apple paple蘋果酒，把飯店想傳遞的舒適旅居經驗與專業服務，體現於貼心細節中，也將慢活主義與都市藝術和設計的精神注入客房，讓每一位入住貴賓皆感受賓至如歸的體貼極致。 Come to experience the most friendly service and get pleasant with the meticulously room design in every room details, “U Hotel is exactly your hotel” which is our service philosophy. Rooms from 342 to 432 sq. ft., to welcome the artists from all around the worlds who join the Creative Expo Taiwan 2017, U Hotel makes a special prepare for the free minibar which full of Taiwanese Snacks, Taiwanese Tea, and Polish brand apple wine. We wish nothing but bring our guests to feel like home.

Fresh Taiwan記者會

“FRESH TAIWAN” led by Ministry of Culture actively assists Taiwan's image creation brands to expand their international markets. These brands have started appearing on the stage in international exhibitions held in Shanghai, Hong Kong and Europe since last year. Diverse Taiwan's original characters are the focus of attention in exhibitions with their rich stories and backgrounds and refreshing characteristics. These virtual characters with unique characteristics and stories show that design is not only creation, but also a kind of overall thinking and added value for giving these characters life. These reputed characters in the world will appear at Expo Dome of Creative Expo Taiwan this year to let everyone take a look at these healing, heartwarming and interesting Taiwan's characters.

地址：臺北市中山區南京東路三段 16號 NO.16,sec. 3,Nanjing E. Rd.,Zhongshan Dist.,Taipei City 104,Taiwan 電話：886-2-25161610 網址：www.uhotels.com.tw ※入住期間憑房卡每房可至 1樓 U Cafe兌換 1~2杯專業咖啡 Guest may have 1~2 cups of coffee per room during your stay by room key card at U Cafe at 1st floor.

12 位 LINE 原創市集明星現身 Talent 100 專區 Sparkle Hotel 思泊客飯店去年一度將 Talent 100專區擠得水洩不通的貼圖明星活動你是否還記憶猶新？今年 LINE原創市集再次攜手 12位台灣在地創作者，由這次官方推薦作者陣容們一睹貼圖平台多元化與豐富性，從可愛萌軟的「松尼奇尼」、「吃貨雞仔」、到復古搞怪的「黑桃 A喜」、「A RAY」，還有抓準用戶日常使用情境的「白爛小賀」，搭上網路流行語儼然已是寶寶代言人的「寶寶不說」，從 MSN時代至今依然長青不敗的「SANA殺哪」、可愛又獵奇的「貓貓蟲咖波」、汪星人跟喵星人的好夥伴「一神」與「蛋頭」都是本次陣容亮點，而且殿堂級明星「白爛貓」與「貓爪抓」兩位貓界王者居然要在此碰頭了！想要更進一步認識以上角色與他們背後的創作故事嗎？請前來爭艷館展區和這些神秘又可愛的貼圖創作者互動同樂吧！ Do you still remember the sticker star activity last year which caused the Talent 100 prefecture to be packed? This year, LINE Original Market again cooperates with 12 Taiwanese local creators. From the authors recommended by the officials this time we can see the multi-variation and richness of the platform of stickers, from cute and soft "Sunglin & Chini", "Chihuo Jizai" to ancient and wacky "A RAY". Besides, there is "Bailan He" who knows the daily situations of the users, "Bao-bao Don’t Tell" who catches the internet buzzwords has just like become the endorser of Bao-bao, "SANA" who is popular from the MSN era until now, cute and adventurous "Cabo", the good mates of Dogs and Cats , "Yi shen" and "Dan tou" are the highlights of the exhibition this year. What's more, the prominent stars "The Haughty Smelly Cat" and "Meow Zhua Zhua" two kings in the cats’ world are going to meet each other here! Do you want to know more about the characters mentioned above and the creation story of them? Please come and visit Expo Dome exhibition area and interact and have fun with these mysterious and cute sticker creators!

「思泊客」位於臺北捷運信義線「臺北 101/世貿站 3號出口」，「臺北 101大樓」及「臺北世貿展覽館」正前方，與流行先端的「信義購物商圈」隔著往來便利的信義路咫尺相望；信義快速道路、四通八達捷運網路及便利的市區公車，無論自行開車或搭乘大眾交通工具，皆能為您帶來無遠弗屆的交通便利性。「思泊客」以經典時尚設計為主流風格，45間精緻客房，旅館內設立精緻文創空間，透過不定期邀請國內外新秀藝術家作品展出，希望能讓旅館內部呈現多樣化活潑、生動的氛圍，並讓下榻的國內外賓客，從中體會到屬於臺灣原創生命力。同時，我們也期待以體貼入微的服務，讓往來賓客獲得細膩、獨特、感動的舒適感受。 The SPARKLE HOTEL is conveniently located within walking distance of some of Taipei's top attractions which in the heart of commercial area, and right in front of Taipei 101 tower and World Trade Center. To further enhance your stay at SPARKLE, we offer the most classic designed with 45 rooms, it features local and international ingredient from around the world, Above all, please be treated the journey in your fantastic way.

地址：臺北市信義區信義路五段16號 B1 B1F, No.16, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City 110, Taiwan 電話：886- 2-2758-8881 網址：www.sparklehotel.com.tw

各展區精選活動 Events Calendar 更多精彩活動與廠商自辦活動訊息，請參考臺灣文博會官網及 APP More information, please check CET official website (https://creativexpo.tw) or download CET app

松菸創意劇場 2017-04-19 ／ 15:30-17:30 台日國際素材論壇 JAPAN International Materials Forum TAIWAN

花博限定

AR相框超人氣

2017-04-20 ／ 10:00-12:00 世大運點點善商品上市發表會主辦：趣活文創股份有限公司

第五場【授權經濟】第六場【數位文創】

爭艷館舞台區 2017-4-19 ／ 10:30-11:30 李時珍本草綱目健康產業兩岸合作發布會主辦：李時珍醫藥集團有限公司 2017-4-20 ／ 14:00-15:00 原創角色大遊行

4/19 - 23

送好禮

〈人氣插畫角色 AR相框〉活動聚集亞洲超人氣原創插畫角色，在花博公園爭艷館授權展區等你來拍下你的專屬相框！

【活動辦法】下載 APP（marq+)，啟動 marq+，至 6個人氣插畫角色攤位掃描「攤位招牌」，即可獲取人氣插畫角色相框！集滿展區 6個人氣插畫角色相框，與其合照後分享上傳至個人臉書動態牆（需設定為公開），並 hashtag #臺灣文博會。【每日限量】領取驚喜好禮請至展區大會服務中心，將上傳合照頁面提供給現場工作人員審核，即可領取獎品。

2017-04-20 ／ 13:00-15:00 台灣精品大解析：設計大師與行銷大帥的深度對談講座主辦：台灣行銷科學學會

2017-4-20 ／ 15:30-16:00 Talk Show 主辦：星緣創藝有限公司

2017-04-20 ／ 15:30-17:30 Ayoi 阿優依原住民族文創巡禮講座主辦：原住民族委員會

2017-4-20 ／ 15:00-15:30 Talk Show 主辦：地亞高有限公司

2017-04-21 ／ 10:00-12:00 科技人文跨界策展：史欽泰先生，抒寫來時路——從書法展談起主辦：樂菓子文創股份有限公司 2017-04-21 ／ 15:30-17:30 Ayoi 阿優依原住民族文創巡禮講座主辦：原住民族委員會

2017-4-20 ／ 17:00-18:00 Mr. Giraffe Workshop 主辦：HK illustration 2017-4-20 ／ 16:00-17:00 玩食插畫工作室：旅遊餐桌創作分享主辦：玩食插畫工作室

2017-04-22 ／ 10:00-12:00 「純淬」——花蓮好生活分享會主辦：財團法人石材暨資源產業研究發展中心

2017-4-20 ／ 17:00-18:00 Mr. Giraffe Workshop 主辦：HK illustration

2017-04-22 ／ 13:00-15:00 DIY 手作課——「五感花式約會」花圈棉花燈球 DIY 手作課主辦：昂立有限公司

2017-4-21 ／ 10:30-11:30 MEMOBOOK 168 iHotel 插畫旅店簽約儀式主辦 : 網迅雲端股份有限公司

2017-04-22 ／ 15:30-17:30 Jason Tommy Illustration live artwork creation 練黑（文龍）現代書法主辦：壹樂品有限公司

2017-4-21 ／ 13:30-14:00 Talk Show 主辦：星緣創藝有限公司

2017-04-23 ／ 10:00-12:00 熊好，台灣時尚黑熊有話要說！熊好 - 藝術文化分享會主辦：利沙企業有限公司

2017-4-21 ／ 14:00-15:00 蕭言中小海豚（台灣吉祥、快樂 108）發布記者會主辦：世紀天下娛樂文創股份有限公司

2017-04-23 ／ 13:00-15:00 好玻 eyecandle 乾燥香氣植物蠟燭 workshop 主辦：紅琉璃有限公司

2017-4-21 ／ 15:00-16:00 是顆紅豆者主辦：吳盈盈

華山劇場草地

2017-4-21 ／ 16:00-16:30 Talk Show 主辦：BASHEER POP DESIGN GROUP COMPANY

巨石海島｜文博限定大型雕塑裝置 2017-04-19 ／ 10:00-10:15 李宗軒獨舞主辦：空場藝術聚落

2017-4-21 ／ 16:30-17:00 Talk Show 主辦：至臻管理有限公司

2017-04-20 ／ 20:00-20:06 巨石海島舞蹈家李宗軒 X 單簧管演奏家李璧任即興舞蹈、史特拉溫斯基《給單簧管獨奏的三首小品》

2017-4-21 ／ 17:30-18:00 Talk Show 主辦：地亞高有限公司

2017-04-21、04-22 ／ 18:30-18:50 巨石海島 Tai 身體劇場 Tjakudayi 我愛你怎麼說

2017-4-22 ／ 10:30-11:00 史都幫與 Q 蛋家族的奇幻旅程 When STUBON meets Q's Family 主辦：阿奇八八科技股份有限公司

華山小客廳

2017-4-22 ／ 11:00-11:30 猴子大王八奈奈見面會主辦：猴子大王股份有限公司

2017-04-19 ／ 13:00-15:00 守．百年金工：鍛敲技藝分享會主辦：瑞壽實業有限公司 2017-04-20 ／ 13:30-14:30 苗栗文創工藝講座主辦：苗栗縣政府文化觀光局 2017-04-20 ／ 15:30-17:30 守．百年金工：藝術銀壺新品發表會主辦：瑞壽實業有限公司

2017-4-22 ／ 14:00-15:00 《MEMOBOOK 日本插畫協會台灣插畫師協會亞洲插畫協會合作簽約儀式》主辦：台灣角色品牌授權協會 2017-4-22 ／ 15:00-16:00 Sticky Monster Lab 設計師來台簽名會主辦：集好發展有限公司

2017-04-21 ／ 13:00-15:00 從創作到創業：桃園文創品牌經營者聯合座談會主辦：桃園市政府文化局

2017-4-22 ／ 16:00-17:00 原創繪本音樂劇《Zu & Pi 如果你有頃刻風景》文博會首次放映主辦：BASHEER POP DESIGN GROUP COMPANY

2017-04-21 ／ 15:30-17:30 Robert Y 的顛覆性藝術與文創講座主辦：侵略未來藝術沙龍有限公司

2017-4-22 ／ 17:00-18:00 大抓周計畫法律吧第一集盛大放映會主辦：臺灣各種吧股份有限公司

2017-04-21 ／ 18:00-20:00 從創作到創業：桃園文創品牌經營者聯合座談會主辦：桃園市政府文化局

2017-4-23 ／ 10:30-11:30 視覺圖像語言之右腦有話說主辦：享畫有限公司

2017-04-22 ／ 13:00-15:00 自然生活 - 台灣茶文化展演主辦：糸島織物創作社

2017-4-23 ／ 13:00-13:30 台灣達☆回台灣主辦：台灣聲援會

2017-04-22 ／ 15:30-17:30 Robert Y 的顛覆性藝術與文創講座主辦：侵略未來藝術沙龍有限公司

2017-4-23 ／ 13:30-14:00 《易禧創意插畫學問大！》超人氣獵獎繪師 Roger 教你繪 ‧ 話 ‧ 畫主辦：易禧創意

2017-04-22 ／ 18:00-20:00 富山計畫說明會主辦：日本富山縣 2017-04-23 ／ 15:30-17:30 「原民染織」文化講座主辦：苗栗縣政府文化觀光局

華山 1914 文創園區 Legacy 2017-04-20 至 04-21 ／ 10:00-17:10 第一場【文創趨勢】第二場【創意設計】第三場【實驗場域】第四場【風格工藝】

2017-4-23 ／ 14:00-15:00 LINE 原創市集名人堂見面會主辦：台灣連線有限公司 2017-4-23 ／ 15:00-15:30 第二屆落櫻散華抄 Remake 公開活動主辦：神嵐遊戲 2017-4-23 ／ 15:30-16:00 2017 黃金聖蛋盃原創 LINE 貼圖設計大賽頒獎活動主辦：杰登整合行銷有限公司