5 minute read
Graduates
SURFING
Sandra Sanchís
A C E U G R A D U A T E I N V E T E R I N A R Y M E D I C I N E , A N D N O W A L E C T U R E R A N D R E S E A R C H E R AT T H E ROYA L V E T E R I N A RY C O L L EGE O F T H E U N IV E RS I T Y O F LO N D O N
CAREER
“I graduated in Veterinary Medicine at CEU UCH in 2008. Then I did a year’s general residency at the Universitat Autónoma in Barcelona and after that I went to London, to the Royal Veterinary College, to do a residency on anaesthesia and analgesia for a year. Afterwards, I did a three-year residency at the European College of Veterinary, again on anaesthesia and analgesia. When I finished, I wanted to explore the issue of chronic pain and so I start studying for a doctorate in London, researching neuropathic pain in dogs. I’m now working on becoming a diplomate in veterinary anaesthesia and analgesia at the Royal Veterinary College, where I’m also a lecturer.”
CHALLENGES
“It all started when I was a student at CEU UCH, because the Anaesthesia Service there is quite sophisticated. I started out in this world with the Anaesthesiology lectures given by Dr José Ignacio Redondo. I liked working on anaesthesia because it’s one of the specialties which involves many different issues. You have to monitor the state of the animal while it is under anaesthesia until it wakes, meaning that you have to have a very wide range of knowledge about internal medicine, diagnostic imagery, the surgical procedure the animal is undergoing, etc. And then one of the most important things about anaesthesia is controlling pain, diagnosing it, assessing it and treating it, and that is my main research area.”
V E R D I C T O N TIME AT CEU
“I had a wonderful time during my years at CEU. I learnt a lot and it really helped me to decide what I wanted to do with my life in the future. I met some great people who I’ve now got the chance to work with. Coming back now, I can see that the CEu Cardenal Herrera University has really moved forward a lot. There are new lecturers with a lot to contribute, there’s a real desire to push things to the next level, to contact people across the world and to reproduce the approaches of other universities. And it’s also been a real pleasure to talk to all my old lecturers again.”
David Rodríguez
A N A D V E R T I S I N G G R A D U A T E A N D N O W H E A D O F S T R A T E G I C P L A N N I N G A T C H E I L WORLDWIDE IN SPAIN.
CAREER
“I’ve worked as a creative in traditional and digital advertising agencies. That’s where I learnt to think in a different way, gaining a creative outlook that I still cultivate, and I worked with some people who were much sharper than me. They made me see that my mind is more analytical than intuitive. Afterwards, I started my own company, getting first-hand experience of the difficulties involved. During that stage of my career, I learnt how to understand the industries my clients are involved in, how to take care of the business an agency has, and how to place creativity within a broader context than just that of advertising. After these two experiences of working as a creative and as an entrepreneur, I discovered planning, the work I feel most comfortable doing. And that’s really what I can bring to the table. With my experience as a former creative and entrepreneur, I can really look at solving business problems through ideas, helping brands to make themselves relevant to people.”
CHALLENGES
“I’m approaching my new role with real enthusiasm and curiosity, viewing it as a challenge. I get a real buzz from being able to help Samsung and the rest of the companies I work with to be brands that form a real part of people’s lives, by making them feel more relevant. The challenge that I have is to be of real use to everyone: clients, creatives and accounts.
I’m really curious as to how we’re going to build a different kind of agency, one that doesn’t just make ads, but also, through our creativity, helps to resolve business problems, bringing together and analysing information and data from different sources: retail, campaigns, digital browsing, events, etc. I think that is the great challenge for planners today.”
V E R D I C T O N TIME AT CEU
“The University provided me with a range of opportunities, some of which I took advantage of and others which I lets slip through my fingers. But the ones I took advantage of included being able to do a placement in Buenos Aires and to participate in activities with real companies, at the Winner Decide event and advertising fairs, for example. But the best thing for me was the people there. The lecturers I had and the students I shared lectures with. The lecturers were the ones who really got me hooked on advertising. And, you know, it’s their doing that it really is an addiction now. And now I know it’s because they’re hooked on it too, just as I am now or even more. And then the other students I met during my time there inspired me too, because I wanted to be like them. Many of them are now major figures in the industry, having imbibed that can-do culture. That culture is something that CEU is really good at creating.”