Shaping the Future of Canadian Storytelling The Blueprint CFC Strategic Plan 2022-2024
About the CFC The CFC has always been a place for imagination, where creativity, knowledge, and opportunity thrive. We are a charitable cultural organization founded by award-winning, internationally acclaimed filmmaker Norman Jewison more than three decades ago. The CFC was established as a centre for advanced film studies, where storytellers could learn to master the medium of filmmaking and ultimately command a place on screens around the world.
What We’ve Accomplished Today, the CFC is a prestigious career accelerator and launchpad for Canada’s best – more than 1,800+ alumni and counting. We are home to a range of intensive programs in film, television, acting, music and digital/immersive media that empower, shape and advance opportunities for Canadian creators and entrepreneurs working in an ever-evolving screen industry.
What We’ve Accomplished
80+ 200+
active production companies established by CFC alum
digital media enterprises supported
175+ 78%
1900+ Alumni
alumni working in the industry
64%
of all domestic production involve CFC alumni
short films developed and produced
100+
television series developed
10,000+
episodes of hit TV written
9/10
6/10
9 out of top 10 Canadian TV series from 2021 involve CFC alumni 6 out of top 10 English-language Canadian features from 2021 involve CFC alumni
170+
features developed and released theatrically
25+
features produced through CFC features
Who We Will Be The CFC of tomorrow will welcome a broader range of creatives, extending beyond our existing residents and alumni. We will be the national hub for learning, engagement and creative impact. We will grow our program offerings to become an integral training ground for diverse talent. We will launch expansive public programs and develop new content, engaging audiences and talent from coast-to-coast-to-coast, and around the world.
The CFC Will Be...
Visible
Innovative Innovative in our approach to an evolving industry and to talent, content creation and business development training.
Visible on a national and international stage for our programs, alumni, talent, instructors, mentors and
We believe imagination fuels creativity and enterprise.
We uplift and propel a diversity of voices and ideas from our iconic campus to screens everywhere.
partners.
Crucial Crucial for anyone entering film, television, digital immersive media and gaming. We support the laddering of talent by connecting people with possibilities.
Relevant Relevant to the screen-based and creative industries. We spot Canada’s best storytellers.
Strategic Directions
1. Room to Dream • Diversify and increase revenue streams • Work strategically with all levels of government • Ensure presence and creative impact at the community, national and international levels • Expand stewardship efforts and stakeholder engagement • Stay technologically relevant, accurately collect data, increase automation and procedural efficiency • Increase online and social audiences
Strategic Directions
2. Our Changing World
Inclusion is at our core and the compass in everything that we do. We will listen, learn and take action. There is power in allyship and we are committed to change. • Remove all systemic barriers to access to CFC programs, initiatives and events
• Develop, launch and report on corporate-wide DEIA strategic plan
• Identify and pursue new screen-based industry partners (local, national and global) that speak to an evolving market
• Establish budget for DEIA training and initiatives
• Reform our Board of Directors in conjunction with Ontario Not-for-Profit Corporations Act (ONCA)
• Prioritize training and advancement opportunities for CFC staff • Launch bi-annual internal Organizational Effectiveness Survey • Align DEIA goals across the organization (staff, Board of Directors, alumni, new hires, guests and mentors)
Strategic Directions
3. Embrace the Future • Democratize creativity and all that it entails, including redefining our role as gatekeepers • Enhance (in-person and virtual) program offerings • Be globally connected and internationally competitive leverage technology to enhance engagement and content creation with all ages • Be bold in our choices and daring in our approach – pursue and curate the most audacious initiatives to captivate our industry
• Foster greater relationships with our alumni • Lead by example, with an inclusive and environmental mindset • Develop Green Strategy for our campus and productions • Explore a secondary, pop-up, more accessible home for future generations of storytellers
Help shape the future of storytelling maxine bailey Executive Director, CFC mbailey@cfccreates.com E.J. Alon Executive Lead, Creative Impact and Revenue ealon@cfccreates.com Canadian Film Centre 2489 Bayview Avenue Toronto, ON, M2L 1A8
cfccreates.com @cfccreates
Charity Registration Number: 10684-4251-RR0001