Daytona Times - February 7, 2013

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Center a resource for migrant workers See page 5

A ROUNDUP OF LOCAL SPORTS

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Daytona

U.S. POSTAGE PAID Permit #189 Daytona Beach, FL

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MARIAN WRIGHT EDELMAN: PreventingPRESORTED gun STANDARD deaths in U.S. requires more action Page 4

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East Central Florida’s Black Voice www.daytonatimes.com www.daytonatimes.com

FEBRUARY 7 - FEBRUARY 13, 2013

YEAR 38 NO. 6

Tourism expert tells how to attract Blacks

PEOPLE SPEAK

Marketing study shows generic branding of area won’t cut it BY JAMES HARPER DAYTONA TIMES harperjames59@yahoo.com

Volusia County’s advertising authorities should do more research to attract African-Americans tourists, says a marketing expert hired to analyze the effectiveness of tourism mar-

keting in the area. An independent analysis of the marketing done by local advertising authorities found their efforts mainly attracts Whites with a small number of Asians and African-Americans to the county’s hotels. The three advertising authorities – Halifax Area Advertising Authority, Southeast Volusia Advertising Authority and West Volusia Tourism Advertising Authority – were established by a Volusia County ordinance and Florida law to

Fenton said the purpose of the workshop will be to work with the county’s leaders to transform how they approach tourism in the future – “how you grow new markets and cultivate markets that don’t exist today.”

bring visitors to the area.

Workshop in March The Volusia County Council hosted a presentation of the countywide study on Jan. 28 at the Ocean Center. Dan Fenton of Strategic Advisory Group (SAG) out of Duluth, Ga., the firm the county selected in November 2011 to do the study, provided an overview of preliminary outcomes. A public workshop is planned March 8 at the

Dan Fenton

Joshua Wagner

Ocean Center to take all of the recommendations from the study and review them in a working session with the Volusia County Council.

150 people interviewed Fenton said strategically growing a market “grows job creation and increases spending by tourists.” He conducted interviews

BLACK

Rev. Carl Brinkley’s local legacy includes position as pastor, in Daytona Beach deputy, housing CEO

HISTORY BY JAMES HARPER DAYTONA TIMES harperjames59@yahoo.com

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any in Daytona Beach know the Rev. Carl Brinkley as the longtime executive director of the Daytona Beach Housing Authority. Brinkley was born in 1925 and grew up in NewEditor’s ark, N.J., note: During where he Black was one of History few Black Month, the students atDaytona tending the Times shares integratthe stories of ed Central some area Avenue Elresidents ementawho have ry and Jumade great nior High strides schools. locally and In 1942, nationally. shortly after Japan bombed Pearl Harbor, a 16-year-old Brinkley lied about his age and enlisted in the United States Marines. “I believed our enemy was Japan, and I was only another American that wanted to serve my country,” Brinkley said about why he enlisted. “Their (Whites) problems were my problems. My (White) friends were going,” added Brinkley about enlisting.

From Marines to ministry In 1948, he arrived in Daytona Beach at age 23 to help his ailing grandparents. After his arrival, he got his “call” to be a preacher. “It was 3 o’clock in the morning,” Brinkley said in an interview with

The Rev. Carl Brinkley poses with his wife, Emma, whom he married in 1987.

the Daytona Times. “The spirit said ‘Go preach my gospel.’” Brinkley’s grandparents were well off compared to most Blacks and many White residents in Daytona Beach. His grandmother, Liza Brinkley-Williams, according to Brinkley, was the only Black woman in town, other than her friend, Dr. Mary McLeod Bethune, founder of BethuneCookman University, who owned her own car.

Professional boxer Brinkley’s first wife was Willie Lee Gant, the owner of the Gypsy Tea Room, a popular

restaurant patronized by many well-to-do Black residents as well as celebrities like boxing great Joe Louis. She died during the marriage and Brinkley married Emma Jones in October 1987. Brinkley also has been a professional boxer. He said he was on the card for the last boxing exhibition featuring Louis that took place in Daytona Beach at Memorial Stadium. Brinkley would eventually become good friends with Albert Bethune, the grandson and adopted son of Dr. Mary McLeod Bethune. “She (Dr. Bethune) asked

me, ‘How would you like to be a deputy? I am tired of the harassment my girls are getting going downtown,’” Brinkley recalled.

with more than 150 people and received communications from many others. In an interview with the Daytona Times this week, Fenton said that if a plan is developed to attract African-Americans, “it can’t be done generically.’’ Fenton said the advertising authorities should research where the opportunities are and then create specific messages and content that would be of interest to groups such as AfriPlease see TOURISM, Page 2

Johnson ready to lead Dems in Volusia BY JAMES HARPER DAYTONA TIMES harperjames59@yahoo.com

About 80 Volusia County Democrats were present last week as Vonzelle Johnson conducted his first meeting as chairman. Johnson is the first Black to be elected to lead the county’s Democratic Party. He told the Daytona Times this week that several people him approached him about running for the position. “Each conversation entailed that organizational members were in search for a strong leader who could motivate the base. Ultimately, the decision was made because with each conversation and each second spent analyzing the current state of the local party, I understood my next assignment was to lead and pro- Vonzelle vide more struc- Johnson ture to our local party,” said Johnson, who also is a DeLand city commissioner.

Two Blacks in top positions

In 1952, Brinkley would become the first full-time Black deputy sheriff in Volusia County under Sheriff James Tucker. Brinkley said Tucker was not re-elected to a second fouryear term because he hired Brinkley and other Black deputies. Brinkley recalled an editorial in the local daily newspa-

Some of the priorities of Johnson’s administration include establishing a permanent headquarters, constructing an effective voter outreach strategy and database, constructing an effective donor strategy and database, and placing a higher value on committee work. Johnson said the fact that he and his vice chair Emma Brinkley are African-American speaks volumes about the area’s Democratic Party. “Organizational members voted in a leadership slate which they felt would most effectively advance the organization. Re-

Please see BRINKLEY, Page 2

Please see JOHNSON, Page 2

Pioneer Volusia deputy

City approves renaming Derbyshire athletic fields after Lucas BY JAMES HARPER DAYTONA TIMES harperjames59@yahoo.com

Harold Lucas

The Daytona Beach City Commission voted 5-2 Wednesday night to rename the athletic fields at Derbyshire Park & Sports Complex, the “Harold V. Lucas, Jr. Athletic Fields.’’ Mayor Derrick Henry and

Zone 5 City Commissioner Patrick Henry, who represents the area where Derbyshire Park is located, voted against the item. Commissioner Henry said before the vote that there is controversy surrounding the renaming. “I’ve gotten calls on both sides,” he said. The commissioner said residents who have contact-

ed him don’t want their park named after anyone or say it should be named after the late Mayor Yvonne Scarlett Golden, who was a Zone 5 commissioner before being elected mayor.

‘Sensitive issue’ Zone 6 Commissioner Paula Reed said her only concern

over the renaming of the athletic fields after Lucas is it might overshadow the Cultural and Educational Center, which is expected to open next month. Mayor Henry said many people spoke to him privately against the renaming. The mayor, who also has represented Zone 5 as a commissioner, called the item “a sen-

sitive issue.’ He also disagreed with Attorney Reginald Moore, who spoke on behalf of renaming the athletic fields after Lucas. Moore said he is glad the city was considering naming the fields after someone who is living and can enjoy it. “I am surprised there is any controversy at all. I am here to Please see LUCAS, Page 2


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