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PRESORTED STANDARD MAIL U.S. POSTAGE PAID DAYTONA BEACH, FL PERMIT #189
A look at historical and cultural contributions of Black women
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FEBRUARY 14 – FEBRUARY 20, 2014
VOLUME 22 NO. 7
FOLLOWING THE MONEY
According to a Florida Lottery study, there are only two types of people in Florida: Hispanic and non-Hispanic.
In this occasional series, the Florida Courier looks at hundreds of millions of advertising dollars spent by the Florida Lottery, Visit Florida, the Department of Citrus, and the Department of Agriculture. This week: Seven years of Florida Lottery studies ignore Black Floridians. BY DAPHNE TAYLOR FLORIDA COURIER
In 2006, the Florida Lottery was starting to feel old. It had been around since 1988. For almost 20 years, it had raised billions for education and given away billions in prize money. But the numbers of Lottery players, and the amounts of money they spent playing, seem to have flat-lined and were forecast to slip, and Lottery officials were worried. So in 2006, Lottery leadership decided to invest millions to find out who “the players” were, and to convince them to play more during the economic recession. That year, they signed up a Canadian market research firm, Ipsos Reid, to a four-year, $2.5 million contract to help them chart the course for the future of the Florida Lottery – a future that evidently did not take note of Black players. The key categories of Lottery players Ipsos Reid of identified in 2006: • Indifferent jackpot dabblers who like “jackpot” games such as Lotto, who are mostly middle-aged women, and who only play when jackpots are high;
• Upscale gamers who are mostly competitive, middle-aged men with higher incomes and education levels; • Thrill-seeking dreamers, mostly middle-income, middle-aged women who are active gamblers at Native American casinos, and who play the daily jackpot and scratch-off games. They are the backbone of the Florida Lottery, accounting for more than 50 percent of Lottery sales; • Conflicted players, men and women who have concerns about governmentsponsored gambling, but play anyway; • Concerned followers, middle-aged men and women with average educations and incomes who play jackpot games but who generally don’t gamble, and tend to play only to support worthy causes like education; • Prohibitionists, a group of older women accounting for 1 percent of Lottery spending. They are gambling opponents who are morally opposed to the Lottery and gambling generally.
Blacks do play It’s common knowledge that Black Flo-
FLORIDA COURIER / OUT AND ABOUT
Foxx down south
See LOTTERY, Page A2
Ten dollarsplus Obama raises minimum wage for federal contractors BY CHRISTI PARSONS TRIBUNE WASHINGTON BUREAU / MCT
KIM GIBSON / FLORIDA COURIER
Entertainer Jaime Foxx spent some time in South Florida, appearing at events sponsored by the Trayvon Martin Foundation and here on the beach with the Miami Heat’s DJ Irie at the WILDFOX Model Beach Volleyball event. Florida Courier photojournalist Kim Gibson was also there.
WASHINGTON – After promising for weeks to do so, President Obama on Wednesday signed an executive order raising the minimum wage for federal contractors – but only after wagging his finger at Congress for failing to “give America a raise” by hiking the overall minimum. Surrounded at the White House by people who work for an hourly wage, Obama delivered remarks aimed largely at members of Congress who have ignored his call to raise the federal minimum wage from $7.25 an hour to $10.10. “In the wealthiest nation on Earth, nobody who works full time should have to live in poverty – nobody, not here in America,” Obama told a crowd gathered at the White See OBAMA, Page A2
SNAPSHOTS
FAMU grad replaces Gates as Microsoft chair FROM WIRE REPORTS
Florida A&M University (FAMU) alumnus John W. Thompson has been appointed the independent chairman of computer software giant Microsoft Corp., replacing company founder Bill Gates. Thompson, a 1971 graduate of the School of Business and Industry (SBI), first joined Microsoft’s board of directors in February 2012, serving as a lead independent director, a role he will continue in tandem with the appointment. John W. “Florida A&M University celThompson ebrates this achievement with John as he continues to excel in the world of business,” said FAMU Interim President Larry Robinson. “This is an excellent
ALSO INSIDE
example of how the education our students receive at FAMU will propel them from the classroom to the boardroom and beyond.” Thompson was inducted into the FAMU SBI Hall of Fame in 2011.
Major school supporter “John’s selection as chairman of Microsoft, one of the world’s most accomplished software companies, is a testament to the preparation that students receive at FAMU,” said Shawnta Friday-Stroud, dean of SBI. “He has been a major supporter of SBI through both his time and resources. We are extremely proud.” In addition to chairman of the Microsoft board, Thompson is the chief executive officer of privately held Virtual Instruments. He is the former chairman and CEO of Symantec, where he served for 10 years. Previously, he
held a number of leadership positions at IBM, including sales, marketing, software development and general manager of IBM Americas. “One of my key contributions, I hope, will be to engage with shareholders and keep focus on how together we can bring great innovation to the marketplace and drive strong long-term shareholder value,” said Thompson in a video statement from Microsoft. Thompson received his bachelor’s degree in business administration from FAMU. He earned a master’s degree in management from the Sloan Fellows program of the MIT Sloan School of Management. Thompson was named chairman of the board and Satya Nadella was named chief executive officer, taking over for Steve Ballmer. According to Microsoft, Gates will assume a new role on the board as founder and technology advisor.
FLORIDA | A3
Record $2 million donation for Edward Waters College NATION | A6
Jobless rate at 12 percent for Black men FINANCE | B4
How to do taxes for free ENTERTAINMENT | B5
Meet Erica
COMMENTARY: CHARLES W. CHERRY II: RANDOM THOUGHTS OF A FREE BLACK MIND | A4 COMMENTARY: VALERIE JARRETT: CARTER G. WOODSON A CHAMPiON OF BLACK HISTORY | A5
Chew to lead ‘Dancing With the Stars’ orchestra