Florida Courier - September 27, 2013

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SEPTEMBER 27 - OCTOBER 3, 2013

VOLUME 21 NO. 39

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$1,000,000,000,000 Black America now spends more than $1 trillion a year on goods and services. Black media owners have to fight for their piece of the advertising pie. Cloves Campbell, chairman of the television (with special emphasis on NNPA and publisher of the Arizona cable); and 15 percent higher on moInformant newspaper, released the bile phone advertising. WASHINGTON – Although annu- findings. ‘Compelling read’ al Black spending is projected to rise from its current $1 trillion to $1.3 tril- Small percentage “The consumer insights this year “Advertising expenditures geared are some of the most varied yet,” said lion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly specifically toward Black audiences Pearson-McNeil. “From store brand budget to media aimed at Black au- reflected only three percent of adver- loyalty, to top watched television netdiences, a new Nielsen report has tising dollars spent,” the report stated. works, which mobile apps are most “Advertisers spent $75 billion on tele- popular, a deep dive into how Blacks found. The study, “Resilient, Receptive vision, radio, internet, and magazine spend their digital time, and how and Relevant: The African-American ads in 2012, with only $2.24 billion companies can reach 10 million Black Consumer 2013 Report,” was released of that spent with media focused on consumers by developing a Southern at a news conference last week at the Black audiences.” regional strategy – this year’s report is The report said if consumption pat- really a compelling read for both adCongressional Black Caucus Legislaterns dictated a company’s advertistive Weekend by Nielsen and the Navertisers and marketers.” tional Newspaper Publishers Associa- ing budget, then spending with the CHARLES BERTRAM/LEXINGTON HERALD-LEADER/MCT A 2011 study by Burrell CommuBlack media should be 44 percent tion (NNPA). nications showed that 81 percent of Brittany Fulz of Lexington, Ky. is loaded down as she Cheryl Pearson-McNeil, senior higher on education and career webBlacks believe that products adver- shops at Toys “R” Us/Babies “R” Us on Black Friday sites; 38 percent higher on streamvice-president, public affairs and govSee SPENDING, Page A2 2012. ernment relations for Nielsen, and ing websites; 37 percent higher on

BY GEORGE E. CURRY NNPA EDITOR-IN-CHIEF

‘CUPCAKE SATURDAY’ / COLLEGE FOOTBALL

Black colleges take beatdowns

In the dark Deacon’s death is still a mystery BY THE FLORIDA COURIER STAFF

A host of Ohio State University Buckeye defenders tackled Florida A&M running back Omari Albert in Columbus, Ohio, on Sept. 21. That weekend, the Buckeyes blanked the Rattlers, 76-0; Florida State rolled over BethuneCookman, 54-6; the University of Miami beat Savannah State, 77-7. See related commentary on page 2.

FORT LAUDERDALE – It’s been a week of agony for the family of the late Clayton Bailey. Members of his large family are heading to South Florida from Jamaica and from around America as they prepare to say a last goodbye this weekend at the small South Florida church that he loved and supported. His six-year-old daughter Trinity, who started first grade this year, keeps trying to text messages to her father. He doesn’t respond. When told that her father had “gone to heaven,” she asks, “Why did he leave me here?”

Range of emotions His wife Patdrica, his sister Donna, his immediate and extended family, and many in his small church congregation are sleepwalking in a daze of confusion, shock and grief. In some, grief may be slowly becoming anger. And as of right now, no one can provide any answers as to how and why an experienced, hardworking pipelayer who was adamant about work safety, and “kept his head on a swivel,” was killed in broad daylight on a sunny South Florida day. Bailey was allegedly crushed by construction materials as he worked on an infrastructure project in a south MiamiDade County neighborhood. His family heard about his death “through the grapevine” more than eight hours later.

Investigations pending ADAM CAIRNS/COLUMBUS DISPATCH/MCT

Clayton Bailey was 38 when he was killed last week. Bailey was employed by Ric-Man Construction Florida, Inc., See BAILEY, Page A2

SNAPSHOTS FLORIDA | A3

Brise, Graham reappointed to Public Service Commission

planned to replace the math, reading and writing sections of the FCAT – currently given to nearly 2 million students – TALLAHASSEE – Florida re- with new multistate exams. treated Monday from a new multistate testing system that Tests new standards was to replace the state’s comThe PARCC exams are deprehensive assessment test, signed to test student mastery known as FCAT, a move that of Common Core standards, could appease conservatives which are benchmarks for what opposed to Common Core ac- they should learn in language ademic standards on which the arts and math classes. Florinew tests were to be based. da is among the 45 states that In an executive order, Gov. have adopted the new stanRick Scott directed state edu- dards, and its public schools cators to end Florida’s role as are now phasing them in. the “fiscal agent,” or money In issuing his executive ormanager, for the Partnership FLORIDA COURIER FILES der and sending related letfor Assessment of Readiness ters to state and federal educa- Former Gov. Jeb Bush, at left, and current Gov. Rick Scott for College and Careers. tion leaders, Scott waded into don’t see eye-to-eye on Florida’s new academic standards Florida has been a leader See TEST, Page A2 for public schools. in the PARCC group and had

BY LESLIE POSTAL AND KATHLEEN HAUGHNEY ORLANDO SENTINEL / MCT

NATION | A6

African-Americans Another call to be accepted in for end to gun violence in streets Alabama sororities FOOD | B4

Cool cooking with red-hot FINEST | B5 tomatoes Meet Davon

ALSO INSIDE

Scott bows to Tea Party on FCAT replacement

COMMENTARY: CHARLES W. CHERRY II: RANDOM THOUGHTS OF A FREE BLACK MIND | A4 COMMENTARY: LT. COL. TIMOTHY WASHINGTON: MILITARY LED WAY TO ENDING SEGREGATION | A5


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