Florida Courier - September 28, 2012

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Nielsen report: Black consumers still vital, still growing B4, B5

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SEPTEMBER 28 - OCTOBER 4, 2012

VOLUME 20 NO. 39

IMPROVING – BUT STILL BAD COMPILED FROM WIRE AND STAFF REPORTS

Florida ranks near the bottom of 50 states graduating Black boys from high school. Pinellas County (St. Petersburg) is identified again as one of the worst large school systems in America with regard to educating Black boys.

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SCHOTT FOUNDATION FOR PUBLIC EDUCATION

The latest Schott Foundation report – the title is taken from Dr. Martin Luther King, Jr.’s ‘I Have a Dream speech’ – says that the racial academic achievement gap between Black and White male students will take 50 years to close if it improves at the current rate.

Black media underutilized Study: companies ignore Black consumer power BY GEORGE E. CURRY NNPA EDITOR-IN-CHIEF

new report from the Schott Foundation for Public Education finds that only 52 percent of Black male and 58 percent of Latino male ninth-graders graduate from high school four years later while 78 percent of White, non-Latino male ninth-graders graduate four years later. The report suggests that without policies that create opportunity for all students, strengthens supports for the teaching profession and strikes the right balance between support-based reforms and standards-driven reforms, the U.S. will become increasingly unequal and less competitive in the global economy.

Some improvement According to “The Urgency of Now: The Schott 50 State Report on Public Education and Black Males,” the national graduation rate for Black males has increased by 10 percentage points since 2001-02, with 2010-11 being the first year that more than half of the nation’s ninth-grade Black males graduated with a regular diploma four years later. Yet, this progress has closed

the graduation gap between Black male and White, nonLatino males by only three percentage points. At this rate, it would take nearly 50 years for Black males to achieve the same high school graduation rates as their White male counterparts.

Bottom three Among the states with the largest Black enrollments, North Carolina (58 percent),

Maryland (57 percent), and California (56 percent) have the highest graduation rates for Black males while New York (37 percent), Illinois (47 percent) and Florida (47 percent) have the lowest. Arizona (84 percent) and Minnesota (65 percent) were the only states within the top 10 ranked states, in graduation rates, with over 10,000 Black males enrolled. Which large school systems most successfully graduated Black males on time? Montgomery County, Md. and Newark, N.J. – both at 74 percent. These two systems served as the benchmark for graduation rates of Black male students for states enrolling more than 10,000 Black students.

Far short The Black male graduation See REPORT, Page A2

CAMPAIGN 2012 / REP. PAUL RYAN

Less than 800 hours till voting starts

Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43 million African-Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National Newspaper Publishers Association (NNPA). “Still the largest racial minority group in America, with a projected buying power of $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption,” the study found. The findings were released last week at the Congressional Black Caucus Foundation Legislative Conference in Washington, D.C.

Sharing info “Our collaboration with the NNPA has been successful,” said Susan Whiting, vice chair of Nielsen, a premier global information and measurement company. “NNPA’s insertion of the report into its 200 publications allows Nielsen access to millions of African-American consumers, and allows us to share vital information that will help increase the awareness of Blacks’ consumer power.” And according to the report, that power is considerable. “Since 2000, the total U.S. population only increased by 11.3 percent, while the Black population increased by 17.9 percent, a rate that is 1.6 times the greater overall growth,” the Nielsen study said. The report noted that the U.S. Black population is larger than 163 of the 195 countries in the world,

JOE BURBANK/ORLANDO SENTINEL/MCT

Republican vice president candidate Paul Ryan delivered remarks during a rally at the University of Central Florida in Orlando last week. He’s the latest of the presidential campaign’s candidates and surrogates to crisscross Florida for votes during the race’s home stretch.

See MEDIA, Page A2

SNAPSHOTS FLORIDA | A3

POLITICS | B1

Report scrutinizes FAMU College of Law Displaced Haitians get extension to stay in US FINEST | B3

Meet Marissa

ALSO INSIDE

A glance at Obama’s promises

Early voting battle appears over BY BRANDON LARRABEE THE NEWS SERVICE OF FLORIDA

The war over early voting in Florida ahead of November’s presidential election appeared to wind down Monday, with a federal court refusing to block a portion of the state’s controversial 2011 elections law. In a ruling Monday, U.S. District Judge Timothy Corrigan denied a request from Democratic Congresswoman Corrine Brown and other Black voters to issue an injunction to keep the state from reducing the number of early-voting days ahead of the Nov. 6 elections – when Florida could

play pivotal roles in deciding which party wins the White House, the U.S. Senate and the U.S. House.

Hours vs. days The voters had argued that the changes, which would reduce the number of early-voting days from Corrine at least 12 to no more than Brown eight, would disproportionately affect minority voters, who are more likely to take advantage of early voting than White voters.

The state had countered that elections officials were allowed to offer more hours on each of those days, and that the changes applied equally to all voters. Corrigan relied heavily on evidence that many counties would offer as many as 12 hours a day in early voting and would require some Sunday voting, a potential opening for the “souls to the polls” get-outthe-vote efforts of some Black churches. “Because Florida’s Early Voting Statute allows early voting during non-working hours, as well as voting during the weekend, including one Sunday, voting times which are important to African-American voters, as well as to (get out the vote) efforts, the Court cannot find that the 2011 Early Voting StatSee VOTING, Page A2

COMMENTARY: GEORGE E. CURRY: COMPANIES CONTINUE TO INSULT BLACK CONSUMERS | A2 COMMENTARY: CHARLES W. CHERRY II: RANDOM THOUGHTS OF A FREE BLACK MIND | A4


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