SHOUT H1 2016 - English

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published by the Communications and Multimedia Consumer Forum of Malaysia www.cfm.my KDN PP 17752/11/2013 (033132)

THE EMPIRE OF “TERLAJAK LARIS” AIMAN SALIM

My Fans Are My Strength

Data Or Free Calls?

DATO’ ALIFF SYUKRI KAMARZAMAN

10 Entrepreneurs

Who Conquered Online Business In Malaysia

consumer.forum.malaysia

H1 2016

CFM_Malaysia

SHOUT! H1 2016

Editor’s Notes

Online Business’ Big Prospects

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ccording to a study by international societies, Alliance for Affordable Internet (A4AI), Malaysia was in the fourth rank in the Internet Affordable 2015’s index, which is before Thailand (ranked 13th), Vietnam (22nd), China (23rd), Pakistan (25th), Indonesia (27th), Philippines (29th) and India in the (30th).

Malaysia is also recognized as a global leader in the usage of instant messaging (IM), where 77 percent of Malaysians use it every day, followed by Singapore (76 percent) and Thailand (74 percent).

Communications and Multimedia Minister, Datuk Seri Dr. Salleh Said Keruak, through his blog, sskeruak. blogspot.my said that, there are over 21 million people in this country who uses a smartphone. It is driven by the competition in the market leading to a bid by the company that ultimately makes internet Telco is affordable.

These developments certainly provide a clear picture that Malaysians are internet savvy and attached to the information and communication technology (ICT). The proof was where in October 2015, Google Barometer Study found that, Malaysians topped (91 percent) as a “multi-tasker” in the world, by using a cell phone while doing other things, such as watching television and doing homework. The study even claimed that 58 percent of Malaysians prefer to do research on items sold online. From these, 30 percent of them decided to make online purchase.

Smartphone is also often used to surf social media (87 percent) and search engines (79 percent).

The study and the percentage specified not only provide a clear indication to the change of the culture between Malaysians communication, but also in the context of spending, it appears they are increasingly exposed to products which are sold online. This

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until they have millions of followers on their social media, managed to build their distinctive brand and create something extraordinary. These young entrepreneurs are the ones who make history and are able to inspire many young people to venture into business which actually already shown to have extraordinary prospects.

is for sure a “gold” news for the online entrepreneurs in Malaysia. Therefore, various type of online businesses begin to grow, and we have young entrepreneurs who becoming a millionaire which only had conducted their business in a short period. SHOUT First Half (H1) 2016 will come close to the famous online young entrepreneurs in the country. Their names were uttered by all the Malaysians

Welcome to the world of online business!

Megat Ishak Maamunor Rashid - Editor

CONTENTS 3 — ICON The Empire Of “Terlajak Laris” Dato’ Aliff Syukri Kamarzaman 5 — ICON 10 Entrepreneur s Who Conque red 9 — #Instafamous My Fans Are My Strength – Aim an

Online Business In Malaysia

Salim

11 — INSPIRING MALAYSIAN Wor ld Pioneers Of The New Mill 12 — HOW TO MAKE COMPLA

ennium – Amir Muhammad

INT TO CFM?

13 — INSPIRING MALAYSIAN An Extraordinary Transfor mat ion Agent – Sujana Mohd Reja

b 14 — INSPIRING MALAYSIAN An Extraordinary Transfor mat ion Agent – Dr. Ruzaimi Mat Ran

15 — YOUR CHOICE Data or Free Calls?

16 — DID YOU KNOW Tips For Choosing The Packag e

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SHOUT! H1 2016

The Empire Of “Terlajak Laris” Dato’ Aliff Syukri Kamarzaman

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t the early age of every youngsters who is still looking for the purpose of life, having fun and working hard for money, Dato’ Aliff Syukri Kamarzaman had already far ahead. In the heart of this 29 years old young man from Kuala Lipis, Pahang, there is determination, commitment, courage that transcends everything else and aim to hold an extraordinary success in business.

To go through the story of this D’Herbs Holding (M) Sdn. Bhd.’s Managing Director is like listening to a “storytelling” about a story of a 5 to 12 years old kid that have been scorned and ignored by children at his age because he was dense, as he was in the “kelas pemulihan” starting from standard one to standard six.

This sad story of Dato’ Aliff ’s continued until he was in Form 1 to form 5 as he failed his Sijil Pelajaran Malaysia

(SPM). During that time, everyone assumes that there is no hope for him to success in life. However, for this young man, he knows that it is not the ending for his future. Because of his deep interest in doing business, he keeps his reverie to do business. With RM450.00 as a capital, he opens up a cosmetic stall at a morning market in Seksyen 13, Kelana Jaya and Sri Andalas on every weekends.

Unexpectedly, his business was accepted by everyone. His talkative character successfully attract his customer. His interest in the cosmetic world have brought him to widen up his business and he tried to apply for a loan from the bank, but rejected. As he get help from his friends who convinced the bank officer, he successfully get the capital of RM100,000. With that money, it changed Dato’ Aliff Syukri’s life. S

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SHOUT! ICON H1 2016

SHOUT editorial group meeting with the winner of the 2016 Entrepreneur Award icon at Wisma D’Herbs in Kota Damansara intended to reveal the secret of his success. Check out the exclusive interview with the entrepreneurs, millionaires and celebrities of “Terlajak Laris”!

The strength of Dato’s empire does not depend on your product but on your personality itself?

True. People know me as a guy with small voice, loud, talkative, and a good actor as I am able to attract people’s attention. But that is okay. However, people have to understand that I am an entrepreneur and a spokesman also a model to my own product. I spent at least 2 million per month for advertisement to appear on the TV, radio, newspaper and also magazine. I did not do it for fun but for business. Just imagine that to appear on television for a duration of 2 minutes, I have to pay RM60,000. I have to ensure that people trust my products. When people recognizes me, they will try these D’Herbs products. My personality is my product and if I have 1.2 million followers on Facebook and Instagram, my products will become closer to consumers and customers. I had go through many “doors”, vicissitudes and tears to build up D’Herbs empire, so I want to make sure that D’Herbs will be growing as champions of all cosmetics in Malaysia and Asia.

Online entrepreneur is increasing. What do you think?

Seven years ago, when I first started my business influences, there were not many competition. But, approximately 3 years ago, there were many other brands such as Bella Ammara, Vivy Yusof and Nealofar Hijab.

In a blink of an eye, these young entrepreneurs became a millionaire. Their success have become the starting point of every online entrepreneurs to make their own business.

This is a good thing for our own country.

Do you trust this online business?

Yes. Of course. The marketing online business influence is at the second stage after marketing on TV. Shopping habits of Malaysians have turned to online shopping.

Today, variety of online business are emerging. A wise entrepreneur should follow the current trend, therefore since three years ago, D’Herbs also venture online sales and the results are quite remarkable.

Where does the strength of this online business?

Of course to the response, layout, product display, signs, and interaction with customers. Online business runs 24 hours non-stop. Then, of course, customers expect a fast response to any questions. Frankly, I have a group that manage my Facebook and Instagram. They need to update the types of products, programs and activities not only involves D’Herbs products but also involving me. This group is a strong backbone for my online marketing.

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What do you think of D’Herbs in 10 years time?

D’Herbs aimed to become a famous brand of cosmetics not only in Malaysia, but throughout the world. Today, I have 45 cosmetics branches and 30,000 agents throughout Malaysia.

The building in Kota Damansara, I bought for RM30 million.

I also have building in Thailand, Cambodia, and Indonesia.

D’Herbs products had already making inroads into Singapore, Brunei, Thailand and Indonesia. I also have two spa (Selangor and Negeri Sembilan), which is Aliff syukri Properties Sdn. Bhd. which has over 200 properties nationwide, and the factory itself known as Aliff Herbs Manufacturing Sdn Bhd. I do believe that nothing is impossible. Once upon a time, I wanted my product to be a “local hero” in Malaysia, but today I want the Asian Countries to be impress with my product.

Dato’ is famous with gimmick and many people want to follow your steps. Do you have any comment?

In business, there are several phases. I do gimmicks when I was 23 years old and I considered it appropriate to my age although it is annoying. I am not doing it for the glamorous but to generate income. Glamorous but without money, you have nothing. I love to work faster but ensure it is a success.

At the beginning of my appearance in TV, too many people have denounced me as if there were 1,000 “soldiers” who want to discredit me. Thus I have to make sure I was on the top to ensure that I will not fall down because of the critics. I believe if I want to taste the honey, I have to be prepared to be stung by bees.

Three words to describe Dato’?

“Orang kampung”, fussy and stingy. I never forget my roots as a village kid. I have to be fussy to ensure the safety of my products. I only bought branded items and took business class for flight after I have RM30 million in my savings.

How long does it take for you to surf the Internet everyday?

Every five minutes, I will reach my Facebook and Instragram through my phone.

Dato have 1.2 millions followers in Instagram, how far do you trust them?

My success today is because that they trust me and the product that I have produced. Therefore, I also put a full trust in them. Without them, I would not be here. Malaysian and I were lucky as the government allow us to access the Internet without any restrictions. We are free to do business on Facebook and Instagram. So, Malaysians, let’s take this golden opportunity!

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SHOUT! H1 2016

10 Entrepreneurs

WHO CONQUERED ONLINE BUSINESS IN MALAYSIA Not everyone knows how they started, how they build up their names, trust, and their glory. What’s important is that they put their faith and trust to the online business. As for them, this type of business can help to change their future for a better life and hence, creating a big and new business empire. They use their wisdom in dealing with the business based on the power of communication technology and multimedia. With that power, their names and brands have been spread throughout the web. They have been trusted and recognized on their greatness as they already have a very big number of followers. Hence, SHOUT! calls them as the king and queen of the e-commerce. Let us know these 10 online entrepreneurs who have already succeeded in Malaysia. Although their preference of business is different, but their medium of business is still the same.

VIVY YUSOF

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verything started when this pretty lady passionate into fashion and willingly to share her information in her blog, ProudDuck.com. During at that time, her age was only 20 years old.

Being far from home as she wanted to further her studies in London, this young girl known as Vivy tried to seek for any opportunities. Through her blog, Vivy started to collect followers. Due to the change of lifestyle and time limitation, people nowadays prefer to do the online payment. Then, in 2010, Vivy and her husband, Fadzarudin Anuar establish FashionValet that become the online destination for Asian fashion brand that sells clothes, shoes and accessories that aims to bring the latest fashion trends to the customer’s door.

FashionValet exhibit over 500 Southeast Asia brands, where half of it are from well-known Malaysian designer and 180 brands are from Indonesia. Although it was established in Malaysia, 40 percent from the online business were from the foreigners. Furthermore, e-commerce fashion portal has succeeded in generating Series B funding worth millions of dollars from Start Today Co Ltd which is the owner and operator of supermarkets of Japan’s largest online fashion, ZOZOTOWN. This investment has been gained after a year of FashionValet’s glory in gaining the investment of Series A that was headed by Elixir Capital in Silicon Valley, United States. Of course, with their experience in building the ZOZOTOWN until success had made the e-commerce portal fashion as the main fashion in Japan, is very valuable to FashionValet.

NADHIR ASHAFIQ ZAINAL ABIDIN & GOH CHEE HAU

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heLorry.com is a web that enable you to book and rent a lorry in an easier way. Two founder of this, are the two young man, Nadhir Ashafiq Zainal Abidin and Goh Chee Hau. The idea of TheLorry.com started when Nadhir was working in the ABDA Group and lead the logistic and delivery department.

Looking at the potential that he have in the logistic industry, Nadhir make an experiment by making advertisement about it. Amazingly, he received a lot of call. The advertisement successfully open up everyone’s eyes. At first, Nadhir build TheLorry.com prototype’s version

by using the Blogspot and Jotform before he moved to the web. To overcome this problem, TheLorry. com should take measures to reduce the various processes and provide only three questions that must be answered by the user. The advantages of TheLorry.com is that they will only take the profit by 10 percent from the renting value, the item is successfully sent to the destination, fastest value fast quote process which was only 30 seconds. Up until today, five logistic companies have work together with TheLorry, which are the Hanass Transport Services, Aspara Logistics, CASS Transport Movers, Zuridan Distribution and Barakah Enterprise.

ERIC CHENG & TEOH JIUN EE

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arsome.my has been founded by two friends, namely Eric Teoh Cheng and Jiun Ee. Carsome.my is the first automotive website in Malaysia that provides the most intelligent car sales, fast, transparent, giving you a fair trade-in price based on the actual car conditions. Carsome.my also provide an opportunity to bargain and car buying experience with a custom and easiest way for the new car buyers do some research, compare the cars, and get a quote. Now as automotive portal based in Malaysia, Carsome. my will grow and on its mission to become the number one channel for buying and selling cars. So far, Carsome.my attracts an average of 200,000 active users each month and aims to have 1 million active users per month across the region.

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SHOUT! H1 2016

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ENGKU ISA AL-HUSAM

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ach of us surely feels scrumptious whenever heard about the sambal tempoyak ikan masin, pekasam ikan lampam, or the original cencaluk Melaka.

Isn’t it true? Yes, just admit that all those are not easy to get. Just imagine whether it is worth it or not to go all the way to Temerloh just to get the tempoyak ikan masin or drive all the way to Malacca to get a bottle of cencaluk?

As the time is very limited, we surely wanted to find the easiest alternative to fill our cravings. Yes, Foodmarket.com. my surely will be the solution to the problem, and you can get all the famous, ethnic and local traditional’s food as this company owned by a very young men have assemble more than 200 products

Foodmarket has become a new lifestyle and online Shopping spree experience to the Malaysians. Don’t be surprise if you may find local petai and at the same time UK brands with us!

– Engku Isa Al-Husam. which consists of all type of sauces and other local brands. Foodmarket. com.my has just shift the age of two years when Engku Husam began its business operations in 2014. Not only the local product, Foodmarket.com.my has step up to another level when they started to sell more than 200 imported products. The success of this young man began in 2011 when he was in his company, Husam Waksa Company Sdn. Bhd. decided to devote market in Saudi Arabia and managed to export

more than 500 kinds of food products to Saudi Arabia. The company also has an account in the major supermarkets in the country and holds the distribution rights for several major brands in Malaysia such as Yeo’s, Adabi, F&N, Faiza and more.

Today, Foodmarket.com.my become an interesting and a viable e-commerce.

Foodmarket.com.my does not only promotes delivery services to all places in Malaysia, but also to all ASEAN and other country such as Brunei, London, Arab Saudi, Jerman and many more.

KHALIF SAMSUDIN & BELLE AL-YAHYA I began by studying its ‘principles of formation of money in the world’ when I was working as a chemist in the laboratory of aerogel in Nilai. As a Chemist - Google, books, blogs and YouTube is my good friend. In one year, I studied economics and the world’s money, I realized that we were all been cheated. I realized 99% of people in this world been deceived by the cunning tricks of money. I feel terrified. I resigned as a chemist because I think the longer I work as a salaried employee, I would fall into poverty.

- Khalif Samsudin also known as Carl.

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fter married with Belle Al-Yahya on 2012, Carl decided to do business online with RM1000 as a capital which he lend from his mother. This couple make 9 pairs of colourful telekung. On the 1st July 2013, the first Bella Ammara boutique was operated in Setapak, followed by in Shah Alam on the 29th August 2015, Bangi (28 March 2015), Sungai Petani (30th May 2015) and the fifth is in Johor Bahru (28th August 2015). From there, this couple started to design the Bella Ammara’s design which was from the combination of

the France’s translation and persian which means, “woman with strong faith widely known. After 5 years, Bella Ammara : 1. The production will be 10 times more than last year.

2. Successfully created another brand Pudore and Osra 3. Succesfully owned a photography studio.

4. Opened another Bella Ammara in Shah Alam.

5. Did not make any bank loan and does not owned any credit card.

ANTHONY TAN & HOOI LING TAN

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his two young entrepreneurs, Anthony Tan and Hooi Ling Tan are renowned as the finalist for the Harvard Business School’s 2011 Business Plan’s competition. During that time, this two young entrepreneurs 6

from Malaysia took the inspiration from the effort of solving the lack of efficiency in the public service system. Thus, they implement the Grab Application by offering the choice of transportation which is taxi, personal car or motorcycle.

On the 2012, GrabTaxi Application will be started and within a short time, the application has reached 11000 downloads and providing safety, speed and certainty to passengers. Now, within the duration of

4 years, GrabTaxi have been operational in Singapore, Malaysia, Thailand, Philippines, Vietnam and Indonesia. Since it was established on 2012, thousand of drivers have been using the GrabTaxi application. With more than 6.1 million downloads and 11 booking per second, GrabTaxi has been looking forward in Asia. GrabTaxi has grown with more than 110,000 drivers in the bottom of the entire Southeast Asia.

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M. KANASHAN & ARVIND PATMARAJAH

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ave you thought of your favorite food delivered at your doorstep?

Or obtain a license, renew a license or pay a fine without having to wait at the counter? With NeonRunner, all affairs become easy! Founded in September 2014, NeonRunner (www.neonrunner. com) appear after M. Kanasha realizes how life in the city can be balanced without affecting work and family commitments. Therefore, he and his best friend, Arvind Patmarajah, decided to create a business that gives people more time. Since its inception, NeonRunner has grown and now has about 150 people “runners” to accommodate about 500 ships on a normal day and that number had reached 1000 ships every day.

Everything is made in a simple way, namely via online.

RAJA JESRINA ARSHAD

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t all begins when Raja Jesrina Arshad builds a long web to lead a healthy lifestyle that is sustainable.

This woman believes that “we are what we eat”. In early 2015, Raja Jesrina came across a group of bloggers who make healthy food recipes gluten, dairy, egg and wheat free. By doing research and preparing food such as burgers, pizza, cheesecake and brownies, the use of natural materials and healthy materials, Raja Jesrina believes she can help people to live a healthier life. So, she decided to build www. Purelyb.com.

SHOUT! H1 2016

NUR IZZATI KHAIRUDIN & NUR ATIQAH KHAIRUDIN

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andling a hot air balloon activities are not the only activities that close to the hearts of these two women because there is still lies the legacy of their family business.

More encouraging, the two siblings, Nur Izzati Khairuddin, 29, and her sister, Nur Atiqah, 27, realized their dreams in November last year, with a private pilot license (PPL) in Spain.

Nur Izzati, the Chief Executive Officer AKA Balloon Sdn Bhd and Nur Atiqah who undertake the task as Marketing and Public Relations Manager do not squander the social media influence in expanding their business. Through www.mybal loonfiesta.com, anyone can follow the progress and the latest activities on a hot air balloon. Both are aiming to fly 60 passengers in each month, with payments ranging from RM850 to RM1,150 for the package of two, six and eight people with a height exceeding 1.2 meters, in addition to the size and capacity of the balloon.

SHAHRIL SIDEK

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tarting from just a Toyota Alphard, the car rental company is growing so successful with 1100 cars rented only for a period of three years.

KLezCar, is a car rental company that offers various types of vehicles and motorcycles owned by Shahril Sidek.

As Chief Operating Officer, of course, the success of this young man did not come easy. Recalls the journey of sorts, in 2012 he assumed the position of Air Traffic Control Officer A41 at the airport, took the decision to resign and set up business in the field of rental vehicle, known as KLezCar. Shahril strongly believed that an online business system is able to generate

more revenue because the speed of business processes on-line to cope with everything.

Therefore, he set up a website KLezCar. com using real time booking system, the customer can choose any location throughout the country and select the desired vehicle at a suitable date without using middlemen.

Want To Start Online Business?

Follow these steps ...

1. Search for requests, problems and prospects of solution.

2. Write a powerful words for advertisement.

3. Build a website that is attractive and easy to use.

4. Use search engines to draw traffic to your website.

5. Use social media for branding.

6. Increase your credibility

7. Follow up your customers using email marketing.

8. Increase your sales through the back-end sales and upselling.

9. Focus and consistency.

10.Do not give up.

Source : Entrepreneur.com

Online Business Inspire The World 1. Bill Gates The greatest figures in the computer revolution. He is the co-founder of Microsoft Inc., a software company that worked with Paul Allen. His amount of wealthiness reached US$86 billion (2016).

2. Pierre Omidyar He developed e-Bay at the age of 28 which was in 1995 and became a millionaire at the age of 31. Before it was known as the e-Bay auction site, his online business was known as an Auction Web. His amount of wealthiness reached US$7.2 billion (2016).

3. Larry Page The founder of Google and also the CEO of Google Inc. Google is a popular search engine in the worldwide.

In today’s world, Google has been spread and become a “monster” for the Internet world, due to Page’s hardwork and his friend, Sergey Brin.His amount of wealthiness reachedUS$37 billion in (2016).

4. Jeffrey Preston Also known as Jeff Bezos, is the President, Chief Executive Officer and Chairman of Amazon.com. Bezos is the graduate Tau Beta Pi from Princeton University and worked as a financial analyst for D. E. Shaw & Co. before founding Amazon.com in 1994. His amount of wealthiness is US$65.8 billion (2016).

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SHOUT! H1 2016

t o E xte nd y o u r

SM ART PHO N E

Battery

Life

@cfm_malaysia 8

consumer.forum.malaysia

cfm.my

#Instafamous SHOUT! H1 2016

th My Fans Are My Streng

M I L A S N A M I A

aimansalim_

In today’s technology, anyone can immediately be recognizable with their own talent through the help of specific applications. Jokes while entertaining followers is the current trend. Although it is just an entertainment, but it is still able to popularize an ordinary people to become famous just as a leading artists. Aiman Salim was among the more prominent stars in #instafamous. Videos that he uploaded was amusing. Now, on Instagram, his followers had already reached 73 thousand! Great isn’t?

How you can be that famous within a short time? What is the strategy that you use that to make you famous in a short time?

the people. From there, we can clearly see that our lives and other’s peoples’ lives are just the same.

It’s all because of the videos that I’ve been uploaded in my Instagram. If you hit a jackpot, you’ll win everything.

Previously, I did not uploaded all of my videos, but once I uploaded, people will spend their time on it. So the keyword is “jackpot”, or in other words, it’s a fortune. Alhamdulillah, this can be known as fortune for me to be known by many people.

I have no intention to be hypocrite. I have faith that I am very confident with my capabilities and that is more than enough.

All of your videos will surely be getting thousands of ‘likes’ within a short period of time. However, who is Aiman Salim in reality?

Relationship with the fans is one of the strategy that this #instafamous personality to be recognized. We have to be good in controlling the situations, so that sooner or later, people won’t hate us. What would you think of the statement?

How do you feel after being famous?

Do not ever criticize your fans. As for me, I am valued by my videos and I admit that not all the videos are the best. However, when my fans started to give negative feedback, do not be upset about it. Let it be and be more professional. Another tips is to always be kind to the fans by creating videos that is related to

My name is Aiman and both my parents call me as Aiman. I am just an ordinary people. I just wanted to be known as an individual who makes people laugh and happy. I do not have other intention other than that, even I myself are happy with my jokes.

I am glad about it. Who doesn’t want to be famous?

However, I am still trying to make myself useful to these especially when people come and greet me. I am still awkward with this kind of situation. Yes, it’s a nice feeling but it’s important for me to control myself so I will not forget where do I came from. Apart from entertaining people, I want to help my family as well. My parents worked so hard to raise my brother and sisters, so it was the time for me to help the family anyway.

If you have many followers, would it be a loss if you doesn’t use this opportunity to do business?

Yes, I have an online business that sells clothes locally. After living through Instagram, I start to do online business and creating my own local brand called “Young People”. I am a student and would not run away from the problem of losing budget and spending money to unnecessary things. But with this business, I can generate a small income for myself. I was lucky with the medium like Instagram, I can make the best possible. To people out there, do something based on what your interests are. Do not give up. Finally, do not forget to follow my business instagram account @youngpeopleclothing and my personal account @aimansalim_ S

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SHOUT! H1 2016

e been 5 time you since postpone to come.

Your getting “It hassince been 5 times you postpone to come.

Your cat cat is is getting birth, birth, yourdelivering grandmother isbaby delivering all sortsof of excuses.

If youIf were andmother is andbaby allandsorts excuses. you were given to be my son in law, I’ve rejected you earlier!” given to be my son in law, I’ve rejected you earlier!”

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INSPIRING MALAYSIAN

SHOUT! H1 2016

World Pioneers Of The New Millennium

AMIR MUHAMMAD

In 2011, when the idea of this young man, Amir Muhammad to build a company that published novels in Malay known as Fixi, many consider the establishment was “mediocre”. But, because Amir has his own followers and had great talent in producing novel, his name began to climb up. When a lot of people were crazy to sell various beauty products and clothing online, Amir tried something else and certainly not popular in the eyes of most people. However, it was worth all the effort. Fixi.com.my phenomenon. Now, these guys are smiling, not because he was proud of himself, but because he was proud to produce so many writers and generate their income and most importantly foster interest in reading among Malaysians. Let us know who is Amir Muhammad and his Fixi book.

THANK YOU FACEBOOK! If you looking at the current trend, because of the uses of smartphones and social media are more widespread, physical book is no longer the first choice for people to educate or entertain. Only a teen romance novel that are still exciting the readers. Many of the novels had been selected to be adapted to film and TV drama. Due to that, it is difficult for the publishing company to publish any manuscript of interest but not for Fixi Books. Yes, Fixi Books is a publishing medium magazine in the new millennium where it provides an opportunity for amateur writers to produce works that a ‘little’ different and sell it online or at the famous outlet bookstore.

The idea to publish Fixi came on August last year in an event organized by Popular. At that time, the top ten best-selling malay novel for the previous year is listed, and almost all embedded word ‘love’ for each title. At that time, I kept thinking to make a difference.

Call for entries. Yes, there I send a message to all members of Facebook Matahari Books, which is my first company and the list of suggestions for anyone who wants to write. I’ve set a conditions, including 60,000 words, slang language and celupar, urban themed and contemporary and one word for each title. Among 2,500 members, only 11 of them give response, but only three novels (both completed and in accordance with criteria) were screened such as Pecah, Cekik and Kougar. So I am very grateful with Facebook, because without it, Fixi Books may not be able to launch and recognizable.

IDENTITY, UNIQUE AND DIFFERENT

Fixi. Yes, the concept is as unique as the name. The company name was taken from the Indonesian word ‘fiction’ that is inferred from the English word ‘fiction’, drawn from Old French ‘ficción’, and also taken from the Latin ‘fictionem. In short, it shows that nothing is genuine in the novel world.

And what about the target reader that Fixi Books have? Do they have targeted specific groups?

The goal of our readers basically to anyone who can read our national language, including those who prefer to read in English. Even ‘Fixi style’ has different style of Language. We want to emphasize on the plot and different styles that are immediate and in-your-face. At overseas, it is called as pulp fiction. For your information, usually pulp-fiction genre is focused on the elements of life that are darker, and the hot and sensation, but still maintains the sensitivity of the issue. In fact, the concept of the book cover are also different.

Unlike most novel uses photography, we are more focused on the illustration.

Not afraid by the publishing industry which is increasingly weakens due to Malaysian attitude who stops reading? And what is the strategy of Fixi Books to remain alive?

We believe that there are still many Malaysians who are actually reading, but the published manuscripts have to be according to their wishes. Yes, Fixi inspired from a series of romance novels, but we are not anti-love. It is just that our presence is to add variety to the scene or Malay series novel that is still happening! Four of our books have been published and have been sold to Indonesia, and three also have been made into a movie: Pecah, KL Zombi (novel adaptation of Zombijaya) by Grand Brilliance that has come out, and Gantung by Red Films that will be with the audience later this year.

What is the expectation of Fixi Books and how Amir sees Fixi Books for the years to come?

Yes, of course I want to see Fixi Books to be the choice for readers who wants variety in their reading regime. Honestly, our primary focus is to select novel that will impressed as a novel and we want it to remain. We also hope to be able to produce many novel writers to ‘switch on’ the publishing industry from being overshadowed by an increasingly digital era dominated. Finally, readers can visit the website, fixi.com.my to select the type of reading that we offered. We can be followed on social sites and shops especially popular bookstore, throughout the country.

Finally, happy reading! S

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SHOUT! H1 2016

HOW TO MAKE COMPLAINT TO CFM

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DO YOU KNOW AS A USER?

As a responsible user, know the right channel to handle your complaints. Many agencies and authorities has been chosen based on their duty. So , try to understand and save your time by complaining to the right channel.

HOW TO MAKE COMPLAINT?

Consumer issue on communications and multimedia services.

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Contact your service provider for resolution.

Not resolved or no response?

Refer to CFM complaint.cfm. org.my

Still not satisfied?

Refer to Aduan MCMC

INSPIRING MALAYSIAN

SHOUT! H1 2016

An Extraordinary Transformation Agent -

Sujana Mohd Rejab To be the best among the best there must be a sacrifice. Not many people are willing to sacrifice for something that is uncertain.

Only those who are really talented and have big soul will able to do something outside of the usual. As a result, success will definitely be with them. SHOUT H1 2016 revealed two talented individuals and they are one of the winners for the National Transformation Agent 2015.

Sujana Mohd Rejab, can you tell us a little bit about your project transformation’s background that you had created?

Sujana : This project started during the year of 2014. At that time, I was looking at the 3D printing until I found one article about a kid from United States who received free “3D hand”. So, from there, I was thinking to come out with a printed 3D hand. I have uploaded one design about that on Facebook to find anyone who are willingly to try my design. However, many were not interested. After 8 months, I decided to give the hand to this one girl, Ainaa Amanda who is 7 years old after knowing that she has no hands. From that moment my printed 3D hand became viral and caught people’s attention.

What are the advantages?

Sujana : There are two types of hands, which are mechanical and electronic. Electronic is where we use battery and more expensive. For those who cannot afford it, they can use the mechanical. Anyone can do this 3D printing if they have the 3D printing and 3D software.

Any individual can print it and give to everyone. This invention cannot be assumed as a human hand, but only aids as a tool. It can help the individual doing their daily task and in form of their psychology.

For example, a school boy who had a deformed hand will feel ashamed and isolated. By giving this 3D hand which looks like a robot, his friends will come close to him. Maybe after two or three months, he will no longer be wearing the 3D hand because he already felt comfortable seems like a normal human being. We are now targeting his psychological, not the hand.

How would this invention will help the society?

Sujana : Just imagine that you do not have your finger, and then I gave you one free finger. How would you feel?

Happy isn’t? Whenever I invented this, I always put myself as low as them.

How much does it costs?

Sujana : It depends on the type of disability but it cost around RM300 to RM1,000 for each mechanical hand and for the electronic type, it would costs around RM2,500 and above.

How can we inspire today’s generation to have a big talent like you?

Sujana : Interests and concerns are important in producing more young people in this field. I had noticed that many young people were interested in it. Eventhough, if they are not talented, they can still contribute for the materials and energy to make this 3D hand prints. They can share it on their Facebook to support the project.

You are an English teacher, why do you resign?

Sujana : Yes, I quit. Not because that I lose interest but I want to get a different experience in delivering knowledge.

What else do you want to achieve?

Sujana : I want to become a producer of 3D printers which will be install itself here. It already exists. The items are 80 percent of rural and 20 percent from the state.

Idol and inspiration?

Sujana : My idol is only one -Nabi Muhammad s.a.w. and my inspiration will always be Steve Jobs. S

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SHOUT! H1 2016

INSPIRING MALAYSIAN

An extraordinary Transformation Agent -

Dr. Ruzaimi Mat Rani Background information regarding your new project?

Dr. Ruzaimi: I have taken the initiative to develop drawing skills in shaping generation with a good visual communications skills. The next generation must be equipped with visual communication skills to ensure effective communication can be achieved optimally. Thus, contributing to productivity. I realized this initiative activities since 2007 through the production of books in national and international levels relating easy painting techniques such as Sketching Masterclass, Sketching Basics, Visual Presentation and book series’ Painting Book. Sketching Masterclass (already dubbed Japan).

Three of them entered the United States (US) and European markets.

To create a big number of individual as Dr. is a very good thing but how do you do that?

I came from Terengganu and studied in some primary schools in the state. Next, I continued in Malay College Kuala Kangsar (MCKK). I was fortunate to be given the opportunity to receive education in a very different perspective. In MCKK, we are exposed to the success of former students no matter at national or even the international levels. This revelation made me to become more dynamic about something.

What I am advocating is that young people should be given the opportunity to know better the successful people closer. I recommend to create program or known as ‘mentor’ which is fully funded by the government. It should be made in the longterm (10-20 years) program where younger children are educated by mentors selected for the program.

What is your online project?

I have started with several online projects such as blog: freedrawinglesson.blogspot.com during 2008 for the use of students studying painting online and this effort continues.

As of 9 August 2016, this blog has a total of 326 followers and views of more than 2 million. In 2009, I set up a channel known as ‘miandza’ on YouTube to develop drawing skills to more people around the world. More than 800 demo video have been produced by me and by 4.7 million views reach. As a result, a total of 20,777 have subscribed. In 2010, Facebook page (freedrawinglessons) was created to allow more people connected with the knowledge and skills of drawing. As a result, a total of 16,000 more followers were collected and the number grows. Whereas Facebook page (drawzania) almost 4000 people. This year, one of the video that I produced became viral on Facebook, around the world, especially in Latin America. In 2014, I produced the e-learning platform comprehensively which: www.dramazania.com from e-content fund by Malaysian Communications and Multimedia Commission (MCMC). The vision of this platform is to become the main reference in the world of e-learning painting techniques using a tutorial video. So far, the platform has produced a total of 3000 tutorial video that consist of 14 major categories. So far, about 2,000 people have registered to use this platform.

Online shopping make life easier?

Do you agree and why?

Dr. Ruzaimi: Yes, as it saves time and can search more items and also can save some cost for something else.

Five items that you bought online?

.............................

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Dr. Ruzaimi: Visual meetings and Visual Leaders

by David Sibbet.

.............................

Dr. Ruzaimi: Slower in doing any activities especially the one which are complicated to deal with.

A must read book?

.............................

What will happen to us without technology?

Dr. Ruzaimi: Book, members registration, software and application.

YOUR CHOICE

SHOUT! H1 2016

Data or Free Calls?

“If I was given a choice, I would like to have more free data compare to unlimited free calls. My hobbies are surfing social networking sites such as Facebook. I also use WhatsApp to communicate.

Hence I need more data. Data is very important for my daily usage like using certain apps such as Waze.

So, I suggested to each Telco that they need to add more wifi hotspot in the areas that experience internet problems regularly - Lyana Dee, Klang, Make-Up Artist

“I prefer to use the data. This is because I’m not always call people to talk. In fact, I prefer to communicate via text messages on WhatsApp. Telco need to be more alert in the areas experience internet problem.”

- Azwa Rahman, Ipoh, Executive

“I chose data. This is because I can still make calls by using data. I spend more time browsing the internet and contacted friends and acquaintances with WhatsApp” - Ain Mathir, Shah Alam, Entrepreneur

“Since, I am not a Malaysian, I would prefer to chose free data because it is easier for me to communicate with my family at my hometown in Philippines. I can check flight schedules and current news that had happen around the world.

Therefore, I need more data and a stable signal so I can surf the internet with a good speed. Unlike free calls, with data I can connect without any limitation”.

- Dale Francis Dizon, Philippines, Cabin Crew

“If I were given the choice, I prefer to chose free data, because I spend a lot of time online than to call someone in a particular time frame.

Now there are many Telco offers free calls using data. So there is no problem for me” - Hafizan Mohd Shah Alam, Executive

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SHOUT! H1 2016

DID YOU KNOW

Tips for

CHOOSING THE PACKAGE Each Telco has their business strategies to attract customers with various offers. The packages offered by Telco is depending on the demography in selected areas, the needs and usage of the customers. Telco tried to fulfill all the customer’s needs from different background with different promotions.

Check the coverage in your residential area.

Make a comparison between the prices and ensure that you choose the plan according to your needs and your lifestyle.

TIPS FOR CHOOSING

Ask the Telco before subscribing to any plan: 1. Contract plan?

2. Minimum monthly commitment fee 3. Credit limit

THE BEST PACKAGE Before subscribing to data, refer to the disclaimer or the star symbol (*) in each promotion.

Refer to the Telco website for the promotion which been offered by referring to FAQ

Users can contact the Telco’s customer service to get more information.

DID YOU KNOW?

It’s nothing new when there are people who claim they were cheated when purchasing products and services online. In cyberspace, many things can happen, especially fraud. Therefore, on this issue, the President of the Association of Internet Entrepreneurs Malaysia (PUIM), Mohd Azrul Mohd Nor, outlined several steps that must be taken into account by the user before making any purchase of products and services.

Perform a review of the company’s products or services selected to determine whether the company is registered with the Companies Commission of Malaysia (SSM) or not. If not, forget about it!

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Users must view the status of testimony on any goods or services provided. Not only through the website of the company involved, but expand your search on the site, blog or other virtual pages. If the testimony is given positive, you can continue your intention to get the product or service.

Users are advised to make a purchase by ensuring business website online that has a logo of Internet Entrepreneurs Association Malaysia (PUIM).

The logo is proof that internet entrepreneur status confirmed by the association and the user can be protected.

As of April 2016, there are 3000 companies or industry that do sales on the internet that has obtained PUIM logo. In the event of fraud or problems facing the customer service, they can check through the PUIM and PUIM will help to contact the companies involved.