H A R R Y N O R M A N , R E A LT O R S ®
Buckhead North Office
Atlanta's Leading Brokerage in Luxury Affiliations | The best move you'll ever make.™ ®
®
www.HarryNorman.com • Equal Employment Opportunity | 1
Harry Norman, Realtors® Buckhead North Office
3405 Piedmont Road, Suite 150, Atlanta, GA 30305 Senior Vice President, Managing Broker, Rob Owen 404-814-9000 (P) 678-325-6140 (F) www.HarryNorman.com • Equal Employment Opportunity | 2
Contents
Atlanta’s Premier Full Service Real Estate Company.................................................................. 4 Reasons to Join Harry Norman, REALTORS® Buckhead North Office................................ 5 Community & Philanthropic Support................................................................................. 7 HomeServices of America, Inc.™..........................................................................................9 Marketing Tools.................................................................................................................. 10 Luxury Affiliations.............................................................................................................. 11 Exclusive Marketing Initiatives........................................................................................... 12 www.HarryNorman.com and Mobile App ........................................................................ 13 First Look ......................................................................................................................... 14 Market Tracker................................................................................................................... 18 Corporate & Consumer Business Services.......................................................................... 19 Family of Services............................................................................................................... 21 Buckhead North Office...................................................................................................... 22 Agent Support by Staff Member .................................................................................. 24- 26 Office Environment and Equipment.................................................................................. 27 Agent Start-Up Costs......................................................................................................... 30 Agent Benefit Fee Summary............................................................................................... 31 Atlanta Board of REALTORS®................................................................................... 32 - 34
www.HarryNorman.com • Equal Employment Opportunity | 3
Atlanta’s Premier Full Service REALTORS® Proudly serving Atlanta since 1930 A member of HomeServices of America, Inc™, the second largest full-service residential real estate brokerage firm in the United States 22 convenient sales offices throughout Georgia and North Carolina More than 1,000 full time sales associates Accredited International Specialists Largest Relocation Division of its kind in the Southeast Marketing/Public Relations support services Leasing support services Career Services Department Information Technology Department HomeServices Lending™ Mortgage Services HN Insurance Services Campbell & Brannon Title Services Member, Leading Real Estate Companies of the World® Member, Luxury Portfolio International™ Board of Regents™ Atlanta, Who’s Who in Luxury Real Estate™ Exclusive Atlanta affiliate of Christie’s International Real Estate
www.HarryNorman.com • Equal Employment Opportunity | 4
The Best Reasons To Join Harry Norman, REALTORS® HARRY NORMAN, REALTORS® OFFERS YOU THE BEST FOR YOUR SUCCESS. TECHNOLOGY Latest in technology with on staff computer consultants and 24/7 Help Desk Office is equipped with state-of-the-art computer hardware and industry software Contact management software for agent’s database Corporate Information Technology Department Individual consultations with professional technology and business trainers Customized agent websites Office computer workstations TRAINING Career Starter post licensing training program Technology training Training on GAR contract forms Personal Mentor during first 12 months at no cost Continuing Education programs approved by the Georgia Real Estate Commission First Multiple and Metro Listing Service Training NAR designation courses MARKETING Harry Norman REALTORS® Award Winning Website ToolkitCMA online listing and buyer presentations VoicePad, 24 hour property information hotline and lead generation system ShowingTime, online lead generation and property showing system Exclusive Atlanta affiliate of Christie’s Great Estates International Luxury properties displayed on LuxuryPortfolio.com and LuxuryRealEstate.com Prezi/PowerPoint presentation of new listings weekly at company-wide sales meetings Online access to high-quality printing and mailing services for marketing yourself and your properties International exposure for your listings through LeadingRE.com National & Global Home Search Co-op advertising opportunities in The Wall Street Journal and Unique Homes Online brand advertising and custom promotional materials Social Media Marketing: Facebook, Twitter, YouTube, Blog, and Pinterest Customer Relationship Management and Marketing Campaign System- Social Agent 360 Company listings displayed on over 750 websites including AJCHomfinder.com, Trulia, and REALTOR.com Advertising in local and regional newspapers Harry Norman HOME magazine, full color luxury property magazine Harry Norman HOME insert, over 20,000 direct mail distributed throughout Metro Atlanta Distinctive yard signs- Standard, Wooden Post, and Personalized Riders
www.HarryNorman.com • Equal Employment Opportunity | 5
Why the Best INVESTING IN THE COMMUNITY Harry Norman, Realtors® was founded in 1930 on the belief that, “To whom much is given, much will be required.” True to this time-tested axiom the Harry Norman, REALTORS® family continues this tradition by giving their time and talents to many civic, community and charitable organizations for which our associates and staff are honored to serve. This commitment to serving others in the community and marketplace has long fostered a sense of camaraderie within Harry Norman, REALTORS®. Our agents take pride in the lasting relationships they’ve developed while working with their peers and this sense of family only serves to strengthen the success of our agents. Harry Norman, REALTORS® is dedicated to the success of our associates and by offering unsurpassed industry training, superior marketing services with an emphasis on technical expertise, and the unwavering support from management and staff, our agents may better serve the needs of their clients and the community.
All this and more is why our agents are proud to call Harry Norman, REALTORS® HOME.
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® www.HarryNorman.com • Equal Employment Opportunity | 6
Equal Employment Opportunity
Community & Philanthropic Support At Harry Norman, REALTORS® we are honored to serve as leaders, volunteers and committed community stewards and activists. The corporate foundation of Harry Norman, REALTORS® supports the charitable endeavors of our managers, sales associates and staff by supporting their labors of love with financial contributions and by acting as event sponsors. Harry Norman, REALTORS®’ largest sponsorship is with the Make-A-Wish Foundation of Georgia. Our signature event, Bowl-A-Thon granted three wishes to local children suffering from severe medical conditions. Since 2006, Harry Norman’s Young REALTORS® Council has raised more than $100,000 and granted 16 wishes to the Make-A-Wish Foundation. In late 2013, Harry Norman, REALTORS® will partner with and sponsor a local organization Kate’s Club to care for children grieving a loss in their family. Listed below are the wonderful organizations that we have proudly supported within the past year.
AIDS Walk Atlanta American Cancer Society American Red Cross Arabia Mountain High School PTA Ashford Park Elementary Atlanta Board of REALTORS® Atlanta Botanical Gardens Atlanta Braves Foundation Atlanta Community Food Bank Atlanta Dance Marathon Atlanta Day Shelter for Women & Children Atlanta History Center Atlanta Humane Society Atlanta Mission Atlanta Track Club Atlanta Youth Academy Bethany Christian Services Brookhaven Bolt Buckhead Business Association Buckhead Christian Ministry Charity Ministries Children’s Healthcare of Atlanta Covenant House Emory University School of Public Health Foundation for Mitochondrial Medicine French Heritage Society- Atlanta Georgia Association of REALTORS® Georgia Justice Project Girl Scouts of America Hands on Atlanta
High Museum of Art Jerusalem House Juvenile Diabetes Foundation Kate’s Club Lake Rabun Association Light of Messiah Ministries Loring Heights Community Garden Luka’s Fund Make-A-Wish Foundation of Georgia Metro Atlanta Chamber of Commerce Morris Brandon Elementary School Moving in the Spirit Museum of Women in the Arts National Association of REALTORS® Project Open Hand Right From The Heart Ministries Ronald McDonald House Safehouse Outreach Salvation Army The Agape Community Center American Society for the Prevention of Cruelty to Animals The Link Counseling Center Urban Atlanta Church Ministries Vietnam Veterans of America Wellsprings Living Women’s Council of REALTORS® YMCA Young REALTORS® Council www.HarryNorman.com • Equal Employment Opportunity | 7
Resilient Company Values Code of Conduct As a Berkshire Hathaway Affiliate, we adhere to our affiliate’s code of conduct. “Every day, in countless ways, the competitive position in each of our businesses grows either weaker or stronger. If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength. But if we treat customers with indifference or tolerate bloat, our businesses will wither. On a daily basis, the effects of our actions are imperceptible; cumulatively though, their consequences are enormous.” - Warren Buffett, Berkshire Hathaway Annual Report, Chairman’s Letter 2/28/2006
Core Values Uncompromising Honesty & Integrity We always endeavor to do the right thing, by treating each other and our customers with respect, care, fairness and honesty. We will ethically represent our customers and our company in all encounters. Respect for the Individual We recognize that each person within Harry Norman, Realtors® is a valuable member of the team and integral to the success of the company. We will foster open communication of company objectives, which we take responsibility to uphold. Courageous Leadership We will provide nurturing courageous leadership that is not afraid to make difficult decisions with compassion for all involved. Harry Norman, Realtors® will continue to be a results-oriented company, where people are encouraged to grow and flourish, and where they are recognized for their commitment and accomplishments that better the entire organization. Together, our leadership team will be relentless in our pursuit of excellence. Absolute Interdependence We admire value and encourage teamwork. Isolated, individual effort ultimately leads to failure, while teamwork equates to success. We are committed to working together, each part a sum of the whole. All of us contribute to the final outcome and that outcome is success.
Mission Vision We see the finish line at the beginning of the journey. Every action comes from and supports our core values and every action lays foundation or builds for the next action until we reach success. Commitment We are measured by our ability to make and keep our commitments. We make all commitments based on our vision and we state our commitments to each other and our customers to foster accountability. Accountability We hold ourselves and each other accountable for our collective company and individual professional goals based on our vision for success. We individually take ownership of all issues and we are dedicated to following them through to a successful resolution. We act as mentors, coaches, peers and partners to help each other accomplish our goals without judgment or fear of reprisal. Personal Responsibility As a matter of personal honor, we choose our course based on our belief in a desired outcome not based on the circumstances at hand. No matter what is occurring in the moment, our determination to maintain the appropriate attitude will determine our eventual success. We see the world with new and clear eyes knowing that our honor is our highest calling.
www.HarryNorman.com • Equal Employment Opportunity | 8
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Harry Norman, REALTORS® is a subsidiary of the Berkshire Hathaway affiliate, HomeServices of America, Inc., the nation’s second largest real estate service provider. Harry Norman, REALTORS® is proud to be a member of a well-established and internationally regarded corporate family. HomeServices is committed to a one-stop-shopping philosophy, which covers the consumer experience from contract to closing and represents the company’s dedication to streamlining and simplifying the homeownership process. The success of HomeServices is based on the creation of a unique values-based company culture, honored by all who work within HomeServices’ family of companies. We are proud to share our core values of integrity, compassion and commitment to excellence, so that we continue to: • Do what is ethical at all times for our clients - by honoring commitments, respecting confidentiality, demonstrating accountability and being at all times fair and consistent in real estate, mortgage, title and insurance. • Strive for professional excellence, through creating and implementing the most innovative technological and informational programs for HomeServices’ professionals, in order for them to meet the changing needs and wants of their customers. • Honor and utilize both leadership and teamwork to achieve a unifying, positive customer experience. HomeServices’ vision is to create an exceptional real estate services experience for the customer. To do this, Harry Norman, REALTORS® is dedicated to exceeding each customer’s expectations of an exceptional real estate transaction.
www.HarryNorman.com • Equal Employment Opportunity | 9
Harry Norman, REALTORS® Marketing Tools · Famous Yard Sign synonymous with quality service · Harry Norman HOME, 4-color fine properties magazine (2x a Year) · Harry Norman HOME insert, 4-color properties newspaper insert · Harry Norman, REALTORS® Customer Postcard Program · Social Agent 360: Web-to-Print Flyers, Postcard Campaigns and Online Email Campaigns · Shop.Harrynorman.com: branded print materials, promotional and gift marketing items · AJCHomefinder.com, REALTOR.com & Trulia.com internet advertising · Atlanta Journal-Constitution, Atlanta Business Chronicle and Neighbor Newspaper advertising · VoicePad 24-Hour property information hotline · Marketing presence in local, national and international magazines · On-line marketing through the all new www.harrynorman.com · LeadingRE.com National Home Search participants nationwide · Cooperative sales through two multiple listing services (FMLS, Georgia MLS) · Exclusive Atlanta affiliate of Christie’s Great Estates® · Member of Leading Real Estate Companies of the World® · Charter Member of The Realty Alliance · Charter Member of Luxury Portfolio™ · Board of Regents Atlanta, Who’s Who in Luxury Real Estate™ · Open house/Caravan print and email campaigns · Sales meeting exposure for listings, agent, open house, and caravan promotion · Property staging and showcasing recommendations · Photography enhancements · Virtual Tours and Video Property Tours (VHT) · Inside.LeadingRE school and area information · In-house promotional materials · Comparative Marketing Analysis Since 1930, Harry Norman, Realtors® has provided cutting-edge marketing tools that successfully find buyers for Atlanta properties.
www.HarryNorman.com • Equal Employment Opportunity | 10
Harry Norman, REALTORS® Luxury Affiliations
As an exclusive Affiliate of Christie’s International Real Estate, our ties to the world’s leading art business and its global real estate network provide you with a unique and unparalleled opportunity to differentiate yourself from the competitors. Our affiliation distinguishes you as “best in class,” and offers you the opportunity to engage a worldwide audience of high-net-worth home buyers and sellers. Christie’s International Real Estate is the global authority on the effective marketing of fine properties with over 920 offices in 40 countries.
Luxury Portfolio International™ is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. Their award-winning website continues to grow and markets over 25,000 of the world’s most remarkable homes annually and attracts over 1.2 million high-net-worth visitors a year. By presenting a gallery of the finest luxury properties and brokerage worldwide, our brand is recognized throughout the world as the luxury standard of excellence.
LuxuryRealEstate.com, a Webby Award Honoree, is the most-viewed luxury real estate website in the world, receives more than 2.5 million page views per month. They offer a showcase of more than 51,000 luxury properties with an average price of $2,200,000 USD, earning us the honor of being named “Forbes Favorite” for several years. LuxRE has also been ranked by highnet-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm.
www.HarryNorman.com • Equal Employment Opportunity | 11
Harry Norman, REALTORS® Exclusive Marketing Initiatives HOME MAGAZINE
Harry Norman, REALTORS®’ signature bi-annual publication features a selection of exceptional homes offered for sale and is targeted to an audience of high net worth consumers. AN AFFLUENT AUDIENCE OF 25,000+ Direct-mailed to targeted high-end homeowners with median income of $250,000+ and home value of $750,000+, top luxury brokers and leading real estate brokers in the U.S. FULL-LENGTH EDITORIAL FEATURES A true Atlanta lifestyle publication. Every issue delves into topics of high interest to our discerning readers. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.
HOME INSERT
Our full color real estate insert and companion piece to the Harry Norman , REALTORS® HOME Magazine featuring a current selection of exceptional homes offered for sale with Harry Norman, REALTORS®. OVER 110,000 COPIES DISTRIBUTED Direct-mailed to subscribers of Atlanta Business Chronicle and Neighbor Newspapers
INTERNET / SOCIAL MEDIA INITIATIVES
FACEBOOK Harry Norman House of the Day is a collection of homes highlighted online for their design, storyline, or market. Listings and Agents are given exposure to thousands of Facebook users. www.facebook.com/HarryNormanRealtors TWITTER House of the Day is also featured on Twitter. Listings and Agents are given exposure to thousands of Twitter users. http://twitter.com/HNRealtors LINKEDIN Harry Norman, REALTORS® LinkedIn page allows you to join our exclusive network and connect professionally within the real estate market with other International and Local professionals. www.linkedin.com/company/16254?trk=tyah BLOG Featured Properties and Newsworthy Listings are exceptional ways to create a buzz about your listings through Harry Norman’s blog. Our blog and internet intiatives will help increase your Search Engine Optimization. www.hnratlantarealestatenews.com
WEBSITE HOME PAGE
Featured Properties on harrynorman.com home page are homes with exceptional photography and areposted for 10 days at a time.
www.HarryNorman.com • Equal Employment Opportunity | 12
www.HarryNorman.com & our Mobile App Harry Norman, REALTORS® is committed to providing the technological resources you need. For both buyers and sellers, www.harrynorman.com is THE online resource for real estate information.
Advantages for buyers:
Advantages for sellers:
Search more than 75,000 area listings of multiple listing
More than 129,000 visitors per month
services located throughout Georgia and North Carolina
Exposure for your home with direct access to our site from
Search nationally and globally through our affiliation with
more than 500 Leading Real Estate Companies of the
Leading Real Estate Companies of the World® Apply online for a mortgage through HomeServices Lending, LLC Determine how much you can afford with our mortgage calculator Search for Open Houses Obtain step-by-step information on the buying process
World® affiliated companies across the country and around the world User-friendly search brings more buyers to your home Your open house will be listed and searchable Step-by-step information on the selling process Direct connection with your agent and access to website activity information on your property
www.HarryNorman.com • Equal Employment Opportunity | 13
FIRST LOOK powered by Yapmo
Harry Norman, REALTORS® is thrilled to launch the new First Look app, a collaborative communication tool that enables effective group communication. Using the First Look App will allow HNR agents to quickly share listings, connect to coworkers, and collaborate across our company. Agents can also upload documents, create tasks and share knowledge. This will mean less cumbersome email inboxes and increased sharing of Intel and knowledge. First Look will allow agents to easily communicate with one another about what is current in the Atlanta real estate market. Agents will now have a forum for alerting one another to upcoming listings without violating GREC rules. The First Look app can be easily installed on your desktop, iPad or mobile device so agents can quickly connect no matter where they are.
FIST LOOK BENEFITS FOR HNR CLIENTS INCLUDE: QUICKLY SHARE LISTINGS & INFORMATION • Property Listing Exchange—Access the latest pricing and data on your brokerage’s listings; beat third party listing aggregators by 24-96 hours • Push notifications and user mentions to quickly loop the right people into the conversation • User-defined alerts so you never miss an important message or listing • Video on demand to simplify on-boarding and share listings and training videos • Fully indexed search makes information easy to find COLLABORATE EASILY WITH HNR AGENTS, VENDORS, AND CLIENTS • User profiles make it easy to see who’s in your member directory and stay connected • Public and private loops, organize your discussions around teams and projects • Invite external users such as vendors, colleagues, and clients • Full discussion feeds and threaded commenting • Share files up to 2GB (images, video, and any file type) such as marketing slicks and flyers • Task management—set deadlines for projects and track updates
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Best Practices HERE’S WHAT A COMPLETE AND FULLY-EQUIPPED LISTING DETAIL PAGE LOOKS LIKE:Listings Realtor.com Showcase
Realtor.com Showcase Listings
Interactive lead capture form
Attention-grabbing custom headline Prominent photo display opens to larger photo gallery
Eye-catching call-to-action Integrated personal branding & contact information
Display a virtual tour Upload a full-motion video Open house alerts help drive traffic to your listing
Share listings on Facebook and other social media
Personalized Special Message Box
Automatically promote up to 3 additional listings
Captivate consumers with a custom property description
Why are Company Showcase Listings better than before?
• Leads delivered by REALTOR.com® to customers are up +60% year over year1 • Nearly 2/3 of today's market is comprised of repeat buyers, and 47% more of these buyers preferred to use REALTOR.com® over other sites with listings2 3 • Features listings with more photos, better discriptions, and powerful call-toactions that deliver buyer inquiries 1 Move Sales, Inc. internal metrics, 2012
2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
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W W W. H A R RY N O R M A N . C O M
Harry Norman, REALTORS® listings appear on ajchomefinder.com!
When listing your property with Harry Norman, REALTORS®, your listing will automatically appear on ajchomefinder.com. This is just another way in which we expose your property on the internet to buyers actively searching for homes.
ajchomefinder.com Annual Stats for 2012 Total Average Monthly Views 2,516,976 Average Pages per Visit 10.5 Average Monthly Visits 238,537 ajc.com Websites*: # 1 Local Atlanta Website
* ajc.com sites include: ajc.com, ajchomefinder.com, accessatlanta.com and all ajc classifieds sites
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The Power of VoicePad®! Harry Norman, Realtors has invested in the most innovative and powerful tool to sell your listings - VoicePad®! An endless number of prospects and agents will drive by each home every week. VoicePad enhances the effectiveness of your yard sign by allowing buyers to request information about your listing directly from their mobile phone. It’s fast and efficient. Even Spanishspeaking inquiries can immediately access property information, eliminating possible language barriers. More inquiries = More showings = Faster sale at the highest price VoicePad makes it easy for potential buyers and their agents to learn about the wonderful features of your listing. Each listing gets more attention and sells faster for top dollar! VoicePad leverages the power of over 150 million US cellular phone users to deliver information on your home. Other agents can use VoicePad to find out the MLS ID, price, stats or to schedule a showing of your listing on the spot. VoicePad combines the internet, signage and print into a potential sales tool The same VoicePad “Info 24/7” on your yard sign can be used in print advertisements and on the internet. Prospective buyers, who are in the infancy of their home search, may comfortably acquire information before they engage an agent – eliminating the “intimidation factor”. You are notified IMMEDIATELY of all inquiries and voicemails on your listing. So, when a buyer is ready to see the home, they can IMMEDIATELY connect with you. Also, with VoicePad’s extensive reporting, you’ll know which advertising source originated the sales inquiry on your listing.
www.HarryNorman.com • Equal Employment Opportunity | 17
Market Tracker Demonstrate Local Market Expertise. In today’s competitive market, gathering new leads, building long-term relationships and positioning yourself as an industry expert are essential elements to successfully growing your business. With Market Tracker, Harry Norman, REALTORS® newest online real estate tool, you now have a quick, easy, and automated way to communicate current real estate trends with your contacts, on a regular and ongoing basis.
Agent Name Harry Norman, REALTORS® 532 E. Paces Ferry Road
MARKET TRACKER - July 2013
Suite 300 Welcome to Market Tracker, an exclusive report that informs you of residential real estate trends within your selected area. Market Summary below Atlanta, GA 30305
offers a look at sales activity for the prior month and year, along with current and past year to date statistics. The four graphs provide different aspects of Phone: 404-504-7300 Offcie: 404-504-7300
the real estate market. Average Price (x 1000), looks at the past year and half average costs: Average Sold (Sold), Average Asking (Asking) and Average Unsold (Unsold). The Absorption Rate, looks at the past year's monthly supply of inventory. Properties on the Market show the number of properties listed in different price ranges. Sold Units compares the sold units per price range compared to the prior year. Calculations based on Residential Detached data from FMLS. The Market Tracker provides an overview of your current market conditions. Please contact me if you would like more information.
MARKET SUMMARY - Sandy Springs
Month To Date
June 2013
June 2012
Year To Date
Percent Change
Year-to-Date 2013
Year-to-Date 2012
Percent Change
# of Listings
116
86
34.88%
647
622
4.02%
Listing Price
$834,319
$626,568
33.16%
$821,544
$710,296
15.66%
# of Sold Listings
72
60
20%
330
284
16.2%
Avg. Selling Price
$675,515
$549,043
23.03%
$605,220
$535,747
12.97%
114
125
-8.8%
125
141
-11.35%
Avg. Days on Market
Market Tracker provides the information your prospects and clients are most interested in – real estate information specific to their area. When you sign your client up to receive the monthly Market Tracker reports, you are providing them with exclusive access to real estate information based on analyzed data from FMLS. Best of all, the email reports are branded for Harry Norman, REALTORS® and include your name, photo, and contact information every time.
The statistics presented in the Market Tracker are compiled monthly based on FMLS data. Due to possible reporting inconsistencies, Days on Market (DOM), average prices and absorption rate should be used to analyze trends only. The Market Tracker is solely for your personal, non-commercial use in buying or selling a property and is deemed reliable but not guaranteed and should be verified. All representations and warranties regarding the information are disclaimed. Reproduction or any other use is prohibited.
©2013 Harry Norman, Realtors®, a HomeServices of America, Inc. Company. A Berkshire Hathaway Affiliate. All rights Reserved. Licensed in Georgia and North Carolina. We are an equal housing opportunity provider. We do not discriminate on the basis of race, color, sex, national origin, religion, disability or familial status (having children under age 18).
With every Market Tracker Report you can provide: ▶ Active and Sold FMLS data with key market comparables ▶ A wide array of graphically-depicted local market trends and detailed tables with summary statistics containing: - Average Selling Price - Absorption Rate - Properties on the Market - Sold Units
After you’ve signed-up a client or prospect, Market Tracker requires no additional effort on your part. First-time client reports are generated and emailed within 15 minutes of creating a new account. Subsequent reports are automatically updated and emailed to your enrolled clients on the 10th of every month.
Market Tracker is an easy and maintenance-free way for you to create a memorable first impression and consistently follow-up with your prospects until they are ready to transact. To get started with Market Tracker, sign up for one of our online training webinars! See reverse for details.
TESTIMONIALS "Market Tracker, along with RealValuator and other tools HNR provides its agents, certainly gives us a competitive advantage over our competition. We can show to our clients, in meaningful detail, local market conditions. This allows them to not only decide on an accurate list price, but also whether an offer is appropriate." -Craig H. Christie, HNR Sandy Springs Office "Extremely well thought-out; data intensive but Well-presented. I plan to send to every client, current and past, planning to further impress with a product of value. MANY thanks for the offering. I expect it to be a real differentiator for us as agents and a company." -Lynn Odum, HNR North Fulton Office "I am so excited about this tool! I can hardly wait to use it." Denise A. Joiner, HNR Buckhead North Office
"This is exactly the kind of information buyers and sellers are looking for and expecting from us. To have it at our disposal for “every area” will be an invaluable resource." -Donna Augello, HNR Atlanta Perimeter Office "My out of state homeowners loved it. Since they weren’t in Atlanta anymore, reading and seeing the charts helped these clients truly understand what was going on in their neighborhood. It reiterated what I was trying to have them understand. Thank you. It even helped with a price reduction!" -Madeline S. Sater, HNR Buckhead Office "Market Tracker helps keep you abreast of the market in any given area. It’s easy to read and it’s a great tool to provide to clients as an education piece." www.HarryNorman.com -Jeanette Alphin, Career Services• Equal Employment Opportunity | 18
Harry Norman, REALTORS® Corporate & Consumer Business Services We offer specialized services for individuals, families and corporations. No matter how small or large your needs are, Harry Norman, REALTORS® Corporate & Consumer Business Services Division will customize a package to suit your needs. No one knows Atlanta real estate better than Harry Norman, REALTORS®. The oldest and largest independent residential real estate firm in the metropolitan area, we have been helping people make Atlanta home since 1930. Harry Norman, REALTORS® Corporate & Consumer Business Services division is also the first Georgia company to be awarded the RELO® Quality Certification, the first designation in the relocation industry to quantify and qualify what true relocation excellence means. As members of Leading Real Estate Companies of the World®, the largest relocation/real estate services network of independent RELO® Quality Certification brokers in the industry, we can put you in touch with a real estate Harry Norman, REALTORS® is proud to firm in your destination city – assuring you the same high quality of achieve the Highest Certification for Quality Relocation and Residential Real service you expect from Harry Norman, REALTORS®. Leading Real Estate Services Estate Companies of the World® members are hand-picked for the commitment to their customer’s satisfaction, providing you the finest service in the industry. Among the many benefits of our membership with Leading Real Estate Companies of the World® is the national search engine, LeadingRE.com Home Search, that allows perspective buyers around the country to view your home listed with Harry Norman, REALTORS®. As soon as your home is posted on our website, it is immediately accessible from the websites of top real estate firms in the country and in over 25 countries worldwide. Relocating out of Atlanta? Speak to your sales associate or contact our Relocation Division directly to obtain a no-cost recommendation to a reliable REALTOR® in your destination city. As a member of Leading Real Estate Companies of the World®, we can refer you to one of more than 120,000 sales associates in 4,700 offices. Leading Real Estate Companies of the World® members have annual sales in excess of $380 billion – more sales than any national franchise real estate firm. Best of all, you will be dealing with REALTORS® who exemplify the same dedication to service as Harry Norman, REALTORS®.
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I’M LOCAL I’M GLOBAL
TM
THE BEST SERVICE. WORLD-CLASS MARKETING AND RESOURCES THROUGH MY GLOBAL NETWORK.
OVER 500 FIRMS 3,500 OFFICES 120,000 SALES ASSOCIATES NEARLY 50 COUNTRIES
MORE U.S. HOME SALES VOLUME IN 2013 THAN ANY NATIONAL REAL ESTATE BRAND
Volume shown in billions of dollars 300
$314
n n n n n n n n n n n n
$267
$221
Leading Real Estate Companies of the World® Coldwell Banker RE/MAX Keller Williams Century 21 Prudential Berkshire Hathaway Home Services Real Living Sotheby’s International Realty ERA Realty Executives Better Homes & Gardens
250
200
150
®
Leading Real Estate Companies of the World
OVER ONE MILLION TRANSACTIONS VALUED AT $314 BILLION IN ANNUAL HOME SALES
As an affiliate of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2013 than any national real estate network, $314 billion, representing over one million transactions.
$131 $122 $114
100
$80 50
$44 $28
$22
$19 $12
®
0
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production. ®
®
© 2014 Leading Real Estate Companies of the World. All Rights Reserved. C–Sales Volume. 05.14
Equal Housing Opportunity
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Our Family is Here to Serve Your Family The Harry Norman, REALTORS® Family of Services When purchasing a home customers can rely on HomeServices Lending’s extensive resources and capabilities to answer unique financing requirements. HomeServices Lending, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. For more information, contact Julie Terrell (julie.d.terrell@harrynorman.com).
As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of their team of trusted advisers. For more information, call Marc Kogan 404-943-1899.
Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon LLC is a law firm at the forefront of the real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit www.campbellandbrannon.com. Moving made easy. All connect is a free service that not only helps you find the best home services deals in your area; we also manage the process of getting them all connected. Allconnect provides you with a detailed list of plans available for your home address from over 200 nationally recognized partners. www.harrynorman.com/allconnect.
One less thing to worry about
.
Get the peace of mind an American Home Shield Warranty provides. Harry Norman, REALTORS ® has partnered with American Home Shield Warranty to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. www.harrynorman.com/HomeWarranty
www.HarryNorman.com • Equal Employment Opportunity | 21
Harry Norman, REALTORS® Buckhead North Office
Rob Owen
SVP, Managing Broker
Shanna Bryington
Office Manager & Listing Coordinator
Judy Mumford Closing Coordinator
(Position Open)
Marketing Coordinator
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Rob Owen, Senior Vice President & Managing Broker As Senior Vice President and Managing Broker of the Buckhead North Office, Rob takes an active role in every aspect of the business - establishing marketing programs; counseling sales associates; creating advertising projects; and overseeing daily operations. Rob’s successful career in real estate began in 1974 as a sales associate. He rose through the ranks to become the President and Partner of a major Atlanta real estate firm, Buckhead Brokers. In 1984, Rob left his position as president to create his own firm, R.S. Owen & Company REALTORS®. For 18 years, R.S. Owen & Company was a leading force in the luxury real estate market, with a clientele of prominent Buckhead families and handling estates of historic and architectural importance.
Rob Owen
Senior Vice President & Managing Broker
Rob’s firm was acquired by Jenny Pruitt & Associates in 2002, when Rob joined the management team. Warren Buffett’s HomeServices acquired Jenny Pruitt & Associates and the firm became part of Harry Norman, REALTORS®. Rob continues his commitment with emphasis on quality and the high standards by which he has always lived. According to Rob, “Quality is the reason for the outstanding results we accomplish for our clients and customers. Our dedicated associates are professionals in every sense of the word.” Rob is a Graduate of the Real Estate Institute (GRI), a Certified Real Estate Broker (CRB), and has earned NAR’s e-Pro designation. A native of Memphis, Tennessee, Rob has resided in Atlanta over 35 years. He is an active community leader and supporter of organizations from the Atlanta History Center and French Heritage Society to the High Museum of Art and the National Museum of Women in the Arts.
Community Involvement
French Hertitage Society
Buckhead North Holiday Party
Junior Achievement Volunteer Day
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"Who Should I Ask..." OFFICE MANAGER: Shanna Bryington
If you need assistance in the following areas:
Shanna Bryington Office Manager & Listing Coordinator
Distributing Agent Invoices Accounts Payable/Receivable Office Billing Recruiting Materials Processing New Agents and Accounts New Agent Office Orientation & Training Order name badges & name plates Assign mailboxes & processing mail Assist with agent printing orders- sign decals and riders, wooden signs Farmer Yard Sign & Rider Inventory Agent Announcements Agent Database assistance Petty Cash Control Checking in and out lockboxes
License renewal and collection of board dues Organizing and distributing office roster and phone list Phone system set up and trouble shooting General Maintenance of Facility, Machines (Printers and Fax), and Systems Ordering Office Supplies Agent Records Lincoln Property Building Relations Terminations or Transfers Conference room reservations Distribution of incoming faxes and packages Sort mail Assisting agents with computer malfunctions as needed
LISTING COORDINATOR: Shanna Bryington
If you need assistance in any of the following areas:
Input all new listing and modifications in FMLS and MLS Input listings in accounting system, DPN Process price changes, extenstions, re-lists, and all other listing changes Assisting agents with downloading and saving pictures onto the agent drive Upload pictures into FMLS and MLS Maintain Listing Folders Accessing DPN Reports
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"Who Should I Ask..." CLOSING COORDINATOR: Judy Mumford
If you need assistance in any of the following areas:
Judy Mumford Listing Coordinator
Processing sales and closings in DPN (accounting software system) Checking in Binding Agreements Monitor Contracts and Closings Processing earnest money Pending/Closing folders Coordinating Pay at Closes Distribution of agent commissions checks and volume/earnings updates Monthly, quarterly and annual reports Completes and submits Million Dollar Club applications Prepare Sales Meeting caravan sheets Conducts FMLS forms updates Maintains GAR gorms in workroom Monitoring Compliance and Fair Housing Regulations Send notifications for Compliance Violations and corrections Designated Notary
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"Who Should I Ask..." MARKETING COORDINATOR: (Position Open)
If you need assistance in the following areas:
(Position Open)
Marketing Coordinator
Print and Mail Marketing collateral: postcards, letters, flyers, advertisements etc Email Marketing collateral: Listing, Caravan, and Open House Flyers Company Advertising: Home Magazine and Home Insert Advertising in Local, National, International newspapers, magazines, etc. Personalized marketing plans including resumes and website profile assistance Sales meeting agenda and slideshow (includes new listings, caravans and price reductions) Personalized CMA's and listing presentations Design and edits on personalized listing flyers and brochures Social Media Marketing Initiatives (Facebook, Twitter, LinkedIn, Wordpress, etc) Checking in and out digital camera Assisting agents with computer, smartphone, printer, and techinal issues Group emails for agents to office/other Harry Norman, REALTORSÂŽ offices Birthday reminder emails to office Caravan submissions (Deadline: Friday 2pm) | Open House submissions (Deadline: Friday 2pm) Email Blasts to Buckhead North and/or other office Social Agent 360 Program assistance- including Monthly Office Auto-Newsletter Market Tracker set up and assistance Luxury Marketing Initiatives and Programs Office Vendor recommendation list Recruiting Materials Postage Maintanence
MARKETING DEPARTMENT RESOURCES INCLUDE: Software includes: Adobe Creative Suite 5, MS Office Suite, Publisher, Toolkit CMA, WebBuilder, Output devices include laser printers, high-speed color printer & online accessible postcard printing
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Office Environment and Equipment The Buckhead North Office is equipped with the best in support services and equipment including: Beautifully appointed reception area Two conference rooms - all with computer and shared printer for use with clients Meeting and training facility with projector and laptop. Additional training classes scheduled at the Career Services Center. Direct incoming phone lines with private numbers to agents’ desks and personal voicemail Covered and secured parking (office specific) Agent Computer Access includes: High-speed internet access (dedicated T1) Nine modern Intel based PCs up to 1.2 GHz Each computer has access to a high-speed color printer Wireless networking available to individual agent desks Personal agent website and email addresses Search access to both FMLS & MLS listings Microsoft Office Suite on all computers Additional Agent Resources Include: Office copies of FMLS map books, plat books & MLS books Two high-speed photo-quality copies (with email and scanning capabilities) Two high-speed fax machines with memory and scanning and emailing capabilities Handout materials for clients include Harry Norman HOME magazine, Atlanta area maps, Target Atlanta and Know magazines, various brochures regarding the Atlanta area, home warranties and vendors.
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Meet the Buckhead North Team!
Christy Anderson
Saint Anderson
Betsey Banister
Todd Banister
Beth Benedict
Katie Brannen
Valorie H. Brown
Rosemary Bryant
Shanna Bryington (Staff)
Cathryn Budd
Roger Budd
Mary Clark Caldwell
Betsy Candler
Will Colby
Connie Cousins-Baker
Adam Cronk
Jan Curtis
Kelley Davis
Suzy DeFoor
Dan Edwards
Cheri Felton
John Foley
Jane Freeman
Kyle Gilbert
Bob Glascock
Russell A. Gray
Janet Hardin
Jim Henderson
Philip Hill
Sara Holmes
Clayton Howard
Jared Hyatt
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Forde Kay
Necia Kelleher
Madeleine Kotora
Sandy Lamberth
Sam Lenaeus
Aimee Lent
Debbie LeShane
Jason Light
Harry Marshall
Kevin McGuire
Judy Mumford (Staff)
Katiti Mwebe
Rob Owen (Broker)
Alice Pettway
Stuart Pliner
Kelly Prewitt
Anne Reddick
Michael Ross
David Sanders
Pam Drew Santiago
Debbie Shay
Stephanie Shugart
James Simons
Jackie Smith
Stephanie Bolton Sorrell
Natalie Spalding
Cynthia Stanford
Margie Stockton
Jolynne Szymanski
Joan Trautman
Lisa Walters
Teresa Waters
Sally Wiggins
Allison Williams
Phil Williams
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Agent Start-up Costs You will have the following provided to you for no additional charge: • • • • • • • • • • • • • • • • • •
Harry Norman, Buckhead North Office Desk Professional Headshots with Photographer Personal Coaching from Broker, Rob Owen Office Manager Long distance calls to clients USPS Postage for Business Mailing Name badge State-of-the-art computer workrooms with no monthly technology fees Black and White and Color copies and printing for real estate business in workrooms All Purpose Harry Norman, REALTORS® Folders, Stationary, Envelopes, and more Ongoing Continuing Education classes Mentor Program & Coaching Program Lockboxes Yard Signs, Directional Signs, Open House Signs, and Info Boxes Name Riders (first order covered by office) Custom wooden estate signs (shared cost) Balloons and Helium for Open Houses/Caravans Custom Listing Presentation and Folder and Digital
version (PowerPoint & Prezi) upon request • Customized Harry Norman, REALTORS® closing portfolios for clients • Listing and Closing Coordinator • Marketing Coordinator to assist with flyers, personal marketing materials, & monthly advertising • Continuous advertising on 600+ websites including: realtor.com, luxuryrealestate.com, trulia.com, frontdoor.com, fmls.com, gamls. com, ajchomefinder.com, luxuryportfolio.com, realestatejournal.com, leadingre.com, regents.com and harrynorman.com • Agent of the Month recognition and promotion • Phoenix Awards • SMC Meetings • Million Dollar Club application fee • Powerful affiliations with leading Real Estate Attorneys, Mortgage Lenders, as well as Property/ Casualty Insurance Broker in-house • Affiliations with Leading Real Estate Companies of the World®, Luxury Portfolio® and Christie’s Great Estates®
The following expenses are the Agent’s responsibility (*all costs are approximate and do not include tax or applicable shipping charges) • Agent Benefit Fee $100 a month—see Summary • Georgia MLS Membership $20 a month • Career Starter Post-Licensing Course $150 (will be reimbursed upon first three closings)(New Licensees) • Local Board of Realtors Dues-Varies, per Board • Supra Key $50 activation fee for 6 months $110 • FedEx & other shipping Per agent usage • Business cards $59 to $119 • Announcements $51
• New Georgia Real Estate License $170 • Renewal of Georgia Real Estate License $100 (online renewal) • Supplies in bulk (stationery, etc.) See Office Manager • Name decals and specialty decals $60 to $75 • Printing of personal marketing materials • Postage for personal marketing mailings
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Agent Benefit Fee Summary E & O Insurance Realtor.com Enhanced Listings Voicepad AJCHomefinder.com Enhanced Listings Digital Headshots Yard Signs and Lockboxes Personal eFax Number Direct Dial Number + Voicemail Personal Website Business Email (Microsoft Exchange) Technology Support Immobile Website Language Translator (12 Languages) ToolKitCMA Showing Time Web to Print Flyer and Postcard Templates Christies Great Estates Affiliation Who’s Who of Luxury Real Estate Affiliation Luxury Portfolio Affiliation Checks Paid at Closing Color Copies at Discounted Rate
Monthly Retail Cost of Agent Benefit Package $662.10
Agent Cost $100.00 Per Month
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MEMBER BENEFITS
Founded in 1910, the Atlanta Board of REALTORS® has been an instrumental factor in the growth of organized real estate in the state of Georgia for more than 100 years. With over 5,000 REALTOR® and Affiliate Members, the Atlanta Board is the largest local real estate organization in the state and has played a major role in the growth and development of the state license law and the Georgia Real Estate Commission.
Join now and take advantage of some of these great benefits today! ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Arbitration– Call to ensure Comission Payment Discounts – Through ABR, GAR and NAR (i.e. Dell, HP, FedEx,etc) GAR Forms – ($199 Value)- FREE Benefit Governmental Affairs – Protecting You and Your Industry Insurance – Plans available (Dental/Disability/Life/Longterm Care/ Supplemental/ Vision) Legal Defense Fund Professional Development REALTORS® Federal Credit Union eLibrary – Thousands of new free ebooks and audio books (includes some best sellers) Field Guides – One-stop resource packages on dozens of subjects (technology, sales, marketing, investing, brokerage) - Ready to use for your clients! ■ Scholarship & Designations ■ Technology Helpline – FREE Benefit ■ Events – Conventions, Trade Shows, Multi-Million Dollar Sales Club, and more www.HarryNorman.com • Equal Employment Opportunity | 32
BENEFIT DESCRIPTION
Arbitration
Ever lost a commission that should have been paid to you? As a Board member, simply call us up. It’s that easy and it’s free. Not a member? Then you must contact an attorney potentially resulting in thousands of dollars in legal fees.
Discounts
With Dell, FedEx, HP and many others, along with Lowe’s REALTOR® discount and customized coupons to your clients, your membership can translate in hundreds of dollars of savings and client referrals.
GAR Forms
The Georgia Association of REALTORS®' contracts are no longer be available to non-members for free. Any nonmember will have to pay $199 for access to the GAR forms. Each GAR form will then be personalized with that individual's name, company information and real estate license number. The GAR forms will continue to be free to REALTOR® members which is a savings of $199 per person! NOTE: REALTORS® must have your NRDS# to access to the GAR Forms for FREE. To obtain your NRDS#, visit https://reg.realtor.org/roreg.nsf/retrieveID?OpenForm.
Governmental Affairs
Combined, the Atlanta Board of REALTORS® and the Atlanta Commercial Board of REALTORS® are amongst the most politically powerful local trade associations in metro Atlanta. The Boards not only keep our members well informed about laws and regulations affecting the industry, but also shape the formulation of those policies through professional lobbying, grassroots activism, and supporting the election of pro-REALTOR® local candidates through the Atlanta REALTORS® Political Action Committee.
Insurance
Guaranteed acceptance into quality programs at very affordable rates, including dental, disability, life, long-term care, supplemental and vision.
Legal Defense Fund
At the state level, your REALTOR® peers are supporting cases that benefit the real estate industry. This helps in preventing negative precedents in the legal system that would take years to reverse and, potentially, put you out of business. www.HarryNorman.com • Equal Employment Opportunity | 33
BENEFIT DESCRIPTION (CONT.)
Professional Development
Earn 18 hours of FREE Continuing Education credit, a $300 savings! Members can also network at any of the monthly seminars on current trends and hot topics.
REALTORS® Federal Credit Union
Recognizing the special financial services needs of REALTORS®, NAR offers a virtual credit union specifically for REALTORS®.
Resources
Have a question about a real estate issue and don’t have the time to do the research? REALTORS® have the answer thanks to the National Association’s members-only resource center. You can also keep your personal blogs, websites and marketing fresh with ultra-current articles, news feeds and tools from industry experts.
Scholarships & Designations
Only REALTORS® have access to the most widely known professional designations in the industry. Scholarships are available to you through GAR to help you earn your next designation this year!
Tech Helpline: A FREE member benefit
Tech Helpline, a free member benefit, provides support for hardware, software, networking and digital devices. The support staff can troubleshoot problems and offer solutions, often by remoting in to your computer while you relax. As a member of the Board, you can now call and receive free support for any tech problems or issues. To access, simply call 877.573.5611.
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