Business Franchise Australia and New Zealand Nov/Dec 2020 by CGB Publishing

VOL 15 ISSUE 01 nov/dec 2020

Rethinking business in a post-COVID market The Five Levels of

Remote Teams

FROM LOCKED-dOWN TO LOGGED-ON:

how an online store gave

Pushing through bedshed Awkward to Positive Growth a boost

SPECIAL FEATURE health, fitness & beauty

$4.95 (AUD), $7.95 (NZ) inc. GST.

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programme later this year, along Delight has already experienced with an integrated online ordering many economic highs and platform.â&#x20AC;? lows and has traded strongly throughout. During the early â&#x20AC;&#x153;We are still a bricks and mortar 90s recession, the business grew business though,â&#x20AC;? adds David. significantly and this latest crisis 99% of our sales being programme later this year, alo Delight â&#x20AC;&#x153;With has already experienced was no exception. generated byand people walking with an integrated online orde many economic highs platform.â&#x20AC;? lows and hasour traded strongly into bakeries, we need to programme later this year, along Delight has already experienced Both David and fellow Joint CEO, throughout. During the early with an integrated online ordering many economic highs and ensure their experience continues â&#x20AC;&#x153;We are still a bricks and mort 90s recession, the business grew platform.â&#x20AC;?noticed a clear shift lows and has traded strongly Elise Gillespie to be a delightful one. Anbusiness though,â&#x20AC;? adds David significantly and this latest crisis throughout. During the early towards â&#x20AC;&#x2DC;shopping localâ&#x20AC;&#x2122; during â&#x20AC;&#x153;With 99% of our sales being integrated digital loyalty program â&#x20AC;&#x153;We are still a bricks and mortar was no exception. 90s recession, the business grew the height of the pandemic, business though,â&#x20AC;? adds David. that enables consumers togenerated order by people walking significantly and this latest crisisalong with a higher demand for into our bakeries, we need to â&#x20AC;&#x153;With 99% of our sales being online pick upCEO, in bakery is Both David andand fellow Joint was no exception. ensure experience contin simple comfort food. Inable fact over generated bybeen people walking â&#x20AC;&#x153;We personally have to â&#x20AC;&#x153;Online sales already atheir larger important foraour future success, Elise Gillespie noticed clear shiftrepresent to be a delightful one. An into ourto bakeries, we need to of cope due the amazing team portion oflocalâ&#x20AC;&#x2122; our sales today than it did in the well last three months, sales grew In its 40th birthday year, towardsbut â&#x20AC;&#x2DC;shopping it will only beduring successful if the digital loyalty prog Both David andBakers fellow Joint CEO, integrated ensure their experience continues franchisees and staff we have.â&#x20AC;? February and we will be launching our by around 10%, mostly driven by the height of the pandemic, Delight is still trading strongly Elise Gillespie noticed a clear shift foundation of delivering delight that consumers to ord to be aindelightful one. An digital loyalty programme laterenables this year, After 40 years business, Bakers the sandwich bread range. along with a higher demand for towards despite having to â&#x20AC;&#x2DC;shopping navigatelocalâ&#x20AC;&#x2122; its during online and pick up in bakery i in along the bakery is integrated achieved online day in, integrated digital loyalty program with an ordering simple comfort food. In fact over the one height themost pandemic,Delight has already experienced many way through ofof the important for our future succe that enables consumers to order day out.â&#x20AC;? â&#x20AC;&#x153;We saw a lotand of people wanting platform.â&#x20AC;? economic highs lows and has the last three months, sales grew along with a higher demandInfor its 40thonline birthday year, Bakers but it will only be successful if challenging years in its history. and pick up in bakery is to support local businesses like traded strongly throughout. During the â&#x20AC;&#x153;We are still adriven bricks and mortar business by around 10%,it mostly by simple comfort food. In fact over When comes to the future, both Delight is still trading strongly foundation of delivering delig important for our future success, butchers, bakers and green early 90s recession, the business grew though,â&#x20AC;? adds David. â&#x20AC;&#x153;With 99% of the sandwich bread range. As many businesses were forced the last three months, sales grew despite having to navigate its David and Elise agree that those in the bakery is achieved day 40th birthday year, Bakers but itand will only be successful if no the this latest crisis was our sales being generated by people grocers, rather than visiting theâ&#x20AC;&#x153;We by around 10%, mostly by way through one of the most to close their doors (some for drivensigniďŹ cantly day out.â&#x20AC;? saw a lot of people wanting ht is still trading strongly businesses with a combination of foundation of delivering delight walking into our bakeries, we need to the sandwich bread range. exception. majorincentres which in turn, saw challenging years in itsishistory. toin, support local businesses likesheet, a strong te having to navigate its good) during the COVID-19 the bakery achieved day a healthy balance When it comes ensure their experience continues to be to the future, b Both David and fellow Joint CEO, Elise our bakeries on strip locations butchers, bakers and green hrough one of the most out.â&#x20AC;? were forced saw a lot of people pandemic,â&#x20AC;&#x153;We Bakers Delight was wanting As manyday businesses brands and working culture, David and Elise agree that tho a delightful one. An integrated digital Gillespie noticed a clear shift towards grocers, rather than visiting the enging years in its history. neighbourhood centres support localan businesses like toand closesmall their doors (some for fortunatelytoconsidered businesses with a combination loyalty program that enables consumers adaptable teams and the ability When it comes theheight future,ofboth â&#x20AC;&#x2DC;shopping localâ&#x20AC;&#x2122; duringto the the centres which in turn, saw major butchers,and bakers and green good) perform very well,â&#x20AC;? said Elise. during the COVID-19 a healthy balance sheet, a st any businesses wereessential forced business allowed to order online and pick up in bakery is David and Elise agree that those to solve problems will be the ones pandemic, along with a higher demand our bakeries on strip locations grocers, rather than visiting the pandemic, Bakers Delight was brands and working culture, ose their doors (someto forcontinue important for our future success, but it businesses with a combination of trading. It turned forHowever simple comfort In factbeen overand thesmall to neighbourhood enjoy sustained success. while food. sales have centres major centres which in turn, saw fortunately considered an sheet, a strong adaptable teams and the ab ) during the COVID-19 will only be successful if the foundation a healthy balance out to be an inspired decision, last three months, sales grew bythe around strong, the need to adapt perform very well,â&#x20AC;? said Elise. our bakeries on strip locationsessential business and allowed will be the o emic, BakersIn Delight was â&#x20AC;&#x153;Australians have enjoyed asolve problems of delivering delight in theto bakery is brands and working culture, its 40th birthday year, Bakersseeking Delight 10%, mostly driven by the sandwich as customers began current (and future) business and small neighbourhood centres to continue trading. It turned to enjoy sustained success. However while sales have been nately considered achieved day in, day out.â&#x20AC;? adaptable teams and the ability greater sense of community is still an trading strongly despite having to bread range. out alternatives tovery supermarkets perform well,â&#x20AC;? said Elise.out to betoan inspired decision, model has become more need to adapt the have tial business and allowed solve problems will beurgent the strong, ones theWhen navigate its way through one of the most lockdown â&#x20AC;&#x153;Australians have enjoyed a it comes toand the future, both David â&#x20AC;&#x153;We saw a lotbegan of people wanting tocurrent during as customers seeking where supply was limited and (and future) business ntinue trading. It turned and as a result, a number of to enjoy sustained success. while sales have been challenging yearsHowever in its history. sense of community and Elise agree that thosegreater businesses rediscovered the benefits of support local businesses like butchers, out alternatives to supermarkets long queues became thetonorm. become more urgent o be an inspired decision, strong, the need adapt the digital options are now beinga model haswith during lockdown a combination of a healthy balance and have As many businesses were forced to close â&#x20AC;&#x153;Australians haveand enjoyed shopping at theiroflocal baker, bakers and green grocers, rather than where supply was limited and as a result, a number stomers began seeking current (and future) business implemented. Partnering with rediscovered the benefits of sheet, a strong brands and working their doors (some good) during theof greater sense of community â&#x20AC;&#x153;Every dayfor weâ&#x20AC;&#x2122;re reminded visiting the major centres which in turn, butcher on,â&#x20AC;? said Elise. long queues became the norm. digital options areand nowson being lternatives to supermarkets model has become more urgent shopping at their local baker, culture, adaptable teams and the ability delivery platforms like Uber COVID-19 pandemic, Bakers lockdown have and saw our during bakeries on strip and locations we are to Delight be living in implemented. Partnering with e supply was limitedhow and lucky and as a result, a number of â&#x20AC;&#x153;Every day weâ&#x20AC;&#x2122;re reminded of butcher and son on,â&#x20AC;? said Elis â&#x20AC;&#x153;We believe many of the core to solve problems will be the ones to rediscovered the benefits of was fortunately considered essential Eats, exploring click and collect small neighbourhood centres perform and to options be an in the delivery platforms like Uber queues became theAustralia norm. digital arebusiness now beinghow lucky we are to be living in enjoy sustained success. principles of a great customer shopping at their local baker, business and allowed to continue very well,â&#x20AC;? said Elise. options and e-commerce â&#x20AC;&#x153;We believe many of the core Eats, exploring click and collect that weâ&#x20AC;&#x2122;reimplemented. in. Weâ&#x20AC;&#x2122;ve experienced Partnering with Australiabutcher and to be inson the on,â&#x20AC;? business y day weâ&#x20AC;&#x2122;re reminded and saidstrong, Elise. trading. Itof turned out to be an inspired â&#x20AC;&#x153;Australians have enjoyed a greaterof a great custome experience that we have principles functionality were all identified However while sales have been delivery platforms like Uber change, disruption and stress, but that weâ&#x20AC;&#x2122;re in. Weâ&#x20AC;&#x2122;ve experienced options and e-commerce ucky we are decision, to be living asincustomers began seeking sense of community during lockdownthat we have experience practiced for 40 years will remain the need to adapt the current (and â&#x20AC;&#x153;We believe many of the core functionality were all identified as being an important part Eats, the exploring and collect change, disruption and stress, butof nowhere near scaleclick of many alia and to beout in the business to alternatives supermarkets where and have- rediscovered the beneďŹ tsfor of 40 years will rem practiced future) business model has become principles of a great customer important delightful service, as being an important part of options and e-commerce Bakers near Delightâ&#x20AC;&#x2122;s future and have the scale of many weâ&#x20AC;&#x2122;re in. Weâ&#x20AC;&#x2122;ve experienced other businesses,â&#x20AC;? said Joint CEO nowhere supply was limited and long queues shopping at and theirhave local baker, butcher important delightful service, more urgent and as a result, a number experience that we have Bakers Delightâ&#x20AC;&#x2122;s future delightful product and delightful functionality were all identified other businesses,â&#x20AC;? said Joint CEOof the been accelerated as part ge, disruptionbecame and stress, but David Christie. â&#x20AC;&#x153;We personally the norm. and son on,â&#x20AC;? said Elise. delightful product and deligh of digital options are now being practiced for 40 years will remain been accelerated as part of the as being an important part of David Christie. recovery â&#x20AC;&#x153;We personally environment. For now though, here near the scale of many pandemic plan. beenBakers ableDelightâ&#x20AC;&#x2122;s to cope well environment. For now though â&#x20AC;&#x153;Every have day weâ&#x20AC;&#x2122;re reminded of how lucky implemented. Partnering with delivery believe many of the core principles important delightful service, pandemicâ&#x20AC;&#x153;We recovery plan. future and have have been able to- cope well businesses,â&#x20AC;? said Joint CEO it will need to be achieved in a it will need to be achieved in we aredue to be in Australia and to toliving thebeen amazing team of platforms like Uber Eats, exploring click of a great customer experience that we delightful product and delightful â&#x20AC;&#x153;Online sales already represent a accelerated as part ofdue the to the amazing team of â&#x20AC;&#x153;Onlinesocially sales already represent a d Christie. â&#x20AC;&#x153;We personally distanced socially distanced way.â&#x20AC;? be in the business pandemic that weâ&#x20AC;&#x2122;re in. collect options e-commerce have practiced forway.â&#x20AC;? 40 years will remain environment. Forhave.â&#x20AC;? now though, and staffrecovery weWeâ&#x20AC;&#x2122;ve have.â&#x20AC;? plan. and franchisees and staff we larger portion of and our sales today larger portion of our sales today been able to copefranchisees well experienced change, disruption and functionality identiďŹ ed as being important - delightful service, delightful it will were need all to be achieved in a o the amazing teamAfter of 40 years than did in in business, February and we than will it did in February and we will â&#x20AC;&#x153;Online sales already represent a 40 ityears After Bakers in business, stress, but nowhere near the scale Bakers of an important part of Bakers Delightâ&#x20AC;&#x2122;s product and delightful environment. For socially distanced way.â&#x20AC;? our digital loyalty hisees and staff we have.â&#x20AC;? be launching our digital loyaltybe launching larger portion of our sales today many other businesses,â&#x20AC;? said Joint CEO future and have been accelerated as now though, it will need to be achieved

40 years in business, Bakers David Christie.

than it did in February and we will part of the pandemic recovery plan. be launching our digital loyalty

in a socially distanced way.â&#x20AC;?

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VOLUME 15 ISSUE 1, nov/dec 2020 president: Colin Bradbury. colin@cgbpublishing.com

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From the publisher & editor

publisher: Vikki Bradbury. vikki@cgbpublishing.com

“Take care of your body. It’s the only place you have to live”

EDITOR: Hayley Drew. EDITORIAL: Sinead Horan-Webb. editor@cgbpublishing.com.au SALES & marketing manager: Jason C. Bradbury. jasonb@cgbpublishing.com PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: accounts@cgbpublishing.com.au GRAPHIC DESIGN: Jejak Graphics - Michelle Quinn jejak@bigpond.com COVER IMAGE: Bedshed TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz

– Jim Rohn

Vikki Bradbury

Sinead Horan-Webb

Welcome to our November/December issue of Business Franchise Australia and New Zealand magazine. I’m pleased to join the team for a brief spell while your Editor Hayley Drew takes maternity leave to welcome a new addition to her family. With the year that we had drawing to a close, many of us are looking to 2021 with a mixture of uncertainty and hope. It’s time to start slowly returning to a new COVID-normal, get back to business, and get back to life! Which is why it’s fitting that we finish off the year with a special feature on Health, Fitness and Beauty. So shake off those cobwebs and reinvigorate your mind, body and soul. Our feature includes news and expert advice from fitness and beauty industry professionals sharing how they are safely welcoming back customers, and tips for how your business can survive and thrive despite the ongoing pandemic. On our cover we are delighted to feature Bedshed, a company which has seen increased demand for high-end bedroom furniture during the various lockdowns. Turn to page 12 to read about how their long-planned e-commerce store arrived at just the right time to capitalise on increased online shopping trends. And, as more and more people are shopping, working and holidaying at home, Mary Aldred of the Franchise Council of Australia (FCA) examines what our new ‘hyper-localised’ way of life means for the way we do business in the future. Turn to page 14 for her article on ‘Rethinking business in a post-COVID market’. In addition to loads of great franchising advice and insights, readers will find plenty of franchising news, profiles pieces, and our A-Z franchise listing directory with all of the best franchise opportunities available right now. Enjoy the read! Vikki Bradbury & Sinead Horan-Webb Business Franchise magazine

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

SUPPLIER FORUM

contents

november / december 2020

On the Cover

Cover Story: Bedshed - From Locked-down to Logged-on: How an Online Store Gave Bedshed a Boost

Special Feature: Health, Fitness & Beauty Franchising

Expert Advice: Rethinking Business in a Post-COVID Market

Expert Advice: The Five Levels of Remote Teams

Expert Advice: Pushing through Awkward to Positive Growth

In Every Issue

What’s New!

Announcements from the Industry

A Message from the CEO

Mary Aldred, Franchise Council of Australia

Special Feature: Health, Fitness & Beauty Franchising

Hot Topics: Behind the Headlines

Jason Gehrke, Franchise Advisory Centre

Professional Services Listings

Franchise Listings

Franchise A—Z Directory

Expert Advice 16

The Five Levels of Remote Teams

Recent Developments in Marketing Fund Disclosure Obligations

Support to Close Out 2020

Australian Taxation Office

Resilience: The Silver Bullet for Tough Times

Legislation Unlikely to be the Answer to Stronger Franchise Sector

Is Your Franchise Business COVID-SAFE?

Carnage in Retail but There’s Light at the End of the Tunnel

Back to the Office: From COVID Comfort to the Future of Work Wear

Steve Glaveski, CEO, Collective Campus

Megan Jongebloed, Director, Cowell Clarke

Andrew Watson, Assistant Commissioner - Small Business Experience,

Corina Vucic, Director, FC Business Solutions

Kerry Miles, Director, FranchiseED

Lisa McQueen, Co-founder and Director, Cleancorp

Jon Sully, Partner and Founder, BDC Partners

Pamela Jabbour, Founder and CEO, Total Image Group

also in this issue: 7-Eleven............................................................................75

Snapshot 20

Shopinsurance.com.au - Protect Your Business through COVID with Adequate Insurance

Bathroom Werx - Use Your Handyman Skills to Make Big Money

9 Round (Lift Brands)...............................................75 Andrew Barton..................................................75, IBC Appliance Tagging Services. ...............................75 Aramex..................................................................... 25, 76 Bakers Delight........................................................ 3, 76

Focus Feature 50

IWG - The Future of Flexible Working

National Franchise Insurance Brokers (NFIB) Streamlining the Process of Insurance for Franchised Businesses

Profiles

City Farmers Dogwash. ..........................................76 Deckseal..........................................................................77 Ecomist Australia........................................................77 FC Business Solutions............................ 19, 71, 74 Fasta Pasta.....................................................................77 Franchise Finance Australia (Cash Flowit)..... 4 Gateway. ......................................................................... 55

Subway – The Fresh Taste of Customer Service

Gecko Sports ..............................................................77

Franchising Expo - Interested in a Fresh Start in 2021?

Home Caring.................................................................77 IP Partnership...............................................................71

Health, Fitness & Beauty Franchising Feature On the Cover 38 Expert Advice: Why Now is a Great Time to Get into the Fitness Industry

Jim’s Pool Care............................................................78 Just Cuts..........................................................................78 LTYB...................................................................................78 Little Big Sport. ............................................................78

40 Expert Advice: Pushing through Awkward to Positive Growth

Magnetite.........................................................................79

44 Expert Advice: 8 Ways to Grow Your Beauty or Wellness Business Faster

Nurse Next Door Australia....................................79

46 Expert Advice: How Technology is Changing the Fitness Industry

Pack & Send....................................................... IFC, 79

In Every Issue

Pearl Home Care............................................... 43, 79

34 What’s New! Announcements from the Industry

Plus Fitness................................................................... 80

36 Special Feature: Health, Fitness & Beauty Franchising

Ryco 24•7....................................................................... 80

RAMS. ...............................................................................32

Safety Navigator................................................. 70, 71

Expert Advice 38 Why Now is a Great Time to Get into the Fitness Industry

Adala Bolto | ZADI

40 Pushing through Awkward to Positive Growth

Dave Burt | Founder | SALT (Sport and Life Training)

44 8 Ways to Grow Your Beauty or Wellness Business Faster

Danielle MacInnis | Owner | MACINNIS MARKETING

46 How Technology is Changing the Fitness Industry

Tim West | Founder | 12RND FITNESS

Snap Fitness................................................................. 80 Snap-On Tools............................................................ 80 Snap Print & Design................................................. 80 SuperGreen Solutions.............................................81 the Lott................................................................ 81, OBC Theobroma.....................................................................81 Wollermann Franchise Developments...........71

what’snew! IWG SEALS FIRST FRANCHISE DEAL IN AUSTRALIA IWG, the world’s leader of flexible workspaces and coworking, has signed its first franchise deal in Australia, in partnership with the Adams Group, owners of Nightowl Convenience. The deal will see IWG expand throughout Northern Queensland adding 10 centres under the Regus brand. IWG currently operates in 77 locations in Australia. The partnership will extend IWG’s footprint into areas where demand for flexible office space among local businesses and entrepreneurs is increasing. The centres will be located in the Sunshine Coast, Townsville, Cairns, Noosa, Mackay, Rockhampton, Gladstone, Bundaberg, Hervey Bay and Airlie Beach.

IWG said their tried-and-tested business model promises low staffing requirements and strong customer retention rates. Thanks to the contract-based nature of flexible office services, fewer recurring customers are required for generating a healthy profit (compared to, for example, dining outlets).

flexible workspace industry outside the core

Adam Adams, CEO of the Adams Group said: “The appetite for flexible and coworking spaces was booming in Australia pre COVID and the pandemic has only increased demand. There is a clear gap in the market for a highquality product in Queensland”. IWG has more than 30 years of experience running flexible spaces all over the world.

“We are actively looking for franchise partners to capitalise on the growing demand in the

Find out about becoming a franchise

CBD areas and are confident in adding another 10 – 20 locations to the Australian footprint by the end of 2020”, said Mark Bhardwaj, IWG’s Head of Partnership Growth in Australia and New Zealand. partner with IWG: franchise.iwgplc.com

VIDEO PRODUCTION COMPANY HELPS BUSINESSES KEEP COMMUNICATIONS ROLLING DURING COVID Having clients filming their own video content on their phones was the last thing producer Nick Heydon had on his mind prior to the pandemic. But due to COVID-19, corporate video production company Rise Films went from having six months of work booked in, to pretty much nothing over the course of a week. After the initial panic, Nick realised he needed a radical plan to get through the year. Restrictions made it unlawful to run shoots, but his clients had more messages than ever they needed to convey. Nick realised all his clients had phones with pretty good video cameras. He could train them to shoot and work their post-production remotely. And so, RISE&SHINE was born. Under this system, clients are given a kit that contains a tripod, microphone and ring light, plus access to short video tutorials that teach them all the film making basics they need to know. Clients use their own phones to shoot, then footage is sent back to RISE&SHINE for editing, sound, graphics and general post-production. “Clients love this because it can be done at fraction of the cost of a full film crew, it’s a quick turn around and it still looks semi-professional,” explains Nick Heydon. “It’s being used for CEO announcements for internal comms, to showcase new products on websites and socials, to

8 Business Franchise Australia and New Zealand

create expert opinion pieces or even to promote sales. The possibilities are endless really.” www.riseandshine.video

BANJO’S BAKERY INNOVATES WITH DRIVE-THRU STORES AND NEW SIGNATURE PIE RANGE Iconic Tasmanian bakery chain Banjo’s Bakery Café has created a winning recipe for success—introducing a fast and fresh drive-thru bakery service and exciting new flavour combinations that has customers driving back for more. Banjo’s Bakery Café CEO and Managing Director Jessica Saxby said the drive-thru concept offers customers convenient and flexible access to Banjo’s full bakery and café range from the comfort of their vehicle. “The introduction of drive-thru stores has played a crucial role in our growth. Consumers are seeking convenient and alternative purchase avenues, such as UberEats and Click and Collect. The drive-thru offers our customers choice, creating a larger opportunity to reach hungry Australians over a stand-alone store, through flexibility and quick service. “At the height of COVID-19 restrictions in Queensland, the drive-thru option at our new stores provided our customers with a safe alternative to access fresh food and baked goods, including your weekly bread and milk run,” she said. Staying ahead of the game, the bakery

reworked the humble meat pie to satisfy Australia’s growing appetite for exciting and experimental flavours. Banjo’s Signature Pie range—which was available for a limited time—included unique flavour combinations such as the Chicken Parmi, Double Cheeseburger, Tasmanian Scallop and Bangers and Mash and filled a gap in the market for accessible yet interesting taste profiles.

“Australians are refining their palates to explore unique flavour combinations— whether it’s an homage to a pub classic, iconic burger or a family favourite dish—our Signature Pie range is satisfying appetites for new and gourmet profiles.” Banjo’s Bakery Café has 44 stores across Tasmania, Queensland, New South Wales, Victoria and South Australia. banjos.com.au/franchising/opportunities

INXPRESS AWARD FRANCHISE OF THE YEAR TO INDUSTRY NEWCOMER In October, InXpress Australia held their very first Virtual Award Ceremony to celebrate the network’s hard work throughout 2019. While the event was planned for earlier this year, with lock-down laws coming in and out of play throughout most of the year, the decision was made to go ahead with a Virtual Awards Night which was held on Thursday, 8 October. During the event, Bhavin Shah, Franchise Owner of InXpress Wanneroo in WA, was awarded one of the company’s most prestigious awards, InXpress’ Franchise of the Year Award for 2019. Aside from this award, Shah also took out 1st place for Highest Margin Growth and 3rd place for Highest New Customer Activations. Shah started out as a technical engineer before deciding he wanted to be his own boss. “I made a checklist of what I wanted in my own business – generate passive income, give me time to spend with my young growing family, challenging, and something I had never done before,” he said. After seeing an ad for InXpress that checked all his boxes, Shah made an appointment for a face-to-face with the InXpress Sales Director

about the overall business model, finances and whether he could develop a franchise into a strong earner. He signed up for an InXpress franchise in February 2018 and attended the InXpress Franchisee Boot Camp. From there, he was quickly on his way to building his own business and earning an income. InXpress said Shah had shown incredible commitment to the continued development of his business and was highly deserving of this award. www.inxpress.com.au

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what’snew! 7-ELEVEN AND SECONDBITE ANNOUNCE 2020 FEEDMORE GRANTS WINNERS matches every dollar donated and these funds are allocated to the 7-Eleven Secondbite FeedMORE Grants. These grants give the organisations the financial support they need to expand or grow, which might not otherwise have been possible within their standard operating budgets,” he said. The grants are a part of a broader partnership between 7-Eleven and SecondBite. “We have been working with food rescue organisation SecondBite since 2018, supporting their work to end hunger by reducing waste through the 7-Eleven Good Cause program. As a business, we are incredibly proud to support the work that SecondBite and their partner organisations do in the community which has never been more necessary,” he said. St Vincent de Paul Society in Gympie, Community Support Services Village Pantry in Bankstown, Gift of Bread in Sydney, and Albury Wodonga Regional FoodShare have each been awarded a $5,000 7-Eleven SecondBite FeedMORE Grant to help them expand their services to support those in need.

7-Eleven Australia CEO and Managing Director Angus McKay said that the grants are funded through the donations of the 7-Eleven corporate team. “As part of the Good Cause program, our corporate team members can donate from their regular salary to support their selected Good Cause partner charities. 7-Eleven

SecondBite CEO Jim Mullan said the grants allow the recipients to fund key infrastructure or new programs. “Assisting the expansion of our agencies with 7-Eleven’s generous workplace giving program elevates the efficiency of their food programs and, in turn, increases the number of people that can be supported who are experiencing food insecurity,” he said.

BLOCKBUSTER BUDGET A CASH SPLASH FOR SMALL BUSINESSES The Australian Small Business and Family Enterprise Ombudsman Kate Carnell says the Federal Government’s 2020 Budget is one for the history books, with a record spend that will help lift small businesses out of the COVID crisis and provide a much-needed boost to economic confidence. The Budget includes a number of new, extended and existing measures to further support small business including: • $4.3 million for Beyond Blue’s NewAccess service, providing mental health support for small businesses • $1.2 billion on the extension of wage subsidies for apprentices and trainees • $850 million on JobMaker hiring credit

payable for up to 12 months to employers who hire young people (aged 16-35 years) • $15 billion in JobKeeper payments • $1.9 billion for loss carry-back tax provision • $26.7 billion in instant asset write-offs for business – uncapped • $800 million national digitisation plan “(This) budget represents the biggest-ever fiscal response to an economic downturn in Australian history,” Ms Carnell said. “While this is entirely appropriate given we are in the midst of the worst conditions we have seen since the Great Depression, this does come with a record high deficit of $213 billion, and that is projected to balloon to $966 billion in 2024.

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“Given the number of measures that target the small business sector in this Budget, the Federal Government has clearly acknowledged the role small and family businesses have to play in the nation’s economic recovery.”

BASKIN-ROBBINS’ FIRST HOME-DELIVERY FOCUSED CAMPAIGN SCOOPS A WIN AT AWARDS Baskin-Robbins (BR) Australia’s 2019 winter campaign, “Stranger Things are happening at Baskin-Robbins” has been recognised as an ABA100 Winner for Marketing Excellence [MXA] in The Australian Business Awards 2020. The campaign involved BR Australia partnering with Netflix to launch Stranger Things’ third season and working with agency partners, Type + Pixel and Foxed Glove, to turn “Sci-fi fans” into “ice cream fans” across a new millennial and Gen Z demographic. Products were sold instore at BR Australia locations and via a worldfirst ‘Scoops Ahoy’ virtual restaurant (a homage to the name of the ice cream parlour in the series), with ice cream delivered by Uber Eats. BR Australia National Marketing Manager Julian Casa said accolades for the campaign showed the company’s efforts in reinvigorating the brand in recent years. BR was also named the ABA100 Winner for Marketing Excellence [MXA] in 2019 for its Creature Creations campaign. “Being awarded the ABA100 Winner for Marketing Excellence [MXA] in The Australian Business Awards for two years in a row is wonderful recognition of the efforts and investment we’ve made to elevate the brand through product innovation and delivery,” he said. Along with massive engagement across BR Australia’s digital platforms, the franchise’s delivery channel experienced an increase during the campaign.

“The 2019 Stranger Things campaign allowed us to optimise our delivery channel which became incredibly useful this year when many guest experiences moved to home delivery,” said BR Australia General Manager Ben Flintoff. www.baskinrobbins.com.au

ASSET TRACKING TOOL GIVES BUSINESS OWNERS A CLEARER VIEW OF EQUIPMENT

Webfleet Solutions, a leading telematics solution provider, has added a new feature called Asset Tracking to their fleet management solution WEBFLEET, available to Australian fleet customers and business owners. Asset Tracking gives companies visibility over the position and usage of their powered assets, such as trailers, generators and other equipment. From a single interface, the positions of vehicles and assets are displayed on a clear map view. Customers can choose to be alerted when an asset is being used, when it leaves a designated area or when any motion is detected. This helps to reduce both the risk of theft and the likelihood of improper usage. Notifications can also be set up to alert the user when maintenance is required, which helps to preserve the value of the asset. The user can find out the location of each asset in seconds, whether it is on-site or off-site. “Webfleet Solutions’ Asset Tracking is designed to provide a host of functionalities that enable fleet managers and business owners to get the most value and productivity out of each of their assets. This can make a tangible impact on the reduction of unnecessary costs, and optimise processes for better business results,” said Christopher Chisman-Duffy, Sales Director at Webfleet Solutions. www.webfleet.com

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c ov er sto ry: B e ds h e d

FROM LOCKED-DOWN TO LOGGED-ON:

HOW AN ONLINE STORE GAVE BEDSHED A BOOST “It’s been a win-win for our customers and our franchisees. Our customers can shop online direct from any Bedshed warehouse and enjoy the convenience of a contactless delivery experience. We have stock in our warehouses all over the country that our customers can now buy direct from, so there’s more choice than ever before.”

Bedshed is one of Australia’s largest specialist mattress, bedding and bedroom furniture franchises. Now celebrating 40 years in business—the very first Bedshed store opened in Western Australia in 1980— the retail empire now has a network of 36 stores across Queensland, ACT, Victoria and Western Australia. Far from slipping into their 40’s with a ‘business as usual’ approach, Bedshed has been evolving their brand, embarking on a full refurbishment of their stores and launching an online retail store.

Business Franchise magazine spoke with Bedshed General Manager Gavin Culmsee about how franchisees adapted to the new full service e-commerce site and how the unexpected global health crisis impacted their brand evolution.

2020 has been a tumultuous time for business franchises struggling to cope through COVID-19. How has Bedshed fared this year? Well, back at the start of the year we were getting a lot of franchise interest and our retail bedding business was very strong and then, with that first lockdown, everything changed. We quickly implemented a COVID-safe plan so we could continue trading during that time and provide our customers and our team members with a safe environment. Our stores have a large footprint, so social distancing was pretty easy for us, but we also introduced hygiene protocols like disposal pillow covers for customers testing out the bedding.

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During that time, we saw a lot of customers coming in with an almost desperate need for something ‘right now’: bedding for additional family members coming to stay with them during lockdown, that sort of thing. Then towards the middle of the year it was a different story. Customers were looking for more luxurious home furnishings to ‘resortify’ their homes. They have all this disposable income because they’re not going on long holidays or travelling overseas, so they want to make their homes as comfortable as possible. This kind of business is still very strong for us.

During all this, Bedshed launched its online e-commerce store. With more people wanting to make purchases from the safety and comfort of their own home, the timing for this platform was perfect.

time to build it, but when it came time to launching around June we very focused on that. Even with the team working from home this was our number one priority, we put everything we had into building the online store. Nothing was more important than getting that up and running.

“Customers were looking for more luxurious home furnishings to ‘resortify’ their homes. They have all this disposable income because they’re

The key to getting it right is that we went into the project with a really clear objective: to sell direct from our franchisees’ warehouses to consumers and make sure the funds got into our franchisees bank accounts straight away. Just a simple, clear objective. It’s really important to get that right from the outset and avoid things like project creep.

not going on long holidays or travelling overseas, so they want to make their homes as comfortable as possible.”

Because we put all that groundwork in, when it came time to roll it out across all our stores, training the franchisees on the new sales system was quite straightforward.

What advice would you give potential franchisees thinking of a retail proposition like Bedshed – especially during these uncertain times? When you’re starting out, it’s all about understanding what kind of business it is you’re looking for. A food business that might have a high turnover of young staff members is very different from a retail business like ours that usually employs a handful of more mature, reliable workers. So, consider that lifestyle aspect. Also look for a business that’s going to trade well into the future and try to understand what the business will look like in 5-10 years’ time. A retail franchise like Bedshed is a longterm proposition, so it offers stability. When a business has thrived for 40 years it shows it can stand the test of time. But you can’t predict the future (and this year has been proof of that!) We’ve seen great trading periods and tough trading periods and stayed strong through it all. It’s about having a business model that can make it through all of those ups and downs and survive.

Taking the next step We had been developing the ecommerce platform for a couple of years and rolled it out across all our stores in June. It’s been a win-win for our customers and our franchisees. Our customers can shop online direct from any Bedshed warehouse and enjoy the convenience of a contactless delivery experience. We have stock in our warehouses all over the country that our customers can now buy direct from, so there’s more choice than ever before. For our franchisees, the e-commerce platform

means they might come into work in the morning and find thousands of dollars of sales have come in overnight, the goods are already allocated in the sales system, and all they need to do is organise delivery. So, it really has provided a tremendous sales boost to our store owners.

Were there any challenges setting up the online store? Fortunately, we had been developing the system for a couple of years, so had lots of

If you’re the sort of person who’s excited by a challenge and is driven to succeed, franchising could be a smart career move. It offers the right balance between exciting and challenging opportunities, and a steady, safe and secure investment. Have a question? Just want to have an initial conversation? Contact Bedshed’s National Business Development Manager, Greg Prussia 0447 891 158. www.bedshedfranchise.com.au

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f r a n c h i s e c o u n c i l o f aust r a l i a ( F CA )

rethinking business in a post-COVID market I had hoped three months ago, as many of you also would have, that by the time I wrote my next FCA CEO’s piece that there would have been significant improvement in the impacts of the COVID19 pandemic and that harsh restrictions would have been lifted across Australia. Unfortunately, that has not been the case, especially in Victoria where most businesses remain closed, and in other states there is weak recovery being reported with various surveys indicating many are still at risk of permanent closure or reduced size of operations. The FCA has continued to proactively help members navigate complex and continually changing government restrictions on business’s ability to operate, particularly home services where there seems very low risk to

“We are now moving back to a hyper-localised life. We’re all living, working, and shopping in our own suburbs and towns, and that is habit forming over the longer term.” Mary Aldred | CEO | Franchise Council of Australia

the community of having those services still working, especially when their governmentowned equivalents are operating. Commercial leasing arrangements have been a continuing source of friction for both small and large businesses. The FCA has secured an exemption on collective bargaining on commercial leasing from the ACCC and statebased leasing legislative reform remains a key priority. The FCA has also been providing expert advice and support for members on key business operations and compliance matters, especially workplace relations and the challenges associated with remote workforce management and working from home. As some of the larger industry groups, such

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as airlines, retrench significant staff, the FCA has been promoting best practice franchising as a good investment option to run a small business and develop a new career. I have been particularly impressed by businesses adapting and implementing innovation in the current environment as their strategy to survive, and in some cases even thrive. The Australian economy is fundamentally altered and will continue to be this way until we can contain the virus, and beyond that. Governments are regulating the way businesses are allowed to operate, or not operate, on a weekly, daily and sometimes hourly basis.

Because of this, we are now moving back to a hyper-localised life. We’re all living, working, and shopping in our own suburbs and towns, and that is habit forming over the longer term. That changes the way we interact and serve our customers, and the way we market to consumers who buy our products. A Sensis business survey in August said that 13 per cent of metropolitan businesses indicated they would close their doors in the next 12 months, and 5 per cent of regional businesses would do the same. I suspect it will be far higher than that. Cultural, accommodation, and dining businesses were most worried about their prospects. Construction, building, transport, storage, finance and insurance sectors were most confident about their survival. The FCA recently commissioned our own research through FranDATA. That research found that 46 per cent of survey respondents reported their revenue last quarter was less than 50 per cent compared to the previous quarter, and that the hardest hit businesses were cafes, restaurants, fitness clubs, accommodation and child services. By comparison, 37 per cent of respondents actually reported an increase in revenue, with takeaway food, maintenance, health, freight and baked goods having an improved trading outlook. There’s a couple of guiding principles at play for businesses I’ve seen succeed, through what you’d call a culture of innovation. The first is scenario planning. Look at many possibilities for your business, not just one. And while we can’t employ people who can predict the future, we can create an anticipatory culture within an organisation.

same levels of international travellers and students coming into the CBD. For international cities like Melbourne and Sydney, there’s a huge correlation between how those international travellers sustain retail trade, and how retail trade directs the city ecosystem, from trading hours, community safety and cultural attractions. That’s why we’re seeing a rethink on retail outlets that were once thriving in the CBD, with their outlets forecast to rationalise in number, but surviving in the suburbs and regional towns where people are living and now working too. People are changing their shopping habits and long-term consumer behaviour.

You can’t hang out your shingle and expect people to come buy your coffee. What are your targets? How are you going to meet them? How are you going to out-market your competitors and have nimble and lean supply chains? Systems and processes win the day.

Convenience stores and petrol stations, where people once grabbed some milk and a loaf of bread on the way home, are seeing customers now doing more of a grocery shop there, or buying more from their local bakery, to avoid crowds and queues at shopping centres.

That’s why I like franchise systems. Because if you’ve got a passion for serving your customers and working in a team, franchise systems give you those processes, supply chain advantages, market analysis and data that gives you a better shot at success than going it alone.

The lifestyle benefits of regional areas are coming into their own without the worry about a long commute into a CBD job. You can now do nearly any job miles away from home. From a business perspective, that’s a great investment signal for regions.

to protect retail workers and partnering with Bunnings home deliveries that have exploded by 100 per cent. Macca’s and Pizza Hut are providing milk, bread, toothpaste and eggs for people who can’t leave home as part of a convenience option. This goes to the heart of businesses trying to support vulnerable customers, especially where there was panic buying at the start of the pandemic. Jack Welch from General Electric once said that when the market is moving faster than your business you are doomed to fail. And there’s no bigger test of that right now, in the biggest economic crisis any of us have ever lived through. Think about your product, your place in the marketplace, and more importantly, the role you can play in helping our community make it through this to the other side. That’s a job for all of us.

Part of that technical and data driven approach to business means looking closely at how our operating environment changes. Let’s take city CBD areas for example.

Previously, innovation in business was only thought of as start-ups and new jobs, while this pandemic has proven it to be so much more. It is also about what asking what can we do now that we can do differently, and better.

Mary Aldred is the CEO of the Franchise Council of Australia, the peak body for the nation’s $184 billion franchise sector. Mary commenced in the role in April 2018, bringing with her extensive experience across government, industry and the corporate sectors. As CEO, Mary has led the FCA in developing and delivering strategic priorities to strengthen the FCA’s role as an effective peak business organisation and advocate for a compliant, sustainable and profitable franchise sector.

Office jobs won’t return to what they were before this virus. We’ve proven people can work from home, or as a hybrid between the office and home. We’re not going to have the

In franchising, there’s been some great examples. Home repair businesses prevented from day-to-day jobs because of government restrictions are now installing Perspex glass

Franchise Council of Australia Phone: 03 9508 0888 Email: info@franchise.org.au Web: www.franchise.org.au

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the five Levels of Remote Teams COVID-19 has forced us into a global remote working experiment

Companies were quick to download Zoom and Slack, but tools are only as good as how you use them. When it comes to remote work, few companies do it better than Automattic—the company behind Wordpress, which powers 35 per cent of all websites on the internet. Automattic has 1,170 employees across more 75 countries and is worth US$3 billion. And here’s the kicker: the company does not have an office; its employees collaborate almost exclusively online. Automattic’s founder Matt Mullenweg (hence the double-t in the company’s name), sees five levels of sophistication when it comes to remote teams.

The Five Levels of Remote Teams Level 0: Remote work isn’t supported Think of a call centre with desktop machines, where employees don’t have the technical ability to connect to the company’s call infrastructure remotely. Calling and receiving customer service calls, in this case, can only be done while physically on-site. If you’re not physically present at a central office, you can’t get work done.

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“The reality is that most things don’t require an immediate response. For most things, a one-way email or instant message should do the job, with the recipient responding when it suits them.”

• Invite only ‘must have’ people instead of the entire village.

“Working from home is, for the moment, a privilege and not a right for many, and by being more intentional about how we work, we can cultivate a more productive and happier team, something that will benefit our franchises in the long run.”

• Agree on next steps, allocate responsible person(s) and set due dates (this is especially important to avoid boomerang meetings). • Don’t use a meeting simply to communicate information when a company intranet, IM or email can do this for us.

Steve Glaveski author of Time Rich | CEO | Collective Campus

Level 1: Non-deliberate action Nothing deliberate has been done by the company to support remote work, but employees can still keep the ball rolling somewhat if they’re at home for a day. They have access to their smartphone, and email. Perhaps they dial in to a few meetings. But they’ll put off most things until they’re back in the office and will be a shadow of their office-bound selves. Level 1 is where the overwhelming majority of organisations were prior to the COVID19 outbreak.

Level 2: Recreating the Office Online This is the level of remote working maturity that most companies are at today. Organizations at this level simply recreate the office online, along with all its drawbacks. Instead of back-to-back meeting, it’s backto-back Zoom calls. Instead of taps on the shoulder, we’re being interrupted by Slack messages and phone calls. And while working remotely offers us a chance to design our days, how it best suits our work rhythm, most of us are still clinging to the 9am to 5pm workday, a hallmark of the industrial revolution.

If you’re at Level 2, you still have a long way to go.

Level 3: Adapting to the medium It’s at this stage that companies start to invest in better equipment for their employees as well, such as lighting for video-calls and background noise-cancelling microphones. Teams also take advantage of the medium by taking notes via a shared screen in real time, ensuring everybody is on the same page and nothing is lost in translation. With an aversion to ‘jumping on calls’ at a whim (and destroying people’s focus and productivity as a result) and a preference for asynchronous communication, effective written communication becomes key. On Meetings • Only hold a meeting if it is absolutely necessary and the same outcomes can’t be reached via a quick ad-hoc conversation, phone call, email, text or instant message. • Set the meeting to 15 to 30 minutes by default. The shorter time acts as a forcing function and does away with small-talk and yet another conversation about the weather. • Set a specific agenda and desired outcome going into the meeting.

Level 4: Asynchronous Communication ‘I’ll get to it when it suits me.’ This is the nature of asynchronous communication. The reality is that most things don’t require an immediate response. For most things, a one-way email or instant message should do the job, with the recipient responding when it suits them. Aside from the obvious and massive benefit of giving knowledge workers time for focus and to spend more time in the flow state (a psychological state whereby we are up to five times more productive according to consultancy, McKinsey), asynchronous communication predisposes people to making better decisions. The better the decisions of our people, the better off our companies are in the long term. Ensure that asynchronous messages: • provide sufficient background detail, where necessary provide clear action item(s) and outcome(s) required • provide a due date • provide a path of recourse if the recipient is unable to meet your requirements. Companies that truly practice asynchronous communication have stepped out of the industrial revolution, and no longer conflate presence with productivity, or hours with output, as one might on the factory floor.

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Awaken the Night Owls People’s preferred sleeping patterns—their chronotypes—are programmed at birth. We’re either night owls or early birds. In fact, approximately 40 per cent of the population are night owls, which means that the modern 9-to-5 workday is sabotaging the creative and intellectual efforts of almost half the workforce. Night owls can experience ‘social jetlag’ if they start their day at 9am and show stronger focus and longer attention spans 10 hours after waking than early-birds. Asynchronous companies give night owls more flexibility to start their day later, so long as there is a workable overlap between them and their colleague’s day.

Level 5: Nirvana This is where your remote team works better than any in-person team ever could. Mullenweg equates this level with having more emphasis on ‘environment design’, insofar as the organisation’s culture and the physical environment people work in is concerned.

Remote Working Challenges Of course, there are pros and cons with almost any path we take in business and life.

“Night owls can experience ‘social jetlag’ if they start their day at 9am and show stronger focus and longer attention spans 10 hours after waking than early-birds. Asynchronous companies give night owls more flexibility to start their day later, so long as there is a workable overlap between them and their colleague’s day.”

Team bonding and building Flip the script. Instead of going to an office eleven months a year, and then taking four weeks off, organizations such as Automattic, Basecamp and Zapier run events where their remote employees come together for, say, two to four weeks, over the course of a year.

Osmotic and office communication We miss out on the learning that takes place through observation and osmotic communication when we’re all working remotely. Instant messaging tools such as Slack and Microsoft Teams are a good place to start, but Automattic uses an internal blog, called P2, a place where an incredible amount of conversation and activity is chronicled and captured without getting lost after a day or so, as is prone to be the case via Slack.

Security Endpoint security at the individual device is in many ways more secure than company firewalls, which represent a single point of failure. Once you’re over the wall, you’re in.

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70 per cent of IT hacks using social engineering to get inside a company’s digital perimeter, so rather than over-emphasising technical access control, we need to be educating against malicious or careless behaviour.

Final thoughts Working from home is, for the moment, a privilege and not a right for many, and by being more intentional about how we work, we can cultivate a more productive and happier team, something that will benefit our franchises in the long run. Steve Glaveski is CEO of Collective Campus, an innovation consultancy based in Melbourne. He hosts the Future Squared podcast and is the author of Time Rich (available October, 2020). Download the first chapter at www.timerichbook.com Collective Campus is an innovation consultancy based in Melbourne that serves to unlock the latent potential of people at organizations to create more impact and lead more fulfilling lives.

HR Helpdesk, Training & Workforce Management

www.fcbs.com.au | (03) 9533 0028 Business Franchise Australia and New Zealand 19

S N A PS H OT: s h o p i n s u r a n c e.c o m.a u

PROTECT YOUR BUSINESS THROUGH COVID WITH

ADEQUATE INSURANCE

shopinsurance.com.au is a specialist insurance broking business that handles the insurance needs of franchisors and franchisees with tailor-made, lowcost business insurance products, services, and advice. Business Franchise spoke with shopinsurance. com.au Director Fred Nadde about how COVID-19 has impacted business. Fred Nadde: “Many of the franchise businesses we support operate within shopping centres or the hospitality industry

“Whilst a significant number of businesses have Business Interruption cover, unfortunately, insurers do not cover pandemics as defined under section 42 of The Bio-Security Act of 2015 and business owners could not get relief through insurers.”

around Australia. COVID-19 has had a crippling effect, particularly on those located in Victoria. With stage 4 restrictions in metropolitan Melbourne, these businesses have been closed or operating a reduced service for months. “Whilst a significant number of businesses have Business Interruption cover, unfortunately, insurers do not cover pandemics as defined under section 42 of The Bio-Security Act of 2015 and business owners could not get relief through insurers.

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“However, some insurers in the industry have not updated their Product Disclosure Statements to reflect The Biosecurity Act of 2015 and have relied on the earlier Australian Quarantine Act 1908 for quarantinable diseases exclusion. This has resulted in a number of challenges and a test case is currently before the Supreme Court of NSW to firstly determine whether on their proper construction, the words ‘declared to be quarantinable diseases under the Quarantine Act 1908’ appearing in the insured Product Disclosure Statement should be read as

Insurance covers to consider:

Electronic equipment

Property insurance

Covers unforeseen or sudden loss to mechanical and electrical equipment, and data restoration costs. Items to consider insuring include notebooks, point of sale and security equipment.

Covers all business property against events which may cause damage to the business property. This is extremely important as it covers your main assets and is a must for any business.

Business interruption Covers your loss of profits and income following damage to the business. It is an important cover as it could be the difference between you getting back into business and not having a business at all.

Burglary A burglary can result in damage to the business property as well as property stolen. The amount of cover will vary between businesses and goods sold.

Money Money can be insured while it’s on the business premise, while staff are taking it to or from the bank, while in the safe overnight, or if you take it home with you for next business day banking.

Goods in transit & marine cargo If your business involves importing goods from overseas or transporting goods nationally, you may wish to consider insuring your property against potential damage whilst in transit.

Liability Covers amounts you may have to pay for personal injury and property damage to third parties in connection with your business. A liability incident may result from a simple trip and fall at your premise or an incident from a product you sell. You cannot be in business without this cover.

General property Covers tools or electronic equipment that is mobile with you away from the business premise. Most insurers will provide cover to specifically insure the items you want or, where feasible, have a blanket cover with a maximum limit for any one loss.

Management Liability

Glass The cost of glass replacement is costly and in most cases is a condition of a lease agreement for most tenants.

Management Liability insurance covers the costs of defending directors, managers and employees against claims that are the result of their actions or mismanagement.

Machinery breakdown

Cyber insurance

Covers sudden and unforeseen loss to your plant and machinery. It also covers stock while contained in cold storage.

Covers your business from computer hacking or data breach and reduces the financial impact on a business from cyberattacks.

• percentage discounts on some insurance classes of business such as home insurance.

‘which are listed human diseases under the Biosecurity Act 2015’ ( HDI Global Specialty SE v Wonkana No 3 Pty Limited trading as Austin Tourist Park).”

Has the insurance industry made a committed effort to assist customers? FN: “Many insurers have responded by supporting personal and small business clients. You should speak with your broker about what assistance is being provided about your own situation. The assistance to date has included: • lay-up cover discounts for motor vehicles (vehicle not being used as often) • small business grants • extended credit terms up to 180 days on some policies

“As a brokerage, we have exclusively been able to secure discounts from our insurance supplier for many franchise businesses currently operating in shopping centres where their business is currently closed, or their revenue is severely impacted.”

What Business Insurance should we consider especially in the current business climate? FN: As an absolute minimum, I strongly recommend all business owners should have Property and Liability cover as minimum. “The importance and level of all other covers will vary from industry to industry and are forever changing, hence, it is important to have someone on your side who is aware of market trends and can give you professional advice. “For example, a Boost Juice franchisee will have different requirements to a Just Cuts Hair Salon. And cyber risks were hardly

mentioned in the media 10 years ago, but these days the number of cyberattacks and cyber risk has increased dramatically.”

How is shopinsurance.com. au operating during the COVID restrictions? FN: Consistent with Victorian State Government directions, we are providing our customers with insurance and risk management services remotely using phone, email, and a range of online web conferencing platforms such as Zoom and Microsoft teams. Our insurers are still providing repairs in Victoria for businesses who are unfortunate to have claim incidents, and tradespeople are still able to attend sites to make safe. If we can assist you please call us on our national number 1300 123 300 or email us via our website www.shopinsurance.com.au. Fred Nadde is a Director of Steadfast Eastern Insurance Brokers and Shopinsurance.com.au

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RECENT DEVELOPMENTS IN MARKETING FUND DISCLOSURE OBLIGATIONS Marketing funds and associated disclosure have come under increased Government and industry scrutiny in recent times. Now with a Federal Task Force releasing its findings, thereâ&#x20AC;&#x2122;s a lot more for Franchisees and Franchisors to digest in terms of their responsibilities and rights. Marketing funds allow a Franchisor to obtain financial resources for promotional or marketing activity, usually coming from contributions within the Franchisee network. Proper disclosure can be a contentious area, with Franchisors balancing the burden of complying with disclosure obligations while running their businesses, and Franchisees having to rely on information provided by the Franchisor to make informed decisions about their business. A Franchisor who maintains a marketing fund is required to provide Franchisees with an audited financial statement, separate to annual disclosure documents. The recent developments in disclosure obligations for Franchisors under Australian law make it clear that there is a requirement for greater information and clarity around the

22 Business Franchise Australia and New Zealand

“The recent developments in disclosure obligations for Franchisors under Australian law make it clear that there is a requirement for greater information and clarity around the reporting responsibilities in the Franchising Code of Conduct.”

reporting responsibilities in the Franchising Code of Conduct. A report titled Fairness in Franchising was handed down by the Parliamentary Joint Committee on Corporations and Financial Services in 2019, with 71 recommendations to improve operations and effectiveness of the Franchising sector. An Australian Government Franchising Task Force was developed to provide a response to the report, which delivered findings in August 2020 that support the need for action to improve fairness and transparency for Franchisees.

“The purpose of disclosure is to give Franchisees information to help them make a reasonably informed decision about the Franchise and to ensure they are across all information that is material to running the Franchised business.”

Disclosure obligations The consequences of poor disclosure by a Franchisor can be disastrous for both Franchisors and Franchisees alike. The impact of poor disclosure for a Franchisor may not only result in a Franchisee or the Australian Competition and Consumer Commission (ACCC) taking action against them for breach of the Code but also can cause practical issues for the Franchisor being able to pass on legitimate costs to Franchisees due to those costs not being properly disclosed. For Franchisees, poor disclosure by Franchisors can not only impact the financial viability of their business but also can have a devastating impact on their personal circumstances. The purpose of disclosure is to give Franchisees information to help them make a reasonably informed decision about the Franchise and to ensure they are across all information that is material to running the Franchised business. The key disclosure tool for Franchisors and Franchisees is the disclosure document. Disclosure documents cover matters including: • existing franchises • intellectual property • the supply of goods and services • payments

Megan Jongebloed | Director | Cowell Clarke

• capital expenditure

to a lack of detail for how a majority of the marketing fund expenditure had been itemised. Namely, describing 80 per cent of the fund’s expenditure as simply Promotion & Advertising – Television.

• financing • earnings • company updates. There has long been a disparity between the levels of disclosure expected by the ACCC and what is set out in the Franchising Code of Conduct.

What does good disclosure look like? Marketing fund statements must detail all of the receipted funds and expenditure for the financial year and must include sufficient detail to give meaningful information to Franchisees about the sources of income and items of expenditure. A high-profile example is the 2019 ACCC vs Ultra Tune Australia Pty Ltd case, which makes it clear there are areas in the Code that need clarity, despite requirements currently being set out. The primary judge found that Ultra Tune had breached its disclosure obligations due

There were also several minor items which accounted for less than 20 per cent of the total expenditure of the fund, described as gift vouchers, printing and stationery, seminars and meetings, administration fees, fleet administration and customer support. The judge characterised this disclosure as being general in terms, which provided no meaningful information as to how most of the fund had been used. He identified that Franchisees had very limited information about how and when the funds were spent, who the fees were paid to and what services were obtained. The Australian Government is taking a strong stand to create more guidance and clarity around disclosure obligations particularly in relation to marketing fund statements, but proposed amendments to the Franchising Code of Conduct have not yet been released.

Business Franchise Australia and New Zealand 23

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What should Franchisees disclose in the meantime? The Franchising Code of Conduct directs Franchisors to provide a marketing fund financial statement which gives significant detail and meaningful information. When in doubt, Franchisors should seek to provide as much accurate, detailed, clear and unambiguous information on the marketing spend as possible. Significant expenses require a greater level of detail, showing suppliers, locations and further information to help Franchisees understand how the funds were used. In practice, this may require a breakdown of large costs, explanations on the relevance and effectiveness to Franchisees, and supporting materials.

posts and Google advertising. Best practice reporting would also include additional commentary on: • the spend for each channel • how much traffic each drove to the company website • the target media outlets • the target locations or markets • any other information relevant to how the Franchisor spent the marketing fund.

Good industry, good news Ongoing reform is building greater transparency and accountability for Franchisors and Franchisees.

For example, listing Digital Advertising at $1 million does not supply significant and meaningful disclosure for Franchisees to assess the relevance to their business.

Annual marketing fund statements have a rightful place in Franchising and the latest guidance from the regulator is designed to give Franchisees a better understanding of how their marketing fund contributions are being spent.

Clearer disclosure may break the spend into Radio, Television, sponsored social media

The review ensures Franchisors are regularly taking stock of their marketing efforts, driving

24 Business Franchise Australia and New Zealand

strategic evaluation and change to provide sustainable results for network members.

Help is available Franchisees have the right to request a disclosure document once every 12 months, but all too often they are not making use of or are even aware of this right. There are some useful online resources available including the Australian Competition and Consumer Commission and the Franchise Council of Australia. However, seeking professional legal advice that considers a party’s specific circumstances can help avoid disclosure disputes down the track. Cowell Clarke are commercial law specialists and work with clients across Australia to create value and manage risk. Megan Jongebloed is Head of the firm’s Franchise Law Group and can be contacted at mjongebloed@cowellclarke.com.au or by calling 08 8228 1107.

Opportunities available now. Visit aramex.com.au to find out more.

Business Franchise Australia and New Zealand 25

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Support

to close out

2020 2020 has been an incredibly tough year, and as it draws to a close, we are all hoping that 2021 brings better times. From the ongoing drought, to bushfires, floods and of course the impacts of COVID19, small businesses have never had it tougher. As the challenges of 2020 continue to evolve, we understand many small businesses continue to deal with changes in their circumstances and ongoing uncertainty. At the Australian Taxation Office, we’re here to support the small business community through these difficult times. As we reach the end of 2020, it’s important that small businesses continue to do what they can to stay on top of their tax and super obligations. What you need to do will be different depending on your circumstances, whether you’ve had to rebuild your business, have made a loss for the first time, had to pause or change the way you operate, or have made the difficult decision to close permanently. Whatever your situation, we

encourage you to contact us early as we have a range of options to support you.

Keep up with your lodgements Even if you can’t pay by the due date, it’s important to keep lodging your activity statements and tax returns on time if you can. This shows us you’re aware of your obligations and may give you access to some of the government stimulus measures available. For example, employers who are eligible for the cash flow boost need to lodge June to September activity statements in order to receive their credits. If you’re having difficulty meeting your tax and super obligations because of COVID19, contact our Emergency Support Infoline on 1800 806 218 or speak with a trusted tax advisor. We’re here to help. For more information visit ato.gov.au/COVID-19 If you’re worried you won’t be able to pay on time, or you’ve already missed a due date, contact us as early as possible to discuss your situation as we have a range of options to support you. For more information visit ato.gov.au/helpwithpaying

26 Business Franchise Australia and New Zealand

“If you’re feeling overwhelmed or getting behind with your tax, let us know as early as possible so we can work with you to find a solution. No matter what your situation is, it’s never too late to ask for help.” Getting your BAS and tax return right Following these tips can help things go smoothly when completing your next business activity statement (BAS): • Only claim GST credits for the business portion of purchases. • Check you aren’t claiming for GST-free items. • Claim GST and fuel tax credits within four years.

• You can vary your pay as you go (PAYG) instalment amount or rate on your activity statement.

“As we reach the end of 2020, it’s important that small businesses continue to do what they can to stay on top of their tax and super obligations.”

• Made a mistake? You can revise or fix the mistake on your next activity statement. If you vary your PAYG instalments due to COVID-19, we won’t apply penalties or charge interest for excessive variations made in 2020-21 where you have made your best attempt to estimate your end of year tax liability. For more information visit ato.gov.au/paygicovid Remember, JobKeeper payments aren’t reported on your activity statement, they’re reported as income in your income tax return. Find more information on lodging your BAS and other handy BAS and GST tips at ato.gov.au/BAS When it comes to your income tax return, it’s important you include all the income you make through your business. This includes income that you earn through: • payments made to you in cash and electronically • vouchers or coupons • investments and bank interest • most government grants and payments. Remember to also include your personal service income and what you earn from the sharing economy, such as ride-sourcing. You can claim a deduction for most of the costs of running your business, including:

Andrew Watson | Assistant Commissioner – Small Business Experience Australian Taxation Office

can offset current year losses against other assessable income (such as salary or investment income) in the same income year. Otherwise, they can defer the loss or carry it forward and offset it to a future year when the business next makes a profit. Businesses that are set up under a company structure that have made a tax loss in a current year can generally carry forward that loss for as long as they want and claim a deduction for their business in a future year. Businesses need to keep records for five years for most transactions. However, if you fully deduct a tax loss in a single income year, you only need to keep records for four years from that income year. It’s important to note there are some deductions that can’t be used to create or increase a tax loss, such as donations or gifts and personal super contributions. Find more information about making a loss at ato.gov.au/businesslosses

• motor vehicle expenses

Closing a business

• home-based business expenses

Unfortunately, some businesses will have to close permanently. To do so, you need to lodge any outstanding activity statements and instalment notices, make GST adjustments on your final activity statement and lodge your final tax returns – so we can finalise your account and issue any refunds that might be owed to you. If you have an outstanding tax debt, a payment plan or a deferral of your tax liabilities, contact us so we can provide additional support based on your individual circumstances.

• travel expenses. You can’t claim a deduction for private expenses. If the expense is for a mix of business and private use, you can only claim the portion related to your business. You need to keep accurate and complete records to prove what you report and claim in your income tax return. We have tax time toolkit guides and fact sheets to help you work out things like expenses you can claim as deductions and records you’ll need to keep at ato.gov.au/SBtaxtimetoolkit

Making a loss Many businesses may be making a loss for the first time. These businesses may be able to claim a deduction for losses they make. Sole traders and individual partners in a partnership who meet certain conditions

You should also account for the value of any depreciating assets you have at the time you cease your business. Find out more at ato.gov.au/balancingadjustment Once done, you’ll need to cancel your ABN, and GST registration if you have one. If you need help doing this, ask your registered tax professional or call the us. You can find more information about closing your business at ato.gov.au/ceasingbusiness

“You’ll also need to keep your business records for at least five years after the end of the financial year you sell or close your business in.”

Looking after yourself We recognise the pressure taxpayers are under when dealing with unexpected life events and financial difficulties which can take a toll on their wellbeing, and are committed to providing support to those who need help with their tax and super commitments. If struggling from anxiety, depression or any other mental health condition, mental health professionals are available anytime at: – Beyond Blue on 1300 22 4636 or beyondblue.org.au online chat (3pm-12am AEST) – Lifeline on 13 11 14 – Visit headtohealth.gov.au for online chat options. There are also some great resources for small businesses experiencing mental health issues, like aheadforbusiness.org.au To find out more about the support we have available, visit ato.gov.au/support Andrew Watson is an Assistant Commissioner for the Australian Taxation Office in the Small Business line. He is currently responsible for understanding how small businesses engage with the tax and super systems, collaborating with small businesses, industry groups and government agencies to shape the client experience and drive improved digital services. His area also helps small businesses manage cash-flow and digital readiness so sustainable and viable businesses can thrive, and advocates for small businesses within the ATO.

Business Franchise Australia and New Zealand 27

the

SUBWAY PATH TO SUCCESS: ®

FROM $40 IN HIS POCKET TO BOOMING RESTAURANT EMPIRE

He employs more than 250 people across 19 restaurants, but this path to success had relatively humble beginnings. Some might call it a ‘rags to riches,’ story but Shamim Mohammad prefers to look at it differently. “I came to Australia from Bangladesh on a scholarship to study a masters of accounting and finance at Deakin University. To keep myself busy, I was handing out resumes for two weeks looking for part time work until a friend of mine suggested I contact my local Subway,” said Mr Mohammad. “Before I knew it, I had my first rostered shift and I knew instantly I belonged to something pretty special. I was so eager to impress the bosses, I even stayed back after my first shift just to make the restaurant as clean and presentable as possible. “Fast forward just a few months in, and I was offered a supervisor position while the restaurant’s owners went on holidays. I truly took every opportunity I could to understand how to put the guest first in everything we do, so it took time – but I was then eventually promoted to a restaurant manager position, followed by the area manager within just a few years,” added Mr Mohammad.

That drive soon turned into more than just a promotion. It turned into a hunger to be his own boss and buy his first Subway® franchise. “In 2011, my wife and I opened our first Subway restaurant in Melbourne. We had been saving for approximately four and a half years, and there’s no better – or intimidating – feeling of opening your own restaurant doors for the first time,” says Mr Mohammad. Within just a few years, Shamim owned several Subway® franchises before expanding his empire. Now, nine years later, Shamim knows a thing or two about hard work. Today, he proudly owns 19 Subway® restaurants and employs more than 250 people across Victoria and New South Wales. He has also been recognised with numerous accolades from Subway® headquarters including the Subway® Franchisee of the Year for East

28 Business Franchise Australia and New Zealand

Victoria and Tasmania in 2015, and Subway Franchisee of the Year for Australia and New Zealand in 2016.

Subway® Australia Country Director Chris Churchmichael, says Shamim’s zest and passion for success are part of the secret ingredients to franchise success. “Shamim is an example of someone whose passion has been supported by the Subway system, and allowed him to build his own successful business,” Mr Churchmichael said. “Subway has provided Shamim and his team the training and support they need to deliver on our deliciously unique Subway DNA - putting the guest first, making the prefect sandwich – but it is that human ingredient, that makes the difference.” Shamim agrees and offers the following advice for budding franchise owners looking to make their start in the industry. • Be contactable: Shamim makes himself available for anyone of his 250+ team, and personally knows each team member by name. • Be present: Shamim still visits his stores at least once every 10 days, even to those located upwards of 300 kilometres away. • Be friendly: Shamim makes it his personal goal to start every conversation by asking how the person is, how they are feeling and what him and his senior team can do to help make his restaurants be the best they can be. • Be empowering: Shamim likes to empower his team – at all levels – to feel they own the restaurants as if it were their own, so they can feel a sense of accountability.

So, what is next for Shamim? “Subway is a business model that keeps me challenged – you are part of a unique family that supports and empowers one another. It’s why I now have my eyes firmly set on acquiring 30 Subway restaurants in the future and helping my teams grow sustainable, fresh careers,” said Mr Mohammed. For more about Shamim or to discover how you can start your career with Subway®, visit subway.com.au

Hungry? Great, youâ&#x20AC;&#x2122;re exactly the sort of person weâ&#x20AC;&#x2122;re looking for! Hungry to make a difference in the QSR world. Hungry to make customers happy, every single day. Hungry to turn your business into a global success story. Hungry to join a fresher franchise business that treats you as an individual. Hungry to be part of a new generation of Subway fame. Ready to tuck in? subway-franchise.com

Business Franchise Australia and New Zealand 29

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Resilience:

the Silver Bullet for Tough Times There are broken businesses littered across Australia’s economic landscape at the moment. Depending on where you are in Australia, the damage could be just battering and bruising or right up to needing life support. Stimulus packages, incentives, tax relief and rule flexibility will go some way to helping business owners re-build. But the most important piece of first aid needs to be applied to your employees, your teams. The businesses that understand the damage that has been done to their employees during 2020, and work to repair their people and build a resilient, flexible, tough team will best survive not just this COVID-19 nightmare, but all the economic disturbances of the future. The move to deliberately nurturing resilient teams is not a new notion; but it has never been more relevant. Over the last ten years, a number of studies have identified that resilient employees:

“A team member that is confident in their skills and knowledge is far more capable of handling disruption, problems and stress. You need to give them permission to step up, take responsibility and resolve issues.” Corina Vucic | Director | FC Business Solutions

• are better employees, consistently scoring higher on performance appraisals • are more effective performers • demonstrate greater satisfaction with the work they do • can analyse and overcome stressful situations at work • are more committed to the business that employs them • are more engaged with the business and their role • are likely to stay with the business for longer. As a leader, you need to commit to a path that is about investing the time and resources to

30 Business Franchise Australia and New Zealand

create a culture of health and wellbeing inside your business. This needs to be a genuine, visible effort that is embedded in business plans and actioned in every team meeting and evident in the ethics of the business.

First, assess what your workplace looks like in COVID-Normal Restrictions across the country have proven that working from home is a viable option for many roles. Employers are realising that, yes, some jobs can be done effectively remotely. They are realising that this allows them to reduce their floorspace, save on rent and other costs. Employees save on travel time and costs and in some instances, childcare.

The flexibility means that they can do school drop offs, visit an aged parent and choose to work an extra hour or so at night to make up. People have re-evaluated what is important to them during this pandemic. An employer who is not prepared to be flexible, if the job allows, will lose staff to employers who are.

Now, repair your team members Depending on where you live in the country, and how your business has been affected by the pandemic and lockdowns, your team will have vulnerable members who have suffered trauma, such as: • reduced income

“Your job as a leader is to give them clarity of direction. A plan. Not false re-assurances, but insight into your thinking around the future of the business, any limitations or problems and what they can do to help.”

• A focus on training, multi-skilling

Trust and respect

• Trust and respect

Develop a culture where team members are trusted to do their role, to make decisions and solve problems within their scope. It is critical in a resilient team that every person has respect for the performance of other team members. It’s also important that leaders respect the abilities of their team members and publicly support them.

• Consultation and free sharing of information • System of reward and recognition

• challenges meeting the cost of living

Strong mental health

• insecurity around housing due to inability to pay rent or a mortgage

If your business is now a hybrid of on-site and working from home, this does pose unique challenges when it comes to building team cohesion.

• family issues including physical and mental illness, increased family violence • isolation from their close network of people • routines lost and disrupted. These rapid and uncontrolled changes to their life would have left them with a range of mixed feelings and emotions, including vulnerability, anxiety and a sense of loss of control. Your job as a leader is to give them clarity of direction. A plan. Not false re-assurances, but insight into your thinking around the future of the business, any limitations or problems and what they can do to help. Set long term visions with short term, measurable and rewardable goals. Communicate as a team frequently. And whether that’s meeting in person or via Zoom it doesn’t matter. But the frequency of honest updates is an important part of re-building your team’s toughness and motivating them to do the most they can to re-build your business. Remember, that high performing people need high performing leaders and environments which respect, reward and cultivate the team. Provide this, and your team becomes a tribe on a mission. We hear a lot about COVIDNormal and it will mean different things to different industries, different businesses. You will shape your own COVID-Normal. You will be limited by government restrictions but liberated by your team’s ability to be innovative and to think differently when looking for solutions.

What are the key factors to building a resilient team? • A workplace that supports strong mental health

• Set regular times aside for team collaboration. • To help new relationships form in a virtual workplace, consider setting small projects that two or three people need to collaborate on. • Schedule regular virtual catch-ups that are just about team interaction and fun. Plan activities – quizzes, charades, etc. Training, multi-skilling and coaching. A team member that is confident in their skills and knowledge is far more capable of handling disruption, problems and stress. You need to give them permission to step up, take responsibility and resolve issues. A multi-skilled team has significant benefits. If people are trained across multiple roles, they appreciate what is involved in each role and will provide a much better outcome or result for other people in the team. The other benefit of this is redundancy. If an employee leaves or is sick or on maternity leave, you have the built-in redundancy to cover that role—there’s no gap in your process while you hire. Research has shown that customised individual coaching is important to building resilient teams. While as a leader it may not be possible for you to do this for your whole team, you can choose your next level of leaders and have conversations with them, about how they are feeling; ask them to share positive experiences; talk about challenges they are facing; how they are dealing with them; and spend time talking about business goals and how it will feel to achieve them.

Consultation and free sharing of information You are building a skilled, high performing team. You need to take advantage of their knowledge and their unique perspective of your business. Consult widely when you can as this will generate ownership and buy-in of ideas that are implemented. Be honest with your team. Keep them updated on where the business is, what the challenges are. Job security is going to be an ongoing worry for many people. If you can reassure people about their role, do it.

Reward and recognise Set up a rewards system to keep your team motivated. A program that rewards and recognises people based on their skills and results encourages people to work harder and better, and helps you identify team members who can take on more responsibility. Corina Vucic is the Director of FC Business Solutions. With over 20 years in the franchise industry, and extensive operational and management experience, she works closely with leaders to take their business to the next level. Whatever their goals, Corina coaches, mentors and supports business owners and executives to maximise success and minimise risk for long-term business prosperity and security. To discuss how Corina’s expertise can help take your business to new heights, contact: 03 9533 0028 cv@fcbs.com.au www.fcbs.com.au

Business Franchise Australia and New Zealand 31

Want to walk like a RAMS Franchisee? “If you want to be part of an organisation where people want to help you succeed, you should join RAMS.” Julie Lawrence, RAMS Franchise Principal, Redlands QLD

RAMS is currently looking for people who are passionate about helping more Australians fulfill the dream of home ownership by guiding them every step of home buying journey. If you share our vision and are passionate about helping people, we’d love to hear from you. Right now we have opportunities for suitable candidates to join the RAMS family in one of our existing vacant territories across the country. Why wait, enquire now.

RAMS.com.au/franchising

More Information: RAMS Financial Group Pty Ltd ABN 30 105 207 538 AR 405465 Australian credit licence 388065. Credit Provider: Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. 20342/0920

VOL 15 ISSUE 01 november/december 2020

health, fitness & beauty franchising

why now is a great time to get into the

fitness industry

how technology is changing the fitness industry pushing through awkward to

positive growth

8 ways to grow your beauty or wellness business faster Business Franchise Australia and New Zealand 33

what’snew! SMALL BUSINESSES REMINDED TO REACH OUT FOR MENTAL HEALTH Speaking during World Mental Health Day on October 10, Australian Small Business and Family Enterprise Ombudsman Kate Carnell urged struggling small business owners to reach out for help through government support services. Ms Carnell was referring to the Federal Government’s commitment of $4.3 million in the Budget to rolling out a new mental health program for small business owners called NewAccess for Small Business—addressing the enormity of the lockdowns and the psychological distress it has caused many small business owners. “This new program has formed part of the government’s $5.7 billion commitment to mental health, including $100 million to double the number of Medicare-subsidised sessions with a psychologist from 10 to 20 per year.

“The NewAccess service, to begin early next year, will provide small business owners with access to free one-on-one telehealth sessions with specially-trained mental health coaches.

NewAccess and connect small business owners with the service via their call centre and assistance team.

“Crucially, the NewAccess coaches providing support to small business owners on strategies to manage stress, actually have experience in small business themselves. This approach will make a real difference,” she said.

“It’s vital to seek help if you need it. Our My Business Health web portal provides free practical resources to help with running your business and also links to leading mental health organisations such as Beyond Blue,” she added.

Ms Carnell said her office would be working in partnership with Beyond Blue to promote

www.asbfeo.gov.au/my-business-health/ home

NO CUTTING CORNERS FOR HAIR SALONS STAYING COVID SAFE Maintaining simple health and beauty rituals—like visiting the hairdresser—has been difficult during COVID lockdowns. Now, as Victoria starts to join the rest of the country in easing lockdown restrictions, salons are placing a renewed focus on hygiene and safety initiatives to keep staff and customers safe. Australian hairdressing franchise Just Cuts is staying a cut above by taking extra measures to not only maintain COVID-safe practices, but to educate staff and clientele about what to expect during a Just Cuts appointment. In addition to the recommended measures of distancing, additional cleaning, sanitising each styling station, cape and tools before and after each client using hospital grade sanitiser, and constant use of hand sanitiser, Just Cuts have strongly enforced the following protocols throughout their salons: • no refreshments or magazines for clients • contactless payment methods • floor stickers so guests can easily observe social distancing • restricted number of people in each salon with recommended distances between styling stations

celebrating this easing of restrictions in Victoria with a banishing of COVID hair,” said Just Cuts CEO Amber Manning.

• PPE masks for all stylists and clients

“Our salon owners and stylists are grateful for the ongoing support of our loyal clients and their many messages. We are grateful for the ongoing professionalism and enthusiasm of our team.”

“Just Cuts’ focus is and has always been on the safety of our stylists and clients and we will continue to take all measures necessary to protect our community. We look forward to working with our clients and

34 Business Franchise Australia and New Zealand

franchising.justcuts.com/franchising/

GOLD COAST PHYSIO FOCUSES ON WORKPLACE WELLNESS Australia is experiencing a cultural shift as employers, health system payers and individuals are now recognising the workplace as a beneficial setting for optimising physical, psychological and social health. With the cost of absenteeism estimated at $7 billion each year—and that of presenteeism (whereby medical conditions impact the ability to function fully at work) almost four times as much at almost $26 billion—the inequity in resources available for the treatment of chronic disease versus prevention is no longer sustainable, according to the Workplace Wellness in Australia Report. Rooted in a desire to provide holistic solutions, genuine ongoing after-care and sustainable outcomes, Back in Motion’s goal is to help clients achieve optimal, life-long physical health through education, treatment and preparation of patients for tomorrow and beyond. Recently opening his third Gold Coast practice, physiotherapist Justin Mistry is taking a uniquely corporate approach to his service offering, forging an accessible pathway for corporate organisations large and small to tap into better workplace health.

Mr Mistry said the plan is to proactively deliver a service that helps to prevent workplace injuries using a holistic approach. “By identifying how we can prevent injury, we can reduce the risk and likelihood of workers compensation claims, while also reducing absenteeism and boosting productivity, which is a huge win-win for businesses and employees. These initiatives can be delivered to both ‘blue-collar’ and ‘white-collar’ workplaces.”

Already partnering with The Star Casino in an Early Intervention Program for injured workers, Justin’s Back In Motion practices on the Gold Coast will focus on a businessto-business service provision that delivers not only injury rehabilitation services, but also injury prevention and health promotion services. The Back in Motion Health Group franchise has over 130 locations across Australia and New Zealand. www.backinmotion.com.au

GECKOSPORTS OFFERING COACHES A CHANCE TO KICK-START A BUSINESS FOR JUST $5,000 Ms O’Donnell added: “We’re looking for motivated and passionate sports coaches who want to earn good money in a career they love, or perhaps you may be a sports lover who wants a career change and couldn’t imagine an opportunity like this, not only exists, but could be affordable and FUN!”.

GeckoSports is offering talented coaches the opportunity to become a business partner and kick start a life-changing career with a small upfront investment. “We want to support Aussies during this uncertain and stressful pandemic by offering them a real chance to create an all-new, fulfilling and profitable career,” said Kim O’Donnell, Director and Owner of GeckoSports. “Working with children every day and having the freedom to be outdoors, in a mobile active job, is a dream come true for many and we are thrilled to be able to offer this opportunity to others”.

The franchise offer comes in the wake of GeckoSports launching their new ON DEMAND online program. For parents home-schooling or with children home on school holidays, the program ensures children’s physical education doesn’t get forgotten. GeckoSports have formulated their kids’ programs for ‘real results’. The programs are aligned to the national PDPHE physical education curriculum and designed for school-aged kids. Some of the sports and fun fitness programs include soccer, basketball, rugby, cricket, athletics, netball, AFL footy, mini olympics, boxing bootcamp, strength fitness, cardio fitness, ninja fun fitness challenges, and family fitness bootcamps. geckosports.com.au/join-us

Business Franchise Australia and New Zealand 35

FE ATUR E : h e a lt h, fi t n ess & b e au t y fr a nch isi ng

FE AT U R E A R T I C L E

HEALTH, FITNESS & BEAUTY FRANCHISES #3 Rules for Surviving and Thriving in the New COVID Normal The ongoing COVID-19 health crisis caused many of us to retreat to our cocoons. But as restrictions on social gatherings slowly begin to lift around the country, life is steadily returning to a new— highly sanitised—normal.

Health, fitness and beauty franchises which had been heavily impacted by lockdown laws are starting to see a resurgence of customers wanting to dust off the cobwebs and start looking and feeling good once again. But visiting the gym, salon or hairdresser at the close of 2020 looks a whole lot different to what it did at the start of the year. Stricter hygiene and safety measures may be here to stay, and new technologies are changing the way service providers and their customers interact. Service-sector franchises that not only accept the new order but lead the way in introducing these changes, will be the ones to flourish. These are the businesses that have embraced the first golden rule of surviving and thriving in the new COVID-normal: to meet this challenge (and in fact any challenge life throws your way) you must…

#1: Embrace necessity The old saying “Necessity is the mother of invention” is being played out before our eyes during this pandemic. Businesses who may have been experimenting or simply thinking about incorporating new technologies into their business model before COVID-19 have suddenly found themselves thrown into the deep end, forced to sink or swim. Some concepts have been relatively simple and easy to implement, like: • Creating online content to keep customers engaged (think fitness

“Visiting the gym, salon or hairdresser at the close of 2020 looks a whole lot different to what it did at the start of the year. Stricter hygiene and safety measures may be here to stay, and new technologies are changing the way service providers and their customers interact.”

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classes shared through Zoom, makeup and skin care tutorials shared on Instagram, or online consultations for spas and salons to lessen the amount of personto-person contact) • Downloading QR codes for touchless customer sign-in and using contactless payments for transactions • Informing clients about COVID-safe policies by updating content across all communication platforms (from the company website and social channels to email campaigns and booking confirmations) Fortunately, many of these concepts were well underway in most businesses. Cashless, touchless payments, for example, have been standard business tools for quite some time. And many businesses have been sharing content on their social channels and building a steady audience of engaged users since platforms like Facebook, Twitter and Instagram first came onto the scene. But there have always been some businesses who have hung back, hoping for these trends to pass, lacking the time, money or resources to properly implement these strategies. Now, they are running to catch up. Other concepts have involved a lot more effort and expense, but for those businesses determined to be ahead of the curve, they will no doubt continue to pay dividends in the long run. Concepts like: • Creating branded apps for customers to download and maintain their engagement (like fitness apps that track progress and keep the connection between trainer and trainee outside of the gym) • Developing e-commerce platforms to encourage product sales during slow service times (allowing customers to purchase their favourite spa and salon

products online to maintain their beauty regime even during lockdown) It’s this ability to look ahead to see what trends and emerging technologies are going to shape the way they operate that makes a successful franchise. Rather than naively hoping the global health crisis will go away so they can return to old ways of doing business, these forward-thinking enterprises…

#2: Look beyond the pandemic A study published by the Journal of Service Research has found that these new necessityinspired ways of interacting with customers will become the new ‘business as usual’. Even simple safety measures like implementing hand hygiene stations and creating awareness around personal space and social distancing are likely to be concepts that will carry into the future, long after COVID-19 has passed. “Making people feel both safe and embraced during a pandemic is tough because contact—customer-to-customer, customerto-employee, and employee-to-employee— may lead to serious illness or even death,” said Professor Tracey Danaher of Monash University who collaborated on the ‘Service Safety in the Pandemic Age’ study. “Reimagining service design, strengthening organisational trust through information safety, and better understanding service separability—these new realities illustrate how COVID-19 is opening broad pathways for service research.” Business owners that have reimagined the way they do business are not only keeping their customers and staff safe, but keeping their businesses going when times are tough. “This pandemic has provided opportunities

for the service sector to rethink how they conduct and deliver business, leading to innovation that not only makes everyone feel safer, but also improves the service experience in the long-term, regardless of whether a public health crisis is present,” added Professor Danaher. It’s important to remember during all of these changes and innovations to your business the reason you are making them: it’s not just about growing the business, boosting revenue and gaining new customers—it’s about keeping everyone safe during uncertain times. That goes for your customers and your staff. This golden rule comes down to one simple ethos…

#3: Put people first By creating a safe, hygienic space for your employees and their clients and introducing new systems and technologies to improve their interactions, you are building an environment of trust and wellbeing. No matter what stage of lockdown or total freedom your state or territory is currently in—and we are all constantly learning how fickle that freedom can be—it’s essential that you follow your COVID-safe plan to the letter and keep your people safe. In doing this, you will keep them coming back, and that’s got to be good for business.

Thinking of running a health, fitness or beauty business? Rather than going it on your own, joining a franchise offers security in uncertain times. Reputable service-based franchises have now had plenty of time to implement COVIDsafe plans and find solutions to any practical barriers regarding customer safety. Many franchises have also introduced innovative technologies to keep their customers engaged and keep their businesses moving onwards and upwards. To see what franchises are available, explore our Franchise Directory: www.businessfranchiseaustralia.com.au/ directory

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“Other concepts have involved a lot more effort and expense, but for those businesses determined to be ahead of the curve, they will no doubt continue to pay dividends in the long run.”

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e x pert adv i c e

Why Now is a Great Time to Get into the

Fitness Industry

Whilst the world has changed forever, some changes which we have been forced to make across the fitness industry will be for the better in the long run. I’m a firm believer that the fitness industry has a very exciting future, especially once COVID eases. In hindsight, we will look back at the incredible new innovations and upgrades we have made to our products and services and really appreciate this heavyhanded opportunity we had been served due to this global pandemic! Now is a great time for switched-on, entrepreneurial-minded individuals to capitalise on what could be the best opportunities the fitness industry has to offer. Whilst these are really difficult times, we—the insiders and operators—are very optimistic about new opportunities that exist. I mean, really, the current situation cannot and will not last forever. And people will, and have, already begun to get back to their ‘as normal as can be’ lives. We are seeing more exciting strategies put in place by the best brands in the fitness industry that will see them benefit from the

“Along with many others, I am predicting there will be a very lucrative fitness industry comeback. We have to remember that, pre-COVID, the fitness industry had already been enjoying tremendous and steady growth.” Adala Bolto | ZADI

predicted spike in demand for higher quality fitness facilities and services. Reported surveys have been continuously revealing the real facts which will shape the future of the fitness industry. These surveys have shown a surge in fitness products consumption. Fortunately for the fitness industry, which was one of the hardest hit sectors during the lockdowns, we were able to re-open our doors with projected revenue as our business is membership based, with low overheads. Here in NSW, post-lockdown we have seen a very positive response towards fitness from consumers who are keen to return to normality, which includes training in our studios. The current climate has highlighted the importance of health and fitness, and as a result, fitness facilities are experiencing substantial growth with more and more existing and new members returning to their

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beloved fitness community or becoming a newbie. From personal experience, reopening ZADI was more exciting than our initial grand opening! Our members were ecstatic to get back into the studio and from day one after lockdown our allocated sessions were booking out. Another reason why now is the best time to get into a fitness business—despite some of the unfounded misconceptions about its future—is due to the ongoing and worsening retail challenges. An overwhelming number of retail stores are closing down. New fitness studio owners will have greater choice of high-quality sites to choose from to open new facilities. Prime locations will add to the convenience and success. Landlords will be determined in finding long-term tenants and will provide much better deals to secure them. Part of our franchising COVID package at ZADI is to assist our franchisees

FE ATUR E : h e a lt h, fi t n ess & b e au t y fr a nch isi ng throughout their site selection and negotiations with landlords phase, helping them get the best deal possible. The best supported and well-backed brands and fitness centre owners will not just survive, but thrive, during this transitional high demand phase. We know this and have really stepped up the planned support, training and recourses to support our franchisees. Along with many others, I am predicting there will be a very lucrative fitness industry comeback. We have to remember that, preCOVID, the fitness industry had already been enjoying tremendous and steady growth. This is not surprising, as the demand is a direct result of the growth in fitness consumers. This growth has also been dialled up by a fast-growing demographic which had not previously been a focus in the fitness industry: gen Z and millennials. Fitness consumers will want only the best. They now expect more high-service clean and hygienic spaces, supervised, controlled environments and specialisation. Nobody will want to see gyms go back to the ‘old normal’ where wiping down equipment was merely a suggestion. Packed and overcrowded group sessions will be a thing of the past. After experiencing a global pandemic and its huge impact, it’s safe to

“We are seeing more exciting strategies put in place by the best brands in the fitness industry that will see them benefit from the predicted spike in demand for higher quality fitness facilities and services.”

say fitness centre patrons will expect to see their facility to continue to have a ‘hygiene marshal’ equivalent and some form of social distancing to stay in place making personal space in a controlled environment the ‘new normal’. I have led ZADI during COVID in the same way, focused on making sure our members feel safe. We take a very stringent and detailed approach to every action throughout the member experience and have made necessary changes to achieve two key outcomes: The first is to stay true to the ZADI experience that members love while helping them achieve their goals, and the second is to make them feel safe and looked after. The hygiene process has been crucial. Our members are not only being told that our facility is safe and hygienic via signs, posters and a barrage of COVID-safe emails, it is apparent via our continuous and consistent daily actions. Now is a great time for a savvy investor to

recognise the opportunities and capitalise on them. Many fitness franchisors, like we here at ZADI, have a plan to help franchisees become more successful than ever before. Adala Bolto has excelled in her career as a personal trainer, group fitness instructor, and club manager (later franchisee) of leading female fitness brand, Fernwood. Adala saw a gap in the Australian market for a bespoke fitness program targeting women who want a more specialised approach while training with likeminded strong women. In 2017, Adala launched her first two ZADI studios in Sydney. ZADI has a strong reputation for its unique badass member experience and a strong ethos to ‘Get Sh*t Done’. Adala’s vision for ZADI is rapid growth locally and internationally while continuing to build authentic and innovative systems, company culture and community of extraordinary women. www.zadi.com.au

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Pushing through Awkward

to Positive Growth Seven years ago, I assisted seven sporting clubs, one after the other, to overcome the heartbreak of suicides within their communities. At every club I assisted, I heard the same message, “We never saw it coming.” These were institutions that had teamwork at the very core of what they did, but they had blind spots when it came to identifying mental health issues amongst their communities. I founded SALT with a view to taking the values and strengths that Australians demonstrate when they are playing team sport and challenging them to apply these values to other areas of their lives. I was also determined to identify some of these blind

“I founded SALT with a view to taking the values and strengths that Australians demonstrate when they are playing team sport and challenging them to apply these values to other areas of their lives.” Dave Burt | Founder | SALT (Sport and Life Training)

spots that existed, to save lives and to help clubs become stronger, braver communities of care and in doing so, make lives richer and better lived. Over time it became obvious that the formula we used in coaching mental fitness for sporting teams was equally applicable to business teams, in the classroom and for other community groups. Now, as we move into COVID-Normal, it’s vitally important as franchisors that you look to your teams, your franchisees, and help them become resilient, mentally fit and

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in doing so, you can develop better people, better employees, better businesses. Consider this. When we play a team sport, we show courage, sacrifice, and self-control. We make good decisions under pressure, we are clear communicators, we have the backs of our teammates. Yet often, we are not as dedicated or connected to the very facets of life that matter far more than sport—our relationships, our education, our vocation. Imagine what we would be like as a society if everyone was consistently this best version of themselves; the version that turns up when

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“Now, as we move into COVID-Normal, it’s vitally important as franchisors that you look to your teams, your franchisees, and help them become resilient, mentally fit and in doing so, you can develop better people, better employees, better businesses.”

“Positive psychology talks about five factors that are necessary for people to feel fulfilled and motivated. Sporting clubs fill most of them, but workplaces can too.”

we play a team sport. The fact is, if we are strongly invested in what we are doing, we will want to be our best selves. Can we create workplaces that create this motivation? The answer is yes, if we really understand the why. If I ask “Why do you come to work?” The first answer many people give is “for the money.” So, if we assume that an employee is worthy of a fair rate of pay, we can forget about money and focus on factors that are much stronger drivers for invested, motivated team members.

Positive psychology talks about five factors that are necessary for people to feel fulfilled and motivated. Sporting clubs fill most of them, but workplaces can too. The PERMA model (scientific formula for happiness) says that people need: 1. Positive emotions – we have good times together. 2. Engagement – we get caught up in our work, our minds are in flow.

3. Positive relationships – we like and trust the people we work with. 4. Meaning – we are doing something that benefits others, contributes to the world. 5. Accomplishment – we are growing as people and achieving high standards If workplaces can focus on providing people with as many of these factors as they can, then there is every chance that they will

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“How are you going? No really, how are you going?” The first question is really a greeting, the second part of that question says, ‘I mean it and I really want to know how you are genuinely feeling’.

great question that helps people who might not be able to explain in words how they are feeling. It gives you an immediate gauge of where they are at. If someone says, “I’m a four,” you might reply with something like, “Sounds like you’ve got a bit going on. I’m happy to chat if you’d like to.” Sometimes we are hesitant to do this because we fear opening up a can of worms. What if they start confiding in us and we don’t know how to respond? The answer to this is that you don’t have to have the answers and it’s not your job to fix them. It’s your job to listen, to care, to empathise, to ask some questions, to let them know you’re available if they need someone to talk to. Research shows that this low level of intervention offered by people who care is highly effective in helping people deal with their difficult issues. We all need a team of people around us who care, who actively listen and, if necessary, will help us access professional help. So, in conclusion, does your franchise strive to create positive emotions, engaging work practices, strong relationships, meaning and purpose? Do you see yourselves as a connected, caring team? Are you willing to push through awkwardness and, in these trying times, provide the connections that everybody needs to emerge from this time with optimism, hope and support?

create the environment where people are willing to act like a team. So, what makes a good team, or better yet, what makes an excellent team? A good team is a group of people who know their roles and fulfil their duties without being watched over or pressured. They know what they have to do, and they take responsibility for doing it. But that doesn’t make an excellent team. An excellent team is one that has all the attributes of the good team but is also deeply invested in how their teammates are performing and coping, both at work and outside of work. They are invested in each other. When we are invested in each other to this

degree we develop the courage to step out of our comfort zones and ask each other some essential but difficult questions. This is particularly important at a time when we know people have been traumatised by ongoing restrictions and lockdowns. When I say ‘difficult questions’, they feel difficult until we try them and after that we quickly realise, they are not that difficult, really. Questions like, “How are you going? No really, how are you going?” The first question is really a greeting, the second part of that question says, “I mean it and I really want to know how you are genuinely feeling.” Similar questions include, “Are you OK?” “Do you need help?” or “On a scale of 1-10, if 10 means great and 1 means terrible, how are you going?” This is a

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Dave Burt is the founder of SALT Sport and Life Training, a not-for-profit, health education company that takes the values and strengths that Australians demonstrate when they are playing sport and encourage them to apply these to life. Dave and his team educate and challenge clubs, businesses and schools to become stronger, braver communities of care. SALT have developed an online session to help businesses re- emerge from this pandemic in the best possible shape. ‘Workplace Re-emerge’ is aimed at building teams that connect and support each other with a focus on becoming stronger, better and more positive about the future than they have ever been. For details call 1300 980 424 info@sportandlifetraining.com.au

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8 Ways to Grow Your Beauty or Wellness Business Faster If you have a wellness or beauty business, you are well positioned to capitalise on current concerns around health and wellbeing. More and more people are shopping online for beauty and wellness products—often simply to relieve boredom and treat themselves by receiving a parcel while in lockdown—but generally because they want to make themselves look and feel better. But with COVID-19 at play restricting bricks-and-mortar trading, many businesses are now ready to look at their digital transformation as we change our shopping habits. According to Google, “over the last six months, businesses have embraced digital transformation and thrived. It’s not just or even primarily about building a better e-commerce site (as important as that is). It’s about using data and technology to inform your new product strategy, to alleviate uncertainty in your channel capabilities, to satisfy dynamic customer demand, and to meet customer needs with meaningful action.” Australia Post says, “2020 has been a year like no other for eCommerce. The latest statistics show that growth was up over 80% year on year (YOY) in the 8 weeks since the COVID-19 pandemic was declared by the WHO, making it clear that the industry has not only kicked up a gear, it has gone into overdrive.” How do you prepare your franchise business for this “new normal”?

Here are 8 strategies to help grow your business faster:

You don’t need to guess. Using crowd sourcing tools like social media, you can ask your ideal audience what they want using surveys, polls and competitions and let these inform your product strategy going forward. Google Analytics can provide some great insights if you have it set up correctly too!

that innovated kept cash flow positive. Film studios used streaming instead of theatre releases for new films, restaurants used take-out and packaged meals and airlines changed routes and partnered up with other competitors to offer more domestic flights. Offering virtual consults and demonstrations, bundling offers and sending samples can all keep your customers engaged.

Let data inform your new product strategy

Change up your channel strategy

When hairdressers, airlines and restaurants were faced with uncertainty with their channel to market they had to innovate new channels or face no business. Those

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Satisfy consumer demand

Millions of consumers have moved from offline to online purchases. Social distancing, self-isolation and the closure of bricks-and-mortar stores have meant online has become not just the preferred way to

Buy Local

There has been a significant voice around supporting local businesses with several projects aimed at supporting local manufacturers and small businesses, including: • Click for Vic - supporting Victorian businesses www.visitvictoria.com/clickforvic • Spend with Us - supporting bush and rural businesses www.spendwithus.com.au • Melbourne Farmers Markets supporting local markets www.spendwithus.com.au • Openfoodnetwork - farmers produce available for order every week openfoodnetwork.org.au/melbournefarmers-marketplace • Buy Aussie Now - online shopping for Australian brands www.buyaussienow.com.au

If you have a local angle to your brand, emphasise it. People love to support small business, home grown products and local jobs.

Move offline spend to online

Move your traditional offline spend for trade shows and business development reps to online spend such as Facebook ads, social media posts, search, email and SMS campaigns. It makes more sense to spend your budget where your audience spends the most time.

Keep it inspiring and meaningful

Ads that are both inspiring and highly targeted drove up to 30 per cent higher click-through and more than 15 per cent higher purchase intent. These ads worked not because they were personalised, but because they were meaningful. Know your audience and if you are not sure, use social media or a survey to ask questions to build a persona of your customer.

Decode the customer journey

As consumers, we make thousands of decisions around purchasing around offline and online touch points. How do you ensure shoppers can discover your brand when there are no physical stores? This is the question that many small businesses have had to

answer over 2020. What if your supply chains are disrupted? There will always be another pandemic, recession or bush fire. It is how we build into our business models the flexibility to adapt to the environment and our customers that really matters. Those that are reviewing the customer journey quickly will always be on the front foot in business.

Deliver meaning

More than ever before it will be those businesses that can deliver meaning to the customer experience that will stand the test of time with consumer loyalty. Delivering real value to customers requires a customer centric mindset. There is more involved than just that marketer strategy of high keywords and other lead generation tactics. What a consumer last did on your website is a transactional view. To understand a customer’s viewpoint, you need to look along the entire customer journey at what their needs and aspirations are. These deep-seated needs are driving buyer’s intent, but more than that, by being helpful, inspiring and engaging businesses can gain real customer trust over time. Danielle MacInnis is a customer-centric marketer with over 20 years of experience in marketing specialising in the health and wellness sector. www.macinnismarketing.com.au

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shop, but arguably the only way to shop, prompting unprecedented online growth as retailers and shoppers alike adapt to a new normal. So far in 2020, we have seen more people shopping online than ever before, up 31 per cent in April to 5.2 million. (Australia Post Report, April 2020). You need to go where your customers are. Using tools like Instagram and Facebook and setting up a shopfront can help get your products in front of your buyers.

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How technology is changing the fitness industry The fitness industry is an ever-changing landscape, largely driven by consumersâ&#x20AC;&#x2122; shifting demands for how they want to receive and experience fitness. Technology has encouraged tremendous adaptation in various industries and shaped a convenience economy that demands accessibility and greater consumer control. Fitness providers globally have been

challenged to innovate their products to meet these emerging needs, stay ahead of trends and remain relevant to the consumer. Innovation has occurred to evolve not only the product, but the systems and operations behind the delivery of those products. These developments provide efficiency to operators, allowing them more time to focus on enhancing the consumer experience.

Reaching untapped markets Technology has provided incredible accessibility for consumers, where they can now access fitness options digitally via their

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mobile devices, away from the traditional bricks and mortar fitness facility. The fact that the services are available on demand, anywhere, anytime can make them a lot more attractive to time-poor individuals, or those who feel intimidated by a physical gym environment. Typically, these offerings provide a comprehensive service with access to new daily workouts, progress tracking tools, access to support and may even encompass nutrition with meals plans and recipes. However, since the COVID-19 pandemic forced worldwide club closures, the industry has seen numerous providers

Tim West | Founder | 12RND fitness

fast-track the release of “lite” training apps that offer a simplified version of these online services. Moving forward, providers that now have an app as part of their product offering can integrate it into their existing in-club service and offer hybrid memberships with tiered pricing to suit varying customer needs. They can now also continue to market this product to consumers in areas which they don’t yet have a physical presence, and use it as a highvalue entry offer to familiarise new customers with their brand and what they offer. For instance, a club that offers a specialised style of training, eg. HIIT combined with boxing and strength training, can offer their workouts via an app that follows a training program consumers can do with minimal equipment, and complete independently. Over time, if they enjoy the workout, they may be further inclined to seek out a location and visit a club in person. Also, for expanding businesses, they can build up a loyal customer base prior to opening a club in that area.

“Technology has provided incredible accessibility for consumers, where they can now access fitness options digitally via their mobile devices, away from the traditional bricks and mortar fitness facility.”

Increased gamification Gamification is the application of gamedesign elements and principles in non-game contexts and has been integrated into the fitness experience to increase member retention. One example of this is the use of heart rate monitors throughout a workout to track the output of an individual as unique to them and their current fitness level. This tracking occurs during the activity and provides an overview of their efforts post-workout. This real-time information encourages users to work harder and challenge themselves to achieve greater intensity in their workout, which therefore leads to greater results, faster. Furthermore, it allows the fitness provider to set challenges, goals and benchmarks for members that are achievable based on their individual physical conditioning and athletic capacity. This kind of integration is

most effective when hardware and software solutions work in tandem to specifically gamify elements that enhance both the enjoyment of the activity and the results gained through performing it. When members enjoy their workout and are seeing results, they are more likely to stay longer and remain more consistent in their training, which benefits both the user and the provider.

Data-driven business decisions Technology not only facilitates greater innovation by allowing fitness providers to act upon emerging industry trends and evolving consumer needs, it also offers the ability to track the changes and shifts in these trends and needs in real-time, providing high value data to inform further developments. Most fitness providers now incorporate a

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“Our economy will always have a demand for fitness, especially with growing trends towards self-care and greater insight into the importance of fitness for overall health and wellbeing.”

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â&#x20AC;&#x153;Gamification is the application of game-design elements and principles in non-game contexts and has been integrated into the fitness experience to increase member retention. One example of this is the use of heart rate monitors throughout a workout to track the output of an individual as unique to them and their current fitness levelâ&#x20AC;?

combination of different technology into their back-of-house systems to improve efficiency and enhance the experience for both the operator and the consumer. Programs are now widely available that are specific to the fitness industry, such as Customer Relationship Management (CRM) software that can track member leads, and trigger funnels based on that leadâ&#x20AC;&#x2122;s entry point and customer journey, and Member Management Systems (MMS) that have built out templating tools for streamlined communications. Harnessing the information obtained from these platforms, in conjunction with data from apps and wearable technology (such as heart rate watches and belts), businesses within the fitness industry can now see how their customers interact with their brand and how they utilise their services with greater accuracy. Through looking at variables such as attendance, length of stay, demographics and geographic location, as obtained via

the MMS, providers can develop a deeper understanding of who their prospective longterm members may be, and how to better reach them. Furthermore, they can look at how often members train and what time of day to better inform staffing needs. Importantly, monitoring financial and nonfinancial business metrics in real (or close to real) time allows for informed business decisions rather than acting on subjective or historical data alone. Our economy will always have a demand for fitness, especially with growing trends towards self-care and greater insight into the importance of fitness for overall health and wellbeing. However, it will be the companies that can best introduce technology across all areas of their offering that will maintain a competitive advantage. Today, the fitness industry is highly diversified, with specialised areas and a strong mix of small to large businesses, from

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24/7 models to boutique fitness providers, all designed to suit the varying needs of the market. In a highly saturated industry, fitness franchise models present an attractive investment opportunity for those looking to get involved in this growing market without prior experience in business or in fitness. A franchise opportunity offers access to a proven model with an established network and support systems, and the scale to innovate as the industry evolves. Tim West began his career as a personal trainer. He launched his first business venture in the tech-fitness space in 2003. From there, he went on to be one of the first Jetts franchisees. He began 12RND Fitness after identifying a gap in the market for a form of fitness that was sports-oriented, in a group-fitness setting, focussing on skill-development for motivation; where physical transformations were an additional benefit to the enjoyment of the workout. 4 x world champion Australian Boxer, Danny Green became involved alongside Tim as co-founder to launch their first club in Brisbane, Australia in 2014, before commencing Franchise sales in 2016, and launching UBX Training, their international brand, in 2019. 12rnd.com.au

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IWG: THE FUTURE OF FLEXIBLE WORKING Australia has always been an early adopter of flexible working culture and, in recent years, the flexible workspace market has been booming. In 2019, the Australian Co-working Market Report found a 41 per cent year-on-year increase in the supply of flexible workspaces. Fast forward to late 2020, and the introduction of flexible work as a part of corporate businesses real estate strategy is skyrocketing. People want the comfort, safety and personal productivity benefits of living and working how and where they want. COVID-19 is literally changing the landscape of work. Business Franchise spoke with Mark Bhardwaj, Head of Partnership Growth, Australia/New Zealand and Damien Sheehan, Country Head, Australia, of IWG Group—a global leader in flexible workspaces and coworking— about expanding further in the Australian market and the future of work as we know it.

“All our spaces are designed for productivity and come with everything included, whether it’s industry-leading technology, a professional reception service or quality food and drink.”

COVID-19 has forced businesses all over the world to rethink the way they work. How is IWG leading this workspace revolution? IWG: IWG has provided solutions for over 30 years in delivering the best real estate solutions for businesses and individuals. With the shift in focus from the traditional HQ office model to a more balance / suitability approach, the need to work from home or close to home has never been more prevalent. As such, occupancy in our suburban / regional locations has increased significantly in the current environment. We believe this trend will continue as companies rethink the traditional HQ space.

What service does IWG provide? IWG: We have a number of products and services available for our customers; from

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private offices and co-working options to virtual office and membership options—all designed to be risk-free and have a zero balance sheet impact, so our customers are free to focus on their core business.

What does a typical flexible workspace look like and what does it offer that makes it more appealing than, say, working from home? IWG: All our spaces are designed for productivity and come with everything included, whether it’s industry-leading technology, a professional reception service or quality food and drink. From our core brands—Regus and HQ—to our more premium brands—Spaces and Signature—we have a solution for all our customers’ needs.

“From individuals to SMEs and large enterprises, we cater to all and have the products and services available to meet the customer’s needs.”

Who is a typical customer of the flexible workspace? IWG: From individuals to SMEs and large enterprises, we cater to all and have the products and services available to meet the customer’s needs. No two customers are the same and the ability to pick and choose options for your business needs is what makes IWG the global leader in flexible workspace and co-working.

• design of centre layout

What type of person would ‘fit’ your franchisee profile?

• professional support with recruitment and training for your team

IWG: We are looking for entrepreneurial customer-oriented partners to join the IWG franchisee program to capitalise on the increased demand for flexible workspaces and coworking within a given territory. The program is open to individuals / companies alike, with the ability to open multi centres over a predetermined timeframe.

• access to marketing collateral

How do you look after your franchisees? (e.g., what support, training or resources do you offer?)

• inventory management administration

IWG: We provide several supporting functions to assist our partners grow their business, all designed to be a plug-in approach for simplicity. Key support functions provided include:

• website / app set-up and search engine optimisation for your location • lead generation • IT&T global customer support • back office support billing, invoicing and cash collection • office service agreements and auto-renewal functionality.

What’s your focus for the year ahead? IWG: We will continue to focus on expansion in the Australian market, particularly in suburban and regional areas. These are key

locations in our national expansion plans as the demand for flex workspaces and coworking in these areas’ skyrocket. IWG has more than 30 years’ experience launching and running flexible spaces all over the world—with 3,300+ locations globally in 110+ countries and an array of established flexible office and coworking brands under its belt to match the different demographics and business needs of its customers. IWG currently operates in 77 locations in Australia, adding two new locations to its portfolio in the first half of 2020 with the opening of Spaces Riparian Plaza in Brisbane and Spaces 60 Martin Place in Sydney. In early November, IWG is adding a third location to its portfolio with Spaces Two Melbourne Quarter set to open. Find out more at www.iwgplc.com

Business Franchise Australia and New Zealand 51

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Labour wants extra penalties, up to $10 million, for dodgy franchisors, as outlined in an article in Smart Company by Shadow Minister for Employment, Industry and Small Business Brendan Oâ&#x20AC;&#x2122;Connor, who was a committee member for the parliamentary inquiry into franchising.

Legislation unlikely to be the answer to stronger franchise sector 52 Business Franchise Australia and New Zealand

He suggests the reality of franchising has seen “decent people struggling with failing businesses and facing financial ruin, because they were set up to fail.” As someone who has worked in the franchise sector for nearly two decades, I couldn’t agree more. And while no one wants to see any franchisee fail, I do agree that yes, some franchisors have played a very big part in this. Yet franchisees need to take greater responsibility too. Prospective franchisees have to take better control of their decisions and learn as much as they can before they buy a franchise. Both extensive research and the Parliamentary Inquiry Committee report reveals this to be the case. Of the parliamentary committee’s 71 recommendations released in early 2019, several of these refer to the need for greater education and advice for prospective franchisees. Education is likely to be equally, if not more powerful than legislation. The Parliamentary Inquiry report says: “Education is vital in equipping prospective franchisees with the knowledge and skills to better inform themselves about the risks and responsibilities of becoming a franchisee. Many prospective franchisees do not have ready access to services that can help them understand those risks, and some franchisees have not undertaken sufficient due diligence, or sought sufficient and appropriate legal or accounting business advice.” Again, this is spot on. What’s really important is prospective franchisees do their due diligence research on the franchise and educate themselves. It is not an easy task, but an essential one considering the sizeable investment of many franchises. In many cases, where an unscrupulous franchisor exists, investing in the franchise could be avoided by speaking with existing and former franchise owners, and conducting other forms of thorough due diligence. No stone should be left unturned. And while some in the sector argue there isn’t enough information and support available to franchisees, the truth is there are numerous resources available. Franchisees just need to look and invest the time and resources into finding them. The Australian Competition and Consumer Commission (ACCC) has sponsored a free franchise pre-entry program for nearly a decade, which prospective franchisees can complete online at their own pace. There are independent franchise ranking systems which publicly promote their findings

“What’s really important is prospective franchisees do their due diligence research on the franchise and educate themselves. It is not an easy task, but an essential one considering the sizeable investment of many franchises.” Kerry Miles | Director | Franchise Ed

“Education is vital in equipping prospective franchisees with the knowledge and skills to better inform themselves about the risks and responsibilities of becoming a franchisee.”

that can assist with making an informed business decision. There are also a number of franchise specialists, who businesses are dedicated to assisting people to make the best business decision for their individual circumstances when buying a franchise, all offering services at a range of price points. Again, with the smallest amount of research these expert practitioners can easily be found, and are indeed used by a number of prospective franchisees with great success. In fact, many of Australia’s leading franchise experts are giving their time later this month, coming together online for the sole purpose of providing education and best practice tips to aid prospective franchisees with researching franchise opportunities. So, despite COVID19 restrictions, it actually has never been easier for prospective franchisees to access education and advice, to empower themselves to make good business decisions. The ACCC are also participating, revealing what prospective franchisees need to look out for, which other people are unlikely to tell them. Small Business Commissioners from

Victoria and Queensland, along with the Deputy Australian Small Business and Family Enterprise Ombudsman, are also offering their advice via panel discussion. One of the themes which comes across in the Parliamentary Committee report is advising people to better inform themselves about the risks and responsibilities of franchising. Information, education and advice are all readily available for prospective franchisees. It’s the franchisees themselves that need to step up and access it, otherwise they’re setting themselves up to fail. Ms Kerry Miles is Director of FranchiseED, Founder of Australian Franchise Expo Online, a Franchise Mentor & Coach, and Adjunct Research Fellow at University of the Sunshine Coast. She has nearly two decades of experience in the franchise sector with clients including small and large franchises and government organisations with an interest in the franchise sector. www.franchise-ed.org.au

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Is your franchise business COVIDSafe?

1 in 3 Aussie workers have not been shared a COVID-Safe plan by their organisation As organisations in most States and Territories begin to welcome employees back to the workplace, it is crucial they have a COVID-19 risk management plan in place to minimise the spread of infection. However, our latest research has revealed a third (33 per cent) of employees have not been shared such a policy by their organisation.

Worryingly, the results found that small businesses are less likely to have a policy to minimise the spread of COVID-19 in the workplace. More than half (53 per cent) of employees in micro-businesses (up to 15 employees) and 33 per cent in small businesses (15-50 employees) have not received such a policy. This compares with just 24 per cent of those in organisations with more than 50 employees who have not received a policy. Those working in the construction and media and entertainment industry are also least equipped to re-enter their workplace: 43 per cent of respondents in the building industry, and 40 per cent in the media and entertainment industry, admit their employer has not given them a COVID-19 risk management plan, compared with just 27 per

54 Business Franchise Australia and New Zealand

cent of respondents in professional, scientific and technical services, and 20 per cent in healthcare. Employees are also likely to be concerned about potential infection risks in the workplace. In fact, nearly one in two (47 per cent) Aussie workers are worried that the use of shared workspaces—such as co-working spaces, hot desks, and meeting rooms—could carry an increased risk of infection. A similar proportion (47 per cent) admitted they are worried about being around colleagues who might have been exposed to the risk of infection during the evening or on the weekend. Meanwhile, 46 per cent are worried about using shared ‘touchpoints,’ such as security buttons or door handles.

Business Franchise Australia and New Zealand 55

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“Consider equipping each employee with their own bottle of hand sanitiser, hospital-grade antiviral disinfectant, and cleaning cloth when they return to the workplace.”

staff to ‘own’ a different desk to what they are used to.

Create a plan for ongoing sanitisation

“If organisations do not upgrade their regular cleaning practices to meet the new risk environment, they could open themselves up to the risk of infection, which could ultimately lead to Work Cover claims, negative publicity, and other significant financial costs.” Lisa McQueen | Co-Founder and Director | Cleancorp

Safe Work Australia has strongly advised organisations ensure their employees keep a physical distance of at least 1.5 metres from each other and limit employee numbers in elevators. Despite this, our survey found an equal two in five (39 per cent) respondents are worried about the risks of working in an enclosed office space with other people all day, and the risks of interacting with visitors in the workplace, such as customers or couriers. Thirty-six (36) per cent are worried about shared items, a third (33 per cent) are concerned about transmission risks on public transport, and 28 per cent about how best to manage appropriate spacing in elevators, stairwells, and corridors. With many employees’ anxious about heading back to the office—and a concerning number having not been shared a COVID-19 risk management plan—here are five tips for minimising COVID-19 risks for employees, customers, and visitors in the workplace.

Manage employee expectations

To ensure a successful transition back to the office, employees need to feel their employer has done everything to maximise their safety at work. Before you re-open, organise a full disinfection coronavirus precautionary clean, which includes a precautionary cleaning of all personal

spaces in addition to shared touchpoints, such as door handles, remotes, kitchen taps, microwaves, fridges, and coffee machines.

Plan your space using the four-square metre rule

The old seating or working plan of your workplace may no longer be viable for the distancing rule of four-square metres per person. To determine how many staff members you can have on the premises at once, calculate the area of the workspace in square metres and divide it by four. To allow for objects, such as desks and boardrooms, divide the space by eight. For example, if your office is 160 square metres, you could only have up to 40 people in the room, to allow each person to have four square metres of space.

Initiate a rotational working system

Once you have calculated how many employees you can have on site, create a roster system that includes all relevant employees. For example, if you employ 100 people, divide that by five working days, and you’ll find yourself with a 20 person ‘team’ that can come into the office on a set day per week. However, don’t forget the four-square metre rule, which can be achieved by re-configuring furniture to increase physically distancing or getting

56 Business Franchise Australia and New Zealand

Consider equipping each employee with their own bottle of hand sanitiser, hospitalgrade anti-viral disinfectant, and cleaning cloth when they return to the workplace. Having individual sanitary equipment will also alleviate any worry that multiple people are handling the disinfectant.

Consider a cleaning concierge service

Most organisations—especially larger ones—have high-risk shared touchpoints used by site visitors and staff. These are best managed by a fully trained day-cleaning team who are uniformed and equipped to sanitise and disinfect touchpoints all-day long, whether they be kitchens, bathrooms, or meeting rooms. Though some might regard it as extreme, having an on-demand cleaning service will restore stakeholder confidence in your organisation’s hygiene standards day-in and day-out. The importance of cleaning all shared surfaces and high-traffic areas—from door handles to remotes, and coffee machines—should not be underestimated. If organisations do not upgrade their regular cleaning practices to meet the new risk environment, they could open themselves up to the risk of infection, which could ultimately lead to Work Cover claims, negative publicity, and other significant financial costs. Lisa Macqueen, Co-Founder and Director at Cleancorp (www.cleancorp.com) has more than 25 years’ experience in sales and marketing for large international hotel chains and has developed strong expertise in strategic marketing and automation. A highly regarded media commentator, Lisa has appeared regularly on the Brian Tracy Show on CBS, NBC, and FOX Affiliates in the US, as well as the ABC in Australia. Lisa is co-author of Power Principles for Success – Volume 2, which achieved bestseller status in two Amazon.com categories.

Darryl Morris

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Business Franchise Australia and New Zealand 57

fo c us feature : national franchise insurance brokers ( N FI B )

Streamlining the Process of

Insurance

for Franchised Businesses Franchised businesses have the same requirements for insurance as any other business, with one marked difference. In franchised businesses, both the franchisors and their franchisees need to each have their own insurance in place for the risks they carry.

It also remains the responsibility of the franchisor to ensure their franchisees have at least sufficient compulsory insurance in place, such as public liability cover, and workersâ&#x20AC;&#x2122; compensation if the franchisee has employees. There are also many other types of insurance that may be required in a franchise, depending on the businessâ&#x20AC;&#x201D;such as property, goods and stock, business interruption, landlord insurance, and burglary cover. For example, a shop business will most likely need cover for stock, money, equipment, burglary and property in cases where the business owner also owns the premises. A service business, such as bookkeeping or

consulting, will not require insurance for stock and goods, but will require professional indemnity cover. Insurance can be a complex affair and possibly even more so when it comes to the multiple relationships that exist within a franchised business. However, there is a very good way of streamlining and simplifying the process that can be beneficial to both franchisors and their franchisees.

Endorsing a managed insurance program One way of simplifying the process is through a managed insurance program specifically designed for franchises. In this type of program, the franchisor and the insurance provider enter into an agreement where the appropriate cover is provided for the franchised business, and any franchisees who come on board only need to join the existing system. This type of setup means franchisees can be assured of not only having the compulsory insurance they need in place, but also the right kinds of other cover for their businesses. In addition, franchisors can also be confident that their insurance compliance obligations regarding their franchisees are being met, without having to check up with each of their franchisees every year. Another advantage is that of uniformity of cover throughout the franchised business, rather than having different providers,

58 Business Franchise Australia and New Zealand

“Insurance can be a complex affair and possibly even more so when it comes to the multiple relationships that exist within a franchised business. However, there is a very good way of streamlining and simplifying the process that can be beneficial to both franchisors and their franchisees.”

Franchisees: • avoid the time and stress that tends to go with sourcing the most appropriate types and levels of cover required to financially cover their businesses • avoid the need to complete application forms and read complex documents • are assured of having the most appropriate forms of cover as it has already been negotiated and secured. General benefits include:

policies, and cover levels spread throughout the franchise. Since a managed program utilises wholesale or group cover, money is usually saved on premiums compared to when individual insurance policies are in place.

The NFIB system National Franchise Insurance Brokers (NFIB) provides managed insurance cover specifically designed for franchised businesses. Franchisors negotiate the cover they need for their franchised business, and their franchisees simply need to hook into that program through an easy-to-use custom-created online process, to ensure they have the right types and levels of cover for their own businesses. NFIB has managed to reduce the insurance premiums of many of Australia’s ‘blue chip’ franchises

• common due dates for all policies, preventing the risk of delayed or missed payments.

The benefits of a managed insurance scheme This system has numerous benefits for both parties. Franchisors: • have the assurance that their compliance obligations regarding insurance are met without the need to follow up each franchisee • are given access to their own customised online portal • have the ability to track their franchisees’ insurance activities • are provided with advanced reporting mechanisms, the capacity to tailor their group’s cover according to risk level, and greater control of their insurance in general.

• savings on premiums due to wholesale group cover. • 24/7 online claims reporting service and fast claims processing. • each franchise is provided with an account executive who not only fully understands the franchising process, but also the individual franchised businesses. • NFIB offers risk management review as part of the service. More information on insurance for franchises is available at the NFIB website or by contacting NFIB directly. Darryl Morris – Managing Principle darryl@mynfib.com.au www.mynfib.com.au

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snapsh ot: B ath ro o m We r x

USE YOUR HANDYMAN SKILLS TO

MAKE BIG MONEY! Here’s an affordable business that’s been established for over 35 years and is ideally suited for a husband and wife team working from home

Bathroom Werx is a unique system in terms of Franchising as the Franchisor is in a genuine partnership with his Franchisee by taking responsibility for some of the aspects of running the Franchisee’s business. The System enables Franchisees to get on with the day to day work of making old bathrooms look like new as well as concentrating on their local area marketing leaving the Franchisor to do a lot of the admin tasks. This is achieved by centralizing calls from all over Australia to our Melbourne Head Office call centre operation. Calls are answered by our professionally trained staff who can assist Customers with their enquiries immediately. “Franchisees have given us access to their daily calendars so we can respond immediately to a Customer’s request for a job or a quote appointment with a definite time and date,” says CEO George Yammouni. “This level of service impresses Customers who are not used to this sort of customer

service when dealing with the trades.” Bathroom Werx’s unique booking systems means that Customers are given an exact time and date of when they can expect their Franchisee to arrive. The other great benefit for Franchisees is that they are not tied to the phone all day long. This means they do not have to stop doing their work to answer the phone. Sometimes Franchisees can get up to 20 calls per day which would cause delays to finishing their jobs and therefore impact on their sales for the week if they had to answer every incoming call. One of the things that attracted Perth Franchisee Darren Egan was the fact that he did not have to set up an expensive infrastructure to run the business. “No need for an office set up with phones, desks, computers, fax machines, etc. Everything is run from the Melbourne Call Centre and they inform me of any jobs or quotes I have to do each day,” says Darren. “They also send out invoices for any commercial jobs I do and chase up debtors for me. This means when I get home after work, I can relax with my family without the worry of any admin work.” Franchisees make money by completing

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bathroom makeovers for their Customers – the more they can finish in a week, the more money they can make. The restraints that prevent this from happening are marketing and operational issues like confirming jobs, answering phones, sending out marketing materials, following up on quotes done, etc. By taking over these functions for Franchisees they then become more productive and therefore make more money. Bathroom Werx Franchisees in Australia would renovate an average of 100 bathrooms every week. The Group are currently celebrating their 34th Birthday and are offering “INTEREST FREE LOANS” to people that interested in becoming part of the network. The entry costs are low as the Franchise Fee is only $35K and that includes plant, equipment, stock, uniforms, stationery, and a 4-week training course. As part of their Birthday celebrations they are also providing finance (to approve applicants) of up to $20K on 5-year interest free loans. For a FREE Info Pack call: 1800-644-171 or check out the website: www.bathroomwerxfrancise.com

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B ATH R O OM W E RX FRAN C H ISE Over 34 Yearsâ&#x20AC;&#x2122; Experience You Can Count On! Looking for a business that has the experience you can rely on, huge growth potential and great returns? BATHROOM WERX CELEBRATES 34 YEARS WITH A HUGE $10,000 DISCOUNT! The Bathroom Werx Group is celebrating 34 years in business and is offering a massive $10,000 off their Franchise Fee reducing your initial investment to only $35,000! Thatâ&#x20AC;&#x2122;s an incredible return for a business that can make you a six figure income each year. Your $35,000 investment includes the following: s &ULL SET OF EQUIPMENT AND TOOLS s 7EEK TRAINING COURSE WHERE YOU GET PAID PER WEEK DURING YOUR TRAINING s 3TARTING STOCK FOR YOUR lRST JOBS s 5NIFORMS AND 3TATIONERY s !LL ADVERTISING MATERIAL s 5NIQUE SOFTWARE PACKAGE TO RUN YOUR business. &2!.#()3% /00/245.)4)%3 !2% !6!),!",% !,, /6%2 !5342!,)! Contact for more information Phone: 1 800 644 171 Email: franchise@bathroomWERX.com Website: www.bathroomWERXfranchise.com

Your Cost and Fees $45,000 Includes Training, All Plant and Equipment, Starting Stock, Uniforms, Vehicle sign writing

Business Franchise Australia and New Zealand 61

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Carnage in retail but there’s light at the end of the tunnel The new normal for retail Retail businesses across Australia and New Zealand are facing a ‘new normal’ following COVID-19 shutdowns, and the economic impacts of this. Despite the carnage this has caused the retail environment in 2020, there is light at the end of the tunnel. In CBD markets like Perth, major retailers are saying that they are seeing business return to 70 per cent of sales and they expect this level of activity to remain for the next several years. This gives an indication of how other CBD markets may fare as they recover into a new normal. Many retail sectors are in fact booming during this time as consumer demand shifts along with market conditions. Retail sectors such as fitness products, homewares and groceries have performed extremely well as people look towards improving their health and home lives while they are unable to spend on things such as travel and experiences.

Franchise enquiries boom Franchise businesses have increased in popularity amidst this pivotal shift in the economy, with a wave of people looking towards starting businesses that fit with a post-COVID-19 lifestyle more locally focused for work and leisure. At the recent Franchise Open Series Forum, franchisors confirmed they are seeing dramatically increased levels of enquiry. In fact, it’s been described as the largest entrepreneurial boom since the Menzies era. SEEK Business data reports that on top of record new business enquiries in May 2020, June was significantly bigger, with visits increasing by 21 per cent and enquiries up by 45 per cent year-on-year respectively. Franchising is a significant driver of this activity.

How the shift towards remote working is impacting retail The new environment we find ourselves in has sparked a huge shift towards working remotely, as well as starting businesses and exploring franchise opportunities. People are on the move, with regional and country towns experiencing high real estate enquiries and purchases as it becomes more widely acceptable

62 Business Franchise Australia and New Zealand

franchisees and franchisors to ensure the right fit.

“At the recent Franchise Open Series Forum, franchisors confirmed they are seeing dramatically increased levels of enquiry. In fact, it’s been described as the largest entrepreneurial boom since the Menzies era.” Jon Sully | Partner and Founder | BDC Partners

to work from home due to the practice of this during COVID-19 shutdowns. Many people may not need to be in CBDs for work anymore and are taking advantage of the lifestyle and location opportunities as a result. For the foreseeable future, we expect a reemergence of the local shopping strip and away from bigger shopping centres or CBD malls as shoppers look to purchase locally. In addition to remote working, this could be due to many factors, such as people wanting to physically travel less for safety or to support their local retailers.

Data will be needed to support decisions To understand these new ways of thinking, spending and consumer behaviours, and to support retailers’ decisions, data will be needed. Landlords will also need data into individual retailers and their performance to deliver customers what they want and need. For example, social media rankings could be considered as part of an insight-driven data set for a shopping centre to select appropriate retail tenants. In the example of a hairdresser, it should be the one that customers want to go to rather than one with low rankings as it will drive people to the next place. BDC Partners has a partnership with Australia’s largest property data analytics company to develop and gain insight into these demographics and psychographics to support our retail tenant and landlord customers in planning and making decisions. We are working with our clients to create an ideal retail eco-system, to put in place the right retailers in the right locations for customers so that they can survive and thrive now and years down the track.

Obtaining fuss-free finance is key for franchise success The critical step for franchisors will be getting lender ready with the banks and ensuring that when they have strong franchise interest, they are able to get finance for the business in a smooth, no-fuss way. Three of the biggest ‘enterprise-side’ issues the franchise sector faces right now are: finding the right retail location and service areas, recruiting new knowledgeable and enterprising franchisees, and securing affordable finance for the business. Throughout COVID-19 many franchisors have been paralysed, with little extra funds for development teams or marketing money to find potential franchisees. BDC Partners is working to solve all these issues, offering the only service of its kind in the market to complete the missing integrated link between franchisors, franchisees, landlords and lenders to build profitability and longevity. Our services are all underpinned by joint ventures with data-backed insight from location mapping software Gap Maps, Associated Projects shopfitters and Blue Rock accounting, finance, digital, insurance and legal firm.

Reducing risk for the franchise industry With the current entrepreneurial boom happening now it is critical we are more diligent with our selection of potential franchisees and franchisors to reduce risk. There are some people that are just not suited to be one or the other, and this may impact the industry negatively if not addressed. With a multitude of Australians out there looking for opportunities, there is an increased need to evaluate and screen prior to appointing

“The increased demand for franchise businesses will create many positive outcomes, however as an industry, we also need to be diligent to ensure some franchisors don’t return to practices that are detrimental to the industry.”

To address this issue, BDC Partners has secured exclusive rights to a new psychological profiling tool called Zorakle Profiles, a franchise-specific solutions provider offering customisable assessments for franchisors to select franchisees. Zorakle Profiles uses technology and scientific scoring methods to determine compatibility and predict performance. It reduces recruitment and support costs while increasing franchisee validation, which will be a huge step forward for the industry.

Positive outcomes for the retail industry The increased demand for franchise businesses will create many positive outcomes, however as an industry, we also need to be diligent to ensure some franchisors don’t return to practices that are detrimental to the industry. Examples of the types of practices which could have a negative impact on franchisees include: keeping fit out contributions from landlords and not passing them onto the franchisee; keeping supplier rebates and not filtering these back to franchisees or the marketing fund; and lack of operational support for the franchise network. There is a lot of opportunity for franchises right now. For this very reason, we need to ensure the rigour and processes we have for both sides of franchising around compliance, systems and representations are monitored and managed at a level never seen before. Jon Sully is Partner and Founder of BDC Partners. As a former co-owner of the successful retail food chain Michel’s Patisserie, managing the expansion of the group franchise network to over 350 stores, Jon has unique retail experience from all sides of the industry. Over the past 30 years, Jon has continued to build vast knowledge across all aspects of retail, franchising and commercial property. BDC Partners is a solution-driven disruptor created to support the Australian retail and franchise industry. BDC Partners works with retailers and franchisors on services, including finding the right retail property; franchise recruitment and development; location analysis; legal representation; risk management; finance options; shopfitting; accountancy; online and digital marketing strategy and implementation; and general advisory. Visit bdcpartners.com.au

Business Franchise Australia and New Zealand 63

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Back to the Office:

from COVID Comfort to the Future of Work Wear When it comes to dressing for work in 2020 it seems the rule book of professional dress has changed.

“Whether your office is slowly reopening with scheduled days to control capacity, or whether you are set to be working from home for the unforeseeable future, COVID19 has changed life as we know it and with that has had major impacts on fashion and our dressing habits.”

Whilst hoodies and tees were all the rage our thoughts have inevitably turned back to our work wardrobes and how to fine-tune the perfect Zoom uniform or back-to-office look. Whether your office is slowly reopening with scheduled days to control capacity, or whether you are set to be working from home for the unforeseeable future, COVID-19 has changed life as we know it and with that has had major impacts on fashion and our dressing habits. As a stickler for corporate dress and a true lover of suiting and heels, it has been an interesting transition. For someone like myself, who always knows what to wear and when, I have had to rethink my wardrobe choices and almost rebuild an appropriate ‘what to wear to work’ collection of outfits. The collection includes a variety of my classic go-to pieces, just restyled to feel slightly less formal and slightly more casual to align with the environment we are all working in today.

Back to the Office Day One For many of us who have not been back to the office in months, the return to office life can be somewhat daunting, particularly when you contemplate what to wear. If your workplace was a formal space and you are not sure what rules apply any more, I feel like nothing beats the classics.

Pamela Jabbour | Founder and Ceo | TOTAL IMAGE GROUP

dressing well has on our mood. So, dust off your old suits, bring out your heels and rock your work wardrobe because the feeling is contagious.

The Daily Zoom Zoom is a tool we have all become very well acquainted with, and whilst for most it is best endured without the camera, it is not really an option for a new client pitch or meeting with your boss. Dressing from the top down has never been more important, a crisp button shirt with chinos for the guys and a top or tee with a blazer for the ladies will ensure your outfit passes the screen test every time.

“Once you go back to a corporate flow, adorning corporate dress it will be like you never stopped. The feeling it emits of confidence, motivation and commitment.”

For the men, smart pants in navy or black, with a business shirt and leather shoe and for the ladies a trouser, skirt or blouse with a block heel (closed toe) will also work. It’s like riding a bike people! Once you go back to a corporate flow, adorning corporate dress it will be like you never stopped. The feeling it emits of confidence, motivation and commitment enforces the ever-important influence that

64 Business Franchise Australia and New Zealand

The WFH Juggle For those of us who are juggling home schooling with a full-time job or sharing home as a workspace with your partner, we feel you and the many balls you are managing! Multi-tasking the washing, kids’ lunches, a full inbox and diary of meetings means you need to be practical yet professional in your choice of attire, something that is comfortable but makes you feel like you have it all under control. The WFH uniform therefore needs to be adaptable and dependable. Choose hardwearing fabrics and styles and opt for functional separates such as jeans or polyester/ elastane trousers.

“What your team wears and how they tell the story of your brand will separate you from the crowd and ensure your team is on trend, comfortable and rocking a bit of fashion will reassure customers that you mean business.”

“Choose hard-wearing fabrics and styles and opt for functional separates such as jeans or polyester/elastane trousers. For ladies combine this with a wash and wear top and for the gents a nice polo shirt and you are set to go.”

For ladies combine this with a wash and wear top and for the gents a nice polo shirt and you are set to go.

Frontline-Retail - What to Wear The impacts have been felt far and wide with not only professional dress changing but our thoughts on retail wardrobe in our store facing environments also shifting. With a move from formal to smart casual we need to redefine retail uniforms to follow suit. Our retailers are operating in a tough economy and whether you are in food, hospitality, fashion, or real estate the impact of a first impression has never been more important. What your team wears and how they tell the story of your brand will separate you from the crowd and ensure your team is on trend, comfortable and rocking a bit of fashion will reassure customers that you mean business.

What the future holds The trend towards smart-casual workwear is something we had identified even prior to COVID-19 and the focus has been to define the retail frontline uniform. This resulted in extensive product development in order

to create the perfect custom Tee. For a retail front-line worker who is consistently on the go, the requirement for not only a fashionable and presentable garment was paramount but also one that would withstand regular wash and wear as well as suit a variety of shapes and sizes. Our take on trends for frontline is it is all about looking cool, comfortable, and collected—particularly through a global pandemic. The impact of COVID-19 has been greater than any of us could have ever imagined, as a result our lives as we know it has changed completely. As we try to navigate through this new normal, we can still recognise that the hoodies and trackkie phase of months past are well and truly behind us. As the seasons change and we start transitioning back to traditional offices and shop fronts we are starting to fall back in love with our blazers, linen shirts and wash and wear blouses. It really is all about the transitional wardrobe that can take you from your Zoom meeting, to the office through to the grocery store. Uniforms during these COVID times need the balance of not only staying realistically practical but also combining the element of professional.

Pamela Jabbour is the founder and CEO of Total Image Group—uniform designer and manufacturer to some of Australia’s leading brands such as Dan Murphy’s and Fantastic Furniture. With offices in Sydney, Melbourne and China, Total Image dresses over 300,000 Australians per day in their work wardrobe. www.totalimagegroup.com.au

Business Franchise Australia and New Zealand 65

PR OFI L E : franchising e x po

Interested in

a fresh start in 2021?

Anyone wishing for a fresh start or new career in 2021 needs to check out the Franchising & Business Opportunities Expo, being held in Sydney, Perth, Brisbane and Melbourne.

The Franchising & Business Opportunities Expo gives you the chance to discover business ideas and meet face to face with the experts to find the concepts that are best suited to you. The Expo brings together franchisors, franchisees, legal and financial consultants as well as industry and government authorities, giving you the chance to discover a range of business ideas. Researching a business opportunity can feel overwhelming if you are faced with pages of search engine listings – what you really need is someone knowledgeable to explain it to you in person. That’s why visitors have been coming to the Franchising & Business Opportunities Expo for over 30 years, to meet the experts face to face and compare the opportunities.

Reader special: ‘It’s important to do some research online, but nothing can replace meeting real people who can explain the ins and outs of their business venture.” says Exhibition Manager Fiona Stacey. “And visitors are often inspired by business ideas in industries they had never even considered!”

Register to visit any Franchising & Business Opportunities Expo in 2021 for half price at: www.franchisingexpo.com.au by using promo code CGB & beverage, finance, fitness, retail or home services, there is something for every skillset, lifestyle and interest,” she says

To help start your research, we have updated the industry directory on our website to make it easier for you to connect with our exhibitors. You will see exhibitor videos, expanded content and more contact options to help you find your perfect business match.

The Sydney Franchising & Business Opportunities Expo will return from 2627 March, followed by Perth on 16 May, Brisbane 18-19 June and Melbourne from 20-21 August.

The show has been refreshed and reinvigorated for 2021 with the new Start Your Own Business Workshop and Franchisee Success Summit, in addition to the popular free seminar program featuring industry experts, franchisees and franchisors.

Any company wishing to take a stand at the shows and reach thousands of potential new franchisees should get in touch with our team to discuss the benefits of exhibiting.

Exhibition Manager Fiona Stacey says the secret of the Expo’s success is the diversity of business ideas on offer. “Whether it’s food

Contact Fiona Stacey at: 03 9999 5464 fiona@specialisedevents.com.au www.franchisingexpo.com.au

2021 Diary Dates: Sydney: 26-27 March, ICC Sydney, Darling Harbour Perth: 16 May, Crown Perth Brisbane: 18-19 June, Brisbane Convention & Exhibition Centre Melbourne: 20-21 August, Melbourne Convention & Exhibition Centre

66 Business Franchise Australia and New Zealand

BE YOUR OWN

• Free advice from the experts • Meet the people behind the brands • Free seminars daily

Sydney | Perth | Brisbane | Melbourne

franchisingexpo.com.au

ENDORSED BY

Business Franchise Australia and New Zealand 67

h ot to pi c s

Behind the

headlines RFG delivers surprise F20 result Listed multi-brand franchisor, Retail Food Group (RFG), has achieved its target EBITDA for FY20 at $35.5 million, but achieving a net loss of $4 million due to restructuring costs and asset write downs, according to a media report. RFG claims its improved financial performance is due to a number of turnaround initiatives designed to stabilise the business and establish a strong foundation for growth which were implemented in the nine months prior to the pandemic.

Opposition proposes $10m fines for code breaches The federal opposition has proposed further amendments to the Franchising Code of Conduct, including an increase in financial penalties to a minimum of $10 million, in a bill tabled in Parliament on September 2. Labor senator Deborah O’Neill, who was a member of the joint parliamentary committee which conducted the 2018 inquiry into the Franchising Code of Conduct, introduced a private bill in the Senate to make up for perceived deficiencies in the Federal Government’s official response to the Inquiry recommendations, which Senator O’Neill described as underwhelming. The proposed Franchising Laws Amendment (Fairness in Franchising) Bill 2020 includes fines of $10 million, or 10 per cent of the turnover of a franchisor, or three times the

benefit received by the franchisors, whichever is higher. The Bill also seeks to increase the role of the Small Business and Family Enterprise Ombudsman in enforcing the Code, which includes providing optional binding arbitration.

McDonald’s sues rival over Big Jack burger Burger chain McDonald’s has taken Federal Court action against fast food rival Hungry Jack’s over a “Big Jack” burger and trademark that McDonald’s claims is deceptively similar to its iconic Big Mac, according to a media report. The Big Jack burger, which is described in terms very similar to that of the Big Mac, is an act of “bad faith” according to McDonald’s who are seeking to have the Big Jack trademark rescinded, plus damages, and the destruction of all signage and materials featuring the Big Jack trademark.

Judge calls out migrant exploitation in wage fraud case A trend among employers from “culturally and linguistically diverse backgrounds” to deliberately exploit workers from their own ethnic communities has been highlighted by a Federal Court judge presiding over a wage fraud case, according to a Fair Work Ombudsman (FWO) statement.

68 Business Franchise Australia and New Zealand

The comments were made at an FWOinitiated hearing related to the underpayment of 27 employees of two Hello Juice outlets in Victoria, where the migrant business owner attempted to plead ignorance of workplace laws in an attempt to avoid being penalised. The employees, including 10 juniors, were underpaid a total of $38,458 in 2017. The operators of the stores have been fined a total of more than $240,000 and the general manager has been penalised an additional $34,616.

Government issues long-awaited response to Franchise Inquiry The Australian Government has released its response to the 2018 Franchise Inquiry, nearly 18 months after the Inquiry tabled its final report, Fairness in Franchising, and nine months after consultation ended on a draft regulation impact statement. The 20-page government response to the Inquiry report does not specifically address the Inquiry’s 71 recommendations—27 of which were referred to a Franchising Taskforce comprised of government agencies to assess in more detail—but does address themes from the Inquiry to cover pre-entry, operational and exit issues in franchise relationships. The response includes the following highlight items: • doubling of penalties that apply for a breach of the Franchising Code (potentially up to 600 penalty units, or $133,200 per breach)

• the introduction of conciliation and voluntary binding arbitration in addition to mediation • further disclosure requirements re supply arrangements (including rebates) • marketing funds, exit arrangements and capital expenditure requirements • a new Key Disclosure Information Fact Sheet to summarise elements of the agreement • a public register of franchisors (yet to be developed) • a website for franchisors and franchisees to access information and support • an extension of the cooling-off period to at least 14 days after the completion of certain events (ie not just signing the franchise agreement • banning franchisors from charging the costs of preparing franchise agreements. The response does not indicate an implementation timeframe, however past Code amendments have come into effect by the final date that disclosure documents are required to be updated (ie., October 31 for franchisors with a June 30 year-end), or January 1. Read the full report: www.industry. gov.au/sites/default/files/2020-08/governmentresponse-to-the-fairness-in-franchising-report. pdf

Coffee chain sued for genital scalding Coffee giant Starbucks and food packaging manufacturer Pactiv are being sued in the United States for negligence and product liability by a customer whose genitals were allegedly scalded by hot tea, according to a media report. The plaintiff claims that he finds it painful and awkward to be intimate with his partner after he incurred second- and third-degree burns to his hands, stomach, thighs, and genitalia, when the lid on his tea came loose while it was being handed to him in a drivethrough. The lawsuit further alleges that Starbucks was aware of the defective lids and that 80 complaints were made by employees about the packaging each day.

New QLD laws criminalise wage fraud Queensland’s criminal code has been amended to allow for the imprisonment of employers who deliberately underpay workers, according to a media report. The new laws which will be enacted before the dissolution of government on 6 October, 2020, were passed without opposition

despite some concerns from the LNP that they may “undermine the federal industrial relations system.” Employers found guilty of wage theft, particularly in a deliberate and systematic way, face up to 10 years imprisonment.

Coffee and pizza subscription services launched British-based international sandwich shop franchise, Pret A Manger, has launched an in-shop coffee subscription plan in the United Kingdom, according to a media report. Costing UK£20, a YourPret Barista coffee subscription covers all drink options including organic teas and smoothies with a limit of five drinks per day. Meanwhile in Canada, local brand General Assembly Pizza has launched the world’s first online pizza subscription service in Toronto, according to a media report. A monthly subscription ranges from CAD$39 to CAD$90 for a stack of four to 10 pizzas which are delivered vacuum packed and frozen. Target customers are busy professionals, pizza lovers, and parents, who can cook the pizza in 5-7 minutes in a conventional oven. The service will be expanded throughout Ontario in 2021.

Car dealerships move from franchise to agency model Car dealerships are moving from a franchise model to a fixed-price agency sales model whereby cars displayed for sale are owned by the auto manufacturers and the manufacturers set the prices, according to a media report. Under such a model, dealers are paid a flat fee and cannot negotiate on price. Brands to adopt the model include Honda in 2021 and Mercedes in 2022, however Ford has reiterated its commitment to strengthening its existing dealer network.

Appeal decision reopens joint employer liability in US The concept of joint employer liability has reappeared in the United States after a Federal judge ruled on a challenge to a Trump administration workplace law requiring evidence of control to render a parent company as a joint employer, according to a media report. When a parent company is considered a joint employer it has liability for violations committed by contractors or franchisees, and may be considered responsible for a range of circumstances including the direct control of workers and the provision of facilities and equipment used by employees.

Jason Gehrke | Director Franchise Advisory Centre

Underpaid workers are often more successful at recouping wages when they sue a parent company which has more resources than contractors or franchisees. In his ruling, the judge described the approach of the current law to liability for parent companies as “flawed in just about every respect.”

Learn how to make marketing budgets go further Marketing managers and franchise leaders keen to stretch their marketing budgets further will find great insights and case studies at this year’s Franchise Marketing Leadership Forum, to be held online in the second and third weeks of November. Held each year since 2010, the Marketing Forum is the only event of its kind dedicated to the specific challenges faced by the marketing managers and leaders of franchise brands. Normally held in person in Brisbane, the Forum this year will be held online in four parts on Tuesdays and Thursdays in the second and third week of November (ie., November 10, 12, 17 & 19) from 12.30-2pm each day. The interactive event will feature case studies from leading Australian brands and focus on four key marketing objectives: acquiring new customers, retaining existing customers, internal marketing to franchisees and staff, and marketing to recruit new franchisees. The Forum includes highly interactive sessions in which marketers can exchange experiences and ideas unique to the challenges of marketing in a franchise group, especially if budgets have been reduced due the impact of the pandemic on a brand. For more information about the Forum, including this year’s reduced pricing and a further 25% discount available by using coupon code Online25 at registration checkout, visit www.franchiseadvice.com.au/ fmf www.franchiseadvice.com.au

Business Franchise Australia and New Zealand 69

WHO KNOWS HOW LONG THIS IS GOING TO L AST... We understand some of the challenges our Franchise/Multi-Site customers are facing. In response we have developed two FREE online tools to assist both those staff in the frontline, and those staff whom have been sent home to work. COVID-19 Declaration A FREE four question checklist for staff to use to declare themselves fit for work if they are in a customer/public facing role. HomeWork A FREE set of three online actions for staff working from home to undertake to ensure they are creating a safe working environment. Both the COVID-19 Declaration and HomeWork are FREE to any Franchise Group or Multi-Site whom think they can benefit from these tools. To find out more call me on 0401 803 302 or send me an email at cbeasley@safetynavigator.co

GLOBAL E X PA N S I O N We can help to put your franchise system in an operational position to attract successful franchisees. We are members of the IFA and other respected organisations. The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.

Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.

With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business of selling franchise systems direct to franchisees for over 35 years.

Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.

For an initial discussion, please contact

globalpublishers@icloud.com

pr o f ess i o n a l s er v i c es l i st i n gs

PO Box 5039, Wheelers Hill, VIC, 3150 P 03 9533 0029 Contact Corina Vucic E hello@fcbs.com.au https://www.fcbs.com.au/ FIX the gaps in your franchise offering There are often gaps in a franchising offering – whether that’s because the franchise has just started, the franchise is deliberately being kept small and manageable, or because a decision has been made to keep the overheads of the Corporate Office low. Whatever the reason, those gaps in the offering can be critical to not only the success, but also to the legal compliance, of your franchise. That’s where FC can help. We can provide you with as much (or as little) support as you need. We cover all areas of franchising from strategic business advice and modelling, to audits, manuals and policies to ensure you are compliant. We can do all of your marketing – from graphic design to website design, social media lead generation and full advertising campaigns. We can run your events, handle your PR, do your recruiting, facilitate your training and even set up and run your Franchise Advisory Council. We have a team of highly skilled, innovative people with decades of expertise in all areas of franchising success. Contact us to see how we can help build your business, by providing a fuller offering for your franchisees.

Level 6, 64 Marine Parade (PO Box 10857) Southport Qld 4215 P 07 5591 2522 F 07 5591 2511 Contact Sam Rees E sr@ippartnership.com.au www.ippartnership.com.au A specialist Franchising and Intellectual Property legal firm, providing advice for Franchisors from conception to recruitment and ongoing management. The firm takes great pride in its long term relationships with Franchisors and providing clients with expert, tailored and cost-effective advice. Expert advice and assistance is also provided to Franchisees buying & selling businesses as well as in relation to disputes.

415 Canterbury Road, Surrey Hills, Victoria 3127 Australia P Australia (03) 9999 5488 | International +61 3 9999 5488 Contact Colin Crawford, National Franchise Manager E info@franchisedevelopments.com.au W www.franchisedevelopments.com.au

Level 27 Governor Macquarie Tower, 9 Farrer Place, Sydney, NSW 2000 P 1300 858 818 Contact Jessica Gadiel E systems@safetynavigator.com.au www.safetynavigator.com.au

Safety Navigator is a cloud-based health and safety platform used by over 10,000 Australian and New Zealand businesses. Our focus is on making health and safety compliance easy for business to allow them to reduce the risk of a workplace incident occurring. We specialize in servicing the Franchise industry.

We are a “one-stop shop” business expansion consultancy We create tailor made business strategies specifically for you and y our industry Our team has a 25 year track record Our experienced and passionate consultants provide business viability plans, franchising and licensing expansion strategies, legal documentation, operations manuals and franchise recruitment. We have assisted small companies to become household names. We have also developed expansion strategies for multi-national companies and worked with international networks to enter the Australian market. We have a strong 25-year track record in the recruitment of new franchisees and selling existing franchised businesses – Australia wide and taking Australian companies international. Want to discover the best methodology to grow your business? Contact Colin Crawford our National Franchise Manager

Business Franchise Australia and New Zealand 71

f r a n c h i s e l i st i n gs

FRANCHISE 7-ELEVEN

Building 2 658 Church Street, Richmond, Victoria, 3121 Email: 7elevenfranchise@7eleven.com.au Website: www.7elevenfranchise.com.au

9ROUND – 30 MINUTE KICKBOXING FITNESS

1/238 Old Cleveland Road, Coorparoo, Queensland, 4151 Phone: +64 27 672 2312 ppowerman@liftbrands.com Website: www.9round.com.au/own-a-franchise/

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

RETAIL

7-Eleven Stores – 700+

FCA, AACS

Site Specific

Site Specif $400,000$1,000,000 (site dependant) ic

HEALTH AND FITNESS

800+ worldwide, 19 in Australia

Fitness Australia

30,000 + GST

$150,000 - $250,000

LAUNDRY SERVICES

100+

20%-30% Deposit

$100,000 financed over 5 years

ELECTRICAL TEST AND TAG

FCA

$35,000

$57,000 + GST + Vehicle

FREIGHT & LOGISTICS/ COURIER

29 (AUS) 18 (NZ)

Available upon application

Dependant on territory

Largest Retail Bakery Franchise

Over 600 bakeries across New Zealand, Australia, Canada and USA

Retail Association, Franchising Council of Australia

Existing Site Bakery Purchase $50,000 - $1,000,000 +gst Training $8,000 +gst New Site Bakery Purchase $500,000 $550,000 +gst

Training $8,000 +gst

BATHROOMS

FCA & HIA

$35,000 plus vehicle Investment required

MOBILE DOG WASH

FCA

$20,000

$30,000

DECK AND TIMBER RESTORATION

HYGIENE PRODUCTS & SERVICES

33 in AUS, 18 in NZ

FCA

None

$10,000 - $300,000

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

FCA

$50,000 + GST

$500,000 $700,000

SCHOOL KIDS’ SPORTS & FITNESS PROGRAMS

$25,000+GST

ANDREW BARTON 67 Colebard Street, Acacia Ridge, Qld 4110 Phone: 1800 304 030 Email: mls@andrewbarton.com.au Website: www.andrewbarton.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: franchising@ats.com.au Website: www.appliancetaggingservices.com.au

ARAMEX (Formerly Fastway Couriers) Level 9, 491 Kent Street, Sydney, NSW 2000 Phone: 1300 327 892 (AUS) 0508 692 726 (NZ) Email: fso@aramex.com.au (AUS) recruitment@aramex.co.nz (NZ) Website: www.aramex.com.au www.aramex.co.nz

BAKERS DELIGHT 36 Enfield Street, Mt Eden, Auckland 1024 NZ Phone: 0800 225 388 Fax Number: 0011 61 3 9811 6100 Email: franchise.recruitment@bakersdelight.com.au Website: www.bakersdelight.com.au/franchise/

BATHROOM WERX 3 Harrow Street Preston VIC 3072 Contact: George Yammouni Phone: 1800 644 171 Fax: 1300 765 266 Email: franchise@bathroomWerx.com Website: www.bathroomWerxfranchise.com

CITY FARMERS DOGWASH Unit 6 / 372 Eastern Valley Way, Chatswood NSW 2067 Ph: 0402 902620 Email: scott.mcintosh@cityfarmers.com.au Website: www.cityfarmers.com.au/dogwash

DECKSEAL PO Box 4093, Burwood East VIC 3151 Ph: 1800 332 525 Email: admin@deckseal.com.au Website: www.deckseal.com.au

ECOMIST 25 Hargraves Place Wetherill Park NSW 2164 Ph: 1800 243 500 Email: info@ecomist.com.au Website: www.ecomist.com.au

FASTA PASTA PTY LTD Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

GECKO SPORTS 1/11 Levanto Street, Mentone VIC 3194 Ph: 1300 432 565 Email: franchise@geckosports.com.au Website: geckosports.com.au/join-us

HOME CARING 4/327 Woodpark Road, Smithfield, NSW, 2164 Phone: 1300 658 311 Email: info@homecaringfranchise.com.au Website: www.homecaringfranchise.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

$10,000+GST in two

HEALTH/AGED & DISABILITY CARE

FCA

$50,000-$100,000 (in partnership with the franchisor)

MOBILE POOL SHOP & POOL SERVICE

100+

FCA

$69,000

$69,000 + Vehicle

HAIRDRESSING

210+ across Australia, NZ & UK

FCA

$18,000$35,000

$80,000-$240,000

FITNESS

FCA

$29,700 (payment plans available)

$120,000

CHILDREN’S PRODUCTS AND SERVICES

FCA

Starting at $25,000 + GST

$25,000 - $50,000

$20,000$50,000

$20,000

LISTEN TO YOUR BODY (LTYB) Level 1, 19-21 Centreway, East Keilor VIC 3033 Ph: 0409 438 286 Email: ben@listentoyourbody.com.au Website: https://ownaltyb.com/

installments as we offer a $15,000+GST finance

JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: (AUS) 1800 334 498 (NZ) 0800 100 114 Email: bdm@justcuts.com Website: www.justcuts.com

FCA & AIG $65,000 + GST (Australian Industry $30,000 + GST (incl Franchise Fee) Group) + vehicle

LITTLE BIG SPORT PO box 440, Mermaid Beach QLD 4218 Phone: 0426236063 Email: franchise@littlebigsport.com.au Website: www.littlebigsport.com.au/franchise-opportunities-2

MAGNETITE WINDOWS

6 franchises AWA, HIA, WFAANZ & 12 dealers

36 garema Circuit, Kingsgrove NSW 2208 Phone: 02 9565 4070 Fax: 02 9565 4080 Email: info@magnetite.com.au Website: www.magnetite.com.au

WINDOW INSULATION

NURSE NEXT DOOR

IN-HOME AGED CARE AND DISABILITY SUPPORT

FCA

$70,0000

$150,000

LEADING PARCEL & FREIGHT RESELLER

106

$75,000 ex GST

From $100k

10 Oxley Road Hawthorn VIC 3122 Ph: 1300 010 247 Email: matt.fitton@nursenextdoor.com.au Website: www.nursenextdoorfranchise.com.au

PACK & SEND Unit 3C Mfive Business Park, 1 Moorebank Ave, Moorebank, NSW 2170 Phone: 0447 711 353 Email: luke.martin@packsend.com.au Website: www.packsend.com.au

72 Business Franchise Australia and New Zealand

FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

IN-HOME AGED CARE

$75,000

24 HOUR GYM

FCA

Site Specific

$350,000 to $500,000

$85,000 Incl. Franchise fee, sign written, equipped van. + vehicle lease

FLEXIBLE WORKSPACE & CO WORKING SOLUTIONS

3,300

$50,000

$1M

HYDRAULIC SERVICE AND MOBILE CONNECTOR SPECIALISTS

120

$15,000

VARIOUS OPTIONS

HEALTH & FITNESS

21 Locations Australia wide

Fitness Australia

$62k

$500k

MOBILE TOOLS AND EQUIPMENT FRANCHISE

175+

FCA / FANZ

Start-up cost from $50,000

PRINT, DESIGN, WEBSITES

150+

AUS & NZ FCA, FCNZ & Print Industries Association of Australia

$35,000 AUD

From $50,000 AUD

FOOD - QUICK SERVICE RESTAURANT (QSR)

1354* (AU) 263* (NZ), 41,526* in 108 countries *as of 5 Sept 2019

ENERGY EFFICIENT PRODUCTS

81 in 9 countries

FCA

$48,000 + GST

$85,000 Incl. Franchise fee, sign written, equipped van. + vehicle lease

LOTTERIES

Approx. 4000

Varies dependent State/Territory

FCA, BFA

$40,000

$150K - $400K depending on size & concept

AWA

$40,000

Varies depending if vehicle needed

PEARL HOME CARE 123 Pinetree Gully Road, Willetton, WA, 6155 Phone: 0404 888 068 Email: bob@pearlhomecare.com.au Website: www.pearlhomecare.com.au

PLUS FITNESS PO Box 76, Camden NSW 2570 Ph: 02 4648 2099 Email:franchising@plusfitness.com.au Website: www.plusfitness.com.au

REGUS / IWG (HOLDINGS) AUSTRALIA PTY LTD Ph: (02) 9220 5000 Email: Franchise.AU@iwgplc.com Website: franchise.iwgplc.com/en-gb

RYCO 24•7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco247.com Website: www.ryco.com.au

SNAP FITNESS 1/238 Old Cleveland Road, Coorparoo, Queensland, 4151 Ph: 0435 841 811 Email: gcondello@liftbrands.com website: snapfitness.com.au

SNAP-ON TOOLS PO Box 6077, Seven Hills NSW 2148 Ph: Aus: 1800 762 766 NZ: 0800 762 766 Email: sota.franchise@snapon.com Website: www.snapontools.com.au

SNAP PRINT & DESIGNS Ground Floor, Building G, 12-24 Talavera Road, North Ryde, NSW 2113 Phone: 1300 810 233 Email: franchiseenquiries@snap.com.au Website: www.snap.com.au

SUBWAY SYSTEMS AUSTRALIA PTY LTD Level 1, 42 Amelia Street, Fortitude Valley QLD 4006 Ph: 1800 630 355 Email: australia_development@subway.com Website: www.subway.com.au

SUPERGREEN SOLUTIONS FRANCHISING 161 Ingham RD, West End, QLD, 4810 Ph: 07 4772 7655 Email: franchise@supergreensolutions.com.au Website: www.supergreensolutions.com.au

AUD15,000 + GST (Australia), USD12,500 + GST

Site dependent

(New Zealand)

THE LOTT 87 Ipswich Road, Wooloongabba QLD 4012 VIC, TAS & NT – Tatts, Tatts NT – 07 3877 1095 NSW & ACT – NSW Lotteries – 07 3877 1118 QLD – Golden Casket – 07 3877 1117 SA – SA Lotteries – 07 3877 1096 Email: franchiseenquiries@thelott.com Website: www.thelott.com/franchisee

THEOBROMA, CHOCOLATE LOUNGES, PAVILIONS, BARS 3A Kia Crt, Preston VIC 3072 Ph: 03 9480 1030 or +61 431 727 004 Email: franchising@theobroma.com.au Website: www.theobroma.com.au

THERMAWOOD RETRO-FIT DOUBLE GLAZING

CHOCOLATE LOUNGES, 11 worldwide PAVILIONS, BARS

RETRO-FIT DOUBLE GLAZING

PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email: info@thermawood.com.au Website: www.thermawood.com.au

6 AUS, 42 NZ

A-Z Listings are a great way to promote your business bakers delight

e experience in the franchis With almost 40 years of ome one of the bec has ght Deli ers sector, Bak able brands but, did you nation’s most recognis ork’s over 600 outlets are netw the of t mos w kno s who entered the busines ees chis fran by d rate ope with no prior knowledge? , -based training program A 16-week competency foundation of the s form e onlin and both in-store . Additionally, franchisees the onboarding process g support, with ketin mar c tegi stra receive an ongoing basis. on an red offe , ops wor ksh

business involves a lot Purchasing a franchise a h the entire process like roac app we so t trus of tion on just about rma info e mak and hip partners you. iness freely available to every aspect of the bus local the be to e driv and If you have the passion face of a bigger brand. n contact our team to lear Take the first step and s opportunities available about any local busines within your area. u nt@ bakersdelight.com.a Email: franchise.recruitme light.com.au/franchise rsde ake w.b ww site: Web

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to: www.businessfranchiseaustralia.com.au Business Franchise Australia and New Zealand 73

Websites, Social Media & Creative Design

www.fcbs.com.au | (03) 9533 0028 74 Business Franchise Australia and New Zealand

F RA N CHISE a—z d i r ecto ry

7-ELEVEN Looking for your next move? Your opportunity awaits with 7-Eleven Australia. 7-Eleven operates a growing network of more than 700 stores in Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia. A franchise with 7-Eleven means owning your own business with a success proven model and the ability to create a work-life balance that suits you. When you buy a 7-Eleven franchise, you buy two

9Round – 30 Minute Kickboxing Fitness A specialised fitness centre that brings boxing, kickboxing and functional training to the masses in a convenient, affordable, 30 minute full body circuit format! Workouts involve aerobic, anaerobic, and resistance training, getting you results, fast!

things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works. It’s your opportunity to be a part of your local community, interact with customers every day, and build something that’s yours. We’ll help you at every step of the way, from setup and training, to marketing and even bookkeeping, we’ll help turn your new investment into a solid investment. Email: 7elevenfranchise@7eleven.com.au www.franchise.7eleven.com.au

business model simple and the cost of entry low. With a proven business model, a network of dedicated support staff, and other franchise owners, 9Round owners always have somewhere to turn for support and guidance. Contact Paige Powerman to request a prospectus and learn more about opportunities to own a 9Round.

The 9Round Fitness Franchise is breaking the mold in the fitness industry, dedicated to keeping the

+64 27 672 2312 ppowerman@liftbrands.com 9round.com.au/own-a-franchise/

Andrew Barton

additional profits become even more attractive.

Andrew Barton Laundry Systems was established over 60 years ago to service the Queensland laundry market. The business was built around sole distributors of the world-famous Speed Queen brand of commercial laundry products.

The Laundry industry is going through its very own digital revolution, and Andrew Barton is officially launching its unique Managed Laundromat Service (MLS). The Managed Laundromat Service has been designed to take advantage of the latest digital technology, including their own cashless payment system and remote security monitoring, which has opened up the laundromat market to investors who want a truly hands-off approach.

Andrew Barton laundromats are an excellent long term investment primarily because the Speed Queen machines last for so long. An investor can expect day after day of reliable running for 15 years or more without the need for significant reinvestment, so once the initial set up costs have been recouped the

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

™

Please contact us at mls@andrewbarton.com.au or call us on 1800 304 030

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff). For further information please contact Chris Longley, National Sales Manager on 1300 287 669, email franchising@ats.com.au or visit www.appliancetaggingservices.com.au

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

AUSTRALIA AND NEW ZEALAND

Business Franchise Australia and New Zealand 75

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Aramex Aramex has been operating internationally for almost 40 years. In New Zealand and Australia, we began as Fastway Couriers over 35 years ago, joining the Aramex family in 2016. The Aramex network across New Zealand and Australia now includes 40 regional franchises and over 1200 franchise partners.

winning system, world-class technology, training and support to help them to run their own rewarding business in their local communities. For more information contact: AUS: 1300 327 892 fso@aramex.com.au www.aramex.com.au

We offer our franchise partners an award-

NZ: 0508 692 726 recruitment@aramex.co.nz www.aramex.co.nz

bakers delight

workshops, offered an on an ongoing basis.

With almost 40 years of experience in the franchise sector, Bakers Delight has become one of the nation’s most recognisable brands but, did you know most of the network’s over 600 outlets are operated by franchisees who entered the business with no prior knowledge? A 16-week competency-based training program, both in-store and online forms the foundation of the onboarding process. Additionally, franchisees receive strategic marketing support, with

BATHROOM WERX Earn while you learn! Guaranteed $1,000 per week while you are trained in this established Franchise (4 weeks). This business has 34 years experience you can rely on, huge growth potential and great returns. “Bathroom Werx have opportunities all over Australia. Take advantage of our COVID-19

BEDSHED Are you looking for the freedom and flexibility to be your own boss? Independent research shows our franchisees are more financially satisfied than 84 per cent of the franchising sector. Our mix of industry knowledge and specialised advice and training, mean greater success for our franchisees. Bedshed is an accredited franchise business model led by a professional management team. Backed by over 35 years of successful operation,

Purchasing a franchise business involves a lot of trust so we approach the entire process like a partnership and make information on just about every aspect of the business freely available to you. If you have the passion and drive to be the local face of a bigger brand. Take the first step and contact our team to learn about any local business opportunities available within your area. Email: franchise.recruitment@bakersdelight.com.au Website: www.bakersdelight.com.au/franchise

SPECIAL PRICE DISCOUNT of $10,000 for a limited time only. This means you only need $35K to get into this lucrative business.” Bathroom Werx are industry leaders in bathroom makeovers and have been established since 1986. Call NOW for more information on: 1800 644 171 Or email: franchise@bathrommWERX.com www.bathroomWERXfranchise.com

Bedshed provides support, specialised advice, training and a proven structure which takes a lot of the risk out of running your own business. Bedshed is committed to partnering with franchisees to help them achieve business success, while offering flexible hours and a fulfilling lifestyle. Got a question? Just want to have an initial conversation? Contact our National Business Development Manager, Greg Prussia on +61 (0) 447 891 158 www.bedshedfranchise.com.au

city farmers dogwash

looking for Franchisees with big smiles and big hearts to come on board and enjoy the ride.

Beginning more than 20 years ago as a small enterprise, City Farmers Dogwash is now part of Greencross Ltd (City Farmers, Petbarn & Greencross Vets).

• No experience necessary

Greencross Ltd comprises 220+specialty large format pet Stores (City Farmers & Petbarn) throughout Australia, a mobile network of over 20 City Farmers Dogwash vans as well as 150+ Veterinary clinics and an online store.

• Strong brand recognition

Our Franchisees love what they do and are so passionate about the part they play in a dogs’ health and wellbeing. But with more than 3.7 million pet dogs in Australia, we’ve got plenty of work to do and are always

76 Business Franchise Australia and New Zealand

• Full training & support • Exclusive Marketing Zone • All-inclusive start-up package • Work outdoors & be your own boss For more information call Scott McIntosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.

DeckSeal DeckSeal lead the way in deck and timber restoration and maintenance services, specialising in the treatment of new and existing timber decks, structures and features. We are a unique business, delivering in an extremely underserviced market space. DeckSeal offers everyday people the perfect opportunity to capitalise on their existing skills or quickly build a new set without the burden of learning a new trade. Full training and ongoing support are provided with operational manuals. Specialists in all aspects or timber restoration, preservation and outdoor maintenance, we undertake a wide range of projects including: decking, timber cladding, fences, screens and garage doors to name a few. We also clean and seal concrete and paving.

ECOMIST AUSTRALIA Established in 1994, Ecomist Australia is a leading provider of premium quality hygiene products and services, specialising in Odour Control and Insect Control. Our core product is an innovative programmable aerosol dispensing system that won an award for the Best New Product from The Aerosol Association of Australia and New Zealand. Our aerosol products are manufactured in New Zealand and we offer a natural insect killer and over 30 fragrance options with French perfume.

FASTA PASTA With our authentic Italian background and a 35 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants. An innovative ever-evolving menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2018. Loved for our affordable, fresh, family meals in relaxed, fully licensed surroundings, this is a

A timber deck is an iconic part of the Australian outdoor lifestyle and a key feature in countless homes across the country. With a continual flow of enquiries and an overwhelming demand for our services, we just cannot keep up. DeckSeal currently has territories available in NSW, QLD, WA, SA, TAS and only 5 regions left in Victoria. Our territories are large and are all in huge demand for our services. Our current franchisees are enjoying the benefits of the DeckSeal model and are being their own boss. If you want to be your own boss and have the support of a franchise system, love working outdoors and want a better work/life balance then a DeckSeal franchise is not to be missed. Contact Danielle on 1800 332 525 or email admin@deckseal.com.au

Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent after-sales service. Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business. If you are interested in finding out more, please contact Gary Vandoros on 1800 243 500, email info@ecomist.com.au or visit www.ecomist.com.au

great opportunity to be part of our award winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks of training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills. For more information on joining a successful franchise call 08 8304 8600 email franchise@fastapasta.com.au, or visit our website www.fastapasta.com.au

GeckoSports

Reasons to invest in a GeckoSports Franchise...

Own a GeckoSports Franchise today!

• Low level investment • Low overheads • Multiple channels of revenue • Excellent margins & profitability • Non-seasonal -> operate all year round • Weekly and monthly cashflow • Accredited Government funded programs • Website referral system • Supportive operating system & environment • Sports & Fitness fun programs • Diversity -> no day is the same • FUN + ACTIVE + REWARDING!

*KIDS SPORTS & FUN FITNESS* Do you find the traditional 9-5 job stuck indoors all day unappealing... you’re not alone! A GeckoSports franchise instantly gives you the work/life balance you’ve only ever dreamed of. Become your own boss where you have the autonomy to work within your local community engage with kids, families, schools, sports clubs, councils and more delivering fun active kids sports and fitness programs! Imagine being able to follow your life’s passion and desire to keep kids active while improving their health and wellbeing!

Home Caring Pty Ltd Proudly Australian owned, Home Caring provides professional and compassionate personalised care services in the home and community and is seeking community minded franchisees who can build a solid financial future combining their local networks and the national marketing of the Home Caring and Dementia Caring brands. We are seeking high achievers, preferably with a health background, who want to make a difference in the community by providing excellent quality of care to clients.

For more information contact our Franchise Director Kim O’Donnell at 0417 159 807 or 1300 432 565 Email: franchise@geckosports.com.au

The active franchisee partner manages the daily operation of the branch, sourcing new clients, ensuring existing clients’ needs are being met, recruiting and training care workers and managing a team of people. A comprehensive training program, ongoing operational support and a full suite of cloud-based business management tools assist with the growth and success of your home care business. Contact Bill Lockett for more information on: info@homecaringfranchise.com.au 1300 658 311

Business Franchise Australia and New Zealand 77

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IWG (Regus)

Regus

A major new investment opportunity to franchise with IWG.

Regus was founded in 1989 and is the world’s largest provider of flexible workspace solutions.

The global leader of flexible workspace and coworking.

Its network includes 3000+ business centres, across every town, city, village and transport hub worldwide. Regus helps businesses find and create the right workplace for their people. Offering choice, flexibility, community, custom workspaces and consistently professional locations all over the world.

75%* of people globally consider flexible working to be the new normal. IWG is the world’s leading provider of flexible workspace, connecting over 2.5 million people and businesses across the globe. Situated in every town, city and transport hub worldwide, we offer an unrivalled choice of workspaces through our operating companies; Regus, Spaces, HQ and Signature – each designed to serve the unique needs of businesses of every size.

JIM’S POOL CARE MOBILE POOL SHOPS Join our team and Australia’s largest franchise system to build a business that suits your goals and lifestyle. Owning a Jim’s mobile pool shop means you can earn money from multiple streams. You charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you

If you have the drive, resources and commitment to be part of our global growth story, visit franchise.iwgplc.com today or email us at franchise.AU@iwgplc.com * IWG Workplace Survey 2019

scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. If you are ready for a change then you need to put us on your list. We have selected opportunities around Australia so give us a call and come for a ride along. For more information ph: 131546 or visit www.jimspoolcare.com.au

JUST CUTS™

income stream in each salon.

Just Cuts has over 30 years’ experience across Australia and New Zealand. Now the largest hairdresser in the Southern Hemisphere.

A recent study conducted by the Franchise Relationships Institute, franchisee satisfaction with the Just Cuts™ System was rated higher than any other franchise group in the benchmark.

Embracing business management and training Technology allows owners to remain on the pulse of the business remotely, and hence over 55% of Just Cuts owners are multi salon operators. The dedicated Academy Team provide Operations and Marketing support and the Justice Product range is providing our owners with secondary

Ltyb In fitness, one size doesn’t fit all. LTYB sessions are individually programmed to drive 90%+ retention rates across our 13 Strong Franchise network. LTYB have proven progressive systems, high level franchisee support and strong member retention and Franchisee Profitability. With only 90 members to breakeven, many studios have a member base of 200+ and growing.

Style your work and life your way with Just Cuts. Contact: Zenardia Anderberg 0488 600 036 or 1800 334 498 Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

We offer our franchise partners an exclusive territory, full marketing support including assets and plans, IT and Software support, Online Operations Manual access and training, Studio business coach, Franchisee Induction program, supplier discounts, professional development opportunities and everything required to successfully run your studio. We are currently recruiting Franchise partners Australia wide.

LTYB look for motivated people who have a passion to make a difference to member’s lives. To be successful in the fitness industry, you need to walk the talk and continue to grow as a business leader and fitness leader.

For further enquiries, feel free to contact our founder Ben Fletcher on 0409 438 286 email ben@listentoyourbody.com.au or search https://ownaltyb.com/

Little big sport

Upon successful completion of our application process, you will be starting your own business and running your own classes within a matter of a few weeks!

Little Big Sport is a play and game-based soccer coaching program for 2.5-10 years olds, where the emphasis is on having fun. We will provide all of the training and support needed to kick off and grow your business. We also provide our intelligent software program and database system which takes the stress out of administration tasks by issuing bulk statements & invoices, taking automatic direct debit payments, sending group emails, taking attendance and more. As well as the training and I.T systems, we will also provide enough coaching equipment, player rewards, player merchandise and marketing material to get you well and truly off the ground.

78 Business Franchise Australia and New Zealand

If you are establishing a new territory, our Franchise Manager will come to you to assist in the initial establishing phase, and ongoing support will be available throughout the lifetime of your franchise. We never want you to feel alone in this journey – we are in this together! Phone: 0426236063 Contact: Cherhys Email: franchise@littlebigsport.com.au www.littlebigsport.com.au/franchise-opportunities-2

MAGNETITE WINDOWS Do you have a trade license or are you hands-on? Do you want to become your own boss? Your WINDOW of opportunity is now. As noise and energy efficiency are prominent issues plaguing home owners, now is the perfect time to become part of an expert team who solve these issues every day. Magnetite specialises in double glazing existing windows, as the core offering in a product range that includes seals, tint and other complementary window treatments. Our

Nurse Next Door Home Care Services With a core purpose of Making Lives Better™, Nurse Next Door provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability. Award winning systems, world class processes and operational excellence have enabled Nurse Next Door to become one of the fastest growing home care franchises in North America. Under the leadership of Melbourne based Master Franchisors Matt Fitton and Amber Biesse, Nurse Next

pack and send PACK & SEND is equipped with the technology, systems and resources to handle the movement of parcels, freight and packages for clients located anywhere worldwide. We service the Freight, Logistics and eCommerce Fulfilment Markets.

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

pearl home care Capitalise on $24+ billion in government funding and build an in-home care franchise today! With double digit growth forecast for Australia’s ageing population, now is the time to cement your position within Australia’s fastest growing sector through becoming a Pearl Home Care franchise partner. If you’re a self-starter, goal oriented and passionate about supporting the aged and disabled, then talk to us about available territories, complete with 10s of 1000s of target consumers waiting to receive your services. Our highly competitive franchise fees get you: • An exclusive territory

solutions provide all the benefits of double glazing without the hassle of replacement windows. At Magnetite, we aim to exceed our customer’s expectation of comfort. We believe this starts with the first contact and continues through an assessment, installation and after sales service. Join the team that has: • 18+ years technical and practical experience • #1 place in a niche market, with a unique product range • Comprehensive, hands-on training, with ongoing business and technical support • Average franchisee tenure now over 15 years. To learn more, visit www.magnetite.com.au

Door has quickly penetrated the Australian home care market. The ‘Bold Pink’ brand is disruptive (check out the pink cars!) reflecting our unique approach to home care. With no requirement for a medical or healthcare background, we’re looking for people to partner with who have a tender touch and the tenacity of a bulldog. Take the first step to building a home care franchise business with heart. Contact Matt Fitton 1300 010247 matt.fitton@nursenextdoor.com.au

With our ‘No Limits’ business model we can send & receive anything, anywhere. We save customers Time, Trouble & Money. Phone: 0447 711 353 Email: luke.martin@packsend.com.au Website: www.packsend.com.au

AUSTRALIA AND NEW ZEALAND

• Comprehensive training • Cutting-edge marketing support • Proprietary software • All policies, procedures and manuals • Personalised support for business establishment • Ongoing industry registration and compliance support This is a once in a lifetime opportunity to get in on the ground level of an industry that has guaranteed demand. Contact us today and start building a business that will not only support your future, but of which you can be proud. Phone: 0404 888 068 Email: bob@pearlhomecare.com.au Website: www.pearlhomecare.com.au

Business Franchise Australia and New Zealand 79

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plus fitness Plus Fitness is an award winning Australian company that has been trading in the Australian Fitness industry since 1996. Since launching its 24/7 gym franchise model in 2011, Plus Fitness has sold over 300 franchises with gyms located in Australia, New Zealand and Asia. A Plus Fitness franchise is a true turn key solution that provides everything you need to get your Plus Fitness up and running including gym equipment, aesthetic fit-out, signage, access control systems

Ryco 24•7 RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago

Snap-On Tools Snap-on Tools Australia & New Zealand is a mobile franchise operation putting high quality tools and equipment in the hands of mechanics, engineers, and other professional tool users across the country.

and much more. This low staff model also provides exclusive territories and extensive franchisee training and support with an unfaltering commitment to see its Franchisees succeed. With finance options available, the model operates in 350sqm to 650sqm premises and offers consumers 24 hour access to all Plus Fitness gyms from only $13.95 per week. With no lock in contracts, modern equipment and a great range of classes, Plus Fitness provides consumers exactly what they are looking for from a gym membership.

and is a successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

technicians, with an established network of franchise operations across the globe. After 35 years in the Australian market, Snapon continues to perform, providing robust financial results for its network of over 175 franchisees.

Snap-on Tools is a subsidary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional

Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

snap fitness

and 1.5 million members and counting! With 24/7 member access, daily high intensity workouts, and heart rate training technology, Snap Fitness is changing the face of fitness worldwide. Our proven method for success features a turnkey operation with financial support, a flexible club footprint to fit your needs, and more.

Turn your passion into an innovative investment. Snap Fitness is the premier fitness brand that offers success in a variety of markets across the globe. With Snap Fitness you have the opportunity to partner with a global fitness franchise that knows no boundaries. The results driven culture of our fitness centres offers a fitness experience unlike any other across 26 countries, with over 2500 clubs worldwide,

SNAP PRINT & DESIGN Passion is the backbone to any successful business. At SNAP, our passions are print and building businesses. As part of our network, you’ll be supported by a team with the expertise and passion to see your business reach its full potential. Boasting a 120 year history in the print industry and with 40 years in franchising, SNAP is 100% Australian owned and operated. We have over 140 Snap Centres locally and we’re internationally

80 Business Franchise Australia and New Zealand

If changing lives and transforming communities is your passion, Snap Fitness is an investment that fits. For more information visit: www.snapfitness.com.au

franchised in Ireland and New Zealand. SNAP is one of the most recognised brands in Australia with a reputation for fast, personalised service and high quality print & design solutions. SNAP caters to all business print needs, from marketing materials and business stationary through to signage. If you want to learn more about becoming part of our Multi Award Winning Australian Franchise network, we’d love to hear from you! Phone: 1300 810 233 Email: franchiseenquiries@snap.com.au snap.com.au

Subway Systems Australia Pty Ltd Subway® offers a fresh alternative to traditional fast food.

With more than 1,350 locations across the country, Subway® is Australia’s largest restaurant chain*, serves nutritious and delicious subs, salads and wraps along with its iconic cookie range.

Guests can choose from 37 million combinations of premium-quality meats, cheeses, fresh vegetables, and cookies & bread baked daily.

For franchise inquiries, please contact Michelle Milne at 1800 630 355 or australia_development@subway.com.

SuperGreen Franchising for SuperGreen Direct

needed. i.e. Home shows, Display Homes, Builders, Eco- Fiesta’s, Commercial and residential clients.

SuperGreen Solutions have been globally trusted energy efficient products specialist for over 20 years’ with over 81 locations in 9 countries. SuperGreen recently released a mobile version of the bricks and mortar model in the form of SuperGreen ‘Direct’. Which is simply a mobile One stop - Energy Efficient products showroom.

Our Franchisees Demonstrate & Display, Print the Quote, Sign the deal, Email the invoice and take the deposit from within a fully connected SuperGreen Mobile office. At the same time, these franchisees enjoy the freedom of working when they want, without the need for costly premises and leases.

SuperGreen Direct Franchisees enjoy the ability of going directly to where the business is, when

the lott Join us at the Lott – Australia’s official lotteries! The Lott offers Australia’s official lottery games which Australians trust and love! We are one of Australia’s largest franchise networks with almost 4,000 franchisees operating across all of Australia, except WA. Our franchise system complements a range of businesses including convenience stores, convenience supermarkets, convenience fuel outlets, pharmacies, tobacconists, newsagencies, hotels and clubs (SA), and more!

Theobroma, Chocolate Lounges, Pavilions, Bars The earliest record of chocolate was over two thousand years ago in the central American rainforest where the tropics is the ideal climate for the cultivation of the plant from which chocolate is derived, the Cacao Tree, Latin name “Theobroma Cacao” or “Food of the Gods”. The concept was developed in response to the spiraling demand of high quality chocolate and chocolate beverages with the added enhancement of a full food menu, with some stores even offering a licensed venue.

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

*based on number of restaurants.

To secure your area, Call Sean on 07 4772 7655 or 0481167423 or Email franchise@supergreensolutions.com.au

Incorporating the Lott in your outlet could be more attainable than you think. If you would like to find out more information, contact us on the contact details below! The Lott Thelott.com/franchisee Email: franchiseenquiries@thelott.com Phone: VIC, TAS & NT – Tatts, Tatts NT – 07 3877 1095 NSW & ACT - NSW Lotteries – 07 3877 1118 QLD - Golden Casket – 07 3877 1117 SA - SA Lotteries – 07 3877 1096

Our franchise offers: • Innovative and unique concept that includes all of life’s pleasures- chocolate, coffee, food, alcohol and retail. • Highest quality chocolate products. • Full training provided. • Professional support team with a range of skills to assist you. With new stores opening in countries across the globe, be part of something special. Contact Ben on +61 431 727 004 E: ben@theobroma.com.au www.theobroma.com.au

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FITNESS &

$7.95 (NZ) inc.

2020

WAYS TO INCREASE YOUR REVENUE

FROM LOCK ED-DOW TO LOGGED N -ON: HOW AN ON LINE

BEDSHED GAVE A BOOST STORE

GST.

BEAUTY

$4.95 (AU

D), $7.95

(NZ) inc.

$39.95

GST.

WHAT DOES YOUR WORKING WEEK LOOK LIKE?

The hardest part of owning a MANAGED LAUNDROMAT SERVICE BY ANDREW BARTON is deciding how you will spend your “work” day. If you are looking for a truly passive income with an excellent return on investment, get in touch today!

CALL 1 800 30 40 30 EMAIL mls@andrewbarton.com.au VISIT www.andrewbarton.com.au