Franchising Magazine USA January 2025

franchising feature health & fitness veterans in franchising supplement fears manifest as logic top 10 strategies for improving communications in your franchise system whats new! announcements from the industry open your total wireless store today!

Victra: You have a choice to grow Your Wireless Empire

Franchisor in Depth

14 Footprints Floors: steps into Bathroom remodeling With Launch of Footprints Bath and tile

18 Celebree School: awarded iFa ’s First Ever Emerging Franchisor award

44 Pets Supplies Plus and Wag N Wash: have helped Over 17,000 Dogs and cats Find Forever homes this Year

Women In Franchising

16 Natalie Black: cEO of comfort Keepers®

40 Heather Baker: a Daughter’s Journey From chaos to compassion: From child of hoarders to helping seniors Downsize

46 Barberitos: Expands into alabama with 10-Unit Franchise agreement

12 Lucas Frey: Life happens, Leadership responds: 4 steps to Franchise success by conquering the Uncontrollable

20 George Knauf: Fears Manifest as Logic

42 Evan Hackel: top 10 strategies for improving communications in Your Franchise system

48 Jordan Wilson: Franchising and home services in 2025: Key trends and Predictions

Have Your Say

28 Scott Svilich: shattering the Franchise ceiling: how next health is scaling health Optimization & advanced Longevity Franchisor In Depth

32 D1 Training: announces Dom Bonvissuto as Director of Media

36 Extraordinary Brands: redefining Fitness in 2025 – how innovation & inclusivity are shaping the Future of Fitness

Q&A

26 Jade Winter: Founder of studio Pilates international

34 LeAnn Lambert: Woodhouse spa

v E t E rans s UPPLEME nt

Franchisee In Action

50 Massage Heights and Blo Dry Bar: how two veterans Found second careers in Wellness Franchise Ownership

58 Pure Green: From service to smoothies

Have Your Say

54 Rolling Suds: Why ‘Boring Businesses’ are Booming: how Franchising is having a Moment

56 SpeeDee Oil Change & Auto Service: Donates $50,000 to Empower national Breast cancer Foundation’s Mission

Snapshot

30 Perspire Sauna Studio: grows north carolina Footprint with Eight-Unit Deal in raleigh

38 My Salon Suite: highlights hope, surpassing $123,000 for st. Jude children’s research hospital

Expert Advice

22 Chris Conner: new Year, new Business: Fitness Franchises that Fit Your Passion

Snapshot

52 At Work®: set to Bring two new Locations to greater austin area

60 Batteries Plus: surpasses goal, Donates More than 1 Million Batteries to toys for tots 34

Chandler couple opens c aring s enior s ervice to bring trusted support and companionship to local families

Caring Senior Service, a non-medical, personalized home care services company, announced today the opening of a new location to provide quality services to seniors throughout the greater Chandler and Phoenix communities.

c aring s enior s ervice of chandler is owned

by alva and Mc g regor r obertson. t he husband-and-wife team is leaning on their experience in healthcare and management to provide seniors and families who have limited options with meaningful solutions and help with day-to-day tasks like cooking, cleaning, transportation and other unmet needs.

“ i spent the majority of my career working in the healthcare industry, and some of the stories i heard from seniors needing help were truly saddening,” alva r obertson said. “Many seniors need assistance with tasks younger individuals often take for granted, like driving to an appointment, cooking meals or cleaning around the house. Our goal is to provide help and bring both simplicity and a sense of independence to seniors in our community, improving their quality of life as they age at home.”

Mcgregor robertson experienced the benefits of aging in place, as three of his grandparents thrived while living out their golden years at home.

“My grandparents were fortunate to live at home as they aged, and it made a tremendous impact on their quality of life and relationships,” Mcgregor robertson said.

Jeff salter, cEO of caring senior service, believes the new owners will provide the passionate care that the brand is known for.

“ t he r obertsons will make an excellent addition to the c aring s enior s ervice family,” s alter said.

https://caringseniorservice.com/ chandler/services/.

c rimson coward n ashville h ot c hicken Expands in Maryland with New Location in Owings Mills

Crimson Coward Nashville Hot Chicken opened its third location in Maryland in Owings Mills at 10995 Owings Mills Blvd, Suite 102. In addition to Maryland, the Los Angeles-based chicken joint has stores in California, Michigan, Texas, Virginia and Washington.

nabil a sad, area representative partner for franchise expansion, is also the franchisee for this new location while operating restaurants in c alifornia, Maryland, v irginia and Washington as well. h e shared, “We’re excited to announce the opening of our third store in Maryland, located in Owings Mills in the Boulevard shops by stevenson University. t his is our fifth crimson coward chicken location in the DMv area and we have more exciting openings coming yet this year.”

Every crimson coward nashville h ot chicken joint offers a variety of hand cut, marinated chicken meals and tempting homemade sides and is dedicated to creating a unique dining experience with an open kitchen design.

“Local communities have really embraced the fresh nashville hot

chicken bold flavors and unique open kitchen setup of crimson coward,” said John Filipiak of r Mg -M a who partners with a sad as the local area representative partner for the chain’s franchise expansion. “We’re continuing to grow crimson coward in the Maryland area, and beyond. Our team is eager to share our authentic nashville h ot chicken and daily fresh made sides. We look forward to being a part of the Owings Mills community.”

Crimson Coward Nashville Hot Chicken officially opened its fifth DMV location in Owings Mills at 10995 Owings Mills Blvd, Suite 102, Owings Mills, MD 21117.

Photo courtesy of RMG-MA

sPlash

and dash Expands to Watertown with a

BrandNew Location!

Splash and Dash Groomerie & Boutique, a premier dog grooming salon, is thrilled to announce the grand opening of its newest location in Watertown! Known for its professional grooming services, premium doggie spa treatments, and convenient membership options, Splash and Dash is bringing its trusted brand to Watertown to cater to pet parents who want only the best for their furry companions.

Located at arsenal Yards (539 arsenal street), the Watertown salon offers the same high-quality grooming services and customer care that splash and Dash has become known for, including:

• Signature “Unlimited Monthly Bath Memberships” – making it easier than ever to keep your dog fresh and clean year-round.

• Professional Grooming Services tailored to fit your pet’s unique needs.

• Pampering Spa Treatments for the ultimate in pet luxury.

• Retail Boutique stocked with eco-friendly, pet-safe products.

“We’re excited to bring splash and Dash to Watertown and serve the pet-loving community with our specialized grooming services,” said Eric vaden, co-owner of Fresh Pups LLc, franchisee of splash & Dash. “at splash and Dash, we treat your pets like family. Our goal is to make grooming stress-free and enjoyable for both dogs and their owners.”

Fresh Pups LLc, owned by longtime friends a J Bowman, steve Morrison, and Eric vaden, is the proud franchisee of splash and Dash g roomerie & Boutique locations in Massachusetts.

t heir decision to partner with splash and Dash stems from the brand’s dedication to innovation, technology, and exceptional service that enhances both the pet and owner experience. splashanddashvip.com/massachusetts

PickleRage, a premier indoor pickleball club franchise, is excited to announce the openings of two new locations, bringing top-tier pickleball facilities to Jacksonville, Florida, and Glen Burnie, Maryland. Both clubs will deliver the ultimate pickleball experience, offering dedicated indoor courts, community events, and opportunities for players of all levels to engage in America’s fastest-growing sport.

t he brand’s first Florida location is opening in Jacksonville at 10320 shops Ln. t he new venue opened with a viP party offering an exclusive first look. t he grand opening will take place on January 3-4, 2025, with a two-day event that includes a ribboncutting ceremony in collaboration with local township officials, open play, vendors, and entertainment for all ages.

t he g len Burnie location will hosted its viP party on December 5, 2024, at 851 cromwell Park Dr. Members of the community were invited to the new location’s soft opening on December 6-8, 2024, where they had free court access all weekend long. t he grand opening event is set for January 17-18, 2025, featuring a two-day celebration, including a ribbon-cutting ceremony in partnership with the chamber of commerce, live music, vendors, and various community-focused activities.

“We’re excited to bring premier Pickler age facilities to both Jacksonville and g len Burnie,” said David smith, chief Operating Officer. “ t hese new locations mark a significant milestone in our expansion efforts as we prepare to enter Florida and Maryland for the first time, providing dedicated spaces where pickleball enthusiasts of all levels can connect, compete, and foster a sense of community.

https://picklerage.com/locations/

Pizza g uys Debuts New Game Winning Special with Malik Monk

Pizza Guys – a Sacramento-based pizza franchise that specializes in fresh, highquality food – is thrilled to announce their new Malik Monk Special to celebrate the start of the basketball season.

a slam dunk deal for Pizza guys and

basketball fans, the new offering was crafted by Malik himself. t he combo features a pizza with four premium meats, pepperoni, cup and crisp pepperoni, bacon and sausage, and a side of cheezee Pepperoni rolls. Beyond feeding hungry fans, the brand has also created a limited-

edition box that transforms into a basketball hoop that customers can use to play at home while they watch Malik score on the screen. guests can also stop by their local Pizza guys to pick up a Pizza guys x Malik Monk mini basketball for only $4 dollars. t his deal comes as a continuation of Malik’s brand ambassador partnership with Pizza guys that was announced earlier this year.

For pizza and basketball enthusiasts interested in purchasing the limited-edition box separately, they will be sold for $1 dollar at all participating locations. t he Malik Monk special will be available to purchase at select Pizza guys locations until april 30, 2025.

“We’re thrilled to partner with Malik Monk on this exciting new special,” said shahpour nejad, cEO and Founder of Pizza guys. “at Pizza guys, we’re always looking for ways to bring our customers something fresh, and teaming up with a local sacramento fan favorite like Malik allows us to do just that. his energy and passion for the game mirror our commitment to delivering great food and exceptional service.

https://www.pizzaguys.com/.

k umon n orth a merica Book d rive Collects Over 4,000 Books for New Jersey Charity

Kumon North America donated 4,623 books to New Jerseybased Book Smiles this week. The local donation is part of the company’s annual national book drive that donates books to charities that support literacy, children and families.

t he books had been collected during the last several months at Kumon’s rutherford headquarters and staff members recently gathered to help load the boxes of books onto the Book smiles truck.

“Every book loaded onto the truck represents a chance to spark curiosity, build knowledge and inspire dreams,” said Danielle s abbagh, Kumon’s communication and event specialist, who organized the drive. “ t his is how we live out our mission — not just by teaching but by giving back to our communities and helping to reduce inequalities.”

t he donation from the n ew Jersey office is part of the company’s national goal to collect and donate 50,000 books by the end of the year. Kumon centers are also collecting and donating books to charities in their local communities.

“ t his drive isn’t just about books; it’s about opening doors to opportunity,” s abbagh added. “at Kumon, we’re committed to making a difference and supporting the U. n sustainable

Development g oals. together, we’ve taken big steps toward quality education by putting books into the hands of children and adults who need them most.”

Kumon instructors at participating centers in the U. s . and c anada will continue to collect new and gently used books at their centers through the end of this year. t he instructors will designate local organizations that provide resources to families – such as children’s hospitals, literacy tutors and library fundraising groups –to receive the books.

k iddie academy® Announces $50,000 in Annual Giving

In honor of Giving Tuesday, Kiddie Academy® Educational Child Care announces a corporate annual giving total of $50,000 year to date for 2024. This includes funding the organization’s Community Fund that helps employees systemwide in times of need, grant awards for national and Baltimore-based nonprofits, an annual Family Promise donation and other philanthropic support.

“Kiddie academy’s charitable giving efforts serve as a commitment to creating brighter futures for children and our employees systemwide,” said c asey Miller, executive vice president at Kiddie academy. “We’re delighted to support charities that share our values and demonstrate a strong ability to impact the lives of children and their families.”

Kiddie academy will make a $20,000 donation to Family Promise this month, bringing its total contribution to over $127,000 since the inception of its partnership with the nonprofit in 2019. t he funds will help support local affiliate locations working with families that are experiencing or at risk of homelessness in communities across the country, in addition to supporting case manager training, advocacy efforts and resource development for affiliates.

Kiddie academy also awarded $15,000 in grant funding to several national and Baltimore-area charities including the harford county Education Foundation, the harford county Public Library Foundation and irvine nature center in Baltimore county. since its inception in 2022, the Kiddie academy grantmaking program has awarded $44,000 in much-needed funding to 18 qualified nonprofit organizations in Baltimore and nationwide.

“We are grateful to Kiddie academy for their grant support for our community event h olidays With h oot,” said courtney s agal, deputy director and director of education at irvine nature center. kiddieacademy.com.

yam Pa sandwich com Pany Launches Bold Winter Limited-Time Offerings

Yampa Sandwich Company, a favorite fast-casual sandwich destination in Colorado, is embracing the winter season with the launch of two exciting new limited-time offerings. Available now, Yampa’s latest creations—the Chicken Caprese and the Philly Roast Pork—blend rich, hearty flavors with the brand’s signature gourmet flair.

“We’ve created these sandwiches to capture the warmth and comfort of the season while keeping Yampa’s commitment to bold, unforgettable flavors,” said Peter Boniface, co-Founder of Yampa sandwich co. “Our fans know we’re all about crafting sandwiches that make each bite an experience, and we’re thrilled to introduce these unique combinations as the weather gets cooler.”

Yampa’s limited time sandwiches available throughout the winter include:

• Chicken Caprese – Lightly breaded chicken paired with fresh mozzarella, pesto, oven-roasted tomatoes, and arugula, all nestled in a crisp French baguette.

• Philly Roast Pork – This sandwich features herb-roasted pork loin, thinly sliced and topped with melted provolone, a hint of caper aioli, and peppery arugula on a French baguette.

crafted with the high-quality ingredients Yampa is known for, these new additions showcase the company’s dedication to culinary creativity and its love for seasonal flavors. Each sandwich is designed to fuel Yampa’s loyal customers, from outdoor enthusiasts to busy professionals, with hearty, made-to-order meals that deliver on both taste and satisfaction.

since its founding in steamboat springs in 1999, Yampa sandwich company has been a go-to for those seeking bold, adventurous flavors that support an active lifestyle. With each limited-time offering, Yampa continues to push the envelope, introducing fresh twists to classic favorites while maintaining its commitment to quality, flavor, and the vibrant colorado community.

www.yampasandwichco.com.

YOU HAVE A CHOICE TO GROW YOUR WIRELESS EMPIRE

While being the largest Verizon Authorized Retailer and Total Wireless Master Agent, Victra has serviced millions of customers across all 50 states by connecting technology to life in the most trustworthy, fun, customer-centric and profitable way.

our history

Victra was founded as a partnership by Richard and David Balot in October 1996 in Wilson, North Carolina. Victra was incorporated as ABC Phones of North Carolina, Inc. in 1999. Today, Victra is independently owned and operated in Raleigh, North Carolina, with more than 200 people in the Store Support Center. In 2020, Victra opened its Victra Contact Center in Greenville, NC, employing hundreds of team members who handle Consumer, Business, and Customer Care calls, along with Victra store support. As a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. The Victra team is proud of its legacy of creating second-tonone customer experiences and is excited about the future.

our core values

At Victra, our core values are central to everything we do. They guide how we act as individual contributors, teams and leaders. They are the heart of our culture and we take them very seriously. Integrity: We believe accountability and clarity are key.

• Collaboration: We are a company of human connections.

• Innovation: We have our eyes set on what is coming next.

• Performance: We are driven by a culture of winning each day.

• Celebration: We like to celebrate our successes.

cares about their growth. With a dedicated support team, Victra ensures that its partners maintain the resources needed to be successful in the wireless retail industry. Victra is now home to over 100 Total Wireless retail locations and continues to grow at an unparalleled rate.

why should i grow with victra?

With over 1,600 locations, Victra continues to be a “People First” company. There’s no hiding behind computers here – we take a partnered approach with all of our agents, and we believe that your success is also ours.

After initial approval, we support and guide our partners through onboarding, store openings and growth opportunities.

LIfE HAPPE nS, LEAd ERSHIP RESPO nd S:

4 S TEPS TO fRAn CHISE

SUCCESS bY CO nq UERIn G THE Un CO nTROLLAbLE

The call came in just after midnight—“a commercial structure fire, fully involved.”

As I arrived on the scene, the plan seemed clear: attack the seat of the fire to protect the neighboring businesses and contain the blaze. But then, everything changed as the fire shot through the roof and a wind shift sent embers onto the roof of an adjacent building, threatening to ignite a secondary fire. Suddenly, the strategy we had wasn’t enough. Here’s where leadership is tested. Instead of panicking or doubling down on the

original strategy, I paused and re-evaluated with the team. What’s the most critical threat now? Within seconds, the team pivoted. We redirected resources and called for more, containing the secondary fire before it could spread. By morning, the fire was out, and the neighboring businesses were untouched.

The lesson? Events outside our control don’t determine the outcome—it’s how we respond. Whether fighting a fire or building a business, calm evaluation and strategic adaptation are the tools that turn obstacles into opportunities.

Every business owner, franchise partner, or aspiring entrepreneur faces events beyond their control. Some seem like insurmountable obstacles, while others are distractions that only take hold if we

allow them. The question isn’t whether these events will occur—they will. The real question is: how will you respond?

As a franchise owner or leader, you’ve likely encountered moments when circumstances outside your control— market shifts, operational challenges, or especially personal doubt—tested your resolve. These moments can feel like barriers. But the truth is, they’re not inherently good or bad. They’re neutral, waiting for your response to define their impact.

“how’s your day going?”

Successful leaders don’t avoid challenges— they evaluate them and create strategies to overcome them. It’s this mindset that helps you stay focused on your vision: the

lifestyle, financial security, and community impact you’re building.

Consider this: What if every event you faced wasn’t a setback but an opportunity to recalibrate your approach? A shift in perspective changes everything. For example:

- A competitor opens nearby. Instead of panicking, you evaluate their presence and refine your customer service to outshine them.

- An economic downturn threatens sales. You assess how your franchise’s unique strengths meet current customer needs better than the competition.

- Your trusted vendor is decimated by a hurricane. This is the time to evaluate and diversify your supply chain.

Luke frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.

Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.

It’s not about reacting to every event; it’s about acting intentionally. You have the power to decide what’s worth your time and energy.

a Framework to stay Focused

To help my clients navigate these moments, I share a simple, yet effective framework called Pause, Evaluate, Strategize, Execute (PESE):

1. Pause: Resist the urge to react emotionally. Instead, acknowledge your emotion to deepen your self-awareness. Then, take a moment to breathe and distance yourself from the emotion and situation. Outside influences are rarely personal.

2. Evaluate: Look at the event objectively. Does it affect your mission or long-term goals, or is it just noise?

3. Strategize: Identify actionable solutions. Think creatively about how you adapt or even use the event to your advantage.

4. Execute: Move forward with confidence, knowing you’ve taken the time to plan effectively.

One of my franchise clients, encountered this when a key employee left unexpectedly. Instead of labeling it a disaster, she paused, evaluated how to restructure her team, and strategically hired someone who brought new skills to the business. The outcome? A stronger, more capable team and renewed energy for growth.

why this matters for your vision

As a business leader, your vision is more than hitting numbers—it’s about creating a life that aligns with your values and priorities. Challenges are part of the journey, but they don’t define it. What defines your journey is how you navigate

those challenges to stay on course.

When you approach events with this mindset, you:

- Guide Your Team with Confidence: Your response sets the tone for everyone in your business. When they see you evaluating and strategizing calmly, they’re more likely to follow suit. An added bonus for leaders with children; they’re watching too.

- Preserve Your Focus: By filtering out distractions, you focus on what matters— growing your business and realizing your vision.

- Strengthen Resilience: The greater the challenge you overcome, the more confidence you earn. Over time, this resilience becomes your competitive edge.

your vision, your rules

The beauty of being a franchise owner or business leader is that you’re writing your own playbook. That’s why the mindset of strategic response is so vital—it puts you in control, no matter what happens around you.

Remember: not every event requires your response. Some are distractions. Others, however, are opportunities in disguise, waiting for you to seize them. Your ability to evaluate and adapt ensures that no obstacle derails your mission.

take the next step

The greater the obstacle you overcome, the more confidence you earn.

So, what event is standing in your way today? Name it and write it down. Evaluate it. Then strategize and act. Whether you’re exploring franchise ownership or facing a new challenge in your business, this mindset will serve you well. v

fOOTPRInTS fLOORS S TEPS InTO bATHROOM R EMO d ELIn G W ITH L AU n CH

O f fOOTPRInTS bATH And TILE

A new sister brand, launched at no additional cost to existing franchisees within the system, offers tile installation and bathroom remodeling services, increasing reach and impact.

At Footprints Floors, we’ve always been driven by a passion for transforming homes and exceeding customer expectations. Our journey began with a focus on flooring, where we built a reputation for delivering top-notch installations and unparalleled customer service.

This commitment to quality has fueled our growth and allowed us to establish a strong presence in the flooring industry. But we didn’t want to stop there. We saw an opportunity to leverage our expertise and expand our offerings to meet the growing demand for high-quality bathroom remodeling services, and we took the leap to launch our sister brand, Footprints Bath and Tile.

This expansion is a natural progression for our company. We’ve always had a strong foundation in tile work, completing both tile flooring and elegant backsplashes. This deep-rooted experience in tile naturally extends to bathroom remodeling, where tile often plays a crucial role in creating a beautiful and functional space. With Footprints Bath and Tile, we’re taking this expertise to the next level, offering a comprehensive range of bathroom remodeling services that complement our existing flooring solutions.

Our customers can now rely on us for everything from minor bathroom updates to full-scale renovations. Whether it’s

installing a new vanity, converting a bathtub to a shower or completely redesigning the space, our team of skilled professionals is ready to bring the customer’s vision to life. We understand that a bathroom is more than just a functional space; it’s a sanctuary where people begin and end their days. That’s why we approach every bathroom remodel with a focus on creating a space that is both beautiful and practical, reflecting the unique style and needs of each homeowner.

We’re happy to provide sound advice and high-quality customer service to homeowners seeking bath and tile support, but within our system, this launch means so much more. The addition of a sister brand is a great way for franchisees to expand their service offerings, growing

their revenue streams and businesses. We understand the importance of empowering our franchisees with the tools and resources they need to succeed, and this allows them to seamlessly integrate a second brand into their operations and tap into a lucrative market without incurring significant additional expenses.

The response from our franchisees has been overwhelmingly positive. They’re excited to leverage the Footprints brand and reputation to expand their customer base and offer a wider range of services. By adding bathroom remodeling to their portfolio, they can attract new clients and provide more value to existing customers, leading to increased revenue and business growth. We’ve already seen significant adoption of the new brand, with Footprints

Bath and Tile services now available in 28 locations across the United States. Our goal is to see every franchisee embrace this opportunity and establish themselves as leaders in the bathroom remodeling industry.

To support our franchisees and ensure a successful launch, we’ve developed a comprehensive suite of branding assets and marketing materials specifically for Footprints Bath and Tile. This includes eye-catching truck wraps featuring the new logo and branding, engaging online content showcasing our bathroom remodeling expertise, and targeted local marketing campaigns to reach potential customers in each franchisee’s territory. We’re also providing our franchisees with access to online resources and training materials to help them effectively market and sell Footprints Bath and Tile services. We’re confident that these resources will help our franchisees attract new customers and build strong brand recognition in their communities.

The launch of Footprints Bath and Tile marks a significant milestone in our company’s journey. Over the course of our 15-plus years in the industry, we have worked diligently to establish a strong brand presence and maintain a reputation of quality and reliability. This launch is the next step in our brand journey, and it’s a testament to our commitment to innovation, customer satisfaction, and franchisee empowerment.

We believe that by offering a complete range of home remodeling solutions, we can better serve our customers and strengthen our position in the market. This expansion allows us to become a one-stop shop for homeowners seeking to enhance their living spaces, providing both flooring and bathroom remodeling services with the same high level of quality and customer care that Footprints is known for.

As we look ahead, we’re filled with optimism for the future of Footprints Bath and Tile. With the support of our dedicated franchisees and our unwavering commitment to excellence, we’re poised to make a lasting impact on the home remodeling industry. v

nATALIE bLAC k, CEO O f COM fORT kEEPERS®

In the traditionally maledominated world of franchising, Natalie Black, CEO of Comfort Keepers®, is redefining leadership by blending business acumen with a deeply personal mission.

Comfort Keepers, a global in-home care franchise, is rooted in the philosophy of Elevating the Human Spirit™ —a unique approach to care focused on helping seniors thrive and find joy and purpose in the everyday moments. Under Black’s guidance, the brand continues to thrive in the rapidly growing $900 billion senior care market.

Under Black’s leadership, the global in-home care franchise continues to elevate the human spirit while expanding a thriving franchise network.

Comfort Keepers was created to address a gap in senior care: providing not only physical assistance but also emotional support and companionship that allows seniors to live independently at home. This ethos remains at the heart of the brand’s mission today.

“Our philosophy of Interactive Caregiving transforms daily tasks into meaningful moments of joy and connection,” Black said. “It’s about helping seniors live fulfilling lives, not just meeting their basic needs.”

This unique approach has propelled Comfort Keepers to over 600 locations worldwide, including in the U.S., Canada and Australia, among others. The franchise’s average unit volume (AUV) of $1.1 million underscores its business potential, while its mission resonates with both franchisees and clients alike.

Black’s foray into franchising wasn’t part of a master plan; it was serendipity. A personal connection led her to Comfort Keepers, where she quickly discovered her passion for the industry. “I fell in love with franchising almost immediately,” she said. Her journey from a chance opportunity to CEO exemplifies her adaptability and commitment to making a difference.

“I had a personal connection to home care, having experienced its impact in my own family,” Black said. “That understanding, combined with the business side I learned along the way, has allowed me to lead Comfort Keepers with both heart and strategy.”

Founded in 1998 by a registered nurse,

Black emphasizes that Comfort Keepers’ success is deeply intertwined with the success of its franchisees. “Our franchisees are the bridge between our brand and the communities we serve,” she said. “We’re committed to giving them the tools, resources and support they need to thrive.”

The franchise offers a comprehensive onboarding process, including virtual and in-person training, and continuous support through regional directors, quarterly town halls and an annual conference. This infrastructure ensures franchisees feel equipped to grow their businesses and serve their communities effectively.

Additionally, the brand’s caregiver recruitment website, ComfortKeepers.jobs, addresses one of the biggest challenges in the senior care industry: attracting and retaining high-quality caregivers.

The senior care market is booming as 10,000 baby boomers turn 65 every day, and over 70% of Americans aged 65

and older will require long-term care at some point. Comfort Keepers is uniquely positioned to meet this demand with its personalized, holistic care model.

“Home care is inherently local,” Black said. “Our franchise model allows us to leverage the strength of a national brand while maintaining the local touch that makes a real difference in our clients’ lives.”

Comfort Keepers’ growth strategy reflects its commitment to expanding its reach and impact. The brand is focused on awarding 36 new franchise territories in fiscal year 2024, with key target markets including Boston, St. Louis, Houston and Seattle.

As Comfort Keepers looks to the future,

“ Our philosophy of Interactive Caregiving transforms daily tasks into meaningful moments of joy and connection,” Black said. “It’s about helping seniors live fulfilling lives, not just meeting their basic needs.”

Black’s vision is clear: continued growth paired with a steadfast commitment to the brand’s mission. “We want to bring new franchisees into the Comfort Keepers family while ensuring our existing franchisees have everything they need to grow,” she said.

For prospective franchisees, Black offered a piece of advice: “This is a business that

requires both a head for business and a heart for people. If you’re passionate about making a difference while building a successful business, Comfort Keepers is an incredible opportunity.”

For more information about franchising with Comfort Keepers, visit comfortkeepersfranchise.com.

C ELE bREE S CHOOL AWAR d E d IfA’S fIRSTE VER E MERGIn G fRAn CHISOR AWAR d

• The International Franchise Association (IFA) is the World’s Oldest and Largest Organization Representing Franchising Worldwide

• The Award Recognizes an Outstanding Brand with Less than 10 Years in Franchising at Annual Emerging Franchisor Conference

• Celebree School Recognized as a Leading Advocate for Responsible Franchising and a Strong Supporter of the Franchise Business Model

Celebree School, a leader in early childhood education that provides infant and toddler care, preschool, before and aftercare, and summer camp programs, proudly accepts the International Franchise Association’s (IFA) first-ever Emerging Franchisor Award.

The award is a testament to the brand’s responsible franchise growth and bright future ahead as it continues to expand its nationwide footprint with qualified, passionate entrepreneurs.

Founder & CEO of Celebree School Richard Huffman, his wife Dawn, and

over eight executive team members were honored to receive the award at the IFA’s annual Emerging Franchisor Conference in Austin where they were recognized as the leading emerging franchisor operating an outstanding brand with less than ten years in franchising. From humble beginnings in Ellicott City, Maryland dating back to 1994, Celebree School is honored to bring the first ever Emerging Franchisor of the Year Award to its home state.

Today, Celebree School boasts 55 schools open and 73 franchisees who have been awarded over 160 sites. With a presence in 19 states, Celebree School proudly enrolls more than 7,200 children on a weekly basis.

“IFA established the Emerging Franchisor Award to recognize emerging brands with sound fundamentals for long-term growth, a commitment to responsible franchising practices and a positive impact in the communities where their franchisees operate,” said Matt Haller, IFA president and CEO. “Celebree School has consistently stood out for the work it has done to not only help the families it serves but is a leader in franchising responsibly. As more Americans look to franchising as a pathway for small business ownership and generational wealth creation, it's

important for IFA to recognize brands that are supporting the growth of the franchise business model, and doing it the right way.”

Celebree School began franchising its already proven model in 2019, offering entrepreneurs the opportunity to spread the brand’s mission to Grow People Big and Small™. As a brand that has grown from a single preschool to a flourishing franchise network, Celebree School has significantly impacted early childhood education through responsible growth, strategic expansion, and community engagement.

To be considered for the award, a brand must have:

• Been in franchising for less than 10 years (from first FDD)

• Have filed 3 years of FDDs

• Have more than $25M minimum in systemwide sales

• Have less than a 10% closure rate

• Have included an Item 19 in your most recent FDD

Celebree’s responsible growth strategy prioritizes selecting franchisees who align with its core values of education, community involvement, and integrity. By focusing on quality over quantity, the brand has expanded while maintaining its high standards. This approach resulted in the opening of seven new schools last year and securing over 20 new agreements— many of which were multi-unit deals— demonstrating Celebree’s ability to scale responsibly.

“This award is truly a testament to the

founder & CeO of Celebree School richard Huffman

aBout cele Bree school:

hard work and dedication that our entire team, at all levels of the brand, put in,” said Huffman. “When we began franchising, we set out on a mission to deliver quality early childhood education to communities across the country. Every day since, we’ve seen the impact of our work in our franchisees, teachers, and families. As we celebrate this brand milestone, we continue to look forward to our future as we aim to empower more students, teachers, and entrepreneurs across the country for many years to come.”

Founded in 1994, Celebree School is a leader in early childhood education that provides infant and toddler care, preschool, before and aftercare, and summer camp programs. With a mission to Grow People Big and Small™, Celebree School believes success in early childhood development is equal parts curriculum and connection. Each school employs a customized program that addresses the physical, social, emotional, and academic needs of children and follows applicable state guidelines. In 2019, Celebree School launched its franchise offering. In 2024, Celebree School’s founder, Richard Huffman, launched a new parent company called Huffman Family Brands, merging Celebree affiliated concepts under one multi-brand company structure. Learn more about how we grow confident children who are prepared for school and life at Celebree.com. Connect with us on Facebook, Instagram, and LinkedIn.

As the brand continues to grow, it aims to partner with qualified and engaged individuals seeking single and multi-unit opportunities who are involved in their community, have a passion for childhood

aBout the international Franchise association:

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 806,270 franchise establishments that support nearly 8.7 million direct jobs, $858.5 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.

education, and are eager to explore the world of franchising.

For more information on franchising opportunities, visit https://www.celebree. com/franchising/.

f ears m anifest as logic

Fear is a natural part of the human experience, particularly when faced with the prospect of a major life change. For those investigating franchise opportunities, fear often doesn’t appear as raw emotion. Instead, it takes on the form of “logic.” Statements like:

• “This market might not work for this concept.”

• “What if the economy takes a dive?”

• “I’m not sure I have the right skills for this.”

george Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.

www.Myperfectfranchise.com

At first glance, these concerns seem entirely reasonable. After all, it’s prudent to ask questions and explore potential challenges before investing time, money, and energy into a business. However, many of these concerns are not rooted in data or experience but in unsupported logic—a subtle but powerful manifestation of fear.

For those of us who work as franchise consultants, brokers, or advisors, helping candidates move beyond unsupported logic is a critical part of our role. In this article, we’ll explore how fear manifests as unsupported logic, why it causes many candidates to retreat back to the grind of traditional employment, and how others overcome it to build thriving franchise businesses.

the role of Fear in Franchise investigations

Fear is not inherently bad. It’s a survival mechanism designed to keep us safe from harm. However, when fear is unchecked or misdirected, it can become a significant obstacle. In the context of franchising, fear often arises because candidates are stepping into the unknown.

Most people considering franchising come from structured environments. They’ve spent years—sometimes decades—working in corporate roles, following clear expectations, and drawing steady paychecks. The idea of leaving this comfort zone to own and operate a business feels risky, even if the data shows that franchising is a proven model for success.

Instead of acknowledging this fear outright, many candidates internalize it and allow it to surface as “logical” objections. For example:

• Fear: “I’ve never owned a business before.”

o Manifestation: “I’m not sure I have the right skills for this franchise.”

• Fear: “What if I fail?”

o Manifestation: “I don’t think my local market is ready for this concept.”

• Fear: “I don’t know how to handle uncertainty.”

o Manifestation: “What if the economy takes a downturn?”

At first, these objections sound logical, even insightful. But when candidates are asked to back them up with data or realworld examples, the logic often crumbles.

the cost of giving in to unsupported logic

When candidates allow unsupported logic to dictate their decisions, the cost is immense. Many retreat from the process altogether, returning to their jobs in the corporate world. They convince themselves that staying put is the “safe” choice, even if it means long hours, limited autonomy, and building someone else’s dream instead of their own.

This pattern is so common that it’s practically a cliché in the franchising world. The individual who once dreamed of owning a business now settles back into a routine they’ve outgrown. They trade the unknowns of entrepreneurship for the known frustrations of a job they don’t love, all because fear—disguised as logic—convinced them it was the smart move.

the candidates who challenge their logic

On the other side of the spectrum are the candidates who choose to confront their fears head-on. These individuals don’t ignore their concerns or dismiss them outright. Instead, they challenge their logic.

• They ask, “Is this fear, or is this fact?”

• They dig into data, speak to franchisees, and explore real-world case studies.

• They’re willing to investigate whether their concerns are valid or baseless.

For example, consider a candidate who worries that their market isn’t right for a particular concept. A surface-level fear might cause them to walk away, but a deeper investigation could reveal:

• Demographic data showing strong alignment between the brand’s target customer and the local population.

• Case studies of franchisees succeeding in similar markets.

• Strategies that other franchisees have used to overcome similar challenges.

By challenging their logic, this candidate doesn’t just gain clarity—they gain confidence. They replace fear-based assumptions with fact-based decisions, empowering themselves to move forward.

conclusion: From Fear to Freedom

In franchising, as in life, fear is inevitable. But it doesn’t have to be the final word. Candidates who learn to recognize fear disguised as unsupported logic—and who take steps to validate or disprove their assumptions—are the ones who break free from the grind and build businesses that reflect their dreams and ambitions.

As franchise consultants and advisors, it’s our job to guide candidates through this process. By encouraging them to challenge their logic, seek data, and connect with realworld success stories, we empower them to move past fear and toward the freedom and opportunity that franchising offers.

And for those considering franchising, ask yourself:

• “Am I letting fear dictate my future?”

• “Have I done the work to validate my concerns?”

• “What could my life look like if I chose to challenge my logic and move for ward?”

The answers to these questions could be the first step toward building your dream. v

New Ye AR, New BusiN ess: fITn ESS fRAn CHISES THAT fIT YOUR PASSIO n

The new year is a perfect time to refocus on health and wellness. Post-pandemic health consciousness continues to hold steady — to the tune of nearly $6.8 trillion in 2024 — meaning more people are paying attention to the importance of a healthy lifestyle, including keeping up with their fitness regimen.

Fitness franchises are an excellent way to incorporate your passion for fitness and wellness with a business opportunity built for growth. With a mix of boutique studios, repair services, and specialized wellness offerings, fitness franchises offer a diverse set of opportunities for entrepreneurs seeking stability, scalability, and profitability — all while investing in a community of like-minded people. Let’s dive into a five standout brands that have seen quick growth and consistent interest in the marketplace:

i ndustrious: the evolution of Fitness is here

Based in Washington, Industrious has built a reputation with its own gravitational pull. Due in part to its revolutionary fitness training system, HALO ™, this no-BS brand has garnered local loyalty at a record pace. With HALO ™, franchisees will find a self-contained workout space for their members that has everything they need to get in, get out, and get on with their day — a unique setup not found anywhere else. Industrious is also known for its signature class, Industrious 50, a 50-minute workout that interweaves strength training, cardio, and functional fitness in a straightforward group environment.

With 10 franchise locations, the brand’s open-floor plan design and proprietary

Conner

He

programming have resonated with fitness enthusiasts. The member retention rates are impressive and give franchisees monthly recurring revenue all while fostering an impactful community-like environment where members feel more like family rather than customers.

Industrious offers investors an easyto-follow operational model, detailed training for franchisees, and cutting edge technology for managing member experiences. The demand for functional fitness continues to grow, with many individuals seeking versatile workouts that can be tailored to their personal goals. Visit www.workhardlivefit.com/franchise for more information on Industrious’ franchise opportunity.

c astle r ock h ormone h ealth: merging Fitness with holistic wellness

As our understanding of the human body and the role hormones play in energy levels, mood, behavior, immunity, metabolism, and other crucial systems deepens, concepts have arisen to answer the call for quality hormone optimization services. Castle Rock Hormone Health is one such brand. Based in Denver, Colorado, the company has successfully combined wellness and fitness in a welcoming environment that appeals to a broad customer base. With 11 locations, the brand addresses a growing demand for holistic health solutions by offering services like hormone replacement

therapy, nutrition counseling, and fitness coaching.

Franchisees will find several key differentiators with Castle Rock, one of them being the seamless integration of medical expertise with fitness. Castle Rock offers comprehensive training, rapidly growing brand recognition, and operational support all in a turnkey business model.

Visit www.crhormonehealth.com/fra nchise.

aes Fitness:

investing in the industry’s

Backbone

Let’s talk about a model with expansive applicability in any given market — AES Fitness. Specializing in fitness equipment repair, AES Fitness fits snuggly in a low-competition niche within the fitness space. The company is already growing since it launched its franchise model, landing its first franchise sale in Q4 of 2024. While it may not offer the perks of recurring memberships, AES Fitness serves as the backbone of fitness facilities no matter the area. Not just applicable to traditional gym concepts, AES Fitness’ customer base serves hotels, active adult communities, universities, schools, assisted living facilities, and more. The demand for reliable repair and maintenance services is simply undeniable, especially with it being a specialty skill.

Castle Rock Hormone Health is an excellent franchise investment choice that offers an opportunity in two incredibly strong industries — healthcare and fitness.

AES Fitness’s franchise opportunity caters to this essential yet often overlooked aspect of not just the fitness industry, but others as well. Overhead is incredibly low relative to other fitness-related businesses. For franchise partners seeking low competition, AES Fitness fits the bill. Learn more about AES Fitness at www. aesfitnessfranchise.com.

a

lPha Fit c lu B: a Bold new era of Boutique

Fitness

Headquartered in New Jersey, Alpha Fit Club is a unique circuit-style, strength and conditioning group fitness experience. The franchise continues to see rapid expansion, with 14 franchise locations — six new locations alone are expected to open in Q1 of this year. The brand’s blend of strength and conditioning appeals to a diverse demographic, with a membership base of 60% female and 40% male. Landing in the sweet spot of group fitness, Alpha Fit Club gives franchisees a concept that caters to both the everyday person who is just starting out in a fitness regimen and the well-conditioned athlete looking for a challenge.

Alpha Fit Club aims to not just deliver an exceptional high-energy fitness experience to its members, it ensures that its franchise partners achieve success. The company has crafted a comprehensive support system that provides franchisees with the resources they need to excel—a model already proven effective by its current

partners in multiple cities throughout New Jersey. From securing large territories to providing real estate assistance, onboarding, and ongoing marketing, the brand ensures its partners have all the tools they need to thrive. Check out more about Alpha Fit Club at www.alphafitclub.com/ franchise.

r ockBox Fitness: rocking Fitness Franchising

RockBox Fitness, with 147 franchises that span 17 states and headquarters in North Carolina, is one of the most established brands in the industry. The company combines boxing, kickboxing, and functional training all within a unique, well-differentiated model. Franchisees will find a slew of personalized support attributes for their members worked into RockBox’s offerings, including nutrition coaching, accountability coaching, personal training, and body transformation programs.

But support isn’t just for its members

— one of RockBox’s key strengths is its franchise support system. The brand has developed a franchise model that is easy to replicate and provides all of the supporting pieces to go with it. Master sales training, employee engagement, a centralized call center for member inquiries, operational tools, and more are all a part of RockBox’s ongoing support. They also have a strong area developer program through which franchisees can further benefit from recurring revenue and other incentives in multi-unit development. More information can be found at www.rockboxfitness.com/ franchise-opportunities.

Whether you’re interested in boutique studios, wellness services, or essential operational support, our team can help guide you in a fitness franchise that works well with your passion, budget, and lifestyle. To get started, connect with my team at www.fmsfranchise.com, email us at info@franchisemarketingsystems.com, or give us a call at 866.301.3971.

Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.

Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!

Join us to take the next step toward turning your entrepreneurial dreams into reality.

Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.

Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!

Join us to take the next step toward turning your entrepreneurial dreams into reality.

For the First Time, This Pilates Studio with 100+ Locations Worldwide Just Expanded to Canada

with jade w inter

founder of s tudio pilates i nternational

why is now the right time to enter the canadian market?

Canada represents a natural progression for Studio Pilates International.

Canadians’ emphasis on health, wellness, and community aligns seamlessly with our brand values. This market offers a significant opportunity to introduce something fresh, impactful, and dynamic to the fitness industry. With increasing demand for accessible, high-quality, and time-efficient workouts, our reformer Pilates classes are a perfect match.

This move isn’t just about market potential — it’s about readiness and alignment. After decades of refining our systems, training, and support, we’ve created a framework that gives franchisees the best chance for commercial success. With proven results in other markets and growing recognition of reformer Pilates globally, now is the ideal moment to expand into Canada. Our approach is intentional and driven by a passion for making a real difference, not merely about growth.

Moreover, our direct-to-founder franchising model ensures that Canadian franchisees will receive expert guidance and mentorship to thrive. We’re ready to transform how Canadians approach fitness, one studio at a time.

how long have negotiations been in progress?

Entering a new market requires thoughtful planning. Over the past 18 months, we’ve conducted extensive research, strategic planning, and, most importantly, connected with the right people in key areas. Success in a new market relies on identifying franchise partners who share our vision, embody our values, and are ready to lead. We sought partners who are not only franchisees but also community builders, passionate about delivering exceptional experiences and creating lasting impacts. This deliberate, strategic approach ensures that our Canadian launch will be as impactful as it has been in other markets. It’s about building a strong, mission-driven network of operators who make reformer Pilates accessible and transformative for clients of all fitness levels.

who are the canadian partners, and what is their background?

Our Canadian expansion is supported by outstanding franchise partners who share our commitment to excellence and community engagement. They come from diverse professional backgrounds but are united by a passion for the brand and a desire to positively impact lives in their local areas.

Currently, our Langley, British Columbia studio is actively serving its community. Studios in Oakville, Ontario, and

Calgary, Alberta, are in the planning and construction phases, set to open in 2025. Each studio is led by a team of highly trained professionals dedicated to delivering exceptional Pilates experiences and fostering positive change in their neighborhoods.

These partners bring a wealth of expertise and share a deep alignment with our mission, making them ideal ambassadors for Studio Pilates in Canada.

what countries has studio Pilates expanded to, and what was the timeline?

• Australia: First location in 2002, franchising began in 2012.

• New Zealand: Expanded in 2014.

• China: Entered in 2018.

• USA: Launched in 2020.

• UK: Expanded in 2023.

• Canada: Entered in 2024.

what lessons have been learned from past expansions, and what challenges might arise in canada?

From expanding globally, we’ve learned that people share a universal desire to feel strong, healthy, and empowered. Regardless of location, customers seek workouts that fit their schedules, deliver tangible results, and foster confidence. This universal appeal has been central to our success.

That said, unique challenges exist in each market. In Canada, for instance, long winters may influence how people approach indoor fitness routines. Our studios are designed as welcoming, vibrant spaces that inspire movement, regardless of the weather.

Ultimately, the foundation of our success is consistency. Our approach prioritizes how we make people feel — confident, strong, and connected to a supportive community. This focus has allowed us to thrive in various markets, and we’re confident it will resonate in Canada as well.

Studio Pilates International’s mission is simple yet bold: to change how the world works out. We aim to make reformer Pilates as mainstream and accessible as going for a run or visiting the gym. Our vision, embodied in our Million People Plan, seeks to have one million people per week benefiting from our classes by 2035, supported by 2,500 franchisees worldwide.

Beyond fitness, Studio Pilates is about transformation — helping people discover their potential, whether they’re beginners or elite athletes. We’re committed to building a global network of passionate franchisees who are supported, trained, and empowered to succeed while delivering unparalleled client experiences. Our ultimate goal is to make Studio Pilates a household name, synonymous with quality, excellence, and results. We’re well on our way, growing one studio, one country, and one community at a time. v

S HATTERIn G THE fRAn CHISE C EILIn G:

H IS S CAlIN g HEAlt H o pt I m I z At I o N & ADvANCED lo N g E v It Y

Health optimization and longevity services are surging in mainstream demand, but it was just a few years ago that worldrenowned surgeon, Darshan Shah, MD, found himself faced with the grim reality of declining health without options for proactive care.

Dr. Shah was considered overweight with elevated blood pressure, pre-diabetes, joint pain, and difficulty breathing, was prescribed five medications and was told that he might not live to see his son graduate high school if his healthspan didn’t drastically improve. He knew his doctors were right and that there had to be a better way.

He began to study functional medicine

and put what he learned into action; as his healthspan improved, he shared these strategies with patients–some of whom were able to cancel their surgical procedures due to the results.

Dr. Shah founded Next Health to centralize the proactive healthcare services that transformed his life and make them available to everyone. At its founding in 2016, Next Health was considered an “emerging concept;” that concept quickly transformed into locations that average $4M+ annually with a 73.7% margin, now a top franchise opportunity.

The wellness economy is projected to surge 26% to $8.5T by 2027. Inevitably, just as has taken place with other industry booms, one brand will rise to the top from among the rest and be synonymous with the health optimization and longevity movement.

that brand is next health.

The past eight years at Next Health have been spent meticulously crafting this oneof-a-kind business, from its hyper-strategic buildout and extensive service menu to its staffing model and customer experience.

Next Health was created to solve large-scale problems that transcend demographics:

1. Traditional healthcare is vital, but treats those who are already ill, diseased, or injured, underserving those seeking health optimization.

2. Americans spend <20 minutes annually with their provider, making it impossible to partner on individualized health.

3. Traditional treatment plans focus on symptoms as opposed to a functional approach with nutrition and lifestyle enhancements.

4. Services we seek (functional medicine provider, cryotherapy, IVs, aesthetics, weight/hormone management, etc.) are spread across town, or aren’t available at all.

We're experiencing a mindset shift toward prioritizing health, demanding access to personal data and deciding that we want to be healthier for longer. This is reminiscent of where fitness was 50 years ago: awareness spreading, key opinion leaders emerging, and curiosity evolving into action. People were ready to live healthier and make fitness a staple as opposed to a chore, and that boom continues today.

Next Health is one-of-a-kind for four reasons:

1. Each location has a medical provider: allowing customers to have a relationship with their provider and ensuring that lab test results are personally reviewed with an expert.

2. Centralized Wellness Staples + Advanced Services: Staples such as IV hydration and supplementation, aesthetics, infrared and cryotherapy are offered under the same roof as advanced services like therapeutic plasma exchange and regenerative therapies.

3. Dynamic & Evolving: Next Health isn’t shackled to any one service and is known for offering “what’s next in health.” As services evolve, Next Health’s menu remains agile with Dr. Shah and at the forefront of R&D and innovation. Others in the space lean heavily on one or two modalities,

catering to a limited customer base and falling victim to the rapidly evolving landscape.

4. Proprietary Technology: significant investment has been made into proprietary business-management and customer-facing technology.

The tipping point for businesses with plans to franchise should always be operational perfection. Before awarding the first Next Health license, two years of inspection and investment were made into the business’ operation to transform it into a machine that can weather storms and smoothly scale. This followed opening locations during the pandemic, including one in NYC, which has performed so well that its square footage was expanded by 30% to accommodate the demand.

Given the global surge of demand and lack of supply, Next Health maintains a substantial pipeline of franchise and investor candidates. With a 0.02% passthrough rate to final rounds of approval, Next Health is extremely deliberate in selecting franchisees. On the flip-side of that coin, franchise candidates scrutinize the management team, brand authority, operational history, FDD; after all, a Franchisee Agreement is a 10-year partnership, and that decision must be made carefully on both sides!

The cohort of Next Health Franchise Partners are world-class and discovered a business that’s not only poised to lead the industry, but has the tools to set every location team up for success because Next

aBout scott svilich:

Scott Svilich is a visionary leader driving operational excellence and transformative growth. With extensive expertise in franchising, business optimization, and market expansion, Scott has played a pivotal role in drastically increasing same-store sales and scaling wellness and fitness brands both domestically and internationally. Known for his strategic vision and innovative approach, he has led teams to achieve remarkable results, from doubling franchise locations to pioneering cutting-edge growth strategies in the health and wellness industry.

Health is scaling responsibly–this is a long game.

Next Health is on a mission to make proactive healthcare accessible, and locations will reach markets around the world in a tiered approach:

1. Markets where customers already know the brand and its services are in demand

2. Markets where customers may not know the brand, but services are in demand

3. Markets that don’t yet know the brand, but are likely to experience a surge in demand as awareness grows

Next Health has sold approximately 70 licenses, with 20 new locations joining thriving centers across LA, Manhattan, and inside Four Seasons Resort Maui at Wailea in 2025.

Next Health’s more than eight-year history puts the brand ahead of others who are attempting to shatter the same ceiling it’s already cracked. Together with franchise partners, Next Health is scaling longevity and redefining the way the world views and invests in their health.

Welcome to the new age of proactive healthcare; it’s here to stay, and so is Next Health. v

PERSPIRE S AU n A S TU d IO G ROWS

nORTH C AROLIn A fOOTPRInT WITH E IGHT-UnIT dEAL In R ALEIGH

Nation’s Leading Infrared and Red-Light Sauna Franchise to Debut First Raleigh Studio in 2025

Perspire Sauna Studio, the country’s largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is excited to announce its expansion into Raleigh, NC, through an eight-unit development agreement with husband-wife duo, Cory and Kelly Hess.

The first location is expected to open in early 2025, with additional studios to follow in Raleigh and surrounding areas.

Kelly and Cory are franchising veterans who bring a wealth of business and health expertise to their newest venture. Kelly has spent the last eight years managing seven successful European Wax Center locations, including six in Raleigh and one in Greenville, while Cory has spent over two decades working in healthcare, most

recently as the President of a Raleigh-based health system. The couple’s shared passion for health and wellness combined with their personal experience with infrared sauna therapy made Perspire Sauna Studio a natural fit.

“As former college athletes and lifelong advocates of maintaining a healthy lifestyle, we’ve experienced the incredible benefits of infrared saunas firsthand,” Kelly said. “This is more than a business for us – it’s a way to bring accessible wellness solutions to the community we’ve called home for nearly a decade.”

There are a variety of benefits that members of Perspire Sauna Studio experience with regular infrared sauna and red-light therapy use:

• Preventative wellness

• Improved physical recovery

• Boosted immune system responsiveness

• Rejuvenated and clearer skin

• Improved sleep

Perspire Sauna Studio has taken an active role in advancing the research behind the modality’s full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that’s making holistic health more widely accepted, accessible, and comprehensive than ever.

“We are thrilled to expand into the vibrant Raleigh market with Cory and Kelly,” said Perspire Sauna Studio Founder and CEO Lee Braun. “Their passion for wellness and deep ties to the community make them the ideal partners to bring our transformative wellness experience to the area.”

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios.

To learn more about the brand’s franchising opportunities, visit https:// www.perspiresaunastudio.com/ franchise/.

aBout PersPire sauna studio:

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder & CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision of making the infrared sauna experience accessible to all. The company has awarded over 200 franchise licenses, with over 70 open studios around the U.S.

d1 TRAIn In G Ann OU n CES

dOM bO n VISSUTO AS dIRECTOR O f M E d IA

D1 Training, a leading fitness concept that utilizes the five core tenets of athletic-based training to help people of all ages, from youth athletes to fitness-minded adults, announces the appointment of Dom Bonvissuto as Director of Media & Content.

Bonvissuto brings more than two decades of experience in sports media and marketing to D1. Since starting his journalism career in 2001 at The (Nashville) City Paper, where he profiled D1 founder Will Bartholomew in 2003, Bonvissuto has spent time writing and editing content at:

• Sports Illustrated (NFL Editor, SI.com, 2006-11)

• National Football League (Senior Editor, NFL.com, 2011-13)

• The MMQB (Editor, 2014-18)

• NBC Sports (Editor, Football Morning In America, 2018-22)

• Fox (Senior Editor, OutKick, 2022-24)

Most notably, Bonvissuto spent 13+ years editing NFL writer Peter King’s signature column, Monday Morning QB (and later Football Morning In America). When King retired in 2024 after a 40-year career as the nation’s premier NFL journalist, King called Bonvissuto “the best editor I’ve ever had.” Bonvissuto led on-site coverage at several Super Bowls and NFL drafts and combines and established himself as a trusted resource and confidant for writers and reporters across the industry.

In addition to his work in online sports media, Bonvissuto also brings to D1 his experiences in sports lifestyle and marketing. In 2017, Bonvissuto joined BreakingT, a moment-driven sports apparel company. He was named Director of Marketing in 2018, the brand’s fourth full-time employee, and helped lead 30x revenue growth in four years and established a national identity for the brand.

As Director of Media, Bonvissuto will be responsible for overseeing and implementing D1’s national content

strategy and helping establish the brand’s voice and tone. Bonvissuto also will lead a national email newsletter for D1 and work with the company’s 115+ franchise locations and 30,000+ member athletes.

“I sought out D1 Training because of past connections and immediately saw huge possibilities,” Bonvissuto said. “D1 sits at the intersection of sports, fitness and lifestyle, and I can’t wait to help bridge those three areas and maximize opportunities through smart, meaningful content.”

D1 Training has over 115 facilities open nationwide, with more than 250 in development.

The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 - where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs provides an unmatched opportunity. With vast whitespace across the country, eager

Leading Fitness Franchise Bolsters Team with National Sports Media & Marketing Veteran

aBout d1 training:

Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training began franchising in 2017. The brand has grown to more than 100 locations currently open, with well over 100 additional locations in various stages of development. The brand was recently ranked in Entrepreneur Magazine’s Franchise 500, was named a Top 30 Gym in America by Men’s Health Magazine and made an appearance on The Inc. 5000 which ranks the fastest growing private companies in the nation. D1 Training has been endorsed by the NFL Players Association as an approved training facility and is a preferred partner of the National Academy of Sports Medicine. D1 Training is actively seeking qualified, communityminded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/.

and passionate franchisees are flocking to the franchise opportunity and growth potential.

“We are thrilled to add someone of Dom’s caliber and character to our team,” D1 Training founder and CEO Will Bartholomew said. “His experience in sports media and marketing will be a valuable asset as D1 continues to grow nationally. Between Dom’s past and D1’s

future, the possibilities are limitless.”

All D1 Training locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers oneon-one training with world-class coaches.

with lea nn l ambert of woodhouse s pa

when did you buy your franchise?

My first Woodhouse Spa location in the SouthPark area of Charlotte, NC opened in January 2024 and I am already looking to expand by opening a second location.

how did you find out about the franchise and why did you choose that franchise?

I first found out about Woodhouse Spa when visiting as a guest at a different location. As soon as I experienced the luxury spa experience myself, I knew I wanted to bring that same experience, plus some, to my home community in Charlotte. Before being a guest at Woodhouse, I personally struggled to find a spa with resort like amenities in my community that provided everything I wanted like ease with parking and multiple treatments under one roof. After experiencing Woodhouse firsthand, I immediately began researching to see how I could bring a location to my own community.

what was your working background?

Before starting my career in franchising, I held positions in Financial Advising, Human Resources, and Real Estate. Throughout my career, I’ve gained valuable insights and skills that have shaped my journey to entrepreneurship. Each role I held not only deepened my expertise but also fueled my passion for creating meaningful impact. I’ve always aspired to own a business that resonates personally and aligns with my values. Today, I take pride in building opportunities, fostering job creation, and delivering exceptional services that make a positive difference in my community.

what was the turning point that made you realize you wanted to change your career path?

I love to see people grow in their passion for what they do. I always have. Providing jobs and a career path for someone while we grow as a team is the most attractive feature to being an entrepreneur. Building your brand and implementing your style, purpose and passion into each day is worth the journey.

what was the process like once you signed the franchise agreement? as far as training, site selection, fit-out, etc.

As a franchise owner of Woodhouse Spa, the corporate team excels in providing thorough guidance across all facets of business operations. They equip every owner with a comprehensive system that encompasses all necessary elements for spa management, setting the stage for potential expansion. This includes establishing a transparent budget and implementing a solid operational model right from the start.

The site selection process was so helpful, as this was my first build out in a space like this. The training team for the providers truly helped my staff see the Woodhouse Way and set us up for success!

what was your experience opening a franchise in a male-dominated sector?

While the industry is competitive, male or female dominated, I see it as an opportunity to showcase my work ethic and excel with my demonstrated passion for helping others.

since opening your franchise, how have you helped to empower other female entrepreneurs?

I’m a part of multiple groups including Women in Business with Charlotte Area of Commerce, BraveWorks of Charlotte, Women Trusting Women and Ladies Lifestyle Network where I’m able to connect, network, and help mentor women who are interested in starting their own entrepreneurial journey. I’m proud to see more women becoming prominent members of the franchise community and I’m honored to be provided the opportunity to share wisdom, and advice, or just listen to what the up-and-coming women in the industry are experiencing.

if someone was interested in joining your franchise system, what would you say to them?

Do your homework and be patient! You must know the market, the industry, current demand and future projections of your business. Get to know people in the community to ensure you have support. Once the homework is complete, the business plan is in place and your passion is there, run with your hard work and determination.

R E d E fIn In G fITn ESS In 2025 – H OW

Inn OVATIO n & In CLUSIVITY ARE S HAPIn

G THE fUTURE O f

fITn ESS

Extraordinary Brands, a leading franchisor in the fitness and wellness sector, is proud to celebrate a year of exceptional growth, strategic acquisitions, and meaningful community impact. The company’s 2024 highlights reflect its commitment to expanding its footprint, empowering franchisees across brands, and delivering innovative wellness solutions to communities nationwide.

With the fitness industry projected to reach $96.6 billion by the end of 2024, it’s clear that the sector is booming, growing at a rapid pace of 8.7% annually. As the President of Extraordinary Brands, RJ Krone has a front-row seat to these exciting

developments and is leading a company that has expanded from one to four distinct fitness brands within 2024 alone. Here, RJ reflects on Extraordinary Brands’ highlights from 2024 and shares his predictions for how technology, inclusivity, and innovation will shape the fitness industry in 2025.

key milestones of 2024

This past year, we took bold steps to position Extraordinary Brands as a leader in the boutique fitness space. In 2024 alone, Extraordinary Brands expanded its portfolio threefold with three major acquisitions: Eat the Frog Fitness in April, Row House in May, and Neighborhood Barre in August. These additions emphasize our dedication to offering a diverse range of fitness experiences tailored to different needs, lifestyles, and preferences.

Alongside growing and diversifying our portfolio, Extraordinary Brands made significant investments to elevate our franchise network. We provided targeted financial and operational support, restructured leadership teams, upgraded technology systems, and enhanced marketing strategies, ensuring each brand was positioned for sustainable growth and success.

Community engagement was at the heart of Extraordinary Brands’ efforts throughout 2024. Collectively, the portfolio raised over $10,000 for the American Cancer Society during Breast Cancer Awareness Month, while spearheading initiatives like charity rides, special fitness challenges, and local outreach events. These efforts highlight our dedication to strengthening the communities we serve and fostering meaningful connections between members and their studios.

Franchise Fitness industry Predictions

The boutique fitness concepts in our portfolio, like Row House and pūrvelo cycle, cater to a wider demographic, keeping people with all kinds of physical limitations or mobility issues in mind. Not everyone has the mobility or ability to enter certain stretches or positions for higher intensity workouts, like HIIT or Pilatestype concepts. We choose to acquire a diverse range of brands committed to inclusivity in ways that many fitness brands do not touch on. This choice to cater to a wider demographic in the fitness space (beyond D1 athletes and Pilates fanatics) will become more commonplace in the coming years, and we’re excited to already be at the forefront.

The fitness concepts that do the best, in my experience, are the ones that are set up to foster positive communities and networks of individuals with a common goal, where judgement is left at the door. It’s not only about offering the most expensive, cuttingedge workout equipment and training programs; as a franchisor, you must also provide a space where every fitness level can meet in the middle to improve their wellness. It has to be “more than” just Pilates, or weight lifting, or resistance training. It has to be comprehensive, collaborative, and community-focused.

looking ahead to 2025

As the fitness and wellness industry evolves, there is a growing emphasis on delivering accessible, comprehensive

solutions that support recovery, overall well-being, and a sense of community. Going into 2025, Extraordinary Brands is embracing these priorities by exploring offerings like assisted stretching programs, low-impact exercise options, and other recovery-focused services, all while continuing to strengthen the brands and franchisees in its portfolio. This balanced approach will allow our brands to meet evolving member needs while continuing to empower our franchise network for sustainable growth.

Community-building will remain key to our strategy in 2025, with initiatives across brands designed to foster meaningful connections among members. The evolving emphasis on inclusivity and accessibility will guide program development across Extraordinary Brands’ portfolio, ensuring people of all ages, fitness levels, and abilities feel empowered to embark on their own fitness journeys.

Equally important to our 2025 vision is leveraging technology and AI to enhance both the member experience and franchise operations across brands. Wearable technology, virtual coaching, and AI-driven workout plans are no longer optional – they’re essential tools for creating smarter, more personalized fitness experiences. Extraordinary Brands plans to integrate these innovations into its offerings, making it easier for members to stay on track and engaged with tailored programs that adapt to their goals and progress.

On the franchise side, technology will play a vital role in streamlining operations, from automated class scheduling to smart equipment that optimizes efficiency. By prioritizing these advancements in technology in the coming year, we’re positioning our brands to stay ahead of industry trends while continuing to empower franchisees to deliver exceptional service. This tech-forward approach reflects our commitment to innovation and our vision for a more connected, inclusive future in fitness. v

MY

SALO n S UITE HIGHLIGHTS H OPE, S URPASSIn G $123,000 fOR S T. J U d E

C HILd RE n’S R ESEARCH H OSPITAL®

Suite Relief Fund™ raises over $775,000 for St. Jude Children’s Research Hospital in the last six years

MY SALON Suite, a salon suite franchise focused on providing beauty, health, and wellness professionals a personal space to build their business, announced it has surpassed its goal to raise more than $123,000 this year for St. Jude Children’s Research Hospital through the brand’s Suite Relief Fund™, an annual fundraiser held in September in honor of Childhood Cancer Awareness Month. This marks the sixth year of the fundraiser, and the fourth consecutive year the brand has raised more than $120,000.

Since launching the Suite Relief Fund™ in 2018, MY SALON Suite has built a lasting partnership with St. Jude Children’s Research Hospital. To date, the Suite Relief Fund has contributed over $775,000 to support St. Jude’s mission. These ongoing financial donations help provide life-saving treatment, travel, housing, and meals to more than 400,000 children with cancer worldwide each year at no cost to their families.

“For the sixth year in a row, the MY SALON Suite community has come together to make a tremendous impact, raising over $123,047 for St. Jude,” said Susan Boresow, president of MY SALON Suite. “The dedication of our Members and their clients is a testament to the collective power of our community. Stories like those from our West Melbourne location for example, where Members set ambitious goals and worked tirelessly to exceed

them, inspire us all. With this unwavering dedication, we are honored to support St. Jude’s life-saving mission.”

MY SALON Suite surpassed its fundraising goal through generous donations from clients, Members, franchise partners, vendors and the Suite Management Franchising team. The top 10 fundraising locations include:

• New York - Port Jefferson; Scott & Lisa Neglia

• New York - Smithtown; Scott & Lisa Neglia

• Melbourne - West Melbourne; Mike & Tonya Hilliard

• Tampa - Largo; Becky Sajeski

• Wilmington - New Centre Commons; Jack & Linda Bunyan

• Cincinnati - West Chester; Mark and Darlene Bugajski

aBout my salon suite®:

MY SALON Suite is a nationwide network of turnkey beauty salon suite studios designed to empower independent salon professionals to provide beauty services to their own respective clients. The co-working style space represents the latest concept in the beauty services industry, bringing together a community of independent beauty professionals in one luxurious location. Founded in 2010, MY SALON Suite has since expanded to more than 350 locations across the U.S. and Canada, providing entrepreneurship opportunities to over 10,000 Members.

With industry-leading knowledge, operational processes, and support services, MY SALON Suite provides Members with the tools and resources they need to build, open, and manage upscale private salon suites. This supportive environment allows established beauty service professionals to invest in themselves and their professional success by running their own salon business.

For more information about MY SALON Suite, please visit: www.mysalonsuite.com/.

• Las Vegas - Whitney Ranch; Amanda and Mike Skorzov

• New York - East Meadow, Long Island; Brian and Rebecca Muellers

• Las Vegas - Durango; Amanda and Mike Skorzov

• Las Vegas - South; Amanda and Mike Skorzov

Prior to the St. Jude fundraiser, MY SALON Suite had already distributed over $20,000 through the Suite Relief Fund, including student scholarships and disaster relief for Members and franchisees impacted by hurricanes.

Visit https://www.mysalonsuite.com or contact Mark Jameson at mark.jameson@propelledbrands.com or 214-346-5679.

A dAUGHTER ’S J OUR nEY fROM C HAOS TO COMPASSIO n:

FR o M Child o F h oAR de R s

To h el Pi NG se N io R s

d ow Nsize

Heather Baker, owner of Caring Transitions South Bay/PV, draws on her experience as a child of hoarders to help seniors and families navigate transitions with empathy and expertise.

Growing up in a home engulfed by clutter was both a challenge and an unlikely teacher. My parents, highly intelligent and accomplished — a maxillofacial surgeon and a registered nurse — were hoarders.

Our home was filled to the brim with papers, dental casts and an array of items they could not part with. It was a stark contrast to the sanctuary I created in my bedroom, the one space I controlled and kept neat amidst the chaos.

Hoarding wasn’t a choice for my parents; it was an emotional response to past traumas and challenges with executive functioning. Understanding this as an adult has allowed me to approach similar situations with compassion rather than judgment. It has also inspired my journey to help

others navigate the overwhelming task of downsizing through my business, Caring Transitions South Bay/PV.

turning Pain into Purpose

After college, the clutter in my parents’ home escalated. Helping them move into a smaller space later in life made me intimately aware of the emotional and logistical challenges involved in downsizing. Each item held meaning for them, whether tied to memories, fears of scarcity or a sense of responsibility. Without understanding these emotional attachments, decluttering can feel like an attack rather than a help.

This realization led my husband, Tim, and me to open a Caring Transitions franchise. We wanted to turn my childhood experiences into actionable solutions, helping others who face similar challenges with hoarding and downsizing. Our work isn’t just about clearing spaces; it’s about creating a pathway for people to reclaim their lives.

understanding hoarding through emotional lenses

Hoarding is often misunderstood as mere laziness or stubbornness. In reality,

it is deeply rooted in emotional and psychological struggles. Here are some common fears that fuel hoarding, many of which I witnessed firsthand:

• Fear of Being Unable to Replace Items: Stemming from past financial insecurity, this fear often causes people to hold on to items long past their usefulness.

• Fear of Losing Information: Papers, magazines and books pile up due to a fear of losing potentially valuable knowledge, even if the information is inaccessible amid the clutter.

• Fear of Making the Wrong Decision: Decisions around discarding items are paralyzing for some, leading to inaction and mounting piles.

• Fear of Losing Memories: Objects often become stand-ins for memories, especially for those grappling with earlystage dementia.

• Perfectionism and Fear of Not Doing It Right: Some hoarders wait for the “perfect” time to declutter, leading to further stagnation.

• Shame and Denial: A lack of resources can make people ashamed of their

belongings, while denial convinces them that their lifestyle is normal.

By understanding these emotional triggers, we can help our clients approach downsizing with empathy and actionable strategies.

Practical steps for supporting hoarders

Transforming a hoarder’s space requires time, patience and emotional support. Here are steps that have proven effective:

• Acknowledge Emotions First: Before tackling the clutter, address the underlying fears and emotions. Listening and showing empathy can create trust and ease the process.

• Break It Down: Focus on small, manageable tasks. Sorting one drawer or one pile at a time can make the overall challenge feel less daunting.

• Create a Safe Transition: For seniors moving to a new space, bring only essential and emotionally significant items initially. Gradual decluttering allows for easier adjustments.

• Involve the Client: When possible, involve the person in decisions about what to keep and what to let go. Empowerment fosters cooperation.

making a difference with caring transitions

At Caring Transitions, our goal is not just to declutter but to transform lives. We’ve helped clients reclaim their homes and rebuild their confidence by addressing their emotional hurdles. Whether through estate sales, auctions or gradual cleanouts, our methods prioritize respect and understanding.

For families, the journey can be emotional as well. It often requires the involvement of social workers, clergy or counselors to ease transitions, especially when moves are necessary for safety or care reasons.

At Caring Transitions South Bay/PV, we believe that every person deserves a chance to live in a space that reflects their best life. By blending compassion with practical solutions, we strive to make that a reality for each client we serve. v

S TRATEGIES fOR I MPROVIn G COMMU nICATIO n S In YOUR fRAn CHISE S YSTEM

If I were to tell you communication wasn't necessary, you wouldn't believe me. I believe franchises that communicate well internally perform well externally in the real world and succeed. And the opposite is true. Franchises with poor internal communication are likely to fail.

The defining characteristic of effective communication is that everyone, from corporate leaders to front-line employees, hears and understands the same essential messages. The result? Franchisees are more engaged, operations run smoother, and profitability improves across the board. Innovation accelerates because ideas are shared and refined. At the same time, misunderstandings and inefficiencies are minimized. This happens when communication flows seamlessly in both directions.

With those benefits in mind, let’s explore the top strategies to improve communication in your franchise system.

s trategy o ne: avoid information overload

When franchisees are bombarded with too much information they shut down and absorb less of it. Yet in many franchises, franchisees receive constant updates and directives from multiple departments simultaneously, leading to confusion and missed priorities. To combat this, designate a single person or department to organize and direct all communication.

s trategy t wo: establish a vibrant Franchise advisory council

If you have not yet started a Franchise Advisory Council (FAC), I would encourage you to do so now. Or if you have a FAC that is not meeting regularly or doing the job of keeping your entire franchise oriented, I encourage you to turn

that situation around - now. A FAC gives franchisees a voice and ensures their input informs major decisions. This council should function as a communication bridge that relays feedback from franchisees to the franchisor while conveying key directives from leadership to the broader franchise community. Engaged councils promote trust and create a culture of collaboration, making communication more effective system wide. For a free white paper go to https://www.evanhackel.com/franchiseadvisory-councils

s trategy t hree: host an annual convention

Don’t let this be an afterthought, because conventions can be one of the most impactful communication tools for your franchise system. Conventions offer a unique opportunity for the entire franchise family to align on goals, celebrate successes, share innovations, and do much more. A well-attended convention strengthens relationships,

fosters engagement, and provides clarity on strategic direction for the year ahead. Aim for at least 90% attendance to maximize impact.

s trategy Four: leverage regional networking groups

Regional networking groups empower franchisees to connect, collaborate, and learn from one another. They foster open dialogue about best practices, shared challenges, and regional trends. By facilitating peer-to-peer communication, franchisors not only strengthen the network but also ensure critical information moves effectively across the system.

s trategy Five: consider using a Franchise Business coach and integrate the impact across the organization

Great franchise coaches do more than just bring you the latest ideas on what other franchises are doing. They can also serve as communication links between franchisors and franchisees, provide ongoing support, relay critical updates, and offer tailored guidance to individual franchisees. A strong coaching program ensures franchisees feel heard, supported, and aligned with the broader goals of the system.

s trategy s ix: get advanced communication tools working for you

Technology that can enhance communication is everywhere today, including AI-augmented customer relationship management (CRM) tools and advanced Learning Management Systems (LMS) that offer franchisees the training they need and track them while they are using it. Remember that an up-to-date franchise consultant/coach can help you identify the best systems and get them working for you.

s trategy s even: have a clear and consistent Brand

Make sure your internal and external communications trumpet and reinforce your brand identity, from tone and visuals

Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership: The Ultimate Edition and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to The Learning Network. Reach Evan at ehackel@ingage.net, 781-820-7609 or visit www.evanhackel.com.

to core messaging. As one smart franchise expert once told me, “A franchise is a brand . . . nothing more, nothing less.”

s trategy e ight: create an “ingaged” culture

Have franchisees co-develop strategies, whether through feedback surveys or brainstorming sessions at conventions. When franchisees feel involved, they become invested in your system’s success, improving overall communication and collaboration.

s trategy n ine: gather and utilize Feedback

Surveys, site visits, and regular phone calls to franchisees might be the most basic mechanisms for soliciting feedback – but they can be remarkably effective. Use these channels to address concerns proactively,

identify opportunities for improvement, and make franchisees feel valued.

s trategy t en: invest in ongoing training and development

Strong communication begins with the skills and confidence of your franchisees. Offer training on soft skills like active listening, conflict resolution, and effective team communication. And be sure to tailor training to younger franchisees by using distributed training on mobile devices and other current training approaches.

And remember, improving communication in a franchise system is an ongoing process, not a “once and done” activity. Make it a top priority to create a culture of open feedback and watch your franchise thrive. v

A S THE nEE d fOR PET Ad OPTIO n S G ROWS,

H AVE H ELPE d O VER 17,000

dOGS And C ATS

Y EAR

Leading Pet Retailers Celebrate Accomplished Milestone, Continue to Promote and Enhance Pet Adoptions

Pet Supplies Plus and Wag N’ Wash announced a commitment to helping 15,000 dogs and cats get adopted in 2024.

The pet retail brands are excited to share that this goal has been surpassed, with 17,215 pets having found forever homes year-to-date. As the need for pet adoptions continues to grow, Pet Supplies Plus and Wag N’ Wash will stand firm in this commitment and look to help even more cats and dogs get adopted in 2025.

Whether they are surrendered by an owner or found as a stray, more than 6.3 million dogs and cats enter shelters each year. To

combat this, Pet Supplies Plus and Wag N’ Wash stores have worked hand-in-hand with local rescues and shelters to host monthly adoption events in stores across the U.S. In total, more than 1,500 adoption events have been held this year.

“We are incredibly proud that we’ve been able to help more than 17,000 dogs and cats find their forever family – it’s a huge milestone for our brand – but our work isn’t over,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash. “Pets are true members of our families and can make such a powerful impact on their owners’ lives. We hope to encourage even more people to consider adoption next year and welcome a dog or cat into their home.”

While the pet retail brands are aiming to help 20,000 pets get adopted in 2025, they will continue to build awareness on the significant need for and importance of adoptions, and the positive impact adoptions can have on both pets and their prospective families.

• 82 million U.S. households own a pet, with 58 million owning a dog and 40 million owning a cat.

• Many rescues and shelters have been facing a capacity crisis, as 900,000 more animals have stayed in shelters compared to early 2021.

• Almost five million pets were adopted from shelters in 2023, with the majority of those being cat adoptions.

• Only 57% of animal shelters in the U.S. are no-kill shelters, and each shelter must save at least 90% of the animals it takes in to reach this status.

• Largely due to an increase in pet adoptions, the number of euthanized dogs and cats has significantly declined within the last decade.

As part of their identity and mission, Pet Supplies Plus and Wag N’ Wash foster a culture of compassion for the well-being of all animals. With the combined store count growing at a rapid rate, the pet retail brands plan to make a significant impact on the lives of thousands of pets through this initiative.

Visit the Pet Supplies Plus and Wag N’ Wash websites to see the upcoming event calendar.

Pet Supplies Plus has everything you need for your furry, scaly and feathery friends and offers a wide selection of over 10,000 natural and made-in-the-USA products from 400 brands. Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Full-service grooming, self-serve pet wash stations and fresh bakery treats are also available instore at many locations. To help keep your pets happy and healthy, neighbors can also fill pet prescriptions online and receive home delivery for quality medications and specialty diets. Whether shopping

in-store or online, choosing local is easy.

Each Wag N’ Wash location offers both a self-serve pet wash station and full-service grooming salon. In the self-serve pet wash area, neighbors are met with a self-wash attendant who provides aprons, towels, dry brushes, wet scrub brushes, shampoo, conditioner, and cologne spray. In the fullservice grooming salon, neighbors work with our top-tier, professional groomers to provide full-service grooming, including nail trims, ear cleanings, and more. With services being a primary part of the business, each Wag N’ Wash also offers a variety of dog and cat products such as supplements, pet food, collars and leashes, toys, supplies and other unique goods. v

aBout Pet suPPlies Plus:

Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with the right products, including a wide selection of over 10,000 natural and made in the USA products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest pet retail franchise with more than 730 locations in 44 states and counting, Pet Supplies Plus makes shopping local simple.

For more information visit www.petsuppliesplus.com.

aBout wag n’ wash:

Wag N’ Wash Natural Pet Food & Grooming, a full-line dog grooming and self-wash specialty retail destination, has a mission to recognize, promote and foster the positive impact that companion pets and their humans have on each other. Wag N’ Wash provides full-service grooming, self-wash facilities, baked dog treats, natural food, supplements, and toys. Wag N’ Wash has ranked on Denver Business Journal’s Colorado-Based Franchisors List, Franchise Times’ Top 200+ List and Franchise Gator’s Top 100 Franchisees List. Today, there are 25 Wag N’ Wash locations open across the nation.

To learn more about Wag N’ Wash, please visit https://www.wagnwashfranchising. com/.

bAR bERITOS Ex PAnd S In TO ALAbAMA WITH 10-Un IT fRAn CHISE AGREEME nT

Alabama Entrepreneur to Expand Multi-Brand Portfolio with Fast-Casual Burrito Brand

Barberitos, the fast-casual burrito brand renowned for its fresh, health-conscious offerings and a proud member of the better-for-you dining platform WOWorks, is excited to announce the signing of a 10-unit franchise agreement that will introduce its vibrant culinary experience to multiple locations across Alabama.

This expansion follows the recent unveiling of Barberitos’ reimagined look and enhanced menu, aimed at elevating customer experience through quality ingredients and bold flavors.

Leading the charge for Barberitos’ growth in Alabama is serial entrepreneur and multi-unit franchisee Haresh Patel. At the helm of POS Properties LLC, Patel boasts a diverse portfolio of successful ventures, including 10 franchise locations of American Deli, several ZTEC gas stations, and other businesses he has cultivated over the past two decades. Patel’s enthusiasm for Barberitos’ offerings drives his latest investment into the fast-casual dining sector.

“After visiting Barberitos, we were immediately hooked—both by the exceptional food and the brand’s potential. Our research into the business model revealed a fantastic opportunity to introduce a fresh and healthy dining option to communities across Alabama,” said Patel. “The support from the WOWorks team has made this journey seamless, and we are excited about the future growth opportunities.”

The first two Barberitos locations are currently under construction in Wetumpka and Prattville, AL, with an anticipated opening by March. This rollout will mark the beginning of a broader expansion across the state, with plans for at least four additional stores in 2025. Additionally, Patel intends to incorporate another WOWorks brand, Frutta Bowls, into the travel centers of his gas stations, leveraging non-traditional locations like airports, grocery stores, and university dining halls—proven successful venues for WOWorks. Frutta Bowls is one of the fastest-growing superfood cafés, serving a variety of healthy options such as bowls and smoothies featuring acai, pitaya and kale.

“We are thrilled to partner with Haresh Patel and welcome him into the WOWorks family during this exciting time for Barberitos,” said Kelly Roddy, CEO of WOWorks. “This 10-unit agreement underscores our commitment to delivering healthy and flavorful options to local communities and highlights the momentum of one of our fastest-growing concepts in the fast-casual burrito category.”

WOWorks is actively seeking experienced franchisees to join its growing portfolio. With industry-leading unit-level economics and substantial growth potential, Barberitos presents a unique opportunity for seasoned entrepreneurs to thrive in the competitive fast-casual burrito market.

The brand features a modern and inviting interior, complemented by a streamlined menu that emphasizes fresh, nutritious dishes crafted in-house. Guests can enjoy a variety of customizable options, including burritos, bowls, and quesadillas, all made with the finest ingredients.

For more information about franchise opportunities with Barberitos or other WOWorks restaurant brands, please visit woworksusa.com/a-place-to-invest

fRAn CHISIn G And H OME S ERVICES In 2025: kEY TRE nd S And PRE d ICTIO n S

As we look toward 2025, the franchising and home services industries continue to thrive and adapt. This sector is becoming an increasingly attractive area of opportunity for both aspiring entrepreneurs and seasoned professionals, offering innovative pathways for growth and success.

At Authority Brands, we’ve observed numerous trends shaping the franchising and home services industries over the past year, which are set to continue evolving as we step into the new year. These shifts are not only redefining the ways businesses operate but also highlight new opportunities for both franchise owners and service providers.

Here’s an in-depth look at the key drivers currently influencing these sectors and the potential they hold for the future.

trade careers as a Path Forward

Trade careers in home services are increasingly being recognized as dependable and rewarding career options. Amid ongoing changes in the job market and workplace dynamics, many individuals – whether entering the workforce for the first time, transitioning from corporate roles, or rethinking their career paths – are gravitating toward industries that offer practical, hands-on work and sustainable growth opportunities.

What makes trade careers especially attractive is their essential role in daily life. Services like HVAC, plumbing, and electrical services are crucial, maintaining

a steady demand for skilled professionals. Additionally, many of these fields offer opportunities for career growth, allowing individuals to build stable, long-term careers while providing valuable expertise to their communities.

For franchise owners, the demand for essential services translates directly into opportunities for business expansion. Whether it’s HVAC systems that need repairs, plumbing emergencies, or electrical upgrades, these fields consistently generate high demand. With more professionals exploring alternatives to traditional 9-to-5 roles, the home services industry is attracting fresh talent and investments. This trend signals strong potential for long-term growth, not just for individuals seeking careers in trades but also for entrepreneurs looking to own and scale their own businesses.

ai and technology in home services

The integration of artificial intelligence (AI) and advanced technologies is revolutionizing the home services industry, especially within industries like lawn care, restoration, and junk removal. Franchises are increasingly equipping their owners with proprietary software, smart equipment, and AI-powered tools that can help optimize operations, improve efficiency, and elevate customer experiences.

For instance, in lawn care, smart equipment such as robotic mowers, automated irrigation systems, and soil sensors are rolling out to help reduce manual labor while improving precision. Additionally, AI-powered “ride along” tools are transforming field management

and training. Franchise owners may also benefit from AI-driven scheduling tools that optimize routes and save time, as well as advanced customer management software that fosters stronger relationships and more personalized interactions.

AI is also reshaping marketing strategies and appointment centers. With capabilities to analyze data and generate actionable insights, AI is helping brands refine their operations and strengthen their competitive positioning. Geotagged marketing campaigns, automated reporting systems, and customer feedback analysis are some of the solutions helping to empower franchise owners to modernize workflows, reduce human error, and meet evolving customer expectations

This tech-driven evolution highlights the immense potential for innovation and sustainability in the home services sector. Franchise owners who embrace these advancements may find themselves better equipped to stay ahead of the curve, address customer needs proactively and thrive in an increasingly digital age.

growth through acquisitions and consolidation

The franchising sector is seeing increased activity in acquisitions and consolidation. Investors and private equity firms are focusing on scalable trade brands, injecting capital and collaborating with experienced operators to drive growth.

For franchise owners contemplating their next steps, this trend offers a unique avenue to transition their businesses to new ownership while leaving a lasting legacy. Within the home services sector, these transactions frequently involve substantial investments, underscoring the strength and resilience of these businesses.

At Authority Brands, we support franchise

owners in navigating these transitions, connecting them with investors and facilitating opportunities for scaling or succession. We find this collaborative approach aids in fostering continued growth within the sector and predict this trend will continue in 2025.

what these trends mean for 2025 and Beyond

The trends emerging in 2025 point to significant growth and innovation within the franchising and home services sectors. Increased interest in trade careers, the integration of advanced technologies, and rising opportunities in acquisitions are just a few trends we believe can help drive meaningful advancements.

For those looking to enter franchising, now is an exciting time to do so. The collaborative nature of franchising, combined with established business models and established systems, can offer a solid business foundation. For existing franchise owners, the ability to expand, embrace new technologies, and explore partnerships is greater than ever.

At Authority Brands, we are committed to helping franchise owners and operators achieve their goals. With our diverse portfolio of home service brands and a forward-thinking approach, we are well-equipped to navigate the evolving franchising and home services landscape. Franchising is about more than running a business – it’s about building communities, empowering individuals, and delivering valuable services that make a difference.

As we look to the future, we are excited by the opportunities ahead. By embracing these trends and staying focused on innovation, we remain dedicated to helping franchise owners succeed in an everchanging world.

Jordan Wilson is Senior Vice President, Franchise Development at Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, which includes, America’s Swimming Pool Company, Benjamin Franklin Plumbing, DoodyCalls, The Junkluggers, Lawn Squad, Mosquito Squad, One Hour Heating & Air Conditioning, and Woofie’s.

H OW T WO V ETERAn S fOU nd

S ECO nd C AREERS In WELLnESS fRAn CHISE O WnERSHIP

By Lt. Colonel

Gary Bodony, Multi-Unit Franchisee of Heights Wellness Retreat (formerly Massage Heights), and Terry Michaud, Air Force Veteran and Franchisee of Blo Blow Dry Bar.

lt. colonel gary Bodony, multi- unit Franchisee of heights wellness retreat (formerly massage heights):

When people think of veterans going into business, wellness isn’t always the first industry that comes to mind. However, my career is a testament that the crucial skills learned through serving in the military can set you up for success in other unexpected fields.

After earning my business degree from Texas Tech University, I joined the Kansas Air National Guard’s 190th Air Refueling Wing, where I served as a Command Pilot of the KC-135 Stratotanker. After 21 years of service, I retired as a Lieutenant

Colonel. My time in the military not only developed my leadership and operational skills, but also instilled a strong sense of discipline and teamwork – qualities that have proven to be invaluable as I became a franchisee in the wellness industry.

From a young age, I knew that I was destined for entrepreneurship. During my time in the Air Force, I started my first business while flying global missions. I’ve always said that the military would give me the leadership skills to succeed in business. Franchising, with its built-in support system, became the natural next step, especially during my deployments.

I began franchising in 2009 with a tanning salon, and in 2019, I purchased my first Massage Heights Retreat. As a marathoner and a longtime client, I personally experienced the benefits of massage therapy for lifelong wellness. This firsthand

“ Today, I own four Massage Heights Retreats and three tanning salons, with my business experiencing consistent growth year after year. The support and training provided by the franchise model have been crucial to my success.”

experience, combined with my desire to invest in a business with strong growth potential, made owning a Massage Heights franchise a perfect opportunity. The business model provided a stable, profitable foundation, and I was quickly able to reach our loyal customer base.

Today, I own four Massage Heights Retreats and three tanning salons, with my business experiencing consistent growth year after year. The support and training

provided by the franchise model have been crucial to my success. I also credit the military’s emphasis on self-confidence, attention to detail, and perseverance for helping me overcome the challenges I’ve faced as a business owner.

For fellow veterans considering franchising, my advice is simple: It’s an excellent foundation for starting your own business. Similar to the military, a franchise operates with a clear system and well-defined processes. If you’re skilled at following procedures, executing orders, and working within a structured environment, you’ll thrive in the franchising world.

terry michaud, air Force veteran and Franchisee of Blo Blow dry Bar:

After two decades of dedicated service, my transition from military nurse anesthetist to franchise owner might seem unconventional, but for me, it was a natural progression of my lifelong mission to serve.

My military career began in January 1999, a journey that would span 20 years and take me across multiple bases and critical healthcare roles. The most transformative chapter was my time in the Uniformed Services University of the Health Sciences Nurse Anesthesia program, where I spent the last 12 years of my service as a Certified Registered

Nurse Anesthetist (CRNA). The discipline, precision, and commitment I learned in the military became the foundation of my entrepreneurial spirit.

Retirement in March 2019 wasn’t an endpoint, but rather a new beginning. I knew I wanted to continue serving—just in a different capacity. A franchising 101 class on base introduced me to a world of opportunities, and that’s when I discovered Blo Blow Dry Bar. The concept immediately resonated with me: a place where I could empower women, create careers in the beauty industry, and build a community-focused business.

Colorado Springs became my home base, not just for its breathtaking landscapes, but because it offered the perfect environment for my new venture. With three children spread across different states and my mother and sister in another, staying in Colorado just made sense. In October 2020—right in the midst of a global pandemic—I opened my Blo Blow Dry Bar location.

My nursing background proved invaluable during those uncertain times. I implemented protocols to keep my staff and customers safe, even installing special lights to minimize health risks. My team hasn’t been sick once since we opened—a

“ My nursing background proved invaluable during those uncertain times. I implemented protocols to keep my staff and customers safe, even installing special lights to minimize health risks. My team hasn’t been sick once since we opened—a testament to the approach I learned during my military service.”

testament to the approach I learned during my military service.

But this journey is about more than business. It’s about continuing to serve, just like I did in the military. Every day, I work to create a supportive, family-oriented environment where my team can grow and thrive. From serving as a nurse anesthetist to now serving the women of my community through a vibrant, empowering business—my mission remains the same.

As a bonus, this entrepreneurial path has allowed me to be present for life’s most precious moments. My first granddaughter was born in November 2020, and my second in February 2024—a beautiful reminder that new beginnings can come at any stage of life. v

AT W OR k® S ET TO bRIn

G T WO nEW

LOCATIO n S TO G REATER AUSTI n AREA

Nation’s Leading Staffing Franchise to Empower Job Seekers, Support Growing Businesses with Services through Two New Territories

AtWork®, one of the nation’s largest and fastest-growing staffing franchises, has awarded two new territories to Steve and Tracy Koehler in the Greater Austin Area. The first storefront is slated to open in Cedar Park, Texas early next year.

Steve is a military Veteran, and along with his wife Tracy, comes from a background in governmental work. The couple has resided in the Austin area for nearly two decades and have two children together.

“AtWork aligns with our goal of running a locally owned and community-focused business,” said Steve. “We’ve seen Austin’s job market and population explode in recent years, and the infrastructure is still catching up. Our goal is to do our part in connecting qualified job seekers with growing businesses in order to support the health of our local economy.”

Tracy is an accountant and will support Steve as he runs the daily operations of the forthcoming AtWork locations. “Steve and I share a depth of business experience that will translate well into the stewardship of

these locations,” she said. “At our core, we are committed to combining our strengths to help others find their place in the workforce to ultimately make their lives better.”

For more than three decades, AtWork’s mission has been to connect people with jobs and jobs with people. With nearly 100 locations nationwide, AtWork puts an estimated 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies.

“We are proud to grow our presence in Texas,” said Jason Leverant, President and COO of AtWork. “AtWork will serve as a key resource to help employees thrive, businesses prosper and communities flourish. Steve and Tracy are the perfect partners to champion our mission and be servant leaders in their local community.”

ClearlyRated named AtWork the Best of Staffing Client and Talent for five years in a row, and Staffing Industry Analysis ranks the company among its largest, fastest growing and best staffing firms to work for in the United States. The company’s

revenue growth and national expansion has also led to national recognition as a premier franchising opportunity by Inc. Magazine, Franchise Times, Franchise Business Review, Entrepreneur Magazine, Forbes and Franchise Gator.

For entrepreneurs looking to capitalize on their investment and impact their community, AtWork enables owners to maximize their profit potential without sacrificing industry-leading service, support and tools.

For more information on franchising with AtWork, visit atwork.com/franchise.

The public and policymakers need to understand

franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

b a x

Our Franchise @OurFranchise @OurFranchise

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org

Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

W HY ‘ bORIn G bUSIn ESSES’ ARE bOOMI n G:

H

OW fRAn CHISI

n G IS H AVIn G A M OME nT

When people hear the word “franchise,” their minds often go straight to fast food. It’s the stereotype most people associate with franchising, but the reality is far more diverse and far more exciting.

From power washing to carpet cleaning, ‘boring businesses’ are quietly booming, and they’re reshaping the franchising landscape as we know it. The concept of boring businesses may not sound flashy, but that’s exactly why they’re thriving. These businesses solve real-world problems, provide essential services that people will always need, and offer predictable, sustainable revenue streams. For aspiring business owners looking for a proven path to success, boring is beautiful.

In January 2023, I acquired Rolling Suds, a 30+ year-old power washing company, because I recognized the massive potential in an industry most people don’t think about every day. In less than two years, we’ve grown from one location to over 230, and the momentum shows no signs of slowing down. Rolling Suds is proof of what happens when you combine a strong business model, essential services, and a commitment to franchising responsibly.

why Boring Businesses are

thriving

The beauty of boring businesses lies in their simplicity and reliability. Think about it: no matter the state of the economy, people need clean homes, repaired drywall, or pest control. Boring businesses focus on solving consistent, real-world problems, which creates a steady demand for their services. Whether it’s residential homeowners looking for a power wash before putting

their house on the market or commercial property managers maintaining their facilities, the market for these services is vast and evergreen.

Another reason boring businesses are booming is that they’re often overlooked. Most entrepreneurs and investors chase the next big thing like tech startups, consumer products, or flashy industries that get media attention. But in the background, “boring” industries are quietly building multi-billion-dollar markets. The less competition there is, the more opportunity exists for those willing to look in the right places.

Franchising is having its moment

Franchising, as a business model, is also experiencing a renaissance. More and more people recognize franchising as a lucrative path to business ownership. Unlike starting a business from scratch, franchising offers a proven system with built-in support, branding, and operational strategies. For people who want to own a business but don’t want to reinvent the wheel, franchising provides a clear roadmap to success.

Historically, franchising has been synonymous with food, but the

opportunities extend far beyond burgers and pizza. Today, service-based franchises like Rolling Suds are leading the charge because they tap into essential needs, offer lower overhead costs, and provide scalable business models. These franchises appeal to a new wave of entrepreneurs— Millennials and Gen Z—who want meaningful, recession-resistant businesses that offer both financial freedom and worklife balance.

The numbers speak for themselves. Service-based franchises are growing at a faster rate than many traditional industries, and investors are taking notice. At Rolling Suds, for example, our growth from one location to over 230 in under two years has been fueled by franchisees who see the value in owning a simple, scalable business with strong support and a proven model.

Quality over Quantity

While the franchising industry is booming, not all franchises are created equal. Historically, many brands focused solely on rapid growth, prioritizing quantity over quality. The result? Overstretched systems, underprepared franchisees, and ultimately, failure. This approach hurts the brand, the franchisees, and the entire franchising industry.

At Rolling Suds, we take a different approach. I believe in franchising the right way, so embracing a model where we prioritize the success of our franchisees over sheer numbers. For us, it’s not about how many franchisees we can sign up, but how many we can set up for long-term success. That starts with robust training, operational support, and systems that franchisees can follow to hit the ground running. It also means being selective about who we bring into the brand. We’re not just looking for anyone with a checkbook, we’re looking for people who align with our values, are passionate about the business, and are willing to put in the work while following our proven systems.

Focusing on franchising the right way is about building a strong foundation. When franchisees succeed, the entire system thrives. This mindset not only benefits individual business owners but also raises the bar for the franchising industry as a whole. It shows that sustainable growth and franchisee support can (and should) go hand in hand.

the Future of Franchising: opportunity and innovation

aBout aaron har Per , ceo oF rolling suds:

Franchising is having a moment right now because it offers something invaluable: opportunity. For people who want to own a business but feel overwhelmed by the unknowns, franchising provides structure and proven success. For those who are tired of the traditional 9-to-5 grind, it offers freedom and ownership, and for investors looking to capitalize on recession-resistant industries, boring businesses are proving to be some of the smartest bets on the market.

Looking ahead, the future of franchising will continue to be shaped by innovation and responsible practices. Brands that prioritize franchisee support, transparency, and quality systems will lead the way. The days of prioritizing rapid growth at the expense of franchisee success are fading, replaced by a new standard—one where franchisors and franchisees succeed together.

At Rolling Suds, we’re proud to be at the forefront of this shift. We’ve built a business that combines the simplicity of an

Aaron Harper’s journey from the competitive world of film and television led him to franchising, driven by a passion for empowering others and simplifying the path to business ownership. After a successful period with Patch Boys, where he opened over 400 territories in only a few years, Aaron decided to build something similar on his own, venturing out to transform Rolling Suds, a successful family-owned power washing business, into a franchise. His approach emphasizes transparent communication and tailored solutions. He focuses on an adaptive, solution-driven methodology, particularly in areas like technology, scaling, and marketing support, ensuring that Rolling Suds continues to remain agile and responsive to the evolving needs of its franchisees. By focusing on individual growth and rejecting applicants misaligned with their values, Aaron has rapidly expanded Rolling Suds, selling over 230 units in just under two years.

essential service with the sophistication of a scalable franchise system. And while power washing may not seem glamorous, the results speak for themselves. Our franchisees are building successful businesses, achieving financial freedom, and creating opportunities for their families and communities.

Final thoughts: the Power of Boring

The next time you hear the phrase ‘boring business,’ take a closer look. Behind

Aaron’s trajectory suggests he is well on his way to reshaping the landscape of business ownership, leaving a lasting mark in the franchise industry. Aaron has been profiled in top-tier media outlets such as Entrepreneur, Forbes, Authority Magazine, Franchise Dictionary Magazine, 1851 Franchise, Franchise Wire, and many more. Aaron is also a thought leader and influencer in smart franchising, sharing his journey in real-time through educational videos on his social media channels, keynote speaking engagements, and lending his knowledge to prominent podcasts on a regular basis. you can learn more about aaron and Rolling suds here:

https://www.instagram.com/aarontharper https://x.com/AaronHarperCEO https://www.facebook.com/atharper/ https://www.tiktok.com/@theaaronharper https://www.youtube.com/@theaaronharper https://www.linkedin.com/in/aaronharper-998140125/ https://rollingsudsfranchise.com/in-themedia/

the scenes, these industries are driving massive growth, creating wealth, and solving real problems. Franchising is the vehicle that’s making it possible, offering aspiring entrepreneurs a chance to own a business with proven systems and strong support.

Boring businesses are changing lives. And as the franchising industry evolves, it’s clear that responsible, quality-driven brands will lead the way. For those willing to see the opportunity, the future is bright, and maybe just a little boring. v

S PEEdEE O IL C HAn GE & AUTO S ERVICE dO n ATES

$50,000 TO E MPOWER nATIO n AL bREAST C An CER

fOU ndATIO n’S M ISSIO n

SpeeDee Franchisees Nationwide Unite to Donate Portion of All Oil Changes from October to Breast Cancer Education, Support, and Early Detection

SpeeDee Oil Change & Auto Service, flagship brand of FullSpeed Automotive®, recently announced a $50,000 donation to the National Breast Cancer Foundation. Throughout October, in honor of National Breast Cancer Awareness Month, SpeeDee Oil Change & Auto Service put aside a portion of every oil change to support breast cancer initiatives.

The effort was started by Linna Alcoser, owner of SpeeDee Oil Change & Auto Service in Metairie, LA. Following her battle with stage three breast cancer, she was inspired to lead fundraising efforts within her community, channeling her experience into supporting breast cancer organizations and making a meaningful impact. This year, recognizing the importance of this cause, franchisees nationwide came together to fundraise and support the National Breast Cancer Foundation’s mission of providing help and inspiring hope to those affected by breast

cancer through early detection, education, and support.

According to the American Cancer Society:

• This year, about 313,510 new cases of invasive breast cancer will be diagnosed.

• About 42,780 people will die from breast cancer each year.

• Breast cancer is the most common cancer in women in the United States after skin cancers and will account for about 30% of all new female cancers each year.

“Supporting our communities is at the heart of what we do, and we’re grateful for the chance to contribute to the fight against breast cancer by advancing resources and education for early detection and prevention,” said Scott Accardo, Vice President of Operations at SpeeDee Oil Change & Auto Service. “This donation reflects the collective commitment of our team and customers to make a meaningful impact for individuals and families impacted by this disease.”

A check presentation ceremony was held on Tuesday, December 10, at SpeeDee Oil Change & Auto Service, located at 14014 Montfort Dr., Dallas, TX 75240. SpeeDee Oil Change & Auto Service welcomed representatives from the National Breast Cancer Foundation to its Dallas location, where the team presented the $50,000 check. The event highlighted the brand’s continued dedication to raising awareness and funding for breast cancer research and support.

“We are incredibly appreciative for the generous donation from SpeeDee Oil

aBout Full sPeed automotive®:

FullSpeed Automotive is among the nation’s largest franchisors and operators of automotive aftermarket repair facilities and home to flagship brands Grease Monkey, SpeeDee Oil Change & Auto Service, and Kwik Kar. FullSpeed brands offer oil changes, tire sales and rotations, brake services, car washes, and other ancillary services through multiple brand formats that target several desirable segments of the service market. The company’s strategic geographic footprint of 900-plus franchised and company-owned locations provides density in high growth markets. In 2024, Grease Monkey was included in Entrepreneur’s prestigious Franchise 500 ranking; SpeeDee was Entrepreneur Verified. FullSpeed is headquartered in Greenwood Village, CO. For more information, go to www.fullspeedautomotive.com.

Change & Auto Service,” said Michelle Romanczukiewicz, Strategic Partnerships Coordinator at the National Breast Cancer Foundation. “This contribution empowers us to continue making a lasting impact, providing vital resources to those in need. Their support is crucial in helping us carry out our mission and create positive change nationwide.”

aBout sPee dee o il change & auto service®:

Founded in 1980, SpeeDee Oil Change & Auto Service is a franchise-based full-service automotive care company headquartered in Greenwood Village, CO. SpeeDee is a subsidiary of FullSpeed Automotive. There are more than 170 SpeeDee auto centers located throughout the United States and Mexico. In 2023, SpeeDee Oil Change & Auto Service was included in Entrepreneur’s prestigious Franchise 500 ranking for the fifth consecutive year. Alongside franchise accolades, SpeeDee Oil Change & Auto Service has been recognized by Entrepreneur Magazine as a Top Franchise for Veterans for the sixth year in a row, ranking #12. SpeeDee is also proud to have received the VetFran 5‐Star rating, demonstrating its extraordinary commitment to “provide access and opportunities in franchising to our Nation’s Veterans and their Spouses.”

For more information, visit www.speedeeoilfranchise.com.

For additional ways to support the National Breast Cancer Foundation, visit https://www.nationalbreastcancer. org/breast-cancer-support/. For more information on SpeeDee Oil Change & Auto Service, visit https://www.speedeeoil.com/ or https://fullspeedautomotive.com/.

fROM S ERVICE TO SMOOTHIES

I’m an Air Force veteran who transitioned into working for the federal government, serving our country for 17 years. During that time, entrepreneurship was always a dream of mine. I was proud of the work I did in the movement, but also had passions and wanted to apply what I had learned over the years into my own venture.

In the military, you learn to lead, follow a mission, and respect the importance of structure and process. That’s why franchising felt like a natural fit. As veterans, we understand how to follow a plan, respect the rules, and execute with precision. When I found a business model I respected and aligned with my values and faith, I knew it was the right mission for me. Throughout my years serving the country, I developed a passion for healthy eating and am continually expanding my knowledge. That’s what drew me to Pure Green—I saw a need for truly healthy brands, and I wanted to be part of the solution.

From military service to Business leadership

Although my time in a United States Air Force uniform was limited, it was quite impactful. There are many key takeaways that still guide me today. Similarly, my service in the federal government has also shaped me. These roles taught me how to manage complex operations, navigate highpressure situations, and lead with a sense of purpose.

For veterans, franchising mirrors the structure and mission-oriented nature of the military. In both, you follow a proven system, respect protocols, and

adapt to achieve your goals. The same skills that allowed me to excel in federal service—strategic thinking, meticulous planning, and unwavering commitment— are the foundation of my entrepreneurial journey. And, for the first time, with Pure Green of Lake Nona, this will be my own independent venture.

why Pure green?

When I discovered Pure Green through Vetrepreneur, values aligned immediately. The brand’s commitment to health and wellness through all-natural, nutrientdense products resonated with my personal beliefs. As someone who has always valued education and self-improvement, I’m passionate about helping people make informed choices about their health.

Pure Green’s mission isn’t just about selling smoothies or acai bowls- it’s about empowering communities to live healthier lives. My store will be situated in Lake Nona, an area already rich with fitness studios and health-conscious businesses. I envision it as a hub for health enthusiasts to gather, connect, and grow—a space that extends far beyond its four walls. We are excited for our opening in 2025!

the Power of community

One of the greatest lessons I’ve learned throughout my career is the importance of community. In the military, camaraderie and teamwork are essential. Similarly, in business, success depends on building strong relationships.

My vision for Pure Green in Lake Nona includes partnerships with local schools to promote healthy eating habits and sponsorships of school athletic programs. These initiatives reflect my belief that investing in the health and wellness of young people can create ripple effects that benefit the entire community.

Additionally, I will have the opportunity to serve my veteran community by providing for the 400,000 veterans in the region who visit the nearby Lake Nona, VA Hospital. Our veterans have made tremendous sacrifices for our country, and I am eager to offer them a welcoming space to unwind, refresh, and recharge. Through the Pure Green store, I aim to create an environment

that acknowledges their service while promoting their health and well-being.

Educating customers will also be a significant focus. Too often, healthy eating is perceived as a luxury rather than an investment. By fostering awareness and offering accessible, nutritious options, I hope to change that perspective and inspire others to prioritize their well-being.

lessons in leadership

Leadership has been at the core of every stage of my life. With a bachelor’s degree in project management and years of experience leading teams, I’ve honed a collaborative, mission-driven approach to leadership. Yet stepping into the world of entrepreneurship has already offered valuable lessons.

The most profound realization is the power of resilience. Launching a business requires overcoming obstacles and maintaining focus on the bigger picture. For veterans, this mindset is second nature. In the military, you don’t let setbacks define you—you adapt and persevere. The team at Pure Green has helped me step into

being a leader, I am excited to work hand in hand with them to find success.

I firmly believe that veterans are uniquely positioned to succeed as franchisees. Franchising provides a perfect blend of structure and independence, allowing you to leverage your military experience while building something of your own.

For my fellow veterans considering this path, know that the skills you honed in service—discipline, adaptability, and a sense of mission—are exactly what it takes to thrive in business. Franchising offers a way to channel those strengths into a new chapter of service, this time to your community.

looking ahead

As I count down to my grand opening, I’m filled with excitement for what lies ahead. Pure Green represents an opportunity to bring health and wellness to Lake Nona while continuing my legacy of service. Together with Pure Green, I’m ready to inspire healthier lifestyles and build a brighter future—one smoothie at a time.

https://www.puregreenfranchise.com/

bATTERIES PLUS S URPASSES G OAL , dO n ATES M ORE

T HAn 1 M ILLIO n bATTERIES TO T OYS fOR T OTS

Franchise Owners and Batteries Plus Customers Go Above and Beyond, Helping Power Toys this Holiday Season

Batteries Plus – the nation’s largest specialty battery retailer – is proud to announce more than one million batteries have been collected to be donated to this year’s U.S. Marine Corps Toys for Tots Campaign, surpassing the brand’s initial goal and a significant increase from prior donations.

The batteries serve as a crucial piece for the annual Toys for Tots Campaign, as no donated toy can be deemed “complete” and gifted to families in need without batteries to power them.

“Reaching more than one million batteries shows how much is possible when communities, franchisees, and customers all unite for a worthy cause like Toys for Tots,” said Scott Williams, CEO of Batteries Plus. “Knowing that we’re helping power the holiday joy for so many kids across the country is an incredibly humbling moment for everyone at Batteries Plus.”

Franchisees lead the charge

For several Batteries Plus franchisees, this campaign became personal, inspiring them to organize local events to maximize the

impact in their own communities.

• Knoxville, TN: Franchise Owner Todd Williams gathered a record-number of batteries for this year’s Toys for Tots Campaign.

• Bradenton, FL: Franchise Owner Rich Epps rallied his community to collect batteries to power donated toys.

• Las Cruces, NM: Franchise Owner and U.S. Marine Corps veteran Keith Placencio partnered with a local technology company to contribute thousands of batteries to power donated Walkie Talkies.

• Additional impactful donation events were held in Minneapolis, MN, Olympia, WA, Phoenix, AZ, and Gainesville, FL as franchisees and Batteries Plus customers alike embraced the spirit of giving.

“So often, toys come with the familiar disclaimer ‘batteries not included.’ But for families in need, that additional cost of batteries can be a burden,” said retired Marine Colonel Ted Silvester, Vice President of the Marine Toys for Tots Foundation. “We’re incredibly grateful for this meaningful partnership with Batteries Plus and their generous donation of over one million batteries to power donated toys this holiday season.” v

aBout Batteries Plus:

Batteries Plus is a specialty retailer that offers an unmatched selection of battery solutions for consumers, no matter their power needs. With over 700 locations in 46 states and Puerto Rico, the retailer not only has unrivaled selection when it comes to meeting consumer’s power needs but its stores offer expertise to go along with any purchase. Headquartered in Hartland, Wisconsin, Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about Batteries Plus and its products and services, visit www.batteriesplus.com.

aBout marine toys

For tots:

Toys for Tots, a 77-year National charitable Program run by the U.S. Marine Corps Reserve, provides year-round joy, comfort, and hope to less fortunate children across the Nation through the gift of a new toy or book. The impact of these toys and books offers disadvantaged children recognition, confidence, and a positive memory for a lifetime. It is such experiences that help children become responsible citizens and caring members of their community. Since 1947, the Program has evolved and grown exponentially having delivered hope and the magic of Christmas to over 291 million less fortunate children. Because the need isn’t just at Christmastime, the Toys for Tots Program also provides support year-round to families experiencing challenges and exceptional circumstances, thus fulfilling the hopes and dream of millions of less fortunate children beyond the holidays. The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program.

For more information, visit www.toysfortots.org.

101 m o B ility

101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives.

t he company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business

a roma j oe’s

Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment.

headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.

Beans & Brews co FFee house

Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and n evada.

t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and v Ps. t hey carry on our best

junkco +

Founded on an unwavering commitment to quick and convenient solutions, JUnKcO+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more.

JUnKcO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established JUnKcO+ franchisees enjoy the advantages of a proven business model,

B ody Bar Pilates

Founded on the principles of strength, community, and balance, BODYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BODYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, BODYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. Join the leader in accessibility solutions and bring freedom of movement to those in need.

For more information visit: www.101mobility.com

aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.

Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.

Learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk

Email: kfalk@beansandbrews.com

comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.

investing in a JUnKcO+ franchise provides you with the backing and support of BELFOr Franchise group, a leading global residential and commercial services franchisor. With this, JUnKcO+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion.

https://junkcoplusfranchise.com/

experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, BODYBar presents an exciting opportunity for entrepreneurs in the fitness industry.

Joining the BODYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

https://bodybarpilates.com/franchise

Business Finance d e P ot

Business Finance Depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

c am P B ow wow

camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets. Dogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.

t he brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters

c hristian Brothers automotive

christian Brothers automotive stands out in the auto repair industry through its commitment to faith and transparency, guided by the mission to “Love your neighbor as yourself.” since opening its first location in 1982, the houston-based company has expanded to 300 locations across 30 states. christian Brothers automotive offers a full range of auto care services, including upkeep, maintenance, and repairs, all designed to prioritize customer trust and transparency. recognized for

comet c leaners

Franchise g rou P, llc

Become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and Laundry services is here to help you help others. Our 60 years of brand history speaks

d estination athlete®

Everything team, Everything Better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.

We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are

Our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Website: www.businessfinancedepot.com

Email: paul@businessfinancedepot.com

Phone: (800) 788-3884

contact: Paul Bosley

as well as giving back in the form of grants through the organization’s non-profit, t he Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.

a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military veterans, active Duty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.

outstanding service, christian Brothers automotive has ranked #1 for customer satisfaction among aftermarket Full-service Maintenance and repair Providers by J.D. Power five times in a row*. With a focus on high-quality care, christian Brothers automotive continues to set the standard in the automotive services industry.

*christian Brothers automotive received the highest score for aftermarket full-service maintenance and repair in the J.D. Power 2019, 2021-2024 aftermarket service index (asi) s atisfaction studies of customer satisfaction with automotive aftermarket service providers.

v isit jdpower.com/awards for more details.

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information: contact: Jack D. g odfrey Jr.

Phone: 888-461-3555

Email: franchising@cometcleaners.com Website: cometfranchising.com

100% satisfied. sports families also have the peace of mind knowing they can count on Destination athlete® for superior customer service and a convenient online experience. We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities.

Learn more or to apply for franchise ownership at www.destinationathlete.com.

d oner s hack

Doner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.

t he menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.

Fastsigns®

now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.

Our high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

#1 Ranked Sign Franchise in Entrepreneur Magazine

Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

FileForms llc

FileForms is a secure, user-friendly platform designed to simplify Beneficial Ownership information (BOi) reporting and ensure compliance with the corporate transparency act.

trusted by accountants, law firms, family offices, and professional service providers, FileForms streamlines the process of collecting, managing, and filing ownership data directly with FincEn

With features like sO c- ii compliance, end-to-end encryption, and seamless integration with FincEn ’s

Freeway i nsurance

Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.

choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success

t he concept of Doner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. Doner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.

t he brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise top 100 in 2023.

For more information, visit donershack.com or follow Doner shack on instagram and t iktok

Franchise Research Institute World Class Franchise 20112015

Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates

Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679

Email: mark.jameson@fastsigns.com

Or visit our Website: www.fastsigns.com

systems, businesses can trust FileForms to protect sensitive information while meeting federal requirements.

Whether you’re a small business or a large organization, FileForms provides expert resources, automated workflows, and tailored solutions to navigate compliance confidently and efficiently.

For more information contact ian Quinlan at: 1-888-515-3453 info@fileforms.com www.fileforms.com

as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.

For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com

h eart B eat c hristian n ews

heartbeat christian news is an independent christian newspaper to help aLL christians by rightly dividing the word of g od. One of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.

Established: 2012

intitial Fee: $35,000

Minimum investment: $40,000 which includes franchise fee

contact todd abrahams

Email: info@christianfranchise.net

Phone: 423 381 0925

Website: https://christianFranchise.net

k umon n orth a merica i nc.

high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444

Website: Kumonfranchise.com

hteaO, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.

With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, hteaO caters to customers both in-store and through convenient drive-thru services.

Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

hitting a significant milestone of 100 locations in early 2024, hteaO is on the path of continued growth. hteaO believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.

For more information on franchise opportunities, please visit https://hteaO.com/franchise/.

m c m illan P llc

McMillan PLLc is an innovative law firm focusing on commercial real estate law, financial services, and business law.

Our attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

specific needs of franchisees. Our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space. McMillan PLLc prides itself on providing legendary service at fair rates.

For more information contact shawn McMillan at: Phone: (980) 585-1260

Email: shawn@McMillanpllc.com

Website: https://mcmillanpllc.com/

n

erds to g o

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

n ext h ealth

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD t herapy, iv t herapy, cryotherapy, infrared t herapy, hyperbaric Oxygen

t herapy, hormone Optimization, Ozone t herapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact vanessa Kekina at: Phone: 310-295-2075

Email: marketing@next-health.com

Website: www.next-health.com

htea o

ohm Fitness

OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting. t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

Puro c lean

Puro clean, known as the “Paramedics of Property Damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the Purovet program, specifically designed to support U. s. military veterans.

We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.

s teri- c lean i nc.

steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. t he company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances. steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer

su PPly P ointe

sUPPLY POinte™ is a home-Based, B2B Logistics Franchise providing professional transportation services and packaging supplies to industrial america

t he sUPPLY POinte business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.

Over the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.

synergy h ome c are

sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: Doug Payne

Phone: (480) 582-2900

Email: franchisees@ohmfitness.com

Website: www.ohmfitness.com

Puro clean has also introduced the Purovet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.

With one in seven Franchise Owners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.

With Puro clean’s Purovet program, veterans have a clear path to success, backed by a community that truly understands and values their service.

Purovet.com

interactions, ensuring efficient and reliable service nationwide. t he company has national contracts and is prominently featured on the Emmy-nominated tv show “ hoarders,” showcasing its expertise in extreme cleaning.

Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.

For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com

With the sUPPLY POinte franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.

Owning a sUPPLY POinte Franchise is the perfect way to own and grow a professional sales and service-focused business.

For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com sYnErgYhome careFranchise.com

t he g oddard s chool

g oddard systems, LLc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.

t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.

children learn best through experience. For 35 years, t he g oddard school has employed

v ictra

v ictra was founded as a partnership by richard and David Balot in October 1996 in Wilson, north carolina. v ictra was incorporated as aBc Phones of north carolina, inc. in 1999. today, v ictra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.

in 2020, v ictra opened its v ictra contact center in greenville, nc, employing hundreds of team

well B iz B rands inc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing Lash studio®, Drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

w ings e tc.

Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on tv

Over three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs. guests know us for our award-winning jumbo and

xP onential

Xponential is the largest global franchisor of health and wellness brands.

t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.

in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c

to learn more about t he g oddard school, please visit g oddardschool.com.

For more information about t he g oddard school franchise system, visit g oddardschoolFranchise.com.

members who handle consumer, Business, and customer care calls, along with v ictra store support. a s a company, v ictra employs thousands of people and serves guests in more than 1,600 locations nationwide. t he v ictra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.

For more information contact Michael Dugger on: 774-253-9387, Michael.dugger@victra.com or visit: total.victra.com

offer exceptional, service-based experiences through recurring revenue models.

Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

boneless wings, in a variety of signature sauces and rubs. Our menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.

From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great t imes” over 30 years—and counting.

For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries. Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchLab, row house, aK t Yogasix, Pure Barre, striDE Fitness, rumble Boxing, BF t, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: Phone: 949 346 3000

Email: salesinfo@xponential.com

Website: www.xponential.com/franchising

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the a-Z directory onto your FOCUs, pROFILE or ad! to learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com