U. s. Office: seattle, Wa www.franchisingmagazineusa.com
Welcome to the april 2025 issue of Franchising Magazine Usa
For the Cover story we meet Eshter Cromwell the Founder the brands founder and CEO to discuss h ow avendelle a ssisted Living s ets the standard t hrough Innovation, Flexibility, and Quality you can read more about this on page 10.
a s usual our top experts in the industry continue to deliver great advice. g eorge Knauf discusses the prospect of Promoted to Franchisee: turning a hard day into Your Brightest Future
lucas Frey explains Franchise success Formula: 5 Questions Every n ew Owner Must answer. Evan hackel tackles the subject of should we Be r eady for a r ecession – Yippee! turn to the contents page to find more great advice in this issue.
Our main Feature this issue is Mobile Franchising, and this issue has some inspiring articles on this industry. Our r esident Feature Expert chris conner explains how, Mobile Franchises are t he s calable, low - Overhead Model r evolutionizing Entrepreneurship. Our g uest Expert this issue is danessa itaya and tackles the subject of how to leverage Business r elationships for Meaningful g rowth, and to consider Franchising.
We feature a range of franchises in this special feature so turn to the feature supplement in this issue to find out more.
For those interested in our regular veterans in Franchising we have two stories on Military personnel who have taken the step into franchising, We meet Brian r olf of Pet supplies Plus who served in the Military for over 20 years, and r asheen Winchester a navy veteran.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z d irectory at the back of the magazine or visit the website www. franchisingmagazineusa.com to find more exciting franchises and advice.
happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
proud member of the IFa:
Expert Advice
12 Lucas Frey: Franchise success Formula: 5 Questions Every new Owner Must answer 16 Mike Esposito: Predicting the next Big Franchise Boom
20 George Knauf: Promoted to Franchisee: turning a hard day into Your Brightest Future
52 Jamie Izaks: how Franchise Brands can Maintain guest loyalty in the Face of External
Franchisee in Action
58 Kumon: corporate Mother Finds Financial Freedom Franchisor in Depth
14 USA Ninja Challenge: Building the Future of the Olympic sport
18 FSC: navigating Economic challenges and navigating consumer demands
24 Famous Brands: the science of scent: how Mrs Fields turns aroma into Franchise success
54 Pigtails and Crewcuts: 20 Years of transforming children’s hair
Snapshot
22 Doner Shack: hits the Us: dallas Franchisee is First to have rights awarded
62 MF Gyros and Burgers: One of Franchising’s Youngest Entrepreneurs launches nationwide
Veterans Franchisee in Action
64 Pet Supplies Plus: how Military discipline shaped this Entrepreneurs thriving Pet Franchising Empire
66 AtWork: From service to staffing: navy veteran Opens atWork in georgia
s tarbird Expands Beyond California with Two New Franchise Development Agreements
Starbird, one of the nation’s first super-premium fast food concepts, today announced the signing of two new franchise development agreements, furthering its expansion into key markets across the U.S. Spearheaded by established restaurant operators, these agreements will bring a total of 10 additional new Starbird locations to Salt Lake City, Utah and Chicago, Illinois, with the first openings anticipated in late 2025 and early 2026.
Five locations will open in s alt l ake city and surrounding areas, while five additional locations are planned for the greater chicago metropolitan area. t hese markets were chosen for their thriving food scenes, growing demand for modern, chef-driven dining options, and the franchisees’ deep community ties. With a proven ability to succeed in both urban and suburban settings, starbird is well-positioned to introduce its fresh take on super premium fast food to these regions.
“ t hese latest franchise agreements represent another milestone moment in starbird’s strategic expansion,” said a aron n oveshen, founder and cEO of starbird. “a s we continue expanding into new markets, we’re looking forward to collaborating with operators who share our passion for unmatched food and operational excellence. t heir experience and dedication will be instrumental in successfully bringing starbird to these regions.”
t he new franchise partners, who bring decades of experience operating successful restaurant brands, chose starbird for its strong unit economics, innovative menu, and forward-thinking business model. t heir investment underscores the growing appetite for premium chicken concepts and starbird’s reputation as a standout leader in the category.
since launching its franchise program, starbird has attracted experienced multi-unit operators committed to bringing a better premium chicken experience to their communities.
www.starbirdfranchising.com
s lice House by tony Gemi G nani Appoints Tom Leeper as Senior Vice President of Operations
Slice House by Tony Gemignani, the highly successful fastcasual pizza franchise where artisan pizza meets fast-casual dining, announces the appointment of Tom Leeper to the executive team as Senior Vice President of Operations. In his role, Leeper will focus on driving operational efficiency and revenue across the brand, particularly during this time of early expansion, while upholding Tony’s acclaimed recipes and emphasis on quality.
“We are delighted to welcome a talented industry veteran like tom to our team at slice h ouse as our sv P of Operations,” said Founder tony g emignani. “ tom is a master in effectively streamlining operations to increase revenue across hundreds of restaurant locations, so we are thrilled to have his expertise as we open the doors to many more slice h ouse locations in 2025 and beyond. it is an exciting time for slice h ouse and we look forward to tom’s leadership as we push the brand to new heights.”
“With a steadfast commitment to ‘ r especting the craft,’ our success is driven by the collaborative efforts of our talented teams. together, we are cultivating a vibrant culture that values relationships and drives our s an Francisco-based pizzeria concept to new heights,” said leeper. “ i am proud to be part of a team led by world-renowned pizzaiolo tony g emignani that is passionate about tradition, quality, innovation, and building strong connections within our community”.
slice h ouse is actively expanding to new markets and seeking qualified brand partners looking to build a restaurant franchise that will attract customers, grow, and differentiate themselves.
slicehousefranchise.com.
o ffice Pride c leanin G franc H ise Opens Anne Arundel County Location
Percy Nanfuri is the owner of Office Pride Commercial Cleaning Services of Anne Arundel County, an independently owned and operated commercial cleaning franchise that serves businesses throughout the Annapolis, Glen Burnie, Hanover, Lithicum, Severna Park, Pasadena and Galesville areas.
nanfuri’s background includes business operations and administration. h e is a retired military veteran with a bachelor’s degree in business administration and information technology.
“With a background in operations, i understand the importance of aroundthe-clock services to meet the customers’ needs,” nanfuri said. “My sales experience also helps me to quickly understand what is important to a customer.”
h e now serves as Office Pride of anne arundel county’s owner and operational manager, overseeing all facets of the business.
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Office Pride provides a full range of janitorial services to offices, manufacturing facilities, medical facilities, schools, government buildings, churches, banks and other commercial properties.
s ervices include sweeping and vacuuming, wet and dry mopping, secure trash removal, restroom sanitization, disinfection, dusting, blinds cleaning, restroom replenishment, glass cleaning and the cleaning of walls, ceilings and baseboards. Floor care, pressure washing and window cleaning services are also available.
For more information, please visit https://officepride.com/anne-arundelcounty/.
Office Pride commercial cleaning s ervices, based in Palm harbor, Fla., is one of the most respected full-service commercial cleaning companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that
every customer receives the highest level of commercial cleaning and janitorial services.
To learn more about Office Pride, please visit OfficePride.com.
For franchise opportunities, visit OfficePrideFranchise.com
icken salad cH ick Expands to Maryland for the First Time with New Multi-Unit Franchise Agreement
Following a record-breaking year, Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept, announces the signing of a four-unit franchise agreement to bring its restaurants to Maryland for the first time. This deal adds to the brand’s growing footprint in the Mid-Atlantic region and strategically expands Chicken Salad Chick into a thriving market like Maryland, which is ranked the 10th highest state for franchise growth in 2025.
Behind the deal is Paul Weitz, a seasoned franchisee in the Qsr space. h e currently operates eight Jersey Mike’s locations in Baltimore, half of which rank among the busiest in the country. s eeking to expand his portfolio, Weitz discovered the franchising opportunity with chicken s alad chick and was eager to bring the unique concept to West Baltimore for the first time.
“ having worked in the food industry for years, i understand the importance of quality, customer service, and an effective franchise model. chicken s alad chick checks all the boxes for me,” said Weitz.
“With his attention to detail and commitment to customer service, Paul is the perfect representative of the brand as we make our debut in Maryland,” said Mark verges, v P of Franchise d evelopment at chicken s alad chick. “ t his state has been a prime target for us, and we’re excited to introduce a whole new market to our made-from-scratch, southern-style chicken salad.”
Founded in auburn, alabama by stacy and Kevin Brown, in 2008, chicken s alad chick has grown to more than 292 restaurants in 21 states. today, the brand is continuing its rapid expansion with both franchise and company locations.
a Place at Home Opens First Maryland Location
A Place At Home, a senior-focused home care provider franchise, is proud to announce the opening of its first Maryland location in Towson. Franchise owners Yemi Adebisi and Adedayo Ojo, both first-generation Nigerian Americans, are leading this milestone expansion during Black History Month.
adebisi and Ojo’s personal experiences with aging loved ones fuel their commitment to non-medical in-home care. Ojo remembers the stark contrast between his parents’ experiences—his father’s health declined rapidly, leading to his passing. While his mother, despite a terminal pancreatic cancer diagnosis, lived six unexpected years beyond her prognosis. h e credits the quality home care she received for that extended time.
“ s eeing how my mother lived those extra years with proper care and support from family and caregivers opened my eyes to how essential home care is,” Ojo said. “You have to do all you can so your loved ones receive the care and dignity they deserve.”
additionally, adebisi’s grandmother lived until she was 102 with
the help of professional and family care, reinforcing adebisi’s understanding of the importance of aging in place.
“ t his is more than a business for us—it’s our passion to serve the community and enhance the lives of seniors,” said adebisi. “Our goal is to provide the same level of care we would want for our own loved ones, ensuring they age with dignity, comfort, and the support they deserve.”
adebisi and Ojo recognize the disparities in care for the Black community and hope to bridge that gap.
“Yemi and adedayo embody the values that drive our franchise— compassion, professionalism, and a deep commitment to serving their community,” said Jerod Evanich, co-founder and president of a Place at h ome.
aplaceathomefranchise.com.
aroma Joe’s Unveils Zero Caffeine RUSH®
Aroma Joe’s, one of the nation’s leading handcrafted beverage franchises, announces the debut of Zero Caffeine RUSHTM - first QSR to offer a noncaffeinated version of an energy drink to meet consumer demand.
customers asked, and aroma Joe’s delivered! Proprietary aroma Joe’s rUsh ® is one of the most popular aroma Joe’s offerings and is beloved by fans. t his latest addition to the rUsh ® lineup caters to those who are caffeine-sensitive or simply prefer a caffeine-free option without sacrificing taste.
Zero c affeine rUshtM can be customized with limitless flavor combinations or in a signature combination. While Zero c affeine rUshtM is not available in Zero sugar, guests can mix in zero sugar flavors for a personalized experience.
available now through august 31, the aroma Joe’s® rUshtM with Zero c affeine is offered at all aroma Joe’s locations
across all markets and is available in 24oz and 32oz sizes. a J’s r ewards members will have access to exclusive Zero c affeine rUsh promotions in the coming months.
W hEn: n ow through august 31
About Aroma Joe’s®
Founded in 2000 and headquartered in s carborough, Maine with 121 locations across Maine, n ew hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and n ew York. aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature a Js rUsh ® Energy d rinks and all-day food offerings served in a friendly and upbeat environment. aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
For more information and for franchising opportunities visit: aromajoes.com
fuzzy’s taco sH o P Debuts the Ginger Irish ’Rita for a Limited Time
Fuzzy’s Taco Shop, the fast-casual+ restaurant brand known for serving up good vibes, is bringing the luck of the Irish to its restaurants with the all-new Ginger Irish ’Rita, a limited-time cocktail that blends the bold flavors of Jameson® Orange with Fuzzy’s signature frozen margarita and a splash of Q Ginger Ale. Whether guests are channeling their inner leprechaun or just looking for an excuse to enjoy a perfectly refreshing drink, the Ginger Irish ’Rita is here to make St. Patrick’s Day celebrations even more fun.
the seasonal sip starts with Fuzzy’s frozen margarita, a float of Jameson® Orange for a smooth citrus kick, and topped with a bottle of crisp, spicy Q ginger ale. the result? a bright, balanced cocktail that’s a wee bit irish and a whole lot of delicious.
“if there’s one thing we know, it’s how to mix up a good time, and the ginger irish ’rita is proof,” said daniel camp, director of culinary, Fuzzy’s taco shop. “it’s a margarita with a lucky twist, and the perfect excuse to raise a glass—whether you’re toasting to st. Paddy’s day or just looking for a pot of deliciousness at the end of the rainbow.”
raise a glass to St. Patrick’s Day with this festive, whiskey-kissed cocktail, available March 10 – May 5
the ginger irish’ rita will be available at participating Fuzzy’s taco shop locations from March 10 through May 5, 2025, while supplies last.
Follow Fuzzy’s Taco Shop on Instagram and TikTok for more crave-worthy content. For a full list of locations, please visit www.FuzzysTacoShop.com.
Must be 21+. Please drink responsibly. Participation may vary. While supplies last.
imaG e s tudios Achieves Significant Milestone in 2025; Celebrates
Opening of its 100th Location
IMAGE Studios, the industry-leading franchisor of ultra-modern, upscale, turnkey salon suites, is celebrating a franchise development milestone with the opening of its 100th location.
Current IMAGE Owners (franchisees), Ray and Pia Arthur, are behind the new location, which opened at 4403 S. Congress Ave. in Austin, Texas.
• Ray began his career in structural engineering before earning an MBa from Purdue University to pursue his dream of owning a business. h e later built a successful career at amazon, managing operational process design and optimization teams for emerging businesses.
• Pia has over 20 years of experience in strategic communications, beginning her career in nYc’s beauty Pr industry before moving to los angeles to work with brands like Youtube. after 12 years on amazon’s communications team, she cofounded cuore collective, a boutique communications consultancy.
“ it’s amazing to reflect on how far the iM agE studios family has come and the passion, creativity, and hard work that have fueled this growth,” said r ay.
“With this opening, we’re reminded why we chose to be a part of iM agE studios—it’s all about knowing that you’re empowering people and making a positive impact.
“at iM agE studios, our mission has always been to empower beauty and wellness professionals to achieve their dreams, and reaching this milestone is proof of the lasting effects we have in communities across the country,” said Jason Olsen, Founder & cEO of iM agE studios. “ t his achievement is a testament to the incredible drive and dedication of our iM agE Owners, like r ay and Pia, who embody the spirit of entrepreneurship and creativity that define our brand. We’re excited for the future as we continue to grow and innovate together.”
https://imagestudiosfranchise.com/
NavigatiN g Challe N ges iN
the a ssisted liviN g iNdustry:
H Ow AVEnd Ell E A SS iSTEd
l i V ing S ETS THE
S
TAndAR d T HRO ug H i nn OVAT i O n, Fl E xibili TY, A nd QuA li TY
The assisted living industry is undergoing significant transformation, facing challenges driven by workforce shortages, rising operational costs, evolving regulatory requirements, and increasing demand for personalized care.
Avendelle Assisted Living is addressing these obstacles head on with proactive strategies that focus on innovation, flexibility, and a commitment to quality care, paving the way for a new standard of senior care.
a Personal mission to improve senior care
Avendelle Assisted Living was born from a deeply personal experience. When Esther Cromwell, the brand’s founder and CEO, had an elderly, widowed neighbor in need of help, she realized there were no local options to provide the kind of care she deserved. This experience unlocked her passion for senior care, and she set out on a journey to create a top-notch, quality senior
care facility, eventually starting Avendelle Assisted Living. From the beginning, Avendelle’s mission has been to redefine assisted living by offering a residential model that provides seniors with a truly home-like environment. Unlike conventional institutional facilities, Avendelle’s approach focuses on small, residential homes where care is highly personalized and seniors can receive individualized attention. Care at Avendelle operates through three central components of care: Living Safely, Living Independently, and Living Comfortably.
“The lack of resources in my community inspired me to create something better,” said Cromwell. “Avendelle was founded to be a place where seniors can receive the support they deserve without losing their independence, all in an environment that truly feels like home. Our commitment to our components of care has guided Avendelle from the beginning, and will continue to guide us as we grow and perfect our approach to residential care.”
addressing Workforce shortages with a People- first approach
One of the most pressing issues in the assisted living industry is the workforce shortage. With the world’s elderly population continuing to rise, the booming demand for quality senior care services has caused challenges in finding and retaining skilled caregivers.
Esther Cromwell, the brand’s founder and CEO
Throughout this ongoing issue, Avendelle has been proud to maintain a low resident-to-caregiver ratio, with an average 3:1 ratio in their homes. Through comprehensive training, competitive compensation, and a strong focus on staff well-being, Avendelle attracts and retains compassionate, skilled caregivers, recognizing their essentiality in maintaining high standards of care.
“Caregivers are at the heart of what we do,” continued Cromwell. “Building trust and meaningful relationships with the seniors over time allows them to provide the best possible care. That’s why we prioritize consistency in our staff by hiring compassionate, dedicated individuals and investing in their growth, training, and overall happiness. When our caregivers feel valued and supported, they can focus on what truly matters - providing exceptional care.”
managing rising operational costs with an efficient model
Growing operational costs, particularly in staffing, healthcare supplies, and utilities, are another concern in the industry. Traditional assisted living facilities often struggle with large overhead expenses due to their size and operational complexity, while Avendelle’s smaller, home-based model allows for more efficient cost management while maintaining high-quality care.
By leveraging technology and streamlining operational processes, Avendelle reduces unnecessary expenses without compromising service. The brand’s focus on smaller, more manageable facilities ensures that resources are used effectively, allowing for personalized care that remains financially sustainable for both franchisees and families.
staying ahead of increasing regulatory demands
Regulations in the senior care industry are constantly evolving, with new requirements aimed at ensuring safety, quality, and compliance. While these regulations are necessary, they can be challenging for providers to navigate. Avendelle stays ahead by maintaining rigorous internal compliance standards and offering franchisees extensive support to navigate complex requirements, proactively ensuring they not only meet but exceed industry standards.
By providing resource and guidance to franchisees, Avendelle ensures that each of its homes adheres to local, state, and federal requirements, protecting their residents and franchisees with a secure, well-supported, and legal framework.
meeting the Growing demand for Personalized care
Today’s families expect more from assisted living than ever before, with seniors and their loved ones seeking environments that feel like home rather than institutions. The shift toward individualized, relationship-based care is a defining trend in the industry, and Avendelle is at the forefront of this movement.
“Providing care is about more than just meeting physical needs – it’s about creating an environment where seniors can thrive,” continued Cromwell. “Families want peace of mind knowing their loved ones are cared for in a safe, comfortable environment, and that’s what we provide at Avendelle—an intimate, personalized approach to senior care that families can trust.”
a unique and impactful franchise opportunity
Avendelle began with a simple vision, and has since grown into a recognized leader in the industry. Along the way, they have celebrated numerous successes and navigated their share of challenges, but their commitment to providing exceptional care has never wavered, and will remain strong as the brand continues to grow.
For those looking to enter the assisted living industry, Avendelle offers a compelling franchise opportunity, providing a proven model, nearly 20 years of expertise, extensive support, and strong brand reputation. Beyond this, the brand offers a chance to make a difference in the lives of seniors while being part of a growing, mission-driven brand.
“We remain steadfast in developing and strengthening Avendelle, while welcoming franchisees who share our passion and vision,” said Bill Bunting, Chief Operating Officer of Avendelle. “By joining the Avendelle family, franchisees not only contribute to our mission but also enjoy the rewards and independence of owning their own business. We look forward to adding to the Avendelle family, and finding partners who will help us shape the future of assisted living.”
For more information on Avendelle Assisted Living, visit https://avendelle.com/.
Esther with resident
FraNChise suCCess Formula: 5 QuESTIO nS E VE rY nEW
OW n E r MuST AnSWE r
uke Frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.
Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.
There’s a moment in every franchise owner’s journey when reality hits. The operations manual doesn’t answer everything. The franchisor’s support has limits. And the most successful franchise partners aren’t waiting for solutions, they’re creating them.
That moment separates franchise owners from franchise operators.
It’s also why the fifth and final question in this series matters:
“How do I shorten my learning curve?”
Because the biggest risk in business isn’t failure. It’s not knowing what you don’t know.
the 5-Question framework for franchise ownership success
The last two editions, we’ve been working through the key questions that determine if franchise ownership is the right fit. Here’s what we’ve covered:
1Is business ownership the right path for you?
• If you want long-term control over your career, lifestyle, and income, owning a business might be your next move.
2Is franchising the right entry point into business ownership?
• A franchise provides proven systems and support. The trade-off? You follow the model.
3What industry amplifies your strengths?
• The best franchise isn’t the hottest trend. It’s the one where your skills create momentum instead of friction.
4What franchise brand aligns with your vision and values?
• A strong fit supports how you want to lead, operate, and grow.
the learning curve is real. own it.
The first 90 days in a franchise are a highspeed learning experience. If you wait for answers to come to you, you’ll spend year one spinning your wheels.
So how do you accelerate your success?
follow the Playbook- but lead the business
• Your operations manual is a guide. It is not a guarantee.
• The franchisees who scale the fastest take ownership of marketing, financials, and team development instead of waiting for the franchisor to tell them what to do next.
• Question to ask yourself: How will I make the system work for my market, my customers, and my goals? find strength in numbers
• Your greatest resource? Other franchise owners.
• A recent client was frustrated after their franchisor was sold to a private equity firm. Marketing and operational support disappeared. Instead of staying stuck, they picked up the phone.
• “I’ll call franchisees in cold-weather markets to see how they’re driving revenue in winter.”
• That’s leadership. The ability to adapt, problem-solve, and leverage your network.
• Question to ask yourself: Who can I connect with to learn faster and build a stronger business?
master cash flow early
• Revenue is exciting. Cash flow is survival.
• Many franchisees overspend on marketing, equipment, and staffing before they establish financial benchmarks.
• Know your numbers. Identify your break-even point before opening. Track weekly cash flow checkpoints so your business scales on solid ground.
• Question to ask yourself: Do I understand what financial success looks like in this model?
shift from employee thinking to business leadership
• Employees wait for direction. Owners create direction.
• Your leadership, not your franchisor, determines your success.
• The most profitable franchisees act as business builders rather than managers executing tasks.
• Question to ask yourself: How will I take ownership of my growth and decisions?
What’s your next move?
Franchise ownership is not a plug-and-play investment. It is a business that requires leadership, strategy, and action.
The good news? You don’t have to figure it out alone. I wrote “Your Guide to 90Day Success: The Franchisee’s Strategy for Early Wins” to help you become your business’ leader.
Your first 90 days determine your next five years. Make them count.
usa NiN ja Challe N ge PartN ers
With usa Pe Ntathlo N m ultis P ort:
Bu IlDIng t HE Futur E o F t HE o lY mpIC Sport
USA Ninja Challenge’s collaboration with USA Pentathlon Multisport is creating exciting new opportunities for young athletes while increasing visibility for the sport and strengthening franchise growth.
The evolution of Olympic sports rarely sees such dramatic changes as the recent replacement of equestrian show jumping with Ninja racing in the Modern Pentathlon Multisport.
At USA Ninja Challenge, we’re proud to be at the forefront of this historic transformation through our partnership with USA Pentathlon Multisport. This collaboration is more than just a strategic alliance — it marks a fundamental shift in how youth athletics connects to the Olympic movement.
Our partnership, which began in late 2023, emerged from a chance meeting at a competition where our paths crossed with Kevin Montford, who is the CEO of USA Pentathlon Multisport. From that initial connection, we recognized the potential to create a win-win situation that would benefit both organizations while supporting the Olympic movement. As leaders in youth Ninja programming, we understood that this partnership could revolutionize how young athletes approach their training and competitive goals.
The collaboration has already yielded significant results. Through our internal competition structure, we developed a successful fundraising program that generated $10,000 in support for USA Pentathlon Multisport. This initiative provided crucial funding for Olympic training while helping educate the public about Pentathlon and its evolution as an
Olympic sport. Many Americans are familiar with Decathlon but have limited knowledge about Pentathlon and its five distinct disciplines. More importantly, few understand that Olympic sports in our country rely entirely on private funding and support.
Working closely with Kevin, we’ve developed a comprehensive strategy that goes beyond traditional fundraising. We’re launching a new donation platform that will offer Pentathlon-branded merchandise co-branded with both organizations’ logos. These items — jackets, shirts and patches — will help raise awareness and excitement for Ninja racing’s Olympic future while giving young athletes a tangible connection to their aspirations. This collaboration arrives at a crucial moment as Ninja racing prepares to make its Olympic debut as part of the Modern Pentathlon Multisport at the 2028 Games. Having witnessed the cyclical surge in gymnastics enrollment following each Olympics, we anticipate a similar phenomenon for Ninja sports. By strategically positioning ourselves
ahead of this milestone, we’re helping our franchisees prepare for increased enrollment and community interest. This timing allows our gyms to establish themselves as premier training facilities before the expected wave of Olympicinspired enthusiasm.
Our partnership focuses on developing dedicated training centers for our instructors across the country. By investing in these facilities, we’re enhancing the quality of instruction while strengthening our network of Ninja gyms nationwide.
The educational component of our partnership cannot be overstated. Our organization is taking a leading role in helping both athletes and parents understand the Olympic pathway. We’re providing guidance on proper Olympic terminology and branding, ensuring compliance with International Olympic Committee standards while maximizing the promotional benefits for our franchisees. This knowledge sharing extends to our entire network, enabling our gyms to speak authoritatively about the Olympic movement and their role within it.
As we continue to develop this partnership, our focus remains on promoting Ninja sports as a whole. We’ve learned valuable lessons from our experience in gymnastics — that our true competition isn’t other Ninja gyms but rather the myriad of alternative sports and activities vying for youth participation. This perspective has shaped our collaborative approach to growing the sport, encouraging networking and mutual support among Ninja facilities regardless of their affiliation.
For our franchisees, this Olympic connection represents a significant opportunity for business growth and community impact. The partnership elevates Ninja training from an exciting recreational activity to a legitimate path toward Olympic achievement. This enhanced credibility helps attract new customers while providing existing members with clear goals and advancement opportunities. Additionally, the partnership opens doors for special events, training clinics and competitions that can generate additional revenue streams while strengthening community ties.
One of the most exciting aspects of our partnership is its role in developing fundamental athletic skills. Ninja training encompasses crucial elements like balance, agility, flexibility, core strength and grip strength — skills that translate to success in virtually every sport. This comprehensive physical development makes our programs valuable for aspiring pentathletes as well as any young athletes seeking to build a strong foundation for their athletic career.
The future of Ninja sports has never been brighter, and USA Ninja Challenge is proud to lead the way in partnership with USA Pentathlon Multisport. Together, we’re not just training athletes — we’re helping to write the next chapter in Olympic history. As we approach the 2028 Games, our collaboration will continue to evolve, creating new opportunities for athletes, franchisees and communities across the nation. This partnership represents more than just a business alliance; it’s a commitment to the future of sport and the development of tomorrow’s Olympic athletes. v
Predi C tiNg the Next Big FraNC hise Boom
When people think of franchising, they often think of restaurants. However, the franchise industry extends far beyond food service, encompassing sectors such as automotive and heavy equipment dealerships, beverage distribution, home services, and a variety of other multi-unit retail concepts. Franchising plays a crucial role in these industries, providing a structured model that fosters scalability, brand consistency, and operational efficiency.
At Franchise Equity Partners, we believe the franchise model is the ideal solution for scaling multi-unit retail businesses. Over the past two decades, branded concepts have steadily displaced independent operators, capturing greater market share and reinforcing the value of strong, recognizable brands. Franchising offers a framework that allows brands to expand more efficiently while maintaining brand continuity and ensuring that operators have a vested interest in their success.
Our investment approach focuses on franchise brands that demonstrate momentum and sound economics. We target growing brands with proven success across multiple geographies, with significant whitespace and sustained same store sales growth. In today’s real estate market, brands that generate at least a 25 percent unlevered return on new development remain a priority. Achieving these returns requires efficient unit economics, a scalable footprint, and a business model that controls costs while maximizing revenue streams. The franchise industry faced a challenging landscape in 2024, marked by sluggish same-store sales, inflationdriven price increases, and constrained consumer spending. Elevated interest rates further complicated financing, slowing expansion. However, early indicators in 2025 suggest a potential recovery, offering a cautiously optimistic outlook in an unpredictable economic and political climate.
restaurants: the evolution of Private equity investments
Consumer spending on food away from home has increased from approximately 50 percent in 2015 to over 55 percent in 2024. This trend underscores the increasing dominance of restaurants, particularly quick-service concepts, in consumer spending patterns.
Private equity has become an essential growth driver for franchise brands, particularly in the restaurant space. The sector has become increasingly competitive over the last 20 years with more and more new brands entering the space. Franchisors are focused on market share capture through rapid expansion and as a result are increasingly reliant on private capital to fund expansion.
Growth in the QSR space has been driven by emerging brands stealing market share from legacy brands—with McDonald’s being a notable exception. For example, Starbucks has lost ground to Dutch Bros and 7 Brew over the past three years, reflecting evolving consumer preferences.
Instead of investing in costly freestanding locations, the focus is shifting toward inline concepts or
delivery-first models that maximize efficiency and returns. For example, Jersey Mike’s has thrived by leveraging inline locations that maintain strong sales while avoiding high real estate and development costs. Wingstop has successfully implemented a delivery-first strategy, optimizing its footprint for lower costs and better financial returns. Meanwhile, newer entrants like 7 Brew, Dutch Bros, and Scooter’s Coffee have gained traction with double drive-thru and modular builds that reduce costs and accelerate expansion.
Beyond unit economics, resilient restaurant brands tend to succeed by maintaining price discipline amid inflationary pressures. While many brands raised prices by 25 percent or more in recent years, Wingstop limited its increases to just 3-4 percent, helping it sustain strong customer loyalty. There’s a clear correlation between brands that avoid aggressive price hikes and those that resonate best with consumers.
Home services: a Highdemand sector for franchise Growth
Private equity firms are increasingly targeting the home services sector, where demand for essential services—home maintenance, repair, and renovation— remains strong. Unlike discretionary spending categories, home services benefit from consistent consumer demand, particularly in uncertain economic conditions.
Franchise models in this sector appeal to investors due to their recurring revenue, low overhead, and strong customer retention. Scalable operations, lean staffing models, and technology-driven efficiencies are making these businesses attractive acquisition targets. From HVAC and plumbing services to residential cleaning and pest control, home services brands that emphasize operational efficiencies and strong customer acquisition strategies are securing private equity funding. Multi-unit operators with proven track records in optimizing service delivery and maximizing territory growth are particularly appealing.
A key driver of growth in home services is the disintermediation of mom-and-pop operators, which has created opportunities for well-branded, scalable franchise concepts. Over the past decade, many independent operators have lost market share, making room for more structured, technology-enabled brands to expand. For instance, garage door repair services remain essential—if a homeowner’s garage door fails, they need an immediate solution to get to work. This kind of nondiscretionary, essential service reinforces the sector’s resilience, even during economic downturns.
the Generational Wealth
transfer and franchise equity Partners’ role in investment Industries undergoing mass consolidation present both challenges and opportunities for multi-generational family businesses.
Many of these businesses must decide whether to acquire or be acquired, but families often lack the capital necessary to participate in large-scale consolidation without a capital partner.
Franchise Equity Partners helps businesses fund or expedite growth. For franchisors, this may mean committing to and funding large development agreements while investing in above-store management and infrastructure to support rapid expansion. For franchisees, this can involve financing large-scale new development, capital projects, or acquisitions of other large operators.
Many family-owned businesses also face complexities associated with intergenerational wealth transfer. Due to multi-generational ownership structures, a significant number of disinterested shareholders can create operational challenges. FEP provides liquidity solutions to help companies transition to their next phase, allowing existing owners to cash out disinterested shareholders or diversify their holdings by taking a minority stake.
The franchise industry continues to evolve, and brands that can adapt to shifting consumer preferences, optimize unit economics, and leverage private equity effectively will be best positioned for success. With a focus on high-growth sectors like emerging restaurant brands and home services, Franchise Equity Partners remains committed to identifying and supporting the next generation of franchise leaders. v
NavigatiN g eCo N omi C
Challe N ges aNd
e volviN g
Co N sumer d emaN ds:
A rES tAur Ant o pE r Ator’S g u IDE to tH r IVIng In 2025
The restaurant industry is no stranger to challenges, but in recent years, economic headwinds have intensified, forcing operators to rethink their strategies for survival and growth.
As inflation continues to impact consumer buying power, chains—particularly those in the bar and restaurant sector—are being forced to adapt or risk falling behind. With rising commodity costs, tight margins, and changing customer preferences, operators must find ways to balance their bottom line while staying relevant to today’s discerning consumers. As we head into 2025, it’s clear that the landscape will continue to evolve, and those that stay agile and innovative will be best positioned for success.
the impact of economic Headwinds on restaurant operations
The past few years have been defined by economic volatility, with inflation and rising commodity costs leading to
significant challenges for restaurants. Inflation has drastically reduced consumers’ purchasing power, which has directly impacted restaurant traffic. As people spend more on essentials like groceries and gas, they are more cautious about discretionary spending—especially when dining out. Operators have had to get creative to maintain their margins while still offering a competitive dining experience.
At the same time, many restaurants have been grappling with rising food costs, labor shortages, and increasing rent and utilities. These factors have created a “perfect storm,” where maintaining profitability has become increasingly difficult. To combat this, restaurants— particularly those that serve alcohol—have had to rethink their strategies.
One effective approach has been to introduce value-driven offerings. For instance, many chains are responding by diversifying their drink menus, adding more affordable house-brand alcohol options and expanding their selection of non-alcoholic beverages, such as
about chris elliott:
Chris is the Chief Executive Officer (CEO) of FSC Franchise Co., the parent company of Beef ‘O’ Brady’s and The Brass Tap, with over 180 locations across the United States.
non-alcoholic beers and mocktails. This approach not only appeals to costconscious consumers but also caters to the growing demand for alcohol-free alternatives.
Additionally, with inflation affecting consumer confidence and traffic, restaurants have also doubled down on promotions, discounts, and loyalty programs to drive repeat visits and increase foot traffic. By emphasizing value through these tactics, operators are able to maintain customer loyalty even during difficult economic times.
scaling down: a strategic response to declining unit economics
As economic pressures continue to mount, some restaurant brands have started to rethink their growth strategies. Scaling down—closing underperforming locations or limiting expansion—has become a more strategic choice for many chains that are struggling to maintain profitability.
For established brands, scaling down often becomes a necessary response to declining unit-level economics. As inflation drives up the breakeven sales threshold, restaurants need to generate more revenue to cover their fixed costs, and in many cases, this has become harder to achieve. The result is that certain locations, particularly those that were already struggling before inflation hit, are now being shuttered. For some, the economics simply don’t add up
anymore, and closures become a way to mitigate further losses.
Scaling down isn’t just about cutting costs—it’s about recalibrating to a more sustainable business model. For those brands that are in trouble, closing underperforming units and focusing on the ones that have a strong customer base can allow for a better allocation of resources. It’s about focusing on the locations and markets that are still generating positive returns, rather than spreading resources too thin.
indicators of mass closures in 2025: a closer look
Looking ahead, several indicators suggest that mass closures may intensify. Sticky inflation, continued low consumer confidence, and persistently soft customer traffic could all contribute to a challenging operating environment. As operators struggle to absorb rising costs and declining traffic, more brands may find themselves unable to meet financial goals, resulting in further closures.
While all segments of the restaurant industry are at some risk, the most vulnerable category is likely to be casual dining. This segment has long struggled with thin margins and stiff competition from other dining options, such as fastcasual and quick-service restaurants (QSR). In contrast, QSR and fast-casual chains are generally more adaptable and better equipped to handle economic turbulence due to their lower price points and more streamlined operations.
Casual dining brands, which traditionally rely on higher check sizes and a more elaborate dining experience, are finding it harder to maintain customer interest when people are looking for more affordable dining options. As the economic outlook remains uncertain, casual dining brands may face increased pressure to scale down or close underperforming locations.
the impact of tariffs and rising costs in 2025
Despite ongoing talk about tariffs and trade wars, they are unlikely to have a major impact on the restaurant industry in 2025. Instead, commodity costs—particularly for beef, along with wages, taxes, insurance,
rent, and utilities—will continue to rise. These cost increases are expected to have a more direct impact on operators, who will need to find creative ways to manage expenses and preserve their margins.
One of the most immediate strategies for restaurant operators will be to renegotiate with vendors and seek better pricing options where possible. Additionally, many will need to adjust their menus, either by trimming items that are less profitable or by introducing price increases to offset rising costs. However, any price hikes will need to be carefully managed to avoid alienating customers who are already feeling the pinch of inflation.
The key here is flexibility. Operators will need to stay nimble and proactive, adjusting their menu offerings and cost structures to account for rising expenses. This could mean reevaluating portion sizes, tweaking recipes, or even embracing automation to reduce labor costs. There’s no one-size-fitsall solution, but adaptability will be the key to managing rising costs effectively.
evolving consumer
Preferences and trends to Watch in 2025
As the restaurant industry faces economic challenges, consumer preferences are also evolving. The trend toward value-driven dining is expected to continue into 2025, as customers seek more affordable options without sacrificing quality. The classic staples of the restaurant menu—burgers, wings, tacos, and pizza—are unlikely to go out of style, but consumers will expect unique presentations and bolder flavors to entice them to visit.
Non-alcoholic beverages, including non-alcoholic beers and mocktails, will
continue to grow in popularity. With more consumers seeking healthier lifestyles or choosing to drink less, restaurants will need to cater to this demand with a wider variety of alcohol-free options that offer a premium experience.
Another trend to watch is the increasing demand for convenience. Whether through online ordering, delivery, or new ways to engage with customers in-store, operators will need to leverage technology to make the dining experience as seamless as possible. This could include expanding digital ordering capabilities, enhancing mobile apps, or integrating loyalty programs that reward repeat customers.
focusing on Value, Quality, service, and innovation
As we move into 2025, my advice for restaurant operators is simple but crucial: focus on value, quality, service, and innovation. While these principles may sound like common sense, they are the foundation of a restaurant’s success in an increasingly competitive marketplace. In challenging economic times, consumers are looking for more than just a meal—they want an experience that offers both value and quality. By prioritizing innovation and consistently meeting customer expectations, restaurants can build stronger connections with their patrons, ensuring long-term success.
By staying adaptable and responding to evolving consumer demands, restaurant operators can navigate the challenges of 2025 and beyond. The key is to focus on what makes your brand unique, continuously innovate, and always keep the customer experience at the forefront of every decision. v
Promoted to Fr aNC hisee:
Tu
R ning A H AR d dAY in TO
YO u R bR ig HTEST Fu T u RE
Losing a job is tough. It’s a moment that can shake your confidence, your finances, and your sense of direction. But here’s a perspective shift that can change everything: You weren’t let go. You were promoted.
Amazon famously says that customers are their “ultimate boss.” When an employee leaves, they often joke, “Congratulations, you’ve been promoted to customer.” Now, let’s flip that for you: You’ve been promoted to franchisee.
You’ve spent years—maybe decades— building someone else’s dream. You’ve gained skills, solved problems, and led teams. But now, instead of taking another job where layoffs can happen again, it’s time to step up and own the business yourself.
This isn’t about simply finding another paycheck. It’s about taking control, leveraging your experience, and stepping into ownership where you’ll never be downsized again.
Why franchising?
If you’re coming from corporate, government, or any structured professional environment, franchising is built for you.
• Proven Systems – No need to reinvent the wheel. Franchises provide a roadmap for success.
• Training & Support – You don’t have to be an expert in the industry; they train you.
• Brand Power – Skip the struggle of starting from scratch—customers already know the name.
• Scalability – It’s not just a job, it’s an empire in the making.
This is your moment to go from being an employee to an owner. Let’s break down exactly how to do that.
step 1: reframe the loss
as an
opportunity
Let’s be honest—losing a job is an emotional hit. But don’t dwell there too long. The biggest mistake people make is letting rejection shape their self-worth.
Instead, flip the script:
“This isn’t an ending. It’s a new beginning—one I control.”
Every successful business owner has had setbacks. The difference is that they saw them as fuel, not failure. This moment is just your pivot.
step 2: identify your strengths & skills
A franchise is a business-in-a-box, but you still need to bring something to the table. The good news? You already have decades
g eorge Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectFranchise.com
of experience that will make you a great franchisee.
Here’s how to align your skills with the right opportunity:
• Leadership & Management – Have you led teams, managed budgets, or executed strategies? Many franchises need strong operators, not industry insiders.
• Sales & Marketing – If you understand customer service, branding, or selling, you can dominate in a client-driven franchise.
• Operations & Processes – If you thrive in systems, a well-structured franchise will fit like a glove.
• Customer Relations – Strong relationship builders do exceptionally well in service-based franchises.
The goal isn’t just to “buy a franchise.” It’s to find the one that fits your strengths so you can thrive.
step 3: define your ideal business model
Not all franchises are the same. Ask yourself:
• Do you want a hands-on business or an executive model where you manage managers?
• Are you looking for a brick-and-mortar location, or do you prefer a mobile or home-based service?
• What kind of lifestyle do you want? Weekends off? Scalable growth? Passive income?
• How much are you willing to invest? What funding options are available to you?
The right franchise aligns with both your skills and your lifestyle goals.
step 4: do your research— but Get e xpert Help
Many franchise buyers make the mistake of googling “best franchises” and hoping the right one pops up. That’s like job hunting by searching “best jobs.”
Instead, work with an expert. Franchise consultants (like me) help you for free by:
• Matching you with franchises that fit your skills, goals, and investment level
• Guiding you through the due diligence process
• Connecting you with franchise owners so you can validate the opportunity
• Helping you avoid the biggest mistakes (like picking based on name recognition alone)
This isn’t about selling you a business. It’s about helping you build the right future.
step 5: talk to e xisting franchise owners
Once you narrow your options, the best way to get the real story is by talking to franchisees.
• Are they happy?
• Are they making money?
• What do they wish they knew before starting?
• How strong is the franchise support?
Franchisees will tell you what brochures won’t. If you see a pattern of success, you know you’re onto something great.
step 6: secure funding & take the leap
Most people don’t realize how many ways there are to fund a franchise:
• SBA Loans – Government-backed loans for small businesses.
• 401(k) Rollovers – Use your retirement funds to invest without penalties.
• Franchise Financing – Many brands offer in-house funding options.
• Investors/Partners – You don’t have to go it alone.
This isn’t about just “spending money.” It’s about buying into a system that generates wealth.
step 7: Get started & build your future
Once you find the right franchise, everything changes.
• You go from waiting for someone to “approve” you… to making your own decisions.
• You go from worrying about the next layoff… to building an asset that can outlive you.
• You go from “what now?” … to “I can’t believe I waited this long to do this.”
The most successful franchise owners? They weren’t business experts when they started. They were people just like you who decided that being in control was worth more than staying comfortable.
final thought: you’re not stuck. you’re Just Getting started.
If you’re feeling lost after a layoff, remember:
• You still have all your skills, talents, and experience.
• You now have the freedom to use them for yourself.
• You don’t have to do it alone—the franchise industry is designed to support you.
So, consider this your promotion. Not to another job. Not to another boss.
To ownership. To leadership. To a future where no one can lay you off ever again.
Let’s make it happen. I’m here to help. v
d o Ner s haC k hits the us! dallas FraNC hisee is First to have rights aWarded
Doner Shack, the UK-born Berlin-inspired kebab franchise, is officially making its way to the US!
The brand has just awarded the franchise rights to its first-ever US franchisee, Mr Zaman, who’s gearing up to bring the Doner Shack experience to Dallas, Texas. With a three-pack deal in motion, the team is busy scouting locations and getting ready to dish up their iconic kebabs to food lovers around the nation.
After a successful debut at the Franchise Expo South in Fort Lauderdale last September, Doner Shack generated strong interest from potential franchisees. Attendees were excited about how Doner Shack’s food concept - featuring delicious Doner and shawarma kebabs, buttermilk fried chicken tenders, loaded fries, and sliders, fits seamlessly into the growing Mediterranean fast-casual market in the US. With its simple yet efficient kitchen operations and a contemporary dining experience, Doner Shack continues to stand out as a prime franchise opportunity, offering quick, high-quality food through multiple service channels.
“The response to Doner Shack at the Franchise Expo South has been truly incredible. We’re very excited to welcome our first US franchisee in Dallas - a city celebrated for its dynamic food culture and entrepreneurial spirit. This is just the beginning of an exciting journey as we bring our unrivalled, crave-worthy kebabs to American diners,” said Co-founder, Sanj Sanghera.
With a background spanning food service, franchise operations and project management, Doner Shack’s very first US franchisee, Mr Zaman, is the ultimate trailblazer – setting the gold standard for all future franchisees to follow and raising the bar high from day one.
“I chose Doner Shack because it brings together amazing quality, bold branding and international appeal. Their commitment to fresh ingredients, seamless operations and an outstanding customer experience perfectly matches my dream of owning a fast-casual restaurant that doesn’t just blend in – it stands out!
“Running a bustling gyro cart in the heart of New York City wasn’t just a job for me –it was where I discovered my true passion for the restaurant industry. That hands-on
experience fueled my dream of owning and growing a thriving restaurant under a powerful franchise brand and now, that dream is becoming a reality.
“I truly believe that Doner Shack has massive potential in the US, especially in the Dallas-Fort Worth, Texas area, where people are craving high-quality, fresh and flavor-packed food. Being part of this journey is an honor, and with my experience I’m ready to create an amazing customer experience, making Doner Shack a local favorite. With the backing of head office and my family, I can’t wait to bring these new flavors to my community!”
With hundreds of eager enquiries pouring in, the Doner Shack team has been hard at work sifting and pushing the most exciting prospects forward.
“The momentum is unstoppable, and all signs point to a successful first US restaurant opening on the horizon. With more locations to be announced in new states soon, we’re thrilled to be bringing the Doner Shack experience coast to coast,” concluded Co-founder Laura Bruce. For further information about Doner Shack, visit www.donershack.com/
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How m r S. FIE lDS t urn S Arom
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Into Fr An CHISE Su CCESS
Walk through any mall in America, and there's a good chance you'll be drawn to a familiar, irresistible scent: warm, freshly baked cookies. The rich aroma of butter, sugar, and chocolate wafting through the air isn’t just a happy accident— it’s a strategic business tool.
Mrs. Fields, one of the most iconic cookie franchises, has mastered the science of scent marketing, using it to drive foot traffic, trigger impulse purchases, and
create an emotional bond with customers. Smell is one of the strongest senses in terms of memory recall and emotional connection. When someone walks past a Mrs. Fields location, that delicious aroma transports them back to childhood memories or cozy moments with loved ones. The sensory experience of smelling fresh cookies heightens anticipation, making it difficult for passersby to resist stepping inside. It’s a marketing strategy that is as powerful as it is simple, requiring no digital ads or flashy promotions—just the authentic, mouthwatering scent of something delicious baking.
the Power of scent in consumer behavior
Studies show that scent has a profound effect on consumer decision-making. The olfactory system, which processes smells, is directly linked to the brain’s limbic system. Unlike visual or auditory stimuli, scents can evoke strong emotional reactions and even influence purchasing behavior on a subconscious level.
Mrs. Fields leverages this by ensuring that the scent of freshly baked cookies extends well beyond the storefront. Locations are designed so the baking process happens in open view, allowing the scent to naturally
disperse throughout high-traffic areas. This strategic approach turns scent into an unspoken invitation, drawing shoppers in before they even realize they’re hungry.
The phenomenon of scent-based marketing is not unique to Mrs. Fields, but it is one of the best examples of how to use it effectively. Other industries have tapped into scent to trigger emotions—theme parks use specific smells to enhance visitor experiences, luxury hotels have signature scents to reinforce their brand identity, and car dealerships use new car smells to entice buyers. However, Mrs. Fields stands out because its scent not only evokes a positive emotional response but also directly leads to an immediate, satisfying purchase. Few things are as universally appealing as the smell of warm cookies, making it a powerful sales driver.
strategic location and impulse Purchases
One of the most compelling aspects of a Mrs. Fields franchise is its ability to thrive in high-traffic locations, particularly shopping malls. While traditional retail stores struggle with declining foot traffic due to the rise of e-commerce, food brands that leverage sensory experiences, including scent, maintain a competitive edge.
Malls, airports, and other built-in traffic hubs provide a constant stream of potential guests. Since Mrs. Fields locations are designed to let its scent do the selling, even shoppers who didn’t plan to buy a cookie often find themselves walking away with one (or a dozen).
Cookie franchises like Mrs. Fields benefit from an inherently impulse-driven business model. Unlike full-service restaurants or meal-oriented fast-food spots, Mrs. Fields
doesn’t rely on customers making planned purchases. Instead, the brand capitalizes on spontaneous cravings, fueled by a combination of scent, visual appeal, and nostalgia. This impulse-driven appeal also means strong conversion rates, as customers lured in by the scent are highly likely to make a purchase.
Beyond impulse buying, scent-driven marketing has a lasting effect on consumer behavior. Many customers who purchase a cookie on a whim remember the experience positively and associate Mrs. Fields with that moment of indulgence. This positive reinforcement leads to repeat visits, strengthening brand loyalty over time. By continuously tapping into these emotional connections, Mrs. Fields maintains a steady customer base, even in an era of changing retail habits.
a Proven franchise model with built-in demand
For prospective franchisees, Mrs. Fields presents an attractive opportunity, combining an iconic brand with a proven product and high consumer demand. Unlike many retail-based businesses that rely on extensive marketing campaigns to attract customers, Mrs. Fields benefits from organic foot traffic and a built-in customer base.
Consistent demand further strengthens the franchise model. With impulse buys driving sales and seasonal promotions boosting revenue, franchisees can enjoy steady business year-round. Many customers return for their favorite treats or stop by to grab a gift box for special occasions, creating multiple revenue streams beyond everyday purchases. Built-in brand loyalty is another key advantage. Mrs. Fields has been a beloved
household name for decades, reducing the need for extensive brand education or customer acquisition efforts. Many consumers grew up enjoying Mrs. Fields cookies, and that nostalgia translates into repeat visits as adults and new experiences for the next generation. Franchisees benefit from a strong brand identity, nationwide recognition, and an established customer base that already trusts and loves the product.
For aspiring business owners, investing in a franchise that understands and leverages sensory marketing can be a game-changer. The competitive advantage that comes with Mrs. Fields’ mastery of scent marketing ensures franchisees benefit from organic foot traffic, reduced reliance on traditional advertising, and a product that practically sells itself.
With a franchise model designed for simplicity, high-margin sales, and enduring customer appeal, the sweet smell of success is well within reach for Mrs. Fields franchise owners. Those looking to invest in a brand with strong consumer demand, a proven sales strategy, and a built-in customer base should consider Mrs. Fields as a standout opportunity in the franchise space. v
Joe lewis, CEO and President of Famous brands
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TO l E v ERAGE B u SINESS RE l ATIONSHIPS FOR MEANINGFul GROw TH , CONSIDER FRANCHISING
36 United Water Restoration Group: how ai is Enhancing Franchise support
40 America’s Swimming Pool Company: 20 Years of growth in the Franchise industry
44 Lime Painting: revolutionizing the industry with Mobility, Flexibility and luxury services
46 Rolling Suds: if a Franchise isn’t Built for Franchisees to succeed, What’s the Point?
48 Rolling Suds: a Franchise Built for success Have Your Say
38 Mike Bahun: Why Fundraising University is the Perfect Franchise for the remote Work Era
Franchisee In Action
50 GYMGUYZ: Mastering Your First Year in Business: Key insights for success
32 Chris Conner: Mobile Franchises: the scalable, low - Overhead Model revolutionizing Entrepreneurship
42 Danessa Itaya: to leverage Business relationships for Meaningful growth, consider Franchising
fi V e s tar franc H isin G brands named among Entrepreneur’s fastest-growing franchises
Two brands from the rapidly expanding Five Star Franchising platform have been included in Entrepreneur’s annual ranking of Fastest-Growing Franchises, denoting their continued success in the United States and Canada. The inclusion of these brands on the list underscores the ongoing opportunities available to prospective franchisees within the home services sector.
t he 2025 edition of the Fastest- g rowing Franchises list ranks Five star Bath s olutions (#28) and Mosquito shield (#48), both of which have become staples on the list. Five star Bath s olutions appears for the second year in a row and Mosquito shield for the third.
“ it’s exciting for us to witness these two brands recognized for their continued growth,” said s cott abbott, cEO and co-founder of Five star Franchising. “ to see these brands honored year after year for their expansion shows the extent to which our franchise owners’ hard work and commitment pays off. it also demonstrates the exceptional drive of our teams at the brand and platform level to help our franchise owners to succeed.”
“ t he Five star Franchising platform of brands offers tremendous value to franchise owners,” said colt Florence, senior vice president of franchise development for Five star Franchising. “Our shared platform is designed to empower franchise owner success, equipping them with the resources and support structures needed to thrive. t hat our brands continue to expand is a direct result of our commitment to growth and fostering an environment where aspiring business owners can achieve their desired lifestyle through franchising.”
Northern Fly Lights: Longtime Technician Opens Newest t ruly n olen Pest control in Gainesville
Truly Nolen Pest Control recently opened in Gainesville, Fla. The franchise is owned by Aaron and Stacie Pratt. in March, the g reater g ainesville chamber of commerce hosted the Pratts and members of the truly n olen Franchise d ivision at the chamber Office for an official ribbon cutting welcoming them to the neighborhood.
With this opening, Florida now has six truly n olen franchises, joining Jacksonville, tallahassee, t he v illages, daytona Beach, and Ocala. (which opened March 6th).
Pratt recently finished 26 years of work with truly n olen in s outhwest Florida as a pest control technician. h owever, it was a decision he made with his wife, who spent 27 years in the medical industry, that led them on a path to g ainesville.
“We wanted to move to g ainesville to be closer to family, and i really wanted
to continue working in the pest control industry,” said Pratt. “We realized that by opening a franchise, i could continue bringing the same quality of service to a new community.”
in their spare time, the Pratts enjoy fishing and riding motorcycles together.
l ance Washington, truly n olen d irector of d omestic Franchising, said unlike most franchisees, he already had a working relationship with a aron Pratt when
the Pratts first inquired about buying a franchise. “ i was once a aron’s manager at our corporate service in Fort Myers, and he was a terrific team member who did a great job solving his customer’s pest problems,” said Washington. “ t heir desire to remain part of truly n olen as franchisees should help them in an active g ainesville community and throughout alachua county in the years to come.”
www.trulynolenfranchising.com
Fresh Leadership and Integrated Supply Chain Prepare
GaraG e e x Perts for Robust Franchise Growth in 2025
GarageExperts®, the leading garage makeover franchise, is uniquely positioned for continued growth and stability amidst potential economic headwinds thanks to its injection of new leadership and unique operational advantages. With a goal of adding 20 new franchise locations in 2025, GarageExperts offers a proven opportunity for entrepreneurs seeking to thrive in the booming home improvement market.
g arageExperts specializes in transforming garages into functional, organized, and visually-appealing spaces through high-quality epoxy/polyaspartic flooring, custom cabinetry, and innovative storage solutions. g arageExperts is targeting select markets for expansion, including Oklahoma city, Phoenix, st. louis, cincinnati, indianapolis, louisville, Memphis, atlanta, n ew Jersey, and Westchester, nY.
New Leadership
a strengthened leadership team has poised g arageExperts for continued expansion in 2025, bringing on the following new executives:
• Mike Mushinski as President
• Ken Vickers as Chief Financial Officer
• Brooke Janousek as Chief Marketing Officer
industry veteran Mushinski is responsible for driving the overall strategic direction of the brand, ensuring franchisee profitability, and overseeing the continued development of g arageExperts’ vertically integrated model.
v ickers oversees the financial operations of the company, ensuring financial stability, and developing strategies for sustainable growth.
Janousek leads the brand’s marketing efforts, focusing on driving lead generation for franchisees, enhancing brand awareness, and developing innovative marketing strategies to support continued growth.
“We are incredibly excited to welcome Mike, Ken, and Brooke to the g arageExperts family. t heir collective experience and leadership will be invaluable as we embark on a new chapter of franchise growth,” said Mike Meursing, cEO of g arageExperts. “We are confident that their expertise will further strengthen our franchisee-first focus, drive innovation, and help us achieve our goal of adding 20 new locations in 2025.
www.garageexpertsfranchise.com
r oof s cientist Launches Franchise Opportunity, Aiming to Disrupt the Roofing Industry
Roof Scientist, an innovative player in the roofing industry, has launched a nationwide franchise opportunity with plans to expand to at least 20 locations in its first year.
Founded on the research of coatings expert Frank c arman, r oof s cientist offers an alternative to traditional roof replacement with cericade™, a nanoceramic resin that bonds at the molecular level to extend the lifespan of asphalt shingles. t he technology addresses two growing issues in the roofing industry— declining shingle quality with increased pricing due to changes in oil refining.
“ t here’s less asphalt available today, so shingles today contain less of the ingredient, making them less durable yet more expensive,” explained Michael Wagner, Brand President of r oof s cientist. “Our proprietary coating offers a costeffective solution to protect roofs and extend their lifespan.”
Backed by h omeFront Brands, r oof s cientist is launching a franchise model that provides a scalable, service-based business with low overhead. Franchisees can operate without a storefront, working from a truck and storage facility. t he company also offers training, marketing, and business support.
r oof s cientist is actively seeking franchise partners and exploring collaborations with insurance companies, real estate agents, and home inspectors to further integrate cericade™ as a standard in roof protection. For more information, visit HomeFront Brands.
m o Bile FraNC hises: The Scalable, low- overhead Model r evolu T ionizing en T repreneur Ship
In the modern business landscape, traditional brick-andmortar models face challenges ranging from high overhead costs to inflexible operational structures.
Traditionally, the barrier to entry for a “wanna-be entrepreneur” was the high capital cost to open a fixed location business model with construction expenses, leases, equipment and a wide range of expenses that could easily make a new business investment exceed $500,000 or $1,000,000 to open. Enter the mobile franchise model, a concept that has redefined how businesses operate, scale, and serve customers and many times can be started for as little as $50,000 to open a new franchise business. These innovative franchises leverage mobility, allowing owners to bring their products and services directly to the consumer, reducing fixed costs and opening opportunities for scalable growth. In this article, we explore the value of mobile franchises,
their benefits for franchisees, and why they represent an increasingly attractive business model in today’s economy.
the appeal of mobile franchises
Mobile franchises are characterized by their on-the-go nature—whether through a fleet of vehicles, a mobile app-enabled service, or a portable operation. This model appeals to entrepreneurs and consumers alike, offering convenience, cost-efficiency, and personalized service.
1. Low Overhead Costs
One of the most significant advantages of mobile franchises is their low overhead. Unlike traditional brick-and-mortar businesses, which require significant investment in physical infrastructure, mobile franchises operate without these expenses. Franchisees save on:
• Rent: There’s no need to lease or purchase retail space.
• Utilities: Mobile operations typically require less energy and fewer utilities.
• Staffing: Smaller teams can manage operations efficiently.
For example, food trucks, mobile pet grooming services, and on-site car detailing franchises often operate out of customized vehicles, significantly reducing monthly expenses.
2. Flexibility and Scalability
Mobile franchises offer unparalleled flexibility. Franchisees can choose their schedules, target specific neighborhoods or events, and adapt to changing market demands. This adaptability makes scaling easier—adding more vehicles or service areas is often simpler and more costeffective than expanding physical locations.
3. Enhanced Customer Convenience
In today’s fast-paced world, consumers value businesses that save them time. Mobile franchises deliver convenience by bringing services directly to the customer’s doorstep. This creates a competitive edge in industries like health and wellness, automotive care, and personal services.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
industries thriving with mobile franchises
While almost any industry can adopt a mobile model, certain sectors have particularly excelled in this format. Let’s examine some examples:
1.
Food and Beverage
Mobile food franchises—ranging from gourmet food trucks to coffee carts—are a staple of the industry. Their mobility allows them to cater to high-traffic areas, festivals, and private events, maximizing revenue potential. Franchises like Kona Ice and Cousins Maine Lobster exemplify the success of this approach, offering unique culinary experiences that adapt to where the customers are.
2. Health and Wellness
Mobile fitness franchises, massage services, and health screening providers have found success by offering convenience and accessibility. For example, StretchLab’s mobile operations provide personalized stretching sessions at corporate offices, retirement communities, and private homes.
3. Home Services
Mobile home service franchises, including cleaning, pest control, and repair services, benefit from their ability to respond quickly to customer needs. Brands like Mosquito Joe and Mr. Appliance capitalize on this by offering efficient, on-site solutions that enhance customer satisfaction.
4. Automotive Care
Car detailing, oil changes, and tire services are increasingly moving away from fixed locations. Mobile franchises like Spiffy and Oil Butler deliver these services directly to the customer’s driveway, saving them time and hassle.
5. Personal Services
Mobile pet grooming, beauty services, and tutoring franchises address specific consumer pain points. For instance, Wag’N Tails Mobile Pet Grooming allows pet owners to avoid the stress of transporting their animals by providing professional grooming in a self-contained mobile unit.
benefits for franchisees
The advantages of mobile franchises go beyond low overhead and scalability. Franchisees also enjoy:
1. Quick Startup
Setting up a mobile franchise is typically faster than launching a brick-and-mortar business. With fewer permits, less construction, and a simpler operational structure, franchisees can begin earning revenue sooner.
2. Greater Market Reach
Mobile operations aren’t tied to a single location, allowing franchisees to expand their reach. By strategically targeting different areas, they can tap into diverse customer bases and maximize revenue potential.
3. Resilience During Economic Downturns
The lower costs associated with mobile franchises make them more resilient during economic downturns. Without the burden of fixed expenses like rent, franchisees can weather challenging financial periods more effectively.
4. Technology Integration
Mobile franchises often leverage technology to streamline operations and enhance customer experiences. GPS tracking, mobile payment systems, and customer relationship management (CRM)
tools help franchisees operate efficiently and maintain high levels of service.
challenges and How to
overcome them
While mobile franchises offer numerous benefits, they aren’t without challenges. Potential franchisees should consider the following:
1. Regulatory and Licensing Requirements
Operating a mobile business may require special permits or licenses. Franchisees must familiarize themselves with local regulations to avoid fines or interruptions.
Solution: Partnering with an established franchisor provides guidance on navigating regulatory landscapes.
2. Vehicle Maintenance and Upkeep
Vehicles are the lifeblood of mobile franchises. Regular maintenance is essential to ensure reliability and avoid downtime.
Solution: Investing in quality vehicles and implementing a routine maintenance schedule can mitigate this challenge.
3.
Marketing and Brand Awareness
Mobile franchises must work harder to establish a recognizable presence compared to static storefronts.
Solution: Leveraging digital marketing, social media, and local events can boost visibility and attract customers.
success stories: mobile franchises making an impac t
Several mobile franchise brands have demonstrated the immense potential of this model:
1. Mobile Mechanic Franchise
The Mobile Mechanic Franchise system is a automotive repair services business model designed to provide complete mobile automotive repair work for customers in a defined market area. The business model has been refined over almost 20 years to create and structure a proven business system with technology, systems and structure in place to generate business and create a exceptional customer experience for clients.
2. National Restoration Franchise
National Restoration is a full service water, fire and mold remediation franchise system which operates in the highly lucrative restoration services industry. The majority of the services are paid for by insurance providers making this a recession-proof business model with great margins and a lower initial investment model.
3. Curtainity Window Coverings Franchise
Curtainity is an innovative and high margin mobile window coverings franchise model where franchisees are providing mobile services to clients in their homes. The business model provides high end window furnishings to clients in residential and commercial customers. The business model is a low investment system which allows franchisees to get into business quickly and efficiently and then scale their model with more team members.
4. Big Jerry’s Fencing Franchise
Big Jerry’s Franchise is a full service fencing sales and installation services franchise model. The franchise system is structured around technology and Just
In Time ordering allowing franchisees to get into business for a low investment and operate from a home office location. The business provides fencing products and solutions to residential and commercial clients in markets throughout a large defined franchise territory. The franchise has expanded to almost 20 markets and is growing quickly.
Why consumers love mobile franchises
Consumers are increasingly drawn to mobile franchises for several reasons:
1. Convenience: Mobile franchises save customers time by coming to them.
2. Personalization: Many mobile franchises offer tailored services, creating a more intimate customer experience.
3. Accessibility: By serving multiple locations, mobile franchises reach underserved areas and expand customer access.
the future of mobile franchises
The future looks bright for mobile
franchises, driven by trends like remote work, on-demand services, and technological advancements. Entrepreneurs looking for a flexible, scalable, and customer-centric business model should consider exploring mobile franchise opportunities.
Mobile franchises represent a paradigm shift in entrepreneurship, offering a business model that combines low overhead, scalability, and consumer convenience. By going to the customer rather than waiting for them to walk through the door, mobile franchises cater to modern demands and unlock new opportunities for growth. As more industries adopt this approach, mobile franchises are poised to become a cornerstone of the future business landscape.
For more information on how to start a Mobile Franchise Model, visit www.FranchiseConduit.com or to Franchise Your Mobile Business Model, contact FMS Franchise: www.FMSFranchise.com
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
h o W ai is eNhaNC iN g
FraNC hise s u PP ort at uNited
Water r estoratio N
g rou P
At United Water Restoration Group (UWRG), we’re always looking for ways to support our Franchise Owners and their teams more effectively.
As a company with over 50 locations specializing in water, fire, and mold damage restoration, we know that having reliable, real-time support is critical in our line of work. That’s why we’ve introduced an AI-powered support system to make it even easier for our teams to get the answers they need, exactly when they need them.
We’ve always been proud of the strong human support we provide, and that remains a cornerstone of what we do. But we also saw an opportunity to enhance our support system with AI-driven resources. Now, if a technician is on a job site in the middle of the night and needs a quick refresher, they don’t have to wait for the support. Instead, they can turn to our AI support team for immediate, accurate guidance.
This AI system is made up of four specialized experts, each focused on a different area of restoration:
• Marina – Water restoration specialist
• Sani – Sanitization specialist
• Ember – Fire damage professional
• Asper – Mold remediation specialist
Originally, we introduced these AI tools as text-based chatbots on our website, but adoption wasn’t as high as we had hoped. We asked ourselves: How can we make this even more useful for our teams? That’s when we decided to give each AI expert a distinct personality and make them accessible via phone. Now, our technicians can call Ember for fire-related guidance or Marina for water damage advice, and
they’ll get instant answers from an AI that feels like a real person.
One of my favorite aspects of this system is how realistic we’ve made these AI assistants. For example, Ember is designed as a New York firefighter, complete with a Brooklyn accent. When you call her, it truly feels like you’re speaking with an industry pro. These small details make the experience more engaging and natural for our teams.
Beyond being fast and convenient, our AI tools are also highly reliable. Unlike general AI systems that might provide inaccurate or fabricated responses, ours are specifically trained on Institution of Inspection Cleaning and Restoration Certification (IICRC) standards and UWRG’s established processes. This ensures that the advice they provide is always aligned with industry best practices and our company protocols.
What’s especially important is that these AI experts won’t guess or make up answers. If someone asks a question outside of their area of expertise, they’ll simply say they can’t help. That level of accuracy is critical in restoration, where precision matters in every job we take on. But AI support is just the beginning. We’re also working on other AI-driven initiatives
to make life easier for our Franchise Owners. One of the most exciting developments is an AI-based lead scoring system, which will analyze incoming customer inquiries to help prioritize the most valuable leads. This will allow franchisees to focus their efforts on highquality opportunities and maximize their growth potential.
Additionally, we’re rolling out a new customer relationship management (CRM) platform that integrates AI to streamline marketing and customer communication. With automated campaigns and AI handling routine inquiries, our Franchise Owners will have more time to focus on running and growing their businesses.
Even with these advancements, we remain committed to the personal, hands-on support that has always set UWRG apart. AI is meant to be an extension of our existing support system, not a replacement. We see our Franchise Owners as family, and we want to ensure they always feel supported at every stage of their journey.
At the end of the day, our goal is simple: to provide the best possible resources for our teams, so they can focus on delivering toptier restoration services to our customers. These AI innovations are just one more way we’re making that happen. And as we continue to evolve, we’ll keep looking
about turner kuell:
Turner Kuell is the Director of Digital Marketing for United Water Restoration Group, with over 10 years of experience in digital marketing and business growth. He specializes in helping franchise owners enhance their online presence, generate leads, and develop systems and automation to improve efficiency. Turner also plays a key role in franchise development, supporting growth strategies for new and existing locations.
for new ways to support our Franchise Owners, ensuring they have the tools they need to succeed—today and in the future. v
Why Fu N draisiN g uNiversity is the Per FeC t FraNC hise
For the r emote Work e ra
Franchising is not what it used to be. Gone are the days when every business needed a storehouse, a warehouse, or an office space. The reality is that today’s workforce values flexibility, mobility, and freedom—all qualities that are built into the very DNA of Fundraising University.
We have created a franchise model that fits the mold of how people want to work in the modern era. It’s built on service, not products, and doesn’t require a physical location, making it seamless and simple to work from home, from the café, or from wherever you are. Our franchisees can run
their business from virtually anywhere, working with schools, coaches, teams, and student groups to help them raise the funds they need to succeed. No office, no inventory— just results.
a business Without Walls
Fundraising University began in 2009 with a simple mission: to help youth athletic programs and extracurricular groups raise funds to chase their passions, whether that be winning a national championship or debuting a spring musical. When we officially launched our franchise opportunity in March 2020, it was an absolute game-changer in terms of expansion—beginning with 9 territories, and growing 244% by 2022. Today, we’re in 68 territories in 39 states, working with
more than 2,700 high schools across the country, and we’ve raised more than $150 million to support student-athletes and extracurricular clubs.
All of this has been accomplished without a single brick-and-mortar location. Our franchise owners meet teams and student groups where they are—on the field, in the gym, in the classroom— not behind a desk or in an office. This lack of overhead means that franchisees can focus on building relationships and delivering results as opposed to managing a physical space.
Work from anywhere, on your own terms
One of the greatest parts of the business is the freedom it provides. Our franchisees
aren’t tied to the same four walls. They can work from home, a coffee shop, or the road—wherever they need to be to get the best results.
As a former athlete, an entrepreneur, and a business leader, I recognize firsthand the value of flexibility in work and in life. Between running a company, coaching, and spending time with family and friends, I’ve learned that being tied to a desk isn’t necessary to run a successful business. Our franchisees feel the same way. They’re able to build their careers around their lives— not the other way around.
Game- changing technology
The key to making this remote model work is technology. That’s why Fundraising University made a large investment in
building the first-of-its-kind Enterprise Resource Planning (ERP) system designed specifically for school fundraising.
This ERP system streamlines the entire fundraising process—providing schools transparency, ensuring safety for all students, and increasing results by about 35% compared to traditional methods. It also makes life a lot easier for franchisees. Instead of dealing with mountains of paperwork and logistics, franchise owners can focus on helping teams reach their goals, knowing they have the right tools to back them up.
a smarter Way to franchise
Starting a traditional franchise often comes with high costs—real estate, inventory, and staffing, to name a few—but Fundraising
University eliminates those barriers. Our franchisees invest in relationships, not storefronts; they invest in what really matters to make their business and students succeed. They don’t have to worry about things like rent, utilities, or managing physical space, allowing them the time to really connect with their communities to make the biggest possible impact.
This means they can turn a profit faster and reinvest their time and money in what really matters for success—supporting schools, clubs, coaches, and athletes.
the future of franchising is mobile
The world is always changing, and franchising is changing with it. Remote work isn’t just a trend; it’s the future. Fundraising University is built for that future, giving eager entrepreneurs the chance to own a business that’s flexible, scalable, and most importantly, extremely impactful on their communities.
We’re proud of what we’ve built since our humble beginnings in 2009. We’re helping students, empowering franchisees, and proving that you don’t need an office or brick-and-mortar location to run a successful business. If you’re looking for a franchise that allows you work from anywhere while making a huge difference in your community, Fundraising University is the opportunity that you have been waiting for.
For more information, please visit www.fundraisingu.net
two decades of industry leadership
When America’s Swimming Pool Company (ASP) launched its first franchise in 2005, the goal was simple: bring professionalism, reliability, and highquality service to an industry that needed it. At the time, pool service options were inconsistent, with homeowners struggling to find dependable providers. ASP set out
iN dustry
to change that. Today, ASP is the largest swimming pool maintenance, repair, and renovation franchise in the country, and its commitment to excellence has remained strong for two decades.
the asP business model
ASP’s growth is rooted in a strong, established model and a focus on franchise owner support. What began as a small
business has expanded to over 257 locations across 22 states. This growth isn’t just about scale—it reflects the trust ASP has built with homeowners and entrepreneurs alike. ASP prioritizes strategic, high-quality growth. By investing in comprehensive training, technology, and ongoing support, franchise owners gain the tools they need to build thriving businesses. This approach has contributed to steady expansion and long-term sustainability.
technology that simplifies business
Over the past 20 years, technology has played a major role in ASP’s evolution. In the early days, most pool companies relied on paper invoices and manual scheduling. ASP partnered with Pool Brain in 2024, a leading innovator in pool company software, to manage water testing, customer communication, and scheduling with ease. This digital platform helps streamline operations, improve efficiency, and enhance customer satisfaction. Key features include remote data monitoring, scheduling, route optimization, automatic billing, and more. With real-time data
tracking and automated service reports, franchise owners can focus on delivering high-quality service while reducing administrative burdens. By embracing technology, ASP has modernized the industry and attracted entrepreneurs looking for a smart, scalable business.
staying ahead of industry trends
The pool industry has evolved significantly in recent years, and ASP continues to lead the way in adapting to these changes. Eco-conscious solutions like salt chlorine systems, energy-efficient pumps, and solar heating are becoming more popular. Smart pool technology is making maintenance more intuitive, with AI-powered systems that monitor water chemistry and detect potential issues before they arise. Homeowner expectations have shifted— transparency, convenience, and reliable service are more important than ever. By staying ahead of these trends, ASP helps its franchise owners position themselves as industry leaders.
The introduction of a Construction Division in 2023 has allowed the brand to offer a wider range of services, including pool construction and renovation. This division is supported by strategic hires and partnerships with leading suppliers,
ensuring franchise owners have access to the best resources and training. ASP's commitment to innovation extends to its embrace of eco-friendly technologies and practices, positioning the brand as a leader in sustainable pool care.
recent Growth and e xpansion
ASP has continued to expand its footprint across the United States. This growth is a testament to the brand’s robust business model and increasing demand for professional pool services. Additionally, ASP welcomed 12 new franchise owners and expanded across 26 territories in 2024. This momentum highlights the brand’s ability to attract entrepreneurs and help them succeed through comprehensive training and ongoing support.
the future of asP
As ASP celebrates its milestone franchising anniversary, the brand continues to expand, focusing on enhancing service offerings, driving innovation, and creating opportunities for new franchise owners. The labor market is evolving, and pool service is no longer just a seasonal job—it’s a career path. That’s why ASP is investing in training programs that help service technicians build lasting careers
in the industry. America's Swimming Pool Co. equips franchise owners and their employees with extensive training through its Pool School program where franchisees learn everything from Green-to-Clean service process to regular maintenance, repair techniques, and other crucial aspects of the business – no prior experience required.
Why entrepreneurs choose asP
At the heart of ASP’s growth is a commitment to quality service, strong franchise owner support, and continuous innovation. Being part of a leading parent company of home service franchises has exclusive benefits. Franchise owners receive ongoing marketing support, increased purchasing power, brand recognition that establishes trust in the community, and opportunities to network with like-minded franchise owners.
For 20 years, ASP has helped homeowners enjoy safe, well-maintained pools while providing business owners with an established system designed for growth. Looking ahead, ASP remains committed to expanding opportunities, strengthening its network, and continuing to elevate standards within the industry. v
t o leverage BusiN ess
relatio N shiP s For meaNiN g Ful
gro
W
th,
Co N sider FraNC hisiN g
Every jobseeker has undoubtedly heard some version of this old adage: It’s not what you know, it’s who you know.
This familiar saying underscores a basic truth — that forging connections and nurturing relationships is essential for success. It’s a truth that applies not just to career progression, but also to business development. Simply put, growing any kind of business requires leveraging key relationships, including those with vendors and suppliers, regional business peers and beyond.
When it comes to nurturing and leveraging relationships, however, not all business models are created equal. For example, franchising offers unique opportunities to generate sustainable success through a strong network of relationships— providing franchise owners with a head start compared with those who pursue independent ownership. This head start can be especially meaningful in more niche verticals, such as biohazard and decontamination cleanup— areas where the relational advantages of franchising can provide a meaningful competitive edge.
franchising and brand reputation
Franchises are relational by definition— and the relationships that exist within any franchise system can be leveraged to earn trust and facilitate growth.
One of the great perks of buying a franchise, as opposed to building a new business from scratch, is the embedded name recognition—simply put, franchise owners are buying into an identity that is already well-established and widelyknown. They can leverage whatever positive associations are attached to the brand name in order to reach more
customers and to make inroads within their region or community.
Consider the example of decontamination cleanup services, where having a recognizable brand identity is essential. Backed by a national reputation, individual franchise owners immediately have some cache with insurance companies and local authorities. This built-in reputation makes it easy to generate trust early on without as much expectation for local franchise owners to prove themselves or to demonstrate credibility.
In other words, simply operating within the relational structures of a franchise — and enjoying the good reputation conferred by those structures — can help jumpstart business success, establishing a bedrock of trust where it matters the most.
established supply chains
That’s just one example of how a good reputation, built on positive relationships, can facilitate business growth. Another example is through having established supply chains—and here again, operating within a franchise ecosystem can be especially beneficial.
Having proven, strong relationships with suppliers and vendors is necessary for any business to get the parts and materials needed to produce consistent, high-quality products and to ensure products and services are delivered to customers in a timely and predictable manner.
This is just the tip of the iceberg when it comes to ways in which established supply chain relationships can help a company grow. Other benefits include heightened operational efficiency, less waste and favorable pricing structures — all of which ultimately help a business to run smoothly and to promote a frictionless customer experience.
Built-in supply chain relationships are a significant advantage that franchise owners enjoy, as suppliers tend to be vetted and terms negotiated with the franchisor. This means local owners often inherit established vendor relationships and need only steward those relationships in a judicious way.
danessa itaya is president of Bio-One®, the most trusted crime and trauma scene cleaning franchise in the united States and part of the Five Star Franchising platform of brands. Itaya has more than 30 years of experience in the franchise industry, including 10 years of national and international leadership experience. She serves on the Women in Franchising Committee of the International Franchise Association and was named one of Entrepreneur’s Top Influential Women in Franchising in 2022.
Also note that, in a field like biohazard and decontamination cleanup, having close relationships with trustworthy vendors can ensure a more seamless, interruption-free process, which is an important way to provide clients with peace of mind during an otherwise anxious time in their lives.
community roots
Still another important relationship is with the community itself, where the franchise model shines.
Simply put, franchise owners tend to know their neighborhood, city or region well, and they can leverage their local connections to facilitate further growth. Combining that local knowledge with a national reputation yields additional benefits, as franchise owners can simultaneously claim intimate knowledge of their community as well as access to a broader range of resources.
The resources available within a franchise system also empower local owners to spotlight charities, nonprofits and sponsorship opportunities within their
community, elevating awareness for causes that matter to their local customers and clients. This is a great example of how the franchising model better equips business owners to leverage relationships in a way that fosters goodwill.
These are important benefits within any industry but especially in a field like restoration services, where demonstrating real concern for local home and business owners is a prerequisite for earning their trust.
for franchise owners, relationships are Prized assets
No matter the industry or niche, franchise owners exist within a web of relationships—with their local community, with their business peers and with other franchise owners who belong to the same system. These relationships can be significant assets and, when properly nurtured, can prove essential for franchise growth.
lime PaiNtiN g’s
m o Bile m odel: r
evolutio
N izi N g the iN dustry W ith m o Bility, FlexiBility, aN d luxury s ervi C es
LIME Painting’s journey began with a vision to elevate painting standards in the luxury market. As the company has grown from Nick Lopez’s (founder/ CEO) initial college venture into a nationwide leader with over 90 locations in 21 states, its success has been driven by a unique van-based franchise model that redefines how painting services are delivered and managed.
By eliminating the traditional brickand-mortar setup, this model focuses on flexibility, efficiency, and lower costs— all while maintaining the high-quality standards clients expect.
lower costs
LIME Painting’s origins trace back to East Lansing, where Lopez started a painting business as a college student at Michigan State University, seeking a way to cover tuition costs without sacrificing education. Recognizing a gap in the market for Luxury Home painting and coating services, this passion led to the establishment of LIME Painting in 2013 with a vision to provide superior service to luxury home and business owners.
A key factor that sets LIME Painting apart is the efficiency of its van-based business model. By removing the need for expensive physical storefronts, the company significantly reduces overhead costs. Rather than investing in brick-andmortar spaces, franchisees can allocate those savings toward quality service and customer satisfaction. This approach not only minimizes initial investments but also ensures lower ongoing operational costs, enabling franchisees to reinvest in their businesses and drive profitability.
flexibility to serve more clients
The most significant advantage of LIME Painting’s mobile model is its flexibility. Each van acts as a mobile command center, fully equipped with all necessary tools and materials to provide on-the-go services. This eliminates the need for transporting equipment from a central location, allowing franchisees to serve a larger radius with greater efficiency.
For instance, after a storm or natural disaster, franchisees can quickly respond to homes and businesses in need of immediate attention, providing timely service where it is most needed. Without being tied to a fixed location, the mobility of the vans enables franchisees to stay responsive, distinguishing them from
competitors who may be slower to act. This flexibility also allows franchisees to expand into new areas with minimal cost or infrastructure, creating opportunities for market adaptability that traditional business models cannot offer.
maximizing Productivity
Another advantage of LIME Painting’s van-based approach is the operational efficiency it provides. With all necessary tools and materials stored within the van, setup and teardown times are minimized. Franchisees can arrive at job sites fully prepared, leading to faster job completion,
increased productivity, and greater customer satisfaction.
branding and Visibility
LIME Painting’s vans also serve as highly effective marketing tools. Each vehicle is branded with the company’s logo, acting as a mobile billboard that increases brand recognition. As the vans travel through neighborhoods, they naturally promote LIME Painting’s services, keeping the brand top-of-mind for potential customers.
Over time, this consistent visibility fosters trust and recognition. Clients begin to associate LIME Painting with high-quality service, increasing the likelihood that they will choose the company for their next project. This mobile branding strategy
helps franchisees stand out in competitive markets.
adaptability and sustainability
In today’s evolving business landscape, adaptability is critical. LIME Painting’s mobile model allows franchisees to pivot quickly in response to market changes, whether by expanding into new regions or adjusting services based on customer demand. This adaptability is essential for maintaining competitiveness, especially in fast-moving industries.
The van-based approach also aligns with growing sustainability trends. By eliminating the need for a physical storefront, the company reduces its environmental impact, contributing to a greener future. For environmentallyconscious consumers, this commitment to sustainability serves as an important differentiator, further enhancing the appeal of LIME Painting’s services.
a Vision for long-term success
Looking ahead, LIME Painting’s vanbased franchise model has proven to be a strong foundation for sustained growth. This approach enables the company to continue expanding while providing highquality painting and coating services to homeowners and businesses nationwide. With a low-cost, high-efficiency model, franchisees can focus on delivering exceptional service without the burden of heavy overhead costs, positioning them for long-term profitability.
LIME Painting remains committed to innovation, flexibility, and redefining traditional business models. Its vanbased franchise structure offers aspiring entrepreneurs a unique opportunity to build successful businesses without the challenges associated with owning a physical storefront. As the company continues to expand its reach, it looks forward to welcoming new franchisees and shaping the future of the industry. v
iF a FraNC hise i s N ’t Built For FraNC hisees to s u CC eed, What’s the PoiN t?
I’ve seen it happen. A franchise brand takes off, selling territories left and right, celebrating every new deal like the biggest win. The sales team is fired up, commissions are rolling in, and everyone’s convinced they’re building the next great empire.
Then, cracks start forming. Franchisees struggle. They’re confused, overwhelmed, and frustrated. The operations team is drowning in support calls, trying to clean up the mess. Performance drops, validation tanks, and suddenly, all that explosive growth turns into an anchor dragging the brand down.
I know this playbook because I’ve watched it unfold more than once. I’ve spent years in franchising, scaling brands before acquiring my own. I’ve seen firsthand what works and what doesn’t; that’s why I went out on my own in the first place. And I can tell you with absolute certainty: if your sales and operations teams aren’t locked in together from day one, your franchise system is a ticking time bomb.
When I acquired Rolling Suds, a 30+ year-old family-owned power-washing business with just one location at the time in 2022, I wasn’t interested in playing the same game that so many emerging franchisors do, pushing growth at all costs and figuring out the rest later.
I set out to change the system. Something scalable with realworld value. Something that would provide generational wealth to the franchisees who saw our vision. Something that wouldn’t just survive aggressive expansion but thrive because of it. That meant setting a hard rule from the start: sales and operations work as one team, not two.
How i learned the Hard Way
Before Rolling Suds, I was deep in franchise development, leading today’s largest home service brands through rapid expansion. I saw how growth could be a powerful advantage, but only when done right. Too often, sales teams focused on closing deals, showing easy operations and quick returns, while operations weren’t fully aligned to support those expectations.
One thing about me, I am a big-picture guy. When something isn’t clicking, I’m going to figure out why.
When franchisees stepped in and realized what it actually took to succeed, some struggled, some stalled, and some never got off the ground. Watching that happen was gut-wrenching. These were people who put their savings and trust into the system, and when they failed, it wasn’t just on them—it was on the brand… and I took it to heart. If a franchise does not equip its owners properly, everyone loses.
building a franchise my Way
In year one of Rolling Suds (2023), I was signing every franchisee myself. I knew that if we were going to build the biggest power washing franchise in the world, we had to do it the right way from day one.
I personally vetted every franchisee, not to turn people away, but to ensure that anyone who joined our system had the mindset, drive, and ability to execute. If we didn’t see that, we didn’t move forward because we refuse to set someone up for failure. A great franchise is not built on collecting franchise fees; it’s built on franchisees who win.
Why most franchise brands fail this test
Most franchise brands set sales and operations up as opposing forces. Sales is incentivized to sell as many franchises as possible, while operations is left to clean up the aftermath. That’s how brands get franchisees who shouldn’t have been approved in the first place. The result? Misalignment, weak performance, and a franchise system that’s built on shaky ground.
At Rolling Suds, we flipped that completely. Our sales team doesn’t just hand a franchisee off to operations and move on, they are accountable for that owner’s success. Our operations leaders are involved before a franchisee ever signs a contract. If they don’t think someone is a fit, they shut it down. No amount of sales momentum is worth bringing in the wrong person.
That’s why we don’t have underperforming franchisees. We don’t let them in the system to begin with.
my Playbook for sales & ops alignment
When a new Rolling Suds franchisee signs, they aren’t just dumped into the system and left to figure it out. From the moment they say yes, they are plugged into a structured, high-accountability ramp-up process designed to get them cash-flowing as fast as possible. We don’t do guesswork. We don’t do “figure it out as you go.” Everything is mapped out:
1. Immediate onboarding. No waiting, no confusion. They know exactly what happens next.
2. Hands-on training with real execution. Not just theory—actual practice, with operations guiding every step at our HQ.
3. Aggressive early-stage support. The first 90 days are critical. We track performance relentlessly, step in fast when needed, and ensure every franchisee is executing the model exactly as it’s designed.
And here’s the key: our sales teams, our operations teams, and I are in constant communication. Every week, we meet,
review performance, analyze where franchisees are excelling or struggling, and adjust accordingly. If franchisees start struggling with customer acquisition, we tweak our training and lead generation strategies. If operations sees a pattern of early-stage issues, we refine how we qualify candidates before they sign. Nothing happens in a vacuum.
the result? We’re scaling Without breaking
Most franchise brands that grow as fast as we have end up breaking under their own weight. Rolling Suds is different. We’ve sold over 250 territories in the first two years, and our system is only getting stronger as we scale. Why? Because we’re bringing in the right franchisees, setting them up for success, and keeping sales and operations in lockstep every step of the way.
The brands that fail are the ones that focus on selling franchises instead of making sure franchisees can actually succeed. Growth looks good on paper, but it means nothing if the people buying in aren’t set up with the right tools, training, and support.
A franchise is that owner’s future. It’s their savings, their risk, their shot at building something for themselves and their family.
If the system isn’t built to help them win, then what are we even doing? A strong franchise isn’t measured by how fast it sells but by how well its franchisees perform, because their success is the only thing that actually matters.
if you’re a franchisor, fix this now
If you’re a franchisor and your sales and operations teams aren’t aligned, you’re already losing. Maybe you don’t see it yet, but you will. The signs are always the same: franchisees who struggle early, support teams constantly firefighting, sales pushing candidates through even when they shouldn’t just to make quota.
Fix it now, not when it’s too late. Make your sales team accountable for what happens after the deal closes. Get operations involved before a franchisee signs. Build a structured, repeatable onboarding system that sets owners up to execute from day one. And never, ever sell someone into a business they aren’t actually ready to run.
That’s how you scale a franchise without breaking it. That’s how you build something that lasts. And that’s exactly what we’re doing at Rolling Suds.
www.rollingsudsfranchise.com
a FraNC hise Built For
s u CC ess
With a remarkable 29.31% compound annual growth rate (CAGR) over the past decade, Appell Striping has established itself as a leader in professional pavement maintenance and line striping services.
Currently operating in five states—NY, FL, NJ, GA, and PA—the brand presents an exciting opportunity for franchise owners to enter a thriving business at the ground floor. With unlimited white space for expansion, Appell Striping is actively seeking hands-on, motivated individuals with a strong work ethic and leadership skills, particularly those with experience in home services, construction, or related industries.
low- cost, easy entry to business ownership
Appell Striping has designed its franchise model to remove the high costs and barriers typically associated with starting a business. Unlike traditional franchises that require expensive leases, real estate investments, or extensive infrastructure, the Appell Striping system allows franchisees to operate with just a truck and trailer. This mobile setup significantly lowers startup costs, enabling
franchisees to focus on growing their business rather than managing overhead expenses.
With a well-established reputation in pavement maintenance and line striping services, Appell Striping provides franchisees with a proven system, toptier materials, and a recession-resistant business model. Line striping is an essential service for commercial properties, municipalities, and business owners, ensuring a steady demand and a lucrative return on investment.
national Partnerships with leading companies
Appell Striping’s success is not just rooted in its local franchise operations— it also maintains strong partnerships with top national brands, allowing franchisees to access large-scale projects across the country. Through these partnerships, Appell Striping is able to secure contracts with major retailers, logistics hubs, corporate campuses, and property management companies that require consistent pavement maintenance nationwide.
These strategic relationships ensure that franchisees have the opportunity to work on high-profile projects with well-known companies, providing a steady pipeline of work beyond their immediate local markets. By leveraging these national connections, franchisees can expand their client base, increase revenue potential, and build long-term success with the support of an established brand that operates on both regional and national levels.
incentivized training & stateof-the-art tools
Appell Striping invests in franchisee success by not only offering training but also paying franchisees for their time during the comprehensive training program. This incentive ensures that franchisees can fully commit to learning the necessary skills and business operations without financial strain.
The hands-on training covers everything from advanced line striping techniques to customer acquisition, business management, and operational best
practices. This program equips franchisees with the knowledge and confidence to excel in the pavement maintenance industry.
In addition to expert training, franchisees receive state-of-the-art tools and equipment, including industry-leading line striping machines and high-quality materials. Every franchisee is provided with the necessary resources to deliver toptier results, ensuring customer satisfaction and repeat business.
consistent Work & recurring revenue
One of the biggest advantages of the pavement maintenance industry is its recurring revenue model. Parking lots and other commercial properties require consistent upkeep, typically needing new line striping and maintenance every 6-12 months. This creates a predictable cycle of work, ensuring franchisees have a steady stream of customers and ongoing income. Unlike other service industries where businesses must constantly seek new clients, Appell Striping franchisees benefit from repeat customers who require ongoing maintenance. Property managers, retail centers, hospitals, and municipalities all rely on professional striping services to maintain compliance, safety, and aesthetics. This built-in demand allows franchisees to build long-term relationships with clients, securing contracts that provide reliable and repeat business.
With a growing number of commercial properties and infrastructure developments across the U.S., the demand for highquality pavement maintenance services continues to rise. Appell Striping’s business model is designed to help franchisees capitalize on this opportunity, providing a stable and profitable path to success.
cutting- edge technology for Precision & efficiency
The brand is committed to delivering superior quality and efficiency in every project, incorporating cutting-edge technology into its operations. Franchisees benefit from industry-leading equipment, including Graco line striping machines, which offer precision, durability, and ease of use.
In addition to high-performance machinery, Appell Striping leverages aerial imaging technology to enhance the accuracy and efficiency of its striping services. This technology allows franchisees to assess job sites, plan layouts, and execute projects with pinpoint precision. By utilizing aerial imaging, franchisees can streamline operations, reduce material waste, and complete jobs faster—leading to increased profitability and customer satisfaction.
Technology-driven solutions not only improve efficiency but also set Appell Striping apart as an industry leader. By providing franchisees with the best tools and innovations available, the company ensures that every project meets the highest standards of quality and professionalism. a franchise model built for success
With a strong foundation, high-growth potential, and an accessible business model, Appell Striping provides franchisees with everything needed to succeed. Whether an experienced contractor looking to expand a portfolio or an entrepreneur seeking a scalable business opportunity, Appell Striping offers the resources, support, and proven system to help franchisees thrive.
By eliminating the need for costly real estate, offering a predictable revenue stream through recurring contracts, and providing franchisees with top-tier training and technology, Appell Striping has built a franchise model designed for long-term success.
With a strong foundation, high-growth potential, and an accessible business model, Appell Striping provides franchisees with everything they need to succeed. Whether prospects are experienced contractors looking to expand their portfolio or entrepreneurs seeking a scalable business opportunity, Appell Striping offers the resources, support, and proven system to help franchisees thrive in the booming pavement maintenance industry. v
m asteriN g your First y ear iN BusiNess:
K EY inSig HTS FOR Su CCESS
Launching a business is a transformative journey, and doing so with a mobile service model comes with its own unique set of challenges. My wife, Lauren, and I, learned quickly that the first year is about more than just executing a business plan—it’s about embracing change, managing obstacles, and constantly adapting.
As owners of GYMGUYZ, we discovered that true success in the first year is built on relationships, resilience, and a mindset focused on growth, not perfection.
Throughout our journey, we learned valuable lessons, and we’ve come to realize that thriving as a business owner isn’t about avoiding challenges, but navigating them with purpose and focus. Below are the key takeaways from our experience, offering a roadmap for aspiring entrepreneurs looking to navigate their own first year with confidence and success.
n: Allen Brewington | Co-Owner of GYMGuYZ in Annapolis and Columbia, MD
lauren and Allen
1Welcome rejection as a learning tool
In business, rejection is inevitable. Whether you’re trying to build a client base, introduce new services, or hire the perfect team, you will face resistance. For us, the first year was filled with moments of rejection—retaining new customers, launching new marketing campaigns that didn’t take off, and challenges in securing financing. At first, these moments felt like setbacks, but over time, we learned to see them as opportunities for growth. Every “no” became a lesson that helped us refine our approach and make smarter decisions moving forward. Instead of letting rejection hold us back, we embraced it, using each one as a stepping stone to improve and better understand our market.
2assemble a team that shares your Vision
The right team is crucial for any business, but the importance of building the right team in the early stages can’t be overstated. We quickly learned that it’s not just about hiring employees—it’s about finding individuals who align with your mission and who are passionate about contributing to your vision. The first year was an opportunity to focus on team-building, ensuring that everyone we brought on board was both skilled and motivated. Building a team that believes
in the company’s goals helped us maintain momentum and stay focused on delivering the best service possible. Equally important was our ability to manage time efficiently. Setting clear expectations, establishing effective workflows, and consistently communicating with our team helped us create a culture of accountability and success.
3People over Profits: the Power of relationships
It’s easy to get caught up in numbers, but we quickly realized that true success comes from building meaningful relationships. Whether it’s with customers, employees, or the community, taking the time to foster genuine connections is integral to growth. We learned that by prioritizing people over profits, we naturally built trust and loyalty. For example, remembering customer preferences, actively listening to our team members, and supporting local events helped strengthen the bond between us and the community. By focusing on relationships first, the profits followed. Business is built on trust, and when you invest in people, you create a foundation for long-term success.
4live your brand every day
Living your brand goes beyond what’s on your website or the logo on your
vehicle. It’s about consistently embodying your brand’s values in every interaction. For us, being the brand meant aligning our personal and professional lives with the mission of GYMGUYZ. We made it a point to demonstrate the principles of health and wellness in everything we did, whether engaging with clients, attending networking events, or simply interacting with the community. This authentic representation of our brand helped us build stronger connections, establish trust, and foster a deeper sense of loyalty from customers. Your actions speak louder than your marketing, so make sure your brand is represented in everything you do.
5keep
your focus on the
bigger Picture
It’s crucial to understand why you’re starting your business in the first place. Having a clear vision is vital, but so is trusting your instincts. The first year can be a whirlwind of activity and emotion, and it’s easy to get caught up in the day-to-day demands. But we found that stepping back and reminding ourselves of the bigger picture kept us grounded. It was important to reflect on why we were building our business—what impact we wanted to have and what we hoped to achieve.
While setting clear goals and objectives is necessary, trusting your intuition also plays a key role in navigating the uncertainty that comes with entrepreneurship. Many times, gut instincts helped us make decisions when logic alone couldn’t provide all the answers. Keeping a long-term perspective while managing short-term challenges made it easier to stay focused and resilient, no matter what came our way.
The first year of business is a time of growth, challenge, and discovery. There’s no playbook for every situation, but with the right mindset, adaptability, and focus on relationships, you can turn obstacles into opportunities. Entrepreneurship is a marathon, not a sprint, and with persistence, passion, and a clear vision, success is not just a goal—it’s an ongoing process that you can achieve.v
BraN ds CaN m aiNtaiN g uest loyalty iN the FaC e o F e xter N al threats
Jamie Izaks is the President of All Points Public relations, a franchise-focused integrated Pr agency based in the Chicagoland area, www.allpointspr.com.
Franchise brands are currently swamped with external threats—regulatory shifts, extreme weather, supply chain shortages, and geopolitical conflicts are disrupting businesses today.
Since long term planning can’t account for each threat, it is a good idea to have unpredictable challenges in mind when it comes to stakeholder communications. While business owners and franchise leaders can’t control these shifts, they can control how they communicate with key stakeholders about them.
A well-crafted communication strategy ensures transparency, preserves guest loyalty, and establishes your brand as an industry leader while cutting through confusion for customers, employees, franchisees and suppliers. This article breaks down a straightforward approach to delivering clear, confident messaging that builds trust, keeps operations running smoothly, and reinforces brand reputation in uncertain times.
shaping the story
Franchisees, customers and employees will hear about challenges to your franchise business one way or another—your job as a brand leader is to control the narrative and become a trusted voice. To build trust and confidence with key stakeholders, your message should be transparent and actionoriented. Avoid vague corporate statements that lack useful details.
Use this framework to craft a clear, effective message:
• Acknowledge the issue: "We understand that supply chain disruptions may impact the availability of your favorite products."
• Explain the impact: "This means we will be [action or change] starting [specific date]."
• Provide action steps: "Here’s how we’re supporting you through this change."
• Invite engagement: "We’re here to answer questions—visit our Q&A portal online or speak to a team member."
While this framework provides a solid foundation, effective communication requires you to tailor your message to each audience. Customers need reassurance that their experience will meet their expectations, even when issues such as supply chain shortages, price increases, and safety threats arise. Franchisees and employees want clarity on how changes will impact their roles and the support they’ll receive.
A standout example of transparent communication is Patagonia’s response to supply chain disruptions. While it’s not a franchise, it still provides a solid communication example. When material shortages and transportation delays hit in late 2024, Patagonia didn’t just acknowledge the issue—it embraced its values in its response. Instead of leaving customers frustrated, Patagonia openly explained the challenges on its website and offered practical solutions, such as restock notifications and repair options over replacements. This approach not only reinforced Patagonia’s commitment to sustainability but also serves as a model for brands looking to navigate uncertainty with transparency and confidence.
By proactively addressing disruptions and reinforcing their core values, companies can position themselves as trusted voices within the industry. Take McDonald’s, for example—when rising egg prices became a major industry concern, the brand didn’t just reassure customers; it also spoke directly to the industry. Through a LinkedIn post from its North American Chief Impact Officer, McDonald’s clarified its stance on egg pricing, emphasizing its commitment to affordability and ethical sourcing. Engaging in the broader industry conversation allowed McDonald’s to establish itself as a leader, helping guide consumers and all stakeholders through the crisis.
message received: choosing the best communication channels
Even the best messaging will fall flat if it’s delivered through the wrong channel.
Face-to-face communication is a highly effective way to provide clarity and address concerns among employees, franchisees, and leadership teams. When a regulatory shift affects labor laws, wages, or operational procedures, consider hosting in-person or virtual Town Halls or anonymous Q&A sessions where staff can discreetly express concerns.
Customers frequently engage with brands across multiple digital touchpoints, making online communication a critical part of the strategy. Email messaging should be tailored based on audience segments. Loyalty program members, for instance, would appreciate acknowledgement of the changes while reaffirming brand commitment: "We’re making adjustments, but your perks are here to stay!"
Make it easy for customers to find answers by creating a dedicated FAQ page or a questions submission form on your website and social media channels. Give customers a direct line to voice concerns rather than an opportunity to make assumptions. Take it a step further by forming a communications task force dedicated to tracking social engagement and responding quickly to customer comments or questions. Addressing common questions keeps customers informed before they even walk through your doors.
Cracker Barrel’s response to rising egg prices is a great example of choosing the right communication channel. While some brands faced media backlash for quietly adding surcharges, Cracker Barrel leaned into its brand values and addressed the issue directly on Facebook, where much of its older customer base is most active. This strategic move helped them reach the right audience and drive engagement.
To connect with the broader franchising industry, brands can leverage strategic communication channels that extend beyond customer-facing platforms. For instance, trade shows and industry conferences provide opportunities to discuss pressing challenges and engage with peers on shared solutions.
Additionally, other options like media interviews and thought leadership articles position executives as authoritative voices, helping to shape industry-wide discussions. Public perception hinges on how well you control the narrative. Don’t let speculation fill the gaps—own your message. Post messaging in your owned channels and proactively reach out to media with clear updates, expert insights, or blog posts explaining how your brand is adapting to change.
measuring and adjusting your communication strategy
In times of change, a well-executed communications strategy isn’t “one and done.” Brands that listen to their audiences, refine their messaging, and adapt their approach can turn challenging moments into opportunities to strengthen customer relationships.
One of the most important indicators of success is customer sentiment, which can be assessed through social media mentions, direct customer feedback, and trends in online reviews. A surge in negative sentiment may signal a need for clearer messaging or a different communication channel.
Engagement metrics also provide critical insights. Email open rates above 20% and click rates exceeding 2% indicate that messaging is capturing attention, but these numbers should guide ongoing improvements. A/B testing different subject lines, email formats, and framing strategies helps brands determine what resonates most. For instance, testing subject lines like “We’re adjusting to new regulations—here’s what it means for you” versus “Important Update: Industry Changes” can reveal which tone offers more reassurance and reinforces loyalty. Franchise brands may not have control over disruptions, but they do have control over how they communicate those changes with key stakeholders. More shifts are likely on the horizon, but by shaping the narrative, choosing the right communication channels, and continuously refining their approach, brands can weather any unexpected change that comes their way. v
Pigtails & CreWCuts: 20 y ears oF traNsFormiNg ChildreN’s hair Care
With two decades of industry experience, the kids salon franchise continues to deliver exceptional service, creating an attractive service for customers and a scalable opportunity for prospective franchisees.
Twenty years ago, I walked into the very first Pigtails & Crewcuts salon with my children. What I discovered wasn't just a place for haircuts — it was a solution to a universal parenting challenge.
As a father who had endured countless stressful haircut experiences with my own kids, I immediately recognized the
brilliance of a salon designed specifically for children. Little did I know that this moment would lead to acquiring the business and transforming it into a national brand that would redefine the children's hair care industry.
As we celebrate our 20th anniversary, I'm proud to reflect on our journey from a single Atlanta location to over 80 salons across the country. Our mission has remained steadfast: transform what was
once a dreaded experience into something children and parents actually look forward to.
building a child- centered e xperience
What makes Pigtails & Crewcuts different is our unwavering focus on creating an environment where children feel comfortable and parents feel supported. Every element of our salons, from the colorful decor and pint-sized salon chairs shaped like airplanes and fire trucks to our patient, specially-trained stylists, is designed with children in mind.
We recognized early on that a successful children's salon doesn't just cut hair; it creates memorable experiences. Our salons feature play areas, movies and video games to keep children entertained while waiting. Because of this, for many
families, a trip to Pigtails & Crewcuts becomes a monthly tradition rather than a chore.
meeting diverse needs
Over two decades, we've evolved to meet the changing needs of families. We've developed specialized approaches for children with sensory sensitivities or special needs, including offering quieter appointment times and sensory-friendly services. Our commitment to inclusivity ensures every child can have a positive haircut experience, regardless of their unique challenges.
Our stylists are trained not just in cutting techniques but in understanding child development and communication. They know how to make even the most anxious child feel at ease, and they are committed to offering the time and space necessary to ensure a child feels ready rather than forcing them into an uncomfortable situation.
This expertise has positioned us as leaders in a niche that serves a critical family need. And by proving our ability to continue evolving as awareness increases, Pigtails & Crewcuts is in a position to maintain our status as an industry leader, even if new needs arise in the coming years.
a franchise model built on support
The success of Pigtails & Crewcuts as a franchise is built on lessons I learned while expanding Heavenly Ham to over 230 locations before its acquisition by HoneyBaked Ham. The most important of these lessons is that franchisee success must be at the heart of every decision.
Our franchise model provides comprehensive support from site selection and build-out to marketing and operations. We've created systems that enable franchisees to focus on building relationships in their communities while benefiting from proven business practices. Many of our franchisees are parents who discovered the concept as customers and wanted to bring the experience to their own communities, so they’re excited to build those relationships and spread the word.
navigating challenges and Growth
Like any business, we've faced our share of challenges. The 2008 recession tested our resilience shortly after we began franchising. More recently, the pandemic forced us to quickly adapt our operations to ensure safety while maintaining the joyful experience we're known for. These challenges have ultimately strengthened our business model and confirmed the resilience of our concept.
The $7 billion children's hair care market continues to present tremendous opportunities. Parents will always need haircuts for their growing children, making our business remarkably stable even during economic fluctuations, and our specialized focus has allowed us to thrive in a segment largely overlooked by traditional salons.
looking forward
As we approach our goal of 100 locations, we remain focused on thoughtful growth rather than rapid expansion. The right franchisees who share our passion for creating positive experiences for children are critical to maintaining our brand standards, and we are excited to identify these partners and grow our presence in key markets.
Looking ahead, we're exploring innovative service offerings and products that complement our core business while continuing to refine the support we provide to franchisees. The foundations we've built over the past 20 years position us for continued success in the decades to come. What began as a simple solution to a common problem has grown into a beloved brand that touches the lives of families nationwide. I couldn't be prouder of what we've built, and I'm excited about what the future holds for Pigtails & Crewcuts. v
wAdE bRAnnOn - CEO, President Pigtails & Crewcuts
h o W s mall FraNC hise BraNds CaN iN s Pire Big
The wellness franchising space is growing at a fast-pace, and the global wellness market is projected to reach $9 trillion in the next three years. With competitors continuing to pop up, and new trends emerging nearly every day, it can be hard for emerging brands to stand out and make waves among their competitors.
Brand differentiation is key to making a lasting impact and building customer loyalty, so it is important to break through the noise. A key way to separate your brand from the rest and position yourself as a leader is through innovation.
At GLO30, we are constantly looking for ways to stay ahead of trends and create the best experience for our customers. As a way to enhance our experience, we were one of the first wellness franchises to rollout Botox membership programs, and our implementation of AI in analyzing skin types and treatments is helping to innovate our customer experience. As an emerging brand, innovation means identifying opportunities for growth – being small does not mean you have to be stagnant.
identifying opportunities for bold moves
Continuous industry research is key in identifying areas for growth and innovation, and finding the gap in the market that you can fill is crucial in positioning yourself as a strong
competitor, especially as an emerging brand. In franchising, a key way to support continuous education is through conferences, learning programs, and frequent training sessions to ensure all franchisees and team members are up to date.
Education can provide key insights into the gaps in the market. As new trends rise and new wellness concepts open, customers are constantly looking for their specific needs to be met. GLO30 aims to fill a gap in the market by offering medically-backed facials that blend medical science with customized seasonally adapted treatments, every 30 days.
As a franchise, it’s important to foster a culture of openness and curiosity. Franchisees should feel comfortable sharing their insights, as they may offer a fresh perspective and open your eyes to trends you were missing. Listening to customer feedback is also a key way to understand what consumers are searching for, and analyzing competitors will shed light on pain points in your own business model and offerings.
Being an adaptable brand is another main key in staying innovative and competitive. Franchises need to be forward-thinking in order to stay relevant, and in the fast-paced wellness space, being able to pivot when new opportunities arise is crucial. Whether it be adapting to seasonal changes, consumer trends, or exploring new revenue streams, being agile allows you to be bold.
Prioritize the customer e xperience
In an industry where trends are constantly changing, it can be easy to get caught up in searching for new ways to implement the “next best thing.” However, shifting your mindset to searching for ways to enhance your customer experience can aid in innovation and set you apart from competitors. When you prioritize your customers, you naturally build loyalty and advocacy, and the rest falls into place.
GLO30 personalizes each customer’s experience using our proprietary Artificial Intelligence powered skin analyzer, GLOria, as well as offering memberships
that are tailored to the unique needs of each customer’s skincare journey. A key takeaway, especially for emerging brands, is that continuous education and research on ways to go above and beyond for your customers can lead to breakthroughs, positioning your brand as a key innovator.
don’t lose sight of your brand’s mission
While innovation is exciting, you should never lose sight of what your brand’s foundation is, and ensure that any innovation aligns with your mission. Staying competitive does not mean changing who you are, but rather finding ways to be better at what you already do best.
The wellness industry relies on trust, education, and customer care. If you
begin to lose sight of these core values, you risk confusing customers and losing credibility as a brand. Consistency is key to maintaining credibility, especially in the franchising space. When rolling out innovation, ensure your strategy is scalable to the entire franchise system. At GLO30, we’ve set high standards for each franchisee, and our training for Certified Nurse Injectors ensures that each location provides the same, high-quality services for guests.
As the franchising space continues to become more competitive, remember to watch industry trends and continuously educate yourself and your team to stay at the forefront of innovation. By embracing change and aligning that with your mission and customer experience, you’ll naturally carve out space in the crowded market. v
Cor P orate m other
N ds FiN aNC ial Freedom W ith k umo N
Nievalyn Keel knew she had her fill of the corporate marketing world and wanted a career change – one that put her in charge. That was in 2020, just as the country was enveloped in a global pandemic and she needed something that made financial sense.
Franchising was an appealing option. She was a Kumon mom and loved the brand, and both of her children attended a center near her home. Her family valued education and an educational franchise seemed like a good idea. However, there wasn’t a center for sale near her home.
Keel looked at another education franchise, but as she did more research, there were a few things that gave her a financial pause. Something didn’t add up – literally.
“So, we looked at that franchise, and we
nievalyn Keel
were a little nervous about it,” she said. “The fees and everything that they wanted seemed ridiculous,” she added. “The amount of money that you would have to pay them before you even got a client was crazy.”
About a week before her discovery day, she learned Kumon could be an option in a neighboring town. She already loved the brand; the franchise fee was one of the lowest and there were some significant incentives that made the career change manageable.
financial cents
Kumon is consistently ranked as one of the top low-cost franchises, and that appealed to Keel as she learned more.
Kumon’s startup costs range from $67,428 to $145,640, depending on location, including the franchise fee of $2,000. In
the U.S., Kumon offers up to $38,700 in incentives to cover some of the costs for a new Kumon Center. Veterans may qualify for an additional $10,000 incentive.
“We want to keep the cost of starting a Kumon Center affordable for our franchise owners,” said Angelo Chavez, Kumon’s assistant vice president of franchise development. “We want new instructors, like Nievalyn, to focus on enrolling and helping their students, not worrying about startup costs.”
That worked for Keel, and she ultimately opened her center in Bloomfield, New Jersey, in 2022, but not before doing her due diligence.
making the Purchase
Before buying the Kumon Center in Bloomfield, Keel wanted her husband to review everything.
“My husband is the money guy in our family,” she said. “He's been in financial services his whole career. He really did a deep dive into the financials and what we would have to pay before we got customers.”
This time, the math worked. Even her lawyer liked the support the company’s Franchise Disclosure Document laid out for franchisees.
“It felt like much more of a partnership than an organization just saying, ‘Give me all your money,’” she said. “I felt like that was a good model, and what they offer, in terms of startup, reimbursements and all that stuff was also very attractive.”
Between the low cost of the franchise fee and the added financial incentives for opening a new center, it really took a lot of the stress of opening a business from scratch off her mind.
“Kumon’s incentives are significant,” Chavez said. “For instance, a new Instructor can receive up to $12,000 in rent reimbursement in their first year. The company also covers the cost for their signage, any permitting for it, along with furniture and fixtures as part of Kumon’s incentive package.”
Instructors can also get up to $5,500 reimbursed for paint, carpet and window coverings. Then there’s also about $3,600 that can be directed to new center marketing.
“The thought of paying a contractor tens of thousands of dollars was very scary,” Keel said. “Knowing that while I laid this money out, I'd be getting it back, provided me some comfort. When you think about a new business and all the startup costs, it's scary. A lot of people don't do this for that reason. They're worried about when they're going to start to see the return.”
But after significant scrutiny and research by Keel, her husband and lawyer, she felt confident in her investment to become an Instructor and looked forward to opening.
“Once I looked at everything that Kumon offered, it was an easy decision,” she said. “I opened about three years ago now and it’s going great.” v
Be r eady For a r eC essio N – y iPPee!
No one wants a recession. There may not be one. I certainly hope not. But here’s something you might not expect—every recession I’ve been through has been a great opportunity for growth. When I was with CCA Global Partners, we grew for 20 straight years through three recessions, averaging 29% annual growth. We never had a down year, and in fact, some of our best years were during recessions.
So, why do some businesses thrive while others struggle? Because they embrace a different mindset. Here are the key strategies for franchisors who want to turn a potential downturn into a period of expansion and success.
1mindset: see opportunity Where others see crisis
Recessions create opportunities that don’t exist in normal economic times. While others panic and focus on cutbacks, the savvy business leader looks for openings. A positive, opportunity-driven mindset allows you to see potential where others see risk. If you’re focused on growth while your competitors are retreating, you’ll gain an edge.
2be aggressive When others are defensive
Instinctively, most companies cut back during a recession. While it makes sense to streamline operations, now is NOT the time to pull back on marketing. In fact, it’s one of the best times to invest. Here’s why:
• Less Competition – Your competitors are cutting their marketing budgets, meaning your message stands out more.
• Lower Costs – Ad rates and promotional opportunities become cheaper, giving you more value for your investment. If you stay visible while others fade into the background, you’ll capture more market share and emerge stronger.
3recruit franchisees While others Pull back
Recessions shake up the job market, leaving many successful professionals looking for new opportunities. This creates a prime environment for franchise recruitment:
• More Candidates – Layoffs and corporate downsizing push talented individuals to explore business ownership.
• Less Competition – Other franchisors may be pulling back on recruitment efforts, giving you an open field.
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership: The Ultimate Edition and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to The Learning network. reach Evan at ehackel@ingage.net, 781-820-7609 or visit www.evanhackel.com.
With the right approach, you can bring in high-quality franchisees who might not have considered franchising in a stronger economy.
4e
xpand locations & acquire struggling franchisees
Now is an excellent time to encourage existing franchisees to expand. Why?
• Prime Real Estate is Cheaper –Landlords and property owners become more flexible on lease terms and pricing.
• Distressed Franchisees are Looking to Sell – Some franchisees may struggle, creating opportunities for stronger operators to acquire locations at a discount.
A downturn creates openings to scale efficiently and smartly.
5invest in training
If the economy is good or bad, investing in training makes sense. During recessions, it makes more sense as every customer opportunity is more important. Additionally, staff has more time for training as things are slower.
• Invest in Sales Training for franchisee staff – Increasing average ticket size, closing a higher rate of customers, and maintaining or growing margin are very important. For example increase average ticket size by 5%, which means their sales go up by 5%, improving closing rate from 40% to 50% increases their sales by 25% and raises your margin by 2% adds 2% to their bottom line. All of which result in higher royalties.
• Invest in Customer Service Training for franchisee staff – In a recession or any economic downturn, every one of your customers takes on additional value. Customer service training lets you
attract and keep more of them. Excellent service also delivers referrals.
• Train Your Franchise Sales Staff Too – Good selling skills and programs are not good enough. In lean times, you lo need to take your selling skills to the next level for an essential competitive advantage.
• Train Every Franchisee on Your Systems – When times are good, franchisees tend to not implement all of your initiatives and programs. Use the recession to revitalize programs that you know will have a significant benefit to your franchisees and make sure you provide the needed training and support to make that happen.
6focus on franchisee Profitability
Supporting franchisees in maximizing profitability is crucial, especially in a downturn. Here’s how franchisors can help:
• Renegotiate Leases – Many landlords will be open to negotiating lower rents or better lease terms during a recession.
• Value-Based Offerings – Adjust pricing, promotions, and product mix to appeal to cost-conscious consumers while maintaining strong margins.
• Increase Gross Margin – Look for ways to improve purchasing efficiency, reduce waste, and enhance operational productivity.
• Maximize Marketing ROI – Ensure every marketing dollar is spent effectively, targeting high-converting channels and optimizing campaign performance.
By helping franchisees operate more efficiently and profitably, you strengthen the entire system.
7renegotiate Vendor agreements
A recession impacts suppliers, too. That means they may be open to renegotiating contracts. You can:
• Lock in lower pricing on key supplies.
• Negotiate better payment terms.
• Strengthen partnerships for long-term gains.
Every dollar saved on vendor agreements adds to your bottom line.
8upgrade your team
In a tight labor market, hiring top talent can be tough. But during a downturn, great employees become available. This is the perfect time to:
• Recruit high-quality team members.
• Upgrade staff in key positions.
• Strengthen your overall workforce with people who might have been unattainable before.
9acquire other franchise systems
Some franchise brands will struggle during a recession, opening the door for acquisitions. If you have the capital and operational strength, this could be the perfect time to:
• Acquire complementary franchise systems.
• Expand your market reach.
• Strengthen your portfolio at a discount.
final thoughts
While a recession brings challenges, it also presents tremendous opportunities for those willing to adapt and take action. With the right mindset and strategy, you can position your franchise system for long-term success.
So, if a recession does come—yippee! While others panic, you’ll be seizing the moment and setting your franchise up for unprecedented growth.
Are you ready? v
At just 24 years old, Kavish Sharma is making history in the restaurant franchise industry.
As the founder of MF Gyros and Burgers, he is one of the youngest—if not the youngest—restaurant owners to successfully franchise in the United States. His brand, a fast-casual Mediterranean and American fusion restaurant, is rapidly gaining traction and expanding its footprint in the quick-service industry.
mediterranean and american fusion at its finest
Founded in 2020 in Sacramento, California, MF Gyros and Burgers was born from Kavish’s vision to create a fast-casual dining experience that merges bold Mediterranean flavors with the classic appeal of American fast food — think traditional fast-food-esque fries and nuggets meet housemade gyros and falafels.
MF Gyros & Burgers has exploded in the Sacramento market over the past five years thanks to its dedication to high-quality, customizable meals that cater to a wide range of tastes. The restaurant’s menu is a perfected culmination of healthier fastfood options, drawing in health-conscious, time-deprived customers across the area. Whether it’s the Falafel Gyro Combo served with crispy, golden-brown falafel balls wrapped in a warm pita with crisp lettuce, juicy tomatoes, fresh onions, and
oN e o F FraNC hisiN
g’s you N gest eNtre Pre N eurs l au NC hes m F g yros aN d
Burgers Natio NW ide
drizzled with creamy white sauce and sriracha or a gourmet burger with a juicy 1/4 lb patty, melted American cheese, crisp lettuce, ripe tomatoes, fresh onions, crunchy pickles, and its signature in-house special sauce, the restaurant is certainly an expert at providing fresh, flavorful food that keeps customers coming back for more.
a franchise
opportunity stacked for success
As the restaurant gained popularity in Sacramento, business-savvy Kavish saw an opportunity to share his successful model with aspiring entrepreneurs anywhere in the U.S. The brand’s franchise program is a streamlined business blueprint that sets up its franchisees with a proven model, procedures, and processes that have seen the company through its 5+ year success streak. Franchisees benefit from comprehensive support, including training, operations guidance, and marketing assistance, allowing franchise partners to enter into the $45.58 billion fast-casual market with an active support team alongside them.
Not only do franchisees gain a wildly successful model set up for growth, they also gain a process for catering services for corporate offices, businesses, and events, which further expands their revenue streams and brand presence. This flexibility allows franchisees to tap into multiple markets, ensuring a strong return on investment.
an inspiring story
At an age when many people are just beginning their career— or maybe even still trying to find direction — Kavish has broken barriers as one of the youngest
franchisors in the U.S. marketplace. His journey exemplifies the idea that age is just a number and that determination outweighs a life stage. He has successfully built a brand that stands out in the highly competitive restaurant industry and holds fast to its commitment to highquality ingredients and a 5-star customer experience. His success challenges traditional industry norms and proves that innovation and a clear vision can lead to rapid franchise growth.
flipping the script on franchise Growth
With a sizzling combination of bold flavors, a proven business model, and an ever-growing fan base, MF Gyros and Burgers is on a trajectory for nationwide expansion. Kavish and his team are on the lookout for franchise partners who share their passion for serving up fresh, exceptionally tasty meals with a side of swift, top-tier customer service.
For entrepreneurs hungry for success, MF Gyros and Burgers offers a golden opportunity to break into the booming fast-casual industry. To learn more about franchise opportunities, visit MF Gyros and Burgers. v
h o W m ilitary
d is C iPliN e s haPed this eNtre Pre N eur’s thriviN g
Pet
FraNC hise e m Pire
Trust your military background when stepping into business ownership. Whether you served in the Marine Corps, Navy, Army, or Air Force, you understand the power of determination, leadership, and resilience.
Just as you overcame challenges during your military service, you’re capable of tackling the obstacles of building a successful business. If you’re a fellow veteran considering franchise ownership, your military experience and commitment to service could be the key to your success.
Here are three ways you can leverage your military background to thrive in franchising:
be a leader
In the military, leadership isn’t just about giving orders; it’s about inspiring trust, encouraging teamwork, and getting the best out of the people around you. As a franchise owner, you’ll need these same leadership skills to manage your employees and ensure smooth operations across all
your locations. Your military background has already given you the tools to lead by example, motivate a team, and keep everyone focused on the mission of your business.
Just like in the military, your decisions will have a direct impact on your team. It’s crucial to approach challenges with a strategic mindset, balancing the long-term vision of your business while addressing the immediate needs of your employees. Effective leadership means knowing when to pivot strategies, how to communicate clearly with employees, and how to support your team during both calm and tough times.
Another important part of being a leader is surrounding yourself with a reliable team –one that will help you get the job done with maximum efficiency. I call it a “leadership petri dish.” Similar to the military, where different perspectives help you adapt and respond to challenges, having a diverse set of voices in the room helps you continuously learn and grow. Whether it’s about staffing and training, customer engagement, or strategic growth, a strong team can truly set your business apart from the competition.
embrace collaboration and innovation
While in service, we are often part of a larger mission where teamwork and sharing ideas are crucial to accomplishing the goal. That mindset translates
seamlessly into owning and operating a business. As a franchise owner, you can draw from your military experience to embrace collaboration and innovation, not only within your team but across the entire franchise system.
Always play an active role within your brand and explore new ways to improve services, products, and culture. For example, I created a program that was implemented into the Pet Supplies Plus franchise system, and I was also heavily involved in the evolution of another. The program I developed recognizes topperforming employees – those who are instrumental in driving store success through customer engagement, inventory management, and overall store rhythm. The initiative eventually became known as the company-wide “Leader of the Pack” program. My mindset is simple: when one franchisee succeeds, we all succeed, and it’s a great opportunity to celebrate each other’s successes.
I also worked closely with the corporate team to evolve our rewards program, improving it to better serve customers while providing value for franchisees. These experiences demonstrate how a commitment to working together can leave a lasting impact on both franchisees and corporate partners to create a stronger and more unified system.
recruit and Hire with intention
Success often depends on the strength of the people around you. Whether it’s the military or business, this principle holds true and is essential for achieving positive results. When transitioning into franchise ownership, it’s crucial to recruit the right individuals who will help execute your vision and move your business forward.
Focus on hiring people who complement your strengths and help fill the gaps in your skillset. Just like in the military, each employee should bring their own set of unique skills and expertise to contribute to the operation. You won’t know everything about every aspect of the business, and that’s okay. What matters is that you hire individuals who are experts in areas where you’re less experienced, ensuring your team is well-rounded.
For example, I didn’t come from a retail background, and that knowledge is needed for a pet retail brand. One of the first decisions I made as a franchisee was to hire someone who had worked at Target to be a part of the leadership team and provide firsthand expertise in retail operations. Having someone with that background by my side has been instrumental to the growth and success of our stores.
Hiring the right people is only part of the equation – retaining them is just as important. In the military, you learn how to inspire loyalty, trust, and a sense of shared purpose within your team. Bring those same leadership qualities into your business by investing in your team’s development and creating an environment where they feel valued and supported. People want to stay where they feel appreciated and where they can grow, so make sure to focus on retention just as much as you do on recruitment.
Veterans, in many ways, make for the ideal franchisee. We bring a wealth of knowledge and leadership that are directly applicable to business ownership. You already have all the tools needed to build a thriving franchise, just like I did. All it takes is the courage to step into the unknown. If you leverage the skills developed while in service and trust the process, you’ll succeed in ways you never imagined. v
Brian Rolf, President of Northeast Florida Pet Nutrition, LLC, and owner of eight Pet Supplies Plus stores across Florida (including locations in Jacksonville, Orlando, St. Augustine, and Atlantic Beach). After serving in the military for 20 years, Rolf retired and chose to become a franchisee with Pet Supplies Plus, opening his first Pet store in 2016.
From s ervi C e to s taFFiN g, Navy v eteraN oPe N s atWork
iN g eorgia
Transitioning from military service to civilian life is no small feat. For many veterans, the process can be filled with challenges, from finding the right job to translating military skills into civilian roles. This is a challenge that Rasheen Winchester, a Navy veteran, knows all too well.
Now, as the owner of the newly opened AtWork staffing agency in Cartersville, Georgia, Winchester is making use of his personal experience to create a significant impact in his community, helping job seekers, especially fellow veterans, successfully navigate the transition into civilian careers.
AtWork Cartersville is one of the latest additions to AtWork’s award-winning national staffing franchise network of more than 100 locations. With a mission to connect people with jobs and jobs with people, AtWork has been empowering job seekers and supporting businesses across the country for more than three decades. Every year, AtWork puts nearly 50,000 individuals to work in administrative, light-industrial, accounting and finance, hospitality, IT and management-level positions at some of the nation’s largest and most recognizable companies. Now, under Winchester’s leadership, AtWork
Cartersville is ready to uphold that legacy and establish itself as an essential resource for local job seekers and businesses alike.
Winchester’s journey from the Navy to entrepreneurship is driven by a deep passion for helping others. After retiring from the Navy in 2023, Winchester’s transition into the civilian workforce proved challenging. He quickly realized there was a resource gap for veterans searching for meaningful careers and civilian job opportunities after serving.
d ylan d e g roat
“My time in the Navy taught me the value of service, leadership and commitment,” said Winchester. “After transitioning from the armed forces, I found that while there were some resources to help veterans, there were not enough personalized, hands-on solutions to guide us through the job search process. I saw an opportunity to help bridge that gap, and that is what led me to AtWork.”
Winchester’s passion for helping others navigate their careers aligns perfectly with AtWork’s mission. The company has built a reputation as a trusted staffing resource, offering personalized solutions that not
only connect businesses with talent but also create meaningful opportunities for job seekers from all walks of life. Winchester chose to partner with AtWork because of the franchise’s deep commitment to personal service and community impact— values that reflect his own dedication to making a real difference.
“AtWork’s approach to staffing stood out to me because it is about more than just filling positions; it is about fostering relationships and providing unwavering support,” said Winchester. “We are not just placing people in jobs; we are offering them a pathway to stability, dignity and a fresh start.”
As a veteran, Winchester understands firsthand the challenges of transitioning into civilian life. He knows that for many veterans, the journey from military service to the workforce can be daunting. That is why AtWork Cartersville is committed to ensuring these individuals receive the guidance, resources and encouragement they need to succeed in their careers.
“Veterans bring invaluable skills, discipline and leadership to the workforce,
yet many struggle to find a place where their experience is fully understood and appreciated,” Winchester explained. “AtWork Cartersville is here to bridge that gap, helping veterans translate their strengths into meaningful career opportunities. But our mission goes beyond just veterans, we also believe in second chances.”
Recognizing that many individuals face barriers to employment due to past hardships, AtWork Cartersville is dedicated to working with second-chance job seekers, those who are ready to rebuild their lives and contribute positively to their communities. Winchester believes that everyone deserves the opportunity to prove their worth and create a better future for themselves and their families.
“A person’s past should not define their future,” said Winchester. “We see the potential in every job seeker who walks through our doors. Whether they are veterans looking for a new purpose or individuals seeking a fresh start after setbacks, we are here to offer them hope, dignity and a real chance at success.”
While AtWork Cartersville is committed to empowering job seekers, its services are equally valuable to businesses in Cartersville and the surrounding areas. From small businesses to large corporations, AtWork provides tailored staffing solutions designed to meet each
company’s unique needs. Whether a business requires administrative support, industrial labor or specialized roles, AtWork ensures that the right candidates are placed in the right positions, creating a workforce that is both skilled and motivated.
“We understand that businesses need more than just employees—they need dedicated, reliable team members who will contribute to their long-term success,” Winchester said. “By connecting businesses with job seekers who are eager to work and make a difference, we are strengthening our community, one opportunity at a time.”
AtWork Cartersville stands as a beacon of hope, resilience, and opportunity, where second chances are embraced, veterans are honored and careers are built on a foundation of compassion and commitment.
As AtWork Cartersville continues to grow and establish itself as a beacon of opportunity, Winchester remains steadfast in his commitment to uplifting his community, supporting veterans and helping job seekers find meaningful careers. By offering compassionate, personalized staffing services and partnering with businesses to find the right talent, AtWork Cartersville is more than just a staffing agency—it is a place where people are valued for their skills and potential. With every job placement, Winchester and his team are strengthening the local workforce, empowering individuals and helping businesses thrive, making AtWork Cartersville an integral force in the region’s economic and social progress.
For more information about AtWork Cartersville or to inquire about staffing solutions for job seekers or businesses, visit AtWork.com/Cartersville. With Rasheen Winchester leading the charge, AtWork Cartersville is ready to help its local community thrive, one job at a time.
101 m obility
101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives. t he company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business
a roma Joe’s
Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy drinks and all-day food offerings served with positivity, in a friendly and upbeat environment.
headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.
FR an C h I s I ng Usa
a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
b eans & b re Ws coffee H ouse
Beans & Brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.
t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
t he l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and v Ps. t hey carry on our best
J unkco +
Founded on an unwavering commitment to quick and convenient solutions, JUnKcO+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKcO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established JUnKcO+ franchisees enjoy the advantages of a proven business model,
model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. Join the leader in accessibility solutions and bring freedom of movement to those in need.
For more information visit: www.101mobility.com
aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact v ikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a JUnKcO+ franchise provides you with the backing and support of BElFOr Franchise group, a leading global residential and commercial services franchisor. With this, JUnKcO+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion.
https://junkcoplusfranchise.com/
bodybar Pilates
Founded on the principles of strength, community, and balance, BOdYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BOdYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.
Founded to redefine fitness, BOdYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout
b usiness f inance d e P ot
Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
c am P boW WoW
camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets.
d ogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.
t he brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters
corn W ell Quality tools com Pany
cornwell Quality tools has been “ t he choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.
We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more
d estination at H lete®
Everything team, Everything Better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.
We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are
experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, BOdYBar presents an exciting opportunity for entrepreneurs in the fitness industry.
Joining the BOdYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.
https://bodybarpilates.com/franchise
Our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
as well as giving back in the form of grants through the organization’s non-profit, t he Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.
a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military veterans, active d uty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
time focusing on getting their job done.
Our franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. Our franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.
For more information contact andrew scott at: Phone: 330-336-3506
100% satisfied. sports families also have the peace of mind knowing they can count on d estination athlete® for superior customer service and a convenient online experience. We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities.
learn more or to apply for franchise ownership at www.destinationathlete.com.
d oner sH ack
d oner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.
t he menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.
fastsi G ns®
now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.
Our high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
#1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
f ile forms llc
FileForms is a secure, user-friendly platform designed to simplify Beneficial Ownership information (BOi) reporting and ensure compliance with the corporate transparency act.
trusted by accountants, law firms, family offices, and professional service providers, FileForms streamlines the process of collecting, managing, and filing ownership data directly with FincEn
With features like sO c- ii compliance, end-to-end encryption, and seamless integration with FincEn ’s
free Way i nsurance
Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
t he concept of d oner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. d oner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.
t he brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise top 100 in 2023.
For more information, visit donershack.com or follow d oner shack on instagram and t iktok
Franchise Research Institute World Class Franchise 20112015
Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide.
For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
systems, businesses can trust FileForms to protect sensitive information while meeting federal requirements.
Whether you’re a small business or a large organization, FileForms provides expert resources, automated workflows, and tailored solutions to navigate compliance confidently and efficiently.
For more information contact ian Quinlan at: 1-888-515-3453 info@fileforms.com www.fileforms.com
as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
Heartbeat cH ristian n e Ws
heartbeat christian news is an independent christian newspaper to help all christians by rightly dividing the word of g od. One of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.
Established: 2012
intitial Fee: $35,000
Minimum investment: $40,000 which includes franchise fee
contact todd abrahams
Email: info@christianfranchise.net
Phone: 423 381 0925
Website: https://christianFranchise.net
H tea o
hteaO, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, hteaO caters to customers both in-store and through convenient drive-thru services.
k umon n ort H a merica i nc.
high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, hteaO is on the path of continued growth. hteaO believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://hteaO.com/franchise/.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
FR an C h I s I ng Usa
a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
n erds toGo
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n ext Healt H
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad t herapy, iv t herapy, cryotherapy, infrared t herapy, hyperbaric Oxygen
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact v ikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!
t herapy, hormone Optimization, Ozone t herapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact vanessa Kekina at: Phone: 310-295-2075
OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
Puro c lean
Puro clean, known as the “Paramedics of Property damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the Purovet program, specifically designed to support U. s. military veterans.
We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.
er V ice m aster r estoration c iocea
erviceMaster restoration by ciocea, established in 2019, is a leading provider of comprehensive restoration and recovery services for both residential and commercial properties. We specialize in water damage restoration, fire damage restoration, mold remediation, and complete reconstruction.
Our expert team also offers pack-out and content management services, weather damage restoration— including storm, flood, and wind damage—and trauma and biohazard cleanup. additionally, we provide
s teri- c lean i nc.
steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. t he company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances.
steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer
su PPly P ointe
sUPPlY POinte™ is a home-Based, B2B logistics Franchise providing professional transportation services and packaging supplies to industrial america
t he sUPPlY POinte business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
Over the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: d oug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
Puro clean has also introduced the Purovet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.
With one in seven Franchise Owners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.
With Puro clean’s Purovet program, veterans have a clear path to success, backed by a community that truly understands and values their service.
Purovet.com
professional hoarding cleanup and board-up services to protect properties from further damage.
Whether you’re facing unexpected damage or preparing for future protection, serviceMaster restoration by ciocea is committed to delivering prompt, reliable, and highquality services to restore your property to its pre-loss condition.
With a focus on customer satisfaction, efficiency, and industry-leading techniques, our team is available 24/7 to handle emergencies and offer peace of mind during challenging times. We also work closely with insurance providers to ensure a seamless process throughout.
interactions, ensuring efficient and reliable service nationwide. t he company has national contracts and is prominently featured on the Emmy-nominated tv show hoarders,” showcasing its expertise in extreme cleaning.
Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.
For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com
With the sUPPlY POinte franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
Owning a sUPPlY POinte Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
tH e Goddard s c H ool
g oddard systems, llc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.
t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.
children learn best through experience. For 35 years, t he g oddard school has employed
Victra
v ictra was founded as a partnership by richard and david Balot in October 1996 in Wilson, north carolina. v ictra was incorporated as aBc Phones of north carolina, inc. in 1999. today, v ictra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.
in 2020, v ictra opened its v ictra contact center in greenville, nc, employing hundreds of team
W ellbiz brands inc.
WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.
With five separate franchise brands, amazing l ash studio®, drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that
Win G s e tc.
Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on tv
Over three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs. guests know us for our award-winning jumbo and
xP onential
Xponential is the largest global franchisor of health and wellness brands.
t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.
in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.
t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, d c to learn more about t he g oddard school, please visit g oddardschool.com.
For more information about t he g oddard school franchise system, visit g oddardschoolFranchise.com.
members who handle consumer, Business, and customer care calls, along with v ictra store support. a s a company, v ictra employs thousands of people and serves guests in more than 1,600 locations nationwide. t he v ictra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.
For more information contact Michael dugger on: 774-253-9387, Michael.dugger@victra.com or visit: total.victra.com
offer exceptional, service-based experiences through recurring revenue models.
Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.
We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.
boneless wings, in a variety of signature sauces and rubs. Our menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.
From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great t imes” over 30 years—and counting.
For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/
franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries. Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchl ab, row house, aK t Yogasix, Pure Barre, stridE Fitness, rumble Boxing, BF t, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.
For more information contact rachel Engel at: Phone: 949 346 3000
