Franchising Magazine USA-MAR-13#3 2025

The public and policymakers need to understand franchising.

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@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

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Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

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Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

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Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

VOLUME 13, IssUE 3, 2025

On the cover: d EE cl EMM ons

pRE s I d E nt: colin Bradbury. colin@cgbpublishing.com

pU b LI sh ER : Vikki Bradbury. vikki@cgbpublishing.com

E d I tORI a L d E pa R t ME nt: editor@cgbpublishing.com

adVER t I s I ng: vikki@cgbpublishing.com annie@cgbpublishing.com.au

pRO d UC t IO n: usaproduction@cgbpublishing.com

dEsIgn: Michelle Quinn. michelle@cgbpublishing.com

Cgb pUbLIshIng canadian o ffice: sidney B.c canada

U. s. Office: seattle, Wa www.franchisingmagazineusa.com

Welcome to the March 2025 issue of Franchising Magazine Usa

March is here already it is certainly a year of change and opportunities, and this issue has a lot to choose from. For the Cover story we meet d ee Clemons from atlanta Franchise b rokers who is breaking barriers and mastering the franchise game. In the vibrant business landscape of atlanta, where competition is fierce and opportunities abound, her name shines brightly as a beacon of guidance for aspiring women entrepreneurs. you can read more about this on page 10.

a s usual our top experts in the industry continue to deliver great advice. g eorge Knauf discusses The Power of living Fully: Why lifestyle, Family, and Passion Matter More Than Endless h ours at the o ffice. lucas Frey explains h ow to align Your strengths, Vision, and Values for success when buying a Franchise. Evan hackel tackles the subject of d iversity, Equity, and inclusion and how they are part of the dna of Franchising. Turn to the contents page to find more great advice in this issue.

o ur main Women in Franchising and this issue has some great stories of women who have made leaps and bounds in franchising. o ur r esident Feature Expert chris conner explains how, in recent years, women have emerged as a dynamic force in the world of franchising and small business ownership. Their contributions have not only reshaped the entrepreneurial landscape but have also sparked significant growth in women-owned businesses across diverse industries.

We feature a range of franchises in this special feature so turn to the feature supplement in this issue to find out more.

For those interested in our regular Veterans in Franchising on the cover this issue we have cornwell Tools a mobile tool dealer franchise who show their gratitude to the veterans who choose to franchise with cornwell Tools one of the oldest and most experienced tool franchise in the Usa , by offering the cornwell Veteran incentive Program. We also have a number of great stories on Veterans who have taken the journey to franchising after serving their country.

a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z d irectory at the back of the magazine or visit the website www.franchisingmagazineusa.com to find more exciting franchises and advice. happy r eading.

Vikki Bradbury | Publisher Franchising Magazine USA

Dee Clemmons: her legacy: Breaking Barriers and Mastering the Franchise game for

Expert Advice

Franchisee in Action

18 Kitchen Guard: a new journey for Mathew ord as a new kitchen guard franchisee

14 Lucas Frey: Buying a Franchise? align Your strength Vision and Values

22 George Knauf: The Power of living Fully: Why lifestyle, Family, and Passion Matter More Than Endless hours at the office

58 Evan Hackel: Why diversity, Equity, and inclusion are Part of the dna of Franchising

64 Blake Martin: Franchising’s Forgotten Target Market: rural america

66 Ronn Torossian: innovative Marketing strategies for Franchises in the digital age

56 Painting With a Twist: Painting a new Future: how high school sweethearts Turned Their dream into a Thriving Business

62 Right At Home: how a ‘Big Brother nigeria’ Winner Found a Journey of Purpose With right at home in southern seattle

Have Your Say

16 Stefan Figley: how recession resilient Franchises Transcend Economic Uncertainty

24 Kyle Beach: Wonderly lights: illuminating the Future with record-Breaking growth

54 Chill -N Nitrogen Ice Cream: Eyes Major Expansion and innovation This Year

60 Tyler Moore: What Brands can learn from Franchisees doubling down Before launch

Franchisor in Depth

20 Copier Consulting: revolutionizing office Equipment negotiations and Procurement Processes

A&W RestAu RA nts Recaps

2024 Milestones and Achievements, Highlighting Significant Growth and Expansion for the Legacy Brand

As a cornerstone of American dining for over a century, A&W Restaurants proudly concluded 2024 with 429 locations open or in development across the U.S.

The brand opened 10 new locations in key markets, including Michigan, Wisconsin, and i owa, contributing to impressive samestore sales growth and setting the stage for exciting innovations in the year ahead.

in 2024, a&W r estaurants awarded five new franchise agreements, emphasizing both the strength of its existing franchisees and the pursuit of sustainable expansion. Franchisees from over a decade ago now account for half of a&W r estaurants’ locations, mainly in prime markets. in 2025, it is projected that 60% of new locations will be opened by these established partners, showcasing their strong performance and satisfaction with a&W r estaurants’ business model.

a&W r estaurants also made significant technological strides in 2024, implementing a centralized Pos system in 100 locations to enhance sales reporting and operational efficiency. in addition, online ordering was introduced through the brand’s website and app, allowing customers to easily personalize their service experience.

“Each new year offers a chance to reflect and strategize for growth,” said Kevin Bazner, chairman of a&W r estaurants. “2024 was marked by advancements, and we’re poised to elevate a&W further in 2025, expanding our beloved all-american experience.”

a&W r estaurants’ remarkable growth in 2024 earned recognition as one of the top 500 franchises in Entrepreneur’s Franchise 500®. The brand is actively seeking new franchise partners to drive further expansion across the U. s

usA Insul At I on Announces Territory Expansion in Indiana

Existing Franchise Owner of Nation’s Premier Provider of Home Insulation Services Expands Footprint Through Acquisitions

USA Insulation, a leading provider of high-quality home insulation services, announced it has transferred ownership of two territories to David Potts, an existing multi-unit franchise owner with seven territories across Ohio and Michigan. Potts is expanding his footprint through the acquisition of two existing territories in South Bend and Fort Wayne, Indiana.

“We will deliver an elevated level of care to these communities in indiana,” said Potts. “o ur goals are to strengthen relationships with existing customers, all while establishing trust with new homeowners in the area. a s an existing multi-unit owner with Usa insulation, my team has honed in on best practices and key ways to leverage franchisor support in other markets that will set us up for success in these territories.”

Usa insulation has built a strong reputation for providing highquality insulation solutions that enhance energy efficiency and comfort for homeowners. With a proven business model and comprehensive support system, Usa insulation aims to attract experienced entrepreneurs like Potts, who are committed to delivering exceptional service and driving continued success in their franchises.

“ david represents the entrepreneurial spirit and dedication we value in our franchise owners,” said Juliet d iiorio, chief r evenue o fficer of Threshold Brands. “ his journey with the brand highlights the various ways our franchise owners can grow their business, and we are excited to support him as he elevates our services in the s outh Bend and Fort Wayne communities.”

For more information about USA Insulation and franchising opportunities, visit usainsulationfranchise.com

cARI ng s en I o R s e Rv I ce Announces Revolutionary New AI Caregiving Assistant

Caring Senior Service, a non-medical, personalized home care services company, today announced the integration of Kerry, an AI caregiving assistant, into its suite of caregiving solutions. This innovative partnership marks a new era of efficiency and empowerment in caregiving, offering caregivers, clients, and families a seamless way to manage and optimize care plans.

Kerry is a groundbreaking ai -driven caregiving assistant designed to organize and automate care plan management across multiple services. acting as a single point of contact accessible via sMs or Whatsapp, Kerry enables caregivers and clients to access upcoming tasks and schedules within seconds, saving time and reducing stress.

“Kerry’s cutting-edge technology aligns perfectly with our mission to deliver exceptional care to our clients and their families,” c aring s enior s ervice cEo Jeff s alter said. “This integration not only enhances our operational efficiency but also strengthens the trust and

satisfaction of the families we serve. The Kerry software takes the stress out of care management and scheduling for everyone in the care circle, from the client to the caregiver to healthcare professionals.”

Kerry’s revolutionary approach is powered by the Kerry c are g raph™, which maps users and unique caregiving connections to optimize care using all available resources. additionally, Kerry provides instant updates and relevant details 24/7 in more than 50 languages, ensuring access anytime and anywhere.

“o ur collaboration with c aring s enior s ervice demonstrates the potential of ai to transform caregiving,” said Kerry founder nizar allibhoy. “Kerry empowers caregivers and clients alike, ensuring care plans are executed flawlessly and with compassion.”

For more information about Kerry and its integration with Caring Senior Service, visit https://kerry.care.

For more information about Caring Senior Service, visit https://www.caringseniorservice.com/.

Pet su PPlI es Plus Donates Nearly $20,000 in Pet Necessities to Support Best Friends Animal Society Amid California Wildfire Relief Efforts

In response to the devastating California wildfires, Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States, has teamed up with Natural Balance, Coastal Pet Products, and Hamilton Pet Products to provide crucial support for affected animals. This timely donation is being given to Best Friends animal s ociety and will help

ensure that displaced pets have access to essential supplies during this challenging period.

Pet supplies Plus has gifted $15,000 worth of essential pet supplies from coastal Pet Products and hamilton Pet Products, including collars, leashes, and harnesses to support pets impacted by the wildfires. additionally, through collaboration with natural Balance, the company has donated 1,152 pounds of dog food, valued at nearly $5,000, to help maintain the wellbeing of affected pets.

“ d uring natural disasters like these devastating wildfires, both people and their pets face immense challenges,” said chris r owland, cEo of Pet supplies

Plus. “We’re grateful for our partnership with Best Friends animal s ociety and the opportunity to gift these essential supplies to pets and families who are really in need. o ur goal is to provide some relief during this difficult time and support the incredible work being done by local rescue organizations.”

“We are immensely grateful to Pet supplies Plus for their support of the many pets impacted by the c alifornia wildfires,” said Julie c astle, cEo of Best Friends animal s ociety. “This donation will go a long way in helping us continue our efforts to keep displaced pets and their people together during this challenging time.” www.petsuppliesplus.com.

PARI s BAguette Celebrates Record Growth With 163 New Franchises Awarded, Sets Sights on 100+ Café Openings in 2025

Paris Baguette, the beloved bakery café concept with over 200 cafés open across the U.S. and Canada, wrapped up an extraordinary 2024 marked by unprecedented growth and achievements.

With 163 franchises awarded and 51 new cafés opened last year, cEo darren Tipton says there is “a true pathway” to 100 or more cafés opening across n orth america in 2025 as the team prepares to expand their presence to over 35 states.

“The growth we saw last year was truly remarkable, and i firmly believe that our success is driven by our people-first approach,” Tipton said. “By strengthening our c-level leadership team and focusing on comprehensive support systems, we’ve created a solid foundation for sustainable growth while maintaining the high-quality guest experience that defines Paris Baguette.”

o pening nearly one café per week last year, Paris Baguette entered five new states, including the launch of their first hawaii location. Their momentum shows no signs of slowing as they build towards the 1,000-unit mark in n orth america by 2030. With 78 leases signed going into 2025, the stage is already set for 100

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elox vA luAt

new café openings by the end of the year.

Paris Baguette has shown consistent performance in guest satisfaction and sales, doubling their loyalty member base year over year. The brand has achieved 16 consecutive quarters of positive comparable sales growth, approaching half a billion dollars in sales last year.

https://ownaparisbaguette.com/.

I ons Expands with New Franchise Territories in Nashville and San Diego

Velox Valuations, a national leader in real estate appraisal services, continues its expansion with the launch of two new franchise territories in Nashville, TN, and San Diego, CA. These new offices mark major milestones in the company’s franchise program, which aims to provide real estate professionals with the tools, technology, and support needed to thrive in today’s competitive market.

in nashville, industry veteran Jason covington is leading the new Velox franchise. With a career spanning several years in real estate appraisals, covington brings an in-depth knowledge of the region’s booming property market. nashville’s rapid development has increased the demand for precise, technology-driven valuations, and covington is eager to meet those needs while also mentoring new talent through Velox’s structured trainee program. his

efforts align with Velox’s mission to raise appraisal standards and improve service efficiency.

o n the West coast, experienced appraisers r obert long and david l ane are bringing Velox Valuations to s an d iego. long, a certified r eal Estate appraiser with an sra designation, and l ane, a multistate licensed appraiser, have built an extensive network of real estate and legal professionals. Their deep ties to the

industry—through organizations such as the appraisal institute and the s an d iego a ssociation of r ealtors—position them as trusted leaders in the field.

By leveraging Velox’s streamlined, techdriven model, both franchise teams aim to set new benchmarks in accuracy, reliability, and client service. These expansions further solidify Velox Valuations’ position as a growing force in the real estate appraisal industry.

c e R tAPR o PAI nte R s® Recognizes Top Performing Franchisees for Extraordinary Painting Services

After another year of exceptional growth and milestones, CertaPro Painters® is thrilled to announce the winners of its annual awards.

These awards recognize franchisees who practice the company’s values, consistently deliver extraordinary customer service, and demonstrate growth in their residential and commercial painting business.

Winner of the 2024 CertaCup

heath Boyd and chris Boatright, owners of certaPro Painters® of central arkansas, were finalists for certaPro’s most prestigious award, the certacup.

“We owe all of the credit to our team for our business’s success and amazing year,” said Boyd. “They set really high goals halfway through the year and put their nose to the grindstone to achieve them.”

Boatright added, “We couldn’t be prouder of our team and their dedication.

CertaCup Finalists

The following certacup Finalists were also celebrated for their outstanding achievement:

• Mark Lytle, owner of CertaPro Painters® of Greensboro

• John Jordan, owner of CertaPro Painters® of Northwest Indiana

• Jim Ploughe, owner of CertaPro Painters® of Charlotte-Matthews & salisbury/concord/gastonia

• George Irving, owner of CertaPro Painters® of San Francisco

Top Residential and Commercial Painters

certaPro also recognized its top two residential and commercial

painters and painting teams for their incredible workmanship and contributions to the brand.

Residential Painter and Painting Team

• Fernando Ventin, CertaPro Painters® of East San Diego/Poway:

• Mauricio De Le Rosa, CertaPro Painters® of Cypress:

Commercial Painter and Painting Team

• Eric Wadkins, CertaPro Painters® of Phoenix:

• JC Navarrete Painting, CertaPro Painters® of Shawnee Mission:

“These exemplary owners and their teams have set a standard of excellence in the home improvement industry,” said certaPro Painters® President and cEo Mike stone.

AtWo R k Set to Open Two New Locations in South Carolina

AtWork, one of the nation’s largest and fastest-growing staffing franchises, has awarded two locations in Greenville and Spartanburg, South Carolina to Jason Grant. The new office in Greenville is scheduled to open in April, followed by a second location in Spartanburg later.

g rant, a first-time franchise owner and former human resources executive, has extensive experience in manufacturing. h e is deeply connected to the local community, residing in the area and having earned his undergraduate degree from Furman University and a master’s in human resources from the University of s outh c arolina’s darla Moore s chool of Business.

“ i ’m thrilled to bring atWork to g reenville and spartanburg, two communities that are incredibly close to my heart and professional journey,” said g rant.

“Throughout my career in human resources, i ’ve had the privilege of working closely with employees and employers across various industries, affording me a deep understanding of the local labor market. i ’m excited to leverage my experience and connections to build a

top-performing business that delivers exceptional service and creates meaningful opportunities for the community i call home.”

“We are extremely proud to extend our staffing services to g reenville and spartanburg,” said Jason leverant, President and coo of atWork. “atWork will serve as a key resource to help employees thrive, businesses prosper and communities flourish. g rant is the perfect partner to champion our mission and be a servant leader in his local community.”

For entrepreneurs wanting to capitalize on their investment and impact their community, atWork enables owners to maximize their profit potential without sacrificing industry-leading service, support and tools.

For more information on franchising with AtWork, visit atwork.com/franchise

Dee Clemmons

Her Legacy: BreakingBarriers and Mastering the franchise g a M e for future g enerations

In the vibrant business landscape of Atlanta, where competition is fierce and opportunities abound, one name shines brightly as a beacon of guidance for aspiring women entrepreneurs: Dee Clemmons.

With a remarkable educational background that includes degrees from Spelman College, Beulah Heights University, and Harvard Business School, Dee has not only mastered the art of franchising but has also dedicated her life to breaking barriers and paving the way for future generations. As a seasoned serial entrepreneur with over 32 years of experience across 14 different industries, Dee is a multi-unit multi brand franchisee and has also established Atlanta Franchise Brokers and Business Consulting firm DCL Solutions Group as a premier resource for executives seeking to invest in franchises with proven business models. Her unique approach and extensive skill set her firm apart from traditional consulting firms, making her a trusted partner in this transformative journey.

Dee Clemmons serves as a powerful reminder that with strategic vision, exceptional leadership, and a commitment to mentorship, it is possible for women to break through and create lasting legacies through franchising. Her story is not just about personal success; it is about paving the way for others to follow, proving that the true measure of success lies in the impact we have on those around us.

Dee has a commitment to breaking barriers that extends beyond her own ventures; she is deeply passionate about mentoring aspiring entrepreneurs. Understanding the challenges that come with starting and growing a business, she dedicates her time to sharing her knowledge and experiences. Through workshops, speaking engagements, and one-on-one mentoring, Dee empowers the next generation of women entrepreneurs to pursue their dreams. Her belief in the power of mentorship is rooted in the idea that by lifting others, we can create a more vibrant and diverse business community.

Mind over Matter in a male dominated industry:

When I started out at the young age of 23 as an entrepreneur, I was unaware that owning a business can have profound psychological effects on me as a woman, often serving as a double-edged sword that brings both empowerment and Challenges. On one hand, my experience of entrepreneurship fostered a strong sense of independence, self-efficacy, and accomplishment, as women navigate challenges, make critical

decisions, and build their own brands. My journey certainly enhanced my confidence and provide a platform for personal and professional growth, allowing them to break through societal barriers and redefine their roles in the business world. However, the pressures of entrepreneurship can also lead to significant stress and anxiety, particularly as women often juggle multiple responsibilities, including family and societal expectations. The weight of these demands can sometimes result in feelings of isolation or self-doubt, especially in male-dominated industries. Ultimately, while owning a business can be a source of pride and fulfillment, it also requires a strong support system and effective coping strategies to manage the psychological challenges that may arise.

the importance of Mentorship and choosing a Broker:

Dee has established Atlanta Franchise Brokers and the Business Consulting Firm DCL Solutions group, as a premier resource for executives seeking to invest in franchises with proven business models. Her unique approach and extensive skill set her firm apart from traditional consulting firms, making her a trusted partner especially among women in this transformative journey.

As a serial entrepreneur I am deeply convinced that mentorship is a crucial component in the journey toward becoming a successful franchise owner. It acts as a beacon for aspiring entrepreneurs navigating the intricate landscape of franchise ownership. A mentor, ideally an experienced franchisee or industry expert, offers invaluable insights, guidance, and support that significantly increase the chances of franchise success.

By sharing firsthand experiences, mentors enable mentees to understand the subtleties of running a franchise, from daily operations to strategic decision-making.

At Atlanta Franchise Brokers, I take pride in providing my clients with guidance on best practices, current industry trends, and potential pitfalls to avoid. This approach fosters a sense of confidence and preparedness among my clients.

The mentorship relationship not only accelerates the learning curve for my

clients but also broadens their professional network, unlocking access to resources, partnerships, and opportunities that may otherwise remain elusive. Ultimately, I view mentorship as a powerful tool that empowers aspiring franchise owners to make informed decisions, build resilience, and develop the essential skills needed to thrive in the competitive franchise landscape.

guiding e xecutives to entrepreneurial success

Many executives and early retirees possess exceptional leadership skills and strategic vision, but navigating the complexities of franchise ownership requires a different set of tools and insights. Dee’s firm specializes in guiding these executives through the selection process, ensuring they choose the right franchise that aligns with their passions, skills, and financial goals.

One of the key differentiators of Atlanta Franchise Brokers is Dee’s hands-on approach. She takes the time to understand each client’s unique background, aspirations, and concerns. This personalized attention allows her to tailor her recommendations, helping executives identify franchises that not only have a proven business model but also resonate with their individual strengths and interests.

Mastering the Franchise game for lasting legacies: six Ways

Building generational wealth through franchising is not just a strategic endeavor; it’s a powerful opportunity for women to create lasting legacies for themselves and their families. This guide is designed to empower women to navigate the franchise landscape with confidence and purpose, ensuring that their contributions leave a meaningful impact for generations to come.

Mastering the franchise game is an empowering journey for women, offering the chance to build generational wealth and create lasting legacies. By following these steps, you can harness your strengths, embrace your unique perspective, and make a meaningful impact in the franchising world. Together, let’s pave the way for future generations of women entrepreneurs to thrive and succeed!

step 1: Become a Franchisor

Transitioning from a franchisee to a franchisor empowers you to create and expand your own brand, showcasing your unique vision and leadership. This step involves developing a distinctive business model that reflects your values, establishing operational guidelines, and creating a franchise system that others can replicate.

Embrace Your Vision: As a woman, your perspective is invaluable. Use your experiences to shape a brand that resonates with your community and addresses their needs.

Build a Supportive Network: Surround yourself with mentors and fellow women entrepreneurs who can provide guidance and encouragement as you embark on this journey.

Champion Diversity: Create a franchise culture that values diversity and inclusion, setting a precedent for future generations of women in business.

step 2: Buy a Franchise as a Family Business

Pu rchasing a franchise that can be passed down through generations not only preserves your family legacy but also empowers your loved ones to thrive in a business environment.

Involve Your Family: Engage your family in the decision-making process, fostering a sense of ownership and shared responsibility. This collaboration strengthens family bonds and ensures everyone is invested in the business’s success.

Create a Legacy Plan: Develop a succession plan that outlines how the business will be transitioned to the next generation, empowering them to carry on you r vision and values.

step 3: Invest in a Franchise for Residual Income

Franchises are not just business opportunities; they are gateways to financial freedom and entrepreneurial success. By investing in a franchise, you step into a world where established brands and proven business models work in your favor, paving the way for consistent and ongoing revenue streams with minimal

active management. This powerful combination significantly reduces the risk of failure, allowing you to focus on growth and expansion. Imagine the potential of managing multiple units or scaling your franchise, all while enjoying the benefits of brand recognition that draws customers effortlessly. With comprehensive support from franchisors—including extensive training, marketing assistance, and operational guidance—you are equipped to navigate the business landscape with confidence. As you build your franchise empire, you can even create a pathway to passive income by empowering managers and staff to handle daily operations. Embrace the journey of franchise ownership, and unlock the door to a future filled with opportunity, stability, and the freedom to pursue your drea ms!

step 4: Purchase Real Estate Associated with a Franchise

Acquiring real estate linked to a franchise is a huge financial decision; it’s a powerful step toward building a lasting legacy that can inspire future generations. Imagine the stability of a consistent income stream and the potential for long-term appreciation,

creating a foundation of security for you and your loved ones. As you embark on this journey, focus on high-traffic retail spaces, strategically located office buildings, and freestanding restaurant properties that not only promise profitability but also serve vibrant communities. By selecting properties that boast prime visibility and accessibility, you’re not just investing in real estate; you’re becoming a catalyst for growth and opportunity. Consider the demographics that align with your franchise’s vision, ensuring that your investment meets the needs of the community it serves. With each thoughtful choice—whether it’s a bustling shopping center or a prominent fast-food location— you’re not only securing your financial future but also contributing to the local economy and enriching lives. Embrace this opportunity to create a legacy that resonates with purpose and prosperity, inspiring others to follow in your footsteps.

step 5: Become a Franchise Professional

Franchise professionals are the unsung heroes of the franchise industry,

embodying the spirit of entrepreneurship and empowerment. They are the guiding lights for aspiring franchisees, illuminating the path to success with their invaluable expertise and unwavering support. A franchise business consultant not only equips individuals with the knowledge and training needed to launch their dreams but also stands by them as they navigate the challenges of running a business. Meanwhile, franchise development managers are the architects of opportunity, connecting passionate entrepreneurs with the right franchise to fulfill their ambitions. These dedicated professionals conduct thorough market assessments, ensuring that every candidate finds their perfect match, while also fostering strong relationships that drive mutual success.

step 6: Purchase a Business Opportunity

A business opportunity, often referred to as a "biz op," shares similarities with a franchise but has some key differences. While both are governed by state and federal laws designed to protect buyers and sellers, a biz op does not require a Franchise Disclosure Document (FDD). Typically, a biz op is less expensive because it usually does not involve ongoing support or a relationship with the seller after the initial setup. For entrepreneurs who prefer to customize their operations, a biz op can be an appealing choice, as it allows for greater flexibility in how the business is run, with minimal restrictions. Overall, a business opportunity is generally less structured than a franchise.

I believe that mastering the franchise game requires strategic planning, research, and a commitment to building something great. By following these steps, you can create a sustainable business model that not only generates income but also preserves your family’s legacy for generations to come. My advice to women seeking to build a legacy through franchise is to embrace the journey, leverage your strengths, and make informed decisions to achieve lasting success in the franchising world.

To Contact Dee email: dee@deeclemmons.com

Buy Ing A Fr AnChIsE? aLign your for Succe SS

The leap from corporate employment to business ownership is one of the most pivotal decisions a person can make. In addition to replacing a paycheck with business income, you are building something that aligns with who you are, how you lead, and the impact you want to make.

February’s article asked: “Is business ownership right for you?” and “Is franchising the right entry into business ownership?”

A franchise should be more than a good investment. It should be the right

investment for you. Two questions determine this fit.

1. What industry amplifies your strengths?

2. What franchise brand aligns with your vision and values?

By answering these, you avoid the common pitfalls of business ownership: Misalignment, burnout, and financial frustration. Let’s break them down.

Question 3: What Industry Amplifies Your strengths

Many people focus on finding a hot industry. But trends fade like TCBY yogurt in the Arizona desert. A franchise that fits your natural strengths will outlast any short-term market swings.

From corporate skills to Franchise success

During my time as Chief of the Terrace Park Fire Department, I learned that calm decision-making in chaos made the difference between mitigation and disaster. That skill carried over when I led ImageFIRST Cincinnati for twenty years. The ability to navigate business uncertainties, like supply chain disruptions or last-minute customer needs, made operations smoother.

Your existing skills already give you a competitive edge in the right industry. The question is, which industries amplify what you do best.

the tools to Identify Your Fit

Self-awareness is the foundation of a successful business decision. That is why I use tools like:

The Zorakle Assessment which measures entrepreneurial strengths and matches them with compatible industries.

The Confidential Questionnaire Defines values, leadership preferences, and ideal work-life balance.

BiG QueST ion To ASk TH e F r A nCH iSor: What traits do successful franchise partners in your system share?

If that answer does not match your strengths, it is not the right franchise.

Question 4: What Franchise Brand Aligns With Your vision and values

i ndustry fit is part of the equation. The right franchise brand supports your longterm vision and values, and your financial goals.

three tactics to Define Your vision

The Future Celebration Exercise

Fast forward three years. Your business is thriving. You are at a company event, reflecting on your success. Ask yourself:

• Who is in the room celebrating with you?

• Where are you celebrating?

• What milestones have you reached?

• What challenges have you and your team overcome in the journey?

• How has your business impacted your customers, employees, and community?

Write about the celebration in the past or present tense. The more details you add, the clearer your picture of success. If a franchise brand does not support this vision, it is the wrong fit.

Big question to ask a franchisee during validation calls: Does this franchise model support the lifestyle and success you envisioned when you started?

the Metaphor e xercise

Your business is more than numbers. It is an extension of your leadership style.

For Bella Vista Executive Advisors, my business metaphor is an executive jet service. My clients are not just buying a ticket. They are investing in a high-value, expertly guided experience. I am in the cockpit, navigating turbulence and keeping them on course.

Ask yourself:

• What does your business metaphor look like today: a tree, a wild animal, a landmark? Where are you now?

• What does success look like in three years? Where are you in the new picture?

BiG QueST ion To ASk yourSeLF: Does this franchise model allow me to operate the way I envision?

The organizational Chart exercise ( ivan Misner, Bni ) even if you start as a solopreneur, mapping out future roles clarifies what you will manage and what you will delegate.

values Alignment check

A strong franchise fit requires cultural alignment.

Ask yourself:

• Does this franchise reflect how i want to serve my community?

• Does the franchise leadership team inspire trust and transparency?

• Does the brand culture align with how I want to lead employees and serve customers?

Luke frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. his journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of guide to 90-Day success: The Franchisee’s strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.

Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.

BiG QueST ion To ASk TH e F r A nCH iSor: What values drive decision-making at the corporate level?

How to evaluate Franchise Fit

once you define your strengths and vision, evaluating brands becomes clearer.

Business Model Fit

Does the franchise require hands-on daily involvement or allow for semi-absentee ownership? Does the model create the desired lifestyle for you and your family?

support

and training

Does the franchisor provide the resources needed to execute your vision? Are franchisees satisfied with ongoing support?

culture and leadership

Does the leadership team’s vision align with your values? Are they engaged in franchisee success?

validation calls with Franchise owners

Are existing franchisees achieving success in ways that match your vision?

BiG QueST ion To ASk A F r A nCH iSee: If you could start over, would you still choose this franchise?

Your next step

no one builds a lasting business on guesswork. Success comes from clarity, an engaged network, strategy, and asking the right questions before making a decision.

That is where I come in.

Let’s uncover your strengths, clarify your vision, and find the franchise that fits both. Your future and your legacy deserve more than wishful thinking. One conversation is the first step toward clarity. v

About stefan Figley:

Stefan is president of 1-800-Packouts, a leader in the contents and personal property restoration franchise industry since 2016 and part of the Five Star Franchising platform of home service brands. Figley has nearly 30 years of experience in the franchise and marketing industries, with a focus on brand growth. He has held executive and leadership positions with nationally recognized companies such as Terminix, Steamatic, Merry Maids and Jani-King International, as well as prominent international roles in the marketing industry.

How r ece SS ion r e S iLient franc H i S e S tran S cend economic u ncertainty

With cumulative inflation in the US increasing by over 20% from 2020 to 2025 and the economic uncertainty that comes with newly elected leaders, it’s important that entrepreneurs invest their time and money into recession-resistant industries.

Establishing businesses in essential service-based industries makes it possible for new franchise owners to grow steadily, regardless of market trends. Contents restoration franchises, for example, stay in steady demand during economic downturns because they offer homeowners a chance to gain peace of mind, recapture precious memories and return to normalcy in the face of disaster.

Why service-based franchises hold up well during recessions

The uS economy ebbs and flows, making recessions an inevitable part of the system. In moments of economic downturn, people become more conservative with their spending and avoid splurging on luxury purchases. This response to a weaker market puts pressure on many industries, including retail, restaurants and tourism services.

However, companies that offer essential services to consumers tend to remain steady and can even grow during a weaker economic landscape. Examples of common businesses that thrive during uncertain economic futures include essential home services.

When thinking of establishing a recession-

resilient business, potential franchise owners must consider potential fluctuations in the market and invest accordingly. Choosing an essential home service, like a contents restoration franchise, gives entrepreneurs a chance to see a profit when other industries struggle.

How demand for contents restoration keeps franchises steady natural disasters like hurricanes, wildfires and earthquakes can happen at any time and are unfortunately becoming more frequent. Last year, the nation experienced 27 confirmed extreme weather events with losses of over $1 billion per event.

And with the tragic outbreak of recent wildfires in Los Angeles County, the costliest weather event in California history at an estimated $275 billion, 2025 is already feeling the effects of extreme weather.

Contents restoration franchises remain steady and often see an increase in demand in the wake of these events. Much of the increased demand doesn’t come from the actual cleaning, storage and restoration

services they provide. Instead, contents restoration franchises supply customers with the peace of mind that they can overcome their situation after a weather event and return to normal more quickly.

By building compassionate relationships with customers, contents restoration franchises become an essential service for homeowners in need. The resulting demand keeps franchises stable, even as economic downturns increase pressure on other industries.

the effect of strategic partnerships on a franchise’s resilience

Contents restoration franchises are in a unique position because they appeal both to consumers and other businesses. Focusing on B2B sales and forming strategic partnerships with businesses who deal with disaster relief can add to the stability of contents restoration franchises. Common businesses franchise owners should connect with are.

• i nsurance adjusters

• restoration and mitigation businesses

• Property management companies

• Contractors who specialize in disaster recovery

• Third-party administrators

Creating an expanded network gives franchise owners an added level of security when the economy starts to dip. By relying on other professionals in the industry, B2B efforts open the door to more business for contents restoration franchises in any economic climate.

e xpanding to multi-unit ownership can make franchises even more stable

Franchise owners can also thrive in lean times because they have the unique opportunity to expand into multi-unit ownership. Owning multiple franchises creates a more stable platform for franchise owners to build a legacy, even during recessions.

Owners of multiple franchises have the potential to save more money. On average, multi-unit owners take home close to $135,000 in yearly income — about $65,000 more than most small business owners. While no one wants to just weather the storm, multi-unit franchisees do have more chances to save more money during prosperous times and wait out a recession than other business owners.

Who can invest in recessionresilient

franchises?

The beauty of contents restoration franchise ownership is that new franchisees don’t need decades of experience in the industry to start a business. Whether they are a new entrepreneur looking for a stable option during low points in the economy or a seasoned veteran expanding their reach, anyone with enough capital and determination can invest in a new contents restoration franchise.

Reliable franchisors give new franchisees the tools they need to launch their location with confidence. From built-in operations systems to thorough training modules, working with a home service franchise platform will set new franchise owners up for success. v

Matthew Ord never imagined that his career in global financial services would take him into the world of commercial kitchen exhaust cleaning, but as the new franchise owner of Kitchen Guard in Charlotte, NC, he is ready to make a significant impact. His journey to this point is a blend of personal passion and professional expertise, driven by a deep commitment to safety and service for the Charlotte community.

Growing up, Matthew’s father was a firefighter for over 30 years, and the stories of the dangers and destruction caused by grease fires were a constant reminder of the importance of fire safety. His father often emphasized that grease fires were the scariest and most destructive, a lesson that stayed with Matthew throughout his life. For the past 25 years, Matthew has

a new journey for matHew ord a new kitc H en guard franc H i S ee...

thrived in financial services marketing, working with some of the largest global asset management firms. He has always focused on building strong connections and simplifying complex systems, skills he now channels into his new venture with k itchen Guard. This unique blend of marketing expertise and a deep-seated commitment to safety makes him the perfect leader for this new franchise.

Matthew’s goal is to be more than just a service provider; he wants to be a consultative partner in safety for the local restaurateurs and kitchen operators. The more complex the job, the better. He believes k itchen Guard can provide value and protection beyond mere compliance by offering a comprehensive suite of services, from hood cleaning and filter exchanges to green steam cleaning and repairs. The team of certified technicians at k itchen Guard of Charlotte is dedicated to delivering exceptional service around the clock, with 24/7 emergency support available.

k itchen Guard offers extensive cleaning

services that deliver value and protection beyond compliance and with a level of professionalism uncommon in the industry. unlike other providers, k itchen Guard adheres to the highest standards set by the national Fire Protection Association ( n FPA), ensuring that every commercial kitchen it serves is clean, safe from fire hazards, and compliant with all local, state, and federal regulations. This distinction is crucial for restaurant owners and kitchen operators seeking to protect their investments and maintain a secure environment for employees and patrons.

From Matthew’s point of view, the value proposition of k itchen Guard is built on several key pillars that he implements at every service level and with every customer interaction: Quality, Safety, Consistency, B2B Pure-Play, and Legacy.

Quality

k itchen Guard stands out in the industry by adhering to the stringent standards set by the national Fire Protection Association ( n FPA). every service provided, from hood cleaning and filter exchanges to green

steam cleaning and repairs, is performed to the highest standards. This ensures that every kitchen they serve is not only clean but also free from fire hazards and fully compliant with all local, state, and federal regulations.

safety

Safety is at the core of k itchen Guard’s mission. Maintaining the highest standards of cleanliness they help prevent the most common and dangerous type of commercial kitchen fire—grease fires. This protects the investments of restaurant owners and kitchen managers and ensures a secure environment for employees and patrons.

consistency:

Consistency is crucial in the commercial kitchen exhaust cleaning industry. k itchen Guard’s team of certified technicians is trained to deliver the same high level of service every time. This consistency ensures clients can rely on k itchen Guard to maintain their kitchens to the highest standards, reducing fire risk and ensuring compliance.

B2B Pure-Play

k itchen Guard is a true B2B pure-play, focusing solely on the needs of commercial kitchen operators. This specialization allows them to develop deep expertise

“ Matthew’s goal is to be more than just a service provider; he wants to be a consultative partner in safety for the local restaurateurs and kitchen operators. The more complex the job, the better.”

and tailored solutions that address the industry's unique challenges. Matthew’s background in B2B marketing has equipped him with the skills to build strong, long-lasting relationships with clients, ensuring that they receive the best possible service.

legacy

Matthew is particularly passionate about the legacy aspect of k itchen Guard. By building his team from the veteran and first responder community, he ensures a high level of technical expertise and reliability and gives back to those who have served their communities. This approach enhances the quality of service and fosters a sense of pride and community involvement.

k itchen Guard’s entry into the Charlotte metro market marks an essential milestone in the company’s mission to elevate the standards of commercial kitchen exhaust cleaning. With Matthew at the helm, restaurants, hospitals, hotels, entertainment venues, and educational institutions in the Charlotte metro area can look forward to a new level of professionalism, consistency, and safety in their kitchen operations.

Matthew is passionate about the value proposition of k itchen Guard. He believes that by ensuring the highest standards of cleanliness and safety, k itchen Guard can help protect the investments of restaurant owners and kitchen managers while also maintaining a secure environment for both employees and patrons. His vision is to create a partnership where safety and service go hand in hand, fostering a community where businesses can thrive without the constant threat of fire hazards. v

r evo Lutionizing o ffice e quipment n egotiation S and procurement proce

copier consulting launches e xclusive Franchise opportunity

Copier Consulting, LLC - a leader in office equipment in house printing and contract optimization, is proud to announce the launch of its highly anticipated franchise program. This groundbreaking opportunity is designed to empower entrepreneurs nationwide with the tools and expertise to help businesses save money, improve efficiency, and take control of their printing and document management needs.

A largely unregulated Industry with untapped Potential

The expense reduction industry focused on managed print services (MPS) is poised for exponential growth. In a world where businesses are under increasing pressure to cut costs, streamline operations and maximize budgets, the demand for unbiased & vendor neutral expert guidance in managing copier and printer fleets has never been higher. o rganizations of all sizes are seeking innovative ways to

optimize their print assets, equipment leases and service-level agreements.

As a buyer advocacy firm, Copier Consulting is uniquely positioned to fill this need. With decades of experience in the office equipment and print industry, our proven methodologies have already helped countless organizations reduce their print-related expenses by up to 30%, uncover hidden contract inefficiencies, and gain greater transparency in vendor negotiations. now, we’re inviting ambitious entrepreneurs to join our mission and bring this game-changing service to their local communities.

Why Franchise with copier consulting?

Comprehensive Training and Support: We provide extensive onboarding, covering everything from copier lease dissemination, service contract negotiation to disclosing vendor sales strategies.

Proven Business Model: Franchisees gain access to a time-tested and independent consulting framework that delivers

measurable results for clients across industries.

Additional Revenue Streams: Our services go beyond simple cost savings. Franchisees can tap into markets they’re likely in already, including workflow optimization, and document management audits while positioning themselves as indispensable partners to their clients.

Empowering Buyers: Our process is designed to give businesses the knowledge and support they need to make informed purchasing decisions. By offering sound advice and demystifying complex vendor contracts, franchisees help clients regain control of their printing expenses.

Expanded Service Offerings: As part of our franchise network, you will have access to our affiliate expense reduction partners and our vision of continually adding subject matter specialists from other industries. These additional consulting solutions will help businesses optimize their operations beyond print management. These value-added services enable you to tap into new markets and provide holistic

business solutions without significant additional expenses.

Seamless Integration of a Second Brand:

For those looking to expand an existing consulting business, our model seamlessly integrates with complementary services. Whether you operate in IT consulting, office management, or sustainability solutions, adding copier consulting to your offerings enhances your value proposition.

nationwide network: As part of the Copier Consulting franchise family, you’ll benefit from a collaborative network of likeminded professionals who share insights, strategies, and success stories.

Low overhead and High roi: With no need for a physical office or inventory, our franchise model is designed to minimize upfront costs while maximizing profitability.

Who We’re looking For

Copier Consulting is seeking driven, customer-focused individuals who are passionate about making a difference for businesses in their communities. Ideal candidates possess:

• Strong communication and relationshipbuilding skills

• A commitment to delivering exceptional client service

• A bold entrepreneurial mindset with a results-oriented approach

• A background in sales, consulting, or business management

Unlike traditional print and copier vendors, Copier Consulting operates as a unique & independent advocate for clients. Our unbiased, vendor-neutral approach ensures that businesses receive the best possible outcomes on their equipment leases and maintenance agreements. This consultative model not only saves clients thousands of dollars annually but also helps them achieve greater operational efficiency and empowerment.

Franchisees will play a critical role in extending this mission. By leveraging our proprietary tools and expertise, they’ll help businesses:

• Assess current print spend exposing areas for improvement

• evaluate and negotiate copier and printer contracts

• r ight-size printer fleets to match actual usage needs

• Write customizable and thorough r FPs

• i mplement cost-saving practices such as improved service level agreements

ABout co PIe R consultIng, llc:

Copier Consulting is a leading educator of managed print services, specializing in helping businesses optimize their equipment leases, cost reduction opportunities, and source of other cost saving categories. With a focus on integrity, innovation, and results, we are committed to delivering unmatched value to our clients.

For more information, visit https://copierconsultingllc.com/.

Contact: Al Kietzmann | President & Founder | Copier Consulting, LLC | 920.933.3856 | al@copierconsultingllc.com | www.copierconsultingllc.com

Join the Movement

The copier consulting franchise market is a unique and underserved niche, offering entrepreneurs an unparalleled opportunity to stand out in their local business communities. By joining Copier Consulting, you’ll become part of a transformative movement that is reshaping how businesses approach their printing and document management procurement and vendor negotiation strategies.

Interested candidates can learn more about this exciting franchise opportunity by visiting https:// copierconsultingfranchise.com/ or contacting Al Kietzmann at 920.933.3856 or al@copierconsultingllc.com

To Whom it May Concern:

The Trempealeau County Information Technology Department offers its thanks and praise for Al Kietzmann of Copier Consulting. We are immensely grateful for Al Kietzmann’s expertise and unwavering support during our recent print services contract review, search, and procurement.

We are certain that you will never meet anyone with more depth of knowledge of copier and printing technology. He really understands all the byzantine workings of the print services industry.

We never would have been able to navigate the process with the same confidence on our own, and had we tried, we are certain the result would not have come close to the agreement we were able to secure.

Al’s thorough veteran guidance ensured that we obtained a favorable outcome, saving Trempealeau County time, resources, and money.

We unreservedly recommend Al Kietzmann and Copier Consulting for any agency looking to procure or renew a print services agreement that is fair and easy to understand.

Sincerely,

Tim Robertson

Information Technology Director

Trempealeau County

18600 Hobson Street

Whitehall, WI 54773-1864

the p ower of Living fuLLy:

In a world that constantly tells us to hustle harder, work longer, and sacrifice today for the promise of tomorrow, it’s easy to get caught up in a cycle of endless hours at the office or constant travel for business.

Many people wear their 80-hour workweeks like a badge of honor, believing it’s the only path to success. But let me ask you this: what’s the point of reaching the mountaintop if you’re standing there alone, disconnected from the people who matter most?

Here’s the truth: Your lifestyle, your family, and your passions aren’t just things to fit into the cracks of your schedule—they’re the foundation of a life well-lived. And when you align your life with what truly matters, something incredible happens: you not only build wealth, but you do it in a way that enriches every area of your life.

george k nauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.Myperfectfranchise.com

the Illusion of the grind

For decades, we’ve been sold a lie: the harder you grind, the more successful you’ll be. But let’s be real—how many people on their deathbeds say, “I wish I’d spent more time at the office”? none. yet so many of us sacrifice the very things that make life worth living—time with our spouses, watching our kids grow up, deepening our friendships—all in the name of “success.” We chase money, titles, and accolades, believing they’ll bring us happiness. But when we finally achieve them, we realize something’s missing. That’s because success without fulfillment is the ultimate failure. You might have a fat bank account, but if you’re estranged from your family, disconnected from your community, and burnt out, is it really worth it?

the Reward of Being Present

There’s a profound joy that comes from being present for the people who matter most. Imagine being there to watch your kids’ first steps, to cheer them on at their games, or to have deep conversations with your spouse over dinner instead of hurried texts between meetings.

And here’s the kicker: being present isn’t just good for your relationships—it’s good for you. Studies show that strong social connections improve your mental health, boost your immune system, and even extend your lifespan.

living Your Passions together

Passion is the fuel that drives us. It’s what gets us out of bed in the morning, excited about the day ahead. But too often, we leave our passions behind in the pursuit of a paycheck.

Here’s the thing: your passions aren’t distractions—they’re part of your purpose. And when you share your passions with your family, you create experiences that bring you closer together.

When you live your passions, you’re not just enriching your own life—you’re teaching your kids the importance of following their dreams. You’re showing them that it’s possible to build a life that’s both meaningful and successful.

Franchising: the Proven Path to Work- life Balance

Franchising isn’t just about running a business. It’s about following a proven system that allows you to build a thriving enterprise while still having the time and freedom to live your life on your terms.

Let’s break down why franchising is such a powerful tool for creating the life you want:

1A Proven Plan

When you start a franchise, you’re not starting from scratch. You’re partnering with a brand that has already laid the groundwork for success.

Franchises offer a blueprint—a step-bystep system that shows you exactly how to operate your business. You don’t have to figure out what works and what doesn’t. The trial and error has already been done for you.

2comprehensive training and support

One of the biggest advantages of franchising is the support network you gain.

Franchise brands provide extensive training, ensuring you understand every aspect of the business before you even

open your doors. And once you’re up and running, you’ll have access to ongoing support—from marketing guidance to operational assistance.

It’s like having a corporate team behind you, but the difference is you own the outcome.

3cutting- edge technology and systems

In today’s world, technology is essential for running a successful business. Most franchise brands provide cutting-edge tools and systems to streamline your operations.

4Business ownership with Flexibility

Franchising allows you to be in business for yourself, but not by yourself.

You’re the boss. You set the schedule. You make the decisions. But you’re never alone. You have a network of franchisees and a corporate team ready to support you every step of the way.

Designing a legacy

Franchising isn’t just about building wealth—it’s about creating a legacy.

When you involve your family in your business, you’re passing down skills, values, and a mindset of success that will serve them for generations.

the life You Deserve

At the end of the day, life isn’t about how many hours you spend at the office or how much money you make. It’s about the moments you share with the people you love, the passions you pursue, and the impact you have on your community.

Franchising gives you the tools, resources, and support to create a life that’s not only successful but deeply fulfilling.

So stop grinding away for someone else’s dreams. Start building a life that aligns with your values, enriches your relationships, and leaves a legacy you’re proud of.

now go out there and live the life you were born for. v

wonderLy Lig Ht S: iLLuminating tHe future witH

r ecord-Breaking g rowtH

In 2024, Wonderly Lights cemented its status as a leader in premium outdoor lighting, achieving unprecedented growth and expanding its franchise network nationwide. With a 60% increase in total installations and a 40% rise in system-wide revenue, the brand has capitalized on the surging demand for high-end residential and commercial lighting.

By continuously innovating and diversifying its offerings, we at Wonderly Lights have maintained a strong market

presence while delivering exceptional service. The future of outdoor lighting has never looked brighter, and Wonderly Lights is ready to lead the way.

e

xpanding Beyond Holiday lighting

As consumer demand for high-quality outdoor lighting grows, the brand has expanded its services beyond seasonal décor. Year-round lighting solutions are gaining momentum: The global outdoor landscape lighting market is expected to grow at a 7.8% compound annual growth rate through 2030, driven by smart lighting technology, energy efficiency, and aesthetic enhancements.

Traditionally known for professional

holiday lighting—including installation, takedown, and storage—Wonderly Lights took a significant step forward in 2024 by introducing permanent holiday and landscape lighting. The response has been overwhelming, with over 40 permanent lighting installations completed in the first year alone.

The brand’s app-controlled lighting technology allows users to seamlessly change colors for any occasion—whether it’s the 4th of July, Halloween, Christmas, or new year’s eve. This set-it-and-forget-it solution removes the hassle of temporary decorations, offering homeowners and businesses an effortless, polished aesthetic year-round.

By investing in permanent lighting, Wonderly Lights has unlocked new revenue streams for franchisees while still increasing customer retention in its traditional holiday lighting vertical. Professional-grade outdoor lighting enhances a property’s curb appeal, nighttime safety, and overall value, allowing the brand to serve a broader audience and capitalize on the growing trend of year-round lighting.

In addition to residential lighting, we have expanded our commercial offerings to serve businesses looking for dynamic, year-round solutions. From architectural lighting that enhances storefronts and office buildings to custom event displays, the commercial portfolio helps businesses

“ By investing in permanent lighting, Wonderly Lights has unlocked new revenue streams for franchisees while still increasing customer retention in its traditional holiday lighting vertical. Professional-grade outdoor lighting enhances a property’s curb appeal, nighttime safety, and overall value, allowing the brand to serve a broader audience and capitalize on the growing trend of year-round lighting.”

stand out while reinforcing Wonderly Lights expertise in the high-end lighting market.

Franchisee support and system-Wide growth

A key driver of the brand’s success is its commitment to franchisee support and training. Franchise partners benefit from comprehensive training, including handson installation workshops, on-demand learning modules, and ongoing marketing and operational guidance. This investment ensures that every franchisee is equipped with the tools and industry insights needed to thrive.

This focus on franchisee success has led to impressive system-wide performance. In 2024 alone, we welcomed nearly 900 new customer accounts, underscoring the growing demand for high-quality outdoor lighting. The corporate-owned location in Virginia Beach saw a 71% increase in new customers, further validating the brand’s scalable and profitable model.

Wonderly Lights offers exclusive franchise territories across the U.S., selecting highgrowth markets to maximize success. With an adaptable business model that doesn’t require stringent licensing, franchisees can thrive in both cold and warm climates.

As part of Buzz Franchise Brands, our franchisees benefit from strong financial backing, industry expertise, and a network of like-minded owners who collaborate and share best practices. Whether you’re looking for a seasonal business with flexibility or a multi-unit growth opportunity, Wonderly Lights provides

a unique, high-demand franchise model that allows owners to shine bright in their market and achieve long-term success.

looking Ahead: 2025 and Beyond

As Wonderly Lights moves into 2025, the brand remains focused on expanding its franchise network, refining its training programs, and pushing the boundaries of innovation in permanent and commercial lighting. The outdoor lighting industry is evolving, and Wonderly Lights is leading the transformation with a combination of aesthetic appeal, energy efficiency, and cutting-edge technology.

The franchise industry is experiencing a surge, and Wonderly Lights is wellpositioned to be included in this positive trajectory. According to Franchise Business Review, 2024’s economic climate presents a prime opportunity for record franchise growth in 2025, thanks to lower interest rates, easing inflation, and increased access to capital. This environment has created new ownership opportunities and enabled existing franchisees to expand their portfolios.

Franchisees will continue to benefit from industry-leading support, including hands-on training, brand conventions, and ongoing resources to drive long-term growth. With a proven business model, multiple revenue streams, and unmatched franchisee support, Wonderly Lights offers entrepreneurs a lucrative, service-based franchise opportunity in an expanding industry. The future of outdoor lighting is bright—and Wonderly Lights is lighting the way. v

david d un S muir pre S ident of g otc H a covered with

According to Angi.com’s State of Home Spending Report, homeowners spent around $9,500 on average for home improvements in 2024, and 93% of homeowners are planning new home improvement projects in 2025.

With that in mind, joining a home improvement franchise could be a lucrative investment for entrepreneurs looking for a stable investment opportunity.

Here to talk with us about how entrepreneurs can capitalize on the popularity of home improvements and what trends to watch for in the home improvement space is David Dunsmuir, president of Gotcha Covered, the premier provider of custom window treatments in north America.

In your opinion, why should an entrepreneur consider investing in a home improvement franchise in 2025?

Home improvement is a stable industry regardless of whether the stock market is up or down. In addition, demand remains consistent because people often follow trends to keep their homes up to date with the latest improvements. For example, people will always need window coverings for their homes regardless of the economic landscape. Whether it’s to help keep heat inside their home during the winter or to create a calming ambiance, people will purchase window treatments.

About David Dunsmuir:

David is the President of Gotcha Covered, a custom window treatment franchise that has over 160 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com.

For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.

By investing in a home improvement franchise, entrepreneurs have a chance to own a business with lower risk and more opportunities for growth than other volatile industries or verticals.

How can constantly changing trends work to the advantage of potential franchisees as it pertains to operating a successful home improvement franchise?

Constantly changing trends mean that home improvement franchise owners have more opportunities for repeat business with their current client list. In the window covering space, new trends in soft or hard window coverings encourage clients to change their outdated look to keep their homes contemporary. With that said, changing trends also create opportunities for new business by generating interest among new homeowners who are just getting introduced to the world of window treatments.

What role does the increase in home values play for franchise owners in the home improvement industry?

r ising home values can influence where homeowners want to invest their money and how much they want to spend on home improvements. In hotter markets, some homeowners may only want to make cosmetic changes instead of complete remodels that cost thousands of dollars and require months of waiting. If a homeowner is looking to sell in favorable markets, they may be willing to spend a little more to make upgrades. For entrepreneurs looking to enter the space, there are opportunities to generate revenue in both situations.

As families grow, their needs grow with them. Where can home service brands expand their offerings to meet the needs of new parents, and why does this make investing in a franchise more attractive to potential franchisees?

new parents prioritize safety and convenience when growing their families, and they are willing to invest in their home to tailor it to their needs. Home service franchises can expand their offerings to include family-friendly packages, like increased safety upgrades around the kitchen or bathroom.

Many safety-related home updates are targeted at the DIY space. Franchise owners can use this to their advantage by selling parents on the convenience of donefor-you services and the peace of mind that things were installed properly on day one.

If there was one thing you could say to persuade an entrepreneur into joining a home improvement franchise, what would it be?

Whether the economy is booming or not, the goods and services sold by home improvement and home service franchises will be in demand. If you are looking to create an empire, establish financial freedom and scale your business, investing in a home service franchise can help accelerate your path versus going it alone.

What advice would you give to entrepreneurs already looking to open a home services franchise in the next year?

I would tell them to keep an eye on what’s trending in the market as they open and do their best to follow those trends. Sustainability and automation are two common themes throughout the home services space right now, so it makes sense to highlight your eco-friendly options when making house calls or visiting with a potential customer. v

women in f ranchising and s mall Business:

d ri V ing g rowth and c reating o pportunities whats new!

latest news in franchising

di V ersif Y ing Your portfolio: strategies for success in 2025 and B eyond

how franchisees can overcome the fear of B usiness failure the land of o PP ortunity

wh Y franchising is a woman’s world

W

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44 Mathnasium: Essential strategies for career shifters to Thrive in Franchising

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42 Kim Gubera: diversifying Your Franchise Portfolio: strategies for success in 2025 and Beyond

Kimberly Roman of oW l Be tH e R e Named Franchisee of the Year

The International Franchise Association (IFA) today named Kimberly Roman, owner of senior placement franchise Owl Be There in Delaware and southeastern Pennsylvania, as a 2024 Franchisee of the Year. Roman was honored at the 65th IFA Annual Convention in Las Vegas being an outstanding franchise establishment owner-operator.

“Franchisees of the Year represent the very best of franchising,” said Matt haller, President and cEo of the international Franchise a ssociation. We are proud to recognize Kimberly r oman with the highest honor the iFa awards to individual franchisees, and we salute her tireless efforts to lift up all those she serves.”

Kimberly r oman has been an o wl Be There franchisee since 2022, a perfect fit

considering her illustrious career path in health care. she spent over three decades as a registered nurse (rn), specializing in both community health and post-acute care settings. Prior to launching her o wl Be There franchise, r oman previously held director-level positions at christiana c are h omeh ealth and BaYada h ome h ealth c are, gaining valuable clinical and operational experience in assisted living, home health, and hospice care. she’s also a member of o wl Be There’s Founders circle advisory g roup, which promotes the organization’s best practices and mentors new franchisees.

“ since launching her home-based o wl Be There business over three years ago, Kimberly r oman has become a model of excellence for the brand, as well as for her fellow franchisees,” stated l aura g reenwood, president of o wl Be There.

“ she has become an invaluable seniorinspired diplomat for the senior care network in the Wilmington, d elaware and southeastern Philadelphia communities she serves, having become a key resource for expert senior living and care guidance.

Amber Walley of cAPRI ott I ’s Named Franchisee of the Year by International Franchise Association

Capriotti’s Sandwich Shop (Capriotti’s), is proud to announce that franchise partner Amber Walley has been honored as a 2024 Franchisee of the Year at the 65th International Franchise Association (IFA) Annual Convention in Las Vegas. This prestigious award recognizes outstanding franchise owneroperators who exemplify excellence within the franchising community.

“Franchisees of the Year represent the very best of franchising,” said Matt haller, President and cEo of the iFa . “They embody the american d ream, create economic opportunity, serve their communities and show what it means to go into business for yourself, but not by yourself. We are proud to recognize amber with the highest honor iFa awards to individual franchisees, and we salute her tireless efforts to lift up all those she serves.”

amber’s journey with c apriotti’s began in 2008 when she first experienced the brand’s unique flavors while working in l as Vegas’s competitive hospitality industry. h er passion for quality food and community engagement led her to open her own c apriotti’s franchise in Youngstown, o hio in 2023. leveraging her fine dining background, amber has successfully built a brand that resonates deeply with her local community. a community in which she’s helped organize fundraising events, partnerships with local charities, and food donations to those in need since opening her location.

“amber Walley exemplifies what it means to be a c apriotti’s franchise partner; her passion, dedication, and commitment to both her team and her community are truly inspiring,” said a shley Morris, cEo of c apriotti’s.

e R B RA n Ds Appoints Felicia Reeves as Chief Marketing Officer

Empower Brands, a multi-brand franchisor of premium commercial and residential services, announces the appointment of Felicia Reeves as Chief Marketing Officer. A seasoned marketing executive with a proven track record of driving growth, Reeves will lead Empower’s marketing strategy, leveraging cutting-edge data and technology to equip franchise owners with impactful solutions for sustainable success.

r eeves brings extensive experience in the residential and commercial services sector, most recently serving as s enior Vice President of g rowth Marketing at TurnPoint s ervices. There, she led large-scale marketing transformations for a portfolio of more than 55 brands nationwide. Under her leadership, TurnPoint’s in-house digital marketing team earned recognition as Best in- h ouse

sEo Team of the Year by s earch Engine l and in 2024. h er expertise in demand generation, digital strategy, and marketing operations also includes leadership roles at o rion advisor s olutions and cubesmart.

“Empower Brands is at a pivotal moment in franchising, and i ’m excited to help our franchisees navigate an increasingly complex and dynamic marketing landscape,” said r eeves. “a s consumer behavior evolves and the cost of demand rises, it’s more critical than ever to equip our owners with the right strategies, tools and data-driven insights to fuel sustainable growth.

r eeves’ appointment marks a return to franchising, having started her career as a Parisi speed s chool franchisee.

“Felicia is a proven leader with deep roots and incredible knowledge in the franchise space. h er track record of not only owning her own franchise but transforming

marketing strategies to drive growth is exactly what we needed for this crucial role,” said s cott Zide, cEo of Empower Brands.

EmpowerFranchising.com.

J etset PI l Ates Debuts Flagship Studio at Mr. C Residences, Coconut Grove

JETSET Pilates, the Miami-based modern Reformer Pilates brand, proudly announces the grand opening of its flagship studio at Mr. C Residences in Coconut Grove.

located at 2680 Tigertail ave, the new 3,200-square-foot studio will open soon, with plans to host an exclusive g rand o pening party in the near future.

This marks a key milestone in JET sET’s expansion, as the brand continues to redefine the luxury fitness experience.

spanning two floors of Mr. c r esidences, the flagship will be JET sET’s largest location yet. The second floor will offer group and private r eformer Pilates sessions, while the first floor will feature JET sET on the Mat activations. The location will also feature an expanded retail selection of high-end apparel and wellness products.

“o pening our flagship studio at Mr. c r esidences is a dream come true,” said

Tamara g alinsky, Founder and

Renowned Pilates Franchise Brings Its Premiere Wellness Experience to Miami’s Most Prestigious Residence in Coconut Grove

Brand President of JET

sET

Pilates.

“This isn’t just another location—it’s an experience that blends fitness and luxury in a transformative way. Mr. c r esidences perfectly captures the elevated lifestyle we aim to offer, and we’re incredibly proud to bring JET sET Pilates to such a prestigious destination.”

in line with JET sET’s commitment to providing a personalized, high-end fitness experience, the new studio at Mr. c r esidences will deliver an atmosphere that epitomizes elegance and rejuvenation. Featuring a modern design, dJ-curated music, and cutting-edge equipment, the coconut g rove studio fully embodies the brand’s refined approach to fitness.

women in franc Hi S ing and SmaLL BuS ine SS: d riving g rowtH and c reating o pportunitie S

In recent years, women have emerged as a dynamic force in the world of franchising and small business ownership. Their contributions have not only reshaped the entrepreneurial landscape but have also sparked significant growth in women-owned businesses across diverse industries.

This article explores the rise of women in franchising, the impact of female-

owned businesses on the economy, and the unparalleled opportunities for growth through franchising.

the Rise of Women entrepreneurs

The past decade has seen a remarkable surge in the number of women starting their own businesses. According to the national Association of Women Business owners ( nAWBo), there are more than 13 million women-owned businesses in the United States, representing 42% of all small businesses. These enterprises

collectively generate $1.9 trillion in revenue and employ nearly 9.4 million people.

This growth is not confined to the u.S.; women entrepreneurs are making waves globally. Factors driving this trend include increased access to education, mentorship programs, financial resources, and a growing cultural emphasis on gender equality and empowerment. Social media and digital platforms have also played a pivotal role, providing women with tools to market their brands and connect with customers.

hris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. he founded Franchise Marketing ystems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. isit www.fmsfranchise.com for more information

Women in Franchising: A natural Fit

Franchising has become an especially appealing avenue for women entrepreneurs. The franchise model offers a structured path to business ownership, reducing some of the risks associated with starting a business from scratch. Women, often known for their organizational skills, adaptability, and ability to build relationships, excel in franchising.

According to Franchise Business Review’s 2022 Women in Franchising report, women now own or co-own 32% of franchise businesses in the United States, a number that has steadily increased over the last decade. Industries like health and wellness, beauty, education, and food service have particularly attracted female franchisees, thanks to their alignment with women’s interests and consumer trends.

success stories of Femaleowned Franchise Brands

Women entrepreneurs have not only embraced franchising as franchisees but have also developed their own successful franchise brands. Here are a few inspiring examples:

• Jersey Mike’s Subs: While the brand itself was not founded by a woman, its rapid growth and culture of inclusivity have attracted a significant number of female franchise owners. Many of these women have scaled their operations, owning multiple units and serving as mentors for others.

• The Gingham Cafe: This women-owned brand has gained recognition for its innovative approach to casual dining, creating a unique franchise model that emphasizes training, support, and community involvement.

• Vacation Planners: A travel franchise led by women, Vacation Planners has grown into a market leader with over 800 locations, showcasing the potential for women to dominate in industries traditionally considered male-dominated.

• our Matcha Place: A fantastic story and brand in the growing matcha drink industry of a mother and two daughters who started a brand based on passion and their vision to bring healthy, delicious matcha products and drinks to the masses.

opportunities in Womenowned Businesses

Women-owned businesses are a vital engine of economic growth. The U.S. Census Bureau reported that women-owned employer firms grew by 6% from 2014 to 2019, outpacing the growth rate of all businesses. This momentum has created a fertile ground for franchising, offering women entrepreneurs a chance to expand their reach and maximize their impact. Franchising provides several benefits that

make it a compelling growth strategy for women-owned businesses:

1. Scalability: Franchising allows women entrepreneurs to scale their businesses without shouldering the entire financial and operational burden themselves.

2. Support Networks: Franchise systems often include comprehensive training, marketing support, and mentorship, which are invaluable for women navigating the complexities of business growth.

3. Access to Capital: Franchising can help overcome one of the most significant barriers for women entrepreneurs— access to funding. By leveraging a proven model, franchisees are often more attractive to lenders and investors.

4. Work-Life Balance: Many franchise opportunities are designed with flexibility in mind, enabling women to balance their professional and personal responsibilities more effectively.

Industries Where Women Are thriving

While women entrepreneurs are making strides in nearly every industry, some sectors have seen particularly strong representation:

• Health and Wellness: Women have been at the forefront of the health and wellness movement, launching franchises focused on fitness, nutrition, and holistic care.

• Education and Childcare: Franchises like kumon, The Goddard School, and other education-focused brands have benefited from women’s leadership and commitment to nurturing future generations.

• Beauty and Personal Care: From nail salons to medical spas, women have carved out a niche in the booming beauty industry, leveraging their understanding of consumer preferences.

• Food and Beverage: Women are bringing creativity and innovation to the food industry, building brands that prioritize quality, sustainability, and customer experience.

challenges and solutions

Despite their successes, women entrepreneurs still face unique challenges, including gender bias, limited access to funding, and balancing work with family responsibilities. Addressing these issues requires a multi-faceted approach:

1. Advocacy and Policy Changes: Governments and industry organizations can play a crucial role by implementing policies that support women entrepreneurs, such as grants, tax incentives, and anti-discrimination measures.

2. Mentorship and Networking: Programs that connect women with experienced mentors and industry peers can provide invaluable guidance and encouragement.

3. Education and Training: Equipping women with the skills and knowledge needed to succeed in business, such as financial literacy and leadership training, can level the playing field.

4. Access to Capital: Expanding funding opportunities, including women-focused venture capital funds and microloans, can help bridge the financing gap.

the Future of Women in Franchising

The future of women in franchising and small business is bright. As more women recognize the potential of franchising as a pathway to entrepreneurship, the industry will continue to benefit from

their creativity, resilience, and leadership. organizations like the i nternational Franchise Association ( i FA) and nAWBo are actively working to support women in franchising, offering resources, networking opportunities, and advocacy.

Moreover, the increasing visibility of successful women franchisees and franchisors serves as inspiration for others to follow in their footsteps. Initiatives that celebrate female entrepreneurs, such as awards and recognition programs, further encourage women to pursue their business dreams.

Read more on the growth and opportunities for women in franchising: https://www.fmsfranchise.com/growth-inwomen-owned-franchising/

The growth of women-owned businesses and their increasing presence in franchising mark a transformative period in the entrepreneurial landscape. Women are not only shaping industries but are also creating opportunities for others to

thrive. Franchising, with its structured support systems and scalability, offers an ideal platform for women entrepreneurs to expand their reach and make a lasting impact.

As we look to the future, it is clear that empowering women in franchising and small business is not just an economic imperative but also a powerful catalyst for innovation, inclusivity, and sustainable growth. By continuing to break barriers and seize opportunities, women entrepreneurs are poised to redefine what it means to lead in the world of business.

For more information on how to franchise a women owned business, contact Franchise Marketing Systems - Chris Conner: Chris.Conner@ FMSFranchise.com or visit the FMS site: www.FMSFranchise.com

For more information on how to find a woman owned franchise, visit www.FranchiseConduit.com

Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.

Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!

Join us to take the next step toward turning your entrepreneurial dreams into reality.

Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.

Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!

Join us to take the next step toward turning your entrepreneurial dreams into reality.

e mpowering women in BuS ine SS:

How e xpre SS e mpLoyment profe SS ionaLS’ women franc H i S ee S are m aking an i mpact

Women have been making significant strides in the business world, and franchise ownership is no exception. Express Employment Professionals is home to numerous outstanding female franchisees who have not only built successful businesses but have also become pillars of their communities.

This Women’s History Month, Express is proud to highlight the journeys of three exceptional franchise owners: Carolyn Chiovino, Paula Schmidt, and Carrie Manner. Their stories of perseverance, leadership, and community impact exemplify the values of Express and showcase how women are shaping the future of staffing and employment services.

carolyn

chiovino: Investing in People and Building a Legacy

With 35 years in staffing, Carolyn Chiovino’s career has been defined by a commitment to investing in people. In 2021, Carolyn purchased an express office in north Aurora, i L., seeing in the brand a strong reputation and a collaborative culture that aligned with her values. For Carolyn, Express represents more than just a business opportunity—it is a platform to make a lasting difference in the lives of job seekers and employers alike.

Beyond staffing, Carolyn is deeply involved in her community. As a licensed John Maxwell coach, she mentors individuals, helping them unlock their leadership potential. She also volunteers at kane County Jail, providing guidance and hope to individuals seeking to reintegrate into society. Additionally,

she serves on multiple local boards, advocating for employment growth and workforce development. To further support job seekers and local businesses, Carolyn hosts a weekly cable TV show in Aurora, offering career advice and highlighting employment opportunities. Her multifaceted approach to leadership underscores her commitment to empowering others and fostering economic stability in her community.

Paula schmidt: Overcoming Adversity and Creating Opportunities

Paula Schmidt’s journey to business ownership is one of resilience and determination. A widowed single mother of three from Pittsburgh, Paula built a thriving career despite her life’s obstacles. Her experience in outside sales and business development provided her with

the foundation she needed to excel in the staffing industry.

After joining Express Employment Professionals, Paula spent six years mastering the intricacies of the business. In 2016, she took a bold step and opened her own express office in WestmorelandFayette, PA, leveraging her expertise and entrepreneurial spirit to build a successful operation. In 2022, she expanded her reach by acquiring the Pittsburgh (East) location, further solidifying her presence in the Pennsylvania job market.

Paula’s business is driven by a deep-rooted passion for helping others. She understands the importance of employment stability and works diligently to connect job seekers with meaningful opportunities. Beyond her business, Paula is an active supporter of nonprofit organizations, including the Western Pennsylvania Diaper Bank. Her dedication to giving back ensures that her impact extends beyond the workplace, touching the lives of families in need throughout her community.

carrie Manner: From Temp Worker to Franchise Owner

Carrie Manner’s career began as a temp worker at a staffing company in Minnesota.

Determined to find impactful work, she quickly proved her capabilities and climbed the ranks, eventually becoming a branch manager. Her leadership skills and deep understanding of staffing caught the attention of Express, leading her to join the company.

In 2022, Carrie took a leap of faith and became the owner of the Express office in everett, WA, one of the brand’s longest-standing locations. Taking on an established franchise came with its challenges, but Carrie was determined to make her mark. She has since focused on expanding the business, mentoring aspiring professionals, and helping job seekers find fulfilling employment opportunities.

Carrie’s story is a testament to the power of perseverance and hard work. Her ability to turn a temporary position into a thriving career and successful business ownership reflects the opportunities available to women in franchising. Through her leadership, she continues to inspire others to take control of their career paths and pursue their entrepreneurial ambitions.

the Impact of Women in Franchising

As we celebrate Women’s History Month, it’s important to recognize the

contributions of women who are shaping the future of business and workforce development. Carolyn Chiovino, Paula Schmidt, and Carrie Manner exemplify what it means to lead with purpose, resilience, and a commitment to service. Their impact extends far beyond their individual franchises, influencing the broader employment landscape and inspiring the next generation of female business leaders.

Express Employment Professionals has long been committed to supporting women in business, providing them with the tools, resources, and networks needed to thrive. The company’s franchise model offers a unique opportunity for women to leverage their leadership skills and business acumen while making a tangible difference in their communities.

This month and every month, Express is proud to honor these women and the countless others who are making a difference through franchise ownership. Their stories remind us that success is not just about financial growth—it is about empowering others, strengthening communities, and leaving a lasting legacy of leadership and opportunity. v

carolyn chiovino

paula schmidt

carrie Manner

Betting on Her S e Lf—and o tH er S:

h ow t eresa Johnson is c reating the n e X t wave of entrepreneurs

A legacy Beyond the Bottom line

In the world of franchising, success isn’t just about the bottom line; it’s about the legacy you leave behind and the lives you touch along the way.

Teresa Johnson, CEO of Color Me Mine, has made a profound impact not only on her brand but on the lives of countless others who have been inspired by her entrepreneurial journey. Her leadership goes beyond steering one of the fastest-growing brands in its category — it’s about empowering people to take control of their futures and build businesses of their own.

From corporate stability to entrepreneurial Risk

Teresa’s path to becoming one of the most influential women in franchising didn’t start in the way many might expect. In 2005, Teresa was working at a stable corporate job with a boat manufacturing company. Though the work provided security, she felt a pull to take a different path as the company underwent significant changes. She quit her corporate job with plans to start her own boat manufacturing company with her colleague, but then a non-compete agreement stood in her way. She didn’t have a clear blueprint at the time, but she understood that she had to keep looking for opportunities.

That’s when an unexpected opportunity landed in her inbox: the local paint-your-own-pottery (PYOP) studio she and her daughter frequented was up for sale. She put the $25,000 down payment for the studio on her credit card, committed to learning the ropes of business ownership and never looked back.

"I had an opportunity to become an entrepreneur, and i knew it would be tough," Teresa reflects. "But I wanted to show my daughter that anything was possible. That was the moment I decided to start."

By 2007, she had secured the investors needed to launch the boat company while simultaneously growing her pottery business. As she grew, she began to see the power of franchising as a means to

scale her success and had a desire to gain experience in business management and leadership, so in 2010, she became a multi-unit franchisee with Painting with a Twist. By 2011, she had expanded her PYOP operations to four studios, one of which she co-owned with her daughter, who was 15 at the time.

Revitalizing a Brand: teresa’s vision for color Me Mine

In 2021, after leadership changes and acquisitions, Teresa became co-owner and CEO of Color Me Mine. She embraced this new role with a clear vision: to revitalize the brand and provide customers with a therapeutic escape that allowed them to leave their worries at the door.

Since becoming CEO at Color Me Mine, the brand has experienced a dynamic resurgence. Under her leadership, sales have surged, with Average Unit Volume (AUV) up by 32% in just three years, and a record-breaking $1.447 million in highest gross revenue for a single unit achieved. After a decade of stagnation,

new Color Me Mine studios are now opening across the country, and the company is on track to reach 300 locations by 2029. The brand’s revitalization under Teresa is a testament to her ability to drive growth and innovation in an ever-evolving market. But for Teresa, the business success is only part of the story — her true passion lies in helping others achieve their entrepreneurial dreams.

empowering o

thers: teresa’s true

Passion

Teresa has made it her mission to empower others to follow in her footsteps. She’s mentored more than 35 individuals, helping them navigate the complexities of business ownership and build their own businesses. Perhaps one of her greatest accomplishments is the success of her daughter, who, inspired by Teresa’s example, opened her own business at just 15 years old. Today, at 30, she and her husband own five businesses in nashville, a testament to Teresa’s lasting influence on the next generation of entrepreneurs.

Mentorship in Action: stories of transformation

one of Teresa’s most fulfilling experiences as a leader comes from mentoring those who work with her. "I always talk with my team members about their dreams," she says. "It’s likely not working in a PyoP studio forever, but if i can help them realize what they want to do next and be their 'dream manager,' that’s the most fulfilling role for me."

Teresa’s mentorship has impacted not just her family, but countless individuals who have crossed her path. One story that stands out is of katy, a young woman who had her seventh birthday party at Teresa’s studio years ago. As fate would have it, katy returned to the studio at 17, seeking a job while in college. Teresa hired her, offering guidance not only on the technical aspects of the business but also on leadership.

over time, katy faced challenges while learning to manage the studio on her own. When she expressed doubts about her abilities, Teresa reassured her and gave her the confidence to excel. With Teresa’s support, katy grew in both skill and confidence. After college, she transitioned into a career as a high school English teacher and eventually became a school principal. years later, katy shared a powerful message with Teresa: “I learned how to be a leader from YOU. Truly. You instilled such great wisdom and I’m excited to put it in to practice.”

Building More than Businesses: teresa’s leadership legacy

This is just one of many stories, including that of Teresa’s daughter, who has also been shaped by her mentorship. These moments highlight Teresa’s ability to help individuals — whether family or strangers — unlock their potential and grow in both business and leadership.

Teresa’s commitment to both business growth and the success of others is the cornerstone of her thriving career in franchising. Through her example, she’s proving that a true leader not only drives innovation and business success but also nurtures the next generation of leaders. v

teresa and her daughter

Diversifying your franchise Portfolio: Strategie S for Succe SS in 2025 and Beyond

In today's dynamic business landscape, franchise diversification has become a crucial strategy for long-term success and resilience.

As we navigate the complexities of the current market, multi-unit and multi-brand franchisees are increasingly exploring innovative ways to expand their portfolios and maximize their investments. Several key trends are shaping the future of franchise diversification.

Maximizing time and Money through synergistic combinations

one of the most significant trends is the strategic combination of complementary brands to create powerful synergies. Multi-brand franchisees are recognizing the value of aligning businesses that can mutually benefit from shared resources, customer bases, and operational efficiencies. This approach not only maximizes the return on investment but also allows franchisees to leverage their existing expertise across multiple brands.

For example, a franchisee operating a fitness center might consider adding a healthy food franchise to their portfolio. This combination creates a natural synergy, allowing the franchisee to cross-promote services and cater to health-conscious consumers across both businesses. Similarly, a hotel franchise owner might integrate a coffee shop or restaurant franchise within their properties, enhancing the guest experience while creating additional revenue streams. Another aspect of this trend is the diversification into separate industries to

boost income streams. By investing in unrelated sectors, franchisees can protect themselves against industry-specific downturns and tap into diverse market demands.

Building Resilience in times of Recession and uncertainty

In an era of economic uncertainty, franchisees are increasingly turning to diverse portfolios as a means of weathering market fluctuations. By investing in a mix of industries, franchisees can balance high-demand sectors with more stable, recession-resistant businesses to ensure a steady income stream.

B2B services have become particularly attractive in this context. These services often provide essential support to other businesses, making them less vulnerable to consumer spending fluctuations.

When diversifying for resilience, consider the following strategies:

• i nvest in counter-cyclical industries that tend to perform well during economic downturns

• Balance high-growth opportunities with stable, established brands

• Look for franchises with recurring revenue models or essential services

• Consider businesses that cater to different customer segments or price points

Implementing a successful Diversification strategy

While diversification offers numerous benefits, it's crucial to approach it strategically. Here are some key considerations for franchisees looking to expand their portfolios:

• Assess your current operations: ensure your existing franchises are stable and profitable before expanding.

• Conduct thorough market research: Understand the potential of new industries or brands you're considering.

• evaluate operational synergies: Look for opportunities to leverage existing resources and expertise across new ventures.

k im gubera, Chief Executive Officer at PIrTEK, is responsible for the company’s operations. Bringing more than 20 years of franchising experience and leadership to her current role at PIrTEK, Kim is focused on developing the franchise network, ensuring outstanding franchise support, and driving profitable growth within the franchise system by keeping corporate employees and franchise owners working together fervently to achieve shared goals.

“ By investing in a mix of industries, franchisees can balance high-demand sectors with more stable, recession-resistant businesses to ensure a steady income stream.”

• Consider your personal strengths and interests: Choose franchises that align with your skills and passions.

• Maintain a balanced portfolio: Aim for a mix of established and emerging brands, as well as different industry sectors.

• Plan for scalability: Select franchises that offer room for growth and multi-unit expansion.

• Build strong relationships with franchisors: Open communication and mutual trust are essential for success in multi-brand franchising.

the Future of Franchise Diversification

As we look ahead, the trend towards diversification in franchising is likely to continue growing. Multi-unit, multi-brand franchisees are becoming increasingly influential in the franchise landscape,

driving innovation and shaping industry practices.

In conclusion, diversifying your franchise portfolio is a powerful strategy for maximizing returns, minimizing risk, and building a resilient business empire. By carefully selecting complementary brands, embracing innovative business models, and focusing on recession-resistant industries, franchisees can position themselves for long-term success in an ever-changing economic landscape.

remember, successful diversification is not just about adding more brands to your portfolio – it's about creating a strategic mix of businesses that work together to drive growth, efficiency, and profitability. As you consider your next franchise investment, take the time to evaluate how it fits into your overall business strategy and how it can contribute to a stronger, more diverse portfolio. v

5 eSS entiaL Strategie S for c areer

S H ifter S to tH rive in franc H i S ing

Contributed by Dena Stewart and Kouy Kolar, Owners of Mathnasium in Park City, Utah

Switching careers can feel like a big leap, but it’s also an exciting chance to explore something new and find work that truly lights us up. In fact, career changes are more common than ever, with half of professionals seeking a fresh direction at some point in their careers.

We’ve both gone through that shift ourselves and know it’s not always easy— especially when it means taking the plunge into entrepreneurship.

For us, becoming Mathnasium Learning Center franchisees wasn’t just about opening a business—it was about bringing a much-needed resource to our Park City community. By combining our expertise in economics and education, we launched our Mathnasium center, a brand we both trusted as customers.

Fast forward two years, and our business is thriving. Every step of the way has been

a learning experience. We’re excited to share the five key lessons we’ve learned, in hopes they’ll help others navigate their own career transitions and succeed in franchise ownership.

1choose the Right Partner;

not Just a convenient one:

Building a business with a partner who complements your strengths and weaknesses is essential. A shared vision and mutual support from day one is key to long-term success. By leveraging each other’s expertise and collaborating effectively, you can overcome challenges and unlock your full potential for growth.

When choosing a partner, it’s important to consider both your personality and theirs to ensure smooth collaboration without constant conflict over decisions. While working with friends or family can be rewarding, it’s not always the right fit for everyone. The ideal partner is someone who shares your passion for the business, builds mutual trust in decision-making, and keeps you motivated through the ups and downs of entrepreneurship.

2overcoming staffing challenges in the early stages:

Hiring the right team is one of the biggest challenges early on. it’s crucial to find individuals who align with your vision and

contribute to creating a positive, motivated culture. Take the time to identify the skills you need, and recognize where you can train and nurture unique talents within your team.

Understanding your end goal and working backward will help you build a dream team you can rely on as your business grows. By assembling a team you trust, you’ll empower them to effectively manage the business and follow the processes you’ve established.

3How to Focus on the now:

Starting a new business can feel overwhelming, but it’s important to stay focused on the immediate tasks. Don’t get lost in the long-term challenges—take things one step at a time and prioritize what needs to be done first. By breaking big goals into smaller, manageable steps, you can keep up momentum and make progress without feeling overwhelmed. Staying grounded throughout the process is key. Success doesn’t happen overnight, and as challenges come up, take a moment to reflect on what you’ve already accomplished. recognizing your progress reminds you of the journey so far. Taking steady steps toward your long-term goals is far more manageable than trying to make giant leaps when navigating a career change of this magnitude.

It’s also important to occasionally step back and evaluate where you are with your

business, so you can clearly envision both short-term and long-term goals.

4the value of Mentorship and support systems:

Having strong mentors and a proven franchise model is crucial when navigating the complexities of starting a new business. Mentorship offers valuable guidance, boosts your confidence, and provides the tools needed for success. With a reliable support system in place, you can tackle obstacles more effectively and stay focused on your long-term goals.

Don’t hesitate to ask questions and lean on the franchise leadership team. One of the biggest advantages of joining a franchise is that the challenges have already been worked through, helping to streamline the opening process and beyond. The leadership team is there to support you and set you up for long-term success.

5trusting Your gut When Making career changes:

When considering a big career change, trusting your instincts and pursuing your passion is essential. Follow your gut, especially when choosing a franchise opportunity that aligns with your values and long-term goals. By staying true to your instincts, you’ll find greater fulfillment and resilience when faced with challenges.

Your gut feeling is a valuable roadmap in life, and that shouldn’t change when it comes to business. While knowledge and careful evaluation are important, if something doesn’t feel right, trust your intuition. There’s a reason you felt compelled to make a career change, so don’t hesitate to rely on your instincts when making decisions for your business.

Change can feel daunting, but it’s also an exciting opportunity for growth— especially when it comes to our careers. While we may not always seek change, sometimes it’s exactly what we need. With franchising, you have proven systems in place that ease the challenges of starting a new business. From there, it’s all about following simple strategies to set you and your brand up for long-term success as you embrace your new passion. v

tH e Land of o pportunity: wH y franc H i S ing iS a w oman’S w or Ld

“

Franchising has created fantastic opportunities for women and minorities to build generational wealth while having control over their own business and source of income.

”

As an Asian woman in a maledominated industry, my path was sometimes a challenging one. The learning curve of becoming a restaurateur was not unlike previous professional experiences in which both my ethnicity and gender impacted how colleagues and investors perceived me.

I had departed from a successful career in law, and also grew up in Louisiana as an immigrant during the mid 80s, so I was no stranger to racism and sexism in the workplace.

Once upon a time, like most things, franchising was a man’s business. Today, there are still countless societal and financial barriers that prevent women from finding success in the entrepreneurial space. It was once widely believed that women, especially minorities, were not equipped to handle the complexities of owning and operating a business, let alone multiple locations on a national scale. Self-founded and self-funded, I am the majority owner of Bun Mee backed by a few minority investors. Even though I am clearly at the helm— people still attach me to a man’s success by-proxy.

While building my franchise, I felt the weight of this most acutely when I visited construction sites and dealt with contractors and subcontractors. I felt dismissed or underestimated. Other times, a project manager on site would direct their comments and make eye contact only to my male colleagues as if I weren’t there. I would often be asked if I had a male business partner (or a husband partner) working alongside me because it was uncommon to see a sole female founder. I’ve dealt with subordinates who have spoken in condescending tones and innuendo towards me that I believe would not happen if I were male. I am also faced with ingrained subtle gender biases and stereotypes– women can’t be decisive decision makers, we are too emotional, or that we weren’t tough enough to handle a difficult industry dominated by men.

“Why don’t women just open their own

businesses instead of complaining about male dominated industries?” many men ask. When you don’t see yourself represented in a particular industry, it makes it hard to find mentors and networking opportunities. This can go all the way back to high school, where your GPA, your school’s reputation and your financial situation determine which degree to pursue at what school, which college scouts visit your school, or if you could even afford to go to university at all.

In college, many student and professional organizations are dominated by longstanding family or social ties. Many Fortune 500 executives (approximately 80% as of 2021) have been members of historically white Greek-lettered fraternities, which can reinforce gendered and racial inequities in the U.S. professional world. Even the idea of “getting your foot in the door” as a woman can feel impossible, because factually speaking, it almost is. As of March 2024, only 2.2% of all venture capital went to women-owned businesses. That means that 98.8% of financing opportunities went to male CEOs and founders, who likely will award future financing and leadership opportunities to other men. Thus, the disparity between women in leadership and the overall wage gap continues in a vicious cycle.

In 2025, despite men being equally capable of being present and involved fathers, it still somehow falls to women to hold down a full-time job while also being a primary caretaker and homemaker. Even owning my own business doesn’t exempt me from this. Many people don’t realize i’m a single mom who wants to be as hands-on

as possible in parenting my son. Balancing being an involved, attentive mom while making sure to stay heavily involved in my business is a huge challenge. I do not have the luxury of relying on a partner to help balance the caretaking responsibilities or the extra financial security of living in a joint-income household. Furthermore, single mothers tend to face harsher critiques and social stigma whereas single fathers are praised for “going the extra mile” to perform a duty that is not inherently ‘theirs’ to do. Due to the wage gap, single fathers tend to hold higher paying jobs and are more financially stable than single mothers.

Today, women are getting heavily involved in franchising and changing the industry for the better, often coming from sexist workplaces or feeling misunderstood as a female consumer. As with any industry, there is still a glass ceiling to shatter and prestigious opportunities that will be harder for me to obtain compared to those in white, male-dominated networks. The 9-5 work day, after all, was created to better suit a man’s natural circadian rhythm than a woman’s—true story! Today, there are many talented men who do not work well following a woman leader, or collaborate well with women in a team environment.

Franchising has created fantastic opportunities for women and minorities to build generational wealth while having control over their own business and source of income. As a busy single mom, this means i have far more flexibility in my schedule than I would if I were working for someone else. v

How tHi S mu Lti- g enerationaL pati SS erie, Le m acaron, e xempLifie S autHenticity

Opening a new business is not an easy feat, but this combined with learning the English language and the 2009 recession was quite the task! These considerable numbers of barriers were more than a woman entering franchising might usually face.

My daughter and I weren’t native English speakers and we didn’t have a male co-founder. Essentially, I was leaving everything I knew and putting everything I had, into a business that might or might not work.

This wasn’t just any business. We wanted to bring something thoughtful and personal to the U.S., to help new audiences embrace the culinary culture that my daughter and I were born into. French pastries represent the pinnacle of Parisian perfection and attention to detail, whether it be through flavor pairings or in the artistry of the pastry’s appearance and presentation. Similar to any patisserie you could walk into in France, we knew we wanted to offer our take on France’s finest macarons, pastries, gelatos, and coffees at a reasonable price. The amount of love and care that goes into French desserts, especially the desserts I grew up eating with my family, cannot easily be replicated unless the authenticity remains centerstage in growing the franchise footprint. Thus, we had to be incredibly careful when mapping out what Le Macaron would taste, feel, and look like. How does one succinctly weave the unconditional love between an immigrant mother and

daughter into a franchise concept’s design, aesthetic, menu and brand personality? With the proper amount of love, time, care and education, it is possible. We did this through the compact café model, which caters to convenience for both franchisee and customer, without compromising the quality of the product. A Le Macaron buildout is quaint and small, something that effortlessly blends into the bustling businesses lining the cobblestone roads of Paris. While anyone can find a piece of France at any of our locations, each and every macaron is still made in Sarasota, Florida at our confectionary, led by my daughter’s husband. This ultimate commitment to authenticity and quality control is what truly set us apart from competitors, and allows for franchise owners to receive ready-to-serve

confections without having to bake them in-house every day.

When it comes to indulging in a truly authentic French culinary experience, it doesn’t start and end with the café’s appearance. nothing compares to the delicate artistry of the macaron itself. Each confection we offer is made with a time-honored recipe that dates back centuries in Europe. Since the beginning, we’ve committed to this tradition, using only the finest natural ingredients: ground almonds, soft meringue, and premium fillings like rich ganache, velvety creams, and homemade fruit jams. Lightly crisp on the outside with a smooth, creamy center, each macaron is a testament to the elegance of French pâtisserie and this time-honored attention to detail. While we pride ourselves on attention to detail, we also understand the importance of simplicity and purity in our ingredients. Our macarons contain no preservatives, are gluten-free and kosher.

As one builds a brand with authenticity, it is important to seek out strategic partnerships with likeminded brands who share similar values to build brand trust in consumers (and to attract enthusiasts who may have only learned about us through these partnerships and collaborations!)

Most recently, we partnered with Leonidas Chocolate and now supply its premier Belgian chocolate in all our stores. Both of our brands are family-founded, owned and operated, and share similar missions of bringing people happiness through authentic, high-quality, European-style baked goods. It wouldn’t make sense to offer franchisees and consumers an authentic European dining experience if our resources, ingredients,

It is crucial to be thoughtful, intentional, and authentic in what you are offering as a franchisor looking to grow. i firmly believe that it is a leader’s job to share their hard-won wisdom and experiences with others, especially those looking to open up a restaurant of their own. This, in turn, will inspire entrepreneurs to both want to offer—and expect—this same level of authenticity in future business ventures. As we look to continue to grow our footprint nationwide, we are seeking franchisees who are interested in offering an authentic French experience to new communities. Please see https://franchiselemacaron.com/ for more details.

To find the closest Le Macaron near you, or to browse our mouthwatering desserts, visit us at Lemacaron-us.com.

How franc H i S ee S c an overcome tH e fear of BuS ine SS faiLure

About Jane shobe: Jane, Franchisee of Expedia Cruises in Laguna Niguel, California. A previous Executive Assistant, Jane made a career leap to pursue her passion for travel, and has built a thriving business in the industry. Starting as a Luxury Cruise & Vacation Planner, she developed her skillset in customer service and travel planning, eventually becoming the owner of Expedia Cruises in Laguna Niguel.

Starting a business is an exciting experience, filled with endless opportunities and possibilities. From designing your store’s layout to planning your grand opening, every decision feels like a step toward realizing a dream. However, reality can quickly set in. Sales may slow, bills pile up, and doubt creeps in – leading many entrepreneurs to question whether their business can truly succeed in the long run.

It is natural for both new and seasoned franchisees to experience fear, anxiety, or uncertainty along the way. The good news is that fear does not have to control your future. There are actionable strategies to guide you through tough moments, and with the right mindset, you can turn selfdoubt into a driving force for success. Here are four key pieces of advice to help you conquer your fears and stay on the path toward profitability.

transparency is key

From the moment you start your business, transparency should become a core value in your day-to-day operations. Transparency is not just about sharing information; it is all about setting clear expectations and ensuring everyone on your team understands the goals and what

is required to achieve them. Being upfront and direct about performance expectations, compensation details, and even the challenges your franchise faces is crucial for building trust within your team.

When employees know where they stand and feel included in the decisionmaking process, it promotes a culture of collaboration and accountability. Transparency allows you to address potential issues before they become larger problems, ensuring the business stays on track. When your employees feel confident and secure in their roles, they are more likely to contribute positively to the franchise’s success. This kind of environment also encourages open communication, which can help reduce any anxiety around performance and build a sense of alignment across the business.

Prioritize consistent Advertising and Recruiting

Attracting new clients and building a reliable team are two essential components for long-term success in any business, regardless of industry. One of the biggest mistakes you can make as a franchisee is assuming that once you have established a customer base or built your team, you can take a break. Consistent advertising and recruiting efforts are critical to ensure that your business keeps growing and evolving.

You need to stay visible and active in your outreach to attract both customers and employees. For example, wearing your company’s branded apparel can spark conversations with potential clients and team members wherever you go. This simple tactic helps you remain top of mind and build a network of people who are interested in what your franchise has to offer.

Regularly dedicating time and resources to marketing and recruiting encourages continuous growth for your franchise. It prevents stagnation and helps ease any fear that may arise when business growth slows. Whether through digital marketing, networking events, or word-of-mouth referrals, staying consistent in advertising and recruiting will help your business continue to move forward.

keep up with new technology

Given the abundance of options available to consumers, businesses must always look for ways to improve operations through technology. This is especially true for franchisees, who need to embrace new tools and technologies that streamline operations, enhance the customer experience, ensure consistency across locations, and provide a competitive edge in their industry.

For example, using digital platforms to host seminars or share insights can help you reach a broader audience and engage potential clients in meaningful ways. These resources also allow you to optimize internal operations, from managing bookings and analyzing sales data to improving communication with your team.

By adopting new technology, you can free up valuable time to focus on growing your franchise, rather than getting bogged down in administrative tasks.

It is common to feel hesitant about new technology, especially when it is initially introduced, but you need to view these advancements as opportunities. By staying open to learning and adapting, you can leverage technology to drive creativity, connectivity, and innovation in your business.

Find Your Balance

Being a franchisee can be demanding, and it is easy to fall into the trap of working around the clock to avoid failure. However, taking time for yourself is essential to avoid burnout and stay committed to the long-term success of your business. Finding a sustainable work-life balance will not only help you recharge but also improve your decision-making and ability to focus when you are on the clock.

Whether this means setting aside personal time for family, hobbies, or self-care, taking regular breaks ensures that you return to your business with a refreshed mindset. A well-rested franchisee is a more effective leader, able to tackle challenges with a clearer perspective and more creativity. Without this balance, you can lose sight of why you got into franchising in the first place and risk burning out before reaching your goals.

Remember that business success is a marathon, not a sprint. By incorporating personal time into your schedule, you will maintain your energy and avoid exhaustion, ultimately fostering a sustainable dedication to your business through the ups and downs.

The fear of business failure is something that every entrepreneur faces at one point or another. However, it does not have to be a roadblock. By embracing transparency, staying consistent with advertising and recruiting, leveraging new technology, and prioritizing work-life balance, you can turn your fear into motivation for long-term growth. v

Breaking Barriers:

cH ri SS y vander w yde’S j ourney to Leader SH ip in franc H i S ing

In the ever-evolving world of franchising, few stories stand out as powerfully as that of Chrissy VanderWyde. As Vice President of Franchise Relations at PuroClean, a leading property restoration and remediation franchise, Chrissy is not only a trailblazer but a force for change in a traditionally male-dominated industry.

Her journey—one that began over three decades ago—serves as an inspiration for all, proving that passion, perseverance, and a people-first mindset can carve a path to success.

A Humble Beginning

In 1988, PuroClean was still in its infancy, not yet a franchise, when Chrissy joined as the company’s first employee—and its first female employee. At the time, she didn’t think of herself as a “first” in any sense. She was simply eager to work, to learn, and to grow. Coming from the restaurant industry, with experience at well-known franchise brands like Dairy Queen, Pizzeria uno, and TGi Friday’s, she had already developed critical skills in teamwork, communication, and customer service. These skills would become the foundation of her decades-long career in franchising.

But her path to PuroClean wasn’t meticulously planned. She met the company’s founder through his son. The founder recognized her people skills, leading him to offer her an opportunity to join the emerging brand. That one invitation changed the trajectory of her career. She took the opportunity and ran with it, determined to make an impact. Unlike many of her peers, Chrissy took an unconventional path—she obtained her GeD instead of following the traditional high school graduation route. Despite not attending college, she worked tirelessly to educate herself through practical knowledge, overcoming challenges and defying expectations to rise to the top of her field.

Forging a career in Franchising

Chrissy quickly realized that franchising was more than just a business model— it was a gateway to entrepreneurship, financial independence, and personal fulfillment. She immersed herself in the world of franchising, learning through hands-on experience, trial and error, and an unshakable commitment to growth. Today, she proudly serves as a key leader on PuroClean’s executive team, helping to drive the success of a thriving franchise network of nearly 500 locations across north America.

Her role as Vice President of Franchise Relations is multifaceted. She ensures that PuroClean’s Franchise Owners have

the support, resources, and guidance they need to succeed. But more than that, she champions diversity and inclusion, actively encouraging more women, minorities, and individuals unfamiliar with franchising to explore opportunities in the industry. “It isn’t difficult for me to share my trials and errors, to help others bypass my missteps,” Chrissy says. “I believe in paying it forward.”

Women Making their Mark in Restoration

The restoration industry has long been perceived as male-dominated. But times are changing, and Chrissy has played a pivotal role in driving that change within PuroClean. Four years ago, the company awarded its first-ever Female Technician of the Year—an achievement that once seemed groundbreaking but is now becoming the norm. Today, more women than ever are entering the restoration field, excelling as technicians, franchise owners, and industry leaders.

Chrissy is especially proud of PuroClean’s PuroWomen’s Growth Group, an initiative designed to mentor and support women in the network. This group fosters a strong community where women at all levels— whether Franchise Owners, technicians, or Home office team members—can collaborate, share ideas, and uplift one another. “We are creating a space where women don’t just succeed but thrive,” she says.

A culture of service and support

Chrissy’s leadership is deeply rooted in values of service, teamwork, and resilience. PuroClean’s franchise model isn’t just about business; it’s about helping people in their most vulnerable moments—after fires, floods, and other property disasters. That same commitment to service extends beyond customers and into the franchise network itself.

She recalls a defining moment that exemplifies the brand’s culture: During the 9/11 attacks, PuroClean’s annual Convention was taking place. As flights were grounded and attendees were stranded, local Franchise Owners didn’t

“ Chrissy believes in leading with authenticity. She embraces collaboration, encourages innovation, and—perhaps most importantly—knows when to step back and allow others to shine.

hesitate to lend their cars and resources to those in need. “That’s who we are as a brand,” Chrissy says. “We take care of one another.”

leading by e xample

Chrissy believes in leading with authenticity. She embraces collaboration, encourages innovation, and—perhaps most importantly—knows when to step back and allow others to shine. “I’ve learned to let go of the perception of control, letting others do what they think is right and seeing the process unfold,” she reflects. “It’s taking us from great to remarkable.”

Her career is a testament to the fact that success in franchising—or any industry—is not dictated by a traditional path but by passion, resilience, and an unwavering belief in people. And as more women step into leadership roles, build franchise brands, and redefine the industry, Chrissy VanderWyde stands as a beacon of what’s possible.

Her story is not just about breaking barriers; it’s about building bridges for others to cross. And for the next generation of women in franchising, she’s holding the door wide open. v

cHiLL- n nitrogen ice c rea m

e ye S m ajor

e xpan S ion and innovation

tH i S y ear

The flash-frozen nitrogen ice cream franchise starts the year with new store openings, expanded offerings and a commitment to serving customers nationwide.

At Chill-n nitrogen ice Cream, we’re redefining the frozen dessert industry with our flash-frozen, made-to-order ice cream and an innovative franchise model that continues to attract entrepreneurs nationwide. As we move into this year, we are building on the momentum of our success with strategic expansion, new product innovations and continued investment in supporting our franchisees.

With new store openings, exciting product developments, and an unwavering commitment to customer experience, Chill-n is set for an incredible year of growth.

A strong Foundation in a Booming Market

The ice cream industry continues to be one of the most resilient and lucrative segments in food service, with the global market expected to hit $44.69 billion this year. Within this space, specialty ice cream brands like Chill-n are thriving, thanks to increasing consumer demand for premium, customizable treats. our nitrogen-based flash-freezing process creates a visually captivating experience while delivering a smoother, fresher product than traditional ice cream methods.

Our concept is built on the idea that customers should have full control over their dessert experience, from choosing their base and mix-ins to watching their ice cream be created before their eyes. This level of customization, combined with our focus on high-quality ingredients and cutting-edge technology, has positioned Chill-n as a standout brand in the specialty dessert space.

e xpanding our Reach

This year, we are expanding our footprint with new stores in both existing and

new markets. One of our most exciting milestones in 2024 was the opening of a new location in Bluffton, South Carolina, marking our entry into a new state. Additionally, one of our existing franchisees opened a second location in Orlando, Florida — a testament to the confidence our owners have in our business model. When franchisees choose to reinvest in additional locations, it speaks volumes about the strength of our brand and the potential for long-term success.

Beyond these openings, we have several more stores in our development pipeline, with targeted growth in South Florida, Tampa and other key Florida markets. We are committed to expanding strategically, ensuring that each new location is set up for success with the right support, market research and operational guidance.

A Franchise Model Designed for growth

At Chill-n, we believe our franchisees' success is our success. That’s why we offer a franchise model that is built for efficiency, profitability and long-term growth. From site selection to grand opening support and ongoing operational training, we are with our franchisees every step of the way.

One of the key differentiators of our model is the investment in automation and high-output technology. By optimizing

our production process, we reduce labor costs while ensuring consistency and speed of service. This allows our franchisees to focus on delivering an exceptional customer experience while maintaining strong profit margins.

Additionally, we provide comprehensive marketing support to help franchisees generate buzz and build a loyal customer base. From social media strategies to local influencer collaborations, we equip our owners with the tools they need to drive traffic and grow their businesses. our success is built on community engagement, and we encourage our franchisees to immerse themselves in their local markets through events, catering and fundraising initiatives.

Innovation in Product offerings

As consumer preferences continue to evolve, we are committed to staying ahead of the curve by expanding our menu to accommodate a wider range of dietary needs. One of our most exciting developments was the introduction of a macadamia nut-based ice cream that is vegan, gluten-free and free from alternative sugars. Customer feedback has been overwhelmingly positive, and we plan to roll out this option to more locations this year.

We recognize that dietary restrictions and

preferences are becoming a bigger factor in consumers' decision-making processes, and we want to ensure that everyone can enjoy our fresh, customizable ice cream. Whether it’s dairy-free, no-sugar-added or glutenfree options, we are constantly innovating to provide choices that cater to all of our customers.

Bringing chill- n to More customers nationwide

One of our biggest achievements this past year has been launching nationwide shipping, allowing customers across the continental U.S. to enjoy our freshly made ice cream from the comfort of their homes.

By leveraging our technology and streamlined production process, we can maintain our commitment to quality while expanding accessibility to our brand. We see this as a game-changer for both our business and our customers.

Why now Is the Perfect time to Invest in chill- n

With our expansion plans, strong franchisee support and continued focus on innovation, there has never been a better time to join Chill-n. We offer a franchise opportunity that combines an exciting customer experience with a profitable and efficient business model. Whether you are an experienced restaurateur or a first-time business owner, our system is designed to set you up for success.

Our ideal franchisee is someone passionate about hospitality and community engagement. We have seen that our most successful owners are those who take an active role in their communities, hosting events, partnering with schools and local businesses, and creating an experience that extends beyond just selling ice cream.

Looking ahead, our goal is to maintain a steady growth rate of two-to-four new store openings per year while continuing to support our existing franchisees as they expand their businesses. Our franchise system is built on strong fundamentals, and we are confident that our model will continue to attract ambitious entrepreneurs looking to invest in a growing brand. v

painting a

n ew

h ow h igh s choo L s

future:

weethearts

t urned t heir d rea M into a t hriving Business

Meet high school sweethearts Kimberley and Anthony Clark, who have been together for 37 years and turned a lifetime of love and shared dreams into a thriving business in Sandy Springs, GA.

k imberley and Anthony’s bond began in high school as self-proclaimed “band geeks,” and their partnership grew beyond music into marriage, raising three sons, and a mutual dream of business ownership. For years, they kept a notebook by their bed filled with ideas—but between corporate careers and family life, those dreams remained on hold.

seizing the Perfect Moment

k imberley firmly believes that Painting with a Twist found her. Her journey began when she was searching for a fun, quick activity to host a birthday event at home during the COVID-19 pandemic. Unbeknownst to her, the painting experience she created at home mirrored the exact atmosphere of a Painting with a Twist event, despite having no prior connection with the brand. Captivated by the experience she and her friends enjoyed,

kimberley and anthony clark from high school sweethearts to Business partners

k imberley couldn't shake the feeling that this was something special, leading her to inquire about the franchise opportunity. So, k imberley reached out, and the rest as they say, is history. To the Clark’s, all the stars were aligning —finding their dream home and business in such close succession. They took the leap to become owners of the studio in 2023. And today, they have acquired a second studio and are building a third brand new studio in the area.

leveraging corporate skills for creative ownership

Before taking the plunge into business ownership, both k imberley and Anthony had successful corporate careers that helped shape their approach to their new venture. Anthony spent decades in finance with Fortune 500 companies, which has given him the skills to manage the financial side of their business. k imberley, with over 25 years of experience in HR within the healthcare and tech industries, knew that after the challenges of COVID, it was time for a change. With their children starting to leave the nest, she was ready to step away from corporate life and pursue a new path with Anthony.

now, k imberley works in the studio full-time while Anthony continues his corporate career. They’ve strategically balanced their roles, with k imberley handling front-of-house operations and Anthony overseeing finances and logistics. Their corporate experience has proven invaluable—helping them navigate the world of business ownership with confidence and authenticity.

One of the most rewarding parts of their journey has been realizing just how much their corporate skills have translated into running a business. They didn’t realize how much they knew until they had to apply it outside the corporate world. k imberley, who once thrived in the stiff, buttoned-up world of corporate life, has totally shaken off the formalities and is now the studio's resident fun-loving spirit, showing the world that you can be successful being yourself and have a blast doing it!

Making Business and Marriage Work

Working together as business owners has been an exciting challenge for k imberley and Anthony, but their decades-long partnership has prepared them well. They’ve learned that strong communication

“ What began as a fun and unexpected opportunity has now become a fulfilling chapter in their lives, where they can finally apply everything they’ve learned in their corporate careers to a business they truly love.”

is essential—especially since k imberley runs the studio full-time while Anthony balances his corporate career. His fresh perspective helps them problemsolve when needed, while k imberley keeps things running day-to-day. While juggling business and personal life can be challenging—often blending into one— they embrace it, believing that when you love what you do, the lines don’t always need to be rigid.

Still, over the past four to five years, they’ve made a point to carve out time for fun outside the business, attending plays, musicals, and jazz performances together. Having raised three boys, they’ve learned to laugh often, not sweat the small stuff, and tackle challenges with a sense of humor—lessons that serve them just as well in business as they have in life.

Building their Dream, one Brushstroke at a time

For k imberley and Anthony, owning a Painting with a Twist franchise has been the culmination of years of hard work, careful planning, and following their passion. What began as a fun and unexpected opportunity has now become a fulfilling chapter in their lives, where they can finally apply everything they've learned in their corporate careers to a business they truly love. Their journey demonstrates that stepping away from corporate America doesn’t mean starting from scratch—sometimes, it means finally putting years of experience to use in a way that brings joy, fulfillment, and lasting success. It’s a testament to the fact that when the timing is right, the leap to entrepreneurship can lead to both personal and professional fulfillment. v

DeI: A HIstoRIcAl

PeRsPectIve

According to the U.S. Census Bureau, between 2007 and 2012, franchise ownership rates increased by 50% for women and historically underrepresented groups. Additionally, by 2012, more than 30% of franchises were minority-owned, compared to just 18.8% of non-franchised businesses. These statistics show that franchising has long been a way for diverse entrepreneurs to build wealth and success.

Matthew Haller, President and CEO of the International Franchise Association (IFA), highlights why diversity in franchising is essential:

“We say we are an industry that takes people from everywhere and can make them successful with the right support in a franchise system. We want to make sure that the industry and the franchisees that make up this franchising ecosystem reflect that message and make that more of a reality.”

This commitment to inclusion is evident in programs like VetFran, an initiative by the IFA that helps military veterans transition into franchise ownership. Since its founding, VetFran has helped thousands of veterans become successful franchise owners by offering financial assistance, training, and mentorship. Veterans bring leadership, discipline, and teamwork skills to franchising, making them highly successful business owners.

wH y d iver S ity, equity, and inc LuS ion are part of tHe dna of franc HiS ing

Franchising is more than just a business model—it’s a pathway to opportunity that allows individuals from all backgrounds to achieve business ownership and financial success. Franchising thrives on collaboration, teamwork, and shared success. Therefore, it follows logically that Diversity, Equity, and Inclusion (DEI) are part of its DNA.

Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. he is the creator of Ingaged Leadership, is author of the book Ingaging Leadership: The Ultimate Edition and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment systems, and an advisor to The Learning network. reach Evan at ehackel@ingage.net, 781-820-7609 or visit www.evanhackel.com.

A successful franchise system is one where everyone—franchisors, franchisees, employees, and customers—feels valued, supported, and included.

Diversity: A key Driver of growth

Franchise systems that embrace diversity in ownership, leadership, and employee teams outperform those that don’t. They enjoy:

• An expanded customer baseA diverse franchise team better understands the needs of a broader range of customers.

• Greater innovation – The different perspectives that result from diversity cultivate new ideas and improved business strategies.

• Customer loyalty - Customers support businesses that reflect and understand their needs.

equity: the Foundation of Franchise success

Franchisors must take pains to ensure that every franchisee, regardless of location, background, or tenure, has equal access to training, support, and opportunities for growth. Without equity, a franchise system risks creating resentment and disengagement among its franchisees, leading to distrust and inefficiencies.

For example, if some franchisees receive more support or marketing benefits than others, the result will be an imbalance in the system. In contrast, a fair and transparent franchisor-franchisee relationship promotes cooperation and long-term success.

Franchisees, in turn, must commit to equitable treatment of their employees. Fair pay, equal opportunities for advancement, and respect in the workplace are critical to employee retention and workplace harmony.

When employees feel valued and treated fairly, they are more engaged, motivated, and committed to providing excellent customer service.

Inclusion: creating a culture of engagement

When inclusion is a priority, franchises operate more smoothly, employees are more engaged, and customer satisfaction improves.

A strong culture of inclusion is built on the belief that everyone’s ideas and contributions matter. Franchise brands that actively seek input from franchisees, employees, and customers create a stronger, more engaged community.

For franchisors, inclusion can mean:

• Establishing franchisee advisory councils where owners can provide feedback and participate in decisionmaking.

• Encouraging open communication between corporate leadership and franchisees to ensure shared success.

• Hosting networking events and mentorship programs to foster relationships across different backgrounds.

For franchisees, inclusion means:

• Creating a work environment where everyone, regardless of background, has opportunities for career growth.

• Ensuring all employees feel free to contribute ideas to improve operations and customer experience.

• Implementing inclusive hiring practices to attract diverse talent that reflects the community served.

Franchising’s commitment to DeI

The franchise industry continues to make significant progress in diversity, equity, and inclusion. A recent survey by Franchise Business Review (August 2024) highlights the growing commitment to DEI:

"Diversity, Equity, and Inclusion continues to be a priority. The franchise industry continues to make strides in diversity, equity, and inclusion (DEI). Survey results show that 85% of employees feel their company values diversity, while 88% believe their coworkers actively contribute to an inclusive environment."

the Business case for DeI in Franchising

Ultimately, a franchise system that is fair, inclusive, and diverse is one that is poised for long-term success.

Diversity, equity, and inclusion are not just trends - they are integral to the success and sustainability of the franchising industry. Equity ensures fairness, inclusion fosters engagement, and diversity fuels innovation. Dei is embedded into the very DnA of franchising, strengthening its future and building a more inclusive, profitable, and sustainable path for all. v

wH at Brand S c an Learn from franc H i S ee S d ou BLing

d own Before Launc H

Franchise expansion often hinges on operational success. Traditionally, franchisees wait until their first location is up and running before considering additional investments. However, a new wave of confidence has emerged within the franchise community, exemplified by GLO30, the nation’s fastest-growing subscription-based skincare studio.

Before opening their first location, several GLo30 franchisees committed to expanding their footprint, signing deals for an additional 26 locations combined. This unprecedented enthusiasm raises the question: How can brands inspire franchisees to double down before even opening their doors?

Tyler Moore, Coo of GLo30, sheds light on this unique phenomenon and shares

“ Look for franchisees who aren’t just looking for a business opportunity, but ones who are passionate about the industry and the brand.”

actionable insights for other brands aiming to foster similar pre-launch growth.

1Build a Resilient Business Model that Meets consumer Demand

Confidence starts with a strong foundation. For franchisees to feel secure about early expansion, they need assurance that the business model is both profitable and

scalable. This means offering a product or service with proven consumer demand. To build a strong and scalable business model, you need to identify a clear market gap and address it with a solution that meets consumer needs. For example, at GLo30, we’ve embraced the growing demand for personalized skincare by introducing a subscription-based model to fill the market gap. The key is to design an approach that not only meets customer expectations but also instills confidence in franchisees. When franchisees see proven demand and a framework designed for success, they are more likely to trust the concept and commit to growth.

Key takeaway: Conduct thorough market research and pilot testing to validate the scalability of your business model. Showcase the results with real-world data to solidify franchisee confidence.

2Attract Passionate Franchisees Who Align with the Brand vision

The best franchisees are more than investors—they’re believers in the brand’s mission. A shared vision ignites

momentum and encourages franchisees to invest in long-term growth.

Look for franchisees who aren’t just looking for a business opportunity, but ones who are passionate about the industry and the brand. This alignment can instill a confidence in franchisees to sign multi-unit agreements before they open their first set of doors. To attract franchisees who believe in your brand vision, it’s important to prioritize transparency and authenticity in your messaging. Franchisees want to feel like they’re part of something meaningful. When they believe in the brand’s purpose, they’re more likely to see themselves as long-term partners.

Key takeaway: Seek out franchisees whose values and goals align with your brand. When passion and purpose intersect, it’s easier to inspire early and sustained investment.

3emphasize Profitability and long-term growth Potential

For many franchisees, the decision to expand comes down to the bottom line. They need clear evidence of profitability and a roadmap for sustained growth.

Brands must make it a priority to be transparent about the financial potential of each location, sharing tangible examples and projections. When franchisees see a clear path to success, they’re not only more likely to invest in one location but also to double down on their investment. Early expansion also brings competitive advantages, like securing prime territories and establishing a stronger market presence.

Key takeaway: Provide franchisees with detailed financial data and growth strategies. Demonstrating profitability and long-term potential motivates them to make bigger commitments earlier.

4Provide Robust training and ongoing support

grow. From operational best practices to marketing strategies, the right training sets franchisees up for success. Additionally, fostering a collaborative culture—where franchisees can share insights and learn from one another—strengthens the system.

Key takeaway: Equip franchisees with robust training and support systems. When they feel confident in their ability to succeed, they’re more likely to commit to growth.

Why this Matters for the Franchise Industry

The ability to inspire franchisees to expand before opening their first location is a testament to the strength of a brand’s model and vision. It’s a rare but powerful dynamic that accelerates growth and solidifies a brand’s position in the market. When franchisees trust the brand, the leadership, and the business model, they’re willing to make bold moves.

Focus on building a resilient business model, attracting aligned franchisees, emphasizing profitability, and delivering unparalleled support. By doing so, you can create an environment where franchisees feel confident investing in your brand’s future—even before opening day.

the Road Ahead

Anything is possible when the right framework is in place. For franchise leaders looking to replicate this success, the message is simple: Lay the groundwork for trust and confidence, and growth will follow.

Confidence in the brand’s support system is crucial for franchisees considering early expansion. When they feel equipped with the right tools and resources, they’re more likely to invest in multiple locations. Implementing comprehensive training programs and ongoing support are pivotal for success. It’s especially important to focus on preparing franchisees not just to open their location, but to succeed and “ To build a strong and scalable business model, you need to identify a clear market gap and address it with a solution that meets consumer needs. For example, at GLO30, we’ve embraced the growing demand for personalized skincare by introducing a subscription-based model to fill the market gap.”

Early expansion isn’t just about bold franchisees. It’s about creating a brand that’s worth believing in. v

How a ‘Big BrotH er

n igeria’ w inner found a j ourney of purpo S e

w itH r ig Ht at Home in SoutHern SeattLe

Katung Aduwak’s partnership with the senior care franchise is driven by a need for professional independence and a desire to “leave a legacy of dignity and care.”

For Katung Aduwak, becoming a franchisee with Right at Home was not just a business decision — it was a deeply personal journey inspired by life-altering experiences. After surviving a severe accident and undergoing a challenging recovery, Aduwak realized the transformative power of compassionate care.

“If it was not for the excellent care that I

got from caregivers and from my family, I would not have made it,” he said. This realization, coupled with a desire to build a sustainable and meaningful business with his partner, Tanya Bridges, led him to the senior care franchise.

Right at Home, a global leader in in-home senior care, resonated deeply with Aduwak and Bridges. Their franchise, located in Tukwila, Washington, opened its doors on november 16, 2024, and now serves the Greater Southern Seattle area. For Aduwak, this venture represents much more than a business; it’s a mission to

impact lives positively and leave behind a legacy defined by dignity and care.

A life Before Franchising

Aduwak’s path to franchising is as diverse as it is inspiring. His academic background is in political science with a specialization in international relations and diplomacy, but his true passion always lay in the arts. A creative at heart, Aduwak pursued film and became a director after gaining fame as the winner of “Big Brother nigeria” in 2006. He directed music videos, documentaries, and feature films but found that sustaining a creative career often required additional financial backing.

“I thought chasing my passions would feed me and give me the sustainable life I wanted,” Aduwak said. “But I learned I needed to roll up my sleeves and do hard work to finance my dreams.” This pragmatic realization led him to the tech industry, where he worked as a database administrator and later transitioned to a scrum master. These roles were lucrative but came at the cost of immense stress and sleepless nights.

The turning point came when Aduwak and Bridges decided they no longer wanted to work for others. “We wanted to own our own business, build it into a well-oiled machine, and then step back to enjoy the fruits of our labor,” he said. This shared vision led them to franchising, a model

katung aduwak

tanya Bridges

that allowed them to leverage established systems while pursuing their passion for meaningful work.

A Dynamic Partnership

Aduwak’s partner, Bridges, is an integral part of their business journey. The pair’s connection dates back to their meeting 15 years ago in new york during Aduwak’s film school days. Though they initially dated briefly, life took them in different directions. Aduwak married, had a son, and later divorced amicably. Bridges, meanwhile, built a distinguished career in law and business development, working for major companies like eSPn, Comcast, and Google.

Bridges brings her expertise to their Right at Home franchise as the manager of billing and payments, while Aduwak focuses on marketing, caregiver relationships, and community engagement. “It’s a great partnership,” Aduwak said, emphasizing the complementary nature of their skill sets.

Why Right at Home?

When exploring franchise opportunities, Aduwak and Bridges initially considered food franchises, even advancing to the fourth stage of Chick-fil-A’s process before opting out. It was Franchise City, a franchise consulting group, that broadened their perspective, introducing them to

the wide array of industries franchising encompasses. Right at Home stood out for its mentorship culture, proven business model, and mission-driven approach.

“The feedback from other franchise owners was outstanding,” Aduwak said. “They consistently praised the mentorship, leadership, and profitability of the business.” Discovery Week, a rigorous vetting process, further solidified their decision. “Right at Home genuinely cares at every level,” he said. “The margins are solid, but they reflect the hard work required. This isn’t a business you can fake.”

Building a legacy

Aduwak’s goals for his Right at Home franchise are twofold: personal growth and business expansion. On a personal level, he and Bridges are committed to enhancing the quality of life for the seniors they serve. “This business requires emotional resilience,” Aduwak said. “It’s tough to see clients deteriorate or pass away, but we want to give our all and leave a legacy of dignity and care.”

From a business perspective, Aduwak plans to expand into more territories and create job opportunities for others. “We want to create opportunities for those who might not have had the advantages we had,” he said.

Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 700 franchise locations in the U.S. and four other countries.

If you’re interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit http:// rightathomefranchise.com, or to read more about franchise ownership, visit our blog at https://rightathomefranchise.com/forc/.

lessons learned

one of Aduwak’s most significant takeaways from franchising is the importance of following the system. “Success in franchising depends on following the system,” he said. “If you put in the work, the system works. Franchising isn’t an easy ticket to wealth — it requires effort, patience, and adaptability.”

This mindset extends to his hands-on approach. Aduwak is training to become a caregiver to understand the daily challenges his staff faces. “k nowing these pain points helps me manage them better and build a stronger team,” he said.

Advice for Aspiring Franchise Owners

For those considering franchising, Aduwak’s advice is clear: “Do your homework. Franchising is not a ‘set it and forget it’ model. understand the fine print and every angle of the business.” He emphasized the need for commitment and adaptability, noting that franchising is not for the impatient or faint-hearted.

A Journey of Resilience

Aduwak’s journey is defined by resilience. Surviving a near-fatal accident that required two brain surgeries and a long recovery gave him a renewed perspective on life. “Learning how to walk again and regaining my independence was lifechanging,” he said. “it made me realize the importance of resilience, family, and the care I received.”

This second chance fuels his desire to give back and leave a meaningful legacy. “I want to impact people’s lives positively and die empty, having used all my potential,” Aduwak said. v

Fr A n C h IsIng’s F O rg OTTE n TA

rg ET M A r KET:

ruraL a merica

One of the most common mantras we hear in entrepreneurial circles is that small businesses are “the backbone of the U.S. economy.” This truth may be even more evident in rural areas, which are fast becoming an attractive target market for the franchising industry.

Is it a smart play? Time will tell, but the facts and evidence certainly make a good case. According to the U.S. Small Business Administration (SBA), small businesses in rural America account for nearly 85% of all establishments and generally employ more than half of the local population.

Entrepreneurship isn’t any less popular in rural areas than in urban cores and, as you’ll see, could be fertile ground for franchise growth as the industry closes in on the goal of one million establishments in the U.S.

Before we dig in, let’s review the latest industry prognostications from the recently released Franchise Economic Outlook Report, co-authored by the International Franchise Association (IFA) and F r A ndata. each year, this dynamic duo works in collaboration to apply analytical methodology to predict industry growth across a wide spectrum of industries. In the overall snapshot, franchising is predicted to expand to over 850,000 establishments –an increase of 2.5%. On the jobs front, it’s

expected to add over 200,000 new jobs for a growth rate of 2.4% and total franchise output is projected to exceed $936 billion in 2025, a 4.4% year-over-year increase. By any definition, these statistics are indeed a promising start.

An underdeveloped Market

It’s not that the franchising industry has typically favored urban areas over rural ones, but the 80-20 population advantage for urban areas is undoubtedly a strong draw. The attractive demographic densities that reside the most coveted of urban territories are often too hard to resist. But in rural areas, demographics are also shifting. A large cross section of the rural population is aging out, while at the same

time the younger generation is vacating –creating a void where new opportunities are not only possible, but probable. Over the past two decades, rural America was hit hard in quick succession with the Great Recession and pandemic taking their toll. Shops and businesses up and down Main Street USA felt the brunt of the impact. But lately – if you’ve been paying attention –change is afoot. Rural America remains a largely untapped and undeveloped market for franchise growth and expansion.

the Winds of change Begin to Blow

What’s driving the optimism for franchise expansion in rural America? In a word, investment. And one of the best examples of those leading the charge is the Center on rural i nnovation (Cori ), a nonprofit founded in 2017. CORI’s primary mission is to build a future of high tech communities that support scalable entrepreneurship in areas with decidedly smaller demographics. The two most interesting words in that description for franchisors? Scalable entrepreneurship. Thanks to the bipartisan passed 2022 CHIPS and Science Act and the quest to proliferate high-speed internet service, rural areas are poised to gain back much of their lost ground. In a perfect world, these opportunities are designed to help rural communities expand beyond their traditional industries, reduce the brain drain exodus, and restore an equitable foundation capable of supporting entrepreneurial ventures in small town America.

How Franchising can Fill the gap(s)

Rural areas bore the brunt of both recent economic downturns, with a loss of many retail, food, and personal service businesses up and down the town square. Left in its wake is a massive void of underserved industries and business sectors. on the flipside, there remains an abundant supply of competitively priced commercial real estate and the opportunity for franchisors to target these rural areas to fill badly needed gaps. entrepreneurship is equally attractive to rural residents and

he

it’s common knowledge that there are three pathways to becoming your own boss – build, buy, or join. Of these three options, only franchising offers a proven business model, comprehensive training, and close-knit, ongoing support – all of which contribute to stability and a better shot at success. Another plus is the consortium of available resources in the form of consulting assistance, mentoring, stewardship, grants, loan programs, apprenticeships, and other creative funding sources working in concert to kick start and advance rural economic growth. These and other initiatives, such as the popular $5 billion “Investing in America” agenda, have been earmarked to help rural communities usher in a new dawn of prosperity.

People who willingly choose to live, work,

and raise families in the rural communities of our great nation do so because they love their small hometowns and are deeply committed to protecting their way of life. To continue thriving, they will need continued access to capital and the chance to pursue entrepreneurial pursuits with the same opportunities afforded to their urban counterparts. To borrow a common rural refrain, that’s not to say this venture will be an “easy row to hoe.” In reality, it could be an uphill battle - much more difficult than simply mining for qualified candidates on Linked i n. But with a dedicated approach over time, it’s entirely possible for the franchise community to step in, step up, and help Main Street uSA flourish once again.

Simply put, we owe it to them to give it our best shot. v

Blake Martin owns Frannet of The heartland, a franchise brokerage, sales, and consulting firm that provides coaching and consultation for entrepreneurs and small business owners. During his two decades in the franchising industry, Blake has helped rural communities grow, one locally owned and operated small business at a time.

can be reached at bmartin@frannet.com.

innovative m arketing Strategie S for franc H i S e S in tH e d igitaL age

The digital age has fundamentally reshaped how businesses connect with their audiences, and franchises are no exception. With the rise of social media, search engines, and data analytics, the opportunities to expand a franchise’s reach have never been greater. However, the unique structure of franchises, a network of independent locations unified under a single brand, requires a tailored approach to marketing.

Success lies in balancing national brand consistency with localized strategies that resonate with individual communities.

In this feature, innovative marketing strategies that empower franchises to thrive in today’s digital landscape are explored, offering actionable insights to help businesses maximize their reach, resonance, and results.

the changing Face of Franchise Marketing

Franchise marketing has always required a dual focus: building brand equity while driving foot traffic to individual locations. Traditionally, this was achieved through mass advertising campaigns, print media, and local promotions. But the digital age

has introduced powerful new tools, from targeted social media ads to hyper-local search engine optimization (Seo) - that enable franchises to connect with their audiences more effectively.

one of the most significant shifts is the rise of consumer expectations for personalized and relevant content. Today’s customers expect seamless interactions with a brand across all touchpoints, from social media to their neighborhood storefront. For franchises, this means developing strategies that are both consistent and adaptable, leveraging digital channels to enhance local engagement while maintaining the integrity of the overall brand.

Maintaining Brand cohesion in a Digital World

A common challenge for franchises is ensuring brand consistency across multiple locations. Inconsistent branding not only confuses customers but can also dilute the brand’s identity. To address this, franchises must invest in centralized tools and platforms that streamline branding efforts.

Digital asset management (DAM) systems, for example, allow franchises to provide local operators with pre-approved marketing materials, such as logos, templates, and campaign guidelines. This ensures that each location’s marketing efforts align with the broader brand strategy while allowing for localized customization. Additionally, training franchisees in digital marketing best practices helps maintain cohesion and empowers local operators to implement campaigns effectively.

Harnessing the Power of local seo

Local Seo is a game-changer for franchises, enabling individual locations to dominate search results in their respective areas. When consumers search for terms like “coffee shop near me” or “fast food restaurant in [city],” optimized local pages ensure your franchise locations appear prominently.

onn torossian is the Founder & Chairman of 5W Public relations, one of the largest independently-owned r firms in the united states. since founding 5WPr in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 g lobal Pr Agency by Provoke Media, a top three nyC Pr agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a stevie Award for Pr Agency of the year.

Franchises should focus on optimizing Google Business Profiles (GBP) for each location. This includes ensuring accurate and consistent information, such as addresses, phone numbers, and operating hours. Adding high-quality photos, encouraging customer reviews, and regularly updating GBP listings with promotions or events can also boost visibility. Leveraging location-specific keywords, such as “[city] family dining” or “[neighborhood] fitness gym,” further enhances search rankings.

social Media: Balancing corporate and local engagement

Social media platforms offer unparalleled opportunities for franchises to connect with their audiences, but they also present challenges. Should the corporate team manage all social media accounts, or should local franchisees take the reins? The

“ Content marketing is another essential strategy for franchises looking to build lasting relationships with their audiences. Blogs, videos, and social media posts that address customer pain points or showcase behind-the-scenes stories can enhance engagement and trust.”

answer lies in a hybrid approach. Corporate-level accounts can drive brand awareness and share nationwide campaigns, while local accounts engage with community-specific audiences. For example, a corporate account might launch a new menu item, while individual locations share posts about local events or customer spotlights. Tools like social media management platforms enable franchises to schedule and monitor posts across multiple accounts, ensuring consistency and minimizing errors.

Successful franchises also understand the power of paid social media advertising. Geotargeting allows businesses to deliver ads to specific demographics within a defined radius, ensuring that promotions reach the right audience. For instance, a franchise restaurant could target users within five miles of a new location to announce its grand opening.

content Marketing for connection and conversion

Content marketing is another essential strategy for franchises looking to build lasting relationships with their audiences. Blogs, videos, and social media posts that address customer pain points or showcase behind-the-scenes stories can enhance engagement and trust.

For example, a fitness franchise might publish blog posts about workout tips, while a home improvement brand could create video tutorials on DIY projects. These efforts position the brand as a helpful resource, increasing the likelihood that customers will choose them when making a purchase decision.

Localized content is particularly effective for franchises. Sharing stories about community involvement, highlighting local employees, or featuring customer

testimonials from specific locations creates a sense of connection and loyalty. Incorporating keywords relevant to the local area also boosts search visibility.

embracing Data-Driven Decision Making

Data analytics has revolutionized marketing, providing insights that were previously unimaginable. Franchises can now track the performance of campaigns in real-time, measure customer behavior, and refine strategies based on data.

key performance indicators ( k Pis) such as website traffic, conversion rates, and customer acquisition costs help franchises understand what works and what doesn’t.

Tools like Google Analytics and Cr M platforms allow businesses to collect and analyze data from multiple locations, ensuring that marketing efforts are both efficient and effective.

collaborating with Franchisees for success

The relationship between corporate teams and franchisees is critical to marketing success. Corporate teams should provide franchisees with the tools, training, and support needed to execute campaigns effectively. Regular communication, such

as webinars or newsletters, ensures that everyone stays informed about marketing initiatives and best practices.

Incentive programs can also motivate franchisees to participate actively in marketing efforts. For instance, recognizing locations with the highest customer engagement on social media or the best Google reviews fosters a spirit of collaboration and healthy competition.

In the digital age, innovative marketing strategies are essential for franchises looking to stand out in a competitive marketplace. By maintaining brand cohesion, leveraging local SEO, embracing social media, and utilizing data-driven insights, franchises can build strong connections with their audiences while driving growth across multiple locations. Collaboration between corporate teams and franchisees further amplifies these efforts, ensuring that every location contributes to the brand’s success.

Franchises that adapt to the digital landscape not only meet the expectations of today’s consumers but also position themselves for long-term success. In this era of endless possibilities, the brands that innovate and connect will undoubtedly lead the way. v

contents

VETE rans s UPP l EME n T

Cover Story

76 Cornwell Tools: Mobile Tool dealer Franchise opportunities available for Veterans

What’s New

72 Franchising News Latest news from Veterans in Franchising

Franchisee in Action

80 Care Patrol: The horners’ Journey from Military service to senior care mall Business onnie Wilson Expands Entrepreneurial Journey Speedee Oil Change & Auto ervice to Franchise success: an Thrive as

82 Weed Man: rebrands That Work: Why internal lignment is the secret to External success

Q&A

78 Mosquito Shield: Michael Moorhouse

Snapshot

90 Eggs Up Grill: Marine Veteran Joseph Benton opens Eggs Up grill in Jacksonville, north carolina, Bringing the community Together over Breakfast

Aut H o RI t Y B RA n Ds Adds 210 Franchise Owners, Expands Across 322 Territories in 2024

Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, continued strong growth in 2024 by adding 210 new franchise owners across 322 new territories – an 11% year-over-year increase. This follows a 60% increase in new franchise locations in 2023, reinforcing the company’s position as a driving force in the home service franchise industry.

“We’re ecstatic to expand the authority Brands family with over 200 new franchise owners in 2024,” said Jordan Wilson, who was recently promoted to chief d evelopment o fficer. “This milestone is a testament to the strength of our franchise development efforts, the resilience of our franchise models, and the commitment of our franchise owners and support teams.” all brands across authority Brands portfolio experienced encouraging growth in 2024, including america’s swimming Pool company, Benjamin Franklin Plumbing, The cleaning authority, d oody c alls, drYmedic r estoration s ervices, h omewatch c are givers, The Junkluggers, l awn s quad, Mister sparky, Monster Tree s ervices, Mosquito s quad, o ne h our h eating & air conditioning, s creenmobile, and Woofie’s.

The company also formed a strategic partnership with s erviceTitan, providing Benjamin Franklin Plumbing, Mister sparky and o ne h our h eating & air conditioning franchise owners with advanced tools to optimize business operations. additionally,

authority Brands launched BuyFin, a financing and payment solutions division of BuyMax, enabling home service contractors to offer seamless financing options and collect payments onsite. combined, the authority Brands franchise brands operate more than 2,700 locations with an expansive network of more than 1,000 franchise owners. all franchise concepts within the authority Brands portfolio are looking to grow with qualified franchise owners across the United states.

Husband and Wife Duo Open First Ever M

A ssAge lu x e Location in Las Vegas

MassageLuXe owners Michael and Ronnee Oehler are thrilled to announce the grand opening of their new location in Las Vegas just in time for Valentine’s Day. The premier spa officially opened its doors on Feb. 13, at 4730 Blue Diamond Rd., Suite 115, to provide premium massage and facial services to the bustling Las Vegas community.

Through their new MassageluXe location, the o ehlers are dedicated to providing a world-class luxury spa experience in a warm and welcoming environment. Michael is a 21-year veteran of the U. s navy, where he served from 1984 to 2005. r onnee, with 24 years in the medical field, devoted her career to caring for others. after the pair retired from their careers, they wanted to find a business venture they could do together. With a strong belief in health, wellness, and community, Michael and r onnee saw MassageluXe as the perfect opportunity to bring a high-quality spa experience to l as Vegas. Michael’s military precision ensures seamless operations, while r onnee’s healthcare background

emphasizes preventive care, ensuring every client leaves rejuvenated and feeling their best.

“o wning a business isn’t just about turning a profit—it’s about creating something meaningful for the community,” said Michael o ehler, franchise owner of MassageluXe l as Vegas. “ r onnee and i believe in health, wellness, and making the best of each day, and this spa is an extension of that belief. We want our clients to step inside, take a deep breath, and know they’re in a place designed for their well-being. l as Vegas moves fast, but at our spa, people can slow down and recharge.”

For more information about MassageLuXe, visit: https://massageluxe.com

tR uBlue Ho M e s e Rv I ce AllY Reaches 100 Territories, Marking a Major Milestone

TruBlue Home Service Ally has officially surpassed a significant milestone with the opening of its 100th franchise territory, reinforcing its rapid growth and ongoing commitment to home maintenance and senior safety services.

“This achievement is incredibly exciting for us,” said s ean Fitzgerald, president of TruBlue h ome s ervice ally. “ r eaching 100 territories is something only a fraction of franchise systems accomplish, and it speaks volumes about the strength of our brand and the demand for our services.”

The 100th territory was awarded to l ake Bancroft, an existing franchisee in i daho and former cna specializing in in-home medical and senior care. h er decision to expand with TruBlue highlights the trust franchisees place in the company’s model and its potential for success.

“ it’s a strong indicator when current owners choose to grow,” Fitzgerald added. “ it reflects their confidence in the brand

and the value they see in serving their communities.”

This milestone comes at a time of strong momentum for TruBlue, with growing systemwide revenue and a surge of new franchisees, many from senior care and medical backgrounds. With an increasing number of families and older adults seeking reliable home maintenance and aging-in-place solutions, TruBlue’s mission-

sIR gR out Awards Territory in Florida

Sir Grout, a leading innovator in hard surface restoration, has transferred ownership of its Jupiter, Florida territory to new franchise owner Marc Bossu. The company has built a strong reputation in the local community for restoring residents’ stone, tile and grout, a legacy that Bossu is well-equipped and eager to continue.

Marc Bossu recently joined the Jupiter community after relocating from Belgium.

“a s an already trusted name in the area, i ’m eager to continue delivering affordable, top-quality home upgrades to my new neighbors and our local community,” he said. “By leveraging sir g rout’s proven services, i look forward to building lasting relationships and helping homeowners fall in love with their homes all over again.”

Bossu brings a wealth of experience in leadership and business development to his newly awarded territory. With a background in managing successful teams

and driving operational excellence across the construction, renovation and energy solution industries, Mark’s entrepreneurial expertise and commitment to customer satisfaction position him to successfully deliver sir g rout’s trusted solutions to the local community.

“Marc is a tremendous addition to our growing sir g rout network,” said Philip gill, sir g rout Brand leader. “With his entrepreneurial spirit and drive for success, he is perfectly positioned to assume ownership of our Jupiter territory and lead the charge in expanding its success. We are confident in his ability to deliver highquality property restoration to customers and are eager to support him every step of the way.”

To join the leading innovator in tile, grout and stone restoration as a franchise owner, visit SirGroutFranchise.com

driven approach continues to attract passionate entrepreneurs.

“We’re improving more than just homes— we’re improving lives,” Fitzgerald said. “and we’re just getting started.”

a s TruBlue looks ahead, the brand remains focused on expansion, innovation, and providing essential home services that make a lasting impact.

“Why a Franchise is a Good Choice for Veterans” brad stevenson, Chief development Officer of n e I g HB o R lY

Veterans are natural leaders, problemsolvers, and team builders—qualities that make them exceptional business owners. Franchising is an ideal path for veterans because it offers a structured system that aligns with the discipline, resilience, and mission-driven mindset they honed in the military. Their ability to follow processes, adapt under pressure, and lead teams makes them well-equipped to run a successful franchise.

Transitioning from military service to entrepreneurship presents a unique opportunity for veterans to leverage their skills in a new mission—business ownership. The franchise system offers a

proven pathway to success, providing a structured business model, comprehensive training, and ongoing support, enabling veterans to build and grow their enterprises with confidence.

at n eighborly, we are proud members of VetFran, an organization dedicated to supporting veterans in business. Founded in 1991 by army veteran d on d wyer, VetFran continues to help veterans build successful futures through franchising. in the past two years, over 125 veteran owners have been awarded franchises.

Many franchisors, including n eighborly, offer financial incentives to help veterans break barriers and achieve their

entrepreneurial dreams. Veterans’ ability to sharpen their skills and adapt makes them exceptionally well-equipped for business ownership. Franchising provides a proven system that allows them to excel while maintaining independence.

By owning a small business, veterans can continue serving, while making a meaningful impact and helping build Military Thriving® communities. Franchising empowers veterans to work for themselves, but never by themselves, which in turn, helps them thrive, too.

bELFOR Franchise group celebrates strong end to 2024, looks ahead to 2025 expansion

A leading residential and commercial services franchisor commemorates a successful year-end while announcing plans for new expansion efforts

BELFOR Franchise Group, a leading global residential and commercial services franchisor, closed out 2024 on a strong note, celebrating a successful year-end and building pace for its 2025 expansion plans.

“o ur franchise family enjoyed a favorable fourth quarter, capping a year of hard work and solid gains,” said d oug smith, s VP of Franchise d evelopment at BElFor Franchise g roup. “ in the month of d ecember alone, we sold nearly 30

franchise territories across various brands, providing momentum going into 2025.”

Key milestones in 2024 included the sale of the first cool-B inZ franchise, set to launch in the atlanta area in 2025. BElFor Franchise g roup also unveiled a new 35,000-square-foot franchise development and support facility in ann arbor, Michigan. d esigned to further enhance its franchise support platform, the facility offers aspiring business owners an immersive, hands-on discovery day

experience as they explore rewarding franchise opportunities.

Furthering the positive start to Q1, five BElFor Franchise g roup brands are featured in the 2025 edition of Entrepreneur’s Franchise 500® list, an industry benchmark and gold standard. The inclusion of these brands highlights their financial stability and unwavering commitment to delivering exceptional training and resources, empowering both new and existing franchisees to succeed.

“From this place of strength, we are excited to move forward with ambitious plans for 2025,” said smith. “o ne of our priorities is to expand the franchise presence of our brands throughout c anada.”

For more information about BELFOR Franchise Group and its reputable residential and commercial service brands, visit belforfranchisegroup.com.

m o BiLe t oo L d eaLer franc H i S e

o pportunitie S avaiL aBLe for v eteran S

Since 1919, Cornwell Quality Tools has been among the oldest and most experienced tool companies in the U.S.A. A network of franchise dealers has long provided professional technicians with the highest quality tools available.

These dealer entrepreneurs come from all types of backgrounds, not just those who have previously worked in the automotive or mechanical industries. Many who have started their business venture with Cornwell Tools are former members of the military. And thanks in large part to their experience, Cornwell Tools has been able to construct an innovative business

model that puts their independent franchise mobile tools dealers on the right path to success.

veterans Welcome - From service to success

For those that have served in the military, you have acquired leadership skills, discipline, work ethic, organization, and persistence to succeed in anything you set your mind to. Transitioning to civilian life can be challenging, but owning your own business could be the next perfect and rewarding step in your career. Your experience is highly valued. To show their gratitude to the veterans who choose to franchise with Cornwell Tools, they offer the Cornwell Veteran Incentive Program.

Many current veteran franchise owners

have a large interest in tools, working on cars, or similar, however it is not a requirement to have any prior experience or knowledge in the industry. Cornwell Tools believe individuals from diverse backgrounds can successfully operate a mobile tool franchise. They offer a comprehensive training program to get you started on the right foot.

cornwell tools - 105 Years and going strong

Cornwell Quality Tools has been “The Choice of Professionals®” since 1919. For 105 years, they’ve built a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries. They proudly manufacture quality tools and storage equipment that’s built to last and make it convenient for automotive technicians and shops to purchase what they need, so they can spend more time focusing on getting their job done. Cornwell Tools franchisees have become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. Franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.

“As great as our mobile franchise is for dealers, it’s even better for their customers. They love that Cornwell Tools dealers come right to them, so they don’t have to

take time out of their busy schedules to shop for tools,” said Andy Scott, Director of Sales. “Many customers are in the auto repair field, and when a tool breaks, they often need it replaced right away. They appreciate that their local dealer is just a phone call away and can quickly show up to their shop with new (and improved) replacements. They also see excellent value in dealers regularly stopping by to help them select new tools and equipment designed to get the job done.”

Financial Advantages For veterans

Cornwell Tools stands out by not charging an initial franchise fee. For veterans, they offer the standard $80,000 initial inventory purchase with 0% interest to qualified applicants. The potential savings in interest alone over the six-year term, assuming all program requirements are met, could total over $35,000.

This represents a significant advantage for any veteran looking to finance a portion of their initial investment.

This saving helps veterans start their new careers on a strong financial footing, ensuring a smoother transition to their new roles.

creating a sense of Belonging for veterans

For veterans, the sense of team and family is a cornerstone of their time in service. However, this connection can be lost once they transition to civilian life. At Cornwell Tools, they understand this need for camaraderie and provide an atmosphere that rekindles that sense of belonging. Their career opportunities offer veterans a supportive community that mirrors the values they cherished in the military.

The Cornwell Tools team is proud to have created a business model that ranks among the top available franchise opportunities for veterans. The team aims to make every new franchisee feel like they are a valuable part of the family and help them create a business venture that they can be proud to call their own. For more information visit: https://cornwellfranchise.com/

Teddy Herskovits, Cornwell Tools Dealer, Virginia

“After spending six years in the navy as an Aircraft Structural Mechanic, I had concerns about finding a team-oriented work environment. Transitioning into civilian life was a big change, and I wasn’t sure if i would be able to find a workplace that felt as close-knit and supportive as the team culture I experienced in the military. However, when I became a franchisee dealer with Cornwell, i quickly realized that I had found exactly what I was looking for - a company that truly fosters a family atmosphere. I could not have done it without my wife, who is also a navy vet. Together, we’ve navigated this transition, and her support and partnership have been invaluable as we build this new chapter. It’s been incredibly rewarding to be part of a team where collaboration, trust, and camaraderie are at the core of our work.”

Anthony Huggett, Cornwell Tools Dealer, Georgia

“After my transition from military life, I worked at several car dealerships. It was at one that i met my first Cornwell Tools dealer. After talking with him for months, I decided to reach out and see if a Cornwell franchise was for me. My wife and I sat down for dinner with who would become my District Manager, who promptly

answered all our questions and potential concerns. There were two things that really made me start a Cornwell franchise – one, Cornwell was a family-owned business, and two, being a disabled combat veteran i qualified for an interest free loan. i have found my home, family, and my team. I am excited to grow my own business with the help and support from Cornwell Quality Tools.”

Anthony Woodard, Cornwell Tools Dealer, Tennessee

“After retirement from the US Coast Guard the transition to civilian life, and becoming a Cornwell dealer, was easier than I had expected. I found the same sense of professionalism, camaraderie, and family values I was used to in the service. The support from everyone, from the Cornwell Corporate office to my District Managers has been vital to my success. I look forward to the opportunity to further my career in this company for many years to come.”

Seasonal franchises in home service industries like pest control can create lucrative opportunities for entrepreneurs looking for recession-proof businesses.

no matter the condition of the economic climate, pest control services are always needed to help minimize the number of mosquitoes, ticks and other pests near homes.

With that said, pest control services are seasonal. So why would an entrepreneur decide to join a seasonal franchise?

Here to talk about how seasonal businesses can use off-season months to drive business growth and why entrepreneurs shouldn’t shy away from seasonal opportunities is Michael Moorhouse, president of Mosquito Shield, an industry-leading and innovative pest control franchise.

From a marketing perspective, how are you able to leverage your franchise platform to expand your reach in the off-season?

There are a significant number of tactics that franchise owners can deploy during the “off-season.” The main thing Mosquito Shield does differently as a largely seasonal company is that we speak in “peak” and “non-peak” terms with our owners as it relates to their business.

There are so many fruitful campaigns that happen during non-peak times that we don’t want franchisees thinking of it as an “off” season. We operate with a 12-month playbook that has tactics each month for owners to be engaging in. During nonpeak periods, this would include home/ trade shows, upsell campaigns, win-back campaigns, referral campaigns and more.

How can fall and winter home, garden and lawn care events open opportunities to generate franchisee leads for seasonal businesses?

Franchise owners can do extremely well at these events by being in the right place at the right time. These shows are typically held in late winter or early spring, long

before the mosquitoes are out biting but exactly when homeowners are in the mindset of planning for warmer days as they walk the aisles. The attendees are primarily single-family homeowners looking to reinvest in their properties with home improvements, and our services fit perfectly within that demographic.

How do national marketing campaigns make an impact on new franchisees and help them drive growth in their business?

Franchise marketing success is mostly at the very local level and built on a lot of grassroots community engagement. The national media plays a role in creating awareness for our service when reporting on the diseases and illnesses that are transmitted through mosquitoes and ticks.

What data points do you analyze to assess the potential for market expansion within new geographic areas or untapped customer segments?

With over 20 years of data, we look at very specific data points regarding demographics, geographics and psychographics as it relates to a specific market at Mosquito Shield. We know exactly who our audience is and where they are.

Our platform also has software that allows us to look at data such as single-family homes, income levels, property values, etc. and build a market share report from that. That allows our home team to know if an owner is hitting their potential, still has low hanging fruit to harvest or is ready to expand.

What should potential franchisees be aware of when considering a seasonal brand with potential lean times?

Franchisees of a seasonal business need to understand the ramp period and be properly capitalized for the first two or three seasons. Once the business starts to scale, the seasonality becomes more of a blessing than a curse. We work closely with candidates in the consideration process of buying a business to make sure they understand the challenges of operating a business with seasonal constraints.

What are some other benefits of seasonal franchises that entrepreneurs looking to join a franchise may find enticing?

The primary benefits relate to having control of your schedule and knowing when you will have downtime to work on your business versus working in your business. Additionally, it allows you to scale at a pace that fits your lifestyle and will generate annual revenue in a semiannual window over time. v

tH e Horner S’ j ourney from m iLitary Service to Senior c are

For Jack and Michelle Horner, service has always been at the core of their careers. With a combined 49 years in the United States Air Force, their transition into business ownership wasn’t about stepping away from service, it was about continuing it in a new and meaningful way.

families in finding the safest and best care options. They were attracted by how the job was centered around giving back to their community by providing a muchneeded service.

The transition from military service to entrepreneurship came with challenges, but their Air Force experience prepared the Horners well. The military taught them life skills such as operating as a unit, following directions, having integrity in everything you do, and that service before self is paramount. Those same principles guide Jack and Michelle in running their business today.

Making an Impact

Michelle, a retired Air Force Captain, and Jack, a retired Senior Master Sergeant, spent decades operating in high-pressure environments, making decisions that affected lives, and upholding values like integrity, discipline and commitment. When the time came to retire from military life, they sought a path that would allow

them to continue making a difference. That path led them to CarePatrol.

A Mission-Driven Business

In 2014, Michelle discovered CarePatrol through a franchise broker. The business aligned perfectly with the couple’s values, offering a way to assist seniors and their

Since opening their CarePatrol franchise, the Horners have helped over 2,000 families find assisted living, memory care, independent living or in-home care solutions for their loved ones. In their eyes, each family they assist represents another mission successfully accomplished.

Jack, who joined CarePatrol in 2018, brings his leadership and operational expertise to the business. Before joining Michelle in running their franchise, he spent five years

as a manufacturing production supervisor at Lockheed Martin and two years at Wolverine Advanced Materials. However, it was CarePatrol that provided him with the most fulfilling role of his post-military career.

“I take great pride in knowing that we are truly making a difference,” Jack says. “Every day, we help families navigate one of the most difficult decisions of their lives–ensuring their loved ones receive the best care possible.”

overcoming challenges and Achieving success

Launching and growing a business is never easy, and the Horners faced their fair share of challenges. The senior care industry requires deep empathy, patience and the ability to navigate complex healthcare and financial systems. Their military background in problem-solving and decision-making under pressure proved invaluable.

Through perseverance and a commitment to excellence, they have built a strong reputation in their community. Their franchise has grown steadily, allowing them to expand their reach and help more

families. “Our biggest accomplishments stem from the service we provide daily,” Michelle says. “It’s not about numbers, it’s about ensuring that seniors live in safe conditions and have access to the resources they need.”

Building a legacy

For the Horners, business ownership isn’t just about financial success, it’s about building a legacy of service. They describe their employees like family and owning a small business allows them to provide a career opportunity that is fulfilling and meaningful.

Their long-term goal is to continue expanding their business and reaching even more families as the need for senior care solutions is only growing. Jack and Michelle want to ensure that every family in their community has access to expert guidance and support when making these critical decisions.

More than a Business

As they reflect on their journey from military service to business ownership, Jack and Michelle are grateful for the opportunity to continue serving others.

“ The skills you develop in the military–teamwork, leadership and problem-solving—are invaluable in business.”

“Our military experience shaped us into who we are today,” Michelle says. “It gave us the discipline, leadership skills and resilience needed to run a successful business. Most importantly, it reinforced the value of putting service before self.”

Their advice to fellow veterans considering entrepreneurship is to find a business that aligns with your values and mission. The skills you develop in the military–teamwork, leadership and problemsolving—are invaluable in business. With dedication and passion, you can continue making a meaningful impact.

With their unwavering commitment to service, Jack and Michelle Horner have transformed their CarePatrol franchise into more than just a business. It’s a mission, a community resource and a beacon of hope for families navigating the challenges of senior care. Their journey is a testament to the power of perseverance, integrity and a heart dedicated to helping others. v

r ebranDs t hat Work:

wH

y internaL

aLignment iS tH e

Secret to e xternaL Succe SS

When a brand undergoes a major creative refresh, the public sees the flashy campaigns, revamped messaging, and updated customer experiences. But what the public doesn’t see is all the groundwork behind the brand refresh.

The teams that power a brand like Weed Man—our corporate team, our franchisees, and our frontline employees—are the heartbeat of our success, so before a new external campaign can enter the public view, it must be embraced enthusiastically at every level of the business internally.

the e xternal campaign

This year, as we’re entering our 55th lawn care season, Weed Man launched an exciting new external campaign: It’s Weed Man for the Win. The campaign d ylan d e g roat

includes a series of creative digital and print advertisements, as well as a cohesive content strategy for social media, customer resources, and more, highlighting the high stakes, steep competition, and storybook action of the lawn care game and emphasizing the confidence and success customers can expect from Weed Man as a coach and teammate.

We’re extremely proud of the work completed by our team and by our creative partners at Planet Propaganda to bring this new campaign to life. And it’s work that actually started a couple years ago, and it started inside the brand. Before we made any moves to revamp our public messaging, we had to make strategic changes to our internal messaging. This process, guided by our friends at Planet Propaganda, had a massive ripple effect on our internal culture and ultimately influenced the direction of our new brand refresh for the public.

the Internal campaign

Long before the “it’s Weed Man for the Win” campaign landed in social media feeds and mailboxes across north America, we embarked on a journey with our creative agency Planet Propaganda to identify our “inherent truth.” Through a months-long process of comparative research, stakeholder interviews, and diving into the data, the team at Planet Propaganda aptly identified Weed Man’s culture of rigorous exceptionalism and brought us invaluable insights into our brand personality. In short, they told us what we already knew, but didn’t have the means to express: at Weed Man, we “Yard Harder.”

Yard Harder. That’s it. That’s our inherent truth. It’s our mission statement, our rallying cry, and our reason for franchisees, employees, and customers to believe in us. With Yard Harder in our arsenal, we had

the key to unlock our company culture, our internal communications, and our external brand messaging. And that was just the beginning on our road to refreshing the brand.

Aligning Internally with our new Inherent truth

once we identified yard Harder as our inherent truth, our challenge was to make sure it permeated every level of our internal culture. I’m not someone who gets nervous easily, but as we prepared to unveil Yard Harder to the network at the closing session of the 2023 Weed Man Conference, I have to admit I was sweating a little. But all my anxiety melted away when the presentation was done and I saw the crowd of franchisees and employees—my Weed Man family—giving a standing ovation. The rallying cry had officially rallied the team for the first (but not the last) time. From there, we were very intentional about how we brought Yard Harder to life. Enthusiasm works from the top down, so with franchisees Yarding Harder, our frontline employees are Yarding Harder too. We communicated the new truth relentlessly, at network-wide and regional meetings, and it’s a powerful thing to see a Zoom Room full of Yard Harder backgrounds. We launched a line of fun Yard Harder swag, like pennants, hats, and welcome kits, which franchisees

can purchase for their teams. We’ve incorporated it into our employee training and welcome videos. At the 2024 Weed Man Conference, we gave everyone a yard Harder jersey, and it was amazing to see a sea of Weed Man people all united in this shared identity. now, so many of our franchisees’ and employees’ Linked i n posts are enthusiastically tagged #YardHarder. I’ve even seen an employee with a “Yard Hard” manicure!

Why It Works

First came Yard Harder, then came “It’s Weed Man for the Win,” a natural extension of the Yard Harder spirit, this time aimed at our amazing customers. (Again, I must give props to the team at Planet Propaganda for getting to the heart of Weed Man and helping us shine.) When your external creative campaigns are rooted in strong alignment with your internal culture, some incredible things happen:

1. Brand Cohesion: With strong cohesion between the brand internally and externally, it becomes easier to create creative, effective external campaigns that represent the brand and get results. It gives customers a reason to believe in us, because what we’re advertising is true, through-and-through.

2. Mission Alignment: Our people are the bridge between the brand and our

customers. With our inherent truth guiding the way, and with employees who are aligned with the refreshed vision, they become our most effective ambassadors. They deliver the brand experience through their interactions with customers, their adherence to company values, and their daily commitment to excellence. A cohesive internal campaign ensures everyone understands the “why” behind the rebrand and how they contribute to its success.

3. Growth: Internal alignment is not just a nice-to-have; it’s essential for growth. Employees who feel connected to a company’s mission are more engaged, more productive, and more likely to stay long-term. This alignment not only enhances day-to-day operations but also supports strategic growth by creating a scalable culture that can withstand expansion into new markets. And it positions us with a workforce that is ready to tackle new challenges in our ever-changing landscapes of marketing and technology.

I can attest that a rebrand or a brand refresh is about much more than changing how the world sees your company; it’s about redefining how your people see themselves within it. At Weed Man, our people know we Yard Harder, so our customers know It’s Weed Man for the Win. v

from Su Bmarine S to SmaLL BuS ine SS Succe SS

After 24 years of dedicated service in the U.S. Navy, including time on submarines USS Dallas and USS Albuquerque, I transitioned from military leadership to business ownership. My journey is one of resilience, adaptation, and is rooted in commitment to service both in uniform and as a franchise owner of Next Day Access in North Houston and Katy, Texas.

upon graduating from the u.S. naval Academy in Annapolis, i served eight years on active duty and then another 12 years in the navy reserve. i n 2014, i retired from the navy while working in Houston’s oil and gas industry where I held various leadership positions. I built a strong corporate career until the unforeseen impact of COVID-19 led to losing my job in 2020.

During that time of uncertainty, I decided to take a leap of faith into business ownership. Despite the navy’s reputation for risktaking, submariners are known for their calculated, methodical decision-making. We’re the ones who think twice before pressing big red buttons, after all. This strategic mindset served me well in choosing my next career move.

translating Military e xperience into Business success

I attribute my military background as the cornerstone of my entrepreneurial success. The ability to adapt to challenges, maintain discipline and lead diverse teams played a crucial role in establishing my business. i n the navy, mission accomplishment required versatility and teamwork and those traits seamlessly translated into running a franchise.

As a business owner, my daily duties range from installations and service work to marketing, sales and financial analysis. Military leadership taught me to work with people from all backgrounds, which now helps in hiring and training employees based on our company’s core values.

One of the most rewarding aspects of my role is engaging with customers and referral networks. My military background provides an instant bond with many clients, often leading to shared stories and deeper connections.

Why next Day Access

My decision to join next Day Access was deeply personal. My wife, kelly, a physical therapist, previously owned a home health business. In early 2020, tragedy struck our family when kelly’s sister suffered a life-altering car accident, leaving her a quadriplegic. While kelly understood the medical challenges

ahead, we were unprepared for the complexities of home modifications needed to support a person with considerable challenges.

Our personal experience with accessibility modifications proved frustrating and costly. When I lost my corporate job, we decided to explore franchise opportunities. A recruiter presented us with hundreds of options, but we quickly gravitated toward senior services. Houston, with its large population of aging residents, veterans and renowned medical centers specializing in rehabilitation, was an ideal market. After thorough research, we found next Day Access to be a perfect fit for our family in both mission and impact. The business aligned with our values and allowed us to make a tangible difference in people’s lives.

growth and Achievements

Despite starting the business during the unstable times of 2021, I set a clear goal not just to grow, but to be excellent in every service we provided. By focusing on quality and customer satisfaction, next Day Access of north Houston quickly gained a reputation for reliability and excellence.

Our hard work paid off. In 2022, I was named next Day Access Franchise Rookie of the Year, an achievement driven by remarkable business growth and an outstanding reputation for service.

Additionally, we have built strong relationships with charitable organizations, churches, school districts and the VA, ensuring that safe accessibility solutions reach those who need them most.

A Family legacy

For kelly and me, next Day Access is more than just a business—it’s a longterm commitment and potential family legacy. Our sons, Ross (22) and Dirk (18), are already deeply involved. Ross works full-time as a lead technician, and Dirk, currently earning a dual-credit Associate’s Degree in Business Management, plans to

“ Our hard work paid off. In 2022, I was named Next Day Access Franchise Rookie of the Year, an achievement driven by remarkable business growth and an outstanding reputation for service.”

enlist in the navy before returning to run the business alongside his brother.

A recent event reinforced just how much of an impact our work can have. During the holiday season, Ross encountered a client experiencing a severe COPD-related breathing episode. Rather than panic, he immediately called 911 a decision that, according to EMS, saved the client’s life. Moments like these affirm that our business is more than just providing accessibility solutions; it’s about truly making a difference.

reflecting on my journey from submariner to entrepreneur, I remember the immense value of my military experience. The discipline, adaptability, and leadership cultivated in the navy have been instrumental in building a thriving business. next Day Access of north Houston is not just a company to me. It’s a mission. One that my family and I are honored to fulfill. With a strong foundation and a passion for service, our family is set to make a lasting impact in our community. v

air force v eteran

Lonnie w iLS on e xpand S e ntrepreneuriaL j ourney witH

in m c d onoug H, g eorgia

United States Air Force, Major (Ret.) Lonnie Wilson dedicated 25 years to the military and is just beginning a new phase in his career— bringing health and wellness to the community through business ownership.

In February 2025, Wilson, alongside his wife Dianna, opened a MassageLuXe franchise in McDonough, Georgia, fulfilling a long-held goal of entrepreneurship and community impact.

Wilson’s transition from the military to

small business ownership was driven by a desire to continue leading and making a difference. Though he currently serves as a Captain at American Airlines with plans to retire just around the corner, he was already preparing for his next chapter. “I proudly served my country, and as I approach retirement from American Airlines, I wanted to create a business that aligns with my values and interests. MassageLuXe was the perfect fit for my family because we believe in the power of health and wellness.”

A Path to entrepreneurship

The Wilson’s passion for business ownership runs deep. Dianna’s father was a business owner, which inspired her to pursue her own career as a Realtor and Broker. That same entrepreneurial spirit influenced the couple’s decision to invest in a franchise. “Business ownership has always been in our family, and we wanted to continue that legacy. We were looking for an opportunity that allowed us to contribute to our community, and MassageLuXe checked all the boxes,” said Lonnie.

Their journey into franchising began with extensive research. “We were searching for a business that aligned with our vision of promoting health and wellness. That search led us to MassageLuXe, and the rest is history.” Though the military did not provide him with specific transition

programs related to franchising, Wilson’s discipline and leadership skills gained during his service made the process more seamless.

Applying Military skills to Business

Wilson credits his military background for much of his success in business ownership. “In the military, teamwork, leadership, and hard work are essential. Those same skills are critical in business,” he explains. The ability to strategize, manage teams, and problem-solve under pressure has given Wilson a strong foundation to navigate the challenges of running a business.

While business ownership was always part of Wilson’s long-term plan, his previous experience as a restaurant owner and Allstate Insurance Agency operator reinforced the importance of perseverance and adaptability. “Being a business owner can be very challenging, but it is also incredibly rewarding. Each experience has taught me something valuable.”

challenges and Accomplishments

Opening a new business comes with its fair share of obstacles. For Wilson, one of the biggest challenges was ensuring the new MassageLuXe location was set up for success from day one. “Every business has hurdles—whether it’s staffing, marketing, or operations—but overcoming those

challenges makes success even more fulfilling.”

Despite the challenges, Wilson takes great pride in what he has accomplished so far. “Seeing our vision come to life and having a positive impact on our community has been one of the most rewarding aspects of this journey.”

A vision for the Future

For Lonnie and Dianna, business ownership is more than just financial success—it’s about creating a lasting impact. “Our goal is to grow our MassageLuXe franchise into a thriving business that serves our community while providing a sense of fulfillment for our family. We want to ensure that our business is not just profitable but also contributes to the overall well-being of the people we serve.”

The journey has been demanding, but Lonnie wouldn’t have it any other way.

“Small business ownership has given me a great sense of accomplishment, even though it keeps me very busy. I look forward to what’s ahead and hope to continue growing our business to its full potential.”

With a commitment to service, leadership, and community engagement, Lonnie and Dianna Wilson’s MassageLuXe in McDonough is set to become a staple in the area— offering relaxation, rejuvenation, and a continuation of his lifelong mission to serve others.

“MassageLuXe McDonough is more than a business to us—it’s a way to support the well-being of our neighbors,” said Dianna Wilson in an announcement about their grand opening. “We are

excited to offer a space where people can relax, recharge, and focus on their selfcare. We look forward to welcoming the Henry County community and providing high-quality services that promote health and wellness.”

grand opening celebration

To mark this exciting new chapter, MassageLuXe McDonough held a grand opening celebration with a ribbon-cutting ceremony and special promotions for the local community. The event brought together friends, family, and local leaders to officially welcome MassageLuXe to McDonough. The celebration highlighted the Wilsons’ dedication to fostering strong community connections while promoting health and wellness through their business. v

from Service to franc H i S e Succe SS: h ow v eterans c an t hrive as Business owners

By Garland Moore, Multi-Unit Owner of SpeeDee Oil

Change & Auto Service® in Greenville, NC, and southwestern Virginia. A former Army National Guard officer and Transition Specialist for Hire Heroes USA, Moore leverages his military experience to successfully run his franchises.

It’s no secret that transitioning from military service to running your own business can be tough, but as a veteran, you’re already equipped with the skills and mindset necessary for success in franchising. Your leadership experience, ability to problem-solve under pressure, and expertise in following proven systems gives you a solid foundation for business ownership.

Franchising is a great fit for veterans, and the best part is you’ve got everything you need to make it work – just take what

you’ve learned and apply it. Here’s five strategies to help you turn your military experience into long-term success as a business owner.

Do Your Research

When it comes to investing in a franchise, it’s important to do your homework. You can’t just pick something that looks good on paper. Take the time to really check out your options, because not all franchises are the same.

Start by exploring industries that match your interests and strengths. Whether it’s food, fitness, or automotive, make sure the franchise has a solid reputation and a good track record of supporting veterans. Many franchises, like SpeeDee, offer special perks for veterans, like discounted fees or financing options, which can make the initial investment easier to handle.

While you’re researching, be sure to talk to current franchisees. They can give you real

garland Moore, Multi-unit owner of speedee oil change & auto service®

insight into what it’s like to be a part of that brand. Check if the franchise provides strong support, a clear operational model, and the training you need to succeed. Doing your homework now will help you avoid unnecessary risks and set you up to thrive.

use Your leadership skills

In the military, leadership is key. You probably had the chance to lead teams, manage resources, and complete tasks under pressure –all skills that are incredibly valuable in franchising.

Franchising needs strong leadership to motivate your team, create a good work culture, and keep everyone aligned with your goals. Whether you’re managing a small crew or several locations, the leadership skills you gained in the military will help you guide and inspire your employees. You want your team to feel responsible and invested in the mission. When they see the bigger picture and know you’ve got their back, they’ll be more willing to put in the effort to help you succeed. The stronger your team, the stronger your business.

stay Resilient and Adaptable

As you know, things don’t always go as planned in the military and in business. How you handle those challenges is what really counts.

When you’re running a franchise, you’ll face obstacles, whether it’s operational issues, customer complaints, or unexpected changes in the economy. But just like in the military, it’s all about staying adaptable and keeping a problem-solving mindset. Take a step back, assess the situation, and come up with solutions. You’ve already shown resilience during your service, and franchising will call for that same attitude.

As a franchisee, you’ll also need to adjust your strategies when something isn’t working. If a marketing campaign isn’t hitting the mark or your team is facing challenges, it’s important to tweak things and try a different approach. See the challenges as opportunities to learn, grow, and improve.

embrace the Franchise Model

One of the best parts of franchising is the built-in support system. As a veteran, you already know how important structure, systems, and support is, and the franchise model has a lot to offer that other

businesses just can’t match. A good franchise gives you everything you need – from a proven business plan to training, marketing resources, and ongoing support.

Franchisors, especially those that are veteran-friendly, are there to help you succeed in your new career. Many franchises offer discounts on fees, rebates on royalties, and other perks that make getting started more affordable. Plus, they’ll give you solid training and resources to make sure you’ve got everything you need to run things smoothly.

Make the most of everything your franchisor offers, whether it’s marketing, training, or ongoing support. The stronger your relationship with your franchisor, the more successful your business will be in the long run.

set clear goals

Every mission in the military starts with clear objectives – and the same goes for franchising. To succeed as a franchisee, you need a solid plan with clear goals and strategies to reach them.

Creating a business plan is one of the most important things you can do when starting your journey as an entrepreneur. Your plan should cover both short-term and long-term goals. Short-term goals might include getting your operations up and running, building a customer base, and hitting revenue targets. Long-term goals could be things like opening more locations or establishing a strong presence in your community.

Having clear, measurable goals is key to keeping your business on track. You’ve been trained to follow orders and get things done in the military, and that same discipline will help you succeed in the business world. As you work toward your goals, make sure to check your progress and tweak your strategies if needed. Stay focused on your objectives, and it’ll keep you motivated to push forward.

Veterans have all the skills and experience needed to be great franchisees. By doing your research, using your leadership skills, staying resilient, embracing the franchise model, and setting clear goals, you’ll be well on your way to building a successful career in franchising. v

m arine v eteran j o S epH Benton o pen S egg S

LL in jack S onviLLe, n ortH c aro

After serving more than 20 years in the United States Marine Corps, First Sergeant (Ret.) Joseph Benton has embarked on a new mission— serving up smiles and breakfast favorites as the proud owner of the new Eggs Up Grill in Jacksonville, North Carolina along with his wife, Tomeka Benton, and business partners Estrella Rogers, Sammie Rogers, and Shanta Cooks. The new location officially opened the doors on September 3, 2025.

A native of Cross Plains, Tennessee, Benton grew up in a small town with just one four-way stop. After graduation he sought a path that would challenge him and provide purpose. At 19, he enlisted in the U.S. Marine Corps, looking for a career he couldn’t simply walk away from. Over the next two decades, he dedicated his life to the military, where he worked his way through the ranks and took on multiple leadership roles. His extensive experience leading Marines and executing complex logistical operations prepared him well for

his next chapter in business ownership. Benton had always possessed an entrepreneurial spirit, which led him to pursue a degree in business administration while still serving. “I knew I was in the right field because every business class held my attention, and I worked hard to earn top grades,” he recalled. His passion for leadership, logistics, and problemsolving translated seamlessly into small business ownership. “The military prepares you for just about anything. Leading Marines from different backgrounds taught me how to manage diverse teams, and handling logistics in the field prepared me for the operational challenges of running a restaurant.”

The idea of opening an eggs up Grill was mutual. The ladies were out of town and discovered the restaurant while attending a women’s retreat and discussed the idea of having a location in Jacksonville. Tomeka called Joseph excited about the delicious food and suggested it could be a good opportunity for their next venture. After careful research and planning, the Benton’s teamed up with their friends and business partners to bring the popular breakfast and lunch concept to Jacksonville.

The journey to opening day was not

without its challenges. “Everything has been a challenge—construction being the biggest,” Benton admitted. “Before this, I had never read a blueprint, so getting through the construction phase was a huge accomplishment.” Despite the obstacles, he found the experience both challenging and rewarding, as each hurdle brought the team closer to realizing their dream.

now that the doors are open, Benton looks forward to making an impact in the community, not just by serving delicious food but by creating opportunities for others. “Small business ownership has given me a sense of purpose beyond the military. It’s allowed me to prove to myself that we can succeed in a new arena,” he shared. His goals are clear: “keep God first, keep my family second, and grow our business to its full potential.”

With the support of his family, friends, and the Jacksonville community, the team’s eggs up Grill is set to become a neighborhood staple—a place where great food and great service bring people together. For Benton, this is just the beginning of another fulfilling mission, one plate at a time.

GLOBAL expansion

E xp ANSION

We can help to put your franchise system in an operational position to attract successful

We are members of the IFA and other respected organisations.

The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.

Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.

101 Mo BI l I t Y

101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives. The company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business

A R o MA Joe’s

Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy drinks and all-day food offerings served with positivity, in a friendly and upbeat environment.

headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.

FR an C h I s I ng

Usa

a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

Be A ns & B R e Ws co FFee H ouse

Beans & Brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.

The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

The l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best

J unkco +

Founded on an unwavering commitment to quick and convenient solutions, JUnKco+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKco+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established JUnKco+ franchisees enjoy the advantages of a proven business model,

model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. Join the leader in accessibility solutions and bring freedom of movement to those in need.

For more information visit: www.101mobility.com

aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.

Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.

learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk Email: kfalk@beansandbrews.com

comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.

investing in a JUnKco+ franchise provides you with the backing and support of BElFor Franchise group, a leading global residential and commercial services franchisor. With this, JUnKco+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion. https://junkcoplusfranchise.com/

B o DYBAR PI l Ates

Founded on the principles of strength, community, and balance, BodYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. The brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BodYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, BodYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

Bus I ness F I n A nce De P ot Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.

our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

cAMP B oW WoW

camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets. d ogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.

The brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters

co R n W ell QuA l I t Y tools co MPA n Y

cornwell Quality Tools has been “The choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.

We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more

Dest I n At I on At H lete®

Everything Team, Everything Better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.

We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are

experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. o ur expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, BodYBar presents an exciting opportunity for entrepreneurs in the fitness industry.

Joining the BodYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. This opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

https://bodybarpilates.com/franchise

our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Website: www.businessfinancedepot.com

Email: paul@businessfinancedepot.com

Phone: (800) 788-3884

contact: Paul Bosley

as well as giving back in the form of grants through the organization’s non-profit, The Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.

a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, active d uty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.

time focusing on getting their job done.

o ur franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. o ur franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.

For more information contact andrew scott at: Phone: 330-336-3506 Email: Franchise@cornwelltools.com https://cornwellfranchise.com/

100% satisfied. sports families also have the peace of mind knowing they can count on d estination athlete® for superior customer service and a convenient online experience. We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities. learn more or to apply for franchise ownership at www.destinationathlete.com.

Done R sHAck

d oner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.

The menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.

FA sts I gns®

now more than ever, businesses look to Fas Tsigns® for innovative ways to connect with customers in a highly competitive marketplace.

o ur high standards for quality and customer service have made Fas Tsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

#1 Ranked Sign Franchise in Entrepreneur Magazine

Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

F I leFo RM s llc

FileForms is a secure, user-friendly platform designed to simplify Beneficial o wnership information (Boi) reporting and ensure compliance with the corporate Transparency act.

Trusted by accountants, law firms, family offices, and professional service providers, FileForms streamlines the process of collecting, managing, and filing ownership data directly with FincEn

With features like soc- ii compliance, end-to-end encryption, and seamless integration with FincEn ’s

FR ee WAY Insu RA nce

Becoming your own boss is a wish held by many, and franchising makes that possible. The insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.

choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success

The concept of d oner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. d oner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.

The brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise Top 100 in 2023.

For more information, visit donershack.com or follow d oner shack on instagram and TikTok

Franchise Research Institute World Class Franchise 20112015

Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates

FasTsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679

Email: mark.jameson@fastsigns.com

o r visit our Website: www.fastsigns.com

systems, businesses can trust FileForms to protect sensitive information while meeting federal requirements.

Whether you’re a small business or a large organization, FileForms provides expert resources, automated workflows, and tailored solutions to navigate compliance confidently and efficiently.

For more information contact ian Quinlan at: 1-888-515-3453 info@fileforms.com www.fileforms.com

as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. That’s our customer Trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.

For more information contact alex Trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com

He

AR t B e At cHRI st IA n n e Ws

heartbeat christian news is an independent christian newspaper to help all christians by rightly dividing the word of g od. one of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.

Established: 2012

intitial Fee: $35,000

Minimum investment: $40,000 which includes franchise fee

contact Todd abrahams

Email: info@christianfranchise.net

Phone: 423 381 0925

Website: https://christianFranchise.net

H tea o

h Teao, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.

With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. o ffering a range of ultra-premium tea, water, and coffee products, h Teao caters to customers both in-store and through convenient drive-thru services.

k u M on n o R t H A M e RI c A Inc.

high school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

hitting a significant milestone of 100 locations in early 2024, h Teao is on the path of continued growth. h Teao believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.

For more information on franchise opportunities, please visit https://h Teao.com/franchise/.

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

Today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444

Website: Kumonfranchise.com

FR an C h I s I ng Usa

a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad!

To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

n e RD s to g o

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why nerdsTo g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

n ext He A lt H

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

The next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad Therapy, iV Therapy, cryotherapy, infrared Therapy, hyperbaric o xygen

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsTo g o is one of the fastest growing computer service and technology franchises in the United states!

Therapy, hormone optimization, o zone Therapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact Vanessa Kekina at: Phone: 310-295-2075

Email: marketing@next-health.com Website: www.next-health.com

o HM F I tness

ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

The EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

Pu R o c le A n

Puro clean, known as the “Paramedics of Property damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the PuroVet program, specifically designed to support U. s. military veterans.

We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.

s te RI - c le A n Inc.

steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. The company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances.

steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer

su PPlY P o I nte

sUPPlY Poin Te™ is a home-Based, B2B logistics Franchise providing professional Transportation services and packaging supplies to industrial america

The sUPPlY Poin Te business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.

o ver the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.

s Y ne R g Y Ho M e cAR e

sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hii T training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: d oug Payne

Phone: (480) 582-2900

Email: franchisees@ohmfitness.com

Website: www.ohmfitness.com

Puro clean has also introduced the PuroVet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.

With one in seven Franchise o wners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.

With Puro clean’s PuroVet program, veterans have a clear path to success, backed by a community that truly understands and values their service.

PuroVet.com

interactions, ensuring efficient and reliable service nationwide. The company has national contracts and is prominently featured on the Emmy-nominated TV show “ hoarders,” showcasing its expertise in extreme cleaning.

Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.

For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com

With the sUPPlY Poin Te franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.

o wning a sUPPlY Poin Te Franchise is the perfect way to own and grow a professional sales and service-focused business.

For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357

mikesteed@synergyhomecare.com sYnErgYhome careFranchise.com

tH e g o DDARD s c H ool

g oddard systems, llc, is the manager of The g oddard school® franchise system. The g oddard school is the acknowledged leader in the premium early childcare and education market segment. The g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.

children learn best through experience. For 35 years, The g oddard school has employed

vI ct RA

Victra was founded as a partnership by richard and david Balot in o ctober 1996 in Wilson, north carolina. Victra was incorporated as aBc Phones of north carolina, inc. in 1999. Today, Victra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.

in 2020, Victra opened its Victra contact center in greenville, nc, employing hundreds of team

W ell BI z BRA n D s I nc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing l ash studio®, drybar®, Elements Massage®, Fitness Together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

W I ngs e tc.

Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on TV.

o ver three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs. guests know us for our award-winning jumbo and

xP onent IA l

Xponential is the largest global franchisor of health and wellness brands.

Through its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.

in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life. The g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, d c

To learn more about The g oddard school, please visit g oddardschool.com.

For more information about The g oddard school franchise system, visit g oddardschoolFranchise.com.

members who handle consumer, Business, and customer care calls, along with Victra store support. a s a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. The Victra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.

For more information contact Michael dugger on: 774-253-9387, Michael.dugger@victra.com or visit: Total.victra.com

offer exceptional, service-based experiences through recurring revenue models.

our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

boneless wings, in a variety of signature sauces and rubs. o ur menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.

From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great Times” over 30 years—and counting.

For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.

Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchl ab, row house, aKT, Yogasix, Pure Barre, s T ridE Fitness, rumble Boxing, BFT, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: Phone: 949 346 3000

Email: salesinfo@xponential.com

Website: www.xponential.com/franchising

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the a-Z directory onto your FOCUs, pROFILE or ad!

to learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com