d ri V ing g rowth and c reating o pportunities whats new!
latest news in franchising
di V ersif Y ing Your portfolio: strategies for success in 2025 and B eyond
how franchisees can overcome the fear of B usiness failure the land of o PP ortunity
wh Y franchising is a woman’s world
Announcements from the Industry Franchisor in Depth
46 Bun Mee: The land of opportunity: Why Franchising is a Woman’s World
48 Le Macaron: how this Multi- generational Patisserie, le Macaron, Exemplifies authenticity Have Your Say
40 Teresa Johnson: Betting on herself—and others
50 Jane Shobe: how Franchisees can overcome the Fear of Business Failure
52 Chrissy VanderWyde: Breaking Barriers: Journey to leadership in Franchising Franchisee In Action
38 Express Employment Professionals: Empowering Women in Business
44 Mathnasium: Essential strategies for career shifters to Thrive in Franchising
34 Chris Conner: Women in Franchising and small Business: driving growth and creating opportunities
42 Kim Gubera: diversifying Your Franchise Portfolio: strategies for success in 2025 and Beyond
The International Franchise Association (IFA) today named Kimberly Roman, owner of senior placement franchise Owl Be There in Delaware and southeastern Pennsylvania, as a 2024 Franchisee of the Year. Roman was honored at the 65th IFA Annual Convention in Las Vegas being an outstanding franchise establishment owner-operator.
“Franchisees of the Year represent the very best of franchising,” said Matt haller, President and cEo of the international Franchise a ssociation. We are proud to recognize Kimberly r oman with the highest honor the iFa awards to individual franchisees, and we salute her tireless efforts to lift up all those she serves.”
Kimberly r oman has been an o wl Be There franchisee since 2022, a perfect fit
considering her illustrious career path in health care. she spent over three decades as a registered nurse (rn), specializing in both community health and post-acute care settings. Prior to launching her o wl Be There franchise, r oman previously held director-level positions at christiana c are h omeh ealth and BaYada h ome h ealth c are, gaining valuable clinical and operational experience in assisted living, home health, and hospice care. she’s also a member of o wl Be There’s Founders circle advisory g roup, which promotes the organization’s best practices and mentors new franchisees.
“ since launching her home-based o wl Be There business over three years ago, Kimberly r oman has become a model of excellence for the brand, as well as for her fellow franchisees,” stated l aura g reenwood, president of o wl Be There.
“ she has become an invaluable seniorinspired diplomat for the senior care network in the Wilmington, d elaware and southeastern Philadelphia communities she serves, having become a key resource for expert senior living and care guidance.
Capriotti’s Sandwich Shop (Capriotti’s), is proud to announce that franchise partner Amber Walley has been honored as a 2024 Franchisee of the Year at the 65th International Franchise Association (IFA) Annual Convention in Las Vegas. This prestigious award recognizes outstanding franchise owneroperators who exemplify excellence within the franchising community.
“Franchisees of the Year represent the very best of franchising,” said Matt haller, President and cEo of the iFa . “They embody the american d ream, create economic opportunity, serve their communities and show what it means to go into business for yourself, but not by yourself. We are proud to recognize amber with the highest honor iFa awards to individual franchisees, and we salute her tireless efforts to lift up all those she serves.”
amber’s journey with c apriotti’s began in 2008 when she first experienced the brand’s unique flavors while working in l as Vegas’s competitive hospitality industry. h er passion for quality food and community engagement led her to open her own c apriotti’s franchise in Youngstown, o hio in 2023. leveraging her fine dining background, amber has successfully built a brand that resonates deeply with her local community. a community in which she’s helped organize fundraising events, partnerships with local charities, and food donations to those in need since opening her location.
“amber Walley exemplifies what it means to be a c apriotti’s franchise partner; her passion, dedication, and commitment to both her team and her community are truly inspiring,” said a shley Morris, cEo of c apriotti’s.
Empower Brands, a multi-brand franchisor of premium commercial and residential services, announces the appointment of Felicia Reeves as Chief Marketing Officer. A seasoned marketing executive with a proven track record of driving growth, Reeves will lead Empower’s marketing strategy, leveraging cutting-edge data and technology to equip franchise owners with impactful solutions for sustainable success.
r eeves brings extensive experience in the residential and commercial services sector, most recently serving as s enior Vice President of g rowth Marketing at TurnPoint s ervices. There, she led large-scale marketing transformations for a portfolio of more than 55 brands nationwide. Under her leadership, TurnPoint’s in-house digital marketing team earned recognition as Best in- h ouse
sEo Team of the Year by s earch Engine l and in 2024. h er expertise in demand generation, digital strategy, and marketing operations also includes leadership roles at o rion advisor s olutions and cubesmart.
“Empower Brands is at a pivotal moment in franchising, and i ’m excited to help our franchisees navigate an increasingly complex and dynamic marketing landscape,” said r eeves. “a s consumer behavior evolves and the cost of demand rises, it’s more critical than ever to equip our owners with the right strategies, tools and data-driven insights to fuel sustainable growth.
r eeves’ appointment marks a return to franchising, having started her career as a Parisi speed s chool franchisee.
“Felicia is a proven leader with deep roots and incredible knowledge in the franchise space. h er track record of not only owning her own franchise but transforming
marketing strategies to drive growth is exactly what we needed for this crucial role,” said s cott Zide, cEo of Empower Brands.
EmpowerFranchising.com.
JETSET Pilates, the Miami-based modern Reformer Pilates brand, proudly announces the grand opening of its flagship studio at Mr. C Residences in Coconut Grove.
located at 2680 Tigertail ave, the new 3,200-square-foot studio will open soon, with plans to host an exclusive g rand o pening party in the near future.
This marks a key milestone in JET sET’s expansion, as the brand continues to redefine the luxury fitness experience.
spanning two floors of Mr. c r esidences, the flagship will be JET sET’s largest location yet. The second floor will offer group and private r eformer Pilates sessions, while the first floor will feature JET sET on the Mat activations. The location will also feature an expanded retail selection of high-end apparel and wellness products.
“o pening our flagship studio at Mr. c r esidences is a dream come true,” said
Tamara g alinsky, Founder and
Renowned Pilates Franchise Brings Its Premiere Wellness Experience to Miami’s Most Prestigious Residence in Coconut Grove
Brand President of JET
sET
Pilates.
“This isn’t just another location—it’s an experience that blends fitness and luxury in a transformative way. Mr. c r esidences perfectly captures the elevated lifestyle we aim to offer, and we’re incredibly proud to bring JET sET Pilates to such a prestigious destination.”
in line with JET sET’s commitment to providing a personalized, high-end fitness experience, the new studio at Mr. c r esidences will deliver an atmosphere that epitomizes elegance and rejuvenation. Featuring a modern design, dJ-curated music, and cutting-edge equipment, the coconut g rove studio fully embodies the brand’s refined approach to fitness.
In recent years, women have emerged as a dynamic force in the world of franchising and small business ownership. Their contributions have not only reshaped the entrepreneurial landscape but have also sparked significant growth in women-owned businesses across diverse industries.
This article explores the rise of women in franchising, the impact of female-
owned businesses on the economy, and the unparalleled opportunities for growth through franchising.
The past decade has seen a remarkable surge in the number of women starting their own businesses. According to the national Association of Women Business owners ( nAWBo), there are more than 13 million women-owned businesses in the United States, representing 42% of all small businesses. These enterprises
collectively generate $1.9 trillion in revenue and employ nearly 9.4 million people.
This growth is not confined to the u.S.; women entrepreneurs are making waves globally. Factors driving this trend include increased access to education, mentorship programs, financial resources, and a growing cultural emphasis on gender equality and empowerment. Social media and digital platforms have also played a pivotal role, providing women with tools to market their brands and connect with customers.
hris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. he founded Franchise Marketing ystems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. isit www.fmsfranchise.com for more information
Franchising has become an especially appealing avenue for women entrepreneurs. The franchise model offers a structured path to business ownership, reducing some of the risks associated with starting a business from scratch. Women, often known for their organizational skills, adaptability, and ability to build relationships, excel in franchising.
According to Franchise Business Review’s 2022 Women in Franchising report, women now own or co-own 32% of franchise businesses in the United States, a number that has steadily increased over the last decade. Industries like health and wellness, beauty, education, and food service have particularly attracted female franchisees, thanks to their alignment with women’s interests and consumer trends.
Women entrepreneurs have not only embraced franchising as franchisees but have also developed their own successful franchise brands. Here are a few inspiring examples:
• Jersey Mike’s Subs: While the brand itself was not founded by a woman, its rapid growth and culture of inclusivity have attracted a significant number of female franchise owners. Many of these women have scaled their operations, owning multiple units and serving as mentors for others.
• The Gingham Cafe: This women-owned brand has gained recognition for its innovative approach to casual dining, creating a unique franchise model that emphasizes training, support, and community involvement.
• Vacation Planners: A travel franchise led by women, Vacation Planners has grown into a market leader with over 800 locations, showcasing the potential for women to dominate in industries traditionally considered male-dominated.
• our Matcha Place: A fantastic story and brand in the growing matcha drink industry of a mother and two daughters who started a brand based on passion and their vision to bring healthy, delicious matcha products and drinks to the masses.
Women-owned businesses are a vital engine of economic growth. The U.S. Census Bureau reported that women-owned employer firms grew by 6% from 2014 to 2019, outpacing the growth rate of all businesses. This momentum has created a fertile ground for franchising, offering women entrepreneurs a chance to expand their reach and maximize their impact. Franchising provides several benefits that
make it a compelling growth strategy for women-owned businesses:
1. Scalability: Franchising allows women entrepreneurs to scale their businesses without shouldering the entire financial and operational burden themselves.
2. Support Networks: Franchise systems often include comprehensive training, marketing support, and mentorship, which are invaluable for women navigating the complexities of business growth.
3. Access to Capital: Franchising can help overcome one of the most significant barriers for women entrepreneurs— access to funding. By leveraging a proven model, franchisees are often more attractive to lenders and investors.
4. Work-Life Balance: Many franchise opportunities are designed with flexibility in mind, enabling women to balance their professional and personal responsibilities more effectively.
While women entrepreneurs are making strides in nearly every industry, some sectors have seen particularly strong representation:
• Health and Wellness: Women have been at the forefront of the health and wellness movement, launching franchises focused on fitness, nutrition, and holistic care.
• Education and Childcare: Franchises like kumon, The Goddard School, and other education-focused brands have benefited from women’s leadership and commitment to nurturing future generations.
• Beauty and Personal Care: From nail salons to medical spas, women have carved out a niche in the booming beauty industry, leveraging their understanding of consumer preferences.
• Food and Beverage: Women are bringing creativity and innovation to the food industry, building brands that prioritize quality, sustainability, and customer experience.
Despite their successes, women entrepreneurs still face unique challenges, including gender bias, limited access to funding, and balancing work with family responsibilities. Addressing these issues requires a multi-faceted approach:
1. Advocacy and Policy Changes: Governments and industry organizations can play a crucial role by implementing policies that support women entrepreneurs, such as grants, tax incentives, and anti-discrimination measures.
2. Mentorship and Networking: Programs that connect women with experienced mentors and industry peers can provide invaluable guidance and encouragement.
3. Education and Training: Equipping women with the skills and knowledge needed to succeed in business, such as financial literacy and leadership training, can level the playing field.
4. Access to Capital: Expanding funding opportunities, including women-focused venture capital funds and microloans, can help bridge the financing gap.
The future of women in franchising and small business is bright. As more women recognize the potential of franchising as a pathway to entrepreneurship, the industry will continue to benefit from
their creativity, resilience, and leadership. organizations like the i nternational Franchise Association ( i FA) and nAWBo are actively working to support women in franchising, offering resources, networking opportunities, and advocacy.
Moreover, the increasing visibility of successful women franchisees and franchisors serves as inspiration for others to follow in their footsteps. Initiatives that celebrate female entrepreneurs, such as awards and recognition programs, further encourage women to pursue their business dreams.
Read more on the growth and opportunities for women in franchising: https://www.fmsfranchise.com/growth-inwomen-owned-franchising/
The growth of women-owned businesses and their increasing presence in franchising mark a transformative period in the entrepreneurial landscape. Women are not only shaping industries but are also creating opportunities for others to
thrive. Franchising, with its structured support systems and scalability, offers an ideal platform for women entrepreneurs to expand their reach and make a lasting impact.
As we look to the future, it is clear that empowering women in franchising and small business is not just an economic imperative but also a powerful catalyst for innovation, inclusivity, and sustainable growth. By continuing to break barriers and seize opportunities, women entrepreneurs are poised to redefine what it means to lead in the world of business.
For more information on how to franchise a women owned business, contact Franchise Marketing Systems - Chris Conner: Chris.Conner@ FMSFranchise.com or visit the FMS site: www.FMSFranchise.com
For more information on how to find a woman owned franchise, visit www.FranchiseConduit.com
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
How e xpre SS e mpLoyment profe SS ionaLS’ women franc H i S ee S are m aking an i mpact
Women have been making significant strides in the business world, and franchise ownership is no exception. Express Employment Professionals is home to numerous outstanding female franchisees who have not only built successful businesses but have also become pillars of their communities.
This Women’s History Month, Express is proud to highlight the journeys of three exceptional franchise owners: Carolyn Chiovino, Paula Schmidt, and Carrie Manner. Their stories of perseverance, leadership, and community impact exemplify the values of Express and showcase how women are shaping the future of staffing and employment services.
chiovino: Investing in People and Building a Legacy
With 35 years in staffing, Carolyn Chiovino’s career has been defined by a commitment to investing in people. In 2021, Carolyn purchased an express office in north Aurora, i L., seeing in the brand a strong reputation and a collaborative culture that aligned with her values. For Carolyn, Express represents more than just a business opportunity—it is a platform to make a lasting difference in the lives of job seekers and employers alike.
Beyond staffing, Carolyn is deeply involved in her community. As a licensed John Maxwell coach, she mentors individuals, helping them unlock their leadership potential. She also volunteers at kane County Jail, providing guidance and hope to individuals seeking to reintegrate into society. Additionally,
she serves on multiple local boards, advocating for employment growth and workforce development. To further support job seekers and local businesses, Carolyn hosts a weekly cable TV show in Aurora, offering career advice and highlighting employment opportunities. Her multifaceted approach to leadership underscores her commitment to empowering others and fostering economic stability in her community.
Paula Schmidt’s journey to business ownership is one of resilience and determination. A widowed single mother of three from Pittsburgh, Paula built a thriving career despite her life’s obstacles. Her experience in outside sales and business development provided her with
the foundation she needed to excel in the staffing industry.
After joining Express Employment Professionals, Paula spent six years mastering the intricacies of the business. In 2016, she took a bold step and opened her own express office in WestmorelandFayette, PA, leveraging her expertise and entrepreneurial spirit to build a successful operation. In 2022, she expanded her reach by acquiring the Pittsburgh (East) location, further solidifying her presence in the Pennsylvania job market.
Paula’s business is driven by a deep-rooted passion for helping others. She understands the importance of employment stability and works diligently to connect job seekers with meaningful opportunities. Beyond her business, Paula is an active supporter of nonprofit organizations, including the Western Pennsylvania Diaper Bank. Her dedication to giving back ensures that her impact extends beyond the workplace, touching the lives of families in need throughout her community.
Carrie Manner’s career began as a temp worker at a staffing company in Minnesota.
Determined to find impactful work, she quickly proved her capabilities and climbed the ranks, eventually becoming a branch manager. Her leadership skills and deep understanding of staffing caught the attention of Express, leading her to join the company.
In 2022, Carrie took a leap of faith and became the owner of the Express office in everett, WA, one of the brand’s longest-standing locations. Taking on an established franchise came with its challenges, but Carrie was determined to make her mark. She has since focused on expanding the business, mentoring aspiring professionals, and helping job seekers find fulfilling employment opportunities.
Carrie’s story is a testament to the power of perseverance and hard work. Her ability to turn a temporary position into a thriving career and successful business ownership reflects the opportunities available to women in franchising. Through her leadership, she continues to inspire others to take control of their career paths and pursue their entrepreneurial ambitions.
As we celebrate Women’s History Month, it’s important to recognize the
contributions of women who are shaping the future of business and workforce development. Carolyn Chiovino, Paula Schmidt, and Carrie Manner exemplify what it means to lead with purpose, resilience, and a commitment to service. Their impact extends far beyond their individual franchises, influencing the broader employment landscape and inspiring the next generation of female business leaders.
Express Employment Professionals has long been committed to supporting women in business, providing them with the tools, resources, and networks needed to thrive. The company’s franchise model offers a unique opportunity for women to leverage their leadership skills and business acumen while making a tangible difference in their communities.
This month and every month, Express is proud to honor these women and the countless others who are making a difference through franchise ownership. Their stories remind us that success is not just about financial growth—it is about empowering others, strengthening communities, and leaving a lasting legacy of leadership and opportunity. v
In the world of franchising, success isn’t just about the bottom line; it’s about the legacy you leave behind and the lives you touch along the way.
Teresa Johnson, CEO of Color Me Mine, has made a profound impact not only on her brand but on the lives of countless others who have been inspired by her entrepreneurial journey. Her leadership goes beyond steering one of the fastest-growing brands in its category — it’s about empowering people to take control of their futures and build businesses of their own.
Teresa’s path to becoming one of the most influential women in franchising didn’t start in the way many might expect. In 2005, Teresa was working at a stable corporate job with a boat manufacturing company. Though the work provided security, she felt a pull to take a different path as the company underwent significant changes. She quit her corporate job with plans to start her own boat manufacturing company with her colleague, but then a non-compete agreement stood in her way. She didn’t have a clear blueprint at the time, but she understood that she had to keep looking for opportunities.
That’s when an unexpected opportunity landed in her inbox: the local paint-your-own-pottery (PYOP) studio she and her daughter frequented was up for sale. She put the $25,000 down payment for the studio on her credit card, committed to learning the ropes of business ownership and never looked back.
"I had an opportunity to become an entrepreneur, and i knew it would be tough," Teresa reflects. "But I wanted to show my daughter that anything was possible. That was the moment I decided to start."
By 2007, she had secured the investors needed to launch the boat company while simultaneously growing her pottery business. As she grew, she began to see the power of franchising as a means to
scale her success and had a desire to gain experience in business management and leadership, so in 2010, she became a multi-unit franchisee with Painting with a Twist. By 2011, she had expanded her PYOP operations to four studios, one of which she co-owned with her daughter, who was 15 at the time.
In 2021, after leadership changes and acquisitions, Teresa became co-owner and CEO of Color Me Mine. She embraced this new role with a clear vision: to revitalize the brand and provide customers with a therapeutic escape that allowed them to leave their worries at the door.
Since becoming CEO at Color Me Mine, the brand has experienced a dynamic resurgence. Under her leadership, sales have surged, with Average Unit Volume (AUV) up by 32% in just three years, and a record-breaking $1.447 million in highest gross revenue for a single unit achieved. After a decade of stagnation,
new Color Me Mine studios are now opening across the country, and the company is on track to reach 300 locations by 2029. The brand’s revitalization under Teresa is a testament to her ability to drive growth and innovation in an ever-evolving market. But for Teresa, the business success is only part of the story — her true passion lies in helping others achieve their entrepreneurial dreams.
thers: teresa’s true
Teresa has made it her mission to empower others to follow in her footsteps. She’s mentored more than 35 individuals, helping them navigate the complexities of business ownership and build their own businesses. Perhaps one of her greatest accomplishments is the success of her daughter, who, inspired by Teresa’s example, opened her own business at just 15 years old. Today, at 30, she and her husband own five businesses in nashville, a testament to Teresa’s lasting influence on the next generation of entrepreneurs.
one of Teresa’s most fulfilling experiences as a leader comes from mentoring those who work with her. "I always talk with my team members about their dreams," she says. "It’s likely not working in a PyoP studio forever, but if i can help them realize what they want to do next and be their 'dream manager,' that’s the most fulfilling role for me."
Teresa’s mentorship has impacted not just her family, but countless individuals who have crossed her path. One story that stands out is of katy, a young woman who had her seventh birthday party at Teresa’s studio years ago. As fate would have it, katy returned to the studio at 17, seeking a job while in college. Teresa hired her, offering guidance not only on the technical aspects of the business but also on leadership.
over time, katy faced challenges while learning to manage the studio on her own. When she expressed doubts about her abilities, Teresa reassured her and gave her the confidence to excel. With Teresa’s support, katy grew in both skill and confidence. After college, she transitioned into a career as a high school English teacher and eventually became a school principal. years later, katy shared a powerful message with Teresa: “I learned how to be a leader from YOU. Truly. You instilled such great wisdom and I’m excited to put it in to practice.”
This is just one of many stories, including that of Teresa’s daughter, who has also been shaped by her mentorship. These moments highlight Teresa’s ability to help individuals — whether family or strangers — unlock their potential and grow in both business and leadership.
Teresa’s commitment to both business growth and the success of others is the cornerstone of her thriving career in franchising. Through her example, she’s proving that a true leader not only drives innovation and business success but also nurtures the next generation of leaders. v
In today's dynamic business landscape, franchise diversification has become a crucial strategy for long-term success and resilience.
As we navigate the complexities of the current market, multi-unit and multi-brand franchisees are increasingly exploring innovative ways to expand their portfolios and maximize their investments. Several key trends are shaping the future of franchise diversification.
Maximizing time and Money through synergistic combinations
one of the most significant trends is the strategic combination of complementary brands to create powerful synergies. Multi-brand franchisees are recognizing the value of aligning businesses that can mutually benefit from shared resources, customer bases, and operational efficiencies. This approach not only maximizes the return on investment but also allows franchisees to leverage their existing expertise across multiple brands.
For example, a franchisee operating a fitness center might consider adding a healthy food franchise to their portfolio. This combination creates a natural synergy, allowing the franchisee to cross-promote services and cater to health-conscious consumers across both businesses. Similarly, a hotel franchise owner might integrate a coffee shop or restaurant franchise within their properties, enhancing the guest experience while creating additional revenue streams. Another aspect of this trend is the diversification into separate industries to
boost income streams. By investing in unrelated sectors, franchisees can protect themselves against industry-specific downturns and tap into diverse market demands.
In an era of economic uncertainty, franchisees are increasingly turning to diverse portfolios as a means of weathering market fluctuations. By investing in a mix of industries, franchisees can balance high-demand sectors with more stable, recession-resistant businesses to ensure a steady income stream.
B2B services have become particularly attractive in this context. These services often provide essential support to other businesses, making them less vulnerable to consumer spending fluctuations.
When diversifying for resilience, consider the following strategies:
• i nvest in counter-cyclical industries that tend to perform well during economic downturns
• Balance high-growth opportunities with stable, established brands
• Look for franchises with recurring revenue models or essential services
• Consider businesses that cater to different customer segments or price points
While diversification offers numerous benefits, it's crucial to approach it strategically. Here are some key considerations for franchisees looking to expand their portfolios:
• Assess your current operations: ensure your existing franchises are stable and profitable before expanding.
• Conduct thorough market research: Understand the potential of new industries or brands you're considering.
• evaluate operational synergies: Look for opportunities to leverage existing resources and expertise across new ventures.
k im gubera, Chief Executive Officer at PIrTEK, is responsible for the company’s operations. Bringing more than 20 years of franchising experience and leadership to her current role at PIrTEK, Kim is focused on developing the franchise network, ensuring outstanding franchise support, and driving profitable growth within the franchise system by keeping corporate employees and franchise owners working together fervently to achieve shared goals.
“ By investing in a mix of industries, franchisees can balance high-demand sectors with more stable, recession-resistant businesses to ensure a steady income stream.”
• Consider your personal strengths and interests: Choose franchises that align with your skills and passions.
• Maintain a balanced portfolio: Aim for a mix of established and emerging brands, as well as different industry sectors.
• Plan for scalability: Select franchises that offer room for growth and multi-unit expansion.
• Build strong relationships with franchisors: Open communication and mutual trust are essential for success in multi-brand franchising.
As we look ahead, the trend towards diversification in franchising is likely to continue growing. Multi-unit, multi-brand franchisees are becoming increasingly influential in the franchise landscape,
driving innovation and shaping industry practices.
In conclusion, diversifying your franchise portfolio is a powerful strategy for maximizing returns, minimizing risk, and building a resilient business empire. By carefully selecting complementary brands, embracing innovative business models, and focusing on recession-resistant industries, franchisees can position themselves for long-term success in an ever-changing economic landscape.
remember, successful diversification is not just about adding more brands to your portfolio – it's about creating a strategic mix of businesses that work together to drive growth, efficiency, and profitability. As you consider your next franchise investment, take the time to evaluate how it fits into your overall business strategy and how it can contribute to a stronger, more diverse portfolio. v
Switching careers can feel like a big leap, but it’s also an exciting chance to explore something new and find work that truly lights us up. In fact, career changes are more common than ever, with half of professionals seeking a fresh direction at some point in their careers.
We’ve both gone through that shift ourselves and know it’s not always easy— especially when it means taking the plunge into entrepreneurship.
For us, becoming Mathnasium Learning Center franchisees wasn’t just about opening a business—it was about bringing a much-needed resource to our Park City community. By combining our expertise in economics and education, we launched our Mathnasium center, a brand we both trusted as customers.
Fast forward two years, and our business is thriving. Every step of the way has been
a learning experience. We’re excited to share the five key lessons we’ve learned, in hopes they’ll help others navigate their own career transitions and succeed in franchise ownership.
not Just a convenient one:
Building a business with a partner who complements your strengths and weaknesses is essential. A shared vision and mutual support from day one is key to long-term success. By leveraging each other’s expertise and collaborating effectively, you can overcome challenges and unlock your full potential for growth.
When choosing a partner, it’s important to consider both your personality and theirs to ensure smooth collaboration without constant conflict over decisions. While working with friends or family can be rewarding, it’s not always the right fit for everyone. The ideal partner is someone who shares your passion for the business, builds mutual trust in decision-making, and keeps you motivated through the ups and downs of entrepreneurship.
Hiring the right team is one of the biggest challenges early on. it’s crucial to find individuals who align with your vision and
contribute to creating a positive, motivated culture. Take the time to identify the skills you need, and recognize where you can train and nurture unique talents within your team.
Understanding your end goal and working backward will help you build a dream team you can rely on as your business grows. By assembling a team you trust, you’ll empower them to effectively manage the business and follow the processes you’ve established.
Starting a new business can feel overwhelming, but it’s important to stay focused on the immediate tasks. Don’t get lost in the long-term challenges—take things one step at a time and prioritize what needs to be done first. By breaking big goals into smaller, manageable steps, you can keep up momentum and make progress without feeling overwhelmed. Staying grounded throughout the process is key. Success doesn’t happen overnight, and as challenges come up, take a moment to reflect on what you’ve already accomplished. recognizing your progress reminds you of the journey so far. Taking steady steps toward your long-term goals is far more manageable than trying to make giant leaps when navigating a career change of this magnitude.
It’s also important to occasionally step back and evaluate where you are with your
business, so you can clearly envision both short-term and long-term goals.
Having strong mentors and a proven franchise model is crucial when navigating the complexities of starting a new business. Mentorship offers valuable guidance, boosts your confidence, and provides the tools needed for success. With a reliable support system in place, you can tackle obstacles more effectively and stay focused on your long-term goals.
Don’t hesitate to ask questions and lean on the franchise leadership team. One of the biggest advantages of joining a franchise is that the challenges have already been worked through, helping to streamline the opening process and beyond. The leadership team is there to support you and set you up for long-term success.
When considering a big career change, trusting your instincts and pursuing your passion is essential. Follow your gut, especially when choosing a franchise opportunity that aligns with your values and long-term goals. By staying true to your instincts, you’ll find greater fulfillment and resilience when faced with challenges.
Your gut feeling is a valuable roadmap in life, and that shouldn’t change when it comes to business. While knowledge and careful evaluation are important, if something doesn’t feel right, trust your intuition. There’s a reason you felt compelled to make a career change, so don’t hesitate to rely on your instincts when making decisions for your business.
Change can feel daunting, but it’s also an exciting opportunity for growth— especially when it comes to our careers. While we may not always seek change, sometimes it’s exactly what we need. With franchising, you have proven systems in place that ease the challenges of starting a new business. From there, it’s all about following simple strategies to set you and your brand up for long-term success as you embrace your new passion. v
tH e Land of o pportunity: wH y franc H i S ing iS a w oman’S w or Ld
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Franchising has created fantastic opportunities for women and minorities to build generational wealth while having control over their own business and source of income.
”
As an Asian woman in a maledominated industry, my path was sometimes a challenging one. The learning curve of becoming a restaurateur was not unlike previous professional experiences in which both my ethnicity and gender impacted how colleagues and investors perceived me.
I had departed from a successful career in law, and also grew up in Louisiana as an immigrant during the mid 80s, so I was no stranger to racism and sexism in the workplace.
Once upon a time, like most things, franchising was a man’s business. Today, there are still countless societal and financial barriers that prevent women from finding success in the entrepreneurial space. It was once widely believed that women, especially minorities, were not equipped to handle the complexities of owning and operating a business, let alone multiple locations on a national scale. Self-founded and self-funded, I am the majority owner of Bun Mee backed by a few minority investors. Even though I am clearly at the helm— people still attach me to a man’s success by-proxy.
While building my franchise, I felt the weight of this most acutely when I visited construction sites and dealt with contractors and subcontractors. I felt dismissed or underestimated. Other times, a project manager on site would direct their comments and make eye contact only to my male colleagues as if I weren’t there. I would often be asked if I had a male business partner (or a husband partner) working alongside me because it was uncommon to see a sole female founder. I’ve dealt with subordinates who have spoken in condescending tones and innuendo towards me that I believe would not happen if I were male. I am also faced with ingrained subtle gender biases and stereotypes– women can’t be decisive decision makers, we are too emotional, or that we weren’t tough enough to handle a difficult industry dominated by men.
“Why don’t women just open their own
businesses instead of complaining about male dominated industries?” many men ask. When you don’t see yourself represented in a particular industry, it makes it hard to find mentors and networking opportunities. This can go all the way back to high school, where your GPA, your school’s reputation and your financial situation determine which degree to pursue at what school, which college scouts visit your school, or if you could even afford to go to university at all.
In college, many student and professional organizations are dominated by longstanding family or social ties. Many Fortune 500 executives (approximately 80% as of 2021) have been members of historically white Greek-lettered fraternities, which can reinforce gendered and racial inequities in the U.S. professional world. Even the idea of “getting your foot in the door” as a woman can feel impossible, because factually speaking, it almost is. As of March 2024, only 2.2% of all venture capital went to women-owned businesses. That means that 98.8% of financing opportunities went to male CEOs and founders, who likely will award future financing and leadership opportunities to other men. Thus, the disparity between women in leadership and the overall wage gap continues in a vicious cycle.
In 2025, despite men being equally capable of being present and involved fathers, it still somehow falls to women to hold down a full-time job while also being a primary caretaker and homemaker. Even owning my own business doesn’t exempt me from this. Many people don’t realize i’m a single mom who wants to be as hands-on
as possible in parenting my son. Balancing being an involved, attentive mom while making sure to stay heavily involved in my business is a huge challenge. I do not have the luxury of relying on a partner to help balance the caretaking responsibilities or the extra financial security of living in a joint-income household. Furthermore, single mothers tend to face harsher critiques and social stigma whereas single fathers are praised for “going the extra mile” to perform a duty that is not inherently ‘theirs’ to do. Due to the wage gap, single fathers tend to hold higher paying jobs and are more financially stable than single mothers.
Today, women are getting heavily involved in franchising and changing the industry for the better, often coming from sexist workplaces or feeling misunderstood as a female consumer. As with any industry, there is still a glass ceiling to shatter and prestigious opportunities that will be harder for me to obtain compared to those in white, male-dominated networks. The 9-5 work day, after all, was created to better suit a man’s natural circadian rhythm than a woman’s—true story! Today, there are many talented men who do not work well following a woman leader, or collaborate well with women in a team environment.
Franchising has created fantastic opportunities for women and minorities to build generational wealth while having control over their own business and source of income. As a busy single mom, this means i have far more flexibility in my schedule than I would if I were working for someone else. v
Opening a new business is not an easy feat, but this combined with learning the English language and the 2009 recession was quite the task! These considerable numbers of barriers were more than a woman entering franchising might usually face.
My daughter and I weren’t native English speakers and we didn’t have a male co-founder. Essentially, I was leaving everything I knew and putting everything I had, into a business that might or might not work.
This wasn’t just any business. We wanted to bring something thoughtful and personal to the U.S., to help new audiences embrace the culinary culture that my daughter and I were born into. French pastries represent the pinnacle of Parisian perfection and attention to detail, whether it be through flavor pairings or in the artistry of the pastry’s appearance and presentation. Similar to any patisserie you could walk into in France, we knew we wanted to offer our take on France’s finest macarons, pastries, gelatos, and coffees at a reasonable price. The amount of love and care that goes into French desserts, especially the desserts I grew up eating with my family, cannot easily be replicated unless the authenticity remains centerstage in growing the franchise footprint. Thus, we had to be incredibly careful when mapping out what Le Macaron would taste, feel, and look like. How does one succinctly weave the unconditional love between an immigrant mother and
daughter into a franchise concept’s design, aesthetic, menu and brand personality? With the proper amount of love, time, care and education, it is possible. We did this through the compact café model, which caters to convenience for both franchisee and customer, without compromising the quality of the product. A Le Macaron buildout is quaint and small, something that effortlessly blends into the bustling businesses lining the cobblestone roads of Paris. While anyone can find a piece of France at any of our locations, each and every macaron is still made in Sarasota, Florida at our confectionary, led by my daughter’s husband. This ultimate commitment to authenticity and quality control is what truly set us apart from competitors, and allows for franchise owners to receive ready-to-serve
confections without having to bake them in-house every day.
When it comes to indulging in a truly authentic French culinary experience, it doesn’t start and end with the café’s appearance. nothing compares to the delicate artistry of the macaron itself. Each confection we offer is made with a time-honored recipe that dates back centuries in Europe. Since the beginning, we’ve committed to this tradition, using only the finest natural ingredients: ground almonds, soft meringue, and premium fillings like rich ganache, velvety creams, and homemade fruit jams. Lightly crisp on the outside with a smooth, creamy center, each macaron is a testament to the elegance of French pâtisserie and this time-honored attention to detail. While we pride ourselves on attention to detail, we also understand the importance of simplicity and purity in our ingredients. Our macarons contain no preservatives, are gluten-free and kosher.
As one builds a brand with authenticity, it is important to seek out strategic partnerships with likeminded brands who share similar values to build brand trust in consumers (and to attract enthusiasts who may have only learned about us through these partnerships and collaborations!)
Most recently, we partnered with Leonidas Chocolate and now supply its premier Belgian chocolate in all our stores. Both of our brands are family-founded, owned and operated, and share similar missions of bringing people happiness through authentic, high-quality, European-style baked goods. It wouldn’t make sense to offer franchisees and consumers an authentic European dining experience if our resources, ingredients,
It is crucial to be thoughtful, intentional, and authentic in what you are offering as a franchisor looking to grow. i firmly believe that it is a leader’s job to share their hard-won wisdom and experiences with others, especially those looking to open up a restaurant of their own. This, in turn, will inspire entrepreneurs to both want to offer—and expect—this same level of authenticity in future business ventures. As we look to continue to grow our footprint nationwide, we are seeking franchisees who are interested in offering an authentic French experience to new communities. Please see https://franchiselemacaron.com/ for more details.
To find the closest Le Macaron near you, or to browse our mouthwatering desserts, visit us at Lemacaron-us.com.
About Jane shobe: Jane, Franchisee of Expedia Cruises in Laguna Niguel, California. A previous Executive Assistant, Jane made a career leap to pursue her passion for travel, and has built a thriving business in the industry. Starting as a Luxury Cruise & Vacation Planner, she developed her skillset in customer service and travel planning, eventually becoming the owner of Expedia Cruises in Laguna Niguel.
Starting a business is an exciting experience, filled with endless opportunities and possibilities. From designing your store’s layout to planning your grand opening, every decision feels like a step toward realizing a dream. However, reality can quickly set in. Sales may slow, bills pile up, and doubt creeps in – leading many entrepreneurs to question whether their business can truly succeed in the long run.
It is natural for both new and seasoned franchisees to experience fear, anxiety, or uncertainty along the way. The good news is that fear does not have to control your future. There are actionable strategies to guide you through tough moments, and with the right mindset, you can turn selfdoubt into a driving force for success. Here are four key pieces of advice to help you conquer your fears and stay on the path toward profitability.
From the moment you start your business, transparency should become a core value in your day-to-day operations. Transparency is not just about sharing information; it is all about setting clear expectations and ensuring everyone on your team understands the goals and what
is required to achieve them. Being upfront and direct about performance expectations, compensation details, and even the challenges your franchise faces is crucial for building trust within your team.
When employees know where they stand and feel included in the decisionmaking process, it promotes a culture of collaboration and accountability. Transparency allows you to address potential issues before they become larger problems, ensuring the business stays on track. When your employees feel confident and secure in their roles, they are more likely to contribute positively to the franchise’s success. This kind of environment also encourages open communication, which can help reduce any anxiety around performance and build a sense of alignment across the business.
Attracting new clients and building a reliable team are two essential components for long-term success in any business, regardless of industry. One of the biggest mistakes you can make as a franchisee is assuming that once you have established a customer base or built your team, you can take a break. Consistent advertising and recruiting efforts are critical to ensure that your business keeps growing and evolving.
You need to stay visible and active in your outreach to attract both customers and employees. For example, wearing your company’s branded apparel can spark conversations with potential clients and team members wherever you go. This simple tactic helps you remain top of mind and build a network of people who are interested in what your franchise has to offer.
Regularly dedicating time and resources to marketing and recruiting encourages continuous growth for your franchise. It prevents stagnation and helps ease any fear that may arise when business growth slows. Whether through digital marketing, networking events, or word-of-mouth referrals, staying consistent in advertising and recruiting will help your business continue to move forward.
Given the abundance of options available to consumers, businesses must always look for ways to improve operations through technology. This is especially true for franchisees, who need to embrace new tools and technologies that streamline operations, enhance the customer experience, ensure consistency across locations, and provide a competitive edge in their industry.
For example, using digital platforms to host seminars or share insights can help you reach a broader audience and engage potential clients in meaningful ways. These resources also allow you to optimize internal operations, from managing bookings and analyzing sales data to improving communication with your team.
By adopting new technology, you can free up valuable time to focus on growing your franchise, rather than getting bogged down in administrative tasks.
It is common to feel hesitant about new technology, especially when it is initially introduced, but you need to view these advancements as opportunities. By staying open to learning and adapting, you can leverage technology to drive creativity, connectivity, and innovation in your business.
Being a franchisee can be demanding, and it is easy to fall into the trap of working around the clock to avoid failure. However, taking time for yourself is essential to avoid burnout and stay committed to the long-term success of your business. Finding a sustainable work-life balance will not only help you recharge but also improve your decision-making and ability to focus when you are on the clock.
Whether this means setting aside personal time for family, hobbies, or self-care, taking regular breaks ensures that you return to your business with a refreshed mindset. A well-rested franchisee is a more effective leader, able to tackle challenges with a clearer perspective and more creativity. Without this balance, you can lose sight of why you got into franchising in the first place and risk burning out before reaching your goals.
Remember that business success is a marathon, not a sprint. By incorporating personal time into your schedule, you will maintain your energy and avoid exhaustion, ultimately fostering a sustainable dedication to your business through the ups and downs.
The fear of business failure is something that every entrepreneur faces at one point or another. However, it does not have to be a roadblock. By embracing transparency, staying consistent with advertising and recruiting, leveraging new technology, and prioritizing work-life balance, you can turn your fear into motivation for long-term growth. v
In the ever-evolving world of franchising, few stories stand out as powerfully as that of Chrissy VanderWyde. As Vice President of Franchise Relations at PuroClean, a leading property restoration and remediation franchise, Chrissy is not only a trailblazer but a force for change in a traditionally male-dominated industry.
Her journey—one that began over three decades ago—serves as an inspiration for all, proving that passion, perseverance, and a people-first mindset can carve a path to success.
In 1988, PuroClean was still in its infancy, not yet a franchise, when Chrissy joined as the company’s first employee—and its first female employee. At the time, she didn’t think of herself as a “first” in any sense. She was simply eager to work, to learn, and to grow. Coming from the restaurant industry, with experience at well-known franchise brands like Dairy Queen, Pizzeria uno, and TGi Friday’s, she had already developed critical skills in teamwork, communication, and customer service. These skills would become the foundation of her decades-long career in franchising.
But her path to PuroClean wasn’t meticulously planned. She met the company’s founder through his son. The founder recognized her people skills, leading him to offer her an opportunity to join the emerging brand. That one invitation changed the trajectory of her career. She took the opportunity and ran with it, determined to make an impact. Unlike many of her peers, Chrissy took an unconventional path—she obtained her GeD instead of following the traditional high school graduation route. Despite not attending college, she worked tirelessly to educate herself through practical knowledge, overcoming challenges and defying expectations to rise to the top of her field.
Chrissy quickly realized that franchising was more than just a business model— it was a gateway to entrepreneurship, financial independence, and personal fulfillment. She immersed herself in the world of franchising, learning through hands-on experience, trial and error, and an unshakable commitment to growth. Today, she proudly serves as a key leader on PuroClean’s executive team, helping to drive the success of a thriving franchise network of nearly 500 locations across north America.
Her role as Vice President of Franchise Relations is multifaceted. She ensures that PuroClean’s Franchise Owners have
the support, resources, and guidance they need to succeed. But more than that, she champions diversity and inclusion, actively encouraging more women, minorities, and individuals unfamiliar with franchising to explore opportunities in the industry. “It isn’t difficult for me to share my trials and errors, to help others bypass my missteps,” Chrissy says. “I believe in paying it forward.”
The restoration industry has long been perceived as male-dominated. But times are changing, and Chrissy has played a pivotal role in driving that change within PuroClean. Four years ago, the company awarded its first-ever Female Technician of the Year—an achievement that once seemed groundbreaking but is now becoming the norm. Today, more women than ever are entering the restoration field, excelling as technicians, franchise owners, and industry leaders.
Chrissy is especially proud of PuroClean’s PuroWomen’s Growth Group, an initiative designed to mentor and support women in the network. This group fosters a strong community where women at all levels— whether Franchise Owners, technicians, or Home office team members—can collaborate, share ideas, and uplift one another. “We are creating a space where women don’t just succeed but thrive,” she says.
Chrissy’s leadership is deeply rooted in values of service, teamwork, and resilience. PuroClean’s franchise model isn’t just about business; it’s about helping people in their most vulnerable moments—after fires, floods, and other property disasters. That same commitment to service extends beyond customers and into the franchise network itself.
She recalls a defining moment that exemplifies the brand’s culture: During the 9/11 attacks, PuroClean’s annual Convention was taking place. As flights were grounded and attendees were stranded, local Franchise Owners didn’t
“ Chrissy believes in leading with authenticity. She embraces collaboration, encourages innovation, and—perhaps most importantly—knows when to step back and allow others to shine.
hesitate to lend their cars and resources to those in need. “That’s who we are as a brand,” Chrissy says. “We take care of one another.”
Chrissy believes in leading with authenticity. She embraces collaboration, encourages innovation, and—perhaps most importantly—knows when to step back and allow others to shine. “I’ve learned to let go of the perception of control, letting others do what they think is right and seeing the process unfold,” she reflects. “It’s taking us from great to remarkable.”
Her career is a testament to the fact that success in franchising—or any industry—is not dictated by a traditional path but by passion, resilience, and an unwavering belief in people. And as more women step into leadership roles, build franchise brands, and redefine the industry, Chrissy VanderWyde stands as a beacon of what’s possible.
Her story is not just about breaking barriers; it’s about building bridges for others to cross. And for the next generation of women in franchising, she’s holding the door wide open. v
