I SN ’ T Bu I lT FOR F RANCHISEES TO Su CCEED, wHAT’S THE P OINT ?
MASTERING
yO u R FIRST
y EAR IN B u SINESS:
ke Y insights
fO r success
TO l E v ERAGE B u SINESS RE l ATIONSHIPS FOR MEANINGFul GROw TH , CONSIDER FRANCHISING
36 United Water Restoration Group: how ai is Enhancing Franchise support
40 America’s Swimming Pool Company: 20 Years of growth in the Franchise industry
44 Lime Painting: revolutionizing the industry with Mobility, Flexibility and luxury services
46 Rolling Suds: if a Franchise isn’t Built for Franchisees to succeed, What’s the Point?
48 Rolling Suds: a Franchise Built for success Have Your Say
38 Mike Bahun: Why Fundraising University is the Perfect Franchise for the remote Work Era
Franchisee In Action
50 GYMGUYZ: Mastering Your First Year in Business: Key insights for success
32 Chris Conner: Mobile Franchises: the scalable, low - Overhead Model revolutionizing Entrepreneurship
42 Danessa Itaya: to leverage Business relationships for Meaningful growth, consider Franchising
fi V e s tar franc H isin G brands named among Entrepreneur’s fastest-growing franchises
Two brands from the rapidly expanding Five Star Franchising platform have been included in Entrepreneur’s annual ranking of Fastest-Growing Franchises, denoting their continued success in the United States and Canada. The inclusion of these brands on the list underscores the ongoing opportunities available to prospective franchisees within the home services sector.
t he 2025 edition of the Fastest- g rowing Franchises list ranks Five star Bath s olutions (#28) and Mosquito shield (#48), both of which have become staples on the list. Five star Bath s olutions appears for the second year in a row and Mosquito shield for the third.
“ it’s exciting for us to witness these two brands recognized for their continued growth,” said s cott abbott, cEO and co-founder of Five star Franchising. “ to see these brands honored year after year for their expansion shows the extent to which our franchise owners’ hard work and commitment pays off. it also demonstrates the exceptional drive of our teams at the brand and platform level to help our franchise owners to succeed.”
“ t he Five star Franchising platform of brands offers tremendous value to franchise owners,” said colt Florence, senior vice president of franchise development for Five star Franchising. “Our shared platform is designed to empower franchise owner success, equipping them with the resources and support structures needed to thrive. t hat our brands continue to expand is a direct result of our commitment to growth and fostering an environment where aspiring business owners can achieve their desired lifestyle through franchising.”
Northern Fly Lights: Longtime Technician Opens Newest t ruly n olen Pest control in Gainesville
Truly Nolen Pest Control recently opened in Gainesville, Fla. The franchise is owned by Aaron and Stacie Pratt. in March, the g reater gainesville chamber of commerce hosted the Pratts and members of the truly n olen Franchise d ivision at the chamber Office for an official ribbon cutting welcoming them to the neighborhood.
With this opening, Florida now has six truly n olen franchises, joining Jacksonville, tallahassee, t he v illages, daytona Beach, and Ocala. (which opened March 6th).
Pratt recently finished 26 years of work with truly n olen in s outhwest Florida as a pest control technician. h owever, it was a decision he made with his wife, who spent 27 years in the medical industry, that led them on a path to g ainesville.
“We wanted to move to g ainesville to be closer to family, and i really wanted
to continue working in the pest control industry,” said Pratt. “We realized that by opening a franchise, i could continue bringing the same quality of service to a new community.”
in their spare time, the Pratts enjoy fishing and riding motorcycles together.
l ance Washington, truly n olen d irector of d omestic Franchising, said unlike most franchisees, he already had a working relationship with a aron Pratt when
the Pratts first inquired about buying a franchise. “ i was once a aron’s manager at our corporate service in Fort Myers, and he was a terrific team member who did a great job solving his customer’s pest problems,” said Washington. “ t heir desire to remain part of truly n olen as franchisees should help them in an active g ainesville community and throughout alachua county in the years to come.”
www.trulynolenfranchising.com
Fresh Leadership and Integrated Supply Chain
Prepare GaraG e e x Perts for Robust Franchise Growth in 2025
GarageExperts®, the leading garage makeover franchise, is uniquely positioned for continued growth and stability amidst potential economic headwinds thanks to its injection of new leadership and unique operational advantages. With a goal of adding 20 new franchise locations in 2025, GarageExperts offers a proven opportunity for entrepreneurs seeking to thrive in the booming home improvement market.
g arageExperts specializes in transforming garages into functional, organized, and visually-appealing spaces through high-quality epoxy/polyaspartic flooring, custom cabinetry, and innovative storage solutions. garageExperts is targeting select markets for expansion, including Oklahoma city, Phoenix, st. louis, cincinnati, indianapolis, louisville, Memphis, atlanta, n ew Jersey, and Westchester, nY.
New Leadership
a strengthened leadership team has poised g arageExperts for continued expansion in 2025, bringing on the following new executives:
• Mike Mushinski as President
• Ken Vickers as Chief Financial Officer
• Brooke Janousek as Chief Marketing Officer
industry veteran Mushinski is responsible for driving the overall strategic direction of the brand, ensuring franchisee profitability, and overseeing the continued development of g arageExperts’ vertically integrated model.
v ickers oversees the financial operations of the company, ensuring financial stability, and developing strategies for sustainable growth.
Janousek leads the brand’s marketing efforts, focusing on driving lead generation for franchisees, enhancing brand awareness, and developing innovative marketing strategies to support continued growth.
“We are incredibly excited to welcome Mike, Ken, and Brooke to the g arageExperts family. t heir collective experience and leadership will be invaluable as we embark on a new chapter of franchise growth,” said Mike Meursing, cEO of g arageExperts. “We are confident that their expertise will further strengthen our franchisee-first focus, drive innovation, and help us achieve our goal of adding 20 new locations in 2025.
www.garageexpertsfranchise.com
r oof s cientist Launches Franchise Opportunity, Aiming to Disrupt the Roofing Industry
Roof Scientist, an innovative player in the roofing industry, has launched a nationwide franchise opportunity with plans to expand to at least 20 locations in its first year.
Founded on the research of coatings expert Frank c arman, r oof s cientist offers an alternative to traditional roof replacement with cericade™, a nanoceramic resin that bonds at the molecular level to extend the lifespan of asphalt shingles. t he technology addresses two growing issues in the roofing industry— declining shingle quality with increased pricing due to changes in oil refining.
“ t here’s less asphalt available today, so shingles today contain less of the ingredient, making them less durable yet more expensive,” explained Michael Wagner, Brand President of r oof s cientist. “Our proprietary coating offers a costeffective solution to protect roofs and extend their lifespan.”
Backed by h omeFront Brands, r oof s cientist is launching a franchise model that provides a scalable, service-based business with low overhead. Franchisees can operate without a storefront, working from a truck and storage facility. t he company also offers training, marketing, and business support.
r oof s cientist is actively seeking franchise partners and exploring collaborations with insurance companies, real estate agents, and home inspectors to further integrate cericade™ as a standard in roof protection. For more information, visit HomeFront Brands.
m o Bile FraNC hises: The Scalable, low- overhead Model r evolu T ionizing en T repreneur Ship
In the modern business landscape, traditional brick-andmortar models face challenges ranging from high overhead costs to inflexible operational structures.
Traditionally, the barrier to entry for a “wanna-be entrepreneur” was the high capital cost to open a fixed location business model with construction expenses, leases, equipment and a wide range of expenses that could easily make a new business investment exceed $500,000 or $1,000,000 to open. Enter the mobile franchise model, a concept that has redefined how businesses operate, scale, and serve customers and many times can be started for as little as $50,000 to open a new franchise business. These innovative franchises leverage mobility, allowing owners to bring their products and services directly to the consumer, reducing fixed costs and opening opportunities for scalable growth. In this article, we explore the value of mobile franchises,
their benefits for franchisees, and why they represent an increasingly attractive business model in today’s economy.
the appeal of mobile franchises
Mobile franchises are characterized by their on-the-go nature—whether through a fleet of vehicles, a mobile app-enabled service, or a portable operation. This model appeals to entrepreneurs and consumers alike, offering convenience, cost-efficiency, and personalized service.
1. Low Overhead Costs
One of the most significant advantages of mobile franchises is their low overhead. Unlike traditional brick-and-mortar businesses, which require significant investment in physical infrastructure, mobile franchises operate without these expenses. Franchisees save on:
• Rent: There’s no need to lease or purchase retail space.
• Utilities: Mobile operations typically require less energy and fewer utilities.
• Staffing: Smaller teams can manage operations efficiently.
For example, food trucks, mobile pet grooming services, and on-site car detailing franchises often operate out of customized vehicles, significantly reducing monthly expenses.
2. Flexibility and Scalability
Mobile franchises offer unparalleled flexibility. Franchisees can choose their schedules, target specific neighborhoods or events, and adapt to changing market demands. This adaptability makes scaling easier—adding more vehicles or service areas is often simpler and more costeffective than expanding physical locations.
3. Enhanced Customer Convenience
In today’s fast-paced world, consumers value businesses that save them time. Mobile franchises deliver convenience by bringing services directly to the customer’s doorstep. This creates a competitive edge in industries like health and wellness, automotive care, and personal services.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
industries thriving with mobile franchises
While almost any industry can adopt a mobile model, certain sectors have particularly excelled in this format. Let’s examine some examples:
1.
Food and Beverage
Mobile food franchises—ranging from gourmet food trucks to coffee carts—are a staple of the industry. Their mobility allows them to cater to high-traffic areas, festivals, and private events, maximizing revenue potential. Franchises like Kona Ice and Cousins Maine Lobster exemplify the success of this approach, offering unique culinary experiences that adapt to where the customers are.
2. Health and Wellness
Mobile fitness franchises, massage services, and health screening providers have found success by offering convenience and accessibility. For example, StretchLab’s mobile operations provide personalized stretching sessions at corporate offices, retirement communities, and private homes.
3. Home Services
Mobile home service franchises, including cleaning, pest control, and repair services, benefit from their ability to respond quickly to customer needs. Brands like Mosquito Joe and Mr. Appliance capitalize on this by offering efficient, on-site solutions that enhance customer satisfaction.
4. Automotive Care
Car detailing, oil changes, and tire services are increasingly moving away from fixed locations. Mobile franchises like Spiffy and Oil Butler deliver these services directly to the customer’s driveway, saving them time and hassle.
5. Personal Services
Mobile pet grooming, beauty services, and tutoring franchises address specific consumer pain points. For instance, Wag’N Tails Mobile Pet Grooming allows pet owners to avoid the stress of transporting their animals by providing professional grooming in a self-contained mobile unit.
benefits for franchisees
The advantages of mobile franchises go beyond low overhead and scalability. Franchisees also enjoy:
1. Quick Startup
Setting up a mobile franchise is typically faster than launching a brick-and-mortar business. With fewer permits, less construction, and a simpler operational structure, franchisees can begin earning revenue sooner.
2. Greater Market Reach
Mobile operations aren’t tied to a single location, allowing franchisees to expand their reach. By strategically targeting different areas, they can tap into diverse customer bases and maximize revenue potential.
3. Resilience During Economic Downturns
The lower costs associated with mobile franchises make them more resilient during economic downturns. Without the burden of fixed expenses like rent, franchisees can weather challenging financial periods more effectively.
4. Technology Integration
Mobile franchises often leverage technology to streamline operations and enhance customer experiences. GPS tracking, mobile payment systems, and customer relationship management (CRM)
tools help franchisees operate efficiently and maintain high levels of service.
challenges and How to
overcome them
While mobile franchises offer numerous benefits, they aren’t without challenges. Potential franchisees should consider the following:
1. Regulatory and Licensing Requirements
Operating a mobile business may require special permits or licenses. Franchisees must familiarize themselves with local regulations to avoid fines or interruptions.
Solution: Partnering with an established franchisor provides guidance on navigating regulatory landscapes.
2. Vehicle Maintenance and Upkeep
Vehicles are the lifeblood of mobile franchises. Regular maintenance is essential to ensure reliability and avoid downtime.
Solution: Investing in quality vehicles and implementing a routine maintenance schedule can mitigate this challenge.
3.
Marketing and Brand Awareness
Mobile franchises must work harder to establish a recognizable presence compared to static storefronts.
Solution: Leveraging digital marketing, social media, and local events can boost visibility and attract customers.
success stories: mobile franchises making an impac t
Several mobile franchise brands have demonstrated the immense potential of this model:
1. Mobile Mechanic Franchise
The Mobile Mechanic Franchise system is a automotive repair services business model designed to provide complete mobile automotive repair work for customers in a defined market area. The business model has been refined over almost 20 years to create and structure a proven business system with technology, systems and structure in place to generate business and create a exceptional customer experience for clients.
2. National Restoration Franchise
National Restoration is a full service water, fire and mold remediation franchise system which operates in the highly lucrative restoration services industry. The majority of the services are paid for by insurance providers making this a recession-proof business model with great margins and a lower initial investment model.
3. Curtainity Window Coverings Franchise
Curtainity is an innovative and high margin mobile window coverings franchise model where franchisees are providing mobile services to clients in their homes. The business model provides high end window furnishings to clients in residential and commercial customers. The business model is a low investment system which allows franchisees to get into business quickly and efficiently and then scale their model with more team members.
4. Big Jerry’s Fencing Franchise
Big Jerry’s Franchise is a full service fencing sales and installation services franchise model. The franchise system is structured around technology and Just
In Time ordering allowing franchisees to get into business for a low investment and operate from a home office location. The business provides fencing products and solutions to residential and commercial clients in markets throughout a large defined franchise territory. The franchise has expanded to almost 20 markets and is growing quickly.
Why consumers love mobile franchises
Consumers are increasingly drawn to mobile franchises for several reasons:
1. Convenience: Mobile franchises save customers time by coming to them.
2. Personalization: Many mobile franchises offer tailored services, creating a more intimate customer experience.
3. Accessibility: By serving multiple locations, mobile franchises reach underserved areas and expand customer access.
the future of mobile franchises
The future looks bright for mobile
franchises, driven by trends like remote work, on-demand services, and technological advancements. Entrepreneurs looking for a flexible, scalable, and customer-centric business model should consider exploring mobile franchise opportunities.
Mobile franchises represent a paradigm shift in entrepreneurship, offering a business model that combines low overhead, scalability, and consumer convenience. By going to the customer rather than waiting for them to walk through the door, mobile franchises cater to modern demands and unlock new opportunities for growth. As more industries adopt this approach, mobile franchises are poised to become a cornerstone of the future business landscape.
For more information on how to start a Mobile Franchise Model, visit www.FranchiseConduit.com or to Franchise Your Mobile Business Model, contact FMS Franchise: www.FMSFranchise.com
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
h o W ai is eNhaNC iN g
FraNC hise s u PP ort at uNited
Water r estoratio N
g rou P
At United Water Restoration Group (UWRG), we’re always looking for ways to support our Franchise Owners and their teams more effectively.
As a company with over 50 locations specializing in water, fire, and mold damage restoration, we know that having reliable, real-time support is critical in our line of work. That’s why we’ve introduced an AI-powered support system to make it even easier for our teams to get the answers they need, exactly when they need them.
We’ve always been proud of the strong human support we provide, and that remains a cornerstone of what we do. But we also saw an opportunity to enhance our support system with AI-driven resources. Now, if a technician is on a job site in the middle of the night and needs a quick refresher, they don’t have to wait for the support. Instead, they can turn to our AI support team for immediate, accurate guidance.
This AI system is made up of four specialized experts, each focused on a different area of restoration:
• Marina – Water restoration specialist
• Sani – Sanitization specialist
• Ember – Fire damage professional
• Asper – Mold remediation specialist
Originally, we introduced these AI tools as text-based chatbots on our website, but adoption wasn’t as high as we had hoped. We asked ourselves: How can we make this even more useful for our teams? That’s when we decided to give each AI expert a distinct personality and make them accessible via phone. Now, our technicians can call Ember for fire-related guidance or Marina for water damage advice, and
they’ll get instant answers from an AI that feels like a real person.
One of my favorite aspects of this system is how realistic we’ve made these AI assistants. For example, Ember is designed as a New York firefighter, complete with a Brooklyn accent. When you call her, it truly feels like you’re speaking with an industry pro. These small details make the experience more engaging and natural for our teams.
Beyond being fast and convenient, our AI tools are also highly reliable. Unlike general AI systems that might provide inaccurate or fabricated responses, ours are specifically trained on Institution of Inspection Cleaning and Restoration Certification (IICRC) standards and UWRG’s established processes. This ensures that the advice they provide is always aligned with industry best practices and our company protocols.
What’s especially important is that these AI experts won’t guess or make up answers. If someone asks a question outside of their area of expertise, they’ll simply say they can’t help. That level of accuracy is critical in restoration, where precision matters in every job we take on. But AI support is just the beginning. We’re also working on other AI-driven initiatives
to make life easier for our Franchise Owners. One of the most exciting developments is an AI-based lead scoring system, which will analyze incoming customer inquiries to help prioritize the most valuable leads. This will allow franchisees to focus their efforts on highquality opportunities and maximize their growth potential.
Additionally, we’re rolling out a new customer relationship management (CRM) platform that integrates AI to streamline marketing and customer communication. With automated campaigns and AI handling routine inquiries, our Franchise Owners will have more time to focus on running and growing their businesses.
Even with these advancements, we remain committed to the personal, hands-on support that has always set UWRG apart. AI is meant to be an extension of our existing support system, not a replacement. We see our Franchise Owners as family, and we want to ensure they always feel supported at every stage of their journey.
At the end of the day, our goal is simple: to provide the best possible resources for our teams, so they can focus on delivering toptier restoration services to our customers. These AI innovations are just one more way we’re making that happen. And as we continue to evolve, we’ll keep looking
about turner kuell:
Turner Kuell is the Director of Digital Marketing for United Water Restoration Group, with over 10 years of experience in digital marketing and business growth. He specializes in helping franchise owners enhance their online presence, generate leads, and develop systems and automation to improve efficiency. Turner also plays a key role in franchise development, supporting growth strategies for new and existing locations.
for new ways to support our Franchise Owners, ensuring they have the tools they need to succeed—today and in the future. v
Why Fu N draisiN g uNiversity is the Per FeC t FraNC hise
For the r emote Work e ra
Franchising is not what it used to be. Gone are the days when every business needed a storehouse, a warehouse, or an office space. The reality is that today’s workforce values flexibility, mobility, and freedom—all qualities that are built into the very DNA of Fundraising University.
We have created a franchise model that fits the mold of how people want to work in the modern era. It’s built on service, not products, and doesn’t require a physical location, making it seamless and simple to work from home, from the café, or from wherever you are. Our franchisees can run
their business from virtually anywhere, working with schools, coaches, teams, and student groups to help them raise the funds they need to succeed. No office, no inventory— just results.
a business Without Walls
Fundraising University began in 2009 with a simple mission: to help youth athletic programs and extracurricular groups raise funds to chase their passions, whether that be winning a national championship or debuting a spring musical. When we officially launched our franchise opportunity in March 2020, it was an absolute game-changer in terms of expansion—beginning with 9 territories, and growing 244% by 2022. Today, we’re in 68 territories in 39 states, working with
more than 2,700 high schools across the country, and we’ve raised more than $150 million to support student-athletes and extracurricular clubs.
All of this has been accomplished without a single brick-and-mortar location. Our franchise owners meet teams and student groups where they are—on the field, in the gym, in the classroom— not behind a desk or in an office. This lack of overhead means that franchisees can focus on building relationships and delivering results as opposed to managing a physical space.
Work from anywhere, on your own terms
One of the greatest parts of the business is the freedom it provides. Our franchisees
aren’t tied to the same four walls. They can work from home, a coffee shop, or the road—wherever they need to be to get the best results.
As a former athlete, an entrepreneur, and a business leader, I recognize firsthand the value of flexibility in work and in life. Between running a company, coaching, and spending time with family and friends, I’ve learned that being tied to a desk isn’t necessary to run a successful business. Our franchisees feel the same way. They’re able to build their careers around their lives— not the other way around.
Game- changing technology
The key to making this remote model work is technology. That’s why Fundraising University made a large investment in
building the first-of-its-kind Enterprise Resource Planning (ERP) system designed specifically for school fundraising.
This ERP system streamlines the entire fundraising process—providing schools transparency, ensuring safety for all students, and increasing results by about 35% compared to traditional methods. It also makes life a lot easier for franchisees. Instead of dealing with mountains of paperwork and logistics, franchise owners can focus on helping teams reach their goals, knowing they have the right tools to back them up.
a smarter Way to franchise
Starting a traditional franchise often comes with high costs—real estate, inventory, and staffing, to name a few—but Fundraising
University eliminates those barriers. Our franchisees invest in relationships, not storefronts; they invest in what really matters to make their business and students succeed. They don’t have to worry about things like rent, utilities, or managing physical space, allowing them the time to really connect with their communities to make the biggest possible impact.
This means they can turn a profit faster and reinvest their time and money in what really matters for success—supporting schools, clubs, coaches, and athletes.
the future of franchising is mobile
The world is always changing, and franchising is changing with it. Remote work isn’t just a trend; it’s the future. Fundraising University is built for that future, giving eager entrepreneurs the chance to own a business that’s flexible, scalable, and most importantly, extremely impactful on their communities.
We’re proud of what we’ve built since our humble beginnings in 2009. We’re helping students, empowering franchisees, and proving that you don’t need an office or brick-and-mortar location to run a successful business. If you’re looking for a franchise that allows you work from anywhere while making a huge difference in your community, Fundraising University is the opportunity that you have been waiting for.
For more information, please visit www.fundraisingu.net
two decades of industry leadership
When America’s Swimming Pool Company (ASP) launched its first franchise in 2005, the goal was simple: bring professionalism, reliability, and highquality service to an industry that needed it. At the time, pool service options were inconsistent, with homeowners struggling to find dependable providers. ASP set out
iN dustry
to change that. Today, ASP is the largest swimming pool maintenance, repair, and renovation franchise in the country, and its commitment to excellence has remained strong for two decades.
the asP business model
ASP’s growth is rooted in a strong, established model and a focus on franchise owner support. What began as a small
business has expanded to over 257 locations across 22 states. This growth isn’t just about scale—it reflects the trust ASP has built with homeowners and entrepreneurs alike. ASP prioritizes strategic, high-quality growth. By investing in comprehensive training, technology, and ongoing support, franchise owners gain the tools they need to build thriving businesses. This approach has contributed to steady expansion and long-term sustainability.
technology that simplifies business
Over the past 20 years, technology has played a major role in ASP’s evolution. In the early days, most pool companies relied on paper invoices and manual scheduling. ASP partnered with Pool Brain in 2024, a leading innovator in pool company software, to manage water testing, customer communication, and scheduling with ease. This digital platform helps streamline operations, improve efficiency, and enhance customer satisfaction. Key features include remote data monitoring, scheduling, route optimization, automatic billing, and more. With real-time data
tracking and automated service reports, franchise owners can focus on delivering high-quality service while reducing administrative burdens. By embracing technology, ASP has modernized the industry and attracted entrepreneurs looking for a smart, scalable business.
staying ahead of industry trends
The pool industry has evolved significantly in recent years, and ASP continues to lead the way in adapting to these changes. Eco-conscious solutions like salt chlorine systems, energy-efficient pumps, and solar heating are becoming more popular. Smart pool technology is making maintenance more intuitive, with AI-powered systems that monitor water chemistry and detect potential issues before they arise. Homeowner expectations have shifted— transparency, convenience, and reliable service are more important than ever. By staying ahead of these trends, ASP helps its franchise owners position themselves as industry leaders.
The introduction of a Construction Division in 2023 has allowed the brand to offer a wider range of services, including pool construction and renovation. This division is supported by strategic hires and partnerships with leading suppliers,
ensuring franchise owners have access to the best resources and training. ASP's commitment to innovation extends to its embrace of eco-friendly technologies and practices, positioning the brand as a leader in sustainable pool care.
recent Growth and e xpansion
ASP has continued to expand its footprint across the United States. This growth is a testament to the brand’s robust business model and increasing demand for professional pool services. Additionally, ASP welcomed 12 new franchise owners and expanded across 26 territories in 2024. This momentum highlights the brand’s ability to attract entrepreneurs and help them succeed through comprehensive training and ongoing support.
the future of asP
As ASP celebrates its milestone franchising anniversary, the brand continues to expand, focusing on enhancing service offerings, driving innovation, and creating opportunities for new franchise owners. The labor market is evolving, and pool service is no longer just a seasonal job—it’s a career path. That’s why ASP is investing in training programs that help service technicians build lasting careers
in the industry. America's Swimming Pool Co. equips franchise owners and their employees with extensive training through its Pool School program where franchisees learn everything from Green-to-Clean service process to regular maintenance, repair techniques, and other crucial aspects of the business – no prior experience required.
Why entrepreneurs choose asP
At the heart of ASP’s growth is a commitment to quality service, strong franchise owner support, and continuous innovation. Being part of a leading parent company of home service franchises has exclusive benefits. Franchise owners receive ongoing marketing support, increased purchasing power, brand recognition that establishes trust in the community, and opportunities to network with like-minded franchise owners.
For 20 years, ASP has helped homeowners enjoy safe, well-maintained pools while providing business owners with an established system designed for growth. Looking ahead, ASP remains committed to expanding opportunities, strengthening its network, and continuing to elevate standards within the industry. v
t o leverage BusiN ess
relatio N shiP s For meaNiN g Ful
gro
W
th,
Co N sider FraNC hisiN g
Every jobseeker has undoubtedly heard some version of this old adage: It’s not what you know, it’s who you know.
This familiar saying underscores a basic truth — that forging connections and nurturing relationships is essential for success. It’s a truth that applies not just to career progression, but also to business development. Simply put, growing any kind of business requires leveraging key relationships, including those with vendors and suppliers, regional business peers and beyond.
When it comes to nurturing and leveraging relationships, however, not all business models are created equal. For example, franchising offers unique opportunities to generate sustainable success through a strong network of relationships— providing franchise owners with a head start compared with those who pursue independent ownership. This head start can be especially meaningful in more niche verticals, such as biohazard and decontamination cleanup— areas where the relational advantages of franchising can provide a meaningful competitive edge.
franchising and brand reputation
Franchises are relational by definition— and the relationships that exist within any franchise system can be leveraged to earn trust and facilitate growth.
One of the great perks of buying a franchise, as opposed to building a new business from scratch, is the embedded name recognition—simply put, franchise owners are buying into an identity that is already well-established and widelyknown. They can leverage whatever positive associations are attached to the brand name in order to reach more
customers and to make inroads within their region or community.
Consider the example of decontamination cleanup services, where having a recognizable brand identity is essential. Backed by a national reputation, individual franchise owners immediately have some cache with insurance companies and local authorities. This built-in reputation makes it easy to generate trust early on without as much expectation for local franchise owners to prove themselves or to demonstrate credibility.
In other words, simply operating within the relational structures of a franchise — and enjoying the good reputation conferred by those structures — can help jumpstart business success, establishing a bedrock of trust where it matters the most.
established supply chains
That’s just one example of how a good reputation, built on positive relationships, can facilitate business growth. Another example is through having established supply chains—and here again, operating within a franchise ecosystem can be especially beneficial.
Having proven, strong relationships with suppliers and vendors is necessary for any business to get the parts and materials needed to produce consistent, high-quality products and to ensure products and services are delivered to customers in a timely and predictable manner.
This is just the tip of the iceberg when it comes to ways in which established supply chain relationships can help a company grow. Other benefits include heightened operational efficiency, less waste and favorable pricing structures — all of which ultimately help a business to run smoothly and to promote a frictionless customer experience.
Built-in supply chain relationships are a significant advantage that franchise owners enjoy, as suppliers tend to be vetted and terms negotiated with the franchisor. This means local owners often inherit established vendor relationships and need only steward those relationships in a judicious way.
danessa itaya is president of Bio-One®, the most trusted crime and trauma scene cleaning franchise in the united States and part of the Five Star Franchising platform of brands. Itaya has more than 30 years of experience in the franchise industry, including 10 years of national and international leadership experience. She serves on the Women in Franchising Committee of the International Franchise Association and was named one of Entrepreneur’s Top Influential Women in Franchising in 2022.
Also note that, in a field like biohazard and decontamination cleanup, having close relationships with trustworthy vendors can ensure a more seamless, interruption-free process, which is an important way to provide clients with peace of mind during an otherwise anxious time in their lives.
community roots
Still another important relationship is with the community itself, where the franchise model shines.
Simply put, franchise owners tend to know their neighborhood, city or region well, and they can leverage their local connections to facilitate further growth. Combining that local knowledge with a national reputation yields additional benefits, as franchise owners can simultaneously claim intimate knowledge of their community as well as access to a broader range of resources.
The resources available within a franchise system also empower local owners to spotlight charities, nonprofits and sponsorship opportunities within their
community, elevating awareness for causes that matter to their local customers and clients. This is a great example of how the franchising model better equips business owners to leverage relationships in a way that fosters goodwill.
These are important benefits within any industry but especially in a field like restoration services, where demonstrating real concern for local home and business owners is a prerequisite for earning their trust.
for franchise owners, relationships are Prized assets
No matter the industry or niche, franchise owners exist within a web of relationships—with their local community, with their business peers and with other franchise owners who belong to the same system. These relationships can be significant assets and, when properly nurtured, can prove essential for franchise growth.
lime PaiNtiN g’s
m o Bile m odel: r
evolutio
N izi N g the iN dustry W ith m o Bility, FlexiBility, aN d luxury s ervi C es
LIME Painting’s journey began with a vision to elevate painting standards in the luxury market. As the company has grown from Nick Lopez’s (founder/ CEO) initial college venture into a nationwide leader with over 90 locations in 21 states, its success has been driven by a unique van-based franchise model that redefines how painting services are delivered and managed.
By eliminating the traditional brickand-mortar setup, this model focuses on flexibility, efficiency, and lower costs— all while maintaining the high-quality standards clients expect.
lower costs
LIME Painting’s origins trace back to East Lansing, where Lopez started a painting business as a college student at Michigan State University, seeking a way to cover tuition costs without sacrificing education. Recognizing a gap in the market for Luxury Home painting and coating services, this passion led to the establishment of LIME Painting in 2013 with a vision to provide superior service to luxury home and business owners.
A key factor that sets LIME Painting apart is the efficiency of its van-based business model. By removing the need for expensive physical storefronts, the company significantly reduces overhead costs. Rather than investing in brick-andmortar spaces, franchisees can allocate those savings toward quality service and customer satisfaction. This approach not only minimizes initial investments but also ensures lower ongoing operational costs, enabling franchisees to reinvest in their businesses and drive profitability.
flexibility to serve more clients
The most significant advantage of LIME Painting’s mobile model is its flexibility. Each van acts as a mobile command center, fully equipped with all necessary tools and materials to provide on-the-go services. This eliminates the need for transporting equipment from a central location, allowing franchisees to serve a larger radius with greater efficiency.
For instance, after a storm or natural disaster, franchisees can quickly respond to homes and businesses in need of immediate attention, providing timely service where it is most needed. Without being tied to a fixed location, the mobility of the vans enables franchisees to stay responsive, distinguishing them from
competitors who may be slower to act. This flexibility also allows franchisees to expand into new areas with minimal cost or infrastructure, creating opportunities for market adaptability that traditional business models cannot offer.
maximizing Productivity
Another advantage of LIME Painting’s van-based approach is the operational efficiency it provides. With all necessary tools and materials stored within the van, setup and teardown times are minimized. Franchisees can arrive at job sites fully prepared, leading to faster job completion,
increased productivity, and greater customer satisfaction.
branding and Visibility
LIME Painting’s vans also serve as highly effective marketing tools. Each vehicle is branded with the company’s logo, acting as a mobile billboard that increases brand recognition. As the vans travel through neighborhoods, they naturally promote LIME Painting’s services, keeping the brand top-of-mind for potential customers.
Over time, this consistent visibility fosters trust and recognition. Clients begin to associate LIME Painting with high-quality service, increasing the likelihood that they will choose the company for their next project. This mobile branding strategy
helps franchisees stand out in competitive markets.
adaptability and sustainability
In today’s evolving business landscape, adaptability is critical. LIME Painting’s mobile model allows franchisees to pivot quickly in response to market changes, whether by expanding into new regions or adjusting services based on customer demand. This adaptability is essential for maintaining competitiveness, especially in fast-moving industries.
The van-based approach also aligns with growing sustainability trends. By eliminating the need for a physical storefront, the company reduces its environmental impact, contributing to a greener future. For environmentallyconscious consumers, this commitment to sustainability serves as an important differentiator, further enhancing the appeal of LIME Painting’s services.
a Vision for long-term success
Looking ahead, LIME Painting’s vanbased franchise model has proven to be a strong foundation for sustained growth. This approach enables the company to continue expanding while providing highquality painting and coating services to homeowners and businesses nationwide. With a low-cost, high-efficiency model, franchisees can focus on delivering exceptional service without the burden of heavy overhead costs, positioning them for long-term profitability.
LIME Painting remains committed to innovation, flexibility, and redefining traditional business models. Its vanbased franchise structure offers aspiring entrepreneurs a unique opportunity to build successful businesses without the challenges associated with owning a physical storefront. As the company continues to expand its reach, it looks forward to welcoming new franchisees and shaping the future of the industry. v
iF a FraNC hise i s N ’t Built For FraNC hisees to s u CC eed, What’s the PoiN t?
I’ve seen it happen. A franchise brand takes off, selling territories left and right, celebrating every new deal like the biggest win. The sales team is fired up, commissions are rolling in, and everyone’s convinced they’re building the next great empire.
Then, cracks start forming. Franchisees struggle. They’re confused, overwhelmed, and frustrated. The operations team is drowning in support calls, trying to clean up the mess. Performance drops, validation tanks, and suddenly, all that explosive growth turns into an anchor dragging the brand down.
I know this playbook because I’ve watched it unfold more than once. I’ve spent years in franchising, scaling brands before acquiring my own. I’ve seen firsthand what works and what doesn’t; that’s why I went out on my own in the first place. And I can tell you with absolute certainty: if your sales and operations teams aren’t locked in together from day one, your franchise system is a ticking time bomb.
When I acquired Rolling Suds, a 30+ year-old family-owned power-washing business with just one location at the time in 2022, I wasn’t interested in playing the same game that so many emerging franchisors do, pushing growth at all costs and figuring out the rest later.
I set out to change the system. Something scalable with realworld value. Something that would provide generational wealth to the franchisees who saw our vision. Something that wouldn’t just survive aggressive expansion but thrive because of it. That meant setting a hard rule from the start: sales and operations work as one team, not two.
How i learned the Hard Way
Before Rolling Suds, I was deep in franchise development, leading today’s largest home service brands through rapid expansion. I saw how growth could be a powerful advantage, but only when done right. Too often, sales teams focused on closing deals, showing easy operations and quick returns, while operations weren’t fully aligned to support those expectations.
One thing about me, I am a big-picture guy. When something isn’t clicking, I’m going to figure out why.
When franchisees stepped in and realized what it actually took to succeed, some struggled, some stalled, and some never got off the ground. Watching that happen was gut-wrenching. These were people who put their savings and trust into the system, and when they failed, it wasn’t just on them—it was on the brand… and I took it to heart. If a franchise does not equip its owners properly, everyone loses.
building a franchise my Way
In year one of Rolling Suds (2023), I was signing every franchisee myself. I knew that if we were going to build the biggest power washing franchise in the world, we had to do it the right way from day one.
I personally vetted every franchisee, not to turn people away, but to ensure that anyone who joined our system had the mindset, drive, and ability to execute. If we didn’t see that, we didn’t move forward because we refuse to set someone up for failure. A great franchise is not built on collecting franchise fees; it’s built on franchisees who win.
Why most franchise brands fail this test
Most franchise brands set sales and operations up as opposing forces. Sales is incentivized to sell as many franchises as possible, while operations is left to clean up the aftermath. That’s how brands get franchisees who shouldn’t have been approved in the first place. The result? Misalignment, weak performance, and a franchise system that’s built on shaky ground.
At Rolling Suds, we flipped that completely. Our sales team doesn’t just hand a franchisee off to operations and move on, they are accountable for that owner’s success. Our operations leaders are involved before a franchisee ever signs a contract. If they don’t think someone is a fit, they shut it down. No amount of sales momentum is worth bringing in the wrong person.
That’s why we don’t have underperforming franchisees. We don’t let them in the system to begin with.
my Playbook for sales & ops alignment
When a new Rolling Suds franchisee signs, they aren’t just dumped into the system and left to figure it out. From the moment they say yes, they are plugged into a structured, high-accountability ramp-up process designed to get them cash-flowing as fast as possible. We don’t do guesswork. We don’t do “figure it out as you go.” Everything is mapped out:
1. Immediate onboarding. No waiting, no confusion. They know exactly what happens next.
2. Hands-on training with real execution. Not just theory—actual practice, with operations guiding every step at our HQ.
3. Aggressive early-stage support. The first 90 days are critical. We track performance relentlessly, step in fast when needed, and ensure every franchisee is executing the model exactly as it’s designed.
And here’s the key: our sales teams, our operations teams, and I are in constant communication. Every week, we meet,
review performance, analyze where franchisees are excelling or struggling, and adjust accordingly. If franchisees start struggling with customer acquisition, we tweak our training and lead generation strategies. If operations sees a pattern of early-stage issues, we refine how we qualify candidates before they sign. Nothing happens in a vacuum.
the result? We’re scaling Without breaking
Most franchise brands that grow as fast as we have end up breaking under their own weight. Rolling Suds is different. We’ve sold over 250 territories in the first two years, and our system is only getting stronger as we scale. Why? Because we’re bringing in the right franchisees, setting them up for success, and keeping sales and operations in lockstep every step of the way.
The brands that fail are the ones that focus on selling franchises instead of making sure franchisees can actually succeed. Growth looks good on paper, but it means nothing if the people buying in aren’t set up with the right tools, training, and support.
A franchise is that owner’s future. It’s their savings, their risk, their shot at building something for themselves and their family.
If the system isn’t built to help them win, then what are we even doing? A strong franchise isn’t measured by how fast it sells but by how well its franchisees perform, because their success is the only thing that actually matters.
if you’re a franchisor, fix this now
If you’re a franchisor and your sales and operations teams aren’t aligned, you’re already losing. Maybe you don’t see it yet, but you will. The signs are always the same: franchisees who struggle early, support teams constantly firefighting, sales pushing candidates through even when they shouldn’t just to make quota.
Fix it now, not when it’s too late. Make your sales team accountable for what happens after the deal closes. Get operations involved before a franchisee signs. Build a structured, repeatable onboarding system that sets owners up to execute from day one. And never, ever sell someone into a business they aren’t actually ready to run.
That’s how you scale a franchise without breaking it. That’s how you build something that lasts. And that’s exactly what we’re doing at Rolling Suds.
www.rollingsudsfranchise.com
a FraNC hise Built For
s u CC ess
With a remarkable 29.31% compound annual growth rate (CAGR) over the past decade, Appell Striping has established itself as a leader in professional pavement maintenance and line striping services.
Currently operating in five states—NY, FL, NJ, GA, and PA—the brand presents an exciting opportunity for franchise owners to enter a thriving business at the ground floor. With unlimited white space for expansion, Appell Striping is actively seeking hands-on, motivated individuals with a strong work ethic and leadership skills, particularly those with experience in home services, construction, or related industries.
low- cost, easy entry to business ownership
Appell Striping has designed its franchise model to remove the high costs and barriers typically associated with starting a business. Unlike traditional franchises that require expensive leases, real estate investments, or extensive infrastructure, the Appell Striping system allows franchisees to operate with just a truck and trailer. This mobile setup significantly lowers startup costs, enabling
franchisees to focus on growing their business rather than managing overhead expenses.
With a well-established reputation in pavement maintenance and line striping services, Appell Striping provides franchisees with a proven system, toptier materials, and a recession-resistant business model. Line striping is an essential service for commercial properties, municipalities, and business owners, ensuring a steady demand and a lucrative return on investment.
national Partnerships with leading companies
Appell Striping’s success is not just rooted in its local franchise operations— it also maintains strong partnerships with top national brands, allowing franchisees to access large-scale projects across the country. Through these partnerships, Appell Striping is able to secure contracts with major retailers, logistics hubs, corporate campuses, and property management companies that require consistent pavement maintenance nationwide.
These strategic relationships ensure that franchisees have the opportunity to work on high-profile projects with well-known companies, providing a steady pipeline of work beyond their immediate local markets. By leveraging these national connections, franchisees can expand their client base, increase revenue potential, and build long-term success with the support of an established brand that operates on both regional and national levels.
incentivized training & stateof-the-art tools
Appell Striping invests in franchisee success by not only offering training but also paying franchisees for their time during the comprehensive training program. This incentive ensures that franchisees can fully commit to learning the necessary skills and business operations without financial strain.
The hands-on training covers everything from advanced line striping techniques to customer acquisition, business management, and operational best
practices. This program equips franchisees with the knowledge and confidence to excel in the pavement maintenance industry.
In addition to expert training, franchisees receive state-of-the-art tools and equipment, including industry-leading line striping machines and high-quality materials. Every franchisee is provided with the necessary resources to deliver toptier results, ensuring customer satisfaction and repeat business.
consistent Work & recurring revenue
One of the biggest advantages of the pavement maintenance industry is its recurring revenue model. Parking lots and other commercial properties require consistent upkeep, typically needing new line striping and maintenance every 6-12 months. This creates a predictable cycle of work, ensuring franchisees have a steady stream of customers and ongoing income. Unlike other service industries where businesses must constantly seek new clients, Appell Striping franchisees benefit from repeat customers who require ongoing maintenance. Property managers, retail centers, hospitals, and municipalities all rely on professional striping services to maintain compliance, safety, and aesthetics. This built-in demand allows franchisees to build long-term relationships with clients, securing contracts that provide reliable and repeat business.
With a growing number of commercial properties and infrastructure developments across the U.S., the demand for highquality pavement maintenance services continues to rise. Appell Striping’s business model is designed to help franchisees capitalize on this opportunity, providing a stable and profitable path to success.
cutting- edge technology for Precision & efficiency
The brand is committed to delivering superior quality and efficiency in every project, incorporating cutting-edge technology into its operations. Franchisees benefit from industry-leading equipment, including Graco line striping machines, which offer precision, durability, and ease of use.
In addition to high-performance machinery, Appell Striping leverages aerial imaging technology to enhance the accuracy and efficiency of its striping services. This technology allows franchisees to assess job sites, plan layouts, and execute projects with pinpoint precision. By utilizing aerial imaging, franchisees can streamline operations, reduce material waste, and complete jobs faster—leading to increased profitability and customer satisfaction.
Technology-driven solutions not only improve efficiency but also set Appell Striping apart as an industry leader. By providing franchisees with the best tools and innovations available, the company ensures that every project meets the highest standards of quality and professionalism. a franchise model built for success
With a strong foundation, high-growth potential, and an accessible business model, Appell Striping provides franchisees with everything needed to succeed. Whether an experienced contractor looking to expand a portfolio or an entrepreneur seeking a scalable business opportunity, Appell Striping offers the resources, support, and proven system to help franchisees thrive.
By eliminating the need for costly real estate, offering a predictable revenue stream through recurring contracts, and providing franchisees with top-tier training and technology, Appell Striping has built a franchise model designed for long-term success.
With a strong foundation, high-growth potential, and an accessible business model, Appell Striping provides franchisees with everything they need to succeed. Whether prospects are experienced contractors looking to expand their portfolio or entrepreneurs seeking a scalable business opportunity, Appell Striping offers the resources, support, and proven system to help franchisees thrive in the booming pavement maintenance industry. v
m asteriN g your First y ear iN BusiNess:
K EY inS ig HTS
FOR Su CCESS
Launching a business is a transformative journey, and doing so with a mobile service model comes with its own unique set of challenges. My wife, Lauren, and I, learned quickly that the first year is about more than just executing a business plan—it’s about embracing change, managing obstacles, and constantly adapting.
As owners of GYMGUYZ, we discovered that true success in the first year is built on relationships, resilience, and a mindset focused on growth, not perfection.
Throughout our journey, we learned valuable lessons, and we’ve come to realize that thriving as a business owner isn’t about avoiding challenges, but navigating them with purpose and focus. Below are the key takeaways from our experience, offering a roadmap for aspiring entrepreneurs looking to navigate their own first year with confidence and success.
n: Allen Brewington | Co-Owner of GYMGuYZ in Annapolis and Columbia, MD
lauren and Allen
1Welcome rejection as a learning tool
In business, rejection is inevitable. Whether you’re trying to build a client base, introduce new services, or hire the perfect team, you will face resistance. For us, the first year was filled with moments of rejection—retaining new customers, launching new marketing campaigns that didn’t take off, and challenges in securing financing. At first, these moments felt like setbacks, but over time, we learned to see them as opportunities for growth. Every “no” became a lesson that helped us refine our approach and make smarter decisions moving forward. Instead of letting rejection hold us back, we embraced it, using each one as a stepping stone to improve and better understand our market.
2assemble a team that shares your Vision
The right team is crucial for any business, but the importance of building the right team in the early stages can’t be overstated. We quickly learned that it’s not just about hiring employees—it’s about finding individuals who align with your mission and who are passionate about contributing to your vision. The first year was an opportunity to focus on team-building, ensuring that everyone we brought on board was both skilled and motivated. Building a team that believes
in the company’s goals helped us maintain momentum and stay focused on delivering the best service possible. Equally important was our ability to manage time efficiently. Setting clear expectations, establishing effective workflows, and consistently communicating with our team helped us create a culture of accountability and success.
3People over Profits: the Power of relationships
It’s easy to get caught up in numbers, but we quickly realized that true success comes from building meaningful relationships. Whether it’s with customers, employees, or the community, taking the time to foster genuine connections is integral to growth. We learned that by prioritizing people over profits, we naturally built trust and loyalty. For example, remembering customer preferences, actively listening to our team members, and supporting local events helped strengthen the bond between us and the community. By focusing on relationships first, the profits followed. Business is built on trust, and when you invest in people, you create a foundation for long-term success.
4live your brand every day
Living your brand goes beyond what’s on your website or the logo on your
vehicle. It’s about consistently embodying your brand’s values in every interaction. For us, being the brand meant aligning our personal and professional lives with the mission of GYMGUYZ. We made it a point to demonstrate the principles of health and wellness in everything we did, whether engaging with clients, attending networking events, or simply interacting with the community. This authentic representation of our brand helped us build stronger connections, establish trust, and foster a deeper sense of loyalty from customers. Your actions speak louder than your marketing, so make sure your brand is represented in everything you do.
5keep
your focus on the
bigger Picture
It’s crucial to understand why you’re starting your business in the first place. Having a clear vision is vital, but so is trusting your instincts. The first year can be a whirlwind of activity and emotion, and it’s easy to get caught up in the day-to-day demands. But we found that stepping back and reminding ourselves of the bigger picture kept us grounded. It was important to reflect on why we were building our business—what impact we wanted to have and what we hoped to achieve.
While setting clear goals and objectives is necessary, trusting your intuition also plays a key role in navigating the uncertainty that comes with entrepreneurship. Many times, gut instincts helped us make decisions when logic alone couldn’t provide all the answers. Keeping a long-term perspective while managing short-term challenges made it easier to stay focused and resilient, no matter what came our way.
The first year of business is a time of growth, challenge, and discovery. There’s no playbook for every situation, but with the right mindset, adaptability, and focus on relationships, you can turn obstacles into opportunities. Entrepreneurship is a marathon, not a sprint, and with persistence, passion, and a clear vision, success is not just a goal—it’s an ongoing process that you can achieve.v
