FOCUS FE AT U R E
SCHOOL OF ROCK
Beyond the Film, An Expanding Global Brand School of Rock is helping aspirational musicians to master skills, unleash creativity, and develop invaluable tools.
T
he first question people ask about School of Rock is which came first, the school itself or the 2003 Jack Black movie. Originally launched as a single location in Philadelphia in the late ‘90s, School of Rock has developed into a trademarked brand and global phenomenon, operating and franchising after-school music instruction schools in over 12 countries, and 3 additional countries under development.
In 2020, School of Rock kept the music going, fostering connection and community to students around the world with loud success during the global pandemic. By adapting its business model to offer virtual one-on-one music lessons, delivering exclusive access to some of the world’s most famous musicians, new curriculum updates, virtual concerts and more. The brand ended the year on a trajectory of continued growth and opened 26 schools in the midst of the pandemic. 2021 promises to be an equally significant growth year, with 35 additional schools projected to open in countries including Taiwan, Ireland, Spain, and Colombia. “School of Rock defied the constraints of the pandemic to unlock breakthroughs that have strengthened our concept, competitive advantage, and our culture,” said Rob Price, CEO of School of Rock. “Our community has sustained momentum through innovation and an unyielding commitment to enriching lives.” A Patented, Revolutionary Education Approach: Innovation has been key to School of Rock’s success, beginning with its core music-education approach, The School of Rock Method™, which was recently awarded a U.S. Patent validating it as an exclusive concept and practice. The groundbreaking School of Rock Method builds musical proficiency through its proprietary Method App™, Method Book™ collection, SongFirst® approach, Method Engine™, and performance-based music curriculum. Students start their musical journey by learning to play songs that inspire them. Classic songs like AC/DC’s “Thunderstruck” and
Franchising USA
