P.VolVE

fItneSS BranD p.volve

SetS SIghtS on openIng StuDIoS In all 10 canaDIan provInceS

the hybrid-model company that is teaching people to expect more from their fitness, is coming to canada, with its first franchise agreement signed for victoria, British columbia.

in the five years since the brand’s inception, P.volve has started a fitness revolution. The company, founded in 2017 by rachel Katzman, who was experiencing pain from high-intensity workouts, focuses on a holistic approach to exercise through purposeful, functional movement P.volve’s workout calls on strategic angles, full range of motion and the mind-body connection to not just sculpt the muscles members want to shape, but strengthen the stabilizing muscles around them to heal and nourish areas of sensitivity and pain.Members leave with lifted glutes, toned abs, defined arms along with improved mobility, pelvic health and everyday pain relief.it has since exploded into a popular omnichannel model, with online live classes and in-person studios that aid members all over the world in staying fit and agile.

ready to meet the demand it has cultivated in canada by opening up franchising opportunities in the country so members can visit a studio near them.

expanding growth to 100-plus canadian locations

The brand has already welcomed new franchise partners for one location this year, in Victoria, British columbia, said alex Puccillo, P.volve’s director of Franchise development, and he sees huge potential for the number of locations to be in the triple-digits. “demand for our services is increasing sharply in canada, and we are prepared to meet that demand. Our strong digital and social media presence, paired with the research we’ve done on other boutique concepts, makes us confident that opening more than 100 studios in all 10 canadian provinces is well within our reach,” said Puccillo.

The company’s canadian growth is part of its massive franchise expansion plan. currently, P.volve has 3 company owned studios: in chicago, new York city and Los angeles, with nashville, san diego and Victoria opening soon. The goal is to have 250 brick-and-mortar studios by 2025 and to have 30 million women commit to their functional movement model by the year 2030.

This focus on opening studios is going to be a monumental shift for P.volve, which has had over a million customers sign up for classes in over 75 countries who mostly interact through the digital platform. having a location with instructors, patented workout equipment, and the support of the P.volve community will elevate customers’ fitness journeys.

“We wanted our next chapter to be something that brings wellness to people, and believe we have found it in P.volve. P.volve can do good for everyone and we want to shout it from the mountain tops!” said Victoria franchisees Lucille and Tom cuell.

Seeking health-conscious, Driven franchisee prospects

franchisees: someone who is passionate about wellness, experienced in business ownership, and driven to succeed. studios are typically bright, open spaces of about 2,500 square feet, and the ideal area is an upper-class city or suburb with areas of 50,000 or more.

The high-end studios will be a place for immersive exercise and movement, bringing the many digital benefits that members in canada enjoy to an onsite experience. each location will have experienced fitness trainers who take more than 100 hours of courses, a wealth of different classes and workshops, and the patented P.volve equipment line that is designed to sculpt, support and restore the body.. There will be a retail section where members can buy equipment, P.volve’s firstto-market recovery supplement, recover 9, and branded workout gear and other merchandise.

The brand has been hosting discovery days, both in-person and virtual, to meet with prospective owners and educate them on the P.volve franchise opportunity. and staying true to its mission to improve movement and flexibility, discovery days aren’t all business; they incorporate workouts and stretching as well.

“discovery day is not giving a PowerPoint presentation and telling franchisees about our company. We’re getting to know the candidates, answering all their questions, and showing them exactly what makes P.volve special. That experience builds a level of trust that is core to our model; our franchisees need to know we have their backs,” said rJ Krone, Vice President of studio and Franchise Operations.

a well-established and celebrity-endorsed Brand

With the brand’s large online presence, it won’t be long before classes are filling up and canada locations will be brimming with activity. P.volve has nearly 200,000 instagram followers and 80,000 Facebook likes. The company has had features in elle, Goop, Forbes and Vogue, and is touted by celebrities like actress Kate Bosworth, tennis star Venus Williams and models Molly sims and christie Brinkley. Franchisees get to enjoy the benefit of instant brand awareness from the moment they open their studio doors.

The company is ready and eager to sign franchise agreements with qualified individuals who are committed to growing P.volve in canada. The brand is offering unique single studio and area development opportunities to join the business and bring the P.volve Method to canada.

aBoUt p.voLve

P.volve is a leading, holistic fitness Method for women that harnesses the power of functional movement to nourish and heal while it shapes, tones, and strengthens. The Method supports women’s evolving needs and empowers its members to move with ease—for life. Experienced in-studio and virtually, P.volve offers a growing franchise studio footprint, proprietary equipment, an on-demand and livestreaming platform, and a recovery supplement. P.volve launched in November 2017 and was co-founded by Rachel Katzman, in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CoNTACTS, SmileDirectClub and Quicken loans. Available worldwide, P.volve is headquartered in New York City.

For more information, please visit www.pvolve.com and @pvolve on Instagram.