spotlight on service: Points4Purpose
Points4Purpose The Loyalty Platform That Gives Back! engagement and repeat purchases as well as support the many worthy community causes. Director and founder of P4P, Ivan Schwartz, recognised the widespread need amongst retailers across the board to revitalise what can best be called ‘flat-lining’ loyalty programs by unlocking unredeemed points and by creating a new social exchange currency that genuinely champions customer choice. Ivan’s personal journey in responding to his son’s early autism diagnosis was another important factor in developing P4P as a social exchange platform to support the many worthy causes in our community.
Ivan Schwartz Director and founder of Points4Purpose
Points4Purpose (P4P) enables participating retailers to offer cashback as a reward and for customers to then spend their reward as they choose or to support a charity of their choice. This powerful platform opens up the unique opportunity to drive renewed customer 20 business franchise MAGAZINE
With the final cardlinking integration phase now completed (supported by Visa and Mastercard), P4P has been in operation in Australia for 12 months with over 500 merchants now on board and more than 2000 charities reaping the benefit derived through this powerful fundraising channel. So, how does P4P work? The platform is enabled simply by registering the merchant ID on your EFTPOS terminal/online payment gateway. The benefit of this is that no IT integration is required! The platform enables customers to participate by simply linking their membership to their preferred payment card. Furthermore, as the solution is built on
platform provides retailers “ The with access to customer data and spend habits, enabling the management of promotions across all stores from a central point, thereby maximising storewide impact.
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Magento, it is able to be easily deployed for any retail network. The platform provides retailers with access to customer data and spend habits, enabling the management of promotions across all stores from a central point, thereby maximising store-wide impact. In the rapidly evolving world of customer loyalty, ‘cashback is king’. A loyal customer represents a relationship for life and this is where the power of P4P is found. Ivan explains “People are tired of earning points that they find difficult to redeem. At its core is the basic principle that the easier it is for customers to redeem their rewards, the greater the chance there is to retain them to underpin retail growth” says Ivan. Franchise networks interested in engaging their local communities can now also measure the impact that this can have in growing their bottom line! For customers, knowing that
