Business Franchise AUS & NZ March/April 2018 by CGB Publishing

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AUSTRALIA and NEW ZEALAND

VOL 12 ISSUE 03 march/april 2018

build your future with a retail icon you canâ&#x20AC;&#x2122;t cut corners on compliance

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Build your successful business career Australian Franchisor of the Year - Twice!! As a Poolwerx Franchise Partner, you can start small or jump ULJKW LQ &UHDWH \RXU XQLTXH EXVLQHVV FDUHHU SDWK ZLWK LQúQLWH potential - all backed by 25 years experience and outstanding support, marketing and business development systems. Join us as a man and van, progress to multi-vans, a retail store and vans and then into multi-stores. Whatever your journey, we will help you realise your vision. 2XU RQH IRFXV LV WR FUHDWH D SURúWDEOH SDUWQHUVKLS $OO you need to do is match your energy and enthusiasm with Australia’s award-winning franchise system. Together, we’ll build a business for you and your family.

1800 245 447 or poolwerx.com.au/franchising

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AUSTRALIA and new zealand VOLUME 12 ISSUE 3, march/april 2018 publisher: Colin Bradbury. colin@cgbpublishing.com EDITOR: Joanne Tuffy. editor@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au publisher’s assistant: Jorgia Rice. PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: accounts@cgbpublishing.com.au GRAPHIC DESIGN: Jejak Graphics - Michelle Quinn jejak@bigpond.com COVER IMAGE: clark rubber TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930

From the

Editor The purpose of Business Franchise magazine is to help as many franchisees as possible find the business opportunity of their dreams! If you have just taken the first step towards business ownership by picking up this magazine, all at Business Franchise welcome you to this valuable source of information. The first of four shows around Australia, the Franchising & Business Opportunities Expo in Sydney is once again being held to the heart of Sydney, at the ICC Sydney, following its successful return in 2017. Business Franchise readers can enter FREE into each of the Franchising & Business Opportunities Expo’s, being held in Sydney, Perth, Brisbane and Melbourne. Simply go to www.franchisingexpo.com.au and enter BFM when purchasing your tickets. Exhibition Manager Fiona Stacey says, “I’m

very excited about our seminar program in Sydney this year, especially our keynotes Jim Penman from Jim’s Group and John O’Brien from Poolwerx,” she adds. “It’s an incredible opportunity to hear from people at the top of their game, to learn from them and to see what drives them.” Our feature this issue is titled ‘Franchises in Your Price Range’, and features a selection of franchise systems you can afford. Enjoy reading through the varied franchise systems that are within your price range, starting from under $50,000 to $250,000 plus. There should be something for everybody! As always, there is a great selection of articles throughout this magazine from leading franchising experts including bankers, lawyers, accountants and consultants. Plus franchise news and updates from the Franchise Council of Australia. After downloading your FREE ticket, why not come along to the Business Franchise stand at the Franchising Expo in Sydney and say hello! Enjoy the read. Joanne Tuffy Editor

TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

SUPPLIER FORUM

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

contents

march/april 2018

On the Cover 10

Cover Story: Clark Rubber Build your Future with a Retail Icon

35 Feature: The Price is Right! Franchises you can afford 60 You Can’t Cut Corners on Compliance Josh Vikis, Employsure 68 News Media 101 for Franchisees Pete Burdon, Franchise Media Training

In Every Issue

What’s New! Announcements from the Industry

Don’t Pay the Price for Not Getting the Right Advice

Feature editorial: Franchises in your Price Range

Hot Topics: Behind the Headlines Jason Gehrke, Franchise Advisory Centre

Professional Services Listings

Listings

A-Z Directory

Bruce Billson, Franchise Council of Australia

Focus Feature 25 BoConcept

Profile 16 Midas 20 Gutter-Vac 28 NeNe Chicken 56 Stain Busters

Franchising Expo

also in this issue: 7-Eleven....................................................................87, 94 Appliance Tagging Services. .............................. 94 ATM2GO................................................................. 63, 94

Snapshot 32 GroutPro 64 Magnetite

Axsesstoday................................................................. 83 Begin Bright.................................................................. 94 Books and Gifts Direct................................... 59, 95 Cashflow It........................................................................ 2 Craveable Brands...................................................... 66 Crema Espresso........................................................ 95 Dr Boom Communications.................................. 95 Ecomist Australia....................................................... 96

Franchise Picks

Fasta Pasta.................................................................... 96

58 Hey Dee Ho | Old Macdonald’s Travelling Farms | Poolwerx

FC Business Solutions............................................ 15

Fastway Couriers............................................. IFC, 96 FocalPoint. ......................................................................97 Hairhouse Warehouse............................... 97, OBC

Expert Advice 18

IP Partnership.............................................................. 90 Jejak Graphics. ........................................................... 65

A Realistic Approach is the Best Way to Avoid Disputes

Jim’s Pool Care Mobile Pool Shops............... 98

Alison Shaw, SHAW Dispute Resolution

Just Cuts......................................................................... 98

22 Is the Phrase ‘Innovative Franchisee’ an Oxymoron? Anna Thomas, Stockdale & Leggo 30 Keep Your Business Firing on all Cylinders in 2018 John Corias, m.a.s accountants 46 Tips & Traps when Buying a Franchise: Show Me the Money! Suzanne Jarzobkowska, DC Strategy 48 Tips & Traps when Buying a Franchise: Securing your Investment Naeem Hashemi, DC Strategy 50 Planning for Success Ian Watt, Westpac 52 10 Questions to Ask Before Buying a Franchised Business Louise Wolf, MST Lawyers 74

Hitman Professional Pest Control. ...........71, 97

Thinking of Surveilling a Suspect Employee? Alexander Millman, National Retail Association

78 The Politics of Trusts: Taking the Fear out of Policy and Legislation Changes Joanne Wynne, RSM Australia 80 The Franchising Code at a Glance Dr Michael Schaper, ACCC 84 Want to Buy a Franchise? David Banfield, The Interface Financial Group

Listen to your Body (LTYB).................................. 98 Little Kickers & Little Rugby Australia............ 99 Mad Mex Fresh Mexican Grill..................... 77, 99 Mail Boxes Etc (MBE)................................... 99, IBC Marsh & Maher Richmond Bennison............ 90 Matt Fiddes Martial Arts........................................ 99 MyFirstGym........................................................ 65, 100 NanoShield...............................................100 National Franchise Insurance Brokers.......... 85 Oporto............................................................................100 Poolwerx..................................................................1, 101 Sandwich Chefs.............................................. 33, 101 Smallprint...................................................................... 101 Snap-on Tools.................................................. 55, 101 Soccajoeys.................................................................. 101 Spray Pave Australia.............................................. 102 SpudBAR...................................................................... 102 The Cash Back App. ............................................. 102 The Interface Financial Group IFG 50/50..................................................................... 102 Theobroma, Chocolate Lounges, Pavilions, Bars........................................................... 103 Thermawood.............................................................. 103 Trent Driving School............................................... 103 V.I.P. Home Services Fencing & Home Maintenance............................................................... 103 Verimark.......................................................................... 90 Walker Wayland WA................................................. 90

what’snew! 2018 marks a new chapter for the misschu brand

Rod Young joins the Board of Franchise Cloud Solutions

Australian provider of end-to-end franchising solutions, Franchise Cloud Solutions, has welcomed DC Strategy Founder and Chairman, Rod Young, to the Board. misschu Managing Director Gabi Machado has joined forces with DC Strategy consultants to expand the misschu tuckshop network from three to 50 over the next five-plus years.

As one of the world’s foremost franchising experts, Young brings over 40 years of experience in franchising in Australia and internationally to the Franchise Cloud Solutions team.

With a background in private equity, Machado approached the founder of misschu, Nahji Chu, in mid-2010 to bring her popular Sydneybased Vietnamese concept to Melbourne. There was only one misschu tuckshop in Darlinghurst NSW at that time but Machado loved the food and saw strength in the concept.

Young is the Founder and Chairman of DC Strategy, an Australian end-to-end franchise consultancy, law firm and recruitment agency responsible for developing countless well known Australian franchise brands and bringing many iconic international franchise brands to Australia.

“I looked at a number of food businesses in my private equity days but had little direct hospitality experience, so the learning curve was very steep. With a passion for food, I happily swapped my suit for an apron and stepped into the misschu kitchen in Darlinghurst to start learning the ropes and documenting all the processes and recipes so I could establish the brand in Melbourne,” he says.

Young fills several directorship and chair roles across franchises in the professional services, health and beauty, food and beverage, recreation and entertainment sectors, including a Franchisor of the Year winner.

Working closely with interior designer Kano Hollamby, Machado opened the first Melbourne misschu tuckshop in early 2011. The original takeaway-only format was modified for the Melbourne climate to include a dining room and bar with a new design inspired by the laneways of Hanoi. The Melbourne operations have since grown organically to three locations. Machado and Hollamby are adamant that they won’t be taking a cookie cutter approach to design nor site selection. “It’s really important to us that each misschu tuckshop has character and is authentic in experience,” explains Machado. While being cautiously optimistic, Machado is excited about the expansion plans and feels that this is a great time to roll-out a highstreet concept, with relatively high retail vacancy rates creating good site opportunities and with home delivery forecast to grow rapidly over the next 10 years.

6 Business Franchise Australia and New Zealand

Young was inducted into the Franchise Council of Australia Hall of Fame in 2017 for contributing significantly to the advancement of the sector and the Australian franchising community. Developer and MD of Franchise Cloud Solutions and CEO of Hire A Hubby, Brendan Green, recognises that Young’s contribution will be invaluable for the growing company - an end-to-end franchising system with the capability to manage every possible function in a franchise. “To have the support and guidance of a seasoned franchising expert like Rod is a huge boon for Franchise Cloud Solutions. Knowing that Rod sees the potential in Franchise Cloud Solutions and has thrown his support behind us, is both vindicating and exciting for the future of the company.” Young suggests that Franchise Cloud Solutions is a timely offering in a fast changing franchising sector. “I am pleased to be part of the Franchise Cloud Solutions journey as this highly developed franchise management system comes at a crucial time for every franchisor.”

JIM’S TAKES TO THE SKIES National franchise group Jim’s has established a new division. Jim’s Photography and Drones is the brainchild of two experienced photographers - Mark Hill and Matteo Rizzi - who intend to establish the most trusted national photographic services brand in Australia. Mark Hill is an award-winning photographer with over 30 years of experience whilst Matteo Rizzi decided to leave the corporate world to turn his lifelong passion for photography into a fulltime business venture. Mr Rizzi and Mr Hill believe that Jim’s Photography and Drones has tremendous potential to succeed on account of the strength of the Jim’s brand as well as increasing demand for photographic and drone services. “Jim’s is an established brand that we will leverage to develop the most trusted photographic services brand in Australia,” explained Mr Rizzi. “Jim’s Photography and Drones will offer the convenience, reliability and professionalism associated with other Jim’s divisions and could, in a very short space of time, be recognised as the only national photography brand in the country.” Approximately two thirds of the franchisees are expected to be women. “Female professional photographers now outnumber men 3:2 and as such, we anticipate 60% of Jim’s Photography and Drones franchisee’s will be women,” explained Mr Hill.

The use of drones, especially smart drones, has also increased dramatically. Jim’s will offer drone services for air sampling, agriculture, mining, mapping, 3D modelling, surveying, building inspections and many other applications.

collision avoidance, return to base, and other hi tech features.

“The technology around drones has advanced at a rapid pace,” add Mr. Hill. “Smart drones feature ‘follow me’ and ‘spotlight’ modes,

Jim’s group has grown to a $400m per year franchising supergroup with over 4000 franchisees in 4 countries.

“It’s an exciting time to be involved in such a nascent industry with such potential,” added Mr Hill.

UK LAUNCH FOR ICONIC HAIRDRESSING BRAND The Kiosk is a different design concept to traditional Just Cuts salons and is a standalone compact site situated within the intu Lakeside shopping centre.

Australian hairdressing brand Just Cuts has celebrated its expansion into the United Kingdom, with the Grand Opening of its Kiosk salon in intu Lakeside shopping centre in Grays, 40km east of London.

While launching an Australian brand into a new market presents its challenges, founder and CEO Denis McFadden remains optimistic that the tried and tested systems and processes that have seen Just Cuts flourish in Australia and New Zealand for 27 years will help guarantee its success in the United Kingdom. “Our fixed pricing, no appointment and no request system is a simple solution for our Clients. And once Clients check-in to the queue, they’re able to roam the centre until

they receive a text message to notify them that they’re next in line. Who wouldn’t love that kind of service?”, McFadden says. “We also guarantee that all our Stylists are fully qualified professionals, eliminating uncertainty from the process.” To top the Just Cuts offering off, the company is also committed to paying all its Stylists the equivalent of Australian award rates, an attractive benefit for its employees. Just Cuts currently has 205 salons across Australia and New Zealand and over 3,000 in its Stylist network, making it the largest hairdressing franchise brand in the Southern Hemisphere.

Business Franchise Australia and New Zealand 7

what’snew! REVOLUTIONARY FRANCHISE SET TO LAUNCH Originating in Japan and with a presence in 31 countries already, this smart, technologically advanced Solar Heat Block product is being launched across Australia in the near future. A global leader in the area of nanotechnology window coatings, NanoShield Cosy 24/7 is currently being installed throughout Victoria by contractors, with preparations under way to launch this revolutionary franchise nationwide. This nanotechnology window coating cuts a significant amount of solar heat entering windows, reducing your internal room temperature by up to 7° Celsius on hot days with less than10 per cent loss of natural light. This ultra clear coating is retro-fitted to windows and is simple, effective, inexpensive to install. Just imagine the amount of cooling energy saved with absolutely no ongoing cost! Customers are already raving & reviewing about it. Bec Kam, a home owner in Victoria says, “For over 20 years this room was the hardest to cool down with the amount of sunlight streaming in throughout the day. After installing Cosy 24/7, the next day

Bright & clear views without the oppresive heat

was a warm Melbourne day and the room stayed as cool as the rest of the house! The room actually felt cool! I highly recommend getting Cosy 24/7, it was simply incredible the difference it made!” Expecting to have regional franchises in all

Brumby’s GO Launches on Gold Coast

Australia Capital cities within 12 months, now is the perfect time to jump on board. For more information go to: www.nanoshield.com.au or check out the May/June 2018 issue of Business Franchise magazine.

Brumby’s Bakery, one of Australia’s most iconic bakeries, has launched its stylish new store design, Brumby’s GO, on the Gold Coast. The brand’s existing Harbour Town and brand new Stockland’s Burleigh Heads stores have recently unveiled the sleek new concept, which is dedicated to providing customers with quick and easy access to quality fresh snacks and baked goods, designed for busy shopping centres and customers on the GO! Brumby’s Bakery General Manager, David Dinnes, said the brand is confident the modern and inviting store concept is going to be well received by customers and franchise partners alike. “Our Brumby’s GO stores provide the same consistency and quality that the brand is renowned for, with a fresh new look,” he said. “We think both stores will be appealing to customers, especially as the layouts and products have been designed with convenience and accessibility in mind. “With a smaller footprint and lower entry cost alternative to conventional inline bakery opportunities, we also believe they’re a great option for a first time buyers or as an additional trade outlet for existing franchise partners,” he added. The Brumby’s GO product range includes pies and hot food, an increased range of sandwiches and wraps, plus barista-made coffee, as well as traditional Brumby’s favourites that customers know and love.

8 Business Franchise Australia and New Zealand

THE CHEESECAKE SHOP UNVEILS NEW STORE CONCEPT The Cheesecake Shop has opened their brand new 15m 2 compact kiosk bakery with plans to open 30 more stores within the next 36-48 months. The highly anticipated brand-new concept store opened at Marketplace Leichhardt to excited local residents who were immediately impressed by the kiosk design and fit out and were wowed by the new Temptations range. The shop is a mere 15 square metres, which is a fraction of the size (and the rent) if the store were its typical 90 square metre format. “A smaller store footprint means less rent, a reduction in fitout cost and less to spend on ongoing maintenance,” says General Manager of Franchise Development, Nick Avgerinos. “A dark monochromatic palette was selected to enable the cakes to stand out as much as possible, ensuring the products are the hero of the display and allowing for a backdrop to be created to the theatre of artisanal cake decorating. In conclusion the new design seeks to be applicable to any situation and with the vision of expanding successfully into new areas and demographics,” comments Designer Edward De Simone, of De Simone Design.

The Cheesecake Shop has strategically developed new product offerings to appeal to the smaller family sizes and different tastes and preferences of inner city inhabitants where the new kiosks will be located. Mini Cakes have been introduced in a variety of the brand’s most popular tortes and a glamorous new Temptations range. The Kiosk at Leichhardt is led by dynamic Pastry Chef Paul Leiron who is excited to be a part of bringing a new product experience to life for customers with the launch of the Temptations range.

Mexican food lovers donate over 20 million meals to those in need towards Zambrero’s mission of donating one billion meals by 2025. The Plate 4 Plate initiative sees that for every burrito or bowl purchased at any of the 178 restaurants across Australia and abroad, a meal is donated to someone in need in the developing world. Similarly, for every product purchased from Zambrero’s retail range, a meal is donated to someone in an underprivileged Australian community. Zambrero founder, entrepreneur Dr. Sam Prince says, “Plate 4 Plate is Zambrero’s reason for being. Not only do we want to ensure we provide a great offering for our customers - we believe that we have a responsibility to help those who are less fortunate than ourselves. Recently, Australia’s largest Mexican restaurant chain; Zambrero, revealed that thanks to its loyal customers, it has hit the 20 million mark of meals donated to those in need. To date, through its global Plate 4 Plate initiative, Zambrero has helped over 57 countries, delivering over 70 shipping

containers worth of food including 907 tonnes of rice. As the number of people affected by hunger has increased, the donations will go a long way in supporting the 815 million people around the world facing food scarcity and

“Twenty million is a momentous milestone, and we are so thankful to all our customers and employees that we know have, and will continue to have an impact on so many lives but we urge people to join us in our movement, imagine what one billion meals could achieve.”

Business Franchise Australia and New Zealand 9

c ov er sto ry: c l a r k r u bb er

build your future with a retail icon With a proud retail history over the past 70 years, Clark Rubber is a recognised Australian Retailer. Having an award winning national franchise network of 60 stores throughout Australia, and two individual franchise models plus a mobile pool service territory franchise, there are many great opportunities and reasons to join this Australian Retail Icon. Started in 1946 by two men, Charlesworth and Clark, the initial partnership was known as Clark Matting and Rubber. The business grew quickly and, in 1951 the business was listed on the Australian Stock Exchange. In 1961 the name was changed to Clark Rubber stores. In 1982, Clark Rubber was purchased by the

“There are three individual models that make up Clark Rubber, designed to provide flexibility to potential franchisees and markets.”

It was at this time that Chris Malcolm, a veteran of Australian retailing, stepped in. After lengthy negotiations, Chris licensed the Clark Rubber brand from Vita Pacific. Deciding that a franchise model was the best way to grow an already established and recognised brand, the first franchised Clark Rubber store opened in Nunawading in 1995.

Great Products – Strong Marketing

By 1998 the 50th store had opened and Clark Rubber was once again one of the best recognised brands in Australian retail. In 2000, Chris Malcolm bought the Clark Rubber brand from Pacific Dunlop. The store network continued to grow and, in 2003, Clark Rubber was recognised as the Franchise Council of Australia’s Franchisor of the Year in the ‘Entry Capital over $200,000’ category. In the same year, Chris Malcolm was inducted into the Franchise Council of Australia’s ‘Hall of Fame’. Three years later, Clark Rubber was awarded the Franchise Council of Australia’s highest honour, Franchisor of the year.

In addition, we source products, develop promotional offers and negotiate terms and pricing. Making sure that products meets the needs of our customers and the market, no matter which model you choose, you will benefit from the knowledge and expertise relevant to your business.

10 Business Franchise Australia and New Zealand

Clark Rubber franchisees enjoy the combined stock buying power that only comes from being part of a large national network. Our dedicated merchandise team works closely with suppliers to build product ranges across our key categories of pools, foam and rubber.

Marketing and advertising are key to the ongoing success of any retail business. At Clark Rubber, each year we invest in brand

development and national retail advertising campaigns, across all relevant and current channels, to ensure that we are continuing to drive customers and business to you. We also work closely with all Clark Rubber franchisees to develop and execute effective local area marketing at a local store level.

An ongoing commitment Clark Rubber franchisees benefit from a proven franchise system. Not only providing our franchisees with the knowledge and skills they need, but also ensuring that they have tangible business tools and support needed to help them run their business. We’re with you every step of the way, whether you are taking over an existing store, starting up a new location or territory. We provide support in the areas of site selection, lease negotiation, store development and in-store merchandising. Clark Rubber franchisees and their staff benefit from a comprehensive initial and ongoing training program. Covering product knowledge, customer service, retail operational and compliance topics, training is delivered through a combination of individual, group and online programs. You will also receive the IT infrastructure required to manage every aspect of your business including stock control, POS, financial reporting and benchmarking. Our IT helpdesk is on hand to assist you with any system related issues, keeping your business operating ongoing.

National Strength, Local Support In addition to the national support team, all Clark Rubber franchisees benefit from the ongoing relationship with a dedicated Regional Sales Manager. Their role is to spend time with you, in your store, working with you to achieve your goals and provide regular feedback and support on all aspects of store performance.

“Clark Rubber franchisees enjoy the combined stock buying power that only comes from being part of a large national network.” Australia’s largest retail supplier of cut foam including an in store foam cutting service, supported by a great range of Sleepmaker innerspring mattresses and foam mattresses. Clark Rubber stores also include their own mobile pool van, providing you with the opportunity to build a strong local market.

Clark Rubber Pool & Spa shops Leveraging the Clark Rubber brand and reputation in pools, the Clark Rubber Pools & Spa franchise model has been developed to allow for a complete focus on pools and spas sales and service. All our Pool & Spa franchises operate a pool service van, allowing you to service your customers through both the store, and at their home.g. Being a part of the national franchise network you will also benefit from the great advantages of group buying, marketing and support.

Clark Rubber Pool Care Service Territories

Clark Rubber Stores

Understanding the needs of the pool and spa industry, included as part of the Clark Rubber franchise group is the opportunity to own your own mobile pool service territory. With the ability to market and service your own area, the flexibility to work from home, and the hours that suit you and your customers, this low-entry business model is a great way to run your own business yet with the support of a national brand and franchise network.

Including a unique product mix of pools, foam and rubber, these stores provide strong customer appeal and income potential across all seasons. Products include modular pools, pool accessories, equipment, rubber matting, extrusions and hoses as well as being

At Clark Rubber, our commitment to customer service and providing our customers with solutions helps us to differentiate us in the market and with our customers. Coupled together with our extensive product range, you have the opportunity to build a strong

Clark Rubber Franchise Models There are three individual models that make up Clark Rubber, designed to provide flexibility to potential franchisees and markets, whilst capitalising on the strong brand reputation gained over the past 70 years.

business and retail destination within your local market. All of these franchise models benefit from being a part of a national franchise group. With the initial training program, ongoing support and business development across all areas of the business as outlined above, the national support team is available to assist you in achieving the best results and grow a profitable and successful Clark Rubber business. The national marketing program is developed to help drive traffic and sales for your stores and is to ensure market presence throughout the year, and for all seasons. Products are sourced to ensure the best product mix to meet customer demand and changing trends within the market. Our online shop is designed to drive business direct to your store. The uniqueness of Clark Rubber stores, with a product range across Pools, foam and rubber, provides a strong market position supported by a well-recognised and reputable brand. Customer service is a key focus – and is a differentiator of Clark Rubber to many of its competitors. With a strong vision for growth now and in the future, including three franchise models in Clark Rubber store, Clark Pool & Spa shop and Clark Pool Care franchise territory, you can choose the opportunity that suits where you want to go. For more information and to enquire about current opportunities, contact Dirk Heinert on: 03 8727 9999 dirk.heinert@clarkrubber.com.au www.clarkrubber.com.au

Business Franchise Australia and New Zealand 11

f r an c h i s e c o u n c i l o f aust r a l ia

Donâ&#x20AC;&#x2122;t pay the price for not getting the right advice

â&#x20AC;&#x153;Franchising drives economic and entrepreneurial success in a way that no other model has, and no other model can.â&#x20AC;? Bruce Billson | Executive Chairman Franchise Council of Australia

12 Business Franchise Australia and New Zealand

Becoming a franchisee is an exciting decision. It’s the realisation of your dream to own your own business and become your own boss – all with the support of your franchisor behind you. And while becoming a successful franchisee is in part about putting your heart and soul into the business, it’s also about making sensible and considered decisions and ensuring that from the outset you do your research, understand the risks and get the right professional advice to build a profitable business. The commitment to become a franchisee is not a consideration to be taken lightly. There are no guarantees of success in any form of small business, and even though franchising is by far the most successful form of small business, it is still a business venture with the many of the same risks inherent to any other business venture. That risk must be fully understood and appreciated. So, before you make the leap to become a franchisee, ask yourself: can I afford the risk? Or better yet: ask a professional.

The value of professional advice If you can’t afford to engage experts to advise you on the viability of the franchise business and terms of the franchise agreement (the contract which joins you and the franchisor in business together), can you really afford to buy a franchise? The cost of engaging a lawyer to review your franchise agreement or using an accountant or business consultant to help you assess the financial viability of the business must be factored into your decision to buy a franchised business. Consider this for a moment. You’re about to fulfil that other great Australian dream of owning your own home. But there’s a lot at stake, so while you admire the crisp finishes to the new paintwork and just love those shiny kitchen appliances, you still want to check that the foundations are solid and there are no termites in the framework. So, you hire a building inspector, and if they give you the thumbs up, you engage a

“The Franchise Council of Australia’s website provides useful resources to help get you started on your franchising journey, including questions you should ask yourself about your readiness and suitability to become a franchisee.” mortgage broker to make sure you get the best loan deal possible and a solicitor or conveyancer to handle the complex process of sale. You do all this because these people are experts at what they do and so that you can rest easy knowing you’ve taken all reasonable and sensible steps to protect your financial future. Buying a franchise business is no different. It is true that franchising provides small business owners with a three times greater likelihood of running a successful small business compared to the survival rates for a standalone small business. The business insights, support and systems the franchise model ordinarily brings adds enormously to the prospects of success for the local, often family-owned franchise business. But it is also true that buying a franchised business does not provide a guarantee of success. Just as when you are buying a house, it’s important that you do your due diligence and understand the franchise system you are considering becoming a part of. And just like when you are buying a house, there are experts such as accountants, lawyers and business consultants who can assist you to ensure the

business you are buying hasn’t been built of straw. There are no shortcuts and no excuses for not thoroughly investigating the franchise system you are looking at buying into, or for not seeking expert advice before signing any contracts or your franchise agreement. It is unfortunate that, when the FCA does receive phone calls from franchisees who are in dispute with their franchisor – and it should be noted that, in 2016, the proportion of franchisees in dispute with their franchisor across the sector was estimated at just 1.8 per cent – a common theme is a lack of due diligence or a failure to seek appropriate professional advice before entering into a franchise agreement.

What does due diligence look like? Put simply, due diligence is the process of researching, asking questions and finding out all the information you can about franchising and the franchise system you are considering becoming a part of. The Franchise Council of Australia’s website provides useful resources to help get you started on your franchising journey, including questions you should ask yourself about

Business Franchise Australia and New Zealand 13

f r an c h i s e c o u n c i l o f aust r a l ia

“Get in touch with both current and former franchisees to gain an understanding of what it’s really like to be part of the franchise system. Don’t be afraid to ask the hard questions – it’s your potential livelihood and financial future on the line.”

your readiness and suitability to become a franchisee and questions you should ask of a particular franchised business in relation to its own activities, and also to help make an assessment of the prospects for the overall industry or trade of which it forms a part. Read more at: www.franchise.org.au/buying-a-franchise or www.franchise.org.au/franchisee-faqs It’s also worth noting here that Australian franchising is governed by the Franchising Code of Conduct, which provides for disclosure of key information about the franchise system by franchisors to prospective franchisees. The disclosure document will contain, amongst other things, the current financial details of the franchise system, contact details of current and former franchisees and the costs to start operating the franchised business and other payments or fees that franchisees may be required to make. This is vital information when making your decision to purchase a franchise business, so read the disclosure document carefully and ensure that you get your accountant’s feedback on the financial details. If there are any red flags here, your accountant is trained to find them and alert you to any potential issues.

Take this opportunity too to get in touch with both current and former franchisees to gain an understanding of what it’s really like to be part of the franchise system. Don’t be afraid to ask the hard questions – it’s your potential livelihood and financial future on the line.

a seven-day cooling off period after you sign. However, it’s worth noting that depending on the terms of your franchise agreement, there may be substantial monetary penalties for doing so.

If the disclosure and due diligence process start to ring alarm bells for you, take a step back and reassess whether this is the franchise opportunity for you. Don’t feel pressured to make a decision or sign a franchise agreement if you are not completely comfortable with the business, or the terms of the franchise agreement.

No shortcuts, no excuses

Under the Franchising Code of Conduct, a franchisor is required to advise a prospective franchisee to seek independent legal, accounting or business advice before entering into the franchise agreement. A specialised franchise lawyer will understand the franchise agreement, and know the key issues to look out for. Use this expertise – it’s far better to find out that the terms of the franchise agreement aren’t agreeable to you before you sign it than after you’ve committed to becoming a franchisee. And if you do have doubts after signing a franchise agreement, remember that there is

14 Business Franchise Australia and New Zealand

Franchising is unparalleled in its opportunity to provide everyday Australians with the opportunity to become successful small business owners. In addition, the protections offered by the Franchising Code of Conduct are designed to ensure this is a robust and successful way of doing business. But owning any small business – including a franchised business – comes with a degree of risk. There are no shortcuts and no excuses for not understanding that risk. In franchising, that means doing your due diligence on your prospective franchisor and engaging expert financial, legal and business advisors to ensure that, if you do become a franchisee, you’re in the best position to make your franchised business a success. www.franchise.org.au

FRANCHISE

SPECIALISTS OPE R A T ION A L T E A M SU PPOR T

FR A N CH I S E & HR AU D I TS

FRA N CH ISE SYSTEM SETUP

FRANCHISE TRAIN IN G

SP EC I A LIST REC RUI TM ENT

FRANC HISE E PROFILIN G

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GR AP H I C DESIGN

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N E T W OR K D E V E LOPM E N T ST R A T E GY

FR A N CH I S E R E C R U I TM E NT

(03) 9533 0028 hello@fcbs.com.au www.fcbs.com.au

Quality ISO 9001

Business Franchise Australia and New Zealand 15

PR O FI L E : midas

The Midas automotive service and repair franchise have launched a major new customer service initiative designed to “close the loop” with a program designed to drive customers back to franchisee’s stores. The Midas “Gold Class” program provides customers with the opportunity to give direct feedback to the organisation in the period immediately after work has been completed on the vehicle. “Whether it’s Australia, the United States or Europe, customers want to know that they get what they pay for. When someone leaves one of their most prized possessions with a relative stranger to have work done, they are placing a huge amount of trust in that person and the Midas brand. The Midas “Gold Class” program has been developed to demonstrate to Midas customers that our business wants to know what the customer thinks after they’ve paid the bill and got the car back,” stated Mark Geraghty, General Manager of the Midas franchise. “Our franchisees don’t believe that it’s good enough to say “Job done” just because the customer has paid!” The desire to find out more about what customers think about their experience stems back to a conversation Mr. Geraghty had at the National Retail Federation Show in New

A GOLD CLASS FRANCHISE York, back in January 2016… “I attended a session about a business who was selling parts to automotive workshops in the US. After the formal presentation, a number of attendees gathered and kept talking for another hour or so. Everyone kept coming back to customer trust. We’ve done a lot of work since then, but I’m very proud to say that Midas now has the ability to engage, monitor and measure through the entire customer journey with every one of our Service Centres around Australia.” The Midas “Gold Class” program utilises digital survey platforms to independently contact the customer in the 72 hours after they’ve collected their vehicle, inviting them to be a part of the “Gold Class” program. Participation is optional for the customer, but Midas offer those who do the opportunity to go in the draw for a $1000 prepaid Visa card. Participants answer a series of questions, either online or verbally via a pre-recorded phone program, asking them to both rate and describe their Midas experience. Once participation is complete, Midas Franchise Support Managers work through the feedback with each franchisee as part of their Field Report process. The feedback is broken into Green, Amber and Red sections and is prioritised on the basis of customer urgency. All of the feedback is used for coaching Midas franchisees how to improve their performance, make their customers feel genuinely appreciated and help with critical repeat business.

16 Business Franchise Australia and New Zealand

Mr. Geraghty concluded, “The Midas “Gold Class” program is not about penalising franchisees who do a bad job. Our franchisees are grown-ups; what they need is the tools to help them improve business performance, improving the value of their franchise. The program does this in the most direct way possible by providing the entire Midas organisation with immediate feedback that helps us achieve those aims. In a very short space of time, it’s become an extremely valuable program for the business and, in 2018, we intend to extend “Gold Class”, asking our customers the hard questions so we don’t ever become blinded by our own “hype”!” For more information about Midas, please go to: www.midas.com.au

ARE YOU READY TO JUMP INTO THE DRIVER’S SEAT?

JOIN THE WORLD’S LEADING AUTOMOTIVE SERVICE FRANCHISE BRAND

? S A D I M N I O J WHY DEDICATED FIELD SUPPORT

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YEARS OF OPERATION

OVER 80 LOCATIONS A AROUND AUSTRALI

VELOCITY FREQUEN FLYER PARTNER

DEDICATED SYSTEM SUPPORT

OW!

EN L B A IL A V A E R A S N LOCATIO

MIDAS AUSTRALIA PTY. LTD. FRANCHISING T: (03) 8878 1122 E: franchiseenquiries@midas.com.au midas.com.au Business Franchise Australia and New Zealand 17

e x pert a dv i c e

A realistic approach is the best way to avoid disputes When you are considering buying into a franchise operation and embarking on a new path in life, it’s obviously a very exciting time and you could be forgiven for assuming that everything is going to be hunky dory. You may have visions of a permanently harmonious relationship with your franchisor and all of your future customers, but of course, life’s not like that. Disputes are very common between franchisors and franchisees and of course, any customer-facing business is going to have its fair share of angry moments. How you respond to disputes will make all of the difference as far as your relationship with the franchisor is concerned but having realistic expectations is half the battle. In my experience as a mediator between franchisors and franchisees, the most common cause of disputes, especially early on in the relationship, is ultimately a lack of realistic expectations. It is normal to have expectations and intentions regardless of the type of relationship it is, be it a business, a romance or within the work place. We all have expectations built into our psyche from an early age whether from our family environment and upbringing, our worldview or things we have experienced. Unfortunately, sometimes those expectations and intentions may not be healthy, and we find ourselves disappointed time and again because they are not met. This is why it’s important that

you embark on your new venture with a healthy dose of realism, an open mind, the correct approach and the tools to manage disputes which are inevitable in most franchise operations, especially in the early stages. What are healthy expectations to have when you buy into a franchise? Honesty, trust, mutual respect, pro-active approach to conflict and equality are healthy expectations for any relationship, especially a new business venture in which you and the franchisor have to work together towards common goals. What are unhealthy expectations? • Expecting the undivided attention of the franchisor in getting your business up and running. • Expecting the franchisor to always know what you are thinking, what help and advice you might require. • Expecting that there won’t be any disputes or even tense times in the relationship between you and the franchisor. • Expecting that the franchise is definitely going to be successful because others have been. • Expecting that when it comes to disputes with customers, the franchisor will always be on your side (as opposed to protecting the brand). These are just some examples of unhealthy expectations. Expectations turn sour when they come loaded with judgement – should, shouldn’t, right, wrong, good and bad. They are assumptions about how reality “should be”. One of the greatest relationship destroyers is that of unrealistic expectations. Expecting something out of the venture that the other is either ignorant of, unwilling to provide, or

18 Business Franchise Australia and New Zealand

simply unable to provide, can be emotionally damaging for both parties involved and unhealthy for business. Having realistic expectations in our business relationships involves accepting that no one is perfect, accepting ourselves and others for who they are and that sometimes the best laid plans don’t work out. How can we have healthy expectations around a new franchise operation? – It starts with changing your perspective and knowing exactly what it is that you want out of the deal from a business, lifestyle and financial perspective. What are the real costs… This way, you can share these with the franchisor right in the beginning of the relationship so that there are no surprises or unhappiness later on. Speak candidly with the franchisor about your expectations so that you get equally candid responses in return. It also helps to formalise these expectations by writing them down so that you remember what you set out to achieve in the first place. When setting realistic expectations about your franchise, take the view and experience of the franchisor into account. Your expectations

“It’s important that you embark on your new venture with a healthy dose of realism, an open mind, the correct approach and the tools to manage disputes which are inevitable in most franchise operations, especially in the early stages.” Alison Shaw | Mediator | SHAW Dispute Resolution

may not be realistic and require adjustment. Be willing to compromise and be flexible in finalising your expectations. Remember, you are going in blind whilst others can speak from experience. Once you have established realistic expectations in order to help avoid disputes, start adjusting your expectations with regards to how disputes are likely to be handled between you and the franchisor and between you and your clients. If you accept that disputes are inevitable and have a plan to manage them, disputes won’t keep you up at night. If you are the kind of person that does not like confrontation, then you should give serious consideration to the kind of franchise operation you buy into. Most businesses that are customer-facing, for example retail operations, can expect some form of customer dispute on an almost daily basis. It’s just the nature of the beast. Ask the franchisor what it’s like working in the business on a daily basis and cross-reference this with what other franchise owners tell you. If that particular industry is prone to disputes, of any magnitude, find out how these are typically resolved.

If you prefer avoiding conflict at all costs but you are desperate to establish a franchise in an industry prone to disputes, then perhaps all you need to do is adjust your way of thinking. Conflict is often viewed negatively, and the majority of people would choose to avoid it rather than face it head on, even though most realise it is a strategy that doesn’t work. Although conflict resolution can often be an uncomfortable process it is a driving force for change and if handled competently can create a positive outcome in relationships, whether it is with a customer or the franchisor. We must embrace being comfortable with the uncomfortable to do so. Most often, the main reason people avoid conflict is fear. By definition conflict is about opposition, incompatibility and struggle. None of that sounds positive. Conflict creates a stressful environment that causes the responses of freeze, fight and flight naturally in us. We freeze to go undetected, fight to kill, respond with fright to intensify awareness, and take flight to live another day. Most responses in these categories lead to destructive interactions. Your past experiences with conflict are likely the most painful moments of your life and can naturally impact

on your current dispute. Conflict is often destructive, other times disruptive. Projects at work get delayed when disputes exist. A group momentarily stops enjoying a party when friends fight. A family shuts each other out for the remainder of the night after a disagreement over dinner. It is uncomfortable for everyone. Conflict and disputes are a natural part of any industry and likewise, any franchise operation. Many franchisees walk away from the master franchise because of unrealistic expectations and this is not ideal for either party. Get your head around what you’re getting into and accept that disputes are all part of life. Alison Shaw is a former lawyer and CEO of national mediation firm SHAW Dispute Resolution Australia. SHAW Mediation offers voluntary mediation opportunities to everyone for all types of disputes anywhere, anytime for fixed scaled fees. Alison and her national team of mediators are all nationally accredited and have a legal background. www.shawdr.com.au

Business Franchise Australia and New Zealand 19

pr o file : G U T T ER-VAC

SUPPORT IS THE KEY TO SUCCESS “On hand to support the new franchisees are a business coach, and the head office team, all offering personalised support.” New franchisees, irrespective of the industry, can often find the initial training period overwhelming, but this is where the GutterVac network excels. On hand to support the new franchisees are a business coach, and the head office team, all offering personalised support. Recognising that franchisees have different learning styles and retain information in differing ways, Warren and his team have compiled an extensive library of videos, available at any time of the day and accessed via a free training and resources portal on the franchisee intranet, “this allows franchisees to learn at their own pace.”

Appealing to franchisees from all walks of life, GutterVac offer a proven franchising system that’s simple, innovative and lucrative. However, if you speak to any Gutter-Vac franchisee, what really sets this franchise system apart is the support within the network, not just from the franchisor but peerto-peer via the franchisee network. Winning the overall 2017 Topfranchise Award, ousting the long-time holder of this prestigious award, Gutter-Vac are recognised as industry leaders when it comes to supporting their franchisees.

SERVICE INDUSTRY Gutter-Vac use the most advanced and highest quality gutter cleaning machinery available. More than simply cleaning gutters, Gutter-Vac service storm water sumps, rainwater tanks, flooded basements, ceiling cavities, chimneys, man holes, schools and commercial sites… the list is endless, as are the possibilities and rewards for Gutter-Vac franchisees. With 52 franchisees across 81 territories,

this home-based mobile business has small overheads with a low buy-in cost. For just $80,000, franchisees receive everything required to become successful business owners and with a capped royalty, anything that franchisees earn above the threshold is pure profit, going into their pockets. This encourages success, as franchisees reap the benefits of the work they put in.

Warren continues, “We also have a closed Facebook page that every franchisee has access to, where they interact with each other. We regularly see the newer franchisees post questions or ask for tips, and the more experienced franchisees will respond back to them with answers; this peer-to-peer interaction appears to be very successful, although they’ll come to us if required.

SUPPORT

“Our franchisees work together as a group, rather than individual business owners and an enormous amount of sharing goes on, there’s no-one that doesn’t share best practice.”

Founders and Franchisors Warren and Anne Ballantyne work closely with the Head Office team to ensure franchisees are fully trained and supported once out in the network. Warren says, “Initially, our new franchisees join us in Queensland for a 7-day training course, which covers all operations, sales, customer service, quoting, reporting, administration systems, marketing and accounting tasks; this gives them a taste of what their lives will be like once they go home. During this time, they also receive their formal training which includes all necessary safety training. As franchisees at high levels, often on roofs, they complete a nationally accredited safety course via our RTO Ballantyne Safety and receive the relevant certification that enables them to undertake this type of work.”

20 Business Franchise Australia and New Zealand

JOIN THIS AWARD-WINNING NETWORK Servicing residential and commercial properties means there are no limits to the potential customer-base. Achieving a 15-22 per cent increase in sales year-on-year, this is a growth industry and you too can join this proven and easy to run business. For more information about how to join the team at this award-winning franchise, contact Richard Harrison on: 0478 007 613 richard.harrison@guttervac.com.au http://franchising.guttervac.com.au/

Business Franchise Australia and New Zealand 21

e x pert a dv i c e

Is the phrase â&#x20AC;&#x2DC;innovative franchiseeâ&#x20AC;&#x2122; an oxymoron? 22 Business Franchise Australia and New Zealand

Innovation is the word of the decade. It seems like everyone in every industry is talking about it. But what if you’re part of a franchise business? Can you still innovate? Franchising is about taking a prefab system and applying it. The ideal franchisee is often seen as one who can follow a prescribed formula without deviation. As a franchisee, many of the elements that make up your business are outside of your control. Both the franchisor and your customers expect consistency and uniformity across all branches of the franchise. It might seem like there is no room for innovation in this kind of environment, but I don’t believe that’s true. I think it’s always possible to look at things from a different perspective and take action to improve the way you do business.

What is innovation? In his book Think New, technology entrepreneur Roger La Salle defines innovation as ‘change that adds value’. Innovation is often confused with invention. Invention is about creating something new, regardless of whether it delivers any value. Every patent office in the world has seen its share of bizarre ideas that never got off the ground because they didn’t meet a market need. Innovation, on the other hand, is about taking something that already exists and making changes that improve it or give it a new purpose. With that definition, anyone can innovate. It’s about having the willingness to change and try new things, the ability to see how two separate elements could be brought together to make something new, and always looking for ways to improve and optimise systems and processes.

“Innovation is often confused with invention. Invention is about creating something new, regardless of whether it delivers any value.” Anna Thomas | COO, Brand Ambassador, Board Director & Industry Influencer | Stockdale & Leggo

Recognise pain points A great place to start is thinking about where your customers or clients experience friction in their lives, and providing a solution to alleviate it. We did this at Stockdale & Leggo when we introduced ‘The Whole House’. The process we followed was simple: we simply put ourselves in our client’s shoes and asked ourselves, “What would make a difference if I was moving house?” The answer, of course, was “make it as easy as possible”. Let’s face it, no one enjoys the process of relocating. ‘The Whole House’ sources the most competitive deals and organises the client’s utilities (electricity, gas, water, internet, telephone, pay TV), removalists, cleaners, property maintenance, home loan finance and insurance during their move. The service has increased the value we can offer to our clients, as well as providing us with a point of differentiation in a market that is heavily fixated on price. It moves us away from competing on price alone – a seamless, smooth and stress-free move is something money can’t buy. In order to innovate, first you need a problem to solve. What is causing your customers grief, and what can you do to fix it? Are there bottlenecks in your processes that need to be addressed, or are you wondering how to meet your revenue goals for the financial year? Once you’ve identified a problem, you can start applying some creative thinking to come up with a solution.

Give the people what they want

Innovation is not just about big, worldchanging ideas and products. Innovation can be incremental, but it can have a huge impact on efficiency, customer experience, and your bottom line. It’s a mindset – the ability to see the potential in things, and the followthrough to implement your brilliant ideas.

Is there something your customers are always asking you for, that your business doesn’t already provide? That was the reason we added a financial advisory service to our auxiliary services. Clients were frequently asking us to recommend financial services in order to map out their goals and long term financial success, and we realised that financial advice was a natural extension to traditional real estate services.

How can you bring that mindset into your franchise? Here are some ideas to get you thinking.

Our financial advice firm, S&L Financial Logic, provides our clients with a holistic service that covers superannuation, strategic

investment advice, life and income protection, and insurance. Through this service, our clients can make sure the property they are buying from us is within their budget and long-term plan. Like The Whole House, S&L Financial Logic provides an additional service that complements the process of purchasing a house. But it is also something clients were actively asking for, so we recognised an opportunity to create a new revenue stream. Do your customers ask you for referrals to related services when they use your business? Are there products they want that could complement your offering? Listen to what your customers are telling you, and look for patterns – if it’s a repeated request, it could be a big opportunity.

Make strategic partnerships Sometimes you need to look outside of your own business in order to recognise the possibilities for innovation. What other services do your customers use that are related to your own offering, and how can you bring them together? At Stockdale & Leggo we recently launched an internal training curriculum called the Ignite Program in partnership with Deloitte Private. The program is designed to help our franchisees take the next steps in their businesses and think like entrepreneurs. The program goes far beyond the usual real estate and small business training to cover topics like leadership, people and culture, and the digital economy. We could have developed and delivered this training internally, but we wanted to leverage the vast experience and expertise that Deloitte Private brings to the table. The result is a dynamic development program that will put our franchisees on the path to becoming world-class leaders. Are there other businesses related to your industry that could complement your offering? Think about how you could leverage the skills and strengths available outside of your business to create a fruitful partnership or joint venture.

Business Franchise Australia and New Zealand 23

e x pert a dv i c e

Things to consider as a franchisee It’s great to free up your thinking and look for creative ways to solve problems, drive revenue and add value to your business, but don’t lose sight of your responsibilities as a franchisee. Don’t forget your responsibility to the brand. Evaluate your ideas against the overall vision of the franchise to make sure they are compatible. Don’t worry if your first batch of ideas are inappropriate – idea generation is a muscle, and as it gets stronger your ideas will get better and better. Always check your franchise agreement before trying something new. The details of what you can and can’t change in the business should be outlined in your contract. Even if your idea seems above board, it can be a good idea to have a chat with your franchisor about your plans – sometimes an idea that seems great at first has already been tried and found wanting. Master the basics of your franchise business before attempting anything radical. You will

“Innovation is not just about big, world-changing ideas and products. Innovation can be incremental, but it can have a huge impact on efficiency, customer experience, and your bottom line.” have more luck getting a new idea off the ground if you have already proven yourself to be successful at operating within the existing rules. And finally, if a really big idea hits, don’t be afraid to send it up the chain of command. Some of the best innovations in a franchise can come from its franchisees. The McDonald’s Big Mac, for example, was created by a franchisee in 1967. It took a year of testing and refining after he pitched it to the company, but as we all know it went on to become the burger chain’s signature product. It’s true that some of the best innovations are on the small scale, but with some creative thinking you could make it into your franchise’s company history books!

24 Business Franchise Australia and New Zealand

Anna Thomas is the Chief Operating Officer of major Australian real estate network Stockdale & Leggo and recognised as a Telstra Business Women’s Awards Finalist in the Corporate and Private Award in 2016, a 2017 Finalist in the Real Estate Business Awards ‘Industry Thought Leader of the Year’ Award and a Bronze Stevie winner in the Woman of the Year category in the 2017 International Business Awards. Stockdale & Leggo is one of Australia’s leading real estate franchises. Led by one of the industry’s great leaders Anna Thomas, Stockdale & Leggo has sold over $350B worth of real estate and helped more than 350,000 Australians achieve their real estate dreams. www.stockdaleleggo.com.au

IT’S NOT JUST FURNITURE,

IT’S A FRANCHISE CONCEPT! We are looking for franchise partners in Australia who have the synergy and resources to be part of our success story.

B E C O M E OU R N E W F R A N C H I S E PA RT N E R From Denmark to the world since 1952, BoConcept

BOCONCEPT – THE BRAND » Global brand | 65 countries; 265 brand stores; expanding to 500+ within 5 years

is the brand name of Denmark’s most global retail

» Stores | Europe: 149; America: 43; MENA: 10; Asia-Paciﬁc: 63

furniture chain, specializing in premium quality

» Yearly | 15,000,000 website visitors, 5,000,000 in-store visitors and 500,000 customers

interior design for the urban-minded customer. BoConcept is an established and proven franchise model with over 25 years of know-how.

WHY JOIN BOCONCEPT? » Global brand, with an outstanding reputation and demand worldwide » Experienced and solid franchisor, with a unique, proven and vibrant concept » Proﬁtable business with a quick generating cash ﬂow model » Exceptional training and support in all business areas

J OI N A G L O B A L L E A D E R I N DA N I S H FURNITURE DE SIGN, OF F E R I N G A

» Affordable franchise fee and no ongoing royalties BOCONCEPT IN AUSTRALIA » 2 stores already operating in Sydney and 1 to open soon in Adelaide

PROF I TA B L E

» Plans to open at least 7 new stores around the country within the next few years

R E TA I L F R A N C H I S E

» Franchise Fee: $40.000 AUD per store (5+5 years)

C ON C E P T

» Initial Investment from $600.000 AUD » Currently looking for Franchise Partners to cover the following areas: Melbourne; Perth; Brisbane; Gold Coast; Newcastle; Canberra.

F O R F U RT H E R I NFO RMATIO N F R A N C H I S E @ B O CONCEP T.COM I BOCONCEP T.COM/FRANCHI SE

Business Franchise Australia and New Zealand 25

Fo c us Feature : B o C o n c e pt

The Concept of Style

A Franchise on Trend

With a footprint over 65 countries and 265 stores, the Danish design brand BoConcept is a truly global concept, creating outstanding modern and sophisticated living spaces, at affordable prices. Experiencing a successful period of growth during a time of reduced retail growth worldwide, BoConcept delivers a unique shopping experience to their five million in-store visitors. Unrivalled in their field, BoConcept has an aggressive plan to double the number of stores to 500+ globally over the next 4-5 years with Australia firmly in their sights. BoConcept already has three stores located within Australia, two in Sydney and one opening shortly in Adelaide. Asia-Pacific Business Development Director (BDD) Carsten Brink has been charged with leading the expansion, with plans to open at least seven more stores over the next four-five years. Carsten has an in-depth knowledge of the franchise brand, acquired over 25 years in

the furniture business. “Although I have been working as BDD within Australia for one year, my knowledge of and experiences with BoConcept span over the last 25 years, as franchisee, manager and country manager in Germany, as well as a competitor and customer of the brand.” Furniture – from its creation through to its sale - is so entrenched in the Danish way of life that it’s a part of the Danish education system. “After exposure to the creative process of furniture manufacturing, I decided that this was the field I wanted to work within and after working in several furniture stores, I joined BoConcept as a Country Manager at their office in Germany for a number of years, overseeing a period of considerable growth. Then, after working within management for the biggest furniture retailer in Denmark at that time, with BoConcept as a supplier, I opened my own stores, along with two BoConcept franchised outlets.” After selling up, Carsten continued to work for the company for two years, before moving to Australia to live the ‘Aussie Dream’.

26 Business Franchise Australia and New Zealand

BOCONCEPT – THE JOURNEY Now an established and proven retail franchise system around the world, BoConcept started as a furniture manufacturer in Herning, Denmark in 1952. Offering wall units and dining and coffee tables, the range was slowly adapted to incorporate furnishings including sofas, chairs, and accessories, and culminated in the opening of the first brand store in Paris in 1993. Twenty-five years on, and BoConcept now have 265 branded stores in 65 countries with an annual revenue for 2016/17 of AU$252 million. Specialising in interior design: furniture and decoration accessories, BoConcept prides itself on exceptional customer service and consultancy expertise. BoConcept stores customise and design furniture and accessories according to the needs – and dreams – of their customers. Appealing to the urban-minded, customers can choose their own design, size, shape, colour and material of an expansive range,

ensuring a co-ordinated look where design, colours and materials always match. Simplicity and functionality are at the core of BoConcept’s values, and the modern and original furniture designs are specifically designed for the urban lifestyle, common now as Australian cities expand up, rather than out. Adaptable to fit big or small spaces, clients can customise their furniture to adapt to their lifestyle and living spaces, helping them to get the most of their available space. The BoConcept range includes custom wall units and designer bookshelves, a wide range of tables, stylish armchairs and designer sofas in fabric and leather, TV units, beds and a diverse range of decoration accessories – everything needed to furnish an entire space or add some special custom pieces to an existing home. Carsten adds, “The furniture designed by BoConcept and their team of international and Danish designers is dedicated to the urban, metropolitan lifestyle. Approximately 40 per cent of our range is Scandinavian in style, with the other 60 per cent classified as Metropolitan. These two styles are ageless, and as the world becomes more urbanised, this really works to our advantage. “BoConcept creates modern, bespoke pieces and I believe that there is no retailer in Australia that can match us, in terms of range, quality, customisation or passion for the brand.” Whether you’re one of the 15 million website visitors or the five million in-store visitors, every interaction with a staff member is of the highest calibre. Their design and product knowledge are second to none, and they are tasked with making the most out of their customer’s space. Stores incorporate a workshop where customers can visualise the many styles and options available and can see the individual furniture options being created on screen,

“Simplicity and functionality are at the core of BoConcept’s values, and the modern and original furniture designs are specifically designed for the urban lifestyle.” by skilled interior decorators - utilising the in-house interior decorating software Home Creator.

TRAINING AND SUPPORT BoConcept offers an extensive and educational platform for BoConcept staff, store managers and franchisees. The BoConcept training programs are conducted online (e-learning seminars), within store (‘on-the-job’) or overseas within a classroom environment to ensure the implementation of best practice in all BoConcept stores and covers all aspects of the store - from sales and management to products and logistics. Store managers and franchisees working within the business also receive support and training in other business areas including Visual Merchandising, Marketing, the in-house IT system, a business intelligence system, and store opening best practices.

and performance evaluation easier to access and work with. A business intelligence system has been added to enable the use of sales statistics and more from the ITsystem database. In addition to this, supply chain management and benchmarking are streamlined throughout the chain with logistics and performance improvements as a result. Store Opening - The Store Opening team at BoConcept is responsible for supporting franchisees in a wide range of aspects when opening a new BoConcept Store. This varies from the Store Designers designing and completing the store layout in a range of sizes to the Opening Support team who assists the franchisee in warehouse set up, store routines and more.

INTERESTED?

Visual Merchandising - The Visual Merchandising team visit stores worldwide to conduct styling of new stores and provide updates to existing stores. They work closely with store managers and franchisees to keep the store informed of new inspiration, and tips and tricks.

BoConcept is looking for franchisees with a passion for design and style. Industry experience is not necessary although sales and management experience are recommended as a good foundation for running a BoConcept store. A willingness to lead, delegate and motivate as well as the intention and capacity to have one or more stores are encouraged.

Marketing - The experienced marketing team supports and advises you in all communication aspects as well as provides all the international, national and local materials required to efficiently generate in-store traffic, including catalogues, flyers, in-store materials, advertisements, direct mails, social media content, press releases and much more.

Existing furniture retailers are invited to contact Carsten to discuss re-branding along with investors and previous business owners. Investment levels start at $600,000, with a Franchise Fee of $40,000 and NO royalties to pay. Contact Carsten Brink today on:

In-House systems - A store IT-system supports the processes in the BoConcept stores, and makes administration, reporting

(+61) 474 278 485 Franchise@boconcept.com www.boconcept.com/franchise

Business Franchise Australia and New Zealand 27

PR O FI L E : N ene chicken

Yes! Yes! and Yes! to NeNe Chicken , d o o f g n i Excit

served for life!

Korean fried chicken brand NeNe Chicken is growing in Australia with the accent on quality, excitement and flavours that come directly from its home country. “Yes Yes”, the translation of “Ne Ne” is simple and yet the purpose is so much more. Eating well, being happy and paying it forward has been the mantra that has allowed this top tier chicken franchise to grow its presence to over 1,000 outlets across South Korea alone. Recognised as an international restaurant franchise, NeNe Chicken Australia brought this popular taste of Korea to the Australian shores in 2015 and the response has been magnetic. Customers that make a ‘Happy Choice’ believe in giving back to the community and this rolling momentum resulted in five outlets opened their doors

within six months of launching in Australia. The secret to the success of NeNe Chicken is the unique combination of bold seasoning, farm-fresh chicken and cheerful culture. This ensures that customers dining in or taking away will experience the spirit of happiness that has made this Korean brand both an offshore and local sensation.

EXCITING FOOD, SERVED FOR LIFE! Made to order, NeNe Chicken have a variety of crunchy, juicy fried chicken coated with various mouth-watering selections of palate popping sauces. From Original, Swicy, Freaking Hot, Oriental Green Onion to Snowing Cheese, Snowing Vegetables, Bulgogi, Lemon and Garlic; NeNe Chicken offer a great selection of fried chicken flavours for their customers. The Nene Chicken brand is continuing to grow within Australia as new locations look to offer an authentic taste of Korean fried

chicken. So, what makes the NeNe franchise system different? NeNe Chicken believe the key difference to their franchise system is the genuine desire for franchisees to feel that they are part of the NeNe family - that everybody succeeds when together. The company philosophy is to live well, enjoy life, and the happiness with family and friends every single moment, that’s the “Ne Ne” way. The business focuses on customers enjoying their NeNe experience, and the franchisees running a successful business. Offering three store concepts: a full dine-in experience, express concept and food court concept, the initial investment of a NeNe Chicken franchise is from AU$500,000 - $700,000, fully inclusive of site selection, store set up, marketing and ongoing support as required. Find out more about becoming a NeNe Chicken franchisee here: www.nenechicken.com.au/franchise

28 Business Franchise Australia and New Zealand

Adve

Table of

CONTENTS

1 Our Brand 2 Our Growth 3 Our Product 4 Our Dedication to quality 5 Our Family 6 Our Store Concepts 7 Our Operation & Support 8 Our Marketing Activities

BE A BOSS! OWN A NENE STORE The NeNe Chicken brand is gaining momentum as un-touched locations look to offer an authentic taste of Korean fried chicken. We have a formula for growth that we’re sharing with all franchisees. If you’re interested in becoming your own boss whilst being supported by global experience and resources - let us know today.

SITE DEVELOPMENT

OPERATIONS/ MANAGEMENT

SALES & MARKETING

- Franchise consultant - Site selection - Store design and construction

- Store set up - Menu & recipe design - Comprehensive kitchen staff training

- Expert advice in brand activation - Professional advice in marketing strategies

03 8526 4488 | FRANCHISE@NENECHICKEN.COM.AU Business Franchise Australia and New Zealand 29

Advertisement.indd 1

14/12/17 12:48 pm

e x pert a dv i c e

Keep your business firing on all cylinders in 2018 30 Business Franchise Australia and New Zealand

Every year without fail, January comes rolling around and we set resolutions to better our personal lives such as eating healthier or joining a gym. Unfortunately, only 9 per cent of those who set a goal on January 1st will achieve their New Yearâ&#x20AC;&#x2122;s target1. With this in mind, as a franchisee itâ&#x20AC;&#x2122;s imperative to evaluate the changes you can make to improve your business and most importantly, make them stick. Setting a goal each year will show you

“It’s essential to take some time and reflect on your past year and assess your business’s growth, revenue and sales goals. How do they compare to last year?” John Corias | Business owner & Senior Partner | m.a.s accountants

incomings. If your business structure allows it, a great way to alleviate cash flow headaches is to take payment via credit card or direct debit. This puts you in control of getting paid on time and allows for more cash into your account more often.

Don’t stick your head in the sand

Many small businesses find it hard to keep on top of both current and future tax obligations. Don’t just stick your head in the sand, it’s important to keep yourself up to date with the constant changes in tax laws and regulations. If you don’t understand something, educate yourself. If that’s proving costly time-wise, take up the services of an accountant as soon as you can. The longer you wait before seeking help, the more you might end up having to back pay in tax. This is a cash flow stress your business can avoid. Another way to keep an eye out for these things is to invest in a good piece of accounting software (i.e. Xero) that integrates with your business - smarter technology can ease the pressure.

Review growth, revenue and sales goals

how your business has changed and motivate you to strive forward. Here I share my top five money management resolutions to keep your business heading in the right direction during 2018.

Learn strategies to sharpen up cash flow

Cash flow is the core essence of any small business with 41 per cent of Australian small businesses failing due to poor cash-flow management 2. Avoid becoming one of the statistics and get on top of your business finances now. Simply put, you have a cash flow problem if your outgoings are more than your

It’s essential to take some time and reflect on your past year and assess your business’s growth, revenue and sales goals. How do they compare to last year? Was there anything about your spending last year that raises any red flags? This can help you understand how your business has evolved from the previous year. The bottom line is crucial for any business to stay profitable. If your business has had no significant growth, try to figure out why.

If you’re not happy with your accountant, take charge and search for a new one The New Year is a great time to re-assess your business needs. You might be looking for an accountant to keep on top of business tax payments or looking to switch due to an unsatisfactory current accountant. Either way,

there are ways to ease into the transition so it won’t be such a challenge. Make sure you are communicating with your current accountant for a smooth handover and any outstanding work will be performed by the new accountant. Do sufficient research whether it’s through referrals from your contacts, internet searches or advertising. Prepare your objectives and reasons for looking for a new accountant before you meet with them so you can ensure they are providing the exact services you require. Take as much documentation with you as possible relating to your accounts, as this will help your new accountant and also give you an idea of the time and cost involved in fixing up the accounts. Lastly, ensure they are a registered tax agent and not prohibited by law from providing the promised services.

Learn to say ‘no’

Small business owners are constantly on the lookout for new clients, partnerships and opportunities to increase growth. Take a step back in 2018 and try to understand that it’s not the best for your business to constantly say “yes” to every opportunity that arises. The real lesson here is to be selective with your decisions and make sure they align with your long-term goals. 1 http://www.heraldsun.com.au/moneysaverhq/eightways-to-get-ahead-financially-in-2018/news-story/ ea25a358a88129f7ec3e6dba3ce8d7ab 2 https://www.cashflow-manager.com.au/is-poor-cashflow-the-reason-so-many-australian-small-businesses-are-

failing/

John Corias is the business owner and Senior Partner of m.a.s accountants with 27 years of experience in small business accounting having worked with a variety of clients who all have different needs. m.a.s accountants is the original accounting office; servicing Sydney and Melbourne small business accountancy needs for over 55 years. They are a dedicated team of experienced small business accountants. Sydney - 02 9211 5000 Melbourne- 03 8866 1555 www.masaccountants.com.au

Business Franchise Australia and New Zealand 31

snapsh ot: G ro u t Pro

Do you want MORE? MORE time with family? MORE financial freedom? MORE control? MORE job satisfaction?

If you answered yes to at least one of the above questions, buying a franchise may be a solution for you to achieve your MORE goal.

able to offer franchisees a fully set up and fully maintained van complete with our latest signwriting, all the tools and equipment needed, marketing materials and we also cover the costs of the 5 day comprehensive training programme at the Gold Coast training centre,” says GroutPro’s National Franchise Manager, Delena Farmer.

With 54 franchisees across Australia, many GroutPro franchisees are well on the way to their MORE goal since starting their own business. What we do know is that no two franchisees are the same, just the same as no two jobs are the same nor any two franchise systems are the same. In actual fact, you may have a different MORE than others - still - GroutPro can create your MORE opportunity.

GroutPro understands that future franchisees are looking for businesses that have taken all the complication and manual processes out of the day to day operation so they can concentrate on the needs of their customers. GroutPro’s franchisees have provided valuable insight in to what they want to achieve in their business. Franchisees benefit from GroutPro’s systematic selection process and robust testing of products to ensure that they maintain their standing as Australia’s No 1 tile and grout restoration specialists.

After 5 years of solid growth, GroutPro is looking to expand by offering MORE opportunities to MORE Australians to become independent business owners. GroutPro has recognised that franchisees of today are looking for a wider range of options when buying a franchise. “We’ve positioned our offer to make investment in a GroutPro business quicker, easier and as cost effective as we can. The evolution from 5 years ago to now sees us

State of the art software, developed specifically for the GroutPro business is another example where GroutPro recognised that the off the shelf packages may perform part of the process, but left many franchisees wanting more. “The design philosophy used was that any task to be undertaken should be automated, or at least be more efficient as a result of the platform and that its use should not become a task in itself.” The introduction

32 Business Franchise Australia and New Zealand

of the new GroutPro Mobile App is further helping franchisees take back control of their personal time. Lead generation and lead management could arguably be the key to the success of all businesses. GroutPro’s sophisticated lead management system uses algorithms to allocate leads to franchisees in seconds rather than hours allowing franchisees to have the best opportunity to respond quickly, winning the heart and mind of their customer. After all, no one likes to be kept waiting when they have a problem – they just want to know when it can be fixed. GroutPro offers exclusive territories allowing franchisees to concentrate on local marketing and generating leads close to home, therefore, bringing valuable time efficiencies. To find out more, visit GroutPro at one of the Franchising & Business Opportunities Expos in Brisbane, Sydney, Melbourne and Perth. Email your name and postal address to admin@groutpro.com.au and get your free ticket (save yourself $20 per person!). To find out more call GroutPro Australia on 07 5515 0118 or visit www.groutpro.com.au

CMY

AUSTRALIAâ&#x20AC;&#x2122;S LEADING SANDWICH & CARVERY FRANCHISE In business for yourself, not by yourself! With 50+ stores accross Australia and over 30 years franchising experience, we will provide you with all the tools you need to become a Sandwich Chefs expert. Find out more:

Call (03) 9856 4400 | Visit: sandwichchefs.com.au

Business Franchise Australia and New Zealand 33

Don’t miss an issue

Get the App C OV ER STO RY: C L A R K R U B B E R

BUILD YOUR FUTURE WITH A RETAIL ICON With a proud retail history over the past 70 years, Clark Rubber is a recognised Australian Retailer. Having an award winning national franchise network of 60 stores throughout Australia, and two individual franchise models plus a mobile pool service territory franchise, there are many great opportunities and reasons to join this Australian Retail Icon. Started in 1946 by two men, Charlesworth and Clark, the initial partnership was known as Clark Matting and Rubber. The business grew quickly and, in 1951 the business was listed on the Australian Stock Exchange. In 1961 the name was changed to Clark Rubber stores. In 1982, Clark Rubber was purchased by the

Adsteam Group, which continued to operate the business until 1994. At this point the Clark Rubber name and logo were sold to Vita Pacific, a wholly owned subsidiary of Pacific Dunlop, and the network of retail stores were closed. It was at this time that Chris Malcolm, a veteran of Australian retailing, stepped in. After lengthy negotiations, Chris licensed the Clark Rubber brand from Vita Pacific. Deciding that a franchise model was the best way to grow an already established and recognised brand, the first franchised Clark Rubber store opened in Nunawading in 1995. By 1998 the 50th store had opened and Clark Rubber was once again one of the best recognised brands in Australian retail. In 2000, Chris Malcolm bought the Clark Rubber brand from Pacific Dunlop. The store network continued to grow and, in 2003, Clark Rubber was recognised as the Franchise Council of Australia’s Franchisor of the Year in the ‘Entry Capital over $200,000’ category. In the same year, Chris Malcolm was inducted into the Franchise Council of Australia’s ‘Hall of Fame’. Three years later, Clark Rubber was awarded the Franchise Council of Australia’s highest honour, Franchisor of the year.

“There are three individual models that make up Clark Rubber, designed to provide flexibility to potential franchisees and markets.” Great Products – Strong Marketing Clark Rubber franchisees enjoy the combined stock buying power that only comes from being part of a large national network. Our dedicated merchandise team works closely with suppliers to build product ranges across our key categories of pools, foam and rubber. In addition, we source products, develop promotional offers and negotiate terms and pricing. Making sure that products meets the needs of our customers and the market, no matter which model you choose, you will benefit from the knowledge and expertise relevant to your business. Marketing and advertising are key to the ongoing success of any retail business. At Clark Rubber, each year we invest in brand

We’re with you every step of the way, whether you are taking over an existing store, starting up a new location or territory. We provide support in the areas of site selection, lease negotiation, store development and in-store merchandising. Clark Rubber franchisees and their staff benefit from a comprehensive initial and ongoing training program. Covering product knowledge, customer service, retail operational and compliance topics, training is delivered through a combination of individual, group and online programs. You will also receive the IT infrastructure required to manage every aspect of your business including stock control, POS, financial reporting and benchmarking. Our IT helpdesk is on hand to assist you with any system related issues, keeping your business operating ongoing.

“Clark Rubber franchisees enjoy the combined stock buying power that only comes from being part of a large national network.”

T H E

M A G Abusiness Z I and Nretail E destination F O within R your F R A N C H I S E E S

Australia’s largest retail supplier of cut foam including an in store foam cutting service, supported by a great range of Sleepmaker innerspring mattresses and foam mattresses. Clark Rubber stores also include their own mobile pool van, providing you with the opportunity to build a strong local market.

All of these franchise models benefit from being a part of a national franchise group. With the initial training program, ongoing support and business development across all areas of the business as outlined above, the national support team is available to assist Clark Rubber Pool & Spa shops you in achieving the best results and grow a profitable and successful Clark Rubber Leveraging the Clark Rubber brand and business. The national marketing program is reputation in pools, the Clark Rubber Pools AUSTRALIA and NEW ZEALAND developed to help drive traffic and sales for & Spa franchise model has been developed your stores and is to ensure market presence to allow for a complete focus on pools and throughout the year, and for all seasons. spas sales and service. All our Pool & Spa Products are sourced to ensure the best franchises operate a pool service van, allowing product mix to meet customer demand and you to service your customers through both changing trends within the market. Our the store, and at their home.g. Being a part of online shop is designed to drive business the national franchise network you will also direct to your store. benefit from the great advantages of group buying, marketing and support. The uniqueness of Clark Rubber stores, with a

Clark Rubber Pool Care Service Territories

Clark Rubber Stores

local market.

10 Business Franchise Australia and New Zealand

product range across Pools, foam and rubber, provides a strong market position supported by a well-recognised and reputable brand. Customer service is a key focus – and is a differentiator of Clark Rubber to many of its competitors. With a strong vision for growth now and in the future, including three franchise models in Clark Rubber store, Clark Pool & Spa shop and Clark Pool Care franchise territory, you can choose the opportunity that suits where you want to go.

VOL 12 ISSUE 03 MARCH/APRIL 2018

BUILD YOUR FUTURE WITH A RETAIL ICON

YOU CAN’T CUT CORNERS ON COMPLIANCE

For more information and to enquire about current opportunities, contact Dirk Heinert on: 03 8727 9999 dirk.heinert@clarkrubber.com.au www.clarkrubber.com.au

Business Franchise Australia and New Zealand 11

NEWS MEDIA 101

FOR FRANCHISEES

$6.95 (AUD), $7.95 (NZ) inc. GST.

FINANCIAL & LEGAL ADVICE

FRANCHISES IN YOUR PRICE RANGE LATEST NEWS

FRANCHISE DIRECTORY

www.businessfranchiseaustralia.com.au 34 Business Franchise Australia and New Zealand

VOL 12 ISSUE 03 march/april 2018

THE PRICE IS RIGHT! Franchises you can afford

planning for

SUccess

10 questions

to ask before buying a franchised business

tips and traps

when buying a franchise Business Franchise Australia and New Zealand 35

FE ATUR E : fr anch ises in you r pr ice r ang e

franchises in your price range Over the many years that Business Franchise magazine has been involved in franchising in Australia and New Zealand, we have dealt with hundreds of different franchise systems on a regular basis. From the newest up-and-coming ‘must-have’ to the ‘old-timers’ established and successful over many years, franchising has never been so diverse. So, where do you start? One of the questions that we get asked all the time by people researching the purchase of a franchise is, “Which one would you buy?” but surely the first question the potential franchisee should be asking is of themselves and should be “Which one can I afford?” If you are lucky enough to know the industry you wish to join, the answer to this will help you decide which franchise systems to approach. If you have no idea of the industry type you wish to buy into, this is a helpful exercise as it will help to narrow down the wide range of 1600+ franchise systems available in Australia and New Zealand.

So what is your price range? Following are some current franchise systems available, all categorised by price bracket to give you some helpful information on where to start. For additional information and contact details refer to pages 92 and 93.

Up to $50,000 BOOKS AND GIFTS DIRECT Books and Gifts Direct is Australia’s largest direct seller of books and gifts. We sell our products from lunchrooms and reception desks in more than 25,000 workplaces around Australia. Workplaces include schools, childcare centres, businesses, hospitals, community centres and other corporate entities.

Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent aftersales service. Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business.

We also sell online. Our books and gifts sell up to 70% off recommended retail price. As the leading direct seller of books and gifts across Australia, we use our strong buying power and proven business franchise model, to save money for the consumer and to help you build a prosperous and successful business. For the opportunity of a lifetime… and to realise your dream, apply now.

ECOMIST AUSTRALIA Established in 1994, Ecomist Australia is a leading provider of premium quality hygiene products and services, specialising in Odour Control and Insect Control. Our core product is an innovative programmable aerosol dispensing system that won an award for the Best New Product from The Aerosol Association of Australia and New Zealand. Our aerosol products are manufactured in New Zealand and we offer a natural insect killer and over 50 fragrance options with French perfume.

36 Business Franchise Australia and New Zealand

FASTWAY COURIERS AUSTRALIA Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy • Revenue support packages* • Low start up costs • No weekend work • Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees

So, if you’re ready for a positive change, we’d love to hear from you. *Conditions apply

FASTWAY COURIERS NEW ZEALAND Run your own rewarding business and take control of your future as a Fastway Couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy:

• #1 place in a niche market, with a unique product range

• Low start up costs

• Comprehensive, hands-on training, with ongoing business and technical support

• No weekend work

• Average franchisee tenure now over 15 years.

• Ongoing business support and training • Exclusive territories

No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change we’d love to hear from you. *Conditions apply

LITTLE KICKERS & LITTLE RUGBY AUSTRALIA Double brand opportunity! We offer fun, energetic, healthy, imagination based activities for kids aged 18m to 7 years. With over 50,000 children attending weekly, we pride ourselves on being the leader in preschool sport! Little Kickers & Little Rugby offers a business path for people whom are passionate about working for themselves and creating a FUN environment whilst achieving financial success through our Play Not Push ethos. Franchisees need not have a background in business as full training is provided. Being personable and a self-starter is essential.

GROUTPRO Earn between $50 and $200 per hour and get a high return on investment in the booming Home Improvement Industry with LOW SET UP COSTS & little competition. GroutPro specialises in the after-market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to our flagship grout “colourseal” application which rejuvenates and recolours old grout saving customers time and money without having to re-tile.

Our solutions provide all the benefits of double glazing without the hassle of replacement windows. At Magnetite, we aim to exceed our customer’s expectation of comfort. We believe this starts with the first contact and continues through an assessment, installation and after sales service. Join the team that has: • 18+ years technical and practical experience

• Revenue support packages*

• A perpetual franchise agreement with no ongoing fees

Magnetite specialises in double glazing existing windows, as the core offering in a product range that includes seals, tint and other complementary window treatments.

Members of the FCA, the peak body of the country’s franchising sector, since launching, Little Kickers has become the most established and fastest growing preschool program in Australia, replicating the success that the brand has enjoyed around the world. Seeking interest for Sydney & Surrounds, Melbourne and Surrounds, Canberra, Coffs Harbour, Port Macquarie, Northern Territory and Tasmania (Hobart & Launceston).

MATT FIDDES MARTIAL ARTS Join entrepreneurs and instructors who are part of our concept in providing children and adults with answers to the questions which worry them most: how do we stop kids being bullied or tempted into drugs; how do we equip them, and ourselves, with the self-confidence, character and ability to succeed in a competitive world? Focusing both mind and body to develop life skills is why Matt Fiddes Martial Arts Schools became the largest Martial Arts franchise in the world. This success is down to hard work, high values and simple principles – built on a commitment to provide the most professional instructor training possible. This is based on developing role models, respect, discipline, better school grades, confidence, self-defence, focus and maintaining a “can do” attitude. Our programmes help students lose weight; improving both their self-respect and physical abilities. They also learn self-defence in a fun, safe environment.

MAGNETITE WINDOWS Do you have a trade license or are you hands-on? Do you want to become your own boss? Your WINDOW of opportunity is now. As noise and energy efficiency are prominent issues plaguing home owners, now is the perfect time to become part of an expert team who solve these issues every day.

Business Franchise Australia and New Zealand 37

FE ATUR E : fr anch ises in you r pr ice r ang e

No prior business experience is needed, just a great attitude and an ability to talk to people.

FE ATUR E : fr anch ises in you r pr ice r ang e

NANOSHIELD New & Exclusive in Australia Unique and exclusive to NanoShield Australia, Cosy 24/7 has finally reached Australia after strong international success in over 30 countries. Share in this opportunity as we couple a great product with an effective business system to provide a cost-effective solution to a rapidly growing market with minimal competition in its class. Australia’s increasing energy problems, harsh climate and the impacts of climate change is predicted to create rising demand. The superiority and affordability of Cosy 24/7 makes it well poised to sustainably service this demand. Franchises currently available for discerning and passionate individuals to help improve the quality of life for Australians through the sales and installation of Cosy 24/7! Currently, there are no direct competitors in the energy saving window nanotechnology coatings market in Australia! Seize the opportunity!

SMALLPRINT Smallprint is a home based business that handcraft silver keepsake jewellery. We capture loved ones fingerprints, hand or footprints, children’s drawings, words or names in a range of charms, pendants, key rings and cufflinks. Having commenced in the UK in 2005, Smallprint is now a global brand with franchisees in over 20 countries including Australia, which has 30 plus franchisees in all states. Exclusive territories are still available for sale. If you are looking for a home based business that returns more than a hobby then we maybe the right one for you. You do not need jewellery experience as full training is included prior to commencement. Strong customer service skills coupled with a drive to succeed could see you in a business that rewards in so many ways.

SOCCAJOEYS

This is a sincere “Be Your Own Boss” system.

Soccajoeys has been developed by a team of childhood development experts to provide soccer programs to children aged 2.5 to 8 years. We deliver our programs to over 27,000 children annually with over 300 classes in operation across the country.

You genuinely keep all the profits!

Our mission is to give children the opportunity to develop skills for life through soccer. Transform lives, including yours and become a Soccajoeys Franchisee. We offer a unique opportunity for people to become mentors to the next generation of Australian kids, instilling in them a passion to lead healthy and active lives. • Ongoing training to boost your success • Continuous Head Office support (marketing, operational, financial and systems) • Access to industry leading childhood development programs • Coaching and mentoring workshops • Trusted Australian brand • Become part of a thriving and energetic network of franchisees • Your own business and exclusive franchise zone • Rewarding career in the childhood development industry • Flexible lifestyle.

SPRAY PAVE AUSTRALIA Earn up to $3,300 per week. With Income Guarantee. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave,Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work!

38 Business Franchise Australia and New Zealand

• Learn a range of new lifelong trades. • Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • From $7,000 deposit + Support Payment Plan. Established in 1991, Security with Australia’s largest and oldest network. The name of the industry.

STAIN BUSTERS Stain Busters was founded 27 years ago in 1990 and operates throughout Australia and in New Zealand as You’ll Say WOW Carpet Cleaning. It has a Point of Difference whereby it can remove 99.99% of stains. Hardly a day goes by where other Carpet Cleaners don’t send us jobs they were unable to complete. Our new Franchise Partner Model has set a very high bar for other opportunities to try and follow. • A Guaranteed Income of $5,650 a month for five years • Monthly Bonus Payments of up to $3,000 • There are a number of other incentives • There are Zero Franchise Fees • The majority of your work is supplied • Call Centre makes the bookings for you • Money collected for you • You are paid weekly • Exceptional Training and Ongoing Support

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australia-wide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses. • New Toyota Hiace Van and State of the Art Equipment. INGOING FROM $20,500.00 PLUS GST

THE CASH BACK APP

Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.

Are you looking for an opportunity to build a true residual income?

Become part of the success story with:

Our franchisees list local businesses on the app.

• Strong industry Growth

Businesses share the app with their customers and customers share with their friends. This is your opportunity to join what we believe will become the next big viral app and potentially Australia’s largest loyalty platform.

• Patented product new to the Australian Building industry.

• Low cost of entry with interest free terms available • No ongoing franchise royalties’ payable • Exclusive territory with uncapped earnings potential • Thorough training with ongoing support • Exclusive access to world’s first ZERO transaction fee payment platform Contact us TODAY to take back control of your life and your time. We’d love to discuss what this opportunity could mean for you.

THERMAWOOD Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system. Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise.

• Full Training and ongoing support • Full Advertising & Marketing

We are looking for passionate self-motivated people to join the Thermawood team.

TRENT DRIVING SCHOOL At last! You can have a meaningful career helping learner drivers. Have you been looking for a career that provides you with the opportunity to grow your own business, help your community become safer and truly make an impact? Work with a proven system and brand. As a Trent driving instructor, the time you spend training learner drivers will have a positive impact on their lives and create a safer future for all road users. This exciting business opportunity will give your day purpose. Get involved with a strategy to reduce the road toll. Great flexibility and work life balance. Inclusions-

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff).

ATM2GO ATM2GO is the only franchised ATM business in Australia. With more than 25 years’ experience in the ATM industry we were one of the first to provide mobile ATMs at both large and small events. We have franchisees located across Australia and we are looking for more people interested in working for themselves and owning their own business. With ATM2GO you are in business for yourself but not by yourself. No prior ATM or electronic experience is necessary. We provide a comprehensive training program that covers all aspects of ATM operation and maintenance. Plus, we provide 24/7 support with a Tech Desk, not just a help desk! We’re the ATM experts! We take the hard work out of running an ATM business for you by providing the supply of equipment, spare parts and guidance regarding events, fixed ATM placement and day-to-day issues.

BEGIN BRIGHT

• Best in market website

• + much more!

Begin Bright has been leading Australia’s School Readiness and Primary Tutoring market over the last 10 years, and is now expanding with new territories available throughout Australia!

Get started!

Since 2008 we’ve grown to over 30 centres,

• Online live booking system for use in vehicle • Sales and administration teams

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From $50,001 to $100,000

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delivering 84,000 sessions each year, with the mission is to help children become happy, smart and confident. With exciting opportunities for growth, there’s no better time to join our network of business owners! Becoming a Begin Bright franchisee means you’re equipped with operation and management support, a state of the art online booking system and strategic guidance – enabling you to run your best business! No matter your background, franchising with Begin Bright is an exciting decision.

FOCALPOINT As a global company with a local presence, FocalPoint has been going strong for 12 years. We offer exclusive franchises in Business Coaching and Professional Development Training. Our services are highly sought-after as our materials and methods have been developed by world-renowned business expert Brian Tracy over 35 years of research. We guarantee results and have over 5 million satisfied graduates of our programs. FocalPoint is a brand you can trust. You can own your own business coaching & training franchise. As a certified FocalPoint professional business coach and trainer, your clients range from the solopreneur to multi-national companies. You receive full training, resources and support so you can confidently make a fast, profitable start and build a long-term, residual income. Our 200 coaches worldwide recommend this opportunity as a personally-fulfilling and financially-rewarding business offering a balanced lifestyle.

GUTTER-VAC Prior to Gutter-Vac, there was only one way to effectively clean gutters, which was by hand. In 1995, Warren Ballantyne pioneered the first effective gutter vacuuming machine, revolutionising the gutter cleaning industry. Gutter- Vac then began franchising throughout Australia in 2000. To this day, Gutter-Vac is a family owned business. The Gutter-Vac service system allows for the quick and safe removal of debris and leaves from domestic and commercial properties. Gutter-Vac is an innovative cleaning franchise using revolutionary vacuum equipment to quickly and effectively clean corporate and domestic gutters, roofs, ceiling spaces, rainwater tanks, stormwater sumps and much more. As there is no other systemized service in the market that competes with Gutter-Vac, its acceptance by home owners and commercial property owners has been rapid. Today, Gutter-Vac is the largest gutter vacuum cleaning network in the world. The Gutter-Vac network consists of 80+ franchises across seven states and territories including Queensland, Victoria, New South Wales, ACT , South Australia, Western Australia and Tasmania. Gutter-Vac has now expanded internationally to Atlanta in America as Outback GutterVac.

JIM’S POOL CARE MOBILE POOL SHOPS Join our team and Australia’s largest franchise system to build a business that suits your goals and lifestyle. Owning a Jim’s mobile pool shop means you can earn money from multiple streams. You charge for your time and charge for the lucrative pool items such as chemicals, pool

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equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. If you are ready for a change then you need to put us on your list. We have selected opportunities around Australia so give us a call and come for a ride along.

JUST CUTS™ AUSTRALIA & NEW ZEALAND Join the largest, most successful hairdressing network in the Southern Hemisphere, servicing over 90,000 clients each week! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just over half own more than one salon?

The IFG 50/50 franchise offers the opportunity to get started quickly and with a more modest capital base. Why?

Why? Because our proven systems, support and training allows your Stylists to easily run the business for you. Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™.

LISTEN TO YOUR BODY (LTYB)

Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional technicians, with an established network of franchise operations across the globe. After 30 years in the Australian market, Snap-on continues to perform, providing robust financial results for its network of over 175 franchisees. Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

Because we syndicate all transactions with our franchisees 50/50. Franchisees do the ‘people work’ - we do the ‘paperwork’ – a great combination to achieve an aboveaverage return.

V.I.P. HOME SERVICES FENCING & HOME MAINTENANCE V.I.P. Home Services - Fencing and Home Maintenance is a newly launched division that is part of the iconic V.I.P. Home Services group. You have a choice of owning a Fencing Franchise or Home Maintenance Franchise or why not do both? Affordable Franchise Opportunities NOW available in Melbourne, Victoria and Perth in Fencing or Home Maintenance. • 8 Weeks Paid Training - Fencing • 4 Weeks Paid Training - Home Maintenance

In fitness, one size doesn’t fit all. LTYB sessions are individually programmed to drive 90%+ retention rates across all studios and build a strong local fitness community.

THE INTERFACE FINANCIAL GROUP - IFG 50/50

• Comprehensive Cloud based IT systems

Established in 2004, LTYB has proven progressive systems, high level franchisee support and strong goals of member results and Franchisee Profitability.

The Interface Financial Group franchisees provide short-term working capital for businesses by purchasing their invoices at a discount.

• And much, much more.

LTYB look for motivated people who have a passion to make a difference to member’s lives. To be successful in the fitness industry, you need to walk the talk and continue to grow as a business leader and fitness leader.

In the current economic climate SMEs need working capital but banks are unwilling or unable to provide it. Many of these businesses are turning to Interface for a

• Ongoing coaching and mentoring • National and local marketing Regional (Master) Opportunities available! Currently we are seeking suitable candidates to take up this excellent but limited opportunity that is available Australia Wide. Husband and wife teams or business partners with integrity, energy and selfmotivation should apply!

LTYB currently have 11 Studios in Victoria and Queensland with expansion plans Australia Wide. We offer our franchise partners an exclusive territory, full marketing support, IT and Software support, Online Operations Manual access and training, Studio business coach, Franchisee Induction program, supplier discounts, professional development opportunities and everything required to open your studio. We are currently recruiting Franchise partners Australia wide.

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solution. Interface has been in the alternative finance market business since 1972. It is the leading alternative funding source for business, and distributes its service through its franchise network in Australia, New Zealand, Canada, the Republic of Ireland, the United Kingdom, the United States, Mexico and South Africa.

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From $100,001 to $250,000 DR BOOM COMMUNICATIONS Dr Boom has brought technology and fashion together since 1994. We have been both the leaders and innovators in mobile devices with brands such as Beats, JBL, Diesel, Kate Spade and Bodyguardz. Our category leading marketing and promotional activities and an innovative vending program across the east coast continues to set the standard. Join the Boom!

HITMAN PROFESSIONAL PEST CONTROL A Hitman franchise is a highly profitable business generating in excess of $100,000 net of expenses in its first year. Clients are generated by Hitman and allocated so franchisees only have to focus on doing an exceptional job for clients. Hitman has been servicing clients in Brisbane, Gold Coast and Sunshine Coast since 1995. The company services approximately 20,000 homes and businesses each year and has a client retention in excess of 80%. The head office staff manage marketing and sourcing of new clients as well as the rebooking of all existing clients. They also manage the day to day scheduling of jobs for each franchisee. The new franchisee receives full training and then starts earning from day one. The franchisee collects money from the client and head office invoices the franchisee on a fortnightly basis.

MAIL BOXES ETC (MBE) With Australian SME’s employing over half of the working population together with the increase in numbers of home and internet based businesses, the need for basic business services like packing and freight services, printing, mailboxes and virtual office facilities are all in high demand. Established in 1980 Mail Boxes ETC (MBE) is one of the world’s largest Business Service Franchise with more than 1,700 service centres worldwide with 36 of those here in Australia that offer these in-demand services all under the one roof. Having these 3 in-demand services sets MBE apart from other franchises too. It means that owning a MBE is like owning 3 franchises in one; print, freight and mail boxes giving our franchisees 3 strong revenue streams.

Initially establishing itself as an exhaust and muffler specialist, we’ve become the auto service experts specialising in car service, brakes, suspension and, yes of course, exhausts. There are currently over 80 Midas Auto Service Expert centres across Australia and we have an ambitious plan to grow our network across Australia. We are always looking for new franchisees who have a passion for all things automotive. Midas franchisees are comprehensively supported in all areas of business, including workshop operation, national & local marketing, a fully-integrated point-of-sale system and ongoing local field management expertise.

MIDAS Midas is a trusted household name with over 40 years of experience in the Australian market.

POOLWERX Poolwerx are the leading global aftermarket swimming pool retailer and service company. Our history of innovation is multiawarded in franchising and the industry. • 25 years of experience • Proven systems and support • Three income streams (retail, residential and commercial) • Database of all pools

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Our franchisees are a big part of the customer’s experience. So, it is important to us that the right kind of people join the SpudBAR family. If you love the idea of bringing fresh and healthy to the fast casual world, and are excited by the idea of owning your own business then we’d love to hear from you.

THEOBROMA, CHOCOLATE LOUNGES, PAVILIONS, BARS • CRM specific to the industry • Industry best buying power Poolwerx have opportunities at all investment levels. Join us as a man in a van, progress to multivans, a retail store and vans and then in multi store. Or purchase an existing fast start mobile territory or retail mobile business. Whatever your journey, we will help you realise your vision.

SANDWICH CHEFS®

SpudBAR takes the relationship with our franchisees very seriously, understanding that investing in a business is one of the biggest financial commitments that a person can make.

The earliest record of chocolate was over two thousand years ago in the central American rainforest where the tropics is the ideal climate for the cultivation of the plant from which chocolate is derived, the Cacao Tree, Latin name “Theobroma Cacao” or “Food of the Gods”. The concept was developed in response to the spiralling demand of high quality chocolate and chocolate beverages with the added enhancement of a full food menu, with some stores even offering a licensed venue.

Join our team of Sandwich Chefs® and be a part of Australia’s most successful deli-carvery franchise with 50+ stores and continued growth across Australia. We provide over 30 years of brand history with tried and tested offerings from gourmet sandwiches to our carvery, fresh juices and barista made coffee.

Our franchise offers:

Our most successful franchisees exhibit great customer service skills and team leadership attributes.

• Professional support team with a range of skills to assist you.

• Innovative and unique concept that includes all of life’s pleasures- chocolate, coffee, food, alcohol and retail. • Highest quality chocolate products. • Full training provided.

With new stores opening in countries across the globe, be part of something special.

We are looking for hands on people who are passionate about what they do and are ready to reap the rewards of their own hard work.

SPUDBAR SpudBAR was founded in 2000 around the simple promise to create delicious food that’s healthy, great value and convenient. We discovered the spud was the perfect platform to build a meal around – delicious, filling and much healthier than the typical meal staples of pasta, bread and rice.

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Our franchisees are warm, down to earth people, passionate about bringing healthy, tasty food to their local communities.

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$250,001 and above

We are experiencing a successful period of growth globally, so we are looking for franchise partners in the main cities of Australia who have the synergy and resources to be part of our success story. BoConcept main figures: • Global brand | 65 countries, 265 brand stores • Stores | Europe: 149; America: 43; MENA: 10; Asia-Pacific: 63 • Yearly | 15,000,000 website visitors, 4,000,000 in-store visitors and 125,000 customers. Why join BoConcept?

7-ELEVEN At 7-Eleven, we take a different approach to franchising. We take care of the things that are a hassle about being a small business owner, and provide you with support every step of the way.

• Global brand, with an outstanding reputation and demand worldwide • Solid franchisor, with a unique, proven and vibrant concept • Exceptional training and support in all business areas • Superior store opening process

We’re looking for people with bundles of energy, love providing customers with great service, are great leaders and communicators and have an eye for detail.

• Profitable business with a quick generating cash flow model.

So if you think you’ve got what it takes, we’d love to hear from you.

Clark Rubber is a well-known and iconic Australian business, and has been a part of the retailing landscape for 70 years. Clark Rubber commenced franchising in 1995 and since then has grown its store network to more than 60 locations nationwide.

BOCONCEPT From Denmark to the world since 1952, BoConcept is present in 65 countries, with 265 brand stores specializing in interior design: furniture and accessories. BoConcept is more than a franchise. It is a concept for creating outstanding modern and sophisticated living spaces at affordable prices.

CLARK RUBBER

development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network.

CREMA ESPRESSO Crema Espresso is a franchise that is continually evolving. Already well known for their food and premium coffee, Crema stores are beginning to make waves in the retail community with their store designs. When recruiting new franchisees, Crema is always looking for community minded people. The business believes that this mind set and attitude brings a warmth and connection to customers that is invaluable. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. Joining the Crema Espresso team gives you the opportunity to own your own business, but not just any business. • A proven business with a simple operation; • Flexible floor plans; • Local support;

In 2006 Clark Rubber was awarded the prestigious ‘Franchisor of the Year’ honour by the Franchise Council of Australia, and today, Clark Rubber is Australia’s leading foam, rubber and pool retailer.

• Regional advertising;

Clark Rubber offers a unique business proposition which includes business

• Store development assistance;

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• A four week training program; • Ongoing learning for franchisees and their staff; • Design support;

• Staff guidance; and

• Ongoing training

• Much, much more.

• Family run national company

Crema Espresso where coffee is the souvenir of the experience.

NENE CHICKEN

FASTA PASTA With our authentic Italian background and 30 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants. An innovative ever-changing menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2012. Loved for our affordable, fresh, family meals in relaxed fully licensed surroundings, this is a great opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks of training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills.

HAIRHOUSE WAREHOUSE Hairhouse Warehouse, Australia’s leading hair & beauty brand, has huge plans for the next few years to expand with 20 new stores planned to be opened around the country. We are looking for passionate people who want to own their own business, work for themselves and take control of their own destiny. Hairhouse Warehouse has become a household name in Australia, with a proven business model that continues to evolve and generate strong returns for franchisees.

NeNe chicken is one of the top Korean fried chicken chains with over 1,000 outlets in South Korea. NeNe Chicken flew into Australia in 2015 and has rapidly expanded to all over Australia.

MAD MEX FRESH MEXICAN GRILL We are continuing our growth, and are actively seeking new franchise partners. Our menu is heavily influenced by fresh, Baja style Mexican food made with authentic ingredients.

Made to order, we pride ourselves on delivering the NeNe experience with uniquely marinated and batter coated fried chicken and range of authentic NeNe sauces. NeNe Chicken believe the key difference to our franchise system is our genuine desire for franchisees to feel that they are part of the NeNe family - that everybody succeeds when together.

Our focus is on serving fresh quality food in a quick environment whilst still allowing customers to tailor meals to their personal tastes and dietary requirements.

NeNe Chicken invites you to start your own successful story today by becoming a NeNe franchisee.

• Do you have the drive to lead the way with fresh authentic Mexican flavour?

OPORTO

• The passion to utilise your past business knowledge & skills to deliver an outstanding customer experience? • A background with QSR, sales or marketing ideal, but not essential. • Ability to lead, inspire and motivate staff! Become your own Head Honcho! We are seeking expansion Australia wide.

When you become an Oporto franchisee, you’re not just buying a restaurant, you’re buying into a powerful brand, built over 30 years. Many other brands and product categories have come and gone yet Oporto continues to grow. With over 150 stores nationwide, you’ll find us in cities, suburbs, food courts, stadiums and airports. Oporto is a celebration of Portuguese- Australian flavours that continues to evolve as our nation’s tastes and preferences change. Our wide customer base gives Oporto an ideal business platform on which to grow. We serve drive thru, dine-in and take away meals, and we also offer delivery to your door. If you are passionate about customer service and possess business acumen, there has never been a better time to become an Oporto restaurant franchise owner. Apply now!

Working with industry leaders, you can feel confident you’re joining an experienced and reliable team. Our Ownership Group has a long and successful business history, and attribute a large portion of this success to being highly engaged and invested in the success of each of our franchises. • A highly engaged market • Low start-up costs • Low-end royalties • Low staffing costs

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• Hands on Head Office and Marketing support

• Lease negotiations

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e x pert adv i c e

Tips and Traps when Buying a Franchise

Show me the money! by Suzanne Jarzabkowska Franchisees are first and foremost entrepreneurs. People with a passion to own and operate their own business and the tenacity to weather the challenges for the rewards they seek. What differentiates them from other business owners is their appetite for risk. The facts are that four out of five independent small businesses fail in the first five years and almost half of them in the first year. Franchisees look to reduce their risk by buying into a proven business network. Comparing the failure rate of about one out of five franchise business failures in the same period certainly supports that belief. However simply buying a franchise doesn’t ensure your success. Some franchisees do very well and others less so, even in thriving networks. Ensuring you’ll be one of the success stories starts now as you assess the franchise opportunities available, gather and analyse all the information you can get, weigh up the risk and make the right decision for you.

How much money do you have to invest? This might seem obvious but work out how

“This might seem obvious but work out how much capital you can raise. This may be borrowing against the equity in your home, loans from financial institutions or family or using your savings.” Suzanne Jarzabkowska | CEO and Partner | DCS Group

much capital you can raise. This may be borrowing against the equity in your home, loans from financial institutions or family or using your savings. Determining how much you can really afford will narrow down the choice to what businesses are available in that price bracket.

What are the real costs including operating capital? Operating capital is the money needed to meet the operational costs until the business is profitable. This includes rent, cost of goods, wages, loan repayment, utilities and your wage as an owner operator so you can cover your living costs such as a mortgage or rent, car, credit cards etc. Businesses vary but it may take many months to turn over enough to match your current income. You need to be sure that you will survive, so do your research and ask other franchisees in the network how long it took them. The fit out is another cost which can escalate, and you need to ensure any possible increase doesn’t eat up your operating capital. Check

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with the franchisor whether the fit out costs are fixed or just estimates and contact the fit out contractors directly to verify how the contract is managed.

Do the numbers work? Ask the franchisor or recruiter for a business plan or a financial model preferably based on trading data (P&Ls) from other franchises and corporate owned businesses. You need to calculate how many products or services you need to sell, how many clients you need to service per day, and what the average spend needs to be to break even after covering your overheads. Examine the operating costs to ensure rent, labour and the cost of goods are a viable percentage of your turnover. Analysing this information is imperative so you can figure out if the business will work financially.

How to calculate your return on investment (ROI) Generally, the larger your investment, the longer the payback period will be. This

includes interest on your loans and the operating capital, noting you will need to factor in a reasonable salary during this period. As a very rough guide on investment to return period: • Under $100K - 12-24 months • Around $180-400K - 2.5 to 3.5 years • From $500-$850+ - 4 years or more • Over the $1M+ - 5 years or more The higher the investment, the higher you would generally expect your annual reward, with businesses under $100K bringing around $50-80K and $1.2M+ business investors seeing returns of around $250-400K per annum. Typically however, businesses have a ramp up period, so meeting all your obligations and making a living wage in the first year will provide the foundation for more rapid growth in the next three to four years. Understanding this will ensure the (typically) five to six year terms of your franchise agreement and lease are sufficient to get your initial investment back, plus the eventual goodwill when you sell.

What kind of business should you look for? The most important aspect of buying a franchise is the clear understanding that the successful franchise requires an owner/ operator to be truly profitable. So, your investment is not just your money, but your time. Is this a seven day a week franchise, such as a fast food business; will you need staff; will family members work in the business and be giving up a job? Or are you looking for a part-time opportunity such as a work from home offer; do you want a mobile rather than a storefront business, or maybe a B2B working only Monday to Friday? Running your own business impacts your lifestyle and your family need to be on board with how the sacrifices now will bring a long-term reward.

Other factors to consider location, seasonality etc. Will the site you are considering generate enough revenue; is there enough foot traffic to make sufficient sales? Go to the location and literally count the number of people

that walk past your intended site at different times of the day and on different days of the week. Is the business seasonal; do sales vary significantly throughout the week/year and are they consistent throughout the day? This will affect your staffing levels, wage costs and you will need to consider whether a potentially seasonal business, such as icecream makes enough money in the summer to cover the possible lower sales in winter months in colder climates. Where your business is located can also affect profitability with significant variation between sales in units in the same network. So, for mobile or bricks and mortar franchises, go to the site or suburb where you want to operate and assess: are potential customers in the area, do you have an exclusive operating or marketing territory and who are your competitors? How far will you have to travel from your home? An outlet in your area has advantages of reduced travel time and of being part of the community and market you know. Look carefully at the factors that have made the most successful operators profitable and what may be the factors for those who are less so.

How do you know you’ll enjoy the business? Try and find something you are passionate about, that matches your experience and skills. Franchisees typically spend seven years in a network, so loving and believing in what the brand offers is paramount to your success. Meet the franchisor and speak to other franchisees - you want to work with dedicated people you respect and who are as hardworking as you are. Understand that your compliance to the franchise operating systems and your obligations to the franchisor are also vital to your success. You want to run your own business, but the reason you are buying into a franchise is to reduce the risk of establishing your own business.

Get independent verification Research the business online, go to several outlets and see the business in action and most importantly speak with other franchisees and even former franchisees.

Check out the Operations Manuals These should tell you exactly how to run your business: training, costs, ongoing support, what marketing the franchisor does; what marketing collateral is provided and how will you be able to use that to market your business locally. Many franchisors are reluctant to provide you with a copy of the Operations Manual before you sign the Franchise Agreement because it contains confidential information. However, ask to see it at head office and note the sections relating to performance criteria and legal obligations.

Take professional advice You wouldn’t buy a house without getting a building or pest report or retaining a conveyancer or lawyer to handle the contracts. Buying a franchise is as big a decision – so protect yourself and your investment with the relatively small amount it costs to engage professionals. The Franchising Code also recommends this in their Statement of Independent Advice, so get the business and legal advice in writing and try to negotiate a fixed fee for the services. DCS Group CEO and partner, Suzanne Jarzabkowska, heads up the multidisciplinary franchise team at DC Strategy. She has achieved successful outcomes as an entrepreneur in the private sector, in the international NGO sector and in the franchise industry. Suzanne specialises in organisational behaviour, performance and change management, franchise development, risk management and conflict resolution. She writes and presents widely domestically and internationally advising franchise networks, private enterprise, public sector and not-for-profit organisations. suzanne.jarzabkowska@dcstrategy.com

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“The most important aspect of buying a franchise is the clear understanding that the successful franchise requires an owner/operator to be truly profitable. So, your investment is not just your money, but your time.”

They can tell you about training, what it covered, whether it was available for their employees, any upfront or ongoing costs. They can explain how long it took to become profitable, how much operating capital they needed, about seasonality, rents, staffing and how the franchisor is to deal with. And speak with the franchisor about any concerns; ask questions about their business plans and the level of support they give franchisees. Understand their vision for the brand and the culture of the network to see if your values are aligned.

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e x pert adv i c e

Tips and Traps when Buying a Franchise

Securing your investment!

by Naeem Hashemi Assessing your own compliance In simple terms, buying a franchise is buying access to a franchisor’s intellectual property for a designated term: their trade mark, operational systems and procedures, branding, products, services, supply, training and support. Your willingness and ability to comply fully with every aspect of the franchise business will be fundamental to your success. You should have a good understanding of your responsibilities to the franchisor regarding financial reporting, attending conferences or meetings, and achieving the minimum performance criteria. These important details are outlined in the franchise agreement and the operations manual.

The Franchise Documentation pack The franchise agreement will be accompanied by several other documents described below. You and your business partners need to read every line in every document. Don’t worry if you don’t understand any particular point - get a highlighter and make notes of all these and anything you don’t agree with and ask your accountant and lawyer. This will ensure that you make the best use of your advisors’ time.

“Researching and buying a franchise is a complex process but getting it right can be so rewarding as tens of thousands of successful franchise small business owners in Australia can attest.” Naeem Hashemi | Director of DCS Lawyers | DCS Group

The Disclosure Document Existing and Former Franchisees The Disclosure Document (DD) has a list of current and previous franchisees, as well as their contact details. Contact at least three current franchisees and a couple who have left the network. Asking them questions about training, profitability, franchisor support and anything else you want to know will help you understand how they achieved their success and what, if any, challenges they faced. Experience of directors The DD outlines the experience of the directors and officers of the franchise. Broadly speaking operators with extensive management skills and experience in business, should be more likely to run a tight

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operation with good systems than one whose operators have less skills, qualifications or experience. But you need to exercise your judgement as every entrepreneur and every business starts out small and sometimes even well-established networks can experience difficulties and fail, even after many profitable years trading.

Intellectual Property and Trade Marks Make sure that the franchisor has registered trade marks. These are usually included in the disclosure document. If the trade marks have only been applied for but are not yet registered, it may indicate third parties are using similar trade marks. If this is the case, check with your lawyer, as you need to ensure the franchise you are considering

Franchising Code of Conduct You will also receive a copy of the Franchising Code of Conduct (generally called the ‘Code’). This outlines all of the measures, guidelines and procedures the Australian Competition and Consumer Commission (ACCC) has provided that govern the way in which franchisors and franchisees conduct their business and relate to each other. Read this document thoroughly, as understanding your obligations and the processes and resources available to you in the hopefully unlikely event of a dispute with the franchisor, is important upfront.

Leases When buying an existing business, you will need to either negotiate a new lease or ensure that there is an option for a further term or extension. Ideally the term of the lease should line up with the term of the franchise agreement, which in retail or fast food will be around five years. Similarly, if the franchise is an existing mobile business with a vehicle lease – check the terms of the vehicle lease for renewal options. Also, contact the landlord and confirm if there are any plans for redevelopment that will impact your business for the duration of the lease. And if you do proceed with a lease in a centre where redevelopment is scheduled, have your lawyer negotiate adequate compensation and make the franchisor party to that outcome.

A Lease and a Step-in Deed In some cases, the lessor grants the franchisee a lease, but an additional deed accompanies the lease. It covers the event where the franchisee abandons the business or is lawfully terminated from their franchise agreement. The deed permits the lessor to grant the franchisor the right to take over or ‘step in’ to operate the business. Again, ask your lawyer to ensure you understand your rights and obligations.

Understanding and Managing Risk Ultimately this process of research or due diligence as it’s called, is all about reducing the risk of going into business. So, at the end of doing everything you can on your own, speak to a lawyer and an accountant/business advisor who specialise in franchising. This is your best insurance against future disputes, business failure and personal loss. lt can assist you with your negotiation of the Franchise Agreement and in the end, give you the peace of mind that you’re making the best-informed decision to buy a franchise. Researching and buying a franchise is a complex process but getting it right can be so rewarding as tens of thousands of successful franchise small business owners in Australia can attest.

Naeem Hashemi is a commercial and franchise lawyer with extensive experience including corporate and inhouse counsel roles in diverse industries from large franchise networks, media, leasing, property, retail and FMCG to technology, engineering and not-forprofits. A Director of DCS Lawyers, he heads up the legal team advising and supporting franchisors with all aspects of their commercial development including leasing, intellectual property protection, corporate structuring, dispute resolution, media and employment law and international master development for Australian companies and foreign networks entering Australia. For over 30 years DC Strategy has been the region’s only end-to-end franchise consulting, law, recruitment, brand, marketing and technology firm. Their experienced multi-disciplinary teams have built over $2 billion in enterprise value for clients in the last decade alone, developing and supporting many of the most successful national franchise brands here and internationally. DCS manage the franchise commercial, legal and recruitment needs of a large number of networks providing specialist services including trademark, employment, migration, mediation and international recruitment assistance. www.dcstrategy.com

A Head Lease and a Licence to Occupy In many cases such as large shopping malls, the landlord often does not lease directly to a franchisee. Instead the franchisor takes the head lease and grants what is called a Licence to Occupy or Occupancy Agreement to the franchisee. This is like a sub-lease where you will be responsible for the bond or bank guarantee and pay the rent directly to the lessor. Take professional advice to ensure that you understand your rights and obligations.

“The landlord often does not lease directly to a franchisee. Instead the franchisor takes the head lease and grants what is called a Licence to Occupy or Occupancy Agreement to the franchisee.”

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has exclusive ownership of the trade marks as these are the foundation of growing the brand and the value of your respective investments.

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Planning

for success

One of the main reasons many businesses, including franchises, fail is because they either do not undertake enough planning before they start, or they do not maintain a solid planningreview process as their business grows and matures. It is vital for the survival of your franchise to take the time to develop your business plan. Your business plan should outline your goals, your strategies, your prospects, and also the method by which you will achieve these. Each business should have its own and unique plan. While it’s good (and often much easier) to work from a template, start out the right way by making sure that you

“Your business plan is your roadmap to success. It needs to be fluid and flexible, and it needs to be reviewed and revised at regular intervals throughout the business year.” Ian Watt | Senior Business Development Manager - Franchising, NSW & ACT | retail & business banking, Westpac

delete any headings which do not specifically apply to your individual business. Don’t consider this as homework, but instead as a serious analysis of how your franchise business will work. Your plan will not only help you to test your ideas, but also to decide on strategies to reach your goals. It’s all about quality. Your business plan doesn’t need to be as long as War and Peace. In fact, the more concise and straight to the point it is, the better it’s likely to be. A five–page document can be sufficient, if it’s five pages of solid content and strategy. You do need to make sure that you cover all

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areas of your business and that your plan is manageable and contains enough flexibility to be revised as conditions which affect your business change. Your plan should reflect your business life cycle - whether you are starting up, supporting a business-loan application or providing ongoing management. For example, a business plan prepared to accompany a bank-loan application should show the loan requirements, describe how the borrowed money will be used, list what collateral will be provided, and propose the repayment plan.

Suggested structure for your Business Plan • The Executive Summary: A summary of the highlights and main points of your plan. Write this last. • About the Business: This section should include detail about the location you will be operating from; the history of the franchise systems; facilities and equipment you will be using; as well as the legal structure, set-up costs, funding, and insurances you will choose. This section paints a picture of your business and describes the legal entity and ownership structure, while also giving an overview of start-up costs and initial funding. • Industry and Market Analysis: Here is where you describe the products or services you offer. Make sure you emphasise why buyers will purchase those things, and what benefits they will receive by doing so. Show how much it costs to deliver what you’re selling. You should also review current trends in the wider industry or sector, and assess your competition. • Strategies: Here you need to document your overall mission strategy, objectives, and milestones. You can also include your marketing strategy, outlining any plans for advertising and promotions as well as a sales forecast and the cost of sales. It’s a good idea to detail your distribution method/s and plans for growth as well. You should also describe the target market and segment you will be focusing on, including market demographics, market growth, trends and forecast. Finally, describe the nature of your industry and sector as well as your competition, and fine tune your milestones with dates, budgets, and specific responsibilities. • Management Structure: Outline staff positions, costs, and facilities and also include an organisation chart. You should identify and describe the key members of your team, list management-team gaps (if any) and show how they will be addressed. • Financials: The key element of this section is your financial plan and needs summary. Other components of this section should include sales forecasts, assumptions, annual income expenditure,

a profit-and-loss statement (P&L), a cash flow statement, and a balance sheet. • Information Systems and Controls: This is a summary outlining the operational aspects of your business. Here you should define the systems, processes and controls which have (or will be) put in place. Also, identify any gaps and plans for the future. • SWOT analysis: This helps you define your Strengths (for example, reputation, latest technology, good location), your Weaknesses (lack of experience; difficulty finding staff, high overheads), any Opportunities (local market growth, an unfilled niche in market, the possibility of a joint venture), and any Threats (a competitor opening up, over-reliance on one supplier, raw-material costs rising). • Exit Strategy: Knowing how and when to exit your business is as important as knowing how to start it. Many owners build their business to sell when the time is right. If this is your strategy, make sure that you understand how to do this. There are many books available which explain the details; or you can speak with your accountant, solicitor, or bank.

YOUR PLAN

KEY INGREDIENTS 1. direction: a business plan should establish your company’s priorities. don’t try to do everything, and don’t try to please everybody. 2. Detail key milestones, with deadline dates, spending budgets and detailed tasks for each specific person responsible for them. this section must describe how these different milestones are going to be tracked and measured. 3. cashflow: different from profit and loss. profitable companies frequently go under, but companies with positive cash flow can pay their bills. your business plan should show monthby-month projected and actual cash flow month for at last 12 months.

Other considerations and water-cooler topics: - Share your business plan with your staff and summarise it into a one or two-page document. You need their commitment to help you get there! - Share performance outcomes with your staff regularly. Highlight key successes and learnings, and pinpoint where results are not on track to focus everyone’s attention. - Demonstrate key performance measures graphically; a picture really is worth a thousand words. - Consider outsourcing and obtaining professional assistance during all stages of the planning process. - Ensure the analysis is ‘non-emotive’, particularly in terms of what has been achieved to date and the successes and reasons for this. These reasons may not necessarily work into the future. - Update your plan every quarter. Even if the final outcome is that there are no changes required, the discipline of holding quarterly planning-review meetings is important. - Set key milestones which identify what you intend to achieve in set time periods. For example, the first six months, second six months, second year, and so on. - Business plans are as important for new companies as they are for established businesses which have been trading for ten years. Would you invest in a business that had no plan? - Your business may require you to share the plan with shareholders and other stakeholders at monthly board meetings perhaps even prospective investors. Ian Watt is the Senior Business Development Manager - Franchising, NSW & ACT at Westpac. He specialises in the franchise sector, working closely and assisting many franchise brands grow and maintain their network. He has a B.Bus and Diploma in Franchising as well as being a CPA. Westpac continues its long-term commitment to franchising in Australia through a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector. Contact Ian at: ianwatt@westpac.com.au www.westpac.com.au

The information contained in this article is intended as a guide only and is not intended as an exhaustive list of matters to be considered. Persons entering into franchise agreements should seek their own independent legal, accounting and other advice.

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Your business plan is your roadmap to success. It needs to be fluid and flexible, and it needs to be reviewed and revised at regular intervals throughout the business year. If at any time you are forced to diverge from your strategy, your business plan will help you find your way back to more familiar ground.

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10 QUESTIONS TO ASK BEFORE BUYING A FRANCHISED BUSINESS Purchasing a franchise is often considered to be less risky than purchasing a business that is not part of a franchise system. This might be true, but no matter how profitable a business appears, there are many issues to consider prior to signing an agreement to buy a franchised business.

Below are 10 questions that a prospective franchisee should ask before buying a franchised business.

2. What documents do I need?

Before signing any documents (other than a confidentiality deed), you should obtain the necessary documents to enable you to understand the full implications of the purchase.

From the franchisor you must obtain the current franchise agreement and disclosure document. In addition, the Franchising Code of Conduct (“Code”) requires that the franchisor gives you the Information Statement mentioned above and a copy of the Code.

From the vendor of the business (if you are buying an existing business) or agent selling the business, you need to obtain

1. Where do I start?

Commence by arming yourself with resources to enable you to make an informed decision. Here are some freely available resources about franchising that are essential reading: • Information Statement prescribed by the Franchising Code of Conduct: www.accc.gov.au/system/files/ Information%20statement_0.pdf • The Franchisee Manual: www.accc. gov.au/publications/the-franchiseemanual.

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Now that you have the documents, read them!!

3. What other research should I do?

In addition, you should undertake your own research about the particular franchise system including: • the franchisor’s reputation in the market place;

“It is imperative that you understand the grounds upon which a franchise agreement can be terminated by a franchisor and ensure they comply with the Code.” Louise Wolf | Senior Associate, Corporate Advisory and Franchising Team | MST Lawyers

you fully understand the implications of all the relevant documents before you do so.

6. I’ve tried reading the documents, but I don’t fully understand them. I think I need a lawyer and an accountant to help me. What should I ask them?

• the relationship between the franchisor and its franchisees; • the expansion plans of the franchisor, specifically whether the expansion plan includes setting up any other franchise system which could compete with or divert the franchisor’s attention from the system being considered; and

• any current or threatened legal proceedings against the franchisor.

4. What should I ask other franchisees?

Speak to other franchisees about the following: • how the actual costs of investment (set up costs) compare to any estimates originally provided by the franchisor; • the level of support offered by the franchisor to its franchisees, especially to franchisees that are located outside the state from which the franchisor’s head office operates; and • whether the franchisor is accessible, organised, responsive to queries as well as suggestions.

5. The agent is calling me. Should I sign the contract of sale of business?

If you are purchasing an existing business, the vendor will ask you to sign the sale of business contract. Vendors and agents sometimes apply pressure to secure a quick sale. However, it is important that

Seeking the advice of a lawyer and an accountant who are experienced in franchising is the key to making an informed decision. The Code requires franchisors to obtain a statement from all franchisees that either they obtained the advice of a lawyer, accountant and/or business adviser, or they were advised to do so, but chose not to.

there may be an option to renew the agreement for a further term, subject to you complying with certain conditions, including payment of a renewal fee, refurbishment of premises and entering into the ‘then current’ franchise agreement which may be different from the franchise agreement you signed.

Territory

Some franchise agreements are limited to a particular site, some grant a territory. A territory may be exclusive or nonexclusive. Some franchise agreements purport to have exclusive territories, but may actually only give exclusive rights to market in an area. In certain circumstances, exclusive territories can become non-exclusive.

Minimum Performance Criteria

Consequences of failure to meet minimum performance criteria typically include requirements to attend further training, after which there may be a right to appoint other franchisees to the territory, to force the franchisee to sell the business or to terminate the franchise agreement.

Termination

It is imperative that you understand the grounds upon which a franchise agreement can be terminated by a franchisor and ensure that they comply with the Code.

Franchisees can terminate a franchise agreement by exercising the cooling off right within seven days after signing the franchise agreement or paying money under the agreement. After the cooling off period, unless the franchise agreement provides a right of termination, usually the only way for a franchisee to exit prior to the end of the term is to sell the business or to obtain the agreement of the franchisor. Not only is the franchisor not obliged to agree to end a franchise agreement, the franchisor may be entitled to claim damages from you for the profit it would have otherwise made, such as via royalties, until the end of the term, or at least until they can find a replacement franchisee.

The balance of the questions in this article are questions you should ask your lawyer and/or accountant.

7. What are the most onerous aspects of a franchise agreement? The franchise agreement is the most important document in the suite of documents as it will govern the legal relationship between the franchisor and the prospective franchisee for the term of the franchise. The obligations of both the franchisee and the franchisor should be read carefully. The following types of clauses can have onerous implication for the franchisee:

Payments under the Franchise Agreement, operating costs and unforeseen capital expenditure

Typically, fees are specified in a schedule at end of a franchise agreement. However, sometimes some fees are located inconspicuously within terms of the franchise agreement. Some franchise agreements provide that certain fees may be changed at the franchisor’s discretion.

Term and Renewal

After the term of the franchise agreement,

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a copy of the contract of sale of business and the existing lease of the premises (if relevant). In some States of Australia, a vendor of a small business is required to provide a disclosure statement about the business which includes information about the financial situation of the business, verified by an accountant. In Victoria, this applies to all businesses sold for $350,000 or less. Even if your purchase price exceeds this threshold, you should ask to see financial statements for the last three years for the business.

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“In order to make an informed decision, it is critical to read all the documents and undertake extensive research, ask questions of the franchisor and other franchisee.”

Restraints

Most franchise agreements provide for a period after the end of the franchise agreement during which the franchisee is restrained from being in any way involved in a competing business within a specified area from the territory or premises. The Code provides limited circumstances in which restraints will not be enforceable. Franchisees need to be aware that in the absence of such circumstances, such restraints may be enforceable.

Unilateral Changes

Franchise agreements often give the franchisor the ability to change the agreement unilaterally in ways that may not be obvious at first glance. Look for the ability for the franchisor to change things such as menus, approved goods and services, standards, intellectual property and fees from time to time, or in accordance with the Operations Manual. These types of clauses enable the franchisor to make changes to the system that may ultimately require you to incur cost, either directly such as in the case of an increase in fees, or indirectly, such as in the case of a requirement to refurbish your premises or replace signage. You may be able to argue that the ability for the franchisor to make unilateral changes constitutes an unfair term.

Unfair Terms

The unfair terms legislation which came into effect on 12 November 2016 has given franchisees some leverage to negotiate with franchisors about terms in franchise agreements that may be unfair.

If a franchise agreement is presented on a ‘take it or leave it’ basis, it may meet the criteria for a standard form contract. If so, and if either party has less than 20 employees and the upfront cost is less than $300,000 (or less than $1 million for a term longer than 12 months), there may be an argument that certain types of terms are unfair and should be changed.

For example, terms that enable one party (but not another) to terminate the agreement, terms that penalise one party (but not another) for breaching or terminating the agreement, and terms that enable one party (but not another) to vary the terms of the agreement. You should seek legal advice about

such terms and, to the extent possible, negotiate fairer terms.

prospective franchisee should request traffic flow information in respect of the shopping centre and specifically, in the area near the proposed location.

10. What is the best business structure for me?

There are a number of different business structures which a franchisee can adopt. A decision as to the business structure to be adopted by the franchisee needs to be made early on and certainly before signing the contract of sale of business or franchise agreement. Some of the reasons for adopting the correct structure right from the outset include, minimising personal risk, protecting personal assets and making the purchase and the subsequent sale of the franchised business more tax effective.

The possible structures which can be adopted include: sole trader; company; partnership; trust; or a combination of a company and a trust structure. A prospective franchisee should bear in mind that each type of structure described above attracts different set up costs, on-going compliance costs, tax rates and personal risk.

Arranging for your lawyer and your accountant to speak with each other will assist in achieving the best outcome.

8. What about employees?

A prospective franchisee must be aware of the employment issues that will affect it (whether the franchisee is employing new employees or former employees of a vendor).

For example, the Fair Work Act 2009 (Cth) not only sets minimum terms and conditions of employment for employees, but also may impose onerous notification requirements upon purchasers, transferees or assignees of businesses. Breaches of these provisions in the Fair Work Act 2009 (Cth) may result in severe penalties.

If purchasing an existing business and taking on the Vendor’s employees, ensure you are clear about what employee entitlements, such as long service leave and sick leave, are being transferred to you under the contract as the new employer.

9. Is this the best location for this business?

If the proposed franchised business operates from a fixed location, due diligence in respect of the location will be necessary.

Understanding the lease and other related documents is critical to that process. If the franchisor is the tenant and licenses the premises to you, you may also need to review the license agreement. In addition, in a retail premises, there may be a disclosure statement given by the landlord.

Furthermore, careful consideration needs to be given to the particular area where the franchised business will be based, the demand for the goods and/or services offered by the franchised business within that area and any direct and indirect competition to the franchised business in that area both immediate and in the future. Where the franchisor has selected the location, the prospective franchisee should request from the franchisor copies of its site selection policy, details of any demographic analysis performed in respect of the particular location. If the location is within a shopping centre, the

54 Business Franchise Australia and New Zealand

There are many things to consider before signing an agreement to purchase a business. In order to make an informed decision, it is critical to read all the documents and undertake extensive research, ask questions of the franchisor and other franchisees and seek the advice of an experienced franchising lawyer and accountant. Louise Wolf is a Senior Associate working within the Corporate Advisory and Franchising Team at MST Lawyers. Her main areas of expertise are franchising, intellectual property and privacy. She has acted for national and international clients providing advice and training in relation to franchising in Australia. She has written the Australian Chapter of the International Franchising Handbook which provides information on franchising in almost 20 countries. MST Lawyers has over 30 years’ experience in franchising, representing clients throughout Australia and internationally in a variety of industries. Please contact the Corporate Advisory and Franchising Team for assistance or further information. +61 3 8540 0242 +61 3 8540 0200 www.mst.com.au

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PR O FI L E : Stain B u sters

ABSOLUTE CERTAINTY ABOUT YOUR INCOME An underlying strategy of an awesome franchise opportunity is that the franchisor has minimised the risk for their franchise partners. Their systems are so refined that it is simply a matter of following the proven processes and the money you receive is entirely predictable. Stain Busters are one of the few that achieve this. Stain Busters have been in operation for nearly three decades and have recently reinvented their systems, giving absolute certainty to their franchise partners about their income. The majority of people who want to buy into a franchise system are risk adverse. Stain Busters recognise this and have created a business model that provides a guaranteed weekly income plus guaranteed monthly repayments for your van and equipment. This five-year total income guarantee is $5,650 a month for those that lock into the immense possibilities with this brand now. Paddy Sweeney started Stain Busters 27 years ago and quickly established a ‘Point of Difference’ that blew his competitors away. He started cleaning carpets in 1990 and Paddy was shocked and frustrated when he found there were dozens of stains he couldn’t remove, and he could not locate the products that would. So he set about studying

chemistry, no mean feat for someone who had left school when he was thirteen. He persevered and over time eventually figured out how to remove 99.99% of stains with a number of different specialty products and techniques. It wasn’t long before the word got around and calls started to swamp his phone. To such a degree he had five contractors operating in less than three years. He then started franchising and the network has now grown to 45 vans in Australia and New Zealand with more coming on board. Paddy has recently achieved another breakthrough by creating what he claims is the best low entry franchise opportunity in Australia. The ingoing cost is from $29,995 plus the financing of a new van and state of the art equipment with fixed repayments. Franchise partners not only look professional, they are trained to a world-class standard ensuring that everything in the organisation is more and more polished.

ACCOMPLISHING THE IMPOSSIBLE “ZERO ONGOING FRANCHISE FEES” The new system provides the bulk of the jobs received, received to your iPad, plus there are zero ongoing franchise fees/royalties. Sitting down with a blank sheet of paper, Paddy listed all the perceived risks involved when buying into a franchise and he then set about addressing each one. With Stain Busters you get: • A guaranteed income paid weekly; • A guarantee to cover van and equipment finance; • Bonuses up to $3000 a month or more;

56 Business Franchise Australia and New Zealand

• ZERO ongoing franchise royalties/fees; • Work is found for you; • Bookings are taken for you; • Invoicing is done for you; • You are paid weekly - even when the client hasn’t paid; • A first class fully sign-written van; • First class equipment; • A point of difference that blows your competitors out of the game; and • Comprehensive ongoing training. THEN THE BIGGEST ONE OF ALL – MAKE IT AFFORDABLE FOR PEOPLE TO PURCHASE A FRANCHISE. Paddy is happy to have a conversation with any interested party and tell you more about this fascinating and unique business opportunity. For further details contact Paddy Sweeney via: +61 7 5500 4038 | +61 419 55 33 75 patrick.sweeney@stainbusters.com.au www.stainbusters.com.au www.saywow.net.nz

eR F x pert ANCHa I Sdv E PIC i c e KS

FEATURED Franchise

HEY DEE HO Hey dee ho is a well established, reputable industry leader providing a variety of educational services to pre school children and families for the last 30 years. As a hey dee ho franchisee, you will be provided a curriculum that includes music, yoga, fitness, drama & literacy. Our exclusive and unique intergenerational program is a new venture proving to be a successful addition to our company and the community. With the majority of work hours during school times, and a variety of revenue streams, our business structure allows you flexibility to create your own work life balance. For those passionate about the education and the development of children, you can be confidant that you are providing quality programs, with the backing of our proven support systems in an exclusive territory. Join our team of 19 franchisees and 5 regional area managers presenting our programs to over 10,000 children nationally each week. Our Franchisee team communicate regularly and are encouraged to collaborate and contribute. “We are passionate about our business. Children are our most precious resource and we have an unparalleled opportunity to make a difference in their lives when it counts the most.” - Jenny Wilkinson, Director.

Old Macdonald’s Travelling Farms Bringing the Country to the City Australia’s largest and most respected mobile animal display, we have been established for 27 years with franchisees throughout Australia. To help us cope with a constantly increasing market sector, we seek more franchisees to join our network. The franchisors bring to the table extensive livestock, administration & sales experience, all of which are provided on a 24/7 basis. Full training provided. A tree change lifestyle for the whole family. Old Macdonald’s Farms save the lives of unwanted farm animals by sourcing and presenting them in show condition to a wide marketplace. We provide structured learning programs for schools etc and offer nostalgia and entertainment for shows, fetes & corporate functions, all year round. The sheer joy felt by the young and old during every presentation is overwhelming and in return franchisees are rewarded with a fulfilling experience. Due to high demand and at the franchisees’ request, Old Macdonalds Travelling Farms will redefine and split areas, when demographics allow (Any profits from such sales benefits the Franchisee). Franchisees’ areas are currently available on our website.

For more information contact Nicole Simpson Ph: 03 9786 3104 Email: business@heydeeho.com.au Web: www.heydeeho.com.au

For further information please contact Ann Richardson – Director Mobile: 0428 777 051 Email: admin@oldmacfarms.com.au Web: www.oldmacdonalds.com.au

FEATURED Franchise

Poolwerx We’re very proud that the Franchise Council of Australia has awarded Poolwerx as Australia’s No1 franchise system for 2016 - 2017, and we’d love you to be part of our success. We have a career path in business that we can tailor to suit you. As a Poolwerx Franchise Partner, you can start small or jump right in. Join us as a man and van, progress to multi-vans, a retail store and vans and then into multi-stores or purchase an existing resale of fast start territory. Whatever your journey, we will help you realise your vision. A sophisticated franchised retail, mobile service, and digital business – poised for expansion in the high-growth, high-margin Australian pool and spa aftermarket. Addressing every viable point of profit in a largely untapped $1 billion dollar market sector. Our one focus is to create a profitable partnership. We do that by matching 25 years’ experience and outstanding support, marketing and business development systems to your energy and enthusiasm. Together we will build a business for you and your family. Contact us today and build your successful business future with Poolwerx!

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Why join us? 1

Low start-up cost with no ongoing royalty or shopfront overheads and lots of support from a dedicated master franchisee

A simple mobile business model where products sell themselves via a display box at customer workplaces within your own exclusive territory

We sell products that people want to buy – no samples, seconds or discontinued products – just handpicked, market tested books and gifts often at more than 50% cheaper than the recommended retail of major retailers

All stock is provided on consignment so you only pay for the stock after you sell it.

We make running your own business easy! Just bring your desire to be your own boss, lots of enthusiasm, a strong work ethic and a passion to provide customer satisfaction.

GET IN TOUCH! APPLY NOW BGD A4 Franchisee Recruitment Ad.indd 1

02 9899 9655

enquiries@booksgiftsdirect.com booksgiftsdirect.com/franchise/apply-now

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You can’t cut corners on compliance Despite the fact some franchises have made the headlines for all the wrong reasons this year, owning a franchise is still for many, the ideal way to go into business. There’s every reason to believe in the dream. After all, you’re buying into a pre-existing and well-established model; there’s a head office that makes or builds the product and is there if you need advice; plus, you’re able to share in their marketing collateral to promote your franchise. What could possibly go wrong?

The answer, unfortunately, is plenty – if you’re not prepared. Beyond the obvious responsibilities of sales and financials, as a franchise owner, you are ultimately responsible for managing employees. Do you have sufficient business experience to take on this responsibility, or access to advice and resources that will support you? It’s essential to understand the complexities and fundamentals of becoming an employer and franchise owner if you’re looking to be successful.

Understand your ongoing obligations When it comes to the franchisor-franchisee relationship, it’s commonly mistaken that the

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franchisee depends on the franchisor for all employment decisions regarding its employees, and that a franchisor generally has the authority over the franchisee’s employment obligations. Breaching the Fair Work (or any other regulatory requirement for that matter) can actually put a franchise agreement in jeopardy. Many franchisors will include clauses in an agreement that safeguard the franchisor from legal liabilities. Understanding and applying Australian employment law is crucial for any business owner who employs staff – including a franchise owner. Following a number of recent high-profile cases involving franchisees breaching their obligations as employers,

“A franchise that does not treat its staff fairly and safely will never be successful - after all, a fair and safe workplace sets solid foundations for success.” Josh Vikis | Senior Workplace Consultant | Employsure

you need to adhere to guarantee employees are treated fairly and your franchise complies with the Fair Work Act. Regardless of your specific franchise model or industry, employees are entitled to certain rights and entitlements associated with your industry, most notably a minimum rate of pay. It’s important employers understand their obligations under Fair Work legislation as well as maintain them within their franchisees. Failure to do this can result in investigations and fines. New laws mean there are harsher penalties for serious breaches of employment entitlements and record keeping failures starting today. If an employer fails to keep records and an employee claims they have been underpaid, the employer must also prove they did in fact meet their obligations and paid the employee correctly.

the Government introduced the Fair Work (Protecting Vulnerable Workers) Bill 2017. The provisions in the Vulnerable Worker’s Bill are aimed at the franchise models. Although the franchisor has a degree of responsibility, franchisees also have key responsibilities. The increased penalties magnify the impact on franchisees and validate that they are still liable for their workplace practices. Alarmingly, only 1 in 3 small business employers are confident they are compliant with the Fair Work Act according to the Employsure Workplace Index. Further, the research revealed 1 in 5 admit they know very little or nothing at all about the Fair Work Act. As an employer, there are requirements which

What goes in an employment contract? You wouldn’t enter into a commercial relationship without a written agreement, so why would you enter an employment relationship without one? It’s best practice to provide contracts for your employees, even where there is Modern Award coverage or an existing collective agreement. A contract should provide a simple and useful reference point for both parties across all aspects of the employment relationship. It must provide the same or more generous conditions than the NES and any relevant Award or agreement and can’t undercut an employee’s minimum entitlements.

Basics

Payment is an important element in the contract between an employer and an employee. Details of the rate of pay, the method and frequency of payment should be shown in the employee’s contract of employment.

Modern Awards

What to pay your employees?

An Award sets out the minimum wages and conditions for a certain job or industry. For example, a shop assistant may be covered by the General Retail Industry Award 2010 and a hairdresser may be covered under the Hair and Beauty Industry Award 2010. They apply automatically unless your employees are covered by a registered agreement. Awards apply on top of the NES and can include information on:

The Government sets minimum levels of pay dependent on a variety of factors, including franchise sector and job duties. An employee’s minimum pay rate is set by the relevant Award or agreement.

• minimum wages - including annual wage or salary arrangements; • types of employment - full-time, part-time or casual; • extra payments - penalty rates, overtime and allowances; • work arrangements - rostering or variations to working hours; • extra leave – annual leave loading and arrangements for taking leave; • superannuation; and • procedures for consultation, representation and dispute settlement. Some employees aren’t covered by an Award or agreement. These employees are still covered by the NES and the National Minimum Wage.

Where there is no Award, pay rates in a registered agreement can’t be less than the National Minimum Wage. This rule only applies to base pay rates, while penalties, loadings and allowances still come from the agreement. If an employee is not covered by an Award or agreement, they’re entitled to be paid at least the National Minimum Wage. There are ‘pay as you go’ (PAYG) taxation deductions you are required to make from your employees’ pay on behalf of the Australian Taxation Office. Also, be conscious of your franchise’s obligations under the Superannuation Guarantee. You are required by law to issue an itemised pay statement to each employee within one working day of pay day and to keep records of these for seven years. Pay slips must cover details of an employee’s pay for each pay period. Below is a list of what to include: • the employer’s name and ABN; • the employee’s name;

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“Running a franchise comes with challenges, but becoming an employer means there are many more complexities to consider. You need to manage the relationship with staff and workplace health and safety while simultaneously staying focused on growing your franchise.”

• date of the payment and period the pay slip covers; • before and after-tax amounts; • if paid hourly – the employee’s hourly rate, the hours worked at that rate, and the total amount paid at that rate; • if paid a salary – the employee’s salary rate; • loadings/allowances/bonuses/incentive payments/other separate monetary amounts; • any deductions; and • super contributions made or required for that pay period and the fund name or name and number. You can pay employees weekly, fortnightly, or monthly – it’s up to you but you must pay the correct amount and on time. Payment to your staff must be your first priority.

Protecting your investment With all these provisions and increased penalties, how do you protect your franchise? By:

but becoming an employer means there are many more complexities to consider. You need to manage the relationship with staff and workplace health and safety while simultaneously staying focused on growing your franchise.

and safely will never be successful - after all, a fair and safe workplace sets solid foundations for success. For that reason, the requirement for employee management is a perpetual investment as your franchise grows, evolves or changes.

Australia’s workplace relations system is a highly regulated minefield. As one of the most complicated employment relations systems in the world, navigating your way through this system can be difficult but you must get it right. Managing employee paperwork, conduct, behaviour, and performance can be time-consuming– even for experts.

The requirement for employee management is a perpetual investment as your franchise grows, evolves, or changes. Since the most important resource for any franchise is its people, it pays to give the issue close attention.

Often, employers only become familiar with the employment relations system when something goes wrong. They may have had a claim or complaint made against them with the Fair Work Ombudsman or Fair Work Commission.

Josh Vikis is a Senior Workplace Consultant at Australia’s leading workplace specialists Employsure. Josh has a wide range of employment relations, and workplace health and safety experience. Prior to joining Employsure, he was a union representative and majored in Human Resources and Employment Relations at the University of Newcastle.

Positively, employees can also be the franchise’s best assets when the relationship is healthy and you have the foundations built for a successful franchise.

• Ensuring you have appropriate policies, complaint procedures and audits set up.

This is where regular assistance from experts will give the franchise far more efficiency and build in extra safeguards. Best practice involves knowing your rights and obligations and knowing who to contact if you need assistance.

Running a franchise comes with challenges,

A franchise that does not treat its staff fairly

• Knowing your obligations; • Ensuring you have appropriate documentation and / or records; and

62 Business Franchise Australia and New Zealand

You can’t afford not to.

Customised expert advice, documentation and solutions across employment relations and health and safety, packaged for small and medium businesses. Employsure empowers over 15,000 small to medium sized Australian businesses to succeed. 1300 651 415 www.employsure.com.au

ARE YOU LOOKING FOR A UNIQUE BUSINESS OPPORTUNITY? With more than 25 years’ experience in the ATM industry we provide mobile ATMs at both large and small events. We have franchisees located across Australia and we are looking for more people interested in working for themselves and owning their own business. • ^Ğƚ ǇŽƵƌ ŽǁŶ ŚŽƵƌƐ͕ ĚĞĮŶŝƚĞůǇ ŶŽƚ your normal 9-5!

• No ATM or electronic experience is required.

• Greater work & lifestyle balance.

• ZĞĂů ƟŵĞ ŵŽŶŝƚŽƌŝŶŐ ŽĨ ǇŽƵƌ dDƐ͘

• Exclusive territories.

• Ongoing business support & training.

• No expensive retail leases - operate from home.

• 24/7 ‘Tech Desk’ support to you and your clients.

Call 1300 ATM2GO (286 246) • Website atm2go.com.au • Email info@atm2go.com.au

CASH SOLUTIONS FOR EVENTS AND BUSINESSES Business Franchise Australia and New Zealand 63

snapsh ot: M agnetite

MAGNETITE:

INNOVATOR & INDUSTRY LEADER Passionate about delivering an exceptional experience for their customers, Magnetite Windows offer retrofit double glazing solutions on a national scale. Recognising 20 years ago that many buildings are not thermally or acoustically efficient, Magnetite have invested in research and development to improve the quality of Australian windows. As a result, their award-winning and patented products are designed to meet the demands of the tough Australian climate, providing a quieter, more comfortable and energy efficient environment for residential and commercial customers. Residential: Magnetite have helped homeowners in Sydney, Melbourne, Adelaide, Perth and Canberra as well as regional areas to reduce noise, heat and cold. No structural changes are required to the home which saves customers money. This also makes Magnetite the ideal solution for strata, apartment living or heritage properties. Commercial: Utilising their extensive knowledge and experience honed over the last two decades, the customised solutions assist consultants and architects to achieve the best results on their projects. That includes noise reduction and thermal insulation in government and commercial projects for hospitals, hotels, schools, office buildings, restaurants and heritage listed properties.

YOUR WINDOW OF OPPORTUNITY With an existing national footprint in most major capitals, Magnetite are targeting potential franchisees in Brisbane and Hobart, who want to capitalise on the demand for their services. Co-founder and Director Adrian Lafleur says, “We are looking for enthusiastic franchisees that enjoy working with their hands and are good with people. Our business model caters to the owner-operator but also appeals to investors, who after initially working ‘onthe-tools’ want to move into a sales/customer service role, hiring people to do the trade

work but still be involved in the growth of the business.” After the initial contact with the customer, franchisees attend the site and after gaining an insight into the requirements, complete a free ‘measure and quote’ service, outlining the required solutions. The retrofit solutions contain only a few parts, and each franchisee fabricates their own products to the required specifications using hand tools, so there is no large machinery - or investment - required. “Most franchisees within the network have started within a residential garage, but our system is also well suited to someone with a small factory or warehouse. It doesn’t have to be large but a place where they can keep the materials and complete the fabrication,” says Adrian.

LOW INVESTMENT LEVEL Appealing to potential franchisees is the low investment level, which ranges from $20,000 to $50,000, dependant on what each franchisee brings into the network i.e. existing workshop, van, tools etc. In return, franchisees receive the backing of a tried and tested franchise system - in business for 20 years - along with proven and tested products. “Our franchisees receive the step by step support required to get their business up and running,” says Adrian. “Their initial twoweek training in Sydney covers the technical, installation and business skills required

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including accounting, local area marketing to complement our national campaigns, sales and customer service skills and much more, so they can hit the ground running. “Franchisees can shadow an existing franchisee if they wish, and are invited back for a further two-week session, designed to reinforce the initial training session and answer any subsequent questions that may come to light,” says Adrian.

ONGOING SUPPORT Head office staff provide IT and technical support if required and are in weekly communication with franchisees to make sure that everything is running smoothly. Monthly reports are generated, and benchmarks and KPI’s discussed – all of which are designed to provide support to each franchisee and ensure success within the network. Unlike some franchise systems, when people make enquiries through the Magnetite website, it’s allocated directly to the franchisee, and they don’t have to pay for the lead. Adrian finishes by saying, “Due to the ongoing demand for Magnetite retrofit systems, we have more leads than we can service at the moment, so we welcome enquiries from potential franchisees nationwide, but particularly Brisbane and Hobart.” For more information, contact Adrian on: 0418 650 031 adrian@magnetite.com.au www.magnetite.com.au

M YFI R S TGY M A UST RA LIA INSPIRING MOVEMENT MyFirstGym is a destination for kids to fall in love with movement and fitness, a place that supports skill development and inspires kids to move their bodies through their most important developmental years. Working with industry leaders, you can feel confident you’ll be joining an experienced and reliable team with: • • • • • • •

A highly engaged market Low start-up costs Low-end royalties Low staffing costs Hands on Head Office and Marketing support Ongoing training Family run national company

0434 071 536 info@myfirstgym.com.au myfirstgym.com.au/franchising

JEJAK GRAPHICS is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 20 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services including: t "EWFSU EFTJHO t $PSQPSBUF TUBUJPOFSZ t #SPDIVSFT BOE nZFST t 1PTUFS BOE CBOOFS EFTJHO

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FRANCHISE

WITH THE CHICKEN EXPERTS... Australians love chicken, in fact Australians are amongst the highest consumers of chicken per capita, at 43 kilograms a year... so if you are thinking of buying into a food franchise, the chicken business is booming and there is no better group to join than craveable brands. As the largest Australian owned quick service restaurant operator, craveable brands. own and operate three unique Australian chicken brands; Red Rooster, Oporto and Chicken Treat. Combined, the restaurants hire over 18,000 people and serve over 150,000 customers every day. Having over 560 restaurants across three iconic brands craveable brands. has extensive experience in restaurant operations, supply chain, franchising, IT, marketing, store design and construction, food innovation and customer satisfaction. The three brands are widely recognised and established in each of the markets in which they operate.

ESTABLISHED: 1972 in Kelmscott, WA

ESTABLISHED: 1986 in Bondi, NSW

ESTABLISHED: 1976 in Perth, WA

SPECIALTY: Roast Chicken

SPECIALTY: Portuguese Flame Grilled Chicken

SPECIALTY: Crunchified Chicken & Rotisserie Chicken

RESTAURANTS: 150 locations across Australia

RESTAURANTS: 60 locations across WA

RESTAURANTS: 360 locations across suburban,regional and rural Australia

66 Business Franchise Australia and New Zealand

ROAST CHICKEN Red Rooster has been part of Australian family life for 45 years, has an established network of 360 restaurants across the country and is in a phase of growth. Red Rooster recently launched their own online delivery service which enabled existing restaurant owners to reach more customers, more often. The next stepchange for Red Rooster is to expand their network of restaurants with new small delivery enabled shopfronts in high density, urban main streets. Offering lower capital investment for franchisees and strong return on capital, these stores will create a stronger market position for Red Rooster. These growth strategies are an integral part of the transformation of Red Rooster and pivotal in the goal to make their delicious roast chicken accessible to more Australians. With great expansion plans across the country, Red Rooster is looking for customer-centric, business minded franchisees to join the team. Interested in becoming a Red Rooster franchisee? Apply today redrooster.com.au/franchising

PORTUGUESE GRILLED CHICKEN With traditional Portuguese cooking methods and a unique delicious and irresistible sauce… Oporto was established in 1986 in Bondi NSW by Antonio Cerqueira. Now there are 150 stores across the country and with a comprehensive renovation and expansion plan, Oporto has never looked better. The brand has undergone an amazing transformation. The new design is warm, casual, contemporary and inviting, highlighting the brand’s use of fresh produce and grilling cooking methods. Last year Oporto introduced delivery which has resulted in incremental sales for franchise partners. This year will see some restaurants open with a liquor license and alfresco dining as well as delivery, all designed to enhance the customer service. Oporto franchises are available now. Apply today at Oporto.com.au/franchising

FRIED & ROTISSERIE CHICKEN Chicken Treat is an iconic and much-loved West Australian brand that has held a place in the hearts, minds and bellies of West Australian since 1976. Menu diversity has been an integral part of their success. With a laser focus on taste and product innovation, the hand-breaded and freshly cooked fried chicken as well as slow cooked rotisserie chicken is a result of forty years of expertise. Offering customers the element of ‘fun food’ has also resulted in unique and mouthwatering menu items such as the ChiCow Burger, Loaded Chips, Chicken Crackling, Crunchified Chicken and most recently Mac & Cheese Balls and the Tempta Burger. Last year Chicken Treat introduced delivery resulting in incremental sales for franchise partners and food induced happiness for their customers. Want to become a WA Chicken Treat Franchisee? Apply today chickentreat.com.au/franchise

Business Franchise Australia and New Zealand 67

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News Media 101 for Franchisees While there’s been negative publicity around a few franchise systems lately, it’s important to know that as a franchisee, the news media can be one of your closest allies when it comes to growing your bottom line. Why? As a franchisee, your market is likely to fall within a well defined area that is covered by local media. That means that reporters from those outlets are constantly looking for news stories from your area to fill the pages of their newspapers and websites. As a former reporter, I can tell you this is tough. Did you know that some community newspapers have just one reporter? Imagine how difficult it is for them to constantly come up with interesting stories that will

“Some people believe that all the news media want are stories around sensationalism and conflict. While those stories do exist, they are not as prevalent as you may think.” Pete Burdon | Founder & Head Trainer | Franchise Media Training

satisfy their audiences. Believe me, it can be a difficult and stressful job. That’s where you come in. You can help them out by offering interesting story ideas that benefit you. Did you know that if you pitch an idea to a reporter and it gets used, you don’t pay a cent? It’s 100 per cent free and media outlets all around the world are looking for story ideas. You just need to know how the system works. We’ll get to that shortly. Did you also know that a mention in a news story is considered seven times more effective than an advertisement, even though it’s free? That’s because it’s not only good to

68 Business Franchise Australia and New Zealand

promote your franchise, but it also grows your credibility in the community. People featured in news stories are automatically considered responsible and trusted experts in their field.

Franchisee advantages As a former reporter, I can tell you that good story pitches are welcomed. As a franchisee, you also have a major advantage. If a reporter has no idea who you are when you pitch, or there is no proof that your business is responsible and genuine, it’s harder to get attention. But as part of a franchise, you’ve already ticked that box. Even if your franchise isn’t a household name, the fact that you are

“If a reporter has no idea who you are when you pitch, or there is no proof that your business is responsible and genuine, it’s harder to get attention. But as part of a franchise, you’ve already ticked that box.”

part of a franchise means that you pass this test with flying colours. Before I go further, I need to point out that your ability to attract this publicity will depend on your franchise agreement. However, I haven’t seen a franchisor yet that doesn’t encourage franchisees to use specific tactics to grow their bottom lines.

So what do local media want? Some people believe that all the news media want are stories around sensationalism and conflict. While those stories do exist, they are not as prevalent as you may think. They are also focused mainly on metropolitan and national media. But remember your focus will be local and focused on a small community. Media in these areas are far more positive. If you’re not convinced, have a look at the next few copies of your local newspaper. The number one thing all media want are story ideas that relate to something that’s already newsworthy. For example, they will be more interested in war veterans around ANZAC Day, and more interested in romance

around Valentine’s Day. You get the picture. Let’s look at this last example. If you were a franchisee florist, you could pitch a story idea about some interesting marriage statistics and how they show the importance of spending more time with your spouse. If you gave this to a local newspaper just before Valentine’s Day, there would be a great chance of success. Imagine what this would do to your business. The story would be read by thousands of people within driving distance of your store with advice that could compel them to buy flowers from you either now or in the near future. Also remember that you wouldn’t pay a cent for this exposure. Remember that this idea wouldn’t work at another time of year. There are countless examples like this and there will be many in your industry. There are also ways that franchisees from across the country can supply the same material to local media in their specific patches. That way, they can all get masses of free publicity with very little work. That’s outside the scope of this article and a conversation you would need to have with your franchisor. Here we are talking about

how you, as a franchisee, can generate your own coverage in your area.

Things out of the ordinary Another favorite of the media are things that are out of the ordinary. For example, a man in the US a few years ago couldn’t get anyone to come to his restaurant on Tuesday nights. He decided to make dining free for bald people on Tuesday’s and contacted local media. From then on his restaurant was full with both bald and non-bald guests. That’s just the tip of a massive iceberg when it come to finding story ideas. There are other areas where the media like to focus, but I don’t have time to cover them all in this article. Once you know what local media to target, it’s about making contact with them. One thing I always recommend to my franchise clients is the value in meeting the people you will be pitching before you actually pitch anything. Offer to buy them a coffee at a café of their choice. Then have a friendly chat and ask them about their job and how you can help with possible story ideas.

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This step is important because the best way to get valuable attention is to help the reporters get good stories. If they know you are trying to help rather than just ‘score some free coverage’ you’ll do far better. You’re also likely to get ongoing publicity. This is no different from any other business relationship. If you see an email from someone who clearly has no interest in helping you but just wants something for free, you’re probably going to delete the email and all future ones. But if you see it as a mutually beneficial relationship, everyone can win.

Do I need to write press releases? If you want a one-word answer to this question, it would be no. All you need to do when you pitch a story idea to a local reporter is sum up the idea in a few sentences and say why you think it would be of interest to their audience. This is the one criteria they use when deciding. It also shows again that you are interested in their needs. This email would ideally be about 200 words and have an enticing subject line. Remember that reporters are busy people and don’t have time to read through every email they get. So make yours stand out. I will qualify the question around press releases. Firstly, if you don’t know what a press release is, it’s basically a news story you write yourself and send to the media. It

“One thing I always recommend to my franchise clients is the value in meeting the people you will be pitching before you actually pitch anything.” is written in the exact format that reporters use to write news stories. This means that in some instances, they are cut and pasted into a newspaper or magazine without the reporter having to paraphrase or edit.

local level when the equivalent coverage in newspaper or other local advertising would cost hundreds of thousands of dollars without the added credibility that editorial coverage generates.

This can be attractive to local media outlets that are understaffed, but they are still unlikely to use a press release without editing it or contacting you for more comment.

As a franchisee, you are in the perfect position to take advantage of this. But the only ones to reap the benefits are the ones who take action. Good luck.

In a nutshell, if you have time to learn how to write them, by all means do so. But if attracting media publicity will be something you can only dedicate a few hours a month to, an email pitch is fine and usually just as successful in my experience.

What about negative media attention? In the unlikely event of your franchise receiving negative media attention, that would be the focus of the franchisor and another topic entirely. There are many ways to mitigate that possibility and limit any damage. But your focus as a franchisee should be on attracting positive media attention because it’s such a huge opportunity. I’m always surprised how few people take advantage of this at a

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Pete Burdon is founder and head trainer of Franchise Media Training. He is a former journalist and government press secretary. This gives him a thorough understanding of both sides of any media interaction. He presents both on and offline courses and workshops specifically for franchises. Franchise Media Training prepares franchisors to protect their bottom lines against future media attacks and how to grow those profits by becoming proactive with media. For more information and to get the free report, go to: http://franchisemediatraining.com. Contact Pete directly via: office@FranchiseMediaTraining.com

WOULD YOU LIKE TO BE A HITMAN (OR HITWOMAN)?

BECOME A FRANCHISEE

A Hitman Franchise offers you the opportunity to build a highly profitable business with plenty of room for business growth and development. Hitman currently has 18 franchises across Brisbane, Gold Coast and Sunshine Coast. All franchisees earn a minimum of $100,000 net of expenses in their first year. Hitman is a successful Brisbane based business that has been providing pest management services for 22 years. The key to Hitman’s success is its rigid adherence to systems in all areas of the business. These systems ensure that clients receive exceptional service from the time they first call the office, through the 12 month service period, to when they are rebooked for their treatment the following year. These systems also mean that Hitman is a perfect business to franchise. Hitman Franchises are Unique Hitman franchises are definitely unique. The big difference between Hitman and other franchises is that the bulk of the clients are sourced by head office. This means that the onus is not on you to find work. However, if you do source your own clients your income will be substantially higher. A Hitman franchise is also seasonal which is great for anyone who likes to work hard for 9 months of the year and take it easy for 3 months. Hitman’s expertise is not only in the treatment of pests but also in its ability to acquire clients and retain them. Donna Ross-Teigan cofounder of Hitman with her husband Niels has an extensive background in marketing which has been extremely beneficial to Hitman and its franchisees. $100,000 Earnings in First Year All Hitman franchisees earn in excess of $100,000 net of expenses in their first year assuming they do all work allocated to them. Hitman’s retention rate of clients is 80% which means that the bulk of clients is retained by the office and reallocated to the franchisee. Most of the income is earned between October and May of each year. This is when the pests are most prevalent and clients prefer to

have their treatment. This means that the winter months of June, July and August are the slow months and a minimum of work is done. This is when all holidays are taken over this time. Full Training All Hitman franchisees are new to the pest control industry when they buy a franchise. Once they are trained they are indisputably the best in the industry. The training received includes a certificate course of study as well as five to six weeks practical training. The training program is overseen by Niels Ross-Teigan who has been in the industry for over 20 years. Cash Flow from Day One As soon as the training is completed you begin work. You are given a work schedule of between 4 and 5 jobs per day. You collect the money directly from the client and then invoiced fortnightly by Hitman for jobs supplied. This means that you have an excellent cash flow from day one allowing you to focus fully on the job at hand. Territory Considerations As Hitman sources the bulk of all jobs there are no territories specific to franchisees. All work is allocated in the most geographically effective manner spread across all franchisees in their first year. In subsequent years existing clients will be reallocated to the franchisee that performed the treatment the previous year. Franchise Price A Hitman franchise including comprehensive training, all equipment, start-up chemicals and stationery is $153,000 + approximately $33,000 for the car. These prices exclude GST. Franchisees receive payment from clients on the day. Therefore, income starts day 1 after training finishes. FOR FURTHER INFORMATION CONTACT: Ms Donna Ross-Teigan, Director (07) 3827 5000

PR O FI L E : FR A N C H I S I N G E X P O

Your new beginning

starts at the Franchising Expo

Anyone wishing to begin a new life as a small business owner will find plenty of information and inspiration at the Sydney Franchising & Business Opportunities Expo at ICC Sydney 17-18 March. This enterprising event offers visitors a forum to compare and research a diverse range of franchise opportunities, with investment levels from under $10,000 to more than $500,000. Companies from a wide range of industries will showcase their business concepts, such as Clark Rubber, Gutter-Vac, Tubz Australia, James Home Services, Minuteman Press, Appliance Tagging Services and Bakers Delight, to name just a few. In addition, there will be a contingent from Taiwan showcasing a wide range of new concepts. There will also be legal and financial advice to buy and set up your new business or franchise, plus free daily seminars delivered by experts on topics relevant to current and prospective franchisees and franchisors. “This Expo – and the shows to follow in Perth, Brisbane and Melbourne later this year – are must-see events for advice, inspiration and information about the latest life-changing franchising opportunities,” says Exhibition Manager Fiona Stacey. “I’m very excited about our seminar program in Sydney this year, especially our keynotes Jim Penman from Jim’s Group and John O’Brien from Poolwerx,” she adds. “It’s an incredible opportunity to hear from people at the top of their game, to learn from them and to see what drives them.” The seminar program also includes specialist industry consultants such as Jane Challinor, Suzanne Jarzabkowska from DC Strategy, and Brian Keen from Franchise Simply. The Franchise Council of Australia will also hold panel sessions with established and successful franchisors sharing their stories and taking questions from the floor. Visitor Simon Bole-Brown was impressed by his first Franchising Expo last year. “As someone who didn’t know anything about franchising before, I found the Expo very useful and informative,” says visitor Simon Bole-Brown. “My first stop was the FCA, they were so helpful and friendly, and gave me some very valuable resources.

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Keynote seminar speakers at the Sydney Franchising & Business Opportunities Expo are Jim Penman from Jim’s Group and John O’Brien from Poolwerx.

“I think the Expo is the ideal way to meet everyone from franchisors, to advisors, and industry and government organisations,” he adds. “I even met Jim Penman! It was inspiring to see all the options out there, I came away with plenty of information and ideas.” Fiona Stacey says both visitors and exhibitors find it beneficial to meet in person, rather than confining their vital research to online and email contact. “I think it’s really worthwhile for visitors to look through the list of exhibitors first and do some preliminary research, maybe even set up some appointments at the show. Then you can make the most of your time on the day,” she advises. “And since Business Franchise Australia readers can register for free entry, there’s nothing stopping you on the path to being your own boss in 2018!”

Franchising & Business Opportunities Expo 2018: Sydney: 17-18 March at International Convention Centre, Darling Harbour Perth: 6 May at Crown Perth Brisbane: 21-22 July at Brisbane Convention & Exhibition Centre, South Bank Melbourne: 25-26 August at Melbourne Exhibition Centre, South Wharf Pre-register online for FREE with code BFM at: www.franchisingexpo.com.au

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Thinking of surveilling a suspect employee? read this first. For retailers, surveillance is primarily used to monitor and prove retail crime such as shoplifting, but what about surveillance of your own employees? We’re living in a digital age, where surveillance in one form or another has almost become ‘the norm’, however employers need to exercise a great deal of care when relying on evidence obtained from workplace surveillance to dismiss an employee even when it seems to be an open-and-shut case.

A recent case in an aged care facility in Mosman (Ms Shahin Tavassoli v Bupa Aged Care Mosman; Ms Shirley Govender v Bupa Aged Care Mosman) is a great example of why evidence must have been obtained legally, and have followed procedural fairness, to stack up in court.

The issue of the recorded evidence Two nursing home staff - Ms Tavasolli and Ms Govender - were dismissed from their employment with Bupa Aged Care Mosman in November 2016, for allegedly laughing at the recent deaths of two patients, and otherwise interacting with aged care residents

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in a disrespectful manner that was contrary to the policies of their employer. A concerned colleague had brought the pair’s behaviour to the attention of their employer handing over covert recordings he’d made in the days prior. At the first hearing, Ms Tavassoli won reinstatement to her former job by arguing that she had been forced to resign, although this was overturned on appeal and remitted for re-hearing. Ms Govender’s application was dismissed at the first hearing. The application of the unfair dismissal principals in each of these cases is itself unremarkable.

“Covert surveillance cannot be used to determine whether employees are simply breaching policy or under-performing.”

its deliberations that the evidence relied on to dismiss Ms Govender and Ms Tavassoli may not have been lawfully obtained.

When is covert surveillance legal? Under the Workplace Surveillance Act 2005 (NSW), covert surveillance of employees is prohibited without a covert surveillance authority issued by a magistrate.

Even with the recordings allowed into evidence, the potential they were unlawful was a factor taken into consideration by the Commission when determining whether the dismissal was harsh, unjust or unreasonable.

A magistrate will only grant authority if there’s reasonable suspicion the employee is breaking the law.

It should come as no surprise then, that any dismissal propped up by evidence obtained unlawfully may be considered ‘unjust’.

Consequently, covert surveillance cannot be used to determine whether employees are simply breaching policy or under-performing.

Matters of interpretation

The rules are different under the Fair Work Act Generally, where evidence is obtained unlawfully, it cannot be considered by a court, tribunal or commission, but this isn’t the case under the Fair Work Act, and the Commission is not actually bound by the rules of evidence. But what is worthy of note is the critical question of evidence asked by the Commissioner - whether the covert recordings relied upon to dismiss the employees was legal. At the commencement of the proceedings, the Commission invited each employee’s representatives to make submissions about whether the covert recordings should be accepted into evidence. While believing that they breached the employees’ privacy, the employees and their representatives formed the view that the recordings assisted their case, and therefore, consented to them being put as evidence. Notwithstanding this consent, it was a relevant consideration for the Commission in

Consequently, the employer’s dismissal would have been legally unjust and unreasonable, because it was informed by unlawfullyobtained information.

That said, it still tends to follow them, to give some measure of fairness to its decisions around evidence.

Additionally, this case highlighted that where video evidence is relied upon to demonstrate breaches of more ephemeral aspects of a code of conduct, such as ‘disrespect’, much is open to interpretation. Even though the employer relied on the video recordings in each case, the Commission drew its own conclusions of what was shown in the recordings distinct from the assertions of the employer. In Ms Tavassoli’s case in particular, the Commission was not convinced the employer’s interpretation was correct.

Therefore, had the employees’ representatives not consented to the recordings being allowed as evidence, the Commission would still have been able to make the final decision on whether or not to allow them.

What this means for you

What if the Commission refused?

Generally, there is a similar approach to the use of listening devices in most States and Territories. The use of video surveillance is much less regulated.

If the Commission had refused to accept the recordings, the employer would not have been able to demonstrate its grounds for reaching the conclusions it did about the employees’ conduct, and the case would have failed automatically.

Before engaging in any form of surveillance, be it video or audio-only, overt or covert, make sure you know and understand your legal obligations.

All States and Territories have a common prohibition against the use of listening devices to record a private conversation.

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The key qualifier? The conversation must be ‘private’. Generally, the prohibition does not apply where a person may reasonably expect to be overheard – for example, a loud conversation in a crowded shopping centre is unlikely to be considered ‘private’.

Video surveillance Queensland, the ACT, South Australia and Tasmania Surveillance laws in each of these States and Territories do not specifically address video surveillance. However, video images which are clear enough to allow a person to be identified (i.e. most security camera systems) can amount to personal information under the Privacy Act 1988 (Cth), as it can then be used to pinpoint an individual’s location at a point in time. As such, records of video surveillance may be subject to regulation under Commonwealth privacy law. In each of these States or Territories, other elements of criminal law may apply to video recordings made without consent.

“Before engaging in any form of surveillance, be it video or audio-only, overt or covert, make sure you know and understand your legal obligations.”

Victoria Under the Surveillance Devices Act 1999, it is an offence to record a private activity, whether audio or video, without the express or implied consent of those being recorded. Additionally, employers are expressly prohibited from conducting surveillance in toilets, washrooms, change rooms or lactation rooms, regardless of any express or implied consent. Western Australia The Surveillance Devices Act 1998 makes it an offence to record video of a person engaged in a private activity without their consent, regardless of whether the person making the recording is a party to the private activity. Northern Territory It is an offence under the Surveillance Devices Act 2007 (NT) for a person who is not a party to a private activity to record video of that private activity without consent. In something of a departure from States which regulate video surveillance, it is not an offence to record video of a private activity without the consent of the other party/parties if the recorder is a party to the activity.

Alexander Millman | Senior Workplace Lawyer and Advisor National Retail Association

to ‘plant’ a video surveillance device without the consent of the owner/occupier, the Act does not otherwise regulate the use of video surveillance.

must always be checked. The National Retail Association’s wholly-owned legal practice, NRA Legal, specialises in workplace laws and can provide assistance, tailored to your needs.

The Crimes Act 1900 (NSW) includes additional offences relating to the recording of private activities, however these require a prosecutor to prove that the recording was made for the purposes of enabling another person (not necessarily the person making the recording) to obtain sexual arousal or sexual gratification.

As the National Retail Association’s Senior Workplace Advisor and Lawyer, Alexander Millman provides advice and representation to a collective network of more than 19,000 retail, fast food and quick service outlets nationwide.

The above summary is general only, and is in no way a substitute for legal advice tailored to your unique circumstances. Various exemptions, exceptions and defences can apply from State to State, so always make sure that you are familiar with your legal obligations before engaging in electronic surveillance.

New South Wales

Otherwise you could be left in court with no evidence permitted to back you up.

In New South Wales, the Surveillance Devices Act 2007 (NSW) does not regulate the use of video surveillance devices generally. Whilst it is an offence to enter premises or a vehicle

With workplace surveillance being an increasingly common means by which employers monitor the activities of their employees, the lawfulness of this surveillance

This includes representing members and providing expert guidance in the modern award review process (including appearances before the Full Bench of the Fair Work Commission) and individually in discrete cases before industrial tribunals. While specialising in the complexities of employment law, Mr Millman also advises and represents members across general commercial litigation in various State courts. 1800 738 245 a.millman@nra.net.au www.nra.net.au

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The politics of trusts:

taking the fear out of policy and legislation changes Often, people choose to invest in a franchise in the belief that it will simplify the experience of becoming a business owner. Since a franchise usually provides support for back office functions, this assumption isn’t necessarily wrong. But it’s important to remember that a franchisee is, in fact, a small business owner, with all the important responsibilities and decisions that go with it. One of the first decisions you’ll need to make as a potential franchisee is how to structure your business. There are a few different options, which include setting up as

a proprietary limited company, a two-tiered company, or a trust. The model you choose depends on your goals. For example, if you’re looking for a straightforward structure that’s simple to operate and will protect your personal assets, then a single company model is ideal. It can own its own assets and liabilities, and can enter into contracts on behalf of the franchise, so it keeps your personal assets separate. However, if the business falls into difficulty and needs to be wound up, you’ll potentially lose all the business’s assets. This is only a problem if you were planning to use those assets in the future. As a franchisee, your business wouldn’t own the intellectual property of the franchise, so the franchisor is protected if your business fails. A more complicated approach is to have a holding company and an operating company in a two-tiered company structure. This separates the assets of the company from its operation, but the structure is complex and

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can be expensive to set up. You will need to seek professional accounting advice to manage this structure effectively. A trust is a third and highly effective business structure. In this model, the trustee owns the business assets and operates the business. Legally, the trustee owns the business. Trusts can be restrictive, but they can also help reduce your personal income tax and protect your assets. Family trusts are the most-often used instrument for franchisees. But, while companies pay tax on their profits at 30 per cent or 27.5 per cent (depending on turnover), trusts only pay tax on profits that aren’t distributed to beneficiaries. Therefore, trusts usually distribute all of the profits, which are then taxed as income for each of the beneficiaries. The trust can be set up with enough family members as beneficiaries to minimise the income tax burden for each person, while maximising the family’s income. Furthermore, subject to the Trust Deed, trusts

can change beneficiaries yearly if it chooses as long as they are within the family group. This is a flexibility not offered by a corporate structure. This is an attractive option compared with a sole trader or simple company model, in which one or a couple of people must pay tax on all the profits. However, the Opposition has suggested that family trusts could be in the firing line in the future, proposing a 30 per cent tax on earnings from family trusts. A report from the Australia Institute suggests family trusts have assets of more than $3 trillion and a revenue of $350 billion last year alone. The increase in the tax rate could net the government billions in tax revenue given the prevalence and value of family trusts in Australia. Furthermore, 21 per cent of Australia’s national income is funnelled through trusts. This contradicts the myth that trusts are tax havens for the wealthy. Of course, trusts can help preserve wealth for already-rich families. But the more typical portrait of a family trust is one where one adult partner is the main breadwinner. The trust structure helps lower that person’s tax burden, preserving more of their income to support the rest of the family. When small businesses operate through a family trust, the family takes on risk, putting in their own assets as equity or collateral to operate the business. Being able to spread the profits among family members is, arguably, a just reward in exchange for that risk.

“One of the first decisions you’ll need to make as a potential franchisee is how to structure your business.”

“It’s important to remember that a franchisee is, in fact, a small business owner, with all the important responsibilities and decisions that go with it.” Joanne Wynne | Principal | RSM Australia

Furthermore, running a business through a company or trust structure can provide some liability protection in case there is an issue. In an economic environment where wage growth isn’t strong and prices keep rising, it makes sense for small businesses to run through family trusts. But if trusts are slugged with a 30 per cent tax rate, small businesses may have to consider restructuring. A small business may be better becoming a corporate entity with a tax rate of 30 or 27.5 per cent (which will potentially drop to 25 per cent) if the theoretical 30 per cent family trust tax came into effect. Or, depending on the type of business, a 50-50 partnership may make sense. This spreads out the income and potentially lowers tax but there is no corporate veil protection, so family assets would be open to action if something went wrong. Historically, governments have been wary of trusts and it could be possible that the Opposition hopes to stamp out trusts altogether with the proposed 30 per cent tax rate. This negative view of trusts traditionally stems from the false belief that only the megawealthy have trusts. The number of trusts in Australia has increased over time but more people are using

trusts for commercial reasons as opposed to wealth preservation. For example, a small business or tradesperson with a $200,000 income would normally pay a high personal income tax rate. But, if they have a nonworking spouse, they can spread out the income using a trust and pay slightly less tax, giving the family more money to spend in the economy. By discouraging small businesses from using trusts, governments provide no incentive for people to work hard and do well. A better system could be a family tax return, where the husband and wife are seen as a unit and given the benefit of better tax rates. This is already done in many European countries with some success. While it’s unlikely that the higher tax on trusts will eventuate, for now, Australian small business owners should keep a watching brief. If the tax comes into effect, small business owners should immediately seek professional advice on how to restructure their business to minimise tax, protect the family assets, and ensure smooth succession planning. Joanne Wynne joined RSM in 1999 and provides taxation consulting and compliance services. Joanne has also facilitated the Chartered Accountants Australia and New Zealand taxation module and has also lectured undergraduate and post graduate taxation units at Curtin University. Having grown into one of Australia’s leading professional services firms over the last ninety-five years, RSM Australia is committed to enabling clients through a greater understanding of what matters most to their business. In addition to local knowledge provided by their advisers in 30 offices across Australia, RSM Australia draws on their international reach and scale to ensure clients stay at the forefront of the world’s best practices, technology and innovation within a rapidly changing global economy. 08 9261 9453 joanne.wynne@rsm.com.au www.rsm.global/australia

Business Franchise Australia and New Zealand 79

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THE FRANCHISING CODE OF CONDUCT AT A GLANCE

Franchising can be an opportunity for you to operate a business while beneﬁting from the experience of the franchisor and its established brand.

the rights of both parties under a franchise agreement and provides a way for franchisees and franchisors to resolve disputes. The ACCC’s role is to investigate alleged breaches of the Code and to provide information and education to make the franchise experience work better for franchisees and franchisors.

requirements and rules of the franchise system on the table.

BUYING A FRANCHISE

3. a copy of the franchise agreement, and

However, before you make your mark in the franchising world there are a few basics you need to know about the Franchising Code of Conduct (Code). We’ve also set out some tips we’ve picked up to assist you to avoid disappointment.

Committing to a franchise is a big financial decision. Prospective franchisees often use their life savings to buy into the system. The stakes are also high on the other side of the fence, as franchisors put their reputation and business model on the line.

4. a copy of the Code.

The Code regulates the conduct of franchising participants towards each other and is mandatory in Australia. It requires franchisors to disclose specific information to potential and existing franchisees and it also sets out

With this major commitment in mind, the Code requires franchisors to disclose certain information to enable prospective franchisees to make an informed decision. Disclosure also allows the franchisor to put the key

A disclosure document contains key ﬁnancial information and details about the system. You should read this closely as it covers things like the franchise territory, online sales, site selection, payments and what will happen

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Under the Code, prospective franchisees are entitled to receive four key documents when they are considering buying a franchise: 1. an information statement 2. a disclosure document

An information statement is a two-page document highlighting some of the risks and rewards of franchising. You should receive this document when you apply, or express an interest, in buying a franchise.

when the agreement comes to an end. It will also have contact details for current and former franchisees who can tell you about being part of the franchise. The franchisor must allow you at least 14 days to review the disclosure document, franchise agreement and Code before you enter into the agreement or make a non-refundable payment. The franchise agreement is the contract that underpins each party’s rights and responsibilities. When signed, the agreement becomes a legally binding contract between the franchisee and the franchisor. It is crucial that you seek independent advice from a lawyer, business adviser and accountant about the opportunity before you commit. In fact, the Code requires you to provide a statement that you have sought this advice. Although you also have the option to waive this, the ACCC strongly urges you to obtain professional advice before entering a franchise. The Code also provides new franchisees with a ‘cooling off’ period. This means that if you change your mind, you can terminate the franchise agreement within seven days of entering into or making a payment under the agreement. If you terminate the agreement, you are entitled to a refund of the payments you have made. Your franchisor has to provide your refund within 14 days; however, the franchisor may deduct its reasonable expenses from the refund if the franchise agreement allows.

DURING THE AGREEMENT Your franchisor’s disclosure obligations don’t end when you become a franchisee. The franchisor must continue to disclose certain ‘materially relevant facts’. These are key pieces of information about the franchisor or the franchise system that could affect your franchised business, such as a change in the majority ownership or control of the franchise system. The franchisor must let you know, in writing, about a materially relevant fact within 14 days of becoming aware of it. The Code also sets out rules around marketing funds. If you contribute money to a marketing or cooperative fund, the franchisor must give you an annual ﬁnancial statement, which shows who contributes to the fund and how the money is spent. The franchisor must have the statement audited, unless 75 per cent of franchisees who contribute to the fund vote that an audit is not required. The franchisor must contribute to the marketing fund for each of its corporate stores. The franchisor can only spend the marketing fund money on:

“It is crucial that you seek independent advice from a lawyer, business adviser and accountant about the opportunity before you commit.” Dr Michael Schaper | Deputy Chair Australian Competition and Consumer Commission (ACCC)

• expenses that were set out in the disclosure document • legitimate marketing or advertising expenses • expenses that have been agreed to by a majority of franchisees, or • administering and auditing the fund providing such costs are reasonable. The Code also has a dispute resolution procedure. Parties should first try to resolve their dispute with each other. If you can’t reach an outcome within three weeks, the Code provides for mediation. Mediation involves an informal negotiation between the parties facilitated by an independent third party. Either party may refer a dispute to mediation. If one party requests mediation, both sides must attend and genuinely try to resolve the dispute. Under the Code, the Office of the Franchising Mediation Adviser (www.franchisingcode.com.au) exists to refer the parties to trained mediators that can help resolve disputes without having to go to court. Small Business Commissioners in several states may also be able to help you with your dispute.

ENDING OF AGREEMENTS A franchise contract can end in a number of ways when the current contract expires. The most common way is to expire after a set period (say, five years). A franchisor doesn’t have to extend your agreement or enter into a new agreement. However, it must let you know whether they intend to extend your agreement or enter into a new agreement with you at least six months before it ends (unless your franchise term is for less than six months, in which case only one month notice is required). If you do seek to extend your agreement at the end of your franchise term but the franchisor chooses not to grant the extension, the Code may provide some protection if the franchisor then tries to enforce a ‘restraint of trade’ against you. A restraint of trade is a limit on your ability to operate a similar business to the

“All parties to a franchise agreement must act in good faith toward each other. Good faith requires that parties exercise their power reasonably and not arbitrarily or for some irrelevant purpose.” franchise after your agreement has ended. This will, however, depend on a number of factors including that you are not in breach of the agreement or any related agreement. If you propose to transfer your franchised business to another party, you must request the franchisor’s consent in writing. When making the request, you should provide the franchisor with all of the information they need to make an informed decision. The franchisor may request further information to assist in making a decision to allow the transfer, but it cannot unreasonably withhold its consent. The Code also spells out conditions around termination of the agreement. For instance, if a franchisor wishes to terminate the franchise early because of a breach, they must give reasonable notice (no more than 30 days), say what you need to do to ﬁx it and allow a reasonable time for this to occur. If you fix the problem within this time, the franchisor will be unable to terminate you for that breach.

GOOD FAITH All parties to a franchise agreement must act in good faith toward each other. Good faith requires that parties exercise their power reasonably and not arbitrarily or for some irrelevant purpose. However, it doesn’t require the other party to act in your best interest. Conduct may lack good faith if a party acts dishonestly, for an ulterior motive or in a way that undermines or denies the other party the benefits of the franchise agreement. Examples

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TEN STEPS BEFORE COMMITTING 1. Assess your business skills, and personal strengths and weaknesses. Are you the right fit for a franchise? of a lack of good faith may include: • a franchisor treating a franchisee differently because the franchisee has raised concerns about the system; • a franchisor raising numerous minor and immaterial breaches with a franchisee in an aggressive and intimidating manner, designed to extract concessions or to stop them complaining; • franchisees using confidential information provided by the franchisor to compete with the franchisor; and • franchisees using social media to post negative comments about their franchisor or their dispute with their franchisor. The obligation to act in good faith also applies when the parties are negotiating the proposed franchise agreement.

ENFORCING THE CODE The ACCC is responsible for enforcing the Code and has the power to investigate and prosecute breaches. Failure to comply with certain provisions of the Code could result in the ACCC taking court action seeking a financial penalty of up to $63,000, or issuing an infringement notice for the breach ($10,500 for a body corporate and $2,100 for an individual or other entities).

All of this can get very complicated, so make sure you get independent professional advice. For more general information sign up to the ACCC’s Franchising Information Network at www.accc.gov.au/media/subscriptions/ franchising-information-network or follow the ACCC on LinkedIn. The information in this article is for guidance purposes only and does not constitute or substitute for legal advice. When considering a franchise opportunity, seek advice from a lawyer, accountant and business advisor with franchising expertise. Dr Michael Schaper is Deputy Chair of the Australian Competition and Consumer Commission— the agency responsible for enforcing the Franchising Code of Conduct and educating franchising participants about their rights and obligations. Dr Schaper is an Adjunct Professor with Curtin University in Western Australia. He is a previous president of the Small Enterprise Association of Australia & New Zealand, and has extensive experience in the area of small business. His previous roles include Small Business Commissioner for the ACT and Dean of Murdoch University Business School. accc.gov.au/franchising

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2. Complete a pre-entry franchise education program at www.franchise.edu.au. 3. Get advice from an accountant, lawyer and business expert. 4. Make sure you receive an information statement, disclosure document, franchise agreement and a copy of the Code. Read these documents carefully. 5. Take comprehensive notes of your meetings with the franchisor. Insist that the franchisor confirms any claims they make about the franchise in writing. 6. Speak to current and previous franchisees. 7. Research the franchise and try to verify the information provided to you, such as earnings representations. 8. If you will occupy premises as part of your franchise, make sure you understand your rights and obligations under the lease or occupancy agreement. 9. Check clauses on termination, renewal, end of term and transfer of the franchise, and make sure you are willing to accept them. 10. If you aren’t happy with the offer, try to negotiate something better, or look for a better deal elsewhere.

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want to buy a franchise? Entrepreneurship today comes in many forms. Thanks to the internet, stronger infrastructure, increased awareness and a little disillusionment with the corporate world, more people than ever are turning to self-employment to find fulfilment, challenge and a work-life balance. Zuckerberg, Branson and Jobs are no longer the only pinnacles of business success in today’s marketplace. As the marketplace continues to explode with new and diverse opportunities, the scope for an individual’s success becomes unlimited. For an increasing number, buying a franchise

“Always look for the unusual – an in-demand niche market. It has been proven time and again that a refined proposition is a strong proposition.” David Banfield | President | The Interface Financial Group

is a compelling opportunity. With a team of supporters at HQ, a proven business plan and clear guidelines on how to succeed, a ‘business-in-a-box’ franchise offers an appealing, well-balanced challenge for those with drive and ambition. If you’re in the market for a franchise, then it’s essential that you conduct some serious due diligence - here are five things to consider as you browse the market for the right opportunity for you.

Longevity Seek out a franchise that’s been around the block and has some serious history behind it.

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Look for an established presence - a franchise is after all built on a tried and tested model. The greater the history, the greater the testing. On the other hand, being on the ground floor of a new franchise offering can be enticing - and once again due diligence becomes the order of the day.

Coverage When looking at a franchise you need to be part of a large organisation and a large network. You’ll benefit from the power of shared

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Business Franchise Australia and New Zealand 85

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experience, advice, and a franchisor who’s genuinely committed to the success of the team. An extensive network also indicates a robust infrastructure and access to vital support – essential for new franchisees. Franchises that have grown beyond their own national borders also bring added perspective with international opportunities.

Market share Make sure the potential business owns a reasonable amount of market share for the industry. As a dominant player in the market, it will be easier to build your franchise. You’ll be able to more readily leverage existing brand awareness, and the strength and support of fellow franchisees will bolster your business.

Niche market Always look for the unusual – an in-demand niche market. It has been proven time and again that a refined proposition is a strong proposition. The franchise opportunity does not have to be a startup to qualify for the niche market aspect - there are numerous examples of well-established franchises that serve a specific niche market, and they continue to grow in the marketplace. The niche market franchise invariably has limited competition, which is another plus factor.

“There are many myths that continue to surround the world of franchising, not the least of which is the fact that a franchise is a ‘silver bullet’ to success.”

Make sure it really works for you Are you compatible and is the business compatible to you? A franchise is not for everyone. Be very clear about what you’re looking to achieve from this partnership. Talk to other franchisees and build a realistic picture of life in the field. Talk to your family and loved ones. If this decision impacts them, ensure they fully understand the consequences, and that this is the right choice for everyone. There are many myths that continue to surround the world of franchising, not the least of which is the fact that a franchise is a ‘silver bullet’ to success. There might have been a time in franchise development when this was true, but that was probably several decades ago. Today a franchise is definitely a business that has to be worked and managed exactly the same as any other non-franchised business. The franchise element gives you the framework, the support and brand recognition, but it does not give you the dedication and enthusiasm that the franchisee must bring to the table.

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Thinking that just because you are a franchise owner you will have automatic success is a substantial pitfall, and one to be wary of. If you are not serious about working hard or at least working smart, then perhaps a franchise is not the best vehicle for you. The more due diligence that you do before you take the plunge, the better the long-term results will be. Buying a franchise can lead to a world of opportunity and success. It’s a wonderful road for those who choose to walk it. Keep these five things in mind and you’ll be on the right path in no time. David Banfield is the President of The Interface Financial Group, a position that he has held for over 20 years. He has been instrumental in starting Interface as a franchise opportunity and building it to its current international status. Prior to his involvement with Interface, he worked extensively in the banking, credit and factoring financial service areas. www.interfacefinancial.com.au/franchise

Be the

LEADER OF YOUR OWN SUCCESS Welcome to a world of opportunity, brought to you by 7-Eleven, the brand that’s world famous. A 7-Eleven franchise is a partnership in success. When you buy a 7-Eleven franchise, you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works, one that provides more support than most other franchise networks.

BENEFITS OF BEING A 7-ELEVEN FRANCHISEE Our stores are open 24/7, so we’re with you 24 hours a day, supporting you in every part of your operation. From setup, to training, to marketing, and even to book-keeping, we’ll help you turn your new business into a solid investment. We set up shop for you and give you

full training

We take payroll admin off your hands

and help with the book-keeping

We deal with suppliers to get you the

best products

We manage the fuel

Financials

Contact Details

An initial investment of between $400,000 and $1,000,000 + is what is required to become a 7-Eleven Franchisee, so it’s certainly a big decision to make.

Franchise Development Managers

The 7-Eleven franchised business model is one with a difference, because we tie our financial success to the success of our Franchisees. 7-Eleven shares in the profits, so it’s in our interest to ensure that we continually work with you to meet the needs of your customers to grow sales, and to grow profits. Our gross profit split is determined progressively, and there are other shared income stream profits, such as commissions.

We have brands you won’t ﬁnd anywhere

Brett Reading Queensland

E-Mail: bzr@7eleven.com.au Mobile: 0407 877 674 Peter O’Hara Victoria / Western Australia

E-Mail: pwo@7eleven.com.au Mobile: 0408 175 534 Shayne Boogaard New South Wales

E-Mail: szh@7eleven.com.au Mobile: 0418 136 156

else

We provide advertising and promotional

support

START YOUR SUCCESS STORY TODAY www.7elevenfranchise.com.au

FRANCHISING

Business Franchise Australia and New Zealand 87

h ot to pi c s

Behind the

headlines Multi-brand franchisor placed into administration Multi-brand franchise group Franchise Retail Brands, which had planned a $20 million public listing in late 2017, has been placed into administration. The company owned several brands which it sought to franchise, including New York Slice, Sabatini’s and Hombre Mexican food, and had an option to purchase coffee chain The Shingle Inn. However, a number of its brands operated only a single outlet, and despite aggressive PR suggesting an imminent float,

the company shelved its plans to list late last year after a fallout with founding director and CEO Sean Corbin, a former CEO of Allied Brands (a multi-brand listed franchisor which collapsed in 2010).

Franchisees consider class action against RFG

Bannister Law, which is already investigating a possible shareholder class action over RFG’s share price slide following several reduced profit forecasts within weeks of each other, has announced it is also investigating franchisee claims from media reports, as well as whether disclosures and representations made to incoming franchisees were adequate.

Besieged multi-brand listed franchisor Retail Food Group (RFG) continues to make headlines as a law firm announced it is considering a franchise class action of franchisees, while TV show A Current Affair broadcast a segment critical of the company.

The company was also the subject of highly critical report on A Current Affair, which highlighted the failure of a Michel’s Patisserie franchisee, who had operated the brand’s most successful store but failed after 11 years with the brand.

88 Business Franchise Australia and New Zealand

RFG issued a new profit guidance on December 19, stating it expected to make $22 million for the six months to December 31, down from its $33.5 million profit for the same period the previous year. However on January 8 the company issued an updated profit guidance stating that it would now be less than the predicted $22 million profit, but did not offer a new guidance amount. The company has since announced a new chief executive for its Brumby’s brand to increase support to franchisees, and has launched a new Brumby’s concept store. It said it would also vigorously defend any class action brought against it.

Retrial for Kleenmaid director to commence in July The last of three former directors of failed whitegoods retail chain Kleenmaid will face court for the third time in July following two aborted attempts to deal with charges stemming from the collapse of the whitegoods retail franchise, according to a media report Andrew Eric Young is the last of three directors to face court over the company’s collapse, with Young’s younger brother Bradley sentenced in 2016 to nine years jail for his role in knowingly operating the company while it was insolvent, and for defrauding the Westpac Bank of $13 million. Both brothers initially faced court together, but after his legal representatives withdrew, the court resolved to try Andrew Young later. A rescheduled trial late last year, in which Andrew Young represented himself, was aborted early due to “medical reasons”. Kleenmaid collapsed in April 2009 with debts of more than $100 million and left more than 6,000 customers emptyhanded after they paid deposits for whitegoods that were never supplied, making it the highest-profile collapse of a franchise system in a decade. The Kleenmaid brand has since been sold to new owners.

Turmoil at McGrath as board exits Listed real estate group McGrath is in turmoil with the announcement of the resignations of its chief executive and four directors on top of a reduced profit guidance for the current financial year, according to a media report. McGrath founder John McGrath, who described the turmoil as the “best days” of

his life, will step into the role of executive chairman, to replace the company’s outgoing chairman Cass O’Connor, one of the four resigning directors. The changes have continued to fuel media speculation that the group will privatise. The company’s last annual general meeting ran for just 30 minutes, with shares currently trading at around 50 cents following the company’s listing at $2.10 per share in 2015.

Franchise marketing funds under spotlight The recent coverage of Retail Food Group (RFG) by Fairfax media has placed the use of franchise marketing funds under the spotlight, with RFG brand Brumby’s attributing up to 60 per cent of its fund to cover administration, rent and operating expenses, according to a media report. Marketing fund contributions are often levied as a percentage of a franchisee’s turnover, but differ across different brands, including those owned by RFG, such as Gloria Jeans. One franchisee is reported by Fairfax to have questioned why administration expenses charged to the Gloria Jeans marketing fund were 15 times greater from one year to the next, leaping from $54,000 in 2016 to $841,000 in 2017.

Franchisor seeks damages in excess of $100 million Telecommunications retail chain TeleChoice is suing carrier Singtel Optus for more than $100 million in damages, claiming Optus breached its supply agreement with the group, according to a media report. TeleChoice also alleges that rightful commissions were not paid to it, pre-ordered stock was not delivered, and a termination of the agreement between the companies resulted in TeleChoice being unable to meet targets set for it by Optus. TeleChoice operates a franchise network of mobile phone stores and kiosks around Australia.

Modified Franchising Code available for download A modified version of the Franchising Code of Conduct, dated 1 March 2017, has been released to reflect new terminology used in the Corporations Act.

Jason Gehrke | Director Franchise Advisory Centre

Franchisors are advised to make a minor change to their disclosure documents in Item 4.2(c), and in their franchise agreements (where the agreement deals with a special circumstances right to terminate) to use the new terminology. Franchisors should also give out this latest version of the Code. www.legislation.gov.au/Details/F2017C00182

Nugget rage spreads around the world McDonald’s chicken McNuggets are sparking outbreaks of bad behaviour around the world as customers and staff clash over the menu item. In the latest incident, a customer at a Liverpool store in the United Kingdom got into a fight with a McDonald’s worker after unsuccessfully trying to order McNuggets at 4.50am just as the store switched over to its breakfast menu. The employee, who was wearing Christmas reindeer antlers at the time, gave the customer a ‘Liverpool kiss’ (ie. headbutt), with the whole incident caught on video. Nugget rage is spreading globally. In the United States, two women were so angry that they didn’t get a serve of nuggets – despite not ordering them – they attacked a drive-through attendant. In Australia, a man who was told that nuggets were not on the breakfast menu when he visited a McDonald’s at 4.30am instead ordered 200 hash browns before driving four laps of the drive through. Nugget lovers are passionate about their food. A recent Facebook event to eat Chicken McNuggets at a Sydney McDonald’s attracted thousands of likes and hundreds of attendees. www.franchiseadvice.com.au

Business Franchise Australia and New Zealand 89

pr o f ess i o na l s er v i c es l i stin gs

fr an chise specialists

Level 6, 64 Marine Parade (Po Box 10857) Southport Qld 4215 P 07 5591 2522 F 07 5591 2511 Contact Peter Thelwell E pt@ippartnership.com.au www.ippartnership.com.au A specialist Franchising and Intellectual Property legal and consulting firm, providing comprehensive advice for Franchisors from conception through to recruitment of Franchisees and ongoing management of the franchise. Clients receive expert, cost-effective advice on a collaborative basis with the firm taking great pride in its long term relationships with Franchisors. Expert advice and assistance is also provided to Franchisees buying & selling businesses as well as in relation to disputes.

62/23 Narabang Way, Belrose NSW 2085 Contact Michael Amler P 02 9450 0099 E michael@verimark.com.au www.verimark.com.au Verimark is a company that offers comprehensive service in commercial property and retail tenant representation. Our services extend to:• Site Selection • Lease Negotiation • Lease Renewals • Lease Disposals • Retail Strategy and Management We also work with a network of professionals who can cater to all aspects of your business needs i.e. Shop Fitting, Designs, Legals etc. If you require any property assistance please don’t hesitate to contact Michael Amler directly on 0411 333 637 or email michael@verimark.com.au.

90 Business Franchise Australia and New Zealand

Lvl 2 100 Wellington Parade, East Melbourne VIC 3002 P 03 9604 9400 F 03 9419 7735 Contact Robert Toth E robert@mmrb.com.au www.marshmaher.com.au robert toth - 30 YEARS OF FRANCHISE INDUSTRY KNOWLEDGE AND EXPERIENCE. ACTING FOR LOCAL AND INTERNATIONAL FRANCHISES. Members of: Franchise Council of Australia (FCA) International Franchise Lawyers Association (IFLA) Marsh & Maher Richmond Bennison Franchising, Licensing and Distribution Group act for local and overseas companies entering the Australian market and have a network of experienced consultants to assist clients with demographic, feasibility, market research and preparation of business entry plans to ensure the best success for our clients.

Level 2, 129 Melville Parade, Como WA 6152 P 08 9364 9988 Contact John Dorazio E johnd@ww-wa.com.au Wayland WA is an independent firm of www.ww-wa.com.au

Walker Perth based Chartered Accountants and Business Advisors who provides a friendly, efficient and professional service for both developing and established franchises. We can assist you with: • Fixed priced service packages - including all bookkeeping, tax and accounting needs • Due diligence services when you are thinking about buying - or selling • Growth strategies • Marketing fund audits • Business planning and structuring Walker Wayland has offices based in every Australian mainland State and in New Zealand.

WANT TO STAY ON TOP OF THE LATEST NEWS AND WHAT’S HAPPENING AT THE FOREFRONT OF FRANCHISING?

Franchise BUSINESS

AU S TR A LI A A N D N E W Z E A L A N D

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l i stin gs

FRANCHISE 7-ELEVEN STORES PTY LTD 357 Ferntree Gully Rd, Mt Waverley VIC 3149 Ph: 03 9541 0711 Website: www.franchise.7eleven.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

CONVENIENCE RETAIL & FUEL

640+

FCA, AACS

(site specific– part of Min. Investment)

Average of $775,000

ELECTRICAL TEST AND TAG

FCA

$35,000

$52,000 + GST + Vehicle

EVENT & RETAIL ATM’s

ATMIA

$8,000 $25,000

$60,000

SCHOOL READINESS & PRIMARY TUTORING

30+

Franchise Council of Australia

$48,000

$70,000 (includes Franchise Fee)

FURNITURE & INTERIOR DESIGN RETAIL STORES

265 brand stores in 65 countries

BFA, IFA, DFV

$40,000 per store opening

$600,000

DIRECT SELLER OF BOOKS AND GIFTS

100+

New: $1-$10,000 / Existing: Dependent on size

Up to $20,000 dependent on requirements

RETAIL, POOL & SPA SERVICE

FCA, SPASA

$60,000

$460,000 + GST

PREMIUM CAFÉ FRANCHISE

Franchise Council of Australia

INNOVATIVE RETAIL OUTLETS

$75,000

$195,000

HYGIENE PRODUCTS & SERVICES

33 in AUS, 18 in NZ

Franchise Council of Australia

None

$10,000 - $300,000

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

Franchise Council of Australia

$50,000 + GST

$500,000 $700,000

COURIER SERVICE

800+

FCA & FANZ

From $25,000 + GST

$25,000 + GST

COURIER SERVICE

250+

FCA & FANZ

$10,000

BUSINESS COACHING & PROFESSIONAL DEVELOPMENT TRAINING

200 Worldwide

$89,950

TILE & GROUT RESTORATION

FCA

$49,950 + GST with VAN SUPPLIED

INNOVATIVE CLEANING FRANCHISE

81 Territories, 51 Franchisees

HAIR & BEAUTY – RETAIL & SERVICE

140

FCA

$66,000 + GST

$390,000 incl. stock, for Greenfield sites

PEST CONTROL

$153,000 + Car + GST

MOBILE POOL SHOP & POOL SERVICE

FCA

$69,000

$69,000 + Vehicle

HAIRDRESSING

206 across Australia, NZ & UK

FCA

$18,000 $35,000

$80,000 - $240,000

GROUP PERSONAL TRAINING

Franchise Council of Australia

$30,000

$100,000

CHILDREN’S SPORT & DEVELOPMENT

250 +

FCA

From $15,000

$30,000

ATM2GO PO Box 332 North Lakes QLD 4509 Phone: 07 3205 4441 Email: info@atm2go.com.au Website: www.atm2go.com.au

BEGIN BRIGHT Support Office, 20 / 8 Corporation Circuit, Tweed Heads South NSW 2486 Ph: 1300 234 462 Email: franchise@beginbright.com.au Website: www.beginbright.com.au/franchise

BOCONCEPT HQ | Herning, Denmark Phone: Business Dev. Manager 0474 278 485 Email: franchise@boconcept.com Website: www.boconcept.com/franchise BOOKS AND GIFTS DIRECT Level 10, 8 West Street, North Sydney NSW 2060 Ph: 02 9899 9655 Email: enquiries@booksgiftsdirect.com Website: www.booksgiftsdirect.com

CLARK RUBBER FRANCHISING PTY LTD Administration Building, 254 Canterbury Road, Bayswater VIC 3153 Ph: 03 8727 9999 or 138090 Fax: 03 9729 3266 Email: dirk.heinert@clarkrubber.com.au Website: www.clarkrubber.com.au/franchise

CREMA ESPRESSO 16B Harvest Court, Southport QLD 4215 Ph: 07 5532 7727 Fax: 07 5526 4896 Email: antony@cremaespresso.com.au Website: www.cremaespresso.com.au

DR BOOM COMMUNICATIONS 2/56-58 Buffalo Road, Gladesville NSW 2111 Ph: 1800 DR BOOM (1800 37 2666) Email: franchising@drboom.com.au Website: www.drboom.com.au

ECOMIST Unit 4/28 Barcoo Street, Chatswood NSW 2067 Ph: 02 9417 2211 Email: info@ecomist.com.au Website: www.ecomist.com.au

FASTA PASTA PTY LTD Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 1300 FASTWAY Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

Dependent on Site $50,000 + GST conditions $300K Incl. Training $500K

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

FOCALPOINT COACHING 30 Walter Street, North Adelaide SA 5006 Ph: 08 8267 2144 Email: info@focalpointintl.com Website: www.focalpointcoaching.com

GROUTPRO AUSTRALIA Ph: 07 5515 0118 Email: franchise@groutpro.com.au Website: www.groutpro.com.au

GUTTER-VAC 50 Mawarra Street, Albion QLD Ph: 07 335 762 70 Email: franchiseenquiry@guttervac.com.au Website: www.guttervac.com.au

HAIRHOUSE WAREHOUSE Level 1, 605 Doncaster Road, Doncaster VIC 3108 Ph: 0451 370 060 Fax: 03 9234 2266 Email: franchising@hairhousewarehouse.com.au Website: www.hhwhfranchising.com.au

FCA – State $79,400 + GST President & Director + Freight of National Board

HITMAN PROFESSIONAL PEST CONTROL 53 Commercial Dve, Shailor Park QLD 4128 Ph: 07 3827 5000 Email: annettel@hitman.com.au Website: www.hitman.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: (AUS) 02 9527 5444 (NZ) 0800 100 114 (toll free) Email: bdm@justcuts.com Website: www.justcuts.com

LISTEN TO YOUR BODY First Floor 19/21 Centreway, East Keilor VIC Ph: 03 9331 5673 Email: franchise@listentoyourbody.com.au Website: www.listentoyourbody.com.au

LITTLE KICKERS & LITTLE RUGBY AUSTRALIA 120 Erina St, Gosford, NSW 2250 Ph: 0423 312 550 Email: dkelland@littlekickers.com.au Website: www.littlekickers.com.au, www.littlerugby.com.au

92 Business Franchise Australia and New Zealand

$100,000

FRANCHISE MAD MEX FRESH MEXICAN GRILL Level 1/117 Clarence Street, Sydney NSW 2000 Ph: 02 8115 9550 Email: franchising@madmex.com.au Website: www.madmex.com.au/franchise

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

MAD MEX FRESH MEXICAN GRILL

59 – Australia, 9 – New Zealand

FCA

$50,000 + GST

$375,000 $550,000 + GST

$20,000 $50,000

$20,000

MAGNETITE 36 Garema Circuit, Kingsgrove NSW 2208 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: info@magnetite.com.au Website: www.magnetite.com.au

MAIL BOXES ETC (MBE) Suite 202, 54 Alexander Street, Crows Nest NSW 2065 Ph: 1800 556 245 Email: franchising@mbe.com.au Website: www.mbe.com.au

MF GROUP 12 Boronia Crescent Marcoola QLD 4564 Ph: 1800 840 403 Email: info@mattfiddes.com.au Website: www.mattfiddes.com.au www.mfstreetdance.com.au

MIDAS 76-92 Station Street, Nunawading VIC 3131 Ph: 03 8878 1122 Email: franchiseenquiries@midas.com.au Website: www.midas.com.au

MYFIRSTGYM PO BOX 142, Bulimba QLD 4171 Ph: 0434 071 536 Email: info@myfirstgym.com.au Website: www.myfirstgym.com.au

NANOSHIELD 2/5 Michellan Court, Bayswater VIC 3155 Ph: 03 9738 0070 Email: ray@nanoshield.com.au Website: www.nanoshield.com.au

NENE CHICKEN AUSTRALIA 120 Turner Street, Port Melbourne VIC 3207 Ph: 03 8526 4488 Email: franchise@nenechicken.com.au Website: www.nenechickenaus.com.au

OPORTO Head Office: 12 Help Street, Chatswood NSW 2067 Ph: 02 8905 8400 Website: www.oporto.com.au/franchising

POOLWERX 10 Camford Street, Milton QLD 4064 Ph: 07 3173 7355 / 1800 245 447 / NZ: 0800 888 031 Email: joinourteam@poolwerx.com.au Website: www.poolwerx.com.au

SANDWICH CHEFS Suite 1, Level 11, 636 St Kilda Rd, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: chrisf@pnfm.com.au Website: www.sandwichchefs.com.au

SMALLPRINT AUST & NZ 4/2-4 Williams Grove, Bonbeach VIC 3196 Ph: 1800 762 557 Email: ian@smallp.com.au Website: www.smallprint.com

SNAP-ON TOOLS PO Box 6077, Seven Hills NSW 2148 Phone: Aus: 1800 762 766 NZ: 0800 762 766 Email: Sota.franchise@snapon.com Website: www.snapontools.com.au

SOCCAJOEYS PO BOX 4119, Kogarah Bay NSW 2217 Ph: 1300 781 735 Fax: 02 9150 0837 Email: info@soccajoeys.com Website: www.soccajoeys.com.au

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SPUDBAR 197a Waverley Road, Malvern East VIC 3145 Email: franchising@spudbar.com.au Website: www.spudbar.com.au

STAIN BUSTERS CLEANING SYSTEMS 37 Billabirra Crescent, Nerang QLD 4211 Phone: 0419 553 375 Email: patrick.sweeney@stainbusters.com.au Website: www.stainbusters.com.au

THE CASH BACK APP Level 5, 320 Adelaide Street, Brisbane QLD 4000 Ph: 07 3010 9755 Email: info@thecashbackapp.com Website: www.thecashbackapp.com

THE INTERFACE FINANCIAL GROUP IFG 50/50 Level 32, 8 Exhibition Street, Melbourne VIC 3000 Ph: 1300 957 900 Email: ifg@interfacefinancial.com Website: www.interfacefinancial.com.au/franchise

THEOBROMA, CHOCOLATE LOUNGES, PAVILIONS, BARS 3A Kia Crt, Preston VIC 3072 Ph: 03 9480 1030 or +61 431 727 004 Email: franchising@theobroma.com.au Website: www.Theobroma.com.au

THERMAWOOD RETRO-FIT DOUBLE GLAZING PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email: info@thermawood.com.au Website: www.thermawood.com.au

TRENT DRIVING SCHOOL 201/32 Delhi Road North Ryde NSW 2113 Ph: 02 8748 4500 Email: office@ltrent.com.au Website: www.ltrent.com.au

V.I.P. HOME SERVICES FENCING & HOME MAINTENANCE PO Box 686, Mount Martha VIC 3934 Ph: 0402 898 555 Email: joinus@vipfandhm.com.au Website: www.vipfandhm.com.au/join/franchises

WINDOW INSULATION

6 franchises AWA, HIA, WFAANZ & 12 dealers

SERVICE PROVIDER, FREIGHT, PRINTING MAIL

1700+ (36 AUS)

$60,000

$150,000 - $200,000

MARTIAL ART & DANCE SCHOOLS

31 Martial Art 11 Dance School

$12,500 $32.500

$12,500 - $32,500 Single or multi site

AUTOMOTIVE MECHANICAL SERVICE & REPAIR WORKSHOP

80+

FCA, AAAA, ACRA

$50,000 Franchise Fee + Set-Up Costs

$250,000+, plus GST

KIDS HEALTH AND FITNESS

$55,000

$425,000

ENERGY SAVING WINDOW COATINGS

POA

KOREAN STYLE FRIED CHICKEN

12 in AUS, 1000+ Korea

$500,000 $700,000

FLAME GRILLED PORTUGESE CHICKEN FRANCHISE

150+ nationally

FCA

$50,000

from $350K to $900K depending on site size

(SWIMMING) POOL & SPA RETAIL AND SERVICING

110

SPASA, FCA, FANZ, SPRAA

$97,000 + GST + Van

$150,000

GOURMET SANDWICHES, DELI CARVERY, JUICE BAR, BARISTA

50+

$180,000 $390,000

SILVER FINGERPRINT KEEPSAKE JEWELLERY

$36,500 ex GST

$45,000

MOBILE TOOLS AND EQUIPMENT FRANCHISE

175+

FCA / FANZ

Start-up cost from $50,000

CHILDREN’S DEVELOPMENT PROGRAM

From $20,000

$25,000 - $35,000

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$15,000 (Licence Only)

$75 P/W

HEALTHY FOOD RETAIL TAKEAWAY

$40,000

$250,000

CARPET CLEANING AND STAIN REMOVAL

20 Australia – 12 New Zealand

FCA

$25,000

$20,500

CASH BACK ON GOODS & SERVICES

102

$10,000

$50,000

PROVIDES UNIQUE SPOT FACTORING PROGRAMME

66 worldwide

FCA, IFA, CFA, Irish FA

$34,500

$50,000+

FCA, BFA

$40,000

$150K - $400K depending on size & concept

CHOCOLATE LOUNGES, 11 worldwide PAVILIONS, BARS

RETRO-FIT DOUBLE GLAZING

3 AUS, 40 NZ

AWA

$40,000

Varies depending if vehicle needed

LIGHT VEHICLE TRAINING, DRIVING INSTRUCTION

Australian Driver Trainer Association

Nil

$3500 for Cert. IV Driving Instruction training + car

FENCING & HOME MAINTENANCE

12 +

MBA, FCA

POA

Business Franchise Australia and New Zealand 93

a-z d i r ecto ry

7-ELEVEN At 7-Eleven, we take a different approach to franchising. We take care of the things that are a hassle about being a small business owner, and provide you with support every step of the way. We’re looking for people with bundles of

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

For more information: 03 9541 0711 www.franchise.7eleven.com.au

program that covers all aspects of ATM operation and maintenance. Plus, we provide 24/7 support with a Tech Desk, not just a help desk! We’re the ATM experts! We take the hard work out of running an ATM business for you by providing the supply of equipment, spare parts and guidance regarding events, fixed ATM placement and day-to-day issues. T: 1300 286 246 E: info@atm2go.com.au W: www.atm2go.com.au

BEGIN BRIGHT

owners! Becoming a Begin Bright franchisee means you’re equipped with operation and management support, a state of the art online booking system and strategic guidance – enabling you to run your best business!

Since 2008 we’ve grown to over 30 centres, delivering 84,000 sessions each year, with the mission is to help children become happy, smart and confident. With exciting opportunities for growth, there’s no better time to join our network of business

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

So if you think you’ve got what it takes, we’d love to hear from you.

With ATM2GO you are in business for yourself but not by yourself. No prior ATM or electronic experience is necessary. We provide a comprehensive training

Begin Bright has been leading Australia’s School Readiness and Primary Tutoring market over the last 10 years, and is now expanding with new territories available throughout Australia!

energy, love providing customers with great service, are great leaders and communicators and have an eye for detail.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

94 Business Franchise Australia and New Zealand

No matter your background, franchising with Begin Bright is an exciting decision. For more information, or to enquire about how you can start your journey with us, visit our website today: www.beginbright.com.au/franchise

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

BoConcept From Denmark to the world since 1952, BoConcept is present in 65 countries, with 265 brand stores specializing in interior design: furniture and accessories. BoConcept is more than a franchise. It is a concept for creating outstanding modern and sophisticated living spaces at affordable prices. We are experiencing a successful period of growth globally, so we are looking for franchise partners in the main cities of Australia who have the synergy and resources to be part of our success story. BoConcept main figures: • Global brand | 65 countries, 265 brand stores

BOOKS AND GIFTS DIRECT Books and Gifts Direct is Australia’s largest direct seller of books and gifts. We sell our products from lunchrooms and reception desks in more than 25,000 workplaces around Australia. Workplaces include schools, childcare centres, businesses, hospitals, community centres and other corporate entities. We also sell online. Our books and gifts sell up to 70% off recommended retail price. As the leading

Clark rubber Clark Rubber is a well-known and iconic Australian business, and has been a part of the retailing landscape for 70 years. Clark Rubber commenced franchising in 1995 and since then has grown its store network to more than 60 locations nationwide. In 2006 Clark Rubber was awarded the prestigious ‘Franchisor of the Year’ honour by the Franchise Council of Australia, and today, Clark Rubber is Australia’s leading foam, rubber and pool retailer.

• Stores | Europe: 149; America: 43; MENA: 10; Asia-Pacific: 63 • Yearly | 15,000,000 website visitors, 4,000,000 in-store visitors and 125,000 customers Why join BoConcept? • Global brand, with an outstanding reputation and demand worldwide • Solid franchisor, with a unique, proven and vibrant concept • Exceptional training and support in all business areas • Superior store opening process • Profitable business with a quick generating cash flow model For further information: Email: franchise@boconcept.com Website: https://www.boconcept.com/franchise

direct seller of books and gifts across Australia, we use our strong buying power and proven business franchise model, to save money for the consumer and to help you build a prosperous and successful business. For the opportunity of a lifetime… and to realise your dream, apply now: https://booksgiftsdirect.com/franchise/applynow enquiries@booksgiftsdirect.com 02 9899 9655

Clark Rubber offers a unique business proposition which includes business development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network. For further information and to register your interest, visit clarkrubber.com.au/franchise or call 13 80 90 or direct (03) 8727 9999

Crema Espresso

• A proven business with a simple operation;

Crema Espresso is a franchise that is continually evolving. Already well known for their food and premium coffee, Crema stores are beginning to make waves in the retail community with their store designs.

• Local support;

When recruiting new franchisees, Crema is always looking for community minded people. The business believes that this mind set and attitude brings a warmth and connection to customers that is invaluable. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. Joining the Crema Espresso team gives you the opportunity to own your own business, but not just any business.

DR BOOM COMMUNICATIONS Dr Boom has brought technology and fashion together since 1994. We have been both the leaders and innovators in mobile devices with brands such as Beats, JBL, Diesel, Kate Spade and Bodyguardz.

• Flexible floor plans; • Regional advertising; • A four week training program; • Ongoing learning for franchisees and their staff; • Store development assistance; • Design support; • Lease negotiations • Staff guidance; and • Much, much more. Crema Espresso where coffee is the souvenir of the experience. Contact: antony@cremaespresso.com.au www.cremaespresso.com.au

Our category leading marketing and promotional activities and an innovative vending program across the east coast continues to set the standard. Join the Boom! To find out why, go to: https://youtu.be/VYo_3NVpMdI

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FASTWAY COURIERS AUSTRALIA

If you are interested in finding out more, please contact Gary Vandoros on 02 9417 221, email gary.vandoros@ecomist.com.au or visit www.ecomist.com.au

opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks of training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills. For more information on joining a successful franchise call 08 8304 8600, email franchise@fastapasta.com.au, or visit our website, www.fastapasta.com.au

• Low start up costs • No weekend work

*Conditions apply

FASTWAY COURIERS New Zealand

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4FASTWAY, or visit us at www.fastway.co.nz

As a market leader in nationwide courier services, our multi-award winning franchisees enjoy • Revenue support packages*

Run your own rewarding business and take control of your future as a Fastway Couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Revenue support packages* • Low start up costs • No weekend work

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business.

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change, we’d love to hear from you. Call 1300 FASTWAY or visit us at www.fastway.com.au

Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. AUSTRALIA AND NEW ZEALAND

Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent after-sales service.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

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*Conditions apply

GRoutpro Earn between $50 and $200 per hour and get a high return on investment in the booming Home Improvement Industry with LOW SETUP COSTS & little competition. GroutPro specialises in the after-market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to our flagship grout “colourseal” application which rejuvenates and recolours old grout saving customers time and money without having to re-tile.

You can own your own business coaching & training franchise. As a certified FocalPoint professional business coach and trainer, your clients range from the solopreneur to multi-national companies. You receive full training, resources and support so you can confidently make a fast, profitable start and build a long-term, residual income. Our 200 coaches worldwide recommend this opportunity as a personally-fulfilling and financially-rewarding business offering a balanced lifestyle. Contact us today info@focalpointintl.com Tel: 08 8267 2144

Specialists use GroutPro’s own branded range of professional quality products including cleaners, sealers, tile Anti-Slip treatments and shower glass restoration and sealer coatings. This is a complete package to get you up and running in your own business fast. Call us today for more information. Contact: Delena Farmer Phone: 07 5515 0118 Email: mail@groutpro.com.au Website: www.groutpro.com.au

market that competes with Gutter-Vac, its acceptance by home owners and commercial property owners has been rapid. Today, Gutter-Vac is the largest gutter vacuum cleaning network in the world. The Gutter-Vac network consists of 80+ franchises across seven states and territories including Queensland, Victoria, New South Wales, ACT, South Australia, Western Australia and Tasmania. Gutter-Vac has now expanded internationally to Atlanta in America as Outback GutterVac. Interested in joining the Gutter-Vac team? Contact us now to find out more about this exciting franchise opportunity. Email: franchiseenquiry@guttervac.com.au

HAIRHOUSE WAREHOUSE

Hairhouse Warehouse has become a household

Hairhouse Warehouse, Australia’s leading hair & beauty brand, has huge plans for the next few years to expand with 20 new stores planned to be opened around the country.

name in Australia, with a proven business model

We are looking for passionate people who want to own their own business, work for themselves and take control of their own destiny.

that continues to evolve and generate strong returns for franchisees. For more information call 0451 370 060, email franchising@hairhousewarehouse.com.au or visit www.hhwhfranchising.com.au.

The head office staff manage marketing and sourcing of new clients as well as the rebooking of all existing clients. They also manage the day to day scheduling of jobs for each franchisee. The new franchisee receives full training and then starts earning from day one. The franchisee collects money from the client and head office invoices the franchisee on a fortnightly basis. For more information contact Donna Ross-Teigan on 07 3827 5000. www.hitman.com.au

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JUST CUTS™ australia Join the largest, most successful hairdressing network in the Southern Hemisphere, servicing over 90,000 clients each week! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just over half own more than one salon? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

JUST CUTS™ new zealand Join the largest, most successful hairdressing network in the Southern Hemisphere, servicing over 90,000 clients each week! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just over half own more than one salon? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

LISTEN TO YOUR BODY (LTYB) In fitness, one size doesn’t fit all. LTYB sessions are individually programmed to drive 90%+ retention rates across all studios and build a strong local fitness community. Established in 2004, LTYB has proven progressive systems, high level franchisee support and strong goals of member results and Franchisee Profitability. LTYB look for motivated people who have a passion to make a difference to member’s lives. To be successful in the fitness industry, you need to walk the talk and continue to grow as a business leader and fitness leader.

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scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. If you are ready for a change then you need to put us on your list. We have selected opportunities around Australia so give us a call and come for a ride along. For more information ph: 131546 or visit www.jimspoolcare.com.au

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Contact: Luke Manning 0439 130 499 or 1800 334 498 Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Contact: Luke Manning 0439 130 499 or 0800 100 114 (toll free) Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

Mad Mex Fresh Mexican Grill We are continuing our growth, and are actively seeking new franchise partners. Our menu is heavily influenced by fresh, Baja style Mexican food made with authentic ingredients. Our focus is on serving fresh quality food in a quick environment whilst still allowing customers to tailor meals to their personal tastes and dietary requirements.

full training is provided. Being personable and a self-starter is essential. Members of the FCA, the peak body of the country’s franchising sector, since launching, Little Kickers has become the most established and fastest growing preschool program in Australia, replicating the success that the brand has enjoyed around the world. Seeking interest for Sydney & Surrounds, Melbourne and Surrounds, Canberra, Coffs Harbour, Port Macquarie, Northern Territory and Tasmania (Hobart & Launceston). For details on how to join our team contact Dan Kelland on: E: dkelland@littlekickers.com.au M: 0423 312 550

• Do you have the drive to lead the way with fresh authentic Mexican flavour?

For more information contact us: franchising@madmex.com.au or 02 8115 9550.

MAGNETITE WINDOWS

solutions provide all the benefits of double glazing without the hassle of replacement windows. At Magnetite, we aim to exceed our customer’s expectation of comfort. We believe this starts with the first contact and continues through an assessment, installation and after sales service. Join the team that has:

Do you have a trade license or are you hands-on? Do you want to become your own boss? Your WINDOW of opportunity is now. As noise and energy efficiency are prominent issues plaguing home owners, now is the perfect time to become part of an expert team who solve these issues every day. Magnetite specialises in double glazing existing windows, as the core offering in a product range that includes seals, tint and other complementary window treatments. Our

MAIL BOXES ETC (MBE)

• 18+ years technical and practical experience • #1 place in a niche market, with a unique product range • Comprehensive, hands-on training, with ongoing business and technical support • Average franchisee tenure now over 15 years. To learn more, visit www.magnetite.com.au

with 36 of those here in Australia that offer these in-demand services all under the one roof.

With Australian SME’s employing over half of the working population together with the increase in numbers of home and internet based businesses, the need for basic business services like packing and freight services, printing, mailboxes and virtual office facilities are all in high demand.

Having these 3 in-demand services sets MBE apart from other franchises too. It means that owning a MBE is like owning 3 franchises in one; print, freight and mail boxes giving our franchisees 3 strong revenue streams.

Established in 1980 Mail Boxes ETC (MBE) is one of the world’s largest Business Service Franchise with more than 1,700 service centres worldwide

For more information please contact our franchise department on franchising@mbe.com.au or phone 1800 556 245.

MATT FIDDES MARTIAL ARTS

success is down to hard work, high values and simple principles – built on a commitment to provide the most professional instructor training possible. This is based on developing role models, respect, discipline, better school grades, confidence, self-defence, focus and maintaining a “can do” attitude.

Join entrepreneurs and instructors who are part of our concept in providing children and adults with answers to the questions which worry them most: how do we stop kids being bullied or tempted into drugs; how do we equip them, and ourselves, with the self-confidence, character and ability to succeed in a competitive world? Focusing both mind and body to develop life skills is why Matt Fiddes Martial Arts Schools became the largest Martial Arts franchise in the world. This

Our programmes help students lose weight; improving both their self-respect and physical abilities. They also learn self-defence in a fun, safe environment. Contact Samantha Weir 0428 515 107 Or Ryan Canavan 0419 316 000

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MIDAS Midas is a trusted household name with over 40 years of experience in the Australian market. Initially establishing itself as an exhaust and muffler specialist, we’ve become the auto service experts specialising in car service, brakes, suspension and, yes of course, exhausts. There are currently over 80 Midas Auto Service Expert centres across Australia and we have an ambitious plan to grow our network across

MYFIRSTGYM MyFirstGym is a destination for kids to fall in love with movement and fitness, a place that supports skill development and inspires kids to move their bodies through their most important developmental years. With 8 out of 10 kids not getting enough physical activity each day, and instead spending up to one third of their day in front of a screen, MyFirstGym is the solution that families all around Australia have been waiting for. Working with industry leaders, you can feel confident you’re joining an experienced and reliable team. Our Ownership Group has a long and successful business history, and attribute a large portion of this success to being highly

NeNe Chicken NeNe chicken is one of the top Korean fried chicken chains with over 1,000 outlets in South Korea. NeNe Chicken flew into Australia in 2015 and has rapidly expanded to all over Australia. Made to order, we pride ourselves on delivering the NeNe experience with uniquely marinated and batter coated fried chicken and range of authentic NeNe sauces. NeNe Chicken believe the key difference to

OPORTO When you become an Oporto franchisee, you’re not just buying a restaurant, you’re buying into a powerful brand, built over 30 years. Many other brands and product categories have come and gone yet Oporto continues to grow. With over 150 stores nationwide, you’ll find us in cities, suburbs, food courts, stadiums and airports. Oporto is a celebration of PortugueseAustralian flavours that continues to evolve as our nation’s tastes and preferences change.

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Australia. We are always looking for new franchisees who have a passion for all things automotive. Midas franchisees are comprehensively supported in all areas of business, including workshop operation, national & local marketing, a fullyintegrated point-of-sale system and ongoing local field management expertise. (03) 8878 1122 franchiseenquiries@midas.com.au

engaged and invested in the success of each of our franchises. • A highly engaged market • Low start-up costs • Low-end royalties • Low staffing costs • Hands on Head Office and Marketing support • Ongoing training • Family run national company For more information call 0434 071 536 or email info@myfirstgym.com.au www.myfirstgym.com.au

Franchises currently available for discerning and passionate individuals to help improve the quality of life for Australians through the sales and installation of Cosy 24/7! Currently, there are no direct competitors in the energy saving window nanotechnology coatings market in Australia! Seize the opportunity! For more information please contact NanoShield at: www.nanoshield.com.au 1800 COSY 247 (1800 267 924) info@nanoshield.com.au

our franchise system is our genuine desire for franchisees to feel that they are part of the NeNe family - that everybody succeeds when together. NeNe Chicken invites you to start your own successful story today by becoming a NeNe franchisee. For more information contact Daphne Chin via: +61 3 8526 4488 or franchise@nenechicken.com.au www.nenechickenaus.com.au

Our wide customer base gives Oporto an ideal business platform on which to grow. We serve drive thru, dine-in and take away meals, and we also offer delivery to your door. If you are passionate about customer service and possess business acumen, there has never been a better time to become an Oporto restaurant franchise owner. Apply now! www.oporto.com.au/franchising

poolwerx Poolwerx are the leading global after-market swimming pool retailer and service company. Our history of innovation is multi-awarded in franchising and the industry. • 25 years of experience • Proven systems and support • Three income streams (retail, residential and commercial) • Database of all pools • CRM specific to the industry • Industry best buying power

Sandwich Chefs® Join our team of Sandwich Chefs® and be a part of Australia’s most successful deli-carvery franchise with 50+ stores and continued growth across Australia. We provide over 30 years of brand history with tried and tested offerings from gourmet sandwiches to our carvery, fresh juices and barista made coffee. Our most successful franchisees exhibit great customer service skills and team leadership attributes.

SNAP-ON TOOLS Snap-on Tools Australia & New Zealand is a mobile franchise operation putting high quality tools and equipment into the hands of mechanics, engineers, and other professional tool users across the country. Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional

Poolwerx have opportunities at all investment levels. Join us as a man in a van, progress to multi-vans, a retail store and vans and then in multi store. Or purchase an existing fast start mobile territory or retail mobile business. Whatever your journey, we will help you realise your vision. Phone: 1800 245 447 Fax: 07 3173 7399 Contact: Mike Geddes | joinourteam@poolwerx.com.au www.poolwerx.com.au/franchising Start up costs: From $97,000 + GST + Van

With a 6 week training program, we will cover all aspects of your business including in-store operations and business administration. A supportive marketing team will work with you to promote your store from promotional campaigns, brand awareness initiatives and local area marketing. We are looking for hands on people who are passionate about what they do and are ready to reap the rewards of their own hard work. For more information:

03 9856 4400 | chrisf@pnfm.com.au www.sandwichchefs.com.au

Exclusive territories are still available for sale. If you are looking for a home based business that returns more than a hobby then we maybe the right one for you. You do not need jewellery experience as full training is included prior to commencement. Strong customer service skills coupled with a drive to succeed could see you in a business that rewards in so many ways. To find out more, contact Ian Peebles on 1800 762 557 or email to ian@smallp.com.au

technicians, with an established network of franchise operations across the globe. After 30 years in the Australian market, Snap-on continues to perform, providing robust financial results for its network of over 175 franchisees. Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

SOCCAJOEYS

• Continuous Head Office support (marketing, operational, financial and systems)

• Access to industry leading childhood development programs

• Coaching and mentoring workshops • Trusted Australian brand • Become part of a thriving and energetic network of franchisees • Your own business and exclusive franchise zone • Rewarding career in the childhood development industry • Flexible lifestyle. Call us today on 1300 781 735 or email at info@soccajoeys.com Please visit our franchise page at www.soccajoeys.com.au/franchise

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SPRAY PAVE AUSTRALIA Pty Ltd

• Learn a range of new lifelong trades.

Earn up to $3,300 per week. With Income Guarantee.

• Head office training plus follow-up on your own job.

That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

spudbar SpudBAR was founded in 2000 around the simple promise to create delicious food that’s healthy, great value and convenient. We discovered the spud was the perfect platform to build a meal around – delicious, filling and much healthier than the typical meal staples of pasta, bread and rice. SpudBAR takes the relationship with our franchisees very seriously, understanding that investing in a business is one of the biggest financial commitments that a person can make.

• Guaranteed work available anytime after training. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • From $7,000 deposit + Support Payment Plan. Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

Our franchisees are warm, down to earth people, passionate about bringing healthy, tasty food to their local communities. Our franchisees are a big part of the customer’s experience. So, it is important to us that the right kind of people join the SpudBAR family. If you love the idea of bringing fresh and healthy to the fast casual world, and are excited by the idea of owning your own business then we’d love to hear from you. Email: franchising@spudbar.com.au Website: www.spudbar.com.au

STAIN BUSTERS

• There are Zero Franchise Fees

Stain Busters was founded 27 years ago in 1990 and operates throughout Australia and in New Zealand as You’ll Say WOW Carpet Cleaning.

• Call Centre makes the bookings for you

It has a Point of Difference whereby it can remove 99.99% of stains. Hardly a day goes by where other Carpet Cleaners don’t send us jobs they were unable to complete. Our new Franchise Partner Model has set a very high bar for other opportunities to try and follow.

• The majority of your work is supplied • Money collected for you • You are paid weekly • Exceptional Training and Ongoing Support • New Toyota Hiace Van and State of the Art Equipment. INGOING FROM $20,500.00 PLUS GST

• Monthly Bonus Payments of up to $3,000

For further details contact Paddy Sweeney on +61 7 5500 4038, +61 419 55 33 75 or email patrick.sweeney@stainbusters.com.au.

• There are a number of other incentives

www.stainbusters.com.au | www.saywow.net.nz

THE CASH BACK APP

• Thorough training with ongoing support

• A Guaranteed Income of $5,650 a month for five years

Are you looking for an opportunity to build a true residual income? Our franchisees list local businesses on the app. Businesses share the app with their customers and customers share with their friends. This is your opportunity to join what we believe will become the next big viral app and potentially Australia’s largest loyalty platform.

• Exclusive access to world’s first ZERO transaction fee payment platform Contact us TODAY to take back control of your life and your time. We’d love to discuss what this opportunity could mean for you. Call Matthew Inglis, Franchise Manager on

• Low cost of entry with interest free terms available • No ongoing franchise royalties’ payable • Exclusive territory with uncapped earnings potential

M: 0411 356 419

THE INTERFACE FINANCIAL GROUP - IFG 50/50

franchise network in Australia, New Zealand, Canada, the Republic of Ireland, the United Kingdom, the United States, Mexico and South Africa.

The Interface Financial Group franchisees provide shortterm working capital for businesses by purchasing their invoices at a discount. In the current economic climate SMEs need working capital but banks are unwilling or unable to provide it. Many of these businesses are turning to Interface for a solution. Interface has been in the alternative finance market business since 1972. It is the leading alternative funding source for business, and distributes its service through its

The IFG 50/50 franchise offers the opportunity to get started quickly and with a more modest capital base. Why? Because we syndicate all transactions with our franchisees 50/50. Franchisees do the ‘people work’ - we do the ‘paperwork’ – a great combination to achieve an aboveaverage return.

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E: matthew@thecashbackapp.com W: www.thecashbackapp.com

For more information: ifg@interfacefinancial.com www.interfacefinancial.com.au/franchise

Theobroma, Chocolate Lounges, Pavilions, Bars The earliest record of chocolate was over two thousand years ago in the central American rainforest where the tropics is the ideal climate for the cultivation of the plant from which chocolate is derived, the Cacao Tree, Latin name “Theobroma Cacao” or “Food of the Gods”. The concept was developed in response to the spiraling demand of high quality chocolate and chocolate beverages with the added enhancement of a full food menu, with some stores even offering a licensed venue.

Our franchise offers: • Innovative and unique concept that includes all of life’s pleasures- chocolate, coffee, food, alcohol and retail. • Highest quality chocolate products. • Full training provided. • Professional support team with a range of skills to assist you. With new stores opening in countries across the globe, be part of something special. Contact Ben on +61 431 727 004 E: ben@theobroma.com.au www.theobroma.com.au

Thermawood

Become part of the success story with:

Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system.

• Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. We are looking for passionate self-motivated people to join the Thermawood team.

Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise.

Please contact Thermawood Retro-Fit Double Glazing for more information.

Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.

Info@thermawood.com.au www.thermawood.com.au 0455 555 330

TRENT DRIVING SCHOOL

purpose. Get involved with a strategy to reduce the road toll.

At last! You can have a meaningful career helping learner drivers Have you been looking for a career that provides you with the opportunity to grow your own business, help your community become safer and truly make an impact? Work with a proven system and brand. As a Trent driving instructor, the time you spend training learner drivers will have a positive impact on their lives and create a safer future for all road users.

Great flexibility and work life balance. Inclusions• Best in market website • Online live booking system for use in vehicle • Sales and administration teams • + much more! Get started

This exciting business opportunity will give your day

Call Chris on 02 8748 4500

V.I.P. Home Services fencing & home maintenance

• Ongoing coaching and mentoring

V.I.P. Home Services - Fencing and Home Maintenance is a newly launched division that is part of the iconic V.I.P. Home Services group. You have a choice of owning a Fencing Franchise or Home Maintenance Franchise or why not do both? Affordable Franchise Opportunities NOW available in Melbourne, Victoria and Perth in Fencing or Home Maintenance. • 8 Weeks Paid Training - Fencing • 4 Weeks Paid Training - Home Maintenance

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

• Comprehensive Cloud based IT systems • National and local marketing • And much, much more. Regional (Master) Opportunities available! Currently we are seeking suitable candidates to take up this excellent but limited opportunity that is available Australia Wide. Husband and wife teams or business partners with integrity, energy and self-motivation should apply! For more information contact Warren Smith: Mobile: 0402 898 555 Email: joinus@vipfandhm.com.au Website: www.vipfandhm.com.au/join

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