Should you buy that bu S ine SS? Follow t he SyS tem, t ru S t t he Proce SS h ow to make your F ranchi S e work harder For you in 2023 h oli S tic w ell- b eing ex Pand S with city cave late S t newS in franchising $4.95 (AUD), $7.95 (NZ) inc. GST. cover story special feature on the road F ranchi S e S VOL 17 ISSUE 02 jan/fEb 2023
Winner: Franchise Innovation
Established Franchisor of the Year
Excellence in Marketing
RAMS home loans what you do! “If you want to be part of an award winning business that supports your goals while helping your customers achieve theirs, talk to RAMS!” – Julie Lawrence, RAMS Franchisee Principal, Brisbane South, QLD
Home
RAMS.COM.AU/FRANCHISING More information: RAMS Financial Group Pty Ltd ABN 30 105 207 538 AR 405465 Australian credit licence 388065. Credit Provider: Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. 23027/1022 Why RAMS? • Iconic brand. • Owned
• Proprietary mortgage specialists. • Unique credit
•
• Training
•
2022 Franchise Council of Australia Excellence in Franchising National Awards
Finalist:
Finalist:
Winner: Franchise Community Responsibility and Contribution Winner: Single Unit Franchise of the Year (2 or more staff) Finalist: Single Unit Franchise of the Year (2 or more staff) Finalist: Franchise Woman of the Year Finalist: Field Manager of the Year Make
RAMS is looking for passionate people to help Australians fulfil their dream of home ownership. With opportunities across the country to join the RAMS franchise family, that could be you! We have all the specialist support you’ll need to help customers achieve their home buying dream. So, if you share a passion for home ownership and a dedication to expertise, you should give us a call. Talk to RAMS today.
loans are what we do.
by Westpac (Australia’s oldest company).
model.
National marketing strategy.
and development.
Growing business.
voluMe 17, issue 2, 2023
on the cover: city cave
president: colin Bradbury. colin@cgbpublishing.com
publisher: v ikki Bradbury. vikki@cgbpublishing.com.au
editorial depart M ent: editor@cgbpublishing.com.au
sales & M arketing M anager: Jason c. Bradbury jasonb@cgbpublishing.com production: production@cgbpublishing.com.au accounts: accounts@cgbpublishing.com.au
feature Writer: Renae Longworth design: Jejak Graphics. jejakgraphics@gmail.com cgb publishing PO BOX 17 Pomona, QUeeNSL aND 4568 teL: (07) 5485 2704 www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz to subscribe: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au
t he information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. t he publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
“ Everyone who joins City Cave has invested in us and we take that very seriously. We really do appreciate all of the love that people put into our brand. We’ve pressed the accelerator on growth this year and we’ve realized that the harder we work, the clearer the solutions become.”
- Jeremy Hassell, Co-Founder of City Cave.
h ello 2023! We hope everyone has a great start to the new year as we move forward to regaining some kind of normal back in our lives. i n this issue we are pleased to welcome city c ave to our cover, turn to page 12 to see how the holistic well-being franchise is expanding.
a s always we have an update from Mary aldred of the Fca on page 14, plus we have some great industry insights from lots of experts, including Phil chaplin from cFi Finance Group on Should you buy that Business (16), tony Meredith on Follow the System trust the Process (18) Helen Kay from Rise Legal on top tips to avoid when buying a franchise (24 )
We have an in-depth interview with Jetts Fitness australia (26), v idstep with a Spotlight on Service regarding an effective approach to the evolving balance of systemisation and automation (54) and a Snapshot with Kumon who tell us 3 reasons why owning a Kumon franchise is a top career choice right now. (22).
Our Special Feature this issue is all about Mobile Franchising. t he Special Feature also shares some industry experts’ advice Brian Keen from Franchise Simply on Franchising on the Road (40), Robert toth, Special counsel Sanicki Lawyers – On the Road againMobile v Fixed Site (38).
and, of course, there is so much more including franchise news updates, new profiles for Lenard’s and Universal Fitness.
Plus you will find the a-Z franchise listing directory with all of the best franchise opportunities available right now. Until next time, enjoy the read!
Vikki Bradbury Publisher
SUPPLIER FORUM
and NEW ZEALAND
AUSTRALIA
to our January/february issue of Business Franchise Australia and New Zealand Magazine! Should you buy that buSineSS? Follow the SyStem, truSt the ProceSS how to make your FranchiSe work harder For you in 2023 holiStic well-being exPandS with city cave lateSt newS in franchising $4.95 (AUD), $7.95 (NZ) inc. GST. cover story special feature on the roadFranchiSeS VOL 17 02 jan/f b 2023
Welcome
Expert Advice
Phil Chaplin: Should you buy that business
Tony Meredith: Follow the System trust the Process
Helen Kay: top tips to avoid the biggest mistakes people make when buying a franchise
Chris Gyetvay: awnsering your top BaS questions
Stewart Germann: While you are sleeping your brand could be destroyed
Mark Redell: How to make your franchise work harder for you in 2023
Kyrstle Divertie: 7 Simple secrets to totally rocking your staff success
J a NU a R y/ F e BRU a R y 2023 contents Cover Story 12 City Cave Holistic Well-Being e xpands with city cave In every issue 8 What’s New! Announcements from the Industry 14 FCA - Lack of National Approach to Single Use Plastics Costing Mary Aldred, Franchise Council of Australia 29 Franchising Feature Mobile Franchises 62 Hot Topics: Behind the Headlines Jason Gherke, Franchise Advisory Centre 65 Professional Service Listings 66 Franchise Listings 68 A-Z Franchise & Services Directory 6 BUSi N e SS FR a N c H iSe M aG a Z i N e 12
22
Snapshot
Kumon: three reasons why a Kumon Franchise is a top career choice right now
16
18
24
46
52
14 26 24
56
58
also in this issue: aramex 68 aNZ 68, OBc Bedshed iFc, 60 Bridgestone 68 city cave 68 Deckseal 33, 69 ella Bache 69 Fernwood Fitness 69 Home caring 70 inXpress 70 iP Partnership 65 Jim’s cleaning 70 Jim’s Pool 70 Kumon 70 Laser clinics 71 Lenard’s 23, 71 Localsearch 65 Mindchamps 71 MyFirstGym 71 Morgan Mac 51, 65 Ninedots 71 Pack & Send 71 Rams 3, 72 Right at Home 45, 72 Senior Helpers 64, 72 Shopinsurance 65 Snap on tools 37, 73 Soul Origin 4, 73 Speed Queen 73, iBc Subway 73 Universal Fitness 20, 73 Franchisor in Depth 26 Jetts Fitness: Giving 20k Kickstart to boost your franchise career Spotlight on Service 54 Vidstep: a new approach to support the next generation workforce Profiles 20 Universal Fitness 42 Subway 48 Fernwood Fitness Winning results with Ferwood Fitness 60 Franchising Expo: Discover a world of business ideas at the franchising expo 34 52 MOBILE FRANCHISING FEAtu RE contents 30 What’s New! Announcements from the Industry Feature Article 34 Renae Longworth: Hit the Road with a Mobile Franchise Expert Advice 38 Robert Toth: On the Road againMobile v Fixed Site Franchises 40 Brian Keen: Franchising on the Road
D c strategy Bolsters pedigree with Appoi NtM eNt o F N ew le Adership
DC Strategy is Australia’s premier franchise consulting and advisory firm. Founded in Melbourne in 1983, it now services franchising clients across Australia, Asia, the US and UK.
Rod young, chair of the D c Strategy Group of companies today announced the appointment of Barry Money as Group ceO.
Money takes the reins of the Group, as Rod young assumes the role of chair.
D c Strategy is australasia’s only end-to-end franchising company, with a pedigree spanning nearly 40 years. its consulting, legal and recruitment divisions have been at the forefront of developing many of australia’s most successful franchises and expanding them internationally. t he D c Strategy teams have also advised and implemented the market entry and growth strategy of several iconic US franchise brands into the australasian market.
“We are proud to welcome Barry as our new Group ceO who joins us with significant leadership, business and franchising credentials,” said Rod young.
Barry Money is a c-Suite professional, with a real estate, automotive, retail, consulting and franchising background. t his appointment follows further growth in the D c Strategy business with the opening of a Hong Kong office earlier this year.
“ i know our clients will be extremely pleased to have this proven leadership capability added to our already stellar organisation. Barry joins James young, Jin Goh and Brigid O’Neill in our leadership team. Jin heads up our Franchise consulting division, Brigid took the helm of D c Strategy Lawyers in 2021 as e xecutive Director and James young has led our Franchise Lead Generation and Franchise Sales Division since 2013. With James, Brigid and Barry having equity in D c Strategy, i am confident that they will take D c Strategy Group to the next level,” said young.
“My priority is to build on the base that D c Strategy has established as the leader in the franchising space for close to 40 years. James, Brigid & i look forward to working with our many clients, as well as further expanding the D c Strategy network internationally,” said Money.
Just cuts salon owner sells after three decades
Kiama resident Lynne Ryan has sold her Just Cuts salons at Shellharbour and Dapto after three decades as a local business owner.
“ i feel lucky to be able to retire on my terms, and i ’m so proud to have been able to sell two of my salons to Stylists who worked for me so they can become Just cuts salon owners themselves.”
in 1991 Just cuts Founder Denis McFadden spoke to Lynne about buying a salon in the illawarra. “ i ’ve always trusted Denis. Back then i was working as a wedding photographer with 2 other jobs to pay my mortgage. Just cuts was the perfect business opportunity for me to own my own business with the added flexibility to work my own hours.”
“ i ’m not a Stylist by trade but i opened my first salon at Shellharbour in 1991 - i loved the simplicity in the system so much that 18 months later i opened Warrawong. With Just cuts you can work on your business, not in it. in 2000 i opened Wollongong and then Dapto in 2007. t he Model has been refined over three decades and you don’t need to be a hairdresser to own a Just cuts.”
Lynne sold her salons within the network to Just cuts owner Mohan Balasubramanian. “Mohan has taken my team out to dinner as part of the handover, so we’re keeping it in the family.”
after thirty years in hairdressing, Lynne says that while illawarra hair preferences can be cyclical, her salon has gone through significant changes. “ everything comes back into fashion – the mullet is so popular at the moment, but i loved migrating from paper based accounting to digital.”
“ if you follow the Just cuts system you can’t go wrong, but it also comes down to my Stylists – some have been with me for nearly 31 years. t hey love the Just cuts system too because it’s so easy.”
“ i ’d also encourage small business owners to care – if you don’t care your clients aren’t going to care. Be present and provide that personal touch.”
“ if you’re considering a career in hairdressing my advice is simple –buy a Just cuts!”
8 BUSi N e SS FR a N c H iSe M aG a Z i N e
Founder of the yiros shop wins Brisbane’s Young entrepreneur Award for 2022
Nicholas Mitrossilis, founder of The Yiros Shop has won Brisbane’s Young Entrepreneur Hospitality & Tourism award for 2022.
t he award ceremony in Brisbane saw young entrepreneurs and business owners come together to acknowledge the individuals and game changers that have developed unique and successful businesses.
an impressive list of people, according to Business News australia: Finalists at the Brisbane awards netted a combined $570 million in revenue in F y22, and created thousands of job opportunities including more than 1,800 full-time positions and around 1,100 parttime or contractor roles.
Here’s what Nicholas had to say about the achievement: “Winning the Brisbane, young entrepreneur Hospitality & tourism award is a great feeling. after nearly 8 years, to create a brand that is leading the way in Greek fast food in australia. i couldn’t have done it without the support of my family and my team, without everyone’s hard work and dedication t he y iros Shop is going from strength to strength. it’s such a great feeling to be recognised for all of our hard work. t his is just the beginning, the best is yet to come.”
With a few more locations being finalised and launching towards the end of the year and early next year, Nicholas and the team from t he y iros Shop will be back to defend their title next year.
if you are interested in finding out more about t he y iros Shop, its success story, and what opportunities are available to you, click here.
aussie partnership launches the country’s newest an D most iconic beer bran D yet
Australia’s leading franchise group, the Jim’s Group, has partnered with iconic Sydney-based beer brewer, Bondi Brewing Co, to create the country’s newest ‘must have’ beer – Jim’s Lawn lager. a mid strength lager that is big on malt backbone and crisp enough to extinguish any thirst, Jim’s Lager is set to take on the world’s major beer brands one lawn at a time.
Jim’s Lawn lager was created to celebrate and thank all the hardworking mowing workers across the country who tirelessly mow, hedge, trim and whipper snip lawns to keep the nation’s gardens in tip top shape.
according to Joel Kleber, chief marketing officer for the Jim’s Group, when you need to get your lawn done, Jim’s Mowing is the one people call and that’s what this new lager signifies.
“Jim’s Lager is a nod to hard working aussies who understand the gruelling work involved in keeping our nation’s gardens and lawns neat and tidy,” Kleber said.
“Not only is Jim’s Lager the perfect way to cap off a good mow, it is also great for drinks around the BBQ, or a knees up with friends. if you know someone who deserves to be thanked or is called Jim, then Jim’s Lager is the ideal gift.
“We are always trying to push the wheelbarrow at Jim’s and come up with great ideas and this is another cracker of a concept that definitely needs its own Wikipedia page.”
Founder of Bondi Brewing co, Paul Parks is ecstatic with the outcome.
“We have taken one of our popular mid strength lager recipes and adjusted the grain bill to get it a bigger malt backbone. t his has resulted in a well balanced, crisp and refreshing full flavoured beer; perfect after a long day cutting grass,” he said.
“Jim’s Lawn lagers is available exclusively on Boozebud for $75 plus shipping for a case of 24.
“Like most great ideas, Jim’s Lager came about over a couple of beers. i usually find this is the best way to beerstorm. t here is nothing better than cracking open a cold one and discussing the world’s problems. t his is usually how the best inventions are created and the most challenging problems solved.”
t he team at the Jim’s Group and Bondi Beer co is already looking at diversifying the range of Jim’s Lager in response to positive feedback from the market.
https://jims.net www.bondi.beer
BUSi N e SS FR a N c H iSe M aG a Z i N e 9
mbe successfully expands its global commerce capability
t he MBe Worldwide S.p. a shareholders have announced the exciting acquisition of a majority stake in World Options.
World Options is an international player in shipping, delivery, and logistics with more than 120 franchisees and agents across the UK, USa , australia, the Netherlands, and Belgium. incorporated approximately 20 years ago, World Options offers business customers shipping solutions through franchises. t here are over 120 franchisees in the UK, USa , australia, Netherlands, and Belgium, with over 10,000 customers. Rather than have retail locations, World Options’ business is managed online through franchisees and agents. Stewart Butler, ceO and Founder of World Options comments, “ t his is an exciting development for World Options, combining forces with MBe creates unique opportunities to grow our business in new ways to benefit our franchisees and our loyal customers with colleagues similarly steeped in managing a franchise-based network of entrepreneurs.”
MBe Worldwide is a leading commerce-enablement platform providing e-commerce, fulfilment, shipping, marketing and print solutions to SMBs and consumers. t hrough its 2,900+ service centres in 53 countries, MBe served more than 1 million business customers worldwide in 2021 and generated approximately aUD$1,577,710,900.
t he acquisition of the majority stake in World Options constitutes
another pertinent step in expanding the business’s growth. t hrough this achievement, MBe has strengthened its position as a global commerce platform for businesses, whilst adding a committed network of sales-oriented entrepreneurs into its network.
Paolo Fiorelli, chairman and ceO of MBe commented that, “World Options is an excellent strategic addition for MBe because of its entrepreneur-driven, people-centric, customer-first business model, which perfectly fits with MBe business and culture” said Paolo Fiorelli, chairman and ceO of MBe . “We welcome World Options to the MBe family and we look forward to working together to continue strengthening our integrated platform - both physical and digital - to support our customers’ growth.”
a s well as new franchise opportunities, MBe is currently selling existing franchise locations for the following:
• Melbourne VIC (existing); • Carlton, VIC (existing); • Currumbin, QLD (existing) • Bondi Junction, NSW (existing); • Macquarie, NSW (existing); • Fremantle, WA (existing); • Port Macquarie, WA (existing)
to find out more about MBe’s franchise opportunities, enquire Now.
“i have actually owned my own business for close to eight years now, so i think being a mum and a business owner is completely normal (and fulfilling) to me!
“Owning my own business has always been my goal as i wanted flexibility; i wanted the ability to work around my family. it’s definitely a juggle at times, but i think having the right team around you, and having the right business partner, has really meant that we can create such a great community.
“i had been training at a Fitstop local to my home for about 18 months with a girlfriend of mine, carolyn, who is now my business partner. She had also been training at a different Fitstop local to her. We realised that we were on this same journey together, and we realised that we loved the community, we loved the programming, we loved the whole concept of Fitstop. t he opportunity presented itself that there were still some territories available and it was go time from there.
“ t he best part has been that my daughter Grace also loves our community. She loves coming into the gym, she loves having fun in competitions with our coaches to see who can hang from the bars for the longest. i think being a business owner has really helped show
Grace that you can do hard things, you can do great things; you can do anything you put your mind to. “it’s great for her (my daughter) to be around this sort of community, but it’s also great for me to have that flexibility as she gets older. i can go and watch her run cross-country during the day, and i wouldn’t have that flexibility if i wasn’t in this position”.
10 BUSi N e SS FR a N c H iSe M aG a Z i N e
how this busy mum manages a highly-successful business franchise & family life
evolution
Revolution is an indoor cycling studio expanding its blueprint and securing its reputation as one of Singapore’s largest and fastest-growing indoor cycling studios. The brand expects an upcoming spin studio to launch shortly.
With the imminent launch of the flourishing brand’s fifth spin cycle studio, Revolution has secured its place as the fastest-growing and largest homegrown indoor rhythmic cycling company in Singapore. Revolution aims to expand its blueprint and sets its goals on expanding throughout local and regional markets through franchising.
Benjamin tan will manage revolutions’ first franchise studio. Benjamin is a local entrepreneur who has had a hand in the start-up and management of many businesses in various fields. t he newest franchise is set to commence its operations in December 2022. after attending a selection of classes at various cycling studios, Benjamin, a fitness enthusiast, recognised the ever-growing demand for sports, Benjamin said;
“ t he Revolution team’s passion and energy are the key factors that make Revolution unique, and this is something which i strongly believe in. t heir teamwork and how they build community will ensure the success of this studio,” Benjamin tan
t he fitness brand started its journey after launching its first cycling studio in cecil Street and has since gained immense traction for its popularity. Since its inauguration in 2020, the company has rapidly increased its memberships. Memberships were reaching beyond 45,000 sign-ups. Revolutions’ growth astoundingly remained unaffected by the recent economic plunge caused by the covid-19 pandemic. Within two years, Revolution successfully expanded whilst establishing three other company-owned studios.
in addition to the brand’s ever-growing number of studios, Revolution looked inwards and sought to develop its in-house faculty further. t he upcoming brand invested in state-of-the-art sound and lighting systems, human capital, and the initiation of the R ev instructor training academy. Revolutions training academy’s formation helped set the brand apart from others, cementing Revolution as an industry leader.
Revolution is steadfast in its plans to expand both locally and internationally. Revolution will soon be seen in v ietnam, t hailand, the Philippines, indonesia and australia. to find out more about the recognised leader in indoor rhythmic cycling Revolution, enquire Now.
Quest Announces a New 5 year partnership with the employee Mobility institute (teMi)
Australia’s largest serviced apartment provider, Quest Apartment Hotels, announces a new 5-year partnership with the Australasian talent mobility industry professional development body, The Employee Mobility Institute (TEMI).
teMi delivers training, networking and educational resources for workforce management professionals.
Quest is the Presenting Partner of teMi ’s australasian Workforce Management awards Program and has been a proud supporter of teMi since 2012. t he new 5 year partnership builds on Quest’s commitment to supporting HR and procurement professionals across the a sia-Pacific region.
Quests’ focus on personalisation through popular offerings like pet friendly, spacious serviced apartments and singular expertise in the extended stay market have driven sustained popularity in corporate travel, with Quest’s network of passionate local business owners supporting 80% of the top 500 companies with tailored accommodation solutions.
With a dedicated extended stay team, Quest simplifies the booking process to making it even easier for corporates to source a comfortable stay that meets the unique needs of their workforce.
Quotes attributable to GM Sales & Marketing at Quest, Anthea Dimitrakopoulos: “We’re incredibly proud to continue supporting TEMI, which does so much to elevate the understanding and recognition of the critically important work talent mobility and HR professionals have done and continue to do in this rapidly changing travel landscape.”
“The Quest brand has grown hand in hand with the corporate travel industry, and we value the ongoing relationships we’ve built. Our teams provide innovative solutions to the major barriers to talent mobility across multiple business sectors, which is what TEMI is all about. In supporting TEMI we are supporting the wider corporate travel industry, which supports the livelihoods of Quest business owners at over 130 properties across suburban, CBD and regional Australia.”
Quotes attributable to Founder The Employee Mobility Institute, Deborah de Cerff: “We are thrilled to formalise the relationship between Quest and TEMI and strengthen ties between industry and practitioners,” Ms de Cerff said.
“This new partnership will strengthen the supply chain and fund new programs and professional development initiatives for the benefit of all workforce management professionals.”
BUSi N e SS FR a N c H iSe M aG a Z i N e 11
r
cements its status and expects to open a fifth indoor cycling studio.
h oli S tic w ell- b eing ex Pand S with c ity c ave
As 2023 promises a new year full of new growth; now is the time to invest in yourself and the enhancement of your holistic well-being. Kickstarting your health journey has never been easier now the City Cave franchise is expanding to Victoria!
It brings the opportunity to add quality years back into the lives of Victoria communities through tailored self-care support. Prioritising the health and wellbeing goals of City Cave clients has never been more vital during periods of high stress and development.
The blueprint for planned growth and expansion for the fastest-growing wellness franchise in Australia is set to open more doors in Victoria with new locations opening in Ivanhoe, Carnegie, Braybrook, and West Melbourne. After City Cave’s successful launch in 2016, it is ramping up expansion with plans to add a further fifty sites across Australia’s eastern seaboard. After witnessing a growth expansion that
saw an additional twenty-seven sites open in under six months, the development of additional City Cave centres brings the total to fifty-two centres from sixteen at the start of 2021. City Cave’s mission to empower communities with tailored healthcare has reinforced the franchise’s dedication to supporting clients in their physical and mental health pursuits. Through the franchise’s people-centric focus, the opportunity for individuals to transition into their self-paced health journey has been seamless. Because of the amazing reception nationwide, City Cave has extended beyond Queensland, into New South Wales, New Zealand, Tasmania and Victoria with over 60 centres.
Balancing a lifestyle embedded in relaxation and self-care seems impossible when taking into account the busy day-to-day of life and work. It’s as if the trade-off in promoting healthy habits and mental well-being becomes mutually exclusive alongside a busy lifestyle. Luckily, City Cave, a Queenslandborn franchise offers a slice of serenity and tranquillity that fits into everyday schedules. City Cave services are perfect for all, from fitness fanatics and athletes to overworked
CEOs and parents. The first steps of a wellness journey are always the most daunting; finding a place to start requires support. Known for its enthusiastic and experienced team of relaxation therapists, City Cave offers holistic health services and remedies to aid both mental and physical health.
With beautiful, tranquil spaces to rejuvenate, restore and recover, City Cave Float and Wellness Centres build healthier communities through services that enhance overall physical and mental well-being. Each location offers a float therapy treatment involving sensory deprivation and meditation, designed to optimise healing processes and relaxation. Contrary to the traditional enclosed float-therapy pod, City Cave uses a wide-open float room for individuals and couples to enjoy a serene space with the freedom to navigate the float experience on their terms. Lying in stillness has never been more valuable for improving sleep quality, pain management and mindfulness.
Providing deep relaxation, the wellrenowned infrared sauna offers a gentle warming therapy designed to extend healing
cover story: City Cave 12 BUSi N e SS FR a N c H iSe M aG a Z i N e
through the body. This service provides extensive health benefits, including pain relief, increased circulation, skin purification and muscle relaxation. Deep restoration in the body not only comes from the surface level but starts with immune system healing and improved bodily functions. Generated from the same type of heat naturally produced by the sun, the infrared sauna promotes healing on all levels, including molecularly.
Additionally, City Cave provides a range of varying massage therapies, including remedial, sports, relaxation and pregnancy massages. City Cave massage therapists are trained to assess the body and design individual treatment plans to assist with any identified issues. Curating and personalising a treatment plan for City Cave’s diverse range of clients, not only strives to observe the health changes over time but ensures the right combination of services optimises healing processes and recovery for clients to continue their everyday activities. Always focused on addressing both physical and mental health concerns, all centres promote healing therapies that reduce symptoms of anxiety and depression.
Jeremy Hassell, Co-Founder of City Cave and Entrepreneur of the Year for 2017 & 2018, said the key to successfully pulling off a chain of new centres revolved around the support of both clients and passionate franchisee teams. He explains;
“Everyone who joins City Cave has invested in us and we take that very seriously. We really do appreciate all of the love that people put into our brand. We’ve pressed the accelerator on growth this year and we’ve realized that the harder we work, the clearer the solutions become.”
Through the collaborative efforts of franchisee owners and the support of healthfocused clients, City Cave continues to demonstrate its dedication to helping as many people as possible, focusing on growth to secure more City Cave locations with a single goal in mind - ensuring mental and physical support is accessible for everyone.
After taking out the top prize in the young entrepreneurs’ global franchise award and earning an ‘All Stars’ status for the Franchising Award at the 2019 International Franchise Association convention in Las Vegas, City Cave founders Jeremy Hassell and
Timothy Butters did not fail to prioritise the value of its clients on an international scale. Hassell acknowledged the City Cave team’s success and explained that;
“This is a tremendous result for us, and it is a direct reflection of the dedication and hard work everyone across the business has put into making City Cave what it is today. To be recognised on a global platform like NextGen in Franchising Competition, competing against franchise brands from so many different countries has been a great experience for us and has set the pace for the rest of the year.”
While City Cave has been established as the fastest-growing health and wellness franchise in the world, the community space for clients and health therapists to foster a therapeutic atmosphere, is only the beginning of City Cave’s goal to open two hundred Australian centres and a launch into the US. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 13
“ The first steps of a wellness journey are always the most daunting; finding a place to start requires support.”
“ Everyone who joins CityCave has invested in us and we take that very seriously. We really do appreciate all of the love that people put into our brand.”
“ With beautiful, tranquil spaces to rejuvenate, restore and recover, City Cave Float and Wellness Centres build healthier communities through services that enhance overall physical and mental wellbeing.”
l ack o F national a PProach to S ingle-u S e Pla S tic S co S ting bu S ine SS e S acro SS au S tralia
2022, 2023 or 2024. these are the three answers to one simple question. when is the government banning plastic plates?
franchising council of australia (fca) 14 BUSi N e SS FR a N c H iSe M aG a Z i N e
The situation only gets more chaotic when you look at plastic straws. They were banned in Queensland and South Australia in 2021, banned in NSW and the ACT in 2022 and will be banned in Victoria from February 2023.
However, they are not banned in the Northern Territory (except on Council land in Darwin) and are only banned in Hobart in Tasmania.
The reason behind this range of answers is that Australia does not have a consistent national plan when it comes to phasing out of single-use plastics.
State and territory governments have stepped into this policy void and many have developed their own frameworks and timelines.
According to the National Retail Association, there are forty-two separate categories of plastics – from straws to microbeads – which are impacted by different pieces of plastics legislation around Australia.
This means that a franchised business like Chatime, which has over 250 stores across Australia, faces higher compliance costs and enhanced risks, as they must navigate a complex labyrinth of rules and regulations across the country.
According to a 2014 paper from the Commonwealth Treasury Department, the direct compliance costs of regulation on the Australian economy could be equivalent to 5 percent of GDP each year. A lack of regulatory harmonisation across states and territories was noted as a significant component of this economic cost.
A Deloitte report released the same year estimated that compliance costs to Australian businesses in regards to the myriad of federal, state and local government rules and regulations was a staggering $67 billion a year.
While these are large headline figures – they mask the real impact being felt every day by small to medium businesses across this country who, already dealing with workforce shortages, inflationary pressures and supply chain risks, have another weight thrown into their boat.
Action is needed to curtail the amount of single-use plastics in our economy. They create a challenge for our waste management systems and the fact that they don’t break down for hundreds or even thousands of years means that they have a long-term impact on our environment.
Mary aldred is the CEO of the Franchise Council of Australia, the peak body for the nation’s $172 billion franchise sector. Mary commenced in the role in April 2018, bringing with her extensive experience across government, industry and the corporate sectors. As CEO, Mary has led the FCA in developing and delivering strategic priorities to strengthen the FCA’s role as an effective peak business organisation and advocate for a complaint, sustainable and profitable franchise sector.
franchise council of australia: Phone: 03 9508 0888 | email: info@franchise.org.au | Web: www.franchise.org.au
There are many Australian businesses embracing more sustainable practices and some have acted far ahead of government deadlines in regards to single-use plastics.
Project Happy Turtle by Chatime is a perfect example of this forward-leaning action by the Australian business community. The company started in 2020 by phasing out plastic straws and will eliminate single-use plastics across their Australian network by 2023.
In terms of action at the federal level, the National Plastics Plan released in 2021 established a broad but robust framework on how the government can work with industry to tackle plastic waste in Australia.
However, while this framework provides guidance on increasing plastic recycling and reducing the environmental impact of plastic – the development of enforcement mechanisms has been left to each state and territory. This has resulted in a patchwork of timelines and regulations which has needlessly increased compliance costs for businesses.
This inadequate approach was recognised
recently at the joint meeting of Australia’s environment Ministers in Brisbane, with a key outcome of the meeting being that the group agreed to “develop nationally harmonised definitions to support the phase out of problematic single-use plastic.”
While this is a welcome step, the lack of a comprehensive national plan to tackle this national problem means that phasing out single-use plastics will be more costly and complex than necessary.
As the peak body for the $172 billion franchise business segment, which employs more than 565,000 people, the Franchise Council of Australia is committed to working with all levels of government to phase out single-use plastics.
The FCA supports calls from industry for a consistent, national single-use plastic phase out plan that is commercially realistic and based on sound evidence.
This approach would be a win for our natural environment and a win for small to medium businesses across Australia. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 15
Should you buy that buS ine SS?
Getting a start in business can be difficult, it may mean putting in long hours and fighting for relevance in a crowded market. There is another way, and while it may not be for everyone there can be a lot of upside in purchasing a business where someone else has already put in some of the hard yards.
In this article I’ll look at some of the good, the bad, and the ugly of buying an established business, and provide a few tips for those considering taking the plunge.
the good
It’s easier to assess viability. One of the biggest challenges when starting a business is ensuring that your business is viable. In simple terms, will it survive in the long term? One of the things that makes assessing viability for start-ups so difficult is that almost everything is an assumption. You might have an idea of costs but knowing how much you can sell your products and services for and finding that delicate balance between margin and volume can be like staring into a very cloudy crystal ball. With an existing business you have far fewer unknowns to deal with.
There are ‘some’ shortcuts. We often hear ‘there a no shortcuts’ but in life we know that’s just not true. Those of us that live in Sydney have become accustomed to the choice of money vs. time when it comes to our toll roads (don’t get me started), but the choice is a genuine one. When considering your business plans it can be very worthwhile to look at how much time and money has already been invested in the business that’s for sale, and how much value it has to you in not having to do all of that. Every customer on the database, every product refinement, every costly idea that’s already been tried and which yielded valuable lessons, are all there for you at a known cost.
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ex P ert advice: Phil Chaplin | CEO | CFI Finance Group
GOOD BAD UGLY THE THE AND THE
“ One of the advantages of starting a business from scratch is that you can control and understand every aspect of it.”
Cashflow is king. You’ve probably heard the term, cashflow is the lifeblood of a business. Truer words are seldom spoken. When starting a business from scratch it can be a huge drain on resources and it’s important to ensure that you have sufficient reserves to support yourself and the business whilst it gets to its feet. When buying a business however you can gain access to an immediate flow of cash. This cash can be used to pay wages, buy stock, and even to service debt (like a loan to buy a business).
Obtaining Finance may be easier. As I mentioned before, one of the challenges with new businesses can be all the unknowns where assumptions must be made. I can tell you that the people employed by banks and finance companies to make lending decisions love data and generally aren’t that keen on assumptions. When you buy an existing business, you’re able to provide a lot of data, and often a lot of comfort about the viability of the business. You’ll still need to inject some of your own funds, but you may be surprised just how much you can borrow to fund your business aspirations.
the bad
Learning curve. If you didn’t build it, it may take you a long time to figure out how it all comes together. One of the advantages of starting a business from scratch is that you can control and understand every aspect of it, lessons learnt are burned into your memory (both good and bad). When you buy a business it’s rare that you get a complete set of manuals that tells you how the whole thing works. The bigger and more complicated the business, the more important it is to have documented policies and procedures for everything that generates revenue.
Secret Sauce. Sure the Colonel’s eleven secret herbs and spices can be found on the internet (supposedly), but there are often things in a business that only a select few really know. When you buy a business, it pays to examine the complexity of the products and services provided in detail. The last thing you want to do is pay a lot of money for the pots and pans and find the recipe for the secret sauce isn’t written down anywhere.
Relationships trump almost anything. As a rule, people do business with people that
Phil chaplin the Chief Executive Officer of the CFI Finance Group, a specialist finance company servicing Australia’s franchise, accommodation, and fitness sectors as well as small businesses more broadly.
Phil has over 20 years’ experience in providing finance to businesses across Australia and New Zealand and has managed finance companies in the private and banking sectors, he is a former chair of the Equipment Finance division of AFIA.
they like. I’m not suggesting for a minute that you’re not a likable person, but it is important to consider the relationships of the outgoing business owner, not just customer relationships but also supplier relationships and internal relationships with key staff. Look deeply at all of the key relationships required to make the business tick and consider the impact that it could have if those relationships don’t gel well with your new ownership
Under new management. We’ve all driven past a business and seen this sign. It’s put up loud and proud when new owners perceive the reputation of the outgoing business management was less than stellar. Conversely, we’ve all seen those reviews that start with ‘the new owners came in and…’ For this reason it pays to make sure you have the necessary experience and expertise to run your new business acquisition, after all you personally may have missed out on many of the lessons learned by the previous owners.
the ugly
Liabilities under the rug. There’s a reason that so many business sales involve the sale of the company’s assets and not its shares. When you purchase a company (rather than the assets of the company) you take on both the assets and liabilities of the entity. This can include historic liabilities like tax or payments due to staff. Purchase structure is a very good thing to pay for quality advice on, and it pays to look under the rug to make sure you’re not buying things (liabilities) that you don’t want.
It’s all very restrained. I mentioned relationships before, and restraints-of-trade are one of the ways that people protect themselves when buying a business. A restraint is a contractual term that stops the seller of a business from simply setting up again around the corner under a new name, and it’s far more common than you might think. You’ll want to make sure that the seller has appropriate restraints on what they can do and for how long to ensure that you protect your investment.
Don’t buy a trick from a magician. A lot of ‘magic’ is accomplished by getting us to focus
on something, a glamourous assistant for example, while the magician takes advantage of our being distracted. Unfortunately, not every business seller is 100% forthright, or perhaps in many cases may not volunteer information that they don’t have to, particularly if it might negatively impact the business sale price.
To sum up, buying an established business can be a time saver, it can get you on the road to revenue and profitability faster, but it’s not without its pitfalls. In the end only you can decide if a business purchase decision is right for you, but here’s a few tips to help you along the way while you’re looking.
• Get professional help. The business broker, lawyer, and accountant working for the seller are not there to help you. If you must choose one, start with an accountant that specialises in business purchases whilst doing your due diligence, and work with a lawyer at the end on the sale agreement.
• Play to your strengths. You’ll always be safer buying a business in an industry you understand. If you’re coming in as a generalist investor make sure you’re acquiring subject matter experts in the business or recruit them from outside if necessary.
• Check everything. Look at every line in the financials and cross-check information. The financials for the business should match the bank statements, as well as things like tax history / BAS.
• Don’t neglect culture. Take any opportunity offered to talk to existing staff (even if you have to make up a story about being a consultant or something). The more insight you can gain into business culture before a purchase the better.
• Ask why. Delve into the reasons behind the sale and don’t just take it at face value. People move, retire, or get burnt out by a particular industry. There are plenty of valid reasons for selling, but there are also reasons that are red flags, everything from competitors about to open up to new regulations could be a reason for sale (and a big headache for you as purchaser) v
BUSi N e SS FR a N c H iSe M aG a Z i N e 17
folloW the SyStem trust the ProceSS
Getting into business for yourself can be daunting, therefore a great option is buying a franchise. The advantages of buying a franchise business, instead of a traditional start-up, are many, such as brand name and awareness, training and support, systems and processes, and ultimately, proven success.
In today’s article, I want to focus on systems and processes, specifically, following the system, and trusting the process.
follow the system
One of the best things about buying a franchise is that you don‘t have to reinvent the wheel. Your franchisor has already done the hard work for you and created the appropriate systems that deliver successful franchise outcomes. Regardless of the type
“ Having comprehensive systems in place means that franchisees can achieve their business goals faster, and with a lot less headaches.”
of franchise you’re involved in, there’ll be systems for every facet of the franchise model, including sales, marketing, operations, purchasing, training, and so on.
I can assure you that the creation of these systems came through trial, error, and plenty of expense over a long period of time. Your franchisor would’ve made plenty of mistakes, so that you, the franchisee, don’t need to make the same mistakes.
Having comprehensive systems in place means that franchisees can achieve their business goals faster, and with a lot less headaches. Given this is the case, you could assume that having great systems in place means that every franchisee will be successful. Wrong!
Unfortunately, some franchisees want to start tinkering with systems and implementing their own changes. Maybe they want to shortcut a system to reduce expenses and/or speed up the time to complete a task. Perhaps they believe they are better marketers than the franchisor. Either way, these changes to the system can damage the franchise brand and negatively impact the other franchisees.
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P ert
ex
advice: Tony Meredith | Director and Head Coach | Tony Meredith Coaching
Whilst part of me appreciates a desire for continuous improvement, in a franchise model, these systems are in place because they are proven to deliver results.
When you hear the phrase, “Rules are meant to be …”, what do you think of next? Most people will say “… broken.” When it comes to franchising, the opposite applies as, “Rules are meant to be followed”. The franchise systems have been designed with effectiveness and efficiency in mind, your job is to follow them.
trust the process
Trust the process is all about believing that the franchise systems work, and consistently taking the right actions to implement these systems.
In a world that’s filled with instant gratification, trusting a process can be a hard pill to swallow. Over the years, I’ve met plenty of franchisees who tell me that they tried a strategy ‘once’, and because it didn’t have the desired results instantly, they stopped that strategy or changed to something different. They would get disgruntled because things didn’t work, and then come up with numerous reasons why it was never going to work. Essentially, they never had trust in the process.
Another part of trusting the process is to control what you can control. Take selling for example. A franchisee can control what they say, how they say it, and the supporting
tony Meredith, Director and Head Coach at Tony Meredith Coaching, has over 25 years’ experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles. Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in the areas of Franchising, Retail, Services, Manufacturing, and Property. Tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. info@tonymeredithcoaching.com.au https://tonymeredithcoaching.com.au/ https://www.linkedin.com/in/tony-meredith-coach/ https://www.youtube.com/channel/ uc Mf8_Pya 5vWuttrmdbmaiwQ
“ One of the best things about buying a franchise is that you don‘t have to reinvent the wheel. Your franchisor has already done the hard work for you and created the appropriate systems that deliver successful franchise outcomes.”
materials they provide, but they can’t control whether the prospect buys from them or not. What normally happens is we measure our success on whether we close the sale or not. Instead, a better approach is to measure your success on how you implemented the system and trusted the process, because this is entirely within your control.
Another element of trusting the process is consistency. When I was a young boy, I remember being told about the fable of the tortoise and the hare. For those who are not familiar with this fable, it’s about a tortoise and a hare that have a race. Ordinarily you’d expect the hare to win, however the hare doesn’t take the race seriously, skylarks, and even takes a nap. Meanwhile, the tortoise is consistently putting one foot in front of the other. In the end, the tortoise wins, with the
moral of the fable being “slow and steady wins the race”.
This same message applies to success in franchising. I describe it as C.A.P.E, which stands for Consistent And Persistent Effort. When you consistently and persistently implement your franchise systems, focus on what’s within your control, and trust that success is just around the corner, you will achieve your franchise goals.
summary
In my experience, the most successful franchisees are those that follow the system and trust the process. They recognise the effort that has gone into creating effective franchise systems, trust the process, and believe that consistently implementing these systems will deliver amazing outcomes. v
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Universal Fitness group is a high-end health & wellness provider, with a five-star offering, the product provides exceptional facilities which promotes our services for all levels of fitness in a clean & safe environment that creates the second home for our members & guests. it is a professional premium wellness and fitness training centre, incorporating the latest trends in today’s industry all under one roof.
our vision
Is to provide our members with a unique fitness and wellness experience while having a strong focus on providing a practical lifestyle to our members in an upbeat, friendly, yet adult-oriented atmosphere.
We deliver the highest level of personal service and attention to our members.
We strive to enhance the quality of life in our communities, reaching different cultures across the globe, we achieve this by building a fitness & lifestyle experience to suit every member’s individual goal.
Making every member and team member feel a strong sense of belonging. UFG is not a facility but a club where every member’s goal are the goals of UFG.
our values
• People – We value our employees, we act with integrity, respect, and equality. We value mutual respect, consideration, open communication with a healthy work lifebalance.
• Innovation – We are empowered to be creative and develop new products, services of the highest quality. Always having our team and our members at the forefront.
• Excellence in member Service – Always Professional (visible, approachable, knowledgeable)
• Safety – We have absolute commitment to ensure safety is always first in everything we do.
• Integrity – We will always strive to do what is right for our employees & members.
Memberships
We offer multiple tiers of membership to attract and target the wider community and demography from the body builder, go-at-it-alone customer, athletes, corporates all the way to the mind body wellness customer. The idea is to combine power and strength training, calisthenics, functional and group classes, holistic wellness, recovery, personal training, and performance training. Incorporating an advanced digital connectivity experience, with tracking and enhancement capabilities.
Universal Fitness Group offers franchise owners multiple revenue opportunity streams, latest fitness product trends as well as a unique premium offering that leads the Australian market with member experience.
Choose your level of Involvement across our category portfolio from our wellbeing concept right through to our Premium deluxe models. We can customise to plan.
Universal Fitness Group will be the first and only premium franchise health & wellbeing product now available to the public, looking to expand in selected territories across Australia and into SouthEast Asia.
For further information and to view our 12 Step Model in becoming a franchisee, scan the QR code, fill in your information and will get in touch.
Universal by name, local by results.
BUSi N e SS FR a N c H iSe M aG a Z i N e 21
t hree rea S on S why a k umon F ranchi S e
i S a to P career choice right now
With current labour shortages, there are career openings aplenty now. Kumon Australia and New Zealand has more than 40 opportunities for new franchises to start-up a new Kumon centre, and over 20 existing franchises for sale, ready for a new owneroperator to take the reins.
So, what are the advantages of becoming a Kumon franchisee? In this article, we explain the strengths of Kumon’s franchise system, and why becoming a Kumon franchisee is a competitive option:
1owna business within a rapidly growing industry
Tutoring is a billion-dollar industry in Australia. One in seven Australia children will be enrolled with a tutoring provider at some point in their schooling, according to statistics released by the Australian Tutoring Association.
Furthermore, the Australian Government predicts strong jobs growth in the private tuition sector, with an increase of people employed from 44,300 in 2021 to 48,900 by 2025.
This growth is fuelled by global demographic changes and rising levels of educational attainment. While growth halted at the onset of the COVID-19 pandemic, the sector is growing again as parents seek support for their children. And, according to the New Zealand Tutoring Association, the domestic
2low start-up costs and strong earnings potential
Total estimated start-up costs for a new Kumon franchise, in a commercially-leased venue, range from $9052 to $31,774. This includes the initial franchise fee of $5,000, one of the lowest within the franchising sector. Kumon’s low start-up costs mean franchisees often do not need to take out large loans to establish a brand-new franchise. This is an important consideration in the context of rising interest rates. For those considering purchasing an existing Kumon franchise, please note that estimated costs exclude the sale price.
In terms of earnings, there are several key factors that determine the financial viability. These include site exposure and signage, centre facility type, number of days and hours of operation, residential demographics, and the skill and effort that the franchisee contributes towards operating and promoting their business. Potential earnings for a Kumon franchise increase as the business grows.
For example:
• A franchise reporting 150 subjects with 10 new enrolments would likely have an annual operating income before tax of around $63,000.
• A franchise reporting 200 subjects with 10 new enrolments, could have an annual operating income of just under $82,000, before tax.
• If a franchise reports 300 subjects with 10 new enrolments, the annual operating income before tax is around $140,000. This trend continues as franchisees grow beyond 300 subjects.
3stability.
Join a tried-andtested global franchise model, with intensive support provided for your business
Since its establishment in Japan in 1958, Kumon spread throughout the globe. Today, there are 3.61 million Kumon students studying our programmes across 61 countries. Of this number, 41,200 of these students are in Australia and more than 8,400 are in New Zealand.
Kumon’s method of learning and franchise system are tried and tested for students and franchisees, with proven results, even during the COVID-19 pandemic. For example, throughout the lockdowns of 2020 and 2021, while the Kumon Mathematics and English programmes were facilitated virtually to comply with restrictions, no Kumon franchise closed due to financial loss. Now, as many students have returned to in-centre study, Kumon franchises are growing again.
Kumon franchisees receive strong support from the franchisor to ensure their businesses succeed. This includes supply and delivery of all student worksheets, a new franchise launch kit containing, national and statebased marketing campaigns, an assigned professional consultant, and subsidies. v
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market is keeping pace with international growth.
sna P shot: Kumon
to P ti PS
TO AVOID THE 5 BIGGEST MISTAKES PEOPLE MAKE WHEN BUYING A FRANCHISE
It’s a big deal buying any business, especially a franchise. The documents can be overwhelming, with hidden costs and traps, so it's crucial that you understand everything you are being required to sign and the implications of becoming a franchisee.
We help people buy and sell franchised businesses all the time (as well as helping people to franchise their businesses) so we know what to look out for and also what to avoid.
Here are some of the biggest mistakes we see people make time and time again when buying a franchise and our top tips to help you avoid them …
Mistake #1: they don’t set themselves up properly
Many people buy a franchise and get themselves an ABN, when what they should be doing as well as this, is setting up a separate legal entity to own and operate the business.
Chances are, there will be benefits gained from structuring your business as a company so that you can protect your personal property. As a sole trader, you are personally
helen Kay is an experienced commercial & franchise lawyer who is passionate about helping business owners avoid unnecessary risks by providing tailored commercial legal advice. Her unique approach is that there is No ‘One Size Fits All’ when considering individual business legals. Helen and her team will take the time to really understand your unique circumstances, because being a business owner herself she is only too aware that business owners rely on commercial lawyers to help them avoid unnecessary risks and, at the same time, expect that they understand their industry and the unique problems they face.
“ Don’t forget that, as well as being liable to the franchisor, you may also be liable to your staff, clients, landlord and suppliers etc. You do not want to carry all this risk and liability personally.”
liable for all business debts. However, having a company structure turns your business into a separate legal entity, meaning the company can sue and be sued. This helps limit your personal liability.
Don’t forget that, as well as being liable to the franchisor, you may also be liable to your staff, clients, landlord and suppliers etc. You do not want to carry all this risk and liability personally.
Mistake #2: they don’t ask the
right questions
You need to ask the franchisor the right questions before you even get to the legal
document stage. Don’t rush this stage, even if you are getting pushed, take time to ask key questions like:
• How many hours will I personally be required to work in the business?
• What training and support do I get from the franchisor?
• What is the minimum performance criteria and what are the consequences of not meeting them?
• What other costs are involved (e.g., software licences, marketing fees, transfer fees and renewal fees)?
• What happens if I want to sell the business?
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ex P ert advice: Helen Kay- Rise Legal
“ Seek professional advice from an independent accountant and lawyer, with experience in franchising, to help you spot red flags and assess the viability of the business.”
Often, we find that when we report to a franchisee on the documents, this is the first time they have considered any of these important things that should have already been discussed.
Mistake #3: they don’t engage experienced franchise experts
Seek professional advice from an independent accountant and lawyer, with experience in franchising, to help you spot red flags and assess the viability of the business.
It is particularly important to engage a commercial lawyer, who understands Australian franchise laws and regularly reviews franchise documents, to properly advise you on the acquisition of the franchised business. This is a specialist area of law and needs someone who knows what is important to report to you on in the documents and how to explain the process and the risks, so you fully understand them.
Of the enquiries we get from franchisees who want to terminate their franchise agreement, at least 9/10 did not engage a specialist franchise lawyer to advise them on the documents before they signed. They really had no idea what they were getting into!
Mistake #4: they don’t do enough due diligence
Your solicitor should carry out searches on the franchisor and its intellectual property, but you have a role to play in researching and investigating the franchise also. The best way to get to know the franchise business is to thoroughly research the franchise system and study the disclosure document, the franchise agreement and any other documents provided by the franchisor, before you buy.
You should make sure that the franchisor is genuinely interested in helping their franchisees succeed and one of the most import things you can do is to talk to current and former franchisees to understand what they find rewarding and challenging about the business. Their details will be provided to you by the franchisor in the disclosure document. In particular, try and speak to any franchisees who are listed as having terminated their franchise, for obvious reasons!
It seems simple, but Google it and see what has been in the news over the last few years and also hang around outside the business you are buying (if buying existing) or another similar business to see what customer traffic is really like.
Mistake #5: they don’t fully understand the documents or what it is to be a franchisee
As a franchisee, your franchise agreement will undoubtedly limit the decisions that you can make about your business. It’s not your business to do as you please, you have to follow the rules and the system.
Despite the risks, many franchisees don’t allocate enough time and money at the outset to fully understand the documents. It is not until later that they start to question what happens at the end of their franchise agreement.
Consider, for example:
• Will you be able to renew the agreement if you want to?
• What rules apply if you want to sell the business before the end of the term?
And, perhaps most importantly:
• Are there any restrictions on you working in or starting a similar business after you leave the franchise system? This could stop you being able to earn an income, so it’s crucial that you obtain legal advice on the restraint of trade clauses.
They also don’t check that the documents contain all the agreed terms that were discussed (e.g. price and any income guarantees).
in summary:
If you take time to make sure you:
1. Structure your business properly from the start;
2. Do thorough due diligence;
3. Go in with your eyes wide open, having asked the right questions;
4. Really understand the documents you are signing; and
5. Get your support team right by hiring lawyers and accounts who understand franchising,
then you will set yourself up from success from the start.
If all else trust your gut instincts, if you can’t negotiate a better deal, look for a different franchise or reconsider if franchising is even right for you. v
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Jett S Fitne SS giving 20 k kick S tart to boo S t your F ranchi S e career
Health and fitness have never been more top of mind for Australians than it is right now. In fact, with more than six million (32%) Australians holding a gym membership , the fitness industry is one of the most fast-paced and valuable industries in Australia.
Old pros at the game, Jetts Fitness Australia, are doubling down on their franchise model and encouraging savvy Australians to get on board with their investments. Having identified new locations across Australia, they want to give hopeful new business owners a boost towards success and are currently offering a $20K Kickstart Bonus for new Franchise Business Owners.
Born from an idea to put the customer first, the franchise model revolutionised the Australian fitness industry over a decade ago with 24/7 access and no lock-in contracts, making a fit and healthy lifestyle available to more people than ever before. Nowadays, this foundation has continued to evolve into the franchise model used across the country.
However, becoming the first 24-hour gym to open in Australia was a concept that was initially hard work. Elaine Jobson, CEO of Jetts Fitness Australia, knows how much hard work went into changing the fitness game very early on.
“The idea of 24/7 accessibility was very foreign to Australians – people were scared to let customers into a building at all times of the day without everything being stolen. It was even hard to get insurance – companies couldn’t wrap their heads around it!
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franchisor in de P th: Jetts Fitness
“ We doubled down on the culture stuff. Now culture is our thing. We strategise on it, we measure it, and we obsess over it.”
But we persevered* because we wanted to remove as many barriers as possible that were stopping people from living a healthy and active life.” Elaine said.
Jetts' true claim to success is understanding how vital the relationship is between the gym-goer and the team members. According to Elaine, culture can make or break a workplace and making a positive, strong, and inclusive culture is key to creating any successful franchise business.
“We doubled down on the culture stuff. Now culture is our thing. We strategise on it, we measure it, and we obsess over it. In many ways we drive a lot more energy into our team’s happiness than we do into our customers because we know that it has a knock-on effect; if our team is happy then our customers are happy.” Elaine said.
Along with this, Jetts Fitness had to evolve since its initial inception. The fitness industry is very high in trends and the Jetts customers are a demographic that expect to have the latest and greatest.
“What was good fifteen years ago, is not relevant anymore and we have to adapt quickly to keep up. For example, we’ve added a HIIT fitness product over the last few years, as our customers want scheduled and social fitness to be accessible,” said Elaine.
While the Jetts franchise model continues to adapt to the ever-changing needs of Australian fitness fanatics, two things remain the same: a high-return investment model built for growth, and it continues to be Australia’s Most Loved Gym. Jetts have learned over the decades that the franchise model is integral to the success of the brand.
“Jetts Fitness DNA is quite entrepreneurial, and our brand personality is more community driven than other gyms. But first and foremost, we are a franchise business and mostly thanks to the success of our community, we have managed to build a very healthy franchise system.
Our business owners feel like family and many have been involved from the very beginning. The majority of our growth happens organically – from members who’ve joined and loved our culture or existing owners looking to build their portfolio.”
The franchise system has enabled Jetts to expand to areas that were previously out of reach. Understanding the local demographic and having a relationship on the ground with the community is vital in kickstarting a new gym. Franchising is crucial to finding a local connection point and building a community.
As part of their current expansion, Jetts will be focusing on areas that they’ve got a deep-rooted connection with. Jetts has always been focused on quality site selection which is fundamental to a gym’s success. With 70 clubs in Queensland and another 50 in Victoria, it’s clear the demand here is expanding and remain ideal locations for more franchises. The shift in commercial real estate is presenting leasing opportunities that have not been available for some time.
After opening more than 240 gyms, both franchised and corporately owned, Jetts has the process down to a fine art. The franchise model itself operates with a lean structure; relying on one superstar Gym Manager to run it like their own. Many business owners have chosen the Jetts model for this reason as it enables them to continue with their dayto-day commitments, be it family, career or travel; they can spend a few hours each week adding value to their business through sales and marketing, fitness experience, business management and leadership.
“For some of our franchise owners, our model has enabled them to combine their passion for health and fitness with business by being an owner-operator. Whether this has been a career change or a step from the fitness industry into owning and operating their own business, we have a group of franchise owners who love walking the floor, engaging with members, and making a difference in the lives of those around the gym.”
Since becoming a global leader in the fitness industry, the Jetts Fitness franchise model is the bones of the brand's success. The longevity of their achievement is down to a simple thing: the people and the culture. This is why Jetts are championing their new business owners and encouraging Aussies to invest. The customer-centric focus and the combination with extensive market research have enabled the franchise model to evolve and adapt, ensuring the brand remains relevant to future generations of fitness enthusiasts. v
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Yes! You can own a brand that is transforming education globally and creating prosperity for your family!
OWN YOUR DREAM BUSINESS!
Anyone can set up an Early Learning and Preschool centre but only one brand has been hailed as a 21st Century Global Education Movement!
• A comprehensive Franchise Manual, Policy Guidelines and detailed operating procedures
• 6 weeks approved provider training
• Specialised training for teachers and educators
• In-depth financial modelling tools to visualise and plan your potential revenue and business growth
• Optimal site identification using demographic and date analytics
As a multi-award-winning international Early Learning franchisor, MindChamps is committed to your success. This commitment is backed by years of experience, research, training and a powerful, global brand that is hailed as a 21st Century Early Learning Movement.
“While the companies featured in my prior books (Mercedes-Benz, The Ritz Carlton Hotel Company and Starbucks) demonstrate impressive brand power, none has been in a position to fundamentally shape society on par with MindChamps.”
Joseph A. Michelli, New York Times & Wall Street Journal
#1 bestselling author
“We have recently joined MindChamps and have found the support amazing. The leadership training has a perspective that is different from anything else. I have seen in previous franchise systems that I have been involved in. We are hugely excited for our future with MindChamps.”
Kate English
MindChamps International PreSchool & Early Learning centre owner, NSW
here to
28 BUSi N e SS FR a N c H iSe M aG a Z i N e
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register for a rare opportunity to attend a live webinar with MindChamps Founder CEO Mr David Chiem
hit the road with a mobile F ranchi S e late S t newS M obile franchising VOL 17 ISSUE 02 janUary/fEbrUary 2023 on the road again Mobile v Fixed Site Franchises
Jim’s Pool Care has just reached the prestigious milestone of 125 franchisees across Australia. This has been an amazing growth story for Jim’s and the Pool Industry since the humble beginnings of this Jim’s Group Division over 14 years.
t he Jim’s Pool c are division begin in 2004 in Wa and was taken over by Brett and Kelli Blair in 2008. Since then, Brett and Kelli have invested their time and effort into improving the system and they have added tremendous value to the Jim’s Pool c are division by creating a community where all franchisees can be a part of a supportive and encouraging environment.
Our Jim’s Family Continues to Grow!
Brett told us “ t he Franchisor team, trainers and suppliers are always around to lend a helping hand and be the first point of contact for new and established franchise owners. it has been great to watch the
progress of our franchisees, often starting out a bit unsure, watching their confidence build through training and ending up as confident, professional business owners in their field. t hey all know their business success is ultimately up to them and how
much effort and focus they put in, but they also know we are here to help and support that journey.”
https://www.jimspoolcare.com.au/ franchises/franchise/
The PACK & SEND network continues to expand nationally, with 124 Service Centres now open and another 3 already scheduled to open in 2023. This growth is on the back of the BOOMING Freight, Logistics, and Parcel Market, valued at over $6 BILLION by IBISWorld.
PacK & SeND continued growth is backed up by the technology, support and resources provided to the franchise partner. t his includes the introduction and sales growth training program focusing on the B2B & SMe markets. PacK & SeND is also delivering a new customer relationship management system to help franchisees acquire and retain new customers.
PacK & SeND is ideal for people with an entrepreneurial spirit, who want to leverage their skills and determination to build their own business. PacK & SeND doesn’t require people with previous sales experience, but someone ready to be trained and willing to follow the PacK & SeND system of selling. t his will enable PacK & SeND and its Franchise Partners to continue the growth in the years to come and take advantage of the business model and tech-driven fulfillment services.
t his year, as a franchise system, PacK & SeND retained our 5-star rating for the fourth consecutive year, this rating is conducted by
respected franchise and information specialist FR aNdata. FR aNdata has also completed a Bank credit Report for PacK & SeND that is available to lenders of qualified candidates to assist with their financial lending options. t he Bank credit Report is designed to support lenders in their loan decisions and provides detailed financial information about PacK & SeND.
If you’d like to learn more about PACK & SEND Franchise opportunities, you can learn more and enquire here www. packsend.com.au/own-a-franchise/
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the Jim’s pool c are team has grown to More than 125 Mobile pool shops Across Australia, An Amazing growth story!
Join a 5-star rated Business in the Booming Freight, logistics and parcel industry
electric Car discount Bill will motivate 40% of businesses to buy eVs in the next year
In July, the Albanese Government announced their intention to remove the fringe benefits tax (FBT) from electric vehicles (EVs) to allow Australians greater access to battery-operated, hydrogenfuelled and plug-in cars in their ‘Electric Car Discount Bill’.
Small Business Loans australia (SBL a), a comparison financing and loan website, found that SMe s responded favourably to the proposal with 40 per cent indicating that they would purchase an ev by the end of 2023, provided the Bill passes in parliament.
t he SBL a commissioned survey, found that of the 40 percent of businesses who would be ready to purchase an electric vehicle by the end of 2023, 9 per cent were even willing to purchase this year.
eleven (11) per cent would acquire an ev in 2024, and 15 per cent from 2025 onwards. Disappointingly, 34 percent of business owners reported having no intention of investing in an ev, regardless of whether the Bill passes.
alon Rajic, Founder and Managing Director of Small Business Loans australia, says: “ t he Federal Government understands that the price of evs has been a major barrier to their adoption in australia.” t he survey found the removal of this barrier will have an enormous positive influence on business purchase decisions.
t he Bill applies only to the sale of vehicles priced below the luxury car tax-threshold, which stands at $84,916 for 2022-23. Despite this maximum, the removal of this major barrier is a step in the right direction –pushing australia closer to its 2050 net-zero target.
The full survey results, including breakdowns across business sizes and States, can be found here: https:// smallbusinessloansaustralia.com/ resources/electric-vehicles.html
ovenu sign new 25 year Master Franchise Agreement
Ovenu the oven cleaning and detailing Franchise has been operating in Australia since 2005
Bernard Bannon Managing Director said “we saw the concept whilst visiting the UK and just knew it would work in australia. We initially took a Franchise and opened for business in Perth, before taking a 15 year Master Franchise in 2006. “ Ovenu has grown and now has a good presence in Qld, v ictoria and their home State of Wa Bernard and wife Janet run the business with their two sons Ryan and Daniel who both operate Ovenu businesses and with the help of State Managers in Qld and v ictoria.
“We have just signed a new 25 year Master Franchise agreement and are making plans for the next phase of expansion.
“We would love to get a presence in NSW. i believe that Sydney would be our biggest market, but we just haven’t found the right person to launch Ovenu into that State
yet “ said Bernard. it would be a fantastic opportunity for the right person. We also want to expand into c anberra, tasmania and South australia. entry cost of $39,500 + gst, low overheads, and fixed monthly fees makes this a very profitable and easy business to get in to.
everything is included in the start up, a new Franchisee just needs to bring their own vehicle.
Ovenu has earned a fantastic reputation and their 1000s of 5 star reviews keeps demand for their service growing and growing.
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snap-on tools leads the way
Snap-on leads the way in innovation to providing customers the gold standard in tools, tool storage, equipment, diagnostics, repairs information and management systems.
Founded in 1920 in Wisconsin, USa , Snap-on tools now has over 4,500 franchised mobile stores world-wide. in australia, the Snapon tools franchise network has been operating for almost 35 years, delivering quality automotive tools direct to our customers.
We have highly targeted marketing techniques to get in front of your customers. every month, we develop specials to give customers a reason to buy immediately. t here are also regular competitions to excite customers throughout the year.
For new franchisees, you will be sent for initial training at Dallas, texas. Ongoing support from the field team is provided once you are on-the-road. We hold major conferences during the year so you can learn and network with other franchisees.
Having a mechanical or sales background is advantageous as well as having basic computer skills plus a willingness to learn. Our successful franchisees come from all different backgrounds including management, i t, retail, teaching and sales.
- World’s Largest tool Franchise
- e xtensive initial and support and training to enhance performance and profitability
- Snap-on credit offers financing solutions
- Low level entry cost
- Protected list of calls
- No Marketing fees required
- No Royalties
- No Rent
- Mobile stores trade Monday to Friday
To start your journey with Snap-on, visit https://www.businessfranchiseaustralia.com.au/find_a_ franchise/snap-on-tools/
a Mobile franchise With a guaranteed start
One of the big benefits of a mobile-type franchise is not having the expense and commitments of a premises lease. You work from your home and service clients from your car.
But some types of mobile franchises come with big additional benefits that really make life so much easier. Look at Right choice conveyancing, for example. Here is a property transfer, professional services business that is home-based, online centred and mobile. Because property conveyancing requires some pre-requisites with qualifications and expertise, this franchisor guarantees the franchisee’s first portfolio of clients.
yes, Right choice conveyancing, as a franchisor established in the industry, will source up to 80 new clients for each new Right choice franchisee. t hese client files are then used to train and instruct the new franchisee in the processes and steps of property conveyancing, so that they not only ‘learn by doing’ they also have the comfort of knowing they have an assured business revenue stream from the beginning of their franchise.
after the first year, the franchisee has a secure exclusive territory, serviced from a home office and a car, with a stepby-step helping hand into the property transfer business. aND with the comfort of knowing they have a franchisor providing
a steady flow of new client files – each of which means dollars in their bank. What better way to get into a business of your own?
For more information about Right Choice Conveyancing franchise opportunities, contact Colin Crawford at Wollermann Franchise Developments
M: 0425 838 800 ccrawford@franchisedevelopments.cpm.au www.franchisedevelopments.com.au www.rightchoice.com.au
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FOR YOURSELF WITH A DECKSEAL FRANCHISE
Low startup cost, mobile business, and a proven established model – it’s the perfect opportunity.
Join the largest deck and timber restoration and preservation specialists in Australia. We undertake a wide range of projects including decking, cladding, screens, fences, seats, handrails, posts, outdoor furniture, planter boxes and garden edges and service Residential and Commercial properties.
With common benefits including instant brand recognition in an established market, set supplier contracts and a support network of your franchisor and fellow franchisees, buying into an already established business model is a tempting proposition for many!
A timber deck is an iconic part of the Australian outdoor lifestyle and a key feature in countless homes across the country. Not only does a timber outdoor area extend existing living space, it adds value to a property – more so when maintained to its full potential.
With a continual flow of enquiries, repeat business and an overwhelming demand for our services, we just cannot keep up. DeckSeal currently has territories available in NSW, QLD, WA, SA, and TAS.
The restoration and preservation of timber structures and decks is a niche business, placed within a significant growth market. Now more than ever, people are entertaining at home and utilizing their outdoor spaces.
Our franchisees love what they do. The satisfaction they get out of their work and business is endless, from seeing the deck at the beginning of the project to the final result is amazing!
DeckSeal offers everyday people the perfect opportunity to capitalize on their existing skills or quickly build a new set without the burden of learning a new trade.
Our Franchisees are invoicing between $10k-$15k per month (sole operator) and $15k-$30k+ per month (with 1 or 2 staff). These figures can vary depending on location, work ethic, staff, hours per week, etc.
If you’re a motivated, honest and organised person who wants to own a business that enables you to have more flexibility in your life, have control over your income, and bring a smile to your client’s face – then we want to talk to you!
For more information or to register you interest, please call 1800 332 525 or email admin@deckseal.com.au
BUSi N e SS FR a N c H iSe M aG a Z i N e 33 seal your future with a Deckseal franchise WHAT’S ON OFFER: • Your own Exclusive, large territory • Hands on Training, onsite with DeckSeal Master Franchise (4weeks) • Training in Quoting and Sales • Training in Software - Xero, Trak Software, Op Central and G-Suite • Uniform • DeckSeal Supplier Pricing • Marketing Material and Stationery • Operation and Technical Manuals • Sales and Brand Marketing and Advertising
WORKING
START
h it the road with a mobile F ranchi S e
Business has moved with the changes and 2023 brings us the year of convenience. We are all striving for change to our lifestyle where we can earn a living and also enjoy living our lives. Which is why a Mobile Franchise Business may be what you are looking for.
Let’s discuss the positives of owning a mobile franchise business. Mobile Franchise Businesses are less expensive to run, they don’t require the same overhead requirements as a storefront business that has a fixed location. Which means, no rent or operating costs in maintaining a location. Mobile franchises are faster to get up and running and get your business earning quicker. You will have control of your schedule and be able to be flexible with your time and commitments, as there are no set store hours, you are able to meet with client’s at times to suit you rather than operating with set hours.
So have I tickled your curiosity? Then let’s talk about what kinds of mobile franchises are out there available to you now.
Jim’s group
We are all familiar with the ever popular Jim’s Group which includes Jim’s Cleaning and Jim’s Pool Care. This group is at the forefront of providing a commitment to excellence in customer service so their brand stands strong in the mobile franchise world. Jim’s Cleaning Services are practically endless; they offer everything from Home cleaning to Bond Cleans, Regular Cleans,One Off Cleans, BBQ cleaning, NDIS cleaning services and office cleaning to name a few. Jim’s Pool Care is another franchise option within the Jim’s Group offering Pool Servicing, Equipment Repairs, Commercial Pool Maintenance and Pool Safety. They even have their hands in Pool Building Design Ideas and more. Becoming a Jim’s franchisee couldn’t be easier. They offer you all the equipment, training and continued ongoing support, a complete turn key business that allows you to step right in to running your own empire.
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franchising feature
feature a rticle: Renae Longworth
snap on tools
Snap on Tools is an award-winning global servicing industrial start-ups, technical trades, building sites and tradesman who are in constant need of equipment. They are key in the building industry saving businesses and tradies productivity on time so they do not have to down tools and leave the site. They come to you with a range of more than 200,000 power tools, hand tools, storage products, diagnostic equipment, repair
information and management systems. They are offering their franchisees Low start up costs,no marketing fund contributions, no royalties and no rent. Snap on Tools have over 100 snap on employees nationwide that are also here to support you to achieve your goals along with direct training and product knowledge to help you grow.
Courier Franchise could be the way to step into becoming your own boss on your terms. Aramex will offer you the opportunity to run a successful franchise business by providing you with training from their team so no experience is necessary. With start-up costs to suit most budgets along with a globally recognised brand there are many benefits to becoming your own boss with Aramex, being out on the road working within your community and you’re also buying an asset that you can sell down the track for a profit. I’d call that winning!
Xpresso Mobile cafe
ovenu
Ovenu is your number 1 detailing oven service. Ovenue was established in 1994 and is known as the best couple family friendly franchise. So if yourself and your partner or a family member are looking to become your own boss then Ovenue will be your go to franchise business. Ovenu is a globally successful brand in a low competition industry you can earn anywhere from up to $2,000 per week. Ovenu also offers their franchisees everything you will need to know to run a successful and profitable business. Their start up package is priced at $39,500 + GST with an earning potential of over $100,00 per annum. Australia now has 35 Ovenu vans on the road, managed by 35 Franchisees and growing. Ovenu has proven to be a strong leader in the mobile franchise world. So if you’re looking for a balanced lifestyle with more free time,more money, then Ovenu is where you need to start.
aramex
With the world now back on track and moving forward 2023 is a great time to get involved with Aramex. With over 58 countries across the world and operating for nearly 30 years with over 800 franchisees, a
I really do enjoy a good mobile coffee van. They are so convenient and are everywhere from events, to markets and even to your office. To thrive running a Xpresso Mobile Cafe you have passion and excellent customer service skills. The entry costs are $122,000 + GST but you won;’t need that whole amount up front. If you have around $40,000 in cash or property Xpresso can arrange the rest through vendor and equipment finance. You will also be provided with ongoing training, brand and marketing support and a great support team. So if you love being around people and have a positive vibe this is the mobile business you need.
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pack and send
Pack and Send have been in operation for over 25 years so this is another mobile franchise that has great backing with a well known brand established, so you know right from the start, your heading for a successful mobile business. Pack and Send are essentially a travel agent for freight. 2022 saw the company grow leaps and bounds and in 2023 their services will grow even bigger as the country gets back on track to providing freight and packaging to their customers on time. Your customers are everyone from blue-chip corporations, small to medium size businesses, tourists, backpackers, eBay, householders and government departments. Pack and Send will provide the training so that you can handle everything from big,large, small, awkward and valuable.
deckseal
Deckseal was founded in 2007 by Brian and Danielle burgess, driven by their love of timber and desire to protect and extend
the life of timber. With a reputation for excellence, demand is spreading to jump on board this mobile franchise. Deckseal is a great investment and here are a few reasons why, they are a niche business so all the leads they receive they are able to service. They have access to large territories using their state of the art mapping platform, you will have ongoing support and training providing you with the leads you need and the marketing. So if you have always wanted to run your own business, then Deckseal is a great way to get there.
city farmers dog Wash
Now this mobile business just gives you all the feels. The pet industry is booming so many people now have pets as part of their family. The need for home based care services for our pets is high. As a City Farmers Dog Wash franchisee, you will get to take the lead in your own business and have a lot of fun along the way. You will have access to a massive retail customer base, increased
buying power and access to exclusive products and suppliers. You will be in tune with everything you need in the Canine world. Just imagine having a business of your own where you are surrounded by pets who provide the answers to relieving stress and keeping you happy. Winning!!
donut king Mobile
Joining an established national brand does have its advantages. You are getting great experience, knowledge with national and local advertising campaigns. Plus a Donut King Mobile Van that can comes to you….is a fresh new way to invest in this popular brand. Donut King Mobile Vans also has a limited time offer on board… .$139,000+GST cost includes $2000 worth of coffee beans 1x seek of expert training, barista training and coffee excellence programs. A guaranteed $600 sales per day for the first 2 weeks, ongoing guidance and support from support office, National & Local Marketing Area, campaigns to drive and customer visitations. Now that is a package!
I hope you have enjoyed our mobile franchises article. In our next Issue we will be talking about “Trending Franchises” so don’t forget to tune back in again.
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a rticle: Renae
franchising feature
feature
Longworth
BUSi N e SS FR a N c H iSe M aG a Z i N e 37 DRIVE YOUR OWN SUCCESS JOIN THE WORLD’S #1 TOOL FRANCHISE Contact us today for more details sota.franchise@snapon.com OR call 1800 762 766 snapontools.com.au /FRANCHISE JeJak GR aPHICS a lasting impression Adverts Logos Stationery Posters Manuals 03 5977 8804 | 04222 676 39 jejak@bigpond.com EXAMPLES: www.issuu.com/jejakgraphics JEJAk Gr APhicS is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 20 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services including: • Advert design • Corporate stationery • Brochures and flyers • Poster and banner design • Educational manuals • Sports programs • Monthly newsletters • Website, email and social media banners Artwork is tailored to your brand and focused on your message and target audience. No job is too big or small. Contact me today to discuss how Jejak Graphics can make your company or organisation leave ‘a lasting impression’.
Ahh mobile franchises, the wind in your hair as you drive to your next appointment in your branded van with a dog in the back… freedom from paying exorbitant rents and staff costs and you can have some work/ life balance… mobile franchises are a great option… or are they?
on the road again
Mobile V Fixed Site Franchises
There is an emergence of mobile franchises on the market which have certain benefits over the traditional high-cost franchises that we see in shopping strips and shopping centres.
The rise of mobile and home services was happening pre covid (yes, everything is now measured unfortunately by pre or post covid)!
Covid drove businesses to move online quickly to survive and provide their goods and services to their consumers via door to door and click and collect. In a way Covid did many businesses a favor as it forced them to go online and update their systems.
The demand for courier drivers, food delivery and other home delivery services exploded,
and then businesses realized that in fact, this was a more efficient and profitable way of doing business.
Employees are still working from home and the return to office has been slower than expected and so the demand for home services has remained strong as we all want our cars serviced at home, our dogs washed, our garden mowed, our house cleaned, and dinner or groceries delivered to the door.
Taking your business to the consumer's home or office is a great way to generate work without carrying the huge overheads of a fixed site. Consumer spending is now driven by convenience and instant gratification!
Mobile services mean convenience to overworked families and people working from home under work pressure.
the benefits of mobile franchises
The Pros
Mobile franchises require a much smaller upfront capital investment and are generally more affordable
They also offer greater lifestyle and work life balance flexibility than a traditional sitebased franchise.
They are generally owner operated so you do not have staff costs and the issue round staff management when operating a retail site. The franchise fee is usually the biggest cost apart from the need to lease a vehicle, branding and equipment costs whereas for a fixed site franchise it is usually the lowest cost and the investment by the time you add stock
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P ert
franchising feature
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advice: Robert Toth | Special Counsel | Sanicki Lawyers
and shop fit out, bank guarantees on a lease, staff costs and insurance can be considerable.
The ongoing operational costs are also generally much lower with a mobile franchise depending on the nature of the business.
The Cons
Mobile work may not however suit everyone as not everyone is suited or likes to be “on the road” travelling around with the worsening traffic and cost of petrol.
Even though a mobile franchise has less up front cost (which means less risk) that may also mean a smaller income.
A typical fixed site franchise may require investment of anything between $350,000 to $800,000, of which the franchise fee may be $40,000 to $60,000 whereas a mobile franchise investment all up may be around the $100,000 mark.
Many mobile franchises elect to charge a fixed royalty rather than a royalty based on the gross turnover of the business. This can be positive if the business is successful and growing but can otherwise be a fixed cost that becomes a debt to the franchisor, irrespective of the franchisee’s revenue.
Fixed site franchises generally charge a royalty, based on the turnover of the business of between 4% to 10% of gross turnover (revenue) and also a marketing fund contribution of around 2% to 5% per cent.
A mobile franchise may still charge an up front franchise fee of $20,000 to $30,000, plus the cost of the vehicle and equipment. The vehicle and equipment can usually be leased, thus reducing the capital outlay.
Fixed site franchises also require the franchisee to hold stock so that has to be funded up front and the working capital requirements for a fixed site franchise over the first six or twelve months of operation will be much greater.
What to consider
The things to be considered are:
a. Whether you are allocated an exclusive territory or whether the franchisor or other franchises can compete in your territory.
b. What is the franchisor's online policy as far as directing leads to you, in your territory?
c. Where is the territory allocated as to where you live – do you want to be travelling across town to service your area?
d. Do you have to travel long distances within your territory to service clients for a small fee in which there may be little profit for you?
robert toth is Special Counsel Sanicki Lawyers, with over 35 years’ experience in Franchise, Licensing and Distribution law acting for both local and International franchisors, franchisees and master franchisees and with expertise in dispute resolution. Robert is an Accredited Commercial Law and Franchise Specialist, a member of the Franchise Council of Australia (FCA) and the International Franchise Lawyers Association (IFLA) and regularly writes for franchise and corporate journals online.
contact robert@sanickilawyers.com.au or even call him on mobile 0412 67 37 57
e. Can you still take time off and have a break without impacting on the business if you are a sole trader?
do the numbers
Even though it may be a lower entry costs you should still talk to other franchisees in the system to gain feedback and then do your own financial due diligence and cash flows with the assistance of your accountant and financial advisor to see if the business is sufficiently viable to at least pay you a reasonable salary?
If the numbers don’t work, then don’t commit, as mobile franchises can be di fficult to sell.
You may also need to accept that by taking up a mobile franchise you will be doing nothing more than taking a salary and that there may be no goodwill value at the end so you may not sell the franchise for a capital gain.
training and support
You should ensure that the franchisor provides adequate training up front and ongoing training and support and that they
have the latest booking and CRM software for ease of bookings and payment.
There is really no excuse these days for outdated software.
Does the franchisor have a social media presence and are they on Instagram compared to the competition?
your exit plan
Most mobile franchises have a limited life span and therefore you need to look at what the transfer or assignment costs are and any restrictions on selling the franchise and any non compete clauses that may restrict you from setting up in competition.
If things don’t go to plan it can be di fficult to get out and sell a mobile franchise and you may still crystallize a loss if you walk away during the franchise term.
So, before you “get on the road again” like Willie Nelson did back in the 60’s, do your analysis and get advice from your specialist franchise lawyer and financial advisors to limit your risk so you can make an informed decision before you commit.
BUSi N e SS FR a N c H iSe M aG a Z i N e 39
“ Mobile services mean convenience to overworked families and people working from home under work pressure.”
Franchi S ing on the road…
Having been through several recessions and challenging business environments in Australia over the years, the one thing I have found is that when the economy begins to emerge from a difficult period, there are enormous opportunities for the franchise sector, especially that part of the franchise sector offering simpler, low-cost service units.
The disruption of COVID we are settling into will not be an exception. There are already signs of a sharp increase in demand
for low-cost, niched service franchises and I believe this will only increase as we move forward. And mobile service franchises will fit into this category perfectly.
Why will demand increase?
Well…
1. So many of us have had time at home through mandated or other forms of lockdown and this has given us the opportunity to reflect on the lifestyle we want for ourselves and our families
2. Associated with the lockdowns, many of us have also had stretches working from home and being with our families for extended periods of time. For many of us, the less stressful working environment and reduced
commute has been a welcome relief. And the closer relationship with family has come as a welcome surprise.
3. We have not travelled or had opportunities to spend on luxuries, so savings are up, a lot
4. Many of us have seen a significant increase in the value of our homes and the resulting growth in our equity
5. Many have lost jobs but benefited from redundancy payment lump sums
The net result is, so many more of us are cashed up and looking to change our lives, no longer wanting to be beholden to the 9 to 5 work in the city. Many of us are looking to work from home. We want to control our own destiny. We want the flexibility to organise our working lives so we can take the kids to swimming lessons or watch them play soccer, working around these events.
And the move away from employment into a business of our own fits the bill.
What are we looking for?
Well…
1. Obviously, something we can do from home, or a home base
2. For most this will be the first step into business, and we will have no idea how to make it all work. So, we are looking for something where we will be given the opportunity and training to be successful.
3. We are also looking for something we will enjoy doing. Something that fits our abilities and interests and often something that will make a difference
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ex P ert advice: Brian Keen | Founder | Franchise Simply franchising feature
4. Most importantly, many will be looking for something they can grow into a career path or business growth opportunity.
Many will be happy to take on a greenfield site, work hard to build it up and then sell with a good return and more business experience and move on to the next project.
Others will be looking for a career path within a group such as Poolwerx where franchisees start with a mobile van franchise, servicing pools. They are then given the opportunity to grow their business skills so they can manage several mobile units and then on to owning a shop, managing the retail outlet as well as all the mobile units in the territory.
Training in the best franchise groups such as this starts with the technicalities of servicing a pool but fast moves onto business coaching, dealing with staff management, financial control, local area marketing and more. Poolwerx’s long-term multi-unit franchisees (many stay on for 20 years or so) are very sophisticated business owners.
simpler, service orientated
mobile franchises fit the bill
Jim’s Mowing is the archetypal franchise which fits this category.
Jim’s first group just provided a lawn mowing service. No gardening. No rubbish removal. His franchisees just pushed a lawn mower each day.
In those days, Jim also made sure he organised the way the group ran so the franchisor support office did all the marketing, took all the calls, made the bookings, invoiced customers, and took payments. Support also managed all the books. Why? Because he wanted each franchisee to be mowing lawns as much as possible every day because it is the mowing which brings in the money. He didn’t want his franchisees, or their partners distracted by business tasks they would not be so good at. Or spoil their weekends doing that chore.
www.franchisesimply.com.au
Today, Jim’s is made up of over 50 service divisions and there are over 4,350 Jim’s franchises Australia-wide.
I am watching the building industry do the same thing. Specialist mobile franchises are emerging in the niched home building and renovation market. Gutter cleaning, gutter installation, kitchen cabinet supply and installation, roof restoration, outdoor pergola and decking, holiday letting, etc.
The same thing is happening in the medical industry. Remedial massage to the aged community, ear cleaning and care, home care services.
And in the cleaning industry I see niched franchises servicing strata units, domestic cleaning, commercial cleaning, window cleaning and so on.
The list is long.
the tricks to making it work
Jim really hit the nail on the head all those years ago when he set up Jim’s Mowing.
1. Niche it
Choose one or two elements and deliver to your ideal market. Select the most profitable and easiest part of your business to franchise. Don’t try to franchise the whole lot unless you have very good reason to, and then maybe you have more than one franchise group. Window cleaning and then gutter cleaning is a case.
2. Help your franchisees focus on the job and bring in the money
Work out the characteristics of the person you want to deliver the service to your customer in a way your customer will love. This means they must have the skill and personality to get the job done well and to relate to your customer base.
3. Then take away the tasks they hate and will be distracted by or which they will ignore
Today’s digital business environment makes this part of the job for a franchisor easier – provided you have the skills. And if you don’t, bring in staff with the skills to handle the tech. None of us with growth aspirations can handle a business today without a good technical base.
Marketing, lead generation, sales, POS systems tied into a central accounting system, stock control, customer service, central call service – the list goes on.
4. And provide support to your franchisees
Build the relationship, provide training, and make sure your franchisees are doing everything correctly – your way.
But don’t forget, you need to keep your franchisees accountable and compliant. Make sure you have good ops manuals to help them do things your way.
Your main job as franchisor is to train and support your franchisees to become as happy and profitable as they can possibly be within the rules of the franchise group. That way you will be happy and profitable too. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 41
Brian Keen Brian Keen has been involved in the franchise industry for more than 30 years and, today, is the Founder of Franchise Simply, Systems2Grow and Microloan Foundation Australia. His on-the-ground business experience as a multi-unit franchisee, franchisor and consultant helping many of the big names create their own franchise systems and growth over the years has been fed into Franchise Simply, helping today’s SMEs grow their business by franchising.
Hungry?
42 BUSi N e SS FR a N c H iSe M aG a Z i N e 42 Business Franchise Australia and New Zealand
Great, you’re exactlythe sort of person we’re looking for!
Hungry to make a difference in the QSR world.
Hungry to make customers happy, every single day.
Hungry to turn your business into a global success story.
Hungry to join a fresher franchise business that treats you as an individual. Hungry to be part of a new generation of Subway® fame.
Ready to tuck in? subway-franchise.com
BUSi N e SS FR a N c H iSe M aG a Z i N e 43
Franchise
and New Zealand 43
Business
Australia
GLOBAL expansion
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We can help to put your franchise system in an operational position to attract successful
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
For an initial discussion, please contact globalpublishers@icloud.com
44 BUSi N e SS FR a N c H iSe M aG a Z i N e Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
franchisees.
With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business of selling franchise systems direct to franchisees for over 35 years.
Secure your family’s future and make a difference in your community, whilst building a business in the thriving and dynamic home care industry with Right at Home.
You’ll enjoy the freedom to grow your own business, with the full support of a top quality, national, home care brand delivering domestic support, personal care, skilled nursing, and allied health services. You do not have to have previous home care or health care experience. You will be provided with the necessary training to ensure your service is delivered at the highest standard.
The home care market is guaranteed to grow for the next 20 years. The entry costs and overheads are very low compared with most businesses.
Following rapid growth In QLD, NSW and WA, Right at Home is expanding into VIC, SA, TAS, ACT and the NT with prime territories up for grabs.
Make your dreams come true… talk to Right at Home about a home care franchise today.
e M aG a Z i N e 45
Have you reached a crossroads in your life and looking to make a change for the better?
Australia’s Premier Home Care Franchise Network TAKE CHARGE OF YOUR FUTURE 1300 363 802 rightathome.com.au GREAT FRANCHISE LOCATIONS: • Five Dock • Caringbah • Randwick • Wollongong • Bateman’s Bay • Melbourne • Adelaide
an Swering your to P baS que Stion S
The business activity statement, commonly referred to as the BAS, helps you report and pay taxes like:
• goods and services tax (GST)
• pay as you go (PAYG) withholding
• PAYG instalments
• fringe benefits tax instalments
• fuel tax credits
• luxury car tax
• wine equalisation tax.
If you run a business, it’s likely you will need to complete a BAS. After you register for an Australian business number (ABN) and GST, the ATO will automatically send you a BAS when it’s time to lodge.
Your BAS will only contain the fields you need to complete. If you have nothing to report in any of the fields, enter zero.
Lodging and paying your BAS on time is important to running a successful business. The easiest way to get your BAS right is to lodge online and on time.
Now l E t’ S F ocu S oN S om E oF th E toP qu ES t IoNS oN BAS.
do
i
need to register for gst?
You must register for GST within 21 days if you’re carrying on a business and your GST turnover exceeds the revelant threshold of $75,000 or more. GST turnover is generally the gross income from your business minus GST. Different rules apply to taxi or ridesharing arrangements.
You should check each month to see if you’re reaching this threshold or you’re likely to exceed it. You only need to register once, even if you run multiple businesses.
Once registered, you need to include GST in the selling price of your goods and services sold in Australia – unless they’re GST-free or input taxed. The GST rate is 10%. This means GST is 1/11th of the amount you charge for your good or services.
You report your sales and purchases and pay GST collected to the ATO by lodging your BAS. You can also claim credits for the GST included in the price of goods and services you buy for your business.
Find out more about GST and how to register at ato.gov.au/gst
You may need register for other taxes such as pay as you go withholding or fuel tax credits, depending on the type of business you’re running. You can find more information about registering for these and reporting them on your BAS on the ATO website.
When do i lodge my bas?
Unless the ATO has told you otherwise, if your business has a GST turnover of less than $20 million you’ll need to lodge your BAS quarterly. You can see the quarterly due dates below.
If you have a business with a GST turnover greater than $20 million, you will need to lodge your BAS monthly. The due date to lodge and pay your monthly BAS is the 21st day of the month following the end of the taxable period. For example, a July monthly BAS is due on 21 August.
If the due date is on a weekend or public holiday, you have until the next business day to lodge and pay. The due date for lodging and paying is displayed on your BAS.
Find out more about the due date for lodging and paying your BAS at ato.gov.au/ BASduedates
how do i lodge my bas?
If you lodge your quarterly BAS online, you may receive an extra two weeks to lodge and pay.
You have several options for lodging your BAS. Most businesses that lodge their own BAS, prepare and lodge online. Lodging your BAS online is a quick, easy and secure. You can lodge online via:
46 BUSi N e SS FR a N c H iSe M aG a Z i N e
ex P ert advice: Chris Gyetvay | An Assistant Comissioner - Client Account Services | ATO
chris gyetvay is an Assistant Commissioner in the Client Account Services area of the ATO. He and his team look after the Income tax, Indirect tax and superannuation products from an operational perspective. He is focused on providing our customers with the best possible experience through efficient, tailored processes.
• Online services
and sole Quarter due date July, August and September 28 October October, November and December 28 February
February and March 28 April
May and June 28 July
for individuals
January,
April,
”
traders (accessed through myGov)
• Online services for business
• Standard Business Reporting (SBR)enabled software.
Registered tax and BAS agents can also lodge your BAS on your behalf.
For more information, visit ato.gov.au/ lodgeBAS
What if i can’t lodge or pay on time?
It’s important to keep your lodgments up to date, even if you can’t pay immediately. Lodging on time means you can understand your tax position and the ATO can offer help such as payment plans or deferrals.
If you have fallen behind on your lodgment and payments, the ATO will work with you or your registered tax or BAS agent to help you manage your obligations.
If you’re unable to lodge or pay on time,
“ You report your sales and purchases and pay GST collected to the ATO by lodging your BAS. You can also claim credits for the GST included in the price of goods and services you buy for your business.”
contact the ATO early to discuss your options. For more information, visit ato.gov. au/cantlodgeorpay
What if i made a mistake?
If you’ve made a mistake it’s easy to fix. You can revise or fix most mistakes on your next BAS. You can use your next BAS to:
• correct GST mistakes
• correct fuel tax credit mistakes
• make claims for previous periods
• vary instalment amounts.
If you can’t fix the mistake in your next BAS, you’ll need to complete a revised BAS. You can lodge a revision online, or your registered
tax or BAS agent can help you. For more information on correcting your mistakes, visit ato.gov.au/BASmistake
do you still need help after
reading our top bas questions?
• For tips to help you prepare and lodge your BAS and get your GST information right, visit ato.gov.au/BAStips
• Find answers to questions people have asked on ATO Community. For information you can rely on, look for answers marked ‘ATO certified response’.
• You can also speak with your registered tax or BAS agent. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 47
“ Lodging on time means you can understand your tax position and the ATO can offer help such as payment plans, or deferrals.
WINNING RESULTS with F ernwood F itne SS
Fernwood Fitness Women’s Health Clubs are the official winners of the AUSactive 2022 Franchise Group of the Year Award! The announcement was made at AUSactive’s luxe National Gala event in Sydney, at the conclusion of their 2022 National Awards Program.
The network was proudly recognised as a state finalist in several categories including the Mental Health Awareness Award for the group’s implementation of the Mental Health First Aid program across their network, and the Industry Innovation Award for Fernwood’s sister brand, Fernwood Fusion and its revolutionary design.
Formerly known as the Fitness Australia Awards, the program recognises excellence and outstanding achievement in the Australian health and fitness industry. The celebrated awards program attracts thousands of applications each year from fitness professionals and businesses alike and has been considered the pinnacle of industry achievement for over 18 years.
Beginning with a series of state-based events showcasing the various deserving finalists, Fernwood’s National Support team represented the network at the Victorian event for nominees in August. The group proudly placed as national finalists for the Franchise Group of the Year Award, with Fernwood’s Business Development Manager of Fitness, Lisa-Marie Gleeson winning Group Exercise Leader of the Year at a state level for Victoria. Fernwood Tullamarine’s Club Coordinator, Kara Sleigh was also announced as finalist for Accredited Exercise Professional of the Year and Personal Trainer of the Year prior to Victoria’s state event.
The multiple awards and nominations within
the Fernwood group are a huge testament to the power of the network and Fernwood’s unique franchise model that places emphasis on ensuring their franchisees are constantly supported, growing, and evolving. Fernwood’s service offerings are designed to empower women, so members flourish both in and out of the club, while making sure they’re one step ahead of industry trends and developments.
Fernwood Women’s Health Clubs Founder and Managing Director, Diana Williams was elated by the win, saying she was incredibly proud of the entire Fernwood community for its unwavering support of the network and members alike.
“What a magnificent achievement it is to be recognised at the 2022 AUSactive Awards Gala in front of all our fitness industry peers. Being named Franchise Group of the Year for 2022 reflects the hard work and passion across our amazing network and the strength of our franchise model. Congratulations to all Fernwood Fitness staff and franchisees for continuously demonstrating the power of women (and a few fellas too) supporting women. My heart is bursting with pride for our community,” Williams shared.
Not only that, on top of their euphoric Franchise Group of the Year win, the Fernwood Shellharbour club was recognised by AUSactive as Employer of Choice at a local level for the fantastic support, environment and culture at their club.
Fernwood Shellharbour has been building a community of empowered women for the last
20 years. The longest standing franchisees of any club at Fernwood, owners Adriana Ampuero and Grace Benavente have watched the network grow into the powerhouse it is today. Striving to maintain an inclusive, supportive environment where members can achieve their health and fitness goals in a way that works for them, Ampuero and Benavente and their team truly care about their members and the wider community.
Those looking for an opportunity to move into the health and fitness industry or wellness space should seriously consider the Fernwood Fitness franchise model or their sister brand, Fernwood Fusion for their women’s-only franchise model that sets them apart from other brands.
Want to know more about owning your own Fernwood? Find out more at www.fernwoodfitness.com.au/franchising
48 BUSi N e SS FR a N c H iSe M aG a Z i N e P rofile: FERNWOOD FITNESS
Founder and Managing Director, Diana Williams
BUSi N e SS FR a N c H iSe M aG a Z i N e 49 Business Franchise Australia and New Zealand 49 Scan to find out more about becoming a FERNWOOD FRANCHISEE BE A FERNWOOD FITNESS BOSS + Run your own club + Change women's lives OPPORTUNITIES AVAILABLE NOW!
www.businessfranchiseaustralia.com.au don’t miss an issue Get the app cover story: City Cave As 2023 promises a new year full of new growth; now is the time to invest in yourself and the enhancement of your holistic well-being. Kickstarting your health journey has never been easier now the City Cave franchise is expanding to Victoria! It brings the opportunity to add quality years back into the lives of Victoria communities through tailored self-care support. Prioritising the health and wellbeing goals of City Cave clients has never been more vital during periods of high stress and development. The blueprint for planned growth and expansion for the fastest-growing wellness franchise in Australia is set to open more opening in Ivanhoe, Carnegie, Braybrook, and West Melbourne. After City Cave’s successful launch in 2016, it is ramping up expansion with plans to add further fifty sites across Australia’s eastern seaboard. After witnessing a growth expansion that saw an additional twenty-seven sites open in under six months, the development of additional City Cave centres brings the total to fifty-two centres from sixteen at the start of 2021. City Cave’s mission to empower has reinforced the franchise’s dedication to supporting clients in their physical and mental health pursuits. Through the franchise’s people-centric focus, the opportunity for individuals to transition into their self-paced health journey has been seamless. Because of the amazing reception nationwide, City Cave has extended beyond Queensland, into New South Wales, New Zealand, Tasmania and Victoria with over 60 centres. Balancing a lifestyle embedded in relaxation and self-care seems impossible when taking into account the busy day-to-day of life and work. It’s as if the trade-off in promoting healthy habits and mental well-being becomes mutually exclusive alongside a busy lifestyle. Luckily, City Cave, a Queenslandborn franchise offers a slice of serenity and tranquillity that fits into everyday schedules. City Cave services are perfect for all, from fitness fanatics and athletes to overworked CEOs and parents. The first steps of a wellness journey are always the most daunting; finding a place to start requires support. Known for its enthusiastic and experienced team of relaxation therapists, City Cave offers holistic health services and remedies to aid both mental and physical health. With beautiful, tranquil spaces to rejuvenate, restore and recover, City Cave Float and Wellness Centres build healthier communities through services that enhance overall physical and mental well-being. Each location offers a float therapy treatment involving sensory deprivation and meditation, designed to optimise healing processes and relaxation. Contrary to the traditional enclosed float-therapy pod, City Cave uses a wide-open float room for individuals and couples to enjoy serene space with the freedom to navigate the float experience on their terms. Lying in stillness has never been more valuable for improving sleep quality, pain management and mindfulness. Providing deep relaxation, the wellrenowned infrared sauna offers a gentle warming therapy designed to extend healing through the body. This service provides extensive health benefits, including pain relief, increased circulation, skin purification and muscle relaxation. Deep restoration in the body not only comes from the surface level but starts with immune system healing and improved bodily functions. Generated from the same type of heat naturally produced by the sun, the infrared sauna promotes healing on all levels, including molecularly. Additionally, City Cave provides a range of varying massage therapies, including remedial, sports, relaxation and pregnancy massages. City Cave massage therapists are trained to assess the body and design individual treatment plans to assist with any identified issues. Curating and personalising treatment plan for City Cave’s diverse range of clients, not only strives to observe the health changes over time but ensures the right combination of services optimises healing processes and recovery for clients to continue their everyday activities. Always focused on addressing both physical and mental health concerns, all centres promote healing therapies that reduce symptoms of anxiety and depression. Jeremy Hassell, Co-Founder of City Cave and Entrepreneur of the Year for 2017 & 2018, said the key to successfully pulling off a chain of new centres revolved around the support of “ The first steps of a wellness journey are always the most daunting; finding a place to “ Everyone who joins CityCave has invested in us and we take that very seriously. We really do appreciate all of the love that people put into our brand.” “ With beautiful, tranquil spaces to rejuvenate, restore and recover, City Cave Float and Wellness Centres build healthier communities through services that enhance overall physical and mental wellbeing.” Holistic Well-Being expands WitH city c ave Should you buy that buSineSS? Follow the SyStem, truSt the ProceSS how to make your FranchiSe work harder For you in 2023 holiStic well-being exPandS with city cave lateSt newS in franchising $4.95 (AUD), $7.95 (NZ) inc. GST. cover story special feature on the roadFranchiSeS 17 ISSUE 02 jan/f b
MAKING FRANCHISE LAW BLACK AND WHITE
Morgan Mac Lawyers specialises in Business Law, Franchise Law, Commercial Litigation and Dispute Resolution.
We advise in areas including franchise dispute resolution strategies, business sales, leasing, franchise agreements and legal documents, and legal and regulatory compliance. Commercial Litigation and franchising are complex areas of law. We help our clients to resolve or navigate legal matters and obligations, and recommend strategies to minimise and manage the risks of legal noncompliance and legal disputes.
We work with our clients to achieve their commercial objectives and the best possible outcome for our clients.
Contact us: www.morganmac.com.au | 07 3221 2221 | info@morganmac.com.au
BUSi N e SS FR a N c H iSe M aG a Z i N e 51
while you are S lee Ping your brand could be de S troyed
Stewart has over 40 years’ experience in franchising law and acts for franchisors in New Zealand, Australia, USA and the UK. SGL also act for franchisees and provides legal advice. Stewart has spoken at franchising conferences in New Zealand, Australia, Italy, South Korea and USA and he was on the Board of the Supplier Forum of the International Franchise Association (“IFA”) for 6 years until March 2007. email: stewart@germann.co.nz | Web: www.germann.co.nz
Franchisors who embark on franchising have to monitor and handle the impact of social media on their brands on a daily basis as a brand can be destroyed overnight. Facebook is a useful tool but it can be very damaging to any brand and something can go up overnight which has major impact. How do you deal with it?
A typical clause in a franchise agreement might read as follows:
"The franchisee acknowledges that in relation to the business and the franchisor's intellectual property it will act with care when using any social media and it shall always do its upmost to look after the best interests of the franchisor and anything to be published, circulated, transmitted or disseminated in any way by or through social media shall be subject to the franchisor's prior written approval."
Consideration should be given to many factors including the need for a franchisor to manage, update and control the content of all electronic communication which includes all websites and social media. In the online world the lines between public and private
and personal and professional are blurred. By identifying themselves as an employee of your business, your staff are creating perceptions in the minds of customers and the public at large.
It is important for all franchisors to have a social media policy in place which should include the following:
(i) Staff are personally responsible for the content they publish on blogs, wikis or any other form of users-generated media. Be mindful that what you publish will be public for a long time so you must protect your privacy.
(ii) Avoid posting work issues or frustrations in public forums. If franchisees have any concerns in this area, then the franchisor should deal with them privately.
(iii) Always respect your audience and don't use words that can be construed as racist or discriminatory.
Despite the increased activity and budget allocation focused on social media, only a small percentage of franchisors who utilise social media to attract franchise buyers can actually attribute franchise sales directly back to their social media efforts.
52 BUSi N e SS FR a N c H iSe M aG a Z i N e
stewart g ermann founded Stewart Germann Law Office (SGL) in 1993 as a boutique law firm at Auckland, New Zealand, specialising in franchising, licensing and business law.
P
ex
ert advice: Stewart Germann | Franchsing Lawyer | Auckland, New Zealand
franchisor’s website.”
comments on her Facebook page there was also brand damage. Social media poses a significant reputational risk to companies and negative online content can go viral very quickly. Just as I said earlier, it is crucial for every franchisor to have policies and procedures in place to deal with any attack on its brand.
The manuals of a franchisor should also cover social media and they may prescribe what should happen on a day to day basis. If you ignore social media and do not monitor it closely you will do so at your peril as while you are sleeping your brand could be destroyed.
A few examples of recent negative comments on social media are:
“It looks nice in the picture but nothing like that when you buy it!”
“Not as good as what I had thought, not that hot either - was disappointed.”
“I made a complaint online a few weeks ago and still no reply. Very disappointed and a waste of money and a waste of half our meal!”
“ Even with policies in place, franchisors need to continually monitor a franchisee’s use of social media much like they would any other form of local marketing.”
Lawyers should draft social media clauses very carefully. Most franchisors allocate specific funds to cover social media and should be aware that all social media postings have the potential to impact the brand, both positively and negatively, so all social media content and posts should be frequently checked and updated.
When comparing options such as Facebook, LinkedIn, Instagram, Tik Tok, and any other social media sites, franchisors need to recognise that social media which consumers use is likely to be different than social media that franchise prospects will use. While many people may look to social media for deals and discounts, in the area of franchise sales, it is mainly used as a first stop on the way to the franchisor's website. Recent data shows that social marketing is not replacing traditional media but rather enhancing it. Franchise industry surveys show a relatively low percentage of franchise sales can actually be attributed to social media which cannot be relied upon alone and should instead
be blended with a variety of other media options. Usually franchisors will allow franchisees to establish their own local social media sites rather than having one central site for the brand. However, even with policies in place, franchisors need to continually monitor a franchisee's use of social media much like they would any other form of local marketing.
Technology is finding its way into many of the matters we deal with. Some of the terms you may come across include the following: Bit v Byte; Deepweb and Darknet; Distributed Denial of Service Attack (DDoS); domain name; internet of things (IOT) and Voice Over Internet Protocol (VOIP).
In the Australian case of Seafolly v Madden social media and brand damage are discussed. In this case the owner of a small swimwear business posted on her Facebook page a number of extracts from the Seafolly catalogue of the Seafolly designs with the question: "The most sincere form of flattery?" and the equivalent names for her designs. The owner also contacted various media outlets and the story quickly spread. Seafolly sued the owner, Madden, for misleading and deceptive conduct in breach of the Australian consumer law. Madden maintained that her comments were personal in nature and not business related but the Court disagreed and found Madden liable for misleading and deceptive conduct. Because Madden posted
Social media, including networking sites like Facebook, Twitter and LinkedIn, has increasingly become an HR issue around the world. While such online tools have created opportunities for employees to connect with other people and share information and ideas, both within and outside the organisation, they also pose a number of risks to the business. The issue of who has ownership of professional social media accounts has emerged, particularly who gets to keep them when the employment relationship ends. There have been several cases in USA where ownership of such accounts has been in dispute. In one case involving a tech review company called PhoneDog, the employee gathered 17,000 followers while tweeting on behalf of the company. When the tweeter left, he changed the Twitter handle to his own name (removing the PhoneDog part) and thus took the followers with him.
In conclusion, social media in the 21st century is a powerful tool to be used by franchisors in making the brand more well known and by obtaining direct and time feedback from franchisees and members of the public. From a legal point of view, it must be carefully monitored and franchisors should have a dedicated person on the team to monitor and control social media on a daily basis. Negative comments can destroy the brand and dealing promptly with customer complaints is essential. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 53
“ While many people may look to social media for deals and discounts, in the area of franchise sales, it is mainly used as a first stop on the way to the
A NEW APPROACH TO SUPPORT THE NE x T GENERATION WORKFORCE
“ It’s time to think differently and I hope this inspires you to do so.”
But these industry management software’s have become so intelligent and comprehensive, that for better or worse, much of the human centric system is now greatly automated.
VIDSTEP provides a fresh, new and highly effective approach to the evolving balance of systemisation and automation to support the next generation workforce.
Is it fair to say that the technologies we use to manage our businesses are evolving more rapidly than ever before?
Have Gen-Z’s entering the workforce been raised with technology as a major part of their existence?
Of course these are leading questions and the obvious answer is ‘Yes’ to both of the above.
With that said, these technologies and this workforce are forming the frontlines of our businesses and we must start to think differently.
It’s critical that we understand the change afoot and ensure we are truly competitive as we face this exponential rate of change.
In any growing business, especially a franchised business, the human system and the processes which support the team have always been the essential element for scale and leverage.
Without Systemisation, we all know quality and consistency comes crashing down and owners revert to micromanaging and putting out constant fires. Growth dies.
In my many years in business process management, I have always been clear that your business must be viewed as a single system.
That single system is made up of clear and distinct departments, and each department has its own workflow. On these workflows,
you see a series of tasks, which show you your process titles.
Of course, processes are then simply an instruction to clearly define “a series of actions or steps taken in order to achieve a particular end” in completing those said tasks. Simple right?
Any software or technology the team used in addition to this, was always viewed as a tool for operational efficiencies and this has always been second nature to me, and essential in helping others to keep it simple and see it too.
However, things started to blur a few years ago with the increasing advancement of industry-based management technologies.
Technologies such as CRM’s or job, task and project management software, which teams use as their operational go-to tool, spending most of their days using it.
Until recently, I stood firm on the human centric system existing as the priority, which then dictates what the management software must do, and indeed, which management software a business should choose in the first place.
This new re-balance of the scales of systemisation versus automation, forced myself and my Vidstep team to think much differently to address the obvious change, and to predict where the future lies. Systemisation is still critical, but it must be harmonious with these new levels of automation.
We looked at existing software that deals with systemisation and process content, and we could see that although there are already some very good solutions that convert process documents to cloud based solutions with video, these are essentially a modern take on a somewhat antiquated method that will soon become redundant and subject to great change.
Vidstep invested heavily in development these past couple of years, to address these issues and provide a fresh, new and highly effective approach to the evolving balance of systemisation and automation, and to support the next generation workforce.
It’s time to think differently and I hope this inspires you to do so.
travis Reading. c o-Founder and c E o Vidstep
Go to https://vidstep.io/ to request your free consult or start your 30 day free trial
54 BUSi N e SS FR a N c H iSe M aG a Z i N e
sP otlight on service: VIDSTEP
Vidstep is an Australian, guided instructional video technology to create simple yet comprehensive microtraining and process content in minutes, to drive a quality network and successful franchise. Used by over 30,000 clients in 127 countries, if YouTube and an instruction manual combined, Vidstep would be it. With its 'in video' product purchasing capabilities, viewers not only know how to do it, they know exactly what tools and products they need to get the job done.
Franchise consistency When Instructions Really Matter. Process | Training | Instructions | Quality Franchise
Seeking consistency between all your franchises? www.vidstep.io
All businesses are affected by seasonality and ebbs and flows, but with the right initiatives you can make sure you're getting the most out of your franchise all year round and also make it more resilient to change and unexpected hurdles, which are the norm for businesses right now.
56 BUSi N e SS FR a N c H iSe M aG a Z i N e ex P ert advice: Mark Redell | Ceo | The Bk’s Gymnastics Franchise Network
h ow to make your F ranchi S e work harder For you in 2023
Mark is the CEO of BK’s Gymnastics, a franchise network of specialty kids’ gymnastics centres across Australia. BK’s Gymnastics is part of the Belgravia Group, one of Australia’s largest privately-owned health and leisure companies, with a diverse portfolio of franchise businesses including Genesis Health + Fitness, Coaching Zone, Ninja Parc and JUMP! Swim Schools. Mark has over 25 years’ experience working in the sports industry, including CEO positions at Gymnastics Australia, the Football Federation Victoria and Bowls Australia. http://bkgymswim.com.au
Every franchise is different and depending on your industry, you are probably already aware of when you’re likely to be quieter –particular times of the year and perhaps even certain times of the day or week. But what if you could turn those quiet times into equally busy times and also extend your income opportunities when your customers are engaged with your business?
It’s essential to get your core offering right first, but tapping into extra income streams will give you a solid foundation for your franchise for years to come. With a little forward-planning and out-of-thebox thinking, you can create a franchise business that can weather the ups and downs, encourage activity in the less busy times and maximise its income potential.
The strategies will depend on the particular nature of your franchise, but here are a few ideas to get you started:
What else can you sell?
Are there certain items your customers are likely to need while they are engaged with your business? If you’re providing swimming lessons, your customers are likely to need swimming caps, for example. Can you sell branded t-shirts? Is an onsite café a possibility or wattle bottles and a small snack stand?
Brainstorm what additional, practical conveniences you can provide that you can make a margin on.
can you extend your offering into
people’s homes?
Is there a take-home or DIY option for your product or service that you could offer as an add-on to your core offering? Can you take your service online or, for example, or if you’re providing a food service, perhaps your customers want to buy a bottle of one of your signature sauces so they can enjoy it at home.
how can you make use of your space in quieter times of the day?
Is there a group you could tap into who would be interested in accessing your service when your main target market isn’t? If your main target market is kids after school, for example, can you service adults during school hours? Or could you offer private bookings for corporate events, schools or private groups? Give this some through and research community groups in your area to see if any could be a good fit.
Get creative as the sky is the limit.
can you extend what you offer to other demographics?
Can you do something just for kids? For seniors? A special men’s package? This doesn’t have to be something you offer all year round – it may just be a special tactic that you use during quieter times of the year. If you can slightly repurpose what you already do to suit a different demographic, it may be worth a try – they could even turn into an ongoing part of your business.
can you teach what you do?
Your expertise in a particular product or service is a very valuable thing and people will often pay to gain knowledge that they can then put into practice in their own lives.
Can you teach people how to complete a particular task or make a home-version of a particular product? If you have the space, you can run the classes onsite or look at online seminars if you don’t have the room to host.
You can run these classes in quieter periods and use tickets to the event for incentives, promotions/giveaways and rewards to current customers.
can you embrace the seasons?
Can you do something creative for winter, for Halloween, for Mother’s Day or Easter? There’s also a calendar full of quirky celebrations, from Fairy Bread Day to International Ninja Day. Shaking up your offering and having a little fun can attract new eyeballs to your business and give your regular customers an excuse to try something else from your business. If you’re particularly creative with your idea, you may even be able to attract some media attention from your local newspaper.
can you speak to your customers?
how
can you incentivise customers at quieter times of the year?
Can you offer a special, host a challenge, run an annual program or could you host birthday parties? At BK’s Gymnastics, for example, we offer birthday parties and also school holiday programs which utilise the space while regular classes aren’t happening.
One of the best ways to get ideas about how you can provide additional value to your clients is to ask them and carefully listen to what they have to say. Open a communication line with your customers. Perhaps it’s through an online survey or oneon-one chats with some of your regulars. You just might be surprised at what you hear and what ideas you may receive to get more out of your current business. When you can confirm the need/demand before you introduce something new it certainly removes some of the risks and what-ifs. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 57
“ With a little forward-planning and out-of-the-box thinking, you can create a franchise business that can weather the ups and downs.”
7 Sim Ple Secret S to totally r ocking your Sta FF Succe SS
in this post pandemic era, every industry in Australia is experiencing the challenges of not only finding staff but getting staff to work and inevitably keeping them!
Never has it been so important to take a good hard look at your business and really shine a light on whether you are setting your employees up for success or failure.
As business owners, we don’t set out to make our staff “Fail” on purpose. However, sometimes we are so busy in the doing that we fail ourselves to take the time to understand what success means, why it’s important and how that might inadvertently set our staff up to fail rather than proactively setting them up for success.
“Success” is the accomplishment of an aim or purpose, a goal that both motivates and drives a person to perform. When your staff are consistently and efficiently performing, this will positively impact the team, the culture, your clients and ultimately your profit.
So, how do you proactively rock your staff success? It’s easy, go back to basics and follow these 7 simple (not so secret) secrets!
secret #1 - success starts before you hire
Skills can be taught, that’s why people go to school, university, tafe and do courses. What you can’t teach are people’s Visions, Missions and Values (VMV’s) in life so by understanding your businesses VMV’s, you
58 BUSi N e SS FR a N c H iSe M aG a Z i N e ex P ert advice: Krystle
| Co-founder | Team Accelerate
Divertie
can search for people who are the right fit that primarily align with your meaning of success and then make sure they have the right skills.
secret #2 - Make a fantastic impression
Staff are interviewing and/or reviewing you and your business as much as you are them so it’s equally important for you to be 100% present (Don’t have a wandering mind), make and retain eye contact, have body language that is open and relaxed and ask open questions that engage the person in casual conversation. Don’t get me wrong, it is important to have a checklist, stay on track and provide the same fair interview / review process to everyone BUT those are the foundations that enable you to make a fantastic impression and stay on the path to success.
secret #3 - get to know them
Whether you have new or current staff, taking the time to genuinely get to know them and deeply understand:
1. What their goals are in life, both personal and career (Vision)
2. What success means to them (Mission); and
3. What’s important to them (Values)
This doesn’t have to be done by you as the business owner, it can be delegated and either way will help you, your team and your business to nurture, develop and synchronise success at all levels.
secret #4 - listen to understand not respond
People feel important when they have a voice. People feel empowered when their voice is heard. By providing an environment (Be that workshops, meetings, one-on-ones etc.) where staff are encouraged to:
Krystle divertie is the co-founder at Team Accelerate, where her and her team have over 35 years of experience in HR, HSE & Operating Systems within a board range of industries. Their depth of knowledge and experience ensures that your staff are set up for success from the start.
Where are your HR Systems at? You can visit the Team Accelerate website and “Rate Your HR” to access how it’s going - www.teamaccelerate.net/rate-my-hr-system
Set aside personal agendas, biases and
Be patient and focused on the person
Ask open-ended questions to learn more;
Actively summarise what was spoken to
Staff will feel comfortable to voice concerns, take ownership of mistakes and actively provide feedback and solutions towards continual success.
secret #5 - train for them to leave
Now this secret might be a challenging one to get your head around because as business owners, if we put all that time and effort into training our staff for success, we want to selfishly reap those rewards. However, it’s a bit of a catch 22 really, if you don’t train them and set them up for success then you’ll be left with a subpar staff member that actually costs you more in inefficiencies, mistakes and money. If you do take the time to train them for success (And follow secrets 1-4), then you are proactively increasing the chance of staff staying because of how successful they feel.
secret #6 - recognise success
Whilst people feel important and empowered when they have a voice, they feel wanted and a pivotal part of a team when they
are celebrated. This doesn’t have to be an elaborate awards ceremony (Though it totally can be if that’s what success looks like for you and your business), it can be as simple as a pat on the back, an unexpected coffee to say “Thanks” or a shout out during a meeting. The most important thing to keep in mind here is what “success” means to each staff member and recognising that for each individual will boost staff ego’s, promote team morale and you guessed it, get you rocking you staff success.
secret #7 - provide the right tools
There is absolutely nothing worse than trying to do a task / job / project and not having the right tools to be successful. An essential tool that we find extremely valuable is cloud based software that helps you actively manage not only your business compliance but your people (HR) compliance. In this day and age of being cloud based, there are many options for HR software so it’s important to understand:
1. What problem are you trying to solve?
2. What features does the software NEED to have in comparison to WANT to have
3. What does the software support look like (AKA Can you talk to a real person or just a chatbot?)
4. What is your budget?
Being able to provide a seamless, consistent and efficient onboarding and ongoing management experience will hands down rock your staff success and ultimately the success of the business when it comes to your
i N e 59
want to S tart your own bu S ine SS in 2023?
The Franchising & Business Opportunities is looking forward to bringing you two events showcasing a huge range of franchise systems and small business ideas.
Exploring a change of career in 2023 is going to be top of mind for many people and the expos are the place to start the research, ask the questions and compare the opportunities.
At the shows you will discover exciting franchise brands and small business opportunities that align with your goals and values. You will have the chance to establish connections through face-to-face contact that allows successful partnerships to flourish.
The shows will be running in Melbourne from 6-7 May and in Sydney from 12-13 August. Brisbane and Perth will return in 2024.
Researching a business opportunity can feel overwhelming if you’re faced with pages and pages of google listings – what you really need is someone knowledgeable to explain it to your personally. The Franchising & Business Opportunities Expos brings together franchisors, franchisees, legal and financial experts, as well as industry and government authorities, giving you the chance to discover a range of business ideas.
‘It’s important to do some research online, but nothing can replace meeting real people who can explain the ins and outs of their business venture.” Says exhibition manager Fiona Stacey. “And visitors are often inspired by business ideas in industries they had never even considered!”
Whether you are an experienced small business owner or just thinking about a new start, you will find everything you need to start or grow a business. “Hearing from franchisees in person gives a great insight into the challenges and opportunities of owning a franchise,” adds Stacey. “They are very frank about their experiences – what has worked well for them, and what hasn’t!”
In addition to meeting exhibitors, visitors can attend the free seminars held as part of the show. Here visitors will learn from experts in franchising and hear from successful franchisees, as well as strategies to help you succeed and pitfalls to avoid.
The Start Your Own Business Workshop will return to both shows on Saturday and Sunday morning from 9 am, delivering advice on business ownership, how to get started and what you need to know to take the leap.
Fiona adds “The Expo is independent and gives you the perfect chance to see the options, speak with the experts and have all your questions answered.”
Put the dates in your diary now! For more information on visiting or exhibiting, please contact Fiona or visit www.franchisingexpo.com.au.
diary date S:
Melbourne: 6-7 May 2023, Melbourne Exhibition Centre
s ydney: 12-13 August 2023, ICC Sydney
b risbane: Returns in 2024
perth: Returns 2024
P rofile: Franchising Expo r eader SPecial: Register to visit any Franchising & Business Opportunities Expo for half price at www.franchisingexpo.com.au by using promo code CGB
BUSi N e SS FR a N c H iSe M aG a Z i N e 61 BE YOUR OWN ENDORSED BY Learn how at the • Free advice from the experts • Meet the people behind the brands • Free seminars daily Get your half price ticket online using code CGB at franchisingexpo.com.au SAVE $10 Melbourne 6-7 May 2023 | Sydney 12-13 August 2023 franchisingexpo.com.au B SS
B ehi N d the headline S
Jason g ehrke is the director of the Franchise Advisory Centre and has been involved in franchising for more than 30 years at franchisee, franchisor and advisor level. He advises both existing and potential franchisors and franchisees, and conducts franchise education programs throughout Australia.
He has been awarded for his franchise achievements, and publishes Franchise News & Events, Australia’s only fortnightly electronic news bulletin on franchising issues. In his spare time, Jason is a passionate collector of military antiques. www.franchiseadvice.com.au
franchisors scramble to list on disclosure register
Almost 200 Australian franchisors have scrambled after the deadline to upload their details to the Australian Government’s online Franchise Disclosure Register.
Approximately 1,300 franchisors had uploaded their details by the morning of the Register’s public launch date of November 15, with almost nearly 200 others joining in the following 17 days for a total of 1,498 franchisor listings as at December 2, 2022.
The Register was a recommendation of the 2018 Franchising Inquiry, and is intended to be a definitive list of entities which offer franchises in Australia. It originally proposed to include disclosure documents, but instead moved to a required list of information that franchisors must provide. The Register administrator may still require a franchisor’s disclosure document, key facts sheet and standard form agreement to be included in its listing, with a number of franchisors already voluntarily uploading their franchise agreements and disclosure documents.
A last-minute change to the Franchising Code of Conduct that included further references to the Register took effect from 11 November, just three days before the deadline for franchisors to finalise their Register listings. The changes to the Code, outlined in the Competition and Consumer (Industry Codes—Franchising) Amendment (Additional Information) Regulations 2022, were passed by the government on November 10 and took effect the following day. An
updated version of the Franchising Code of Conduct is now available Competition and Consumer (Industry Codes—Franchising) Regulation 2014 (legislation.gov.au)
The Register requires franchisors to provide their name, trading name, ABN, office address, phone and email contacts, and ANZSIC division and subdivision codes for the industry in which the business operates, as well as other information which previously was voluntary, but following the latest Code changes, will now be mandatory. Franchisors who registered before the latest Code changes may need to update their profile to answer questions that were previously voluntary.
• To see the latest version of the Franchising Code of Conduct, https://www.legislation. gov.au/Details/F2022C01111/Download
• To see the government’s Explanatory Memorandum regarding the Code changes, https://treasury.gov.au/sites/ default/files/2021-09/c2021-210402_ explanatorystatement.pdf
• To see the Franchising Code amendment bill, https://www.legislation.gov.au/ Details/F2022L01445
• To see the Franchise Disclosure Register website, visit www.franchisedisclosure.gov. au
register does not clarify brands versus franchisors
The Franchise Disclosure Register has 1,498 franchisors listed as at December 2, 2022, however this figure does not provide a clear indication of the number of franchise brands
operating in Australia as multiple franchisors may operate under the same brand as master franchisees.
For example, as at December 2 there are 204 listings on the Register relating to the search term “Jims” potentially all offering franchises relating to the Jim’s Group of 52 franchise brands via a network of divisional and regional master franchisees, each of which would be required to list on the Disclosure Register.
The number of brands operating in Australia has been estimated over recent years to be somewhere between 1,000 and 1,300, with studies by Griffith University showing a slight decline of brands from 1,200 in 2012 to 1,160 in 2016.
However the exact number of franchise brands operating in Australia is not revealed by the Franchise Disclosure Register’s current search functions, and will potentially require a manual analysis of individual listings unless additional functionality is built into the Register.
penalties for unfair contract terms to commence next year
Companies that have entered into unfair contracts with small businesses have until October 28 next year to rewrite the agreements or face new and significantly higher penalties, according to media reports.
The Treasury Laws Amendment (More Competition, Better Prices) Bill 2022 passed both Houses of Parliament on October 27, 2022. The bill introduces penalties and
62 BUSi N e SS FR a N c H iSe M aG a Z i N e
hot t0 P ics
other changes to unfair contract terms and significantly increases maximum penalties for breaches of the Competition and Consumer Act. Currently, courts can declare specific contract terms unfair and void but cannot prohibit them or impose penalties on businesses that include them in standard form contracts.
Maximum penalties for companies breaching competition law will increase to the greater of $50 million or three times the value derived from the relevant breach, or 30% of the company’s turnover during the period it engaged in the conduct.
More small businesses will also be affected by the changes which will apply to businesses with fewer than 100 employees or an annual turnover of less than $10 million. Previously, small businesses had to have fewer than 20 employees. Read more by going to ACCC welcomes new penalties and expansion of the unfair contract terms laws | ACCC; or https://www.afr.com/policy/economy/rewriteunfair-contracts-or-face-penalties-businesseswarned-20221101-p5bun1
huge trainee dropout rate amid claims of suppressed wages
Documents obtained under Freedom of Information (FOI) indicate that 47% of new staff signed-up to government-funded training courses at national burger chain Grill’d failed to complete their training, according to a media report. New Grill’d staff are required to sign up to the brand’s “Hamburger University” regardless of their interest in hospitality
qualifications or what other studies they may be pursuing. The vocational qualification was funded under the Coalition’s Boosting Apprenticeship Commencements program (BAC), allowing Grill’d to pay trainees less per hour than non-trainees and receive up to $28,000 per year, per trainee.
Recently released documents clearly state that $16.6 million of subsidies were paid to Grill’d for 2,799 staff who signed up for the Hamburger University program between October 2020 and June 2022, of which 900 are still in training, 1,299 dropped out, and just 600 have completed.
Meanwhile, representatives of the Retail and Fast Food Workers Union (RAFFWU) claim McDonald’s has also benefited from tax-payer funding for what could be considered basic on-the-job training which also allowed them to supress wages, according to a media report.
It is not mandatory for McDonald’s staff to undertake the training courses and the company has defended the $29.5 million it received under the funding initiative by clarifying that recipients met all BAC program requirements. Of $29.5 million recieved, $25 million was paid to nearly 200 McDonald’s franchisees to subsidise up to 50% of the wages of around 4,600 trainees, while $4.5m was received by McDonald’s Australia Holding, a subsidiary of the US company, for 840 staff members.
Of the nearly 5,500 McDonald’s employees who received a wage subsidy (5% of its total Australian workforce), 800 have completed their training, 2,800 are still being trained, and 1,550 (28%) have dropped out.
Major service brand fined for alleged code breach
The Jim’s Group, Australia’s largest service franchise chain, has paid penalties of $24,420 after the Australian Competition and Consumer Commission (ACCC) alleged that its Dog Wash division failed to correctly disclose details of ex-franchisees, according to an ACCC statement.
The ACCC alleged that Jim’s Dog Wash, one of 52 divisions of the Jim’s Group, understated the number of ex-franchisees in its disclosure document, and that it failed to provide the contact details of those exfranchisees. The ACCC also alleged that Jim’s Dog Wash misrepresented the amount to a franchisee that their cooling-off rights under the Franchising Code of Conduct ended 14 days after making a deposit payment, rather than 14 days after signing a franchise agreement.
The payment of a penalty arising from an infringement notice is not an admission of contravening the Australian Consumer Law.
praise for franchisee’s unique job ad
A Queensland outlet of tyre and car servicing franchise Bridgestone has been praised for posting an amusing and inclusive advertisement seeking a tyre fitter to join their team, according to a media report. The advertisement’s introduction is an entertaining invitation for applicants to earn money while losing weight and building muscle, but ultimately Bridgestone Noosa’s main concern is that applicants be positive, happy, and willing to learn, with age, gender, and race deemed unimportant.
Wage underpayment class action heads to court
A longrunning claim of wage underpayment of workers in pizza chain Dominos’ Australian stores will head to the Federal Court after lengthy delays, according to a media report.
The class action alleges that until 24 January 2018, Domino’s incorrectly told its franchisees to pay their workers under the wrong employment agreements, resulting in delivery drivers and in-store workers being paid less under a workplace agreement rather than the Fast Food Industry Award. The wage disparity was revealed by the Retail and Fast Food Workers Union, which is also leading a number of wage underpayment claims against fast food giant McDonald’s and its franchisees in Australia. v
BUSi N e SS FR a N c H iSe M aG a Z i N e 63
Level 6, 64 Marine Parade (PO box 10857) Southport QLd 4215
P 07 5591 2522 F 07 5591 2511
Contact Sam rees E sr@ippartnership.com.au www.ippartnership.com.au
a specialist franchising and Intellectual Property legal firm, providing advice for franchisors from conception to recruitment and ongoing management.
The firm takes great pride in its long term relationships with franchisors and providing clients with expert, tailored and cost-effective advice. Expert advice and assistance is also provided to franchisees buying & selling businesses as well as in relation to disputes.
Level 2/138 robina Town Centre drive, robina QLd 4226 P 1300 360 867 E enquiries@localsearch.com.au business.localsearch.com.au
https://www.facebook.com/LocalsearchaU/ https://www.instagram.com/localsearch/ https://www.linkedin.com/company/localsearch/
Localsearch is one of australia’s top-rated digital marketing services with more than 500 reviews, with a 4.9 average star rating.
Since 1993, we’ve helped more than 28,000 australian business owners, supporting them with everything from websites and search engine optimisation to Google ads, social media marketing and Google My business.
Our partnerships with some of the biggest technology companies in the world — including Google, facebook and Microsoft — help us deliver cost-effective, yet affordable services to grow your digital presence.
Level 3, 145 Eagle Street, brisbane QLd 4000 P 07 3221 2221 E info@morganmac.com.au
We are a boutique firm specialising in Commercial Litigation, d ispute resolution and franchising; with extensive experience in complex commercial litigation involving disputes between franchisors and franchisees and in providing legal advisory services to franchise businesses.
The franchise related legal services we provide include:
• Commercial litigation
• Dispute resolution and franchise mediation
• Franchise Dispute solutions and strategies
• Corporate and business structuring
• Purchase or sale of franchise businesses
• Advising on franchise documents
• Advising on franchise renewal or exit
• Preparing franchise documents
• Risk and compliance advice
• Commercial and retail leasing
• Privacy and privacy policy advice
Commercial litigation and franchising are complex areas of law. We help our clients to resolve or navigate legal matters and obligations in the context of their businesses. We recommend strategies to clients that minimise and manage the risks of legal non-compliance and legal disputes.
We work with our clients to implement their commercial objectives. Our aim is to achieve the best possible outcome for our clients.
Suite 13, 317 Whitehorse road, nunawading VIC 3131 P 1300 123 300 Contact fred nadde E fred@steadfasteastern.com.au fred@steadfasteastern.com.au
Shopinsurance has been looking after the needs of franchisees and franchisors for over 15 years.
We offer via our website automated business insurance solutions backed by “one on one” personal advice, to ensure all our customers receive a personal level of care.
We look after the needs of franchisees such as just cuts, Hairhouse Warehouse, Gloria jeans, afL stores, Michel’s patisserie, Subway and Schnitz.
all it takes is one phone call or email and we take the worry out of what insurance coverage you need, how much it costs and best way to structure your insurance for one shop or for a franchisor insurance facility for all.
Give our director a call on 1300 123 300 australia wide.
BUSi N e SS FR a N c H iSe M aG a Z i N e 65
https://www.morganmac.com.au/
P rofessional services listings
anZ
7/833 collins Street, Docklands vic 3008 Ph: 0481 007 663 email: anzmobileledning@anz.com Website: https://www.anz.com.au/personal/home-loans/get-started/mobile-lending/join-us/
arameX
Level 9, 491 Kent Street, Sydney, NSW 2000 Phone: 1300 3278 929 (aUS) 0508 692 726 (NZ) email: fso@fastway.com.au (aUS) recruitment@fastway.co.nz (NZ) Website: www.aramex.com.au www.aramex.co.nz
beDsheD
75 Howe Street, Osbourne Park, Wa 6017 Ph: 0447 891 158 email: gprussia@bedshed.com.au Website: bedshedfranchise.com.au
briDgestone australia
Braybrook tenancy 1 Home and co. 330 Ballarat Rd Braybrook, vic Ph: 0472 821 738 email: braybrook@citycave.com.au Website: https://www.citycave.com.au/braybrook
- - - -
Freight & logistics/ courier 28 (aus) 18 (nZ) fca available upon application dependant on territory
beD retailer 40 fca $75,000 $900,000$1,000,000
yre retail
t
health & wellness centre 4 - - -
Quarter One, Level 2, 1 epping Road, North Ryde, NSW 2113 Ph: 0402 902620 email: scott.mcintosh@cityfarmers.com.au Website: www.cityfarmers.com.au/dogwash Dog wash 21 fca $20,000 $30,000
Deckseal
PO Box 4093, Burwood east vic 3151 Ph: 1800 332 525 email: admin@deckseal.com.au Website: www.deckseal.com.au
ella baché
ella Bache Hallas trading company, 2 Lambs Road, artarmon, NSW 2064 Ph: 02 9432 5014 email: katherine@ellabache.com.au Website: www.ellabache.com.au
FernwooD women’s health clubs
Level 1, 49 Elizabeth Street, richmond VIC 3121 Ph: 03 9630 8800 Website: www.fernwoodfitness.com.au
home caring
4/327 Woodpark Road, Smithfield, NSW, 2164 email: info@homecaringfranchise.com.au Website: www.homecaringfranchise.com.au
inXpress
3/14 Burke crescent, North Lakes, QLD 4509 Ph: 1300 097 857/0434 111 985 email: Sales.au@inxpress.com Website: inxpress.com.au
Jims’s cleaning group
D5, 1-13 the Gateway Broadmeadows vic 3047 Ph: 131 546 email: admin@jimscleaing.net.au Website: www.jimscleaning.com.au
eck
D
skincare an D beauty 80 franchise salons - n/a variable
w omen’s h ealth & Fitness 71 fca, ausactive $55,000 $250,000
health/age D & D isability care 20 fca -
$50,000-$100,000 (in partnership with the franchisor)
international anD Domestic Freight consultants 48 fca, ifa $64,950 -
home services 1,050$20,000 -$30,000 $20,000
mobile pool shop & pool service 100+ fca $69,000
$69,000
aF ter school tuiton 322 fca $5000 $4,000-$30,000
laser clinics australia
lenarD’s
minDchamps early learning australia pty ltD
laser , in J ectables , skin treatments , bo Dy 180 + fca $60,000+gst $290,000+gst
chicken retail 21 Fca $50,000 $250,000
e arly c hil D hoo D eD ucation s ervices 21 - - -
c hi lD ren’s Fitness Franchise b usiness 13 - $50,000 $450,000 - $550,000
nineDots builD aDvocates
r esi D ential b uil D aDvisory 2 $20,000 excluding gst $75,000 excluding gst vendor finance available franchise listings
66 BUSi N e SS FR a N c H iSe M aG a Z i N e
Franchise nature oF business outlets assoc member initial Fee min invest
mobile lenDing broker/ banking Finance
210 Greenhill Road, eastwood, South australia 5065 email: FranchiseeRecruitment@bridgestone.com.au Website: www.bridgestone.com.au/stores/franchise-recruitment anD
automotive mechanical services 171 fca $50,000 $350,000
city cave
city Farmers Dogwash
an D timber restoration 14 fca & aig (australian industry g roup) $33,000 + gst $65,000 + gst (incl franchise fee) + vehicle
+ vehicle
Jim’s pool care 48 edinburgh Road, Mooroolbark vic 3138 Ph: 131 546 email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au
kumon eDucation
PO Box 5363, West chatswood, NSW 1515 Ph: 02 9684 8700 email: recruitment.vic@kumon.com.au Website: kumoninstructors.com.au/Franchise
Unit 21, 39 Herbert Street, St Leonards, NSW 2065 Ph: 0400 303 272 email: Franchising@laserclinics.com.au Website: www.laserclinics.com.au/franchise-opportunities
14 tombo Street, capalaba QLD 4157 Ph: (07) 3100 7800 email: kellybeach@lenards.com.au Website: www.lenards.com.au
Suite 1, Ground Floor 92-94 Norton Street, Leichhardt, New South Wales 2040 PH: 1300 646 324 Website: au.mindchamps.org email: tinat@mindchamps.org
my First gym australia/new ZealanD Ph: 0434 071 536 email:Dan@myfirstgym.com.au Website: myfirstgym.com.au
1/9 Douro Street, North Geelog vic 3215 Ph: 1300 993 683 email: rebecca@ninedots.com.au Website: www.ninedots.com.au
pack & senD
Unit 3c Mfive Business Park, 1 Moorebank ave, Moorebank, NSW 2170 Phone: 0447 711 353 email: luke.martin@packsend.com.au Website: www.packsend.com.au
rams
Level 12/321 Kent Street, Sydney NSW 2000 Ph: 1800616 082 email: franchising@rams.com.auWebsite: www.RaMS.com.au/franchising/
right at home
Unit 4, 16-36 Nile Street, Woollongabba QLD 4102 Phone: 07 3177 9906 email: s@right@home.com.au Website: www.rightathome.com.au
senior helpers
Level 3, 63-65 cameron Street, Launceston taS 7250 Phone: 03 6333 4575 email: lwilliams@seniorhelpers.com.au Website: www.seniorhelpers.com.au
PO Box 6077, Seven Hills NSW 2148 Ph: aus: 1800 762 766 NZ: 0800 762 766 email: sota.franchise@snapon.com Website: www.snapontools.com.au
speeD Queen
67 colebard Street, acacia Ridge, Qld 4110 Phone: 1800 304 030 email:
BUSi N e SS FR a N c H iSe M aG a Z i N e 67 Franchise nature oF business outlets assoc member initial Fee min invest
leaD ing parcel & Freight reseller 115 +$77,000 ex gst from $230,000 for a g reenfield service centre
Finance 66 fca $35,000 + gst $250,000$400,000
ageD care 40 aged and commnunity care providers association and fca $120,000 $200,000
h ome care F or age D an D a D ults with D isabilities 14 fca $65,000 -
snap- on tools
mobile tools an D e Q uipment F ranchise 180+ fca / fanZ $43,000 varies
sales@andrewbarton.com.au Website: www.sqcommercial.com.au/turn-key-business laun D ry services 200+20%-30% deposit $75,000 soul origin 580 Parramatta Petersham Road, NSW 2049 Ph: (02) 8565 5400 email: geoffh@soulorigin.com.au Website: www.soulorigin.com.au Fresh FooD anD killer coFFee fca 138 $60,000 $250,000 subway systems australia pty ltD Level 9, transport House, 230 Brunswick Street, Fortitude valley QLD 4006 Ph: 1800 630 355 email: australia_development@subway.com Website: www.subway.com.au Foo D - Quick service restaurant (Qsr) o ver 1,200 restaurantsaud15,000 + gst (australia), usd12,500 + gst (new Zealand) site dependent a-Z liStinGS are a Great Way to proMote your buSineSS For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to: www.businessfranchiseaustralia.com.au
anZ Mobile lending
aNZ Mobile Lending is the only mobile lending franchise opportunity offered by a major bank in australia. a s a franchisee you can enjoy the autonomy of running your own business and benefit from the recognition of aNZ’s brand and an established support team behind you.
aNZ’s mission is to shape a world where people and communities thrive, and aNZ Mobile Lending is a key driver to achieving this success. Our franchisees are driven business leaders who are passionate about delivering outstanding service to their customers. t hey help customers achieve their home ownership
ara M e X
aramex has been operating internationally for almost 40 years. in New Zealand and australia, we began as Fastway couriers over 35 years ago, joining the aramex family in 2016.
t he aramex network across New Zealand and australia now includes 28 regional franchises and over 1200 franchise partners. We offer our franchise partners an awardwinning system, world-class technology,
goals and build their own high performing teams. a s your customers continue their journey in life, your business grows alongside them continuing to offer aNZ’s banking and lending services as and when they need it. additionally, aNZ Mobile Lenders enjoy an attractive earning potential and a competitive business model.
Unlike many other franchise models, aNZ Mobile Lending does not require franchisees to sign up to retail leases or carry valuable stock on hand.
https://www.anz.com.au/personal/home-loans/getstarted/mobile-lending/join-us/
training and support to help them to run their own rewarding business in their local communities.
For more information contact: aUS: 1300 327 892 fso@aramex.com.au www.aramex.com.au NZ: 0508 692 726 recruitment@aramex.co.nz www.aramex.co.nz
BEDSHED
Are you looking for the freedom and flexibility to be your own boss? Independent research shows our franchisees are more financially satisfied than 84 per cent of the franchising sector. Our mix of industry knowledge and specialised advice and training, mean greater success for our franchisees.
Bedshed is an accredited franchise business model led by a professional management team. Backed by over 40 years of successful operation,
Bedshed provides support, specialised advice, training and a proven structure which takes a lot of the risk out of running your own business.
Bedshed is committed to partnering with franchisees to help them achieve business success, while offering flexible hours and a fulfilling lifestyle.
Got a question? Just want to have an initial conversation? Contact our National Business Development Manager, Greg Prussia on +61 (0) 447 891 158
www.bedshedfranchise.com.au
b ridgestone australia
Bridgestone has retained the title of australia’s Most trusted tyre Brand every year since 2014. Being associated with the industry’s strongest and most trusted brand through this proven and highly successful Franchise model gives you an immediate head start.
a core component of the success of Bridgestone Select is the ability to offer consumers a one-stop shop for all their tyre and automotive service needs. t his allows our Franchisees to build a loyal customer following with regular engagement.
Owning a franchise should be about running a business for yourself, but not by yourself. t he Bridgestone philosophy
is one of total support for our franchisees. Whether you are purchasing an existing franchise or starting with a new site, we are with you. i t is our ongoing commitment. Our franchise fee of 3.5% is among the lowest in the industry, and unlike many other franchise models, we do not charge a separate marketing levy.
We are now seeking expressions of interest from prospective franchisees interested in joining the Bridgestone Select family. couples are strongly encouraged to consider this opportunity to join the proven and highly successful Bridgestone Select network with a full 10-year Franchise term included.
www.bridgestone.com.au/stores/franchise-recruitment
city cave
city c ave Float & Wellness centre aims to build healthier communities through services that support the mental and physical wellbeing of our clients.
e ach location offers a range of Float t herapy, infrared Sauna and Massage Services to assist in your health journey by providing natural
mental health remedies and supporting physical recovery. We aim to increase longevity in our communities through tailored health care, adding quality years back to your life.
Whether it is physical, mental, or biological, each site offers a range of Float t herapy, infrared Saunas, Massage, and specific practitioners to assist in your journey through health.
68 BUSi N e SS FR a N c H iSe M aG a Z i N e a -Z franchise directory
city far M ers dogWash
Be part of the c ity Farmers Dogwash franchise system with all the support that comes with it, it allows you to concentrate on your business;
Work your own hours
Group marketing power to support your business
Managed website including optimized search engine listing and adwords
24/7 call centre
Social media management and support, we can do it all for you Lead generation
deckseal
DeckSeal help homeowners and commercial clients around australia, transform their outdoor living spaces by restoring old timber and preserving new timber. Low start up cost, mobile business and a proven established model – it’s the perfect opportunity to seal your future with a DeckSeal Franchise.
t he restoration and preservation of timber structures and decks is a niche business, placed within a significant growth market. Now more than ever, people will be entertaining at home and utilizing their outdoor areas. a timber deck is an iconic part of the australian outdoor lifestyle and a key feature in countless homes across the country.
Our franchisees love what they do. t he satisfaction they get out of their work and business is endless, from seeing the deck at the beginning of the project to the final result is amazing! We undertake a wide range of projects including decking, cladding, screens, fences, seats, handrails, posts, outdoor furniture, planter boxes and garden edges and with
ella bach É
the ella Baché philosophy of personalised skin care has been with them from the very beginning. they were created by Madame Baché in Paris, 1936, a revolutionary cosmetic chemist who believed just as we are genetically different, the same holds true of our skin.
Her skincare philosophy was based on the belief that “because no two skins are alike”, every client’s skin is uniquely individual. Her immense passion for skin care has laid the foundations for who we are today.
they’ve carried forward Madame Baché’s philosophy of individual skin care, to provide skin diagnosis and personalised skin solutions so you get exactly what your skin needs to restore it to perfection. they
Lowest franchisee fee in this market
Initial & ongoing training & support. Be part of a team of like-minded franchisees. We also have back-up equipment should you have a breakdown you can use to keep you working, including a spare van!
• Take a holiday knowing your fellow franchisees can help look after your customers when your away and they are still yours on your return
Group buying power for equipment and consumables saving you $ that no independent operator could ever receive. We use a van, not a cumbersome trailer. The hydrobath comes out of the van so the dog is washed in its yard and is more relaxed. t he van is much easier to drive and reverse than a trailer too!
For more information call Scott Mcintosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.
a continual flow of enquiries, repeat business and an overwhelming demand for our services, a DeckSeal franchise should not be missed.
DeckSeal offers everyday people the perfect opportunity to capitalise on their existing skills or quickly build a new set without the burden of learning a new trade. Full training and ongoing support are provided with operational manuals.
DeckSeal currently has territories available in NSW, QLD, Wa Sa and ta S. Our current franchisees are from all different employment backgrounds and possessed varied business capabilities, but all reap the rewards of owning a DeckSeal franchise.
i f you’re a motivated, honest and organised person who wants to own a business that enables you to have more flexibility in your life, have control over your income, and bring a smile to your client’s face – then we want to talk to you.
Now is the time to buy into the home improvement market, so get 2021 back on track and contact us today – email admin@deckseal.com. au or call Danielle on 1800 332 525
now have over 140 locations nation-wide. every employee you meet in these stores is a trained ella Baché Skin therapist, and carries on the Madame Baché philosophy into the future.
at ella Baché, they’re committed to helping every individual feel confident in their skin. they do this by teaching them what their skin loves, using their expertise to create personalised, expert skin solutions for maximum results without the harm. they’re innovative, established and trustworthy, and they want their brand to be customer focused, empowering and inclusive. Plus, they want to truly engage with their audience, whether they’re clients over 40, their new audience of women and men in their late 20s and early 30s, college students, or potential new franchisees. www.ellabache.com.au
business franchise australia and ne W Z ealand
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.
For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of australia) and speak to one of our Sales e xecutives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz
fernWood WoM en’s h ealth clubs
at Fernwood Fitness, we believe in a balanced lifestyle that includes an abundance of nourishment, exercise, wellness, good friends, and self-love. We’re the leaders in women’s health and fitness and have been since 1989.
Noticing the lack of spaces for women to train and exercise with confidence, Diana Williams – businesswoman, proud mother and weightlifting champion – opened the first Fernwood Women’s Health club in Bendigo, v ictoria in 1989. From one small club we have grown to more than 70 clubs australia-wide and counting. With both in-club and online programs dedicated to empowering women to shine in all aspects of their lives, we can ensure that every woman finds the health, fitness and wellness journey that matters to them.
e xclusive for women, our clubs are purpose-built for perfect balance. t hink strength and weight training, state-of-the-art cardio
equipment, high-intensity exercise, and group fitness classes to suit every style. Whatever the reason a woman steps through our doors, we’re here to support and nourish her along every step of the way, achieving health and fitness goals together and smashing personal bests. Members are supported by experienced personal trainers, food and nutrition coaching, world-first wellness programs, and a community of empowered women – and we love it.
We support women both in and out of the gym with our memberexclusive online platform, Fernwood Pulse where members can access hundreds of nutritious recipes for all dietary requirements, at-home workouts, yoga flows, Pilates sessions and more.
Fernwood is the only health and fitness destination for australian women of all ages, being the club of choice for 70,000 women across the country.
Get it all at Fernwood.
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EXCLUSIVE TERRITORY
cOS t PeR L eaD Fee
LARGE
– ALL LEADS COME TO YOU with NO
h oM e c aring p ty ltd
Proudly australian owned, Home caring provides professional and compassionate personalised care services in the home and community and is seeking franchisees with health experience who can build a solid financial future combining their local networks and the national marketing of the Home caring and Dementia caring brands.
We are seeking high achievers, who want to make a difference in the community by providing excellent quality of care to clients.
inXpress
inXpress is one of the world’s largest logistics franchisors. Our innovative proprietary shipping platform allows small to medium businesses to easily book and track their domestic and international shipments online, whist receiving local support from their freight consultant (franchisee). Our global buying power means that our franchisees can offer their customers great rates from a choice of world-class carriers such as DHL, tNt, Startrack and UPS. With 400+ franchises globally, operating in 14 countries, inXpress continues to grow its australian footprint.
the active franchisee partner manages the daily operation of the branch, sourcing new clients, ensuring existing clients’ needs are being met, recruiting and training care workers and managing a team of people.
a comprehensive training program, ongoing operational support and a full suite of cloud-based business management tools assist with the growth and success of your home care business.
contact Bill Lockett for more information on: info@homecaringfranchise.com.au
a global leader with a proven franchise business model developed over 20 years, inXpress australia is looking for motivated individuals, with a passion for business and sales, to join our thriving franchise network of freight consultants, with low investment and minimal risk. you’ll benefit from comprehensive training and ongoing coaching, an automated user-friendly system and established carrier partnerships, all fully supported by our experienced operations, coaching and service support teams.
Phone: 1300 097 857 email: sales.au@inxpress.com Website: www.inxpress.com.au
Ji M’s cleaning g roup
Jim’s cleaning for home and office cleaning, domestic and commercial cleaning. From windows to blinds, from cars to kitchens, from carpets to driveways, from factory floors to office floors – Jim’s cleaning does it all. Jim’s cleaning is australia’s leading home and commercial cleaning service with services available in every state and our reputation is top class.
We cater for both home and business owners and
provide 6 specialist cleaning divisions to ensure that your home, car or commercial property is clean from top to bottom, inside and out.
Jim’s cleaning is a national award winning company dedicated to cleaning australian homes and businesses. We pride ourselves on our enthusiasm to perform and complete the best job possible for you.
Phone: 131-546 email: admin@jimscleaning.net.au Website: www.jimscleaning.com.au
J i M’s pool care
M obile pool shops
Join our team and australia’s largest franchise system to build a business that suits your goals and lifestyle.
Owning a Jim’s mobile pool shop means you can earn money from multiple streams. you charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. t his means your income is not limited by how many hours you can work and gives you scope to grow the business to a level that suits you.
a nother great bonus is our FL at franchise fee. yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. i f you are ready for a change then you need to put us on your list.
We have selected opportunities around australia so give us a call and come for a ride along.
For more information ph: 131546 or visit www.jimspoolcare.com.au
kuM on education
in 1954, toru Kumon, a high school maths teacher in Japan, found that his year two son had done poorly in a mathematics test. Slow, imprecise calculation skill was the reason.
t his concerned toru Kumon as a parent, and as a mathematics teacher. He had taught many high school students who struggled with mathematics for the same reason. So, he began to hand write worksheets so his son could practice calculations by himself for half an hour every day. Day after day, he carefully matched the content to his son’s improving ability. Soon, his son progressed beyond school grade level. By the end of primary six he could solve calculus equations. encouraged by his son’s progress, in 1958, toru Kumon released his worksheet-based, home-study method.
a nd today, more than 3.72 million students, in over 57 countries, study Kumon worksheets every day. t here are more than 42,000 students studying with Kumon in australia, each progressing according to ability.
t he most advanced students are extended and the least advanced supported. e ach student makes progress at their own pace, not bound by age and school grade.
Kumon franchisees have the opportunity to build an exciting and worthwhile business that contributes to their local communities. Kumon is searching for potential franchisees with a strong desire to work with children and high regard for education. Proficiency in both mathematics and english, and an undergraduate degree is required. Business acumen, including strong communication and customer service skills will also help to run a successful business.
Become part of our global movement and provide the Kumon Mathematics and english programmes to children within your local community.
For more information please contact Jaqueline Robles/Michael Susanto at: recruitment.vic@kumon.com.au https://www.kumoninstructors.com.au/Franchise
70 BUSi N e SS FR a N c H iSe M aG a Z i N e a -Z franchise directory
laser clinics australia
Laser clinics is the largest retail cosmetic clinic company globally, now with over 165 clinics across australia, New Zealand, and the United Kingdom. Our successful 50/50 partnership has also won several franchising awards for this growth and innovation. With this unmatched scale comes unmatched experience.
No two of our clients are the same. t herefore, the entire Laser clinics business is built around understanding our clients not just as a group of people, but as unique individuals. t his understanding finds its way into all that we do, from staff training, new products, customer service and more.
Laser clinics has a Medical advisory Board made up of leading Dermatologists and a Medical Director who are at the forefront of innovation, new technology, as well as safety and ethical standards.
lenard’s
Since 1987 Lenard’s has had a passion for using only the freshest chicken and best ingredients to create innovative, delicious and convenient products.
t his unique concept of value-adding to chicken has established us as leaders in the fresh food marketplace.
Now after 35 years we are venturing into new retail models with our updated ‘Lenard’s Store’ and our new ‘Lenard’s Rotisserie’. We are ready to find the perfect partners to join us and share the love!
Benefits of Owning a Lenard’s -
• A long-standing brand that’s been loved by Australians for 35 years.
M indcha M ps
h ave you ever wished you could make a difference through education?
Here’s an unique opportunity to be a part of the Mind champs movement and kick start your education business.
Originally developed in Sydney and based on over two decades of research, our unique 3-Mind approach forms the foundation of our educational programmes in over 80 Mind champs e arly Learning and Preschool centres across australia, Singapore, the Philippines, Myanmar and Malaysia.
a s the only early learning organisation to develop education initiatives based on research, our programmes are backed by the work of world experts in education, Neuroscience, Psychology
My first g yM
MyFirstGym (MFG) is a fitness and wellness franchise business, set up to serve children, families and communities through offering a wide range of classes & other unique products such as birthday parties, date nights, school holiday programs and more the MFG facilities and programs are designed to support physical activity and physical literacy
n inedots build advocates
Ninedots was founded in 2013 by Director Rebecca Hall, to provide a platform of support for buyers looking to build a new home or investment property. Pioneering the concept of a Build advocate, Ninedots helps clients to navigate the often complex residential construction process with ease allowing for an optimal build outcome.
Operating from our purpose built national office in North Geelong for nearly 10 years, Ninedots have developed deep professional relationships with a wide range of builders, developers and partners. Leveraging these valued connections, Ninedots are able to provide tailored, cost effective and streamlined solutions to clients, providing ongoing support and backing to new home buyers.
t his expertise shapes all that we do in our clinics, with nothing going to our clients that hasn’t been quality controlled first and also influences the highest standard of training for our Franchisee’s, t herapists, Doctors and registered Nurses.
We also have a Nurse council, to ensure that all Nursing Standards, codes and guidelines are adhered to. across all products categories we only use the highest quality supplier’s and the most advanced machines, with a dedicated team looking at new technology and product development to deliver the best results for our clients.
a ll our clinics use medical grade c andela lasers and were currently introducing coolSculpting across the network, the worldwide leader in fat reduction www.laserclinics.com.au/franchise-opportunities
A proven success model with $1m average sales per store annually.
• Perfect for people who want a flexible business the whole family can be part of.
Multiple income streams available, including retail, hospitality, food service and home delivery.
Innovative product range, including NEW rotisserie chickens, ready-to-heat and ready-to-eat meals.
• Credible and established suppliers. Dedicated and ongoing operations, training, marketing and IT support.
• Australians love chicken, it is the most consumed and affordable meat in the country.
Find out more - https://www.lenards.com.au/franchiseinformation/
and t heatre. We are also the only organisation worldwide to work with Professor emeritus a llan Snyder FRS, founder of the centre for the Mind at the University of Sydney and the australian National University.
Our long list of international awards speaks volumes for the quality and success of our education approach. Surveys conducted among parents show that the strength of our brand name is synonymous with solid scientific research, quality learning strategies and a caring child-centered environment.
i t’s time for aussie kids to realise their full potential – it’s time for them to experience Mind champs!
Phone: 1300 646 324 email: tinat@mindchamps.org Web: au.mindchamps.org
for kids from 7 months to 15 years of age. at MFG, the ethos is to inspire Movement and the Mission is to be the Leader in children’s Fitness, internationally.
For more information contact: Dan Newton 0434 071 536
Dan@myfirstgym.com.au www.myfirstgym.com.au
With a combined experience of over 60 years across residential construction, investment acquisition, design and project management, the Ninedots team is uniquely placed to provide clients with the best new home build and property investment advice.
Having earned a place as a trusted brand in providing effective ‘build support’ services to home buyers and investors and due to demand for these services, Ninedots has now opened a second office/ first franchise in adelaide, servicing Playford, Gawler, Barossa valley and Mt Barker. Ninedots is expanding its business to industry expert, franchise partners australia wide.
t his Franchise opportunity would best suit residential building industry professionals or those with exceptional knowledge of the new home construction process. www.ninedots.com.au
BUSi N e SS FR a N c H iSe M aG a Z i N e 71
pack &
send
PacK & SeND is equipped with the technology, systems and resources to handle the movement of parcels, freight and packages for clients located anywhere worldwide.
We service the Freight, Logistics and e commerce Fulfilment Markets.
ra Ms
R a MS is a recognised, iconic brand – we’ve helped hundreds of thousands of australians buy their own home.
R a MS is unique.
Residential mortgages is all we do, which makes us experts at helping customers into their new home.
Build yourself a business for yourself but not by yourself
• Strong upfront and trail commission
right at hoM e
Right at Home provides a full range of services; companionship, domestic support, personal care, skilled nursing and allied health services. We do this across the aged care system, disability, and post hospital care systems.
We currently have 40 franchisees in our system covering most of Queensland, a large proportion of Sydney and some regional areas of NSW, Perth and Kalgoorlie, Southwest v ictoria and adelaide central. t here are still prime territories available in regional NSW, regional Wa , Melbourne and regional v ictoria including the prime locations of Bendigo, Ballarat, Mornington Peninsula and Gippsland. We have more territories for sale in adelaide and South australia, tasmania and Northern territory.
With our ‘No Limits’ business model we can send & receive anything, anywhere.
We save customers t ime, trouble & Money.
Phone: 0447 711 353 email: luke.martin@packsend.com.au Website: www.packsend.com.au
• Powerful online and TV presence
• Designate territory
• Owned by Westpac, Australia’s oldest company
• Ongoing training and development
• Build your own successful and motivated team
• Support your local community
• Enjoy the comraderie of a large RAMS family
For franchise enquiries please email franchising@rams.com.au or call 1800 616 082.
t he comprehensive initial training covers our bespoke systems, care management, care delivery, recruitment, sales, marketing, operations and managing the business. New franchise owners enter our RightStart© program designed to get them up and running and profitable within the shortest space of time. t his program provides intensive support during the start-up phase that underpins the early success of our franchise owners.
Recent experience has shown that Right at Home is pandemic and recession proof. Our markets are guaranteed to grow over the next 20 years.
if you are looking for something new, a real business with fantastic returns, while giving back to your community, Right at Home is the right choice.
business franchise
australia and ne W Z ealand
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.
For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of australia) and speak to one of our Sales e xecutives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz
senior h elpers
Home care is in a growth phase at the moment and has a strong future. t he Senior Helpers network is growing nationally, offering families and business partners a great future. Our franchise owners manage a team of support staff who provide in-home support to older adults and adults with disabilities.
a s a franchise owner, you get the best of both worlds – employing great people to provide
services to those who really appreciate their work aND you get to build an investment in your own business and become your own boss.
Senior Helpers have unique international programs that will put you ahead of the competition –dementia services, Parkinson’s Disease support and our newest program, Successful ageing.
For more information contact: Dr Leonie Williams Phone: 03 6333 4575 email: lwilliams@seniorhelpers.com.au Website: www.seniorhelpers.com.au
72 BUSi N e SS FR a N c H iSe M aG a Z i N e a -Z franchise directory
snap - on tools
Snap-on tools australia & New Zealand leads the way in innovation to providing technicians, engineers and other professional tool users the gold standard in tools, tool storage, equipment, diagnostics, repairs information and management systems.
Snap-on tools continues to grow and perform with a network of over 180 franchisees across australia and New Zealand.
We are a complete retail mobile showroom that brings high quality tools and equipment to customers at their place of work. Our highly targeted marketing techniques promotes our Snap-on tools brand so it reaches your customers. e ach month, we develop specials to give customers a reason to buy immediately. With extensive training and ongoing support, Join the world’s largest tool franchise and drive your own success www.snapontools.com.au
soul origin
Soul Origin is the family that you choose! Our fresh food and killer coffee is backed up by our experience and knowledge in operations, marketing, training, product development, franchising, and bucket loads of passion.
With over 138+ stores across australia, this australian owned and operated QSR business
has been providing fresh food and killer coffee to local communities since 2011. Soul Origin also offers c atering which is so simple and convenient with all the products that you know and love available in-store.
For more information contact: Geoff Hargreaves geoffh@soulorigin.com.au Soulorigin.com.au
speed Queen
Owners of Speed Queen laundromats enjoy true passive income. t hey earn while they travel, go fishing, spend time with family… We provide a total turn-key service, from scoping to design, project management and build.
Our equipment is the world standard for quality – it is tough as. Our cashless payment solution, auto timed doors, video security systems and remote machine control means you never have to visit your site.
everything can be managed remotely.
Our laundromats deliver an excellent return on investment (RO i). you simply won’t find another opportunity this good.
a ll you need to do is to find a great location (we’ll even tell you exactly what to look for) and then we will help you do the rest.
Laundromat owners come from all walks of life… real estate agents, cFO’s, bakery or dairy owners. your required investment depends on the size of your laundry –but around $75k is the starting point.
We’ve helped hundreds of people achieve their dream lifestyle – earning a passive income. Get in touch to find out how we can make that happen for you.
For more information contact: Mark e aston Phone: 1 800 30 40 30 email: sales@andrewbarton.com.au Website: sqcommercial.com.au/turn-key-business
subWay syste Ms australia pty ltd
Subway® offers a fresh alternative to traditional fast food.
Guests can choose from 37 million combinations of premium-quality meats, cheeses, fresh vegetables, and cookies & bread baked daily.
universal fitness
Universal Fitness – is a professional premium training center equipped with the latest innovative equipment.
We are a high end market facility incorporating the latest trends in fitness to help our members achieve their goals.
We provide exceptional services unlike any other gym in today’s market. We invite you
With more than 1,350 locations across the country, Subway® is australia’s largest restaurant chain*, serves nutritious and delicious subs, salads and wraps along with its iconic cookie range.
For franchise inquiries, please contact Michelle Milne at 1800 630 355 or australia_development@subway.com. *based on number of restaurants.
to begin and continue your fitness journey alongside us to make a difference to your health but also to join our community where we come together to a safe place you can call home.
For more information contact: anthony Kerkmez
Ph: 02 9687 1468 / 0432 439 880 email: anthonyk@universalfitnessgroup.com.au www.universalfitnessgroup.com.au
BUSi N e SS FR a N c H iSe M aG a Z i N e 73
74 BUSi N e SS FR a N c H iSe M aG a Z i N e 74 Business Franchise Australia and New Zealand tips for accessing finance UnDeRsTanDing THe DOcUMenT cover story a clean sweep THe sUccess sTORy Of JiM’s cleaning THis lanD is My lanD OR is iT? Franchise territory – on line and social media issues $4.95(AUD),$7.95(NZ)inc.GST. business optimism on show in 2022 i’m starting a franchise businesswhat can i finance? $4.95 (AUD), $7.95 (NZ) inc. GST. mastering Uncertainty poolwerx How tHey cracKeD tHe FrancHise coDe latest news in franchising $4.95 (AUD), $7.95 (NZ) inc. GST. cover story HealtH, Fitness & beaUty FrancHises special feature Should you buy that buSineSS? Follow the SyStem, truSt the ProceSS how to make your FranchiSe work harder For you in 2023 holiStic well-being exPandS with city cave lateSt newS in franchising $4.95 (AUD), $7.95 (NZ) inc. GST. cover story special feature on the roadFranchiSeS VOL 17 ISSUE 02 jan/fEb 2023 One year (6 issues) of Business Franchise Australia and New Zealand for only $39.95 AUD. Packed with information relating to many different areas of the franchising industry, Business Franchise Australia and New Zealand is a valuable and informative source of guidance. Subscribe today! $39.95 Send me 6 issues (1 year) of Business Franchise Australia and New Zealand for only $49.95 inc. GST for delivery within Australia. Mail to: CGB Publishing Pty Ltd, PO Box 17, Pamona, QLD 4568 | Email: accounts@cgbpublishing.com.au
BUSi N e SS FR a N c H iSe M aG a Z i N e 75 SPEED QUEEN LAUNDROMAT OWNER HARD AT WORK
owning a Speed Queen self-service laundromat is
you
day.
The hardest part of
deciding how
will spend your “work”
income
return
investment,
laundromats. sqcommercial.com.au/turn-key-business sqcommercial.com.au / turn-key-business
If you are looking for a truly passive
with an excellent
on
get in touch to find out more about Speed Queen
76 BUSi N e SS FR a N c H iSe M aG a Z i N e