WO M EN I N FR A NCH I S I N G fe at u r e
expert advice: Dominique Laroche | Owner of Play It Again Sports | Cornwall, Ontario
Women in Franchising: 3 Tips for Turning a Passion into a Successful Career There is an old saying that if you do what you love, you will never work a day in your life. Fueling your passions can be a great way to finding a potential career and identify new industries. Dominique Laroche started playing hockey at the age of eight and continued to play in youth hockey leagues throughout her childhood. She then went on to play on the National Women’s Hockey League for the Ottawa Raiders and the Quebec Avalanche. During this time, she was also working part-time for her father at Play It Again Sports®, a resale franchise that sells quality used sports and fitness equipment. After five years of playing professional hockey, Laroche retired after receiving a career-ending knee injury and began working at her family’s Play It Again Sports location full-time. After her father retired in 2013, Laroche embarked on her next journey – entrepreneurship, becoming the new owner and manager of Play It Again Sports. Providing local athletes access to quality used and affordable sporting equipment, she is a hero in her community. As a former athlete herself, she recognizes that accessible and inexpensive gear determines if a child is able to pursue their passion or not. Using her passion of sports to pave her career path, Dominique has some tips for entrepreneurs who want to turn their passions into a lifetime career.
36 Franchising MAGAZINE USA
