Feature Women in Franchising

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WO M EN I N FR A NCH I S I N G fe at u r e

Buff City Soap Brings PlantBased Products to Alexandria

The new store is located at 1416 MacArthur Drive. This will be the fourth Louisiana location to be opened by local owners, Jeff and Stacey Lauseng. “Our guests fall in love with our products once they find out that they are completely plant-based and handmade by locals in the community,” said Stacey Lauseng. “We pride ourselves on the interactive retail experience we offer each person who walks in through our doors and we can’t wait to begin forming relationships with new Buff City Soap fans here in Alexandria.” Founded in 2013, Buff City Soap has created a high-quality alternative to commercial soap products full of harsh chemicals, detergents, animal fats, and sulfates. Each Buff City Soap store offers more than 30 unique and customizable scents across dozens of handcrafted soap products; including its famous soap bars, bath bombs, foaming

Customizable Soap ‘Makery’ to Continue Expansion in Louisiana Buff City Soap – a rapidly expanding handmade retail franchise known for its plant-based soap and body products made instore daily – recently opened its first location in Alexandria.

hand soap, and even laundry soap. The brand’s products are crafted by local artisans at the in-store Makeries, which allow guests to customize the scent and ingredients used in the process to create a unique scent profile. For more information, please visit www.buffcitysoap.com

Weed Man Lawn Care Reports 21.9% Growth Compared to 2021 Since 2018, Weed Man – the fastest growing lawn care franchise in North America - has grown exponentially, fueled by the rapidly-growing green industry and spike in home service needs. The 765-plus territory-strong lawn care franchise reported over $259 million in total system wide sales and signed 67 additional territories last year. “Our organization, built to support the most dedicated, hands-on business owners, had a phenomenal year in 2021, as we surpassed sales projections and continued to celebrate organic growth throughout the U.S.,” said Jennifer Lemcke, CEO of Weed Man. “There are over 1370 trucks on the road to continue providing health and beautification of residential lawns, through our extensive lawn care control, perimeter pest services and mosquito control services through our sub-brand Mosquito Hero.” 28 Franchising MAGAZINE USA

Mosquito Hero, powered by Weed Man, generated over $5.8 million in sales revenue for 2021 alone. At the company’s annual conference, the franchisor recognized 33 North American franchisees at different revenue tiers. Recognition consisted of: customer loyalty, Mosquito Hero growth, inbound marketing success, top marketing performance, rookie franchisee spotlights, most improved and emerging leaders within the network, referral engagement, online outreach, brand ambassadors, community champion, and multi-unit franchisee of the year. The success of Weed Man franchisees is built upon the twin pillars of training and support. Each owner is equipped by the franchisor with all aspects of business operations, including administration, technical, marketing, business planning and budgeting. As an additional layer of local support, every Weed Man franchisee is supported by their experienced regional franchisor who serves as a personal consultant and mentor, providing experience, guidance and encouragement.


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