t he r ace tO p lace: H OW THE B OOMER GEn IS B IRTHI n G M ORE BUSI n ESS t he h O me care S ervice indu S try need S a techn O lO gy revO luti O n SEptEmbEr 2022 in S eni O r care t h e n ati O n’S l eading i nhO me h ealth c ar e p r Ovider COVER STORY laTEST n EWS
10 Franchising MagaZin Usa removal and spyware, to name a few. The NerdsToGo mission is to assist all of their clients with IT support. Technology should only make people’s lives better and easier. When computer or electronic device breaks or starts to malfunction, it has stopped providing a benefit and has become a problem. The Franchisees of NerdsToGo In response to this rapidly-growing need for IT services, NerdsToGo is constantly seeking qualified franchisees to become franchisees to help the brand expand across the United States. To assist, NerdsToGo will supply all franchisees with the resources, training, support, and information required to start, build and maintain a successful business. Prospective franchisees do not need experience in information technology but should have a strong desire to grow a successful business in their local community, developing relationships with small business owners to become their outsourced IT department. NerdsToGo has developed proven worldclass business processes that every franchisee can buy into, trusting that the methods shared with them will be guide to success. These tried and proven methods NerdsToGo provides have led franchisees within their network to create successful businesses.
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VOL 10, ISSUE 10, SEptEmbEr 2022 The magazine for franchisees • WWW.franchsingmagazine U sa com COVER STORY annOunCEmEnTS fROm ThE induSTRY 8SucceFearOvercOmingOFSSactiOnSleadtOSucceSScOmmunicatiOniSeverytjing nerdStOgO One Of the Best OptiOns When LOOking fOr a recessiOn-resistantfranchise FranchiSing newS SpECial fEaTuRE SeniOr care
The NerdsToGo Difference As a potential recession looms over the economy, many have become fearful for their job security and losing their sole source of income to support themselves and their families. What many may not know is that franchising is a great option in these trying times, especially with ® Since 2003, NerdsToGo has provided simple path to overcoming the pain points of technology. Friendly and approachable Nerds offer solutions for efficiency and security for small to medium-sized businesses, as well as the individual who needs help with personal computers, devices and home networks. As a Managed Services Provider for business, through our NerdAssure program, the Nerds can assess, design, and support IT networks while providing remote support and vendor management. Today, their locations throughout the United States have helped countless customers with a wide range of technology needs. Recently, as many companies have become either partially or fully remote, NerdsToGo’s services have become critical now more than ever. This need, and NerdsToGo’s proven business model, gives their franchisees the support and security they need to weather challenging economic climates, making franchising with NerdsToGo great option to turn to in these uncertain times. The Growth of Remote Work Since the first quarter of 2020, we’ve experienced a dramatic shift in remote work trends and expectations. Most employers were ill-prepared for their workforce to work from home, but thanks to technology such as video conferencing services, direct messaging platforms, and screen-sharing capabilities, remote working is going smoothly for many businesses. Now, employers are embracing flexible schedules for their remote teams worldwide, leading to new remote work trends and more remote work options. With several studies conducted on the growth of remote work, trends have appeared to support the idea that remote working is here to stay, at least for the cover story: NerdsToGo One Of the Best OptiOns When Looking for Recession-Resistanta Franchise next few years. Of course, there will always be those who prefer working in an office. However, with the growth of fully-remote and hybrid work schedules, whether employers are ready or not, providing workers with flexible work arrangements will give many companies an advantage over other employers in terms of hiring and business. Where NerdsToGo Fits in This growth in remote business has allowed NerdsToGo to aggressively target franchise growth across the United States as the demand for in-home technology solutions continues to increase with the continued rise of remote workers and “Remotebusinesses.work is part of the ‘new normal,’ and we see a huge opportunity for managed IT services for both small and medium-sized companies,” said Mark Jameson, Chief Support and Development Officer at Propelled Brands. “NerdsToGo is attractive to many potential franchisees because of its strong business model, customer satisfaction ratings, and outstanding leadership. With an increasing number of organizations realizing the benefits of remote work, the need for an IT company has also risen.” This is where NerdsToGo shines not only as an organization but as professionals in the field of tech repair. The company offers large variety of consumer and B2B services which include commercial virus
Franchising M aga Z in E Usa 29 s E nior car E F ranchsing contents On the Cover 32 executive Home Care:: the nation’s Leading in-home health care Provider What’s New 30 Franchising News Announcements from the Industry Feature Article 34 Chris Conner: the race to Place: how the Boomer gen is Birthing newechnologyBusinesservice ow the Landscape of the senior ndustry has changed to keep up enior Population has franchise opportunities 32 34 38 36 40
g ultz comes to atc h ealthcare from nYU Langone h ealth, an academic medical center based in n ew York city, where he managed the nYU Langone Brooklyn h ospital center it clinical d esktop support team. his team’s responsibilities included supporting all clinical technologies for the center, providing 24/7/365 end user support and deploying hardware throughout the facility. Previously, he worked as director of it support s ervices
Financial and Technology Veterans to Support n ational Healthcare Franchise Growth
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-ATC Healthcare, the national leader in healthcare staffing, announces today the hiring of two key executives at its corporate headquarters. s cott Gultz is now the company’s Chief Information o fficer (CI o) and Janice Pizczatowski joins as Controller. g ultz is responsible for the overall vision and direction of atc’s technology infrastructure. h e will plan, implement and administrate the development and use of technology throughout the organization. h e intends to work closely with franchisees to assess user needs to ensure each location can focus on the business of healthcare recruitment and staffing. h e is also responsible for safeguarding Protected h ealth information (Phi) under h ealth insurance Portability and accountability act of 1996 (hiPaa). g ultz reports to atc’s chief o perating o fficer, Marilena o’ n eill. Piszczatowski joins the company as atc’s controller. h er responsibilities at atc include administrating corporate accounting operations, ensuring effective reporting systems and analyzing existing operations for potential performance improvements. h er role is critical in supporting the extensive back-office support that atc h ealthcare provides every franchise partner including payroll and invoice support, allowing franchisees the time to focus on human connections. she reports to atc’s chief Financial o fficer, Edward silver. “atc h ealthcare continues to provide a deeply crucial service to our hospital and healthcare facilities across the country as they navigate staffing shortages,” said atc h ealthcare cEo, david s avitsky. “Both s cott and Janice bring deep experience and passion for their respective roles that will ultimately support all our clients, customers, and staff so we can focus on providing care wherever it is needed. We are thrilled to welcome s cott and Janice to the atc h ealthcare family and look forward to their contributions to the leadership Piszczatowskiteam.”held a previous role as controller at Piping r ock h ealth Product of Bohemia, nY, where she was responsible for the recruitment, supervision and training of accounts payable, accounts receivable and general accountants. she also worked closely with the cFo to grow and scale the finance department. “ i am ready to take on this new role, bringing my leadership skills and passion to atc h ealthcare – a company with such a strong mission and vision,” said Piszczatowski. “ t he back-office services that we provide our franchisees is unique to the company, and i am excited to help grow atc h ealthcare alongside an amazing team.”
30 Franchising M aga Z in E Usa atc h ealthcare Appoints Executives to Key Posts
for Patek Phillipe’s U. s . operations.
“ i am excited to lead strategic initiatives to improve all it services at atc h ealthcare,” said g ultz. “My goals include providing a solid customer experience for not only our corporate users but all our franchisees so we can provide a consistent, efficient and secure approach to the technology needs for our organization.” atc h ealthcare is the established leader in healthcare staffing, nationwide. atc empowers world-class care by providing qualified healthcare professionals across disciplines nationwide. named among Forbes’ Best temporary staffing Firms for 2020, the atc brand provides nurses, LPns, and certified nursing assistants across a multitude of disciplines in more than 65 territories nationwide. atc h ealthcare is staffing industry analysts’ 29th largest healthcare staffing firm in the U. s ., and the fourth largest per diem nurse staffing firm nationwide. atc provides per diem, contract and travel assignments for hospitals, healthcare facilities and senior living locations nationwide, offering support 24 hours a day, 7 days a week. For more information, visit atchealthcare.com or email Marilena o ’Neill at moneill@atchealthcare.com.
Birmingham-based aFc, celebrating its 40th year of caring for american families, is listed at n o. 3,064 on the distinguished list, up more than 450 spots from last year. t he rank change on the list is attributed to aFc’s impressive 176% growth in the last three “years.thisprestigious ranking is a testament to the hard work of our entire organization,” said d r. Bruce irwin, Founder and cEo of aFc “When we opened aFc 40 years ago, by listening to the consumer, we sparked a healthcare revolution that continues today. We estimated that we have provided affordable, accessible quality health care for more than 100 million patients across the country — something that wouldn’t be possible without our adherence to sYN erGY HomeCare, the fastest growing home care franchisor in the nation, an entrepreneur 500 ranked enterprise and a Top 200 Franchise according to Franchise Business r eview, has launched a new national brand campaign. advertising agency of record Luckie & company created an omnichannel experience centered around the “ sY nErgY Effect,” a new brand platform that demonstrates how sY nErgY h ome c are caregivers positively impact the lives of the people they care for and their families.
“ t he home care space is growing exponentially to meet the demand of the aging population. a s the fastest growing national franchisor in the space for the past two years, it is an optimal time to launch our new national brand campaign,” said Jennifer chasteen, chief marketing officer of sY nErgY h ome c are.
Building upon the notion that synergy happens when you bring people together to create more than they are individually, a merican FamilY c are Moves Up On the Inc. 5000 List for Eighth Time s Y
ner GY homecare Launches New National Brand Campaign, THE “SYNERGY EFFECT” our mission statement, our loyal patients, and the hard work and dedication of our partners and employees.”
“ t he assistance sY nErgY h ome c are provides has a ripple effect that positively impacts the lives of clients and their families and extends far beyond the compassionate care we’re known for,” chasteen added. “We are proud to help propel lives forward in so many ways. http://synergyHomeCare.com. one the n ation’s Companies
Fastest-Growing
Steady Growth Helps Rank the Healthcare Leader as
Franchising M aga Z in E Usa 31 American Family Care (AFC), the nation’s leading provider of accessible primary care, urgent care, and occupational medicine, secures a spot on the prestigious Inc. 5000 list of the country’s fastest-growing private companies for the third year in a row and, overall, its eighth time to appear on this list.
aFc pioneered the concept of consumer-driven, accessible primary and urgent centers. Each facility features a high-tech, high-touch approach, including digital x-rays, on-site lab testing, state-of-the-art diagnostics, and electronic medical records. Welltrained, compassionate healthcare professionals staff the clinics, resulting in high rates of patient satisfaction. For more information, visit americanfamilycare.com. the campaign showcases the synergy between caregivers and care receivers “Withalike. synergy in the brand name, it was refreshingly simple to point to the synergistic effect between those who need care and those who provide it to them,” said Maria g oodall, g roup creative d irector at Luckie of Luckie & company.
meet e xecutive home care’s new chief Growth officer and leadership team To keep up with the high demand for in-home, personalized care, Executive Home Care embarked on curating a brand relaunch. To kickstart the brand overhaul, Executive Home Care appointed Tim Hadley as the brand’s new CEO, while naming Jason Wiedder as Chief Growth
e xecutive home care’s services
Jason Wiedder, Chief Growth Officer
about e xecutive home care
As the number of Americans aged 65 and older continues to grow exponentially, so does the need for quality elderly care. To match this
32 Franchising M aga Z in E Usa cover story: Executive Home Care e xeCutive h ome Care: t he n ati O n’S l eading i n- hO me h ealth c are p r OviderfranchisincareseniorGfeatUre
Founded in 2004 and franchising since 2013, Executive Home Care has a strong understanding of the significant responsibility of providing in-home care. As the nation’s leading in-home care provider, the brand offers a wide range of service options and care programs, setting out to improve the quality of life and establish peace of mind for both clients and their Accordingfamilies.toAARP, approximately three out of four American adults over 50 are much more comfortable living in their own homes, amidst their personal treasures and familiar surroundings. Executive Home Care sets out to enhance the well-being of those in need with a commitment to service excellence. The company follows their brand promise of building exceptional C.A.R.E., which stands for showing compassion, being attentive, showing respect and providing excellence.
The brand offers a variety of nonmedical services ranging from weekly companionship visits to full-time personal and homemaking care. Each plan is tailored to the individual to fully meet a client’s needs. Executive Home Care also offers other specialized programs, such as home to hospital transition care, care for a broad spectrum of health conditions, fall risk and home safety plans, and assistance in managing insurance policies.
Understanding that the caregivers are pinnacle to the health of their clients, Executive Home Care conducts a comprehensive vetting process to ensure a strong partnership and personal connection between each client and caregiver.
presencehealthCare,Executivedemand,Homeafull-service,premiumin-homecarecompany,seekstoexpandtheirandopennewfranchisesnationwide.
Every caregiver at Executive Home Care is uniquely trained, allowing them to give in-depth, day-to-day care for clients.
l-R: Greg Esgar, CFO; Rima Chaudhari, Director of Training and Development
Kevin Porter, Senior Vice President of Franchise Operations; Larry France, Director of Franchise Development; Tim Hadley, CEO; Jason Wiedder, CGO
Executive Home Care is actively seeking single and multi-unit franchise partners with a strong entrepreneurial spirit who have heart, empathy and a passion for helping people. Franchisees will receive help with planning and business development from opening day to longterm planning, as well as continuing education, access to exclusive software planning, and an elite sales and marketing approach. Including the franchise fee, the initial investment for an Executive Home Care franchise is between $99,000 to $175,000.
The partnerships have created an easier avenue for the brand to connect franchisees with their skilled caregivers, and increase scheduling efficiency at all Executive Home Care locations.
Franchising M aga Z in E Usa 33 Officer. Prior to joining the team, Tim spent nearly two decades providing strategic business planning, growth strategies, and data analytics in several healthcare fields, including in-home care, ambulatory care, and medical equipment sales. Jason brings to the table nearly 20 years of experience in both the franchising industry and in-home care sector. Jason has played an integral part in the growth of a number of franchises, including his work with Senior Helpers, a brand he helped propel from three locations to 275 during his “Histenure.experience and results speak for themselves, and make him the ideal person to assist in bringing Executive Home Care to new heights,” said Tim Hadley about Jason. “While Jason will play a huge part in our future growth, we are lucky enough to have built an A-team that a lot of smaller companies usually don’t have,” continued Hadley. “In May, we dubbed Kevin Porter as our Senior Vice President of Franchise Operations, who brings over 20 years of franchising homecare and healthcare operations experience with him. We’ve also added a Chief Financial Officer in Greg Esgar, and promoted Rima Chaudhari to Director of Training and Development after being with us for four years. Altogether, the Executive Home Care leadership team has approximately 75 years of in-home care/healthcare experience.” e xecutive home care’s rebranding As the leadership team was ushered in, they brought with them a new logo, a fresh website look, and innovative software and policy upgrades. Executive Home Care has partnered with third-party organizations to streamline both their scheduling and communications practices.
“An important criterion for us is ensuring that we have a large team of qualified caregivers to meet all client demand, and pairing them with the correct client to meet their needs,” said Jason. “The new state-ofthe-art communication software will allow us to quickly connect our franchisees to a wide network of skilled caregivers.” own an e xecutive home care Franchise The combination of elite software, a stellar leadership team and determination to provide the best care have put Executive Home Care in a prime position for their expansion across the nation.
For more information about Executive Home Care, please www.executivehomecare.com.visit
unrelenting demand. A call is being sounded for people with business knowhow and passion for caregiving to step up and serve this market. Bonus: it’s worth Asbillions.aperson who is seeking a business opportunity in this very fruitful industry, what concepts are out there for you?
34 Franchising M aga Z in E Usa featUre acticLe: Chris Conner | Founder | Franchise Marketing Systems
t he r
Birthing mO re Bu S ine SS
“ The senior population is growing. People don’t just want to age — they want to age gracefully and families crave peace of mind from quality companies.”
ace tO place: hOw the B OO mer g en i S
From this year to 2030, the U. s. assisted living facility market is expected to grow at a CAGr of 5.48% says grandviewresearch. com. This population has an estimated 71.6 million people, only surpassed by the millennial generation. The need for better living conditions, in-home care, respite for caregivers and adult children and daily errand assistance is growing every day as the Baby Boomer generation ages. There are several different concepts that cater to this population and many flex to the resources or desires of a franchise owner. There is not only a need for businesses in this segment — there is a staggering,
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Let’s start with an innovative concept that captures all segments of the senior living and assistance industry — the consultants. Placement Helpers is once such a consultation concept. The brand first connects a client with a senior care advisor who assesses a person’s physical, financial, and geographic needs. Next, the various options for care or living are discussed and a match is chosen. Finally, the company connects the clients with a pre-screened company. Complimentary tours are given
chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. visit www.fmsfranchise.com for more information
Franchising M aga Z in E Usa 35 and the senior care advisors stay in touch with the client to ensure satisfaction. All of the major senior living options are encompassed within the companies’ 3000+ network of senior care communities and home care providers — independent living, assisted living, memory care, and in-home care.
What about those with a passion for handson assistance or who have a bend towards In-homehealthcare?care wears many faces and is ideal for someone who has a passion towards hands-on care and one-on-one communication. When a person is ready to go from an independent living situation to assisted living, it means they are in need of help with activities of daily living (ADLs). These include various non-medical activities, such as showering, dressing, or walking. There is no need to have medical licensing for this field — clear communication, great management, and compassion are all that are needed.
The senior population is growing. People don’t just want to age — they want to age gracefully and families crave peace of mind from quality companies. Feel great about your business with a senior-related business like the ones we discussed here. To find a franchise that fits you, reach out to the FMS Franchise team at www.fmsfranchise.com.
“
A step beyond the ADLs are medical services which involve specialized care from a qualified professional, such as a nurse. Although healthcare experience is not required, many concepts can get started with very low overhead as a single operator-employee business if the franchisee has the appropriate qualifications. One example of this is Compassionate Helpers which offers a span of services pertinent to the various living situations in which seniors may find themselves. Multiple highly necessary services for clients translate into multiple revenue streams for the franchisees.
Are there concepts out there that are a fit for someone with no medical background?
Yes! Besides the aforementioned Placement Helpers, many businesses out there simply help with finding assistance or the transition to assistance. Another such concept is Organized Senior Moves — the name says it all. From a homebased office, an owner assists with the physical transition either to or from any assisted living, personal residence, or senior housing complex. Goshenite Senior Services is a company that takes it a few steps further, helping with estate content sales, driving services, and more.
In-home care wears many faces and is ideal for someone who has a passion towards hands-on care and one-onone communication. When a person is ready to go from an independent living situation to assisted living, it means they are in need of help with activities of daily living.”
In-home care is also ripe with recurring revenue. These are daily or weekly services. Some short-term assistance services are available with concepts like these, such as hospital-to-home care or temporary care after an injury, but these franchises steadily see repeat clientele.
36 Franchising M aga Z in E Usa franchisor in D e P th: TruBlue hOw t he l and S cape OF t he Seni O r i ndu S try h a S c hanged tO Keep u p w ith a B OO ming Seni O r pO pulati O n
inhome therapy
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InHome Therapy is another senior care brand seeing significant growth. The first-of-a-kind Home Therapy as a Service (HTaaS) company is building a nationwide community of talented and passionate therapists equipped to meet the demands of a changing healthcare landscape. As labor challenges quickly become the number-one headache for business owners — and as the demand amongst aging baby boomers outpaces the available labor force — physical, occupational and speech therapists are in short supply.
truBlue total house care TruBlue Total House Care, for which I serve as president, is the only national provider that specializes in total house care for seniors, both inside and out. In addition to handyman services, ongoing maintenance and repairs, yard work and seasonal projects, we are certified to provide home safety assessments, home improvements and modification projects to improve the overall safety and quality of life for seniors at home. With medical technology helping people live longer, many seniors expect to age in the home they’ve had for decades. But aging in place becomes increasingly more difficult without proper home modifications and maintenance. TruBlue addresses that problem head-on by performing thorough
As more and more seniors choose to age at home, these brands are rising to the challenge by providing unique services with regularly scheduled home maintenance, a range of in-home care options and physical therapy. safety assessments for each home before modifying the space accordingly to make it safer and more comfortable for seniors, reducing the risk of falls and other health Andhazards.while most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making largescale adjustments to the home, TruBlue provides house care services that are designed to keep seniors comfortable in the Afterhome.seeing strong growth in 2021, doubling our year-over-year revenue for the second straight year and adding 18 new franchise locations so far in 2022, we are well on our way to reaching our year-end goal of opening 40 new TruBlue locations and reaching 100 total units in operation. With awareness around the importance of aging in place skyrocketing in the wake of the pandemic, TruBlue Total House Care has secured several nationwide partnerships with senior care providers this year, and prospective franchisees are increasingly recognizing the strength of the TruBlue business model.
According to recent AArP data, 77% percent of adults 50 and older want to remain in their homes for the long term. It’s a trend that has continued to grow as a result of the CoVId -19 pandemic, nurse shortages and the rise of telehealth, positioning the senior care industry for major growth over the next 15 to 20 years. To cater to this increased demand and opportunity for growth, several franchise brands are navigating significant expansion, emerging as clear industry leaders and finding unique, effective ways to help seniors successfully age in place.
In an effort to close that gap between increased demand and decreased practitioners, most staffing agencies act as traditional brokers, identifying qualified therapists and assigning them to patients. This method is often ineffective when it comes to retention, and InHome Therapy aims to bring a more relationship- and community-oriented model to the industry by investing in training therapists and providing ongoing support throughout their InHomecareers.
Therapy leverages its unmatched systems, processes and tools to unlock a new approach for delivering sustainable and measurable results to home therapy patient care, ensuring that patients, agencies and therapists rise together. The brand offers ongoing training and continuing education, and most importantly, the leadership team really listens carefully to the needs of the therapists in the field, resulting in a stronger community, more career development opportunities and a greater emphasis on the purpose-driven reason therapists join the industry in the first
the InHome Therapy brand has continued growth by expanding its talent pool with the goal of hiring more than 200 full-time therapists across all markets within the next four months, growing its sales team by hiring eight new full-time market development managers, expanding the business further in the states in which they currently operate.
Earlier this year, for example, InHome Therapy grew its footprint by 10% in Western Florida and Los Angeles with the acquisition of Contract Therapy Services, Inc., a therapy company that provides physical, occupational and speech therapy.
The company also signed contracts with leading home health agency offices across Indiana, with the plan of treating patients in 57 of Indiana’s 92 counties by year’s end.
Thisplace.year,
Right at Home is a fast-growing in-home senior care franchise that boasts 600plus locations worldwide. The brand’s caregivers provide a range of in-home care options for seniors and adults with disabilities, including helping with dressing and hygiene, providing medication reminders, and providing transportation to medical appointments.
As a result, while many other businesses struggled, Right at Home saw major expansion during the COVID-19 pandemic and plans on adding another 15 franchise locations by the end of this year. Overall, the senior population is expected to reach over 80 million by 2040, and by finding unique ways to satisfy that population’s expanding and evolving needs, brands like TruBlue, InHome Therapy and Right at Home are well-positioned to mirror that growth.
“ With medical technology helping people live longer, many seniors expect to age in the home they’ve had for decades.” right at home
“ While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home .”
In the wake of the pandemic, more families are looking to move loved ones out of assisted living facilities and bring them back home where the families have more control over their loved ones’ safety, making in-home care even more important in the healthcare industry, especially with the rise of telehealth and hospital-at-home Lookingmodels. ahead, the healthcare industry is going to need more companies like Right at Home to work alongside episodic care providers. For example, in many cases, an incident will occur and a doctor will approve a home healthcare provider to come to see a patient. The problem is that once the specific episode is over, the patient is expected to return to normal life.
With Right at Home, ongoing home care is requested by the family, not by a doctor responding to a specific incident. In this way, Right at Home offers franchisees access to a great symbiotic relationship with other healthcare providers.
Franchising M aga Z in E Usa 37
38 Franchising M aga Z in E Usa e XP ert a D vice: Jeff Salter | Caring Senior Service
A tECHNO lO g Y rE vO lutION
it’s time to wind down. Seniors who are active online can download everything from movies to music to online books without the burden of traveling to a movie theater, library or bookstore to get their Asentertainment.seniorsrealize how technology can empower them as they age, most will begin to embrace the change and accept the reality that technology is here to stay. easing the burden of the home care worker
As technology advances, it also becomes more user-friendly, intuitive and accessible, which makes it easier for everyone from the most online teenagers to older parents striving to age in place at home.
It’s no secret that technology has improved the way we shop, bank, drive and communicate. even in the medical field, technology has improved the way we are diagnosed, treated and receive updates from our doctors. But modernization doesn’t seem to be as prevalent in the non-medical home care services industry. In fact, the daily practice of taking care of older or disabled Americans in their homes seems to have changed very little while the rest of the world is speeding across the internet or interacting at breakneck speed. But innovation in this industry is coming and should be welcomed with open arms by home care businesses, caregivers and clients alike. We’ve all heard that seniors are sometimes more reluctant to accept change and embrace technology, but most older Americans today have already had experience with computers, smartphones and smart TVs, so they are no longer newcomers to technology. embracing the future
Understandably, seniors who have rarely “plugged in” might feel intimidated by any new technology. According to the Pew Research Center, about one in four seniors don’t the internet, and some in more rural areas face connectivity issues. But, if the internet is available in a senior’s area, family members should encourage them to begin using it. Try showing your loved one how easy it is to watch videos on demand or talk to family members in real time to And,start. if your older family member is already familiar with the internet or smartphones, then getting them to see the value in using technology to schedule doctor’s appointments or find online exercise classes or brain teasers to help them stay physically and mentally fit without leaving the house is a plus. As a bonus, technology can also be used when t he ho M e care in DUstry neeD s
Jeff s alter began his career in senior care in 1991 working for a home health care agency in Odessa, Texas. Four months later, he started his own senior care service to provide seniors with the non-medical care they need to stay at home. In 2002, Caring Senior Service began offering franchises and today has locations in over 50 markets nationwide. for more information on c aring senior s ervice, please visit https://www.caringseniorservice.com/.
service
In addition to empowering seniors to maintain some control over their lives, technology can also ease the burden of home care workers, who do far more than just help seniors and the disabled with Homechores.care workers also maintain medical schedules, communicate with family members and provide visit information that informs a client’s family or is required by their employer. Technology can help these caregivers:
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in the American
By offering new technologies, providing training to both caregivers and the seniors they serve, and accepting that change will happen, we improve the outlook for both seniors and the industry as a whole. Technology has to be seen as a beneficial alternative to the antiquated systems many home care services currently use in order to become more widespread. And, the only way to achieve that is to invest in innovation and use it in ways that benefit the workers, the clients and the client’s families.
At Caring Senior Service, for example, we are already putting a tablet in every home to help our clients, our team members and their families stay in contact. These tablets come preprogrammed with the Tendio® Family Portal, which is Caring Senior Service’s proprietary software designed to help seniors remain engaged as they age at Thehome.portal provides a secure, cloud-based platform that is accessible by the senior, their caregiver and their family 24 hours a day, seven days a week. The software offers real-time video conferencing, caregiver tracking, electronic timesheets and a messaging center. This technology provides support for seniors living at home while also monitoring trends so that our caregivers can make active adjustments to the services they provide. Caring Senior Service has already improved our workflows and enhanced our service deliveries with the use of this platform.
A study Journal of Accountable Care found that home healthcare often results in lower costs, lower hospital readmission rates and faster recovery times. Boosting tech to give home care workers the right tools In addition to helping caregivers provide better service to their clients, innovation also helps them increase their access to continuing education and can be used to recruit a new generation of younger workers into the home care field.
Caring senior service founder & Ceo Jeff salter will be discussing Innovation In Home Care at 11 a.m. on Oct. 25 at the National Association for Home Care and Hospice’s (NAHC) Annual Conference and e xpo.
Younger workers have been exposed to technology their entire lives, so providing them a workplace with antiquated communications and workflow systems is not very inviting when recruiting future caregivers. Plus, providing them with easy, accessible ways to further their education or maintain certifications online also helps with Finally,retention.technology can assist home care workers with the tools they need to stave off burnout. While our aging population is increasing, home care businesses are seeing a shortage of workers, which is placing more burdens on their current staff. Innovative solutions are necessary to help workers offload some of the physical duties while offering them methods to contact support and assistance in real time. the future is here
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Today, caregivers can already be notified when their client needs to take their medication but it’s not unrealistic to consider that future innovation may help seniors complete hospital recovery stays from a “homespital” or gather biomarkers to assist home care workers with meal planning and customized exercises that best benefit the client.
Franchising M aga Z in E Usa 39 • Create service plans • Make medication lists • Schedule activities for their clients • Maintain their own schedules • Keep up with doctors’ appointments • Update paperwork
In addition to being able to let a client’s family know in an instant how their loved one is feeling from day to day, the home care community can benefit from devices that allow them or the senior’s family to remotely monitor their loved ones for accidents or keep an eye on their vital signs.
The country has 28,900 living assistance service franchises (42%) and corporateowned facilities (56%). That’s 996,000 licensed beds, which averages 33 beds per assisted living community. The needs for senior living are numerous, ranging from memory care to therapy (e.g., physical, occupational, speech) and even hospice. Yet, only one thing connects these senior living assisted franchises and corporate locations–the people in need.
40 Franchising M aga Z in E Usa franchisor in D e P th: Assisted living locators aSS i Sted lOlivingcatO r S h a S Franchi S e Opp O rtunitie S franchisincareseniorGfeatUre
one of the fastest-growing segments of business today is the assisted living franchise opportunities that abound across the country. The reason for that growth shows more about its reason than only statistics.
did you know the largest generation of living americans is the Baby Boomers? These people, who are between 57 and 75 years old, total 69.6 million. These are your grandparents, who are now retired and potentially needing help. Many of them can still live productive lives, but because of illness, fatigue, or other aspects of aging, they need supervision to ensure they get the most out of their lives.
And that’s why assisted living franchise opportunities are being built at such a rapid rate–necessity. There is a need to show empathy and provide care for our largest generation, which happens to be the oldest. Senior assisted living franchises are popular for construction projects and community undertakings for medical professionals, caregivers, and even venture capitalist groups. There is a great need according to the American Health Care Association (AHCA).
Depending on the level of independence and care your parent desires and needs, home care solutions or other senior living communities may be a better fit. Learn more about the various options. And if you think you will never find a person with that kind of answer, what if it were you? You are here, so you want to explore options for business ownership. However, you also have a loved one that may require assisted living. What if you were the angel you were just wondering existed? An Assisted Living Locator franchise becomes a place of answers, a comprehensive guide for families who need everything for advanced family care. What they need–what your community needs–is an advanced living placement franchise. Your family is unique, but your love for them is not. Your future is unique, but the drive you have to make all you can is not. What if you could do both to fortify your loved one’s future and your own. Assisted Living Locators can make that happen.
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Living Locators was created to answer those questions and assisted living franchise opportunities are available to provide complete care for those Baby Boomers.
An Assisted Living locator care advisor meets with a family to discuss available and appropriate options for senior care. We evaluate all aspects of your senior situation to find the right match: health care needs, religious and political affiliations, mobility requirements, budgets, desired social activities, locations, or the 1001 ways that make your senior unique. Our franchise owners are compassionate and inherently concerned with the living needs of our clients, someone else’s parents, or other relatives. An assisted living placement franchise is the answer to a question familial caretakers don’t know to ask. an investment today, an answer tomorrow Do you remember “the talk?” That time your parents sat you down and had what has to be one of the most cringe-worthy conversations you’ve ever had? Well, now it’s your turn. The twilight of their lives is here and now. You get to invest in them what they did for you for decades. This talk is difficult to have with Mom or Dad, Grandma or Grandpa, Aunt or Uncle. Talk to them as soon as possible, before any situation becomes urgent. The choices are many, but the correct answer is the difficult one to make. You will be searching everywhere for the perfect place to take care of your loved ones. There are assisted living franchise opportunities out there to be filled. And when you find an owner of one of them, the idea of placement may not come up. Typically, that’s “your job.”
The business is senior adult care, and many professionals are employed to care for them in a hospital, home, or assisted living center. The problem is the care is sometimes incomplete. Their loved ones don’t know what they don’t know. They can travel to these assisted living centers asking questions that they believe will create the best care. However, if they aren’t asking the right questions, those loving people–usually the children of the prospective tenants–won’t get the correct Assistedanswers.
“ Anyone can serve food, clean homes, and deliver goods. While those are worthwhile ventures, there is something different about helping our oldest generation and, in turn, removing the stress from their children or loved ones.”
assisted living Placement Franchises are for sale now We are an Assisted Living Franchise, and you may not have known there is a business to fill this need. There are more than 100 locations nationwide, and each is available to find the best place for those loved ones to live and keep active. Most importantly, we provide clientcentered services that keep the costs away from the pressing need for flexible placement options openly and ethically.
Assisted living franchise opportunities may not be something you have considered as part of your vision to own your own business, but feel more than a profit, but a purpose. Anyone can serve food, clean homes, and deliver goods. While those are worthwhile ventures, there is something different about helping our oldest generation and, in turn, removing the stress from their children or loved ones. So, what would that be?
There are 4 types and 6 objectives in organizational communications. Franchisees have their styles, but the basic communication types and goals remain the same.
2. The direction of communication is vital to consider. For example, is your audience your partner, a client, or your team?
1. Formal and informal - Formal communication is usually thought-out, written, and filed for future reference. This information impacts your team in some way. Successful franchisees documenting, communicating, and preserving their systems is an example. Informal communication happens around the water cooler, in the breakroom, or worse, it’s in the “grapevine.”
4 types of communication:
effective communication between franchise owners and their team is critical for success. You, franchise owner, are your team’s leader. They look to you for answers, inspiration, and expectations. Therefore, it’s your responsibility to learn how to communicate effectively. This skill also reduces your stress if you ever wondered something like, “why won’t my team do as I ask,” or “Phil never listens to me when I ask him to be nicer to clients,” or worse yet, the rumor mill is the source for most information in your company.
Luke frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. to learn more about Luke and how Bella vista executive advisors can help, please click here www.bellavistaexecutiveadvisors.com O S SS - Co MMUNICATI
3. Internal versus external communication shapes the tone of your message.
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42 Franchising M aga Z in E Usa e XPert aDvice: lucas Frey | CEO | Bella Vista Executive Advisors
This communication is misheard, translated wrong, or has many other negatives more often than not.
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4. Your message can be written, oral, or a combination, and all should be consistent, concise, and clear.
“ Your message can be written, oral, or a combination, and all should be consistent, concise, and clear.”
For i m Pact Ful communication
4. Informative communication teaches others something they want or need to know. Hopefully, this article is a good example.
6 objectives of communication:
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2. Collaborative communication is a free-flowing conversation of ideas and adds impactful value. The successful franchisee knows they need help and seek it out. You are not an expert at everything. This objective can be leveraged in all directions when solving a specific issue or growing your business.
5. Successful franchisees will regularly communicate with their team on an inspirational level. Inspirational communication is Coach Luke Fickell inspiring his Cincinnati Bearcats to play the best football game of their lives 13+ times each season. You inspire your team every day. Experience has taught me that leading by example is more impactful than words.
6. Passive communication is the message you convey when others watch your actions and results. It is your reputation. As a leader, don’t shy away from the spotlight. Successful Franchisees use this to strengthen their team’s confidence in their leadership.
The following strategies for effective communication are not the end-all. However, they are a start to positively impactful communication with all who influence the success of your business. evaluate and define the context of your assumptions What the speaker may gloss over as “obvious” could be a key point for the listener. Assumptions can be challenging to identify. “Unspoken rules” in an organization need to be clearly defined. Speaking simply and using plain language helps alleviate assumptions. Warren Buffett said, “Never invest in a business you cannot understand.” The same is true for your communications. The best leaders I’ve worked for and with can transform the complex into simple concepts for all to understand.
1. Directive communication is like Tom Brady calling a play in the Patriot’s huddle. It’s you telling your team exactly how to get something accomplished. Use this cautiously. If used too often or inappropriately, valuable input from your team goes away.
3. Empathetic communication is simply being there when someone is having a fantastic day or one that’s amazingly bad. This conversation is more emotional and lets your team, client, or partner know you care about them. Empathetic, primarily verbal, communication is onesided, and non-verbal communication speaks volumes from all involved.
Intend to understand by listening 3x’s more than you speak In one-on-one or small group settings where you are trying to discover something, focus on listening and be in the moment. Your ability to focus takes practice. The challenge is not to have other thoughts while someone is speaking, including thinking about the next question.
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Communicate regularly with everyone in your organization, so it’s routine. Pete won’t get overly anxious when you stop by his area to talk. Regular emails, tweets, and even YouTube messages help keep your team engaged and less distracted by the anxiety of wonder.
Choose the appropriate setting. Whether you’re communicating with your whole team or one-on-one with your GM, choose where to share with the least distractions.
Listening with the intent to understand will allow your team to find their solutions. Acknowledge the speaker and ask openended questions to understand better. Yes/ no questions shut down conversations.
Pauses in conversations are often valuable. It gives the listener time to form their following statement or question. Rapidly paced back and forth communication is nothing more than 2 competing monologues. Ask questions
Effective communication is usually twoway. Ask open-ended questions and allow time for the response when developing an idea. Open-ended questions lead to more profound answers. Asking pertinent questions lets the other know you are listening. Focus on objective behaviors to temper emotions This skill is difficult. Everyone has their personality. Successful Franchisees focus communication on objective behaviors that are both beneficial and those needing correction. Personal attacks stop two-way communication and can’t be tolerated in your Reducingbusiness.frustrations
For example, Alcoa’s Paul O’Neil had a company vision to reduce workplace accidents to zero. So systems were established to notify him personally no matter when a lost-time accident occurred.
e XPert aDvice: lucas Frey | CEO | Bella Vista Executive Advisors
allows open communication. Acknowledge these at the beginning and any that may arise during the conversation. When there’s no way to avoid emotions, it’s best to use an approach like “it makes me feel ___ when you ___.” Feelings are acknowledged, and the communication focuses back on objective Observebehaviors.what isn’t said and how you and your audience are saying it. You do not need to be a micro-facial expert to be able to read your audience. Engagement or lack of is easy to notice in larger groups. You can read a few individuals’ expressions and see your communication’s overall effect on the group. A franchisee can dig deeper into body language, posture, hand/arm gestures, and facial expressions in smaller groups. Look for common ground when dealing with conflicts and build For those situations with extra tensions and emotions, have an escape plan and allow a cooling-off period before resuming. Practice and ask for feedback Impactful communication is a skill with a shelf-life. Take one of these skills and make a conscious effort to practice. Ask for feedback on your progress. In time, practical and impactful communication will be commonplace for you and your Maketeam. a plan to improve your communication skills. Then, step-by-step positive results will happen for you and your team.
Intentionally reduce distractions
Have systems in all directions within your franchise for communication that requires immediate attention
“The military prepares you for this kind of transition in a civilian role,” said Turnbow. “For me, you have to be a good teammate and a good follower before being a great leader. I can be a great leader now because my service taught me what it means to be a good follower and how to play a role on a team.
Roger Turnbow | NerdsToGo - San Antonio NW, Texas
nerdstogo.com • 855-951-3840 NerdsToGo is honored to offer 50% Off our Franchise Fee for Veterans
• Extensive business, marketing, and management training • Operational infrastructure tools, templates, and manuals • Our proven approach to sales and customer service • National conferences, training meetings, and information exchanges • Toll-free telephone support • NerdsToGo copyrighted marketing programs As a NerdsToGo franchisee, our entire team supports you and your business with the following: Join the Leading Computer Service Franchise
“It can be difficult, especially if you start from scratch as I did,” he added. “But the best thing about being plugged into NerdsToGo is that a network of franchises and upper management are here to help. Everything about owning a business is learning, and I am learning every day.”
