franchising feature
focus feature: Hydraulink
Hydraulink evolves its franchise model
to inspire more pathways for individual success Hydraulink National Franchise Manager, Wayne Abbott discusses the changes Hydraulink has made to its franchise model to allow greater flexibility, provide stronger support, and inspire confidence in franchisees. Franchise models typically take one of two routes – a full-service model with everything provided, or a more economical turnkey solution. Whilst full-service models often require large upfront investments, the Hydraulink Franchise model provides flexible turnkey solutions and the tools to succeed at a more modest investment. Hydraulink’s options have been specifically and thoughtfully designed to focus on providing lots of individual parts that are useful to the franchisee. Hydraulink then provides the guidance on how to connect all of these individualised component parts, and what to do next, once you’ve joined their franchise team. This is where Hydraulink has sought to separate itself from the pack – in its evolved franchise model. Hydraulink franchise owner Ben Walker has scaled up his involvement with Hydraulink over several years with the organisation. After successfully building up the Granville NSW franchise, he bought an additional franchise in Blacktown, NSW, and is looking at further expansion in the future.
Hydraulink aims to provide franchisees with the support and tools they need – to not only succeed, but also to continue to expand and thrive. This leads to multi-site and long-term franchisees with the opportunity for future family generations to take over the business. Unlike other offerings, Hydraulink provides a strategic plan for every step of the process, from pre-opening through to ongoing support once the business is up and running. The move is part of a larger organisational plan, as Hydraulink focuses on franchise expansion. Hydraulink entered the market in Australia in 2001, after becoming a market leader in New Zealand, where it began in 1945. Building on its success in New Zealand, the business initially used a dealer and distributor model in Australia. As a business new to the country, that strategy made sense at the time, but now that Hydraulink has expanded to cover almost every corner of Australia, it’s the franchise model that allows for both greater expansion and greater success in the future. All whilst bringing its tight-knit network of franchises closer together, so that everyone grows together and succeeds together. You might say that in the Hydraulink Franchise model, “when the tide rises, all the boats float.”
Adapting to Franchise Code changes The aim is to be as easy as possible to deal with, so, as part of Hydraulink’s evolved franchise model, the organisation has updated its practices to ensure compliance with the new Franchise Code. Simple explanations of complex terms are provided with contracts and paperwork to assist prospective franchisees to understand exactly what it all means.
Hydraulink aims to provide franchisees with “ the support and tools they need – to not only succeed, but also to continue to expand and thrive.
”
As a leading hydraulic hose, fittings, and associated service organisation, with more than 400 service points across Australia, New Zealand and the Pacific Islands, Hydraulink has refreshed its franchise model to provide every franchisee with the best chance of success. Hydraulink shows franchisees how all the parts fit together and provides assistance with everything from finding property and vehicles, to setting up finance, providing safety training, helping with insurance, providing strategies to launch your business and everything in between 36 business franchise MAGAZINE
Franchise owner Jeff McCoskery, left, converted a Mercedes bus to provide additional stock and support to Badgerys Creek, NSW, as the new airport is constructed.
