franchising feature
EXPERT ADVICE: Brian Keen | Founder | Franchise Simply
Franchising on the road… Having been through several recessions and challenging business environments in Australia over the years, the one thing I have found is that when the economy begins to emerge from a difficult period, there are enormous opportunities for the franchise sector, especially that part of the franchise sector offering simpler, low-cost service units. Moving on from the disruption of COIVD will not be an exception. I believe there will be a sharp increase in demand for low-cost, niched service franchises as we move forward. And mobile service franchises will fit into this category perfectly.
Why will demand increase? Well… 1. So many of us have had time at home through mandated or other forms of lockdown and this has given us the opportunity to reflect on the lifestyle we want for ourselves and our families 2. Associated with the lockdowns, many of us have also had stretches working from home and being with our families for extended periods of time. For many of us, the less stressful working environment and reduced commute has been a welcome relief. And the closer relationship with family has come as a welcome surprise. 3. We have not travelled or had opportunities to spend on luxuries, so savings are up, a lot 4. Many of us have seen a significant increase in the value of our homes and the resulting growth in our equity.
to work from home. We want to control our own destiny. We want the flexibility to organise our working lives so we can take the kids to swimming lessons or watch them play soccer, working around these events. And the move away from employment into a business of our own fits the bill.
What are we looking for? Well… 1. Obviously, something we can do from home, or a home base. 2. For most this will be the first step into business, and we will have no idea how to make it all work. So, we are looking for something where we will be given the opportunity and training to be successful. 3. We are also looking for something we will enjoy doing. Something that fits our abilities and interests and often something that will make a difference
5. Many have lost jobs but benefited from redundancy payment lump sums
4. Most importantly, many will be looking for something they can grow into a career path or business growth opportunity.
The net result is, so many more of us are cashed up and looking to change our lives, no longer wanting to be beholden to the 9 to 5 work in the city. Many of us are looking
Many will be happy to take on a greenfield site, work hard to build it up and then sell with a good return and more business experience and move on to the next project.
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Others will be looking for a career path within a group such as Poolwerx where franchisees start with a mobile van franchise, servicing pools. They are then given the opportunity to grow their business skills so they can manage several mobile units and then on to owning a shop, managing the
