fr a n c h i s e s i n yo u r pr i c e r a n g e fe at u r e
FEATURE ACTICLE: Chris Conner | Founder | Franchise Marketing Systems
Value Oriented Franchise Models
One of the most significant barriers to entry for any new franchise owner or entrepreneur is the capital requirement to invest in a new business or franchise model. This creates an obstacle for many in that the assumption is there are only so many options and most franchised businesses have investment requirements way above the buyer’s capacity to fund the new business venture. One of the great elements of today’s small business market is that businesses have become more and more affordable for the average investor and the new franchise market has opened up opportunities for people who at one time just couldn’t even consider the franchise model. 30 Franchising MAGAZINE USA
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information
Today, more than ever before, the opportunity to work from home is not only an option, it has become a major part of the work force and franchise market segment. What was once considered a bit taboo or maybe not legitimate, today is completely normal for people to run, operate and build their business entirely from a virtual, home office location. This makes the investment lower and the opportunity for people to get into business without the cost of real estate, equipment, etc all more realistic for the every day person. There also has been a significant rise in what the Small business administration
refers to as “Micro-businesses”, which are businesses which employ 10 people or less. Many of these even can be operated as a single owner-operator in the business allowing for even less capital outlay. The advances in technology, systems and other efficiency-creating platforms has made business ownership with less people a reality in so many different industries which also creates an opportunity for lower investment businesses. Digital Marketing has revolutionized virtually every industry segment and business model and also made attracting new customers easier, more efficient and
