U. s. Office: seattle, Wa www.franchisingmagazineusa.com
packed full of great advice and information on franchising for this issue we cover some great stories starting with our Cover story. steri-Clean Inc who are leading the way in compassionate cleaning services, Founded by Cory Chalmers a former fire captain and paramedic. Over the years, the company has built a reputation for providing empathetic, efficient and discreet services, transforming lives one clean up at a time. you can read more about this on page 10.
Our top experts in the industry continue to deliver great advice. From our regular contributors we have g eorge Knauf discussing the Power of n etworking. lucas Frey starts a 3-part series on your guide to success. Evan hackel focuses on mobile franchising and navigating the territorial trap plus we have so much more from our experts this issue.
Our main feature is Mobile Franchising. On the Feature cover supplement, we have Pool s couts who are making a splash expanding pool cleaning services to Pennsylvania. With the increasing demand for professional pool maintenance and cleaning services, Pool s couts’ entry into this new market signifies the brand’s commitment to delivering highquality service and customer satisfaction. You can read more about Mobile franchising on page 31 of this issue.
Our regular supplement for Veterans in Franchising can be found on page 65 with our cover story on supply Pointe, a perfect fit for Veterans. With a proven business model, comprehensive training and support, flexibility, and a commitment to community, it provides everything veterans need to thrive in their new endeavors.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website www.franchisingmagazineusa.com to find more exciting franchises and advice.
happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
a U g U st contents
Cover Story
Steri-Clean Inc. eading the Way in compassionate services
In every issue
Whats New! Announcements from the Industry
Special Feature Supplement
Mobile Franchising
A-Z Franchise & Services Directory
Rebecca Grovenstein: Multi-Unit Franchise Owner at ightbridge academy
Franchisor In Depth
new study highlights the next step pproach
The Story of Ramen: cooking Experience Making Waves in the Franchise
Pizza Franchise From the ground
BooXkeeping: tory Behind BooXkeeping
Mike Esposito: nvestments: a safer Path rowth for Franchisees
Snapshot
24 Doner Shack: Just months away from Us launch
64 Children’s Lighthouse: celebrates Exceptional First half of 2024
Spotlight on
Service
62 Social Factor: actionable advice You can Use to improve Brand Engagement Online
Franchise in Focus
18 EMS Fitness Body Franchise
28 Unleashed Brands Foundation: Unleashed Brands Foundation and Partners Bring Joy to Young leukemia Fighter
54 Nothing but Noodles: neighborhood Favourite for nearly two Decades Expanding with new locations
Expert Advice
12 Heather Ripley: Pr support attracts new home service Franchise Owners
16 Lucas Frey: Your guide to 90-Day success: the Franchisee’s strategy For Early Wins
22 George Knauf: the Power of networking among Franchise Owners
Pita Pit Usa Appoints Longtime Employee to Chief Operating Officer
Pita Pit, a distinguished Mediterranean fast-casual brand specializing in madeto-order pita sandwiches, announced today the promotion of Meghan Haugen to the position of Chief Operating Officer. In her new role, Meghan will be responsible for overseeing the Operations, Marketing, and Franchising departments, and helping to drive the strategic direction and growth of the company.
With nearly two decades of experience in the restaurant and hospitality industry, Meghan brings a wealth of knowledge and expertise to her new role. she has been an integral part of Pita Pit’s success, demonstrating exceptional leadership and a relentless commitment to operational excellence.
“ i am honored and excited to take on this new role as chief Operating Officer,” said Meghan haugen. “ i look forward to working with our talented team to continue building on our success, driving innovation, and delivering more value to our customers and franchisees.”
since joining Pita Pit, Meghan has held various leadership roles, where she has consistently delivered impressive results. h er deep understanding of the brand, coupled with her ability to foster strong relationships with franchisees, vendors, and partners, has positioned her as a key leader within the organization.
“Meghan’s promotion is a testament to her hard work, dedication, and outstanding contributions to Pita Pit,” said Peter r iggs, cEO of Pita Pit. “ h er strategic vision and
operational expertise will be instrumental in pushing our growth and ensuring that we continue to deliver a better experience to our customers and franchisees.”
in her new role, Meghan will focus on enhancing operational efficiencies, driving continuous improvement initiatives, and supporting the growth and success of Pita Pit’s franchise network.
https://pitapitusa.com/franchising.
PU rre Barre Celebrate the Summer Games & Meet Your Summer Fitness Goals with Pure Barre’s “Pure ACED Challenge”
Pure Barre®, an Xponential Fitness brand offering the most effective full-body barre workout, announced its Pure ACED Challenge, which kicks off in tandem with the summer games across participating studios. As the world’s most elite sporting event commences, this challenge is a unique way to take part in the fun while building the strength and confidence to meet your summer fitness goals.
With 40,000 participants last year in the challenge, the Pure
acED challenge will take place throughout July and august at participating studio locations. to acE the challenge, members must complete 10 classes over the course of one month, with the goal of experiencing all four formats offered at Pure Barre including Pure Barre align™, Pure Barre classic™, Pure Barre Empower™, and Pure Barre Define™. individuals taking part can enroll and track their completed classes in their Pure Barre app. Members should contact their local studio for additional participation details.
“We know life gets busy in the summer, and there is no better time for our members, new and old, to feel motivated from the summer games, rise to the challenge, and push themselves to meet their personal fitness goals with our Pure acED challenge,” said c aroline linton, chief Marketing Officer of Pure Barre. “all of our classes offered at Pure Barre target different fitness needs and goals, and the challenge is the perfect way for members to experience all four class formats on our Pure Barre roster.”
For more information about Pure Barre and to book a complimentary intro, visit https://www.purebarre.com/. For additional information about the Pure ACED Challenge, contact your local Pure Barre studio!
s malls s liders® Slides Thru to Little Rock
Smalls Sliders, the industry-disrupting cheeseburger slider brand, has signed its latest multi-unit agreement with existing franchisee, Chris McJunkins. The four-Can deal is the brand’s second agreement for Arkansas and marks its entrance into Little Rock.
t he little r ock c ans will be owned by chris McJunkins, a seasoned multi-brand operator with extensive experience in the restaurant industry. in addition to owning and operating existing smalls sliders c ans in West Monroe and shreveport, McJunkins is a franchisee with Walk-On’s sports Bistreaux. t he louisiana native also owns locations with Windrush g rill, a popular destination in shreveport. Equipped to provide guests with exceptional customer service, McJunkins looks forward to opening several more smalls sliders c ans throughout little r ock, conway, Benton and h ot springs.
“ smalls sliders is a totally unique concept that is really changing the game for the Qsr industry,” said McJunkins. “Beyond just the delicious cheeseburger sliders, it provides a fun and welcoming experience for guests – whether they’re just slidin’ thru or hanging out by the c an at our outdoor patio. t he response from the community at our first two restaurant openings has been amazing, and i ’m thrilled to experience similar success and become the go-to restaurant for the little r ock community.” smalls sliders continues to drive unprecedented growth with esteemed operators like McJunkins. t he brand recently surpassed more than 240 c ans open or under development and anticipates 30 of those to open this year, which would more than triple its current open- c an count.
“chris has been a franchisee with us almost from the beginning and it’s amazing to see him continue to succeed with additional growth opportunities at smalls,” said Maria rivera, cEO of smalls sliders.
www.smallssliders.com.
RISE Southern Biscuits & Righteous Chicken, the rapidly expanding, award-winning breakfast and lunch concept, is thrilled to announce the launch of its first-ever Strawberry Glazed Biscuit as a limited-time offer starting July Fourth. Inspired by the immense popularity of their Blueberry Glazed Biscuit, this new creation promises to delight taste buds and continue the success of RISE’s innovative and seasonal offerings.
risE has kicked off the year with a series of successful and popular limited-time offers, including the Blueberry Biscuit Beignets and chix & g rits for only $7.99. n ow, they are excited to introduce the strawberry g lazed Biscuit. t he brand is committed to continuing this trend of unique ltOs throughout the year, with plans to bring back the beloved Pumpkin spice Beignets for the fall season.
“We have been tirelessly working on menu innovations since our largest menu update at the end of last year, and we are thrilled with the positive reception,” said Ken Priest, risE cFO. “Our current ltO of discounted chix & g rits has performed phenomenally, driving significant traffic to our locations. We believe the strawberry Biscuit will be another major success, marking a new milestone in our journey of culinary creativity in the biscuit and chicken world.”
r ecently named to Fast c asual’s 2024 top 100 Movers & shakers list, r ise is partnered with Fransmart, the industry-leading franchise development company behind household brands like Five g uys Burgers & Fries and t he halal g uys, as its exclusive franchising partner to grow the brand.
www.risebiscuitschicken.com.
n atalie Barnes Steps Down as CEO of Business Alliance Inc.
Brandon Clifford Appointed as New CEO
Natalie Barnes Steps Down as CEO of Business Alliance Inc.
Brandon Clifford Appointed as New CEO Business Alliance Inc. (BAI) announced at its annual conference last month that as of June 1, 2024 Natalie Barnes has stepped down from her role as Chief Executive Officer. Effective immediately, Brandon Clifford has been appointed as the new CEO of the company.
“ it has been an incredible journey leading Business alliance inc. i am proud of what we have accomplished together and confident in the future of the company under Brandon’s leadership,” said natalie Barnes. “ i am grateful for the support of our dedicated team and stakeholders over the years.”
Brandon clifford brings a wealth of experience and a fresh perspective to Bai . With a distinguished career that has included business ownership, franchise consulting and experience on the Executive leadership of a leading franchise concept, Brandon
has demonstrated exceptional leadership and strategic vision in previous roles.
“ i am honored and humbled to move into my new role as cEO of Business alliance inc.,” said Brandon clifford. “ natalie has set a strong foundation, and i look forward to building upon it by driving innovation, enhancing our members’ value, and continuing to diversify our services.”
**about Business alliance inc.**
Business alliance inc. (Bai) is the premier resource of growth for brokers, brands and suppliers in the franchise industry. With a commitment to collaboration, accountability, respect and ethics, Bai has been serving clients globally for over 30 years.
For more information, visit http://www.businessallianceinc.com.
J etset Pilates Expands to the West Coast and Lands First California Franchise Deal
JETSET Pilates – the Miami-based, modern Reformer Pilates franchise, combining curated music and fitness for the ultimate revitalizing experience – is thrilled to announce its plans to expand into California for the first time through franchising.
With one multi-unit deal already signed in an Diego, the brand is seeking aspiring entrepreneurs to bring its 360-workout experience to local communities in orthern c alifornia as well as Orange ounty and the l a . metro area. t he first an Diego location is set to open later this year.
With the s an Diego development deal marking its entrance into the state, JE tsE t Pilates is looking to capitalize on its growth and ramp up expansion throughout alifornia. t he state’s thriving culture of health and wellness, coupled with its year-round sunshine and reputation as a fitness trendsetter, make it a perfect fit for JE tsE t ’s continued expansion. With a large and affluent population eager for innovative workout experiences, JE tsE t is poised for success in the g olden state. t he brand plans to open multiple locations in
s an Diego, with further expansion across various markets within c alifornia.
“We are thrilled to be entering the c alifornia market, a state renowned for its health-conscious population and embrace of innovative fitness trends,” said tamara g alinsky, Founder and Brand President of JE tsE t Pilates. “With our first development deal secured in s an Diego, we see tremendous potential for JE tsE t Pilates to thrive in the different communities throughout c alifornia.”
Bert albertse, cEO of JE tsE t Pilates, shared his enthusiasm about the c alifornia expansion: “at JE tsE t Pilates, we combine high-performance equipment with expert instruction to deliver a truly transformative workout experience.
https://jetsetpilates.com/franchise/
c aring s enior s ervice Multi-Unit Owner Recognized as a 2024 Franchise Rock Star by Franchise Business Review
Caring Senior Service, a non-medical home care services company, is pleased to announce that multi-unit owner Cindy Sheller has been selected by Franchise Business Review, a franchise research firm, as one of its Franchise Rock Stars for 2024.
sheller, who owns c aring s enior s ervice of tucson, arizona; c aring s enior s ervice of Dallas n orthwest; c aring s enior s ervice of Dallas Mid- cities; and c aring s enior s ervice of l as Vegas, was selected from hundreds of nominations from brands that participated in Franchise Business r eviews’ franchisee satisfaction research.
“Franchise Business r eview certainly had cindy sheller in mind when they created the name ‘rock star’ for their individual awards,” said c aring s enior s ervice founder and cEO Jeff s alter. “cindy embodies the characteristics of what it takes to be successful in the franchising world. she is a dedicated franchise owner who works to deliver the best possible care for her clients in texas, arizona and n evada. We couldn’t be more pleased with her selection.”
t his is the second year in a row the care services company has had a franchise owner make the prestigious list. l ast year, c aring s enior s ervice of n ew Braunfels, texas, co-owner c athy trlica took home the award.
While most of us are not be competing in the largest sporting event in the world that kicks off this July, East Coast Wings + Grill (ECW+G), a full service, family dining wings franchise that spotlights Buffalo wings and the ultimate casual dining spot for wing lovers, is still offering guests the opportunity to win gold.
“ t his is a great honor to be considered a ‘rock star’ out of the hundreds of dedicated and hard-working franchise owners throughout this country,” sheller said. “ t he team at c aring s enior s ervice has given me all the tools i need to succeed, but it’s our clients who make working in this industry so rewarding. i look forward to continuing to provide our customers with the g reat c are® method of delivering the care they deserve.” https://www.caringseniorservice.com/.
e ast coast Wings + g rill Celebrates National Chicken Wing Day by Giving Away a Year of Free Wings
in celebration of national chicken Wing Day (July 29), Ec W+ g is hosting the ultimate ‘chicken Wing champion’ contest, giving fans the chance to win a year of free wings and a plethora of other exciting prizes and promotions.
Win Gold in the Chicken Wing Champion Contest
Upto august 11, wing enthusiasts can compete in the ‘chicken Wing champion’ contest. h ere’s how you can win:
1. Download the Ec W+ g app on g oogle Play or app store: Begin the contest by downloading the Ec W+ g app.
2. Earn Points on the ‘Flavor Passport’: taste your way through the menu and earn points by dining from each section. Pro tip: the first order from each section of the menu earns extra points!
3. claim Victory on august 12: t hree winners per location with the top three most points will be crowned the g old, silver, and Bronze champion with the following prizes:
o g old: Free chicken Wings for a Year
o silver: $50 Ec W+ g gift c ard
o Bronze: $25 Ec W+ g gift c ard
Social Media Extra Prizes
c apture your chicken Wing champion moments! Post a static post, story, or reel highlighting your experiences at Ec W+ g on social media, tag @eastcoastwings, and use #chickenwingchampion for a chance to win additional prizes.
www.eastcoastwingsfranchise.com.
s teri- c lean i nc.
l
eading the way in compassionate c leaning s ervices
In the world of professional cleaning services, Steri-Clean Inc. stands out not just for its expertise, but for its compassionate approach to some of the most challenging cleaning scenarios.
Founded in 1995 by Cory Chalmers, a former fire Captain and paramedic, Steri-Clean has become a pioneer in the niche fields of biohazard cleanup, hoarding remediation, and extreme cleaning. Over the years, the company has built a reputation for providing empathetic, efficient, and discreet services, transforming lives one clean-up at a time.
the genesis of steri- clean
The idea for Steri-Clean was born from Cory Chalmers' experiences as a first
responder, where he frequently encountered tragic scenes that required specialized cleaning. Chalmers saw a pressing need for services that could handle biohazardous waste safely and compassionately, while saving the grieving families from further emotional trauma. With a mission to help families and communities recover from traumatic events, he established Steri-Clean, which has since grown into a nationwide network of franchises, offering a variety of specialized cleaning services.
core services
Biohazard Cleanup
One of Steri-Clean's primary services is biohazard cleanup, which includes the removal of blood, bodily fluids, and other
potentially infectious materials from crime scenes, accidents, and unattended deaths. The company's technicians are trained to handle these situations with the utmost care and professionalism, ensuring that all biohazardous materials are disposed of according to federal and state regulations. The meticulous cleaning process not only restores the physical environment but also helps families begin the healing process after a traumatic event.
Hoarding Cleanup
Hoarding disorder affects tens of millions of people across the United States, and Steri-Clean is at the forefront of providing compassionate hoarding cleanup services. The company understands that hoarding is a complex mental health issue and approaches each situation with sensitivity and respect. Technicians work alongside clients to sort through belongings, ensuring that the process is as stress-free as possible. Steri-Clean also collaborates with mental health professionals and code enforcement officers to provide a comprehensive approach to hoarding remediation, focusing on creating safe and livable spaces while supporting the client's emotional well-being. Steri-Clean utilizes the incredible Hoarders.com brand to market their hoarding services, which also includes the toll-free, easy to remember 1-800-HOARDERS phone number.
Extreme Cleaning
Beyond biohazard and hoarding services, Steri-Clean offers extreme cleaning for situations that require specialized expertise. This includes cleaning up after drug labs, homeless encampments, dealing with rodent infestations, and addressing severe neglect. The company's technicians are equipped with advanced tools and cleaning agents to tackle even the most daunting cleaning challenges, ensuring that properties are safe and habitable.
the steri- clean approach
Steri-Clean's success can be attributed to its unique approach, which combines technical expertise with empathy and discretion. The company recognizes that its services often involve sensitive situations, and it is committed to treating every client with dignity and respect. Technicians undergo rigorous training not only in cleaning techniques and safety protocols but also in communication and customer service. This holistic approach ensures that clients receive support both during and after the cleaning process.
Moreover, Steri-Clean emphasizes the importance of education and awareness in addressing issues like hoarding. Through public seminars, workshops, and media appearances, the company seeks to destigmatize hoarding disorder and promote understanding and compassion in communities. Cory Chalmers, the founder, is a featured expert and host on the Emmy nominated hit series "Hoarders" to provide expert insights and raise awareness about the challenges faced by individuals with hoarding tendencies. You will also regularly see the Steri-Clean crews and vans on each 2 hour episode as well driving incredible marketing leads and revenue to their nationwide franchises.
nationwide reach and community impact
Since its inception, Steri-Clean has expanded significantly, with franchise
locations across the United States. This extensive network allows the company to respond quickly to emergencies and provide consistent, high-quality services nationwide. Each franchise operates with the same commitment to excellence and compassion, ensuring that Steri-Clean's values are upheld in every community it serves.
Steri-Clean's impact extends beyond individual clients to benefit entire communities. By restoring properties and ensuring public safety, the company helps reduce the burden on local resources and contributes to community wellbeing. Additionally, Steri-Clean actively participates in charitable initiatives and partnerships with nonprofit organizations, further demonstrating its commitment to social responsibility.
innovations and Future directions
As a leader in the cleaning industry, SteriClean continuously seeks to innovate and improve its services. The company invests in research and development to stay at the forefront of cleaning technology with its own proprietary job and customer software, as well as safety standards to keep their franchisees and employees as safe as possible. From utilizing ecofriendly cleaning agents to adopting the latest sanitation techniques, Steri-Clean is dedicated to providing the best possible outcomes for its clients.
Looking to the future, Steri-Clean aims to expand its reach even further, bringing its compassionate services to more communities across the globe. The company is also exploring opportunities to integrate new technologies, such as artificial intelligence, video content, and podcasts to expand their educational capabilities.
conclusion
Steri-Clean Inc. stands as a testament to the power of empathy and expertise in transforming lives. By addressing some of the most challenging cleaning situations with care and professionalism, the company has established itself as a leader in the industry. Through its unwavering commitment to helping individuals and communities, Steri-Clean continues to make a meaningful difference, one cleanup at a time. As the company looks to the future, it remains focused on its mission of providing compassionate, life-changing services to those in need, while providing an incredible living for its franchise owners. v
pr s upport attracts n ew h ome s ervice f ranchise owners
Home service companies are one of the most recession-proof businesses in the country, so it’s no wonder that potential franchisees are attracted to the industry.
Whether they are new to the HVAC, plumbing or electrical market, or are looking to convert their home service business into a franchise, as a franchisor, you need to catch their attention.
But, with the U.S. home service market projected to reach $156.29 billion by 2030, you are now competing with potentially hundreds of other home and property service franchises, specifically, and more than 3,000 unique franchised companies, generally, to gain the attention of new franchisees.
That means that you have to work harder to get and hold the attention of the qualified candidates you want to bring into your
Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in franchising, skilled trades and B2B tech. Ripley PR has been listed by Entrepreneur Magazine as a Top Franchise PR Agency five years in a row and was named to Forbes’ America’s Best PR Agencies for 2021. It is also recognized as the top PR agency for the home service industry. Ripley is the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business,” which is now available on all audiobook platforms.
For additional information, visit www.ripleypr.com.
franchising fold. To do this, you need to promote your brand and be prepared to treat your Discovery Days like it’s your wedding day. After all, you will probably spend the rest of your professional life with the very people who will be attending this important event.
And that preparation has to include public relations. While most entrepreneurs understand the necessity of a marketing and advertising budget, few understand that it is PR that really helps them to develop a positive reputation and boost brand awareness.
driving Prospective Franchisee attendance
The success of your Discovery Days is directly tied to all the work you do leading up to it. In order to attract qualified candidates, you need more than just your marketing and advertising teams to sell your company and its benefits. It’s an effective public relations strategy that builds the brand awareness you need to attract these future franchisees.
You probably already have an avatar franchise owner in mind and know who you’re trying to attract. By working closely
with a PR partner that understands both franchising and home service companies, you can make sure that your core values are put on display in front of the right audience.
If your company culture includes a commitment to community involvement, you want to attract entrepreneurs who share your vision of giving back. Or maybe you are ready to grow more quickly. In this case, a PR strategy that involves news releases about your growth and new location openings is the pitch that brings in qualified candidates.
Your unique story is what sets you apart from your competition. It’s also what attracts like-minded franchise owners to investigate your brand. And, while investment costs are certainly a major consideration for many entrepreneurs, most also want to invest in a company that shares their vision, culture and goals. But, no matter what your objective is, it helps to have a plan to drive potential franchise owners to your company, and, ultimately, to your Discovery Days.
Preparing For Your discovery days
Successful home service franchises already have a blueprint for success. If you have developed the processes and built the infrastructure, you are already prepared to entertain potential franchise owners who want to be a part of your success.
But you still need to “wow” them during discovery
days
This is generally the first time you will be meeting your candidates in person. Don’t squander this opportunity by not being familiar with your attendees. Make sure you study their bios, financials and goals— and make sure your department heads do, too.
Many publications offer tips to franchisees about what to expect from their Discovery Days, but in competitive industries like home and property services, it’s also good that your corporate team be prepared to afford attendees every chance to get questions answered while they also get a feel for your franchise family.
No doubt some of the questions will include:
1. What benefits do you offer your franchisees? Do you have a centralized marketing budget, and do you provide technology solutions to your franchisees?
2. What are your national marketing plans, and how do you allocate marketing funds to individual franchisees?
3. How long will it take to become profitable? Will you allow candidates to contact other franchisees to determine their profitability?
4. What are your growth plans?
5. What types of ongoing training and coaching do you provide?
6. What makes you different from your competitors?
Be prepared to answer these questions, but also be willing to showcase your uniqueness. You need to demonstrate why yours is a great franchise opportunity and explain how your culture and vision match with their own.
the Big day
Prior to the Discovery Day, you and the candidates have simply looked over one another’s backgrounds. They may have filled out an application, and you probably have provided a Franchise Disclosure Document (FDD).
But, if the lead-up to Discovery Days is
like a courtship and engagement party, then the day itself is like a wedding. It’s the critical moment when you both make the ultimate decision to enter into a franchise relationship.
Discovery Days are also a great time to leverage your relationship with a PR partner to help you make the sale. If you’ve been working with an agency, chances are you already know what your best stories are and how to tell them.
You can also rely on your use of a PR partner as a selling point for your future franchisees’ success. This could be as simple as letting your candidates know that your marketing plans include the PR strategy of providing a new opening release and a pitch to their local media. Since earned media is considered more trustworthy than paid advertising, this added boost to building their local brand awareness can make the critical difference in which franchise your candidates choose.
Most Discovery Days are standard and provide franchisees with the opportunity to learn the processes and meet with corporate department heads. But if you truly want to stand out from the thousands of other opportunities these candidates have, you need that extra “something.”
Public relations helps you bring that extra something that makes your franchising opportunity head and shoulders above the rest. v
New study highlights the N ext step iN p volve’s approach to further validatiN g the impact of its fu N ctio N al fit N ess method
University of Minnesota Clinical Study Finds Pvolve’s
Lower Back Support Workout Series Significantly Reduces Chronic Lower Back Pain and Improves Functional Ability
Pvolve, the workout method that pairs low-impact, functional movement with resistance equipment to build strong, mobile bodies, today announced findings from a study on Chronic Lower Back Pain at the University of Minnesota.
The study shows that Pvolve’s Lower Back Support Workout Series is proven to significantly reduce chronic lower back pain and improve functional ability. The Lower Back Pain Study was published by medRxiv in 2023 and is awaiting peer review.
Back pain was once seen as an inevitable part of aging, but today, factors like constant device use and intense HIIT workouts have made back soreness a common issue at any age. A survey of U.S. adults in 2022 found that around 28% reported having chronic low back/sciatic pain. Around 44% of those with chronic low back pain reported having such pain for five years or longer, and many report a diminished quality of life due to their pain (source). In recent years, lower back and neck pain have topped healthcare spending, reaching approximately $134.5 billion. Despite the risks and limited evidence of efficacy, opioids were frequently prescribed for pain management. However, in 2022, the CDC recommended prioritizing
non-pharmacological treatments such as physical therapy, exercise, and mind-body approaches over medications like NSAIDs or duloxetine (source).
Lower back pain remains persistent and often debilitating for many adults, yet clinically-backed, medication-free, at-home solutions are still scarce. Findings from the Lower Back Pain Study’s 12-week clinical trial showcase the effectiveness of Pvolve’s Lower Back Support Series for improving function and reducing lower back pain. Among its impressive outcomes, the study found that participants experienced an 80% reduction in lower back pain, a 373% improvement in body awareness, and a 108% improvement in core muscle strength. The research also indicates that Pvolve’s Lower Back Support Series supports improved body awareness; participants reported improved confidence in completing tasks and activities, and
reduced disability, contributing to a higher quality of life. Equally as promising, the study showed Pvolve is an easy-to-follow at-home solution with a 96% adherence and no study-related adverse effects.
summary of results:
Researchers found participants who consistently completed workouts in Pvolve’s Lower Back Support Series experienced:
• 80% reduction in lower back pain
• 373% improvement in functional ability
• 76% reduction in disability
• 34% improvement in body awareness
• 14% improved confidence in completing tasks and activities
• 108% improvement in core muscle strength
• 96% adherence with no study-related adverse effects
*Results from 12-wk randomized clinical trial (16 individuals ages 18-75) with chronic lower back pain who practiced Pvolve’s Lower Back Support Series 3x/ wk over 12 wks. More info here.
The Lower Back Pain Study was conducted by the University of Minnesota, which recruited 16 subjects ages 18-75 to practice 12 weeks of Pvolve. Participants participated in the Lower Back Support Series two or more times per week for approximately 117 minutes a week. Participants were monitored through 12 weeks and assessed by objective measures for core strength, balance, and body awareness. Subjects were also assessed by several validated subjective measures for quality of life, ability to perform daily functional tasks, and pain ratings.
Pvolve’s Lower Back Support Series was created to help members develop deep core strength and alleviate back pain. Co-created with Dr. Amy Hoover, Chief Physical Therapist at Pvolve, and led by Pvolve’s Chief Training Officer, Antonietta Vicario, the workouts teach concepts to improve posture and core strength, which impacts back health. The six workouts in the series are between 25 and 39 minutes each and utilize the P.ball, one of Pvolve’s patented resistance-based pieces of equipment. These low-impact workouts introduce several themes, with added progressions to continuously challenge and strengthen the core and lower body.
For more information about the study, please visit: https://pvolve.link/ lowerbackpainstudy
Dr. Amy Hoover, Chief Physical Therapist at Pvolve, shared: “The Lower Back Pain study demonstrated the Pvolve Method’s effectiveness in improving strength, balance, and daily activities with less pain. The results prove that our program can help people with chronic lower back pain achieve pain relief and functional goals from home. We know that nonspecific lower back pain is common among adults, so we’re proud to provide real solutions with a scientifically-backed fitness method.”
“As someone living with scoliosis, the years of high-intensity workouts left my body feeling drained, and my back in so much pain. When I was out of fitness
options, I launched Pvolve to fill that gap, a functional workout method designed to not only help you look great but make you feel and function ten times better,” said Rachel Katzman, founder of Pvolve. “The Lower Back Pain Study represents our ongoing commitment to scientific validation and clinical research. I’m proud to see the study results and, most importantly, for being able to help people alleviate their lower back pain through an easy-to-follow home workout series.”
“Core strength and back health are crucial for longevity in movement, especially with the prevalence of back pain. Our sedentary, tech-heavy lifestyles and postural misalignments weaken core and back muscles,” said Antonietta Vicario, Chief Training Officer at Pvolve. “Our method teaches the total core—breath, pelvic floor, abdominals, and the back, along with activating and mobilizing the hips and glutes to build strength and improve posture, which is essential for reducing back pain. This empowers our members to feel their best and move with confidence, both in their daily lives and for years to come.”
The Lower Back Pain Study is the next step in Pvolve’s dedication to validating its method through expert-led clinical trials. Earlier this year, Pvolve also released a Healthy Aging Study, showing that the Pvolve Method effectively improves strength, flexibility, energy, and quality of life for women over 40, outperforming 150 minutes per week of moderate cardio and strength training.
Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio online, and targeted workout series, all available via the web and mobile apps. In addition to digital programming, Pvolve has physical studio locations in New York, Chicago, and Los Angeles, and franchises across the US and Canada, with more than 40 locations in development.
For more information, please visit www.pvolve.com.
your g uide to 90- day s uccess: t he f ranchisee’s strategy for e ar Ly Wins
Congratulations! You're transitioning from corporate employment to franchise ownership. Now what? The first 90 days of your new franchise are crucial. They set the foundation for long-term success. This period is about establishing your passion for learning, habits, setting up systems, and building a strong team.
This article is the first in a series to help new franchisees establish a solid foundation to build a successful business that owns a franchise. Unexpected challenges and setbacks will occur. Address them with a passion for learning
Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.
To learn more about Luke and how Bella Vista Executive Advisors can help, please click HERE www.bellavistaexecutiveadvisors.com
and a growth mindset. A successful franchisor told me, “If a new franchisee doesn’t have moments of extreme doubt, they’re not passionate enough to succeed.”
i - establishing a clear vision for Your Franchise
Start with a clear vision. Where do you want your franchise to be in 5 years, 10 years, or selling your franchise? This
vision guides your decisions. It’s your roadmap.
When I started the first ImageFIRST franchise, my vision was clear: financial security for my family, provide comfort for patients (end users), and job security for my team and their families. This vision drove every decision, from hiring to marketing strategies.
“ A successful franchisor told me, If a new franchisee doesn’t have moments of extreme doubt, they’re not passionate enough to succeed ”
Your Business that Owns a Franchise: Vision is Different and Aligned with Franchisor
Your vision must align with but not replicate the franchisor’s vision. Your business has its unique path than that of the franchisor and franchisees in the brand. Ensure your vision supports the franchisor’s brand while addressing your specific goals.
Three Visioning Strategies:
1. Organizational Chart: Visualize your franchise’s future by creating an organizational chart. Define roles and responsibilities needed to support your growth. Initially, your name will be in most of the boxes. As you grow, aim to replace yourself with competent team members.
2. Future Celebration Story: Write a story of a future celebration in the present tense. Imagine a significant achievement for your franchise. Put yourself in the middle of the celebration and detail the successes and milestones reached.
3. Metaphorical Growth Journey: Use a metaphor to describe your franchise’s journey. For instance, see your business as a tree growing healthy roots (foundation) and branches (expansion). This metaphor helps you visualize growth and navigate challenges. What does your metaphor look like now, and where are you in the picture? What will your metaphor look like in the future, and where are you?
ii - Break down long-term into smaller and near-term goals
Divide your long-term objectives into smaller, manageable goals. This approach makes your vision achievable. It also allows you to celebrate small wins, building momentum and confidence.
What’s Your Mission?
Your mission defines why your franchise exists. It’s the reason you and your team come to work each day. A clear mission statement aligns your team and drives daily actions.
Return to Your Values for Every Decision
Non-negotiable values are the backbone of your business. They guide every decision. Keep your list of values short, ideally five or fewer. These values shape your company culture and decision-making process.
Importance of Goal Setting in Franchise Success
Goal setting is critical. It provides direction and measures progress. No more than 3 strategic priorities keep you focused and motivated. They help track success and identify areas for improvement.
SMART Goals: 3 Strategic Priorities
Goal setting is critical. It provides direction and measures progress. No more than three strategic priorities keep you focused and motivated. They help track success and identify areas for improvement.
Determine your top three strategic priorities using a SWOT (strengths, weaknesses, opportunities, and threats) analysis with your trusted advisor or others in your franchise. Identify three strategic priorities for the first 90 days. This focus drives significant progress.
Effective goals are clear and actionable, aligned with your vision and mission, and flexible, allowing adjustments as needed.
Specific: Clearly define what you want to achieve in your first 90 days.
Measurable: Establish criteria to measure progress.
Achievable: Ensure the goal is realistic. Review your first 90-day goals with your franchisor and franchisees in the brand to check.
Relevant: Align each goal with your longterm business objectives.
Time-bound: Set a deadline to achieve the goal.
Tips for Ensuring Goals are Specific, Measurable, Achievable, Relevant, and Timebound:
Be clear and concise: Avoid vague goals. For example, a $100,000 revenue for the quarter is vague. What do you need to accomplish to earn $100,000 in a quarter?
Set realistic expectations: Ensure goals are attainable. Check yourself.
Align with broader objectives: Ensure goals support your vision and mission.
Set deadlines: Keep goals time-bound to maintain urgency.
iii - implementing 90- day strategic Planning
Break Down 90 Day Goals into Monthly Goals: What needs to be accomplished by the end of months 1 and 2 to meet your first 90-day goals? Your monthly achievements will look like stair steps or teeth on a saw, not a straight line.
Set Weekly Goals to Meet Monthly Goals:
• Determine your mindset and goals for the week Sunday evening/Monday morning: Reflect and review what you need to accomplish daily.
• Write it down: Keep your goals visible and share them with your team.
• Pause and remember your mindset when chaos hits: Review your plan and adjust as needed.
• Execute and have a great week: Stay focused, positive, and proactive.
The first 90 days are crucial. They lay the groundwork and habits for your franchise's long-term success. Focus on building productive habits, efficient systems, and a high-performing team. Use this guide to navigate your journey and achieve your business goals.
Next month, I’ll talk about creating local systems to complement the franchisor’s operations manual, building your highperforming team, and establishing community alliances. v
ems fitNess Body fraN chise
A leader in advanced fitness technology and comprehensive wellness strategies, is thrilled to announce a significant milestone in its growth direction—its expansion into a nationwide franchise.
Established in 2021 by Przemek Fokt and Princy Manocha, the brand has transformed the fitness landscape by seamlessly integrating futuristic European fitness technologies with customized wellness services. This strategic expansion is poised to broaden the brand’s footprint, making its innovative fitness solutions accessible to a wider audience across the United States.
Przemek Fokt, co-founder of EMS Fitness Body Franchise, emphasizes the efficiency of their approach: “Work smart, not hard. This is fitness for the busy professional who doesn’t have time to visit the gym daily.” His partner, Princy Manocha, adds, “We’re establishing our brand as a cornerstone of the fitness and
wellness industry.” Their franchise model is designed to deliver specialized services such as detailed body composition analysis, personalized one-on-one training sessions, and a nutrient-rich Fuel Bar to enhance post-workout recovery.
integrating anti-aging and Wellness management
EMS Fitness Body Franchise is deeply committed to promoting a holistic view of health, which encompasses not just physical fitness but overall wellness. Their services include innovative anti-aging treatments and EMS training that offers a comprehensive workout that supports weight loss, enhances physical strength, promotes muscle growth, and alleviates tension and muscle imbalances. It can be customized as a form of personal training to meet various individual fitness goals. For instance, EMS personal training has proven to significantly diminish back pain, with some users even experiencing complete relief from chronic back issues. Additionally, the increased muscle tone and improved blood circulation to adjacent tissues may positively affect cellulite. By integrating EMS into their workout routines, one can provide a service that is not only highly effective but also optimally efficient, catering to the demanding schedules of today’s society.
support for athletes and sports Professionals
Beyond catering to fitness enthusiasts and the aging demographic,
EMS Fitness Body Franchise also provides for athletes and sports professionals. The franchise includes specialized training programs tailored to enhance sports performance and speed up recovery, positioning EMS Fitness Body Franchise as a vital resource for athletes striving to reach their peak potential.
“Witness the fitness journey,” Przemek Fokt encourages, underscoring the franchise’s dedication to supporting each client in achieving their personal health and fitness goals.
a nationwide invitation to revolutionary Wellness
The decision to expand nationally responds to the increasing demand for accessible, efficient, and comprehensive fitness and wellness solutions. As lifestyles continue to evolve, the need for adaptable fitness options becomes increasingly clear, establishing EMS Fitness Body Franchise as a pivotal player in the wellness industry revolution.
about ems Fitness Body Franchise
Founded by Przemek Fokt and Princy Manocha, EMS Fitness Body Franchise harnesses sophisticated European fitness technology to provide an extensive array of wellness solutions. The mission of the franchise is to revolutionize the fitness industry by offering holistic services that encompass not only physical fitness but also nutritional support and overall personal well-being, truly reflecting a “revolution in wellness.”
The expansion into a nationwide franchise marks a transformative phase in the industry, as EMS Fitness Body Franchise aims to democratize access to high-quality fitness solutions. By inviting more individuals and entrepreneurs to join in their venture, the franchise is set to reshape the future of health and wellness.
Prospects and community impact
Looking ahead, EMS Fitness Body Franchise plans to further embed itself into communities across the nation, facilitating the establishment of localized wellness hubs that cater to specific
health and fitness needs. These hubs will not only provide specialized services but also create employment opportunities and promote community well-being.
In conclusion, the nationwide expansion of EMS Fitness Body Franchise represents more than just business growth—it signifies a commitment to enhancing the health standards of Americans across the country. It invites everyone, from budding entrepreneurs to fitness enthusiasts, to join in a movement that promises better health, enhanced wellness, and a vibrant community spirit.
For more details on EMS Fitness Body Franchise or to explore potential franchise opportunities, please reach to Przemek Fokt or Princy Manocha at:
aN i mmersive cookiN g e xperie N ce m akiN g waves
iN the fraN chise m arket
Food brings people together. It’s the common thread between all humans, allowing us to take a pause from our busy days, connect, and break bread together.
San Francisco-based franchise, The Story of Ramen, has taken the comforts of the culinary arts a step further, celebrating the art of handcrafted ramen in a unique in-person cooking experience. The concept is nestled within the lucrative restaurant and food service industry — an industry forecasted to top $1 trillion in sales for the first time in history . The Story of Ramen is in the thick of this powerful market, not only benefitting from the nation’s love of food, but from the ever-growing demand for new and exciting events and hands-on activities.
the savory Journey Begins
The adventurous ramen-making phenomenon was officially kicked off in 2018 by Founder and Chief Experience Officer Manville Chan and is co-owned today with Jeff Parsons, Chief Marketing
Officer. Born from a mutual love of cooking and the drive to share that passion with others, The Story of Ramen can trace its origins back to a hobby shared with strangers on Eatwith.com, an “Airbnb” type of site that offers dining experiences all around the world. It was here where the attraction of ramen-making as an experience became evident. Using his background in product management for SaaS companies, cloud computing businesses, and defense contractors, Chan carefully tested the new concept, working to perfect The Story of Ramen before moving into a commercial space. Today, The Story of Ramen has conducted over 4,000 classes and served over 52,000 customers!
an innovative cooking Franchise concept emerges
Thanks to non-stop growth and demand, The Story of Ramen graced the franchise marketplace with its presence just last year. Since its establishment, The Story of Ramen has seen much success, including weathering the pandemic by pivoting to virtual classes and expanding to multiple types of events over the years. Private
parties, team-building events, ramen cooking classes, and advanced workshops are all part of its attractive low-competition repertoire. The company has made it incredibly easy for visitors to experience The Story of Ramen — they simply hop on the website and book through the proprietary software. Add-ons, such as sake or tea tastings, can be customized straight through the website, and
adjustments, such as adding or subtracting attendees, can also be done online. The concept has streamlined its operations and has continued to thrive within a lowcompetition niche.
entrepreneurs,
take notice
The franchise encapsulates it all — proof of concept, a fully automated booking system, and hours that are typically
unheard of in the foodservice industry. The systems in place make a well-oiled machine, allowing entrepreneurs to easily jump in for a simplified plug-and-play experience. A quick Google search of The Story of Ramen showcases the expansive online reach and brand recognition of the business — NBC’s California Live, ABC, The Knot, Thrillist, The San Francisco Chronicle, and Eater San Francisco, to
name just a few. The brand also has an impressive and engaging social media presence — @thestoryoframen on Instagram boasts over 5,000 followers and nets nearly 20,000 impressions each month, with class attendees often sharing their own photos and videos of their experience. Entrepreneurs not only gain a fabulously innovative experience-based food concept, but they also gain an invaluable channel of predictable revenue thanks to advance payments from the majority of customers and a steady stream of ongoing support from Chan and Parsons. The franchise also features an in-depth training program, so anyone with an affinity for cooking and a bend toward hosting large groups of people could be an ideal fit.
As this up-and-coming gem continues to expand, the team is seeking franchisees from coast to coast to take the helm in sharing the unforgettable ramen-making experience with others.
Learn more about The Story of Ramen by visiting https://www.ramenpartysf. com/franchise-with-us.
t he p ower of n etworking a mong f ranchise owners
Franchise ownership can be an exhilarating journey filled with opportunities for growth and success. However, navigating this journey alone can be challenging.
While franchisors provide essential support, an equally valuable and often underestimated resource is the network of fellow franchise owners. This second support system can sometimes surpass the support from the franchisor itself, offering unique insights, camaraderie, and collaborative opportunities that can significantly enhance a franchise's success.
the importance of networking among Franchise owners
Networking among franchise owners fosters a sense of community and shared purpose. This connection can lead to:
1. Knowledge Sharing: Experienced franchise owners can share their insights, strategies, and lessons learned with new owners, helping them avoid common pitfalls and accelerate their success.
2. Emotional Support: The journey of franchise ownership can be isolating. Having a network of peers who
understand the unique challenges can provide emotional support and encouragement.
3. Collaboration and Innovation: Franchise owners can collaborate on marketing campaigns, community events, and other initiatives that benefit the entire franchise system. This collaboration can lead to innovative ideas and improvements.
4. Problem-Solving: When faced with challenges, franchise owners can turn to their network for advice and solutions, often finding that their peers have faced and overcome similar issues.
George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.
www.MyPerfectFranchise.com
real-World e xamples of effective networking
The Dwyer Group's Franchisee Associations
The Dwyer Group, now known as Neighborly, encompasses a wide array of service brands, such as Mr. Rooter, Mr. Electric, and Aire Serv. Each brand has its own franchisee association that enables owners to share best practices, discuss operational challenges, and collaborate on marketing strategies. These associations have been crucial in fostering a culture of support and continuous improvement across all brands.
The Massage Envy Franchisee Advisory Council
Massage Envy, a leading wellness franchise, has established a Franchisee Advisory Council (FAC) that plays a vital role in the company's success. This council is composed of franchise owners who collaborate on initiatives to enhance the brand's services, customer experience, and operational efficiency. By leveraging the collective expertise of its franchisees, Massage Envy has been able to introduce innovative wellness programs and improve its overall franchise model.
improving Franchise offerings through
collaboration
Networking among franchise owners doesn't just provide support; it can also lead to significant improvements in the franchise offering. By leveraging the collective experience and insights of franchise owners, franchisors can make more informed decisions and implement effective changes.
Dunkin’ Donuts Innovation Lab
Dunkin' Donuts has an Innovation Lab
where franchise owners collaborate with the corporate team to develop new products and services. This collaborative approach has led to successful product launches and menu expansions that resonate with customers. By involving franchise owners in the innovation process, Dunkin' ensures that new offerings are practical, feasible, and well-received by the market.
The Anytime Fitness Franchise Advisory Council
Anytime Fitness has a Franchise Advisory Council (FAC) composed of franchise owners who provide feedback on various aspects of the business. This council has been instrumental in implementing improvements in areas such as technology, marketing, and operations. By tapping into the firsthand experience of franchise owners, Anytime Fitness can continuously refine its franchise system and maintain its competitive edge.
The Great Clips Franchise Advisory Committee
Great Clips utilizes a Franchise Advisory Committee (FAC) to gather input from franchise owners on critical business decisions. This committee has played a key role in shaping the brand's strategic direction, including the development of new technologies and marketing initiatives. By involving franchise owners in decisionmaking processes, Great Clips ensures that its strategies align with the needs and preferences of its franchise network.
overcoming challenges in Franchise networking
While networking among franchise owners offers numerous benefits, it can also present challenges. Here are some common obstacles and strategies to overcome them:
Geographical Barriers: Franchise owners
may be spread across different regions, making it difficult to connect in person. Utilizing virtual communication tools and organizing regional meetups can help bridge this gap.
Competition Among Franchisees:
In some cases, franchise owners may view each other as competitors rather than collaborators. Fostering a culture of mutual respect and emphasizing the collective benefits of collaboration can help mitigate this issue.
Diverse Perspectives:
Franchise owners may have diverse perspectives and opinions, leading to disagreements. Encouraging open dialogue and providing structured forums for discussion can help navigate these differences and find common ground.
Time Constraints: Franchise owners often have busy schedules, making it challenging to dedicate time to networking activities. Scheduling regular, short meetings and leveraging asynchronous communication methods can make networking more manageable.
conclusion
Networking among franchise owners is a powerful tool that can significantly enhance the success of both new and established franchises. By leveraging the collective knowledge, experience, and support of their peers, franchise owners can overcome challenges, drive innovation, and create a stronger, more resilient franchise system. Real-world examples from Neighborly, Massage Envy, Chickfil-A, Dunkin' Donuts, Anytime Fitness, and Great Clips illustrate the tangible benefits of collaboration and networking. By adopting effective networking strategies and fostering a culture of collaboration, franchise owners can unlock new opportunities for growth and success, ultimately benefiting the entire franchise network. v
d oner s hack just months away from us launch
Doner Shack, the Berlin-inspired street-food franchise concept, has confirmed they will be exhibiting at the largest franchise expo in the south of the US at the beginning of September.
Following the completion of the franchise’s brand repositioning, menu development and new delivery solution, the Scotland-based team have deemed the time is right to move ahead with their American dream.
Sanjeev Sanghera, Co-Founder and Managing Director of Doner Shack said: “Expanding to the US has always been on our wish list. The last year has been about getting our restaurants, brand, franchise model and menu to the point where we could feel completely confident that all bases were covered as we pitched into such an important market.”
Doner Shack spent valuable time on the brand repositioning, determined to avoid early stagnation for their QSR model. The result? The British restaurants are now welcoming customers back two to three times a week on average with sales up 32% on June last year – thanks to a 60% increase in delivery sales and 11% inrestaurant. All signs that an imminent launch in the US should find the key 18-34 demographic just as keen for the mouth-watering menu, the team take their new stand-build to the Franchise Expo South in Fort Lauderdale, Florida on 6th – 7th September.
“Doner Shack’s rebrand and revised menu has created a fun, approachable and refreshing experience for new and existing customers alike. When it came to our new chicken tenders, we knew that an off-the-shelf product just wouldn’t cut it. So we spent countless hours in the kitchen developing a product that’s made from scratch and is one of the best in the market. We have also introduced sliders, loaded fries and 9 new tasty sauces – so there are more delicious options to choose from when you visit our restaurants. Our fundamental principle has been, and always
will be, to innovate and to serve up incredible tasting food – our customers can satisfy their cravings knowing they’re getting the best quality food for their budget. And soon we hope to replicate that for our American friends,” added Sanjeev.
For further information about Doner Shack, visit www.donershack.uk/franchise
s tory b ehind
ooXkeeping: b uilding a b ookkeeping ranchise with h eart
task of bookkeeping into an exciting and personal experience. This creates a flexible, profitable and rewarding franchise opportunity for anyone with the right passion.
the Beginning of BooXkeeping
My journey began when I emigrated from the former Soviet Union at 18. My early years in corporate accounting and finance were deeply unfulfilling, leading me to celebrate my “Freedom Day” from corporate America on July 3, 2002. I transitioned to a family-run landscape maintenance business, which saw some impressive growth initially before it succumbed to the 2008 recession. This challenging experience taught me invaluable lessons in accounting, finance and business ownership.
BooXkeeping founder and CEO Max Emma shares the journey and mission behind the franchise that provides cutting-edge, online bookkeeping services for small and medium size businesses.
When I co-founded BooXkeeping, I aimed to do more than just create another bookkeeping service. My goal was to build a business that combines professional expertise with genuine human connections.
BooXkeeping, the premier online bookkeeping brand, offers a work-fromhome model and national enterprise accounts, providing franchisees with the opportunity to grow their businesses by helping others do the same.
Accounting and bookkeeping might not seem exciting, but the story behind BooXkeeping is anything but boring.
Elena Emma and I, both immigrants with backgrounds in finance and accounting, started this journey over two decades ago. We navigated the challenges of professional business ownership and our own divorce, always prioritizing empathy and communication. These values have helped BooXkeeping become a unique franchise in the bookkeeping industry.
Our mission is simple: make bookkeeping cool. By focusing on the human side of our business, we turn the mundane
Determined to keep going, I restarted with a smaller landscape maintenance business and outsourced the bookkeeping to another company. The significant pricing discrepancies I noticed in the industry revealed a big opportunity to dominate a fragmented market. Thus, BooXkeeping was born as a part-time business in our garage while we ran our landscaping company to pay the bills.
Elena, who had been in the accounting and finance space since she was 18, played a crucial role in building the BooXkeeping business model and guiding our internal culture. We believe that “Kings Are the Ones Who Serve.” We support our clients through all their ups and downs, transforming the dreaded accountant visit into an exciting and supportive experience.
Gradually, BooXkeeping became our fulltime focus, and we sold our landscaping company. Although we divorced a few
years later, we continued to work together to grow the brand, driven by our passion to redefine an outdated industry and put the client first. Today, BooXkeeping is the preferred bookkeeping vendor for over 95 franchise brands in the U.S., including FastSigns, Gameday Men’s Health, and Sport Clips.
e xpanding BooXkeeping through Franchising
Inspired by franchisors, I decided to franchise BooXkeeping last year. With six franchise locations and one corporate location in a fast-growing industry, BooXkeeping is ushering in a new era of expansion. Post-COVID, our brand became even more popular as businesses realized
We continued our momentum by adding five new franchises in 2023 and closed the first quarter of 2024 with a new franchise awarded in Charlotte, North Carolina. As we grow, we are strengthening our franchisee support structure. All franchisees now receive three months of accounting school as part of their training, and recent personnel shifts allow more staff to support owners continuously. We provide technical training and sales support, as well as high-quality mental and emotional support. Our franchise owners have personal coaches who understand their unique challenges and support them through tough times.
In addition to our robust support system, we actively engage in the franchise industry to build growth. For example, we attended the IFA Conference and Multi-Unit Franchising Conference to connect with more industry professionals. Currently, we are the preferred bookkeeping provider for over 95 franchise brands, and after these trade shows, over 40 more brands expressed interest in partnering with us.
With both thorough initial training and reliable ongoing support, our franchisees have the expertise necessary to continue development efforts and stimulate a growing client base. As local owners manage this aspect of their businesses, we remain involved in the industry to encourage the continued growth of the entire system.
the Future of BooXkeeping
BooXkeeping is solidifying its status as the next great opportunity for #CoolBeanCounters across the nation. Our unique approach focuses on the human side of bookkeeping, transforming the entire process into a more exciting, personal one. The progress we’ve seen this year proves how attractive this approach is to both clients and franchisees.
Joining BooXkeeping isn’t just about running a bookkeeping business. It’s about being part of a community that values personal connections and supports each franchisee’s journey. Our franchisees are not just bookkeepers; they are business owners who understand the trials of running a company. They prioritize communication, acceptance and support to help clients balance professional and personal development.
Looking ahead, I aim to sell 50 locations by my 50th birthday, a goal I call “50 by 50.” Ideal franchisees have some accounting or finance background, good communication skills and a passion for helping others. BooXkeeping offers a chance to develop personally and professionally within our supportive framework.
For more information on franchising with BooXkeeping, visit: 1851franchise. com/BooXkeeping
the benefits of outsourcing bookkeeping services.
uN leashed BraN ds
fou N datio N aN d partN ers BriN g Joy to you N g leukemia fighter
Week-Long Trip Highlights Foundation’s Commitment to Supporting Children
Unleashed Brands Foundation, the charitable affiliate of Unleashed Brands, the leading youth enrichment growthfocused platform, celebrates the success of an unforgettable family trip for Samuel, a brave young leukemia fighter.
This heartwarming initiative was made possible by partnering with The Leukemia & Lymphoma Society (LLS).
LLS initiated the relationship when the Foundation was launched in October 2023, and the team was introduced to Samuel, an ambassador for LLS with the Dare to Dream Project. The seven-yearold’s adventure underscores the Unleashed
Brands Foundation's commitment to positively impacting children and families facing health challenges.
Samuel, his little brother Luke, and his parents spent a week in San Diego, exploring the city’s top attractions with Orbit, the Foundation’s beloved teddy bear mascot. The highlights of their trip included:
hospital surprise
The trip started with a visit to UC San Diego Moores Cancer Center. Samuel and his family joined the Unleashed Brands Foundation team and LLS to distribute over 5,000 pairs of grip-socks and teddy bears to children battling cancer. The give-back is part of Samuel's mission to honor a close friend who lost his battle
“ Providing Samuel and his family with an unforgettable vacation was a testament to our collective efforts and a deeply moving experience for everyone involved.”
with cancer and had a dream to collect grip socks. Orbit and his teddy bear friends are symbols of hope and comfort to the children at the hospital. The stuffed animals are also part of the Foundation’s newest program where Unleashed Brands community members build bear kits to distribute to children’s hospitals nationwide.
1-1 with the Padres
When the Unleashed Brands Foundation team was introduced to Samuel through LLS, they learned of his passion for baseball and his dream of visiting every MLB stadium. The Foundation connected with the San Diego Padres to make Samuel’s first official MLB stadium visit unforgettable. The family enjoyed an
exclusive experience at the Padres vs. Marlins game, including a private batting practice session, playing catch with Padres team members, and collecting autographed memorabilia.
visiting san diego’s Finest
The week concluded with visits to iconic San Diego attractions, including the USS Midway, San Diego Zoo, Little Italy, Legoland, and SeaWorld. Samuel and Orbit's adventures were shared on the Foundation’s Instagram page, capturing the joy and excitement of their journey.
"I am incredibly proud of what Unleashed Brands Foundation achieved in partnership with The Leukemia & Lymphoma Society and the San Diego Padres. Providing Samuel and his family with an unforgettable vacation was a testament to our collective efforts and a deeply moving experience for everyone involved,” said Whitney Navarro, Managing Director at Unleashed Brands Foundation. “Seeing Samuel bring smiles and joy to everyone he met throughout the trip was truly inspiring. It was important for us to offer this experience to give Samuel and his family a much-needed break from their challenges and create lasting memories of happiness and togetherness."
“Samuel has such a big heart; he loves baseball and has a goal to go to every Major League Baseball stadium and collect a hat from every team, and his birthday just happens to be in June!” shared an LLS Spokesperson. “Once we learned this, we immediately contacted our incredible partners at Unleashed Brands Foundation, which got Samuel one stadium closer to his goal and created an unforgettable experience for him and his entire family. We are so grateful to Unleashed Brands Foundation for their generosity and for shining light on a family impacted by the darkness of blood cancer.”
For more information about Samuel’s incredible vacation and Unleashed Brands Foundation, visit https:// investinkids.org/.
aBoUt the Unleashed Brands FoUndation:
Established in 2023, Unleashed Brands Foundation aims to empower at-risk youth and provides them with the resources needed to successfully transition to adulthood through education, financial support, and in-person volunteerism. Having supported youth and youth-focused charities since 2011, Unleashed Brands remains invested in helping kids learn, play and grow and achieve greatness.
To learn more about Unleashed Brands Foundation’s work and how it transforms lives, please visit InvestInKids.org.
aBoUt Unleashed Brands:
Unleashed Brands currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101, Premier Martial Arts and Sylvan Learning and was founded to curate and grow a portfolio of the most innovative and profitable franchise brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be.
For more information, please visit UnleashedBrands.com.
aBoUt the leUkemia & lYm Phoma societ Y®
(lls):
The Leukemia & Lymphoma Society® (LLS) is the global leader in the fight against blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease, and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, LLS has regions throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.
For additional information, visit lls.org/ lls-newsnetwork. Follow us on Facebook, X, Instagram and LinkedIn.
The public and policymakers need to understand franchising.
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
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Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
b a x
Our Franchise @OurFranchise @OurFranchise
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.
Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
Josh Ua t ree eXPerts Expands West with First Colorado Location
new tree care, lawn care, and pest control franchise in southwest d enver
Joshua Tree Experts, an emerging franchise specializing in tree maintenance, lawn care, and pest control, is expanding its footprint out west with its first Colorado location. Entrepreneur Ken Saer will begin improving the local landscape in southwest Denver in October.
t his move fulfills s aer’s dream to own his own business and to return to colorado. Before moving to austin, texas, to earn his MBa at the University of texas, s aer lived in the Denver metro area for five years. h e looks forward to moving back and helping people enjoy their outdoor spaces.
“ i couldn’t pass up the opportunity to
align my career with my passion for the outdoors and to serve a community that values environmental care,” said s aer. “My goal is to become a household name along the Front r ange and provide toptier care and education about the local environment.”
Joshua tree Experts of Denver s outh will cover l akewood, Ken c aryl, c astle Pines, and surrounding areas. s ervices include tree pruning and trimming by certified arborists, tree removal, and plant health care to protect trees and shrubs from insects, diseases, and other challenges.
“We’re not just launching a business; we’re hoping to integrate into the rapidly
growing community and contribute to its sustainable growth,” said s aer.
“We’re thrilled to bring on Ken to move west into colorado, a state that cherishes its outdoor spaces as much as we love to help preserve them,” said Joshua Malik, cEO of Joshua tree Experts.
For franchising information, visit https://www.treecarefranchising.com/
1-800-PlUm B er +air Opens First Location in Philadelphia and Eyes Further Expansion
Industry-leading plumbing and HVAC franchise, 1-800-Plumber +Air, is thrilled to announce its plans to further expand in Pennsylvania through franchising. With its first location recently opened in the Greater Philadelphia market, the brand is seeking aspiring entrepreneurs to bring its services to local communities such as Pittsburgh, Allentown, Harrisburg, and Lancaster. The new location in Philadelphia is located at 438 Industrial Drive, North Wales, PA.
With its recent opening marking its entrance into Pennsylvania, 1-800-Plumber +air is looking to capitalize on its growth and further expand throughout the state through its franchise opportunity. Because of the region’s robust economic growth, thriving housing market, and increasing demand for reliable home maintenance services, 1-800-Plumber +air sees significant potential in expanding its franchise network throughout local communities.
“Expanding into Pennsylvania marks an exciting chapter for 1-800-Plumber +air. Our mission has always been to provide exceptional plumbing and h Vac services, and we see immense potential in serving the communities across Pennsylvania,” said Mark collins, cEO of 1-800-Plumber +air. “With our first location in Philadelphia, we’re eager to partner with dedicated entrepreneurs to bring our trusted brand to even more local neighborhoods. Our
focus remains on delivering high-quality support and innovative training to ensure our franchise owners succeed in meeting the essential needs of their communities.”
t he brand is searching for motivated individuals with a strong desire to serve their community by delivering high-quality plumbing and h Vac services. t he estimated investment to open a 1-800-Plumber +air franchise ranges from $127,780 to $284,270.
To learn more about franchise opportunities with 1-800-Plumber +Air, please visit https://1800plumberfranchise.com.
h andYman connections Continues to Provide Reliable, Affordable, and Trustworthy Home Maintenance
Homefront found that the typical homeowner spends almost $6,000 on maintenance and repairs each year. As these prices continue to rise, it’s more important now more than ever to prioritize quality and reliable handymen.
handyman connection – america’s premier home improvement franchise for professional handyman services – has had continued success throughout the first half of 2024 pledging reliable, affordable, and trustworthy home maintenance to their 70 locations across n orth america. t he brand is opening new franchise locations in targeted markets to bring new communities quality care.
A Legacy of Quality Craftsmanship and Customer Service since 1991, handyman connection has received calls from homeowners all over n orth america seeking expert craftsmanship and superior customer service. t hroughout the years, one thing has remained the same: quality workmanship and superior customer service. in the first half of 2024, handyman connection has emphasized these guarantees; the knowledgeable, dependable, and background-checked craftspeople have been able to help more community members. today, locally owned and operated handyman connection franchises are in 70 locations throughout 25 states and c anada.
Commitment to Excellence
“ i am extremely proud of the incredible entrepreneurs we have within the handyman connection family,” said Jeff Wall, cEO and President of handyman connection. “We look forward to helping more communities and continuing our momentum throughout the rest of 2024.”
Unlike other home maintenance brands, handyman connection consistently delivers on its commitments, prioritizes the client, and has pride in what they do. With a wide range of expertise and project offerings, handyman connection can help with the “honey-to-do lists” to complete home remodels.
Blingle! Signals Path for Growth with Signed Agreements, Openings in 2024
Blingle!, the premier outdoor lighting franchise, is poised for a bright second-half of 2024 after a first six months filled with growth for the brand that included new signed franchise agreements, new locations opening, hirings and promotions, and the implementation of technology.
t he Omaha, n eb., based company signed 6 franchise agreements in the first half of the year to bring locations to Kansas city, Mo., r ichmond, Va., and austin, texas. additionally, the brand signed three agreements in Florida to bring location to naples, Port charlotte and Miami. t he r ichmond Blingle! is the debut of the company in the state of Virginia.
“a s a team we are thrilled to see the continued growth of Blingle! in the first half of the year,” said Josh skolnick, Founder of h orsePower Brands. “We are excited to bring the premier services and products of Blingle! to new communities around the country.”
While the brand grew its franchise system, Blingle! continued its commitment to franchisee consumer support with the introduction of h OW iE, a revolutionary homeowner-focused platform designed to simplify and enhance the homeownership experience, by its portfolio company h orsePower Brands. t his technology provides educational resources, a curated network of trusted service providers and streamlined communication tools. h OW iE empowers homeowners to confidently manage their homes and connect with the right professionals for their needs.
To learn more about Blingle! please visit: blingle.com. For more information about franchising opportunities, please visit: blingle.com/franchising and horsepowerbrands.com
p ool s couts m akes a s plash: Expanding p ool
ylvania
Pool Scouts, the 76-unit pool cleaning franchise, is expanding into Pennsylvania. This exciting growth brings Pool Scouts' expert services to residents of Pennsylvania, ensuring clean, safe and sparkling pools.
With the increasing demand for professional pool maintenance and cleaning services, Pool Scouts’ entry into this new market signifies the brand’s commitment to delivering high-quality service and customer satisfaction. The new franchise will offer a range of services for swimming pools, including routine cleaning, minor repairs, and comprehensive maintenance packages tailored to meet the unique needs of each customer.
“We are incredibly excited to join the Pool Scouts family and bring their top-notch services to the Pennsylvania community,” said Mike McGrory, owner of the new Pool Scouts location. “Our goal is to provide residents with reliable, professional pool maintenance, allowing them to enjoy their
pools without the hassle. We look forward to becoming a trusted partner in keeping the pools in this community clean and well-maintained.”
Mike McGrory brings 8 years of owning a junk removal franchise, 1-800-GOTJUNK, and 3 years of owning a restoration franchise, SERVPRO to the Pool Scouts
team, with a background in I.T.. He is a resident of Pennsylvania and is passionate about serving the community.
“Expanding into Pennsylvania is a significant milestone for Pool Scouts,” said Dave Mele, president of Pool Scouts. “We’re confident that Mike McGrory and his team will deliver the high-quality
aBoUt Pool scoUts:
Virginia Beach, VA-based Pool Scouts is a premier pool service franchise focused on delivering a quality, consistent brand experience while providing pool cleaning, maintenance and minor repair services at residential properties. Technicians are trained in testing, monitoring, treating and servicing pools and can provide ongoing service as well as help at the beginning and end of the summer season. With nearly 76 territories across 18 states, Pool Scouts offers a great opportunity as a low-cost franchise in the pool services industry with available territories across the United States. For more information or franchising opportunities, visit http:// poolscoutsfranchise.com.
service that Pool Scouts is known for, helping more families keep their pools in pristine condition.”
Pool Scouts prides itself on its training program for technicians, ensuring they are equipped with the latest knowledge and tools to provide exceptional service. The franchise's commitment to quality and consistency has earned it a strong reputation across its existing territories.
In addition to providing top-notch pool services, Pool Scouts is also dedicated to supporting its franchisees with comprehensive training, marketing support and a proven business modeldesigned to drive success. With this new opening in Pennsylvania, Pool Scouts continues its mission to expand its footprint and offer reliable pool care across the United States.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
The mobile franchise market has seen remarkable growth over the past decade, driven by the increasing demand for convenience and flexibility among consumers. This market encompasses a wide range of services, from food trucks and mobile retail to home services and health and wellness.
In this comprehensive overview, we will explore the current state of the mobile franchise market, provide examples of successful mobile franchise brands, discuss the benefits and trends driving this market, and look ahead to the direction it is likely to take in 2024 and beyond. In today’s market, people want everything they buy to come to them and are willing to pay for convenience. (70% for Gen Z willing to pay extra for convenience! https:// newsroom.breadfinancial.com/financial-secrets-survey2024#:~:text=Consumers%20are%20spending%20extra%20 on,versus%20only%2024%25%20of%20Boomers.)
the mobile Franchise market: an overview
The mobile franchise market refers to businesses that operate out of vehicles, trailers, or portable setups rather than fixed locations. This model allows franchisees to bring their products or services directly to customers, offering unparalleled convenience. The market includes a diverse array of sectors, such as:
• Food and Beverage: Food trucks, coffee carts, and mobile ice cream vendors.
Check out New Orleans Snowballs Franchise: https://www. franchiseconduit.com/franchise/new-orleans-style-snow-balls/
• Retail: Mobile boutiques, pop-up shops, and traveling pet stores.
• Home Services: Mobile car detailing, home cleaning, and handyman services.
Look at the Hy-Vac Franchise System: https:// americanveteranfranchises.com/franchise/hy-vac/
• Health and Wellness: Mobile gyms, massage services, and veterinary clinics.
e xamples of successful mobile Franchise Brands
Several mobile franchise brands have carved out significant niches in their respective markets. Here are a few notable examples: I&I Tires Franchise
The I&I Tires franchise system has a great model and does incredible sales volume. Essentially bringing the automotive repair shop to your car when you have a flat, I&I does mobile tire repair or replacement and offers a completely structured call center, systems and a operating process that will not only save the day, but help you build a great business model for your future.
Take a look: https://buyacanadianfranchise.com/franchise/iimobile-tires/ Vacation Planners
Vacation Planners is a travel agency franchise that operates entirely from home or mobile setups. Franchisees use advanced technology to book travel for clients without needing a physical office. This model has proven resilient, even during travel downturns, due to its flexibility and low operational costs.
Check it out: https://franchisefundingsolutions.com/franchise/ vacation-planners/
Velox Valuations
Velox Valuations is a industry leader in the real estate valuation market segment and currently covers a large part of the U.S. The business model was founded by industry experts and leaders in the real estate industry and offers entrepreneurs a opportunity to build a business from home in the massive real estate appraisal services market. Great tech, great marketing, strategic relationships and a lot more make this a huge value proposition.
Read on: https://franchisefundingsolutions.com/franchise/veloxvaluations/
Fibrenew
Fibrenew specializes in the restoration of leather, plastic, and vinyl. The mobile nature of the franchise allows technicians to provide their services at customers’ homes or businesses, catering to a wide range of industries, including automotive, furniture, and aviation. The brand’s success is rooted in its specialized expertise and strong market demand.
If you have a mobile services or mobile products business and have considered franchising your business, you should contact Franchise Marketing Systems to build, develop and scale your business through franchising.
Check it out: www.FMSFranchise.com
Benefits of the mobile Franchise model
The mobile franchise model offers numerous benefits, both for franchisees and customers:
Lower Startup and Operating Costs
Mobile franchises typically require a smaller initial investment compared to traditional brick-and-mortar businesses. Costs related to leasing or purchasing property, as well as utilities and largescale infrastructure, are minimized. This lower barrier to entry makes franchising more accessible to a wider range of potential business owners.
Flexibility and Mobility
The ability to move locations offers a significant advantage. Franchisees can operate in multiple areas, attend events, and adjust their service areas based on demand. This flexibility can lead to higher revenue potential and the ability to capitalize on high-traffic events and locations.
Direct Customer Access
Mobile franchises bring services directly to customers, providing unparalleled convenience. This direct access can enhance customer satisfaction and loyalty, as well as differentiate the franchise from traditional competitors.
Scalability
Mobile franchises are often easier to scale than traditional businesses. Adding additional units (vehicles or mobile setups) can be more straightforward and cost-effective than opening new physical locations.
trends driving the mobile Franchise market
Several trends are influencing the growth and evolution of the mobile franchise market:
Increased Demand for Convenience
Consumers are increasingly seeking convenience in their daily lives, driving demand for services that come directly to them. This trend spans various sectors, from food and retail to personal care and home services.
Technological Advancements
Advances in technology have made it easier for mobile franchises to operate efficiently. GPS and route optimization software, mobile payment systems, and online booking platforms enhance operational efficiency and customer experience.
Eco-Friendly Initiatives
Many mobile franchises are adopting ecofriendly practices, such as using electric vehicles, solar power, and sustainable materials. These initiatives appeal to environmentally conscious consumers and can reduce operating costs.
Health and Safety Considerations
The COVID-19 pandemic highlighted the importance of health and safety, making mobile services more attractive as they minimize the need for customers to visit crowded locations. This trend is likely to continue, with mobile franchises emphasizing contactless services and stringent hygiene practices.
Customization and Personalization
Mobile franchises are leveraging the ability to offer personalized and customized services. Whether it’s tailored food menus, bespoke pet grooming packages, or personalized fitness plans, this level of customization enhances customer satisfaction and loyalty.
the Future direction of the mobile Franchise market
As we look ahead to 2024 and beyond, several key factors will shape the future of the mobile franchise market:
Continued Growth and Diversification
The mobile franchise market is expected to continue its growth trajectory, with more businesses recognizing the benefits of this model. We will likely see increased diversification, with new sectors and innovative concepts entering the market.
Enhanced Technology Integration
Technology will play an even greater role in the operations of mobile franchises. Expect to see more sophisticated mobile apps, AI-driven customer engagement tools, and advanced logistics management systems. These technologies will streamline operations and enhance the customer experience.
Sustainability Focus
Sustainability will remain a significant focus for mobile franchises. Businesses that prioritize eco-friendly practices will have a competitive edge, appealing to the growing segment of eco-conscious consumers.
Franchise Support Systems
Franchisors will continue to develop comprehensive support systems for franchisees, including robust training
programs, marketing assistance, and operational support. This support will be crucial in helping franchisees succeed and maintain brand standards across all locations.
Global Expansion
The success of mobile franchises is not limited to the United States. We can expect to see increased international expansion, with mobile franchise brands entering new markets and adapting their models to suit local demands and regulations.
The mobile franchise market represents a dynamic and rapidly growing segment of the franchising industry. With its inherent flexibility, lower startup costs, and ability to meet the evolving demands of modern consumers, mobile franchising offers a compelling opportunity for entrepreneurs. As trends such as technological advancements, sustainability, and the desire for convenience continue to shape consumer behavior, the mobile franchise market is well-positioned for sustained growth and innovation in 2024 and beyond.
For aspiring franchisees, the mobile franchise model provides an accessible and scalable pathway to business ownership. By choosing a mobile franchise, entrepreneurs can capitalize on the growing demand for on-the-go services, build strong customer relationships, and achieve success in a competitive market.
If you are interested in exploring mobile franchise opportunities, it’s essential to conduct thorough research, assess the support provided by the franchisor, and consider how well the business model aligns with your personal and financial goals. With the right preparation and a strong commitment to delivering excellent service, you can become a successful part of the thriving mobile franchise market.
For more information on how to franchise your mobile services business, contact Chris Conner with FMS: Chris. Conner@FMSFranchise.com
Or for information on how to find the right mobile franchise, visit www.FranchiseConduit.com
GLOBAL expansion
E xp ANSION
We can help to put your franchise system in an operational position to attract successful
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
m old m edics fou N der r etur N s to BraN d as fraN chise o w N er
Tim Swackhammer Repurchases Founding Territories In Pennsylvania
Mold Medics, an emerging indoor environmental health concept, has awarded three territories in Pittsburgh, Pennsylvania to Tim Swackhammer, the founder of Mold Medics, his father Jeffrey Sr. and his brother Jeffrey Jr. The territories were part of Tim’s founding footprint and will now be back under his family’s ownership through this agreement.
“This is truly a full-circle moment,” said Tim. “I wholeheartedly believe in the sustainability of Mold Medics, which is why I’m back as a franchise owner. I know our product and these communities like the back of my hand, and I’m proud to step into this role alongside my family. We’re ready to hit the ground running and provide the exceptional service that has become synonymous with the Mold Medics name.”
Tim joined his brother and father in growing a number of Verizon Wireless stores and other franchise concepts before founding Mold Medics in 2018 and opening it up to franchising in 2021. Today, he still manages a diverse portfolio of franchise concepts that will now include Mold Medics.
Bryan McMurray, Mold Medics' brand leader, said, “It’s an honor to welcome back Tim and the Swackhammers to Mold Medics. Their historical knowledge and expertise are a huge asset to the company, and their passion for the brand will carry these territories forward.”
“ I wholeheartedly believe in the sustainability of Mold Medics, which is why I’m back as a franchise owner. I know our product and these communities like the back of my hand, and I’m proud to step into this role alongside my family.”
Mold Medics specializes in mold remediation, testing, air duct cleaning, and home disinfection for residential and commercial customers. With a broad set of offerings, Mold Medics owners can provide multiple services to a single customer base, becoming the trusted provider of indoor air quality services and encouraging repeat and referral business.
“Mold Medics is unlike any other franchise concept, and the industry is ripe for expansion, which is why we’re folding it back into our portfolio,” said Tim. “Awareness of environmental health is on the rise, especially since the pandemic, and mold is not something customers can afford to ignore because of the health concerns it can pose.”
Swackhammer explained that environmental illnesses are typically cumulative, meaning the impacts on a person’s health add up over time, and those with preexisting conditions are even more
susceptible to getting sick. If a person needs environmental health services, it is important that the team and customer work together to strategize and create a solution that will solve the problem without exacerbating symptoms.
The Mold Medics team leverages its extensive knowledge to create customizable services that consider the health of the family, including any children and pets, by reducing the prevalence of harsh chemicals in the treatment process without decreasing efficacy. This type of mold mitigation service is especially in demand for those with existing medical conditions or other at-risk populations.
While the economic outlook for the home services and indoor environmental health markets is certainly favorable, Mold Medics offers other differentiators that compound to create an even more attractive opportunity. With Mold Medics, franchise owners enjoy low start-up costs, multiple revenue streams, and the flexibility to have more balance between work and home. With prime territories still available for this emerging opportunity, now is the time to inquire about franchise ownership with Mold Medics.
For more information, visit moldmedics.com/franchising.
premium s ervice BraNds
ElE vating Fran C hi SE training and Support to nE w hE ight S
In the competitive world of home services, the success of a franchise often hinges on the strength of its training and support systems.
Premium Service Brands (PSB), a leader in the North American home services industry, understands that providing robust, comprehensive training and ongoing support is essential to empower franchise owners to achieve unprecedented growth and success.
The company is excited to announce significant enhancements to its training and retention programs, marking a transformative step in its commitment to the franchise network.
Under the visionary leadership of Gabe Colon, newly appointed Executive Vice President of Performance, PSB has restructured its support system to offer a holistic, personalized coaching approach. Colon’s journey from franchisee with 360° Painting to executive leadership has provided him with a unique perspective on the challenges and opportunities within the network. His hands-on experience has been instrumental in transforming the training and support landscape, making it more inclusive, effective, and tailored to the diverse needs of franchise owners.
“Our goal is to ensure every franchise owner feels supported on their road to success,” says Colon. “We are committed to
providing the best training and guidance to help our entire system achieve in having successful and thriving businesses. We believe the best has yet to come for this program and our franchise system.”
a comprehensive, holistic approach to training
PSB’s new training programs are designed to provide continuous, tailored support to franchise owners at every stage of their business journey. Key components of these programs include:
1. Holistic Coaching: From the moment a franchisee joins PSB, they receive continuous support starting with the Directors of Launch. This is followed by brand coaches who diagnose operational challenges and provide personalized guidance. After two years, brand leads step in to drive strategy, plans for growth, and help diversify services. Guidance for Spanish-speaking franchisees is also offered with bilingual coaches.
2. Practical, Real-Life Training: Training programs are based on real-life experiences, ensuring franchisees are well-prepared to tackle everyday business challenges. This practical approach helps franchisees develop the skills and confidence needed to navigate the complexities of running a successful franchise.
3. Peer Groups: Regular peer group sessions allow franchisees to share experiences, gain insights, and receive individualized support. These sessions foster a sense of community and collaboration, enabling franchisees to learn from each other, motivate, and grow together.
4. Regional Meetings & Convention: Ongoing training ensures all franchise owners are kept up-to-date where PSB brings the latest best practices and industry standards to the field. This
commitment to continuous development helps franchisees stay ahead of the curve and maintain a competitive edge in the market. The learning and striving for excellence never stop.
5. Leadership Summits: In order to ensure coaches are well equipped to support all franchise owners, PSB has put a greater emphasis on training their performance team. This includes mastermind certifications, DISC training, monthly Ops calls, and ongoing development from industry experts.
measurable impact and success
Since implementing these enhanced training and support systems, PSB has seen remarkable improvements in franchise performance. New franchise owners are better equipped to handle common challenges, and existing owners who participate in regional training have seen a 7-10% higher run rate compared to those who haven’t. Performance levels across the board continue to surpass national benchmarks, demonstrating the effectiveness of PSB’s revamped training and support systems.
“One can never stop learning; when it comes to cultivating a strong franchise system, it’s important to do everything we can as a franchisor to ensure our owners have the necessary tools for continuous success,” says Paul Flick, CEO of Premium Service Brands. “Gabe’s dedication to excellence and his ability to inspire our franchise owners are key to the positive impact we are seeing across our brands.”
commitment to e xcellence and continuous learning
At PSB, there is a firm belief that learning is a continuous journey. This commitment to fostering a culture of continuous learning and development is reflected in the comprehensive support systems in place. The success of the franchise network is directly linked to the success of franchise owners, and PSB is dedicated to providing the resources and support needed to thrive.
With over 500 locations across 49 states, Premium Service Brands maximizes its presence by providing exceptional home services within each community it serves. The dedication to supporting franchise owners and delivering top-tier customer experiences is reflected in ongoing growth and industry recognition.
looking ahead: a Bright Future for PsB Franchise owners
As PSB looks to the future, it remains committed to helping franchisees achieve their dreams and build successful businesses. The enhanced training and support systems are just one example of how the company is continuously innovating and improving to meet the evolving needs of its franchise network.
For more information about Premium Service Brands and its franchise opportunities, please visit www.premiumservicebrands.com.
aBoUt PremiUm service Brands:
Premium Service Brands (PSB) is a leading franchisor of home services brands, including 360° Painting, ProLift Garage Doors, Maid Right, Kitchen Wise | Closet Wise, Window Gang, Rubbish Works, The Grout Medic, House Doctors, and Rooterman. Founded on the principles of exceptional support and training for franchise owners, PSB is dedicated to helping entrepreneurs achieve their dreams and build successful businesses. For more information, visit: www.premiumservicebrands.com
d eputy fire c hief aN d Newark local takes h ome puro c leaN ’s prestigious fraN chise of the y ear award
PuroClean, one of the country’s leading property restoration and remediation franchises, has announced its 2023 Franchise of the Year.
Nelson and Sujey Rivera, owners of PuroClean of Morristown, were named the PuroClean Franchise of the Year at the company’s Annual International Convention. Selected from nearly 500 franchise locations across North America, PuroClean of Morristown was recognized for outstanding scores in several categories, including sales growth, market
share, sales revenue, and profitability, among others.
The Riveras, who co-own and operate PuroClean of Morristown, Livingston, and Bloomfield, exemplify PuroClean’s commitment to helping New Jersey residents and their properties recover from the unthinkable when disaster strikes. With so many units to compete with, becoming a standout franchise partner within PuroClean is no easy feat. While profitability and sales revenue heavily factor into selecting an all-star franchise location, PuroClean of Morristown was awarded for a very different reason.
As the third of 12 children, the father of two young daughters, and a decorated firefighter, Nelson Rivera knows the importance of being there for people in their darkest hours. Having served as a Fire Chief for the city of Orange since 2009, Nelson is currently the Deputy Fire Chief in Orange, NJ, where he has earned multiple awards for his bravery and dedication to service. Nelson’s numerous accolades include the City of Orange Chamber of Commerce Valor Award, the New Jersey State Firemen’s Mutual Benevolent Association Award for Valor, and the American Red Cross Hero Award. Nelson has translated this
“ As both a PuroClean Franchise Owner and an active fire chief, Nelson Rivera has worked tirelessly to put out both literal and figurative fires, putting his life on the line for others while expecting nothing in return.”
same selflessness and valor into the work he does with PuroClean, making him a leading franchise partner for all to look up to.
Well known within his community, Nelson consistently leaves a mark wherever he goes. Because of this, he was the recipient of the Franchise Business Review’s 2022 Rock Star Award in the Giving Back category. Nelson was also the winner of the first ever PuroClean Cares award presented at the 2021 PuroClean International Convention, among other accolades he has received throughout his career with the brand.
Nelson has been serving Essex County for over twenty years, having moved to Newark with his family in 1999. He later relocated to Orange, where he began serving as a firefighter in 2009 and still serves to this day. Nelson’s journey with PuroClean began as a technician, and it was through working with the owner of PuroClean of Livingston that he discovered
his passion for the business. In 2017, Nelson, along with his co-owner and wife, Sujey, moved to Livingston to be closer to the business. Soon afterward, the duo opened their first PuroClean franchise in Morristown, later expanding to Bloomfield and then Livingston, where Nelson had first started out as a technician. Nelson is always on standby for local residents, whether it’s saving lives from fires or from mold damage. Today, the Rivera family’s franchise locations serve all of Essex County and nearby areas, along with a partnership in another franchise location in Eugene, OR.
“There can only be one Franchise of the Year, and with so many wonderful Franchise Owners, it’s always a tight competition,” said Steve White, President and COO of PuroClean. “As both a PuroClean Franchise Owner and an active fire chief, Nelson Rivera has worked tirelessly to put out both literal and figurative fires, putting his life on the
line for others while expecting nothing in return. He has seen and helped people through their worst days, whether it be water, storm, mold, or fire damage. Nelson and Sujey exemplify what it means to be true Paramedics of Property Damage— everyone should take a page or two out of the Rivera family’s book.”
For Nelson, the best part of the business is that each day and job are completely different—but there is always someone to help and provide support to. Having always dreamed of owning his own business, Nelson knew he’d go into a field where his work would have a direct, immediate, and positive impact on people.
“One of the best parts of this business is that every day, and every job, is completely different. Every kind of water or fire damage has different effects and risks,” Nelson said. “You never know what you are walking into other than what is probably the worst, most stressful day of somebody’s life. What I love most is that we can ensure that one thing will eventually be the same despite all the craziness—our customers are always left with the comfort and understanding that we will make their situation better.”
Since opening his first franchise location, where he previously started working as a technician, Nelson knew he wanted to give his all to the brand and strive for greatness. Over the five years the Riveras have been in operation, Nelson’s team has worked relentlessly, both in their home territory of New Jersey and nationwide, helping countless families and businesses recover from disasters both small and large.
“We’re so honored. All I have to say is that, honestly, in the almost five years that we’ve been here, it’s been such an incredible experience. Nelson is such a hardworking person, and he’s so deserving,” Sujey said. “I want to give so many thanks to the corporate team. What we continue to do is never enough; we always want to try to be better. I appreciate all the support of everyone, [who] from the beginning, has always just shown so much love and support. We’re here because of all of you. So, thank you.” v
h ome services fraN chise opportu Nities help fraN chise owNers Boost roi
Opportunities for immediate returns and fast growth are hallmarks of the franchise industry. The overall benefit of the franchise model is that franchise owners can focus on their strategic vision for growth while mitigating the risk associated with starting an independent small business.
Franchise businesses have builtin advantages compared to independent small businesses, such as a proven business model, brand awareness and shared resources. Leaning into the full set of tools available and leveraging all the advantages of the franchise model is a key to success in the franchise industry.
That means franchise owners should take advantage of all the systems and resources provided by their franchisor in order to maximize their returns and achieve the full rewards of their investment. Here are some of the most important ways a franchise
empowers business owners to keep costs down while growing profitability:
Buying power: The shared buying power of the franchise model is an immediate advantage for keeping costs down and maximizing profitability. The franchise model empowers a network of business owners to create value by negotiating competitive pricing, access to exclusive products and services, and profit-driving opportunities such as rebates that aren’t available to independent business owners. Franchise owners also save time and effort by connecting to an existing network of preferred vendors, allowing them to focus on growing their business.
Shared services: Franchise businesses often take on operational processes such as human resources, accounting, legal and
IT on behalf of franchise owners. The efficiencies created through shared services allow individual owners to concentrate their efforts on sales and growing their business.
Data: Franchise businesses can access a deeper set of data and more powerful analytics tools than any independent business owner. With more and better data and analytics, franchises and owners can identify trends in business and the economy so they can adapt and evolve quickly. Insights can be filtered by location, demographics and other variables to support precise decision-making. Sharing data across the franchise system allows companies to test, learn, transfer and scale best practices quickly and effectively, enhancing customer experience and
distinguishing themselves in their market.
Marketing: One of the most powerful tools franchisors can offer franchise owners is a marketing system designed to efficiently target new audiences, consistently communicate with existing and former customers, and generate leads. It’s one of the most direct ways that franchisors can drive overall growth for the brand while supporting the success of individual owners.
Not all franchise opportunities are created equal. Some franchise models are designed to amplify the industry’s built-in benefits. Home service franchises, such as convenient bathroom remodeling, pest control, and home improvement services are among the most flexible franchise opportunities available. They can be
Dean Hartley, Brand President of Five Star Bath Solutions, directs franchise systems and processes to assist franchise owners in growing successful, profitable businesses. Dean brings over 15 years of experience in the one-day bathroom remodeling industry and a vast knowledge base to assist in building the Five Star Bath Solutions franchise system. Before joining Five Star Bath Solutions, he most recently held the position of vice president of sales and marketing with Design Imaging, where he supported dealers with sales and technical assistance.
opened and operational quickly, don’t always require a brick-and-mortar location or large staff, and are highly scalable. Lean operations mean they can respond quickly to evolving customer needs.
Some of the reasons these opportunities enhance the overall advantages of the franchise model include:
Low cost of entry: Home service franchises often offer lower initial investments and tend to be easier to launch and operate than opportunities in other sectors, such as food service or fitness. With limited inventory to stock or store and streamlined staffing needs, they can be operated from home or a mobile location, eliminating the time and expense involved in securing and maintaining a physical storefront.
Quick to open: The same things that tend to keep initial costs down for home service franchises help those businesses streamline and accelerate the steps to opening. In the right circumstances, home service franchises can be operating within a few weeks of signing the franchise agreement.
That means owners start serving customers faster, generate revenue more quickly and begin to see a return on their investment sooner.
Low overhead: Continuing operational costs for these home service businesses tend to be lower than brick-and-mortar locations. Ongoing savings on rent, utilities, furnishings, and other expenses mean more revenue stays with you and can be invested back into scaling the business, opening new territories, or adding a complementary franchise business to your portfolio.
Franchise systems are designed to help people quickly launch a new business and see the rewards of their investment. They free owners from many of the timeconsuming administrative responsibilities that can overwhelm new businesses. Flexible franchise opportunities with few barriers to entry and low ongoing overhead, such as home services, amplify those benefits so franchise owners can accelerate growth and profitability. v
From Found E r to Fran C hi SE o wn E r: r o B palmer’s l awN
s quad Jour Ney
The demand for wellmaintained residential and commercial lawns has grown expeditiously over the last two decades. This increase has not only resulted in tremendous growth for lawn care companies nationwide, but has also set the stage for continued growth as the next generation of lawn care professionals join an industry already valued at $59 billion.
Having been part of the lawn care industry for over twenty years, I know first-hand that success can be achievable regardless of where you start. My career began in Ohio, often referred to as the birthplace of elite lawn care. Home to some of the largest lawn care services in the country, I had the opportunity to begin my career working with the top industry professionals. During this
time, I focused on honing my skills and expanding my industry knowledge. Surrounded by some of the smartest and most innovative lawn care experts of the time, I learned building a successful lawn care business requires dedication, mastery of various services, and the ability to innovate and adapt in an ever-changing industry that embraces new technology and techniques.
In 2001, with nothing but a line of credit secured by a second mortgage on my house, I decided to venture out on my own. Relying on what I had learned from those seasoned lawn care experts, I started my own lawn care company, WeedPro. Over the next two decades, I placed a huge emphasis on technological innovation. From my experience with major lawn care companies throughout the 1990s, I knew technology would play a major role in modernizing my services and staying ahead of seasonal trends. This strategy paid off and WeedPro experienced massive success in the
Cleveland, Columbus, and Cincinnati markets. Through this experience I learned invaluable lessons – as both a leader and business owner – by remaining actively involved throughout our growth. This eventually positioned my small startup for national expansion.
By 2023, I looked to capitalize on our strong market position and recognized that in order to give ourselves the best chances at further expanding our footprint, I would need the support of a national and experienced franchisor. After WeedPro caught the attention of Authority Brands, a leading home service portfolio company with a strong reputation in franchising, it was a natural fit to take a leap of faith and move forward with an acquisition. In April of that year, WeedPro was officially acquired and rebranded as Lawn Squad. Through that rebranding, Lawn Squad began franchising across the country and now offers comprehensive lawn care services like fertilization, weed control, aeration, seeding and insect control,
serving both residential and commercial properties. The acquisition also provided us with access to a wealth of resources, including marketing insights, technology advancements, and operational support, while allowing us to retain our unique identity and entrepreneurial spirit.
Lawn Squad has hit the ground running since the acquisition. We have expanded beyond Ohio, partnering with multiple franchise owners nationwide and entering markets like Georgia, Illinois, Massachusetts, New Jersey, South Carolina, and Tennessee. Although expansion is a top priority, Lawn Squad remains committed to creating a community of owners that are large enough to serve, but small enough to care. We strive to provide our customers with a local, Mom and Pop feel while delivering the best service. We are certainly poised for additional growth throughout 2024 and have franchising opportunities available across the lower 48 states.
As we continue to expand nationwide, I wanted a better understanding of our brand’s training process and operations
to help improve experiences for both customers and franchise owners. To achieve this, I immersed myself in the onboarding process and invested in my own franchise. Since becoming a franchise owner in January 2024, I have navigated the same onboarding process and consulted with the same franchise experts as our newest owners, allowing me to identify areas that work well or those needing improvement. By investing my own money and furthering my commitment to Lawn Squad, I aim to ensure our franchise owners are in the best possible position for success. I also experienced the strength of our semiabsentee franchise model firsthand: my own franchise has had a successful start despite my significant responsibilities as brand president. Our franchise team, coaches, and support system – bolstered by Authority Brands – are robust and built for entrepreneurs with various responsibilities on their plate.
Despite all the success I’ve achieved over the past two decades, I am no stranger to mistakes. One of the best ways to learn
in the lawn care industry is by your own trial and errors. Don’t hesitate to ask for advice, seek guidance from mentors or attend conferences and tradeshows. I believe networking can only strengthen your business. Now as a franchise owner, I still have the same passion for success as I did when I began my career. Like me, I know there are thousands of other lawn care entrepreneurs ready to carve out their own path to success. While the last two decades have been tremendous for our industry, I’m confident the best is yet to come. Technology will continue to advance and make our services easier to scale; innovation will continue to improve the way the industry operates; and an aging population will increase the demand for lawn care services across the country. The last twenty years have been eye opening, rewarding, and a true testament to the strength of the lawn care industry. For those looking to start their own journey in the field, whether on your own or through franchising, there could not be a better time to do so than now. v
m o Bile fraN chisiN g: NavigatiN g the territorial trap
Mobile franchising is an increasingly popular model, offering flexibility and lower overhead compared to traditional brick-and-mortar establishments. However, it introduces a unique challenge known as the "territorial trap."
This issue arises from the inherent conflict between the franchisee's desire for expansive territories and the franchisor's need for densely penetrated markets.
the Franchisee’s Perspective: room to roam
From the franchisee's viewpoint, larger territories appear beneficial. Equipped with a vehicle, franchisees find it feasible to serve customers within a 20 to 30-mile radius. The expansive territory promises more potential customers, greater revenue opportunities, and less competition from other franchisees. It’s a straightforward equation: more area equals more
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
opportunities. But this seemingly simple logic can lead to significant operational and strategic issues down the road.
the Franchisor’s dilemma: maximizing market Penetration
Franchisors, on the other hand, need territories with high market penetration to justify their investments in marketing and support. When franchisees spread thin across vast areas, it becomes challenging to achieve the density needed for effective marketing campaigns, brand recognition, and efficient service delivery. This imbalance not only hampers the franchisor's growth but can also impact
the overall brand strength and customer satisfaction.
initial territory allocation: the root of the Problem
The territorial trap often begins with the initial allocation of territories. Eager to attract franchisees, franchisors may award large territories to entice early adopters. At the outset, this strategy has minimal negative impact as the perceived availability of unlimited territory masks the potential issues. However, as the franchise network expands, the impracticality of maintaining such large territories becomes evident.
large territories can lead to several problems:
1. Underperformance: Franchisees may achieve financial success without fully exploiting their territories, leading to underutilized market potential.
2. Lack of Growth: Franchisees comfortable with their earnings might lack the motivation to expand their customer base, inhibiting market penetration.
3. Management Challenges: Franchisees may struggle with the operational demands of large territories, lacking the managerial skills to effectively oversee such extensive areas.
Balancing Franchisee
satisfaction and Franchisor needs
Resolving the territorial trap requires a strategic approach that balances the interests of both franchisees and franchisors. Here are several strategies to consider:
1. Data-Driven Territory Design: Use market analysis and demographic data to design territories that align with both franchisee capabilities and franchisor goals. Territories should be large enough to be attractive but not so large that they are unmanageable or underutilized.
2. Incremental Territory Expansion:
Offer smaller initial territories with the option for franchisees to expand based on performance. This incentivizes franchisees to fully develop their current markets before expanding, ensuring deeper market penetration.
3. Performance-Based Metrics: Implement performance metrics tied to territory expansion. Franchisees who demonstrate high levels of market penetration and customer satisfaction can be rewarded with additional territory.
4. Enhanced Support and Training: Provide robust support and training programs to help franchisees manage their territories effectively. This includes marketing support, operational training, and management coaching to ensure
franchisees have the tools they need to succeed.
5.Regular Territory Reviews: Conduct regular reviews of territory performance and market conditions. Adjust territories as needed to reflect changes in market dynamics and franchisee performance.
6. Engagement and Communication: Foster open communication channels between franchisors and franchisees. Engaged franchisees who feel their input is valued are more likely to strive for the brand's overall success.
Best Practices for addressing the territorial trap
Several best practices can help franchisors effectively manage territory allocation and avoid the territorial trap:
1. Define Market Share Goals: Establish clear market share targets and have the flexibility in your franchise agreement to adjust territories if these targets are not met within a specific period. This approach ensures territories remain productive and aligned with broader business objectives. It's critical that the methodology be very clearly stated in the franchise agreement.
2. Buy Back Underperforming Territories: Offer to buy back part of territories from franchisees who are not optimizing their market. This allows franchisors to reallocate these areas to new franchisees who may be better equipped to develop them. This works really well when the franchisee is not focused on the entire territory that they have. Typically, franchisors offer half of the going rate for territories for the part of their territory that they are giving up.
3. Sell Optimized Territories from the Start: From the beginning, only sell territories that have been optimized based on market analysis. This proactive approach prevents the issues associated with overly large, underperforming territories. Still have market share targets to maintain the territory to avoid underperforming franchisees who are hindering growth.
4. Reserve Adjacent Territories: Sell optimized territories and reserve
adjacent areas for franchisees to purchase if they meet performance targets in their current locations. This strategy encourages franchisees to maximize their existing territories before expanding. It's key that the timing for the expansion is clear and reasonable.
5. Educate Franchisees on Market Share Importance: The most crucial step is educating franchisees about the importance of market share and the economies of scale that benefit both franchisor and franchisee. Often, franchisees may not realize how underperformance in their territories can negatively impact their business and the overall brand.
the
role of culture and engagement
A strong franchise culture that promotes engagement can mitigate many of the issues associated with the territorial trap. When franchisees feel part of a cohesive, supportive network, they are more likely to work towards common goals, including achieving high market penetration. A culture of partnership and mutual respect, where franchisees see themselves as partners rather than merely customers, is crucial.
conclusion: a collaborative Path Forward
Navigating the territorial trap in mobile franchising requires a delicate balance of strategic planning, robust support systems, and a strong culture of engagement. By carefully designing territories, incentivizing performance, and fostering a collaborative environment, franchisors can align their growth objectives with the aspirations of their franchisees. Ultimately, the success of the franchise network depends on the ability to create territories that are both manageable for franchisees and densely populated enough to support sustained brand growth and market presence.
This comprehensive approach ensures that both franchisors and franchisees can thrive, driving the franchise network toward greater success and stability. v
N othiN g But N oodles
N eigh B orhood favorite for N early two - decades, expaN diN g with N ew locatio N s iN alaBama & te NN essee
Franchise launches expansion with top grossing revenue of $2.5 million.
Nothing But Noodles has stood the test of time gaining approval from two generations of consumers and long-term veteran franchisees, proving the concept is perfectly poised to make a resurgence across the nation, relaunching ground floor incentives to attract new and experienced entrepreneurs to join the brand by the end of 2024.
Nothing But Noodles opens its third Huntsville, AL location this month!
The pandemic showed the resilience of the fast casual segment and boosted a surge in revenue which has continued to grow, fueling the franchise’s rebirth across the nation. The Nothing But Noodles concept reflects a broader opportunity
in this segment with new menu items for franchisees hungry for expansion… satisfying the on-the-go value-driven consumer, diverse family-friendly options, as well as large catering clients who demand consistent, quality ingredients prepared fresh daily and arriving with perfection.
The key to long-term sustainability is listening to feedback from franchisees and consumers: Especially in the competitive fast-casual market.
Co-founders Chad Everts and Todd Welker have consistently improved the approach to the franchise model as partners for more than 25 years, launching numerous successful concepts (one of which is now publicly traded on the Nasdaq with more than 950 locations.) “We’ve witnessed our original concept, Nothing But Noodles, truly grow roots in markets across Alabama and North Carolina for nearly two-decades proving loyalty and trust from the neighborhoods we serve because of our commitment to differentiating from the crowded chicken and burger space with globally-inspired noodle dishes and salads that are ALWAYS fresh and made to order… and hearty, value-driven portion sizes.” They took a 15 year hiatus from franchising the well-established brand to launch other concepts which gives them a fresh perspective and unparalleled expertise to strategically expand their first-born success in franchising. The fast-casual restaurant bridges the gap between quick, convenient food and
time-consuming, expensive dining experiences… and the impressive $1.75 million average gross revenue per location (five currently open, two opening soon) confirms that guests connect deeply with the brand and the concept is here to stay for generations to come.
The duo is now prioritizing all resources into revitalizing the Nothing But Noodles franchise offering with a new website launch, investment in technology and operations, as well as national marketing efforts. They attribute the long-term success of the brand to constantly soliciting feedback from the franchisees, the consumers, and pivoting to stay ahead of trends in the market. “We have remained true to what originally made us a community favorite – a diverse menu with guaranteed fresh wok-seared noodles served in ceramic bowls (drawing inspiration from Asian, European, Mediterranean, and American cuisines), while offering a delightful dining experience within 15 minutes of walking through the door.”
But over the years, Nothing But Noodles, has expanded beyond traditional noodles to also include low-carb options, gluten and peanut-free choices, and mouth-watering, garden-fresh salads to accommodate even the most selective consumer – offering something everyone will love while creating a memorable dining experience which makes the franchise even more attractive now.
Todd Gallinek, franchise owner of two locations in North Carolina, including the impressive top grossing restaurant ($2.5 million) in the Nothing But Noodles network for more than 18 years, has witnessed children grow up in his restaurants. “We’ve created a gathering place for schools, teams, clubs and charities… we’re known as the spot to meet up and enjoy a fresh, delicious meal with a welcoming staff and family atmosphere,” Gallinek, a multi-unit veteran in the fast-casual space (Biscuit Belly and Super Chix), confessed the long-term success with Nothing But Noodles is because supporting neighborhoods near their locations has always been a priority. “My favorite part about owning profitable franchises in our community is that I’ve watched kids become adults in our dining area… who are now parents bringing their families to enjoy the same experience. Our culture, value, and trusted dishes have become a tradition for future generations and that inspires my staff and I to make sure we continue to deliver our mission to make it fast, fresh, and delicious… and most importantly: make it memorable.”
Don’t Miss this Opportunity: Limited ground-floor franchise licenses and regional development territories now available across the nation.
To learn more visit: www.nothingbutnoodles.com
m inority i nvestments: a safer path to g rowth for f ranchisees
In the competitive landscape of franchising, growth is crucial for long-term success. Unfortunately, franchisees learn quick the obstacles that ensue along the way, particularly the financial hurdles one must overcome to be able to scale their business.
Often, traditional financing methods fall short of providing the necessary capital to fuel ambitious expansion plans. In this case, private equity partnerships offer an attractive solution for obtaining the necessary capital needed for growth. Despite this appeal, both franchisor requirements and the desire to retain control ownership often deters franchisees from opting for this pathway to growth. As a result, an increasingly popular alternative is working with firms that partner through a franchisor approved minority investment, allowing franchisees to access increased capital while also retaining operational control. This approach strikes a balance between growth potential with the need for operational autonomy.
the appeal of Private equity for Franchisees
Private equity investments can be a gamechanger for franchisees looking to expand their operations. These investments can provide a significant source of capital, which can be used for various purposes such as opening new locations, renovating existing ones, acquiring locations in new markets or brands, and investing in advanced technology and marketing tactics. For franchisees, especially those operating multi-unit businesses, this capital can accelerate growth in ways that
would be impossible to achieve through traditional financing methods alone. The ability to access such substantial funding allows franchisees to pursue aggressive growth strategies and seize market opportunities that might otherwise be out of reach.
Capital is not the only asset private equity firms provide. They also have extensive experience and resources in business management, strategic planning, and market analysis. This expertise can be invaluable for franchisees looking to optimize their operations and expand their market presence. With this guidance and input, franchisees can refine their business models, enhance operational efficiency, and implement improved business practices across their networks. Additionally, private equity partners can provide strategic insights and connections that open doors to new markets and customer bases. This combination of financial support and strategic expertise makes private equity firms powerful partners for growth, enabling franchisees to achieve their expansion goals more efficiently.
the drawbacks of majority investments
Notwithstanding the many associated benefits, many franchisees are still wary of private equity partnerships, particularly
majority investments. With a majority investment, the private equity firm acquires a controlling stake in the business, which means the franchisee may lose significant control over decision-making processes. This loss of autonomy can be a major deterrent for franchisees who have spent years building their businesses from the ground up and are deeply invested in their operations. By relinquishing majority control to a private equity firm, the independence that franchisees value in running their businesses can be significantly reduced, leading to frustration and potential conflicts over the direction of the company. This change in dynamic, from “owner” to “employee” mindset, can also negatively impact the motivation of operators to continue driving growth in their business.
Majority investments often come with the risk of conflicting interests. While private equity firms are focused on maximizing returns within a relatively short timeframe, this narrow focus can lead to decisions that prioritize short-term gains over long-term stability and growth, potentially compromising both franchisee operational standards and franchisor brand integrity. For instance, a private equity firm retaining majority control might push for aggressive cost-cutting measures or rapid expansion, putting the franchisee’s reputation or customer satisfaction at risk. This misalignment of priorities can create tension between the franchisee, franchisor and the private equity firm, ultimately affecting the overall health and sustainability of the business. In this case, the potential drawbacks of majority investments can overshadow their financial advantages, making them a less attractive option for many franchisees.
minority investments: a safer alternative
To mitigate the risks associated with majority investments, many franchisees are turning to long-term, minority investment partnerships. Similarly, many franchisors that may not have previously approved majority private equity investment in their
franchise network are desirous of this form of investment. In a minority investment, the private equity firm acquires a smaller, non-controlling stake in the business. This arrangement allows franchisees to access the capital and resources they need while remaining in control of day-to-day operations. One significant advantage of minority investments is the retention of autonomy where franchisees maintain decision-making authority and continue to manage their business according to their vision and values. This control ensures that the franchisee’s core principles and operational integrity remain intact. Additionally, minority investments often result in a better alignment of interests. With a minority stake, private equity firms are more likely to align their goals with those of the franchisee, focusing on sustainable, long-term growth rather than short-term profits. This alignment promotes a strategic approach that benefits both parties over the long term. Minority investments can foster a collaborative partnership between the franchisee and the private equity firm, where the partnership is based on mutual respect and shared objectives, creating a supportive environment for growth and innovation. Such a collaborative approach enables franchisees to leverage the expertise and resources of private equity firms while maintaining the autonomy needed to drive their business forward.
Minority investments represent a safer, more flexible alternative for franchisees seeking to access private equity capital without relinquishing control of their businesses. By partnering with firms like Franchise Equity Partners, franchisees can achieve their growth objectives while maintaining operational control and minimizing risks. As the franchising landscape continues to evolve, minority investments will likely play an increasingly important role in driving sustainable growth and success for franchisees across various industries.
a pizza fraN chise from the g rou N d u p
When you hear the name Tony Gemignani, you may think of the renowned world pizza champion, four time Guinness World Record holder and prolific San Francisco restaurateur.
But how would you feel if you could enjoy a slice of Tony’s handcrafted pizza in the comfort of your living room? Or in a lively restaurant setting just a short drive away? Thanks to the pizza master’s highly successful fast-casual pizza franchise, Slice House by Tony Gemignani, there’s a good chance you may be able to sooner than you think. The young franchise, which launched in July 2022, has experienced early success with rapid expansion to over 140 franchise units currently open or under development. You may be wondering... how did he do it? We’re here to share how Tony pivoted a few Slice House locations to a burgeoning franchise model.
Tony Gemignani, 13-Time World Pizza Champion, Credit: Marc Fiorito, Gamma Nine
Slice House by Tony Gemignani Credit: Juliann Tang
Originally from Fremont, California, Tony grew up cooking alongside his mother, who taught him how to prepare fruits and vegetables harvested from the family farm. This philosophy of creating recipes around fresh, seasonal ingredients has stayed with him throughout his successful culinary career and remains true across all his menus today. After graduating from high school, Tony worked as a pizza maker at his brother’s acclaimed Pyzano’s Pizzeria in Castro Valley, California where he quickly began growing his impressive skills. Tony’s career continued to take off, eventually earning him a variety of awards and accolades for his pizza making and throwing skills. He is the founder of the World Pizza Champions, the first and only Triple Crown winner for baking at the Interna6onal Pizza Championships in Lecce, Italy, and his most prestigious title to date, the 2007 World Champion Pizza Maker at the World Pizza Cup in Naples, Italy, where he was the first American and non-Neapolitan victor. Tony has also written four books, including The Pizza Bible, the world’s first comprehensive guide to making all of the major pizza styles from Neapolitan to Chicago and more.
Following the success of Tony’s Pizza Napoletana, which he opened in San Francisco’s North Beach neighborhood in 2009, Tony opened the first Slice House location next door in 2010. It didn’t take long until Tony made a name for himself, quickly becoming a pizza authority in San Francisco and the greater Bay Area. A year later, Tony teamed up with nightlife and hospitality veterans of more than 30 years – George Karpaty and Trevor Hewitt– to open a new pizza concept called Pizza Rock in Sacramento. With Trevor and George’s nightlife experience, together with Tony’s extensive pizza background, the group established this ‘nightlife energy meets artisan pizza’ hotspot. Pizza Rock quickly became a favorite in Sacramento and later Las Vegas, offering gourmet pizzas in a variety of styles, hand-crafted artisan cocktails, an extensive draft and bottled beer list and more, catering to guests looking to unwind and enjoy the electric culture of city nightlife. After the pandemic hit in 2020 and plans of expansion were in question, the team realized the overwhelming success at Slice House in Walnut Creek (which came after the San
Francisco North Beach location in 2016) and saw the long-term potential for an expanded fast-casual pizza chain helmed by the legendary Tony Gemignani.
The Slice House concept was exactly what customers needed during the pandemic – the high- quality, fast-casual model with accessible takeout and delivery options was sustainable. It quickly became clear to Tony, George, Trevor, and partner Bill Ginsburg that this was the future for their pizza empire and in July 2022, they offcially launched the franchise program to effectively and effciently expand the footprint.
Slice House is a convenient way for diners to experience Tony’s world-famous New York, Sicilian, Grandma, and Detroit style pizzas, including gluten-free, vegan, and vegetarian options, outside of the Bay Area. A few menu highlights include the awardwinning Cal Italia with asiago, mozzarella, gorgonzola, fig jam, Prosciutto di Parma, shaved parmigiano, and balsamic reduc6on; the Popeye with spinach, garlic, mozzarella, ricotta, and crushed red peppers; and the Wiseguy with mozzarella, sweet & spicy Italian sausage, thin pepperoni, ricotta and Tony’s hot pepper oil. Slice House not only offers an array of regional pizza styles but also pasta, wings, salads, and a beverage menu featuring classic sodas, local craft brews and premium wines. All menu items are made with fresh, seasonal ingredients, just like his mother taught him growing up.
Today, there are over 142 Slice House franchised locations open or in development across the country, with an additional 25 licensed locations in stadiums and arenas in California and Nevada, including the San Francisco Giants’ Oracle Park, Golden State Warriors’ Chase Center, San Francisco 49ers’ Levi’s Stadium, and the newly opened Sphere in Las Vegas. The team has grown to include a Chief Marketing Officer, Chief Technology Offcer, Senior Vice President of Operations, Director of Construction, and others to help propel the franchise forward and introduce the concept nationwide. The fast-casual pizza chain differentiates itself by presenting
the opportunity to join a seasoned team with over 30 years of experience in the multibillion- dollar pizza industry, the credibility of a celebrity chef, and access to authentic regional recipes. As a result of the team’s dedication and ability to outperform initial sales projections, Slice House by Tony Gemignani was named the #1 Emerging Brand in Pizza Marketplace’s Top
100 Movers & Shakers in 2023 and the #1 Overall Brand in 2024. Needless to say, Slice House by Tony Gemignani is on to something and soon enough you will be able to taste the success for yourself.
Slice House is actively expanding to new markets and seeks partners wanting to build a restaurant franchise that can attract customers, grow, and differentiate themselves from other Italian restaurant franchises. For more information on Slice House franchise opportunities, please visit slicehousefranchise.com.
Tony’s award-winning Cal-Italia pizza – Credit: Marc Fiorito Gamma Nine
with r ebecca g rovenstein multi- unit franchise owner at Lightbridge academy
When did you buy your franchise?
My husband and I signed the franchise agreement for our first location in 2017 and it quickly turned into two locations due to the continued demand for quality early educational child care in North Carolina. After signing, we were able to open both centers within nine months of each other, during a global pandemic with the highest enrollment numbers in Lightbridge Academy’s history.
how did you find out about the franchise and why did you choose that franchise?
Before finding Lightbridge Academy, my
husband and I were determining if we wanted to continue with our careers. I was an elementary music teacher at the time and my husband was in a management role at a Swiss bank and we were asking the question, “What could we do to bridge both of our backgrounds to work together?”
The Center Director of the child care center that our daughter was attending at the time offered the idea of what if you owned your own child care center? With my educational background and with my husband’s business background, it was the perfect fit.
As a parent and educator, I could stand behind the core values of Lightbridge Academy as well as its mission and vision.
One of the statements our founder said was, “We are not in the daycare business, we are in the trust business.” I could not agree more, every relationship we buildfrom community vendors to our teachers and our families is built on that foundation of trust. These are not just words simply posted on a plaque in our home office, it’s the actions of our CEO and leadership team.
What was the process like once you signed the franchise agreement? as far as training, site selection, fit out, etc.
Nothing worth truly doing is ever easy, but it makes the journey worth it when you have a great team and a lot of tools
“ No matter your background walking into being a Lightbridge Academy franchisee, the home office will guide you on your path to opening your center through creating a proforma, marketing, development, launch, and finally operation.”
in your toolbox ready to use. Yes, I am an educator, but I needed an expert in childcare, so I got one and was trained. The Lightbridge Academy home office supported our business starting with data that would determine locations where a school would be successful in a particular community. They also walked us through setting up our business in accounting platforms, HR documentation, and then state regulations. Lastly, how to support your childcare experts, the administrative team and teachers, daily.
What type of training/ support was (still is) provided to you?
The level of support from the home office spoke volumes and the Lightbridge Academy team has been actively involved in the success of our franchise and our staff. No matter your background walking into being a Lightbridge Academy franchisee, the home office will guide you on your path to opening your center through creating a proforma, marketing, development, launch, and finally operation. The only tool you need in your toolbox is a Growth Mindset.
That thought process of always learning did not end with me as the owner. Having worked in elementary education previously, I saw teachers firsthand feel stuck in their careers and knew that within my centers, I wanted to offer career development opportunities so our teachers would never experience that feeling. Lightbridge Academy supports us in this effort and offers a platform where teachers can take professional development training that is customized to each teacher’s individual needs.
What it’s like managing a business alongside your spouse?
We’re a great team and have created a dynamic where we both get to do what we enjoy most in our business. I call my husband the Wizard from the Wizard of Oz. Many of the families in our care may not be able to recognize him, but his experience is “Wizardry”. He coaches our administrative team on career development, works closely with our accounting, payroll, insurance, and HR vendors, and is a true advocate for Early Childcare. I am Dorothy- I make everyone feel welcome, showcase their talents, problem-solve, and even sing with our children during the music class that I teach. However, I as Dorothy, never need to click my heels 3 times, and our business would not be as successful as it is without the Wizard (my husband) and I communicating constantly.
What has been the most rewarding part of being a franchise owner?
Advocacy for early educational child care has been the most rewarding part of my experience as a franchise owner at Lightbridge Academy. When a parent says, “My child goes to daycare,” or when a teacher says, “I’m a daycare teacher,” I
“ As a parent and educator, I could stand behind the core values of Lightbridge Academy as well as its mission and vision. One of the statements our founder said was, We are not in the daycare business, we are in the trust business. ”
want people to understand that educational child care is so much more than that. The activities and projects that children are working on today could very well be their careers 20 years down the road. Our teachers are creating portfolios that show the growth of the children within their care and help to facilitate that growth.
if someone was interested in joining your franchise system, what would you say to them?
I would say, find your why, feel your why, and be able to talk about your why to anyone you meet. And then live your why every day with every person you meet. My why is that what we do in early education matters, we are building the next generation. And we (franchise owners, community members, teachers, business partners, and families) get to be the people who have the privilege and great responsibility to do that. v
actio N aBle advice you c aN use to i mprove BraN d eN gageme N t oN liN e:
s ocial m edia g uideliNes
According to a FRANdata study, approximately 300 new franchisors join the marketplace each year and hundreds more are still in the infancy stage of their brand lives.
While most franchise brand managers remain hyper-focused on getting ever complex marketing campaigns aligned, there’s a tendency to neglect one critical area of importance – a manageable, strategy-based set of policies for effective social media activation and engagement.
All franchise brands can benefit from a thorough review of goals and best practices that address the intricacies –and opportunities – of social media. Let’s start by focusing on five key areas of opportunity.
creating sharable and engaging content
Ideating campaigns that entice audiences and pique interest is no longer the hardest part. Now, brands must master the art of creating quality content that is readily shareable (a) to reach a wider audience and (b) to engage them in a more elevated brand experience. While there is no onesize-fits-all approach, there are certain guidelines that can boost engagement and shareability greatly:
• Focus on producing high-quality, aesthetically pleasing images and video content with striking graphics and visuals.
• Craft captions that spark a better connection with your audience, initiating conversation by asking
“ In its purest form, social media community management is the practice of connecting brands to audiences by creating meaningful moments. It is how brands can engage others in like-minded conversations and build trust.”
thought-provoking questions or eliciting feedback.
• Develop compelling, human-interest storylines to connect emotionally with your audience, highlighting real-life people, user-generated content and other relatable content.
Prioritizing social media community management
In its purest form, social media community management is the practice of connecting brands to audiences by creating meaningful moments. It is how brands can engage others in like-minded conversations and build trust. Your community managers, as brand representatives, must maintain a consistent voice and deploy strategies such as:
• Generating prompt but thoughtful responses, showing genuine interest and acknowledging your community’s input, efforts and achievements.
• Developing and adhering to standards to maintain a healthy and safe space for others to speak, celebrating diversity and encouraging inclusion.
• Hosting “surprise and delight” and other activations where your audience can interact with you in real time – e.g. contests, live Q&A sessions, polls, etc.
Balancing proactive and reactive on social media
Building a strong digital and social presence may differ somewhat for each brand as audience demographics, brand sentiment and product/service offerings all play into what informs an effective strategy. So how do you know when you should stick to a cadence of pre-planned content versus jumping on an emerging trend or topic? The truth is it’s not black and white, it’s typically a careful mix of both. Tactics for creating a proactive and a reactive social media plan include:
• Proactively create a roadmap for your social media calendar based on research and a deep understanding of your audience as well as what type of content they expect to see.
• Use social listening tools to track brand sentiment and find out what
topics are important to your audience. Simultaneously, implement a reactive approach known as social monitoring, where you actively are tracking brand tags and mentions to respond to those who best engage with you on social media.
• Monitor and selectively react to trending news topics that are peaking people’s interest, even if it extends beyond your industry! From the latest TikTok sensation, for instance, or hot album release or National Day, don’t be afraid to test out a few creative ideas so long as they are rooted in what you know will resonate with your audience.
Following best practices for social listening
Brands today can access a world of information on how their audience feels about products or services. It is one thing to hear such conversations, it is another to listen actively to them. By deploying social listening tactics and tools properly, brands can create meaningful connections more easily, gain a competitive edge and potentially prevent a crisis before it occurs. Developing an effective, targeted strategy should include:
• Determining which platforms most align with your audience as each comes with its own advantages and insights.
• Creating a keyword search that is truly representative of your brand, products or services, industry and competitors.
• Acting wisely on discoveries – i.e. replying to questions and feedback in a timely manner and incorporating your findings into future product and marketing strategies.
(re)assessing your comprehensive digital strategy
The digital landscape is evolving constantly, and so should your strategy around digital touchpoints and outreach. Yet how often should strategies change, and how can you tell if what you devised is effective? It is important, first and foremost, to consider:
• What business goal or objective are
Scott Parker is the CEO of Social Factor, a Social CRM and Strategy agency that helps enterprise social media teams move from digital chaos to human connection. Social Factor streamlines the digital CX journey by handling various operational challenges, like strategy, technology, engagement, and intelligence, to create authentic and safe social spaces.
you looking to achieve? Each social platform offers a different outcome, and you must be able to relate the outcome to what you are aiming to achieve. If a certain social media strategy is not helping you achieve that goal, you are wasting time and energy that could be spent elsewhere.
• Who are your current and ideal customers? Similar to different platforms not being geared to the same goals, they also reach differing audiences. If you are looking to activate on multiple platforms to engage with a wider audience, the messaging might be similar, but the type and forms of content you may have to customize.
• Who are your biggest competitors, and where are they active online? There is a lot to be learned from others in any industry. Taking a deeper dive into a competitor’s social presence – and performance – could help you identify possible pitfalls and opportunities to gain a competitive advantage.
As with everything, upfront research and development are as crucial as testing and optimizing your efforts. Slow and steady progress is key to longer-lasting, more sustainable success for your brand on social. v
c hildren’s
l ighthouse c elebrates eXceptional
f irst h alf of 2024 with s ignificant f ranchise
g
rowth and m ilestones
Children’s Lighthouse, a leading early education and child care franchise, is excited to report an exceptional first half of 2024, highlighted by remarkable franchise growth and development.
In the first two quarters of 2024, Children’s Lighthouse signed five new franchise agreements, including three with new franchisees and two expansions by existing owners. The brand also celebrated its first opening in Virginia and a groundbreaking in Missouri, marking its expansion into two new states. Additionally, the grand opening of a new location in a suburb of Austin, Texas, achieved record-breaking enrollment numbers, underscoring the high demand for quality childcare. Children’s Lighthouse now has more than 100 locations open or under construction. With over two-thirds of children under six having both parents working, the demand for high-quality child care services is crucial. The U.S. child care market size was valued at $59 billion in 2023 and is expected to surpass around $88 billion
by 2033. Children’s Lighthouse serves this demand with it’s comprehensive Lighthouse Pathways® approach to learning. This proprietary program focuses on three individualized, researchbased and age-appropriate curriculums designed to meet each child in their unique learning pathway. Lighthouse BRIGHT® caters to children as young as six weeks old through two years old. Lighthouse CARES® focuses on children from two to five years, while xSTREAM Quest® caters to school-aged children. In the xSTREAM Quest program, students embark on “quests” encompassing science, technology, reading, engineering art and math (STREAM). Through a blend of engaging classroom activities and
hands-on learning experiences, Children’s Lighthouse aims to equip children with the essential skills, knowledge, and values they need to succeed in school and beyond. Each Children’s Lighthouse early learning school is independently owned and operated and may have its own Cognia™ or other accreditation.
To help usher in this new era of Children’s Lighthouse expansion, Matt Kelton, a third-generation franchise executive, joined the team earlier this year as the new vice president of franchise development. Building on the momentum of the first half of 2024, Children’s Lighthouse is well-positioned for ongoing growth and success. v
VE t E rans s UPP l EME nt
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Cover Story
70 SUPPLY POINTe: a Perfect Fit For Franchisees
What’s New
68 Franchising News Latest News from Veterans in Franchising
Have Your Say
78 Checkers and Rally’s: Burgers and Fries Brand to Open 35th restaurant in Maryland.
Franchisee in Action
72 Joshua Tree Experts: combat Boots to Franchise Deals, Dylan Degroat’s road to Franchise leadership
76 911 Restoration: Entrepreneurial lessons From a Veterans Fresh start
80 Griswold Home Care: nolan chandler’s Journey as a Veteran Franchisee
Franchisor in Depth
74 Altitude Trampoline Park: celebrates Mid-Year success with
tYson Bills NAMED VP OF M AR k ETING FOR FIVE S TAR FRANCHISING
Five Star Franchising, an innovative, growing platform of home services franchise opportunities, has named experienced marketing expert Tyson Bills as the newest Vice President of Marketing for Five Star Bath Solutions, 1-800-Packouts and Card My Yard.
“ tyson is an experienced marketing professional who has delivered exceptional results throughout his career, making him a perfect fit to lead the marketing department for these three brands,” said Ben Fox, h ead of customer Experience at Five star Franchising. “When we began searching for an individual for this role, we were seeking someone who performed at a high level but also dedicated themselves to improving the marketing department and the platform. With his expertise and success, we have found that individual with tyson.”
Bills brings more than 15 years of marketing experience across start-up, growth and large-scale brands. in addition, he has experience in i -banking, venture capital and private equity. showcasing his marketing prowess, Bills helped one Fortune 500
company secure $144 million in net sales within his first three years with the company.
“ i ’m looking forward to helping these three Five star Franchising brands continue on their upward trajectory by developing innovative growth strategies while also leading a team of excellent marketers,” Bills said. “Five star Franchising has cemented itself as one of the leading home service franchise platforms, and i am proud to provide my marketing know-how to help these brands continue to grow and thrive.”
For more information Visit http://fivestarfranchising.com/
eXPress e m PloYment Pro Fessionals Participates in Vetfran program
“Express Employment Professionals is proud to participate in the International Franchise Association’s VetFran Program, offering a significant opportunity for veterans to transition into entrepreneurship. Qualified veteran franchisees receive a 50% reduction on the initial franchise fee, resulting in a substantial savings of $20,000. This initiative underscores Express’s commitment to supporting veterans
by providing them with a pathway to successful business ownership.
Backed by 40+ years of industry-leading experience, Express is the #1 staffing franchise in n orth america. Franchisees play a vital role in their communities by matching local businesses with qualified job seekers, with the average office placing 600 job seekers annually. Express franchises operate during traditional office
hours, allowing owners to maintain a healthy work-life balance while achieving financial success.
With low initial investment costs, the Express franchise model is poised for a strong return on investment. First-year offices average just over $1 million in annual sales, with long-term franchises reporting even more impressive figures:
$5.9 million average unit volume (aUV) for offices open over two years, and $6.4 million aUV for those open over five years according to item 19 of the 2024 Franchise Disclosure Document.
choosing to franchise with Express means investing in a proven business model that delivers exceptional sales results and growth potential. For veterans, it’s not just about starting a business; it’s about joining a supportive network that values their service and provides the tools needed for long-term success.”
Manchester and Okemo d iscoverY m aP s Under New Ownership
FullSpeed Automotive®, one of the nation’s largest franchisors and operators of automotive aftermarket repair facilities, home to flagship brands Grease Monkey®, SpeeDee Oil Change & Auto Service®, and Kwik Kar®, recently appointed Harry T. Jenkins, IV, as the new President of Retail Operations.
Discovery Map International, the Waitsfield, Vermont-based company renowned for its hand-drawn, curated guides to top tourist destinations, proudly announces new ownership of its Okemo and Manchester, VT Discovery Map® franchises.
Uday Dholakia, with the support of his business partner Patti Whittemore, will lead the development of the Okemo franchise and continue the Manchester Discovery Map® business recently purchased from long-time franchisee Jack Pegues. t his dynamic duo is poised to further enhance the visibility and success of local businesses in both communities.
“We are thrilled to take on the stewardship of these iconic maps,” said Dholakia. “ t he Manchester Discovery Map® is a treasure, and we’re committed to preserving its unique charm while ensuring it remains a valuable resource for the community and visitors. Further developing the Okemo Discovery Map® is an exciting opportunity to support the region’s vibrant outdoor scene.”
Discovery Map® showcases the diverse offerings of each area they represent, making them essential companions for both residents and visitors. t he maps also create a significant promotional platform for local businesses seeking to engage with a wider audience.
“Discovery Map® fills a unique niche for travelers,” explains Peter hans, cEO of Discovery Map international. “Our maps offer a visual, curated guide that goes beyond the impersonal results of an online search.”
For more information, visit discoverymap.com or to explore the franchise opportunity, visit discoverymapfranchise.com.
FU ll sPeed aU tomotive® Appoints Harry T. Jenkins, IV as President of Retail Operations
Jenkins brings a wealth of experience and knowledge from his decades-long career in the automotive industry. his portfolio spans from several management positions at g enuine Parts company and Bridgestone to a wildly impressive tenure at t Bc corporation as Vice President of r etail Field Operations. Jenkins most recently served as the chief Operating Officer at ModWash, where he spearheaded the strategic initiatives that led to steady annual profit growth, high employee retention rates, and the opening of more than 73 new locations.
“Fullspeed automotive is in an exciting development phase where we are growing both corporate and franchise units across our three main brands: g rease Monkey, speeDee Oil change and auto s ervice, and Kwik Kar Oil change and auto c are,” said r ob lynch, chief Executive
Officer of Fullspeed automotive. “ harry’s proven success in refining operational performance and systems will play a key role in helping our brands enter into this next era of growth.”
“ i ’m thrilled to step into this role as the President of r etail Operations,” said Jenkins. “Fullspeed automotive sets the standard for commitment to quality and customer service in the automotive aftermarket industry. i ’m eager to scale our operations while upholding that reputation of excellence that our brands are known for.”
For more information on FullSpeed Automotive and its flagship brands, visit fullspeedautomotive. com, greasemonkeyfranchise. com, speedeeoilfranchise.com, kwikkarfranchise.com
supply poiNte fraN chise: a perfect fit for v eteraN s!
For veterans seeking a fulfilling post-service career, the SUPPLY POINTe franchise stands out as an exceptional opportunity. With a proven business model, comprehensive training and support, flexibility, and a commitment to community, it provides everything veterans need to thrive in their new endeavors.
Our proven business model is designed for sustainable growth while remaining flexible so franchisees can work remotely. Leveraging the $8+ TRILLION logistics industry, our franchisees are given a
chance to build an empire while providing essential supplies and services to a wide range of industries while benefiting from our well-established brand reputation.
SUPPLY POINTe prides itself on operating based on our five Core Values and we expect our franchisees to do the same: do the right thing ~ no e xcuses ~ dream Big ~ grow or die ~ help First.
These core values are the true heartbeat of our company, every decision is made with them in mind. Our company culture is also built around these values and has led to a true sense of camaraderie amongst our franchisees.
Veterans are accustomed to structured environments and detailed training, making our training, support and onboarding process a seamless fit. From the initial training sessions to weekly coaching calls to Mastermind Groups and our ongoing operational support, our franchisees are equipped with all the tools necessary for their business to flourish!
The SUPPLY POINTe support system brings together a community of franchisees who regularly collaborate, share insights & strategies and help each other grow. Our franchisees NEVER have the feeling of being on an island – they truly become each other’s mentors and allies throughout their entrepreneurial journeys.
"It can be scary leaving corporate America," Adam Cahill said. "There are comforts to a [secure] job and salary - but it's also only comfortable until something happens."
David Parent, owner of SUPPLY POINTe Indianapolis stated, "I never in a million years thought I'd be fired," recounting his years of success in corporate America. "Now, I control my fate, and it's not just in someone else's hands."
SUPPLY POINTe has a strong commitment to supporting veterans, offering incentives tailored specifically for them. This dedication not only aligns with the values of the franchise but also demonstrates a genuine investment in the success of our veteran franchisees.
By recognizing the unique skills veterans bring to the table, SUPPLY POINTe
creates an environment where they can thrive and achieve their business goals.
Aside from the outstanding business opportunity offered, SUPPLY POINTe gives you the chance to become an integral part of your community. We are partnered with St. Jude Children's Research Hospital and participate in their local fundraising efforts throughout the year. Our franchisees appreciate the affiliation and the opportunity to give back.
BUilding YoUr emPire in a growing industry
Specializing in serving the logistics needs of industrial America, SUPPLY POINTe provides critical services including sourcing and supplying pallets and corrugated boxes, managing freight logistics, and ensuring efficient transportation of goods both domestically
and internationally. The business model taps into a vendor network that facilitates these essential services, ensuring that the packaging supplies and transportation services we provide to our customers are high quality and cost-effective. With low overhead costs and a high demand for the services provided, franchisees can enjoy a lucrative business model.
By becoming a franchisee, veterans not only build their own businesses but also contribute to their local economies. Franchisees are able to connect with a network of business owners through local organizations as well as connect with their community through participating in and sponsoring local events. This community focus aligns well with the values veterans often hold, making the franchise a fitting choice for those who want to make a positive impact while achieving personal success.
Veterans embody leadership, resilience, and a strong work ethic. Owning a SUPPLY POINTe franchise allows veterans to utilize these skills while building something special, a business that can be a life-changing opportunity for their family.
Nashville-based Michael Carrillo, an Army veteran and former military contractor and franchisee, was looking for an opportunity with few or no employees or real estate. He opted for SUPPLY POINTe in 2018 and has continued to grow his location. He is a mentor to many of our new franchisees and is always happy to share his experiences and learn from others. "I knew that franchising and owning a business would give me the time and financial freedom I needed to be home with my son," said Carrillo. "He has no idea what it's like to have parents who leave the house at 7 a.m. and don't come home until 5 p.m.”
If you’re a veteran considering your next steps, exploring the SUPPLY POINTe franchise could be your pathway to a successful and rewarding future. With the right support and a strong foundation, the possibilities are limitless.
Contact us TODAY: https://supplypointe. com/logistics-franchise-opportunity/
com Bat Boots to fraN chise d eals: dylaN d eg roat’s r oad to fraN chise leadership
Dylan DeGroat’s journey to leading franchise development for rapidly growing home services franchise Joshua Tree Experts involved numerous stops, including some in the Middle East.
It all started in a small Indiana town when a young Dylan decided to join the Army National Guard during his college years at Ball State University, and then commissioned after graduation. His 10 years of military service, which included serving in the Indiana and Pennsylvania National Guards and deploying to Iraq, was not just a phase in his life but a pivotal period that provided him with foundational experience. This experience allowed him to hone his logistical and strategic thinking skills—qualities essential to his success in franchise development.
Dylan deployed to the Middle East in 2020, shortly after the world shut down due to the COVID-19 pandemic. During those 10 months in Iraq, Jordan, Syria, and Kuwait, he not only fulfilled his military duties but also spent a lot of time talking with his fellow soldiers. One of those conversations led to him unofficially selling a franchise to fellow service member Caleb Hill.
“I was deployed when my uncle, Joshua Malik, told me he was going to begin franchising his tree, pest, and lawn care business, Joshua Tree Experts,” said DeGroat. “So, I was telling my buddy Caleb about the opportunity, and he told me, ‘If you’re ever in the position to sell franchise agreements, I’d love to come on board.’”
After Caleb returned from overseas, he and his father, Seth Hill,
d ylan d e g roat
became the brand’s second multi-unit franchisees in early 2024 with territories in the Pittsburgh area.
an Unexpected Path
Becoming a director of franchise development wasn’t necessarily a part of Dylan’s original career plan. Dylan got his bachelor’s degree in criminology and became a family case manager with the Indiana State Department of Child Services. He then worked with the Muncie Police Department. The death of his 18-yearold brother in a motorcycle accident pushed him to move to Pennsylvania to be closer to family. While going through the application process with a local police department, Dylan took a job with his uncle’s tree care business to fill the time.
Joshua Malik started Joshua Tree Experts in 2005 by offering plant and general tree care services from his three-car garage. During his first ten years, he expanded from his garage into a commercial site and added pest control and lawn care services to the business.
Seven years later, Dylan is no longer filling time with Joshua Tree Experts, but instead helping the brand with its nationwide expansion. He’s worn many hats within the company. He started as a crew worker in the lawn care department, then moved to supervisor and recruiter. Dylan helped launch the company’s pest control services. After officially leaving the military at the end of 2021, Dylan continued to help Joshua Tree Experts grow and begin franchising. He’s been in his role as director of franchise development for 18 months.
“Joshua Tree Experts runs in my blood, and I’m privileged to have the opportunity to share my love and passion for this company with others,” said DeGroat. “My previous jobs gave me the ability to connect with people, and I developed a good intuition that helps me determine if candidates are the right fit for our brand.”
empowering veterans through Franchising
Recognizing the discipline, structure, and leadership veterans bring, Dylan hopes to attract more veterans to the Joshua Tree Experts franchisee network. The company offers a 10 percent discount off the $49,500 franchise fee for qualified veterans, making business ownership more accessible to those who have served.
“Everything we’re taught in the military is based on standard operating procedures. There’s a book on how to perform every little task. We have that, too, in franchising. We’ve created a manual on everything from scheduling an appointment to completing a service,” said DeGroat.
the vision for Joshua tree e xperts
With Dylan at the helm, Joshua Tree Experts has grown significantly, with ambitions to become a household name in tree care and lawn services. In just the first six months of 2024, the brand grew by 150 percent, adding 18 territories, bringing its total to 30. Joshua Tree Experts is now in Pennsylvania, New York, New Jersey, Indiana, North Carolina, and Colorado. With Dylan leading franchise sales, Malik says he hopes to grow the brand to 100 territories in the next four years and to have performed over a million services brand-wide within the next 10 years.
“I am so proud and grateful to Dylan for all he has given to our country and this company,” said Malik. “His years in the military helped hone his skills, and he is the perfect person to attract motivated franchise owners to our system. Our services fill a niche within the tree and plant care industry as we look to save trees instead of knocking them down, and Dylan is committed to bringing people on board who share our vision.”
The strategy is to expand that vision nationwide through a robust franchise model that provides quality and sustainable services. Dylan has already established himself as a leader who will grow with the franchisees, providing comprehensive support, and equipping them with essential tools and knowledge to flourish. He looks forward to enhancing corporate support systems as they expand.
“This is one of the most rewarding positions. I love watching the journey of someone that goes from knowing absolutely nothing about franchising or our brand to taking them to the point where they’re ready to sign a franchise agreement and start their own business,” said DeGroat.
Dylan’s journey from serving the country to leading franchise development at Joshua Tree Experts shows how most veterans’ skills are easily transferable to franchising. Veterans’ discipline and structure are what make the hundreds of veterans in franchising thrive. v
s eth and Caleb h ill
altitude trampoliNe park celeBrates mid-year success with 13 New park agreemeNts
Premier Family-Friendly Entertainment Destination on Track to Open 10 Units by End of Year
Altitude Trampoline Park, the leading family-friendly entertainment franchise, announced today the remarkable growth the brand has experienced since the start of the year.
With a focus on providing family-friendly entertainment, Altitude has proven itself as an attractive investment opportunity for franchisees, with six signed development agreements that will bring 13 new locations to target markets nationwide. Since the start of 2024, Altitude has opened four locations in Spring Hill, Florida; Austell, Georgia; North Versailles, Pennsylvania; and Webster, Texas, and currently has eight units leased and under construction. Altitude is continuing this momentum, with its franchise agreements
to bring locations to North Carolina, South Carolina, and Tennessee, among other states.
“Our growth in 2024 has been phenomenal. Dedicated to providing family friendlyfun, we are committed to expanding nationwide to make our parks accessible to everyone,” said Mike Rotondo, CEO of Altitude Trampoline Park. “It’s amazing to see several of our existing franchisees expanding their footprint while also welcoming new franchisees into our system. As our growth continues, exciting plans are in store that will continue to make Altitude a worthwhile investment for franchisees and a top destination for all families.”
Altitude is continuing its growth, with eight units currently under construction. These units will be located in:
• San Jose, California –Owned by Tim Kurtz
• Coral Springs, Florida –Owned by Raj Chopra
• Milpitas, California –Owned by Guru Kamar and partners
• Folsom, California –Owned by Guru Kamar and partners
• San Dimas, California –Owned by Guru Kamar and partners
• Birmingham, Alabama –Owned by Shafiq Samji
• Chicago, Illinois –Owned by Kevin Kolb
• Schaumburg, Illinois –Owned by Shahista Jiwani
Also in 2024, Altitude expanded its leadership team, welcoming new hires, including Chris Kuehn as Chief Operating Officer, Mike Stout as Vice President of Franchise Development, and Mike D’Arezzo, Director of Franchise Development. As Altitude continues to grow, the brand is dedicated to developing
its leadership team with industry veterans to strengthen the brand’s operations and franchise development initiatives.
The brand’s commitment to providing an outstanding customer experience has resulted in an impressive systemwide sales increase of 3% since the start of 2024. This positive momentum showcases Altitude’s ability to attract new customers while also retaining its loyal fanbase.
aBoUt altitUde tram Poline Park:
Altitude Trampoline Park is a premier indoor adventure park offering cutting edge trampolines, games, programs, and celebrations for all ages. Altitude is the home for active family fun! The brands successful $10 Endless Jumps pass, is where members get the max. Guests can, Jump Happy! with unlimited use of trampolines, soft play, basketball, dodgeball, interactive games and more providing a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2023.
More information can be found at altitudetrampolinepark.com
Altitude Trampoline Park is owned by Indoor Active Brands, a platform company that focuses on indoor entertainment concepts. This year, Indoor Active Brands launched its latest brand, The Pickle Pad, an indoor pickleball playground featuring a chef-inspired restaurant, bar, and yard games for all ages. Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees.
For the remainder of the year, Altitude on track to open six new locations. These locations will bolster the brand’s presence in key markets and offer more families the chance to enjoy the excitement and joy of its state-of-the-art entertainment.
The brand is actively seeking qualified candidates to help grow its footprint throughout the U.S. in Kansas City, MO, Raleigh-Durham, NC, Denver, CO, among others.
To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at Mike.Stout@ATPHQ.COM or visit www.altitudefranchise.com.
eNtrepre N eurial
lesso N s from a
v eteraN ’s ‘ fresh s tart’:
From Carpet Cleaning to Leading a Family-Owned and Operated Mobile Restoration Franchise
Disasters from water, fire and mold are sometimes seen as chance happenings to homeowners – easy to put out of mind until severe weather seasons hit, and help is urgently needed.
Even homeowners with home service backgrounds find the appropriate response to a flooded house or frozen pipes stressful and time-consuming, with little direction on where to start. My past career in carpet cleaning and insurance adjusting gave me
some experience working in different parts of the property damage restoration, but I never understood the depth of the industry until I faced my own property loss in 2005.
From that experience until I opened the doors of my business in 2022, I gained experience in securing jobs, talking to a variety of customers in different situations, operating cleaning equipment, writing estimates and managing up to 60 claims in a month – all of which prepared me for entrepreneurship in restoration. Serving in the Army as a lab tech also contributed to my skills development and the importance
of organization ahead of my restoration career. Along the way, I faced personal challenges and my first attempt at business ownership, but my need for a ‘fresh start’ influenced my decision to open my 911 Restoration franchise in Missouri. Now, two years into my family-operated business and 20 years into the restoration industry, I’ve learned even more about being a mobile business owner and providing my community and surrounding communities with a service that goes beyond simply solving a problem.
Providing a ‘Fresh start’ e xperience for Your local community during stressful situations
As an emergency service brand, our job is to quickly assess and begin treating damage, but equally important is our role as a local resource rather than just a problem solver. Entering someone’s home or property where they may have experienced a significant loss of important items requires sensitivity – what looks like a destroyed dining room table could be an heirloom that holds a great deal of sentimental value to its owner. Helping people with their biggest needs during a crisis and seeing their property restored is incredibly rewarding. If you don’t see
that as the end goal from the moment you start the job, your customers won’t have a memorable experience working with you.
Our service area for those experiencing water, mold or fire damage losses stretches from Columbia to Lake of the Ozarks and beyond. Encouraging and maintaining an expectation for the team to provide empathetic responses that make the
“
My team includes myself, my son and my daughter – truly operating as a family business. This may cause hesitation for some entrepreneurs, but with the right balance of boundaries and expectations, it can be a huge benefit to the success of your operations.”
customer’s life easier is essential. I never want our customers to feel like they’re waiting to hear from us, and I always give out my personal cell number for questions on estimates, timeline updates, or even a shoulder to cry on during intense situations. Prioritizing community giveback and involvement is also important to making an impression as a company that helps in times of need. This can look like donations to the local animal shelter, hosting a barbecue or buying pizzas for first responders – anything that shows your commitment to and gratitude for the community you serve.
navigating entrepreneurship with Family
My team includes myself, my son and my daughter – truly operating as a family business. This may cause hesitation for some entrepreneurs, but with the right balance of boundaries and expectations, it can be a huge benefit to the success of your operations.
The biggest thing to keep in mind when working with family is to clearly establish roles and set boundaries. My daughter’s role as office manager is essential for keeping office and field communications efficient while balancing billing and admin tasks. My job is to ensure she has what she needs to succeed without micromanaging. My son works as a field supervisor, a role that requires me to give him space to do his job while providing support and troubleshooting as needed. The other major keys to navigating a family-operated business are to have non-work-related conversations outside of work and to forgive quickly. It’s easy to respond to errors out of stress or tiredness, but at the end of the day, your family relationships shouldn’t be set aside when you leave work. Setting work and life boundaries as an entrepreneur is essential, especially when working with family in emergency response situations.
adapting to emergency service Work from industries with similar skillsets
One of the biggest differences I faced when switching from carpet cleaning to restoration is adapting to emergency work. Carpet cleaning follows a schedule, while restoration is usually a 24/7 world of chaos. When restorative work is needed emotions are often heightened, it is important to have great customer skills and provide patience, empathy, efficiency and urgency. Learning new equipment can also be a big adjustment. Restoration work requires air movers, dehumidifiers, moisture meters and other specialized drying equipment for walls and floors, etc., and with the two services having similarities, equipment setups can also be similar. For example, extraction and cleaning equipment can sometimes mirror a carpet cleaning van with onboard machines and water and waste tank hoses and reels. Avoid buying brand new equipment and don’t take big loans for something you can find that has been previously used. This will help reduce upfront costs as you get your business started. Personally, the addition of 360 photo documentation, moisture mapping, specialized drying equipment, and mastering Google have all helped my adjustment over the years.
At the end of the day, both industries boil down to customer interaction, communication and service – all of which should be amplified in the restoration field when dealing with traumatic and stressful experiences. Owning a restoration business is something that requires a servant’s heart and a clear operations flow that works quickly and efficiently with the customer in mind – something I strive to improve and enhance as my family-run team continues to serve communities across Central Missouri. v
c heckers aNd r ally’s comiN g to l avale
AND Fr IES’ Br AND to o pEN
Checkers and Rally’s is racing into LaVale with experienced operators
The tried-and-true trailblazer of the double drive-thru restaurant franchise known for its delicious food and affordable prices recently inked an agreement for one new location in LaVale, further expanding the brand’s presence throughout Maryland.
With over 800 locations in the United States, including 34 in the state, and one in development, there’s no slowing down on their momentum. Dharmesh Kotak will own and operate the new restaurants.
“I am thrilled that we are bringing the latest Checkers and Rally’s location to LaVale and expanding our restaurant portfolio with such an iconic brand,” said Kotak. “The combination of the classic menu, effective store design and streamlined operations makes Checkers and Rally’s stand out in the QSR space. Having operated several fast-casual franchises across Maryland, I am excited for our latest franchise venture and seeing the positive impact Checkers and Rally’s will have on the local community of LaVale.”
In addition to Kotak, the LaVale location will also be operated by Amit Shah, Khush Kotak, Yogesh Patel and Kirit Parmar. The group brings over a decade of experience in the Maryland fast-casual sector, currently owning and operating over ten locations of iconic brands such as Dunkin’, Sonic
Drive-In and Baskin Robins. Their proven success in owning and operating these franchise brands highlights their expertise and dedication to the industry.
Recognizing the demand for quick and efficient dining options in LaVale, Checkers and Rally’s drive-thru operations have been designed to ensure swift service without compromising the brand’s bold flavors. Checkers is known for its ease of operations, with a model that eliminates the need for additional labor during operating hours. The new La Vale location will feature a single-lane drive-thru, outdoor patio, and an indoor dining room. Checkers & Rally’s proves itself to be an appealing franchise ownership opportunity with room to grow.
“The LaVale franchisees are ideal partners we look for, and with their enthusiasm for the brand and exceptional experience, we know they will thrive in LaVale and beyond,” said Kris McDonald, Vice President of Development at Checkers & Rally’s. “As Checkers and Rally’s grows throughout the U.S., we are eager to break into new markets and work alongside entrepreneurs and local communities.”
Merged in 1999 to form one concept, Checkers and Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support and marketing resources. Potential franchise prospects
can develop on less than half of an acre, which is half the size of competing drive-thru concepts. Checkers and Rally’s current strategy is targeting select markets throughout the United States, particularly in Wisconsin, Ohio, New York New Jersey, Pennsylvania, California, Las Vegas, Arizona, Virginia, North Carolina, South Carolina and Tennessee.
To learn more about the brand, investment requirements, and open territories visit checkersfranchising.com to find out more about how to team up with America’s #1 drive-thru brand.
aBoUt checkers and r allY’s:
Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally’s® restaurants. With 850 restaurants and room to grow, Checkers & Rally’s is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally’s is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry’s most prestigious awards including Franchise Times Top 500, Entrepreneur Top 500, Franchise Business Review’s “Satisfaction Award,” “Top Food Franchise” in 2023 and “Most Profitable Franchise” in 2022. For more information about Checkers and Rally’s, visit checkers.com. To learn more about Checkers and Rally’s franchise opportunities, visit checkersfranchising.com.
NolaN c haNdler’s Jour Ney
as a v eteraN fraN chisee with g riswold h ome c are
A distinguished Marine Corps veteran, Chandler showcases dedication and service as a franchisee with Griswold, a home care concept that offers robust support for veterans transitioning to franchise ownership.
Nolan Chandler, a distinguished veteran franchisee with Griswold, a leading national home care franchise, has exemplified the spirit of dedication, resilience and service in his journey.
His transition from military service to entrepreneurship stands as a testament to the values instilled in him during his time in the armed services, values that align seamlessly with the mission of Griswold. a Journey of service and dedication
Chandler’s path to becoming a franchisee with Griswold is marked by his commitment to serving others. After years of honorable service as an attorney in the Marine Corps, where he developed leadership skills, strategic thinking and a profound sense of duty, Chandler sought a career that would allow him to continue making a positive impact in his community. Griswold, with its mission to provide compassionate and professional home care services, offered the perfect avenue for him to channel his passion for helping others. “I wanted to find a way to give back to my community,” Chandler says. “The military taught me the importance of service, and I saw an opportunity to continue that service through Griswold Home Care. Their values
aligned with mine, and I knew it was the right fit.”
Since joining Griswold, Chandler has become a beacon of inspiration within the franchise network. His military background has provided him with the resilience and determination
needed to navigate the challenges of entrepreneurship. Chandler’s commitment to providing exceptional home care services has not only benefited his clients but has also contributed to the overall success and reputation of Griswold.
“Transitioning from the military to
civilian life was a significant change, but Griswold provided the perfect platform for me to continue serving others,” said Chandler. “The training and support I’ve received from Griswold have been crucial to my success. They understand the unique challenges that veterans face when transitioning to civilian careers and have created a supportive environment that fosters growth and development.”
His commitment to providing exceptional home care services has not gone unnoticed. Chandler’s dedication to his clients and his community has earned him recognition within the Griswold network. “Seeing the positive impact my work has on my clients’ lives is incredibly rewarding,” he said. “It’s why I do what I do.”
Griswold’s Commitment to Veterans Griswold has long recognized the unique
strengths and qualities that military veterans bring to the table. The company has established a robust support system to assist veterans in transitioning to successful franchise ownership. This commitment is rooted in Griswold’s understanding that veterans possess invaluable skills such as discipline and a strong work ethic — traits that are essential for running a successful home care franchise.
griswold offers several initiatives to support veterans:
Financial Incentives
Griswold provides financial incentives to veterans, including reduced franchise fees and financing options, making it easier for veterans to start their own franchise.
According to Chandler, these financial incentives were a significant factor in his decision to become a franchisee with Griswold. “The reduced franchise fees and financing options made it possible for me to start my own business,” he said. “It was a game-changer.”
Training and Support
Griswold ensures that veteran franchisees receive comprehensive training and ongoing support. From initial training programs that cover all aspects of running a home care business to continuous support from a dedicated team, veterans are equipped with the knowledge and resources they need to succeed. “The initial training covered everything I needed to know about running a home care business,” Chandler said. “And the ongoing support from a dedicated team has been invaluable. I always feel like I have someone to turn to when I have questions or need advice.”
Veteran Community
Griswold fosters a strong sense of community among its veteran franchisees. By connecting veterans within the franchise network, Griswold creates a support system where franchisees can share experiences, offer advice, and build meaningful relationships.
“Connecting with other veteran franchisees has been incredibly valuable,” Chandler said. “We share common bonds and understanding that helps us support each other and grow together.”
a shining story of veteran Franchisee success
Chandler’s story is a shining example of how military veterans can thrive as franchisees with
Griswold. The company’s unwavering support for veterans, combined with the unique skills and dedication that veterans bring to the table, creates a powerful synergy that drives success and makes a positive impact on communities. Griswold’s commitment to empowering veterans like Chandler ensures that the legacy of service continues, both in the military and in the realm of compassionate home care. v
a roma Joe’s
Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment.
headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.
Beans & Bre Ws co FFee ho U se
Beans & Brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.
t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
t he l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best
JU nkco +
Founded on an unwavering commitment to quick and convenient solutions, JUnKcO+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKcO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established JUnKcO+ franchisees enjoy the advantages of a proven business model,
B odYBar Pilates
Founded on the principles of strength, community, and balance, BODYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BODYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.
Founded to redefine fitness, BODYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout
aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. Multi-unit franchise opportunities are available.
aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk
Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a JUnKcO+ franchise provides you with the backing and support of BElFOr Franchise group, a leading global residential and commercial services franchisor. With this, JUnKcO+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion. https://junkcoplusfranchise.com/
experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment.
a s a growing franchise, BODYBar presents an exciting opportunity for entrepreneurs in the fitness industry.
Joining the BODYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.
https://bodybarpilates.com/franchise
FR an C h I s I ng Usa
a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
m c m illan P llc
McMillan Pllc is an innovative law firm focusing on commercial real estate law, financial services, and business law.
Our attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.
We represent tenants in commercial lease negotiations and are particularly attuned to the
comet c leaners
Franchise
g ro UP, llc
Become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and l aundry services is here to help you help others. Our 60 years of brand history speaks
d estination athlete®
Everything team, Everything Better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.
We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are
d rYBar s ho P s Franchising
Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. life is too short not to do something you love!
Drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!
Fastsigns®
now more than ever, businesses look to Fastsigns for innovative ways to connect with customers in a highly competitive marketplace.
Our high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
specific needs of franchisees. Our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.
McMillan Pllc prides itself on providing legendary service at fair rates.
For more information contact shawn McMillan at: Phone: (980) 585-1260
Email: shawn@McMillanpllc.com
Website: https://mcmillanpllc.com/
for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.
For more information: contact: Jack D. g odfrey Jr.
100% satisfied. sports families also have the peace of mind knowing they can count on Destination athlete® for superior customer service and a convenient online experience. We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities.
learn more or to apply for franchise ownership at www.destinationathlete.com.
in addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, inc has developed resources to help you every step of the way!
For more information please contact Kelli schroeder at: Ph: 303 663 0880
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
Free WaY i ns U rance
Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
g enerator sUPercenter
g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.
People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.
htea o
hteaO, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, hteaO caters to customers both in-store and through convenient drive-thru services.
kU mon n orth a merica i
nc.
high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
m aYW eather BoX ing + Fitness
after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.
Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.
Designed for greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.
$22B industry – Fitness is back, and it’s stronger than ever
as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
By becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.
For more inforamtion: contact: glenn leingang
Phone: 281-251-6100
Email: glenn@generatorsupercenter.com
Website: generatorfranchise.com
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, hteaO is on the path of continued growth. hteaO believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://hteaO.com/franchise/.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.
today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.
Unprecedented growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.
contact: r yan reeves
Email: ryan@mayweather.fit
Website: https://mayweatherfranchise.com/
m c m illan P llc
McMillan Pllc is an innovative law firm focusing on commercial real estate law, financial services, and business law.
Our attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.
We represent tenants in commercial lease negotiations and are particularly attuned to the
specific needs of franchisees. Our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.
McMillan Pllc prides itself on providing legendary service at fair rates.
For more information contact shawn McMillan at: Phone: (980) 585-1260
Email: shawn@McMillanpllc.com
Website: https://mcmillanpllc.com/
n erds to g o
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n e X t h ealth
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD t herapy, iV t herapy, cryotherapy, infrared t herapy, hyperbaric Oxygen
ohm Fitness
OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
r emedY sPa & salon sU ites
remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta.
amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry.
contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!
t herapy, hormone Optimization, Ozone t herapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at: Phone: 310-295-2075
t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: Doug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.
remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically. www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com
s teri- c lean i nc.
steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. t he company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances.
steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer
s UPPlY P ointe
sUPPlY POinte™ is a home-Based, B2B logistics Franchise providing professional transportation services and packaging supplies to industrial america
t he sUPPlY POinte business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
Over the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
s Y nerg Y h ome c are
sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s
t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical
taskmaverick
Taskmaverick Powers Franchising successful multi-unit franchisors and franchisees understand the importance of brand consistency. Every location must deliver the same exceptional quality and service to customers. taskmaverick provides highly innovative solutions to:
• Automate Business Operations
• Coach staff without disrupting the workflow Detect HR and business risks
t he e ntre Prene U r’s s o U rce
Established in 1984, t he Entrepreneur’s source® is north america’s leading career Ownership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, lifestyle, Wealth and Equity goals.
t he Entrepreneur’s source® has grown
interactions, ensuring efficient and reliable service nationwide. t he company has national contracts and is prominently featured on the Emmy-nominated t V show hoarders,” showcasing its expertise in extreme cleaning. Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.
For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com
With the sUPPlY POinte franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
Owning a sUPPlY POinte Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.
For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com sYnErgYhome careFranchise.com
• Manage rest and meal breaks
• Audit and flag business issues Make Maintenance requests
• Maintain Health Department standards taskmaverick has been adopted by leading national brands. its impact on business is positive and immediate. t here is nothing on the market like it.
Visit our website to learn more, or to schedule a live demo. www.taskaverick.com
continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.
t he Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.
For more information about t he Entrepreneur’s source, please visit entrepreneurssource.com.
t he g oddard s chool
g oddard systems, llc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.
t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.
children learn best through experience. For 35 years, t he g oddard school has employed
United d e Fense tactical
Founded in 2019 and franchising since 2023, United Defense tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals.
Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense tactical as a way to bridge that gap. Members at United Defense tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.
W ell B iz B rands inc.
WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.
With five separate franchise brands, amazing l ash studio®, Drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that
X P onential
Xponential is the largest global franchisor of health and wellness brands.
t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga. in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.
t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c
to learn more about t he g oddard school, please visit g oddardschool.com.
For more information about t he g oddard school franchise system, visit g oddardschoolFranchise.com.
courses range from beginner through police or military level experience. Our reality Based t hreat training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.
For more information contact Ken lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/
offer exceptional, service-based experiences through recurring revenue models.
Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.
We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.
franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries. Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchl ab, row house, aK t Yogasix, Pure Barre, striDE Fitness, rumble Boxing, BF t, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.
For more information contact rachel Engel at: Phone: 949 346 3000
FR an C h I s I ng Usa a-Z listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.
Choose a 12 or 6 month package or simply add the a-Z directory onto your FOCUs, pROFILE or ad!
to learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com
