7 minute read
Franworth
fRaNchIsING GIvEs back IN all-NEW WaY
Industry Powerhouse Franworth Lends Decades Worth of Tools, Knowledge & Expertise to Nonprofit Community Through New Philanthropic Arm Franchise For Good.
dave keil
While the franchise industry is well-known for its monetary and volunteer giveback efforts to the nonprofit community, Franworth, a franchise-focused growth equity firm, is giving back in an all-new way with its philanthropic arm Franchise For Good.
Franchise For Good is a 501(c)3 nonprofit entity, founded in 2020 by Franworth President Dave Keil, with the vision of helping nonprofit companies scale and expand their impact.
providing an avenue for Growth to the nonprofit community
The United States has some 1.2 million nonprofit organizations in operation, many of which start with a robust, passiondriven, founder-led momentum only to stagnate later because of development and scaling problems.
With over 3,700 franchise systems throughout the United States, the franchise model has proven operating system tools and playbooks in areas such as strategy, finance, marketing, legal, operations and supply chain that have assisted in scaling businesses in 300 end markets, and around the world. By leveraging the franchise model to expand their reach and touch more clients, Franchise For Good helps nonprofits sustain growth and prosperity, continuing their missions to impact millions of lives.
Keil’s inspiration behind founding this organization comes from his mission to seek ‘live on purpose’, as he says it, and in-depth research on nonprofits and conversations with nonprofit leaders. These conversations made it clear to Keil that nonprofits have similar needs as for-profit businesses and that using the franchise tools they use to scale would be beneficial among both industries. After spending years scaling and leading franchise brands, including Haagen-Dazs Shoppes, HoneyBaked Ham, Pure Barre and The Lash Lounge, Keil brought this approach to life in April of 2020.
“I believe franchising can best give back if it uses its own scaling best practices to help nonprofit organizations,” said Keil. “We’re approaching franchise industry philanthropy in a way that franchisors have been using for decades. Our aim is to make a positive impact in communities nationwide by providing nonprofit organizations with the resources they need to fuel sustainable growth and expand their missions either by serving more clients in one location or expanding via a chapteraffiliate model.”
creating a lasting impact backed by passionate partners
Since its inception, Franchise For Good has been making incredible strides, growing its nonprofit partnership roster to several remarkable organizations looking to scale
Franworth founder, ceo and managing director, John rotche; Franworth partner and nFL star, drew Brees; Franworth president, dave keil. Franchise For good and colorado homebuilding Academy at the opening of their first BuildStrong Academy in new orleans with drew Brees and the Brees dream Foundation as the champion of the local academy.
for social good, including University of Notre Dame’s LEO (Lab for Economic Opportunities), Nomi Network, US United and Colorado Homebuilding Academy. Each of these organizations focus on scaling their own missions, including but not limited to poverty, ending slavery, racial equity, trade job training and employment opportunities. By helping nonprofit organizations scale up, Franchise For Good further magnifies their impact.
“LEO helps social service providers apply scientific evaluation methods to identify the innovative, effective, and scalable programs that move people permanently out of poverty,” said Heather Reynolds, Managing Director of Notre Dame’s LEO. “Franchise for Good has opened our eyes to some of the things we need to be thinking about as we look towards scaling and replicating evidence-backed services that are proven to help families get out of poverty. Helping others use what we learn gives our research the biggest impact. Franchise for Good is helping us realize that impact.” In April 2022, Franchise For Good assisted the Colorado Homebuilding Academy in replicating their success by opening their first BuildStrong Academy in New Orleans with Drew Brees and the Brees Dream Foundation as the champion of the local academy. This new opening contributes to the mission of developing more than 20 BuildStrong locations over 15 years to train 1 million unemployed people across the United States in trade jobs, and is just one example of how Franchise For Good is truly making a difference by supporting nonprofits in this unique way.
Combining his love for education, philanthropy, franchising and New Orleans, creating BuildStrong Academy was a dream come true to Brees, who is a longstanding Franworth partner. “The work we’ve been able to achieve through Franchise For Good has been nothing short of remarkable. I’m honored and humbled to be part of the journey, and look forward to the incredible impact we’ll be able to make throughout the community,” he said.
As Franchise For Good continues to embark on new partnerships, it is seeking donations from philanthropists and large franchisors to further accelerate its impact and ability to serve more nonprofit clients.
how to successfully scale any organization
In order to successfully scale and grow, Keil suggests four core elements must be in place. These include a strategic analysis, a clear brand essence with a defined mission, vision and value proposition, a clear offer that defines what is done, sold or served, and lastly, a business plan that defines both budget and resources. Without these, companies will wander from their core and will not sustain growth in the end.
By leaning on these core elements and leveraging the franchise model, nonprofits will be better equipped to sustain growth and prosperity.
Keil has flipped the traditional sense of franchise industry giveback on its head. Giving back is not just about making a donation, but making a difference – and that is exactly what Franchise For Good yearns to do.
To learn more about how Franchise For Good helps nonprofit organizations grow, please visit www.franchiseforgood.org/. To aid Keil and Franchise For Good in their objectives, email dave@franworth.com or visit www.franchiseforgood.org/donate.
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