U. s. Office: seattle, Wa www.franchisingmagazineusa.com
Welcome to the July 2024 issue of Franchising Magazine Usa
h ere we are in July, the year is certainly passing quickly and so much is happening in the world today, but franchising is a constant. On the Cover this issue we have hteao, In a world where coffee has long dominated the specialty beverage market, Justin h owe and his team at hteaO have boldly ventured into uncharted territory, transforming the tea experience and creating a thriving franchise model. you can read more about this on page 10.
Our top experts in the industry continue to deliver great advice. From our regular contributors we have g eorge Knauf discussing the $84 Trillion baby boomers wealth transfer and how this is a unprecedented opportunity. Lucas Frey covers the topic of Franchising 101 the basics. h eather r ipley guides us through 5 ways to boost your home service franchise and Lisa Plonka asks us to consider what can make or break a multi-state franchise growth.
Our main feature is Top Franchises in 2024. Our regular feature expert chris conner offers up some great opportunities in this category, Evan hackel discusses the top 10 traits of high-performance franchise systems. Turn to page 27 to find out more about some of the great franchise systems to consider.
We have some great stories of women in franchising, franchisees in action and in depth profiles on Franchisors.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website www.franchisingmagazineusa.com to find more exciting franchises and advice.
happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
j ULy 2024 contents
Women in Franchising
18 Lorenza Alatorre: run, Manage, Lead!
Franchisee In Action
14 New Again Houses: The Ever-increasing role of Leveraging Technology for Franchising success
20 Expedia Cruises: Expands california Footprint with anaheim signed agreement as Travel industry surges
56 SkyZone: strengthens Presence in arizona and california Through acquisitions and Development with Multi-Unit Franchisee
Have Your Say
54 Ray Titus: Travelling the straight Line to success
60 Todd Abraham: heartbeat christian news
Veterans in Franchising
62 Franchisee in Action Dogtopia: regional Manager ran 101 Miles to raise Over $30K for the Dogtopia Foundation
64 Have Your Say Pearle Vision: The Visionary journey of a U.s army Optometrist
Expert Advice
12 Heather Ripley: Five Ways Pr Boosts your home service Franchise
16 Lucas Frey: Franchising 101: The Basics
22 George Knauf: The $84 Trillion Baby Boomer Wealth Transfer: an Unprecedented Opportunity
58 Lisa Plonka: important considerations that can Make or Break Multi-state Franchise growth
MaidPro Welcomes Hair and Makeup Entrepreneur to Vast Network of Franchise Owners
MaidPro, the nation’s leading home cleaning franchise, has awarded a new territory along the Delaware and Maryland coast to first-time franchise owner Kathryn Timerson. The territory includes Sussex County in Delaware and Kent and Ocean City Counties in Maryland.
Timerson brings a wealth of entrepreneurial knowledge and spirit to the MaidPro family. she has 18 years of experience managing her own successful hair and makeup company and plans to invest her business expertise into this next venture of franchise ownership.
“ i ’m excited to bring MaidPro’s exceptional cleaning services to the coastal communities of Delaware and Maryland,” said Timerson. “My goal is to establish
strong relationships with our clients and deliver the high-quality services that have become synonymous with the MaidPro brand. From vacation rentals to everyday homes, i ’m eager to see how our services can enhance the lives of people in these local communities.”
For over 30 years, MaidPro has been the leading professional residential and commercial cleaning brand. The company prides itself in offering franchise owners comprehensive training and continuous support, ensuring the success of their business.
“Kathryn’s entrepreneurial experience and commitment to customer service make her a natural fit for this opportunity,” said Emily Estes, MaidPro Brand Leader. “We are confident that she will carry on the legacy
of MaidPro’s outstanding service that has been upheld for decades.”
MaidPro’s growth is a testament to its commitment to excellence and its ability to adapt to the ever-evolving needs of homeowners. With a proven business model and a strong support system, MaidPro continues to attract driven entrepreneurs like Timerson, who are passionate about delivering top-notch cleaning services to their communities.
MaidProFranchise.com
Friendly’s Celebrates Grand Opening in Orlando, Pioneering Major Comeback for the Beloved Brand
Friendly’s Restaurants Franchising Co, LLC, the iconic family restaurant and ice cream shop with more than 80 years of rich history, hosted the official grand opening of its newest location in Orlando, Florida last weekend, setting the tone for much-anticipated national growth from the beloved brand.
The new restaurant brings Friendly’s presence across Florida to three locations while expanding the brand’s growing national footprint to more than 100 locations spanning the Eastern seaboard.
Friendly’s plans to take the brand West of the Mississippi and into the sunbelt in states like Texas, g eorgia, the c arolinas and more, serving up lucrative business opportunities and delicious food
and ice cream across the nation. The new Orlando location is owned and operated by multi-unit franchisee, amol Kohli, who started his journey with Friendly’s as a teenager, later opened his first Friendly’s in 2009 and has since scaled his portfolio with the brand to several locations across the East coast continuing to strengthen the brand’s regional recognition.
“Being a Friendly’s franchise owner has opened many doors and afforded me many different opportunities. The leadership team believed in me when i was young and has supported me on my journey ever since. i ’m grateful for the network i ’ve built and for the opportunity to have a brand-new location in Orlando.
“The new restaurant is one of many more to come from Friendly’s as we continue to expand and share our beloved legacy brand. We’ve introduced new style and design concepts at the Orlando restaurant, which we plan to introduce on a grander scale in future locations,” said sherif Mityas, cEO of Brix h oldings LLc, the parent company of Friendly’s. “
Painting with a t wist, the nation’s leading paint and sip franchise, is celebrating its 15th anniversary since it began franchising in 2009.
What began as a grassroots effort in the aftermath of Hurricane Katrina has blossomed into a flourishing franchise empire, with more than 230 locations open or in development across 37 states. Last year, the brand surpassed overall revenue projections by 10 percent.
The brand’s surge in revenue and exceptional performance in the franchise landscape can be attributed to several initiatives introduced in recent years, including:
• New Offerings: Painting with a Twist has diversified its services by introducing new offerings such as candle-making, at-home painting kits, and Pop- in & D iy, a freestyle D iy experience that empowers customers to select their preferred art piece and create at their own pace during studios’ daytime hours.
• Expanded Specialty Events: The brand has continued to be the go-to destination for private gatherings and events, expanding its services from birthday and bachelorette celebrations to hosting intimate date nights for couples, blacklight soirées and engaging trivia nights.
• Painting with a Purpose: Every month, studios nationwide host Painting with a Purpose events in partnership with local nonprofit organizations, with proceeds benefitting local causes.
In honor of its anniversary, Painting with a Twist studios nationwide will be offering a Party Host Paints Free promotion where party hosts can enjoy a free seat at their booked private event. This special offer will be offered on private events hosted through August 31, 2024, at participating studios across the country.
c ri M son coward n ashville h ot c hicken
Expands
to Maryland with first location in Columbia
Crimson Coward Nashville Hot Chicken is set to open its first location in Maryland on Monday, June 3 in Columbia at 7090A Deepage Drive. While this is the first store in the state, the Los Angeles-based chicken joint started its east coast expansion with three locations in Virginia: Woodbridge, Stafford and Fredericksburg.
nabil a sad is the franchisee for this new location and also operates the Woodbridge and stafford, Va. restaurants. h e shared, “The flavor of nashville hot chicken is in hot demand on the east coast, so we’re excited to expand in the Baltimore-area with our columbia store. We have more coming in the area this year too.”
Every crimson coward nashville h ot chicken joint offers a variety of hand cut, marinated chicken meals and tempting homemade sides and is dedicated to creating a unique dining experience with an open kitchen design. it begins with fresh food cooked in front of guests and made to order so every meal is hot and tender. Each piece of the fresh never frozen chicken is breaded and finished with the heat level of the guest’s choice: country, which has no heat, mild, medium, crimson-hot, and Burrrrn Baby Burn for those looking to fire up their taste buds.
“We’re excited to bring crimson coward to columbia as our first Maryland location,” said j ohn Filipiak of r Mg -M a , who is the area representative partner for the chain’s franchise expansion. “We will soon have additional chicken joints in Pasadena, Owings Mill and Fairfax as well.”
Visit www.CrimsonCoward.com
Pers Pire sauna s tudio Strengthens Orlando Presence with New Development Deal
Perspire Sauna Studio, the country’s largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is excited to announce a new development deal in the Orlando, FL market, building off the success already seen throughout the state. Local husband-wife team Javier Rosario and Maelisa Melendez – both practicing physicians in emergency medicine – plan to open their Perspire Sauna Studio location in Lake Nona by the end of the year.
given their combined decades of experience in the traditional healthcare space, r osario and Melendez bring with them a natural passion for health and wellness, as well as an entrepreneurial spirit. r osario also teaches at the UcF college of Medicine, helping educate future physicians, while Melendez also works as a health and life coach.
“ i ’m the kind of person who can’t sit still, and have always dreamt about going into business for myself. Our time in emergency medicine taught us the importance of preventative care, so we
knew we wanted something that would contribute to the wellbeing of our community in a new and innovative way,” r osario said. “after experiencing the physical recovery benefits of infrared and red-light sauna therapy for ourselves, there was no question an opportunity with the modality was the answer.”
“a s a working mother, i can tell you personally how difficult it can be to find time just for yourself during the day,” Melendez shared. “Perspire s auna studio will help to provide a much-needed sanctuary for relaxation, rejuvenation, and overall wellness to our neighbors battling similar struggles.”
“javier and Maelisa’s longstanding dedication to improving the lives of those in their community is admirable,” said Lee Braun, Founder and cEO of Perspire s auna studio.
cannoli kitchen Pi ZZ a ANNOUNCES FIRST EIGHT FRANCHISE DEVELOPMENTS
Cannoli Kitchen Pizza™, the growing pizzeria brand known for fresh Italian favorites made with authentic recipes, announces its first eight franchise developments which includes several locations throughout Florida in Boca Raton, Coral Springs, Coconut Creek, Fort Lauderdale, and Orlando, as well as locations in Alabama, Michigan and Georgia.
“c annoli Kitchen Pizza has been serving families in Florida for 28 years, and we are eager to bring this concept to other states in the U. s . as we are confident new guests will make visiting our restaurants a weekly family tradition,” said austin Titus, President of c annoli Kitchen Pizza. “a s we scale the brand, we will remain committed to sourcing the freshest ingredients to create a craveable and efficient dining experience. it’s rare to cultivate a restaurant brand with a mom-and-pop vibe that’s consistent across multiple locations, but that’s exactly what we are doing with this pizza franchise.”
c annoli Kitchen Pizza operates four locations in s outh Florida – Boca r aton, Pompano Beach, Fort Lauderdale and Deerfield Beach – and plans to seal 30 new
franchise deals and open five locations by the close of this year. During the expansion, the pizza franchise remains focused on maintaining its reputation for serving guests authentic italian dishes at reasonable prices from friendly and knowledgeable staff.
“We’re executing a growth strategy designed to expand the brand and encourage anyone who is interested in owning a pizza franchise to reach out and set up a discovery day with our team to learn more about the perks of franchise ownership,” added Titus.
c annoli Kitchen Pizza is a part of United Franchise g roup™ (UFg), a family of affiliated brands.
s M oothie king SET TO ENTER GRAND RAPIDS, MICHIGAN MARKET; BRAND APPOINTS NEW REAL ESTATE VICE PRESIDENT
Smoothie King, the world’s largest smoothie brand and the first health and fitness fast casual brand of its kind, proudly announced it will open stores in the Grand Rapids, Michigan market for the first time ever. Smoothie King has signed development agreements for six units set to open in the DMA starting early 2025, furthering the brand’s 2024 development growth goal of 100 new store openings for the year.
The six multi-unit agreements are with OM g roup, a leading franchise organization currently developing several smoothie King stores in additional key markets across the country. The franchise owners, amit Patel, Kalpesh Patel and amanda r istic will develop these new stores all within the g rand r apids DM a , including the areas of g rand r apids, Kentwood, Wyoming, h olland, g rand haven and Muskegon.
“We love showing up in a new market in a big way and bringing our brand of nutritious, delicious smoothies to new guests—and g rand r apids is definitely no exception.” said chris Bremer, chief Development Officer at smoothie King. “The OM g roup’s passion for our brand and dedication to helping people live healthier lifestyles make them the ideal partner to help expand our presence across the Midwest. a s existing franchisees, it’s exciting to see OM g roup further its investment in smoothie King with these important new development agreements.”
a s smoothie King continues to prioritize development and strong new unit growth, the brand has proudly welcomed Brian Olson as Vice President of r eal Estate. Olson will lead the smoothie King real estate team as the driving force behind strategy, playing a pivotal part in shaping the future of the brand and enhancing its market presence.
Visit www.smoothiekingfranchise.com
BenjaM in Franklin PluMB ing Fuels Expansion into Utah with Opening in the Suburbs of Salt Lake City
Benjamin Franklin Plumbing, a leading provider of nationwide residential plumbing services, announced the opening of its newest location in Draper, Utah.
Benjamin Franklin Plumbing of Draper is locally owned and operated by Tyson siekiera. after working for more than 15 years in the automotive industry for Toyota Motor s ales and a tech startup, Tyson was eager to be his own boss. With an established business model in a resilient industry and an unparalleled level of support and training, Tyson quickly realized franchising with Benjamin Franklin Plumbing and authority Brands was the perfect investment opportunity for him.
“Utah is ranked as one of the fastest-growing states in the country and as the population in Draper and surrounding neighborhoods like s alt Lake city continues to increase, there’s an uptick in demand for home services. With plumbing being one of the most crucial aspects of a home, it made perfect sense to go into business with a nationally recognized company like Benjamin Franklin Plumbing,” said Tyson siekiera, owner of Benjamin Franklin Plumbing of Draper. “From straightforward pricing to industry leading guarantees and an unwavering commitment to integrity, our team is excited about the opportunity to create relationships with our customers for years to come.”
in addition to Utah, Benjamin Franklin Plumbing is actively seeking qualified franchise operators to help propel development efforts in target markets nationwide, including Boston (M a), s eattle (Wa), s an Diego (ca), st. Louis (MO), Portland (O r), Providence (ri), Milwaukee (W i), Louisville (K y ), n ew Orleans (L a), n orfolk (Va) and n ewport (Va).
HTeaO:
R EVolut I on I z Ing t HE
BEVERAg E InduS t RY o n E
FRAn CHISE At A tI m E
In a world where coffee has long dominated the specialty beverage market, Justin Howe and his team at HTeaO have boldly ventured into uncharted territory, transforming the tea experience and creating a thriving franchise model.
Founded in 2009 and officially launched as a franchise in 2018, after spending nearly a decade meticulously building the behind-the-scenes infrastructure and support mechanism to successfully scale and launch the business. HTeaO is a Texasbased company that has taken the humble tea leaf and turned it into a nationwide sensation, offering an array of over 20 flavors of sweetened and unsweetened tea, each crafted with 100% natural ingredients and a proprietary water filtration system.
HTeaO’s journey from a concept to a booming franchise is a testament to Howe’s strategic vision and entrepreneurial spirit. Howe, co-founder and CEO, has been instrumental in establishing the brand as a frontrunner in the beverage industry.
Under his leadership, HTeaO has expanded rapidly, reaching its milestone 100th store in January 2024 and adding over 20 more locations since, with at least 20 additional stores scheduled to open by the end of the year. In 2024, HTeaO expanded its footprint to two new states - Louisiana and Missouri - marking its continued trajectory towards nationwide domination.
The franchise’s success is built on more than just tea. HTeaO stands out in a crowded market by focusing on quality and innovation.
Each HTeaO store features a mini water treatment plant, ensuring that the water used to brew their teas is consistently pure, a critical factor in delivering the perfect cup every time. This attention to detail extends to their product offerings, which include natural flavors, coffee, a variety of Yeti products, and even a selection of healthy snacks.
The brand’s commitment to quality is evident in every aspect of their operation, from sourcing ingredients to customer service.
HTeaO’s franchise model is designed to attract a diverse group of franchisees, from seasoned entrepreneurs to first-time business owners. The ideal franchisee is someone who is
passionate about the product, committed to community engagement, and eager to be part of a growing brand. This inclusive approach has led to a diverse network of franchisees, including former NFL receiver Roy Williams and PGA Tour golfer Ryan Palmer, who have both opened HTeaO locations in their hometowns.
Currently, HTeaO operates in 14 states, with plans for further expansion. The territories available for new franchises are strategically selected to ensure optimal market penetration and support. This careful planning, combined with the brand’s strong identity and innovative product offerings, sets HTeaO franchisees up for success from before their store even opens its doors.
The need for a high-quality, specialty tea franchise like HTeaO is clear. Tea is the second most consumed beverage in the world after water, and in the U.S., its popularity continues to rise. However, before HTeaO, there was a noticeable gap in the market for a tea-centric franchise that offered a variety of flavors and a premium product. HTeaO fills this gap, offering a unique experience that caters to both tea aficionados and casual drinkers. HTeaO’s commitment to supporting its franchisees is a cornerstone of its success. The company offers comprehensive training programs, ongoing operational support, and a robust supply chain managed by their subsidiary, TeaBevCo. This integrated approach ensures that franchisees have the resources and guidance they need to thrive. Furthermore, the partnership with Dallas-based private equity firms Crux Capital and Trive Capital in 2023 has provided additional financial resources and operational
expertise, bolstering the brand’s capacity for growth.
Looking ahead, HTeaO has ambitious plans for 2024 and beyond. The company aims to continue its rapid expansion, with a target of 500 locations by the end of 2026. This growth will be supported by the introduction of new product lines and the formation of strategic partnerships. Notable collaborations with influential figures like actor Cole Hauser and initiatives like the Just Desserts partnership highlight HTeaO’s commitment to innovation and customer engagement.
For those considering a franchise opportunity, Justin Howe offers sage advice: “Look for a concept that aligns with your values and passion. Ensure the franchise model is solid and offers the support you need to succeed.” His own hands-on approach, which includes personally overseeing site visits and engaging directly with franchisees,
exemplifies the level of dedication and involvement required to build a successful franchise network.
HTeaO motivates its franchisees through a combination of support, community engagement, and a shared vision of success. Regular franchisee meetings, performance incentives, and a strong sense of community within the HTeaO family all contribute to a motivated and dedicated network of store owners.
In the next five years, HTeaO aims to solidify its position as a leader in the specialty tea market, continuing to innovate and expand. With a robust support system, a commitment to quality, and a visionary leadership team, HTeaO is poised to redefine the tea experience for customers across the United States. For aspiring franchisees, this represents a unique opportunity to be part of a dynamic and rapidly growing brand that is truly brewing up something special.
Five Ways pr Boos
Whether you’re just starting out or have been in the home service franchising industry for several years, there is no time like the present to consider adding a public relations partner to your marketing plans.
You may have considered waiting until your company is larger or until you are, unfortunately, facing a business or communications crisis.
Your company may already have a fantastic marketing team that helps drive your sales and promote your services. But, PR is different.
Public relations is more focused on building a positive reputation, promoting your company brand, and getting your name in front of the media and influencers so that you gain earned media. Earned media is free publicity by a third party.
But if you want to get ahead and stand out from your competition, adding PR to your marketing mix is your best bet.
h ere are F ive ways your ho M e service F ranchise can use Pr :
Building trust
In the residential services game, customer service is nearly as important as the handiwork itself. By presenting your company in the media and on industry podcasts as a thought leader in the market, you can build up your good reputation.
An effective public relations partner does its research and knows the best outlets to help you reach your target audience. Ensuring that you’re seen as the expert in your market helps build the trust you need to attract new clients and retain current customers.
attracting new Franchisees
In addition to attracting new customers to your franchise locations, you also need to concentrate on franchise development. And, with more than 750,000 franchise organizations in the United States, standing
out among the crowd to attract qualified franchise owners can be a daunting task. That’s why you need to use everything in your marketing arsenal to rise above your competitors. If your home service franchise is new or isn’t a well-known name brand, you need a franchise PR team to help get the word out about your brand.
Brand awareness
Public relations is the best way to tell your home service franchise company’s story to a large audience. Whether you’re trying to attract new customers to your local franchise owners’ businesses or you’re trying to attract new franchise owners, you need to let people know about your brand.
You want to become a household name, particularly in the areas where you have franchise units. An effective PR partner knows how to tell your story to the right outlets so that you receive more brand recognition.
reputation Management
While business owners hope that they will never face a crisis, the fact is that nearly all companies face a crisis at one point or another. This is especially true of home service companies because of their close work with the public.
PR helps you build a positive reputation to fall back on should a crisis occur. Not only is it easier to bounce back from a blow to your reputation if it is good to begin with, a PR partner will also help you develop a plan to handle a crisis before the crisis happens.
generates leads
While you may consider the generation of sales and franchisee leads as the purview of your marketing department, the fact is that PR can help your marketing team build a more qualified sales funnel. PR builds relationships. These relationships can be with the media,
“ An effective public relations partner does its research and knows the best outlets to help you reach your target audience.”
investors, customers, potential franchise owners and your community. And, because more people trust information about your company when it comes from a third party, these relationships are built on trust and credibility.
That means that the leads you generate are usually more committed than those that come in from marketing approaches that are less targeted.
The goodwill you generate using PR will earn your home service franchise the recognition it needs no matter what is happening in the industry, and it will build the public confidence you need to stand out against your competitors. v
TH e e ver-Increas Ing rO le O f leverag Ing Tec Hn O lO gy fO r franc HI s Ing s uccess
One of the hallmarks of the franchising model is that most, if not all, franchise concepts don’t require any prior experience to own and operate. This is primarily due to the comprehensive amount of training and close-knit, ongoing support provided by the franchisor.
Many brands take great pride in developing university style learning centers, where newly minted owners get both classroom and on-the-job training. Support comes in all forms and manners, from call centers staffed 24/7 and recurring checkins to the proliferation of personalized franchise business coaches assigned to new franchisees. It’s all done with one primary goal in mind – to ensure the success of new owners, many of whom have never owned and operated a business of their own. The ability to rely on corporate assistance, as well as that of the franchisees in their networks have become invaluable resources that ensure the collective success of the brand.
But there’s also another increasingly important factor. The rapid-fire advancement of technologies, proprietary software suites, and app-based development tools designed to help franchisees with sales, new business acquisitions, and the day-to-day operation of running their new businesses.
where technology intersects with Franchising
Technological advancements can be found in multiple areas of the franchising business model, primarily in areas where there’s a direct user benefit that
adds value to the opportunity. What technology affects are the core processes of the business model itself – designed to make things easier and more scalable for franchisees in the system. Examples can be found in all levels of marketing and promotion, equipment and inventory control, recruiting, staffing, and training – just to name a few. Franchisors are sharpening their appeal by harnessing the power of big data and algorithms to make decisions that streamline operations, create efficiency, and save both money and time. And it goes without saying that AI is playing an ever-increasing role in an abundance of these efforts.
the rise of enterprise Platforms
As franchisors work tirelessly to make their operations scalable and simple enough for any new owner to access, we’re seeing a rise in enterprise level platforms, many of which are proprietary in nature. At the heart of these systems is a customdesigned infrastructure that can help
owners with every aspect of the business they’re operating. One good example is Unleashed Brands, the parent company of seven different youth enrichment brands. Their comprehensive platform includes a full suite of operational systems and processes that offer untold value to the franchisees in their network. There are secure modules for business management, business intelligence, training and development, and procurement. The sheer amount of information their franchisees can access and the assistance the platform provides for running the day-to-day operations is nothing short of impressive. And it’s becoming more and more of a key selling point when it comes to recruiting qualified candidates.
using high tech to Flip houses
As the CEO of New Again Houses, we help franchisees specialize in the entrepreneurial acquisition, renovation, and profitable resale of older homes – adding value through construction upgrades. As
one might expect, we generate a lot of interest from candidates with backgrounds in general contracting and residential real estate – an industry that’s definitely reached a crossroads of sorts now that the traditional 6% commission structure is a thing of the past. But we also knew we had to appeal to those without a real estate background, construction remodeling experience, or even basic technical expertise.
With the assistance of a full stack software engineer, we set out to design our proprietary MasterSuite Technology™ software platform. Since our business model revolves around the acquisition of residential properties, we knew the platform needed to be sophisticated, powerful, but easy enough to provide an unmatched user experience. Like many other professional grade analysis software suites, much of the back end power comes from algorithm-driven data that can be accessed quickly and accurately. Even if our franchisees have no prior industry experience with evaluating and flipping residential real estate, the technology we’ve developed can help them:
• Focus on finding the most suitable – and profitable – prospects
• Calculate risk factor based on financial analysis
• Calculate values and required profit margins
• Generate quick and accurate remodeling estimates by locality
• Forecast specific construction budgets by locality
• Assess accurate calculations and projections for final profitability and ROI
Essentially, we’ve done what we can to remove the emotion from analyzing deals to determine whether a specific property involves too much risk or too little profitability. But there’s even more. We also included links in the software that redirect our franchisees to our Flip Simulator training program, in which owners can run
virtual flipping of hypothetical properties – because we know that practice makes perfect. There’s also a portal to connect franchisees with our executive leadership team for support, contract libraries, and other professional partners who can offer invaluable advice – when you need it (which is typically right away). Lastly, our MasterSuite Technology offers a direct link to our proprietary funding partner, where owners can connect with the financing and capital needed to renovate older homes into newer, more modern, and more valuable real estate prospects.
New Again Houses is not alone in the quest to use proprietary software platforms to ensure the success of our franchisees. What we’ve learned over the years has come from observation, trial, sometimes error, and adoption. But like any other franchisor that participates in specialized technological advancements, it’s rarely an investment you’ll regret down the road. v
aBout the author:
Matt Lavinder is the CEO of New Again Houses, a franchisor that specializes in the entrepreneurial acquisition, renovation, and profitable resale of older homes – adding value through construction upgrades. The brand has made significant investments in technologies that help franchisees flip houses, promote their business through local marketing, obtain ongoing support, and access capital from the brand’s proprietary capital funder.
Franchising 101: the Basics
“For though I be free from all men, yet have I made myself servant unto all, that I may gain the more.”
1 corinthians 9:19
Franchising is one of three paths to business ownership. The complexity in franchising comes from the nuanced differences in business models. Starting your business from scratch and buying an existing business are the alternate paths.
what is franchising:
From International Franchise Association"A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system."
Franchising is one of 3 paths to business ownership. The IFA definition seems straightforward enough. Now, let's dig deeper into the details.
investment needed to start:
For 70% of franchise brands, the total cost to get started, including working capital is between $75,000 and $150,000.
Approximately 10% of franchises cost $50,000 or less, and the remaining, roughly 20% of franchises require an initial investment of $250,000 and up. Typically, the higher cost is because of leasing a storefront and necessary equipment.
territory rights:
Franchisors define the market available to their franchisees and include one or more of the following criteria:
Physical geographical boundaries or population count.
Residential / Commercial differentiation. For example, CertaPro Painters establishes residential boundaries based on population and no boundaries
for commercial customers. They reason that residential customers are more transactional, while commercial customers are typically long-term partners.
Client exclusivity: Typically for online franchising presence; however, some business-to-business franchise models use this boundary.
Franchisee management models:
Owner-operator: The owner performs tasks and interacts directly with their customers. They may or may not have a team, depending on the type of franchise. Owner-operators make up approximately 46% of franchise units.
Executive (semi-absentee/absentee):
Usually a multi-unit situation or the franchise is a complementary business to one or more enterprises the executive franchisee owns. A general manager manages day-to-day operations. It's recommended that the GM have skin in the game either through significant incentive bonuses and/or an equity stake.
According to Forbes, 53.9% of franchise units are owned by multi-unit franchisees.
Area developers agree to open a specific number of units in a set time frame. Area developers do not recruit additional franchisees.
Master franchisee: The franchisor sells the rights for a designated area or state where the master franchisee becomes the franchisor for that area. They may or may not open units. The main objective for a master franchisee is recruiting and training unit franchisees in their area. Master franchisees register an FDD for the state in which they operate.
roles and definitions in franchising:
Franchisor: Creates the business model and operations manual and owns the brand trademark. Revenue comes from franchise fees, royalties, and, in some cases, ancillary services and product sales (lead generation, call centers, accounting).
The franchisor trains its franchisees how to be successful with their brand, and,
Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.
To learn more about Luke and how Bella vista executive Advisors can help, please click Here www.bellavistaexecutiveadvisors.com
once a franchisee is in operation, assure adherence to brand requirements.
Franchisee: Independent business owner who owns the rights to do business as the franchise brand, using the operations manual created by the franchisor. The franchisee is independent and usually in control of hiring their team, customer service, licensing, and finding their business location. Some franchisors have a team to help with real estate negotiations and location finding for storefront brands. Services for marketing and lead generation by the franchisor vary from brand to brand.
Franchise broker/consultant: Finds potential franchise owners, works with the client to find the right fit (if the franchise candidate needs it), and helps clients through the franchise due diligence process.
Franchise developer: The franchisor's employee or 3d party agency (emerging brands) that develops the franchisor's lead generation strategy and works with prospective franchisees through due diligence.
Franchise Disclosure Document: A template the federal government and some states require for all franchisors and master franchisees. The franchisor determines the template content.
This document favors the franchisor for brand protection, and is non-negotiable. If you become a franchisee in a system, the FDD is your insurance policy for brand consistency.
Discovery day: A day, or days, the franchisor invites prospective franchisees to learn more about managing and operating the franchise business. Some franchisors execute discovery day virtually.
Others have discovery day in person.
Signing day: The day the prospective franchisee signs their negotiated franchise agreement with the franchisor and becomes a franchisee. In-depth sales/marketing, operations, and management training follow. Most agreements are 10-year terms and resales vary by franchisor.
Emerging brand: New brand to market, usually less than 50 units (depends on the brand and why they franchise). Sometimes, there is a greater risk to franchisees and, consequently, greater rewards. The first franchisees help develop the brand to maturity and have their choice of territory, and build respect capital with the franchisor.
why franchisors franchise their business:
Fixed time frame for franchising: A mechanism for a small-medium business to expand its market reach with less risk than self-funded expansion. At the end of a set term, the franchisor purchases the franchises. ImageFIRST is an example.
Indefinite time-frame for franchising: A business owner with a proven and successful business model rich with defined systems expands their market reach without intending to consolidate.
Franchising is one of three paths to business ownership. The complexity in franchising comes from the nuanced differences in business models. At Franchise Building Expert, we help you uncover and understand the differences between models, and help you find the best fit for you. Our mission is ensuring the best opportunity for entrepreneurial success through franchising for each client. v
run, manage, lead! lOrenza alaTOrre
If you were to have said to me five years ago that my future self would be a successful business owner while juggling three little ones, I would have thought that you were crazy!
Because back then, I was a full-time stayat-home mom who had just shut down her first small business. So, the thought that one day I’d pivot to franchising and
find success seemed far-fetched. But looking back at it now, I guess every path I took and every challenge I faced shaped my journey into becoming the female business leader I am today.
I have always been a go-getter, even in my pre-entrepreneurial career. Before I was in the creative realm in product design and good at it too. I worked for a fabric company in Mexico City where I curated and launched their own furniture line.
It was an incredible job, but I always had ambitions to run my own business one day. I wanted to manage my own company, lead my own employees and be my own boss. So I set off to fulfill that goal, returning back to school to pursue an MBA with a focus on entrepreneurship.
As I finished my degree, a friend and I launched a sustainable toy business. It was a cause we truly believed in, which was an important aspect to me in whatever business venture I pursued. You hear that starting a business is tough, but you don’t truly understand it until you’re in the thick of it. While navigating the challenges of a new business, there was also another aspect of my life taking off – motherhood. My husband and I began our family and welcomed a baby girl! It was a blessed time as we were excited to take on parenthood, but it was also difficult to balance an emerging company and still be a full-time mom. I grew frustrated with the business for taking too much time away from my family, and simultaneously, I felt I couldn’t devote enough time to grow the brand as I envisioned. It all became too much, so I ended up stepping away, shut the company down and instead focused on raising my family.
For six-years I devoted my life being the best mother I could be to my little girl, then to two more babies after that. Even though my first business didn’t work out as I expected it to, I still had that itch to get back into entrepreneurship, but one that would be conducive to my kids’ schedules. So, when the littlest of the three entered daycare, I was ready to begin a new path. It was then that my brother introduced me to Apex Leadership Company, a school fundraising franchise that raises over $70 million annually for elementary and middle schools around the country. I fell in love with the brand’s mission:
supporting budget-stressed schools, raising money through fitness events like fun runs and obstacle courses, while also teaching valuable leadership lessons in the classroom. The franchise model, with its proven business blueprint, gave me the confidence to lead operations successfully. So, I dove into the opportunity and took over as the new owner of the Apex North Dallas-Fort Worth territory.
My transition into Apex Leadership Co. was not without its challenges. Having been out of the working world for six years, I found myself diving head-first into operating a large territory that served about 75 schools per year. The initial transition was intense, but my determination and belief in the brand saw me through. The Apex curriculum teaches so much about leadership to students that I myself learned how to become a better leader as a business owner. As a result, I saw first-hand the
“ For six-years I devoted my life being the best mother I could be to my little girl, then to two more babies after that. Even though my first business didn’t work out as I expected it to, I still had that itch to get back into entrepreneurship, but one that would be conducive to my kids’ schedules.”
impact we were making with the schools and students we served. We would help financially distressed schools profit anywhere from $5k to upwards of $60k. Regardless of the amount, the educators were thrilled with the funds, which were used for crucial classroom upgrades, field trips, and other essential supplies they are in desperate need every year.
The real value, however, lies in the direct engagement with the children. In some of the schools we work, there are some students who have difficulties at home and may not feel prioritized, so when our team enters a school building, we set out to make 1-1 connections with every single student. It’s one of the best feelings in the world to see the kids light up and have the best time of their lives during our program.
Now two years into being an Apex Leadership Co. franchisee, I’m incredibly proud of my journey and accomplishments - from once owning a failing business to running a thriving company that positively impacts the community and builds the leaders of tomorrow. Balancing motherhood and business ownership is still challenging, but Apex’s franchise model has allowed me to grow as an entrepreneur - even becoming a multi-owner with the brand - while still getting to spend quality time with my family and raise my kids.
To all the moms out there starting or wanting to start a path in entrepreneurship, don’t give up hope! Find a business that aligns with your values and busy schedules. Embrace the challenges and learn from your mistakes. I’m grateful to have found my place with Apex Leadership Co. and witness how well it integrates into my family’s life. My now 8-year-old daughter even teases that she’ll switch schools if Apex isn’t at hers. I laugh every time and feel immense pride in the impact I’ve made on her as a successful female business owner. v
e xpedia c r U ises e xpands c ali Fornia Foo T prin T W i T h a naheim s igned agreemen T as Travel i nd U s T ry sU rges
A Leading Seller of Cruises + Vacations Launches MultiTerritory Deal Prioritizing Rapid and Strategic Growth
Expedia Cruises, a full-service leisure travel agency franchise backed by one of the most powerful travel brands in the world, announces a signed franchise agreement to bring its services to the Greater Anaheim area.
The new agreement incorporates several territories including Anaheim, Buena Park, Downey, Sereno, Norwalk, Santa Fay Springs and Woodyear. The family-owned and operated location opened on June 1 at 12840 Rosecrans Ave.
Alfonso Aduna, a Southern California
native and serial entrepreneur, is spearheading Expedia Cruises’ expansion in Anaheim. Prior to his embarking on this endeavor with Expedia Cruises, Aduna was a partner at Nationwide Mutual Insurance, boasting 12 locations across the Southern California area. He then began Aduna Capital in 2021, a wealth management firm overseeing more than $20M in assets. Over the years, Aduna identified an opportunity to offer services beyond wealth management to his clients. Looking to expand his portfolio of businesses while combining his passion for travel, Aduna was drawn to Expedia Cruises – the cornerstone of travel and entrepreneurial opportunity. Now as an
Expedia Cruises franchisee, Aduna looks forward to opening his new location, next to Aduna Capital, and serving the Southern California market he grew up in.
“Embarking on this new chapter with Expedia Cruises is not just a business venture for me – it's a passion project rooted in my love for travel and desire to help others create memorable experiences,” said Alfonso Aduna. “Expedia Cruises' renowned brand aligns perfectly with my commitment to excellence, and I'm excited to facilitate incredible travel experiences for my community."
With a dominating market share in Canada, Expedia Cruises’ franchise opportunity is rapidly expanding throughout the U.S. Company leadership has identified California as a prime target growth region, with the state producing more than $161.9 billion in franchise revenue last year alone. Looking toward its next era of growth, the leading travel agency franchise looks to award 25 new franchises and add 2,400 vacation consultants in 2024, with a larger goal of reaching 500 locations in the future.
“Expedia Cruises has established ambitious franchise development objectives for the next six years, and it's crucial we attract dedicated franchisees who can really bring
our services to life in each community we serve,” said Matthew Eichhorst, President of Expedia Cruises. “The enthusiasm that Alfonso demonstrates not just for travel, but for our business model, makes it clear that he will be an integral member to our success as a franchise business. We look forward to seeing his future accomplishments in the Anaheim market.”
The success of the brand has not gone unnoticed as it ranked in Franchise Business Review’s 2023 “Most Innovative Franchises” and “Top Franchises Culture.” Additionally, Expedia Cruises recently earned a spot-on Franchise Business Review’s “Top 200 Franchises” and “Top Franchises for Women” rankings for 2024, and Celebrity Cruises’ Partner of the Year President’s Award for outstanding sales.
With an unwavering commitment to exceptional customer service, an omnichannel approach, and a proven franchise model, Expedia Cruises is a leading seller of cruises and vacations in North America. Anchored in a passionate expertise for air, land, and sea vacations, each Expedia Cruises franchise location is a full-service leisure travel agency. Franchisees and their dedicated Vacation Consultants are experts in booking cruise vacations, all-inclusive resorts, coach and
aBout e xPedia g rouP:
Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-tobusiness solutions and relationships throughout the travel ecosystem.
The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™. One Key™ is our comprehensive loyalty program that unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards experience. To enroll in One Key, download Expedia, Hotels.com and Vrbo mobile apps for free on iOS and Android devices.
rail tours, vacation packages, homes and villas, travel insurance, flights, hotels, cars, and activities.
Expedia Cruises is currently seeking like-minded team-leaders interested in pursuing franchise opportunities. For more information about the Expedia Cruises franchise opportunity, visit expediafranchise.com.
Matthew Eichhorst, p resident of Expedia Cruises
The $84 Trillion Ba By Boomer WealT h Trans F er:
a n Unpreceden T ed o ppor TU ni T y
Over the next two decades, the United States is set to witness an unprecedented transfer of wealth, with an estimated $84 trillion moving from Baby Boomers to Millennials and Generation X.
This massive shift is not just a transfer of financial assets; it encompasses businesses, properties, and a lifetime of investments.
Among these, a significant portion includes family-owned businesses that the younger generation might not be interested in running. This situation presents a unique opportunity for franchise brands to step in, ensuring continuity, preserving jobs, and maintaining community stability.
the scope of the wealth transfer
The Baby Boomer generation, those born between 1946 and 1964, accumulated substantial wealth through decades of economic prosperity, real estate appreciation, and the growth of small and medium-sized enterprises. As they age, the inevitable transition of this wealth will reshape the economic landscape. According to estimates by Cerulli Associates, roughly $84 trillion will be transferred by 2045, with approximately
$11.9 trillion passing to charities. The remaining $72.6 trillion will go to heirs, primarily Millennials and Gen Xers.
Family- owned Businesses at a crossroads
A considerable portion of this wealth resides in family-owned businesses. The U.S. Small Business Administration reports that family firms account for 64% of the U.S. gross domestic product and employ 62% of the workforce. However, a significant challenge is emerging: many
g eorge Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.
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heirs are not interested in taking over these businesses.
This generational disinterest creates a critical juncture for many small to medium-sized enterprises (SMEs). Without willing successors, these businesses face the risk of closure, leading to job losses and economic disruptions in local communities. However, this challenge also opens up a significant opportunity for franchise brands looking to expand.
the role of Franchise Brands
Franchise brands that have the capability to convert, or onboard, independent businesses into their franchise operations are uniquely positioned to capitalize on this situation by helping franchisees acquire and converting independent businesses. Franchises offer a proven business model, brand recognition, and a support system that can enhance the stability and profitability of these enterprises. This process not only preserves jobs but also keeps money within the community, fostering local economic growth.
1. Preserving Employment: One of the most critical aspects of converting independent businesses into franchises is job preservation. When a local business shuts down, it can devastate the community, leading to unemployment and economic downturns. By acquiring these businesses, franchise brands ensure that employees retain their jobs and continue contributing to the local economy.
2. Maintaining Community Stability: Family-owned businesses often hold a special place in their communities. They build relationships with customers and become integral parts of the local culture. Franchise conversion helps maintain this continuity, ensuring that
these businesses continue to serve their communities under a familiar banner.
3. Economic Growth: Franchises bring efficiency, better supply chains, and marketing prowess to independent businesses. This integration often leads to improved financial performance, which translates to more local spending and economic growth. Additionally, the tax revenues generated by these thriving businesses support public services and infrastructure.
4. Streamlined Operations: Franchise models come with established operational protocols, training programs, and management systems. This standardization helps improve the operational efficiency of the acquired businesses, making them more competitive and sustainable in the long run.
strategies for successful conversion
For franchise brands to successfully acquire and convert independent businesses, a well-thought-out strategy is essential. Here are some key steps to ensure a smooth transition:
1. Identify Potential Targets: Franchise brands need to identify businesses that align with their operational model and values. This involves extensive market research and due diligence to assess the viability of potential acquisitions.
2. Build Relationships with Owners: Many business owners are emotionally attached to their businesses and concerned about their legacy. Franchise brands must approach these owners with empathy and understanding, offering them a vision that aligns with their values and ensures the preservation of their life's work.
3. Invest in Employee Training: Employees are the backbone of any business. Investing in their training and development ensures they are wellequipped to adapt to the new franchise model. This not only improves their job satisfaction but also enhances the overall performance of the business.
the Future of Franchise growth
The $84 trillion wealth transfer presents an unprecedented opportunity for franchise growth beyond the new investors that will be looking at franchise start-ups. By strategically acquiring and converting independent businesses, franchise owners can expand their footprint, preserve jobs, and contribute to local economic stability. This approach aligns with broader economic trends favoring consolidation, efficiency, and brand recognition. Moreover, the increasing preference for established brands among consumers provides a conducive environment for franchise growth. As more businesses transition to franchise models, we can expect to see enhanced competition, innovation, and overall market efficiency.
conclusion
The coming decades will be a transformative period for the U.S. economy, driven by the largest wealth transfer in history. Familyowned businesses, at the heart of this transition, face significant challenges and opportunities. Franchise brands are uniquely positioned to step in, offering a lifeline to these businesses, preserving jobs, and maintaining community stability.
By adopting strategic acquisition and conversion plans, franchise brands can leverage this wealth transfer to fuel their growth, ensuring long-term success and economic resilience. The collaboration between independent business owners and franchise brands holds the promise of a brighter, more prosperous future for communities across the nation. v
The public and policymakers need to understand franchising.
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Share the tools and resources offered on AtOurFranchise.org/resources
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
b a x
Our Franchise @OurFranchise @OurFranchise
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.
Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
W haT are T he Top F ranchises For 2024?
maTchmaking s U ccess the inspiring journey of atwork’s josee minero
oW ning a F ranchise leads To F inancial F reedom
W haT s ne W ! laT es T ne Ws in Top F ranchises
T he Top T en T rai T s o F high-per Forming F ranchise sys T ems com BaT ing america’s plU m B er shor Tage: how authority B rands and B enjamin f ranklin p lum B ing are leading the charge
TOP F ranchis E s FE a TU r E contents
What’s new
30 Franchising News Announcements from the Industry
Franchisee in
Action
50 The Little Gym: From Law school to The Little gym: how Motherhood and Perseverance Fueled My Franchise success
Snapshot
44 Robeks: celebrates Fresh Development with Three new signed Franchise agreements
Franchisor in depth
42 Indoor Active Brands: announces new Promotions in Leadership
Have Your Say
46 Benjamin Franklin Plumbing: combating america’s Plumber shortage: how authority Brands and Benjamin Franklin Plumbing are Leading the charge
Women in Franchising
38 Josee Minero: Matchmaking success: The inspiring journey of atWork’s josee Minero
Expert Advice
32 Chris Conner: What are the Top Franchises for 2024?
36 Michael Moorhouse: Flexible and affordable mobile franchise businesses can help owners maximize value and opportunity
40 Evan Hackel: The Top 10 Traits of highPerforming Franchise systems
48 Bill McPherson: Owing a Franchise Leads to Financial Freedom
a Place at h o M e Adds Three Locations in May and June
A Place At Home, a senior in-home care brand, is rapidly expanding, opening two new franchises in New Jersey and one in the Los Angeles metro in May and June. These three new locations bring the fast-growing brand to 31 locations nationwide.
Every one of these new franchisees brings personal experience with caring for a senior loved one to their business.
in n orthridge, c alifornia, j erry shin, who was raised by his grandmother, opened a Place at h ome – n orthwest Valley. in n ew j ersey, Tania and arturo r osario opened a Place at h ome – Montclair after working on the tech side of the healthcare industry. in Eatontown, n ew j ersey, Essa and s abrina Bangura’s office will serve the senior population, which makes up nearly 20% of Monmouth county.
“We’re thrilled to see our network grow with franchisees who are committed to our mission of providing compassionate, accountable, respectful, and ethical care,” said Dustin Distefano, cEO and cofounder of a Place at h ome. “Their unique backgrounds and personal stories are what make them the perfect addition to our franchise family.”
a Place at h ome, founded in 2012 by two childhood friends, provides a range of senior-focused care services. These services include in-home care, care coordination, senior living alternatives, and staffing solutions. The brand aims to offer comprehensive, consistent, and continuous care throughout the aging journey.
For more information about A Place At Home’s franchise opportunity, visit APlaceAtHome.com /franchise/.
weed Man Targets Seattle for Franchise Expansion
Weed Man – the fastest growing lawn care company in North America – continues to prove that fact with their recent, impressive growth and sights set on expanding further into Washington. The brand has announced its plans to bring 25 new single territories, 12 double territories, to the Seattle market over the next five to seven years.
Weed Man is currently seeking qualified, single-unit and multiunit partners to take advantage of this opportunity to own a Weed Man franchise in the King county, snohomish county, and Pierce county area, with a booming local economy and excellent customer base for quality lawn care services. The initial
investment to open a Weed Man ranges from $80,535 for a single territory to $107,785 for a double territory.
“We have been expanding our footprint at a quick pace over the past few years,” said j ennifer Lemcke, cEO of Weed Man. “given s eattle’s unique weather and lawn care needs, it’s a natural fit for our services. We are confident that once we identify suitable partners, our expansion into the area will flourish.”
The success of Weed Man franchisees is built upon the twin pillars of training and support. Each owner is equipped by the franchisor with all aspects of business operations, including administration, technical, marketing, business planning, and budgeting. a s an additional layer of local support, every Weed Man franchisee is supported by their experienced regional franchisor who serves as a personal consultant and mentor, providing experience, guidance, and encouragement. visit weedmanfranchise.com
s erotonin c enters Names Dr. Lisa Golding-Granado as Chief Medical Officer
Serotonin Centers, the nation’s fastest-growing anti-aging/ longevity franchise, announced the appointment of Dr. Lisa Golding-Granado to the role of Chief Medical Officer. The move marks a significant stride forward as Serotonin is rapidly rising up as the nation’s leading franchise of personalized anti-aging and longevity treatments.
Dr. g olding- g ranado, a graduate from cornell University Medical college, has spent 24 years in the medical space as a boardcertified doctor of internal medicine. she first became involved with s erotonin back in 2022, having signed on to become the first franchisee in n ew j ersey. h er interest in preventative medicines and anti-aging treatments prompted her business venture into the anti-aging arena under the s erotonin brand.
a s chief Medical Officer, Dr. g olding- g ranado will advise and serve as a resource to the medical directors and practitioners staffing each of the brand’s locations; assuring exceptional medical care across the franchise system. in her role, she will also be tasked with ensuring the highest standards of client care, safety, and results.
“With my passion for preventative medicine, i was inspired by s erotonin’s mission to help people feel better and improve their health span. That’s what originally inspired me to open my own s erotonin centers franchises,” Dr. g olding- g ranada said. “ n ow, by also taking on the role as chief Medical Officer for the brand, i ’ll
be able to help other franchisees further carry out the s erotonin centers’ mission by providing support and guidance to their medical staff, and ensuring best practices, while maximizing client outcomes.”
With 100 franchises open or under development, s erotonin is positioned to lead the Medspa and anti-aging industries as demand in the sector continues to escalate.
visit www.serotonincenters.com/franchising/
e xtraordinary Brands Acquires Row House: A New Addition to Their Growing Fitness Portfolio
Extraordinary Brands proudly announces the acquisition of Row House, marking the third boutique fitness brand to join the burgeoning fitness conglomerate, which continues to grow alongside Premium Service Brands. Row House, a dynamic rowing-focused group training concept, will join Eat the Frog Fitness and pūrvelo in the expanding lineup of Extraordinary Brands.
Founded in 2014 by a team passionate about delivering an inclusive and effective full-body workout through the sport of rowing, r ow h ouse has rapidly grown across the nation. This addition brings a unique, low-impact, high-energy fitness experience to the Extraordinary Brands family, further diversifying the company’s offerings.
“ r ow h ouse aligns perfectly with our vision of providing varied and top-notch fitness experiences,” said rj Krone, President of Extraordinary Brands. “We are thrilled to incorporate this innovative rowing concept into our portfolio, enhancing our franchise business with a brand that embodies community, diversity, and exceptional results.”
a s part of Extraordinary Brands, r ow h ouse is set to receive robust support in marketing, operations, and growth strategies, ensuring the continued success and expansion of its unique fitness model. The acquisition underscores Extraordinary Brands’ commitment to creating a diverse portfolio that meets the varied fitness needs of people across all levels.
r ow h ouse is a boutique fitness brand that focuses on rowingbased group workouts, offering a unique and inclusive exercise experience.
For more information about Row House, visit: https://www. therowhouse.com/ AF ter
WH aT are TH e
O p franc HI ses fO r 2024?
The franchise industry continues to be a great avenue for entrepreneurs looking to invest in established business models with a proven track record of success.
In 2024, several franchises stand out as exceptional opportunities for investment due to their growth potential, market demand, and innovative approaches. This article explores the top franchises of 2024, highlighting why they are attractive investments and what sets them apart in the competitive franchise landscape.
The reality is that not all franchises are created equal and not all franchises are a great fit for every franchise investor. A lot of what drives the right franchise investment for someone is that person’s skill set, interests, available capital, market and other things that in many cases can be pretty intangible, like whether you get along with the franchisor. All that being said, here are some of the brands and the things I would point out to anyone considering investing in a franchise and to consider in the process of evaluating franchise brands for investment.
criteria for evaluating top Franchises
Before diving into the list of top franchises, it is essential to understand the criteria used to evaluate them. The franchises listed here have been assessed based on the following factors:
1. Market Demand: The level of consumer demand for the franchise’s products or services.
2. Growth Potential: The potential for expansion and revenue growth.
3. Brand Recognition: The strength and recognition of the brand in the market.
4. Support and Training: The quality of support and training provided to franchisees.
5. Financial Performance: Historical financial performance and profitability.
6. Innovation: The franchise’s ability to innovate and adapt to changing market trends.
to P Franchises o F 2024
Boba cucue Boba tea
Industry: Quick-Service Restaurant (QSR)
- Boba Tea
Overview: This is a up and coming franchise in the boba tea space, but it’s loaded with value and positioned perfectly for the franchise model. The founder, Gary Lo brings a background steeped in technology and manufacturing. Boba Cucue has combined unique, fun, engaging branding and product lines with a simple and easy to operate boba tea system. The model works brilliantly and is starting on the West Coast, coming east.
Why Invest:
• Brand Strength: Great brand, great local marketing and a fun place that every kid wants to visit (that’s who drives our spending parents, right?)
• Proven Business Model: A wellestablished and successful franchise system.
• Support and Training: Comprehensive training and support for franchisees.
• Innovation: Ongoing investment in technology and customer experience enhancements.
Industry: Lawncare services and Overview: This lawncare franchise is focused on turf management. The model is built on repeat business and allows for a residual revenue model. The leadership team is exceptional and the support team is overstaffed and the investment continues to be made by the franchisor to make sure that no one joins this network without feeling that they have every bit of support they could ever want or need. I’ve spent time with several of the franchisees and this franchise just feels like one big HUG. People love the owner, Josh Wise, and for good reason, he isn’t selfish, cares about his team and his family, he’s the sort of guy you want to be associated with.
Why Invest:
• Market Demand: High demand for lawncare services
• Strong Territory Model: Big spaces allow for big revenue growth and upside.
• Support and Training: Extensive support for new and existing franchisees.
• Adaptability: Ability to adapt to changing consumer preferences and trends.
Overview: Bloomin Blinds was founded by a family and is operated like a big family. I love the vibes this brand puts off and you would too if you met the Stuart’s. The business is lower investment and high margin service and sales from a territory model that doesn’t require a significant up front investment and allows for a great ROI. This is a unique market segment with HUGE consumer demand and really only one major competitor. I know, I know, no one wakes up thinking they are going to start a business selling and servicing blinds, but once you see the numbers and the quality of the relationships in this system you just might get excited about blinds.
Why Invest:
• Growing Market: Bigger and bigger investments are being made by people into their homes, this business wins when this happens.
• Brand Recognition: Strong association with reliability and efficiency.
• Support System: Comprehensive training and ongoing support.
• High Margin Revenue Streams: Multiple services catering to different customer needs.
chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
v isit www.fmsfranchise.com for more information
Big jerry’s Fencing
Industry: Home Improvement and Home Services
Overview: I love the Big Jerry’s brand. It’s simple, to the point and yes, Jerry is Big (6’9”+), but he is one of the most genuine, selfless and vision oriented entrepreneurs out there. With this gargantuanly generosity and kindness comes a great leadership team who provides great support, great training and a strong foundation for support. The business model is structured for growth, has great technology in place and is very repeatable. Lot’s of people need fences, you’d be surprised, and fences don’t require a highly technical installation job or contractor background, just about anyone can do this and the numbers show very well.
Why Invest:
• Home Improvement Trends: Increasing focus on people’s homes and so many people are investing in making their homes better.
• Flexible Model: Simple, low overhead model that can be operated from a home office location.
• Low Competition: The market is pretty open and the ones that are out there are primarily mom and pop type models.
• Support and Training: Robust support system for franchisees.
Overview: Foxtail is a UP and COMING Coffee brand. It’s cool, it’s hip, it’s fun and has excellent unit level economics. (Because I used the word hip, obviously I am NOT Cool, but that’s beside the point). The business model was founded by a leadership team that is young, sees opportunities before the rest of the market and has a locked down understanding for how to build a brand and how to manage key business decisions like real estate with incredible efficiency and accurate decision making. The brand is at about 300 units and my bet is that you will see a Foxtail pop up on a street corner near you sometime soon if it isn’t you who decides to invest in one.
Why Invest:
• Brand Loyalty: Strong customer loyalty and brand recognition.
• Menu Innovation: Continual introduction of new products.
• Support System: Extensive training and support for franchisees.
• Market Demand: High demand for coffee and convenience.
Overview: Castle Rock is a great brand lead by a incredible group of business people and medical providers. This model offers people the closest thing to the Fountain of Youth we’ve found yet (I’m still searching around St. Augustine for that thing). With great membership programs, the model is sticky and people keep coming back with great results. The key here is a marketing system that would make Nike get nervous, they know how to generate leads and close new business and franchisees win because of this more than anything else.
Why Invest:
• Market Leadership: Leading name in the hormone therapy market and this market is a-growin.
• Innovation: Cutting-edge technology and training programs.
• Support System: Comprehensive support and training for agents.
• Growth Potential: High potential for expansion in various markets with a killer marketing model
Industry: Business Brokerage and Business Services Franchise
Overview: Website Closers is a business brokerage and business services franchise model that specializes in technology service business sales. The average sale value is 10X other brokerages and the key to this franchise system is the franchisor’s understanding and ability to generate leads. The franchisee does need solid business background, ideally in tech, but if you have what it takes, this is a great business with low risk.
Why Invest:
• High Demand: Consistent demand for business brokerage services
• Simple Model: Easy-to-operate business model.
• Brand Recognition: Strong reputation and customer loyalty.
• Support System: Excellent training and support for franchisees.
wolF Fitness
Industry: Gyms and Fitness
Overview: WOLF Fitness has done the impossible. Jumped into the crowded fitness and health market segment and literally knocked it out of the park. “Work Out Live Fierce” is just what it sounds like, a brand with a attitude and a kick ass personality. The places are designed to work with a wide range of types of members from strength training to agility, to flexibility and cardio and just about anything else your little fitness heart could desire. The founder is a combination of
Jamie Dimon and a WWF Wrestler, he has great business acumen and a take no prisoners approach to life and business. Love where this brand is going.
Why Invest:
• Health Trends: Growing focus on fitness and wellness.
• Affordable Model: Competitive pricing appeals to a broad audience.
• Support System: Extensive support and training for franchisees.
• Market Demand: High demand for affordable fitness options.
Read More: https://thefranchisecourier. com/wolf-fitness-franchise-systemdominating-fitness-one-gym-at-a-time/ Investing in a franchise can be a lucrative opportunity for entrepreneurs looking to capitalize on established business models with proven success. The top franchises of 2024 offer diverse opportunities across various industries, from quick-service restaurants and convenience stores to fitness centers and real estate. Each of these franchises has demonstrated strong market demand, growth potential, and robust support systems for franchisees.
When considering franchise investment, it is essential to conduct thorough research, assess financial performance, and understand the level of support provided by the franchisor. Working with a franchise consultant can also provide valuable insights and guidance in selecting the right franchise opportunity.
By investing in one of the top franchises of 2024, entrepreneurs can benefit from established brand recognition, comprehensive training, and ongoing support, paving the way for a successful and profitable business venture.
For more information on how to find the right franchise, visit FranchiseConduit: www.FranchiseConduit.com
For more information on how to franchise your business model, contact Chris Conner with FMS: Chris. Conner@FMSFranchise.com or visit the FMS site at www.FMSFranchise.com
flex Ible and affO rdable m O bIle
franc HI se bus Inesses can H elp OWners max I m I ze value and O pp O r T un IT y
The franchise industry is experiencing a surge in interest, with individuals seeking flexibility, convenience, and value in their professional endeavors.
Mobile and home-based franchises offer significant advantages for new or potential franchise business owners.
This sector includes services such as pest control, home improvement, lawn care, landscaping, cleaning, automotive care, and property restoration. Owners can deliver services promptly by meeting clients at their homes or offices, streamlining operations for greater convenience and efficiency.
These opportunities typically require less upfront capital investment and have lower
“ Mobile and home-based franchise businesses typically require fewer resources and less time to launch than brick-andmortar outlets. Because operations are simple, mobile and home-based franchises require less equipment, inventory and staffing.”
operating costs than storefront or brick and mortar franchises. They’re efficient to operate and designed to grow to suit franchise owners’ lifestyles and financial goals.
Here are some specific ways that mobile and home-based franchise opportunities offer unique freedom and flexibility in an industry defined by those characteristics:
low cost of entry:
Mobile and home-based franchise businesses typically require fewer resources and less time to launch than
brick-and-mortar outlets. Because operations are simple, mobile and homebased franchises require less equipment, inventory and staffing. Another significant advantage is that mobile and home-based franchise business owners avoid the substantial financial investment required to identify and secure property for a storefront location.
efficient to open:
Mobile and home-based franchises can also streamline and accelerate the process of opening their business, compared to franchises that require a physical location. In the right circumstances, a mobile or home-based franchise can be operating within a few weeks of signing the franchise agreement.
efficient to operate:
Once a mobile or home-based business is up and running, ongoing costs tend to be much lower than for comparable brick-and-mortar businesses. Ongoing savings on rent, utilities, furnishings, and other expenses mean more revenue stays with you and can be invested back into operations.
efficient to scale:
Many franchise businesses are designed to grow. Growing a brick-and-mortar franchise business, however, may require a significant additional investment of time and capital. With a mobile or home-based franchise business, expanding the service area, adding new services or hiring additional employees can be accomplished with less cost or risk, helping franchise owners reach their goals more quickly.
Flexible scheduling and staffing:
With a mobile or home-based franchise business, owners can deliver products and services themselves or hire additional employees while serving in a strategic sales and management role. Owners can schedule their own hours to suit their goals and lifestyle. It’s the ideal business model for those seeking a more fulfilling worklife balance.
michael moorhouse is president of Mosquito Shield, America’s trusted provider of effective residential mosquito, tick and perimeter pest control service. Mosquito Shield, part of the Five Star Franchising platform of home service brands, was ranked the #1 franchise in pest control by Entrepreneur in 2023 and 2024.
customer connections:
Balancing work and numerous commitments leaves many individuals with limited time and energy to visit a physical store. Mobile and home-based franchise business owners have the advantage of bringing their services directly to customers, broadening the service area, and guaranteeing a personalized experience. This approach maximizes revenue opportunities and fosters customer loyalty.
efficient returns:
These efficiencies and savings all add up. Strategically reducing the costs of launching and operating the business and fast-tracking operations means owners of mobile and home-based franchise businesses can often generate revenue and see meaningful return on their investment in a shorter time frame. The inherent speed, efficiency, and scalability of the franchise business model are optimized in mobile opportunities.
Interest in mobile and home-based franchises has steadily increased in recent years. Demand for home services is also on the rise. More people than ever are willing and able to pay for services that former generations might have performed themselves.
Many people are attracted to franchise opportunities because they’re looking for independence. Whether it’s financial freedom or the ability to set their own schedule, franchise owners often say that the opportunity to be their own boss is one of the main reasons they entered the industry.
Few sectors offer the freedom of mobile and home-based franchises. This growing, accessible market helps franchise owners maximize the advantages inherent to the franchise model, providing the unique flexibility and convenience that many franchise owners are seeking.
m aTc H mak Ing s uccess: The InspI r I ng
Journey of AT Work’s Josee M I nero
Josee Minero is a powerhouse entrepreneur who transformed her career from being a receptionist to becoming the largest-grossing multi-unit franchise owner in the AtWork® franchise system. Being part of a staffing franchise, Josee is a matchmaker of sorts — connecting companies that need employees with applicants who are seeking jobs.
But Josee’s story is more than a lesson in bootstrapping and business savvy — it is about the deep passion she feels for matching people with their perfect job opportunities.
upward Mobility
Josee’s journey began in the offices of an independent national staffing agency, where she climbed the ladder — starting as a receptionist and eventually becoming a division vice president over her 32-year tenure. Despite not attending college, Josee’s sharp intellect and grit propelled her forward.
“I learned the ropes of recruiting and sales, grasped HR laws, and embraced leadership. Each step was a building block towards something bigger,” Josee recalls. Her path to success was significantly influenced by her father, an entrepreneur who ran his own auto body shop after years of saving and planning.
“He taught me the value of hard work and to never let anyone define my worth. I carried that lesson throughout my career,” Josee shares.
Seizing an opportunity to shape her destiny, Josee decided to dive into the world of franchising with AtWork, a national staffing agency with a local touch, known for its commitment to impacting communities by putting people to work.
“I knew it was time for me to make a change when I received the wrong answer from my employer. I had a great career, and I was treated well, but it became evident to me that it was not going to fit the next 10 years of my life. It is all about timing. There are times I wish I had gotten into franchising sooner — but I was not ready. It all happened the way it needed to happen. My journey brought me to franchising with an incredible amount of
experience and background in staffing that has helped me immensely in my franchise ownership with AtWork.”
Starting in 2017, with a single location in La Palma, California, her AtWork empire quickly expanded to include six locations across the United States, including bustling markets in Missouri and Florida.
“I’ve always believed in seizing opportunities. When AtWork presented a chance to take charge of my career, I knew it was my moment,” Josee explains.
AtWork President Jason Leverant knew Josee’s knowledge of the staffing industry would be a benefit, but she has brought so much more to the system.
“Josee’s work-positive attitude, amazing work ethic, and her “AtWork For You” approach to managing her team makes Josee stand out as a rockstar franchise for AtWork. She inspires all of us,” said Leverant.
strategy and success
Her success is not only measured by the expansion of her locations but also by the profound impact she has on individuals’
lives daily. Her operations have generated $15 million in sales, a testament to her effective leadership and the robust business model provided by AtWork.
Operating a multi-unit franchise has allowed Josee to diversify her business interests geographically and internally, providing stability and growth even through challenging times like the COVID-19 pandemic.
“The benefit of several geographic locations is that when one market experiences a downturn, others are up. Diversification is important internally as well. For example, our service can provide temp services, temp-to-hire, or direct hire.
For our business to capitalize, we do all three. This balance helps maintain overall stability and growth,” she notes.
Josee attributes much of her success to the team she has built, including her husband of 42 years, Fred, who brought his sales expertise to the business, her son Tony, a Marketing Specialist, and her daughter, Jackie, the Vice President of Operations, who is set to continue her mother’s legacy.
“Working with family has been one of my greatest joys. They share my vision and dedication, making our success a collective achievement,” she says with pride.
Beyond her family, Josee’s leadership style has been crucial in fostering a supportive and efficient work environment.
“I believe in empowering my team and being the best leader I can be. We are not just filling positions — we are creating opportunities for success in life,” she emphasizes.
Josee’s career approach to staffing goes beyond mere placement. She strives to treat each candidate with respect and dignity, ensuring they feel valued. This philosophy was vividly illustrated when she personally stepped in to assist a woman who showed up needing help finding a job but did not have an appointment. Josee intervened and insisted on interviewing the applicant herself and had her placed the next day.
“That day reinforced my belief in personal touch. We are here to serve people, to assist them in their job search, and to ensure they never feel turned away,” Josee recounts.
One of the most touching moments in her career involved a man who they had placed in a customer service job. The applicant came to Josee’s office the next day with his wife and three children. The kids presented Josee with a bouquet of flowers, thanking her because she had gotten Daddy a job, and that meant they were going to be able to go to Disneyland as a family.
“Hearing a child thank you because their father’s job helped fulfill a family dream is profoundly moving. Moments like this fuel my passion,” Josee reflects emotionally.
Looking forward, Josee is enthusiastic about future growth.
“This industry is about flexibility and problem-solving — about adapting to market needs and ensuring we are always ready to serve, no matter the economic climate,” she states confidently.
For those contemplating a venture into franchising, especially in staffing, Josee offers a piece of advice:
“Understand your market, know your value, and be ready to work hard. In franchising, as in life, opportunities do not just come — you create them.”
Josee’s journey is not just about business success — it is about making a meaningful impact. From a receptionist to a leading franchise owner, her journey is a testament to the impact of hard work, family support, and doing something you love. In the world of staffing, she is not just a franchise owner — she is a true matchmaker, connecting people with opportunities that transform their lives. v
TraIT s O f HI g H - perfO rm Ing franc HI se s ys Tems
In my 40 years of experience in franchising, I have started three different franchise systems, run multibillion-dollar franchise systems, and worked as a consultant with some of the best franchise systems in the world. Through those experiences, I have developed a list of the 10 traits that highperforming franchise systems have in common.
Please note that because it is rare to see an organization that is effective in all 10 of these areas, I encourage you to use this list as a guide to finding areas of potential improvement within your system.
success t rait 1: a Unique and powerful
Vision
The best franchises have a powerful vision for what they and their brand stand for. Everyone on the team knows where the company is going. This vision is inspiring and motivational and is the heart of the company’s culture and activities.
success t rait 2: a Relentless drive to satisfy Customers
The top franchises never lose sight of the fact that ultimate success is based on a relentless desire to satisfy customers. Unfortunately, most franchise systems look at the franchisee as the customer of the franchisor. Both the franchisor and the franchisee need to be focused on the
consumer of their product/services as the customer.
success t rait 3: the Realization that the Franchisor’s Improved profitability Comes from Increasing sales
Improving franchisor profitability is not about raising fees that the franchise charges its franchisees, it is about selling
more to customers. And that means executing at a high level with great efficiency to make the organization very profitable.
success trait 4: teamwork
A culture of teamwork is at the core of high-performing franchise systems. Everyone should strive to collaborate. This is another way of saying that the franchisor and franchisee are not adversaries, but partners who work together, fostering a mutual trust that is essential for success.
success trait 5: strong Input from Franchisees
The franchisor must actively seek, appreciate, and utilize input from franchisees. Franchisees are very active in the business and are closest to the end customer, and their input is essential to an organization’s success. The franchisor truly wants the input and is not simply placating the franchisee by asking for it. Effective franchise advisory councils and regional franchisee groups our part of the feedback loop.
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
success trait 6: strategic planning
Strategic planning must be applied to the franchise from beginning to end. The employees of both the franchise and the franchisees must be involved in the process. And remember, top-down management is ineffective because it is detached from real-world interaction with the actual customer.
success trait 7: training
Execution is key, and it comes from effective training. The best franchises recognize that at their heart, they are training organizations. And training needs to take place at all levels. Managers need to be trained in management and coaching skills. Frontline employees need to be trained on the brand experience, the culture of the organization, how to deal with difficult situations, and more.
success trait 8: Exceptional Communications
The franchisor must provide clear and concise communication throughout the franchise system, avoiding unnecessary repetition. As part of the process, the franchisees and their staff must take responsibility for listening to or reading communications so that they do not need to be repeated. Franchise conventions or conferences become well attended when everyone understands that those events are critical for the organization’s effectiveness.
success trait 9: an Emphasis on Innovation
The organization must embrace change and innovation. The franchise model can sometimes hinder innovation and its pace, which puts both the franchisor and the franchisee at risk. This issue arises for two main reasons:
• Communication frustrations: Franchisors often feel frustrated by their inability to communicate effectively and quickly with their franchisees. This makes the prospect of major innovation seem daunting, leading the organization to eliminate real innovation because it appears impossible.
• Distrust: There can be significant distrust between the franchisor and the franchisee within some organizations.
However, I would argue that a wellmanaged franchise organization can out-innovate a traditional business. Franchisees bring a wealth of knowledge that traditional businesses cannot replicate with store managers. Additionally, the franchise model is well-suited for rapid implementation.
That said, franchise systems should not rush into innovation without thorough customer research, prototyping, and testing. The point is simple: companies that fail to innovate will eventually go out of business. It’s not a matter of if, but when.
success trait 10: strong Leadership
Effective leadership is the cornerstone of any successful franchise system. Strong leaders inspire confidence, drive strategic initiatives, and create a positive organizational culture. They are not just managers, but visionaries who can guide the franchise through challenges and opportunities.
Leaders in high-performing franchises are approachable, transparent, and committed to continuous improvement. They actively seek input from franchisees and employees, fostering an inclusive environment where everyone feels valued. v
Ind OO r ac TI ve brands ann O unces n e W pr O m OTIO ns In leaders HIp
Premier Platform Company for Indoor Entertainment Concepts Expands Operations and Development Teams to Drive Growth.
Indoor Active Brands, a platform company that focuses on indoor entertainment concepts, announced today the appointment of multiple roles in franchise development and operations departments, effective immediately. As this family of brands spearheads growth in the “eatertainment” and family entertainment spaces, their leadership team continues to expand.
Transitioning from their roles at Altitude Trampoline Park to sister company The Pickle Pad, Robert Morris will serve as Vice President of Development and Kailee Apodaca as Director of Franchise Development. Prior to his role at Altitude, Robert Morris held leadership roles with Kings Dining & Entertainment, Drive Shack and Andretti Indoor Karting & Games. Kailee Apodaca’s experience prior to Altitude comes from Drive Shack, Patina Group and Kings Dining &
Entertainment. Their combined experience with destination driven entertainment brands differentiate themselves from others in the emerging pickleball sector, as they are skilled in launching and operating brands that appeal to consumers with unforgettable guest experiences that feature both food and engaging activities.
Reaching great success in their roles at Altitude, the pair have plans to build upon their experience in the industry with ambitious expansion at The Pickle Pad. With this change, Mike Stout has joined
the team as Vice President of Franchise Development at Altitude.
“We are excited to use our experience to lead the transition of pickleball to entertainment space with the success of bowling and golf before it within Indoor Active Brands,” said Robert Morris, Vice President of Development at The Pickle Pad. “The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together. With the location
Robert Morris, Vice president of development, t he pickle pad
Kailee apodaca, d irector of Franchise development, t he pickle pad
“ The potential of expansion for The Pickle Pad is endless, as the popularity of the sport soars and consumers turn to social gaming to gather in groups and enjoy time together.”
in Tallahassee set to open this month, a deal signed in Scottsdale, AZ, and many more in the works, we envision The Pickle Pad being the center for active fun in communities across the nation.”
Established by NRD Capital, Indoor Active Brands utilizes industry experience in the family entertainment and restaurant industries to support and assist its franchisees. Indoor Active Brands has recently launched The Pickle Pad’s franchising program and plans to open its first location in Tallahassee at 1925 N. Monroe Street in Spring 2024. The 27,000-square-foot facility will feature multiple pickleball courts with casual guest seating, Crave Social Eatery, a full-service restaurant and bar, elevated private areas with social gaming as well as multiple green spaces full of exciting yard games for all ages.
The Pickle Pad is actively seeking qualified candidates to help grow its footprint throughout the U.S. specifically in the Southeast and Midwest regions.
To learn more about franchise opportunities, contact Robert Morris, Vice President of Development, at
aBout the Pickle Pad:
The Pickle Pad is an indoor pickleball and entertainment experience featuring multiple courts, spectator seating and open green spaces with social and lawn games. Each location also offers Crave Social Eatery, a full-service, chef-inspired restaurant where guests can dine in the restaurant or courtside. The space is welcoming and offers something for everyone and any athletic level. The Pickle Pad is part of Indoor Active Brands, which also owns Altitude Trampoline Park, one of the largest entertainment brands in the world.
For more information about the pickle pad visit https://www.thepicklepad.com/.
aBout altitude traMPoline Park:
Altitude Trampoline Park is a premier family-friendly entertainment destination offering cutting-edge attractions and Party Packages to accommodate all of life’s most meaningful celebrations. Altitude is the home for active family fun! The brand offers children’s birthday party packages and special events, providing two hours of unlimited jump time and access to all of Altitude’s attractions, including trampolines, playgrounds, basketball, dodgeball, interactive games and more. Altitude’s successful $10 Endless Jumps Membership program allows children unlimited access to the brand’s attractions for a fixed price, offering a great way for families to stay together and play together all year long. Nearing 100 locations worldwide, Altitude parks are centrally located and easily accessible, making it the convenient, budget friendly choice for families in 2024.
More information can be found at altitudetrampolinepark.com.
aBout indoor active Brands:
Indoor Active Brands is a platform company focused on owning and operating franchising concepts in the indoor family entertainment industry. Created by NRD Capital, Indoor Active Brands currently consists of Altitude Trampoline Park and The Pickle Pad. Indoor Active Brands leverages years of experience in the family entertainment and restaurant industries to provide unmatched support for its franchisees.
For more information about Indoor active brands visit www.indooractivebrands.com.
robert.morris@thepicklepad.com or visit https://www.thepicklepad.com/franchise/.
Altitude Trampoline Park is also actively seeking potential franchisees to help grow the brand throughout the U.S. in Kansas City, MO, Minneapolis, MN, Las Vegas,
NV, Denver, CO, among others.
To learn more about franchise opportunities and upcoming store openings, contact Mike Stout at mike.stout@atphq.com or visit www.altitudefranchise.com.
“The addition of these three new franchisee groups highlights the impressive momentum driving Robeks’ franchise development,” said Todd Peterson, Chief Development Officer for Robeks.
“We continue to attract motivated and experienced operators who recognize the significant consumer demand for convenient and delicious healthy options. We are thrilled at the prospect of expanding our significant presence in Phoenix and of entering the Bay Area via San Jose, CA.
rO beks c elebraT es fres H d evelO pmen T WITH T H ree n e W sI gned franc HI se agreemenT s
Seasoned Operators and Passionate Brand Fans Driving Growth in Phoenix and San Jose with Eight New Locations.
Robeks, the ultimate destination for nutrient-packed smoothies, fresh juices, acai bowls and premium toasts, is celebrating significant strides in its franchise development efforts.
The California-based brand announced today the signing of three new franchise deals, boosting the growth pipeline with eight new locations. This expansion represents a significant milestone for the brand, solidifying its commitment to redefining healthy living and flavorful indulgence.
Driving the expansion of Robeks are three new franchise groups and dedicated
couples that are each eager to introduce the brand to both new and existing markets.
K Squared Management comes to Robeks with significant franchise ownership background as a former multi-unit McDonalds franchisee. They have agreed to open four new Robeks locations in the Phoenix suburbs of Gilbert, Chander & Queen Creek. The second group is led by Nash Bahnan, who has a long history as a multi-unit cell phone retailer, and has signed an agreement to open one new Robeks in the Phoenix DMA. Additionally, in California, Robeks is excited to join forces with a pair of seasoned business professionals who recognize the terrific potential of the brand in Northern California. Partners Sunil Bhatla and Navneet Bansal committed to a three-store development deal for San Jose, marking this the brand’s entry into the Bay Area.
After opening 15 locations in 2023, Robeks continues to reinforce new-store development in 2024 throughout prime growth markets across its home state of California and outward into Arizona, Ohio, Florida, Kansas, Illinois, Virginia, and Connecticut. In recent weeks, the brand celebrated two grand openings in Los Angeles attracting loyal fans, active families, and health-conscious consumers across the city.
While Robeks is on track to open another 15 new locations this year, the brand is also committed to product innovation and menu efficiency in support of its franchisees’ bottom line. This is evident with the latest introduction of four Performance Smoothies (Braveheart, Power Surge, Blue Gorilla, and Cookie Monster) and three proprietary Boosts (Heart Beet, Electrolytes, and Recovery). Whether customers are seeking a protein-packed boost, antioxidant-rich options, immune support, post-workout recovery, or just an infusion of hydration, Robeks is setting the gold standard in performance-based smoothies while providing its franchisees new avenues for revenue and customer engagement.
For more information about franchise opportunities with Robeks, please visit www.robeksfranchise.com
cO mbaTIng a mer I ca’s plumber sHO r Tage:
h o W Au Thor IT y Br A nds A nd
Ben JAMI n fr A nklI n plu MBI ng
A re le A d I ng The Ch A rge
The U.S. plumbing industry is facing a significant challenge: a shortage of skilled professionals available to meet the growing demand for residential services across the country.
A recent study by the U.S. Department of Labor found that the number of open jobs for plumbers, pipefitters and
steamfitters is expected to average about 42,600 each year over the next decade - potentially resulting in a shortage of 550,000 plumbers by 2027. Without being addressed, this shortage will not only make it increasingly difficult for homeowners to find timely and affordable services, but also have a growing impact on the economy. In 2022, a separate study found that the insufficient number of plumbers in the industry contributed to a $33 billion loss alone.
As a leading provider of nationwide residential plumbing services operating under the home-service portfolio company Authority Brands, our team at Benjamin Franklin Plumbing has been proactively addressing the issue head on for the past few years. The shortage of workers and increase in demand for services coincides with the aging home infrastructure in this country.
As homes continue to get older, with the National Association of Home Builders finding that 60% of owner-occupied homes were built before 1980, service requests could continue to become more frequent. Routine maintenance and common plumbing issues can turn into larger concerns as pipes and plumbing systems age and deteriorate. With such a large percentage of homes older than 40 years, the opportunity for entrepreneurs and young professionals to find success within the industry is at an all-time high. That’s why we have focused our attention on a few company-wide initiatives.
recruitment campaigns
Benjamin Franklin Plumbing, alongside a few of our other service trade franchises at Authority Brands, launched a thorough national campaign in collaboration with our marketing department that has been ongoing over the last couple of years. These recruitment efforts target four specific demographics: ex-military personnel, trade school graduates, high school graduates, and individuals within the trades seeking new opportunities. We are especially seeing strong momentum with younger people as college and university costs continue to increase, and the idea of a career in skilled trades becomes not only more economically attainable, but potentially more profitable. Veterans also make great employees in the trades, so we’ve joined forces with Recruit Military to attend job fairs across the country and collect resumes that can then be forwarded to franchise owners that need qualified employees. By tailoring our outreach efforts to these groups, we aim to not only attract individuals with a passion for the trades but help them excel in their careers.
enhanced training Programs
Another one of our biggest initiatives to combat the shortage was establishing a partnership with a reputable national training program provider. Our goal with this partnership is to cultivate and grow with trained technicians and ensure a
pipeline of skilled professionals are ready to be hired from a reputable source. We provide extensive training resources and support to franchise owners to help them navigate the challenges of hiring and retention, and work with Authority Brands to ensure this support is offered to owners regardless of how long they have been with our brand. Our franchise owners are also given the flexibility to use these tools as they see fit for their business - allowing them to tailor strategies and take advantage of resources in ways that best fit the unique needs of their market. As the demand for plumbing continues to grow, with the industry already valued at over $120 billion, we understand how important it is to not only shrink the shortage of workers, but do so with technicians who have been appropriately trained and are ready to provide best-in-class services to customers across the country.
Franchise development
Outside of our national training and recruitment efforts, we continue to work internally and have a strong emphasis on franchise development to address the issue. The team has been busy generating awareness with prospective franchisees about the reasons to franchise with us across the country – identifying areas of opportunities where a new Benjamin Franklin Plumbing location would help meet an increased demand for services. This is especially important across states
an industry pro with years working with small businesses in the home service industry.
that have seen tremendous growth in population, such as Florida, Utah and Virginia. Additionally, given many of the franchises under Authority Brands complement each other well, we’ve seen over the past year or so great success expanding our footprint with existing owners that want to add plumbing services to their business portfolio. Examples of those include owners of DRYmedic Restoration Services, Mister Sparky and One Hour Heating & Air Conditioning. So far this year, we’ve signed on several franchise agreements to service across 15 territories and we’re looking forward to bringing new franchise owners on board throughout the year.
We believe our strategies, national brand recognition and the overall support from Authority Brands are the recipe for success as the industry works to combat the shortage of plumbers across the country. The combination of these efforts, on top of the resources provided to existing franchise owners, has already provided encouraging results in the short term. We are constantly checking in with our 300+ locations spread throughout the country and will continue to work with peers and industry pros to do what we can. The home service industry is a lucrative one - and we are ensuring that the next generation of technicians are passionate, appropriately trained, and set up to serve customers for the long haul. v
Joseph Wade is Vice President of Operations of Benjamin Franklin Plumbing. Founded in 2001, Benjamin Franklin Plumbing currently operates in more than 300 locations across North America. Joseph is
OwNing a Franchise Leads tO
fInanc Ial freed O m
For the majority of entrepreneurs, the traditional path to financial success involves climbing the corporate ladder, receiving a six-figure salary or more, and earning enough money to retire comfortably.
Achieving financial security often involves a solid plan for reoccurring passive income.
With that said, one of the best ways to generate the kind of passive income necessary to achieve your goals is through franchise ownership.
the great retiring
According to the American Association of Retired Persons (AARP), nearly 10,000 people turn 65 every day in the United States. With Baby Boomers retiring in mass, the country will see a change in how business is done as more Gen X, Millennials and Gen Zers move into positions of power.
And with this great retirement period, millions of retirees are looking to
supplement their retirement income with the types of passive income that will enable them to maintain the lifestyle they led during their working years.
These changes have even started a new cottage industry, complete with a tax write-off. For example, the Rollovers for Business Startups (ROBS) method allows people to use their retirement funds to buy or start a franchise without incurring tax penalties or early withdrawal fees.
Put simply, a ROBS plan allows you to access your retirement funds ahead of schedule. If you’ve been contributing to your 401(K) since you first entered the workforce, you may have a sizeable sum of money by the time you reach your late 40s or early 50s.
Bill mcPherson is the vice president of retail network development for AlphaGraphics, a leading franchisor of printing and marketing solutions, and PostNet, a global leader in high-quality printing and shipping solutions. With over 29 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts. For more information, visit https://alphagraphicsfranchise.com/
You might be able to launch your franchise debt-free. This could have a significant impact on your future earnings.
But, even if you aren’t considering retirement just yet, investing in a franchise model can allow you to earn more money to put into your eventual retirement account and provide your family with a means to acquire generational wealth.
Franchises to consider
When consumers or entrepreneurs think of franchising, they often think of brands like McDonald’s or 7-Eleven. The truth is there are a limitless number of thriving franchises to choose from outside of the fast food and roadside convenience stores. In fact, some of the most lucrative franchises cater to home and business services. There is always a need for printing and shipping services as seen during the pandemic.
When considering a franchise, you should look for companies that have a high return on investment, have a proven record of success and have a company culture that aligns with your personal belief system.
Even if you don’t have a background in a particular industry, you can still use the business skills you’ve developed. If you have the right capital and business acumen, an effective franchisor that has developed a great business model can train you for success.
on the road to Freedom
For a franchise to have become successful enough to have locations all throughout a region or the country, it has to have built a successful business model, the right technologies and a proven training program.
It’s also perfect for those who want to earn passive income because it comes
without the many headaches that startups have. A franchise has already been tested for success in a variety of locations.
Advantages include:
• Brand awareness. If you start your own business, a fair amount of your time will be spent getting your name out to potential customers. With an established franchise, their corporate office has done that for you and will continue to invest in ensuring positive brand recognition.
• Corporate support. For the startup owner, purchasing the technology and providing employee perks can be a daunting task. Other than paying salaries, technology and benefits are the largest part of a company’s operating budget. With centralized technology, marketing and employee benefits support, you can build a buffer that allows you to use your cash to improve your business locally.
• Ongoing revenue generation. Most importantly, with the help of a proven franchisor behind you, you’ll be able to get your company up and running in a shorter amount of time. That means you’ll be earning profits sooner, and if you follow the plan, you can continue to grow your business.
Investing in a franchise may allow you to enjoy your success. Being your own boss allows you to set your best work/ life balance so you can flourish in your personal life, too.
Investing in a franchise may help you achieve the financial freedom you’ve always wanted, spend more time with family, volunteer more often or even retire with the stability of knowing that you’ll have the passive income necessary to sustain your lifestyle. v
frOm laW scHOOl TO THe lITTle gym: PerSeverAnce FueLeD mY FrAncHISe SucceSS
moment and taking a chance can be the catalyst for realizing dreams and achieving remarkable success.
This rings especially true for me. As the daughter of immigrants, education, hard work, perseverance, and opportunity were ingrained values in my upbringing. From the time I was a small child, I knew I wanted to do something meaningful and make an impact. As I grew older, my dream became to attend law school and I am proud to say that after much sacrifice, I achieved it.
something more. My husband and I often discussed our dreams of owning a business, but the right opportunity had yet to materialize. We knew that we wanted to go the franchise route because we wanted a tried-and-true business with systems in place; however, there was nothing we felt passionate enough about to take the risk and invest in.
In 2017, everything changed with the arrival of our son, Landon. Motherhood brought a newfound perspective, shifting my priorities and aspirations. As careerdriven as I had always been, I’d look at
I took him to a mommy and me class and that experience changed my life forever. Surrounded by the laughter and energy of children, including my son, I had a lightbulb moment – this is what I wanted to do. It checked all the boxes for everything I had been wanting. I could make an impact in the lives of children in my community, spend more time with my son and own my own business.
That very same day, I went home and immediately began to research franchise opportunities - The Little Gym immediately stood out. When I was a teen, I was a competitive cheerleader and cheered alongside the daughter of the owners of The Little Gym of Wayne. It was through this serendipitous connection that I discovered
gR and OpEnIng day
danielle’s daughter on the beam in her gym
“ Surrounded by the laughter and energy of children, including my son, I had a lightbulb moment – this is what I wanted to do. It checked all the boxes for everything I had been wanting. I could make an impact in the lives of children in my community, spend more time with my son and own my own business.”
the opportunity to become a franchisee. I reached out to my friend who put me in touch with her parents so that we could learn more about the brand. Kathy and Ron were so welcoming, helpful and passionate about their business. After testing some of their classes with our son Landon, we knew The Little Gym was it. I found myself captivated by the ethos and mission of The Little Gym. Their commitment to fostering physical, emotional, and cognitive development in children aligned perfectly with my own values.
Through meticulous research and heartfelt conversations, I forged a partnership with The Little Gym that changed the trajectory of my professional life. The process of becoming a franchisee was both exhilarating and challenging, requiring dedication, diligence and most importantly,
“ The journey has been a whirlwind of excitement as each day presents an opportunity to make a difference in the lives of families, fostering growth, confidence, and joy in the children who walk through our doors.”
passion. To be completely truthful, we had no idea what we were doing as my husband and I did not have experience in the children’s’ enrichment space and we had never owned a business before. Thankfully, we were embraced by the amazing franchise community of The Little Gym who were and continue to be helpful resources. Having this community of passionate franchisees made all the difference in how quickly my location became successful. I am lucky to call so many of them dear friends after 5 years. It truly is such a tight-knit community. At the time of our opening, we also had a wonderful pre-opening team that helped get us started.
In May 2019, I proudly opened the doors of The Little Gym of Jersey City. The journey has been a whirlwind of excitement as each
5 year anniversary ( this past May)
day presents an opportunity to make a difference in the lives of families, fostering growth, confidence, and joy in the children who walk through our doors. There are many challenging times and I spend many hours working on my location, but it’s all worth it.
My decision to invest in The Little Gym franchise proved to be one of the best choices I’ve ever made. It has allowed me to achieve so many of my personal and professional goals. I am running a successful gym, have created many jobs in my community and I get to be present with my two children. My children are growing up in the gym and they love spending time there. We are opening our second location in Florham Park, NJ later this year, bringing that same passion and love to this community. v
danielle’s son at his first the Little gym class
leverag Ing c r O ss-Indus Try
e xper TI se fO r pOW erful
r es TauranT m arke TIng sTraTeg Ies
The world of franchising is full of diverse industries and business models, each with unique challenges and opportunities.
But the heart of each of them is the same –to create repeatable processes, systems and support to allow franchisees to be small business owners and provide a service to their local community.
Ashley mitchell has spent her entire career in marketing and communication roles. Her experience spans consumer marketing, franchise development and mergers & acquisitions (both acquiring and being acquired by and working with private equity firms).
Ashley has consistently been recognized as a leader in the franchise industry, most recently as a Top Franchise Influencer and Top 50 Franchise CMO Gamechanger.
My career path, which began with The Walt Disney Company and transitioned into the realm of franchising in 2014, has been a testament to the value of crossindustry experience and relationships. In my role with East Coast Wings + Grill (ECW+G), I have the privilege of applying insights I’ve learned in various brands and across different segments of business – consumer marketing, franchise development, mergers & acquisitions and more – to develop and create marketing strategies for the restaurant industry, a segment of franchising that is prevalent but on the newer side for me personally.
the disney influence: customer e xperience is key
My stint at The Walt Disney Company ingrained in me the importance of customer experience and the brand. Disney’s unwavering commitment to creating magical moments taught me that every touchpoint matters. It’s been over 10 years since I worked for the Company and I still always point with two fingers or my whole hand when giving directions. Why? In some cultures, pointing with one finger is rude and that one simple gesture could ruin someone’s experience.
In the restaurant industry, this translates to ensuring that every customer interaction, from online ordering to in-store dining,
is seamless and memorable. At ECW+G, we have amazing wings (I’d put them up against anyone else! Did I mention we won 1st place at the National Buffalo Wing Festival? Because we did.), burgers, salads, appetizers and more – but what are we REALLY selling? The experience. The moments that our guests have when they are around that table or interact with our team at a community event. That’s the real magic and why they come back time and time again.
Franchise development, operations & the community: Building strong Foundations
When I fell into franchising years ago, I quickly learned the importance of building strong foundations for growth. My experience working with franchise development and operations teams in various brands has been instrumental in my professional career – and in shaping our expansion strategies at ECW+G. Understanding the intricacies of franchise agreements, site selection and franchisee support has enabled us to continue to expand our footprint while maintaining brand consistency and – something that is very important to us – strong unit level economics.
For those looking to take their career to the next level, understanding how to work effectively with franchise development
and operations teams is a gamechanger. Building trust and great relationships with your ops and fran dev counterparts (and don’t forget the franchisees!) is crucial to be able to work cohesively and avoid silos. This mentality equips you with the knowledge to support franchisees effectively, ensuring that marketing strategies and campaigns are not only creative but also operationally feasible. I don’t know everything – I constantly need to rely on the strengths of the rest of my team (including the franchisees) for me to learn and grow and be successful. Never forget that the franchisees are one of the most important parts of your team. They are the ones that are living the brand in the field each and every day…the best ideas come from the community!
Mergers & acquisitions: strategic growth and adaptability
Working with CEOs and private equity firms on mergers & acquisitions has greatly improved my strategic thinking and adaptability – skills that are crucial in the fast-paced restaurant industry (and any industry, for that matter). Whether acquiring new brands or integrating into larger entities, the ability to navigate complex transactions and align marketing strategies with broader business goals is invaluable.
“ By leveraging your own experiences and continually adapting to new challenges, you can create powerful marketing strategies that resonate with customers and drive business growth.”
At ECW+G, as we navigate our current organization growth strategy, we continuously explore strategic development opportunities, from partnerships to acquisitions. My background in M&A helps me provide value and perspective to the team when we are assessing potential ventures critically, ensuring that any new initiative aligns with our long-term vision and enhances our brand value.
Fractional cMo roles: versatility and innovation
My experience as a fractional CMO across various industries, including youth enrichment, beauty concepts, QSR, home service and B2B services, has fostered my ability to be versatile and innovate. Each industry presents unique marketing challenges, and adapting strategies to diverse contexts has sharpened my problem-solving skills.
The basics are the same, but it’s how you learn the industry (from your team, going
back to building strong foundations) and apply those basics in the right way that is key.
transferable skills and Best Practices
Marketing professionals considering a career shift can benefit from recognizing transferable skills and best practices from their previous roles. Here are a few key takeaways I’ve learned over the course of my career:
• Customer-Centric Approach: Regardless of the industry, prioritizing the customer experience is paramount. Understanding customer needs and preferences can guide effective marketing strategies.
• Data-Driven Decision Making: Leveraging data analytics to inform marketing decisions is crucial. From consumer behavior insights to campaign performance metrics, data drives results.
• Strategic Thinking: In every aspect of the business, strategic thinking enables you to align marketing efforts with business objectives, driving sustainable growth.
• Versatility and Adaptability: Embracing versatility allows you to navigate different industries seamlessly. Adaptability ensures you can respond to market changes and innovate accordingly.
• Collaboration and Communication: Effective collaboration and communication with cross-functional teams, franchisees and stakeholders are essential for executing successful marketing campaigns.
My background has equipped me with a unique perspective and a versatile skill set that is helping to drive success at ECW+G. For anyone contemplating a career shift or even just trying to grow in their current role, embracing transferable skills and best practices from various industries can pave the way for a rewarding and impactful career.
By leveraging your own experiences and continually adapting to new challenges, you can create powerful marketing strategies that resonate with customers and drive business growth. v
TravelIng THe sTraIgHT lIne TO success
a CEO’s Review of author dusan djukich’s best-selling Straight-LineLeadership: ToolsforLivingwithVelocityandPowerinTurbulentTimes
Ray Titus United Franchise g roup CEO and a uthor
Of the 40-50 books I read each year, few have had the impact on me that I felt from Dusan Djukich’s Straight-Line Leadership: Tools for Living with Velocity and Power in Turbulent Times. It’s a powerful look at how real success happens and how goals are achieved. The journey runs along a simple, direct path: the straight line.
As Djukich describes it, straight-line leadership means seeing our life and work with honesty and without fear. They see what must be done and then make the decision to move forward and then get it done. I’ve spent my career on the straight line, setting goals and driving toward them resolutely, and Djukich has handed me another tool for motivating my organization to follow the same path.
I wish I could claim credit for discovering this book, but it was given to me by one of our franchise owners. One reason it makes such a difference with people is that it’s written in short chapters, and they can fit in two or three chapters when time allows – if they can put it down.
takeaway #1:
it all begins with the inner stance
Turning uncertainty into action starts by analyzing what Djukich calls your “inner stance” – the place where you begin your journey. He defines the stances of three common personality types: Circle people, who delay action because they think they need more information; Zigzag people, who constantly shift from high energy and excitement one moment to uncertainty and confusion the next; and the ideal, Straight-line people, who simply get things done by focusing on the road ahead and move decisively toward it.
takeaway #2: decisive action is the cure for fear
Fear has always been a great motivator for me – not mine, but other people. I learned early in my business career that I could surpass others by outworking them, especially those who were so afraid of looking bad if they didn’t even try. Djukich sees fear stopping people from accomplishing their goals; they’re so afraid of looking bad, they’re paralyzed. His solution: “decisive action.” Define the actions you need to take and then – well, to steal a famous slogan, just do it.
“
“ straight-line people, who simply get things done by focusing on the road ahead and move decisively toward it.
takeaway #3: it’s all about attitude
One of the ideas in this book that most resonated with me was the optimism, the message that it’s all in your attitude and how you approach things. I'm a very positive person; that's how I live my life. But for someone who is maybe a bit more negative, they might find it hitting them right between the eyes. It's all in your approach and your attitude and the way you accept things. For instance, there’s worry versus concern. Worry is a negative emotion that does nothing to move you forward, while concern will focus you and lead you to action.
Bottom line: don’t stand still
That’s where it begins, with realizing what you must do and taking action to do it. Don't stand still worrying and delaying. Focus on the future. How are you going to make the decisions you need not just to grow as a person but to grow your business as well.
Bonus read:
I love to help people achieve what they’re looking to achieve – being a connector and connecting the people with their dream – and sales has been so important in growing United Franchise Group. I get so many questions about selling from our franchise owners, I decided to write this book sharing time-tested principles of selling.
The book runs through all the sales techniques and attitudes you need, from cold calling to closing, with advice in between like dressing professionally and carrying a positive attitude into every interaction. Of all of them three have made the biggest difference for me:
Every salesperson should use consistent messaging, with a standard presentation template for every call. You’ll customize it for each prospect, but every presentation should have the same overall message every time.
Salespeople should make cold calling a regular part of their daily routine, and that includes attentive follow-up. It’s what sales is all about. It amazes me how many sales never come to fruition simply because the salesperson didn’t follow up and ask for the business or check in with an existing client to make sure they keep the business.
The selling process should also include a daily sales review. Set your sales goals and then work backward to plan the steps it will take to get you there. Like Djukich, I believe in setting a clear path for where you want to go and then taking decisive action to get there. Before you can move forward, you must know where you are, and then choose to move forward.
There’s an old saying that nothing in business happens before you have a sale. Selling Today will help you get it all started.
s ky Zone sT rengT hens presence in a ri Zona and c ali Fornia Thro U gh acq U isi
T ions and d evelopmen T W i T h mU lT i-Uni T Franchisee
Seasoned franchisee and entrepreneur further invests in leading active play destination
PROVO, Utah, May 29, 2024 / PRNewswire/ -- Sky Zone, the premier indoor active entertainment destination, announced today that local franchisee and entrepreneur Usman Rao has acquired three existing parks in Laveen, Arizona and Palmdale and Vacaville, California, in addition to securing franchise agreements for future development in Tracy and Milpitas, California.
As Sky Zone nears its 300th park milestone through continued rapid expansion, this venture reinforces the brand’s mission of building long-term relationships with its franchise owners and deepening its roots in key markets including California.
“Having been a part of the Sky Zone family for nearly a decade, I’m inspired by the brand’s mission to provide the best family entertainment facilities to local communities,” said Usman Rao. “This is more than a business venture
to me – it’s about turning dreams into tangible moments of happiness, fostering community connections and creating opportunities to give back in Laveen, Palmdale, Vacaville, Tracy and Milpitas.”
Rao, a tech executive turned entrepreneur, has been a valued member of the Sky Zone network since 2015 and will now operate seven parks in key markets throughout the United States. As a seasoned franchisee with a wealth of experience, Rao is committed to providing families with a place to Play Every Day in the communities that will take full advantage of everything the park has to offer. The newest locations in Tracy and Milpitas,
aBout sky Zone:
Sky Zone, the premier leader in indoor active entertainment in the United States, owns, operates and franchises over 270 parks. Founded in 2004 as Sky Zone Trampoline Park, the brand has evolved from being the first of its kind to now being the top destination for active play offering its 500,000+ members over 60 smile-inducing attractions. The brand encourages families to make memories and Play Every Day through birthdays, team gatherings and after-school activities each year. Sky Zone caters to kids under 12 through thoughtful programming in a clean and safe environment. Sky Zone has been recognized as a top franchise organization in both Franchise Times’ Top 400 and Fast & Serious lists, as well as Entrepreneur’s Franchise 500. For more information about Sky Zone and to find your local park, visit skyzone.com or follow on socials at @skyzone.
California are set to open in 2025.
Mike Revak, President of Sky Zone Franchise Group, shared his enthusiasm for the new venture, saying, “As we continue to expand our footprint across the U.S. and determine which markets will drive growth strategically, we’re humbled by the support of passionate franchise owners like Usman, who continue to add new locations to their portfolio and help us reach great communities in important and thriving areas. Tracy is just the beginning of Usman’s expansion as we look forward to growing with him further in North California.”
Sky Zone’s memberships offer its thriving base of over 500,000 members more play-focused programming and perks, and provide daily access, exclusive discounts, invitations to members-only events, birthday party savings, and more. Whether it’s a birthday, team, school or holiday party, parents can count on hassle-free setup, cleanup, and hosting, allowing families and kids to focus on having fun and creating lasting memories.
Entrepreneurs interested in joining the rapid growth at Sky Zone are encouraged to learn more about the brand and its offerings, at skyzone.com.
i mpor Tan T consideraT ions
T haT c an m ake or Break mU lT i- sTaT e Franchise g roWT h
Expanding a franchise’s footprint into a new state or region is always exciting. As the franchise model continues to exceed growth expectations, more franchisors may be contemplating multi-state development.
It’s important to keep in mind, however, that consistency is what drives franchise value. After all, what typically attracts customers to a franchise location is an expectation of product or service uniformity. Yet even thriving franchisors may find it difficult to ensure consistency as they grow.
The challenge becomes exponentially larger when franchisors expand across state or regional lines, bringing new oversight
and logistical concerns into play. To increase the odds of a successful expansion, franchisors should conduct thorough due diligence of potential challenges that could be present in new geographies. This is especially important for newer franchisors who may be laying the groundwork for future growth. As business opportunities in new states surface, it is essential to first assess whether the franchise is truly ready for a multi-state presence. State-by-state issues must be evaluated alongside more regional and logistical considerations.
Before crossing state borders, here are top challenges franchisors should prepare for.
shore up your state-based resources
Many states have unique regulations that impact franchises, including registration requirements, unique tax laws, employment regulations, and more. For example, the rules surrounding the franchise disclosure document (FDD) vary from state to state. Navigating these complexities is always demanding, but compliance becomes more difficult as franchisors add different states
lisa Plonka, CPA, CFE, leads the franchise and consumer goods and services practice at Plante Moran, one of the nation’s largest accounting, tax, consulting, and wealth management firms. She is a Certified Franchise Executive and a member of the International Franchise Association (IFA), the AICPA, and the MICPA. She continually educates herself on issues impacting the franchise industry, then transfers that expertise along with creative strategies to help power clients’ growth. Reach lisa at lisa.plonka@plantemoran.com or visit https://www.plantemoran. com/get-to-know/people/lisa-plonka
under their purview. So, franchisors will want to work closely with their franchise attorneys to understand the regulations and their impacts on the timing of multi-state roll-out initiatives.
Likewise, state-specific employment and tax laws must be understood and supported. Even though compliance with these laws is ultimately the responsibility of each franchisee, franchisors may want to consider ways to offer resources franchisees can consult. Franchisors can strengthen franchisee relationships by transparently discussing the resources they provide, as well as those legal and regulatory issues that franchisees are expected to handle on their own. There may also be tax filing requirements for the franchisor as a result of having an operating franchisee in a particular state.
evaluate your regional oversight capabilities
Assisting franchisees with legal and regulatory hurdles may be more straightforward, in some respects, than some of the operational challenges posed by multi-state expansion. Frequently, the success of a multi-state expansion hinges on operational oversight and compliance with brand standards, as these elements directly influence the consistency of products and services delivered to customers.
Based on a franchisee’s distance from the “home base,” franchisors will likely need to tailor how they monitor and oversee many logistical aspects of the business. To expand successfully, franchisors will need processes in place to:
• Establish franchisees’ access to the distribution network. Retail or food-based franchisors must think through their distribution networks. In
such situations, a consistent customer experience is essential and depends on consistent product accessibility. Questions to address include:
- Can our existing production and distribution network reach the new territory and ensure quality?
- Do we need to hire a third party to duplicate our current production and distribution network?
- Do we have close relationships with suppliers in the new area?
- Do we have “boots on the ground” to monitor the regional supply chain?
• Ensure franchisees’ compliance with brand standards. It’s easy for franchisors to hear about good—or notso-good—customer experiences in their local communities. The further away a franchisee is located, the harder it is to keep an ear to the ground and know whether the location upholds the brand standards that drive value for franchisor and franchisee alike. To help ensure customers receive the brand experience they expect, franchisors may need to implement more formal monitoring strategies, such as regularly hiring “secret shoppers” or supporting regional representatives.
• Monitor franchisees’ financial stability. Every franchisor should monitor their franchisees’ financial status and stand ready to advise. If possible, check daily or weekly sales data and other key performance indicators. It’s an excellent way to gauge potential issues and intervene quickly when necessary. However, as franchise locations spread across wider geographic territories, franchisors should be prepared to deliver more virtual financial coaching and training resources.
Although in-person financial workshops and resources may still prove valuable in certain circumstances, franchisors must evaluate their value against the higher costs, planning effort and time commitment associated with in-person gatherings.
• Support franchisees with ongoing training. Training is typically a key focus for franchisors, regardless of whether locations are consolidated or disparate. As a franchise moves into new states, evaluating whether virtual or on-demand training can be effective or whether in-person training centers are necessary to maintain efficacy becomes essential. If the latter, think about whether it is more cost-effective to consolidate training at one central facility or use several regional training sites.
cultivate long-term success
Addressing regulatory and oversight matters helps launch a multi-state presence, but to enable long-term prosperity, don’t underestimate the importance of building an inclusive “community” culture. How will you ensure your new franchisees feel a sense of belonging and engagement in the brand and their local community?
Fostering an inclusive culture often starts with facilitating upward communication from franchisees and allowing them to feel heard. In addition, franchisors can encourage shared learning and a sense of community by:
• hosting in-person annual meetings where franchisees can socialize and receive training.
• forming franchise councils that give franchisees opportunities to learn from each other.
• making useful resources and key financial data available to franchisees.
Any time expansion into a new state fails to take hold, it represents a lost opportunity for the franchisor and franchisee. By strengthening brand culture, providing regulatory support, and enhancing regional oversight, franchisors can increase the odds of successful multi-state growth. v
What can I say about Heartbeat Christian News other than I stand in awe every day at what God has created. And that He chose me to be the publisher! I have reminded Him often that there are at least 10,000 other people way more qualified.
what is heartbeat christian news?
It’s an 11” x 17”, 16 page, Full Color Christian newspaper. Whose mission statement is to help all Christians by rightly dividing the word of God. But it’s a newspaper that most call a magazine because the print and paper quality is so good.
The beginnings of this publication started back in 2007 when my dear friend and former pastor, Brother Lee Sharp, sold me the rights to it for $1. After publishing 3 issues in Oregon and realizing the concept was good but the geographical location was not, I let it go until the summer of 2012. It was then, we started it back up in Athens,
TN and the rest is history. We started with no budget and absolutely no experience in any aspect of newspaper publishing. I was selling ads for $10 a month. Fast forward to 2024 after publishing at least 175,000 copies and wow. We’ve blanketed southeast Tennessee, been around the country and to 6 or 7 foreign countries and we are just getting started!
The Lord had impressed strongly in my spirit about 8 years ago to take this paper nationwide not even knowing how to do that. But God makes a way where there seemeth to be no way as all Christians know. And through what can only be described as Godly circumstances, He led us to Franchise Marketing Systems via Greg Mohr, my dear friend who is known as the Franchise Maven. FMS is an amazing company who made us a franchise in about 30 days and here we are ready to grow nationwide. And a very special thank you to Vikki Bradbury, publisher of this fine magazine, for blessing Heartbeat Christian News Franchises with this wonderful publicity.
what makes heartbeat christian news such an awesome franchise to become a part of?
First and foremost, it is a Christian franchise wholly and one that any Christian entrepreneur would love to work with. Secondly, it’s one of the lowest priced franchises in the industry. Once the franchise fee is paid, there are no more big expenses ever! Thirdly, it’s one of the quickest to hit the ground running and start making money. You can work from home and build your distribution network as you grow. There is absolutely NO experience necessary to do this business. If that wasn’t enough, consider that all you are doing as a franchisee is selling advertising and building your distribution network! Heartbeat Christian News is supplying all the content, doing the layout each month for you. And we are supplying each franchisee with their own website to help them promote their local brand and potentially have an extra revenue stream. Finally, God has blessed us with a nationwide printing company who will
“ Commit thy way unto the LORD; trust also in him; and he shall bring it to pass. And he shall bring forth thy righteousness as the light, and thy judgment as the noonday ”
-Psalm 37:5-6
provide the same great printing rates and high quality paper!
If you can sense my excitement just by reading this, consider that only a fraction of what I am actually feeling. God took a nobody like me and made me a successful Christian newspaper publisher and every other aspect of the business such as: editor, graphic designer, comic strip artist and author, newspaper layout specialist, distribution expert and advertising salesperson and writer. If all that wasn’t miraculous enough, now He’s made a way for Heartbeat Christian News to become a nationwide newspaper and to bless many franchisees to make a successful living helping to spread the gospel. Because, as my dear friend and former pastor told me many times, the printed page is still one of the most powerful forms of evangelism.
If you are a Christian looking for a rewarding, profitable business to own which affords you the ability to be your
own boss, Heartbeat Christian News Franchises is perfect for you. What is even more exciting is that you can get financing to buy a franchise with us. I’ve spelled out all the exciting details in our franchise information page at ChristianFranchise. net. And I give you my word as a Christian and publisher of this newspaper and your Franchisor that I will be with you 100% in every aspect of supporting you as a franchisee. Providing you every tool you need to be wildly successful. Everything about Heartbeat Christian News is God given and that should give you all the confidence as a Christian to invest with us and to grow with us. Thank you and God bless!
Sincerely,
Todd Abraham
Publisher – Heartbeat Christian News
President – Heartbeat Christian News Franchises
dOgTOpIa regIOnal manager ran 101 mIles TO raIse Over $30k fOr THe dOgTOpIa fOundaTIOn
stand for as an organization, and we will be cheering him on the entire way.”
Jordan Cerillo, Regional Manager for Dogtopia locations in Wisconsin and Minnesota, Ran with a Friend to Help Veterans in Need of Service Dogs
Over Memorial Day Weekend, two Minnesota men completed a monumental feat to make a positive impact for veterans.
Starting at 7 a.m. on Sunday, May 26, Jordan Cerrillo, Regional Manager for Dogtopia in Eau Claire, WI, and Woodbury, MN, and his friend Jacob Hall, ran 101 miles from one daycare to the other to raise over $30,000 for the 501(c) (3) non-profit Dogtopia Foundation. The Dogtopia Foundation is the Dogtopia franchise’s charitable arm, which is dedicated supporting programs, research, and initiatives focused around three worthy causes: service dogs for veterans, therapy dogs for students, and employment
initiatives
Jordan and Jacob’s long-distance run was dedicated to raising funds to provide service dogs to veterans in need, and their goal will help support the training of more than five life-saving canines. Donations can still be made here.
Before the run, Dogtopia President and CEO Neil Gill showed his support: “The Dogtopia Foundation, Dogtopia daycares, and all Dogtopians across the country are proud to support Jordan on his ultra-marathon run, which will provide several veterans in need with a life-saving service dog. Jordan’s determination, grit, compassion, and mission to make the world a brighter place embody everything we
For the final 10 miles of the run, Jordan and Jacob were joined by retired Command Sergeant Major Gretchen Evans, a Dogtopia Foundation ambassador. After enduring life-threatening injuries in service in Afghanistan, Gretchen found solace and strength in the companionship of service dogs. Her celebrated story, recognized with the prestigious Pat Tillman Award for Service at the 2022 ESPYs, continues to inspire countless individuals to live with purpose and resilience.
“Whatever kind of pain or aches we feel, I know it’s nothing compared to what the veterans have had to do when they’re serving and what they’ve maybe had to deal with after serving,” Jordan said.
“I’ve been fortunate enough to meet a lot of veterans who have served, more recently in Iraq and Afghanistan but as well as a few in the prior wars, and I know service dogs have been a huge help for them,” said Jacob. “So, I combined two passions. I love to give back and help the veteran community, and I love to run as well.”
Approximately 52% of veterans face PTSD, so the Dogtopia Foundation has made its pillar around service dogs a priority this past year. On top of Jordan and Jacob’s remarkable run and several initiatives alongside Gretchen, the Foundation was a key supporter of research from The University of Arizona College
for adults with autism.
of Veterinary Medicine, with the help of K9s For Warriors, the National Institutes of Health (NIH) and Purina. The research, led by Dr. Maggie O’Haire, Associate Dean for Research and Professor at the College of Veterinary Medicine, and Dr. Leanne Nieforth, looked at the impact service dogs had on the cortisol levels of veterans suffering from PTSD. The study found that those with service dogs had healthier cortisol levels when compared to those without service dogs, providing further evidence of the positive benefits service dogs offer veterans.
The U.S. Department of Veterans Affairs (VA), a key provider for veterans, has been hesitant to allocate funds for service dogs for individuals dealing with PTSD, citing a lack of clinical evidence substantiating their effectiveness. O’Haire’s pioneering research is bridging this gap.
“We’ve had the profound privilege of meeting many of the veterans we’ve supported through our fundraising efforts, and hearing first-hand how these service dogs saved their lives,” said Liz Meyers, executive director of the Dogtopia Foundation. “Their testimonials drive our commitment to support Dr. O’Haire’s incredible work, while we continue fundraising to support our veterans in need.”
All this hard work recently culminated in 500 service dogs sponsored by the
Foundation. Since the Foundation’s inception, Dogtopia daycares have collectively achieved this milestone by raising nearly $3 million.
And there is no sign of slowing down as the Dogtopia family continues to grow. Dogtopia currently has 264 open daycares, 43 of which opened in 2023. The franchise will continue its impressive growth
trajectory with more than 40 new locations expected to open in 2024 and agreements in place for 200+ more locations in untapped markets.
More than just daycare, boarding, and spa services, Dogtopia is the trusted dog wellness expert dedicated to enhancing the lives of dogs and their families. Dogtopia’s services and products are rooted in science, validated by data, and delivered with love. With guidance from an environmental biologist, veterinarian, and credentialed dog trainer, Dogtopia continues to set the industry standard for dog wellness and daycare to help dogs live long, healthy, happy lives.
Pet parents have the assurance of leaving their beloved furry family members in the hands of trained professionals in an environment created with the safety of dogs in mind, including spacious playrooms assigned by size and play style, comfortable rubber flooring to reduce the impact on joints and paws, and webcams for pet parents to check in on their pups.
For more information, visit www.dogtopia.com.
THe vIsIOnary JOurney Of a u.s. army OpTOmeTrIsT
But it was more than the allure of a cool car that motivated Jim to pursue optometry. In his senior year of high school, he took a class that dealt with practical matters to help with “adulting.” The class applied real-life skills like how to grocery shop, bank, and pay rent. The students had to choose a profession. You guessed it, Jim chose optometry.
This initial spark led Jim to pursue a pre-med track in college, where, once again, all signs pointed toward optometry. Interestingly, although he was embarking on a career to help people with their vision, he, himself, had never had an eye exam.
With his eyes set on William Jewell College in Kansas City, having been given a football scholarship, he recognized he would need more financial assistance to cover tuition costs.
Shortly after his 18th birthday, he joined the Missouri Army National Guard, serving from his freshman year through his first two years of optometry school. He then pursued a four-year optometry program at the University of Missouri in St. Louis. Thanks to the Army's Health Professions Scholarship Program (HPSP), the military covered the costs of his final two years of optometry school.
You never know what life events will plant the seed for your future career. For Pearle Vision franchise owner, retired U.S. Army Colonel Dr. Jim Elledge — having a cool summer job as a teenager, sitting high atop a lifeguard chair, provided him an interesting perspective.
Jim worked as a lifeguard for a country club in his small farming town of Dexter, Missouri. From his chair, he had a birdseye view of not only the swimmers in
the pool but the activity going on in the parking lot. In the late afternoons, he would start seeing local farmers arriving in their pickups, having a beer, and playing some golf. But one day, he noticed something out of the ordinary — a little red BMW pulling into the country club parking lot.
“When you’re 16, living in a farm town, seeing a BMW is pretty cool,” he laughs. “I asked around and found out the beemer belonged to a local optometrist. I took a mental note — observing that the doctor had obviously finished his day by 4 p.m. and hit the links. That was certainly intriguing.”
Jim was the youngest in a family deeply rooted in military service. His father was retired from the Air Force, and his older brother, who served 23 years as an infantry officer, were significant influences.
“My dad, my brother, and a good friend all encouraged me to join the military,” Jim recalls. “Looking back, that was the best advice. I enjoyed an amazing 33-year career in the Army utilizing my training in optometry to help troops all over the world.”
Dr. Jim Elledge’s military career was extensive and diverse, including a residency in ocular disease in Huntsville,
Alabama, providing eyecare for troops in South Korea while with the 2nd Infantry Division, and being promoted to major while in Ansbach, Germany.
Dr. Elledge also served as the Army's program manager for vision conservation and readiness, focused on eye safety for soldiers, and was deployed during Operation Iraqi Freedom for 18 months in Iraq with the 115th Combat Support Hospital during the war, handling everything from routine vision exams to trauma and ocular diseases. He later held positions as Chief of Optometry Services at Fort Lewis, Washington, and Landstuhl Regional Medical Center in Germany for four years, before becoming the Chief of the Department of Optometry at Fort Sam Houston in San Antonio in 2017.
Throughout his three decades of service, Dr. Elledge had the opportunity to see and experience things he never would have as a civilian. “I’m grateful the Army allowed me to see so many amazing things and immerse myself in different cultures,” he says. “The camaraderie, the sense of community, and the common mission are parts of the military I will always miss. I am proud I was able to wear the uniform.”
After retiring from the Army in May 2022 as a colonel, Dr. Elledge transitioned into franchising with Pearle Vision. The changeover from a military career to franchising is a growing trend. Veterans like retired Colonel Jim Elledge account for 14% of franchisees in the United States.
Dr. Elledge and his wife Meighan, who manages their Pearle Vision location, have found franchising to be a rewarding venture “When I was in optometry school, Pearle provided study guides for national board exams,” he explains. “I was familiar with the brand’s positive reputation and recognized the great opportunity in the San Antonio area. Our business has been steady and improving. What has been ideal is the freedom to practice at a high medical level while benefiting from the brand’s recognition. It’s a perfect fit for us.”
His military service has equipped him with invaluable skills for his new role.
“The variety of clinical experiences and problem-solving skills I developed in the military are incredibly useful in business,”
he says. “Every day brings new challenges, and managing a team comes naturally after my leadership roles in the army.”
Pearle Vision recognizes the value veterans bring to the table. Pearle Vision founder Dr. Stanley Pearle was himself a Navy veteran, having served in the Second World War. To honor those who have served, Pearle Vision offers a 20% discount on franchise fees to honorably discharged U.S. veterans. By joining VetFran, the International Franchise Association’s veterans incentive program, Pearle Vision strengthens its commitment to those who have served the nation and their disciplined, mission-focused approach, which makes them ideal candidates for franchising and explains why Pearle Vision is approximately 25% veteran owned.
Reflecting on his journey, Dr. Elledge shares a humorous anecdote that brings his story full circle. “By the way, I did
eventually buy my own BMW while living in Germany. But the car was a tight fit for a former football player,” he laughs. “Now, I drive a Kia Telluride SUV, which suits me much better.”
Dr. Elledge’s story is not just about his transition from military service to franchising; it’s about the impact of his work on the community and the honor of serving those who serve. “Looking back, wearing the uniform was a great experience for a kid from a small farming community,” he says proudly. “My assignments around the world have enhanced my life and allowed me to become a better doctor now in private practice.”
Dr. Elledge’s dedication to providing quality eye care and his commitment to his community exemplify the values that make veterans such a valuable asset to the franchising world. v
pearle Vision team image From left: Meighan Elledge, dr. Jim Elledge, co-owner dr. nancy Wells, and her husband dr. Kenney Wells
dr Jim Elledge and wife Meighan Elledge
a ro M a j oe’s
Founded in 2000, aroma joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature aj ’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment.
headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new york, aroma joe’s is actively expanding.
Beans & Brews co FFee house
Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.
The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best
junkco +
Founded on an unwavering commitment to quick and convenient solutions, jUnKcO+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. jUnKcO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established jUnKcO+ franchisees enjoy the advantages of a proven business model,
B ody Bar Pilates
Founded on the principles of strength, community, and balance, BODy Bar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. The brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BODy Bar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.
Founded to redefine fitness, BODy Bar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout
aroma joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. Multi-unit franchise opportunities are available. aroma joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
Learn more about aroma joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk
Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a jUnKcO+ franchise provides you with the backing and support of BELFOr Franchise group, a leading global residential and commercial services franchisor. With this, jUnKcO+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion.
https://junkcoplusfranchise.com/
experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment.
a s a growing franchise, BODy Bar presents an exciting opportunity for entrepreneurs in the fitness industry. joining the BODy Bar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. This opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.
https://bodybarpilates.com/franchise
FR an C h I s I ng Usa a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
Business Finance d e P ot
Business Finance Depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
co M et c leaners
Franchise g rou P, llc
Become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and Laundry services is here to help you help others. Our 60 years of brand history speaks
d estination athlete®
Everything Team, Everything Better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.
We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are
d ry Bar s ho P s Franchising
Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love!
Drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!
Fastsigns®
now more than ever, businesses look to Fas Tsigns for innovative ways to connect with customers in a highly competitive marketplace.
Our high standards for quality and customer service have made Fas Tsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
Our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.
For more information: contact: jack D. g odfrey jr.
Phone: 888-461-3555
Email: franchising@cometcleaners.com
Website: cometfranchising.com
100% satisfied. sports families also have the peace of mind knowing they can count on Destination athlete® for superior customer service and a convenient online experience. We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities.
Learn more or to apply for franchise ownership at www.destinationathlete.com.
in addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, inc has developed resources to help you every step of the way!
For more information please contact Kelli schroeder at: Ph: 303 663 0880
Franchise Research Institute World Class Franchise 20112015
Franchise Research Institute #1 Rated Sign & Graphics
Franchise 2014-2015
CFA Franchisees’ Choice Designation 2004-2015
FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
FasTsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.
For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
Freeway i nsurance
Becoming your own boss is a wish held by many, and franchising makes that possible. The insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
g enerator s u Percenter
Generator Supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.
People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.
htea o
h TeaO, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, h TeaO caters to customers both in-store and through convenient drive-thru services.
as top priority. Freeway’s winning culture revolves around people first: you, your customers and your community. simply put, we deliver the best cost, choice and convenience. That’s our customer Trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex Trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
By becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.
For more inforamtion: contact: glenn Leingang
Phone: 281-251-6100
Email: glenn@generatorsupercenter.com
Website: generatorfranchise.com
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, h TeaO is on the path of continued growth. h TeaO believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://h TeaO.com/franchise/.
FR an C h I s I ng Usa
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad!
To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
k u M on n orth aM erica i nc.
high school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. Today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
Mayweather Boxing + Fitness
after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.
Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.
Designed for greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.
$22B industry – Fitness is back, and it’s stronger than ever
McMillan Pllc
McMillan PLLc is an innovative law firm focusing on commercial real estate law, financial services, and business law.
Our attorneys are licensed in north carolina, south carolina, g eorgia and Tennessee, and serve our clients from the firm’s charlotte and charleston offices.
We represent tenants in commercial lease negotiations and are particularly attuned to the
n erds to g o
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why nerdsTo g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n ext h ealth
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
The next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD Therapy, iV Therapy, cryotherapy, infrared Therapy, hyperbaric Oxygen
oh M Fitness
OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
The EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.
Unprecedented growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.
contact: r yan reeves
Email: ryan@mayweather.fit
Website: https://mayweatherfranchise.com/
specific needs of franchisees. Our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.
McMillan PLLc prides itself on providing legendary service at fair rates.
For more information contact shawn McMillan at:
Phone: (980) 585-1260
Email: shawn@McMillanpllc.com
Website: https://mcmillanpllc.com/
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsTo g o is one of the fastest growing computer service and technology franchises in the United states!
Therapy, hormone Optimization, Ozone Therapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at:
Phone: 310-295-2075
Email: marketing@next-health.com
Website: www.next-health.com
The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hii T training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: Doug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
r e M e dy sPa & sa lon s u ites
remedy sp a & s alon suites first opened its doors in atlanta, g e orgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy sp a & s alon suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-atlanta.
am enities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.
remedy sp a & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.
synErgy home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s
T he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical
task M averick
Taskmaverick Powers Franchising successful multi-unit franchisors and franchisees understand the importance of brand consistency. Every location must deliver the same exceptional quality and service to customers. Taskmaverick provides highly innovative solutions to:
• Automate Business Operations
• Coach staff without disrupting the workflow
• Detect HR and business risks
t he e n tre Pr eneur’s s ource
Established in 1984, The Entrepreneur’s source® is north america’s leading career Ownership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, Lifestyle, Wealth and Equity goals.
The Entrepreneur’s source® has grown
or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, synErgy home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.
For more information please contact Mike steed at: 888-578-5357
mikesteed@synergyhomecare.com
synErgyhome careFranchise.com
• Manage rest and meal breaks
• Audit and flag business issues
• Make Maintenance requests
• Maintain Health Department standards
Taskmaverick has been adopted by leading national brands. its impact on business is positive and immediate. There is nothing on the market like it.
Visit our website to learn more, or to schedule a live demo. www.taskmaverick.com
continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.
The Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.
For more information about The Entrepreneur’s source, please visit entrepreneurssource.com.
t he g oddard s chool
g oddard systems, LLc, is the manager of The g oddard school® franchise system. The g oddard school is the acknowledged leader in the premium early childcare and education market segment. The g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.
children learn best through experience. For 35 years, The g oddard school has employed
u nited d e Fense tactical
Founded in 2019 and franchising since 2023, United Defense Tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense Tactical as a way to bridge that gap. Members at United Defense Tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.
well B i Z B rands inc.
WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.
With five separate franchise brands, amazing Lash studio®, Drybar®, Elements Massage®, Fitness Together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that
xP onential
Xponential is the largest global franchisor of health and wellness brands.
Through its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga. in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.
The g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c
To learn more about The g oddard school, please visit g oddardschool.com.
For more information about The g oddard school franchise system, visit g oddardschoolFranchise.com.
courses range from beginner through police or military level experience. Our reality Based Threat Training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.
For more information contact Ken Lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/
offer exceptional, service-based experiences through recurring revenue models.
Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.
We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.
franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.
Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchLab, row house, aKT, yogasix, Pure Barre, s T riDE Fitness, rumble Boxing, BFT, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.
FR an C h I s I ng Usa a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad!
To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
Our
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
