fe at ure : sen io r ca r e fr a nchisi ng
Cover Story: Caring Transitions
Caring Transitions
The Franchise Filling the Void in the Senior Services Market for one who has, sadly, passed away. The company’s franchise owners are specially trained professionals who handle every detail of their clients’ transitions. This includes sorting personal belongings, packing, unpacking, resettling, and selling items through both in-home and online estate sales to the final clearing and cleaning of the property. When people usually think of opportunities in the senior services sector, they automatically think of home health care — which places caregivers in the home to help with activities of daily living. Fifteen years ago, in-home care companies were few and far between. Now the market is saturated with more than 11,000 businesses competing against each other.
When a stroke paralyzed Tracey Adam’s father earlier this year, she quickly realized he could no longer live on his own or take care of himself. Because of the extensive medical treatment he needed, in-home care was not an option either. Tracey decided to move her father from his home two states away into an
assisted living facility closer to her. She faced the daunting task of figuring out
how to manage the move process and what to do with decades worth of her father’s
things. Then a friend told her about Caring Transitions.
Franchising USA
Filling a Void Specializing in senior relocation and transition services, Caring Transitions is a national franchise organization that fills a massive void in the lucrative senior services market. It is no secret that America is aging. By 2030, an estimated 72 million Americans will be 65 and older. According to a recent survey, 42 percent of these baby boomers want to downsize. Others will need to move quickly due to a trigger moment: whether related to an injury, loss of a spouse, loss of memory, or loss of mobility. Seniors and their families find this time of their lives extremely overwhelming and never easy. Caring Transitions assists seniors who are downsizing into a smaller home or moving into a senior care facility, as well as adult children managing a parents’ transition or
“Caring Transitions is doing for seniors and their families what in-home health care did. Fill a major need,” says Ray Fabik, President of Caring Transitions. “At the same time, we provide a great alternative and opportunity for someone looking to be in that senior space but without all the competition and complications that come along with the in-home care industry.”
Past, Present, Future Caring Transitions was founded in 2006, born out of an “aha!” moment connected to an in-home care franchise previously owned by its parent company, Strategic Franchising. When it was no longer safe for a senior to continue living at home and became time to make the transition from their home into an assisted living facility or a nursing home, caregivers noticed how stressed seniors and their families became when trying to decide what to do with all the
