FOCUS: Roll-Em-Up Taquitos
Roll-Em-Up Taquitos:
Turning a Family Favorite Recipe Into a Rapidly Growing Franchise, Set to Expand Into the Midwest and East Coast Markets Since the first Roll-Em-Up Taquitos location opened its doors three years ago, the brand has grown tremendously and is now looking to enter the Midwest and East Coast.
The past few years have been filled with monumental success and booming business deals at the feet of the first of its kind, fast casual franchise. Thanks to the hard work and dedication of the entire Roll-EmUp Taquitos team, the innovative brand has become a mega-successful business venture on track to open over 470 locations, all within the first year of franchising. With multiple locations currently open in California and nearly 500 in development across the Southwest, the brand has 18 Franchising MAGAZINE USA
decided it is finally time to take the next step and bring their innovative taquito franchise to the Midwest and East Coast. The goal is simple; to share Mama Karen’s famous taquitos with as many hungry people as possible, and this is the next step in their master plan. For the Roll-Em-Up Taquitos team, choosing this area of the country for their expansion was easy. The Midwest and East Coast are home to some of the most populated cities in the United States with some of the most diverse and innovative cuisines around. With their unique approach to fast casual dining, there’s no doubt Roll-Em-Up is a shoo-in for success. The Roll-Em-Up Taquitos team has had their sights set on this region since they began franchising, and their incredible growth over the past year has prepared them well for this transition. “Looking back on our growth over the past year is incredible,” said Chris Wyland, Chief Development Officer of Roll-EmUp Taquitos. “Seeing our dining concept take off and be loved by so many has been amazing. Looking forward, we are so excited to see what this expansion into the Midwest and East Coast markets will bring to Roll-Em-Up Taquitos. We have been preparing and building out our team so we can be the most well-known fast
