Franchising news

ent M pple U veterans s eDIBle® BranDs Names Robert Cooley New Chief Financial Officer

Brings two decades of experience guiding the growth of global brands to the world’s leading gift and treat destination

Edible Brands, the parent company of the world’s largest franchisor and e-commerce provider of deliverable gifts, treats and more, has named Robert Cooley its new Chief Financial Officer. cooley joins Edible Brands with more than two decades of experience in strategic planning, financial analysis, capital management and market analysis for high-profile brands such as Us airways, pricewaterhousecoopers, home depot and, most recently, Ups. “robert has a proven record of building powerful finance teams and driving profitable growth for major international brands,” said Edible Brands cEO Tariq Farid. “his vision, experience and leadership will be critical as we embark on a new phase of global expansion.” Edible Brands has experienced unprecedented growth across both its e-commerce and brick-and-mortar channels in recent years and already has signed 40 franchise deals in the first five months of 2022, with more in the pipeline. “Edible is one of the world’s most iconic brands, and i’m excited about the opportunity to be joining this team during a time of such dynamic growth,” said cooley, who earned his bachelor’s from the University of Virginia and an MBa from georgetown. “The marketplace is undergoing dramatic changes, and thanks to the digital and physical infrastructure Edible has put in place, we are uniquely positioned to take a leadership position in this changing landscape, and i look forward to playing a role in shaping that future.”

More information about Edible® franchise opportunities and available markets in the United states and Canada is available at ediblefranchise.com.

Xponential Fitness Brands row House and ruMBle BoXInG Partner with C4 Energy® to Fuel Fitness Enthusiasts Across the Country

Row house and Rumble, two of Xponential Fitness’ (nYsE: XPOF) powerhouse brands, announced today that C4 Energy, one of the fastestgrowing energy drink brands in the United states, is their new proud energy drink partner. Created by nutrabolt, the human Performance Company, C4 Energy®, and C4 smart Energy® will now be available at participating studios nationwide.

row house is the nation’s largest network of rowing workout studios, and their group classes offer high-energy, music-driven rowing intervals combined with floorbased strength exercises. The workout is low-impact and suitable for people of all fitness levels. row house deeply values community with its classes taught and executed in synchrony. “row house is a tight-knit community of engaged members committed to their health and fitness, and our partnership with c4 Energy will help take their workouts to the next level,” said nik Kish, president of row house. “We’re very selective about the products we make available in-studio to our loyal members, so this partnership is an indication of our strong support of the c4 Energy brand and what they stand for: fueling mental and performance energy for the outperformers and overachievers who are working tirelessly to unleash their potential. “We are so proud to partner with fitness studios that truly support their members in unlocking their limitless potential,” said senior Vice president of sales at nutrabolt, aaron heidebreicht.

For more information about Xponential Fitness, inc., visit xponential.com and for more information about C4 Energy, visit cellucor.com/pages/c4-energy.

Equity Investment Bolsters the Cheeseburger Slider Restaurant’s Expertise in Franchising

Leading Optical Retailer Offers New Family-friendly Deals to Help Parents and Kids get Ready for the 2022 School Year

smalls sliders announces today an equity investment from 10 Point Capital, a firm with an established track record of helping founders create dominant franchise brands.

Already ranked #14 on QSR’s 40/40 List for 2022 of america’s hottest startup Fast casuals, the craveable cheeseburger slider drive-thru concept is tapping into 10 point capital’s proven Franchise acceleration plan as it prepares for significant franchise growth. “10 point capital was a natural choice for smalls sliders, given their extensive franchise expertise,” said Brandon Landry, co-founder of smalls sliders. “Together we plan to bring the smalls experience to franchisees and consumers across the country.” The investment was a natural extension of the relationship between 10 point capital, Brandon Landry and drew Brees from Walk-On’s sports Bistreaux. recognizing similar high-growth potential in smalls sliders, they have joined forces again to drive significant growth at smalls sliders. smalls sliders has four open restaurants and a robust pipeline of over 40 restaurants cued up across Louisiana, Texas and Mississippi. smalls sliders’ ‘simple on purpose’ mantra carries through its menu and building design. housed in an approximately 800 square foot bright orange shipping container design, each eye-catching location includes a drivethru, walk-up window and outdoor patio and is designed for immediate brand recognition. “We see in smalls sliders the potential to disrupt the status quo in burgers,” says Morven groves, Managing partner at 10 point capital. “From their distinctive building design, craveable cheeseburger sliders and commitment to building a brand that centers on people, we are thrilled to be part of something we know will be special.” For more information, visit www.smallsliders.com

My eyelaB Welcomes Back-to-School Season with Eye-Popping Promotions

My Eyelab, leading retail brands of now Optics offering accessible and affordable eye care and eyewear, is celebrating back-to-school season with new familyfriendly deals and promotions. The fullservice retail eye care center will offer promotions on prescription eyewear; top brand contact lenses; and kids’ specials on disney, dC and Marvel frames. From July 24 to september 3, My Eyelab will be offering a pair of Free Kids glasses including polycarbonate lenses with the purchase of any prescription glasses. Other offers include an acuvue Oasys 6 Month supply (two 12-packs) and an eye exam for $125 or an acuvue Oasys for astigmatism 6 Month supply (four 6-packs) and Eye Exam for $150. The brand is also offering a special deal to buy 3 pairs of Blue Blocker glasses for $39 and is also offering 50% off lenses with the purchase of any disney, dc or Marvel frames.

“We felt it was important to give valueadded promotions to the communities My Eyelab serves during these difficult economic times,” said daniel stanton, cEO of now Optics, parent company of My Eyelab. “The aim of our back-to-school promotions is to help families take care of their eyecare needs in one convenient place, especially those that have multiple members that require a prescription. We want to ensure that every child is ready for the new school year which is why we are offering free kids’ glasses with the purchase of any prescription glasses.”

For more information about the brands, and ongoing Back-to-school specials, visit www.myeyelab.com