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Edible® Brands Names Robert Cooley New Chief Financial Officer Brings two decades of experience guiding the growth of global brands to the world’s leading gift and treat destination Edible Brands, the parent company of the world’s largest franchisor and e-commerce provider of deliverable gifts, treats and more, has named Robert Cooley its new Chief Financial Officer. Cooley joins Edible Brands with more than two decades of experience in strategic planning, financial analysis, capital management and market analysis for high-profile brands such as US Airways, PricewaterhouseCoopers, Home Depot and, most recently, UPS. “Robert has a proven record of building powerful finance teams and driving profitable growth for major international brands,” said Edible Brands CEO Tariq Farid. “His vision, experience and leadership will
be critical as we embark on a new phase of global expansion.” Edible Brands has experienced unprecedented growth across both its e-commerce and brick-and-mortar channels in recent years and already has signed 40 franchise deals in the first five months of 2022, with more in the pipeline. “Edible is one of the world’s most iconic brands, and I’m excited about the opportunity to be joining this team during a time of such dynamic growth,” said Cooley, who earned his bachelor’s from the University of Virginia and an MBA from Georgetown. “The marketplace is undergoing dramatic changes, and thanks to the digital and physical infrastructure
Edible has put in place, we are uniquely positioned to take a leadership position in this changing landscape, and I look forward to playing a role in shaping that future.” More information about Edible® franchise opportunities and available markets in the United States and Canada is available at ediblefranchise.com.
Xponential Fitness Brands Row House and Rumble Boxing Partner with C4 Energy® to Fuel Fitness Enthusiasts Across the Country Row House and Rumble, two of Xponential Fitness’ (NYSE: XPOF) powerhouse brands, announced today that C4 Energy, one of the fastestgrowing energy drink brands in the United States, is their new proud energy drink partner. Created by Nutrabolt, the Human Performance Company, C4 Energy®, and C4 Smart Energy® will now be available at participating studios nationwide. Row House is the nation’s largest network of rowing workout studios, and their group classes offer high-energy, music-driven rowing intervals combined with floorbased strength exercises. The workout is low-impact and suitable for people of all fitness levels. Row House deeply values 60 Franchising MAGAZINE USA
community with its classes taught and executed in synchrony. “Row House is a tight-knit community of engaged members committed to their health and fitness, and our partnership with C4 Energy will help take their workouts to the next level,” said Nik Kish, President of Row House. “We’re very selective about the products we make available in-studio to our loyal members, so this partnership is an indication of our strong support of the C4 Energy brand and what they stand for: fueling mental and performance energy for the outperformers and overachievers who are working tirelessly to unleash their potential. “We are so proud to partner with fitness studios that truly support their members
in unlocking their limitless potential,” said Senior Vice President of Sales at Nutrabolt, Aaron Heidebreicht. For more information about Xponential Fitness, Inc., visit xponential.com and for more information about C4 Energy, visit cellucor.com/pages/c4-energy.
