february 2022
cover story
Why Veterans Make Good Franchise Owners
top 3 tips
on relating to your consumer audience to drive results latest news in
veteran franchising
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
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contents
veterans supplement Cover Story 52 Bluefrog Plumbing + Drain: Why Veterans Make Good Franchise Owners
What’s New 50 Franchising News Latest News from Veterans in Franchising
Franchisee in Action 54 Troy Ingle: Huntington Learning Centers
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Franchisee 56 Bodybar Pilates: Bodybar Signs Agreement to Help California Find its Balance
Expert Advice 60 Mike Kelsey: Why Franchise Consulting is the Best Business Opportunity for Veterans
Franchise in Focus 70 Fastsigns: FASTSIGNS is the Number One
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Franchise Opportunity in the Signage and Graphic Sector
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Wienerschnitzel Fra Development Deal Slim Chickens Grows Franchise Footprint in Wisconsin with Multi-Unit Signed Agreement
Exclusive Arkansas Agreement Follows Equall Wienerschnitzel, the world’s largest hot dog franchise, is proud to announce the signing of an exclusive development agreement with Tejas Dogs, LLC, to build 20 new Wienerschnitzel restaurants throughout Arkansas over the next 12 years.
Leader in Better-Chicken Segment Signs Dealwith Experienced Restaurant Operators in Wisconsin. Slim Chickens, a leading fast casual franchise which features dine-in and drive-through options in the better-chicken segment, announced today it has inked a deal to bring nine locations to Wisconsin. Nick and Chad Sternitzky of PREL Investments Inc. are spearheading the deal bringing locations to Madison, Green Bay, Appleton, Oshkosh, Fond du Lac, and Wausau. The brand has opened more than 150 locations across the United States and the United Kingdom. With over 750 locations in development, Slim Chickens momentum shows no signs of slowing down. “After doing research on restaurant concepts, we found Slims to be a perfect fit for us. Not only do they have a great executive team with clearly established systems and processes, we’re a big fan of the food,” said Chad. “We are excited to hit the ground running to bring Slim Chickens’ southern hospitality and fresh flavors throughout Central Wisconsin.”
The Tejas Dogs agreement follows a separate 20-unit announcement by the brand in 2020 to develop throughout Louisiana and paves the way for Wienerschnitzel to further expand its iconic quick-service footprint throughout Southern and Midwestern states. There are already plans to begin building three stores in northwest Arkansas to jumpstart the development schedule. “With personal roots in Arkansas paired with our extensive business experience, we found the perfect match with Wienerschnitzel and their unique franchise model,” said Brian Shinall, Business Manager for Tejas Dogs. “As we examined many
The brothers have played vital roles in their family’s business – they started their journey in the restaurant industry by assisting in operations at their parents Arby’s business, which has been in the family for more than 35 years. They then ventured out on their own and opened Freddy’s Frozen Custard in Central Wisconsin to provide communities with more food variety. “Chad and Nick are ideal operators to break Slims’ into Wisconsin. Their experience in successfully operating Arby’s and Freddy’s proves their expertise,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Also, the deep understanding they have of the Wisconsin restaurant scene will quickly make Slim Chickens a go to meal time destination.” For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com 50 Franchising MAGAZINE USA
Named Top Pet Franchise for the Eighth-C
anchise Inks 20-Unit to Enter Arkansas
MOUNTAIN MIKE’S PIZZA PROUDLY OPENS FIRST ARIZONA LOCATION IN MESA
ly Impressive Development Deal in Louisiana QSR diversification opportunities for our business portfolio, Wienerschnitzel captured our attention with its recipe for success spanning six decades, including low food costs, simple operations, strong corporate support and the entirely underserved markets in Arkansas; and let’s not forget America’s love of hot dogs.”
Mountain Mike’s Pizza, a leading California-based family-style pizza chain for more than 40 years, known for its legendary crispy, curly pepperonis, Mountain-sized pizzas, and dough made fresh daily, is excited to announce the opening of its first Arizona location in Mesa.
With a refreshed focus on franchise expansion, Wienerschnitzel is aggressively pursuing new growth via multi-unit partnerships and area development programs. Despite the challenges of the pandemic, Wienerschnitzel continues to experience systemwide sales increases through its already popular drive thru, delivery and familyfriendly meal options. Wienerschnitzel currently has over 330 franchise locations in 10 states.
The new restaurant is owned and operated by Pelican Food Concepts. Located in the Mesa Riverview shopping center on Dobson Road, Mountain Mike’s is thrilled to introduce the brand’s signature experience of “Pizza the Way it Oughta Be!®” to Mesa locals and beyond with more Arizona locations on their way.
To learn more about the benefits of owning a Wienerschnitzel franchise, please visit www.wienerschnitzelfranchise.com
Consecutive Year
“We’re proud to bring Arizona’s first Mountain Mike’s Pizza to Mesa, where our new guests can enjoy the family-friendly atmosphere and mouthwatering food that
has made Mountain Mike’s a household name,” said David Childree, General Manager of the new Mesa location. The expansive 3,550-square-foot Mountain Mike’s Pizza in Mesa features the same welcoming atmosphere the brand is known and a design that pays tribute to the adventurous spirit within us all. The location includes a private patio for those who enjoy dining alfresco and a seated bar counter serving a variety of beer and wine. With thirteen 75-and 82-inch big-screen televisions throughout the restaurant and a kids’ area with arcade games, the newest Mountain Mike’s is an ideal spot for sports fans, team parties, family gatherings and group fundraising events alike. For additional information about Mountain Mike’s Pizza, visit www.mountainmikespizza.com.
Pet Supplies Plus Ranks #20 on Entrepreneur Franchise 500 Recognized on the franchise industry’s mostreputable and competitive annual ranking, Pet Supplies Plus, the largest independent pet retailer in North America with over 600 stores in 38 states, ranked No. 20 on Entrepreneur Magazine’s 2022 Franchise 500 list. The ranking evaluates from the following five key factors: the size & growth of the company, costs & fees, support, brand strength and financial strength & stability. Each eligible franchisor was scored based on more than 150 data points, and those with the highest
cumulative scores became the Franchise 500. Pet Supplies Plus, America’s Favorite Neighborhood Pet Store remains No. 1 in the pet category for the eighth-consecutive year. This annual recognition for the largest independent pet retailer, follows one of the strongest development years to date with 118 new store agreements signed. For more information on Pet Supplies Plus franchise opportunities, visit www.petsuppliesplusfranchising.com Franchising MAGAZINE USA 51
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cover story: blueFrog Plumbing + Drain
Why Veterans Make Good Franchise Owners
account for only 7% of the American population, they account for 14% of the franchising network, as franchising has proven to be an ideal structure for veterans to become leaders in the US economy.
Veterans make great franchisees In my nearly two decades in franchising, I have had great opportunities to meet, work with, and learn from various franchise owners. Many of these successful franchise owners are military veterans and more often than not, are among the most qualified candidates for franchise ownership. This should come as no surprise as their military training instills the necessary combination of discipline, grit, selfsacrifice, and leadership - all of which are instrumental in running a successful business. Veterans contribute significantly to the franchising community. While veterans 52 Franchising MAGAZINE USA
First and foremost, veterans make great franchisees because they are accustomed to adhering to established systems. The military has a well-defined set of rules and guidelines that all members must follow, and while franchising is not nearly as rigid or restrictive as the military, it has been demonstrated time and time again that the most successful franchise owners excel in their businesses by adhering to a working, routine system. Precision in executing systems and following procedures is emphasized in military training, and in the franchising world, translates to success. Next, veterans commonly develop a firm grasp on what it means to be a leader. This is instilled in them during their time in the military and rolls over when
Precision in executing “ systems and following procedures is emphasized in military training, and in the franchising world, translates to success.
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veterans become franchise business owners. Veterans are experienced in managing people, which equips them to be excellent communicators. They also have a strong understanding of goals and how to achieve them - all of which are crucial to franchise ownership. The most successful franchisees naturally assume a true leadership role within their organization rather than becoming ‘stuck in the weeds’ of day-to-day operations. As with the military, successful franchisees and employees work seamlessly as a team to accomplish an overarching mission. In addition, veterans have a natural inclination to work hard. Serving in the military requires a high level of drive and commitment that is needed to succeed in business ownership. Starting a business of any kind is hard work…harder than most realize, but veterans possess a unique, demonstrated ability to ‘carry the load’. The military receives extensive training and teaches highly specialized skills that are used to perform highly specialized tasks. This means that a veteran can enter a new field and increase his or her chances of success by following the franchisor’s proven business model and completing the comprehensive training program. Veterans also have a great ability to work well under pressure. While being in the military takes risk-taking to a new level, this is commonplace in the day-to-day of business ownership as well, you must be able to take risks to succeed. Starting and running a business can be stressful, challenging, and time consuming, and it has proven time and time again that not just anyone is cut out for the job. However, veterans are (quite literally) veterans in handling overwhelming situations - and are well equipped to overcome nearly any challenge or obstacle. This is the foundation of what a veteran is taught
during their years of military service, and it serves them well in their franchise endeavors. Lastly, veterans possess a ‘teamwork makes the dream work’ mindset. In the military, one of the most important skills to have is the ability to work as a team for an overarching mission. The will to sacrifice your life for the greater good of the country is a unique quality that only military veterans can say they have, and the bond this forms between members of the military is unbreakable. This allows for a high level of communication and collaboration, and makes veterans that much more capable to be a franchise owner. If you are looking for a franchisee that knows how to lead, but also knows how to take a step back and work effectively with members of their team to achieve measurable results - look no further than the brave veterans who have sacrificed so much for our country and will do the same for their business.
VetFran Membership Shows a Commitment to Hiring More Veterans The International Franchising Association (IFA) takes seriously its mission of assisting and hiring veterans, most notably through the Veteran Transition Initiative (VetFran). VetFran is a network of over 600 franchise systems located throughout
the country that has assisted over 6,500 veterans and military spouses in acquiring a franchise business. VetFran enables veterans to transition from selfless service to selfless service in their communities. The path to business ownership should be straightforward following distinguished service to our country, which is why bluefrog Plumbing + Drain offers qualified US veterans a 7% discount on our franchise fee through our participation in VetFran.
About blueFrog Plumbing + Drain A blueFrog Plumbing + Drain franchise is a low-cost investment opportunity offering high growth potential. Join this fresh new brand as it spreads throughout the nation in 2022 and beyond. Standard franchise costs range from $109,730 to $361,015 — or $37,230 to $203,515 for a conversion franchise — much less than the usual plumbing franchise brands due to the lack of brick-and-mortar expenses. For in-depth details about the blueFrog Plumbing + Drain franchise opportunity, fill out a free franchise information request form or learn more by calling 877-697-6110. Franchising MAGAZINE USA 53
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FRANCHISEE IN ACTION: Troy Ingle | Huntington Learning Center
Top 3 Tips on Relating to Your Consumer Audience to Drive Results Driving bottom-line results is always top-of-mind for business owners big and small, and working to set expectations, strategize operations, and garner those desired results can be an overwhelming task. Where do you start? What matters most? What drives your business strategy? For Air Force veteran Troy Ingle, a Huntington Learning Center franchisee of five years in Fleming Island, Florida, the key to driving results is honing in on and relating to your consumer audience on a deep level. Ingle is coming off the heels of his strongest month in business yet in October 2021. He credits this success to a consumer-centric approach to business. The below tips are meant to inspire business owners in setting the groundwork to drive bottom-line results with a strategic focus on relating to your ideal and existing customer-base.
Focus on Building a Strong Team to Deliver a Memorable Consumer Experience The groundwork for success in relating to your audience begins with focusing on the team that is working with consumers directly. Creating a great experience 54 Franchising MAGAZINE USA
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Consumers seek out your business for a specific purpose. Hone in on the “why” so that you can better understand what leads to sustained recruitment and retention of customers.
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for your customers extends further than excelling in customer service – all businesses can provide good customer service. What sets your business apart is delivering a memorable consumer experience that differentiates from competitors and drives results. Your team’s technical and industry-related skills aren’t all that is needed to create a business environment that is relatable to consumers. Establishing an emotional connection with the customer is critical and something that is often overlooked. More attention needs to be placed on perfecting the personalized interaction between the customer and the team member. Your team members need to be able to consistently put themselves in their customer’s shoes, understand their needs, anticipate future needs, and deliver an experience that not only meets but exceeds expectations. While many franchise brands have made impressive digital improvements amid the pandemic, equal attention should be placed on energizing frontline employees to focus on building the customer experience. Ingle stresses that technical skills and the systems and processes of the job can
be taught, but empathy and passion for interacting and helping consumers must be innate. Remember not to lose sight of the value in the human connection and experiences that fuel your relationship consumers and make your business great.
Build Relationships with External Organizations Tied to Your Audience Once you’re confident in your team’s ability to deliver your ideal consumer experience, it’s time to focus on the external environment where consumers are living their day-to-day. For Ingle, the most promising external organization to align with is the local school district, but he doesn’t just focus on the attention of parents – he works to build and maintain relationships with the teachers. The teachers in Ingle’s local schools are closest to the students currently enrolled in his business, and those who could potentially receive tutoring services from Huntington Learning Center in the future. In addition to building and maintaining relationships with local teachers, Ingle also focuses his energy on involvement with
The students who come to Ingle’s Huntington Learning Center are there to gain confidence in learning new things. Therefore, Ingle makes it his team’s priority to treat students as individuals and tailor the tutoring programs to fit their unique needs, academic goals, and schedules. Ingle validates and delivers on his consumer’s why - their reason for enrolling their children in Huntington’s services to help relate to his current and prospective audience. Parents are binding factors in reputation and referral, and through the relationships built with them, Ingle is able to both recruit and retain customers.
other community organizations that tie into his industry. He is an active member of the advisory council for early childhood development at one high school, in addition to participating in the business advisory council at another high school. Not only do these relationships with external organizations allow for exposure of the brand, it also provides Ingle and his business with a pulse on what consumers are focusing on throughout the year and trends in the education industry. This involvement gives his business the opportunity to prosper and deliver on exactly what consumers want and need.
Understand Your Audience’s Why – Leverage this to Recruit and Retain Consumers seek out your business for a specific purpose. Hone in on the “why” so that you can better understand what leads to sustained recruitment and
retention of customers. You must also commit to actively listening to your
customers – whether that be through in-
person interactions, surveys, or business reviews. This will allow you to gain a
deeper understanding and deliver on their expectations.
Businesses that prevail are the ones that truly understand their consumer audience and build strategies to best serve them. With a customer-centric mindset, businesses can strengthen their relationships with customers – in turn, impacting bottom line results. By honing in on his team, the existing students at his franchise, and the community he serves, Ingle has been able to build a strong base that has fueled personal business growth and helped his students meet their goals at the same time. To learn more about Huntington Learning Center – Fleming Island, visit https://huntingtonhelps.com/center/ flemingisland Franchising MAGAZINE USA 55
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FRANCHISEE IN ACTION: Bodybar Pilates
BODYBAR Pilates Signs Agreement to Help California Find its Balance Reformer Pilates Concept to Open First California Studio in North County, San Diego It has long been a goal “ of ours to own a business together, along with having a place to give back to our community. BODYBAR provides the perfect opportunity to do just that.
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the workout program immediately captured my attention. The need for us to join the team came naturally. We’re excited to grow with BODYBAR and cannot wait for North County to meet us at the BAR.”
BODYBAR Pilates (BODYBAR), known for its use of core Pilates principles with a modern twist, recently announced that it has signed a franchise agreement to raise the bar in North County. The new studio is slated to open its doors in the fall of 2022 and will mark the concept’s California entry. The Reformer Pilates studio that has become a health and wellness hit in the Dallas – Fort Worth area is now elongating that enthusiasm into North County, partnering with local residents Alex and, Kirk Anderson. Blending its 56 Franchising MAGAZINE USA
focus on strength, toning and modern movement with a warm, welcoming, spalike environment, BODYBAR creates an unmatched Pilates experience centered on fostering a destination where a community of members can come together daily to maintain sound mind, body and spirit. “It has long been a goal of ours to own a business together, along with having a place to give back to our community. BODYBAR provides the perfect opportunity to do just that,” said Alex Anderson, co-owner of BODYBAR Pilates North County. “The first time I stepped into BODYBAR, I knew in my heart it was the right place for us. The family-like community, the growth opportunities and
With more than 15 years of combined experience in the U.S. Navy, Alex and Kirk Anderson bring a diverse background to the BODYBAR team. Kirk offers leadership expertise from his 10 year experience as a Naval Intelligence Officer in Iraq and Afghanistan. The couple met while serving in the military during a training session, led by Kirk, where they learned shooting drills and how to drive HMMWV. From there, they went on to serve separate teams in Iraq and Afghanistan. Alex brings a versatile skillset with a background as an intelligence specialist, supporting SEAL five and six in her deployments. After honorably discharging, Alex pursued her passion as a freelance makeup artist and yoga instructor. Together, the couple share a passion for fitness, health and wellness. Today as parents of four children, Alex and Kirk recognize the impact of being connected
with your neighbors, and are committed to playing a part in giving back. Combining their love for fitness and community the Andersons will oversee the day-to-day operations of BODYBAR North County. The new BODYBAR marks the brand’s first California location, serving the Carmel Valley and Del Mar areas. Using core Pilates principles each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals. “At BODYBAR, we’ve worked to build a fitness concept that values community at its core and our franchisees play a pivotal role in fostering that community,” said Matt McCollum, CEO of BODYBAR Pilates.
At BODYBAR, we’ve worked to build a fitness concept that “ values community at its core and our franchisees play a pivotal role in fostering that community. ” “The Andersons have the passion, mindset and drive to ignite the Transform Your Body, Transform Your Life movement in North County and we look forward to growing with them in California.” With eight locations currently open and 13 in the development pipeline, BODYBAR is continuing its national growth into the new year with talented entrepreneurs like the Andersons. Key expansion territories across the United States include Austin, Houston and San Antonio in Texas as well as Kansas City, Oklahoma City, Phoenix, Tampa Bay and Salt Lake City. For more information about the BODYBAR Pilates franchise opportunity, please visit https:// bodybarpilates.com/franchise/.
About BODYBAR Pilates Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes can be customized to any fitness level. With three studios open in the Dallas-Fort Worth area and four more openings planned before the end of 2020, BODYBAR Pilates is continuing to expand its presence nationwide through franchising. Franchising MAGAZINE USA 57
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FRANCHSE IN FOCUS: FASTSIGNS
FASTSIGNS
Is the Number One Franchise Opportunity in the Signage and Graphic Sector FASTSIGNS International, Inc., franchisor of FASTSIGNS®, the leading sign, graphics and visual communications franchise, was recently ranked the #1 franchise opportunity in its category on Entrepreneur magazine’s Franchise 500®. This marks the sixth consecutive year FASTSIGNS has achieved this honor and represents the recognition of the brand’s outstanding performance in areas including unit growth, financial strength and stability, and brand power throughout 2021. Recognized as an invaluable resource for potential franchisees, FASTSIGNS not only ranked first in the sign, graphic, and visual communications category, but was 58 Franchising MAGAZINE USA
also the only brand within its category to earn a place among the top 100 franchises on the prestigious list. FASTSIGNS has been a mainstay for years on Entrepreneur’s Franchise 500 list. The worldwide franchisor of over 750 independently owned and operated sign shops in eight countries, FASTSIGNS provides comprehensive signage and graphic solutions to help businesses of all sizes and across all industries attract attention, communicate their message, promote their products, help visitors find their way and extend their branding across all their customer touchpoints. It’s no wonder FASTSIGNS has taken the lead in the $29 billion signage and graphic industry. “Our success is only possible thanks to the hard work and commitment of our
franchisees who work tirelessly to support each other,” said Mark Jameson, Chief Support and Development Officer at Propelled Brands. “At FASTSIGNS, we believe that our franchisees’ success must always come first. We are by their side every step of the way when they join our brand to ensure our franchisees become the go-to resource for visual communications in their communities.” Franchisees receive ongoing training and support to stay ahead of the competition and exceed the needs of their local business community. The roadmap for FASTSIGNS’ continued growth also includes the progress made and the continued investment in building FASTSIGNS to be a diverse community of franchisees from all walks of life. This dedication can be seen in FASTSIGNS’
commitment to help veterans and the formation of a Diversity and Inclusion Committee. The Diversity and Inclusion Committee was created to foster an environment that promotes and prioritizes diversity and inclusion within the FASTSIGNS system and the broader signage and franchising industries. The committee, composed of eight members, tackles subjects such as increasing the number of minority franchisees within the FASTSIGNS system, promoting more open dialogue and collaboration, workplace environments, training protocols, education, and other topics to create more inclusive initiatives. Additionally, the committee works to ensure diverse individuals can lead a rewarding career at FASTSIGNS locations worldwide. “Every company should value diversity and inclusion because of the richness and strength it brings to their business,” said Catherine Monson, CEO of FASTSIGNS International, Inc., CEO of Propelled Brands, and Chair of the International Franchise Association. “Diversity and inclusion needs to extend beyond professional backgrounds, personalities, and other life experiences, and encompass all of an individual’s unique characteristics and experiences, including race, gender, ethnicity, religion, age, disability, national origin, and sexual orientation. As the leader of our sector, FASTSIGNS is proud to lead the way as the signage and franchising industries continue to become more diverse and inclusive with every passing year.” “We always have to remember that there is a bigger world out there,” said Howard James, FASTSIGNS franchisee and member of the Diversity Committee. “Every person has different points of view, different backgrounds, different circumstances, and I think it’s crucial that the other owners, myself included, know that just for the good of our business. If I’m unfamiliar or have a bias toward a specific group of people, I’m doing myself and my business a disservice. If I let my own bias control me, I may lose what could have been a great customer or even a future employee.”
FASTSIGNS provides veteran-friendly financing options such as a reduced franchise fee and reduced royalties for the first year of business to encourage veteran franchisees to join the brand. This has led to more than 10% of all FASTSIGNS franchises being owned by veterans and has earned FASTSIGNS a place on Entrepreneur magazine’s Top Franchises for Veterans list for the past five years. The total investment for a FASTSIGNS franchise is approximately $233,555 $307,308 including a $49,750 franchise fee. Ideal candidates have a net worth
of $300,000, of which $80K is liquid.
Additionally, FASTSIGNS offers a special incentive for veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs,
and firefighters, which includes a 50%
reduction on the franchise fee -- a savings of $24,875.
For information about the FASTSIGNS franchise opportunity, contact Mark Jameson at 214-346-5679 mark.jameson@propelledbrands.com Franchising MAGAZINE USA 59
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EXPERT ADVICE: Mike Kelsey | Storm Guard Franchisee
Why Franchise Consulting is the Best Business Opportunity for Veterans Storm Guard Franchisee, Mike Kelsey, Breaks Down Why Military Veterans Excel in the Franchising Industry Mike Kelsey, a United States Military Veteran turned Storm Guard Franchise Business Consultant, shares his story and the valuable lessons that he learned while in service that have helped him to succeed within the franchise industry. Kelsey served in Afghanistan before returning home and now works as a Franchise Business Consultant on the corporate side of Storm Guard, helping serve franchisees across the nation.
My Credentials I grew up in Fayetteville, NC, and came 60 Franchising MAGAZINE USA
from a long line of military history in my family. It was a major part of my upbringing, so throughout my childhood I was aware that I would one day serve as well. I went on to serve in eight different units and multiple combat tours throughout my 20 years of military service. Early in my military career, I served as an Infantryman, which heavily involved employing leadership and executing on daily missions. Due to injuries while serving, I transitioned into Military Intelligence. During my time in service and throughout my combat tours, I recognized my ability to influence people and bring different divisions of the military together. I ended up becoming a recipient of multiple awards for outstanding performance and
professionalism, including the Bronze Star and Recruiter of the Year in the United States Army. Throughout my time in the military, I learned valuable lessons that are applicable to my personal and professional life today. The ability to think swiftly and learn while on the job are all attributes that I had to master to stay alive during my service. Today, I use these skills to help my family and colleagues. Once my time in the Military was over, I knew that the skills I learned would be applicable to a future career in leadership.
What Led me to Franchise Consulting Despite receiving many offers to stay in the military and work as a government contractor, I left the military after 20 remarkable years to start a new career and be closer to my family. I chose a new path: business. I thought this would be the perfect industry to pursue because I discovered my ability to deliver a plan and help people reach their goals. Initially, my family and I had owned a franchise in a larger franchise model, in which I led the day-to-day business activities. Due to my extensive military background and experience as a Master Sergeant, I was
Watching other people “ achieve their goals with my help is something I will never tire of, and it drives me every single day.
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knocked down, I would not have overcome the challenges that the pandemic presented. We have developed a family here at Storm Guard and I am so thankful for the work that we have done throughout our community.
What Makes Veterans Well-Suited for Franchising
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Throughout my time in the military, I learned valuable lessons that are applicable to my personal and professional life today. The ability to think swiftly and learn while on the job are all attributes that I had to master to stay alive during my service.
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constantly involved in delivering plans and helping other leaders develop to hit their goals, which lead me to coach franchisees on their journey to success. During that time, I pursued graduate school for my MBA. Years later, our family sold the franchise, and I began the search for new opportunities. I did some research and found Storm Guard, an innovative and recession-resilient roofing and construction brand. I fell in love with the company, the culture, and the exceptional service that they provide. Soon after, I met with Shane Lynch, President of Storm Guard, to discuss and explore next steps to join the Storm Guard team. I looked forward to the opportunity to become the brand’s Franchise Business Consultant. This role resonated with me and allowed me to better apply the skills I had learned while serving. It allowed me to help grow and lead a brand that was rapidly expanding in an ever-changing environment. My
motivation for my current role is driven by my passion for selfless service, as it allows me to elevate others. I am currently guiding 18 Storm Guard franchisees to success, teaching them creative ways to manage their businesses, increase profitability, employees, materials and production crews.
Military Skills Help Veterans Navigate the COVID-19 Pandemic The skills that I have learned throughout my military service have been incredibly helpful to my new career as a Franchise Business Consultant. I was able to learn valuable leadership skills that have helped assist Storm Guard in putting together a team that we can trust to provide nothing short of excellence every day. Those skills have been truly put to the test in the last couple of years. If it was not for the lessons I learned in the military, such as getting up and working harder every time you get
Storm Guard was very attractive to me because it was a young franchise that had great potential to grow. Because of that, I looked for young entrepreneurs that I could give the opportunity to grow within in the company. I immediately became very passionate about growth, building and developing of leaders within the Storm Guard franchise. I also saw a lot of potential for myself to grow in the role and pass down the knowledge I had learned along the way as an industry leader in the trade. Watching other people achieve their goals with my help is something I will never tire of, and it drives me every single day.
Advice for Military Veterans Looking to Transition into the Franchising Industry My greatest piece of advice for Veterans looking to get involved with the franchising industry would be if you are looking for structure, quality brands and teamwork franchising is a perfect fit. Another important step would be to do your research and find a company that aligns with your values. One resource that I recommend would be Franchising for Heroes, a newly formed organization with the goal of helping servicemen, women, and first responders find jobs and break into the world of business ownership. Look at your exit from the military as a fresh start. The skills and unique experiences that you have learned and experienced can open up doors that you may have never thought were possible. Franchising MAGAZINE USA 61
FR A NC H I SE & SERV I CES D I RECTORY
AAMCO First started in 1963 by Anthony Martino as a transmission repair shop, the company now has nearly 700 locations throughout North America and about 12 years ago expanded into total car care. AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer.
Bloomin’ Blinds Founded the morning of 9/11...our incorporation papers received their approval stamps within minutes of the towers being struck...Bloomin’ Blinds is a family company. Karen McGuffin founded the company in Dallas and was joined by her three sons within a handful of years. Together they created Bloomin’ Blinds over the next 16 years before the franchise was formed. Now Karen is retired and the boys are still running the show. Bloomin’ Blinds has always been a “repair company that happens to sell a ton of blinds”.
Business Finance Depot
With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process. http://www.aamcofranchises.com
Early on we realized that retailers were primarily sales only and Bloomin’ Blinds had a significant differentiator in the addition of the repair concept. The business model has weathered the economic storms that followed 9/11 and the housing bubble pop in 2008. Bloomin’ Blinds is a technology based, fresh, new approach to an industry otherwise resisting modernization. For more information contact Kelsey Stuart at: Ph: 1-214-995-1062 Email: kelsey.stuart@bloominblinds.com https://www.bloominblinds.com/
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
caring transitions
with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.
Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing
Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance. With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program. We provide marketing collateral, signage, POP
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In addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves by servicing the automotive aftermarket as franchisees.
Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com
displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte. Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com
The owners of a family oriented business Dough & Arrows aim to expand their business through nationwide franchising opportunities. Dough & Arrows is well known for their famous Edible Cookie Dough, Gourmet Ice Cream, delicious homemade desserts, and family atmosphere. Based in Hanover, PA, Dough & Arrows is currently looking for potential
Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015
FirstLight Home Care FirstLight Home Care offers comprehensive, in-home, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance. FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation. The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy, &
Image One USA Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review. Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One
QC Franchise Group (DBA QC Kinetix) QC Kinetix is a Charlotte, North Carolina-based franchise company leading the way in helping people maintain an active lifestyle using comprehensive regenerative medicine treatments to address musculoskeletal conditions and joint pain. QC Kinetix is the place to go when you’ve been told invasive surgery is your best option, or after you’ve tried everything to eliminate the pain and immobility of your condition without success. We provide comprehensive regenerative medicine injection treatments, including stem cell therapy with
franchisees all across the United States. For potential franchisees who are family oriented and who wish to spread joy to the community while being at the forefront of a burgeoning food trend, Dough & Arrows might just be the business family you are looking to join. Ph: 717-969-8481 E-mail: info@doughandarrows.com www.doughandarrows.com
FR A NC H I SE & SERV I CES D I RECTORY
Dough & Arrows
• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the baby-boomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million. We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you. Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com
provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses. Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide. For information on the franchise, visit http://ImageOneUSA.com
BMAC, regenerative cell therapy with amniotic membrane tissue, A2M therapy and PRP therapy. With such a wide array of regenerative medicine treatments available, we make sure to discuss all the therapeutic options with each of our patients. While not all patients may be candidates for all therapies, we will help guide you to make the most appropriate decisions for your particular condition. We treat everyone from weekend warriors and professional athletes to active aging patients who want to stay active. QC Kinetix clinics are dedicated to maximizing the body’s ability to help heal and repair itself from the inside out for vastly improved function and overall quality of life. https://qcfranchise.com/
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FR A NC H I SE & SERV I CES D I RECTORY
Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta. Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts. Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
www.remedysalonsuites.com/franchise
The red Chickz
this with systems and growth in mind, so you can become the next proud owner of a The Red Chickz restaurant franchise with ease.
We’ve Done the Heavy Lifting for You We know the restaurant business and have done our homework. From the homestyle kitchens of Nashville to The Red Chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market. We make it simple. Our team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed
Sheenco Travel Sheenco Travel began trading in 2012 under the name Shamrock Vacations. Nowadays Sheenco is the leading name in luxury travel to Ireland and the UK and has just launched a brand new Travel Franchise in the USA. Our focus on luxury helps us to stand out as we only use 4* and 5* properties and have a special focus on the wonderful Castle accommodations available throughout Ireland and the UK. But more than anything it’s the level of service we offer, from the first point of contact until after your reluctant arrival home. Our friendly and close knit team go beyond your expectations with ease. Despite the difficulties of
remedysalonsuites@gmail.com
An investment in a restaurant franchise like The Red Chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our brand. www.theredchickz.com
the Global Pandemic, Genevieve continued with the companies plans (albeit on a delayed timescale) to expand their operation in the US and the Sheenco Travel Franchise was launched in June 2021. When asked about the timing of the expansion Genevieve laughingly asks “having started a business in a recession when else would you expand but in a Pandemic?!” Thanks to a solid team and great communication with guests and team members alike, Sheenco Travel have come out the other side of the Pandemic relatively unscathed and the future looks bright for this progressive and innovative company. Opportunities@sheencotravel.com www.sheencotravelfranchise.com
Slim Chickens
10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas.
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces. Today, there are more than 145 Slim Chickens locations open and 700 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 700 units in
VFPnext VFPnext - So much more than just a CRM. VFPnext delivers complete marketing automation that provides a 360° view of prospects and members. Speed to Lead is the winning formula in 2021 and VFPnext connects staff to leads in less than 60 seconds with our innovative Hot Lead Notification.
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chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio. For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com
orientation to increase personal training sales - all on a single platform. The VFPnext platform collects more data on your prospects and members and is built “API first” for seamless data integration and leverage across your softwares.
Increase speed to member conversion with a complete member tour.
Join in the excitement of the fastest growing marketing automation system (CRM) in the fitness industry and switch to an enterprise solution used by the best clubs.
Enroll members faster with our seamless, branded digital enrollment, and provide a compelling member
Email: info@vfp.us Website: getvfpnext.com
Y A W T A E R G A E R A S G N I T A-Z LIS S S E N I S U B R U O Y TE O M O TO PR
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com
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our Next Feature:
Franchises in your Price Range
Next month our Special Feature on Franchises In Your Price Range in 2022 provides the perfect opportunity to showcase your Franchise.
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