Page 49
Veterans in Franchising december 2020
www.franchisingusamagazine.com
BooXkeeping Franchise wants both Veterans and active military spouses to join its ranks
How Franchises Can
Identify and Recruit Their Ideal Franchisees
why veterans and law enforcement officers
make perfect franchisees
Franchising USA
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
Franchising USA
Page 51
V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t December 2020 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com
Contents On the Cover
Q&A
45 Cover Story: BooXkeeping Franchise Wants Both Veterans and Active Military Spouses to Join Its Ranks
58 Why Veterans and Law Enforcement Officers Make Perfect Franchisees Mustafa Browne, JDog Carpet Cleaning
54 How Franchises Can Identify and Recruit Their Ideal Franchisees 58 Why Veterans and Law Enforcement Officers Make Perfect Franchisees
Have Your Say 54 How Franchises Can Identify and Recruit Their Ideal Franchisees Josh Robinson, Pearle Vision
Veterans Profile 56 Why a Security Franchise is Perfect for Military Veterans Jerrod Littleton, Surveillance Secure
Expert Advice 60 Veteran Utilizes Lessons Learned from the Marines to Be Successful Franchise Owner Lamarr Cook, Franchisee, Raleigh Intelligent Office
Franchising USA
V e t er ans in Fr anchising
cover story: BooXkeeping
wants both Veterans and active military spouses to join its ranks An emerging bookkeeping franchise is not only targeting Veterans, but also active military spouses with an aggressive discount to attract them.
basis; professional accountants who are looking to include bookkeeping into their portfolio of services; and existing bookkeepers who want help attracting new clients to their business. Another category of people BooXkeeping is targeting is people looking to come to the United States under the E2 Treaty Investor Visa.
BooXkeeping, which offers remote bookkeeping services to small and medium-sized businesses throughout the United States, is offering a 30% reduced franchise fee to the United States military Veterans and spouses of active military members.
For the first four franchisees who come onboard, Booxkeeping is offering a generous 50% discount on the franchise fee. “Early Adapters” will only have to pay $14,900, and the first franchisee is expected to sign before the end of the year.
“This work can be done remotely and if a military member moves locations, their spouse can take the business with them! said Max Emma, CEO of BooXkeeping, which is headquartered in Las Vegas, NV. Max said he likes veterans as franchisees because their military training gives them the ability to execute plans well. A BooXkeeping franchise can also be started as quickly or slowly as a person wants, making it ideal for Veterans who are transitioning back into civilian life. They can do it on evenings and weekends for extra income or they can jump in full-time, Max noted. In addition to Veterans and spouses of active military members, ideal franchisees for BooXkeeping would include stay-athome parents who are looking to get back into the workforce, maybe on a part-time
Franchising USA
Max said the franchise prefers its franchisees to be owner operators.
Within the next five years, the CEO aims to have 100 franchise locations throughout the United States. At the moment, BooXkeeping franchises are available in 35 states -- including California, Texas and Florida -- with more to be added next year. The franchise offers protected territories to its franchisees, as well as an opportunity to provide bookkeeping services nationwide.
Getting started Max started BooXkeeping in 2011 after he did some research and found that pricing for outsourcing bookkeeping services was all over the place. After starting and running some other businesses, he was looking for another opportunity and was also looking to outsource his own bookkeeping.
“I created a scope of work and I went to probably 20 bookkeepers in San Diego and for the exact same scope of work, I got prices ranging from $300 to $1,800,” he explained. “I understood that there is an opportunity because there was such a big range for the exact same scope of work. I’m an accountant by trade, so I decided to go back to my roots.”
Opportunities abound Max said BooXkeeping presents an excellent opportunity for individuals who are looking to start a business with low initial investment, low overhead, but high revenue earning potential. A BooXkeeping Franchise can be started with a printer, a scanner, a computer, and a home office. “Bookkeeping is a $4.2 billion per year industry in the United States and it currently has about 3.5% of annual growth rate, and most small companies outsource their bookkeeping,” he stated. Outsourcing their bookkeeping allows small businesses to concentrate on their core business offering and saves them money because then they don’t have to hire a full-time bookkeeper, the CEO explained. Small businesses that do their own inhouse bookkeeping usually end up having their bookkeeper do some administrative work, which means they end up overpaying for that person, or they have an admin person taking care of the bookkeeping, which they are often not qualified to do. By outsourcing their bookkeeping, they get to
“BooXkeeping presents an excellent opportunity for individuals who are looking to start a business with low initial investment, low overhead, but high revenue earning potential. A BooXkeeping Franchise can be started with a printer, a scanner, a computer, and a home office.”
pay for a bookkeeper only for the time they require that service.
Support and training BooXkeeping training starts with two weeks of BooXkeeping University in Las Vegas. During non-pandemic times, the first week of training would be in-person and include training on the franchise’s policy and procedures, two days of live sales and networking training and classes on using the Booxkeeping software and the franchise’s internal client management
system, which is called BooXDesk. The second week is done remotely online with a live instructor while the franchisee is in their home location. If the franchise has enough people to train on the east coast, they could also host a training session in that area of the country. As for support, Booxkeeping offers full marketing support. It provides franchisees with a local web page, SEO, and content for blogs and social media. Booxkeeping also helps franchisees with staffing.
Max said his advice to anyone looking at opening a bookkeeping franchise is to understand why they want to become a business owner. He would advise people to figure out if they are looking to make passive income or have the business become their full-time job. It’s a good idea when getting into any business opportunity to have a strategic plan for yourself for the next several years, he advised. For Veterans, spouses of active military personnel and anyone else who wants to start a business with low initial investment and huge upside, BooXkeeping offers an opportunity to get in on the ground floor of an emerging brand and grow with that brand. www.booxkeeping.com
Franchising USA
V e t er a ns i n Fr a nch isi ng
Page 53
V e t er ans in Fr anchising
HAVE YOUR SAY: Josh Robinson | Pearle Vision
How Franchises Can Identify and Recruit Their Ideal Franchisees
Josh Robinson
Franchising USA
Finding and signing the right franchisees has never been more important. As you look toward your goals for new franchise owners in 2021, it’s important to know exactly who you are looking for so that you can grow your system with the right people.
Franchisors often say the most important consideration is finding franchise owners who are the right “fit.” How you determine that depends heavily on your business model and the values that are most important to your company. So, where do you begin to find your ideal franchisees?
Do they fit into your industry? A good place to start is to think about your business model and what kind of people generally are attracted to your industry and your franchise system. Pearle Vision, for instance, is an optical franchise that operates at the intersection
“Franchisors often say the most important consideration is finding franchise owners who are the right “fit.”
We also market our franchise opportunity to an investor persona. Investors interested in the healthcare industry seek franchises that have scalable business models so that they can quickly grow their business. For example, our systems and processes make it possible for franchise owners to successfully run their business without a background in the optical industry. Investors are likely contenders for multiunit agreements, which are attractive because they offer reduced fees and exclusive territory rights. Additionally, multi-unit agreements in strategic markets are important vehicles of growth for the franchise system.
Do they share your values?
“A good place to start is to think about your business model and what kind of people generally are attracted to your industry and your franchise system.”
of healthcare and retail. Having eye
doctors under the same roof as the retail operation has been a cornerstone of our
business model since the first Pearle Vision opened in 1961. Eye doctors and opticians – the technicians who fit and dispense
glasses – are natural candidates to become franchisees. Because of their training and
chosen careers, we know that optometrists, ophthalmologists and opticians are
knowledgeable about and invested in the
vision care industry. They most likely are
familiar with the Pearle Vision brand, too.
Another key consideration for signing a franchisee who is the right fit is whether they share your values. Whether your company has articulated core values or you operate according to principles and priorities established by your founder, a franchise’s values system is an important component in identifying your ideal franchisee. At Pearle Vision, we know our ideal franchisees are people who embody the same values that our founder, Dr. Stanley Pearle, had when he opened the first Pearle Vision. We look for entrepreneurs who share our passions for expert care, trust and personal service. Successful franchise candidates are those who are dedicated to building strong businesses that provide genuine eye care. If a candidate cannot commit to upholding your company’s values, that should make it easy to determine whether they are the right fit for your franchise. Disagreement about values is a deal-breaker. It would be easy to award a franchise to every candidate who meets the most basic financial requirements, but it’s not always the best thing for your system. Knowing
VETERANS DISCOUNT Pearle Vision proudly offers a discount of 20% off the franchise fee to honorably discharged U.S. veterans who wish to join the roster of Pearle Vision EyeCare Center licensed owners. Pearle Vision also is a member of the International Franchise Association Foundation®’s VetFran® program. VetFran was established after the first Gulf War to build a network of “brands that voluntarily offer financial discounts, mentorship and training for aspiring veteran franchisees and veterans seeking employment.” For its exceptional commitment to military veterans, Pearle Vision is ranked No. 47 on Entrepreneur magazine’s 2020 Top Franchises for Veterans list. who your ideal franchisee is and ensuring that a candidate is a perfect fit are essential to growing your franchise the right way. If a candidate does not meet your standards, it’s much better for you and the candidate to realize that before they join your system. Josh Robinson is vice president of licensing & development at Pearle Vision and is responsible for defining and developing business strategies to grow the Pearle Vision franchise system. He has more than 20 years of experience supporting franchisees and helping them optimize the performance of their businesses. www.pearlevision.com
Franchising USA
V e t er ans in Fr anchising
Page 55
V e t er ans in Fr anchising
PROFILE: Jerrod Littleton | Surveillance Secure
Why A Security Franchise is Perfect for Military Veterans “As a military veteran, I recall the structure of life in the military, and much of that structure is similar to owning a franchise.”
My military background prepared me for business ownership in a variety of ways, one of which was helping me be comfortable with taking risks. Opening a business and becoming your own boss is a huge risk, but my experience in the military helped me analyze the risks I was taking and helped me formulate the necessary steps that needed to be taken to mitigate that risk, and become a successful business owner and franchisee.
Protect and serve Surveillance Secure is the perfect concept for myself and other military veterans because it provides us with the opportunity to continue that passion for service and protecting others.
I spent seven years in the United States Army. During that time I was deployed on several peace keeping missions, where I received the National Defense Medal for my service in both the first and second Gulf Wars. It was during my time in the military that I discovered my passion for serving and protecting others. Upon returning home, I still had a strong drive to continue my service to others and began searching for opportunities where I could further utilize that passion to help others. After 12 years of working as a municipal bond trader, I began looking for a way where I could more directly work to protect and serve others and help my local community. I researched franchising because there are a lot of similarities between the franchise industry and the military, and ultimately I became a franchisee of Surveillance Secure - a commercial security integrator that consults, designs, installs, and supports a full range of enterprise grade technology for commercial clients. I currently own and operate a six-county territory in Greater Philadelphia’s Delaware Valley.
Franchising USA
Prior to opening my location, I went through Surveillance Secure’s franchisee training program where I learned how to consult with clients about their commercial security needs, design security systems, and install the various different enterprise grade technology options we offer our clients. This training gave me the confidence and foundation from which I could grow my business and protect and serve my clients. The confidence I received from the training program reminded me of the confidence I received from my time in the military, and of the crucial role team building played in a unit’s success. At Surveillance Secure, we are building a team that supports and assists our clients and one another, and having that military background greatly aids in helping me understand when I need to be a leader for my team.
Support and Structure As a military veteran, I recall the structure of life in the military, and much of that structure is similar to owning a franchise. Franchising oftentimes is described as a “turn-key business model.” While opening a business of course is a large undertaking and requires in-depth research, having a franchisor like Surveillance Secure that provides the necessary structure and a business plan to follow is a major asset to have for small business owners. I selected Surveillance Secure because their model had a record of success in the commercial security market, and they had a plan in place that I could follow to ultimately become my
own boss and run a successful franchise location. Becoming a franchisee of Surveillance Secure was a decision I made not only because of my passion for protecting and serving others, but also because of the support the brand offers. Surveillance Secure offers franchisees centralized customer support and scheduling, which allows franchisees to focus on running their businesses, forging new client relationships, and continuing to grow their system.
Industry stability As military veterans, we are trained to adapt to our circumstances and develop plans to help us chart the best path forward. COVID19 has changed the business landscape for many industries, and while some categories have struggled to adapt to this new reality, others, like the security industry, have seen a drastic increase in demand. Traditionally, businesses tend to look at security technology through the lens of loss prevention or asset protection. While that absolutely is a major function of security systems and technology, the COVID-19 pandemic has helped people understand and recognize the true versatility of their security systems. Surveillance Secure has continued to provide end users with high quality, enterprise-grade technology that they are utilizing to protect their employees and customers in ways that surpass the traditional use of security technology. For example, we have been
“Surveillance Secure is the perfect concept for myself and other military veterans because it provides us with the opportunity to continue that passion for service and protecting others.� installing thermal cameras that can identify someone who has a fever, or make sure people are wearing masks before being granted access to a building. Surveillance Secure has also been installing no-touch access controls to minimize high-risk touchpoints in buildings (door handles, keypads, etc.). All of this technology has helped Surveillance Secure continue to protect customers and employees while continuing to serve our clients. Military veterans are loyal, skilled, dedicated, and incredibly hardworking individuals that any company would be lucky to employ. I encourage veterans to take the risk like I did and to use those skills to put together a plan on how they can become their own bosses. Becoming a franchisee of a brand like Surveillance Secure provides the perfect structure for military veterans to showcase how their military backgrounds have perfectly prepared them to become successful business owners. https://surveillancesecurefranchise.com/ https://surveillancesecuredelawarevalley.com/
Franchising USA
V e t er ans in Fr anchising
Page 57
V e t er ans in Fr anchising
Q& A: Mustafa Browne | JDog Carpet Cleaning
Why Veterans and Law Enforcement Officers
Make Perfect Franchisees
The following is an excerpt from a conversation with Mustafa Browne, a U.S. Air Force Veteran, former Deputy Sheriff, and current owner of JDog Carpet Cleaning New Kent County, VA part of the JDog Brands franchise. He shares more about what led him to franchising, what fellow Veterans and law enforcement officers should consider when pursuing franchise opportunities, and how COVID-19 has impacted his business. Franchising USA: To begin, can you give us a little background, including your military experience? Mustafa Browne: I joined the Air Force in 2007 and served for nine years within Security Forces; the last six years I operated as a canine handler. During my deployment to Afghanistan in 2010, I met
Franchising USA
my wife Ellen (Army), who’s now my business partner.
Franchising USA: What was the process like?
When I got out of the Air Force in 2016, I went back to school but quickly realized that I missed the action, so I joined the York-Poquoson Sheriff’s Office in Yorktown, Virginia. For about two and a half years I served as Deputy Sheriff in the uniform patrol division.
MB: Onboarding was pretty extensive. We started with a Discovery Day at JDog HQ where Ellen and I asked tons of questions. Starting a business takes a leap of faith and we had to make sure it was the right decision for our family. We quickly realized this was our future.
I loved my job, and I loved serving, but I had always dreamed of being an entrepreneur. I also wanted to spend more time with my family, so in 2019 I started exploring options, including franchising. Franchising USA: Why did you decide to pursue franchising? MB: I wasn’t entirely sure what kind of business I wanted to start, so I looked into franchising as a way to get experience. It wasn’t as risky as building something from the ground up since I knew there was a proven operating model and a team to support me. Franchising USA: How did you find JDog? MB: Back in 2016 I connected with Orion Talent, which specializes in military hiring. Orion has a partnership with JDog Brands, and I received one of their emails. JDog immediately stood out since they award franchises exclusively to Veterans and Military family members. Franchising USA: What attracted you to the JDog franchise? MB: After serving in the Air Force and in law enforcement, I missed the camaraderie. Fellow Veterans just “get it” and I could tell JDog spoke the same language. They also prioritize serving the community, which I’m passionate about.
From there, we had to get insurance, wrapped trucks, and approval from the state to operate. That took a little while, but JDog HQ was by us every step of the way. Then came a full week of training. We sat through presentations and had hands-on demos, but the real learning takes place every day in our normal operations. All told, it was around a six-month process from the initial discussion to our soft launch in September 2019. Franchising USA: What types of ongoing support is provided to JDog franchisees? MB: So many ways - including ongoing operational training, web support, call routing, marketing, etc. - but most notably, I can call anyone at HQ at any time to ask questions or get advice. We also have a great internal network of fellow franchisees who are always available for advice. That’s another way the camaraderie manifests. We’re not in competition with each other; we really want to see each other grow. Franchising USA: How has your business changed in the face of COVID19? MB: While this wasn’t the ideal year to start a business, we’ve been thriving and recently celebrated two of our best months on record. A year in, we’re growing and gaining momentum, so my next goal is to start hiring more Veterans.
“After serving in the Air Force and in law enforcement, I missed the camaraderie. Fellow Veterans just “get it” and I could tell JDog spoke the same language.”
Franchising USA: JDog Brands recently announced discounted franchise fees for current or former law enforcement. Since you served in that capacity, can you explain some of the similarities and ideals that make both Veterans and former law enforcement officials ideal candidates for franchising? MB: A sense of discipline. Work ethic, drive, and motivation. Respect, Integrity, and Trust. These are driven into us during basic training and reinforced in the police academy.
These attributes are also what sets us apart. Most customers are more willing to let Veterans into their homes than some average Joe. They know we’ll be respectful, we’re trustworthy, and we’ll do more than just get the job done - we’ll do it right and do it efficiently.
I’m so proud to be part of this organization,
Franchising USA: If someone was interested in joining JDog, what would you advise them?
community and continuing to serve, while
MB: Research, reach out to multiple franchisees, understand the competition, and actively take part in Discovery Day.
especially because it’s by Veterans and for Veterans. Veterans and law enforcement officers get what it’s about almost immediately.
But the best part is being part of the
being able to provide for and spend time
with my family. It’s incredibly fulfilling, and worth taking that leap. www.jdogbrands.com
Franchising USA
V e t er ans in Fr anchising
Page 59
V e t er ans in Fr anchising
EXPERT ADVICE: Lamarr Cook | Franchisee | Raleigh Intelligent Office
Veteran Utilizes Lessons Learned from the Marines
TO BE Successful Franchise Owner I came up in some of the roughest neighborhoods in 1970’s Detroit. The sad part is I did not know how bad things were because I had nothing to gauge them against.
The surreal sitcom the “Brady Bunch” and the nostalgic “Happy Days” were, of course, on television. These shows were far from being realistic. My life, however, was as poverty-stricken as “Good Times” and as scary as “The Night Gallery.”
Franchising USA
The kids in my neighborhood were not encouraged to finish high school, much less go to college. I learned in later years there was a lot of unconscious (and maybe some conscious) bias going around. For example, many “guidance” counselors assumed the only way out for Black youth was making it in basketball, football, or as a musician. There was little, if any, encouragement to attend college and my family life was dysfunctional at best. Unfortunately, I stunk at team sports and was robbed of my clarinet on my way home from school. This is not a woe-is-me rendition of my life. It just sums up the way I had to come up with a plan for success early in life.
Be strong now because things will get better. It might be stormy now, but it can’t rain forever. – Anonymous I wish I could say that as an 18-year-old kid I came up with some super, thoughtprovoking plan. I am sorry; that’s not the case. Plain and simple my plan for life was based on fulfilling Maslow’s hierarchy of needs [although I did not know this at the time].
I don’t like depending on people because people leave all the time. Because at the end of the day all you have is yourself and that has to be enough. – Anonymous
Maslow theorized we are motivated by five categories of human needs and these dictate our individual behavior. Those needs are physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. I saw the billboards; I spoke to a recruiter; I realized the military had everything I needed on a physiological level: food, water, and a place to sleep. It could also address my safety needs: security of body, employment, morality, and health. What I found, nevertheless, is the Marines provided so much more.
I also recognized what does not break you makes you stronger.
The military gave me a sense of belonging. “There are no white Marines and there
I realized I could only depend on one person to make my life fruitful…me.
“I learned to respect my abilities and to respect the abilities of others. I also learned to pull others along when necessary.”
are no black Marines; there are only green Marines,” shouted the drill instructor. These words still resonate close to forty years after my first day of boot camp. Remember the child that did not excel at (or even like) team sports. He was now part of a team that could mean life or death. The biases of the world still existed; they had not disappeared. They were, nevertheless, rendered irrelevant with my new-found team. I learned that no matter our upbringing, our values, our personalities, and yes even our biases, there could still be unity and belonging. Something I had not realized, much less found in the streets of Detroit. The service gave me self-esteem. Going days with less than three hours of sleep; climbing Mount Smokey and a mountain named appropriately for its difficulty during a twenty mile hump with a full backpack; and driving into a deep pool in full gear were only a few of the physical tests which showed me I was capable of overcoming any obstacle. I learned to respect my abilities and to respect the
abilities of others. I also learned to pull others along when necessary. Another self-esteem builder was in taking college courses while in the service. Not only could I hold down a full-time job but I could also achieve an A in courses like trigonometry, chemistry, and physics. I found with application and dedication there was nothing unachievable. And now I want to use these same skills as the new franchisee at the Intelligent Office Downtown Raleigh location. Beyond helping small business owners cut costs and focus on growing their businesses, I am looking forward to helping and mentoring them. I know I can make a positive difference in Raleigh using the self-esteem and sense of unity and belonging the Marines helped me realize. The Marines also gave me spontaneity and ingenuity. Today my friends refer to me as an onion: “As you pull back one layer, there is something more to Lamarr.” I am far from an adrenalin junkie, yet I will also try something new. I have run marathons,
cycled hundreds of miles, climbed mountains, learned to ballroom dance, created works of art with glass, rehabbed the worst of houses, relocated for corporate jobs all over the United States, attended Harvard University, and purchased two franchises. If I thought about it, I spontaneously put the wheels in motion to make it happen. Such spontaneity came with the fearlessness developed in the Marines. The Service also teaches you to make something out of very little or nothing. Such ingenuity I have employed in finding and buying businesses. Like buying an ugly house in a great neighborhood, I look for high potential franchises with neglectful owner/operators. Lamarr Cook is a franchisee for the Raleigh Intelligent Office location. Intelligent Office is a business solutions brand with 57 locations across the U.S. and Canada and provides members virtual service, phone reception, customer service, dedicated offices and conference room rentals.
Franchising USA
V e t er ans in Fr anchising
Page 61
A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS ISING highly Midas S FR ANCH MONKEE’ized out the wor ld and brand through one be or
fraudnctohis Midas, a recogn C e,isisapro LLcar e ,car ing hisplet com and e innc s –g ’s Fra ed nam in nkee renown e opp Mo ializin chises ecnitie fran sportu inal orig qu a’s uti eric bo ’ Am of upthscale ladies ofNor es. lds - the one of its best.thing an d accesst ori wor clo experience the bes of both shoes,as, , you n and NC m,atio aniz ale With Mid e org chis-S nston d fran nceWi d in ereerie an exp t of art autodser s adqu havice He y own suppor yourinver19 95 an ratin of sope ndged tion fou sfac ome a trusted sati wa bec ’s the you ee ee, nk chis Mo a Midas franmo st successfus.l Building enterprise. As the of e doors for busines d k every r on you n me ope co you be newor ow We braynd. name the day dentl of our eprten indhea ofthe sive t is at tions pon esness, resuti er trus aniza qu org consum experti r bo ng st. Ouse, vidiea pro uth t trus thain thet bySo ear nes ry time. a, to qu eve day er tom cus bouti ry , Florid e to evein ma valu t ba bes Ala the and found of “The Midas Touch” can now be rly 60 years Benefit from nea
otive ser vice tion in the autom t a stellar reputa t to help you wanuth We So , Oh Midas has buil s. io, inaade roldec rly six neaCa No y, stryrth ck indu ia tinue to ntu air you gincon Ke rep as Vir and andd an tion s loca xa a Te n e, ope se you es orenn , Te d. Bef nug:es rolina ntiwin suc Cacee wththecofollo will help growith as our you p, Mid as sho d r ite you exc rate ope and we are nagement system for your shop s ma • nally. tioines naBus region tion chisee orientaniz throughout this • New fran’s ogtrained recand ising ing resourcesst fashio ns nkeeg train Mo fine the ing • Ongoin vid pro in der lea asOpaera tional suppor t.top desig ne rs. • ’s m the world fro suppor t • Development s: lor ing your busines Tay rket yma Tro and ct: zing nta w. timi Co Op • 07 or visiting ww -52 29call 1-800-365-00 ing00 6-5 33 e: ay by on tod Ph as Mid om Join s.c ee nk mo op sh m! an y@.co trohise ail:anc Emasfr m a franchise offering or mid are not ees forms.co ation or amonk wn for inform Website: ww w.ost
any reque This website and hise. offer to sell a franc
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com
www.franchisingusamagazine.com
Franchising USA
Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them. Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences. Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,
Business Finance Depot
repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development. If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking. For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: www.assistedlivinglocators.com
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
BODY20
and their life through time condensed technology training. In just 20 minutes per week, our goal is to materially impact the other 10,060 minutes in the week.
There are very few significant technological breakthroughs in fitness, especially ones as fundamental as how the human body builds strength and muscle. BODY20 is disrupting the $25 billion dollar fitness industry and is going to change the way people workout letting every. body.unleash their full potential. Our mission is to change the way that people workout by helping EVERY.BODY.UNLEASH their super human potential to strengthen their body
BooXkeeping BooXkeeping is a business solution that redefines the bookkeeping industry with focus on small to medium-sized businesses. BooXkeeping simplifies the process of recording financial transactions saving businesses time to focus on their passion and achieve their financial goals. BooXkeeping franchisees are dedicating
caring transitions Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing
Considering opening a Body20 Studio and want to know if it’s right for you? Are you obsessed with fitness? Are you driven, motivated and a self-starter who wants to jump on board with the future of technology? Are you a leader or entrepreneur looking for something more? Well, you’ve come to the right place. https://body-20.com/franchise/
themselves to ensuring their clients have full accessibility and understanding of their financial records so no extra time or effort is necessary. For more information Ph: 855-935-2669 Email: Max@booxkeeping.com or swilson@sfdpros.net Web: https://booxkeepingfranchise.com
with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances. Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com
Franchising USA
fr anchise & serv ices di r ecto ry
Page 63
fr anchise & serv ices di r ecto ry
Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance. With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.
Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015
FirstLight Home Care FirstLight Home Care offers comprehensive, inhome, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance. FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation. The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy,
FranFund, Inc. An IFA supplier forum member and recognized as the #1 franchise funding supplier by Entrepreneur, FranFund, designs smart all-in-one funding plans that grow with franchise businesses. No matter where you are in your journey of business ownership – whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Through a personal and painless process, FranFund helps solidify your dreams of franchise ownership while positioning you for long-term success. We offer ongoing support and make sure you know all of your options for funding single units through multi-unit expansions
Franchise Payments Network Franchise Payments Network (a.k.a. FPN) is the only merchant services company focused exclusively on franchising. Since 2006, we have served over 190 franchise brands and we’ve grown a reputation as a premier vendor in the franchise industry. Our goal is to help both franchisors and franchisees save money on every transaction. We offer competitive payment processing rates and excellent customer service. More importantly, we assist franchise organizations with payment security and compliance
Franchising USA
We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte. Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com
& Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the babyboomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million. We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you. Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com
including SBA loans, conventional lending, and retirement plan funding with a risk-free SafetyNet® option. By utilizing our franchise-specific pre-qualification tool and cultivating an extensive network of lenders who are franchise and small business-friendly, clients pre-approved by FranFund have a loan approval rate of 99%. We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction. Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com
to minimize the risk of breaches that could place brand equity in jeopardy. Our team of franchising experts can enhance the consumer experience through secure payment acceptance on any device. Whether it’s online, through a smartphone or tablet, or our many POS integrations, we tailor our services to each individual brand for efficient operations. Contact: Tom Epstein Phone: (866) 420-4613 Email: tomepstein@franchisepayments.net Website: www.franchisepayments.net
Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ. Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way. Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both
G.I. TAX The franchise offered is for a unique and distinctive system relating to the operation of tax return preparation businesses, specializing in providing tax preparation and related products and services through a vehicle that would honor and support those who have served in the military. The G.I. TAX® System is fully branded
Home Technology Handyman As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient. There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it. If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about! What exactly does a Home Technology Handyman do?
International Franchise Professionals Group
our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise. Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups. Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com
in support of the military, presenting an inviting atmosphere for both active duty and retired veterans, their families and community. For more information contact: Samantha Wilson Ph: 360-878-8488 Email: swilson@sfdpros.net Web: www.gitax.com/franchise-careeropportunities
We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets. From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future! Contact Jack Beeckman at: Ph: 888-303-4191 Email: franchise@hometechnologyone.com Website: hometechnologyhandyman.com/franchise
IFPG to power their business. All of these individuals understand the value of being associated with IFPG.
The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.
Lifted
Lifted’s inventory exemplifies the brand’s serious commitment to quality products; but not without playful elements such as, the Lifted Candy Bar, where customers can choose from an array of CBD-infused sweets, treats and edibles. Lifted has an educational shopping experience where the sales team does not follow like a shadow, they lead as a guide. The aesthetics of the brand further lend themselves to the name with a sleek, modern FFE package and colors that are fresh and crisp. In every way, Lifted is truly an elevated experience.
Lifted, An Elevated Experience is a Hemp/CBD shopping experience. Stepping into the retail environment at Lifted, it only takes a few seconds to realize why the consumer’s needs are so readily met, as this is not the typical Hemp/CBD shopping experience. The space is laid out in such a way that the flow lends itself to making the most of the square footage - which is modest, by some retail standards and yet, is comfortable and inviting; creating ease and efficiency for hemp/CBD consumers of every experience level. This design also reinforces Lifted’s respect for the consumer’s time, as well as their own.
Contact: Gary Gale Norris Phone: 336-477-3693 Email: admin1@liftedclt.com Website: www.Liftedclt.com
Franchising USA
fr anchise & serv ices di r ecto ry
Page 65
fr anchise & serv ices di r ecto ry
MassageLuXe
MassageLuXe promotes health and
MassageLuXe is a nationwide spa franchise that offers high-quality massages, facials, and waxing services.
wellness for the body and mind through
Licensed massage therapists and estheticians help clients find relief for chronic pain and skin conditions in a relaxing environment.
Nathan’s Famous, Inc. NEW YORK IS ALWAYS A GOOD IDEA, which is why - after over 100 years as one of New York’s most famous restaurant brands - anyone can walk into a Nathan’s Famous Restaurant anywhere in the world and experience the best of the New York Casual Food scene. Universally regarded as the “Flavor of New York”, Nathan’s Famous’ menu focuses on four food pillars: World-Famous Hot Dogs & Fries; Premium Subs, including Angus Ribeye New York Cheesesteaks by Pat LaFrieda; Best-in-class, cooked-to-order burger with our proprietary Best Burger Pledge™, and Hand-Breaded Chicken and Onion Rings. Our restaurant system includes over 250 restaurants
Office Evolution Founded in 2003 and franchising since 2012, the Colorado-based company is the largest and fastest growing coworking franchisor in the United States. Office Evolution currently has 70 locations open with a projected 80 open by year end. The brand has nearly 140 units sold in markets across the country and is poised for further growth as the demand for suburban workspace continues to rise. The brand’s model fills a niche for suburban-based workers looking for a professional environment to get their work done.
Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling. We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.
SOCi SOCi is an all-in-one localized marketing platform built for multilocation businesses that allows them to post to social media networks, manage reviews, update online listings and deploy social media ads at scale, down to each location. Franchising USA
massage and skin health treatments. Contact: Kristen Pechacek Phone: 612-280-9194 Email:kpechacek@massageluxe.com Website: www.massageluxe.com
worldwide, with adaptable, locally sourced menus and prototypes. Nathan’s Famous branded products are currently distributed globally, including packaged hot dogs, hamburgers, french fries, onion rings and more. Our world-famous hot dogs are served in a multitude of outlets, including movie theatres, bowling centers, cruise ships, and casinos. And with more than 28 billion views worldwide of our cult-favorite Hot Dog Eating contest last Fourth of July, Nathan’s Famous’ claim to the cuisine and culture of New York isn’t just authentic, it’s proprietary. Contact: James Walker Phone: 516-338-8500 Email: jwalker@nathansfamous.com Website: www.nathansfamous.com
Office Evolution is helping thousands of business owners be dreamers, risk-takers, and doers by providing them with access to professional services that will help them drive their business forward. Office Evolution continues to lead the workplace transformation that is projected to see nearly 30 percent of all office space become shared office space by 2030, according to a JLL report. Office Evolution is currently operating in more than 24 states across the nation. For more information about Office Evolution, please visit www.OfficeEvolution.com and www.OfficeEvolutionFranchise.com
Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states. The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment. Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com
In times of crisis and changing business dynamics, SOCi empowers businesses to reach customers locally with urgent messaging that is relevant to current operations, offers, and opportunities. www.meetsoci.com
StretchLab Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is
Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing
Window World Window World is the largest window replacement and exterior home remodeling franchise in the United States, with over 18 million windows sold to date. Window World’s commitment to industry-backed, energy-efficient products and services is a determining factor when consumers choose Window World to improve their homes.
Win home inspection
revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. Headquartered in Irvine, CA, StretchLab is backed by Xponential Fitness, a curator of popular boutique fitness brands. Contact: Martin Balcaitis Phone: (949) 326-9765 Email: martin@stretchlab.com Website: https://stretchlab.com
campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise. VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us
Operating from the corporate headquarters in North Wilkesboro, North Carolina, and in markets across the country at over 200 franchise locations, Window World is poised to provide next-level window installation and home remodeling services to Americans nationwide. For more information contact Zach Luffman, Director of Franchising at: Phone: 1-866-740-2100 Email: ZLuffman@WindowWorld.com Website: www.windowworldfranchise.com
WIN Home Inspection is the fastest growing franchise in the essential, multibillion-dollar home inspection industry. We are rated in the Top-100 Franchises nationally.
Our franchise owners have backgrounds in sales, corporate roles, real estate, construction, and a variety of other industries. Also, one-third are veterans and first responders, to whom we offer a 25% discount off the initial franchise fee to thank them for their service.
The home inspection industry is recession resistant. There is no financial stress of inventory, office space or storefront.
Regardless of their different backgrounds, they share common goals. They are looking for:
There are many reasons why entrepreneurs choose WIN:
• Freedom and flexibility that comes with owning a business
• Rigorous training and certifications to instill confidence and help you provide exceptional service.
• Fulfillment in an industry that requires very little capital
• Innovative marketing to help you differentiate and grow your business.
• Opportunity to build a thriving business and legacy
• Ongoing mentorship in a community built on mutual respect, integrity and caring.
ziebart Founded in 1959, Ziebart is the worldwide leader in detailing, films and structural protection services providing complete car care solutions. Backed by over 60 years of experience, the brand has evolved from its roots as the pioneer in rust protection services to become the most respected global company offering aftermarket total vehicle protection products and services. Today, Ziebart International Corporation operates more than 400 locations, with 1,200 service centers, in 37 countries. The brand is committed to helping its customers customize and protect their vehicles by offering services that range from detailing and film installation to structural protection. Ziebart’s mission is to support customers’ pride in vehicle
• Comprehensive training, marketing and operations support Please click here to get your free brochure and learn how you could be on your way to building a thriving business in the essential home inspection industry.
ownership and to protect their investment with the highest quality products, services, exceptional workmanship, and a knowledgeable staff that provides solutions for extending the life of all vehicles. The brand is continuing to grow through franchising and offers a best-in-class investment for qualified prospects. Ziebart franchisees gain a built-in team with decades of experience to help launch their business every step of the way. As an established automotive enthusiast brand, Ziebart has been recognized by Entrepreneur Magazine as a Top 500 Franchisor as well as a Top 200 Global Franchise. For more information contact Amanda House at: Phone: 248-837-3944 Email: ahouse@ziebart.com Website: www.ownaziebart.com
Franchising USA
fr anchise & serv ices di r ecto ry
Page 67
Franchising USA
