graphic designer
graphic designer
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PORTFOLIO OF CHAD W.
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Adaptability
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Spacebar
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Bolt Star
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McAfee Rockstar
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AHRC Annual Report
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Drip Dry
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Logos
CONTENTS
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Adapt
I believe that design is all about adaptability; the ability to tailor to each project’s needs, being able to work with the situation and not against it. Possessing the ability to adapt means taking risks that may lead to successes or failures. Adaptability allows you to realize that a project can become something much more than what it already is. It allows you to become more confident as a designer by exploring new techniques and experimenting with them. I see myself as a hands-on kind of designer who enjoys and appreciates the traditional methods of design whether it is letterpress or constructing the solution out of raw materials. The process of creating the solution out of nothing is amazing in itself and I feel the process is more enjoyable than the actual final solution. Knowing the procedure makes the viewer more appreciative of the hard work you put in. As my design career unfolds, I find myself still utilizing these traditional methods of design that simply cannot be replicated by technology alone.
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INTRO
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Spacebar
OBJECTIVE Create a new look and feel for both the iOS and Android Spacebar app. Rebranding of the Spacebar brand was done to coincide with the app redesign. SOLUTION The original look and feel of the Spacebar app was highly skeuomorphic resembling an old radio face that took the user’s focus away from the functionality of the app itself. With the redesign I wanted to simplify the user interface and concentrate on the functionality of the app itself. To achieve this I brought the profile picture art into the background making each show unique.
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Bolt Star
OBJECTIVE Develop a brand identity for a pole positioning tool used in construction. SOLUTION By taking visual cues from the shapes and colors of the Bolt Star itself I developed a brand identity that uses some of these elements including the geometric shape and bright colors. Since this tool is primarily used in a construction setting I wanted to create an industrial and masculine look. This was achieved by using subtle line work and bold and geometric typography.
B O LT S TA R
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SINCE
B
S 2012
BOLT STAR
BOLT STAR
BOLT STAR
OLT STAR
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P H OTO B Y B I L L M A H O N
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Bolt Star assembly instruction guide and business card RIGHT
Business card detail front and back
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B O LT S TA R
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0 5601431 1800401 2
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P H OTO B Y B I L L M A H O N
P H OTO B Y B I L L M A H O N
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McAfee Knockout
OBJECTIVE To create an award that reflected and recognized a ‘rockstar’ sales performance in the McAfee internal sales team. SOLUTION To play up the “Rockstar” theme, several custom guitar and pick illustrations were created to choose from. Once chosen, the illustration was then printed and placed as an embediment inside a solid block of lucite. Angel wings, which was reminiscent of the rockstar lookand-feel, were then etched in the back of the lucite block. The result added another level of dimension and interactivity, making the award more unique.
Mc A FEE K N O CKOU T
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Rockstar
ckst Ro ar
KNOCKOUT AWARD
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Rockstar
2013
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Mc A FEE K N O CKOU T
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Rockstar
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Rockstar
ckst Ro ar
KNOCKOUT AWARD
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Mc A FEE K N O CKOU T
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Rockstar
Rockstar
KnOcKoUt AWARD
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Front of lucite block with printed insert RIGHT
Back detail of laser etched wings
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AHRC Annual Report
OBJECTIVE Create an annual report revolving around the theme “Technology Enhancing Lives”. SOLUTION The concept behind the annual report was to highlight how AHRC uses technology to aid and enhance the lives of their community. Fun mini cityscape illustrations of each burrow in New York were created for every section highlighting the type of technology that is being used by AHRC.
AHRC ANNUAL REPORT
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AHRC ANNUAL REPORT
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Drip Dry
OBJECTIVE Develop a fabric line with three unique swatches for the line. Each of the fabric swatches must have exhibited contrast, different and work together as a whole. One of the swatches had to be type dominant. The fabric must then be used in the creation of two chosen products to go to market. SOLUTION The concept of the fabric line combines two different themes with a similarity of hang drying clothes as well as hang drying photographs. The fabric was then used to create a product line that consisted of a tote bag, laundry hamper, and note card set.
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jeans
ket jac bra
polo
jeans
Dryline TOP RIGHT
Tagged LEFT
Alpha-Line
polo
scarf scarf
TOP LEFT
jacket
socks
socks
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un der wea r
sockss k
slacks trousers
shi rt
soc ss dre
bra
trousers pants
blanket
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Custom tote bag RIGHT
Detail of hang tag
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Custom laundry hamper LEFT
Detail of packaging hang tag
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Packaging of note card box RIGHT
Inside fold of packaging with diecut cellophane window
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LEFT
Detail of wooden card opener BOTTOM
Thank card with attached wooden card opener
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Identity
OBJECTIVE Create a mark that identifies and captures the core essence of a company, person, place, or event. SOLUTION Each mark has special meanings and messages that is created through deep understanding of the subject it represents. Each one must not only be able to help identify, but also to separate itself from others and evoke an emotion that then becomes memorable and meaningful.
IDENTIT Y
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IDENTIT Y
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chadgw.com
do what you
the goods are inside