The ‘Playtime Pocketbook’ has been designed for parents by parents, using real life suggestions of top tips and tricks shared over social media for the #100daysofplay campaign - an initiative launched by Chad Valley to encourage parents to share play ideas online. The guide, fronted by celebrity mum Jenni Falconer, provides 100 playtime tips alongside knowledgeable advice from parenting expert and author Tanith Carey.