Partnership Guidelines + Style Guide | 2019
1 The Logo 3 The Colors 4 Variations + Geometries 5 Key Rules 6 Our Logo 7 Applications
The Logo The Spotify logo is made up of the Icon and the Wordmark. The three lines of the Icon represent steraming, waves, movement. and community The space between the Icon and the Wordmark are the same width as the counterspace of the “O� in the Watermark.
1 Source: Spotify Branding Guidlines
The Logo The Exclusion Zone The Exclusion Zone isloates the Logo for legibility and impact. This is the minimum distance and breadth given. The Exclusion Zone is equal to half the height of the Icon.
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The Colors Green: HEX: #1DB954 R29 G185 B84 White: HEX: #FFFFFF R255 G255 B255 Black: HEX: #191414 R25 G20 B20
3 Source: Spotify Branding Guidlines
Variations + Geometries Spotify, 2016 Wrapped
Geometry
Dots HEX: #d6719c R214 G113 B156
HEX: #cd3440 R205 G52 B64
HEX: #286651 R40 G102 B81
Spotify, 2018 Goals Zigzags
HEX: #892e8c R147 G36 B140
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HEX: #d14f50 R209 G79 B80
HEX: #d05496 R208 G84 B150
HEX: #88c8d8 R136 G200 B216
Squiggles
Key Rules 1. Logo may never be modified (oriented, distortion, outline, re-coloring) 2. Spotify Green may only be used against white, black, or an image. 3. Spotify Green may not be used against other colors. 3. The black logo should be used against a light background. 4. The white logo should be used against a dark background. 5. The exlusion zone is the minimum safe distance. 6. The icon may be used alone, but the watermark cannot stand individually.
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Our Logo Following exclusion zone
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Applications: Container Design
There are some potential container designs for exterior of shipping containers. The colors, geometry, and logos all follow Spotify Unplugged’s Branding and the rules of partnership with Spotify.
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Applications: Promotional
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Source: Spotify Branding Guidlines (2019). Retrieved October 12, 2019, from https://developer.spotify.com/branding-guidelines/
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