by BLACK & BLUE
Consolidated Air Manasi Saraswate | Zhao Wang | Evan Babb | Chaitrali Bhide | Ajay Jayakumar
“
I hate when seats are not together, then one of us always has to sit alone.
“
I would love to have a better environment for kids to make them comfortable and keep them entertained.
“
“
So much time is spent in security lines, the children get very impatient by the time the boarding starts.
Travels requires arriving at the airport early, we usually have a lot of time to kill. we like to explore the airport,or let children run around.
Brand Values
Comfort Convenience Fun
Design Principles
We empower parents to take care of their children We foster togetherness We engage children in a safe manner
Research Findings
Seating: comfort, sitting together, better sleep Time: in sync with child’s sleeping time, short travel time, non-stop Food: choice of food, child friendly, good food Engaging children: appropriate entertainment, baby sitter, space to roam around Queues: no waiting, better navigation, access to emergency items In flight experience: hygiene, temperature, proximity to others Staff: attentive, empathic, friendly Price: can compromise
Inferences
“Wish for their children to have more space to move around.” “Want to sit together comfortably and have enough space for everyone to rest” “Wish to reduce wait time, have structured navigation and support or their children’s needs while moving within the airport.” “Wish for children to be entertained appropriately and have someone to look after them at intervals.”
Inferences
• Families want to sit together comfortably and have enough space for everyone to rest better.
• Families prefer when staff is attentive and empathic towards their needs.
• Families wish for their children to have space to move around, be entertained appropriately and have someone to look after them at intervals.
• Families have additional constraints to consider when packing certain childcare products.
• Families try to book uncrowded non-stop flights that sync with the children’s sleep time based.
• Families have several additional constraints to consider when packing certain childcare products.
• Families want flights to have kid’s meals which are nutritious and exciting to eat.
• Families are willing to pay extra to ensure children are comfortable.
• Families wish to reduce wait times, have structure navigation and support for their childcare needs while moving within the airport.
• Families don’t want to be affected by negative elements while on board
Key Insights
1 Children need space to move around. When seated together, families want to be able to rest comfortably without feeling crowded.
2 Every step of the journey at
3 Parents are always
the airport requires families to wait in line. They would
concerned about their children’s safety. This
benefit from structured/ clear navigation and support for their children’s needs.
prevents them from taking care of their personal needs while traveling.
Themes
SPACE
NAVIGATION
CHILDCARE
A. Rest B. Play C. Comfort
A. Stress B. Impatience C. Waiting
A. Multitasking B. Safety C. Balancing personal & child’s needs
How Might We
1 SPACE
2 NAVIGATION
How might we enable families to move around, play and rest comfortably by making
How might we reduce stress and impatience for families by making the preflight experience more
space feel less crowded?
pleasant?
3 CHILDCARE How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?
How Might We
4 Children are picky eaters. Parents want their children to eat in-flight food without making a fuss.
entice children to eat in-flight meals by making them more exciting?
Ideation
How might we enable families to move around, play and rest comfortably by making space feel less crowded? HMW 1 IDEA 1 IDEA 2
1
AR Simulation for the kids to fly the plane
IDEA 3 IDEA 4
HMW 2
HMW 3
HMW 4
How might we enable families to move around, play and rest comfortably by making space feel less crowded? HMW 1 IDEA 1 IDEA 2
2
Collaborative drawing game on the screen for multiple children to draw together from different seats
IDEA 3 IDEA 4
HMW 2
HMW 3
HMW 4
How might we enable families to move around, play and rest comfortably by making space feel less crowded? HMW 1 IDEA 1 IDEA 2
3
Visual interiors which change based on the destination
IDEA 3 IDEA 4
HMW 2
HMW 3
HMW 4
How might we enable families to move around, play and rest comfortably by making space feel less crowded? HMW 1 IDEA 1 IDEA 2
4
Family pods or modular family spaces with convertible bunk beds - simulating a family living room
IDEA 3 IDEA 4
HMW 2
HMW 3
HMW 4
How might we reduce stress and impatience for families by making the pre-flight experience more pleasant? HMW 1
HMW 2
1
Club check-in and Security together to expedite the process
IDEA 1 IDEA 2 IDEA 3 IDEA 4
HMW 3
HMW 4
How might we reduce stress and impatience for families by making the pre-flight experience more pleasant? HMW 1
HMW 2
2
Family boarding pass to reduce hassle for families
IDEA 1 IDEA 2 IDEA 3 IDEA 4
HMW 3
HMW 4
How might we reduce stress and impatience for families by making the pre-flight experience more pleasant? HMW 1
HMW 2
3
Progress bar to indicate steps left in pre-flight journey
IDEA 1 IDEA 2 IDEA 3 IDEA 4
HMW 3
HMW 4
How might we reduce stress and impatience for families by making the pre-flight experience more pleasant? HMW 1
HMW 2
4
Enchanting ‘tunnel’ to guide families through a visual story to navigate the preflight journey
IDEA 1 IDEA 2 IDEA 3 IDEA 4
HMW 3
HMW 4
How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?
HMW 1
HMW 2
1
A nanny hostess to cater to the needs of families
HMW 3 IDEA 1 IDEA 2 IDEA 3
HMW 4
How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?
HMW 1
HMW 2
2
An on-board day care with activities and a movie screening space
HMW 3 IDEA 1 IDEA 2 IDEA 3
HMW 4
How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?
HMW 1
HMW 2
3
Modular family ‘rooms’ with play and rest areas for families to play and rest together safely
HMW 3 IDEA 1 IDEA 2 IDEA 3
HMW 4
How might we entice children to eat in-flight meals by making them more exciting? HMW 1
HMW 2
1
A mealtime story in the form of a book or movie for children to follow along and eat
HMW 3
HMW 4 IDEA 1 IDEA 2
How might we entice children to eat in-flight meals by making them more exciting? HMW 1
HMW 2
2
DIY food to invite children to play with their food to prepare their meal. E.g. make your own sandwich
HMW 3
HMW 4 IDEA 1 IDEA 2
DOT VOTING
Key Touchpoints
SKYCAP (Autonomous Trolley)
+ helps family navigate to gate
+ keeps track of children via security tags
Carrier for child and carry-on luggage Integrated with machine learning, RFID tags and spatial awareness. Made with TSA compliant materials through partnership with Exruptive for independent security check queue
CHILD SECURITY STICKERS
+ Stickers for children a sense of fun and excitement
+ RFID tracker that pairs with skycap
FAMILY POD
+ Living room configuration of seats lets family members sit facing each other
+ Sufficient storage space with baby care essentials provided by airline (diapers, baby powder, baby food)
+ Hidden screen hydraulics operated for family entertainment
+ Hypoallergenic, easy-to-clean surfaces
MOBILE APPLICATION
+ book flight
+ book seats
+ book airport drop service
+ check-in
+ connect to SKYCAP
AIRCRAFT LAVATORY
+ spacious layout
+ changing table
+ extra storage with child-care amenities
+ child-safe toilet seat
Mobile App Permissions
APP PERMISSIONS WE REQUIRE
APP PERMISSIONS WE DO NOT REQUIRE
+ Calendar + Camera + Contacts (read only) + Location + SMS (send and read) + Microphone + Storage + Receive data from Internet + Control NFC + Full network access + Pair with bluetooth + Fingerprint hardware + Install packages + Download without notifications + Change audio settings + Control vibration settings
+ Contacts Modify your contacts + Phone Storage Read Contents of your SD card Modify or delete SD card content + Other Draw over other apps Install shortcuts Change network connection Prevent phone from sleeping Read Google service configuration Run at startup Read badge notifications Toggle sync on and off
Skycap Sketches
Business Model Canvas
User Journey Map
User Journey Map
Ideal User Journey
Journey Storyboard
Journey Map
Mobile Application: Helps you browse through ticket options PLANNING
BOOK TICKET
GO TO AIRPORT
PACKING
BOARDING
Skycap: Helps you board your cabin luggage and guides you to your seat
IN FLIGHT Entertainment Eating Sleeping RestRooms
Mobile Application: Book the most suitable ticket
Skycap: Guides you through the airport transition. WAITING
Mobile Application: You can book a cab to the airport (pick-up and drop service)
Mobile Application: Helps you pack by providing with a to carry list and on board items.
Family Pod A family space with a tv, space for relaxing, playing and drawing.
SECURITY CHECK
Skycap, Safety stickers: Helps you find shops, restaurants and keeps a track of your child.
Skycap: Takes your luggage through security check
TRANSITION
ARRIVAL / DISEMBARK
Skycap: Collects your baggage and guides you to the pick up point
Mobile Application: Can book a ride to the destination CHECK IN
Skycap: Helps you check in the baggage without any hassel
DESTINATION
Agent Logic Flow
Skycap Ui
Thank You
Familiair by Black&Blue Manasi Saraswate | Zhao Wang | Evan Babb | Chaitrali Bhide | Ajay Jayakumar