Familiair Process

by BLACK & BLUE

Consolidated Air Manasi Saraswate | Zhao Wang | Evan Babb | Chaitrali Bhide | Ajay Jayakumar

“

I hate when seats are not together, then one of us always has to sit alone.

“

I would love to have a better environment for kids to make them comfortable and keep them entertained.

“

“

So much time is spent in security lines, the children get very impatient by the time the boarding starts.

Travels requires arriving at the airport early, we usually have a lot of time to kill. we like to explore the airport,or let children run around.

Brand Values

Comfort Convenience Fun

Design Principles

We empower parents to take care of their children We foster togetherness We engage children in a safe manner

Research Findings

Seating: comfort, sitting together, better sleep Time: in sync with child’s sleeping time, short travel time, non-stop Food: choice of food, child friendly, good food Engaging children: appropriate entertainment, baby sitter, space to roam around Queues: no waiting, better navigation, access to emergency items In flight experience: hygiene, temperature, proximity to others Staff: attentive, empathic, friendly Price: can compromise

Inferences

“Wish for their children to have more space to move around.”

“Want to sit together comfortably and have enough space for everyone to rest” “Wish to reduce wait time, have structured navigation and support or their children’s needs while moving within the airport.”

“Wish for children to be entertained appropriately and have someone to look after them at intervals.”

Inferences

• Families want to sit together comfortably and have enough space for everyone to rest better.

• Families prefer when staff is attentive and empathic towards their needs.

• Families wish for their children to have space to move around, be entertained appropriately and have someone to look after them at intervals.

• Families have additional constraints to consider when packing certain childcare products.

• Families try to book uncrowded non-stop flights that sync with the children’s sleep time based.

• Families have several additional constraints to consider when packing certain childcare products.

• Families want flights to have kid’s meals which are nutritious and exciting to eat.

• Families are willing to pay extra to ensure children are comfortable.

• Families wish to reduce wait times, have structure navigation and support for their childcare needs while moving within the airport.

• Families don’t want to be affected by negative elements while on board

Key Insights

1 Children need space to move around. When seated together, families want to be able to rest comfortably without feeling crowded.

2 Every step of the journey at

3 Parents are always

the airport requires families to wait in line. They would

concerned about their children’s safety. This

benefit from structured/ clear navigation and support for their children’s needs.

prevents them from taking care of their personal needs while traveling.

Themes

SPACE

NAVIGATION

CHILDCARE

A. Rest B. Play C. Comfort

A. Stress B. Impatience C. Waiting

A. Multitasking B. Safety C. Balancing personal & child’s needs

How Might We

1 SPACE

2 NAVIGATION

How might we enable families to move around, play and rest comfortably by making

How might we reduce stress and impatience for families by making the preflight experience more

space feel less crowded?

pleasant?

3 CHILDCARE How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?

How Might We

4 Children are picky eaters. Parents want their children to eat in-flight food without making a fuss.

entice children to eat in-flight meals by making them more exciting?

Ideation

How might we enable families to move around, play and rest comfortably by making space feel less crowded?

HMW 1 IDEA 1 IDEA 2

1

AR Simulation for the kids to fly the plane

IDEA 3 IDEA 4

HMW 2

HMW 3

HMW 4

How might we enable families to move around, play and rest comfortably by making space feel less crowded?

HMW 1 IDEA 1 IDEA 2

2

Collaborative drawing game on the screen for multiple children to draw together from different seats

IDEA 3 IDEA 4

HMW 2

HMW 3

HMW 4

How might we enable families to move around, play and rest comfortably by making space feel less crowded?

HMW 1 IDEA 1 IDEA 2

3

Visual interiors which change based on the destination

IDEA 3 IDEA 4

HMW 2

HMW 3

HMW 4

How might we enable families to move around, play and rest comfortably by making space feel less crowded?

HMW 1 IDEA 1 IDEA 2

4

Family pods or modular family spaces with convertible bunk beds - simulating a family living room

IDEA 3 IDEA 4

HMW 2

HMW 3

HMW 4

How might we reduce stress and impatience for families by making the pre-flight experience more pleasant?

HMW 1

HMW 2

1

Club check-in and Security together to expedite the process

IDEA 1 IDEA 2 IDEA 3 IDEA 4

HMW 3

HMW 4

How might we reduce stress and impatience for families by making the pre-flight experience more pleasant?

HMW 1

HMW 2

2

Family boarding pass to reduce hassle for families

IDEA 1 IDEA 2 IDEA 3 IDEA 4

HMW 3

HMW 4

How might we reduce stress and impatience for families by making the pre-flight experience more pleasant?

HMW 1

HMW 2

3

Progress bar to indicate steps left in pre-flight journey

IDEA 1 IDEA 2 IDEA 3 IDEA 4

HMW 3

HMW 4

How might we reduce stress and impatience for families by making the pre-flight experience more pleasant?

HMW 1

HMW 2

4

Enchanting ‘tunnel’ to guide families through a visual story to navigate the preflight journey

IDEA 1 IDEA 2 IDEA 3 IDEA 4

HMW 3

HMW 4

How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?

HMW 1

HMW 2

1

A nanny hostess to cater to the needs of families

HMW 3 IDEA 1 IDEA 2 IDEA 3

HMW 4

How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?

HMW 1

HMW 2

2

An on-board day care with activities and a movie screening space

HMW 3 IDEA 1 IDEA 2 IDEA 3

HMW 4

How might we help parents relax in balancing their childcare duties by creating a safe and engaging environment for children during the flight?

HMW 1

HMW 2

3

Modular family ‘rooms’ with play and rest areas for families to play and rest together safely

HMW 3 IDEA 1 IDEA 2 IDEA 3

HMW 4

How might we entice children to eat in-flight meals by making them more exciting?

HMW 1

HMW 2

1

A mealtime story in the form of a book or movie for children to follow along and eat

HMW 3

HMW 4 IDEA 1 IDEA 2

How might we entice children to eat in-flight meals by making them more exciting?

HMW 1

HMW 2

2

DIY food to invite children to play with their food to prepare their meal. E.g. make your own sandwich

HMW 3

HMW 4 IDEA 1 IDEA 2

DOT VOTING

Key Touchpoints

SKYCAP (Autonomous Trolley)

+ helps family navigate to gate

+ keeps track of children via security tags

Carrier for child and carry-on luggage Integrated with machine learning, RFID tags and spatial awareness.

Made with TSA compliant materials through partnership with Exruptive for independent security check queue

CHILD SECURITY STICKERS

+ Stickers for children a sense of fun and excitement

+ RFID tracker that pairs with skycap

FAMILY POD

+ Living room configuration of seats lets family members sit facing each other

+ Sufficient storage space with baby care essentials provided by airline (diapers, baby powder, baby food)

+ Hidden screen hydraulics operated for family entertainment

+ Hypoallergenic, easy-to-clean surfaces

MOBILE APPLICATION

+ book flight

+ book seats

+ book airport drop service

+ check-in

+ connect to SKYCAP

AIRCRAFT LAVATORY

+ spacious layout

+ changing table

+ extra storage with child-care amenities

+ child-safe toilet seat

Mobile App Permissions

APP PERMISSIONS WE REQUIRE

APP PERMISSIONS WE DO NOT REQUIRE

+ Calendar + Camera + Contacts (read only) + Location + SMS (send and read) + Microphone + Storage + Receive data from Internet + Control NFC + Full network access + Pair with bluetooth + Fingerprint hardware + Install packages + Download without notifications + Change audio settings + Control vibration settings

+ Contacts Modify your contacts + Phone Storage Read Contents of your SD card Modify or delete SD card content + Other Draw over other apps Install shortcuts Change network connection Prevent phone from sleeping Read Google service configuration Run at startup Read badge notifications Toggle sync on and off

Skycap Sketches

Business Model Canvas

User Journey Map

User Journey Map

Ideal User Journey

Journey Storyboard

Journey Map

Mobile Application: Helps you browse through ticket options PLANNING

BOOK TICKET

GO TO AIRPORT

PACKING

BOARDING

Skycap: Helps you board your cabin luggage and guides you to your seat

IN FLIGHT Entertainment Eating Sleeping RestRooms

Mobile Application: Book the most suitable ticket

Skycap: Guides you through the airport transition.

WAITING

Mobile Application: You can book a cab to the airport (pick-up and drop service)

Mobile Application: Helps you pack by providing with a to carry list and on board items.

Family Pod A family space with a tv, space for relaxing, playing and drawing.

SECURITY CHECK

Skycap, Safety stickers: Helps you find shops, restaurants and keeps a track of your child.

Skycap: Takes your luggage through security check

TRANSITION

ARRIVAL / DISEMBARK

Skycap: Collects your baggage and guides you to the pick up point

Mobile Application: Can book a ride to the destination CHECK IN

Skycap: Helps you check in the baggage without any hassel

DESTINATION

Agent Logic Flow

Skycap Ui

Thank You

Familiair by Black&Blue Manasi Saraswate | Zhao Wang | Evan Babb | Chaitrali Bhide | Ajay Jayakumar