Chandler Breeze Johannsen
www.chandlerjohannsen.com
Chandler Breeze Johannsen
fall
2014
My concept was coined from the classic movie, “Austin Powers.”
The question I asked myself before starting this project was, “how can I take something simple (like honey) and create an aesthetic appeal that honey packaging doesn’t normally have? Then the idea sparked to pair up with Country Plastics in Ames and give my industrial design skills a try by sketching up and having them make custom bottles for my honey. Although initially I had ideated some more complex, hexagonal-shaped bottles, we downsized my ideas to simple 4”x5” bottles to save time and money, which was more realistic for my designs to adhere to as well. In the top of the bottles I asked that a hole be drilled so I could fill my bottles up and seal with a cork in each top. I take pride in the fact that not only did I design the labels that are on the bottles, but indirectly I had a hand in the bottle design as well to make my complete project unique.
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Chandler Breeze Johannsen
The most important lessons I feel like I could take away from this project were to make sure design decisions have a reason behind them, or a reason other than just ‘liking’ it. Also to not be afraid to think outside the box (or bottle), but make sure ideas are practical before developing a basis off of an unrealistic foundation.
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Chandler Breeze Johannsen
SITE SEEIN’ I’ll be living in Europe this summer. 59.8%
My favorite part of this project was the research; it’s rare that you’ll find me saying that. It goes to say that the progress is in the process, and I couldn’t agree more. By being able to pour into books and articles to inform myself about these three incredible cities that I’ll find myself standing in within a few, short months is exciting to say the least. I was inspired heavily during the beginning phases of this project by architecture; European to be exact. Initially I thought that I wanted to focus on only European architecture, but I was having a tough time finding both qualitative and quantitative content that was interesting enough to stand on its own throughout an entire infographic. With this realization, I decided to shift my thinking to include more aspects of a site-seeing excursion across Europe, hitting three major cities from North to South; London to Paris to Rome.
lo n d o n
White Asian (18.4%)
IS THE
c a p i ta l o f e n g l a n d
Black (13.3%)
AND HAS 8 MILLION
Arab (2.1%)
Mixed (5%)
I N H A B I TA N T S
Other (1.3%)
12.5%
TELEPHONE
• • •
OF THE UNITED KINGDOM’S T O TA L P O P U L AT I O N
Big Ben / Westminster Palace London Eye (ferris wheel) Leadenhall Market, which is where Harry Potter’s “Diagon Alley” was filmed • Buckingham Palace • Tower of London
hello! bon jour!
Constructed in 1859, Big Ben is the largest 4-faced, chiming clock tower in the world, at 316 feet tall. In a survey in 2008, Big Ben was deemed the most popular landmark in the
ciao!
300
United Kingdom.
London is known as the
“linguistic capital of the world” Many slang combinations of different languages are present, but English remains the primary language.
paris IS THE
c a p i ta l o f f r a n c e
Paris is known as
AND HAS 2.3 MILLION I N H A B I TA N T S
In 1828, Parisians started lighting Champs-Elysèes Avenue with gas lamps, which deemed the city the nickname, “La Ville Lumière,” or the “City of Light.”
Built in 1889, the Eiffel Tower was initially only meant to be a temporary addition to Paris’ skyline. It reaches 905 feet off of the ground, and visitors can take an elevator to the top for spectacular views of the city.
Roman Catholic (85%) Muslim Protestant Jewish Unaffiliated
• • • • • • • •
Eiffel Tower Musèe du Louvre Cathedral of Notre Dame Sainte-Chapelle church Little Athens Arc de Triomphe Champs-Elysèes Château de Versailles
Other
Italian
rome
European Black
IS THE
Other
c a p i ta l o f i ta ly AND HAS 2.9 MILLION I N H A B I TA N T S
Constructed in 72 AD, the Colosseum was home to deadly gladitorial and wild animal fights. The massive structure had 80 entrances and held 55,000 spectators in its prime. The Colosseum attracts nearly 5 million visitors every year, making it the most popular monument in Italy.
C.Johannsen_371_P2.indd 1
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• • • • • • • • •
Colosseum Pantheon St. Peter’s Basilica Arch of Constantine Trevi’s Fountain Basilica di San Francesco Vatican Museum Trajan’s Column Pasta & Wine...
2/12/15 10:55 AM
Chandler Breeze Johannsen
Monument sketches that I later incorporated in my final designs.
spring
2015
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Chandler Breeze Johannsen
The photos being shown are from one article that I designed this Spring semester for Revival Magazine, which is a student-run publication at Iowa State that celebrates art, fashion, music and culture. In January, I moved up into the position of Design Director, where my responsibilities have shifted into a position of authority and decision-making. One of my main responsibilities is to develop style guides and oversee all design aspects of the publication while still getting to design spreads throughout the issue.
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Chandler Breeze Johannsen
spring 2015
My friend Dustin (who is Co-Design Director with me this semester) & I holding our Fall issue this December, 2014.
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Chandler Breeze Johannsen
The building I chose to focus on for this project was Parks Library, mainly because of its aesthetically appealing architecture along with the sharp contrast and angles that are created through the incorporation of so many sleek windows, while still being paired with an older style of brickwork. The building’s architecture piqued my interest and yielded my camera with some beautiful and unique photos, as well as allowing a wide array of different photo opportunities. I chose the quote by Marshall McLuhan to accompany my design that reads, “The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.” I feel like this was fitting because my theme was about Parks Library (hypothetically) ‘going digital,’ which coincides well with McLuhan’s words about “grasping [Parks Library’s] environment in a new way.”
fall
8
2014
Chandler Breeze Johannsen
Disclaimer: this is a fictional event...
I chose to go with sleek and modern-looking sans serif fonts (Letter Gothic Std & Menlo) for parts of my text, and I contrasted them with Didot Std in italic (a beautiful serif font) for most of my titles because they balance each other out well throughout my three compositions. I struggled with finding this balance initially though, with my main conflict being text size. I played around with various sizes of my quote and call-to-action text in all three posters until I finally found a happy medium with size and weight as well.
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Chandler Breeze Johannsen
I decided to create an identity for a hypothtetical granola bar company, which specializes in ‘energy bars.’ The aspect that I developed through research to ensure that my company would differ from competitors is that instead of basing flavors off of the ingredients used, Astro creates a dozen bars to reflect the twelve signs of the zodiac. “Sustained nutrition aligned with astrology.” Different elements of this identity project were to create applications for our company such as a stationary set which included a letterhead, an envelope and a business card. We also were to create some sort of a three-dimensional application, for which I created a trade show booth. I developed a horoscope app that’s three levels deep, as well as the box, wrapper and labels for the actual granola bars.
ASTRO
ENERGY BARS
fall
10
2014
Chandler Breeze Johannsen
STR
AST R EN ERGY BARS
TA U RUS
G E MI NI
The box and label both have cut-out elements, where I used an X-acto knife to hollow out shapes to add dimension to my designs.
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Chandler Breeze Johannsen
Personal projects are fun.
spring
12
2015
This Spring I took on a request from a good friend of mine who has her own photography business. Our styles are compatible which made this such a fun project to team up on with. The mark I created is handwritten and she’s currently using it on her business cards, her website as well as her watermark for her “sneak peak” photos.
Chandler Breeze Johannsen
2014 – 2015
Handwritten type is my hype. I’m completely and utterly in love with the feeling I get when authenticity meets modern; when handwriting meets photos or text. I’ve been mainly self-taught, with the help of a few calligraphy books and articles...but writing the same word or phrase 50 times in my sketchbook is usually what does the trick. I’ve included photos of a few of my recent pieces I’ve done for fun; as for the image to the right...I’m well aware that I’m weird.
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Chandler Breeze Johannsen
+1(712) 299–5127
cbj@iastate.edu chandlerjohannsen.com
@chandler_breeze