Customer Decision Journey at the Disneyland Hotel
The Disneyland Hotel (link embed)
The target customer People who wish to link the worlds of luxury and entertainment ( Disneyland Hotel being the 5 stars of Disney Hotels) For all ages, from the little ones to the older that will discover the Magic Kingdom by entering this sumptuous Victorian Hotel. (Focus on Leisure target consumers) For Celebrities and Disney Executives during Press Events in the two main parks (Focus on Business target consumers)
W hy this customer Decision jour ney? The customer will live an unique experience in an unique hotel Lodging in a mythical Hotel with services tailored for each customer needs like in Parisian Palaces while maintaining the magic of Disney (two restaurants, pool & spa, boutique, private area…) Enjoys positive reviews from social media
The role of ota’s in this jour ney
SOCIAL MEDIA (Trip Advisor, Booking, Expedia)
Awareness
E-MAIL / FAX (Central of Reservation of Disney)
Consideration
PAID SEARCH
Intent
DIRECT
Decision