Spa My Blend By Clarins at the Royal Monceau Livia David Mathieu Chanoux MBA 2 A
Our concept • We propose to our guests to have a tailored package according to their wishes • My Blend concept (which is luxury spa) relies on the adaptation of the treatments to the guests
Target Audience • Guests of the Hotel: Creation of their own package that they can simply collect at the spa and benefit from some exclusive discount • Feminine affluent clientele, in the research of exclusity, luxurious and relaxing environment • External guests: Application that will lead them to get to know the products by offering a certain accessibility
Strategy • Ensuring customer loyalty for both business and leisure guests • Being in the same time luxurious and accessible in the customers’ mind • Creating a « community » of Spa My Blend Clarins lovers, that will offer positive feedback for the brand name
Offer and Promotion • An application that will enable them to create their own products on the basis of the Clarins Essence of the Royal Monceau • Promotional brochures provided to raise the awareness of inhouse guests • Using the official website and social media pages (Facebook, Twitter) to promote the application
Localization & Digital platforms • Google Maps : Ensuring the visibility of the Royal Monceau or Clarins products for our target audience (ad word) • Foursquare : For 25 check-ins, the special package created by the guest will be complementary. • « My Clarins » : Our application, free of access and charge advertised through digital channels
How to spread the word? • The spa will keep a database of each guests package to ensure the follow-up and sustainability of the project • We can also introduce the principle of sponsorship : linked to foursquare, if a guest gather a certain amount of peole coming to the spa, he will be rewarded accordingly.
SoLoMo Stucture