Theories of Architecture & Urbanism: Synopsis

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BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE THEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224) SYNOPSIS: REACTION PAPER (MARCH 2017)

Name: Chan Yi Qin

ID No.: 0315964

Lecturer: Mr. Nicholas

Tutorial Time: 10am

Reader/Text Title: Text 2 (Group B) “Learning From Las Vegas: The Forgotten Symbolism of Architectural Form”

Synopsis No: 1 Author: Robert Venturi, et. AL.

The text explores the function of the “appealing”, scenographic and visual architecture, traditionally found in Las Vegas. It covers and studies how the parkings, advertising signs, public lighting or the entrance of the different and varied casinos of Las Vegas work, how they are organized and configured. The signs that appear next to the different constructions do not represent the architecture but they control the space thanks to its shape and visual effects. Nevertheless, they configured an “alive”, complex and contradictory city opposed to the modern traits. The power of the buildings or structures to communicate things emerges from the facade of the building as can be perceived from the advertising signs; the building became the advertisement. This idea looks for the disruption between the facade, turned into a big commercial sign, which represents the connection with the city and the space planned to work in a different way. Learning from Las Vegas tackles issues of architecture that are often overlooked. Within the analysis of Las Vegas, Venturi's real expertise comes out, as does his passion for chaotic and contradictory images in urban sprawl, a key of our architectural past. Venturi criticizes absolute architecture; architecture that becomes habitable advertisements. He explores the evolution of the city through symbols. It becomes temporary and ephemeral since advertising signs are always competing so they need to be renewed constantly. Architecture is created and designed to attract people. This kind of architecture achieve that goal of bringing people to Las Vegas since it creates the perfect space and environment to do whatever people want to do, to satisfy people's needs; those things people cannot do in other places. The lesson from Las Vegas is one of challenging orthodoxies and changing our paradigms of what is visually and politically acceptable and desirable. The application of the lesson of Las Vegas was "Non-Plan," a proposal for the suspension of planning and to encourage a "plunge into heterogeneity" . To summarize, I think the quotation that sums this book up is: “Learning to really look at a place and question how we look, is a way of becoming revolutionary”. Within this phrase is advice that can transcend any architectural movement. It clearly conveys the rejection of simply starting afresh with a Utopia that is disconnected with both its existing situation and historical reference.


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