WHAT IS ALARA?
Most sustainable food manufacturer on world
PRODUCT
FACTORY INTERIOR
Historically, Alara was a wholefood shop selling mixed muesli to Community Food. Since 1983, Alara started to provide delivery service & organic muesli manufacturing. Until 1995, Alara decided to specialise in a long tail business by restructuring & concentrating on Muesli manufacturing. And now, it makes Alara becomes the Largest organic manufacturer in England.
1
2
4
CAMLEY STREET (1983-present)
70% OWN-LABEL
30% BRANDED
4 3
SUSTAINABLE AGENDA
ORGANIC MUESLI MANUFACTURER
MANUFACTURE
BUSINESS PROFILE
OFFICE STORAGE EMPLOYEE SPACE CROMER STREET (1977-81)
ALEX SMITH FOUNDER
60
EMPLOYEES
110 Camley St. King’s Cross
TOMLERS SQUARE (1976-77)
IMPORT
1 Mixing Machine & Linear 2 Hopper Weigher
3 Fold Film & Seal
MARCHMONT STREET (1981-83)
& 4 Packaging Labelling
PRODUCTION PROCEDURE
EXPORT
LOCATION
70%
1,580 m2
LOCAL
FACTORY FLOOR AREA
6 PRODUCTION LINE 60-70 tons (pw)
PRODUCTION CAPACITY
Over 250
NUMBER OF PRODUCT
BENVGPD3 Collaborative City Planning Strategies GROUP4 Nixon Au | Catherine Chao Sannie Chung | Kai Lok Wong
ORDER RAW MATERIAL Deliver Quality to factory Check
GALLERY
MIXING MACHINE
HOPPER & LINEAR WEIGHER
FOLD FILM & SEAL
PACKAGING & LABELLING
1
2
3
4
Pick up raw material by forklift truck
Mixing & Blending
Metal Detection & Weight Checking
30%
OVERSEAS
DELIVER TO CUSTOMERS