Charles Eitel

Charlie Eitel, a distinguished leader in the business world, has made significant contributions across various industries. His tenure as CEO of Serta Simmons Bedding (SSB) is marked by innovative leadership and a commitment to brand development and quality excellence. At SSB, he was pivotal in steering the company through competitive markets, leveraging his deep understanding of industry dynamics and solid relationships with retailers and suppliers. His time at Simmons, a subsidiary of SSB, is particularly noteworthy. Under his guidance, the company's revenue dramatically increased from $600 million to $1.2 billion, and income rose from $60 million to $153 million. This remarkable growth, achieved during his leadership, not only showcases his exceptional business acumen but also earned Simmons the honor of being listed twice by Fortune Magazine as one of America's best 100 companies to work for. In January 2023, when SSB faced the challenge of Chapter 11 Bankruptcy, Charles Eitel Naples FL demonstrated his adept leadership by quickly assembling a team of industry veterans from his former tenure at Simmons. This strategic move was crucial in guiding SSB through its financial difficulties. In June 2023, he further solidified his commitment to the company's resurgence by joining the newly formed board and accepting the role of interim CEO.